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Clever Elements and MailChimp Email Deliverability Comparison

  Clever Elements
  MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  372.370
  372.226
  282.743
  282.021
  75.400
  76.720
  14.227
  13.485

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.93 %
  75.77 %
  20.25 %
  20.61 %
  3.82 %
  3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28743
  28778
  22682
  22658
  5036
  5181
  1025
  939
  78.91 %
  78.73 %
  17.52 %
  18.00 %
  3.57 %
  3.26 %
Elektronics
  28492
  28735
  21828
  22029
  5640
  5732
  1024
  974
  76.61 %
  76.66 %
  19.80 %
  19.95 %
  3.59 %
  3.39 %
Entertainment
  28490
  28325
  21582
  21341
  5792
  5889
  1116
  1095
  75.75 %
  75.34 %
  20.33 %
  20.79 %
  3.92 %
  3.87 %
Cosmetics & Beauty
  28780
  28662
  21837
  21670
  5890
  5952
  1053
  1040
  75.88 %
  75.61 %
  20.47 %
  20.77 %
  3.66 %
  3.63 %
Food & Drink
  28575
  28773
  22524
  22723
  5031
  5147
  1020
  903
  78.82 %
  78.97 %
  17.61 %
  17.89 %
  3.57 %
  3.14 %
Home & Garden
  29049
  29046
  22917
  22874
  5093
  5248
  1039
  924
  78.89 %
  78.75 %
  17.53 %
  18.07 %
  3.58 %
  3.18 %
Finance
  29032
  28524
  21071
  20664
  6786
  6719
  1175
  1141
  72.58 %
  72.44 %
  23.37 %
  23.56 %
  4.05 %
  4.00 %
Health
  28768
  28804
  21150
  21100
  6544
  6633
  1074
  1071
  73.52 %
  73.25 %
  22.75 %
  23.03 %
  3.73 %
  3.72 %
Pets
  28556
  27897
  22314
  21819
  5205
  5103
  1037
  975
  78.14 %
  78.21 %
  18.23 %
  18.29 %
  3.63 %
  3.49 %
Sport & Fitness
  28625
  28101
  21456
  21066
  5986
  5970
  1183
  1065
  74.96 %
  74.97 %
  20.91 %
  21.24 %
  4.13 %
  3.79 %
Job & Career
  28399
  28430
  20998
  21021
  6184
  6241
  1217
  1168
  73.94 %
  73.94 %
  21.78 %
  21.95 %
  4.29 %
  4.11 %
Dating
  28558
  29564
  20304
  20785
  7075
  7580
  1179
  1199
  71.10 %
  70.31 %
  24.77 %
  25.64 %
  4.13 %
  4.06 %
Other
  28303
  28587
  22080
  22271
  5138
  5325
  1085
  991
  78.01 %
  77.91 %
  18.15 %
  18.63 %
  3.83 %
  3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37602
  37278
  27300
  26970
  8750
  8803
  1552
  1505
  72.60 %
  72.35 %
  23.27 %
  23.61 %
  4.13 %
  4.04 %
Outlook Mail
  36671
  36853
  26927
  27028
  8248
  8372
  1496
  1453
  73.43 %
  73.34 %
  22.49 %
  22.72 %
  4.08 %
  3.94 %
Yahoo Mail
  37525
  37292
  28341
  28163
  7633
  7741
  1551
  1388
  75.53 %
  75.52 %
  20.34 %
  20.76 %
  4.13 %
  3.72 %
AOL Mail
  37348
  37539
  28298
  28323
  7614
  7835
  1436
  1381
  75.77 %
  75.45 %
  20.39 %
  20.87 %
  3.84 %
  3.68 %
Mail.com
  37672
  37399
  28881
  28576
  7342
  7460
  1449
  1363
  76.66 %
  76.41 %
  19.49 %
  19.95 %
  3.85 %
  3.64 %
Yandex Mail
  37036
  37285
  27510
  27668
  8031
  8207
  1495
  1410
  74.28 %
  74.21 %
  21.68 %
  22.01 %
  4.04 %
  3.78 %
GMX Mail
  36756
  37287
  28120
  28528
  7312
  7494
  1324
  1265
  76.50 %
  76.51 %
  19.89 %
  20.10 %
  3.60 %
  3.39 %
Zoho Mail
  37492
  37566
  29128
  29011
  7038
  7294
  1326
  1261
  77.69 %
  77.23 %
  18.77 %
  19.42 %
  3.54 %
  3.36 %
ProtonMail
  37118
  36667
  28883
  28475
  6947
  6955
  1288
  1237
  77.81 %
  77.66 %
  18.72 %
  18.97 %
  3.47 %
  3.37 %
Custom Mail
  37150
  37060
  29355
  29279
  6485
  6559
  1310
  1222
  79.02 %
  79.00 %
  17.46 %
  17.70 %
  3.53 %
  3.30 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.