HubSpot and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.716 393.368	308.766 310.463	73.930 71.372	12.020 11.533

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.22 % 78.92 %	18.73 % 18.14 %	3.05 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30437 29964	24789 24634	4842 4541	806 789	81.44 % 82.21 %	15.91 % 15.15 %	2.65 % 2.63 %
Elektronics	30600 30248	24142 24090	5594 5339	864 819	78.90 % 79.64 %	18.28 % 17.65 %	2.82 % 2.71 %
Entertainment	30382 30038	23671 23697	5716 5479	995 862	77.91 % 78.89 %	18.81 % 18.24 %	3.27 % 2.87 %
Cosmetics & Beauty	30593 30421	23874 23976	5778 5540	941 905	78.04 % 78.81 %	18.89 % 18.21 %	3.08 % 2.97 %
Food & Drink	30177 30163	24512 24686	4812 4725	853 752	81.23 % 81.84 %	15.95 % 15.66 %	2.83 % 2.49 %
Home & Garden	30431 30082	24773 24673	4830 4665	828 744	81.41 % 82.02 %	15.87 % 15.51 %	2.72 % 2.47 %
Finance	30446 30343	22796 22877	6638 6435	1012 1031	74.87 % 75.39 %	21.80 % 21.21 %	3.32 % 3.40 %
Health	30017 30278	22770 23095	6283 6230	964 953	75.86 % 76.28 %	20.93 % 20.58 %	3.21 % 3.15 %
Pets	30504 30382	24465 24693	5158 4869	881 820	80.20 % 81.28 %	16.91 % 16.03 %	2.89 % 2.70 %
Sport & Fitness	30425 30429	23475 23760	5981 5739	969 930	77.16 % 78.08 %	19.66 % 18.86 %	3.18 % 3.06 %
Job & Career	29991 30253	22914 23201	6031 6015	1046 1037	76.40 % 76.69 %	20.11 % 19.88 %	3.49 % 3.43 %
Dating	30449 30154	22239 22326	7199 6795	1011 1033	73.04 % 74.04 %	23.64 % 22.53 %	3.32 % 3.43 %
Other	30264 30613	24346 24755	5068 5000	850 858	80.45 % 80.86 %	16.75 % 16.33 %	2.81 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39838 39147	29763 29726	8723 8158	1352 1263	74.71 % 75.93 %	21.90 % 20.84 %	3.39 % 3.23 %
Outlook Mail	39814 39358	29984 29995	8448 8070	1382 1293	75.31 % 76.21 %	21.22 % 20.50 %	3.47 % 3.29 %
Yahoo Mail	39525 38986	30843 30720	7443 7092	1239 1174	78.03 % 78.80 %	18.83 % 18.19 %	3.13 % 3.01 %
AOL Mail	39100 39474	30554 31058	7359 7225	1187 1191	78.14 % 78.68 %	18.82 % 18.30 %	3.04 % 3.02 %
Mail.com	39494 39467	31284 31572	7037 6790	1173 1105	79.21 % 80.00 %	17.82 % 17.20 %	2.97 % 2.80 %
Yandex Mail	39830 39249	30454 30216	8056 7712	1320 1321	76.46 % 76.99 %	20.23 % 19.65 %	3.31 % 3.37 %
GMX Mail	39741 39939	31271 31733	7334 7142	1136 1064	78.69 % 79.45 %	18.45 % 17.88 %	2.86 % 2.66 %
Zoho Mail	39026 38813	31272 31382	6635 6380	1119 1051	80.13 % 80.85 %	17.00 % 16.44 %	2.87 % 2.71 %
ProtonMail	39245 39592	31550 31923	6655 6645	1040 1024	80.39 % 80.63 %	16.96 % 16.78 %	2.65 % 2.59 %
Custom Mail	39103 39343	31791 32138	6240 6158	1072 1047	81.30 % 81.69 %	15.96 % 15.65 %	2.74 % 2.66 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.