HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.726 181.684	131.966 132.217	46.214 45.178	4.546 4.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.22 % 72.77 %	25.29 % 24.87 %	2.49 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14065 13549	10728 10406	3017 2821	320 322	76.27 % 76.80 %	21.45 % 20.82 %	2.28 % 2.38 %
Elektronics	14212 13931	10296 10170	3586 3450	330 311	72.45 % 73.00 %	25.23 % 24.76 %	2.32 % 2.23 %
Entertainment	13941 13894	10000 10067	3557 3479	384 348	71.73 % 72.46 %	25.51 % 25.04 %	2.75 % 2.50 %
Cosmetics & Beauty	14120 14024	10165 10194	3607 3500	348 330	71.99 % 72.69 %	25.55 % 24.96 %	2.46 % 2.35 %
Food & Drink	13870 14002	10535 10679	2991 3031	344 292	75.96 % 76.27 %	21.56 % 21.65 %	2.48 % 2.09 %
Home & Garden	14117 13980	10766 10698	3026 2983	325 299	76.26 % 76.52 %	21.44 % 21.34 %	2.30 % 2.14 %
Finance	14134 13928	9616 9511	4155 4058	363 359	68.03 % 68.29 %	29.40 % 29.14 %	2.57 % 2.58 %
Health	13694 14053	9372 9665	3983 4039	339 349	68.44 % 68.78 %	29.09 % 28.74 %	2.48 % 2.48 %
Pets	14350 13960	10827 10630	3201 3009	322 321	75.45 % 76.15 %	22.31 % 21.55 %	2.24 % 2.30 %
Sport & Fitness	14016 14021	9979 10172	3658 3539	379 310	71.20 % 72.55 %	26.10 % 25.24 %	2.70 % 2.21 %
Job & Career	13846 14192	9854 10096	3597 3707	395 389	71.17 % 71.14 %	25.98 % 26.12 %	2.85 % 2.74 %
Dating	14292 13791	9175 9032	4743 4422	374 337	64.20 % 65.49 %	33.19 % 32.06 %	2.62 % 2.44 %
Other	14069 14359	10653 10897	3093 3140	323 322	75.72 % 75.89 %	21.98 % 21.87 %	2.30 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 18032	12569 12379	5552 5193	480 460	67.57 % 68.65 %	29.85 % 28.80 %	2.58 % 2.55 %
Outlook Mail	18679 18296	12864 12735	5320 5092	495 469	68.87 % 69.61 %	28.48 % 27.83 %	2.65 % 2.56 %
Yahoo Mail	18305 17748	13281 12992	4531 4322	493 434	72.55 % 73.20 %	24.75 % 24.35 %	2.69 % 2.45 %
AOL Mail	18094 18335	13199 13444	4461 4449	434 442	72.95 % 73.32 %	24.65 % 24.27 %	2.40 % 2.41 %
Mail.com	18195 18093	13465 13492	4302 4195	428 406	74.00 % 74.57 %	23.64 % 23.19 %	2.35 % 2.24 %
Yandex Mail	18459 18173	13097 12979	4877 4732	485 462	70.95 % 71.42 %	26.42 % 26.04 %	2.63 % 2.54 %
GMX Mail	18489 18519	13211 13342	4836 4758	442 419	71.45 % 72.04 %	26.16 % 25.69 %	2.39 % 2.26 %
Zoho Mail	17985 17875	13378 13418	4163 4047	444 410	74.38 % 75.07 %	23.15 % 22.64 %	2.47 % 2.29 %
ProtonMail	17947 18384	13241 13567	4292 4430	414 387	73.78 % 73.80 %	23.91 % 24.10 %	2.31 % 2.11 %
Custom Mail	17972 18229	13661 13869	3880 3960	431 400	76.01 % 76.08 %	21.59 % 21.72 %	2.40 % 2.19 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.