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Clever Elements and MailChimp Email Deliverability Comparison

  Clever Elements
  MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.737
  249.617
  188.765
  183.063
  52.801
  58.166
  8.171
  8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.59 %
  73.34 %
  21.14 %
  23.30 %
  3.27 %
  3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19342
  19344
  15253
  14804
  3494
  3935
  595
  605
  78.86 %
  76.53 %
  18.06 %
  20.34 %
  3.08 %
  3.13 %
Elektronics
  19249
  19242
  14643
  14234
  4014
  4389
  592
  619
  76.07 %
  73.97 %
  20.85 %
  22.81 %
  3.08 %
  3.22 %
Entertainment
  18976
  18999
  14319
  13867
  4042
  4466
  615
  666
  75.46 %
  72.99 %
  21.30 %
  23.51 %
  3.24 %
  3.51 %
Cosmetics & Beauty
  19372
  19276
  14591
  14095
  4150
  4516
  631
  665
  75.32 %
  73.12 %
  21.42 %
  23.43 %
  3.26 %
  3.45 %
Food & Drink
  19171
  19191
  15092
  14722
  3484
  3879
  595
  590
  78.72 %
  76.71 %
  18.17 %
  20.21 %
  3.10 %
  3.07 %
Home & Garden
  19587
  19521
  15483
  14951
  3527
  3997
  577
  573
  79.05 %
  76.59 %
  18.01 %
  20.48 %
  2.95 %
  2.94 %
Finance
  19523
  19058
  14003
  13242
  4834
  5097
  686
  719
  71.73 %
  69.48 %
  24.76 %
  26.74 %
  3.51 %
  3.77 %
Health
  19284
  19412
  14002
  13651
  4683
  5114
  599
  647
  72.61 %
  70.32 %
  24.28 %
  26.34 %
  3.11 %
  3.33 %
Pets
  18966
  18600
  14871
  14220
  3526
  3787
  569
  593
  78.41 %
  76.45 %
  18.59 %
  20.36 %
  3.00 %
  3.19 %
Sport & Fitness
  19022
  18792
  14216
  13673
  4125
  4461
  681
  658
  74.73 %
  72.76 %
  21.69 %
  23.74 %
  3.58 %
  3.50 %
Job & Career
  19122
  19010
  14138
  13695
  4283
  4616
  701
  699
  73.94 %
  72.04 %
  22.40 %
  24.28 %
  3.67 %
  3.68 %
Dating
  19131
  20030
  13313
  13370
  5142
  5933
  676
  727
  69.59 %
  66.75 %
  26.88 %
  29.62 %
  3.53 %
  3.63 %
Other
  18992
  19142
  14841
  14539
  3497
  3976
  654
  627
  78.14 %
  75.95 %
  18.41 %
  20.77 %
  3.44 %
  3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25476
  25050
  18287
  17390
  6309
  6729
  880
  931
  71.78 %
  69.42 %
  24.76 %
  26.86 %
  3.45 %
  3.72 %
Outlook Mail
  24255
  24353
  17667
  17242
  5741
  6251
  847
  860
  72.84 %
  70.80 %
  23.67 %
  25.67 %
  3.49 %
  3.53 %
Yahoo Mail
  25354
  25136
  19155
  18423
  5302
  5834
  897
  879
  75.55 %
  73.29 %
  20.91 %
  23.21 %
  3.54 %
  3.50 %
AOL Mail
  25013
  25225
  18922
  18499
  5245
  5877
  846
  849
  75.65 %
  73.34 %
  20.97 %
  23.30 %
  3.38 %
  3.37 %
Mail.com
  25526
  25262
  19533
  18731
  5140
  5662
  853
  869
  76.52 %
  74.15 %
  20.14 %
  22.41 %
  3.34 %
  3.44 %
Yandex Mail
  24784
  25029
  18366
  17995
  5564
  6144
  854
  890
  74.10 %
  71.90 %
  22.45 %
  24.55 %
  3.45 %
  3.56 %
GMX Mail
  24523
  25000
  18565
  18408
  5209
  5784
  749
  808
  75.70 %
  73.63 %
  21.24 %
  23.14 %
  3.05 %
  3.23 %
Zoho Mail
  25218
  25374
  19538
  18985
  4925
  5601
  755
  788
  77.48 %
  74.82 %
  19.53 %
  22.07 %
  2.99 %
  3.11 %
ProtonMail
  24674
  24538
  19079
  18412
  4891
  5364
  704
  762
  77.32 %
  75.03 %
  19.82 %
  21.86 %
  2.85 %
  3.11 %
Custom Mail
  24914
  24650
  19653
  18978
  4475
  4920
  786
  752
  78.88 %
  76.99 %
  17.96 %
  19.96 %
  3.15 %
  3.05 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.