Mailjet and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.684 182.453	132.217 126.415	45.178 50.192	4.289 5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.77 % 69.29 %	24.87 % 27.51 %	2.36 % 3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13549 14117	10406 10361	2821 3330	322 426	76.80 % 73.39 %	20.82 % 23.59 %	2.38 % 3.02 %
Elektronics	13931 14020	10170 9746	3450 3846	311 428	73.00 % 69.51 %	24.76 % 27.43 %	2.23 % 3.05 %
Entertainment	13894 14256	10067 9773	3479 4002	348 481	72.46 % 68.55 %	25.04 % 28.07 %	2.50 % 3.37 %
Cosmetics & Beauty	14024 14106	10194 9729	3500 3901	330 476	72.69 % 68.97 %	24.96 % 27.65 %	2.35 % 3.37 %
Food & Drink	14002 14588	10679 10600	3031 3556	292 432	76.27 % 72.66 %	21.65 % 24.38 %	2.09 % 2.96 %
Home & Garden	13980 14205	10698 10371	2983 3421	299 413	76.52 % 73.01 %	21.34 % 24.08 %	2.14 % 2.91 %
Finance	13928 13872	9511 9052	4058 4343	359 477	68.29 % 65.25 %	29.14 % 31.31 %	2.58 % 3.44 %
Health	14053 13979	9665 9115	4039 4402	349 462	68.78 % 65.20 %	28.74 % 31.49 %	2.48 % 3.30 %
Pets	13960 14202	10630 10295	3009 3472	321 435	76.15 % 72.49 %	21.55 % 24.45 %	2.30 % 3.06 %
Sport & Fitness	14021 13534	10172 9308	3539 3759	310 467	72.55 % 68.77 %	25.24 % 27.77 %	2.21 % 3.45 %
Job & Career	14192 13738	10096 9373	3707 3927	389 438	71.14 % 68.23 %	26.12 % 28.58 %	2.74 % 3.19 %
Dating	13791 13831	9032 8550	4422 4822	337 459	65.49 % 61.82 %	32.06 % 34.86 %	2.44 % 3.32 %
Other	14359 14005	10897 10142	3140 3411	322 452	75.89 % 72.42 %	21.87 % 24.36 %	2.24 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18032 18932	12379 12244	5193 6069	460 619	68.65 % 64.67 %	28.80 % 32.06 %	2.55 % 3.27 %
Outlook Mail	18296 17499	12735 11647	5092 5256	469 596	69.61 % 66.56 %	27.83 % 30.04 %	2.56 % 3.41 %
Yahoo Mail	17748 17796	12992 12448	4322 4762	434 586	73.20 % 69.95 %	24.35 % 26.76 %	2.45 % 3.29 %
AOL Mail	18335 18770	13444 13034	4449 5128	442 608	73.32 % 69.44 %	24.27 % 27.32 %	2.41 % 3.24 %
Mail.com	18093 18311	13492 12999	4195 4755	406 557	74.57 % 70.99 %	23.19 % 25.97 %	2.24 % 3.04 %
Yandex Mail	18173 18268	12979 12432	4732 5236	462 600	71.42 % 68.05 %	26.04 % 28.66 %	2.54 % 3.28 %
GMX Mail	18519 17974	13342 12398	4758 5033	419 543	72.04 % 68.98 %	25.69 % 28.00 %	2.26 % 3.02 %
Zoho Mail	17875 17977	13418 12821	4047 4599	410 557	75.07 % 71.32 %	22.64 % 25.58 %	2.29 % 3.10 %
ProtonMail	18384 18443	13567 12913	4430 4915	387 615	73.80 % 70.02 %	24.10 % 26.65 %	2.11 % 3.33 %
Custom Mail	18229 18483	13869 13479	3960 4439	400 565	76.08 % 72.93 %	21.72 % 24.02 %	2.19 % 3.06 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.