Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.264 278.030	212.611 203.359	57.052 64.743	7.601 9.928

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.68 % 73.14 %	20.58 % 23.29 %	2.74 % 3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21015 21404	16870 16402	3609 4300	536 702	80.28 % 76.63 %	17.17 % 20.09 %	2.55 % 3.28 %
Elektronics	21400 21357	16534 15736	4311 4886	555 735	77.26 % 73.68 %	20.14 % 22.88 %	2.59 % 3.44 %
Entertainment	21202 21498	16233 15604	4392 5114	577 780	76.56 % 72.58 %	20.72 % 23.79 %	2.72 % 3.63 %
Cosmetics & Beauty	21440 21378	16408 15540	4423 5013	609 825	76.53 % 72.69 %	20.63 % 23.45 %	2.84 % 3.86 %
Food & Drink	21295 21985	17010 16739	3798 4540	487 706	79.88 % 76.14 %	17.84 % 20.65 %	2.29 % 3.21 %
Home & Garden	21307 21694	17052 16588	3756 4422	499 684	80.03 % 76.46 %	17.63 % 20.38 %	2.34 % 3.15 %
Finance	21333 21326	15514 14843	5145 5633	674 850	72.72 % 69.60 %	24.12 % 26.41 %	3.16 % 3.99 %
Health	21306 21280	15660 14881	5025 5593	621 806	73.50 % 69.93 %	23.58 % 26.28 %	2.91 % 3.79 %
Pets	21194 21496	16833 16265	3822 4520	539 711	79.42 % 75.67 %	18.03 % 21.03 %	2.54 % 3.31 %
Sport & Fitness	21422 20966	16305 15226	4531 4960	586 780	76.11 % 72.62 %	21.15 % 23.66 %	2.74 % 3.72 %
Job & Career	21507 21143	16052 15119	4762 5213	693 811	74.64 % 71.51 %	22.14 % 24.66 %	3.22 % 3.84 %
Dating	21133 21164	14975 14266	5489 6085	669 813	70.86 % 67.41 %	25.97 % 28.75 %	3.17 % 3.84 %
Other	21710 21339	17165 16150	3989 4464	556 725	79.06 % 75.68 %	18.37 % 20.92 %	2.56 % 3.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27468 28569	20119 19773	6524 7706	825 1090	73.25 % 69.21 %	23.75 % 26.97 %	3.00 % 3.82 %
Outlook Mail	27818 27133	20526 19222	6446 6882	846 1029	73.79 % 70.84 %	23.17 % 25.36 %	3.04 % 3.79 %
Yahoo Mail	27323 27373	20963 20085	5581 6297	779 991	76.72 % 73.38 %	20.43 % 23.00 %	2.85 % 3.62 %
AOL Mail	27833 28334	21344 20601	5698 6664	791 1069	76.69 % 72.71 %	20.47 % 23.52 %	2.84 % 3.77 %
Mail.com	27830 27852	21732 20715	5375 6190	723 947	78.09 % 74.38 %	19.31 % 22.22 %	2.60 % 3.40 %
Yandex Mail	27676 27608	20741 19758	6075 6801	860 1049	74.94 % 71.57 %	21.95 % 24.63 %	3.11 % 3.80 %
GMX Mail	28130 27673	21589 20370	5837 6393	704 910	76.75 % 73.61 %	20.75 % 23.10 %	2.50 % 3.29 %
Zoho Mail	27384 27567	21572 20697	5119 5934	693 936	78.78 % 75.08 %	18.69 % 21.53 %	2.53 % 3.40 %
ProtonMail	28068 27934	21933 20804	5442 6175	693 955	78.14 % 74.48 %	19.39 % 22.11 %	2.47 % 3.42 %
Custom Mail	27734 27987	22092 21334	4955 5701	687 952	79.66 % 76.23 %	17.87 % 20.37 %	2.48 % 3.40 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.