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Mailjet and SendInBlue Email Deliverability Comparison

  Mailjet
  SendInBlue

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  372.792
  373.154
  293.262
  280.139
  68.748
  79.229
  10.782
  13.786

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.67 %
  75.07 %
  18.44 %
  21.23 %
  2.89 %
  3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28378
  28716
  23271
  22471
  4365
  5273
  742
  972
  82.00 %
  78.25 %
  15.38 %
  18.36 %
  2.61 %
  3.38 %
Elektronics
  28646
  28635
  22735
  21701
  5144
  5929
  767
  1005
  79.37 %
  75.78 %
  17.96 %
  20.71 %
  2.68 %
  3.51 %
Entertainment
  28493
  28745
  22403
  21469
  5285
  6226
  805
  1050
  78.63 %
  74.69 %
  18.55 %
  21.66 %
  2.83 %
  3.65 %
Cosmetics & Beauty
  28869
  28662
  22669
  21403
  5340
  6130
  860
  1129
  78.52 %
  74.67 %
  18.50 %
  21.39 %
  2.98 %
  3.94 %
Food & Drink
  28546
  29330
  23307
  22872
  4542
  5503
  697
  955
  81.65 %
  77.98 %
  15.91 %
  18.76 %
  2.44 %
  3.26 %
Home & Garden
  28516
  29075
  23324
  22730
  4497
  5401
  695
  944
  81.79 %
  78.18 %
  15.77 %
  18.58 %
  2.44 %
  3.25 %
Finance
  28773
  28724
  21612
  20582
  6204
  6921
  957
  1221
  75.11 %
  71.65 %
  21.56 %
  24.09 %
  3.33 %
  4.25 %
Health
  28685
  28737
  21792
  20783
  6010
  6808
  883
  1146
  75.97 %
  72.32 %
  20.95 %
  23.69 %
  3.08 %
  3.99 %
Pets
  28765
  28992
  23303
  22399
  4685
  5597
  777
  996
  81.01 %
  77.26 %
  16.29 %
  19.31 %
  2.70 %
  3.44 %
Sport & Fitness
  28767
  28287
  22398
  21019
  5509
  6158
  860
  1110
  77.86 %
  74.31 %
  19.15 %
  21.77 %
  2.99 %
  3.92 %
Job & Career
  28694
  28529
  21944
  20891
  5785
  6500
  965
  1138
  76.48 %
  73.23 %
  20.16 %
  22.78 %
  3.36 %
  3.99 %
Dating
  28515
  28327
  20993
  19895
  6551
  7316
  971
  1116
  73.62 %
  70.23 %
  22.97 %
  25.83 %
  3.41 %
  3.94 %
Other
  29145
  28395
  23511
  21924
  4831
  5467
  803
  1004
  80.67 %
  77.21 %
  16.58 %
  19.25 %
  2.76 %
  3.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37096
  38127
  28056
  27258
  7862
  9341
  1178
  1528
  75.63 %
  71.49 %
  21.19 %
  24.50 %
  3.18 %
  4.01 %
Outlook Mail
  37300
  36633
  28328
  26696
  7769
  8489
  1203
  1448
  75.95 %
  72.87 %
  20.83 %
  23.17 %
  3.23 %
  3.95 %
Yahoo Mail
  37002
  36922
  29071
  27694
  6836
  7838
  1095
  1390
  78.57 %
  75.01 %
  18.47 %
  21.23 %
  2.96 %
  3.76 %
AOL Mail
  37427
  37682
  29368
  28061
  6946
  8159
  1113
  1462
  78.47 %
  74.47 %
  18.56 %
  21.65 %
  2.97 %
  3.88 %
Mail.com
  37336
  37345
  29774
  28402
  6521
  7601
  1041
  1342
  79.75 %
  76.05 %
  17.47 %
  20.35 %
  2.79 %
  3.59 %
Yandex Mail
  37166
  37238
  28519
  27334
  7410
  8444
  1237
  1460
  76.73 %
  73.40 %
  19.94 %
  22.68 %
  3.33 %
  3.92 %
GMX Mail
  37838
  37207
  29942
  28212
  6901
  7720
  995
  1275
  79.13 %
  75.82 %
  18.24 %
  20.75 %
  2.63 %
  3.43 %
Zoho Mail
  36809
  37035
  29678
  28499
  6152
  7247
  979
  1289
  80.63 %
  76.95 %
  16.71 %
  19.57 %
  2.66 %
  3.48 %
ProtonMail
  37533
  37426
  30157
  28687
  6420
  7424
  956
  1315
  80.35 %
  76.65 %
  17.10 %
  19.84 %
  2.55 %
  3.51 %
Custom Mail
  37285
  37539
  30369
  29296
  5931
  6966
  985
  1277
  81.45 %
  78.04 %
  15.91 %
  18.56 %
  2.64 %
  3.40 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.