ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
438.443 437.179	357.292 334.402	69.479 85.777	11.672 17.000

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 76.49 %	15.85 % 19.62 %	2.66 % 3.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	32891 33687	27858 26744	4273 5726	760 1217	84.70 % 79.39 %	12.99 % 17.00 %	2.31 % 3.61 %
Elektronics	33773 33528	27792 25883	5130 6410	851 1235	82.29 % 77.20 %	15.19 % 19.12 %	2.52 % 3.68 %
Entertainment	33133 33497	26952 25590	5304 6598	877 1309	81.34 % 76.39 %	16.01 % 19.70 %	2.65 % 3.91 %
Cosmetics & Beauty	33616 33741	27354 25775	5355 6688	907 1278	81.37 % 76.39 %	15.93 % 19.82 %	2.70 % 3.79 %
Food & Drink	33295 33511	28152 26594	4352 5711	791 1206	84.55 % 79.36 %	13.07 % 17.04 %	2.38 % 3.60 %
Home & Garden	34189 34102	28836 27064	4581 5808	772 1230	84.34 % 79.36 %	13.40 % 17.03 %	2.26 % 3.61 %
Finance	33913 33965	26517 24855	6382 7682	1014 1428	78.19 % 73.18 %	18.82 % 22.62 %	2.99 % 4.20 %
Health	33706 33736	26659 25017	6101 7395	946 1324	79.09 % 74.16 %	18.10 % 21.92 %	2.81 % 3.92 %
Pets	34118 33412	28540 26253	4758 5924	820 1235	83.65 % 78.57 %	13.95 % 17.73 %	2.40 % 3.70 %
Sport & Fitness	33838 33593	27140 25336	5710 6836	988 1421	80.21 % 75.42 %	16.87 % 20.35 %	2.92 % 4.23 %
Job & Career	34243 33408	27182 24860	6026 7098	1035 1450	79.38 % 74.41 %	17.60 % 21.25 %	3.02 % 4.34 %
Dating	33613 33575	25854 24173	6723 7985	1036 1417	76.92 % 72.00 %	20.00 % 23.78 %	3.08 % 4.22 %
Other	34115 33424	28456 26258	4784 5916	875 1250	83.41 % 78.56 %	14.02 % 17.70 %	2.56 % 3.74 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	43363 43067	33783 31403	8244 9825	1336 1839	77.91 % 72.92 %	19.01 % 22.81 %	3.08 % 4.27 %
Outlook Mail	42674 42029	33614 31088	7859 9195	1201 1746	78.77 % 73.97 %	18.42 % 21.88 %	2.81 % 4.15 %
Yahoo Mail	42411 42936	34487 32605	6751 8540	1173 1791	81.32 % 75.94 %	15.92 % 19.89 %	2.77 % 4.17 %
AOL Mail	43021 43017	34856 32731	6955 8570	1210 1716	81.02 % 76.09 %	16.17 % 19.92 %	2.81 % 3.99 %
Mail.com	43000 43219	35412 33315	6490 8213	1098 1691	82.35 % 77.08 %	15.09 % 19.00 %	2.55 % 3.91 %
Yandex Mail	42689 42432	34080 31690	7368 8994	1241 1748	79.83 % 74.68 %	17.26 % 21.20 %	2.91 % 4.12 %
GMX Mail	42372 42218	34837 32552	6546 8126	989 1540	82.22 % 77.10 %	15.45 % 19.25 %	2.33 % 3.65 %
Zoho Mail	43274 42953	35962 33567	6265 7838	1047 1548	83.10 % 78.15 %	14.48 % 18.25 %	2.42 % 3.60 %
ProtonMail	43071 42563	35850 33380	6171 7714	1050 1469	83.23 % 78.42 %	14.33 % 18.12 %	2.44 % 3.45 %
Custom Mail	42357 42540	35756 33793	5623 7239	978 1508	84.42 % 79.44 %	13.28 % 17.02 %	2.31 % 3.54 %
iCloud Mail	3329 3366	2679 2578	508 622	142 166	80.47 % 76.59 %	15.26 % 18.48 %	4.27 % 4.93 %
Tuta	3430 3389	2959 2797	362 467	109 125	86.27 % 82.53 %	10.55 % 13.78 %	3.18 % 3.69 %
Juno.com	3452 3450	3017 2903	337 434	98 113	87.40 % 84.14 %	9.76 % 12.58 %	2.84 % 3.28 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.