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CampaignMonitor and Clever Elements Email Deliverability Comparison

  CampaignMonitor
  Clever Elements

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.101
  181.367
  135.989
  136.168
  42.048
  40.347
  4.064
  4.852

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.68 %
  75.08 %
  23.09 %
  22.25 %
  2.23 %
  2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13763
  13882
  10819
  10934
  2668
  2597
  276
  351
  78.61 %
  78.76 %
  19.39 %
  18.71 %
  2.01 %
  2.53 %
Elektronics
  14092
  14066
  10544
  10598
  3237
  3117
  311
  351
  74.82 %
  75.34 %
  22.97 %
  22.16 %
  2.21 %
  2.50 %
Entertainment
  14050
  13872
  10477
  10383
  3280
  3120
  293
  369
  74.57 %
  74.85 %
  23.35 %
  22.49 %
  2.09 %
  2.66 %
Cosmetics & Beauty
  14243
  13995
  10547
  10438
  3369
  3174
  327
  383
  74.05 %
  74.58 %
  23.65 %
  22.68 %
  2.30 %
  2.74 %
Food & Drink
  14421
  14102
  11294
  11080
  2831
  2653
  296
  369
  78.32 %
  78.57 %
  19.63 %
  18.81 %
  2.05 %
  2.62 %
Home & Garden
  13927
  14297
  10966
  11277
  2691
  2670
  270
  350
  78.74 %
  78.88 %
  19.32 %
  18.68 %
  1.94 %
  2.45 %
Finance
  13845
  14248
  9753
  10077
  3754
  3763
  338
  408
  70.44 %
  70.73 %
  27.11 %
  26.41 %
  2.44 %
  2.86 %
Health
  14042
  14014
  9922
  9982
  3775
  3665
  345
  367
  70.66 %
  71.23 %
  26.88 %
  26.15 %
  2.46 %
  2.62 %
Pets
  13993
  13751
  10884
  10803
  2797
  2626
  312
  322
  77.78 %
  78.56 %
  19.99 %
  19.10 %
  2.23 %
  2.34 %
Sport & Fitness
  13917
  13634
  10290
  10147
  3286
  3082
  341
  405
  73.94 %
  74.42 %
  23.61 %
  22.61 %
  2.45 %
  2.97 %
Job & Career
  13792
  13851
  10128
  10236
  3328
  3212
  336
  403
  73.43 %
  73.90 %
  24.13 %
  23.19 %
  2.44 %
  2.91 %
Dating
  14031
  13918
  9436
  9439
  4273
  4086
  322
  393
  67.25 %
  67.82 %
  30.45 %
  29.36 %
  2.29 %
  2.82 %
Other
  13985
  13737
  10929
  10774
  2759
  2582
  297
  381
  78.15 %
  78.43 %
  19.73 %
  18.80 %
  2.12 %
  2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18601
  18615
  13032
  13154
  5133
  4942
  436
  519
  70.06 %
  70.66 %
  27.60 %
  26.55 %
  2.34 %
  2.79 %
Outlook Mail
  17957
  17622
  12927
  12712
  4628
  4426
  402
  484
  71.99 %
  72.14 %
  25.77 %
  25.12 %
  2.24 %
  2.75 %
Yahoo Mail
  18328
  18263
  13761
  13790
  4143
  3961
  424
  512
  75.08 %
  75.51 %
  22.60 %
  21.69 %
  2.31 %
  2.80 %
AOL Mail
  18261
  18137
  13757
  13716
  4086
  3943
  418
  478
  75.34 %
  75.62 %
  22.38 %
  21.74 %
  2.29 %
  2.64 %
Mail.com
  17980
  18696
  13735
  14263
  3838
  3905
  407
  528
  76.39 %
  76.29 %
  21.35 %
  20.89 %
  2.26 %
  2.82 %
Yandex Mail
  18247
  17925
  13396
  13211
  4407
  4193
  444
  521
  73.41 %
  73.70 %
  24.15 %
  23.39 %
  2.43 %
  2.91 %
GMX Mail
  17900
  17653
  13288
  13170
  4218
  4039
  394
  444
  74.23 %
  74.60 %
  23.56 %
  22.88 %
  2.20 %
  2.52 %
Zoho Mail
  18531
  18470
  14185
  14228
  3960
  3779
  386
  463
  76.55 %
  77.03 %
  21.37 %
  20.46 %
  2.08 %
  2.51 %
ProtonMail
  18598
  17993
  14051
  13762
  4151
  3808
  396
  423
  75.55 %
  76.49 %
  22.32 %
  21.16 %
  2.13 %
  2.35 %
Custom Mail
  17698
  17993
  13857
  14162
  3484
  3351
  357
  480
  78.30 %
  78.71 %
  19.69 %
  18.62 %
  2.02 %
  2.67 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.