Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.417 40.838	230.774 28.449	62.779 11.943	10.864 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.81 % 69.66 %	20.62 % 29.24 %	3.57 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23421 3108	18506 2310	4156 763	759 35	79.01 % 74.32 %	17.74 % 24.55 %	3.24 % 1.13 %
Elektronics	23388 3168	17869 2203	4734 930	785 35	76.40 % 69.54 %	20.24 % 29.36 %	3.36 % 1.10 %
Entertainment	23183 3097	17547 2149	4813 920	823 28	75.69 % 69.39 %	20.76 % 29.71 %	3.55 % 0.90 %
Cosmetics & Beauty	23555 3104	17829 2138	4920 928	806 38	75.69 % 68.88 %	20.89 % 29.90 %	3.42 % 1.22 %
Food & Drink	23373 2988	18417 2221	4165 729	791 38	78.80 % 74.33 %	17.82 % 24.40 %	3.38 % 1.27 %
Home & Garden	23847 3198	18845 2374	4219 790	783 34	79.02 % 74.23 %	17.69 % 24.70 %	3.28 % 1.06 %
Finance	23786 3213	17174 2065	5694 1111	918 37	72.20 % 64.27 %	23.94 % 34.58 %	3.86 % 1.15 %
Health	23456 3194	17152 2052	5497 1109	807 33	73.12 % 64.25 %	23.44 % 34.72 %	3.44 % 1.03 %
Pets	23266 3075	18209 2277	4277 768	780 30	78.26 % 74.05 %	18.38 % 24.98 %	3.35 % 0.98 %
Sport & Fitness	23384 3244	17511 2247	4961 961	912 36	74.88 % 69.27 %	21.22 % 29.62 %	3.90 % 1.11 %
Job & Career	23299 3038	17219 2106	5133 898	947 34	73.90 % 69.32 %	22.03 % 29.56 %	4.06 % 1.12 %
Dating	23313 3120	16420 1854	5991 1226	902 40	70.43 % 59.42 %	25.70 % 39.29 %	3.87 % 1.28 %
Other	23146 3291	18076 2453	4219 810	851 28	78.10 % 74.54 %	18.23 % 24.61 %	3.68 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30937 3918	22339 2512	7408 1366	1190 40	72.21 % 64.11 %	23.95 % 34.86 %	3.85 % 1.02 %
Outlook Mail	29677 4078	21691 2660	6822 1375	1164 43	73.09 % 65.23 %	22.99 % 33.72 %	3.92 % 1.05 %
Yahoo Mail	30823 4200	23286 2966	6342 1187	1195 47	75.55 % 70.62 %	20.58 % 28.26 %	3.88 % 1.12 %
AOL Mail	30462 4366	23066 3106	6284 1213	1112 47	75.72 % 71.14 %	20.63 % 27.78 %	3.65 % 1.08 %
Mail.com	30911 4218	23717 3033	6113 1137	1081 48	76.73 % 71.91 %	19.78 % 26.96 %	3.50 % 1.14 %
Yandex Mail	30373 4051	22561 2782	6678 1223	1134 46	74.28 % 68.67 %	21.99 % 30.19 %	3.73 % 1.14 %
GMX Mail	29972 4002	22837 2712	6136 1243	999 47	76.19 % 67.77 %	20.47 % 31.06 %	3.33 % 1.17 %
Zoho Mail	30688 3898	23835 2817	5847 1038	1006 43	77.67 % 72.27 %	19.05 % 26.63 %	3.28 % 1.10 %
ProtonMail	30227 3953	23487 2797	5793 1112	947 44	77.70 % 70.76 %	19.16 % 28.13 %	3.13 % 1.11 %
Custom Mail	30347 4154	23955 3064	5356 1049	1036 41	78.94 % 73.76 %	17.65 % 25.25 %	3.41 % 0.99 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.