Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.718 223.604	166.851 159.450	50.181 56.565	5.686 7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.92 % 71.31 %	22.53 % 25.30 %	2.55 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16621 17267	13070 12959	3139 3754	412 554	78.64 % 75.05 %	18.89 % 21.74 %	2.48 % 3.21 %
Elektronics	17097 17121	12881 12273	3811 4291	405 557	75.34 % 71.68 %	22.29 % 25.06 %	2.37 % 3.25 %
Entertainment	17071 17335	12762 12251	3867 4481	442 603	74.76 % 70.67 %	22.65 % 25.85 %	2.59 % 3.48 %
Cosmetics & Beauty	17236 17153	12896 12156	3893 4379	447 618	74.82 % 70.87 %	22.59 % 25.53 %	2.59 % 3.60 %
Food & Drink	17145 17803	13407 13262	3355 3991	383 550	78.20 % 74.49 %	19.57 % 22.42 %	2.23 % 3.09 %
Home & Garden	17053 17352	13385 12966	3296 3851	372 535	78.49 % 74.72 %	19.33 % 22.19 %	2.18 % 3.08 %
Finance	17172 17148	12144 11599	4530 4917	498 632	70.72 % 67.64 %	26.38 % 28.67 %	2.90 % 3.69 %
Health	17191 17139	12275 11610	4453 4930	463 599	71.40 % 67.74 %	25.90 % 28.76 %	2.69 % 3.49 %
Pets	17092 17381	13319 12890	3356 3939	417 552	77.93 % 74.16 %	19.63 % 22.66 %	2.44 % 3.18 %
Sport & Fitness	17187 16774	12804 11889	3954 4286	429 599	74.50 % 70.88 %	23.01 % 25.55 %	2.50 % 3.57 %
Job & Career	17387 16906	12704 11816	4160 4487	523 603	73.07 % 69.89 %	23.93 % 26.54 %	3.01 % 3.57 %
Dating	16932 17024	11599 11026	4867 5380	466 618	68.50 % 64.77 %	28.74 % 31.60 %	2.75 % 3.63 %
Other	17534 17201	13605 12753	3500 3879	429 569	77.59 % 74.14 %	19.96 % 22.55 %	2.45 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22149 23105	15754 15487	5769 6787	626 831	71.13 % 67.03 %	26.05 % 29.37 %	2.83 % 3.60 %
Outlook Mail	22340 21643	16069 14895	5650 5968	621 780	71.93 % 68.82 %	25.29 % 27.57 %	2.78 % 3.60 %
Yahoo Mail	21830 21881	16397 15708	4847 5424	586 749	75.11 % 71.79 %	22.20 % 24.79 %	2.68 % 3.42 %
AOL Mail	22403 22887	16829 16266	4978 5801	596 820	75.12 % 71.07 %	22.22 % 25.35 %	2.66 % 3.58 %
Mail.com	22277 22474	17054 16360	4688 5395	535 719	76.55 % 72.80 %	21.04 % 24.01 %	2.40 % 3.20 %
Yandex Mail	22342 22302	16400 15591	5312 5921	630 790	73.40 % 69.91 %	23.78 % 26.55 %	2.82 % 3.54 %
GMX Mail	22593 22076	16853 15760	5205 5617	535 699	74.59 % 71.39 %	23.04 % 25.44 %	2.37 % 3.17 %
Zoho Mail	21966 22084	16944 16187	4497 5186	525 711	77.14 % 73.30 %	20.47 % 23.48 %	2.39 % 3.22 %
ProtonMail	22545 22541	17173 16314	4859 5472	513 755	76.17 % 72.37 %	21.55 % 24.28 %	2.28 % 3.35 %
Custom Mail	22273 22611	17378 16882	4376 4994	519 735	78.02 % 74.66 %	19.65 % 22.09 %	2.33 % 3.25 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.