Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.917 113.949	74.963 71.091	36.949 39.710	2.005 3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox Rate	Spam Rate	Lost Rate
65.80 % 62.39 %	32.44 % 34.85 %	1.76 % 2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8273 8813	5845 5942	2286 2630	142 241	70.65 % 67.42 %	27.63 % 29.84 %	1.72 % 2.73 %
Elektronics	8684 8771	5674 5438	2864 3090	146 243	65.34 % 62.00 %	32.98 % 35.23 %	1.68 % 2.77 %
Entertainment	8589 8983	5608 5544	2821 3190	160 249	65.29 % 61.72 %	32.84 % 35.51 %	1.86 % 2.77 %
Cosmetics & Beauty	8792 8735	5777 5419	2863 3072	152 244	65.71 % 62.04 %	32.56 % 35.17 %	1.73 % 2.79 %
Food & Drink	8947 9406	6275 6288	2515 2862	157 256	70.14 % 66.85 %	28.11 % 30.43 %	1.75 % 2.72 %
Home & Garden	8872 8835	6247 5895	2467 2697	158 243	70.41 % 66.72 %	27.81 % 30.53 %	1.78 % 2.75 %
Finance	8737 8472	5269 4842	3313 3397	155 233	60.31 % 57.15 %	37.92 % 40.10 %	1.77 % 2.75 %
Health	8801 8826	5309 5022	3337 3561	155 243	60.32 % 56.90 %	37.92 % 40.35 %	1.76 % 2.75 %
Pets	8659 8895	6087 5935	2412 2717	160 243	70.30 % 66.72 %	27.86 % 30.55 %	1.85 % 2.73 %
Sport & Fitness	8727 8178	5729 5075	2849 2876	149 227	65.65 % 62.06 %	32.65 % 35.17 %	1.71 % 2.78 %
Job & Career	8993 8683	5861 5388	2967 3053	165 242	65.17 % 62.05 %	32.99 % 35.16 %	1.83 % 2.79 %
Dating	8654 8596	4813 4453	3691 3906	150 237	55.62 % 51.80 %	42.65 % 45.44 %	1.73 % 2.76 %
Other	9189 8756	6469 5850	2564 2659	156 247	70.40 % 66.81 %	27.90 % 30.37 %	1.70 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11124 12119	6708 6872	4222 4910	194 337	60.30 % 56.70 %	37.95 % 40.51 %	1.74 % 2.78 %
Outlook Mail	11546 10600	7178 6228	4160 4080	208 292	62.17 % 58.75 %	36.03 % 38.49 %	1.80 % 2.75 %
Yahoo Mail	10991 10888	7347 6937	3455 3647	189 304	66.85 % 63.71 %	31.43 % 33.50 %	1.72 % 2.79 %
AOL Mail	11571 11897	7795 7544	3574 4028	202 325	67.37 % 63.41 %	30.89 % 33.86 %	1.75 % 2.73 %
Mail.com	11251 11371	7667 7348	3389 3709	195 314	68.15 % 64.62 %	30.12 % 32.62 %	1.73 % 2.76 %
Yandex Mail	11384 11430	7400 7048	3792 4063	192 319	65.00 % 61.66 %	33.31 % 35.55 %	1.69 % 2.79 %
GMX Mail	11769 11194	7533 6800	4024 4085	212 309	64.01 % 60.75 %	34.19 % 36.49 %	1.80 % 2.76 %
Zoho Mail	11079 11196	7571 7238	3310 3652	198 306	68.34 % 64.65 %	29.88 % 32.62 %	1.79 % 2.73 %
ProtonMail	11603 11640	7660 7320	3741 4002	202 318	66.02 % 62.89 %	32.24 % 34.38 %	1.74 % 2.73 %
Custom Mail	11599 11614	8104 7756	3282 3534	213 324	69.87 % 66.78 %	28.30 % 30.43 %	1.84 % 2.79 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.