CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
105.502 105.311	72.234 77.682	31.627 26.188	1.641 1.441

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats CampaignMonitor in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.47 % 73.76 %	29.98 % 24.87 %	1.56 % 1.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7889 7928	5768 6210	1997 1612	124 106	73.11 % 78.33 %	25.31 % 20.33 %	1.57 % 1.34 %
Elektronics	8157 8162	5555 6004	2477 2055	125 103	68.10 % 73.56 %	30.37 % 25.18 %	1.53 % 1.26 %
Entertainment	8241 7995	5621 5867	2494 2020	126 108	68.21 % 73.38 %	30.26 % 25.27 %	1.53 % 1.35 %
Cosmetics & Beauty	8445 8091	5735 5922	2577 2056	133 113	67.91 % 73.19 %	30.52 % 25.41 %	1.57 % 1.40 %
Food & Drink	8260 8371	6021 6545	2106 1699	133 127	72.89 % 78.19 %	25.50 % 20.30 %	1.61 % 1.52 %
Home & Garden	8047 8389	5901 6575	2030 1704	116 110	73.33 % 78.38 %	25.23 % 20.31 %	1.44 % 1.31 %
Finance	8119 8462	5122 5798	2865 2554	132 110	63.09 % 68.52 %	35.29 % 30.18 %	1.63 % 1.30 %
Health	8087 8312	5122 5688	2843 2517	122 107	63.34 % 68.43 %	35.16 % 30.28 %	1.51 % 1.29 %
Pets	8214 8010	5983 6265	2104 1635	127 110	72.84 % 78.21 %	25.61 % 20.41 %	1.55 % 1.37 %
Sport & Fitness	7925 7721	5395 5690	2401 1925	129 106	68.08 % 73.70 %	30.30 % 24.93 %	1.63 % 1.37 %
Job & Career	8021 7919	5467 5816	2432 1995	122 108	68.16 % 73.44 %	30.32 % 25.19 %	1.52 % 1.36 %
Dating	8137 8168	4729 5181	3284 2870	124 117	58.12 % 63.43 %	40.36 % 35.14 %	1.52 % 1.43 %
Other	7960 7783	5815 6121	2017 1546	128 116	73.05 % 78.65 %	25.34 % 19.86 %	1.61 % 1.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10874 11011	6790 7509	3915 3351	169 151	62.44 % 68.20 %	36.00 % 30.43 %	1.55 % 1.37 %
Outlook Mail	10111 10160	6540 7133	3407 2894	164 133	64.68 % 70.21 %	33.70 % 28.48 %	1.62 % 1.31 %
Yahoo Mail	10656 10447	7442 7855	3043 2450	171 142	69.84 % 75.19 %	28.56 % 23.45 %	1.60 % 1.36 %
AOL Mail	10612 10596	7431 7951	3014 2495	167 150	70.02 % 75.04 %	28.40 % 23.55 %	1.57 % 1.42 %
Mail.com	10143 11082	7176 8398	2800 2525	167 159	70.75 % 75.78 %	27.61 % 22.78 %	1.65 % 1.43 %
Yandex Mail	10686 10174	7267 7408	3264 2624	155 142	68.00 % 72.81 %	30.54 % 25.79 %	1.45 % 1.40 %
GMX Mail	10219 10129	6823 7280	3239 2712	157 137	66.77 % 71.87 %	31.70 % 26.77 %	1.54 % 1.35 %
Zoho Mail	10896 10997	7716 8350	3016 2498	164 149	70.81 % 75.93 %	27.68 % 22.72 %	1.51 % 1.35 %
ProtonMail	11004 10360	7559 7686	3275 2535	170 139	68.69 % 74.19 %	29.76 % 24.47 %	1.54 % 1.34 %
Custom Mail	10301 10355	7490 8112	2654 2104	157 139	72.71 % 78.34 %	25.76 % 20.32 %	1.52 % 1.34 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.