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ActiveCampaign and Clever Elements Email Deliverability Comparison

  ActiveCampaign
  Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.319
  181.367
  137.981
  136.168
  40.595
  40.347
  3.743
  4.852

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.68 %
  75.08 %
  22.27 %
  22.25 %
  2.05 %
  2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13343
  13882
  10639
  10934
  2441
  2597
  263
  351
  79.73 %
  78.76 %
  18.29 %
  18.71 %
  1.97 %
  2.53 %
Elektronics
  13924
  14066
  10595
  10598
  3061
  3117
  268
  351
  76.09 %
  75.34 %
  21.98 %
  22.16 %
  1.92 %
  2.50 %
Entertainment
  13741
  13872
  10353
  10383
  3102
  3120
  286
  369
  75.34 %
  74.85 %
  22.57 %
  22.49 %
  2.08 %
  2.66 %
Cosmetics & Beauty
  13789
  13995
  10392
  10438
  3116
  3174
  281
  383
  75.36 %
  74.58 %
  22.60 %
  22.68 %
  2.04 %
  2.74 %
Food & Drink
  13665
  14102
  10875
  11080
  2541
  2653
  249
  369
  79.58 %
  78.57 %
  18.59 %
  18.81 %
  1.82 %
  2.62 %
Home & Garden
  14452
  14297
  11468
  11277
  2724
  2670
  260
  350
  79.35 %
  78.88 %
  18.85 %
  18.68 %
  1.80 %
  2.45 %
Finance
  14146
  14248
  10105
  10077
  3744
  3763
  297
  408
  71.43 %
  70.73 %
  26.47 %
  26.41 %
  2.10 %
  2.86 %
Health
  14184
  14014
  10241
  9982
  3668
  3665
  275
  367
  72.20 %
  71.23 %
  25.86 %
  26.15 %
  1.94 %
  2.62 %
Pets
  14212
  13751
  11225
  10803
  2710
  2626
  277
  322
  78.98 %
  78.56 %
  19.07 %
  19.10 %
  1.95 %
  2.34 %
Sport & Fitness
  14237
  13634
  10610
  10147
  3305
  3082
  322
  405
  74.52 %
  74.42 %
  23.21 %
  22.61 %
  2.26 %
  2.97 %
Job & Career
  14523
  13851
  10771
  10236
  3395
  3212
  357
  403
  74.17 %
  73.90 %
  23.38 %
  23.19 %
  2.46 %
  2.91 %
Dating
  13798
  13918
  9425
  9439
  4056
  4086
  317
  393
  68.31 %
  67.82 %
  29.40 %
  29.36 %
  2.30 %
  2.82 %
Other
  14305
  13737
  11282
  10774
  2732
  2582
  291
  381
  78.87 %
  78.43 %
  19.10 %
  18.80 %
  2.03 %
  2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18395
  18615
  13122
  13154
  4880
  4942
  393
  519
  71.33 %
  70.66 %
  26.53 %
  26.55 %
  2.14 %
  2.79 %
Outlook Mail
  18379
  17622
  13252
  12712
  4710
  4426
  417
  484
  72.10 %
  72.14 %
  25.63 %
  25.12 %
  2.27 %
  2.75 %
Yahoo Mail
  17741
  18263
  13571
  13790
  3802
  3961
  368
  512
  76.50 %
  75.51 %
  21.43 %
  21.69 %
  2.07 %
  2.80 %
AOL Mail
  18443
  18137
  14023
  13716
  4025
  3943
  395
  478
  76.03 %
  75.62 %
  21.82 %
  21.74 %
  2.14 %
  2.64 %
Mail.com
  18195
  18696
  14058
  14263
  3776
  3905
  361
  528
  77.26 %
  76.29 %
  20.75 %
  20.89 %
  1.98 %
  2.82 %
Yandex Mail
  18254
  17925
  13618
  13211
  4228
  4193
  408
  521
  74.60 %
  73.70 %
  23.16 %
  23.39 %
  2.24 %
  2.91 %
GMX Mail
  18052
  17653
  13582
  13170
  4124
  4039
  346
  444
  75.24 %
  74.60 %
  22.85 %
  22.88 %
  1.92 %
  2.52 %
Zoho Mail
  18575
  18470
  14413
  14228
  3802
  3779
  360
  463
  77.59 %
  77.03 %
  20.47 %
  20.46 %
  1.94 %
  2.51 %
ProtonMail
  18277
  17993
  14024
  13762
  3892
  3808
  361
  423
  76.73 %
  76.49 %
  21.29 %
  21.16 %
  1.98 %
  2.35 %
Custom Mail
  18008
  17993
  14318
  14162
  3356
  3351
  334
  480
  79.51 %
  78.71 %
  18.64 %
  18.62 %
  1.85 %
  2.67 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.