Mailjet and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
352.225
40.838
|
275.813
28.449
|
66.301
11.943
|
10.111
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.31 %
69.66 %
|
18.82 %
29.24 %
|
2.87 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26812
3108
|
21902
2310
|
4209
763
|
701
35
|
81.69 %
74.32 %
|
15.70 %
24.55 %
|
2.61 %
1.13 %
|
Elektronics |
27071
3168
|
21381
2203
|
4967
930
|
723
35
|
78.98 %
69.54 %
|
18.35 %
29.36 %
|
2.67 %
1.10 %
|
Entertainment |
27026
3097
|
21151
2149
|
5112
920
|
763
28
|
78.26 %
69.39 %
|
18.92 %
29.71 %
|
2.82 %
0.90 %
|
Cosmetics & Beauty |
27250
3104
|
21298
2138
|
5147
928
|
805
38
|
78.16 %
68.88 %
|
18.89 %
29.90 %
|
2.95 %
1.22 %
|
Food & Drink |
26996
2988
|
21950
2221
|
4387
729
|
659
38
|
81.31 %
74.33 %
|
16.25 %
24.40 %
|
2.44 %
1.27 %
|
Home & Garden |
26889
3198
|
21898
2374
|
4336
790
|
655
34
|
81.44 %
74.23 %
|
16.13 %
24.70 %
|
2.44 %
1.06 %
|
Finance |
27143
3213
|
20269
2065
|
5980
1111
|
894
37
|
74.67 %
64.27 %
|
22.03 %
34.58 %
|
3.29 %
1.15 %
|
Health |
27070
3194
|
20443
2052
|
5797
1109
|
830
33
|
75.52 %
64.25 %
|
21.41 %
34.72 %
|
3.07 %
1.03 %
|
Pets |
27173
3075
|
21933
2277
|
4511
768
|
729
30
|
80.72 %
74.05 %
|
16.60 %
24.98 %
|
2.68 %
0.98 %
|
Sport & Fitness |
27190
3244
|
21087
2247
|
5304
961
|
799
36
|
77.55 %
69.27 %
|
19.51 %
29.62 %
|
2.94 %
1.11 %
|
Job & Career |
27190
3038
|
20710
2106
|
5576
898
|
904
34
|
76.17 %
69.32 %
|
20.51 %
29.56 %
|
3.32 %
1.12 %
|
Dating |
26881
3120
|
19657
1854
|
6322
1226
|
902
40
|
73.13 %
59.42 %
|
23.52 %
39.29 %
|
3.36 %
1.28 %
|
Other |
27534
3291
|
22134
2453
|
4653
810
|
747
28
|
80.39 %
74.54 %
|
16.90 %
24.61 %
|
2.71 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34930
3918
|
26265
2512
|
7568
1366
|
1097
40
|
75.19 %
64.11 %
|
21.67 %
34.86 %
|
3.14 %
1.02 %
|
Outlook Mail |
35197
4078
|
26584
2660
|
7480
1375
|
1133
43
|
75.53 %
65.23 %
|
21.25 %
33.72 %
|
3.22 %
1.05 %
|
Yahoo Mail |
34968
4200
|
27352
2966
|
6581
1187
|
1035
47
|
78.22 %
70.62 %
|
18.82 %
28.26 %
|
2.96 %
1.12 %
|
AOL Mail |
35346
4366
|
27606
3106
|
6684
1213
|
1056
47
|
78.10 %
71.14 %
|
18.91 %
27.78 %
|
2.99 %
1.08 %
|
Mail.com |
35347
4218
|
28082
3033
|
6290
1137
|
975
48
|
79.45 %
71.91 %
|
17.80 %
26.96 %
|
2.76 %
1.14 %
|
Yandex Mail |
35113
4051
|
26831
2782
|
7130
1223
|
1152
46
|
76.41 %
68.67 %
|
20.31 %
30.19 %
|
3.28 %
1.14 %
|
GMX Mail |
35733
4002
|
28123
2712
|
6679
1243
|
931
47
|
78.70 %
67.77 %
|
18.69 %
31.06 %
|
2.61 %
1.17 %
|
Zoho Mail |
34744
3898
|
27893
2817
|
5933
1038
|
918
43
|
80.28 %
72.27 %
|
17.08 %
26.63 %
|
2.64 %
1.10 %
|
ProtonMail |
35550
3953
|
28436
2797
|
6223
1112
|
891
44
|
79.99 %
70.76 %
|
17.50 %
28.13 %
|
2.51 %
1.11 %
|
Custom Mail |
35297
4154
|
28641
3064
|
5733
1049
|
923
41
|
81.14 %
73.76 %
|
16.24 %
25.25 %
|
2.61 %
0.99 %
|
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