CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 463.900	373.355 356.916	76.993 89.057	13.733 17.927

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 76.94 %	16.59 % 19.20 %	2.96 % 3.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 35786	29781 28566	4945 5941	897 1279	83.60 % 79.82 %	13.88 % 16.60 %	2.52 % 3.57 %
Elektronics	35767 35531	29028 27604	5730 6634	1009 1293	81.16 % 77.69 %	16.02 % 18.67 %	2.82 % 3.64 %
Entertainment	35821 35604	28808 27359	6008 6857	1005 1388	80.42 % 76.84 %	16.77 % 19.26 %	2.81 % 3.90 %
Cosmetics & Beauty	35706 35769	28569 27489	6047 6936	1090 1344	80.01 % 76.85 %	16.94 % 19.39 %	3.05 % 3.76 %
Food & Drink	36169 35551	30110 28355	5105 5924	954 1272	83.25 % 79.76 %	14.11 % 16.66 %	2.64 % 3.58 %
Home & Garden	35559 36223	29674 28903	4957 6027	928 1293	83.45 % 79.79 %	13.94 % 16.64 %	2.61 % 3.57 %
Finance	35538 36068	27428 26556	6914 7988	1196 1524	77.18 % 73.63 %	19.46 % 22.15 %	3.37 % 4.23 %
Health	35835 35791	28002 26728	6684 7672	1149 1391	78.14 % 74.68 %	18.65 % 21.44 %	3.21 % 3.89 %
Pets	35802 35304	29440 27865	5315 6138	1047 1301	82.23 % 78.93 %	14.85 % 17.39 %	2.92 % 3.69 %
Sport & Fitness	35733 35660	28361 27040	6227 7115	1145 1505	79.37 % 75.83 %	17.43 % 19.95 %	3.20 % 4.22 %
Job & Career	35319 35440	27703 26526	6443 7389	1173 1525	78.44 % 74.85 %	18.24 % 20.85 %	3.32 % 4.30 %
Dating	35660 35628	27157 25851	7389 8279	1114 1498	76.16 % 72.56 %	20.72 % 23.24 %	3.12 % 4.20 %
Other	35549 35545	29294 28074	5229 6157	1026 1314	82.40 % 78.98 %	14.71 % 17.32 %	2.89 % 3.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 45084	34608 32986	9034 10164	1521 1934	76.63 % 73.17 %	20.00 % 22.54 %	3.37 % 4.29 %
Outlook Mail	44645 44088	34812 32776	8371 9480	1462 1832	77.98 % 74.34 %	18.75 % 21.50 %	3.27 % 4.16 %
Yahoo Mail	44880 44941	35946 34270	7602 8802	1332 1869	80.09 % 76.26 %	16.94 % 19.59 %	2.97 % 4.16 %
AOL Mail	44385 45128	35519 34489	7496 8841	1370 1798	80.02 % 76.42 %	16.89 % 19.59 %	3.09 % 3.98 %
Mail.com	44707 45298	36411 35084	7052 8462	1244 1752	81.44 % 77.45 %	15.77 % 18.68 %	2.78 % 3.87 %
Yandex Mail	44914 44496	35290 33402	8152 9274	1472 1820	78.57 % 75.07 %	18.15 % 20.84 %	3.28 % 4.09 %
GMX Mail	44247 44253	35877 34314	7137 8342	1233 1597	81.08 % 77.54 %	16.13 % 18.85 %	2.79 % 3.61 %
Zoho Mail	45051 44946	36950 35286	6880 8050	1221 1610	82.02 % 78.51 %	15.27 % 17.91 %	2.71 % 3.58 %
ProtonMail	45465 44685	37389 35226	6923 7926	1153 1533	82.24 % 78.83 %	15.23 % 17.74 %	2.54 % 3.43 %
Custom Mail	44259 44666	36897 35648	6226 7451	1136 1567	83.37 % 79.81 %	14.07 % 16.68 %	2.57 % 3.51 %
iCloud Mail	5457 5480	4283 4262	907 955	267 263	78.49 % 77.77 %	16.62 % 17.43 %	4.89 % 4.80 %
Tuta	5594 5379	4785 4523	644 673	165 183	85.54 % 84.09 %	11.51 % 12.51 %	2.95 % 3.40 %
Juno.com	5314 5456	4588 4650	569 637	157 169	86.34 % 85.23 %	10.71 % 11.68 %	2.95 % 3.10 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.