Postmark and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Postmark and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Postmark than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
8.760
402.780
|
7.088
303.984
|
1.300
83.770
|
372
15.026
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Postmark beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.91 %
75.47 %
|
14.84 %
20.80 %
|
4.25 %
3.73 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Postmark is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
680
30967
|
565
24340
|
90
5573
|
25
1054
|
83.09 %
78.60 %
|
13.24 %
18.00 %
|
3.68 %
3.40 %
|
Elektronics |
698
30895
|
582
23568
|
94
6254
|
22
1073
|
83.38 %
76.28 %
|
13.47 %
20.24 %
|
3.15 %
3.47 %
|
Entertainment |
677
31027
|
548
23293
|
102
6580
|
27
1154
|
80.95 %
75.07 %
|
15.07 %
21.21 %
|
3.99 %
3.72 %
|
Cosmetics & Beauty |
634
30995
|
506
23278
|
99
6495
|
29
1222
|
79.81 %
75.10 %
|
15.62 %
20.95 %
|
4.57 %
3.94 %
|
Food & Drink |
656
31626
|
553
24770
|
85
5807
|
18
1049
|
84.30 %
78.32 %
|
12.96 %
18.36 %
|
2.74 %
3.32 %
|
Home & Garden |
697
31435
|
580
24684
|
88
5724
|
29
1027
|
83.21 %
78.52 %
|
12.63 %
18.21 %
|
4.16 %
3.27 %
|
Finance |
724
31001
|
555
22348
|
123
7319
|
46
1334
|
76.66 %
72.09 %
|
16.99 %
23.61 %
|
6.35 %
4.30 %
|
Health |
657
30974
|
523
22552
|
104
7177
|
30
1245
|
79.60 %
72.81 %
|
15.83 %
23.17 %
|
4.57 %
4.02 %
|
Pets |
706
31300
|
576
24299
|
100
5924
|
30
1077
|
81.59 %
77.63 %
|
14.16 %
18.93 %
|
4.25 %
3.44 %
|
Sport & Fitness |
621
30500
|
505
22771
|
95
6521
|
21
1208
|
81.32 %
74.66 %
|
15.30 %
21.38 %
|
3.38 %
3.96 %
|
Job & Career |
702
30761
|
547
22618
|
120
6889
|
35
1254
|
77.92 %
73.53 %
|
17.09 %
22.40 %
|
4.99 %
4.08 %
|
Dating |
625
30610
|
493
21675
|
103
7709
|
29
1226
|
78.88 %
70.81 %
|
16.48 %
25.18 %
|
4.64 %
4.01 %
|
Other |
683
30689
|
555
23788
|
97
5798
|
31
1103
|
81.26 %
77.51 %
|
14.20 %
18.89 %
|
4.54 %
3.59 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Postmark is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
691
40872
|
516
29396
|
135
9825
|
40
1651
|
74.67 %
71.92 %
|
19.54 %
24.04 %
|
5.79 %
4.04 %
|
Outlook Mail |
657
39335
|
514
28795
|
109
8946
|
34
1594
|
78.23 %
73.20 %
|
16.59 %
22.74 %
|
5.18 %
4.05 %
|
Yahoo Mail |
636
39623
|
510
29861
|
99
8266
|
27
1496
|
80.19 %
75.36 %
|
15.57 %
20.86 %
|
4.25 %
3.78 %
|
AOL Mail |
656
40403
|
526
30219
|
102
8592
|
28
1592
|
80.18 %
74.79 %
|
15.55 %
21.27 %
|
4.27 %
3.94 %
|
Mail.com |
679
40085
|
557
30627
|
96
8007
|
26
1451
|
82.03 %
76.41 %
|
14.14 %
19.98 %
|
3.83 %
3.62 %
|
Yandex Mail |
590
39964
|
467
29495
|
98
8908
|
25
1561
|
79.15 %
73.80 %
|
16.61 %
22.29 %
|
4.24 %
3.91 %
|
GMX Mail |
688
39884
|
567
30400
|
93
8097
|
28
1387
|
82.41 %
76.22 %
|
13.52 %
20.30 %
|
4.07 %
3.48 %
|
Zoho Mail |
691
39823
|
573
30796
|
93
7635
|
25
1392
|
82.92 %
77.33 %
|
13.46 %
19.17 %
|
3.62 %
3.50 %
|
ProtonMail |
678
40373
|
580
31130
|
81
7817
|
17
1426
|
85.55 %
77.11 %
|
11.95 %
19.36 %
|
2.51 %
3.53 %
|
Custom Mail |
692
40291
|
573
31574
|
88
7332
|
31
1385
|
82.80 %
78.36 %
|
12.72 %
18.20 %
|
4.48 %
3.44 %
|
iCloud Mail |
651
712
|
497
535
|
122
141
|
32
36
|
76.34 %
75.14 %
|
18.74 %
19.80 %
|
4.92 %
5.06 %
|
Tuta |
746
725
|
623
595
|
95
106
|
28
24
|
83.51 %
82.07 %
|
12.73 %
14.62 %
|
3.75 %
3.31 %
|
Juno.com |
705
690
|
585
561
|
89
98
|
31
31
|
82.98 %
81.30 %
|
12.62 %
14.20 %
|
4.40 %
4.49 %
|
Compare Postmark with other providers
Compare the email deliverability of Postmark with other providers.
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