Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.527 222.274	167.819 160.986	47.851 54.001	6.857 7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.42 % 72.43 %	21.50 % 24.29 %	3.08 % 3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17079 17232	13462 13048	3120 3654	497 530	78.82 % 75.72 %	18.27 % 21.20 %	2.91 % 3.08 %
Elektronics	17201 17040	13059 12434	3657 4075	485 531	75.92 % 72.97 %	21.26 % 23.91 %	2.82 % 3.12 %
Entertainment	16975 16947	12778 12215	3680 4150	517 582	75.28 % 72.08 %	21.68 % 24.49 %	3.05 % 3.43 %
Cosmetics & Beauty	17215 17168	12925 12390	3757 4193	533 585	75.08 % 72.17 %	21.82 % 24.42 %	3.10 % 3.41 %
Food & Drink	17159 17117	13501 12975	3155 3613	503 529	78.68 % 75.80 %	18.39 % 21.11 %	2.93 % 3.09 %
Home & Garden	17446 17348	13781 13146	3181 3704	484 498	78.99 % 75.78 %	18.23 % 21.35 %	2.77 % 2.87 %
Finance	17495 16952	12489 11603	4425 4729	581 620	71.39 % 68.45 %	25.29 % 27.90 %	3.32 % 3.66 %
Health	17218 17305	12426 11979	4289 4771	503 555	72.17 % 69.22 %	24.91 % 27.57 %	2.92 % 3.21 %
Pets	16893 16534	13247 12527	3168 3492	478 515	78.42 % 75.77 %	18.75 % 21.12 %	2.83 % 3.11 %
Sport & Fitness	16809 16762	12541 12063	3698 4127	570 572	74.61 % 71.97 %	22.00 % 24.62 %	3.39 % 3.41 %
Job & Career	17028 16864	12593 12026	3855 4240	580 598	73.95 % 71.31 %	22.64 % 25.14 %	3.41 % 3.55 %
Dating	17048 17953	11761 11757	4723 5573	564 623	68.99 % 65.49 %	27.70 % 31.04 %	3.31 % 3.47 %
Other	16961 17052	13256 12823	3143 3680	562 549	78.16 % 75.20 %	18.53 % 21.58 %	3.31 % 3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22735 22358	16260 15300	5760 6263	715 795	71.52 % 68.43 %	25.34 % 28.01 %	3.14 % 3.56 %
Outlook Mail	21679 21719	15748 15169	5230 5807	701 743	72.64 % 69.84 %	24.12 % 26.74 %	3.23 % 3.42 %
Yahoo Mail	22481 22409	16981 16243	4760 5399	740 767	75.53 % 72.48 %	21.17 % 24.09 %	3.29 % 3.42 %
AOL Mail	22349 22519	16897 16341	4737 5445	715 733	75.61 % 72.57 %	21.20 % 24.18 %	3.20 % 3.26 %
Mail.com	22768 22538	17395 16535	4644 5253	729 750	76.40 % 73.36 %	20.40 % 23.31 %	3.20 % 3.33 %
Yandex Mail	22081 22281	16338 15830	5021 5672	722 779	73.99 % 71.05 %	22.74 % 25.46 %	3.27 % 3.50 %
GMX Mail	21734 22227	16374 16126	4734 5395	626 706	75.34 % 72.55 %	21.78 % 24.27 %	2.88 % 3.18 %
Zoho Mail	22536 22604	17444 16702	4470 5218	622 684	77.41 % 73.89 %	19.83 % 23.08 %	2.76 % 3.03 %
ProtonMail	22019 21776	16936 16101	4470 5001	613 674	76.92 % 73.94 %	20.30 % 22.97 %	2.78 % 3.10 %
Custom Mail	22145 21843	17446 16639	4025 4548	674 656	78.78 % 76.18 %	18.18 % 20.82 %	3.04 % 3.00 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.