Sign In
Language

Mailjet and SendInBlue Email Deliverability Comparison

  Mailjet
  SendInBlue

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.949
  250.770
  189.572
  181.359
  53.717
  60.618
  6.660
  8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.84 %
  72.32 %
  21.49 %
  24.17 %
  2.66 %
  3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18857
  19330
  14987
  14674
  3385
  4026
  485
  630
  79.48 %
  75.91 %
  17.95 %
  20.83 %
  2.57 %
  3.26 %
Elektronics
  19291
  19256
  14733
  14028
  4074
  4588
  484
  640
  76.37 %
  72.85 %
  21.12 %
  23.83 %
  2.51 %
  3.32 %
Entertainment
  19096
  19383
  14461
  13883
  4133
  4791
  502
  709
  75.73 %
  71.62 %
  21.64 %
  24.72 %
  2.63 %
  3.66 %
Cosmetics & Beauty
  19272
  19262
  14582
  13852
  4157
  4689
  533
  721
  75.66 %
  71.91 %
  21.57 %
  24.34 %
  2.77 %
  3.74 %
Food & Drink
  19194
  19914
  15177
  15015
  3581
  4265
  436
  634
  79.07 %
  75.40 %
  18.66 %
  21.42 %
  2.27 %
  3.18 %
Home & Garden
  19162
  19536
  15193
  14787
  3532
  4137
  437
  612
  79.29 %
  75.69 %
  18.43 %
  21.18 %
  2.28 %
  3.13 %
Finance
  19269
  19209
  13840
  13199
  4847
  5272
  582
  738
  71.83 %
  68.71 %
  25.15 %
  27.45 %
  3.02 %
  3.84 %
Health
  19359
  19197
  14051
  13237
  4764
  5255
  544
  705
  72.58 %
  68.95 %
  24.61 %
  27.37 %
  2.81 %
  3.67 %
Pets
  19097
  19407
  15036
  14558
  3591
  4222
  470
  627
  78.73 %
  75.01 %
  18.80 %
  21.76 %
  2.46 %
  3.23 %
Sport & Fitness
  19269
  18861
  14512
  13543
  4244
  4618
  513
  700
  75.31 %
  71.80 %
  22.03 %
  24.48 %
  2.66 %
  3.71 %
Job & Career
  19470
  19053
  14392
  13495
  4470
  4854
  608
  704
  73.92 %
  70.83 %
  22.96 %
  25.48 %
  3.12 %
  3.69 %
Dating
  18990
  19151
  13233
  12686
  5184
  5739
  573
  726
  69.68 %
  66.24 %
  27.30 %
  29.97 %
  3.02 %
  3.79 %
Other
  19623
  19211
  15375
  14402
  3755
  4162
  493
  647
  78.35 %
  74.97 %
  19.14 %
  21.66 %
  2.51 %
  3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24810
  25876
  17912
  17674
  6163
  7250
  735
  952
  72.20 %
  68.30 %
  24.84 %
  28.02 %
  2.96 %
  3.68 %
Outlook Mail
  25061
  24410
  18269
  17082
  6055
  6425
  737
  903
  72.90 %
  69.98 %
  24.16 %
  26.32 %
  2.94 %
  3.70 %
Yahoo Mail
  24521
  24655
  18629
  17909
  5215
  5862
  677
  884
  75.97 %
  72.64 %
  21.27 %
  23.78 %
  2.76 %
  3.59 %
AOL Mail
  25152
  25530
  19111
  18364
  5352
  6218
  689
  948
  75.98 %
  71.93 %
  21.28 %
  24.36 %
  2.74 %
  3.71 %
Mail.com
  24994
  25223
  19332
  18567
  5036
  5802
  626
  854
  77.35 %
  73.61 %
  20.15 %
  23.00 %
  2.50 %
  3.39 %
Yandex Mail
  25017
  24896
  18569
  17630
  5701
  6350
  747
  916
  74.23 %
  70.81 %
  22.79 %
  25.51 %
  2.99 %
  3.68 %
GMX Mail
  25319
  24852
  19172
  18045
  5530
  6002
  617
  805
  75.72 %
  72.61 %
  21.84 %
  24.15 %
  2.44 %
  3.24 %
Zoho Mail
  24786
  24884
  19332
  18486
  4831
  5565
  623
  833
  78.00 %
  74.29 %
  19.49 %
  22.36 %
  2.51 %
  3.35 %
ProtonMail
  25309
  25162
  19541
  18511
  5163
  5806
  605
  845
  77.21 %
  73.57 %
  20.40 %
  23.07 %
  2.39 %
  3.36 %
Custom Mail
  24980
  25282
  19705
  19091
  4671
  5338
  604
  853
  78.88 %
  75.51 %
  18.70 %
  21.11 %
  2.42 %
  3.37 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.