Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.737 249.617	188.765 183.063	52.801 58.166	8.171 8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.59 % 73.34 %	21.14 % 23.30 %	3.27 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19342 19344	15253 14804	3494 3935	595 605	78.86 % 76.53 %	18.06 % 20.34 %	3.08 % 3.13 %
Elektronics	19249 19242	14643 14234	4014 4389	592 619	76.07 % 73.97 %	20.85 % 22.81 %	3.08 % 3.22 %
Entertainment	18976 18999	14319 13867	4042 4466	615 666	75.46 % 72.99 %	21.30 % 23.51 %	3.24 % 3.51 %
Cosmetics & Beauty	19372 19276	14591 14095	4150 4516	631 665	75.32 % 73.12 %	21.42 % 23.43 %	3.26 % 3.45 %
Food & Drink	19171 19191	15092 14722	3484 3879	595 590	78.72 % 76.71 %	18.17 % 20.21 %	3.10 % 3.07 %
Home & Garden	19587 19521	15483 14951	3527 3997	577 573	79.05 % 76.59 %	18.01 % 20.48 %	2.95 % 2.94 %
Finance	19523 19058	14003 13242	4834 5097	686 719	71.73 % 69.48 %	24.76 % 26.74 %	3.51 % 3.77 %
Health	19284 19412	14002 13651	4683 5114	599 647	72.61 % 70.32 %	24.28 % 26.34 %	3.11 % 3.33 %
Pets	18966 18600	14871 14220	3526 3787	569 593	78.41 % 76.45 %	18.59 % 20.36 %	3.00 % 3.19 %
Sport & Fitness	19022 18792	14216 13673	4125 4461	681 658	74.73 % 72.76 %	21.69 % 23.74 %	3.58 % 3.50 %
Job & Career	19122 19010	14138 13695	4283 4616	701 699	73.94 % 72.04 %	22.40 % 24.28 %	3.67 % 3.68 %
Dating	19131 20030	13313 13370	5142 5933	676 727	69.59 % 66.75 %	26.88 % 29.62 %	3.53 % 3.63 %
Other	18992 19142	14841 14539	3497 3976	654 627	78.14 % 75.95 %	18.41 % 20.77 %	3.44 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25476 25050	18287 17390	6309 6729	880 931	71.78 % 69.42 %	24.76 % 26.86 %	3.45 % 3.72 %
Outlook Mail	24255 24353	17667 17242	5741 6251	847 860	72.84 % 70.80 %	23.67 % 25.67 %	3.49 % 3.53 %
Yahoo Mail	25354 25136	19155 18423	5302 5834	897 879	75.55 % 73.29 %	20.91 % 23.21 %	3.54 % 3.50 %
AOL Mail	25013 25225	18922 18499	5245 5877	846 849	75.65 % 73.34 %	20.97 % 23.30 %	3.38 % 3.37 %
Mail.com	25526 25262	19533 18731	5140 5662	853 869	76.52 % 74.15 %	20.14 % 22.41 %	3.34 % 3.44 %
Yandex Mail	24784 25029	18366 17995	5564 6144	854 890	74.10 % 71.90 %	22.45 % 24.55 %	3.45 % 3.56 %
GMX Mail	24523 25000	18565 18408	5209 5784	749 808	75.70 % 73.63 %	21.24 % 23.14 %	3.05 % 3.23 %
Zoho Mail	25218 25374	19538 18985	4925 5601	755 788	77.48 % 74.82 %	19.53 % 22.07 %	2.99 % 3.11 %
ProtonMail	24674 24538	19079 18412	4891 5364	704 762	77.32 % 75.03 %	19.82 % 21.86 %	2.85 % 3.11 %
Custom Mail	24914 24650	19653 18978	4475 4920	786 752	78.88 % 76.99 %	17.96 % 19.96 %	3.15 % 3.05 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.