Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.872 401.329	305.328 305.310	80.822 81.246	15.722 14.773

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.98 % 76.07 %	20.11 % 20.24 %	3.91 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31008 30997	24466 24500	5400 5482	1142 1015	78.90 % 79.04 %	17.41 % 17.69 %	3.68 % 3.27 %
Elektronics	30770 30962	23581 23813	6045 6061	1144 1088	76.64 % 76.91 %	19.65 % 19.58 %	3.72 % 3.51 %
Entertainment	30777 30509	23355 23092	6206 6234	1216 1183	75.88 % 75.69 %	20.16 % 20.43 %	3.95 % 3.88 %
Cosmetics & Beauty	31077 30907	23596 23473	6315 6300	1166 1134	75.93 % 75.95 %	20.32 % 20.38 %	3.75 % 3.67 %
Food & Drink	30807 31020	24286 24559	5393 5449	1128 1012	78.83 % 79.17 %	17.51 % 17.57 %	3.66 % 3.26 %
Home & Garden	31275 31268	24665 24723	5459 5543	1151 1002	78.86 % 79.07 %	17.45 % 17.73 %	3.68 % 3.20 %
Finance	31276 30796	22724 22417	7246 7124	1306 1255	72.66 % 72.79 %	23.17 % 23.13 %	4.18 % 4.08 %
Health	31054 31074	22858 22868	6995 7012	1201 1194	73.61 % 73.59 %	22.53 % 22.57 %	3.87 % 3.84 %
Pets	30765 30098	24038 23612	5583 5424	1144 1062	78.13 % 78.45 %	18.15 % 18.02 %	3.72 % 3.53 %
Sport & Fitness	30935 30302	23178 22798	6441 6332	1316 1172	74.92 % 75.24 %	20.82 % 20.90 %	4.25 % 3.87 %
Job & Career	30684 30670	22683 22759	6657 6634	1344 1277	73.92 % 74.21 %	21.70 % 21.63 %	4.38 % 4.16 %
Dating	30824 31848	21989 22560	7538 7984	1297 1304	71.34 % 70.84 %	24.45 % 25.07 %	4.21 % 4.09 %
Other	30620 30878	23909 24136	5544 5667	1167 1075	78.08 % 78.17 %	18.11 % 18.35 %	3.81 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40350 40064	29310 29112	9324 9307	1716 1645	72.64 % 72.66 %	23.11 % 23.23 %	4.25 % 4.11 %
Outlook Mail	39360 39528	28941 29115	8782 8828	1637 1585	73.53 % 73.66 %	22.31 % 22.33 %	4.16 % 4.01 %
Yahoo Mail	40247 39961	30412 30275	8147 8172	1688 1514	75.56 % 75.76 %	20.24 % 20.45 %	4.19 % 3.79 %
AOL Mail	40198 40186	30439 30427	8160 8261	1599 1498	75.72 % 75.72 %	20.30 % 20.56 %	3.98 % 3.73 %
Mail.com	40449 40130	31026 30774	7842 7877	1581 1479	76.70 % 76.69 %	19.39 % 19.63 %	3.91 % 3.69 %
Yandex Mail	39705 40132	29515 29886	8562 8701	1628 1545	74.34 % 74.47 %	21.56 % 21.68 %	4.10 % 3.85 %
GMX Mail	39590 39937	30335 30679	7795 7871	1460 1387	76.62 % 76.82 %	19.69 % 19.71 %	3.69 % 3.47 %
Zoho Mail	40240 40202	31267 31177	7507 7669	1466 1356	77.70 % 77.55 %	18.66 % 19.08 %	3.64 % 3.37 %
ProtonMail	39849 39363	31063 30704	7393 7311	1393 1348	77.95 % 78.00 %	18.55 % 18.57 %	3.50 % 3.42 %
Custom Mail	39842 39785	31478 31537	6923 6930	1441 1318	79.01 % 79.27 %	17.38 % 17.42 %	3.62 % 3.31 %
iCloud Mail	674 691	475 519	152 132	47 40	70.47 % 75.11 %	22.55 % 19.10 %	6.97 % 5.79 %
Tuta	680 651	526 539	120 92	34 20	77.35 % 82.80 %	17.65 % 14.13 %	5.00 % 3.07 %
Juno.com	688 699	541 566	115 95	32 38	78.63 % 80.97 %	16.72 % 13.59 %	4.65 % 5.44 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.