HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.189 113.917	75.132 74.963	37.023 36.949	2.034 2.005

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox Rate	Spam Rate	Lost Rate
65.80 % 65.80 %	32.42 % 32.44 %	1.78 % 1.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8745 8273	6188 5845	2403 2286	154 142	70.76 % 70.65 %	27.48 % 27.63 %	1.76 % 1.72 %
Elektronics	8999 8684	5893 5674	2942 2864	164 146	65.49 % 65.34 %	32.69 % 32.98 %	1.82 % 1.68 %
Entertainment	8729 8589	5712 5608	2859 2821	158 160	65.44 % 65.29 %	32.75 % 32.84 %	1.81 % 1.86 %
Cosmetics & Beauty	8718 8792	5687 5777	2874 2863	157 152	65.23 % 65.71 %	32.97 % 32.56 %	1.80 % 1.73 %
Food & Drink	8595 8947	6044 6275	2393 2515	158 157	70.32 % 70.14 %	27.84 % 28.11 %	1.84 % 1.75 %
Home & Garden	8780 8872	6216 6247	2408 2467	156 158	70.80 % 70.41 %	27.43 % 27.81 %	1.78 % 1.78 %
Finance	8799 8737	5315 5269	3333 3313	151 155	60.40 % 60.31 %	37.88 % 37.92 %	1.72 % 1.77 %
Health	8434 8801	5067 5309	3217 3337	150 155	60.08 % 60.32 %	38.14 % 37.92 %	1.78 % 1.76 %
Pets	9118 8659	6412 6087	2544 2412	162 160	70.32 % 70.30 %	27.90 % 27.86 %	1.78 % 1.85 %
Sport & Fitness	8744 8727	5698 5729	2889 2849	157 149	65.16 % 65.65 %	33.04 % 32.65 %	1.80 % 1.71 %
Job & Career	8513 8993	5591 5861	2773 2967	149 165	65.68 % 65.17 %	32.57 % 32.99 %	1.75 % 1.83 %
Dating	9176 8654	5070 4813	3948 3691	158 150	55.25 % 55.62 %	43.03 % 42.65 %	1.72 % 1.73 %
Other	8839 9189	6239 6469	2440 2564	160 156	70.58 % 70.40 %	27.60 % 27.90 %	1.81 % 1.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11734 11124	7020 6708	4506 4222	208 194	59.83 % 60.30 %	38.40 % 37.95 %	1.77 % 1.74 %
Outlook Mail	11765 11546	7286 7178	4269 4160	210 208	61.93 % 62.17 %	36.29 % 36.03 %	1.78 % 1.80 %
Yahoo Mail	11460 10991	7696 7347	3559 3455	205 189	67.16 % 66.85 %	31.06 % 31.43 %	1.79 % 1.72 %
AOL Mail	11373 11571	7651 7795	3518 3574	204 202	67.27 % 67.37 %	30.93 % 30.89 %	1.79 % 1.75 %
Mail.com	11314 11251	7719 7667	3395 3389	200 195	68.23 % 68.15 %	30.01 % 30.12 %	1.77 % 1.73 %
Yandex Mail	11569 11384	7528 7400	3834 3792	207 192	65.07 % 65.00 %	33.14 % 33.31 %	1.79 % 1.69 %
GMX Mail	11697 11769	7474 7533	4015 4024	208 212	63.90 % 64.01 %	34.33 % 34.19 %	1.78 % 1.80 %
Zoho Mail	11159 11079	7630 7571	3328 3310	201 198	68.38 % 68.34 %	29.82 % 29.88 %	1.80 % 1.79 %
ProtonMail	10961 11603	7271 7660	3497 3741	193 202	66.34 % 66.02 %	31.90 % 32.24 %	1.76 % 1.74 %
Custom Mail	11157 11599	7857 8104	3102 3282	198 213	70.42 % 69.87 %	27.80 % 28.30 %	1.77 % 1.84 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.