CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.922 379.082	303.096 287.963	66.035 76.587	10.791 14.532

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.78 % 75.96 %	17.38 % 20.20 %	2.84 % 3.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29100 29247	24154 23077	4226 5114	720 1056	83.00 % 78.90 %	14.52 % 17.49 %	2.47 % 3.61 %
Elektronics	29435 29027	23690 22250	4960 5731	785 1046	80.48 % 76.65 %	16.85 % 19.74 %	2.67 % 3.60 %
Entertainment	29495 29029	23538 22005	5165 5886	792 1138	79.80 % 75.80 %	17.51 % 20.28 %	2.69 % 3.92 %
Cosmetics & Beauty	29337 29261	23274 22215	5214 5973	849 1073	79.33 % 75.92 %	17.77 % 20.41 %	2.89 % 3.67 %
Food & Drink	29645 29067	24514 22916	4380 5108	751 1043	82.69 % 78.84 %	14.77 % 17.57 %	2.53 % 3.59 %
Home & Garden	28973 29559	24021 23320	4227 5172	725 1067	82.91 % 78.89 %	14.59 % 17.50 %	2.50 % 3.61 %
Finance	28900 29532	22056 21441	5904 6885	940 1206	76.32 % 72.60 %	20.43 % 23.31 %	3.25 % 4.08 %
Health	29361 29285	22682 21546	5777 6640	902 1099	77.25 % 73.57 %	19.68 % 22.67 %	3.07 % 3.75 %
Pets	29276 29063	23933 22714	4514 5289	829 1060	81.75 % 78.15 %	15.42 % 18.20 %	2.83 % 3.65 %
Sport & Fitness	29214 29167	23005 21872	5313 6090	896 1205	78.75 % 74.99 %	18.19 % 20.88 %	3.07 % 4.13 %
Job & Career	28943 28948	22528 21413	5489 6295	926 1240	77.84 % 73.97 %	18.96 % 21.75 %	3.20 % 4.28 %
Dating	29197 29104	21910 20720	6412 7184	875 1200	75.04 % 71.19 %	21.96 % 24.68 %	3.00 % 4.12 %
Other	29046 28793	23791 22474	4454 5220	801 1099	81.91 % 78.05 %	15.33 % 18.13 %	2.76 % 3.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38283 38264	29190 27794	7863 8880	1230 1590	76.25 % 72.64 %	20.54 % 23.21 %	3.21 % 4.16 %
Outlook Mail	37891 37289	29311 27401	7393 8369	1187 1519	77.36 % 73.48 %	19.51 % 22.44 %	3.13 % 4.07 %
Yahoo Mail	38099 38194	30329 28846	6678 7759	1092 1589	79.61 % 75.52 %	17.53 % 20.31 %	2.87 % 4.16 %
AOL Mail	37627 38070	29941 28856	6585 7746	1101 1468	79.57 % 75.80 %	17.50 % 20.35 %	2.93 % 3.86 %
Mail.com	37917 38360	30705 29421	6209 7458	1003 1481	80.98 % 76.70 %	16.38 % 19.44 %	2.65 % 3.86 %
Yandex Mail	38074 37704	29691 28023	7161 8161	1222 1520	77.98 % 74.32 %	18.81 % 21.64 %	3.21 % 4.03 %
GMX Mail	37600 37468	30211 28675	6360 7430	1029 1363	80.35 % 76.53 %	16.91 % 19.83 %	2.74 % 3.64 %
Zoho Mail	38272 38185	31145 29682	6106 7151	1021 1352	81.38 % 77.73 %	15.95 % 18.73 %	2.67 % 3.54 %
ProtonMail	38583 37778	31438 29418	6177 7050	968 1310	81.48 % 77.87 %	16.01 % 18.66 %	2.51 % 3.47 %
Custom Mail	37576 37770	31135 29847	5503 6583	938 1340	82.86 % 79.02 %	14.64 % 17.43 %	2.50 % 3.55 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.