HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
224.044 222.718	166.444 166.851	51.594 50.181	6.006 5.686

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.29 % 74.92 %	23.03 % 22.53 %	2.68 % 2.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17239 16621	13462 13070	3364 3139	413 412	78.09 % 78.64 %	19.51 % 18.89 %	2.40 % 2.48 %
Elektronics	17419 17097	13017 12881	3974 3811	428 405	74.73 % 75.34 %	22.81 % 22.29 %	2.46 % 2.37 %
Entertainment	17188 17071	12691 12762	3981 3867	516 442	73.84 % 74.76 %	23.16 % 22.65 %	3.00 % 2.59 %
Cosmetics & Beauty	17404 17236	12903 12896	4042 3893	459 447	74.14 % 74.82 %	23.22 % 22.59 %	2.64 % 2.59 %
Food & Drink	17063 17145	13279 13407	3344 3355	440 383	77.82 % 78.20 %	19.60 % 19.57 %	2.58 % 2.23 %
Home & Garden	17332 17053	13527 13385	3380 3296	425 372	78.05 % 78.49 %	19.50 % 19.33 %	2.45 % 2.18 %
Finance	17226 17172	12116 12144	4630 4530	480 498	70.34 % 70.72 %	26.88 % 26.38 %	2.79 % 2.90 %
Health	16801 17191	11935 12275	4415 4453	451 463	71.04 % 71.40 %	26.28 % 25.90 %	2.68 % 2.69 %
Pets	17434 17092	13439 13319	3574 3356	421 417	77.09 % 77.93 %	20.50 % 19.63 %	2.41 % 2.44 %
Sport & Fitness	17270 17187	12646 12804	4118 3954	506 429	73.23 % 74.50 %	23.84 % 23.01 %	2.93 % 2.50 %
Job & Career	17051 17387	12456 12704	4076 4160	519 523	73.05 % 73.07 %	23.90 % 23.93 %	3.04 % 3.01 %
Dating	17402 16932	11670 11599	5218 4867	514 466	67.06 % 68.50 %	29.99 % 28.74 %	2.95 % 2.75 %
Other	17215 17534	13303 13605	3478 3500	434 429	77.28 % 77.59 %	20.20 % 19.96 %	2.52 % 2.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22738 22149	15921 15754	6167 5769	650 626	70.02 % 71.13 %	27.12 % 26.05 %	2.86 % 2.83 %
Outlook Mail	22940 22340	16308 16069	5952 5650	680 621	71.09 % 71.93 %	25.95 % 25.29 %	2.96 % 2.78 %
Yahoo Mail	22473 21830	16731 16397	5104 4847	638 586	74.45 % 75.11 %	22.71 % 22.20 %	2.84 % 2.68 %
AOL Mail	22249 22403	16656 16829	5025 4978	568 596	74.86 % 75.12 %	22.59 % 22.22 %	2.55 % 2.66 %
Mail.com	22198 22277	16824 17054	4811 4688	563 535	75.79 % 76.55 %	21.67 % 21.04 %	2.54 % 2.40 %
Yandex Mail	22666 22342	16519 16400	5495 5312	652 630	72.88 % 73.40 %	24.24 % 23.78 %	2.88 % 2.82 %
GMX Mail	22624 22593	16720 16853	5323 5205	581 535	73.90 % 74.59 %	23.53 % 23.04 %	2.57 % 2.37 %
Zoho Mail	22104 21966	16877 16944	4648 4497	579 525	76.35 % 77.14 %	21.03 % 20.47 %	2.62 % 2.39 %
ProtonMail	21972 22545	16700 17173	4733 4859	539 513	76.01 % 76.17 %	21.54 % 21.55 %	2.45 % 2.28 %
Custom Mail	22080 22273	17188 17378	4336 4376	556 519	77.84 % 78.02 %	19.64 % 19.65 %	2.52 % 2.33 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.