ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
339.271 338.533	272.639 256.880	58.087 69.122	8.545 12.531

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.36 % 75.88 %	17.12 % 20.42 %	2.52 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25213 26106	21099 20616	3546 4599	568 891	83.68 % 78.97 %	14.06 % 17.62 %	2.25 % 3.41 %
Elektronics	26153 25936	21202 19849	4322 5189	629 898	81.07 % 76.53 %	16.53 % 20.01 %	2.41 % 3.46 %
Entertainment	25599 25846	20513 19580	4432 5300	654 966	80.13 % 75.76 %	17.31 % 20.51 %	2.55 % 3.74 %
Cosmetics & Beauty	25959 26252	20800 19884	4482 5425	677 943	80.13 % 75.74 %	17.27 % 20.67 %	2.61 % 3.59 %
Food & Drink	25754 25984	21558 20475	3629 4599	567 910	83.71 % 78.80 %	14.09 % 17.70 %	2.20 % 3.50 %
Home & Garden	26437 26496	22037 20922	3836 4667	564 907	83.36 % 78.96 %	14.51 % 17.61 %	2.13 % 3.42 %
Finance	26388 26393	20291 19109	5354 6236	743 1048	76.89 % 72.40 %	20.29 % 23.63 %	2.82 % 3.97 %
Health	26145 26143	20327 19182	5145 6029	673 932	77.75 % 73.37 %	19.68 % 23.06 %	2.57 % 3.57 %
Pets	26409 25953	21834 20309	3957 4749	618 895	82.68 % 78.25 %	14.98 % 18.30 %	2.34 % 3.45 %
Sport & Fitness	26203 25999	20748 19487	4755 5470	700 1042	79.18 % 74.95 %	18.15 % 21.04 %	2.67 % 4.01 %
Job & Career	26661 25863	20905 19109	4989 5662	767 1092	78.41 % 73.89 %	18.71 % 21.89 %	2.88 % 4.22 %
Dating	25947 25898	19532 18337	5673 6527	742 1034	75.28 % 70.80 %	21.86 % 25.20 %	2.86 % 3.99 %
Other	26403 25664	21793 20021	3967 4670	643 973	82.54 % 78.01 %	15.02 % 18.20 %	2.44 % 3.79 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34289 34327	26379 24864	6946 8092	964 1371	76.93 % 72.43 %	20.26 % 23.57 %	2.81 % 3.99 %
Outlook Mail	33882 33057	26235 24232	6724 7508	923 1317	77.43 % 73.30 %	19.85 % 22.71 %	2.72 % 3.98 %
Yahoo Mail	33376 34245	26832 25874	5666 6999	878 1372	80.39 % 75.56 %	16.98 % 20.44 %	2.63 % 4.01 %
AOL Mail	33958 33983	27206 25741	5864 6967	888 1275	80.12 % 75.75 %	17.27 % 20.50 %	2.61 % 3.75 %
Mail.com	34027 34237	27691 26254	5496 6718	840 1265	81.38 % 76.68 %	16.15 % 19.62 %	2.47 % 3.69 %
Yandex Mail	33953 33760	26761 25081	6230 7368	962 1311	78.82 % 74.29 %	18.35 % 21.82 %	2.83 % 3.88 %
GMX Mail	33680 33415	27243 25523	5669 6737	768 1155	80.89 % 76.38 %	16.83 % 20.16 %	2.28 % 3.46 %
Zoho Mail	34467 34062	28304 26451	5375 6442	788 1169	82.12 % 77.66 %	15.59 % 18.91 %	2.29 % 3.43 %
ProtonMail	34000 33693	27902 26203	5314 6370	784 1120	82.06 % 77.77 %	15.63 % 18.91 %	2.31 % 3.32 %
Custom Mail	33639 33754	28086 26657	4803 5921	750 1176	83.49 % 78.97 %	14.28 % 17.54 %	2.23 % 3.48 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.