ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 392.827	319.752 298.503	64.147 79.081	10.204 15.243

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 75.99 %	16.28 % 20.13 %	2.59 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30308	24901 23919	3938 5281	669 1108	84.39 % 78.92 %	13.35 % 17.42 %	2.27 % 3.66 %
Elektronics	30381 30038	24887 23031	4748 5906	746 1101	81.92 % 76.67 %	15.63 % 19.66 %	2.46 % 3.67 %
Entertainment	29742 30098	24076 22831	4891 6077	775 1190	80.95 % 75.86 %	16.44 % 20.19 %	2.61 % 3.95 %
Cosmetics & Beauty	30189 30362	24439 23057	4948 6178	802 1127	80.95 % 75.94 %	16.39 % 20.35 %	2.66 % 3.71 %
Food & Drink	29819 30095	25135 23733	4005 5271	679 1091	84.29 % 78.86 %	13.43 % 17.51 %	2.28 % 3.63 %
Home & Garden	30768 30599	25855 24141	4239 5339	674 1119	84.03 % 78.89 %	13.78 % 17.45 %	2.19 % 3.66 %
Finance	30542 30588	23759 22232	5900 7097	883 1259	77.79 % 72.68 %	19.32 % 23.20 %	2.89 % 4.12 %
Health	30333 30336	23866 22322	5654 6850	813 1164	78.68 % 73.58 %	18.64 % 22.58 %	2.68 % 3.84 %
Pets	30703 30105	25585 23519	4385 5468	733 1118	83.33 % 78.12 %	14.28 % 18.16 %	2.39 % 3.71 %
Sport & Fitness	30329 30216	24230 22657	5251 6292	848 1267	79.89 % 74.98 %	17.31 % 20.82 %	2.80 % 4.19 %
Job & Career	30922 30006	24449 22196	5551 6511	922 1299	79.07 % 73.97 %	17.95 % 21.70 %	2.98 % 4.33 %
Dating	30160 30176	23029 21519	6231 7401	900 1256	76.36 % 71.31 %	20.66 % 24.53 %	2.98 % 4.16 %
Other	30707 29900	25541 23346	4406 5410	760 1144	83.18 % 78.08 %	14.35 % 18.09 %	2.48 % 3.83 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39643	31034 28812	7675 9154	1177 1677	77.81 % 72.68 %	19.24 % 23.09 %	2.95 % 4.23 %
Outlook Mail	39257 38655	30769 28419	7408 8637	1080 1599	78.38 % 73.52 %	18.87 % 22.34 %	2.75 % 4.14 %
Yahoo Mail	38991 39546	31611 29876	6323 8011	1057 1659	81.07 % 75.55 %	16.22 % 20.26 %	2.71 % 4.20 %
AOL Mail	39547 39507	31945 29925	6517 8020	1085 1562	80.78 % 75.75 %	16.48 % 20.30 %	2.74 % 3.95 %
Mail.com	39528 39692	32435 30462	6085 7697	1008 1533	82.06 % 76.75 %	15.39 % 19.39 %	2.55 % 3.86 %
Yandex Mail	39366 39031	31330 29009	6915 8426	1121 1596	79.59 % 74.32 %	17.57 % 21.59 %	2.85 % 4.09 %
GMX Mail	39010 38854	31926 29775	6192 7663	892 1416	81.84 % 76.63 %	15.87 % 19.72 %	2.29 % 3.64 %
Zoho Mail	39910 39566	33058 30749	5910 7387	942 1430	82.83 % 77.72 %	14.81 % 18.67 %	2.36 % 3.61 %
ProtonMail	39592 39151	32814 30511	5828 7275	950 1365	82.88 % 77.93 %	14.72 % 18.58 %	2.40 % 3.49 %
Custom Mail	39016 39182	32830 30965	5294 6811	892 1406	84.14 % 79.03 %	13.57 % 17.38 %	2.29 % 3.59 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.