HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.301 249.949	189.268 189.572	55.071 53.717	6.962 6.660

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 75.84 %	21.91 % 21.49 %	2.77 % 2.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19349 18857	15274 14987	3596 3385	479 485	78.94 % 79.48 %	18.58 % 17.95 %	2.48 % 2.57 %
Elektronics	19503 19291	14786 14733	4224 4074	493 484	75.81 % 76.37 %	21.66 % 21.12 %	2.53 % 2.51 %
Entertainment	19311 19096	14472 14461	4252 4133	587 502	74.94 % 75.73 %	22.02 % 21.64 %	3.04 % 2.63 %
Cosmetics & Beauty	19496 19272	14654 14582	4310 4157	532 533	75.16 % 75.66 %	22.11 % 21.57 %	2.73 % 2.77 %
Food & Drink	19224 19194	15146 15177	3575 3581	503 436	78.79 % 79.07 %	18.60 % 18.66 %	2.62 % 2.27 %
Home & Garden	19438 19162	15325 15193	3606 3532	507 437	78.84 % 79.29 %	18.55 % 18.43 %	2.61 % 2.28 %
Finance	19282 19269	13790 13840	4940 4847	552 582	71.52 % 71.83 %	25.62 % 25.15 %	2.86 % 3.02 %
Health	18920 19359	13673 14051	4708 4764	539 544	72.27 % 72.58 %	24.88 % 24.61 %	2.85 % 2.81 %
Pets	19513 19097	15207 15036	3819 3591	487 470	77.93 % 78.73 %	19.57 % 18.80 %	2.50 % 2.46 %
Sport & Fitness	19389 19269	14385 14512	4416 4244	588 513	74.19 % 75.31 %	22.78 % 22.03 %	3.03 % 2.66 %
Job & Career	19070 19470	14097 14392	4374 4470	599 608	73.92 % 73.92 %	22.94 % 22.96 %	3.14 % 3.12 %
Dating	19524 18990	13396 13233	5529 5184	599 573	68.61 % 69.68 %	28.32 % 27.30 %	3.07 % 3.02 %
Other	19282 19623	15063 15375	3722 3755	497 493	78.12 % 78.35 %	19.30 % 19.14 %	2.58 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25502 24810	18180 17912	6566 6163	756 735	71.29 % 72.20 %	25.75 % 24.84 %	2.96 % 2.96 %
Outlook Mail	25710 25061	18566 18269	6354 6055	790 737	72.21 % 72.90 %	24.71 % 24.16 %	3.07 % 2.94 %
Yahoo Mail	25164 24521	18978 18629	5466 5215	720 677	75.42 % 75.97 %	21.72 % 21.27 %	2.86 % 2.76 %
AOL Mail	24907 25152	18842 19111	5386 5352	679 689	75.65 % 75.98 %	21.62 % 21.28 %	2.73 % 2.74 %
Mail.com	24905 24994	19090 19332	5150 5036	665 626	76.65 % 77.35 %	20.68 % 20.15 %	2.67 % 2.50 %
Yandex Mail	25360 25017	18713 18569	5886 5701	761 747	73.79 % 74.23 %	23.21 % 22.79 %	3.00 % 2.99 %
GMX Mail	25311 25319	19014 19172	5631 5530	666 617	75.12 % 75.72 %	22.25 % 21.84 %	2.63 % 2.44 %
Zoho Mail	24851 24786	19239 19332	4958 4831	654 623	77.42 % 78.00 %	19.95 % 19.49 %	2.63 % 2.51 %
ProtonMail	24796 25309	19124 19541	5039 5163	633 605	77.13 % 77.21 %	20.32 % 20.40 %	2.55 % 2.39 %
Custom Mail	24795 24980	19522 19705	4635 4671	638 604	78.73 % 78.88 %	18.69 % 18.70 %	2.57 % 2.42 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.