CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.914 222.527	170.448 167.819	46.967 47.851	5.499 6.857

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 75.42 %	21.07 % 21.50 %	2.47 % 3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16861 17079	13525 13462	2977 3120	359 497	80.21 % 78.82 %	17.66 % 18.27 %	2.13 % 2.91 %
Elektronics	17340 17201	13309 13059	3600 3657	431 485	76.75 % 75.92 %	20.76 % 21.26 %	2.49 % 2.82 %
Entertainment	17152 16975	13093 12778	3656 3680	403 517	76.34 % 75.28 %	21.32 % 21.68 %	2.35 % 3.05 %
Cosmetics & Beauty	17403 17215	13217 12925	3753 3757	433 533	75.95 % 75.08 %	21.57 % 21.82 %	2.49 % 3.10 %
Food & Drink	17588 17159	14042 13501	3151 3155	395 503	79.84 % 78.68 %	17.92 % 18.39 %	2.25 % 2.93 %
Home & Garden	17033 17446	13662 13781	3004 3181	367 484	80.21 % 78.99 %	17.64 % 18.23 %	2.15 % 2.77 %
Finance	16977 17495	12299 12489	4197 4425	481 581	72.45 % 71.39 %	24.72 % 25.29 %	2.83 % 3.32 %
Health	17169 17218	12528 12426	4185 4289	456 503	72.97 % 72.17 %	24.38 % 24.91 %	2.66 % 2.92 %
Pets	17110 16893	13535 13247	3150 3168	425 478	79.11 % 78.42 %	18.41 % 18.75 %	2.48 % 2.83 %
Sport & Fitness	17069 16809	12911 12541	3709 3698	449 570	75.64 % 74.61 %	21.73 % 22.00 %	2.63 % 3.39 %
Job & Career	16912 17028	12685 12593	3763 3855	464 580	75.01 % 73.95 %	22.25 % 22.64 %	2.74 % 3.41 %
Dating	17204 17048	12053 11761	4717 4723	434 564	70.06 % 68.99 %	27.42 % 27.70 %	2.52 % 3.31 %
Other	17096 16961	13589 13256	3105 3143	402 562	79.49 % 78.16 %	18.16 % 18.53 %	2.35 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22704 22735	16388 16260	5695 5760	621 715	72.18 % 71.52 %	25.08 % 25.34 %	2.74 % 3.14 %
Outlook Mail	22192 21679	16389 15748	5217 5230	586 701	73.85 % 72.64 %	23.51 % 24.12 %	2.64 % 3.23 %
Yahoo Mail	22315 22481	17120 16981	4649 4760	546 740	76.72 % 75.53 %	20.83 % 21.17 %	2.45 % 3.29 %
AOL Mail	22248 22349	17095 16897	4599 4737	554 715	76.84 % 75.61 %	20.67 % 21.20 %	2.49 % 3.20 %
Mail.com	22045 22768	17180 17395	4322 4644	543 729	77.93 % 76.40 %	19.61 % 20.40 %	2.46 % 3.20 %
Yandex Mail	22301 22081	16731 16338	4961 5021	609 722	75.02 % 73.99 %	22.25 % 22.74 %	2.73 % 3.27 %
GMX Mail	22014 21734	16836 16374	4660 4734	518 626	76.48 % 75.34 %	21.17 % 21.78 %	2.35 % 2.88 %
Zoho Mail	22627 22536	17709 17444	4402 4470	516 622	78.26 % 77.41 %	19.45 % 19.83 %	2.28 % 2.76 %
ProtonMail	22625 22019	17537 16936	4562 4470	526 613	77.51 % 76.92 %	20.16 % 20.30 %	2.32 % 2.78 %
Custom Mail	21843 22145	17463 17446	3900 4025	480 674	79.95 % 78.78 %	17.85 % 18.18 %	2.20 % 3.04 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.