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Clever Elements and Newsletter2Go Email Deliverability Comparison

  Clever Elements
  Newsletter2Go

In this comparison, the deliverability of Clever Elements and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  181.367
  40.838
  136.168
  28.449
  40.347
  11.943
  4.852
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.08 %
  69.66 %
  22.25 %
  29.24 %
  2.68 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13882
  3108
  10934
  2310
  2597
  763
  351
  35
  78.76 %
  74.32 %
  18.71 %
  24.55 %
  2.53 %
  1.13 %
Elektronics
  14066
  3168
  10598
  2203
  3117
  930
  351
  35
  75.34 %
  69.54 %
  22.16 %
  29.36 %
  2.50 %
  1.10 %
Entertainment
  13872
  3097
  10383
  2149
  3120
  920
  369
  28
  74.85 %
  69.39 %
  22.49 %
  29.71 %
  2.66 %
  0.90 %
Cosmetics & Beauty
  13995
  3104
  10438
  2138
  3174
  928
  383
  38
  74.58 %
  68.88 %
  22.68 %
  29.90 %
  2.74 %
  1.22 %
Food & Drink
  14102
  2988
  11080
  2221
  2653
  729
  369
  38
  78.57 %
  74.33 %
  18.81 %
  24.40 %
  2.62 %
  1.27 %
Home & Garden
  14297
  3198
  11277
  2374
  2670
  790
  350
  34
  78.88 %
  74.23 %
  18.68 %
  24.70 %
  2.45 %
  1.06 %
Finance
  14248
  3213
  10077
  2065
  3763
  1111
  408
  37
  70.73 %
  64.27 %
  26.41 %
  34.58 %
  2.86 %
  1.15 %
Health
  14014
  3194
  9982
  2052
  3665
  1109
  367
  33
  71.23 %
  64.25 %
  26.15 %
  34.72 %
  2.62 %
  1.03 %
Pets
  13751
  3075
  10803
  2277
  2626
  768
  322
  30
  78.56 %
  74.05 %
  19.10 %
  24.98 %
  2.34 %
  0.98 %
Sport & Fitness
  13634
  3244
  10147
  2247
  3082
  961
  405
  36
  74.42 %
  69.27 %
  22.61 %
  29.62 %
  2.97 %
  1.11 %
Job & Career
  13851
  3038
  10236
  2106
  3212
  898
  403
  34
  73.90 %
  69.32 %
  23.19 %
  29.56 %
  2.91 %
  1.12 %
Dating
  13918
  3120
  9439
  1854
  4086
  1226
  393
  40
  67.82 %
  59.42 %
  29.36 %
  39.29 %
  2.82 %
  1.28 %
Other
  13737
  3291
  10774
  2453
  2582
  810
  381
  28
  78.43 %
  74.54 %
  18.80 %
  24.61 %
  2.77 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18615
  3918
  13154
  2512
  4942
  1366
  519
  40
  70.66 %
  64.11 %
  26.55 %
  34.86 %
  2.79 %
  1.02 %
Outlook Mail
  17622
  4078
  12712
  2660
  4426
  1375
  484
  43
  72.14 %
  65.23 %
  25.12 %
  33.72 %
  2.75 %
  1.05 %
Yahoo Mail
  18263
  4200
  13790
  2966
  3961
  1187
  512
  47
  75.51 %
  70.62 %
  21.69 %
  28.26 %
  2.80 %
  1.12 %
AOL Mail
  18137
  4366
  13716
  3106
  3943
  1213
  478
  47
  75.62 %
  71.14 %
  21.74 %
  27.78 %
  2.64 %
  1.08 %
Mail.com
  18696
  4218
  14263
  3033
  3905
  1137
  528
  48
  76.29 %
  71.91 %
  20.89 %
  26.96 %
  2.82 %
  1.14 %
Yandex Mail
  17925
  4051
  13211
  2782
  4193
  1223
  521
  46
  73.70 %
  68.67 %
  23.39 %
  30.19 %
  2.91 %
  1.14 %
GMX Mail
  17653
  4002
  13170
  2712
  4039
  1243
  444
  47
  74.60 %
  67.77 %
  22.88 %
  31.06 %
  2.52 %
  1.17 %
Zoho Mail
  18470
  3898
  14228
  2817
  3779
  1038
  463
  43
  77.03 %
  72.27 %
  20.46 %
  26.63 %
  2.51 %
  1.10 %
ProtonMail
  17993
  3953
  13762
  2797
  3808
  1112
  423
  44
  76.49 %
  70.76 %
  21.16 %
  28.13 %
  2.35 %
  1.11 %
Custom Mail
  17993
  4154
  14162
  3064
  3351
  1049
  480
  41
  78.71 %
  73.76 %
  18.62 %
  25.25 %
  2.67 %
  0.99 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.