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ActiveCampaign and Clever Elements Email Deliverability Comparison

  ActiveCampaign
  Clever Elements

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.277
  304.417
  243.674
  230.774
  54.154
  62.779
  7.449
  10.864

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.82 %
  75.81 %
  17.74 %
  20.62 %
  2.44 %
  3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22603
  23421
  18816
  18506
  3292
  4156
  495
  759
  83.25 %
  79.01 %
  14.56 %
  17.74 %
  2.19 %
  3.24 %
Elektronics
  23468
  23388
  18879
  17869
  4028
  4734
  561
  785
  80.45 %
  76.40 %
  17.16 %
  20.24 %
  2.39 %
  3.36 %
Entertainment
  23095
  23183
  18373
  17547
  4144
  4813
  578
  823
  79.55 %
  75.69 %
  17.94 %
  20.76 %
  2.50 %
  3.55 %
Cosmetics & Beauty
  23290
  23555
  18543
  17829
  4175
  4920
  572
  806
  79.62 %
  75.69 %
  17.93 %
  20.89 %
  2.46 %
  3.42 %
Food & Drink
  23102
  23373
  19229
  18417
  3384
  4165
  489
  791
  83.24 %
  78.80 %
  14.65 %
  17.82 %
  2.12 %
  3.38 %
Home & Garden
  23839
  23847
  19772
  18845
  3576
  4219
  491
  783
  82.94 %
  79.02 %
  15.00 %
  17.69 %
  2.06 %
  3.28 %
Finance
  23790
  23786
  18156
  17174
  5001
  5694
  633
  918
  76.32 %
  72.20 %
  21.02 %
  23.94 %
  2.66 %
  3.86 %
Health
  23503
  23456
  18117
  17152
  4807
  5497
  579
  807
  77.08 %
  73.12 %
  20.45 %
  23.44 %
  2.46 %
  3.44 %
Pets
  23756
  23266
  19543
  18209
  3673
  4277
  540
  780
  82.27 %
  78.26 %
  15.46 %
  18.38 %
  2.27 %
  3.35 %
Sport & Fitness
  23623
  23384
  18577
  17511
  4430
  4961
  616
  912
  78.64 %
  74.88 %
  18.75 %
  21.22 %
  2.61 %
  3.90 %
Job & Career
  24046
  23299
  18735
  17219
  4635
  5133
  676
  947
  77.91 %
  73.90 %
  19.28 %
  22.03 %
  2.81 %
  4.06 %
Dating
  23352
  23313
  17381
  16420
  5322
  5991
  649
  902
  74.43 %
  70.43 %
  22.79 %
  25.70 %
  2.78 %
  3.87 %
Other
  23810
  23146
  19553
  18076
  3687
  4219
  570
  851
  82.12 %
  78.10 %
  15.49 %
  18.23 %
  2.39 %
  3.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30720
  30937
  23409
  22339
  6474
  7408
  837
  1190
  76.20 %
  72.21 %
  21.07 %
  23.95 %
  2.72 %
  3.85 %
Outlook Mail
  30628
  29677
  23534
  21691
  6288
  6822
  806
  1164
  76.84 %
  73.09 %
  20.53 %
  22.99 %
  2.63 %
  3.92 %
Yahoo Mail
  30018
  30823
  24013
  23286
  5253
  6342
  752
  1195
  80.00 %
  75.55 %
  17.50 %
  20.58 %
  2.51 %
  3.88 %
AOL Mail
  30533
  30462
  24314
  23066
  5446
  6284
  773
  1112
  79.63 %
  75.72 %
  17.84 %
  20.63 %
  2.53 %
  3.65 %
Mail.com
  30551
  30911
  24727
  23717
  5098
  6113
  726
  1081
  80.94 %
  76.73 %
  16.69 %
  19.78 %
  2.38 %
  3.50 %
Yandex Mail
  30515
  30373
  23905
  22561
  5778
  6678
  832
  1134
  78.34 %
  74.28 %
  18.93 %
  21.99 %
  2.73 %
  3.73 %
GMX Mail
  30398
  29972
  24385
  22837
  5327
  6136
  686
  999
  80.22 %
  76.19 %
  17.52 %
  20.47 %
  2.26 %
  3.33 %
Zoho Mail
  31112
  30688
  25387
  23835
  5029
  5847
  696
  1006
  81.60 %
  77.67 %
  16.16 %
  19.05 %
  2.24 %
  3.28 %
ProtonMail
  30518
  30227
  24856
  23487
  4984
  5793
  678
  947
  81.45 %
  77.70 %
  16.33 %
  19.16 %
  2.22 %
  3.13 %
Custom Mail
  30284
  30347
  25144
  23955
  4477
  5356
  663
  1036
  83.03 %
  78.94 %
  14.78 %
  17.65 %
  2.19 %
  3.41 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.