Clever Elements and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
351.986 40.838	267.257 28.449	71.561 11.943	13.168 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.93 % 69.66 %	20.33 % 29.24 %	3.74 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27127 3108	21419 2310	4767 763	941 35	78.96 % 74.32 %	17.57 % 24.55 %	3.47 % 1.13 %
Elektronics	26974 3168	20669 2203	5367 930	938 35	76.63 % 69.54 %	19.90 % 29.36 %	3.48 % 1.10 %
Entertainment	26920 3097	20402 2149	5495 920	1023 28	75.79 % 69.39 %	20.41 % 29.71 %	3.80 % 0.90 %
Cosmetics & Beauty	27286 3104	20685 2138	5611 928	990 38	75.81 % 68.88 %	20.56 % 29.90 %	3.63 % 1.22 %
Food & Drink	27009 2988	21281 2221	4767 729	961 38	78.79 % 74.33 %	17.65 % 24.40 %	3.56 % 1.27 %
Home & Garden	27519 3198	21731 2374	4834 790	954 34	78.97 % 74.23 %	17.57 % 24.70 %	3.47 % 1.06 %
Finance	27436 3213	19899 2065	6450 1111	1087 37	72.53 % 64.27 %	23.51 % 34.58 %	3.96 % 1.15 %
Health	27182 3194	19960 2052	6230 1109	992 33	73.43 % 64.25 %	22.92 % 34.72 %	3.65 % 1.03 %
Pets	26995 3075	21123 2277	4925 768	947 30	78.25 % 74.05 %	18.24 % 24.98 %	3.51 % 0.98 %
Sport & Fitness	27005 3244	20261 2247	5662 961	1082 36	75.03 % 69.27 %	20.97 % 29.62 %	4.01 % 1.11 %
Job & Career	26864 3038	19855 2106	5863 898	1146 34	73.91 % 69.32 %	21.82 % 29.56 %	4.27 % 1.12 %
Dating	26966 3120	19128 1854	6743 1226	1095 40	70.93 % 59.42 %	25.01 % 39.29 %	4.06 % 1.28 %
Other	26703 3291	20844 2453	4847 810	1012 28	78.06 % 74.54 %	18.15 % 24.61 %	3.79 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35610 3918	25820 2512	8344 1366	1446 40	72.51 % 64.11 %	23.43 % 34.86 %	4.06 % 1.02 %
Outlook Mail	34526 4078	25327 2660	7810 1375	1389 43	73.36 % 65.23 %	22.62 % 33.72 %	4.02 % 1.05 %
Yahoo Mail	35583 4200	26907 2966	7249 1187	1427 47	75.62 % 70.62 %	20.37 % 28.26 %	4.01 % 1.12 %
AOL Mail	35285 4366	26747 3106	7212 1213	1326 47	75.80 % 71.14 %	20.44 % 27.78 %	3.76 % 1.08 %
Mail.com	35654 4218	27352 3033	6968 1137	1334 48	76.72 % 71.91 %	19.54 % 26.96 %	3.74 % 1.14 %
Yandex Mail	35101 4051	26087 2782	7630 1223	1384 46	74.32 % 68.67 %	21.74 % 30.19 %	3.94 % 1.14 %
GMX Mail	34677 4002	26519 2712	6948 1243	1210 47	76.47 % 67.77 %	20.04 % 31.06 %	3.49 % 1.17 %
Zoho Mail	35384 3898	27491 2817	6666 1038	1227 43	77.69 % 72.27 %	18.84 % 26.63 %	3.47 % 1.10 %
ProtonMail	35089 3953	27293 2797	6601 1112	1195 44	77.78 % 70.76 %	18.81 % 28.13 %	3.41 % 1.11 %
Custom Mail	35077 4154	27714 3064	6133 1049	1230 41	79.01 % 73.76 %	17.48 % 25.25 %	3.51 % 0.99 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.