CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.003 351.986	280.648 267.257	62.530 71.561	9.825 13.168

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.50 % 75.93 %	17.71 % 20.33 %	2.78 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27000 27127	22362 21419	3993 4767	645 941	82.82 % 78.96 %	14.79 % 17.57 %	2.39 % 3.47 %
Elektronics	27330 26974	21920 20669	4701 5367	709 938	80.20 % 76.63 %	17.20 % 19.90 %	2.59 % 3.48 %
Entertainment	27364 26920	21754 20402	4891 5495	719 1023	79.50 % 75.79 %	17.87 % 20.41 %	2.63 % 3.80 %
Cosmetics & Beauty	27357 27286	21634 20685	4949 5611	774 990	79.08 % 75.81 %	18.09 % 20.56 %	2.83 % 3.63 %
Food & Drink	27544 27009	22708 21281	4147 4767	689 961	82.44 % 78.79 %	15.06 % 17.65 %	2.50 % 3.56 %
Home & Garden	26877 27519	22237 21731	3994 4834	646 954	82.74 % 78.97 %	14.86 % 17.57 %	2.40 % 3.47 %
Finance	26837 27436	20387 19899	5592 6450	858 1087	75.97 % 72.53 %	20.84 % 23.51 %	3.20 % 3.96 %
Health	27305 27182	20999 19960	5489 6230	817 992	76.91 % 73.43 %	20.10 % 22.92 %	2.99 % 3.65 %
Pets	27171 26995	22150 21123	4261 4925	760 947	81.52 % 78.25 %	15.68 % 18.24 %	2.80 % 3.51 %
Sport & Fitness	27142 27005	21304 20261	5022 5662	816 1082	78.49 % 75.03 %	18.50 % 20.97 %	3.01 % 4.01 %
Job & Career	26916 26864	20878 19855	5181 5863	857 1146	77.57 % 73.91 %	19.25 % 21.82 %	3.18 % 4.27 %
Dating	27163 26966	20255 19128	6107 6743	801 1095	74.57 % 70.93 %	22.48 % 25.01 %	2.95 % 4.06 %
Other	26997 26703	22060 20844	4203 4847	734 1012	81.71 % 78.06 %	15.57 % 18.15 %	2.72 % 3.79 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35622 35610	27034 25820	7466 8344	1122 1446	75.89 % 72.51 %	20.96 % 23.43 %	3.15 % 4.06 %
Outlook Mail	35254 34526	27150 25327	7008 7810	1096 1389	77.01 % 73.36 %	19.88 % 22.62 %	3.11 % 4.02 %
Yahoo Mail	35417 35583	28117 26907	6312 7249	988 1427	79.39 % 75.62 %	17.82 % 20.37 %	2.79 % 4.01 %
AOL Mail	34972 35285	27748 26747	6221 7212	1003 1326	79.34 % 75.80 %	17.79 % 20.44 %	2.87 % 3.76 %
Mail.com	35275 35654	28486 27352	5866 6968	923 1334	80.75 % 76.72 %	16.63 % 19.54 %	2.62 % 3.74 %
Yandex Mail	35353 35101	27498 26087	6757 7630	1098 1384	77.78 % 74.32 %	19.11 % 21.74 %	3.11 % 3.94 %
GMX Mail	34873 34677	27920 26519	6032 6948	921 1210	80.06 % 76.47 %	17.30 % 20.04 %	2.64 % 3.49 %
Zoho Mail	35630 35384	28893 27491	5799 6666	938 1227	81.09 % 77.69 %	16.28 % 18.84 %	2.63 % 3.47 %
ProtonMail	35689 35089	28952 27293	5860 6601	877 1195	81.12 % 77.78 %	16.42 % 18.81 %	2.46 % 3.41 %
Custom Mail	34918 35077	28850 27714	5209 6133	859 1230	82.62 % 79.01 %	14.92 % 17.48 %	2.46 % 3.51 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.