Mailjet and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.718
223.604
|
166.851
159.450
|
50.181
56.565
|
5.686
7.589
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.92 %
71.31 %
|
22.53 %
25.30 %
|
2.55 %
3.39 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16621
17267
|
13070
12959
|
3139
3754
|
412
554
|
78.64 %
75.05 %
|
18.89 %
21.74 %
|
2.48 %
3.21 %
|
Elektronics |
17097
17121
|
12881
12273
|
3811
4291
|
405
557
|
75.34 %
71.68 %
|
22.29 %
25.06 %
|
2.37 %
3.25 %
|
Entertainment |
17071
17335
|
12762
12251
|
3867
4481
|
442
603
|
74.76 %
70.67 %
|
22.65 %
25.85 %
|
2.59 %
3.48 %
|
Cosmetics & Beauty |
17236
17153
|
12896
12156
|
3893
4379
|
447
618
|
74.82 %
70.87 %
|
22.59 %
25.53 %
|
2.59 %
3.60 %
|
Food & Drink |
17145
17803
|
13407
13262
|
3355
3991
|
383
550
|
78.20 %
74.49 %
|
19.57 %
22.42 %
|
2.23 %
3.09 %
|
Home & Garden |
17053
17352
|
13385
12966
|
3296
3851
|
372
535
|
78.49 %
74.72 %
|
19.33 %
22.19 %
|
2.18 %
3.08 %
|
Finance |
17172
17148
|
12144
11599
|
4530
4917
|
498
632
|
70.72 %
67.64 %
|
26.38 %
28.67 %
|
2.90 %
3.69 %
|
Health |
17191
17139
|
12275
11610
|
4453
4930
|
463
599
|
71.40 %
67.74 %
|
25.90 %
28.76 %
|
2.69 %
3.49 %
|
Pets |
17092
17381
|
13319
12890
|
3356
3939
|
417
552
|
77.93 %
74.16 %
|
19.63 %
22.66 %
|
2.44 %
3.18 %
|
Sport & Fitness |
17187
16774
|
12804
11889
|
3954
4286
|
429
599
|
74.50 %
70.88 %
|
23.01 %
25.55 %
|
2.50 %
3.57 %
|
Job & Career |
17387
16906
|
12704
11816
|
4160
4487
|
523
603
|
73.07 %
69.89 %
|
23.93 %
26.54 %
|
3.01 %
3.57 %
|
Dating |
16932
17024
|
11599
11026
|
4867
5380
|
466
618
|
68.50 %
64.77 %
|
28.74 %
31.60 %
|
2.75 %
3.63 %
|
Other |
17534
17201
|
13605
12753
|
3500
3879
|
429
569
|
77.59 %
74.14 %
|
19.96 %
22.55 %
|
2.45 %
3.31 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22149
23105
|
15754
15487
|
5769
6787
|
626
831
|
71.13 %
67.03 %
|
26.05 %
29.37 %
|
2.83 %
3.60 %
|
Outlook Mail |
22340
21643
|
16069
14895
|
5650
5968
|
621
780
|
71.93 %
68.82 %
|
25.29 %
27.57 %
|
2.78 %
3.60 %
|
Yahoo Mail |
21830
21881
|
16397
15708
|
4847
5424
|
586
749
|
75.11 %
71.79 %
|
22.20 %
24.79 %
|
2.68 %
3.42 %
|
AOL Mail |
22403
22887
|
16829
16266
|
4978
5801
|
596
820
|
75.12 %
71.07 %
|
22.22 %
25.35 %
|
2.66 %
3.58 %
|
Mail.com |
22277
22474
|
17054
16360
|
4688
5395
|
535
719
|
76.55 %
72.80 %
|
21.04 %
24.01 %
|
2.40 %
3.20 %
|
Yandex Mail |
22342
22302
|
16400
15591
|
5312
5921
|
630
790
|
73.40 %
69.91 %
|
23.78 %
26.55 %
|
2.82 %
3.54 %
|
GMX Mail |
22593
22076
|
16853
15760
|
5205
5617
|
535
699
|
74.59 %
71.39 %
|
23.04 %
25.44 %
|
2.37 %
3.17 %
|
Zoho Mail |
21966
22084
|
16944
16187
|
4497
5186
|
525
711
|
77.14 %
73.30 %
|
20.47 %
23.48 %
|
2.39 %
3.22 %
|
ProtonMail |
22545
22541
|
17173
16314
|
4859
5472
|
513
755
|
76.17 %
72.37 %
|
21.55 %
24.28 %
|
2.28 %
3.35 %
|
Custom Mail |
22273
22611
|
17378
16882
|
4376
4994
|
519
735
|
78.02 %
74.66 %
|
19.65 %
22.09 %
|
2.33 %
3.25 %
|
Compare Mailjet with other providers
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