HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
278.609 277.264	212.000 212.611	58.700 57.052	7.909 7.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 76.68 %	21.07 % 20.58 %	2.84 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21378 21015	17008 16870	3828 3609	542 536	79.56 % 80.28 %	17.91 % 17.17 %	2.54 % 2.55 %
Elektronics	21641 21400	16591 16534	4493 4311	557 555	76.66 % 77.26 %	20.76 % 20.14 %	2.57 % 2.59 %
Entertainment	21505 21202	16304 16233	4541 4392	660 577	75.81 % 76.56 %	21.12 % 20.72 %	3.07 % 2.72 %
Cosmetics & Beauty	21650 21440	16448 16408	4598 4423	604 609	75.97 % 76.53 %	21.24 % 20.63 %	2.79 % 2.84 %
Food & Drink	21270 21295	16903 17010	3807 3798	560 487	79.47 % 79.88 %	17.90 % 17.84 %	2.63 % 2.29 %
Home & Garden	21575 21307	17159 17052	3850 3756	566 499	79.53 % 80.03 %	17.84 % 17.63 %	2.62 % 2.34 %
Finance	21385 21333	15474 15514	5262 5145	649 674	72.36 % 72.72 %	24.61 % 24.12 %	3.03 % 3.16 %
Health	21052 21306	15417 15660	5015 5025	620 621	73.23 % 73.50 %	23.82 % 23.58 %	2.95 % 2.91 %
Pets	21622 21194	16983 16833	4076 3822	563 539	78.55 % 79.42 %	18.85 % 18.03 %	2.60 % 2.54 %
Sport & Fitness	21413 21422	16048 16305	4708 4531	657 586	74.95 % 76.11 %	21.99 % 21.15 %	3.07 % 2.74 %
Job & Career	21167 21507	15781 16052	4699 4762	687 693	74.55 % 74.64 %	22.20 % 22.14 %	3.25 % 3.22 %
Dating	21587 21133	15062 14975	5847 5489	678 669	69.77 % 70.86 %	27.09 % 25.97 %	3.14 % 3.17 %
Other	21364 21710	16822 17165	3976 3989	566 556	78.74 % 79.06 %	18.61 % 18.37 %	2.65 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28161 27468	20323 20119	6959 6524	879 825	72.17 % 73.25 %	24.71 % 23.75 %	3.12 % 3.00 %
Outlook Mail	28385 27818	20725 20526	6756 6446	904 846	73.01 % 73.79 %	23.80 % 23.17 %	3.18 % 3.04 %
Yahoo Mail	27837 27323	21174 20963	5838 5581	825 779	76.06 % 76.72 %	20.97 % 20.43 %	2.96 % 2.85 %
AOL Mail	27631 27833	21100 21344	5773 5698	758 791	76.36 % 76.69 %	20.89 % 20.47 %	2.74 % 2.84 %
Mail.com	27686 27830	21419 21732	5514 5375	753 723	77.36 % 78.09 %	19.92 % 19.31 %	2.72 % 2.60 %
Yandex Mail	28148 27676	20969 20741	6307 6075	872 860	74.50 % 74.94 %	22.41 % 21.95 %	3.10 % 3.11 %
GMX Mail	28159 28130	21437 21589	5972 5837	750 704	76.13 % 76.75 %	21.21 % 20.75 %	2.66 % 2.50 %
Zoho Mail	27481 27384	21470 21572	5274 5119	737 693	78.13 % 78.78 %	19.19 % 18.69 %	2.68 % 2.53 %
ProtonMail	27554 28068	21486 21933	5358 5442	710 693	77.98 % 78.14 %	19.45 % 19.39 %	2.58 % 2.47 %
Custom Mail	27567 27734	21897 22092	4949 4955	721 687	79.43 % 79.66 %	17.95 % 17.87 %	2.62 % 2.48 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.