CampaignMonitor and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.576 277.111	216.803 209.815	53.479 57.786	7.294 9.510

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.11 % 75.72 %	19.27 % 20.85 %	2.63 % 3.43 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21075 21342	17211 16838	3393 3818	471 686	81.67 % 78.90 %	16.10 % 17.89 %	2.23 % 3.21 %
Elektronics	21556 21363	16954 16290	4058 4381	544 692	78.65 % 76.25 %	18.83 % 20.51 %	2.52 % 3.24 %
Entertainment	21410 21061	16699 15928	4175 4424	536 709	78.00 % 75.63 %	19.50 % 21.01 %	2.50 % 3.37 %
Cosmetics & Beauty	21636 21457	16787 16212	4260 4531	589 714	77.59 % 75.56 %	19.69 % 21.12 %	2.72 % 3.33 %
Food & Drink	21711 21269	17639 16755	3563 3821	509 693	81.24 % 78.78 %	16.41 % 17.97 %	2.34 % 3.26 %
Home & Garden	21209 21757	17300 17188	3426 3879	483 690	81.57 % 79.00 %	16.15 % 17.83 %	2.28 % 3.17 %
Finance	21192 21618	15777 15558	4787 5256	628 804	74.45 % 71.97 %	22.59 % 24.31 %	2.96 % 3.72 %
Health	21453 21429	16104 15624	4731 5099	618 706	75.07 % 72.91 %	22.05 % 23.79 %	2.88 % 3.29 %
Pets	21214 21077	17066 16515	3598 3893	550 669	80.45 % 78.36 %	16.96 % 18.47 %	2.59 % 3.17 %
Sport & Fitness	21345 21230	16490 15887	4263 4545	592 798	77.25 % 74.83 %	19.97 % 21.41 %	2.77 % 3.76 %
Job & Career	21119 21209	16133 15694	4361 4708	625 807	76.39 % 74.00 %	20.65 % 22.20 %	2.96 % 3.80 %
Dating	21269 21213	15405 14859	5277 5568	587 786	72.43 % 70.05 %	24.81 % 26.25 %	2.76 % 3.71 %
Other	21387 21086	17238 16467	3587 3863	562 756	80.60 % 78.09 %	16.77 % 18.32 %	2.63 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28128 28164	20863 20286	6442 6849	823 1029	74.17 % 72.03 %	22.90 % 24.32 %	2.93 % 3.65 %
Outlook Mail	27603 27003	20868 19697	5954 6286	781 1020	75.60 % 72.94 %	21.57 % 23.28 %	2.83 % 3.78 %
Yahoo Mail	27847 28074	21769 21200	5346 5818	732 1056	78.17 % 75.51 %	19.20 % 20.72 %	2.63 % 3.76 %
AOL Mail	27610 27738	21602 21000	5276 5768	732 970	78.24 % 75.71 %	19.11 % 20.79 %	2.65 % 3.50 %
Mail.com	27506 28297	21844 21692	4955 5640	707 965	79.42 % 76.66 %	18.01 % 19.93 %	2.57 % 3.41 %
Yandex Mail	27794 27596	21262 20472	5714 6121	818 1003	76.50 % 74.18 %	20.56 % 22.18 %	2.94 % 3.63 %
GMX Mail	27481 27197	21548 20660	5235 5664	698 873	78.41 % 75.96 %	19.05 % 20.83 %	2.54 % 3.21 %
Zoho Mail	28123 27943	22447 21695	4991 5382	685 866	79.82 % 77.64 %	17.75 % 19.26 %	2.44 % 3.10 %
ProtonMail	28147 27408	22353 21252	5115 5331	679 825	79.42 % 77.54 %	18.17 % 19.45 %	2.41 % 3.01 %
Custom Mail	27337 27691	22247 21861	4451 4927	639 903	81.38 % 78.95 %	16.28 % 17.79 %	2.34 % 3.26 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.