ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 304.417	243.674 230.774	54.154 62.779	7.449 10.864

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 75.81 %	17.74 % 20.62 %	2.44 % 3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 23421	18816 18506	3292 4156	495 759	83.25 % 79.01 %	14.56 % 17.74 %	2.19 % 3.24 %
Elektronics	23468 23388	18879 17869	4028 4734	561 785	80.45 % 76.40 %	17.16 % 20.24 %	2.39 % 3.36 %
Entertainment	23095 23183	18373 17547	4144 4813	578 823	79.55 % 75.69 %	17.94 % 20.76 %	2.50 % 3.55 %
Cosmetics & Beauty	23290 23555	18543 17829	4175 4920	572 806	79.62 % 75.69 %	17.93 % 20.89 %	2.46 % 3.42 %
Food & Drink	23102 23373	19229 18417	3384 4165	489 791	83.24 % 78.80 %	14.65 % 17.82 %	2.12 % 3.38 %
Home & Garden	23839 23847	19772 18845	3576 4219	491 783	82.94 % 79.02 %	15.00 % 17.69 %	2.06 % 3.28 %
Finance	23790 23786	18156 17174	5001 5694	633 918	76.32 % 72.20 %	21.02 % 23.94 %	2.66 % 3.86 %
Health	23503 23456	18117 17152	4807 5497	579 807	77.08 % 73.12 %	20.45 % 23.44 %	2.46 % 3.44 %
Pets	23756 23266	19543 18209	3673 4277	540 780	82.27 % 78.26 %	15.46 % 18.38 %	2.27 % 3.35 %
Sport & Fitness	23623 23384	18577 17511	4430 4961	616 912	78.64 % 74.88 %	18.75 % 21.22 %	2.61 % 3.90 %
Job & Career	24046 23299	18735 17219	4635 5133	676 947	77.91 % 73.90 %	19.28 % 22.03 %	2.81 % 4.06 %
Dating	23352 23313	17381 16420	5322 5991	649 902	74.43 % 70.43 %	22.79 % 25.70 %	2.78 % 3.87 %
Other	23810 23146	19553 18076	3687 4219	570 851	82.12 % 78.10 %	15.49 % 18.23 %	2.39 % 3.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 30937	23409 22339	6474 7408	837 1190	76.20 % 72.21 %	21.07 % 23.95 %	2.72 % 3.85 %
Outlook Mail	30628 29677	23534 21691	6288 6822	806 1164	76.84 % 73.09 %	20.53 % 22.99 %	2.63 % 3.92 %
Yahoo Mail	30018 30823	24013 23286	5253 6342	752 1195	80.00 % 75.55 %	17.50 % 20.58 %	2.51 % 3.88 %
AOL Mail	30533 30462	24314 23066	5446 6284	773 1112	79.63 % 75.72 %	17.84 % 20.63 %	2.53 % 3.65 %
Mail.com	30551 30911	24727 23717	5098 6113	726 1081	80.94 % 76.73 %	16.69 % 19.78 %	2.38 % 3.50 %
Yandex Mail	30515 30373	23905 22561	5778 6678	832 1134	78.34 % 74.28 %	18.93 % 21.99 %	2.73 % 3.73 %
GMX Mail	30398 29972	24385 22837	5327 6136	686 999	80.22 % 76.19 %	17.52 % 20.47 %	2.26 % 3.33 %
Zoho Mail	31112 30688	25387 23835	5029 5847	696 1006	81.60 % 77.67 %	16.16 % 19.05 %	2.24 % 3.28 %
ProtonMail	30518 30227	24856 23487	4984 5793	678 947	81.45 % 77.70 %	16.33 % 19.16 %	2.22 % 3.13 %
Custom Mail	30284 30347	25144 23955	4477 5356	663 1036	83.03 % 78.94 %	14.78 % 17.65 %	2.19 % 3.41 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.