Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.827 40.838	298.503 28.449	79.081 11.943	15.243 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.99 % 69.66 %	20.13 % 29.24 %	3.88 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30308 3108	23919 2310	5281 763	1108 35	78.92 % 74.32 %	17.42 % 24.55 %	3.66 % 1.13 %
Elektronics	30038 3168	23031 2203	5906 930	1101 35	76.67 % 69.54 %	19.66 % 29.36 %	3.67 % 1.10 %
Entertainment	30098 3097	22831 2149	6077 920	1190 28	75.86 % 69.39 %	20.19 % 29.71 %	3.95 % 0.90 %
Cosmetics & Beauty	30362 3104	23057 2138	6178 928	1127 38	75.94 % 68.88 %	20.35 % 29.90 %	3.71 % 1.22 %
Food & Drink	30095 2988	23733 2221	5271 729	1091 38	78.86 % 74.33 %	17.51 % 24.40 %	3.63 % 1.27 %
Home & Garden	30599 3198	24141 2374	5339 790	1119 34	78.89 % 74.23 %	17.45 % 24.70 %	3.66 % 1.06 %
Finance	30588 3213	22232 2065	7097 1111	1259 37	72.68 % 64.27 %	23.20 % 34.58 %	4.12 % 1.15 %
Health	30336 3194	22322 2052	6850 1109	1164 33	73.58 % 64.25 %	22.58 % 34.72 %	3.84 % 1.03 %
Pets	30105 3075	23519 2277	5468 768	1118 30	78.12 % 74.05 %	18.16 % 24.98 %	3.71 % 0.98 %
Sport & Fitness	30216 3244	22657 2247	6292 961	1267 36	74.98 % 69.27 %	20.82 % 29.62 %	4.19 % 1.11 %
Job & Career	30006 3038	22196 2106	6511 898	1299 34	73.97 % 69.32 %	21.70 % 29.56 %	4.33 % 1.12 %
Dating	30176 3120	21519 1854	7401 1226	1256 40	71.31 % 59.42 %	24.53 % 39.29 %	4.16 % 1.28 %
Other	29900 3291	23346 2453	5410 810	1144 28	78.08 % 74.54 %	18.09 % 24.61 %	3.83 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39643 3918	28812 2512	9154 1366	1677 40	72.68 % 64.11 %	23.09 % 34.86 %	4.23 % 1.02 %
Outlook Mail	38655 4078	28419 2660	8637 1375	1599 43	73.52 % 65.23 %	22.34 % 33.72 %	4.14 % 1.05 %
Yahoo Mail	39546 4200	29876 2966	8011 1187	1659 47	75.55 % 70.62 %	20.26 % 28.26 %	4.20 % 1.12 %
AOL Mail	39507 4366	29925 3106	8020 1213	1562 47	75.75 % 71.14 %	20.30 % 27.78 %	3.95 % 1.08 %
Mail.com	39692 4218	30462 3033	7697 1137	1533 48	76.75 % 71.91 %	19.39 % 26.96 %	3.86 % 1.14 %
Yandex Mail	39031 4051	29009 2782	8426 1223	1596 46	74.32 % 68.67 %	21.59 % 30.19 %	4.09 % 1.14 %
GMX Mail	38854 4002	29775 2712	7663 1243	1416 47	76.63 % 67.77 %	19.72 % 31.06 %	3.64 % 1.17 %
Zoho Mail	39566 3898	30749 2817	7387 1038	1430 43	77.72 % 72.27 %	18.67 % 26.63 %	3.61 % 1.10 %
ProtonMail	39151 3953	30511 2797	7275 1112	1365 44	77.93 % 70.76 %	18.58 % 28.13 %	3.49 % 1.11 %
Custom Mail	39182 4154	30965 3064	6811 1049	1406 41	79.03 % 73.76 %	17.38 % 25.25 %	3.59 % 0.99 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.