Mailjet and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.264
278.030
|
212.611
203.359
|
57.052
64.743
|
7.601
9.928
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.68 %
73.14 %
|
20.58 %
23.29 %
|
2.74 %
3.57 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21015
21404
|
16870
16402
|
3609
4300
|
536
702
|
80.28 %
76.63 %
|
17.17 %
20.09 %
|
2.55 %
3.28 %
|
Elektronics |
21400
21357
|
16534
15736
|
4311
4886
|
555
735
|
77.26 %
73.68 %
|
20.14 %
22.88 %
|
2.59 %
3.44 %
|
Entertainment |
21202
21498
|
16233
15604
|
4392
5114
|
577
780
|
76.56 %
72.58 %
|
20.72 %
23.79 %
|
2.72 %
3.63 %
|
Cosmetics & Beauty |
21440
21378
|
16408
15540
|
4423
5013
|
609
825
|
76.53 %
72.69 %
|
20.63 %
23.45 %
|
2.84 %
3.86 %
|
Food & Drink |
21295
21985
|
17010
16739
|
3798
4540
|
487
706
|
79.88 %
76.14 %
|
17.84 %
20.65 %
|
2.29 %
3.21 %
|
Home & Garden |
21307
21694
|
17052
16588
|
3756
4422
|
499
684
|
80.03 %
76.46 %
|
17.63 %
20.38 %
|
2.34 %
3.15 %
|
Finance |
21333
21326
|
15514
14843
|
5145
5633
|
674
850
|
72.72 %
69.60 %
|
24.12 %
26.41 %
|
3.16 %
3.99 %
|
Health |
21306
21280
|
15660
14881
|
5025
5593
|
621
806
|
73.50 %
69.93 %
|
23.58 %
26.28 %
|
2.91 %
3.79 %
|
Pets |
21194
21496
|
16833
16265
|
3822
4520
|
539
711
|
79.42 %
75.67 %
|
18.03 %
21.03 %
|
2.54 %
3.31 %
|
Sport & Fitness |
21422
20966
|
16305
15226
|
4531
4960
|
586
780
|
76.11 %
72.62 %
|
21.15 %
23.66 %
|
2.74 %
3.72 %
|
Job & Career |
21507
21143
|
16052
15119
|
4762
5213
|
693
811
|
74.64 %
71.51 %
|
22.14 %
24.66 %
|
3.22 %
3.84 %
|
Dating |
21133
21164
|
14975
14266
|
5489
6085
|
669
813
|
70.86 %
67.41 %
|
25.97 %
28.75 %
|
3.17 %
3.84 %
|
Other |
21710
21339
|
17165
16150
|
3989
4464
|
556
725
|
79.06 %
75.68 %
|
18.37 %
20.92 %
|
2.56 %
3.40 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27468
28569
|
20119
19773
|
6524
7706
|
825
1090
|
73.25 %
69.21 %
|
23.75 %
26.97 %
|
3.00 %
3.82 %
|
Outlook Mail |
27818
27133
|
20526
19222
|
6446
6882
|
846
1029
|
73.79 %
70.84 %
|
23.17 %
25.36 %
|
3.04 %
3.79 %
|
Yahoo Mail |
27323
27373
|
20963
20085
|
5581
6297
|
779
991
|
76.72 %
73.38 %
|
20.43 %
23.00 %
|
2.85 %
3.62 %
|
AOL Mail |
27833
28334
|
21344
20601
|
5698
6664
|
791
1069
|
76.69 %
72.71 %
|
20.47 %
23.52 %
|
2.84 %
3.77 %
|
Mail.com |
27830
27852
|
21732
20715
|
5375
6190
|
723
947
|
78.09 %
74.38 %
|
19.31 %
22.22 %
|
2.60 %
3.40 %
|
Yandex Mail |
27676
27608
|
20741
19758
|
6075
6801
|
860
1049
|
74.94 %
71.57 %
|
21.95 %
24.63 %
|
3.11 %
3.80 %
|
GMX Mail |
28130
27673
|
21589
20370
|
5837
6393
|
704
910
|
76.75 %
73.61 %
|
20.75 %
23.10 %
|
2.50 %
3.29 %
|
Zoho Mail |
27384
27567
|
21572
20697
|
5119
5934
|
693
936
|
78.78 %
75.08 %
|
18.69 %
21.53 %
|
2.53 %
3.40 %
|
ProtonMail |
28068
27934
|
21933
20804
|
5442
6175
|
693
955
|
78.14 %
74.48 %
|
19.39 %
22.11 %
|
2.47 %
3.42 %
|
Custom Mail |
27734
27987
|
22092
21334
|
4955
5701
|
687
952
|
79.66 %
76.23 %
|
17.87 %
20.37 %
|
2.48 %
3.40 %
|
Compare Mailjet with other providers
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