Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.332 114.479	83.679 78.821	28.079 34.314	1.574 1.344

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox Rate	Spam Rate	Lost Rate
73.84 % 68.85 %	24.78 % 29.97 %	1.39 % 1.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8561 8674	6705 6362	1737 2209	119 103	78.32 % 73.35 %	20.29 % 25.47 %	1.39 % 1.19 %
Elektronics	8812 8946	6489 6117	2210 2719	113 110	73.64 % 68.38 %	25.08 % 30.39 %	1.28 % 1.23 %
Entertainment	8620 8851	6330 6073	2171 2688	119 90	73.43 % 68.61 %	25.19 % 30.37 %	1.38 % 1.02 %
Cosmetics & Beauty	8755 8970	6415 6123	2218 2735	122 112	73.27 % 68.26 %	25.33 % 30.49 %	1.39 % 1.25 %
Food & Drink	8930 8427	6985 6199	1809 2125	136 103	78.22 % 73.56 %	20.26 % 25.22 %	1.52 % 1.22 %
Home & Garden	9062 8619	7113 6334	1829 2179	120 106	78.49 % 73.49 %	20.18 % 25.28 %	1.32 % 1.23 %
Finance	8995 8937	6167 5677	2710 3153	118 107	68.56 % 63.52 %	30.13 % 35.28 %	1.31 % 1.20 %
Health	8919 8684	6109 5533	2694 3053	116 98	68.49 % 63.71 %	30.21 % 35.16 %	1.30 % 1.13 %
Pets	8596 8947	6725 6562	1752 2286	119 99	78.23 % 73.34 %	20.38 % 25.55 %	1.38 % 1.11 %
Sport & Fitness	8296 8859	6124 6058	2058 2694	114 107	73.82 % 68.38 %	24.81 % 30.41 %	1.37 % 1.21 %
Job & Career	8612 8870	6328 6087	2162 2680	122 103	73.48 % 68.62 %	25.10 % 30.21 %	1.42 % 1.16 %
Dating	8692 8755	5516 5127	3048 3522	128 106	63.46 % 58.56 %	35.07 % 40.23 %	1.47 % 1.21 %
Other	8482 8940	6673 6569	1681 2271	128 100	78.67 % 73.48 %	19.82 % 25.40 %	1.51 % 1.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11921 11036	8140 6954	3616 3959	165 123	68.28 % 63.01 %	30.33 % 35.87 %	1.38 % 1.11 %
Outlook Mail	10820 11406	7603 7404	3072 3869	145 133	70.27 % 64.91 %	28.39 % 33.92 %	1.34 % 1.17 %
Yahoo Mail	11416 11765	8590 8231	2666 3386	160 148	75.25 % 69.96 %	23.35 % 28.78 %	1.40 % 1.26 %
AOL Mail	11402 11776	8559 8261	2680 3375	163 140	75.07 % 70.15 %	23.50 % 28.66 %	1.43 % 1.19 %
Mail.com	11788 11594	8944 8262	2676 3201	168 131	75.87 % 71.26 %	22.70 % 27.61 %	1.43 % 1.13 %
Yandex Mail	11064 11220	8067 7661	2841 3434	156 125	72.91 % 68.28 %	25.68 % 30.61 %	1.41 % 1.11 %
GMX Mail	10831 11245	7786 7531	2896 3581	149 133	71.89 % 66.97 %	26.74 % 31.85 %	1.38 % 1.18 %
Zoho Mail	11757 11287	8934 8040	2662 3117	161 130	75.99 % 71.23 %	22.64 % 27.62 %	1.37 % 1.15 %
ProtonMail	11118 11618	8258 8071	2707 3408	153 139	74.28 % 69.47 %	24.35 % 29.33 %	1.38 % 1.20 %
Custom Mail	11215 11532	8798 8406	2263 2984	154 142	78.45 % 72.89 %	20.18 % 25.88 %	1.37 % 1.23 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.