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ActiveCampaign and Clever Elements Email Deliverability Comparison

  ActiveCampaign
  Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.489
  249.737
  196.678
  188.765
  48.036
  52.801
  5.775
  8.171

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.52 %
  75.59 %
  19.18 %
  21.14 %
  2.31 %
  3.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18445
  19342
  15144
  15253
  2900
  3494
  401
  595
  82.10 %
  78.86 %
  15.72 %
  18.06 %
  2.17 %
  3.08 %
Elektronics
  19102
  19249
  15101
  14643
  3578
  4014
  423
  592
  79.05 %
  76.07 %
  18.73 %
  20.85 %
  2.21 %
  3.08 %
Entertainment
  18900
  18976
  14793
  14319
  3671
  4042
  436
  615
  78.27 %
  75.46 %
  19.42 %
  21.30 %
  2.31 %
  3.24 %
Cosmetics & Beauty
  19112
  19372
  14961
  14591
  3703
  4150
  448
  631
  78.28 %
  75.32 %
  19.38 %
  21.42 %
  2.34 %
  3.26 %
Food & Drink
  18839
  19171
  15475
  15092
  2996
  3484
  368
  595
  82.14 %
  78.72 %
  15.90 %
  18.17 %
  1.95 %
  3.10 %
Home & Garden
  19696
  19587
  16114
  15483
  3196
  3527
  386
  577
  81.81 %
  79.05 %
  16.23 %
  18.01 %
  1.96 %
  2.95 %
Finance
  19457
  19523
  14528
  14003
  4430
  4834
  499
  686
  74.67 %
  71.73 %
  22.77 %
  24.76 %
  2.56 %
  3.51 %
Health
  19424
  19284
  14679
  14002
  4304
  4683
  441
  599
  75.57 %
  72.61 %
  22.16 %
  24.28 %
  2.27 %
  3.11 %
Pets
  19487
  18966
  15836
  14871
  3238
  3526
  413
  569
  81.26 %
  78.41 %
  16.62 %
  18.59 %
  2.12 %
  3.00 %
Sport & Fitness
  19468
  19022
  15048
  14216
  3926
  4125
  494
  681
  77.30 %
  74.73 %
  20.17 %
  21.69 %
  2.54 %
  3.58 %
Job & Career
  19858
  19122
  15258
  14138
  4083
  4283
  517
  701
  76.84 %
  73.94 %
  20.56 %
  22.40 %
  2.60 %
  3.67 %
Dating
  19151
  19131
  13894
  13313
  4759
  5142
  498
  676
  72.55 %
  69.59 %
  24.85 %
  26.88 %
  2.60 %
  3.53 %
Other
  19550
  18992
  15847
  14841
  3252
  3497
  451
  654
  81.06 %
  78.14 %
  16.63 %
  18.41 %
  2.31 %
  3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25206
  25476
  18800
  18287
  5755
  6309
  651
  880
  74.59 %
  71.78 %
  22.83 %
  24.76 %
  2.58 %
  3.45 %
Outlook Mail
  25175
  24255
  18961
  17667
  5587
  5741
  627
  847
  75.32 %
  72.84 %
  22.19 %
  23.67 %
  2.49 %
  3.49 %
Yahoo Mail
  24532
  25354
  19362
  19155
  4602
  5302
  568
  897
  78.93 %
  75.55 %
  18.76 %
  20.91 %
  2.32 %
  3.54 %
AOL Mail
  25180
  25013
  19781
  18922
  4808
  5245
  591
  846
  78.56 %
  75.65 %
  19.09 %
  20.97 %
  2.35 %
  3.38 %
Mail.com
  25139
  25526
  20049
  19533
  4511
  5140
  579
  853
  79.75 %
  76.52 %
  17.94 %
  20.14 %
  2.30 %
  3.34 %
Yandex Mail
  25112
  24784
  19391
  18366
  5084
  5564
  637
  854
  77.22 %
  74.10 %
  20.25 %
  22.45 %
  2.54 %
  3.45 %
GMX Mail
  24934
  24523
  19610
  18565
  4781
  5209
  543
  749
  78.65 %
  75.70 %
  19.17 %
  21.24 %
  2.18 %
  3.05 %
Zoho Mail
  25409
  25218
  20414
  19538
  4457
  4925
  538
  755
  80.34 %
  77.48 %
  17.54 %
  19.53 %
  2.12 %
  2.99 %
ProtonMail
  25002
  24674
  19997
  19079
  4482
  4891
  523
  704
  79.98 %
  77.32 %
  17.93 %
  19.82 %
  2.09 %
  2.85 %
Custom Mail
  24800
  24914
  20313
  19653
  3969
  4475
  518
  786
  81.91 %
  78.88 %
  16.00 %
  17.96 %
  2.09 %
  3.15 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.