HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
347.339 345.362	269.241 270.071	67.784 65.420	10.314 9.871

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.52 % 78.20 %	19.52 % 18.94 %	2.97 % 2.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26728 26290	21600 21452	4428 4153	700 685	80.81 % 81.60 %	16.57 % 15.80 %	2.62 % 2.61 %
Elektronics	26882 26538	20997 20925	5145 4902	740 711	78.11 % 78.85 %	19.14 % 18.47 %	2.75 % 2.68 %
Entertainment	26649 26494	20555 20706	5230 5046	864 742	77.13 % 78.15 %	19.63 % 19.05 %	3.24 % 2.80 %
Cosmetics & Beauty	27009 26702	20880 20843	5311 5073	818 786	77.31 % 78.06 %	19.66 % 19.00 %	3.03 % 2.94 %
Food & Drink	26574 26508	21434 21531	4413 4333	727 644	80.66 % 81.22 %	16.61 % 16.35 %	2.74 % 2.43 %
Home & Garden	26845 26376	21688 21450	4438 4281	719 645	80.79 % 81.32 %	16.53 % 16.23 %	2.68 % 2.45 %
Finance	26741 26607	19795 19840	6085 5901	861 866	74.02 % 74.57 %	22.76 % 22.18 %	3.22 % 3.25 %
Health	26315 26547	19733 20009	5764 5727	818 811	74.99 % 75.37 %	21.90 % 21.57 %	3.11 % 3.05 %
Pets	26905 26635	21428 21474	4727 4446	750 715	79.64 % 80.62 %	17.57 % 16.69 %	2.79 % 2.68 %
Sport & Fitness	26789 26663	20482 20654	5469 5231	838 778	76.46 % 77.46 %	20.42 % 19.62 %	3.13 % 2.92 %
Job & Career	26454 26662	20071 20275	5500 5501	883 886	75.87 % 76.04 %	20.79 % 20.63 %	3.34 % 3.32 %
Dating	26814 26364	19290 19248	6650 6241	874 875	71.94 % 73.01 %	24.80 % 23.67 %	3.26 % 3.32 %
Other	26634 26976	21288 21664	4624 4585	722 727	79.93 % 80.31 %	17.36 % 17.00 %	2.71 % 2.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35037 34269	25875 25725	8004 7469	1158 1075	73.85 % 75.07 %	22.84 % 21.80 %	3.31 % 3.14 %
Outlook Mail	35163 34480	26211 25998	7770 7379	1182 1103	74.54 % 75.40 %	22.10 % 21.40 %	3.36 % 3.20 %
Yahoo Mail	34752 34226	26905 26740	6795 6481	1052 1005	77.42 % 78.13 %	19.55 % 18.94 %	3.03 % 2.94 %
AOL Mail	34522 34668	26770 27044	6737 6589	1015 1035	77.54 % 78.01 %	19.52 % 19.01 %	2.94 % 2.99 %
Mail.com	34693 34618	27256 27466	6423 6200	1014 952	78.56 % 79.34 %	18.51 % 17.91 %	2.92 % 2.75 %
Yandex Mail	34958 34461	26483 26303	7331 7034	1144 1124	75.76 % 76.33 %	20.97 % 20.41 %	3.27 % 3.26 %
GMX Mail	34950 35061	27211 27543	6775 6602	964 916	77.86 % 78.56 %	19.38 % 18.83 %	2.76 % 2.61 %
Zoho Mail	34298 34074	27255 27329	6084 5855	959 890	79.47 % 80.20 %	17.74 % 17.18 %	2.80 % 2.61 %
ProtonMail	34544 34892	27509 27873	6135 6152	900 867	79.63 % 79.88 %	17.76 % 17.63 %	2.61 % 2.48 %
Custom Mail	34422 34613	27766 28050	5730 5659	926 904	80.66 % 81.04 %	16.65 % 16.35 %	2.69 % 2.61 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.