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ActiveCampaign and Clever Elements Email Deliverability Comparison

  ActiveCampaign
  Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  283.943
  226.157
  215.108
  51.879
  58.995
  6.797
  9.840

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  75.76 %
  18.21 %
  20.78 %
  2.39 %
  3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  21869
  17423
  17267
  3148
  3899
  458
  703
  82.85 %
  78.96 %
  14.97 %
  17.83 %
  2.18 %
  3.21 %
Elektronics
  21822
  21892
  17457
  16701
  3858
  4469
  507
  722
  80.00 %
  76.29 %
  17.68 %
  20.41 %
  2.32 %
  3.30 %
Entertainment
  21535
  21662
  17034
  16381
  3970
  4532
  531
  749
  79.10 %
  75.62 %
  18.44 %
  20.92 %
  2.47 %
  3.46 %
Cosmetics & Beauty
  21727
  21970
  17200
  16613
  3997
  4621
  530
  736
  79.16 %
  75.62 %
  18.40 %
  21.03 %
  2.44 %
  3.35 %
Food & Drink
  21510
  21762
  17821
  17154
  3242
  3898
  447
  710
  82.85 %
  78.83 %
  15.07 %
  17.91 %
  2.08 %
  3.26 %
Home & Garden
  22289
  22258
  18411
  17590
  3431
  3958
  447
  710
  82.60 %
  79.03 %
  15.39 %
  17.78 %
  2.01 %
  3.19 %
Finance
  22217
  22180
  16839
  15981
  4792
  5370
  586
  829
  75.79 %
  72.05 %
  21.57 %
  24.21 %
  2.64 %
  3.74 %
Health
  21955
  21922
  16815
  15993
  4617
  5193
  523
  736
  76.59 %
  72.95 %
  21.03 %
  23.69 %
  2.38 %
  3.36 %
Pets
  22116
  21625
  18124
  16950
  3506
  3985
  486
  690
  81.95 %
  78.38 %
  15.85 %
  18.43 %
  2.20 %
  3.19 %
Sport & Fitness
  22032
  21756
  17234
  16287
  4235
  4643
  563
  826
  78.22 %
  74.86 %
  19.22 %
  21.34 %
  2.56 %
  3.80 %
Job & Career
  22474
  21716
  17441
  16072
  4427
  4808
  606
  836
  77.61 %
  74.01 %
  19.70 %
  22.14 %
  2.70 %
  3.85 %
Dating
  21859
  21760
  16143
  15272
  5122
  5675
  594
  813
  73.85 %
  70.18 %
  23.43 %
  26.08 %
  2.72 %
  3.74 %
Other
  22268
  21571
  18215
  16847
  3534
  3944
  519
  780
  81.80 %
  78.10 %
  15.87 %
  18.28 %
  2.33 %
  3.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  28873
  21683
  20821
  6204
  6987
  762
  1065
  75.69 %
  72.11 %
  21.66 %
  24.20 %
  2.66 %
  3.69 %
Outlook Mail
  28601
  27691
  21837
  20209
  6026
  6422
  738
  1060
  76.35 %
  72.98 %
  21.07 %
  23.19 %
  2.58 %
  3.83 %
Yahoo Mail
  27970
  28801
  22271
  21757
  5008
  5954
  691
  1090
  79.62 %
  75.54 %
  17.90 %
  20.67 %
  2.47 %
  3.78 %
AOL Mail
  28577
  28381
  22653
  21503
  5216
  5884
  708
  994
  79.27 %
  75.77 %
  18.25 %
  20.73 %
  2.48 %
  3.50 %
Mail.com
  28490
  28958
  22952
  22206
  4875
  5754
  663
  998
  80.56 %
  76.68 %
  17.11 %
  19.87 %
  2.33 %
  3.45 %
Yandex Mail
  28497
  28301
  22218
  21006
  5524
  6259
  755
  1036
  77.97 %
  74.22 %
  19.38 %
  22.12 %
  2.65 %
  3.66 %
GMX Mail
  28404
  27894
  22638
  21203
  5129
  5779
  637
  912
  79.70 %
  76.01 %
  18.06 %
  20.72 %
  2.24 %
  3.27 %
Zoho Mail
  29013
  28622
  23566
  22234
  4823
  5492
  624
  896
  81.23 %
  77.68 %
  16.62 %
  19.19 %
  2.15 %
  3.13 %
ProtonMail
  28453
  28103
  23044
  21808
  4798
  5440
  611
  855
  80.99 %
  77.60 %
  16.86 %
  19.36 %
  2.15 %
  3.04 %
Custom Mail
  28179
  28319
  23295
  22361
  4276
  5024
  608
  934
  82.67 %
  78.96 %
  15.17 %
  17.74 %
  2.16 %
  3.30 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.