ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 222.527	173.208 167.819	45.198 47.851	5.013 6.857

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 75.42 %	20.23 % 21.50 %	2.24 % 3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17079	13319 13462	2729 3120	355 497	81.20 % 78.82 %	16.64 % 18.27 %	2.16 % 2.91 %
Elektronics	17027 17201	13279 13059	3380 3657	368 485	77.99 % 75.92 %	19.85 % 21.26 %	2.16 % 2.82 %
Entertainment	16836 16975	13008 12778	3451 3680	377 517	77.26 % 75.28 %	20.50 % 21.68 %	2.24 % 3.05 %
Cosmetics & Beauty	16960 17215	13101 12925	3477 3757	382 533	77.25 % 75.08 %	20.50 % 21.82 %	2.25 % 3.10 %
Food & Drink	16657 17159	13525 13501	2812 3155	320 503	81.20 % 78.68 %	16.88 % 18.39 %	1.92 % 2.93 %
Home & Garden	17597 17446	14249 13781	3014 3181	334 484	80.97 % 78.99 %	17.13 % 18.23 %	1.90 % 2.77 %
Finance	17386 17495	12784 12489	4170 4425	432 581	73.53 % 71.39 %	23.98 % 25.29 %	2.48 % 3.32 %
Health	17404 17218	12966 12426	4064 4289	374 503	74.50 % 72.17 %	23.35 % 24.91 %	2.15 % 2.92 %
Pets	17453 16893	14040 13247	3043 3168	370 478	80.44 % 78.42 %	17.44 % 18.75 %	2.12 % 2.83 %
Sport & Fitness	17355 16809	13246 12541	3685 3698	424 570	76.32 % 74.61 %	21.23 % 22.00 %	2.44 % 3.39 %
Job & Career	17735 17028	13457 12593	3819 3855	459 580	75.88 % 73.95 %	21.53 % 22.64 %	2.59 % 3.41 %
Dating	17080 17048	12156 11761	4495 4723	429 564	71.17 % 68.99 %	26.32 % 27.70 %	2.51 % 3.31 %
Other	17526 16961	14078 13256	3059 3143	389 562	80.33 % 78.16 %	17.45 % 18.53 %	2.22 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22735	16539 16260	5428 5760	551 715	73.45 % 71.52 %	24.11 % 25.34 %	2.45 % 3.14 %
Outlook Mail	22523 21679	16719 15748	5256 5230	548 701	74.23 % 72.64 %	23.34 % 24.12 %	2.43 % 3.23 %
Yahoo Mail	21870 22481	17068 16981	4299 4760	503 740	78.04 % 75.53 %	19.66 % 21.17 %	2.30 % 3.29 %
AOL Mail	22550 22349	17519 16897	4513 4737	518 715	77.69 % 75.61 %	20.01 % 21.20 %	2.30 % 3.20 %
Mail.com	22383 22768	17665 17395	4227 4644	491 729	78.92 % 76.40 %	18.88 % 20.40 %	2.19 % 3.20 %
Yandex Mail	22447 22081	17146 16338	4761 5021	540 722	76.38 % 73.99 %	21.21 % 22.74 %	2.41 % 3.27 %
GMX Mail	22078 21734	17089 16374	4521 4734	468 626	77.40 % 75.34 %	20.48 % 21.78 %	2.12 % 2.88 %
Zoho Mail	22624 22536	17952 17444	4197 4470	475 622	79.35 % 77.41 %	18.55 % 19.83 %	2.10 % 2.76 %
ProtonMail	22358 22019	17632 16936	4260 4470	466 613	78.86 % 76.92 %	19.05 % 20.30 %	2.08 % 2.78 %
Custom Mail	22068 22145	17879 17446	3736 4025	453 674	81.02 % 78.78 %	16.93 % 18.18 %	2.05 % 3.04 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.