CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.509 392.827	314.469 298.503	67.784 79.081	11.256 15.243

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.91 % 75.99 %	17.23 % 20.13 %	2.86 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30124 30308	25052 23919	4333 5281	739 1108	83.16 % 78.92 %	14.38 % 17.42 %	2.45 % 3.66 %
Elektronics	30471 30038	24558 23031	5087 5906	826 1101	80.59 % 76.67 %	16.69 % 19.66 %	2.71 % 3.67 %
Entertainment	30527 30098	24393 22831	5300 6077	834 1190	79.91 % 75.86 %	17.36 % 20.19 %	2.73 % 3.95 %
Cosmetics & Beauty	30366 30362	24139 23057	5345 6178	882 1127	79.49 % 75.94 %	17.60 % 20.35 %	2.90 % 3.71 %
Food & Drink	30633 30095	25370 23733	4486 5271	777 1091	82.82 % 78.86 %	14.64 % 17.51 %	2.54 % 3.63 %
Home & Garden	29997 30599	24898 24141	4341 5339	758 1119	83.00 % 78.89 %	14.47 % 17.45 %	2.53 % 3.66 %
Finance	29907 30588	22877 22232	6057 7097	973 1259	76.49 % 72.68 %	20.25 % 23.20 %	3.25 % 4.12 %
Health	30420 30336	23552 22322	5923 6850	945 1164	77.42 % 73.58 %	19.47 % 22.58 %	3.11 % 3.84 %
Pets	30369 30105	24861 23519	4647 5468	861 1118	81.86 % 78.12 %	15.30 % 18.16 %	2.84 % 3.71 %
Sport & Fitness	30331 30216	23924 22657	5469 6292	938 1267	78.88 % 74.98 %	18.03 % 20.82 %	3.09 % 4.19 %
Job & Career	29992 30006	23385 22196	5644 6511	963 1299	77.97 % 73.97 %	18.82 % 21.70 %	3.21 % 4.33 %
Dating	30248 30176	22763 21519	6571 7401	914 1256	75.25 % 71.31 %	21.72 % 24.53 %	3.02 % 4.16 %
Other	30124 29900	24697 23346	4581 5410	846 1144	81.98 % 78.08 %	15.21 % 18.09 %	2.81 % 3.83 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39676 39643	30315 28812	8070 9154	1291 1677	76.41 % 72.68 %	20.34 % 23.09 %	3.25 % 4.23 %
Outlook Mail	39212 38655	30383 28419	7586 8637	1243 1599	77.48 % 73.52 %	19.35 % 22.34 %	3.17 % 4.14 %
Yahoo Mail	39457 39546	31457 29876	6864 8011	1136 1659	79.72 % 75.55 %	17.40 % 20.26 %	2.88 % 4.20 %
AOL Mail	38991 39507	31063 29925	6769 8020	1159 1562	79.67 % 75.75 %	17.36 % 20.30 %	2.97 % 3.95 %
Mail.com	39245 39692	31827 30462	6374 7697	1044 1533	81.10 % 76.75 %	16.24 % 19.39 %	2.66 % 3.86 %
Yandex Mail	39470 39031	30837 29009	7364 8426	1269 1596	78.13 % 74.32 %	18.66 % 21.59 %	3.22 % 4.09 %
GMX Mail	38979 38854	31385 29775	6525 7663	1069 1416	80.52 % 76.63 %	16.74 % 19.72 %	2.74 % 3.64 %
Zoho Mail	39622 39566	32304 30749	6260 7387	1058 1430	81.53 % 77.72 %	15.80 % 18.67 %	2.67 % 3.61 %
ProtonMail	39949 39151	32612 30511	6327 7275	1010 1365	81.63 % 77.93 %	15.84 % 18.58 %	2.53 % 3.49 %
Custom Mail	38908 39182	32286 30965	5645 6811	977 1406	82.98 % 79.03 %	14.51 % 17.38 %	2.51 % 3.59 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.