HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
313.101 311.534	240.751 241.532	63.256 61.216	9.094 8.786

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.89 % 77.53 %	20.20 % 19.65 %	2.90 % 2.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	24022 23657	19290 19161	4119 3879	613 617	80.30 % 81.00 %	17.15 % 16.40 %	2.55 % 2.61 %
Elektronics	24266 23978	18795 18742	4819 4607	652 629	77.45 % 78.16 %	19.86 % 19.21 %	2.69 % 2.62 %
Entertainment	24109 23885	18466 18508	4891 4720	752 657	76.59 % 77.49 %	20.29 % 19.76 %	3.12 % 2.75 %
Cosmetics & Beauty	24369 24117	18711 18665	4958 4747	700 705	76.78 % 77.39 %	20.35 % 19.68 %	2.87 % 2.92 %
Food & Drink	23954 23877	19192 19254	4111 4061	651 562	80.12 % 80.64 %	17.16 % 17.01 %	2.72 % 2.35 %
Home & Garden	24134 23909	19360 19308	4134 4021	640 580	80.22 % 80.76 %	17.13 % 16.82 %	2.65 % 2.43 %
Finance	24121 23978	17689 17676	5681 5518	751 784	73.33 % 73.72 %	23.55 % 23.01 %	3.11 % 3.27 %
Health	23737 23976	17619 17884	5401 5378	717 714	74.23 % 74.59 %	22.75 % 22.43 %	3.02 % 2.98 %
Pets	24324 23859	19249 19106	4410 4124	665 629	79.14 % 80.08 %	18.13 % 17.28 %	2.73 % 2.64 %
Sport & Fitness	24081 24120	18255 18546	5087 4889	739 685	75.81 % 76.89 %	21.12 % 20.27 %	3.07 % 2.84 %
Job & Career	23812 24083	17938 18164	5100 5127	774 792	75.33 % 75.42 %	21.42 % 21.29 %	3.25 % 3.29 %
Dating	24170 23793	17138 17140	6245 5866	787 787	70.91 % 72.04 %	25.84 % 24.65 %	3.26 % 3.31 %
Other	24002 24302	19049 19378	4300 4279	653 645	79.36 % 79.74 %	17.92 % 17.61 %	2.72 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31608 30855	23112 22905	7482 6984	1014 966	73.12 % 74.23 %	23.67 % 22.63 %	3.21 % 3.13 %
Outlook Mail	31764 31248	23462 23347	7257 6922	1045 979	73.86 % 74.72 %	22.85 % 22.15 %	3.29 % 3.13 %
Yahoo Mail	31322 30799	24070 23869	6319 6030	933 900	76.85 % 77.50 %	20.17 % 19.58 %	2.98 % 2.92 %
AOL Mail	31125 31323	23986 24261	6261 6147	878 915	77.06 % 77.45 %	20.12 % 19.62 %	2.82 % 2.92 %
Mail.com	31119 31159	24286 24545	5955 5774	878 840	78.04 % 78.77 %	19.14 % 18.53 %	2.82 % 2.70 %
Yandex Mail	31600 31086	23756 23543	6830 6553	1014 990	75.18 % 75.74 %	21.61 % 21.08 %	3.21 % 3.18 %
GMX Mail	31556 31620	24327 24589	6376 6220	853 811	77.09 % 77.76 %	20.21 % 19.67 %	2.70 % 2.56 %
Zoho Mail	30884 30740	24363 24441	5676 5489	845 810	78.89 % 79.51 %	18.38 % 17.86 %	2.74 % 2.64 %
ProtonMail	31110 31515	24546 24952	5754 5792	810 771	78.90 % 79.17 %	18.50 % 18.38 %	2.60 % 2.45 %
Custom Mail	31013 31189	24843 25080	5346 5305	824 804	80.11 % 80.41 %	17.24 % 17.01 %	2.66 % 2.58 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.