Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
345.362 345.929	270.071 258.279	65.420 74.982	9.871 12.668

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.20 % 74.66 %	18.94 % 21.68 %	2.86 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26290 26645	21452 20756	4153 4989	685 900	81.60 % 77.90 %	15.80 % 18.72 %	2.61 % 3.38 %
Elektronics	26538 26570	20925 20012	4902 5628	711 930	78.85 % 75.32 %	18.47 % 21.18 %	2.68 % 3.50 %
Entertainment	26494 26650	20706 19784	5046 5891	742 975	78.15 % 74.24 %	19.05 % 22.11 %	2.80 % 3.66 %
Cosmetics & Beauty	26702 26542	20843 19715	5073 5798	786 1029	78.06 % 74.28 %	19.00 % 21.84 %	2.94 % 3.88 %
Food & Drink	26508 27219	21531 21108	4333 5223	644 888	81.22 % 77.55 %	16.35 % 19.19 %	2.43 % 3.26 %
Home & Garden	26376 27012	21450 21027	4281 5117	645 868	81.32 % 77.84 %	16.23 % 18.94 %	2.45 % 3.21 %
Finance	26607 26563	19840 18924	5901 6534	866 1105	74.57 % 71.24 %	22.18 % 24.60 %	3.25 % 4.16 %
Health	26547 26596	20009 19098	5727 6453	811 1045	75.37 % 71.81 %	21.57 % 24.26 %	3.05 % 3.93 %
Pets	26635 26848	21474 20660	4446 5281	715 907	80.62 % 76.95 %	16.69 % 19.67 %	2.68 % 3.38 %
Sport & Fitness	26663 26194	20654 19373	5231 5811	778 1010	77.46 % 73.96 %	19.62 % 22.18 %	2.92 % 3.86 %
Job & Career	26662 26452	20275 19283	5501 6129	886 1040	76.04 % 72.90 %	20.63 % 23.17 %	3.32 % 3.93 %
Dating	26364 26286	19248 18288	6241 6958	875 1040	73.01 % 69.57 %	23.67 % 26.47 %	3.32 % 3.96 %
Other	26976 26352	21664 20251	4585 5170	727 931	80.31 % 76.85 %	17.00 % 19.62 %	2.69 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34269 35333	25725 25054	7469 8857	1075 1422	75.07 % 70.91 %	21.80 % 25.07 %	3.14 % 4.02 %
Outlook Mail	34480 33820	25998 24489	7379 8007	1103 1324	75.40 % 72.41 %	21.40 % 23.68 %	3.20 % 3.91 %
Yahoo Mail	34226 34245	26740 25553	6481 7394	1005 1298	78.13 % 74.62 %	18.94 % 21.59 %	2.94 % 3.79 %
AOL Mail	34668 35036	27044 25972	6589 7727	1035 1337	78.01 % 74.13 %	19.01 % 22.05 %	2.99 % 3.82 %
Mail.com	34618 34598	27466 26191	6200 7180	952 1227	79.34 % 75.70 %	17.91 % 20.75 %	2.75 % 3.55 %
Yandex Mail	34461 34445	26303 25144	7034 7959	1124 1342	76.33 % 73.00 %	20.41 % 23.11 %	3.26 % 3.90 %
GMX Mail	35061 34449	27543 25977	6602 7324	916 1148	78.56 % 75.41 %	18.83 % 21.26 %	2.61 % 3.33 %
Zoho Mail	34074 34359	27329 26314	5855 6862	890 1183	80.20 % 76.59 %	17.18 % 19.97 %	2.61 % 3.44 %
ProtonMail	34892 34790	27873 26521	6152 7068	867 1201	79.88 % 76.23 %	17.63 % 20.32 %	2.48 % 3.45 %
Custom Mail	34613 34854	28050 27064	5659 6604	904 1186	81.04 % 77.65 %	16.35 % 18.95 %	2.61 % 3.40 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.