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ActiveCampaign and Clever Elements Email Deliverability Comparison

  ActiveCampaign
  Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.419
  222.527
  173.208
  167.819
  45.198
  47.851
  5.013
  6.857

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.53 %
  75.42 %
  20.23 %
  21.50 %
  2.24 %
  3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16403
  17079
  13319
  13462
  2729
  3120
  355
  497
  81.20 %
  78.82 %
  16.64 %
  18.27 %
  2.16 %
  2.91 %
Elektronics
  17027
  17201
  13279
  13059
  3380
  3657
  368
  485
  77.99 %
  75.92 %
  19.85 %
  21.26 %
  2.16 %
  2.82 %
Entertainment
  16836
  16975
  13008
  12778
  3451
  3680
  377
  517
  77.26 %
  75.28 %
  20.50 %
  21.68 %
  2.24 %
  3.05 %
Cosmetics & Beauty
  16960
  17215
  13101
  12925
  3477
  3757
  382
  533
  77.25 %
  75.08 %
  20.50 %
  21.82 %
  2.25 %
  3.10 %
Food & Drink
  16657
  17159
  13525
  13501
  2812
  3155
  320
  503
  81.20 %
  78.68 %
  16.88 %
  18.39 %
  1.92 %
  2.93 %
Home & Garden
  17597
  17446
  14249
  13781
  3014
  3181
  334
  484
  80.97 %
  78.99 %
  17.13 %
  18.23 %
  1.90 %
  2.77 %
Finance
  17386
  17495
  12784
  12489
  4170
  4425
  432
  581
  73.53 %
  71.39 %
  23.98 %
  25.29 %
  2.48 %
  3.32 %
Health
  17404
  17218
  12966
  12426
  4064
  4289
  374
  503
  74.50 %
  72.17 %
  23.35 %
  24.91 %
  2.15 %
  2.92 %
Pets
  17453
  16893
  14040
  13247
  3043
  3168
  370
  478
  80.44 %
  78.42 %
  17.44 %
  18.75 %
  2.12 %
  2.83 %
Sport & Fitness
  17355
  16809
  13246
  12541
  3685
  3698
  424
  570
  76.32 %
  74.61 %
  21.23 %
  22.00 %
  2.44 %
  3.39 %
Job & Career
  17735
  17028
  13457
  12593
  3819
  3855
  459
  580
  75.88 %
  73.95 %
  21.53 %
  22.64 %
  2.59 %
  3.41 %
Dating
  17080
  17048
  12156
  11761
  4495
  4723
  429
  564
  71.17 %
  68.99 %
  26.32 %
  27.70 %
  2.51 %
  3.31 %
Other
  17526
  16961
  14078
  13256
  3059
  3143
  389
  562
  80.33 %
  78.16 %
  17.45 %
  18.53 %
  2.22 %
  3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22518
  22735
  16539
  16260
  5428
  5760
  551
  715
  73.45 %
  71.52 %
  24.11 %
  25.34 %
  2.45 %
  3.14 %
Outlook Mail
  22523
  21679
  16719
  15748
  5256
  5230
  548
  701
  74.23 %
  72.64 %
  23.34 %
  24.12 %
  2.43 %
  3.23 %
Yahoo Mail
  21870
  22481
  17068
  16981
  4299
  4760
  503
  740
  78.04 %
  75.53 %
  19.66 %
  21.17 %
  2.30 %
  3.29 %
AOL Mail
  22550
  22349
  17519
  16897
  4513
  4737
  518
  715
  77.69 %
  75.61 %
  20.01 %
  21.20 %
  2.30 %
  3.20 %
Mail.com
  22383
  22768
  17665
  17395
  4227
  4644
  491
  729
  78.92 %
  76.40 %
  18.88 %
  20.40 %
  2.19 %
  3.20 %
Yandex Mail
  22447
  22081
  17146
  16338
  4761
  5021
  540
  722
  76.38 %
  73.99 %
  21.21 %
  22.74 %
  2.41 %
  3.27 %
GMX Mail
  22078
  21734
  17089
  16374
  4521
  4734
  468
  626
  77.40 %
  75.34 %
  20.48 %
  21.78 %
  2.12 %
  2.88 %
Zoho Mail
  22624
  22536
  17952
  17444
  4197
  4470
  475
  622
  79.35 %
  77.41 %
  18.55 %
  19.83 %
  2.10 %
  2.76 %
ProtonMail
  22358
  22019
  17632
  16936
  4260
  4470
  466
  613
  78.86 %
  76.92 %
  19.05 %
  20.30 %
  2.08 %
  2.78 %
Custom Mail
  22068
  22145
  17879
  17446
  3736
  4025
  453
  674
  81.02 %
  78.78 %
  16.93 %
  18.18 %
  2.05 %
  3.04 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.