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Clever Elements and Newsletter2Go Email Deliverability Comparison

  Clever Elements
  Newsletter2Go

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.737
  40.838
  188.765
  28.449
  52.801
  11.943
  8.171
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.59 %
  69.66 %
  21.14 %
  29.24 %
  3.27 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19342
  3108
  15253
  2310
  3494
  763
  595
  35
  78.86 %
  74.32 %
  18.06 %
  24.55 %
  3.08 %
  1.13 %
Elektronics
  19249
  3168
  14643
  2203
  4014
  930
  592
  35
  76.07 %
  69.54 %
  20.85 %
  29.36 %
  3.08 %
  1.10 %
Entertainment
  18976
  3097
  14319
  2149
  4042
  920
  615
  28
  75.46 %
  69.39 %
  21.30 %
  29.71 %
  3.24 %
  0.90 %
Cosmetics & Beauty
  19372
  3104
  14591
  2138
  4150
  928
  631
  38
  75.32 %
  68.88 %
  21.42 %
  29.90 %
  3.26 %
  1.22 %
Food & Drink
  19171
  2988
  15092
  2221
  3484
  729
  595
  38
  78.72 %
  74.33 %
  18.17 %
  24.40 %
  3.10 %
  1.27 %
Home & Garden
  19587
  3198
  15483
  2374
  3527
  790
  577
  34
  79.05 %
  74.23 %
  18.01 %
  24.70 %
  2.95 %
  1.06 %
Finance
  19523
  3213
  14003
  2065
  4834
  1111
  686
  37
  71.73 %
  64.27 %
  24.76 %
  34.58 %
  3.51 %
  1.15 %
Health
  19284
  3194
  14002
  2052
  4683
  1109
  599
  33
  72.61 %
  64.25 %
  24.28 %
  34.72 %
  3.11 %
  1.03 %
Pets
  18966
  3075
  14871
  2277
  3526
  768
  569
  30
  78.41 %
  74.05 %
  18.59 %
  24.98 %
  3.00 %
  0.98 %
Sport & Fitness
  19022
  3244
  14216
  2247
  4125
  961
  681
  36
  74.73 %
  69.27 %
  21.69 %
  29.62 %
  3.58 %
  1.11 %
Job & Career
  19122
  3038
  14138
  2106
  4283
  898
  701
  34
  73.94 %
  69.32 %
  22.40 %
  29.56 %
  3.67 %
  1.12 %
Dating
  19131
  3120
  13313
  1854
  5142
  1226
  676
  40
  69.59 %
  59.42 %
  26.88 %
  39.29 %
  3.53 %
  1.28 %
Other
  18992
  3291
  14841
  2453
  3497
  810
  654
  28
  78.14 %
  74.54 %
  18.41 %
  24.61 %
  3.44 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25476
  3918
  18287
  2512
  6309
  1366
  880
  40
  71.78 %
  64.11 %
  24.76 %
  34.86 %
  3.45 %
  1.02 %
Outlook Mail
  24255
  4078
  17667
  2660
  5741
  1375
  847
  43
  72.84 %
  65.23 %
  23.67 %
  33.72 %
  3.49 %
  1.05 %
Yahoo Mail
  25354
  4200
  19155
  2966
  5302
  1187
  897
  47
  75.55 %
  70.62 %
  20.91 %
  28.26 %
  3.54 %
  1.12 %
AOL Mail
  25013
  4366
  18922
  3106
  5245
  1213
  846
  47
  75.65 %
  71.14 %
  20.97 %
  27.78 %
  3.38 %
  1.08 %
Mail.com
  25526
  4218
  19533
  3033
  5140
  1137
  853
  48
  76.52 %
  71.91 %
  20.14 %
  26.96 %
  3.34 %
  1.14 %
Yandex Mail
  24784
  4051
  18366
  2782
  5564
  1223
  854
  46
  74.10 %
  68.67 %
  22.45 %
  30.19 %
  3.45 %
  1.14 %
GMX Mail
  24523
  4002
  18565
  2712
  5209
  1243
  749
  47
  75.70 %
  67.77 %
  21.24 %
  31.06 %
  3.05 %
  1.17 %
Zoho Mail
  25218
  3898
  19538
  2817
  4925
  1038
  755
  43
  77.48 %
  72.27 %
  19.53 %
  26.63 %
  2.99 %
  1.10 %
ProtonMail
  24674
  3953
  19079
  2797
  4891
  1112
  704
  44
  77.32 %
  70.76 %
  19.82 %
  28.13 %
  2.85 %
  1.11 %
Custom Mail
  24914
  4154
  19653
  3064
  4475
  1049
  786
  41
  78.88 %
  73.76 %
  17.96 %
  25.25 %
  3.15 %
  0.99 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.