Mailjet and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
372.792
373.154
|
293.262
280.139
|
68.748
79.229
|
10.782
13.786
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.67 %
75.07 %
|
18.44 %
21.23 %
|
2.89 %
3.69 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28378
28716
|
23271
22471
|
4365
5273
|
742
972
|
82.00 %
78.25 %
|
15.38 %
18.36 %
|
2.61 %
3.38 %
|
Elektronics |
28646
28635
|
22735
21701
|
5144
5929
|
767
1005
|
79.37 %
75.78 %
|
17.96 %
20.71 %
|
2.68 %
3.51 %
|
Entertainment |
28493
28745
|
22403
21469
|
5285
6226
|
805
1050
|
78.63 %
74.69 %
|
18.55 %
21.66 %
|
2.83 %
3.65 %
|
Cosmetics & Beauty |
28869
28662
|
22669
21403
|
5340
6130
|
860
1129
|
78.52 %
74.67 %
|
18.50 %
21.39 %
|
2.98 %
3.94 %
|
Food & Drink |
28546
29330
|
23307
22872
|
4542
5503
|
697
955
|
81.65 %
77.98 %
|
15.91 %
18.76 %
|
2.44 %
3.26 %
|
Home & Garden |
28516
29075
|
23324
22730
|
4497
5401
|
695
944
|
81.79 %
78.18 %
|
15.77 %
18.58 %
|
2.44 %
3.25 %
|
Finance |
28773
28724
|
21612
20582
|
6204
6921
|
957
1221
|
75.11 %
71.65 %
|
21.56 %
24.09 %
|
3.33 %
4.25 %
|
Health |
28685
28737
|
21792
20783
|
6010
6808
|
883
1146
|
75.97 %
72.32 %
|
20.95 %
23.69 %
|
3.08 %
3.99 %
|
Pets |
28765
28992
|
23303
22399
|
4685
5597
|
777
996
|
81.01 %
77.26 %
|
16.29 %
19.31 %
|
2.70 %
3.44 %
|
Sport & Fitness |
28767
28287
|
22398
21019
|
5509
6158
|
860
1110
|
77.86 %
74.31 %
|
19.15 %
21.77 %
|
2.99 %
3.92 %
|
Job & Career |
28694
28529
|
21944
20891
|
5785
6500
|
965
1138
|
76.48 %
73.23 %
|
20.16 %
22.78 %
|
3.36 %
3.99 %
|
Dating |
28515
28327
|
20993
19895
|
6551
7316
|
971
1116
|
73.62 %
70.23 %
|
22.97 %
25.83 %
|
3.41 %
3.94 %
|
Other |
29145
28395
|
23511
21924
|
4831
5467
|
803
1004
|
80.67 %
77.21 %
|
16.58 %
19.25 %
|
2.76 %
3.54 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37096
38127
|
28056
27258
|
7862
9341
|
1178
1528
|
75.63 %
71.49 %
|
21.19 %
24.50 %
|
3.18 %
4.01 %
|
Outlook Mail |
37300
36633
|
28328
26696
|
7769
8489
|
1203
1448
|
75.95 %
72.87 %
|
20.83 %
23.17 %
|
3.23 %
3.95 %
|
Yahoo Mail |
37002
36922
|
29071
27694
|
6836
7838
|
1095
1390
|
78.57 %
75.01 %
|
18.47 %
21.23 %
|
2.96 %
3.76 %
|
AOL Mail |
37427
37682
|
29368
28061
|
6946
8159
|
1113
1462
|
78.47 %
74.47 %
|
18.56 %
21.65 %
|
2.97 %
3.88 %
|
Mail.com |
37336
37345
|
29774
28402
|
6521
7601
|
1041
1342
|
79.75 %
76.05 %
|
17.47 %
20.35 %
|
2.79 %
3.59 %
|
Yandex Mail |
37166
37238
|
28519
27334
|
7410
8444
|
1237
1460
|
76.73 %
73.40 %
|
19.94 %
22.68 %
|
3.33 %
3.92 %
|
GMX Mail |
37838
37207
|
29942
28212
|
6901
7720
|
995
1275
|
79.13 %
75.82 %
|
18.24 %
20.75 %
|
2.63 %
3.43 %
|
Zoho Mail |
36809
37035
|
29678
28499
|
6152
7247
|
979
1289
|
80.63 %
76.95 %
|
16.71 %
19.57 %
|
2.66 %
3.48 %
|
ProtonMail |
37533
37426
|
30157
28687
|
6420
7424
|
956
1315
|
80.35 %
76.65 %
|
17.10 %
19.84 %
|
2.55 %
3.51 %
|
Custom Mail |
37285
37539
|
30369
29296
|
5931
6966
|
985
1277
|
81.45 %
78.04 %
|
15.91 %
18.56 %
|
2.64 %
3.40 %
|
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