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CampaignMonitor and Clever Elements Email Deliverability Comparison

  CampaignMonitor
  Clever Elements

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.576
  277.111
  216.803
  209.815
  53.479
  57.786
  7.294
  9.510

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.11 %
  75.72 %
  19.27 %
  20.85 %
  2.63 %
  3.43 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21075
  21342
  17211
  16838
  3393
  3818
  471
  686
  81.67 %
  78.90 %
  16.10 %
  17.89 %
  2.23 %
  3.21 %
Elektronics
  21556
  21363
  16954
  16290
  4058
  4381
  544
  692
  78.65 %
  76.25 %
  18.83 %
  20.51 %
  2.52 %
  3.24 %
Entertainment
  21410
  21061
  16699
  15928
  4175
  4424
  536
  709
  78.00 %
  75.63 %
  19.50 %
  21.01 %
  2.50 %
  3.37 %
Cosmetics & Beauty
  21636
  21457
  16787
  16212
  4260
  4531
  589
  714
  77.59 %
  75.56 %
  19.69 %
  21.12 %
  2.72 %
  3.33 %
Food & Drink
  21711
  21269
  17639
  16755
  3563
  3821
  509
  693
  81.24 %
  78.78 %
  16.41 %
  17.97 %
  2.34 %
  3.26 %
Home & Garden
  21209
  21757
  17300
  17188
  3426
  3879
  483
  690
  81.57 %
  79.00 %
  16.15 %
  17.83 %
  2.28 %
  3.17 %
Finance
  21192
  21618
  15777
  15558
  4787
  5256
  628
  804
  74.45 %
  71.97 %
  22.59 %
  24.31 %
  2.96 %
  3.72 %
Health
  21453
  21429
  16104
  15624
  4731
  5099
  618
  706
  75.07 %
  72.91 %
  22.05 %
  23.79 %
  2.88 %
  3.29 %
Pets
  21214
  21077
  17066
  16515
  3598
  3893
  550
  669
  80.45 %
  78.36 %
  16.96 %
  18.47 %
  2.59 %
  3.17 %
Sport & Fitness
  21345
  21230
  16490
  15887
  4263
  4545
  592
  798
  77.25 %
  74.83 %
  19.97 %
  21.41 %
  2.77 %
  3.76 %
Job & Career
  21119
  21209
  16133
  15694
  4361
  4708
  625
  807
  76.39 %
  74.00 %
  20.65 %
  22.20 %
  2.96 %
  3.80 %
Dating
  21269
  21213
  15405
  14859
  5277
  5568
  587
  786
  72.43 %
  70.05 %
  24.81 %
  26.25 %
  2.76 %
  3.71 %
Other
  21387
  21086
  17238
  16467
  3587
  3863
  562
  756
  80.60 %
  78.09 %
  16.77 %
  18.32 %
  2.63 %
  3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28128
  28164
  20863
  20286
  6442
  6849
  823
  1029
  74.17 %
  72.03 %
  22.90 %
  24.32 %
  2.93 %
  3.65 %
Outlook Mail
  27603
  27003
  20868
  19697
  5954
  6286
  781
  1020
  75.60 %
  72.94 %
  21.57 %
  23.28 %
  2.83 %
  3.78 %
Yahoo Mail
  27847
  28074
  21769
  21200
  5346
  5818
  732
  1056
  78.17 %
  75.51 %
  19.20 %
  20.72 %
  2.63 %
  3.76 %
AOL Mail
  27610
  27738
  21602
  21000
  5276
  5768
  732
  970
  78.24 %
  75.71 %
  19.11 %
  20.79 %
  2.65 %
  3.50 %
Mail.com
  27506
  28297
  21844
  21692
  4955
  5640
  707
  965
  79.42 %
  76.66 %
  18.01 %
  19.93 %
  2.57 %
  3.41 %
Yandex Mail
  27794
  27596
  21262
  20472
  5714
  6121
  818
  1003
  76.50 %
  74.18 %
  20.56 %
  22.18 %
  2.94 %
  3.63 %
GMX Mail
  27481
  27197
  21548
  20660
  5235
  5664
  698
  873
  78.41 %
  75.96 %
  19.05 %
  20.83 %
  2.54 %
  3.21 %
Zoho Mail
  28123
  27943
  22447
  21695
  4991
  5382
  685
  866
  79.82 %
  77.64 %
  17.75 %
  19.26 %
  2.44 %
  3.10 %
ProtonMail
  28147
  27408
  22353
  21252
  5115
  5331
  679
  825
  79.42 %
  77.54 %
  18.17 %
  19.45 %
  2.41 %
  3.01 %
Custom Mail
  27337
  27691
  22247
  21861
  4451
  4927
  639
  903
  81.38 %
  78.95 %
  16.28 %
  17.79 %
  2.34 %
  3.26 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.