ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 283.943	226.157 215.108	51.879 58.995	6.797 9.840

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 75.76 %	18.21 % 20.78 %	2.39 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 21869	17423 17267	3148 3899	458 703	82.85 % 78.96 %	14.97 % 17.83 %	2.18 % 3.21 %
Elektronics	21822 21892	17457 16701	3858 4469	507 722	80.00 % 76.29 %	17.68 % 20.41 %	2.32 % 3.30 %
Entertainment	21535 21662	17034 16381	3970 4532	531 749	79.10 % 75.62 %	18.44 % 20.92 %	2.47 % 3.46 %
Cosmetics & Beauty	21727 21970	17200 16613	3997 4621	530 736	79.16 % 75.62 %	18.40 % 21.03 %	2.44 % 3.35 %
Food & Drink	21510 21762	17821 17154	3242 3898	447 710	82.85 % 78.83 %	15.07 % 17.91 %	2.08 % 3.26 %
Home & Garden	22289 22258	18411 17590	3431 3958	447 710	82.60 % 79.03 %	15.39 % 17.78 %	2.01 % 3.19 %
Finance	22217 22180	16839 15981	4792 5370	586 829	75.79 % 72.05 %	21.57 % 24.21 %	2.64 % 3.74 %
Health	21955 21922	16815 15993	4617 5193	523 736	76.59 % 72.95 %	21.03 % 23.69 %	2.38 % 3.36 %
Pets	22116 21625	18124 16950	3506 3985	486 690	81.95 % 78.38 %	15.85 % 18.43 %	2.20 % 3.19 %
Sport & Fitness	22032 21756	17234 16287	4235 4643	563 826	78.22 % 74.86 %	19.22 % 21.34 %	2.56 % 3.80 %
Job & Career	22474 21716	17441 16072	4427 4808	606 836	77.61 % 74.01 %	19.70 % 22.14 %	2.70 % 3.85 %
Dating	21859 21760	16143 15272	5122 5675	594 813	73.85 % 70.18 %	23.43 % 26.08 %	2.72 % 3.74 %
Other	22268 21571	18215 16847	3534 3944	519 780	81.80 % 78.10 %	15.87 % 18.28 %	2.33 % 3.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28873	21683 20821	6204 6987	762 1065	75.69 % 72.11 %	21.66 % 24.20 %	2.66 % 3.69 %
Outlook Mail	28601 27691	21837 20209	6026 6422	738 1060	76.35 % 72.98 %	21.07 % 23.19 %	2.58 % 3.83 %
Yahoo Mail	27970 28801	22271 21757	5008 5954	691 1090	79.62 % 75.54 %	17.90 % 20.67 %	2.47 % 3.78 %
AOL Mail	28577 28381	22653 21503	5216 5884	708 994	79.27 % 75.77 %	18.25 % 20.73 %	2.48 % 3.50 %
Mail.com	28490 28958	22952 22206	4875 5754	663 998	80.56 % 76.68 %	17.11 % 19.87 %	2.33 % 3.45 %
Yandex Mail	28497 28301	22218 21006	5524 6259	755 1036	77.97 % 74.22 %	19.38 % 22.12 %	2.65 % 3.66 %
GMX Mail	28404 27894	22638 21203	5129 5779	637 912	79.70 % 76.01 %	18.06 % 20.72 %	2.24 % 3.27 %
Zoho Mail	29013 28622	23566 22234	4823 5492	624 896	81.23 % 77.68 %	16.62 % 19.19 %	2.15 % 3.13 %
ProtonMail	28453 28103	23044 21808	4798 5440	611 855	80.99 % 77.60 %	16.86 % 19.36 %	2.15 % 3.04 %
Custom Mail	28179 28319	23295 22361	4276 5024	608 934	82.67 % 78.96 %	15.17 % 17.74 %	2.16 % 3.30 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.