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Mailjet and Newsletter2Go Email Deliverability Comparison

  Mailjet
  Newsletter2Go

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  256.923
  40.838
  195.403
  28.449
  54.618
  11.943
  6.902
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.06 %
  69.66 %
  21.26 %
  29.24 %
  2.69 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19447
  3108
  15499
  2310
  3450
  763
  498
  35
  79.70 %
  74.32 %
  17.74 %
  24.55 %
  2.56 %
  1.13 %
Elektronics
  19790
  3168
  15155
  2203
  4133
  930
  502
  35
  76.58 %
  69.54 %
  20.88 %
  29.36 %
  2.54 %
  1.10 %
Entertainment
  19610
  3097
  14888
  2149
  4201
  920
  521
  28
  75.92 %
  69.39 %
  21.42 %
  29.71 %
  2.66 %
  0.90 %
Cosmetics & Beauty
  19804
  3104
  15027
  2138
  4225
  928
  552
  38
  75.88 %
  68.88 %
  21.33 %
  29.90 %
  2.79 %
  1.22 %
Food & Drink
  19700
  2988
  15616
  2221
  3637
  729
  447
  38
  79.27 %
  74.33 %
  18.46 %
  24.40 %
  2.27 %
  1.27 %
Home & Garden
  19701
  3198
  15654
  2374
  3594
  790
  453
  34
  79.46 %
  74.23 %
  18.24 %
  24.70 %
  2.30 %
  1.06 %
Finance
  19777
  3213
  14242
  2065
  4925
  1111
  610
  37
  72.01 %
  64.27 %
  24.90 %
  34.58 %
  3.08 %
  1.15 %
Health
  19857
  3194
  14459
  2052
  4834
  1109
  564
  33
  72.82 %
  64.25 %
  24.34 %
  34.72 %
  2.84 %
  1.03 %
Pets
  19645
  3075
  15505
  2277
  3655
  768
  485
  30
  78.93 %
  74.05 %
  18.61 %
  24.98 %
  2.47 %
  0.98 %
Sport & Fitness
  19869
  3244
  15003
  2247
  4329
  961
  537
  36
  75.51 %
  69.27 %
  21.79 %
  29.62 %
  2.70 %
  1.11 %
Job & Career
  20004
  3038
  14830
  2106
  4547
  898
  627
  34
  74.14 %
  69.32 %
  22.73 %
  29.56 %
  3.13 %
  1.12 %
Dating
  19540
  3120
  13680
  1854
  5265
  1226
  595
  40
  70.01 %
  59.42 %
  26.94 %
  39.29 %
  3.05 %
  1.28 %
Other
  20179
  3291
  15845
  2453
  3823
  810
  511
  28
  78.52 %
  74.54 %
  18.95 %
  24.61 %
  2.53 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25464
  3918
  18454
  2512
  6255
  1366
  755
  40
  72.47 %
  64.11 %
  24.56 %
  34.86 %
  2.96 %
  1.02 %
Outlook Mail
  25755
  4078
  18830
  2660
  6157
  1375
  768
  43
  73.11 %
  65.23 %
  23.91 %
  33.72 %
  2.98 %
  1.05 %
Yahoo Mail
  25183
  4200
  19184
  2966
  5306
  1187
  693
  47
  76.18 %
  70.62 %
  21.07 %
  28.26 %
  2.75 %
  1.12 %
AOL Mail
  25872
  4366
  19701
  3106
  5454
  1213
  717
  47
  76.15 %
  71.14 %
  21.08 %
  27.78 %
  2.77 %
  1.08 %
Mail.com
  25738
  4218
  19957
  3033
  5129
  1137
  652
  48
  77.54 %
  71.91 %
  19.93 %
  26.96 %
  2.53 %
  1.14 %
Yandex Mail
  25703
  4051
  19129
  2782
  5801
  1223
  773
  46
  74.42 %
  68.67 %
  22.57 %
  30.19 %
  3.01 %
  1.14 %
GMX Mail
  26009
  4002
  19756
  2712
  5611
  1243
  642
  47
  75.96 %
  67.77 %
  21.57 %
  31.06 %
  2.47 %
  1.17 %
Zoho Mail
  25508
  3898
  19942
  2817
  4917
  1038
  649
  43
  78.18 %
  72.27 %
  19.28 %
  26.63 %
  2.54 %
  1.10 %
ProtonMail
  26036
  3953
  20166
  2797
  5242
  1112
  628
  44
  77.45 %
  70.76 %
  20.13 %
  28.13 %
  2.41 %
  1.11 %
Custom Mail
  25655
  4154
  20284
  3064
  4746
  1049
  625
  41
  79.06 %
  73.76 %
  18.50 %
  25.25 %
  2.44 %
  0.99 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.