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Clever Elements and MailChimp Email Deliverability Comparison

  Clever Elements
  MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.084
  188.526
  141.349
  133.710
  41.566
  48.915
  5.169
  5.901

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.15 %
  70.92 %
  22.10 %
  25.95 %
  2.75 %
  3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14440
  14767
  11373
  10986
  2690
  3333
  377
  448
  78.76 %
  74.40 %
  18.63 %
  22.57 %
  2.61 %
  3.03 %
Elektronics
  14576
  14320
  11004
  10209
  3204
  3679
  368
  432
  75.49 %
  71.29 %
  21.98 %
  25.69 %
  2.52 %
  3.02 %
Entertainment
  14403
  14389
  10799
  10159
  3215
  3764
  389
  466
  74.98 %
  70.60 %
  22.32 %
  26.16 %
  2.70 %
  3.24 %
Cosmetics & Beauty
  14530
  14572
  10851
  10287
  3271
  3805
  408
  480
  74.68 %
  70.59 %
  22.51 %
  26.11 %
  2.81 %
  3.29 %
Food & Drink
  14614
  14513
  11485
  10807
  2738
  3274
  391
  432
  78.59 %
  74.46 %
  18.74 %
  22.56 %
  2.68 %
  2.98 %
Home & Garden
  14789
  14768
  11672
  11005
  2750
  3366
  367
  397
  78.92 %
  74.52 %
  18.59 %
  22.79 %
  2.48 %
  2.69 %
Finance
  14746
  14391
  10445
  9600
  3863
  4287
  438
  504
  70.83 %
  66.71 %
  26.20 %
  29.79 %
  2.97 %
  3.50 %
Health
  14531
  14685
  10380
  9895
  3763
  4349
  388
  441
  71.43 %
  67.38 %
  25.90 %
  29.62 %
  2.67 %
  3.00 %
Pets
  14237
  13910
  11183
  10367
  2709
  3119
  345
  424
  78.55 %
  74.53 %
  19.03 %
  22.42 %
  2.42 %
  3.05 %
Sport & Fitness
  14134
  14110
  10522
  9940
  3181
  3697
  431
  473
  74.44 %
  70.45 %
  22.51 %
  26.20 %
  3.05 %
  3.35 %
Job & Career
  14398
  14187
  10639
  9934
  3321
  3789
  438
  464
  73.89 %
  70.02 %
  23.07 %
  26.71 %
  3.04 %
  3.27 %
Dating
  14410
  15361
  9802
  9745
  4186
  5126
  422
  490
  68.02 %
  63.44 %
  29.05 %
  33.37 %
  2.93 %
  3.19 %
Other
  14276
  14553
  11194
  10776
  2675
  3327
  407
  450
  78.41 %
  74.05 %
  18.74 %
  22.86 %
  2.85 %
  3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19256
  18851
  13634
  12530
  5069
  5676
  553
  645
  70.80 %
  66.47 %
  26.32 %
  30.11 %
  2.87 %
  3.42 %
Outlook Mail
  18241
  18409
  13178
  12555
  4548
  5256
  515
  598
  72.24 %
  68.20 %
  24.93 %
  28.55 %
  2.82 %
  3.25 %
Yahoo Mail
  18910
  18998
  14278
  13535
  4085
  4856
  547
  607
  75.51 %
  71.24 %
  21.60 %
  25.56 %
  2.89 %
  3.20 %
AOL Mail
  18832
  19210
  14244
  13696
  4073
  4913
  515
  601
  75.64 %
  71.30 %
  21.63 %
  25.58 %
  2.73 %
  3.13 %
Mail.com
  19348
  19176
  14766
  13816
  4022
  4754
  560
  606
  76.32 %
  72.05 %
  20.79 %
  24.79 %
  2.89 %
  3.16 %
Yandex Mail
  18657
  18946
  13761
  13194
  4341
  5111
  555
  641
  73.76 %
  69.64 %
  23.27 %
  26.98 %
  2.97 %
  3.38 %
GMX Mail
  18343
  18812
  13707
  13317
  4155
  4930
  481
  565
  74.73 %
  70.79 %
  22.65 %
  26.21 %
  2.62 %
  3.00 %
Zoho Mail
  19151
  19318
  14770
  13992
  3894
  4760
  487
  566
  77.12 %
  72.43 %
  20.33 %
  24.64 %
  2.54 %
  2.93 %
ProtonMail
  18659
  18371
  14291
  13268
  3916
  4557
  452
  546
  76.59 %
  72.22 %
  20.99 %
  24.81 %
  2.42 %
  2.97 %
Custom Mail
  18687
  18435
  14720
  13807
  3463
  4102
  504
  526
  78.77 %
  74.90 %
  18.53 %
  22.25 %
  2.70 %
  2.85 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.