CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.233 304.417	240.111 230.774	56.844 62.779	8.278 10.864

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.66 % 75.81 %	18.62 % 20.62 %	2.71 % 3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23227 23421	19074 18506	3613 4156	540 759	82.12 % 79.01 %	15.56 % 17.74 %	2.32 % 3.24 %
Elektronics	23725 23388	18817 17869	4303 4734	605 785	79.31 % 76.40 %	18.14 % 20.24 %	2.55 % 3.36 %
Entertainment	23520 23183	18475 17547	4434 4813	611 823	78.55 % 75.69 %	18.85 % 20.76 %	2.60 % 3.55 %
Cosmetics & Beauty	23750 23555	18565 17829	4522 4920	663 806	78.17 % 75.69 %	19.04 % 20.89 %	2.79 % 3.42 %
Food & Drink	23871 23373	19510 18417	3787 4165	574 791	81.73 % 78.80 %	15.86 % 17.82 %	2.40 % 3.38 %
Home & Garden	23219 23847	19056 18845	3626 4219	537 783	82.07 % 79.02 %	15.62 % 17.69 %	2.31 % 3.28 %
Finance	23314 23786	17508 17174	5089 5694	717 918	75.10 % 72.20 %	21.83 % 23.94 %	3.08 % 3.86 %
Health	23589 23456	17880 17152	5011 5497	698 807	75.80 % 73.12 %	21.24 % 23.44 %	2.96 % 3.44 %
Pets	23448 23266	18968 18209	3851 4277	629 780	80.89 % 78.26 %	16.42 % 18.38 %	2.68 % 3.35 %
Sport & Fitness	23432 23384	18207 17511	4541 4961	684 912	77.70 % 74.88 %	19.38 % 21.22 %	2.92 % 3.90 %
Job & Career	23276 23299	17892 17219	4669 5133	715 947	76.87 % 73.90 %	20.06 % 22.03 %	3.07 % 4.06 %
Dating	23415 23313	17156 16420	5585 5991	674 902	73.27 % 70.43 %	23.85 % 25.70 %	2.88 % 3.87 %
Other	23447 23146	19003 18076	3813 4219	631 851	81.05 % 78.10 %	16.26 % 18.23 %	2.69 % 3.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30910 30937	23144 22339	6823 7408	943 1190	74.88 % 72.21 %	22.07 % 23.95 %	3.05 % 3.85 %
Outlook Mail	30396 29677	23150 21691	6343 6822	903 1164	76.16 % 73.09 %	20.87 % 22.99 %	2.97 % 3.92 %
Yahoo Mail	30672 30823	24120 23286	5711 6342	841 1195	78.64 % 75.55 %	18.62 % 20.58 %	2.74 % 3.88 %
AOL Mail	30336 30462	23874 23066	5632 6284	830 1112	78.70 % 75.72 %	18.57 % 20.63 %	2.74 % 3.65 %
Mail.com	30306 30911	24235 23717	5287 6113	784 1081	79.97 % 76.73 %	17.45 % 19.78 %	2.59 % 3.50 %
Yandex Mail	30483 30373	23448 22561	6095 6678	940 1134	76.92 % 74.28 %	19.99 % 21.99 %	3.08 % 3.73 %
GMX Mail	30276 29972	23956 22837	5543 6136	777 999	79.13 % 76.19 %	18.31 % 20.47 %	2.57 % 3.33 %
Zoho Mail	30849 30688	24785 23835	5285 5847	779 1006	80.34 % 77.67 %	17.13 % 19.05 %	2.53 % 3.28 %
ProtonMail	30920 30227	24776 23487	5390 5793	754 947	80.13 % 77.70 %	17.43 % 19.16 %	2.44 % 3.13 %
Custom Mail	30085 30347	24623 23955	4735 5356	727 1036	81.84 % 78.94 %	15.74 % 17.65 %	2.42 % 3.41 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.