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ActiveCampaign and Clever Elements Email Deliverability Comparison

  ActiveCampaign
  Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  372.370
  302.146
  282.743
  61.850
  75.400
  9.566
  14.227

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  75.93 %
  16.56 %
  20.25 %
  2.56 %
  3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  28743
  23493
  22682
  3787
  5036
  627
  1025
  84.18 %
  78.91 %
  13.57 %
  17.52 %
  2.25 %
  3.57 %
Elektronics
  28790
  28492
  23503
  21828
  4587
  5640
  700
  1024
  81.64 %
  76.61 %
  15.93 %
  19.80 %
  2.43 %
  3.59 %
Entertainment
  28205
  28490
  22754
  21582
  4720
  5792
  731
  1116
  80.67 %
  75.75 %
  16.73 %
  20.33 %
  2.59 %
  3.92 %
Cosmetics & Beauty
  28594
  28780
  23071
  21837
  4768
  5890
  755
  1053
  80.68 %
  75.88 %
  16.67 %
  20.47 %
  2.64 %
  3.66 %
Food & Drink
  28276
  28575
  23777
  22524
  3859
  5031
  640
  1020
  84.09 %
  78.82 %
  13.65 %
  17.61 %
  2.26 %
  3.57 %
Home & Garden
  29146
  29049
  24428
  22917
  4086
  5093
  632
  1039
  83.81 %
  78.89 %
  14.02 %
  17.53 %
  2.17 %
  3.58 %
Finance
  28924
  29032
  22402
  21071
  5687
  6786
  835
  1175
  77.45 %
  72.58 %
  19.66 %
  23.37 %
  2.89 %
  4.05 %
Health
  28751
  28768
  22534
  21150
  5460
  6544
  757
  1074
  78.38 %
  73.52 %
  18.99 %
  22.75 %
  2.63 %
  3.73 %
Pets
  29138
  28556
  24221
  22314
  4229
  5205
  688
  1037
  83.13 %
  78.14 %
  14.51 %
  18.23 %
  2.36 %
  3.63 %
Sport & Fitness
  28819
  28625
  22960
  21456
  5066
  5986
  793
  1183
  79.67 %
  74.96 %
  17.58 %
  20.91 %
  2.75 %
  4.13 %
Job & Career
  29306
  28399
  23111
  20998
  5340
  6184
  855
  1217
  78.86 %
  73.94 %
  18.22 %
  21.78 %
  2.92 %
  4.29 %
Dating
  28577
  28558
  21722
  20304
  6019
  7075
  836
  1179
  76.01 %
  71.10 %
  21.06 %
  24.77 %
  2.93 %
  4.13 %
Other
  29129
  28303
  24170
  22080
  4242
  5138
  717
  1085
  82.98 %
  78.01 %
  14.56 %
  18.15 %
  2.46 %
  3.83 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  37602
  29304
  27300
  7404
  8750
  1089
  1552
  77.53 %
  72.60 %
  19.59 %
  23.27 %
  2.88 %
  4.13 %
Outlook Mail
  37259
  36671
  29081
  26927
  7151
  8248
  1027
  1496
  78.05 %
  73.43 %
  19.19 %
  22.49 %
  2.76 %
  4.08 %
Yahoo Mail
  36927
  37525
  29857
  28341
  6081
  7633
  989
  1551
  80.85 %
  75.53 %
  16.47 %
  20.34 %
  2.68 %
  4.13 %
AOL Mail
  37447
  37348
  30162
  28298
  6269
  7614
  1016
  1436
  80.55 %
  75.77 %
  16.74 %
  20.39 %
  2.71 %
  3.84 %
Mail.com
  37435
  37672
  30630
  28881
  5856
  7342
  949
  1449
  81.82 %
  76.66 %
  15.64 %
  19.49 %
  2.54 %
  3.85 %
Yandex Mail
  37317
  37036
  29600
  27510
  6657
  8031
  1060
  1495
  79.32 %
  74.28 %
  17.84 %
  21.68 %
  2.84 %
  4.04 %
GMX Mail
  36993
  36756
  30162
  28120
  5989
  7312
  842
  1324
  81.53 %
  76.50 %
  16.19 %
  19.89 %
  2.28 %
  3.60 %
Zoho Mail
  37823
  37492
  31240
  29128
  5702
  7038
  881
  1326
  82.60 %
  77.69 %
  15.08 %
  18.77 %
  2.33 %
  3.54 %
ProtonMail
  37521
  37118
  31012
  28883
  5631
  6947
  878
  1288
  82.65 %
  77.81 %
  15.01 %
  18.72 %
  2.34 %
  3.47 %
Custom Mail
  37043
  37150
  31098
  29355
  5110
  6485
  835
  1310
  83.95 %
  79.02 %
  13.79 %
  17.46 %
  2.25 %
  3.53 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.