Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.368 393.672	310.463 296.739	71.372 82.307	11.533 14.626

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 75.38 %	18.14 % 20.91 %	2.93 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29964 30274	24634 23775	4541 5473	789 1026	82.21 % 78.53 %	15.15 % 18.08 %	2.63 % 3.39 %
Elektronics	30248 30223	24090 23017	5339 6154	819 1052	79.64 % 76.16 %	17.65 % 20.36 %	2.71 % 3.48 %
Entertainment	30038 30317	23697 22736	5479 6463	862 1118	78.89 % 74.99 %	18.24 % 21.32 %	2.87 % 3.69 %
Cosmetics & Beauty	30421 30260	23976 22698	5540 6374	905 1188	78.81 % 75.01 %	18.21 % 21.06 %	2.97 % 3.93 %
Food & Drink	30163 30942	24686 24208	4725 5712	752 1022	81.84 % 78.24 %	15.66 % 18.46 %	2.49 % 3.30 %
Home & Garden	30082 30694	24673 24073	4665 5614	744 1007	82.02 % 78.43 %	15.51 % 18.29 %	2.47 % 3.28 %
Finance	30343 30341	22877 21846	6435 7200	1031 1295	75.39 % 72.00 %	21.21 % 23.73 %	3.40 % 4.27 %
Health	30278 30289	23095 22012	6230 7063	953 1214	76.28 % 72.67 %	20.58 % 23.32 %	3.15 % 4.01 %
Pets	30382 30566	24693 23698	4869 5816	820 1052	81.28 % 77.53 %	16.03 % 19.03 %	2.70 % 3.44 %
Sport & Fitness	30429 29824	23760 22242	5739 6407	930 1175	78.08 % 74.58 %	18.86 % 21.48 %	3.06 % 3.94 %
Job & Career	30253 30064	23201 22082	6015 6763	1037 1219	76.69 % 73.45 %	19.88 % 22.50 %	3.43 % 4.05 %
Dating	30154 29913	22326 21140	6795 7581	1033 1192	74.04 % 70.67 %	22.53 % 25.34 %	3.43 % 3.98 %
Other	30613 29965	24755 23212	5000 5687	858 1066	80.86 % 77.46 %	16.33 % 18.98 %	2.80 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39147 40208	29726 28900	8158 9689	1263 1619	75.93 % 71.88 %	20.84 % 24.10 %	3.23 % 4.03 %
Outlook Mail	39358 38653	29995 28264	8070 8822	1293 1567	76.21 % 73.12 %	20.50 % 22.82 %	3.29 % 4.05 %
Yahoo Mail	38986 38948	30720 29323	7092 8157	1174 1468	78.80 % 75.29 %	18.19 % 20.94 %	3.01 % 3.77 %
AOL Mail	39474 39683	31058 29658	7225 8474	1191 1551	78.68 % 74.74 %	18.30 % 21.35 %	3.02 % 3.91 %
Mail.com	39467 39394	31572 30076	6790 7901	1105 1417	80.00 % 76.35 %	17.20 % 20.06 %	2.80 % 3.60 %
Yandex Mail	39249 39304	30216 28975	7712 8794	1321 1535	76.99 % 73.72 %	19.65 % 22.37 %	3.37 % 3.91 %
GMX Mail	39939 39192	31733 29837	7142 7995	1064 1360	79.45 % 76.13 %	17.88 % 20.40 %	2.66 % 3.47 %
Zoho Mail	38813 39078	31382 30189	6380 7527	1051 1362	80.85 % 77.25 %	16.44 % 19.26 %	2.71 % 3.49 %
ProtonMail	39592 39631	31923 30520	6645 7715	1024 1396	80.63 % 77.01 %	16.78 % 19.47 %	2.59 % 3.52 %
Custom Mail	39343 39581	32138 30997	6158 7233	1047 1351	81.69 % 78.31 %	15.65 % 18.27 %	2.66 % 3.41 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.