Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.527 40.838	167.819 28.449	47.851 11.943	6.857 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.42 % 69.66 %	21.50 % 29.24 %	3.08 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17079 3108	13462 2310	3120 763	497 35	78.82 % 74.32 %	18.27 % 24.55 %	2.91 % 1.13 %
Elektronics	17201 3168	13059 2203	3657 930	485 35	75.92 % 69.54 %	21.26 % 29.36 %	2.82 % 1.10 %
Entertainment	16975 3097	12778 2149	3680 920	517 28	75.28 % 69.39 %	21.68 % 29.71 %	3.05 % 0.90 %
Cosmetics & Beauty	17215 3104	12925 2138	3757 928	533 38	75.08 % 68.88 %	21.82 % 29.90 %	3.10 % 1.22 %
Food & Drink	17159 2988	13501 2221	3155 729	503 38	78.68 % 74.33 %	18.39 % 24.40 %	2.93 % 1.27 %
Home & Garden	17446 3198	13781 2374	3181 790	484 34	78.99 % 74.23 %	18.23 % 24.70 %	2.77 % 1.06 %
Finance	17495 3213	12489 2065	4425 1111	581 37	71.39 % 64.27 %	25.29 % 34.58 %	3.32 % 1.15 %
Health	17218 3194	12426 2052	4289 1109	503 33	72.17 % 64.25 %	24.91 % 34.72 %	2.92 % 1.03 %
Pets	16893 3075	13247 2277	3168 768	478 30	78.42 % 74.05 %	18.75 % 24.98 %	2.83 % 0.98 %
Sport & Fitness	16809 3244	12541 2247	3698 961	570 36	74.61 % 69.27 %	22.00 % 29.62 %	3.39 % 1.11 %
Job & Career	17028 3038	12593 2106	3855 898	580 34	73.95 % 69.32 %	22.64 % 29.56 %	3.41 % 1.12 %
Dating	17048 3120	11761 1854	4723 1226	564 40	68.99 % 59.42 %	27.70 % 39.29 %	3.31 % 1.28 %
Other	16961 3291	13256 2453	3143 810	562 28	78.16 % 74.54 %	18.53 % 24.61 %	3.31 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22735 3918	16260 2512	5760 1366	715 40	71.52 % 64.11 %	25.34 % 34.86 %	3.14 % 1.02 %
Outlook Mail	21679 4078	15748 2660	5230 1375	701 43	72.64 % 65.23 %	24.12 % 33.72 %	3.23 % 1.05 %
Yahoo Mail	22481 4200	16981 2966	4760 1187	740 47	75.53 % 70.62 %	21.17 % 28.26 %	3.29 % 1.12 %
AOL Mail	22349 4366	16897 3106	4737 1213	715 47	75.61 % 71.14 %	21.20 % 27.78 %	3.20 % 1.08 %
Mail.com	22768 4218	17395 3033	4644 1137	729 48	76.40 % 71.91 %	20.40 % 26.96 %	3.20 % 1.14 %
Yandex Mail	22081 4051	16338 2782	5021 1223	722 46	73.99 % 68.67 %	22.74 % 30.19 %	3.27 % 1.14 %
GMX Mail	21734 4002	16374 2712	4734 1243	626 47	75.34 % 67.77 %	21.78 % 31.06 %	2.88 % 1.17 %
Zoho Mail	22536 3898	17444 2817	4470 1038	622 43	77.41 % 72.27 %	19.83 % 26.63 %	2.76 % 1.10 %
ProtonMail	22019 3953	16936 2797	4470 1112	613 44	76.92 % 70.76 %	20.30 % 28.13 %	2.78 % 1.11 %
Custom Mail	22145 4154	17446 3064	4025 1049	674 41	78.78 % 73.76 %	18.18 % 25.25 %	3.04 % 0.99 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.