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Clever Elements and MailChimp Email Deliverability Comparison

  Clever Elements
  MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.527
  222.274
  167.819
  160.986
  47.851
  54.001
  6.857
  7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.42 %
  72.43 %
  21.50 %
  24.29 %
  3.08 %
  3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17079
  17232
  13462
  13048
  3120
  3654
  497
  530
  78.82 %
  75.72 %
  18.27 %
  21.20 %
  2.91 %
  3.08 %
Elektronics
  17201
  17040
  13059
  12434
  3657
  4075
  485
  531
  75.92 %
  72.97 %
  21.26 %
  23.91 %
  2.82 %
  3.12 %
Entertainment
  16975
  16947
  12778
  12215
  3680
  4150
  517
  582
  75.28 %
  72.08 %
  21.68 %
  24.49 %
  3.05 %
  3.43 %
Cosmetics & Beauty
  17215
  17168
  12925
  12390
  3757
  4193
  533
  585
  75.08 %
  72.17 %
  21.82 %
  24.42 %
  3.10 %
  3.41 %
Food & Drink
  17159
  17117
  13501
  12975
  3155
  3613
  503
  529
  78.68 %
  75.80 %
  18.39 %
  21.11 %
  2.93 %
  3.09 %
Home & Garden
  17446
  17348
  13781
  13146
  3181
  3704
  484
  498
  78.99 %
  75.78 %
  18.23 %
  21.35 %
  2.77 %
  2.87 %
Finance
  17495
  16952
  12489
  11603
  4425
  4729
  581
  620
  71.39 %
  68.45 %
  25.29 %
  27.90 %
  3.32 %
  3.66 %
Health
  17218
  17305
  12426
  11979
  4289
  4771
  503
  555
  72.17 %
  69.22 %
  24.91 %
  27.57 %
  2.92 %
  3.21 %
Pets
  16893
  16534
  13247
  12527
  3168
  3492
  478
  515
  78.42 %
  75.77 %
  18.75 %
  21.12 %
  2.83 %
  3.11 %
Sport & Fitness
  16809
  16762
  12541
  12063
  3698
  4127
  570
  572
  74.61 %
  71.97 %
  22.00 %
  24.62 %
  3.39 %
  3.41 %
Job & Career
  17028
  16864
  12593
  12026
  3855
  4240
  580
  598
  73.95 %
  71.31 %
  22.64 %
  25.14 %
  3.41 %
  3.55 %
Dating
  17048
  17953
  11761
  11757
  4723
  5573
  564
  623
  68.99 %
  65.49 %
  27.70 %
  31.04 %
  3.31 %
  3.47 %
Other
  16961
  17052
  13256
  12823
  3143
  3680
  562
  549
  78.16 %
  75.20 %
  18.53 %
  21.58 %
  3.31 %
  3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22735
  22358
  16260
  15300
  5760
  6263
  715
  795
  71.52 %
  68.43 %
  25.34 %
  28.01 %
  3.14 %
  3.56 %
Outlook Mail
  21679
  21719
  15748
  15169
  5230
  5807
  701
  743
  72.64 %
  69.84 %
  24.12 %
  26.74 %
  3.23 %
  3.42 %
Yahoo Mail
  22481
  22409
  16981
  16243
  4760
  5399
  740
  767
  75.53 %
  72.48 %
  21.17 %
  24.09 %
  3.29 %
  3.42 %
AOL Mail
  22349
  22519
  16897
  16341
  4737
  5445
  715
  733
  75.61 %
  72.57 %
  21.20 %
  24.18 %
  3.20 %
  3.26 %
Mail.com
  22768
  22538
  17395
  16535
  4644
  5253
  729
  750
  76.40 %
  73.36 %
  20.40 %
  23.31 %
  3.20 %
  3.33 %
Yandex Mail
  22081
  22281
  16338
  15830
  5021
  5672
  722
  779
  73.99 %
  71.05 %
  22.74 %
  25.46 %
  3.27 %
  3.50 %
GMX Mail
  21734
  22227
  16374
  16126
  4734
  5395
  626
  706
  75.34 %
  72.55 %
  21.78 %
  24.27 %
  2.88 %
  3.18 %
Zoho Mail
  22536
  22604
  17444
  16702
  4470
  5218
  622
  684
  77.41 %
  73.89 %
  19.83 %
  23.08 %
  2.76 %
  3.03 %
ProtonMail
  22019
  21776
  16936
  16101
  4470
  5001
  613
  674
  76.92 %
  73.94 %
  20.30 %
  22.97 %
  2.78 %
  3.10 %
Custom Mail
  22145
  21843
  17446
  16639
  4025
  4548
  674
  656
  78.78 %
  76.18 %
  18.18 %
  20.82 %
  3.04 %
  3.00 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.