ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 113.332	80.047 83.679	32.833 28.079	1.579 1.574

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats ActiveCampaign in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 73.84 %	28.69 % 24.78 %	1.38 % 1.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 8561	6030 6705	1937 1737	115 119	74.61 % 78.32 %	23.97 % 20.29 %	1.42 % 1.39 %
Elektronics	8611 8812	5991 6489	2506 2210	114 113	69.57 % 73.64 %	29.10 % 25.08 %	1.32 % 1.28 %
Entertainment	8613 8620	5987 6330	2514 2171	112 119	69.51 % 73.43 %	29.19 % 25.19 %	1.30 % 1.38 %
Cosmetics & Beauty	8737 8755	6095 6415	2528 2218	114 122	69.76 % 73.27 %	28.93 % 25.33 %	1.30 % 1.39 %
Food & Drink	8555 8930	6358 6985	2070 1809	127 136	74.32 % 78.22 %	24.20 % 20.26 %	1.48 % 1.52 %
Home & Garden	9181 9062	6836 7113	2220 1829	125 120	74.46 % 78.49 %	24.18 % 20.18 %	1.36 % 1.32 %
Finance	8967 8995	5810 6167	3040 2710	117 118	64.79 % 68.56 %	33.90 % 30.13 %	1.30 % 1.31 %
Health	8968 8919	5813 6109	3034 2694	121 116	64.82 % 68.49 %	33.83 % 30.21 %	1.35 % 1.30 %
Pets	9011 8596	6731 6725	2159 1752	121 119	74.70 % 78.23 %	23.96 % 20.38 %	1.34 % 1.38 %
Sport & Fitness	9009 8296	6231 6124	2648 2058	130 114	69.16 % 73.82 %	29.39 % 24.81 %	1.44 % 1.37 %
Job & Career	9156 8612	6377 6328	2653 2162	126 122	69.65 % 73.48 %	28.98 % 25.10 %	1.38 % 1.42 %
Dating	8547 8692	5075 5516	3344 3048	128 128	59.38 % 63.46 %	39.12 % 35.07 %	1.50 % 1.47 %
Other	9022 8482	6713 6673	2180 1681	129 128	74.41 % 78.67 %	24.16 % 19.82 %	1.43 % 1.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 11921	7456 8140	3977 3616	162 165	64.30 % 68.28 %	34.30 % 30.33 %	1.40 % 1.38 %
Outlook Mail	11605 10820	7632 7603	3811 3072	162 145	65.76 % 70.27 %	32.84 % 28.39 %	1.40 % 1.34 %
Yahoo Mail	10990 11416	7841 8590	2991 2666	158 160	71.35 % 75.25 %	27.22 % 23.35 %	1.44 % 1.40 %
AOL Mail	11585 11402	8235 8559	3192 2680	158 163	71.08 % 75.07 %	27.55 % 23.50 %	1.36 % 1.43 %
Mail.com	11524 11788	8341 8944	3032 2676	151 168	72.38 % 75.87 %	26.31 % 22.70 %	1.31 % 1.43 %
Yandex Mail	11400 11064	7915 8067	3329 2841	156 156	69.43 % 72.91 %	29.20 % 25.68 %	1.37 % 1.41 %
GMX Mail	11372 10831	7776 7786	3441 2896	155 149	68.38 % 71.89 %	30.26 % 26.74 %	1.36 % 1.38 %
Zoho Mail	11812 11757	8540 8934	3112 2662	160 161	72.30 % 75.99 %	26.35 % 22.64 %	1.35 % 1.37 %
ProtonMail	11536 11118	8118 8258	3251 2707	167 153	70.37 % 74.28 %	28.18 % 24.35 %	1.45 % 1.38 %
Custom Mail	11040 11215	8193 8798	2697 2263	150 154	74.21 % 78.45 %	24.43 % 20.18 %	1.36 % 1.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.