ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.319 181.367	137.981 136.168	40.595 40.347	3.743 4.852

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.68 % 75.08 %	22.27 % 22.25 %	2.05 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13343 13882	10639 10934	2441 2597	263 351	79.73 % 78.76 %	18.29 % 18.71 %	1.97 % 2.53 %
Elektronics	13924 14066	10595 10598	3061 3117	268 351	76.09 % 75.34 %	21.98 % 22.16 %	1.92 % 2.50 %
Entertainment	13741 13872	10353 10383	3102 3120	286 369	75.34 % 74.85 %	22.57 % 22.49 %	2.08 % 2.66 %
Cosmetics & Beauty	13789 13995	10392 10438	3116 3174	281 383	75.36 % 74.58 %	22.60 % 22.68 %	2.04 % 2.74 %
Food & Drink	13665 14102	10875 11080	2541 2653	249 369	79.58 % 78.57 %	18.59 % 18.81 %	1.82 % 2.62 %
Home & Garden	14452 14297	11468 11277	2724 2670	260 350	79.35 % 78.88 %	18.85 % 18.68 %	1.80 % 2.45 %
Finance	14146 14248	10105 10077	3744 3763	297 408	71.43 % 70.73 %	26.47 % 26.41 %	2.10 % 2.86 %
Health	14184 14014	10241 9982	3668 3665	275 367	72.20 % 71.23 %	25.86 % 26.15 %	1.94 % 2.62 %
Pets	14212 13751	11225 10803	2710 2626	277 322	78.98 % 78.56 %	19.07 % 19.10 %	1.95 % 2.34 %
Sport & Fitness	14237 13634	10610 10147	3305 3082	322 405	74.52 % 74.42 %	23.21 % 22.61 %	2.26 % 2.97 %
Job & Career	14523 13851	10771 10236	3395 3212	357 403	74.17 % 73.90 %	23.38 % 23.19 %	2.46 % 2.91 %
Dating	13798 13918	9425 9439	4056 4086	317 393	68.31 % 67.82 %	29.40 % 29.36 %	2.30 % 2.82 %
Other	14305 13737	11282 10774	2732 2582	291 381	78.87 % 78.43 %	19.10 % 18.80 %	2.03 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18395 18615	13122 13154	4880 4942	393 519	71.33 % 70.66 %	26.53 % 26.55 %	2.14 % 2.79 %
Outlook Mail	18379 17622	13252 12712	4710 4426	417 484	72.10 % 72.14 %	25.63 % 25.12 %	2.27 % 2.75 %
Yahoo Mail	17741 18263	13571 13790	3802 3961	368 512	76.50 % 75.51 %	21.43 % 21.69 %	2.07 % 2.80 %
AOL Mail	18443 18137	14023 13716	4025 3943	395 478	76.03 % 75.62 %	21.82 % 21.74 %	2.14 % 2.64 %
Mail.com	18195 18696	14058 14263	3776 3905	361 528	77.26 % 76.29 %	20.75 % 20.89 %	1.98 % 2.82 %
Yandex Mail	18254 17925	13618 13211	4228 4193	408 521	74.60 % 73.70 %	23.16 % 23.39 %	2.24 % 2.91 %
GMX Mail	18052 17653	13582 13170	4124 4039	346 444	75.24 % 74.60 %	22.85 % 22.88 %	1.92 % 2.52 %
Zoho Mail	18575 18470	14413 14228	3802 3779	360 463	77.59 % 77.03 %	20.47 % 20.46 %	1.94 % 2.51 %
ProtonMail	18277 17993	14024 13762	3892 3808	361 423	76.73 % 76.49 %	21.29 % 21.16 %	1.98 % 2.35 %
Custom Mail	18008 17993	14318 14162	3356 3351	334 480	79.51 % 78.71 %	18.64 % 18.62 %	1.85 % 2.67 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.