Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.900 40.838	356.916 28.449	89.057 11.943	17.927 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.94 % 69.66 %	19.20 % 29.24 %	3.86 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35786 3108	28566 2310	5941 763	1279 35	79.82 % 74.32 %	16.60 % 24.55 %	3.57 % 1.13 %
Elektronics	35531 3168	27604 2203	6634 930	1293 35	77.69 % 69.54 %	18.67 % 29.36 %	3.64 % 1.10 %
Entertainment	35604 3097	27359 2149	6857 920	1388 28	76.84 % 69.39 %	19.26 % 29.71 %	3.90 % 0.90 %
Cosmetics & Beauty	35769 3104	27489 2138	6936 928	1344 38	76.85 % 68.88 %	19.39 % 29.90 %	3.76 % 1.22 %
Food & Drink	35551 2988	28355 2221	5924 729	1272 38	79.76 % 74.33 %	16.66 % 24.40 %	3.58 % 1.27 %
Home & Garden	36223 3198	28903 2374	6027 790	1293 34	79.79 % 74.23 %	16.64 % 24.70 %	3.57 % 1.06 %
Finance	36068 3213	26556 2065	7988 1111	1524 37	73.63 % 64.27 %	22.15 % 34.58 %	4.23 % 1.15 %
Health	35791 3194	26728 2052	7672 1109	1391 33	74.68 % 64.25 %	21.44 % 34.72 %	3.89 % 1.03 %
Pets	35304 3075	27865 2277	6138 768	1301 30	78.93 % 74.05 %	17.39 % 24.98 %	3.69 % 0.98 %
Sport & Fitness	35660 3244	27040 2247	7115 961	1505 36	75.83 % 69.27 %	19.95 % 29.62 %	4.22 % 1.11 %
Job & Career	35440 3038	26526 2106	7389 898	1525 34	74.85 % 69.32 %	20.85 % 29.56 %	4.30 % 1.12 %
Dating	35628 3120	25851 1854	8279 1226	1498 40	72.56 % 59.42 %	23.24 % 39.29 %	4.20 % 1.28 %
Other	35545 3291	28074 2453	6157 810	1314 28	78.98 % 74.54 %	17.32 % 24.61 %	3.70 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45084 3918	32986 2512	10164 1366	1934 40	73.17 % 64.11 %	22.54 % 34.86 %	4.29 % 1.02 %
Outlook Mail	44088 4078	32776 2660	9480 1375	1832 43	74.34 % 65.23 %	21.50 % 33.72 %	4.16 % 1.05 %
Yahoo Mail	44941 4200	34270 2966	8802 1187	1869 47	76.26 % 70.62 %	19.59 % 28.26 %	4.16 % 1.12 %
AOL Mail	45128 4366	34489 3106	8841 1213	1798 47	76.42 % 71.14 %	19.59 % 27.78 %	3.98 % 1.08 %
Mail.com	45298 4218	35084 3033	8462 1137	1752 48	77.45 % 71.91 %	18.68 % 26.96 %	3.87 % 1.14 %
Yandex Mail	44496 4051	33402 2782	9274 1223	1820 46	75.07 % 68.67 %	20.84 % 30.19 %	4.09 % 1.14 %
GMX Mail	44253 4002	34314 2712	8342 1243	1597 47	77.54 % 67.77 %	18.85 % 31.06 %	3.61 % 1.17 %
Zoho Mail	44946 3898	35286 2817	8050 1038	1610 43	78.51 % 72.27 %	17.91 % 26.63 %	3.58 % 1.10 %
ProtonMail	44685 3953	35226 2797	7926 1112	1533 44	78.83 % 70.76 %	17.74 % 28.13 %	3.43 % 1.11 %
Custom Mail	44666 4154	35648 3064	7451 1049	1567 41	79.81 % 73.76 %	16.68 % 25.25 %	3.51 % 0.99 %
iCloud Mail	5480	4262	955	263	77.77 % %	17.43 % %	4.80 % %
Tuta	5379	4523	673	183	84.09 % %	12.51 % %	3.40 % %
Juno.com	5456	4650	637	169	85.23 % %	11.68 % %	3.10 % %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.