Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.367 40.838	136.168 28.449	40.347 11.943	4.852 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.08 % 69.66 %	22.25 % 29.24 %	2.68 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13882 3108	10934 2310	2597 763	351 35	78.76 % 74.32 %	18.71 % 24.55 %	2.53 % 1.13 %
Elektronics	14066 3168	10598 2203	3117 930	351 35	75.34 % 69.54 %	22.16 % 29.36 %	2.50 % 1.10 %
Entertainment	13872 3097	10383 2149	3120 920	369 28	74.85 % 69.39 %	22.49 % 29.71 %	2.66 % 0.90 %
Cosmetics & Beauty	13995 3104	10438 2138	3174 928	383 38	74.58 % 68.88 %	22.68 % 29.90 %	2.74 % 1.22 %
Food & Drink	14102 2988	11080 2221	2653 729	369 38	78.57 % 74.33 %	18.81 % 24.40 %	2.62 % 1.27 %
Home & Garden	14297 3198	11277 2374	2670 790	350 34	78.88 % 74.23 %	18.68 % 24.70 %	2.45 % 1.06 %
Finance	14248 3213	10077 2065	3763 1111	408 37	70.73 % 64.27 %	26.41 % 34.58 %	2.86 % 1.15 %
Health	14014 3194	9982 2052	3665 1109	367 33	71.23 % 64.25 %	26.15 % 34.72 %	2.62 % 1.03 %
Pets	13751 3075	10803 2277	2626 768	322 30	78.56 % 74.05 %	19.10 % 24.98 %	2.34 % 0.98 %
Sport & Fitness	13634 3244	10147 2247	3082 961	405 36	74.42 % 69.27 %	22.61 % 29.62 %	2.97 % 1.11 %
Job & Career	13851 3038	10236 2106	3212 898	403 34	73.90 % 69.32 %	23.19 % 29.56 %	2.91 % 1.12 %
Dating	13918 3120	9439 1854	4086 1226	393 40	67.82 % 59.42 %	29.36 % 39.29 %	2.82 % 1.28 %
Other	13737 3291	10774 2453	2582 810	381 28	78.43 % 74.54 %	18.80 % 24.61 %	2.77 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18615 3918	13154 2512	4942 1366	519 40	70.66 % 64.11 %	26.55 % 34.86 %	2.79 % 1.02 %
Outlook Mail	17622 4078	12712 2660	4426 1375	484 43	72.14 % 65.23 %	25.12 % 33.72 %	2.75 % 1.05 %
Yahoo Mail	18263 4200	13790 2966	3961 1187	512 47	75.51 % 70.62 %	21.69 % 28.26 %	2.80 % 1.12 %
AOL Mail	18137 4366	13716 3106	3943 1213	478 47	75.62 % 71.14 %	21.74 % 27.78 %	2.64 % 1.08 %
Mail.com	18696 4218	14263 3033	3905 1137	528 48	76.29 % 71.91 %	20.89 % 26.96 %	2.82 % 1.14 %
Yandex Mail	17925 4051	13211 2782	4193 1223	521 46	73.70 % 68.67 %	23.39 % 30.19 %	2.91 % 1.14 %
GMX Mail	17653 4002	13170 2712	4039 1243	444 47	74.60 % 67.77 %	22.88 % 31.06 %	2.52 % 1.17 %
Zoho Mail	18470 3898	14228 2817	3779 1038	463 43	77.03 % 72.27 %	20.46 % 26.63 %	2.51 % 1.10 %
ProtonMail	17993 3953	13762 2797	3808 1112	423 44	76.49 % 70.76 %	21.16 % 28.13 %	2.35 % 1.11 %
Custom Mail	17993 4154	14162 3064	3351 1049	480 41	78.71 % 73.76 %	18.62 % 25.25 %	2.67 % 0.99 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.