Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.082 40.838	287.963 28.449	76.587 11.943	14.532 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.96 % 69.66 %	20.20 % 29.24 %	3.83 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29247 3108	23077 2310	5114 763	1056 35	78.90 % 74.32 %	17.49 % 24.55 %	3.61 % 1.13 %
Elektronics	29027 3168	22250 2203	5731 930	1046 35	76.65 % 69.54 %	19.74 % 29.36 %	3.60 % 1.10 %
Entertainment	29029 3097	22005 2149	5886 920	1138 28	75.80 % 69.39 %	20.28 % 29.71 %	3.92 % 0.90 %
Cosmetics & Beauty	29261 3104	22215 2138	5973 928	1073 38	75.92 % 68.88 %	20.41 % 29.90 %	3.67 % 1.22 %
Food & Drink	29067 2988	22916 2221	5108 729	1043 38	78.84 % 74.33 %	17.57 % 24.40 %	3.59 % 1.27 %
Home & Garden	29559 3198	23320 2374	5172 790	1067 34	78.89 % 74.23 %	17.50 % 24.70 %	3.61 % 1.06 %
Finance	29532 3213	21441 2065	6885 1111	1206 37	72.60 % 64.27 %	23.31 % 34.58 %	4.08 % 1.15 %
Health	29285 3194	21546 2052	6640 1109	1099 33	73.57 % 64.25 %	22.67 % 34.72 %	3.75 % 1.03 %
Pets	29063 3075	22714 2277	5289 768	1060 30	78.15 % 74.05 %	18.20 % 24.98 %	3.65 % 0.98 %
Sport & Fitness	29167 3244	21872 2247	6090 961	1205 36	74.99 % 69.27 %	20.88 % 29.62 %	4.13 % 1.11 %
Job & Career	28948 3038	21413 2106	6295 898	1240 34	73.97 % 69.32 %	21.75 % 29.56 %	4.28 % 1.12 %
Dating	29104 3120	20720 1854	7184 1226	1200 40	71.19 % 59.42 %	24.68 % 39.29 %	4.12 % 1.28 %
Other	28793 3291	22474 2453	5220 810	1099 28	78.05 % 74.54 %	18.13 % 24.61 %	3.82 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38264 3918	27794 2512	8880 1366	1590 40	72.64 % 64.11 %	23.21 % 34.86 %	4.16 % 1.02 %
Outlook Mail	37289 4078	27401 2660	8369 1375	1519 43	73.48 % 65.23 %	22.44 % 33.72 %	4.07 % 1.05 %
Yahoo Mail	38194 4200	28846 2966	7759 1187	1589 47	75.52 % 70.62 %	20.31 % 28.26 %	4.16 % 1.12 %
AOL Mail	38070 4366	28856 3106	7746 1213	1468 47	75.80 % 71.14 %	20.35 % 27.78 %	3.86 % 1.08 %
Mail.com	38360 4218	29421 3033	7458 1137	1481 48	76.70 % 71.91 %	19.44 % 26.96 %	3.86 % 1.14 %
Yandex Mail	37704 4051	28023 2782	8161 1223	1520 46	74.32 % 68.67 %	21.64 % 30.19 %	4.03 % 1.14 %
GMX Mail	37468 4002	28675 2712	7430 1243	1363 47	76.53 % 67.77 %	19.83 % 31.06 %	3.64 % 1.17 %
Zoho Mail	38185 3898	29682 2817	7151 1038	1352 43	77.73 % 72.27 %	18.73 % 26.63 %	3.54 % 1.10 %
ProtonMail	37778 3953	29418 2797	7050 1112	1310 44	77.87 % 70.76 %	18.66 % 28.13 %	3.47 % 1.11 %
Custom Mail	37770 4154	29847 3064	6583 1049	1340 41	79.02 % 73.76 %	17.43 % 25.25 %	3.55 % 0.99 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.