Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.332 113.699	83.679 73.351	28.079 37.530	1.574 2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
73.84 % 64.51 %	24.78 % 33.01 %	1.39 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8561 9040	6705 6246	1737 2567	119 227	78.32 % 69.09 %	20.29 % 28.40 %	1.39 % 2.51 %
Elektronics	8812 8579	6489 5500	2210 2870	113 209	73.64 % 64.11 %	25.08 % 33.45 %	1.28 % 2.44 %
Entertainment	8620 8750	6330 5641	2171 2897	119 212	73.43 % 64.47 %	25.19 % 33.11 %	1.38 % 2.42 %
Cosmetics & Beauty	8755 8651	6415 5529	2218 2900	122 222	73.27 % 63.91 %	25.33 % 33.52 %	1.39 % 2.57 %
Food & Drink	8930 8778	6985 6055	1809 2505	136 218	78.22 % 68.98 %	20.26 % 28.54 %	1.52 % 2.48 %
Home & Garden	9062 9084	7113 6248	1829 2618	120 218	78.49 % 68.78 %	20.18 % 28.82 %	1.32 % 2.40 %
Finance	8995 8573	6167 5087	2710 3275	118 211	68.56 % 59.34 %	30.13 % 38.20 %	1.31 % 2.46 %
Health	8919 8854	6109 5228	2694 3405	116 221	68.49 % 59.05 %	30.21 % 38.46 %	1.30 % 2.50 %
Pets	8596 8262	6725 5741	1752 2313	119 208	78.23 % 69.49 %	20.38 % 28.00 %	1.38 % 2.52 %
Sport & Fitness	8296 8402	6124 5424	2058 2773	114 205	73.82 % 64.56 %	24.81 % 33.00 %	1.37 % 2.44 %
Job & Career	8612 8454	6328 5447	2162 2798	122 209	73.48 % 64.43 %	25.10 % 33.10 %	1.42 % 2.47 %
Dating	8692 9520	5516 5164	3048 4118	128 238	63.46 % 54.24 %	35.07 % 43.26 %	1.47 % 2.50 %
Other	8482 8752	6673 6041	1681 2491	128 220	78.67 % 69.02 %	19.82 % 28.46 %	1.51 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11921 11338	8140 6635	3616 4414	165 289	68.28 % 58.52 %	30.33 % 38.93 %	1.38 % 2.55 %
Outlook Mail	10820 10836	7603 6595	3072 3978	145 263	70.27 % 60.86 %	28.39 % 36.71 %	1.34 % 2.43 %
Yahoo Mail	11416 11496	8590 7544	2666 3658	160 294	75.25 % 65.62 %	23.35 % 31.82 %	1.40 % 2.56 %
AOL Mail	11402 11861	8559 7835	2680 3735	163 291	75.07 % 66.06 %	23.50 % 31.49 %	1.43 % 2.45 %
Mail.com	11788 11790	8944 7852	2676 3649	168 289	75.87 % 66.60 %	22.70 % 30.95 %	1.43 % 2.45 %
Yandex Mail	11064 11314	8067 7222	2841 3813	156 279	72.91 % 63.83 %	25.68 % 33.70 %	1.41 % 2.47 %
GMX Mail	10831 11264	7786 7098	2896 3884	149 282	71.89 % 63.01 %	26.74 % 34.48 %	1.38 % 2.50 %
Zoho Mail	11757 11906	8934 7897	2662 3715	161 294	75.99 % 66.33 %	22.64 % 31.20 %	1.37 % 2.47 %
ProtonMail	11118 10882	8258 7054	2707 3562	153 266	74.28 % 64.82 %	24.35 % 32.73 %	1.38 % 2.44 %
Custom Mail	11215 11012	8798 7619	2263 3122	154 271	78.45 % 69.19 %	20.18 % 28.35 %	1.37 % 2.46 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.