Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.721 305.173	235.814 225.338	60.351 68.845	8.556 10.990

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.39 % 73.84 %	19.81 % 22.56 %	2.81 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23130 23563	18714 18204	3819 4586	597 773	80.91 % 77.26 %	16.51 % 19.46 %	2.58 % 3.28 %
Elektronics	23500 23496	18333 17486	4551 5193	616 817	78.01 % 74.42 %	19.37 % 22.10 %	2.62 % 3.48 %
Entertainment	23338 23498	18045 17233	4649 5417	644 848	77.32 % 73.34 %	19.92 % 23.05 %	2.76 % 3.61 %
Cosmetics & Beauty	23538 23470	18177 17232	4675 5337	686 901	77.22 % 73.42 %	19.86 % 22.74 %	2.91 % 3.84 %
Food & Drink	23352 24019	18800 18447	4004 4799	548 773	80.51 % 76.80 %	17.15 % 19.98 %	2.35 % 3.22 %
Home & Garden	23363 23790	18837 18342	3962 4694	564 754	80.63 % 77.10 %	16.96 % 19.73 %	2.41 % 3.17 %
Finance	23452 23413	17247 16468	5441 5996	764 949	73.54 % 70.34 %	23.20 % 25.61 %	3.26 % 4.05 %
Health	23483 23397	17474 16568	5312 5929	697 900	74.41 % 70.81 %	22.62 % 25.34 %	2.97 % 3.85 %
Pets	23319 23621	18649 18002	4059 4827	611 792	79.97 % 76.21 %	17.41 % 20.44 %	2.62 % 3.35 %
Sport & Fitness	23619 23079	18133 16895	4821 5305	665 879	76.77 % 73.21 %	20.41 % 22.99 %	2.82 % 3.81 %
Job & Career	23541 23279	17729 16796	5046 5584	766 899	75.31 % 72.15 %	21.43 % 23.99 %	3.25 % 3.86 %
Dating	23280 23197	16724 15875	5791 6429	765 893	71.84 % 68.44 %	24.88 % 27.71 %	3.29 % 3.85 %
Other	23806 23351	18952 17790	4221 4749	633 812	79.61 % 76.19 %	17.73 % 20.34 %	2.66 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30211 31187	22384 21829	6893 8150	934 1208	74.09 % 69.99 %	22.82 % 26.13 %	3.09 % 3.87 %
Outlook Mail	30578 29773	22794 21287	6826 7328	958 1158	74.54 % 71.50 %	22.32 % 24.61 %	3.13 % 3.89 %
Yahoo Mail	30063 30099	23256 22262	5931 6734	876 1103	77.36 % 73.96 %	19.73 % 22.37 %	2.91 % 3.66 %
AOL Mail	30675 31110	23727 22831	6060 7108	888 1171	77.35 % 73.39 %	19.76 % 22.85 %	2.89 % 3.76 %
Mail.com	30480 30531	23979 22890	5688 6583	813 1058	78.67 % 74.97 %	18.66 % 21.56 %	2.67 % 3.47 %
Yandex Mail	30459 30309	23029 21882	6461 7262	969 1165	75.61 % 72.20 %	21.21 % 23.96 %	3.18 % 3.84 %
GMX Mail	30901 30455	23973 22672	6138 6779	790 1004	77.58 % 74.44 %	19.86 % 22.26 %	2.56 % 3.30 %
Zoho Mail	30069 30325	23870 22978	5412 6312	787 1035	79.38 % 75.77 %	18.00 % 20.81 %	2.62 % 3.41 %
ProtonMail	30827 30682	24355 23105	5716 6530	756 1047	79.01 % 75.30 %	18.54 % 21.28 %	2.45 % 3.41 %
Custom Mail	30458 30702	24447 23602	5226 6059	785 1041	80.26 % 76.87 %	17.16 % 19.73 %	2.58 % 3.39 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.