Language

Clever Elements and MailChimp Email Deliverability Comparison

  Clever Elements
  MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.332
  113.699
  83.679
  73.351
  28.079
  37.530
  1.574
  2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox Rate Spam Rate Lost Rate
  73.84 %
  64.51 %
  24.78 %
  33.01 %
  1.39 %
  2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8561
  9040
  6705
  6246
  1737
  2567
  119
  227
  78.32 %
  69.09 %
  20.29 %
  28.40 %
  1.39 %
  2.51 %
Elektronics
  8812
  8579
  6489
  5500
  2210
  2870
  113
  209
  73.64 %
  64.11 %
  25.08 %
  33.45 %
  1.28 %
  2.44 %
Entertainment
  8620
  8750
  6330
  5641
  2171
  2897
  119
  212
  73.43 %
  64.47 %
  25.19 %
  33.11 %
  1.38 %
  2.42 %
Cosmetics & Beauty
  8755
  8651
  6415
  5529
  2218
  2900
  122
  222
  73.27 %
  63.91 %
  25.33 %
  33.52 %
  1.39 %
  2.57 %
Food & Drink
  8930
  8778
  6985
  6055
  1809
  2505
  136
  218
  78.22 %
  68.98 %
  20.26 %
  28.54 %
  1.52 %
  2.48 %
Home & Garden
  9062
  9084
  7113
  6248
  1829
  2618
  120
  218
  78.49 %
  68.78 %
  20.18 %
  28.82 %
  1.32 %
  2.40 %
Finance
  8995
  8573
  6167
  5087
  2710
  3275
  118
  211
  68.56 %
  59.34 %
  30.13 %
  38.20 %
  1.31 %
  2.46 %
Health
  8919
  8854
  6109
  5228
  2694
  3405
  116
  221
  68.49 %
  59.05 %
  30.21 %
  38.46 %
  1.30 %
  2.50 %
Pets
  8596
  8262
  6725
  5741
  1752
  2313
  119
  208
  78.23 %
  69.49 %
  20.38 %
  28.00 %
  1.38 %
  2.52 %
Sport & Fitness
  8296
  8402
  6124
  5424
  2058
  2773
  114
  205
  73.82 %
  64.56 %
  24.81 %
  33.00 %
  1.37 %
  2.44 %
Job & Career
  8612
  8454
  6328
  5447
  2162
  2798
  122
  209
  73.48 %
  64.43 %
  25.10 %
  33.10 %
  1.42 %
  2.47 %
Dating
  8692
  9520
  5516
  5164
  3048
  4118
  128
  238
  63.46 %
  54.24 %
  35.07 %
  43.26 %
  1.47 %
  2.50 %
Other
  8482
  8752
  6673
  6041
  1681
  2491
  128
  220
  78.67 %
  69.02 %
  19.82 %
  28.46 %
  1.51 %
  2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11921
  11338
  8140
  6635
  3616
  4414
  165
  289
  68.28 %
  58.52 %
  30.33 %
  38.93 %
  1.38 %
  2.55 %
Outlook Mail
  10820
  10836
  7603
  6595
  3072
  3978
  145
  263
  70.27 %
  60.86 %
  28.39 %
  36.71 %
  1.34 %
  2.43 %
Yahoo Mail
  11416
  11496
  8590
  7544
  2666
  3658
  160
  294
  75.25 %
  65.62 %
  23.35 %
  31.82 %
  1.40 %
  2.56 %
AOL Mail
  11402
  11861
  8559
  7835
  2680
  3735
  163
  291
  75.07 %
  66.06 %
  23.50 %
  31.49 %
  1.43 %
  2.45 %
Mail.com
  11788
  11790
  8944
  7852
  2676
  3649
  168
  289
  75.87 %
  66.60 %
  22.70 %
  30.95 %
  1.43 %
  2.45 %
Yandex Mail
  11064
  11314
  8067
  7222
  2841
  3813
  156
  279
  72.91 %
  63.83 %
  25.68 %
  33.70 %
  1.41 %
  2.47 %
GMX Mail
  10831
  11264
  7786
  7098
  2896
  3884
  149
  282
  71.89 %
  63.01 %
  26.74 %
  34.48 %
  1.38 %
  2.50 %
Zoho Mail
  11757
  11906
  8934
  7897
  2662
  3715
  161
  294
  75.99 %
  66.33 %
  22.64 %
  31.20 %
  1.37 %
  2.47 %
ProtonMail
  11118
  10882
  8258
  7054
  2707
  3562
  153
  266
  74.28 %
  64.82 %
  24.35 %
  32.73 %
  1.38 %
  2.44 %
Custom Mail
  11215
  11012
  8798
  7619
  2263
  3122
  154
  271
  78.45 %
  69.19 %
  20.18 %
  28.35 %
  1.37 %
  2.46 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.