ActiveCampaign and Clever Elements Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Clever Elements is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.489 249.737	196.678 188.765	48.036 52.801	5.775 8.171

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.52 % 75.59 %	19.18 % 21.14 %	2.31 % 3.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18445 19342	15144 15253	2900 3494	401 595	82.10 % 78.86 %	15.72 % 18.06 %	2.17 % 3.08 %
Elektronics	19102 19249	15101 14643	3578 4014	423 592	79.05 % 76.07 %	18.73 % 20.85 %	2.21 % 3.08 %
Entertainment	18900 18976	14793 14319	3671 4042	436 615	78.27 % 75.46 %	19.42 % 21.30 %	2.31 % 3.24 %
Cosmetics & Beauty	19112 19372	14961 14591	3703 4150	448 631	78.28 % 75.32 %	19.38 % 21.42 %	2.34 % 3.26 %
Food & Drink	18839 19171	15475 15092	2996 3484	368 595	82.14 % 78.72 %	15.90 % 18.17 %	1.95 % 3.10 %
Home & Garden	19696 19587	16114 15483	3196 3527	386 577	81.81 % 79.05 %	16.23 % 18.01 %	1.96 % 2.95 %
Finance	19457 19523	14528 14003	4430 4834	499 686	74.67 % 71.73 %	22.77 % 24.76 %	2.56 % 3.51 %
Health	19424 19284	14679 14002	4304 4683	441 599	75.57 % 72.61 %	22.16 % 24.28 %	2.27 % 3.11 %
Pets	19487 18966	15836 14871	3238 3526	413 569	81.26 % 78.41 %	16.62 % 18.59 %	2.12 % 3.00 %
Sport & Fitness	19468 19022	15048 14216	3926 4125	494 681	77.30 % 74.73 %	20.17 % 21.69 %	2.54 % 3.58 %
Job & Career	19858 19122	15258 14138	4083 4283	517 701	76.84 % 73.94 %	20.56 % 22.40 %	2.60 % 3.67 %
Dating	19151 19131	13894 13313	4759 5142	498 676	72.55 % 69.59 %	24.85 % 26.88 %	2.60 % 3.53 %
Other	19550 18992	15847 14841	3252 3497	451 654	81.06 % 78.14 %	16.63 % 18.41 %	2.31 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25206 25476	18800 18287	5755 6309	651 880	74.59 % 71.78 %	22.83 % 24.76 %	2.58 % 3.45 %
Outlook Mail	25175 24255	18961 17667	5587 5741	627 847	75.32 % 72.84 %	22.19 % 23.67 %	2.49 % 3.49 %
Yahoo Mail	24532 25354	19362 19155	4602 5302	568 897	78.93 % 75.55 %	18.76 % 20.91 %	2.32 % 3.54 %
AOL Mail	25180 25013	19781 18922	4808 5245	591 846	78.56 % 75.65 %	19.09 % 20.97 %	2.35 % 3.38 %
Mail.com	25139 25526	20049 19533	4511 5140	579 853	79.75 % 76.52 %	17.94 % 20.14 %	2.30 % 3.34 %
Yandex Mail	25112 24784	19391 18366	5084 5564	637 854	77.22 % 74.10 %	20.25 % 22.45 %	2.54 % 3.45 %
GMX Mail	24934 24523	19610 18565	4781 5209	543 749	78.65 % 75.70 %	19.17 % 21.24 %	2.18 % 3.05 %
Zoho Mail	25409 25218	20414 19538	4457 4925	538 755	80.34 % 77.48 %	17.54 % 19.53 %	2.12 % 2.99 %
ProtonMail	25002 24674	19997 19079	4482 4891	523 704	79.98 % 77.32 %	17.93 % 19.82 %	2.09 % 2.85 %
Custom Mail	24800 24914	20313 19653	3969 4475	518 786	81.91 % 78.88 %	16.00 % 17.96 %	2.09 % 3.15 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.