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Clever Elements and MailChimp Email Deliverability Comparison

  Clever Elements
  MailChimp

In this comparison, the deliverability of Clever Elements and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Clever Elements than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.111
  277.139
  209.815
  205.299
  57.786
  62.304
  9.510
  9.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Clever Elements beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.72 %
  74.08 %
  20.85 %
  22.48 %
  3.43 %
  3.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Clever Elements is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21342
  21575
  16838
  16668
  3818
  4226
  686
  681
  78.90 %
  77.26 %
  17.89 %
  19.59 %
  3.21 %
  3.16 %
Elektronics
  21363
  21407
  16290
  16015
  4381
  4698
  692
  694
  76.25 %
  74.81 %
  20.51 %
  21.95 %
  3.24 %
  3.24 %
Entertainment
  21061
  21092
  15928
  15536
  4424
  4783
  709
  773
  75.63 %
  73.66 %
  21.01 %
  22.68 %
  3.37 %
  3.66 %
Cosmetics & Beauty
  21457
  21360
  16212
  15779
  4531
  4832
  714
  749
  75.56 %
  73.87 %
  21.12 %
  22.62 %
  3.33 %
  3.51 %
Food & Drink
  21269
  21278
  16755
  16462
  3821
  4150
  693
  666
  78.78 %
  77.37 %
  17.97 %
  19.50 %
  3.26 %
  3.13 %
Home & Garden
  21757
  21571
  17188
  16662
  3879
  4267
  690
  642
  79.00 %
  77.24 %
  17.83 %
  19.78 %
  3.17 %
  2.98 %
Finance
  21618
  21157
  15558
  14893
  5256
  5453
  804
  811
  71.97 %
  70.39 %
  24.31 %
  25.77 %
  3.72 %
  3.83 %
Health
  21429
  21493
  15624
  15280
  5099
  5451
  706
  762
  72.91 %
  71.09 %
  23.79 %
  25.36 %
  3.29 %
  3.55 %
Pets
  21077
  20682
  16515
  15927
  3893
  4076
  669
  679
  78.36 %
  77.01 %
  18.47 %
  19.71 %
  3.17 %
  3.28 %
Sport & Fitness
  21230
  20886
  15887
  15354
  4545
  4798
  798
  734
  74.83 %
  73.51 %
  21.41 %
  22.97 %
  3.76 %
  3.51 %
Job & Career
  21209
  21164
  15694
  15371
  4708
  4984
  807
  809
  74.00 %
  72.63 %
  22.20 %
  23.55 %
  3.80 %
  3.82 %
Dating
  21213
  22185
  14859
  15052
  5568
  6305
  786
  828
  70.05 %
  67.85 %
  26.25 %
  28.42 %
  3.71 %
  3.73 %
Other
  21086
  21289
  16467
  16300
  3863
  4281
  756
  708
  78.09 %
  76.57 %
  18.32 %
  20.11 %
  3.59 %
  3.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Clever Elements is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28164
  27754
  20286
  19499
  6849
  7186
  1029
  1069
  72.03 %
  70.26 %
  24.32 %
  25.89 %
  3.65 %
  3.85 %
Outlook Mail
  27003
  27167
  19697
  19448
  6286
  6731
  1020
  988
  72.94 %
  71.59 %
  23.28 %
  24.78 %
  3.78 %
  3.64 %
Yahoo Mail
  28074
  27862
  21200
  20614
  5818
  6257
  1056
  991
  75.51 %
  73.99 %
  20.72 %
  22.46 %
  3.76 %
  3.56 %
AOL Mail
  27738
  28028
  21000
  20745
  5768
  6320
  970
  963
  75.71 %
  74.02 %
  20.79 %
  22.55 %
  3.50 %
  3.44 %
Mail.com
  28297
  27985
  21692
  20948
  5640
  6061
  965
  976
  76.66 %
  74.85 %
  19.93 %
  21.66 %
  3.41 %
  3.49 %
Yandex Mail
  27596
  27773
  20472
  20140
  6121
  6607
  1003
  1026
  74.18 %
  72.52 %
  22.18 %
  23.79 %
  3.63 %
  3.69 %
GMX Mail
  27197
  27692
  20660
  20643
  5664
  6149
  873
  900
  75.96 %
  74.54 %
  20.83 %
  22.20 %
  3.21 %
  3.25 %
Zoho Mail
  27943
  28148
  21695
  21272
  5382
  5984
  866
  892
  77.64 %
  75.57 %
  19.26 %
  21.26 %
  3.10 %
  3.17 %
ProtonMail
  27408
  27292
  21252
  20707
  5331
  5720
  825
  865
  77.54 %
  75.87 %
  19.45 %
  20.96 %
  3.01 %
  3.17 %
Custom Mail
  27691
  27438
  21861
  21283
  4927
  5289
  903
  866
  78.95 %
  77.57 %
  17.79 %
  19.28 %
  3.26 %
  3.16 %

Compare Clever Elements with other providers

Compare the email deliverability of Clever Elements with other providers.