Mailjet and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.917 40.838	74.963 28.449	36.949 11.943	2.005 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Mailjet in this comparison.

Inbox Rate	Spam Rate	Lost Rate
65.80 % 69.66 %	32.44 % 29.24 %	1.76 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8273 3108	5845 2310	2286 763	142 35	70.65 % 74.32 %	27.63 % 24.55 %	1.72 % 1.13 %
Elektronics	8684 3168	5674 2203	2864 930	146 35	65.34 % 69.54 %	32.98 % 29.36 %	1.68 % 1.10 %
Entertainment	8589 3097	5608 2149	2821 920	160 28	65.29 % 69.39 %	32.84 % 29.71 %	1.86 % 0.90 %
Cosmetics & Beauty	8792 3104	5777 2138	2863 928	152 38	65.71 % 68.88 %	32.56 % 29.90 %	1.73 % 1.22 %
Food & Drink	8947 2988	6275 2221	2515 729	157 38	70.14 % 74.33 %	28.11 % 24.40 %	1.75 % 1.27 %
Home & Garden	8872 3198	6247 2374	2467 790	158 34	70.41 % 74.23 %	27.81 % 24.70 %	1.78 % 1.06 %
Finance	8737 3213	5269 2065	3313 1111	155 37	60.31 % 64.27 %	37.92 % 34.58 %	1.77 % 1.15 %
Health	8801 3194	5309 2052	3337 1109	155 33	60.32 % 64.25 %	37.92 % 34.72 %	1.76 % 1.03 %
Pets	8659 3075	6087 2277	2412 768	160 30	70.30 % 74.05 %	27.86 % 24.98 %	1.85 % 0.98 %
Sport & Fitness	8727 3244	5729 2247	2849 961	149 36	65.65 % 69.27 %	32.65 % 29.62 %	1.71 % 1.11 %
Job & Career	8993 3038	5861 2106	2967 898	165 34	65.17 % 69.32 %	32.99 % 29.56 %	1.83 % 1.12 %
Dating	8654 3120	4813 1854	3691 1226	150 40	55.62 % 59.42 %	42.65 % 39.29 %	1.73 % 1.28 %
Other	9189 3291	6469 2453	2564 810	156 28	70.40 % 74.54 %	27.90 % 24.61 %	1.70 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11124 3918	6708 2512	4222 1366	194 40	60.30 % 64.11 %	37.95 % 34.86 %	1.74 % 1.02 %
Outlook Mail	11546 4078	7178 2660	4160 1375	208 43	62.17 % 65.23 %	36.03 % 33.72 %	1.80 % 1.05 %
Yahoo Mail	10991 4200	7347 2966	3455 1187	189 47	66.85 % 70.62 %	31.43 % 28.26 %	1.72 % 1.12 %
AOL Mail	11571 4366	7795 3106	3574 1213	202 47	67.37 % 71.14 %	30.89 % 27.78 %	1.75 % 1.08 %
Mail.com	11251 4218	7667 3033	3389 1137	195 48	68.15 % 71.91 %	30.12 % 26.96 %	1.73 % 1.14 %
Yandex Mail	11384 4051	7400 2782	3792 1223	192 46	65.00 % 68.67 %	33.31 % 30.19 %	1.69 % 1.14 %
GMX Mail	11769 4002	7533 2712	4024 1243	212 47	64.01 % 67.77 %	34.19 % 31.06 %	1.80 % 1.17 %
Zoho Mail	11079 3898	7571 2817	3310 1038	198 43	68.34 % 72.27 %	29.88 % 26.63 %	1.79 % 1.10 %
ProtonMail	11603 3953	7660 2797	3741 1112	202 44	66.02 % 70.76 %	32.24 % 28.13 %	1.74 % 1.11 %
Custom Mail	11599 4154	8104 3064	3282 1049	213 41	69.87 % 73.76 %	28.30 % 25.25 %	1.84 % 0.99 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.