Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.702 40.838	419.339 28.449	100.258 11.943	20.337 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.70 % 69.66 %	18.58 % 29.24 %	3.77 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41721 3108	33492 2310	6774 763	1460 35	80.28 % 74.32 %	16.24 % 24.55 %	3.50 % 1.13 %
Elektronics	41235 3168	32328 2203	7435 930	1470 35	78.40 % 69.54 %	18.03 % 29.36 %	3.56 % 1.10 %
Entertainment	41423 3097	32165 2149	7714 920	1572 28	77.65 % 69.39 %	18.62 % 29.71 %	3.79 % 0.90 %
Cosmetics & Beauty	41529 3104	32219 2138	7795 928	1531 38	77.58 % 68.88 %	18.77 % 29.90 %	3.69 % 1.22 %
Food & Drink	41489 2988	33307 2221	6733 729	1442 38	80.28 % 74.33 %	16.23 % 24.40 %	3.48 % 1.27 %
Home & Garden	41937 3198	33695 2374	6819 790	1442 34	80.35 % 74.23 %	16.26 % 24.70 %	3.44 % 1.06 %
Finance	42111 3213	31429 2065	8936 1111	1738 37	74.63 % 64.27 %	21.22 % 34.58 %	4.13 % 1.15 %
Health	41761 3194	31603 2052	8581 1109	1597 33	75.68 % 64.25 %	20.55 % 34.72 %	3.82 % 1.03 %
Pets	41054 3075	32622 2277	6979 768	1467 30	79.46 % 74.05 %	17.00 % 24.98 %	3.57 % 0.98 %
Sport & Fitness	41428 3244	31760 2247	7987 961	1698 36	76.66 % 69.27 %	19.28 % 29.62 %	4.10 % 1.11 %
Job & Career	41300 3038	31289 2106	8311 898	1727 34	75.76 % 69.32 %	20.12 % 29.56 %	4.18 % 1.12 %
Dating	41399 3120	30550 1854	9196 1226	1689 40	73.79 % 59.42 %	22.21 % 39.29 %	4.08 % 1.28 %
Other	41315 3291	32880 2453	6998 810	1504 28	79.58 % 74.54 %	16.94 % 24.61 %	3.64 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50989 3918	37672 2512	11161 1366	2165 40	73.88 % 64.11 %	21.89 % 34.86 %	4.25 % 1.02 %
Outlook Mail	49841 4078	37454 2660	10380 1375	2026 43	75.15 % 65.23 %	20.83 % 33.72 %	4.06 % 1.05 %
Yahoo Mail	50646 4200	38976 2966	9670 1187	2057 47	76.96 % 70.62 %	19.09 % 28.26 %	4.06 % 1.12 %
AOL Mail	50926 4366	39239 3106	9711 1213	1991 47	77.05 % 71.14 %	19.07 % 27.78 %	3.91 % 1.08 %
Mail.com	51169 4218	39944 3033	9310 1137	1927 48	78.06 % 71.91 %	18.19 % 26.96 %	3.77 % 1.14 %
Yandex Mail	50327 4051	38148 2782	10190 1223	2013 46	75.80 % 68.67 %	20.25 % 30.19 %	4.00 % 1.14 %
GMX Mail	49862 4002	38976 2712	9141 1243	1770 47	78.17 % 67.77 %	18.33 % 31.06 %	3.55 % 1.17 %
Zoho Mail	50995 3898	40308 2817	8877 1038	1800 43	79.04 % 72.27 %	17.41 % 26.63 %	3.53 % 1.10 %
ProtonMail	50537 3953	40129 2797	8733 1112	1698 44	79.41 % 70.76 %	17.28 % 28.13 %	3.36 % 1.11 %
Custom Mail	50649 4154	40698 3064	8271 1049	1713 41	80.35 % 73.76 %	16.33 % 25.25 %	3.38 % 0.99 %
iCloud Mail	11287	8934	1895	476	79.15 % %	16.79 % %	4.22 % %
Tuta	11268	9403	1507	372	83.45 % %	13.37 % %	3.30 % %
Juno.com	11206	9458	1412	329	84.40 % %	12.60 % %	2.94 % %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.