ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 379.082	307.926 287.963	62.633 76.587	9.799 14.532

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 75.96 %	16.47 % 20.20 %	2.58 % 3.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 29247	23932 23077	3835 5114	644 1056	84.23 % 78.90 %	13.50 % 17.49 %	2.27 % 3.61 %
Elektronics	29329 29027	23968 22250	4643 5731	718 1046	81.72 % 76.65 %	15.83 % 19.74 %	2.45 % 3.60 %
Entertainment	28752 29029	23221 22005	4783 5886	748 1138	80.76 % 75.80 %	16.64 % 20.28 %	2.60 % 3.92 %
Cosmetics & Beauty	29113 29261	23515 22215	4827 5973	771 1073	80.77 % 75.92 %	16.58 % 20.41 %	2.65 % 3.67 %
Food & Drink	28807 29067	24244 22916	3911 5108	652 1043	84.16 % 78.84 %	13.58 % 17.57 %	2.26 % 3.59 %
Home & Garden	29644 29559	24865 23320	4134 5172	645 1067	83.88 % 78.89 %	13.95 % 17.50 %	2.18 % 3.61 %
Finance	29436 29532	22825 21441	5757 6885	854 1206	77.54 % 72.60 %	19.56 % 23.31 %	2.90 % 4.08 %
Health	29295 29285	22988 21546	5527 6640	780 1099	78.47 % 73.57 %	18.87 % 22.67 %	2.66 % 3.75 %
Pets	29665 29063	24673 22714	4285 5289	707 1060	83.17 % 78.15 %	14.44 % 18.20 %	2.38 % 3.65 %
Sport & Fitness	29346 29167	23400 21872	5134 6090	812 1205	79.74 % 74.99 %	17.49 % 20.88 %	2.77 % 4.13 %
Job & Career	29857 28948	23560 21413	5415 6295	882 1240	78.91 % 73.97 %	18.14 % 21.75 %	2.95 % 4.28 %
Dating	29100 29104	22156 20720	6091 7184	853 1200	76.14 % 71.19 %	20.93 % 24.68 %	2.93 % 4.12 %
Other	29603 28793	24579 22474	4291 5220	733 1099	83.03 % 78.05 %	14.50 % 18.13 %	2.48 % 3.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 38264	29859 27794	7495 8880	1123 1590	77.60 % 72.64 %	19.48 % 23.21 %	2.92 % 4.16 %
Outlook Mail	37874 37289	29601 27401	7230 8369	1043 1519	78.16 % 73.48 %	19.09 % 22.44 %	2.75 % 4.07 %
Yahoo Mail	37635 38194	30453 28846	6166 7759	1016 1589	80.92 % 75.52 %	16.38 % 20.31 %	2.70 % 4.16 %
AOL Mail	38145 38070	30750 28856	6354 7746	1041 1468	80.61 % 75.80 %	16.66 % 20.35 %	2.73 % 3.86 %
Mail.com	38167 38360	31258 29421	5941 7458	968 1481	81.90 % 76.70 %	15.57 % 19.44 %	2.54 % 3.86 %
Yandex Mail	37977 37704	30154 28023	6743 8161	1080 1520	79.40 % 74.32 %	17.76 % 21.64 %	2.84 % 4.03 %
GMX Mail	37673 37468	30748 28675	6059 7430	866 1363	81.62 % 76.53 %	16.08 % 19.83 %	2.30 % 3.64 %
Zoho Mail	38533 38185	31847 29682	5779 7151	907 1352	82.65 % 77.73 %	15.00 % 18.73 %	2.35 % 3.54 %
ProtonMail	38193 37778	31596 29418	5696 7050	901 1310	82.73 % 77.87 %	14.91 % 18.66 %	2.36 % 3.47 %
Custom Mail	37684 37770	31660 29847	5170 6583	854 1340	84.01 % 79.02 %	13.72 % 17.43 %	2.27 % 3.55 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.