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CampaignMonitor and Clever Elements Email Deliverability Comparison

  CampaignMonitor
  Clever Elements

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.233
  304.417
  240.111
  230.774
  56.844
  62.779
  8.278
  10.864

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.66 %
  75.81 %
  18.62 %
  20.62 %
  2.71 %
  3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23227
  23421
  19074
  18506
  3613
  4156
  540
  759
  82.12 %
  79.01 %
  15.56 %
  17.74 %
  2.32 %
  3.24 %
Elektronics
  23725
  23388
  18817
  17869
  4303
  4734
  605
  785
  79.31 %
  76.40 %
  18.14 %
  20.24 %
  2.55 %
  3.36 %
Entertainment
  23520
  23183
  18475
  17547
  4434
  4813
  611
  823
  78.55 %
  75.69 %
  18.85 %
  20.76 %
  2.60 %
  3.55 %
Cosmetics & Beauty
  23750
  23555
  18565
  17829
  4522
  4920
  663
  806
  78.17 %
  75.69 %
  19.04 %
  20.89 %
  2.79 %
  3.42 %
Food & Drink
  23871
  23373
  19510
  18417
  3787
  4165
  574
  791
  81.73 %
  78.80 %
  15.86 %
  17.82 %
  2.40 %
  3.38 %
Home & Garden
  23219
  23847
  19056
  18845
  3626
  4219
  537
  783
  82.07 %
  79.02 %
  15.62 %
  17.69 %
  2.31 %
  3.28 %
Finance
  23314
  23786
  17508
  17174
  5089
  5694
  717
  918
  75.10 %
  72.20 %
  21.83 %
  23.94 %
  3.08 %
  3.86 %
Health
  23589
  23456
  17880
  17152
  5011
  5497
  698
  807
  75.80 %
  73.12 %
  21.24 %
  23.44 %
  2.96 %
  3.44 %
Pets
  23448
  23266
  18968
  18209
  3851
  4277
  629
  780
  80.89 %
  78.26 %
  16.42 %
  18.38 %
  2.68 %
  3.35 %
Sport & Fitness
  23432
  23384
  18207
  17511
  4541
  4961
  684
  912
  77.70 %
  74.88 %
  19.38 %
  21.22 %
  2.92 %
  3.90 %
Job & Career
  23276
  23299
  17892
  17219
  4669
  5133
  715
  947
  76.87 %
  73.90 %
  20.06 %
  22.03 %
  3.07 %
  4.06 %
Dating
  23415
  23313
  17156
  16420
  5585
  5991
  674
  902
  73.27 %
  70.43 %
  23.85 %
  25.70 %
  2.88 %
  3.87 %
Other
  23447
  23146
  19003
  18076
  3813
  4219
  631
  851
  81.05 %
  78.10 %
  16.26 %
  18.23 %
  2.69 %
  3.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30910
  30937
  23144
  22339
  6823
  7408
  943
  1190
  74.88 %
  72.21 %
  22.07 %
  23.95 %
  3.05 %
  3.85 %
Outlook Mail
  30396
  29677
  23150
  21691
  6343
  6822
  903
  1164
  76.16 %
  73.09 %
  20.87 %
  22.99 %
  2.97 %
  3.92 %
Yahoo Mail
  30672
  30823
  24120
  23286
  5711
  6342
  841
  1195
  78.64 %
  75.55 %
  18.62 %
  20.58 %
  2.74 %
  3.88 %
AOL Mail
  30336
  30462
  23874
  23066
  5632
  6284
  830
  1112
  78.70 %
  75.72 %
  18.57 %
  20.63 %
  2.74 %
  3.65 %
Mail.com
  30306
  30911
  24235
  23717
  5287
  6113
  784
  1081
  79.97 %
  76.73 %
  17.45 %
  19.78 %
  2.59 %
  3.50 %
Yandex Mail
  30483
  30373
  23448
  22561
  6095
  6678
  940
  1134
  76.92 %
  74.28 %
  19.99 %
  21.99 %
  3.08 %
  3.73 %
GMX Mail
  30276
  29972
  23956
  22837
  5543
  6136
  777
  999
  79.13 %
  76.19 %
  18.31 %
  20.47 %
  2.57 %
  3.33 %
Zoho Mail
  30849
  30688
  24785
  23835
  5285
  5847
  779
  1006
  80.34 %
  77.67 %
  17.13 %
  19.05 %
  2.53 %
  3.28 %
ProtonMail
  30920
  30227
  24776
  23487
  5390
  5793
  754
  947
  80.13 %
  77.70 %
  17.43 %
  19.16 %
  2.44 %
  3.13 %
Custom Mail
  30085
  30347
  24623
  23955
  4735
  5356
  727
  1036
  81.84 %
  78.94 %
  15.74 %
  17.65 %
  2.42 %
  3.41 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.