Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.111 40.838	209.815 28.449	57.786 11.943	9.510 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.72 % 69.66 %	20.85 % 29.24 %	3.43 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21342 3108	16838 2310	3818 763	686 35	78.90 % 74.32 %	17.89 % 24.55 %	3.21 % 1.13 %
Elektronics	21363 3168	16290 2203	4381 930	692 35	76.25 % 69.54 %	20.51 % 29.36 %	3.24 % 1.10 %
Entertainment	21061 3097	15928 2149	4424 920	709 28	75.63 % 69.39 %	21.01 % 29.71 %	3.37 % 0.90 %
Cosmetics & Beauty	21457 3104	16212 2138	4531 928	714 38	75.56 % 68.88 %	21.12 % 29.90 %	3.33 % 1.22 %
Food & Drink	21269 2988	16755 2221	3821 729	693 38	78.78 % 74.33 %	17.97 % 24.40 %	3.26 % 1.27 %
Home & Garden	21757 3198	17188 2374	3879 790	690 34	79.00 % 74.23 %	17.83 % 24.70 %	3.17 % 1.06 %
Finance	21618 3213	15558 2065	5256 1111	804 37	71.97 % 64.27 %	24.31 % 34.58 %	3.72 % 1.15 %
Health	21429 3194	15624 2052	5099 1109	706 33	72.91 % 64.25 %	23.79 % 34.72 %	3.29 % 1.03 %
Pets	21077 3075	16515 2277	3893 768	669 30	78.36 % 74.05 %	18.47 % 24.98 %	3.17 % 0.98 %
Sport & Fitness	21230 3244	15887 2247	4545 961	798 36	74.83 % 69.27 %	21.41 % 29.62 %	3.76 % 1.11 %
Job & Career	21209 3038	15694 2106	4708 898	807 34	74.00 % 69.32 %	22.20 % 29.56 %	3.80 % 1.12 %
Dating	21213 3120	14859 1854	5568 1226	786 40	70.05 % 59.42 %	26.25 % 39.29 %	3.71 % 1.28 %
Other	21086 3291	16467 2453	3863 810	756 28	78.09 % 74.54 %	18.32 % 24.61 %	3.59 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28164 3918	20286 2512	6849 1366	1029 40	72.03 % 64.11 %	24.32 % 34.86 %	3.65 % 1.02 %
Outlook Mail	27003 4078	19697 2660	6286 1375	1020 43	72.94 % 65.23 %	23.28 % 33.72 %	3.78 % 1.05 %
Yahoo Mail	28074 4200	21200 2966	5818 1187	1056 47	75.51 % 70.62 %	20.72 % 28.26 %	3.76 % 1.12 %
AOL Mail	27738 4366	21000 3106	5768 1213	970 47	75.71 % 71.14 %	20.79 % 27.78 %	3.50 % 1.08 %
Mail.com	28297 4218	21692 3033	5640 1137	965 48	76.66 % 71.91 %	19.93 % 26.96 %	3.41 % 1.14 %
Yandex Mail	27596 4051	20472 2782	6121 1223	1003 46	74.18 % 68.67 %	22.18 % 30.19 %	3.63 % 1.14 %
GMX Mail	27197 4002	20660 2712	5664 1243	873 47	75.96 % 67.77 %	20.83 % 31.06 %	3.21 % 1.17 %
Zoho Mail	27943 3898	21695 2817	5382 1038	866 43	77.64 % 72.27 %	19.26 % 26.63 %	3.10 % 1.10 %
ProtonMail	27408 3953	21252 2797	5331 1112	825 44	77.54 % 70.76 %	19.45 % 28.13 %	3.01 % 1.11 %
Custom Mail	27691 4154	21861 3064	4927 1049	903 41	78.95 % 73.76 %	17.79 % 25.25 %	3.26 % 0.99 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.