Mailjet and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.721
305.173
|
235.814
225.338
|
60.351
68.845
|
8.556
10.990
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.39 %
73.84 %
|
19.81 %
22.56 %
|
2.81 %
3.60 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23130
23563
|
18714
18204
|
3819
4586
|
597
773
|
80.91 %
77.26 %
|
16.51 %
19.46 %
|
2.58 %
3.28 %
|
Elektronics |
23500
23496
|
18333
17486
|
4551
5193
|
616
817
|
78.01 %
74.42 %
|
19.37 %
22.10 %
|
2.62 %
3.48 %
|
Entertainment |
23338
23498
|
18045
17233
|
4649
5417
|
644
848
|
77.32 %
73.34 %
|
19.92 %
23.05 %
|
2.76 %
3.61 %
|
Cosmetics & Beauty |
23538
23470
|
18177
17232
|
4675
5337
|
686
901
|
77.22 %
73.42 %
|
19.86 %
22.74 %
|
2.91 %
3.84 %
|
Food & Drink |
23352
24019
|
18800
18447
|
4004
4799
|
548
773
|
80.51 %
76.80 %
|
17.15 %
19.98 %
|
2.35 %
3.22 %
|
Home & Garden |
23363
23790
|
18837
18342
|
3962
4694
|
564
754
|
80.63 %
77.10 %
|
16.96 %
19.73 %
|
2.41 %
3.17 %
|
Finance |
23452
23413
|
17247
16468
|
5441
5996
|
764
949
|
73.54 %
70.34 %
|
23.20 %
25.61 %
|
3.26 %
4.05 %
|
Health |
23483
23397
|
17474
16568
|
5312
5929
|
697
900
|
74.41 %
70.81 %
|
22.62 %
25.34 %
|
2.97 %
3.85 %
|
Pets |
23319
23621
|
18649
18002
|
4059
4827
|
611
792
|
79.97 %
76.21 %
|
17.41 %
20.44 %
|
2.62 %
3.35 %
|
Sport & Fitness |
23619
23079
|
18133
16895
|
4821
5305
|
665
879
|
76.77 %
73.21 %
|
20.41 %
22.99 %
|
2.82 %
3.81 %
|
Job & Career |
23541
23279
|
17729
16796
|
5046
5584
|
766
899
|
75.31 %
72.15 %
|
21.43 %
23.99 %
|
3.25 %
3.86 %
|
Dating |
23280
23197
|
16724
15875
|
5791
6429
|
765
893
|
71.84 %
68.44 %
|
24.88 %
27.71 %
|
3.29 %
3.85 %
|
Other |
23806
23351
|
18952
17790
|
4221
4749
|
633
812
|
79.61 %
76.19 %
|
17.73 %
20.34 %
|
2.66 %
3.48 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30211
31187
|
22384
21829
|
6893
8150
|
934
1208
|
74.09 %
69.99 %
|
22.82 %
26.13 %
|
3.09 %
3.87 %
|
Outlook Mail |
30578
29773
|
22794
21287
|
6826
7328
|
958
1158
|
74.54 %
71.50 %
|
22.32 %
24.61 %
|
3.13 %
3.89 %
|
Yahoo Mail |
30063
30099
|
23256
22262
|
5931
6734
|
876
1103
|
77.36 %
73.96 %
|
19.73 %
22.37 %
|
2.91 %
3.66 %
|
AOL Mail |
30675
31110
|
23727
22831
|
6060
7108
|
888
1171
|
77.35 %
73.39 %
|
19.76 %
22.85 %
|
2.89 %
3.76 %
|
Mail.com |
30480
30531
|
23979
22890
|
5688
6583
|
813
1058
|
78.67 %
74.97 %
|
18.66 %
21.56 %
|
2.67 %
3.47 %
|
Yandex Mail |
30459
30309
|
23029
21882
|
6461
7262
|
969
1165
|
75.61 %
72.20 %
|
21.21 %
23.96 %
|
3.18 %
3.84 %
|
GMX Mail |
30901
30455
|
23973
22672
|
6138
6779
|
790
1004
|
77.58 %
74.44 %
|
19.86 %
22.26 %
|
2.56 %
3.30 %
|
Zoho Mail |
30069
30325
|
23870
22978
|
5412
6312
|
787
1035
|
79.38 %
75.77 %
|
18.00 %
20.81 %
|
2.62 %
3.41 %
|
ProtonMail |
30827
30682
|
24355
23105
|
5716
6530
|
756
1047
|
79.01 %
75.30 %
|
18.54 %
21.28 %
|
2.45 %
3.41 %
|
Custom Mail |
30458
30702
|
24447
23602
|
5226
6059
|
785
1041
|
80.26 %
76.87 %
|
17.16 %
19.73 %
|
2.58 %
3.39 %
|
Compare Mailjet with other providers
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