Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.111 277.139	209.815 205.299	57.786 62.304	9.510 9.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.72 % 74.08 %	20.85 % 22.48 %	3.43 % 3.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21342 21575	16838 16668	3818 4226	686 681	78.90 % 77.26 %	17.89 % 19.59 %	3.21 % 3.16 %
Elektronics	21363 21407	16290 16015	4381 4698	692 694	76.25 % 74.81 %	20.51 % 21.95 %	3.24 % 3.24 %
Entertainment	21061 21092	15928 15536	4424 4783	709 773	75.63 % 73.66 %	21.01 % 22.68 %	3.37 % 3.66 %
Cosmetics & Beauty	21457 21360	16212 15779	4531 4832	714 749	75.56 % 73.87 %	21.12 % 22.62 %	3.33 % 3.51 %
Food & Drink	21269 21278	16755 16462	3821 4150	693 666	78.78 % 77.37 %	17.97 % 19.50 %	3.26 % 3.13 %
Home & Garden	21757 21571	17188 16662	3879 4267	690 642	79.00 % 77.24 %	17.83 % 19.78 %	3.17 % 2.98 %
Finance	21618 21157	15558 14893	5256 5453	804 811	71.97 % 70.39 %	24.31 % 25.77 %	3.72 % 3.83 %
Health	21429 21493	15624 15280	5099 5451	706 762	72.91 % 71.09 %	23.79 % 25.36 %	3.29 % 3.55 %
Pets	21077 20682	16515 15927	3893 4076	669 679	78.36 % 77.01 %	18.47 % 19.71 %	3.17 % 3.28 %
Sport & Fitness	21230 20886	15887 15354	4545 4798	798 734	74.83 % 73.51 %	21.41 % 22.97 %	3.76 % 3.51 %
Job & Career	21209 21164	15694 15371	4708 4984	807 809	74.00 % 72.63 %	22.20 % 23.55 %	3.80 % 3.82 %
Dating	21213 22185	14859 15052	5568 6305	786 828	70.05 % 67.85 %	26.25 % 28.42 %	3.71 % 3.73 %
Other	21086 21289	16467 16300	3863 4281	756 708	78.09 % 76.57 %	18.32 % 20.11 %	3.59 % 3.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28164 27754	20286 19499	6849 7186	1029 1069	72.03 % 70.26 %	24.32 % 25.89 %	3.65 % 3.85 %
Outlook Mail	27003 27167	19697 19448	6286 6731	1020 988	72.94 % 71.59 %	23.28 % 24.78 %	3.78 % 3.64 %
Yahoo Mail	28074 27862	21200 20614	5818 6257	1056 991	75.51 % 73.99 %	20.72 % 22.46 %	3.76 % 3.56 %
AOL Mail	27738 28028	21000 20745	5768 6320	970 963	75.71 % 74.02 %	20.79 % 22.55 %	3.50 % 3.44 %
Mail.com	28297 27985	21692 20948	5640 6061	965 976	76.66 % 74.85 %	19.93 % 21.66 %	3.41 % 3.49 %
Yandex Mail	27596 27773	20472 20140	6121 6607	1003 1026	74.18 % 72.52 %	22.18 % 23.79 %	3.63 % 3.69 %
GMX Mail	27197 27692	20660 20643	5664 6149	873 900	75.96 % 74.54 %	20.83 % 22.20 %	3.21 % 3.25 %
Zoho Mail	27943 28148	21695 21272	5382 5984	866 892	77.64 % 75.57 %	19.26 % 21.26 %	3.10 % 3.17 %
ProtonMail	27408 27292	21252 20707	5331 5720	825 865	77.54 % 75.87 %	19.45 % 20.96 %	3.01 % 3.17 %
Custom Mail	27691 27438	21861 21283	4927 5289	903 866	78.95 % 77.57 %	17.79 % 19.28 %	3.26 % 3.16 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.