Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.417 304.026	230.774 226.835	62.779 66.491	10.864 10.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.81 % 74.61 %	20.62 % 21.87 %	3.57 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23421 23576	18506 18328	4156 4500	759 748	79.01 % 77.74 %	17.74 % 19.09 %	3.24 % 3.17 %
Elektronics	23388 23486	17869 17710	4734 5001	785 775	76.40 % 75.41 %	20.24 % 21.29 %	3.36 % 3.30 %
Entertainment	23183 23119	17547 17147	4813 5104	823 868	75.69 % 74.17 %	20.76 % 22.08 %	3.55 % 3.75 %
Cosmetics & Beauty	23555 23435	17829 17438	4920 5163	806 834	75.69 % 74.41 %	20.89 % 22.03 %	3.42 % 3.56 %
Food & Drink	23373 23284	18417 18121	4165 4426	791 737	78.80 % 77.83 %	17.82 % 19.01 %	3.38 % 3.17 %
Home & Garden	23847 23718	18845 18429	4219 4554	783 735	79.02 % 77.70 %	17.69 % 19.20 %	3.28 % 3.10 %
Finance	23786 23286	17174 16543	5694 5826	918 917	72.20 % 71.04 %	23.94 % 25.02 %	3.86 % 3.94 %
Health	23456 23520	17152 16886	5497 5788	807 846	73.12 % 71.79 %	23.44 % 24.61 %	3.44 % 3.60 %
Pets	23266 22786	18209 17628	4277 4380	780 778	78.26 % 77.36 %	18.38 % 19.22 %	3.35 % 3.41 %
Sport & Fitness	23384 22941	17511 16965	4961 5139	912 837	74.88 % 73.95 %	21.22 % 22.40 %	3.90 % 3.65 %
Job & Career	23299 23240	17219 16980	5133 5353	947 907	73.90 % 73.06 %	22.03 % 23.03 %	4.06 % 3.90 %
Dating	23313 24272	16420 16672	5991 6673	902 927	70.43 % 68.69 %	25.70 % 27.49 %	3.87 % 3.82 %
Other	23146 23363	18076 17988	4219 4584	851 791	78.10 % 76.99 %	18.23 % 19.62 %	3.68 % 3.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30937 30447	22339 21599	7408 7655	1190 1193	72.21 % 70.94 %	23.95 % 25.14 %	3.85 % 3.92 %
Outlook Mail	29677 29976	21691 21611	6822 7214	1164 1151	73.09 % 72.09 %	22.99 % 24.07 %	3.92 % 3.84 %
Yahoo Mail	30823 30468	23286 22691	6342 6680	1195 1097	75.55 % 74.47 %	20.58 % 21.92 %	3.88 % 3.60 %
AOL Mail	30462 30692	23066 22831	6284 6758	1112 1103	75.72 % 74.39 %	20.63 % 22.02 %	3.65 % 3.59 %
Mail.com	30911 30597	23717 23069	6113 6454	1081 1074	76.73 % 75.40 %	19.78 % 21.09 %	3.50 % 3.51 %
Yandex Mail	30373 30476	22561 22235	6678 7077	1134 1164	74.28 % 72.96 %	21.99 % 23.22 %	3.73 % 3.82 %
GMX Mail	29972 30440	22837 22893	6136 6547	999 1000	76.19 % 75.21 %	20.47 % 21.51 %	3.33 % 3.29 %
Zoho Mail	30688 30843	23835 23481	5847 6369	1006 993	77.67 % 76.13 %	19.05 % 20.65 %	3.28 % 3.22 %
ProtonMail	30227 29997	23487 22943	5793 6085	947 969	77.70 % 76.48 %	19.16 % 20.29 %	3.13 % 3.23 %
Custom Mail	30347 30090	23955 23482	5356 5652	1036 956	78.94 % 78.04 %	17.65 % 18.78 %	3.41 % 3.18 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.