Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.949 250.770	189.572 181.359	53.717 60.618	6.660 8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.84 % 72.32 %	21.49 % 24.17 %	2.66 % 3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18857 19330	14987 14674	3385 4026	485 630	79.48 % 75.91 %	17.95 % 20.83 %	2.57 % 3.26 %
Elektronics	19291 19256	14733 14028	4074 4588	484 640	76.37 % 72.85 %	21.12 % 23.83 %	2.51 % 3.32 %
Entertainment	19096 19383	14461 13883	4133 4791	502 709	75.73 % 71.62 %	21.64 % 24.72 %	2.63 % 3.66 %
Cosmetics & Beauty	19272 19262	14582 13852	4157 4689	533 721	75.66 % 71.91 %	21.57 % 24.34 %	2.77 % 3.74 %
Food & Drink	19194 19914	15177 15015	3581 4265	436 634	79.07 % 75.40 %	18.66 % 21.42 %	2.27 % 3.18 %
Home & Garden	19162 19536	15193 14787	3532 4137	437 612	79.29 % 75.69 %	18.43 % 21.18 %	2.28 % 3.13 %
Finance	19269 19209	13840 13199	4847 5272	582 738	71.83 % 68.71 %	25.15 % 27.45 %	3.02 % 3.84 %
Health	19359 19197	14051 13237	4764 5255	544 705	72.58 % 68.95 %	24.61 % 27.37 %	2.81 % 3.67 %
Pets	19097 19407	15036 14558	3591 4222	470 627	78.73 % 75.01 %	18.80 % 21.76 %	2.46 % 3.23 %
Sport & Fitness	19269 18861	14512 13543	4244 4618	513 700	75.31 % 71.80 %	22.03 % 24.48 %	2.66 % 3.71 %
Job & Career	19470 19053	14392 13495	4470 4854	608 704	73.92 % 70.83 %	22.96 % 25.48 %	3.12 % 3.69 %
Dating	18990 19151	13233 12686	5184 5739	573 726	69.68 % 66.24 %	27.30 % 29.97 %	3.02 % 3.79 %
Other	19623 19211	15375 14402	3755 4162	493 647	78.35 % 74.97 %	19.14 % 21.66 %	2.51 % 3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24810 25876	17912 17674	6163 7250	735 952	72.20 % 68.30 %	24.84 % 28.02 %	2.96 % 3.68 %
Outlook Mail	25061 24410	18269 17082	6055 6425	737 903	72.90 % 69.98 %	24.16 % 26.32 %	2.94 % 3.70 %
Yahoo Mail	24521 24655	18629 17909	5215 5862	677 884	75.97 % 72.64 %	21.27 % 23.78 %	2.76 % 3.59 %
AOL Mail	25152 25530	19111 18364	5352 6218	689 948	75.98 % 71.93 %	21.28 % 24.36 %	2.74 % 3.71 %
Mail.com	24994 25223	19332 18567	5036 5802	626 854	77.35 % 73.61 %	20.15 % 23.00 %	2.50 % 3.39 %
Yandex Mail	25017 24896	18569 17630	5701 6350	747 916	74.23 % 70.81 %	22.79 % 25.51 %	2.99 % 3.68 %
GMX Mail	25319 24852	19172 18045	5530 6002	617 805	75.72 % 72.61 %	21.84 % 24.15 %	2.44 % 3.24 %
Zoho Mail	24786 24884	19332 18486	4831 5565	623 833	78.00 % 74.29 %	19.49 % 22.36 %	2.51 % 3.35 %
ProtonMail	25309 25162	19541 18511	5163 5806	605 845	77.21 % 73.57 %	20.40 % 23.07 %	2.39 % 3.36 %
Custom Mail	24980 25282	19705 19091	4671 5338	604 853	78.88 % 75.51 %	18.70 % 21.11 %	2.42 % 3.37 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.