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ActiveCampaign and Clever Elements Email Deliverability Comparison

  ActiveCampaign
  Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  113.332
  80.047
  83.679
  32.833
  28.079
  1.579
  1.574

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats ActiveCampaign in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  73.84 %
  28.69 %
  24.78 %
  1.38 %
  1.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  8561
  6030
  6705
  1937
  1737
  115
  119
  74.61 %
  78.32 %
  23.97 %
  20.29 %
  1.42 %
  1.39 %
Elektronics
  8611
  8812
  5991
  6489
  2506
  2210
  114
  113
  69.57 %
  73.64 %
  29.10 %
  25.08 %
  1.32 %
  1.28 %
Entertainment
  8613
  8620
  5987
  6330
  2514
  2171
  112
  119
  69.51 %
  73.43 %
  29.19 %
  25.19 %
  1.30 %
  1.38 %
Cosmetics & Beauty
  8737
  8755
  6095
  6415
  2528
  2218
  114
  122
  69.76 %
  73.27 %
  28.93 %
  25.33 %
  1.30 %
  1.39 %
Food & Drink
  8555
  8930
  6358
  6985
  2070
  1809
  127
  136
  74.32 %
  78.22 %
  24.20 %
  20.26 %
  1.48 %
  1.52 %
Home & Garden
  9181
  9062
  6836
  7113
  2220
  1829
  125
  120
  74.46 %
  78.49 %
  24.18 %
  20.18 %
  1.36 %
  1.32 %
Finance
  8967
  8995
  5810
  6167
  3040
  2710
  117
  118
  64.79 %
  68.56 %
  33.90 %
  30.13 %
  1.30 %
  1.31 %
Health
  8968
  8919
  5813
  6109
  3034
  2694
  121
  116
  64.82 %
  68.49 %
  33.83 %
  30.21 %
  1.35 %
  1.30 %
Pets
  9011
  8596
  6731
  6725
  2159
  1752
  121
  119
  74.70 %
  78.23 %
  23.96 %
  20.38 %
  1.34 %
  1.38 %
Sport & Fitness
  9009
  8296
  6231
  6124
  2648
  2058
  130
  114
  69.16 %
  73.82 %
  29.39 %
  24.81 %
  1.44 %
  1.37 %
Job & Career
  9156
  8612
  6377
  6328
  2653
  2162
  126
  122
  69.65 %
  73.48 %
  28.98 %
  25.10 %
  1.38 %
  1.42 %
Dating
  8547
  8692
  5075
  5516
  3344
  3048
  128
  128
  59.38 %
  63.46 %
  39.12 %
  35.07 %
  1.50 %
  1.47 %
Other
  9022
  8482
  6713
  6673
  2180
  1681
  129
  128
  74.41 %
  78.67 %
  24.16 %
  19.82 %
  1.43 %
  1.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  11921
  7456
  8140
  3977
  3616
  162
  165
  64.30 %
  68.28 %
  34.30 %
  30.33 %
  1.40 %
  1.38 %
Outlook Mail
  11605
  10820
  7632
  7603
  3811
  3072
  162
  145
  65.76 %
  70.27 %
  32.84 %
  28.39 %
  1.40 %
  1.34 %
Yahoo Mail
  10990
  11416
  7841
  8590
  2991
  2666
  158
  160
  71.35 %
  75.25 %
  27.22 %
  23.35 %
  1.44 %
  1.40 %
AOL Mail
  11585
  11402
  8235
  8559
  3192
  2680
  158
  163
  71.08 %
  75.07 %
  27.55 %
  23.50 %
  1.36 %
  1.43 %
Mail.com
  11524
  11788
  8341
  8944
  3032
  2676
  151
  168
  72.38 %
  75.87 %
  26.31 %
  22.70 %
  1.31 %
  1.43 %
Yandex Mail
  11400
  11064
  7915
  8067
  3329
  2841
  156
  156
  69.43 %
  72.91 %
  29.20 %
  25.68 %
  1.37 %
  1.41 %
GMX Mail
  11372
  10831
  7776
  7786
  3441
  2896
  155
  149
  68.38 %
  71.89 %
  30.26 %
  26.74 %
  1.36 %
  1.38 %
Zoho Mail
  11812
  11757
  8540
  8934
  3112
  2662
  160
  161
  72.30 %
  75.99 %
  26.35 %
  22.64 %
  1.35 %
  1.37 %
ProtonMail
  11536
  11118
  8118
  8258
  3251
  2707
  167
  153
  70.37 %
  74.28 %
  28.18 %
  24.35 %
  1.45 %
  1.38 %
Custom Mail
  11040
  11215
  8193
  8798
  2697
  2263
  150
  154
  74.21 %
  78.45 %
  24.43 %
  20.18 %
  1.36 %
  1.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.