CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.101 181.367	135.989 136.168	42.048 40.347	4.064 4.852

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.68 % 75.08 %	23.09 % 22.25 %	2.23 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13763 13882	10819 10934	2668 2597	276 351	78.61 % 78.76 %	19.39 % 18.71 %	2.01 % 2.53 %
Elektronics	14092 14066	10544 10598	3237 3117	311 351	74.82 % 75.34 %	22.97 % 22.16 %	2.21 % 2.50 %
Entertainment	14050 13872	10477 10383	3280 3120	293 369	74.57 % 74.85 %	23.35 % 22.49 %	2.09 % 2.66 %
Cosmetics & Beauty	14243 13995	10547 10438	3369 3174	327 383	74.05 % 74.58 %	23.65 % 22.68 %	2.30 % 2.74 %
Food & Drink	14421 14102	11294 11080	2831 2653	296 369	78.32 % 78.57 %	19.63 % 18.81 %	2.05 % 2.62 %
Home & Garden	13927 14297	10966 11277	2691 2670	270 350	78.74 % 78.88 %	19.32 % 18.68 %	1.94 % 2.45 %
Finance	13845 14248	9753 10077	3754 3763	338 408	70.44 % 70.73 %	27.11 % 26.41 %	2.44 % 2.86 %
Health	14042 14014	9922 9982	3775 3665	345 367	70.66 % 71.23 %	26.88 % 26.15 %	2.46 % 2.62 %
Pets	13993 13751	10884 10803	2797 2626	312 322	77.78 % 78.56 %	19.99 % 19.10 %	2.23 % 2.34 %
Sport & Fitness	13917 13634	10290 10147	3286 3082	341 405	73.94 % 74.42 %	23.61 % 22.61 %	2.45 % 2.97 %
Job & Career	13792 13851	10128 10236	3328 3212	336 403	73.43 % 73.90 %	24.13 % 23.19 %	2.44 % 2.91 %
Dating	14031 13918	9436 9439	4273 4086	322 393	67.25 % 67.82 %	30.45 % 29.36 %	2.29 % 2.82 %
Other	13985 13737	10929 10774	2759 2582	297 381	78.15 % 78.43 %	19.73 % 18.80 %	2.12 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 18615	13032 13154	5133 4942	436 519	70.06 % 70.66 %	27.60 % 26.55 %	2.34 % 2.79 %
Outlook Mail	17957 17622	12927 12712	4628 4426	402 484	71.99 % 72.14 %	25.77 % 25.12 %	2.24 % 2.75 %
Yahoo Mail	18328 18263	13761 13790	4143 3961	424 512	75.08 % 75.51 %	22.60 % 21.69 %	2.31 % 2.80 %
AOL Mail	18261 18137	13757 13716	4086 3943	418 478	75.34 % 75.62 %	22.38 % 21.74 %	2.29 % 2.64 %
Mail.com	17980 18696	13735 14263	3838 3905	407 528	76.39 % 76.29 %	21.35 % 20.89 %	2.26 % 2.82 %
Yandex Mail	18247 17925	13396 13211	4407 4193	444 521	73.41 % 73.70 %	24.15 % 23.39 %	2.43 % 2.91 %
GMX Mail	17900 17653	13288 13170	4218 4039	394 444	74.23 % 74.60 %	23.56 % 22.88 %	2.20 % 2.52 %
Zoho Mail	18531 18470	14185 14228	3960 3779	386 463	76.55 % 77.03 %	21.37 % 20.46 %	2.08 % 2.51 %
ProtonMail	18598 17993	14051 13762	4151 3808	396 423	75.55 % 76.49 %	22.32 % 21.16 %	2.13 % 2.35 %
Custom Mail	17698 17993	13857 14162	3484 3351	357 480	78.30 % 78.71 %	19.69 % 18.62 %	2.02 % 2.67 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.