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Clever Elements and Newsletter2Go Email Deliverability Comparison

  Clever Elements
  Newsletter2Go

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.111
  40.838
  209.815
  28.449
  57.786
  11.943
  9.510
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.72 %
  69.66 %
  20.85 %
  29.24 %
  3.43 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21342
  3108
  16838
  2310
  3818
  763
  686
  35
  78.90 %
  74.32 %
  17.89 %
  24.55 %
  3.21 %
  1.13 %
Elektronics
  21363
  3168
  16290
  2203
  4381
  930
  692
  35
  76.25 %
  69.54 %
  20.51 %
  29.36 %
  3.24 %
  1.10 %
Entertainment
  21061
  3097
  15928
  2149
  4424
  920
  709
  28
  75.63 %
  69.39 %
  21.01 %
  29.71 %
  3.37 %
  0.90 %
Cosmetics & Beauty
  21457
  3104
  16212
  2138
  4531
  928
  714
  38
  75.56 %
  68.88 %
  21.12 %
  29.90 %
  3.33 %
  1.22 %
Food & Drink
  21269
  2988
  16755
  2221
  3821
  729
  693
  38
  78.78 %
  74.33 %
  17.97 %
  24.40 %
  3.26 %
  1.27 %
Home & Garden
  21757
  3198
  17188
  2374
  3879
  790
  690
  34
  79.00 %
  74.23 %
  17.83 %
  24.70 %
  3.17 %
  1.06 %
Finance
  21618
  3213
  15558
  2065
  5256
  1111
  804
  37
  71.97 %
  64.27 %
  24.31 %
  34.58 %
  3.72 %
  1.15 %
Health
  21429
  3194
  15624
  2052
  5099
  1109
  706
  33
  72.91 %
  64.25 %
  23.79 %
  34.72 %
  3.29 %
  1.03 %
Pets
  21077
  3075
  16515
  2277
  3893
  768
  669
  30
  78.36 %
  74.05 %
  18.47 %
  24.98 %
  3.17 %
  0.98 %
Sport & Fitness
  21230
  3244
  15887
  2247
  4545
  961
  798
  36
  74.83 %
  69.27 %
  21.41 %
  29.62 %
  3.76 %
  1.11 %
Job & Career
  21209
  3038
  15694
  2106
  4708
  898
  807
  34
  74.00 %
  69.32 %
  22.20 %
  29.56 %
  3.80 %
  1.12 %
Dating
  21213
  3120
  14859
  1854
  5568
  1226
  786
  40
  70.05 %
  59.42 %
  26.25 %
  39.29 %
  3.71 %
  1.28 %
Other
  21086
  3291
  16467
  2453
  3863
  810
  756
  28
  78.09 %
  74.54 %
  18.32 %
  24.61 %
  3.59 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28164
  3918
  20286
  2512
  6849
  1366
  1029
  40
  72.03 %
  64.11 %
  24.32 %
  34.86 %
  3.65 %
  1.02 %
Outlook Mail
  27003
  4078
  19697
  2660
  6286
  1375
  1020
  43
  72.94 %
  65.23 %
  23.28 %
  33.72 %
  3.78 %
  1.05 %
Yahoo Mail
  28074
  4200
  21200
  2966
  5818
  1187
  1056
  47
  75.51 %
  70.62 %
  20.72 %
  28.26 %
  3.76 %
  1.12 %
AOL Mail
  27738
  4366
  21000
  3106
  5768
  1213
  970
  47
  75.71 %
  71.14 %
  20.79 %
  27.78 %
  3.50 %
  1.08 %
Mail.com
  28297
  4218
  21692
  3033
  5640
  1137
  965
  48
  76.66 %
  71.91 %
  19.93 %
  26.96 %
  3.41 %
  1.14 %
Yandex Mail
  27596
  4051
  20472
  2782
  6121
  1223
  1003
  46
  74.18 %
  68.67 %
  22.18 %
  30.19 %
  3.63 %
  1.14 %
GMX Mail
  27197
  4002
  20660
  2712
  5664
  1243
  873
  47
  75.96 %
  67.77 %
  20.83 %
  31.06 %
  3.21 %
  1.17 %
Zoho Mail
  27943
  3898
  21695
  2817
  5382
  1038
  866
  43
  77.64 %
  72.27 %
  19.26 %
  26.63 %
  3.10 %
  1.10 %
ProtonMail
  27408
  3953
  21252
  2797
  5331
  1112
  825
  44
  77.54 %
  70.76 %
  19.45 %
  28.13 %
  3.01 %
  1.11 %
Custom Mail
  27691
  4154
  21861
  3064
  4927
  1049
  903
  41
  78.95 %
  73.76 %
  17.79 %
  25.25 %
  3.26 %
  0.99 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.