Clever Elements and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Clever Elements.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.827 392.522	298.503 298.269	79.081 79.869	15.243 14.384

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Clever Elements in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.99 % 75.99 %	20.13 % 20.35 %	3.88 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30308 30348	23919 23958	5281 5394	1108 996	78.92 % 78.94 %	17.42 % 17.77 %	3.66 % 3.28 %
Elektronics	30038 30284	23031 23270	5906 5960	1101 1054	76.67 % 76.84 %	19.66 % 19.68 %	3.67 % 3.48 %
Entertainment	30098 29867	22831 22576	6077 6135	1190 1156	75.86 % 75.59 %	20.19 % 20.54 %	3.95 % 3.87 %
Cosmetics & Beauty	30362 30216	23057 22908	6178 6193	1127 1115	75.94 % 75.81 %	20.35 % 20.50 %	3.71 % 3.69 %
Food & Drink	30095 30367	23733 24023	5271 5364	1091 980	78.86 % 79.11 %	17.51 % 17.66 %	3.63 % 3.23 %
Home & Garden	30599 30572	24141 24143	5339 5449	1119 980	78.89 % 78.97 %	17.45 % 17.82 %	3.66 % 3.21 %
Finance	30588 30139	22232 21917	7097 7003	1259 1219	72.68 % 72.72 %	23.20 % 23.24 %	4.12 % 4.04 %
Health	30336 30365	22322 22322	6850 6894	1164 1149	73.58 % 73.51 %	22.58 % 22.70 %	3.84 % 3.78 %
Pets	30105 29446	23519 23083	5468 5326	1118 1037	78.12 % 78.39 %	18.16 % 18.09 %	3.71 % 3.52 %
Sport & Fitness	30216 29599	22657 22242	6292 6216	1267 1141	74.98 % 75.14 %	20.82 % 21.00 %	4.19 % 3.85 %
Job & Career	30006 29976	22196 22223	6511 6512	1299 1241	73.97 % 74.14 %	21.70 % 21.72 %	4.33 % 4.14 %
Dating	30176 31155	21519 22021	7401 7861	1256 1273	71.31 % 70.68 %	24.53 % 25.23 %	4.16 % 4.09 %
Other	29900 30188	23346 23583	5410 5562	1144 1043	78.08 % 78.12 %	18.09 % 18.42 %	3.83 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Clever Elements.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39643 39349	28812 28577	9154 9163	1677 1609	72.68 % 72.62 %	23.09 % 23.29 %	4.23 % 4.09 %
Outlook Mail	38655 38915	28419 28632	8637 8728	1599 1555	73.52 % 73.58 %	22.34 % 22.43 %	4.14 % 4.00 %
Yahoo Mail	39546 39303	29876 29752	8011 8068	1659 1483	75.55 % 75.70 %	20.26 % 20.53 %	4.20 % 3.77 %
AOL Mail	39507 39551	29925 29911	8020 8161	1562 1479	75.75 % 75.63 %	20.30 % 20.63 %	3.95 % 3.74 %
Mail.com	39692 39448	30462 30226	7697 7774	1533 1448	76.75 % 76.62 %	19.39 % 19.71 %	3.86 % 3.67 %
Yandex Mail	39031 39389	29009 29314	8426 8571	1596 1504	74.32 % 74.42 %	21.59 % 21.76 %	4.09 % 3.82 %
GMX Mail	38854 39248	29775 30119	7663 7772	1416 1357	76.63 % 76.74 %	19.72 % 19.80 %	3.64 % 3.46 %
Zoho Mail	39566 39510	30749 30609	7387 7570	1430 1331	77.72 % 77.47 %	18.67 % 19.16 %	3.61 % 3.37 %
ProtonMail	39151 38705	30511 30162	7275 7223	1365 1320	77.93 % 77.93 %	18.58 % 18.66 %	3.49 % 3.41 %
Custom Mail	39182 39104	30965 30967	6811 6839	1406 1298	79.03 % 79.19 %	17.38 % 17.49 %	3.59 % 3.32 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.