Clever Elements and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.872 402.780	305.328 303.984	80.822 83.770	15.722 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.98 % 75.47 %	20.11 % 20.80 %	3.91 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31008 30967	24466 24340	5400 5573	1142 1054	78.90 % 78.60 %	17.41 % 18.00 %	3.68 % 3.40 %
Elektronics	30770 30895	23581 23568	6045 6254	1144 1073	76.64 % 76.28 %	19.65 % 20.24 %	3.72 % 3.47 %
Entertainment	30777 31027	23355 23293	6206 6580	1216 1154	75.88 % 75.07 %	20.16 % 21.21 %	3.95 % 3.72 %
Cosmetics & Beauty	31077 30995	23596 23278	6315 6495	1166 1222	75.93 % 75.10 %	20.32 % 20.95 %	3.75 % 3.94 %
Food & Drink	30807 31626	24286 24770	5393 5807	1128 1049	78.83 % 78.32 %	17.51 % 18.36 %	3.66 % 3.32 %
Home & Garden	31275 31435	24665 24684	5459 5724	1151 1027	78.86 % 78.52 %	17.45 % 18.21 %	3.68 % 3.27 %
Finance	31276 31001	22724 22348	7246 7319	1306 1334	72.66 % 72.09 %	23.17 % 23.61 %	4.18 % 4.30 %
Health	31054 30974	22858 22552	6995 7177	1201 1245	73.61 % 72.81 %	22.53 % 23.17 %	3.87 % 4.02 %
Pets	30765 31300	24038 24299	5583 5924	1144 1077	78.13 % 77.63 %	18.15 % 18.93 %	3.72 % 3.44 %
Sport & Fitness	30935 30500	23178 22771	6441 6521	1316 1208	74.92 % 74.66 %	20.82 % 21.38 %	4.25 % 3.96 %
Job & Career	30684 30761	22683 22618	6657 6889	1344 1254	73.92 % 73.53 %	21.70 % 22.40 %	4.38 % 4.08 %
Dating	30824 30610	21989 21675	7538 7709	1297 1226	71.34 % 70.81 %	24.45 % 25.18 %	4.21 % 4.01 %
Other	30620 30689	23909 23788	5544 5798	1167 1103	78.08 % 77.51 %	18.11 % 18.89 %	3.81 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40350 40872	29310 29396	9324 9825	1716 1651	72.64 % 71.92 %	23.11 % 24.04 %	4.25 % 4.04 %
Outlook Mail	39360 39335	28941 28795	8782 8946	1637 1594	73.53 % 73.20 %	22.31 % 22.74 %	4.16 % 4.05 %
Yahoo Mail	40247 39623	30412 29861	8147 8266	1688 1496	75.56 % 75.36 %	20.24 % 20.86 %	4.19 % 3.78 %
AOL Mail	40198 40403	30439 30219	8160 8592	1599 1592	75.72 % 74.79 %	20.30 % 21.27 %	3.98 % 3.94 %
Mail.com	40449 40085	31026 30627	7842 8007	1581 1451	76.70 % 76.41 %	19.39 % 19.98 %	3.91 % 3.62 %
Yandex Mail	39705 39964	29515 29495	8562 8908	1628 1561	74.34 % 73.80 %	21.56 % 22.29 %	4.10 % 3.91 %
GMX Mail	39590 39884	30335 30400	7795 8097	1460 1387	76.62 % 76.22 %	19.69 % 20.30 %	3.69 % 3.48 %
Zoho Mail	40240 39823	31267 30796	7507 7635	1466 1392	77.70 % 77.33 %	18.66 % 19.17 %	3.64 % 3.50 %
ProtonMail	39849 40373	31063 31130	7393 7817	1393 1426	77.95 % 77.11 %	18.55 % 19.36 %	3.50 % 3.53 %
Custom Mail	39842 40291	31478 31574	6923 7332	1441 1385	79.01 % 78.36 %	17.38 % 18.20 %	3.62 % 3.44 %
iCloud Mail	674 712	475 535	152 141	47 36	70.47 % 75.14 %	22.55 % 19.80 %	6.97 % 5.06 %
Tuta	680 725	526 595	120 106	34 24	77.35 % 82.07 %	17.65 % 14.62 %	5.00 % 3.31 %
Juno.com	688 690	541 561	115 98	32 31	78.63 % 81.30 %	16.72 % 14.20 %	4.65 % 4.49 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.