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CampaignMonitor and Clever Elements Email Deliverability Comparison

  CampaignMonitor
  Clever Elements

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  105.502
  105.311
  72.234
  77.682
  31.627
  26.188
  1.641
  1.441

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats CampaignMonitor in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.47 %
  73.76 %
  29.98 %
  24.87 %
  1.56 %
  1.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7889
  7928
  5768
  6210
  1997
  1612
  124
  106
  73.11 %
  78.33 %
  25.31 %
  20.33 %
  1.57 %
  1.34 %
Elektronics
  8157
  8162
  5555
  6004
  2477
  2055
  125
  103
  68.10 %
  73.56 %
  30.37 %
  25.18 %
  1.53 %
  1.26 %
Entertainment
  8241
  7995
  5621
  5867
  2494
  2020
  126
  108
  68.21 %
  73.38 %
  30.26 %
  25.27 %
  1.53 %
  1.35 %
Cosmetics & Beauty
  8445
  8091
  5735
  5922
  2577
  2056
  133
  113
  67.91 %
  73.19 %
  30.52 %
  25.41 %
  1.57 %
  1.40 %
Food & Drink
  8260
  8371
  6021
  6545
  2106
  1699
  133
  127
  72.89 %
  78.19 %
  25.50 %
  20.30 %
  1.61 %
  1.52 %
Home & Garden
  8047
  8389
  5901
  6575
  2030
  1704
  116
  110
  73.33 %
  78.38 %
  25.23 %
  20.31 %
  1.44 %
  1.31 %
Finance
  8119
  8462
  5122
  5798
  2865
  2554
  132
  110
  63.09 %
  68.52 %
  35.29 %
  30.18 %
  1.63 %
  1.30 %
Health
  8087
  8312
  5122
  5688
  2843
  2517
  122
  107
  63.34 %
  68.43 %
  35.16 %
  30.28 %
  1.51 %
  1.29 %
Pets
  8214
  8010
  5983
  6265
  2104
  1635
  127
  110
  72.84 %
  78.21 %
  25.61 %
  20.41 %
  1.55 %
  1.37 %
Sport & Fitness
  7925
  7721
  5395
  5690
  2401
  1925
  129
  106
  68.08 %
  73.70 %
  30.30 %
  24.93 %
  1.63 %
  1.37 %
Job & Career
  8021
  7919
  5467
  5816
  2432
  1995
  122
  108
  68.16 %
  73.44 %
  30.32 %
  25.19 %
  1.52 %
  1.36 %
Dating
  8137
  8168
  4729
  5181
  3284
  2870
  124
  117
  58.12 %
  63.43 %
  40.36 %
  35.14 %
  1.52 %
  1.43 %
Other
  7960
  7783
  5815
  6121
  2017
  1546
  128
  116
  73.05 %
  78.65 %
  25.34 %
  19.86 %
  1.61 %
  1.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10874
  11011
  6790
  7509
  3915
  3351
  169
  151
  62.44 %
  68.20 %
  36.00 %
  30.43 %
  1.55 %
  1.37 %
Outlook Mail
  10111
  10160
  6540
  7133
  3407
  2894
  164
  133
  64.68 %
  70.21 %
  33.70 %
  28.48 %
  1.62 %
  1.31 %
Yahoo Mail
  10656
  10447
  7442
  7855
  3043
  2450
  171
  142
  69.84 %
  75.19 %
  28.56 %
  23.45 %
  1.60 %
  1.36 %
AOL Mail
  10612
  10596
  7431
  7951
  3014
  2495
  167
  150
  70.02 %
  75.04 %
  28.40 %
  23.55 %
  1.57 %
  1.42 %
Mail.com
  10143
  11082
  7176
  8398
  2800
  2525
  167
  159
  70.75 %
  75.78 %
  27.61 %
  22.78 %
  1.65 %
  1.43 %
Yandex Mail
  10686
  10174
  7267
  7408
  3264
  2624
  155
  142
  68.00 %
  72.81 %
  30.54 %
  25.79 %
  1.45 %
  1.40 %
GMX Mail
  10219
  10129
  6823
  7280
  3239
  2712
  157
  137
  66.77 %
  71.87 %
  31.70 %
  26.77 %
  1.54 %
  1.35 %
Zoho Mail
  10896
  10997
  7716
  8350
  3016
  2498
  164
  149
  70.81 %
  75.93 %
  27.68 %
  22.72 %
  1.51 %
  1.35 %
ProtonMail
  11004
  10360
  7559
  7686
  3275
  2535
  170
  139
  68.69 %
  74.19 %
  29.76 %
  24.47 %
  1.54 %
  1.34 %
Custom Mail
  10301
  10355
  7490
  8112
  2654
  2104
  157
  139
  72.71 %
  78.34 %
  25.76 %
  20.32 %
  1.52 %
  1.34 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.