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Mailjet and SendInBlue Email Deliverability Comparison

  Mailjet
  SendInBlue

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.917
  113.949
  74.963
  71.091
  36.949
  39.710
  2.005
  3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox Rate Spam Rate Lost Rate
  65.80 %
  62.39 %
  32.44 %
  34.85 %
  1.76 %
  2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8273
  8813
  5845
  5942
  2286
  2630
  142
  241
  70.65 %
  67.42 %
  27.63 %
  29.84 %
  1.72 %
  2.73 %
Elektronics
  8684
  8771
  5674
  5438
  2864
  3090
  146
  243
  65.34 %
  62.00 %
  32.98 %
  35.23 %
  1.68 %
  2.77 %
Entertainment
  8589
  8983
  5608
  5544
  2821
  3190
  160
  249
  65.29 %
  61.72 %
  32.84 %
  35.51 %
  1.86 %
  2.77 %
Cosmetics & Beauty
  8792
  8735
  5777
  5419
  2863
  3072
  152
  244
  65.71 %
  62.04 %
  32.56 %
  35.17 %
  1.73 %
  2.79 %
Food & Drink
  8947
  9406
  6275
  6288
  2515
  2862
  157
  256
  70.14 %
  66.85 %
  28.11 %
  30.43 %
  1.75 %
  2.72 %
Home & Garden
  8872
  8835
  6247
  5895
  2467
  2697
  158
  243
  70.41 %
  66.72 %
  27.81 %
  30.53 %
  1.78 %
  2.75 %
Finance
  8737
  8472
  5269
  4842
  3313
  3397
  155
  233
  60.31 %
  57.15 %
  37.92 %
  40.10 %
  1.77 %
  2.75 %
Health
  8801
  8826
  5309
  5022
  3337
  3561
  155
  243
  60.32 %
  56.90 %
  37.92 %
  40.35 %
  1.76 %
  2.75 %
Pets
  8659
  8895
  6087
  5935
  2412
  2717
  160
  243
  70.30 %
  66.72 %
  27.86 %
  30.55 %
  1.85 %
  2.73 %
Sport & Fitness
  8727
  8178
  5729
  5075
  2849
  2876
  149
  227
  65.65 %
  62.06 %
  32.65 %
  35.17 %
  1.71 %
  2.78 %
Job & Career
  8993
  8683
  5861
  5388
  2967
  3053
  165
  242
  65.17 %
  62.05 %
  32.99 %
  35.16 %
  1.83 %
  2.79 %
Dating
  8654
  8596
  4813
  4453
  3691
  3906
  150
  237
  55.62 %
  51.80 %
  42.65 %
  45.44 %
  1.73 %
  2.76 %
Other
  9189
  8756
  6469
  5850
  2564
  2659
  156
  247
  70.40 %
  66.81 %
  27.90 %
  30.37 %
  1.70 %
  2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11124
  12119
  6708
  6872
  4222
  4910
  194
  337
  60.30 %
  56.70 %
  37.95 %
  40.51 %
  1.74 %
  2.78 %
Outlook Mail
  11546
  10600
  7178
  6228
  4160
  4080
  208
  292
  62.17 %
  58.75 %
  36.03 %
  38.49 %
  1.80 %
  2.75 %
Yahoo Mail
  10991
  10888
  7347
  6937
  3455
  3647
  189
  304
  66.85 %
  63.71 %
  31.43 %
  33.50 %
  1.72 %
  2.79 %
AOL Mail
  11571
  11897
  7795
  7544
  3574
  4028
  202
  325
  67.37 %
  63.41 %
  30.89 %
  33.86 %
  1.75 %
  2.73 %
Mail.com
  11251
  11371
  7667
  7348
  3389
  3709
  195
  314
  68.15 %
  64.62 %
  30.12 %
  32.62 %
  1.73 %
  2.76 %
Yandex Mail
  11384
  11430
  7400
  7048
  3792
  4063
  192
  319
  65.00 %
  61.66 %
  33.31 %
  35.55 %
  1.69 %
  2.79 %
GMX Mail
  11769
  11194
  7533
  6800
  4024
  4085
  212
  309
  64.01 %
  60.75 %
  34.19 %
  36.49 %
  1.80 %
  2.76 %
Zoho Mail
  11079
  11196
  7571
  7238
  3310
  3652
  198
  306
  68.34 %
  64.65 %
  29.88 %
  32.62 %
  1.79 %
  2.73 %
ProtonMail
  11603
  11640
  7660
  7320
  3741
  4002
  202
  318
  66.02 %
  62.89 %
  32.24 %
  34.38 %
  1.74 %
  2.73 %
Custom Mail
  11599
  11614
  8104
  7756
  3282
  3534
  213
  324
  69.87 %
  66.78 %
  28.30 %
  30.43 %
  1.84 %
  2.79 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.