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ActiveCampaign and Clever Elements Email Deliverability Comparison

  ActiveCampaign
  Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent Emails Inbox Emails Spam Emails Lost
  339.271
  338.533
  272.639
  256.880
  58.087
  69.122
  8.545
  12.531

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.36 %
  75.88 %
  17.12 %
  20.42 %
  2.52 %
  3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  25213
  26106
  21099
  20616
  3546
  4599
  568
  891
  83.68 %
  78.97 %
  14.06 %
  17.62 %
  2.25 %
  3.41 %
Elektronics
  26153
  25936
  21202
  19849
  4322
  5189
  629
  898
  81.07 %
  76.53 %
  16.53 %
  20.01 %
  2.41 %
  3.46 %
Entertainment
  25599
  25846
  20513
  19580
  4432
  5300
  654
  966
  80.13 %
  75.76 %
  17.31 %
  20.51 %
  2.55 %
  3.74 %
Cosmetics & Beauty
  25959
  26252
  20800
  19884
  4482
  5425
  677
  943
  80.13 %
  75.74 %
  17.27 %
  20.67 %
  2.61 %
  3.59 %
Food & Drink
  25754
  25984
  21558
  20475
  3629
  4599
  567
  910
  83.71 %
  78.80 %
  14.09 %
  17.70 %
  2.20 %
  3.50 %
Home & Garden
  26437
  26496
  22037
  20922
  3836
  4667
  564
  907
  83.36 %
  78.96 %
  14.51 %
  17.61 %
  2.13 %
  3.42 %
Finance
  26388
  26393
  20291
  19109
  5354
  6236
  743
  1048
  76.89 %
  72.40 %
  20.29 %
  23.63 %
  2.82 %
  3.97 %
Health
  26145
  26143
  20327
  19182
  5145
  6029
  673
  932
  77.75 %
  73.37 %
  19.68 %
  23.06 %
  2.57 %
  3.57 %
Pets
  26409
  25953
  21834
  20309
  3957
  4749
  618
  895
  82.68 %
  78.25 %
  14.98 %
  18.30 %
  2.34 %
  3.45 %
Sport & Fitness
  26203
  25999
  20748
  19487
  4755
  5470
  700
  1042
  79.18 %
  74.95 %
  18.15 %
  21.04 %
  2.67 %
  4.01 %
Job & Career
  26661
  25863
  20905
  19109
  4989
  5662
  767
  1092
  78.41 %
  73.89 %
  18.71 %
  21.89 %
  2.88 %
  4.22 %
Dating
  25947
  25898
  19532
  18337
  5673
  6527
  742
  1034
  75.28 %
  70.80 %
  21.86 %
  25.20 %
  2.86 %
  3.99 %
Other
  26403
  25664
  21793
  20021
  3967
  4670
  643
  973
  82.54 %
  78.01 %
  15.02 %
  18.20 %
  2.44 %
  3.79 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  34289
  34327
  26379
  24864
  6946
  8092
  964
  1371
  76.93 %
  72.43 %
  20.26 %
  23.57 %
  2.81 %
  3.99 %
Outlook Mail
  33882
  33057
  26235
  24232
  6724
  7508
  923
  1317
  77.43 %
  73.30 %
  19.85 %
  22.71 %
  2.72 %
  3.98 %
Yahoo Mail
  33376
  34245
  26832
  25874
  5666
  6999
  878
  1372
  80.39 %
  75.56 %
  16.98 %
  20.44 %
  2.63 %
  4.01 %
AOL Mail
  33958
  33983
  27206
  25741
  5864
  6967
  888
  1275
  80.12 %
  75.75 %
  17.27 %
  20.50 %
  2.61 %
  3.75 %
Mail.com
  34027
  34237
  27691
  26254
  5496
  6718
  840
  1265
  81.38 %
  76.68 %
  16.15 %
  19.62 %
  2.47 %
  3.69 %
Yandex Mail
  33953
  33760
  26761
  25081
  6230
  7368
  962
  1311
  78.82 %
  74.29 %
  18.35 %
  21.82 %
  2.83 %
  3.88 %
GMX Mail
  33680
  33415
  27243
  25523
  5669
  6737
  768
  1155
  80.89 %
  76.38 %
  16.83 %
  20.16 %
  2.28 %
  3.46 %
Zoho Mail
  34467
  34062
  28304
  26451
  5375
  6442
  788
  1169
  82.12 %
  77.66 %
  15.59 %
  18.91 %
  2.29 %
  3.43 %
ProtonMail
  34000
  33693
  27902
  26203
  5314
  6370
  784
  1120
  82.06 %
  77.77 %
  15.63 %
  18.91 %
  2.31 %
  3.32 %
Custom Mail
  33639
  33754
  28086
  26657
  4803
  5921
  750
  1176
  83.49 %
  78.97 %
  14.28 %
  17.54 %
  2.23 %
  3.48 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.