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Clever Elements and Newsletter2Go Email Deliverability Comparison

  Clever Elements
  Newsletter2Go

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  304.417
  40.838
  230.774
  28.449
  62.779
  11.943
  10.864
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.81 %
  69.66 %
  20.62 %
  29.24 %
  3.57 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23421
  3108
  18506
  2310
  4156
  763
  759
  35
  79.01 %
  74.32 %
  17.74 %
  24.55 %
  3.24 %
  1.13 %
Elektronics
  23388
  3168
  17869
  2203
  4734
  930
  785
  35
  76.40 %
  69.54 %
  20.24 %
  29.36 %
  3.36 %
  1.10 %
Entertainment
  23183
  3097
  17547
  2149
  4813
  920
  823
  28
  75.69 %
  69.39 %
  20.76 %
  29.71 %
  3.55 %
  0.90 %
Cosmetics & Beauty
  23555
  3104
  17829
  2138
  4920
  928
  806
  38
  75.69 %
  68.88 %
  20.89 %
  29.90 %
  3.42 %
  1.22 %
Food & Drink
  23373
  2988
  18417
  2221
  4165
  729
  791
  38
  78.80 %
  74.33 %
  17.82 %
  24.40 %
  3.38 %
  1.27 %
Home & Garden
  23847
  3198
  18845
  2374
  4219
  790
  783
  34
  79.02 %
  74.23 %
  17.69 %
  24.70 %
  3.28 %
  1.06 %
Finance
  23786
  3213
  17174
  2065
  5694
  1111
  918
  37
  72.20 %
  64.27 %
  23.94 %
  34.58 %
  3.86 %
  1.15 %
Health
  23456
  3194
  17152
  2052
  5497
  1109
  807
  33
  73.12 %
  64.25 %
  23.44 %
  34.72 %
  3.44 %
  1.03 %
Pets
  23266
  3075
  18209
  2277
  4277
  768
  780
  30
  78.26 %
  74.05 %
  18.38 %
  24.98 %
  3.35 %
  0.98 %
Sport & Fitness
  23384
  3244
  17511
  2247
  4961
  961
  912
  36
  74.88 %
  69.27 %
  21.22 %
  29.62 %
  3.90 %
  1.11 %
Job & Career
  23299
  3038
  17219
  2106
  5133
  898
  947
  34
  73.90 %
  69.32 %
  22.03 %
  29.56 %
  4.06 %
  1.12 %
Dating
  23313
  3120
  16420
  1854
  5991
  1226
  902
  40
  70.43 %
  59.42 %
  25.70 %
  39.29 %
  3.87 %
  1.28 %
Other
  23146
  3291
  18076
  2453
  4219
  810
  851
  28
  78.10 %
  74.54 %
  18.23 %
  24.61 %
  3.68 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30937
  3918
  22339
  2512
  7408
  1366
  1190
  40
  72.21 %
  64.11 %
  23.95 %
  34.86 %
  3.85 %
  1.02 %
Outlook Mail
  29677
  4078
  21691
  2660
  6822
  1375
  1164
  43
  73.09 %
  65.23 %
  22.99 %
  33.72 %
  3.92 %
  1.05 %
Yahoo Mail
  30823
  4200
  23286
  2966
  6342
  1187
  1195
  47
  75.55 %
  70.62 %
  20.58 %
  28.26 %
  3.88 %
  1.12 %
AOL Mail
  30462
  4366
  23066
  3106
  6284
  1213
  1112
  47
  75.72 %
  71.14 %
  20.63 %
  27.78 %
  3.65 %
  1.08 %
Mail.com
  30911
  4218
  23717
  3033
  6113
  1137
  1081
  48
  76.73 %
  71.91 %
  19.78 %
  26.96 %
  3.50 %
  1.14 %
Yandex Mail
  30373
  4051
  22561
  2782
  6678
  1223
  1134
  46
  74.28 %
  68.67 %
  21.99 %
  30.19 %
  3.73 %
  1.14 %
GMX Mail
  29972
  4002
  22837
  2712
  6136
  1243
  999
  47
  76.19 %
  67.77 %
  20.47 %
  31.06 %
  3.33 %
  1.17 %
Zoho Mail
  30688
  3898
  23835
  2817
  5847
  1038
  1006
  43
  77.67 %
  72.27 %
  19.05 %
  26.63 %
  3.28 %
  1.10 %
ProtonMail
  30227
  3953
  23487
  2797
  5793
  1112
  947
  44
  77.70 %
  70.76 %
  19.16 %
  28.13 %
  3.13 %
  1.11 %
Custom Mail
  30347
  4154
  23955
  3064
  5356
  1049
  1036
  41
  78.94 %
  73.76 %
  17.65 %
  25.25 %
  3.41 %
  0.99 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.