Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.084 188.526	141.349 133.710	41.566 48.915	5.169 5.901

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.15 % 70.92 %	22.10 % 25.95 %	2.75 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14440 14767	11373 10986	2690 3333	377 448	78.76 % 74.40 %	18.63 % 22.57 %	2.61 % 3.03 %
Elektronics	14576 14320	11004 10209	3204 3679	368 432	75.49 % 71.29 %	21.98 % 25.69 %	2.52 % 3.02 %
Entertainment	14403 14389	10799 10159	3215 3764	389 466	74.98 % 70.60 %	22.32 % 26.16 %	2.70 % 3.24 %
Cosmetics & Beauty	14530 14572	10851 10287	3271 3805	408 480	74.68 % 70.59 %	22.51 % 26.11 %	2.81 % 3.29 %
Food & Drink	14614 14513	11485 10807	2738 3274	391 432	78.59 % 74.46 %	18.74 % 22.56 %	2.68 % 2.98 %
Home & Garden	14789 14768	11672 11005	2750 3366	367 397	78.92 % 74.52 %	18.59 % 22.79 %	2.48 % 2.69 %
Finance	14746 14391	10445 9600	3863 4287	438 504	70.83 % 66.71 %	26.20 % 29.79 %	2.97 % 3.50 %
Health	14531 14685	10380 9895	3763 4349	388 441	71.43 % 67.38 %	25.90 % 29.62 %	2.67 % 3.00 %
Pets	14237 13910	11183 10367	2709 3119	345 424	78.55 % 74.53 %	19.03 % 22.42 %	2.42 % 3.05 %
Sport & Fitness	14134 14110	10522 9940	3181 3697	431 473	74.44 % 70.45 %	22.51 % 26.20 %	3.05 % 3.35 %
Job & Career	14398 14187	10639 9934	3321 3789	438 464	73.89 % 70.02 %	23.07 % 26.71 %	3.04 % 3.27 %
Dating	14410 15361	9802 9745	4186 5126	422 490	68.02 % 63.44 %	29.05 % 33.37 %	2.93 % 3.19 %
Other	14276 14553	11194 10776	2675 3327	407 450	78.41 % 74.05 %	18.74 % 22.86 %	2.85 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19256 18851	13634 12530	5069 5676	553 645	70.80 % 66.47 %	26.32 % 30.11 %	2.87 % 3.42 %
Outlook Mail	18241 18409	13178 12555	4548 5256	515 598	72.24 % 68.20 %	24.93 % 28.55 %	2.82 % 3.25 %
Yahoo Mail	18910 18998	14278 13535	4085 4856	547 607	75.51 % 71.24 %	21.60 % 25.56 %	2.89 % 3.20 %
AOL Mail	18832 19210	14244 13696	4073 4913	515 601	75.64 % 71.30 %	21.63 % 25.58 %	2.73 % 3.13 %
Mail.com	19348 19176	14766 13816	4022 4754	560 606	76.32 % 72.05 %	20.79 % 24.79 %	2.89 % 3.16 %
Yandex Mail	18657 18946	13761 13194	4341 5111	555 641	73.76 % 69.64 %	23.27 % 26.98 %	2.97 % 3.38 %
GMX Mail	18343 18812	13707 13317	4155 4930	481 565	74.73 % 70.79 %	22.65 % 26.21 %	2.62 % 3.00 %
Zoho Mail	19151 19318	14770 13992	3894 4760	487 566	77.12 % 72.43 %	20.33 % 24.64 %	2.54 % 2.93 %
ProtonMail	18659 18371	14291 13268	3916 4557	452 546	76.59 % 72.22 %	20.99 % 24.81 %	2.42 % 2.97 %
Custom Mail	18687 18435	14720 13807	3463 4102	504 526	78.77 % 74.90 %	18.53 % 22.25 %	2.70 % 2.85 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.