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Mailjet and Newsletter2Go Email Deliverability Comparison

  Mailjet
  Newsletter2Go

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Mailjet.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.917
  40.838
  74.963
  28.449
  36.949
  11.943
  2.005
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Mailjet in this comparison.

Inbox Rate Spam Rate Lost Rate
  65.80 %
  69.66 %
  32.44 %
  29.24 %
  1.76 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8273
  3108
  5845
  2310
  2286
  763
  142
  35
  70.65 %
  74.32 %
  27.63 %
  24.55 %
  1.72 %
  1.13 %
Elektronics
  8684
  3168
  5674
  2203
  2864
  930
  146
  35
  65.34 %
  69.54 %
  32.98 %
  29.36 %
  1.68 %
  1.10 %
Entertainment
  8589
  3097
  5608
  2149
  2821
  920
  160
  28
  65.29 %
  69.39 %
  32.84 %
  29.71 %
  1.86 %
  0.90 %
Cosmetics & Beauty
  8792
  3104
  5777
  2138
  2863
  928
  152
  38
  65.71 %
  68.88 %
  32.56 %
  29.90 %
  1.73 %
  1.22 %
Food & Drink
  8947
  2988
  6275
  2221
  2515
  729
  157
  38
  70.14 %
  74.33 %
  28.11 %
  24.40 %
  1.75 %
  1.27 %
Home & Garden
  8872
  3198
  6247
  2374
  2467
  790
  158
  34
  70.41 %
  74.23 %
  27.81 %
  24.70 %
  1.78 %
  1.06 %
Finance
  8737
  3213
  5269
  2065
  3313
  1111
  155
  37
  60.31 %
  64.27 %
  37.92 %
  34.58 %
  1.77 %
  1.15 %
Health
  8801
  3194
  5309
  2052
  3337
  1109
  155
  33
  60.32 %
  64.25 %
  37.92 %
  34.72 %
  1.76 %
  1.03 %
Pets
  8659
  3075
  6087
  2277
  2412
  768
  160
  30
  70.30 %
  74.05 %
  27.86 %
  24.98 %
  1.85 %
  0.98 %
Sport & Fitness
  8727
  3244
  5729
  2247
  2849
  961
  149
  36
  65.65 %
  69.27 %
  32.65 %
  29.62 %
  1.71 %
  1.11 %
Job & Career
  8993
  3038
  5861
  2106
  2967
  898
  165
  34
  65.17 %
  69.32 %
  32.99 %
  29.56 %
  1.83 %
  1.12 %
Dating
  8654
  3120
  4813
  1854
  3691
  1226
  150
  40
  55.62 %
  59.42 %
  42.65 %
  39.29 %
  1.73 %
  1.28 %
Other
  9189
  3291
  6469
  2453
  2564
  810
  156
  28
  70.40 %
  74.54 %
  27.90 %
  24.61 %
  1.70 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Mailjet.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11124
  3918
  6708
  2512
  4222
  1366
  194
  40
  60.30 %
  64.11 %
  37.95 %
  34.86 %
  1.74 %
  1.02 %
Outlook Mail
  11546
  4078
  7178
  2660
  4160
  1375
  208
  43
  62.17 %
  65.23 %
  36.03 %
  33.72 %
  1.80 %
  1.05 %
Yahoo Mail
  10991
  4200
  7347
  2966
  3455
  1187
  189
  47
  66.85 %
  70.62 %
  31.43 %
  28.26 %
  1.72 %
  1.12 %
AOL Mail
  11571
  4366
  7795
  3106
  3574
  1213
  202
  47
  67.37 %
  71.14 %
  30.89 %
  27.78 %
  1.75 %
  1.08 %
Mail.com
  11251
  4218
  7667
  3033
  3389
  1137
  195
  48
  68.15 %
  71.91 %
  30.12 %
  26.96 %
  1.73 %
  1.14 %
Yandex Mail
  11384
  4051
  7400
  2782
  3792
  1223
  192
  46
  65.00 %
  68.67 %
  33.31 %
  30.19 %
  1.69 %
  1.14 %
GMX Mail
  11769
  4002
  7533
  2712
  4024
  1243
  212
  47
  64.01 %
  67.77 %
  34.19 %
  31.06 %
  1.80 %
  1.17 %
Zoho Mail
  11079
  3898
  7571
  2817
  3310
  1038
  198
  43
  68.34 %
  72.27 %
  29.88 %
  26.63 %
  1.79 %
  1.10 %
ProtonMail
  11603
  3953
  7660
  2797
  3741
  1112
  202
  44
  66.02 %
  70.76 %
  32.24 %
  28.13 %
  1.74 %
  1.11 %
Custom Mail
  11599
  4154
  8104
  3064
  3282
  1049
  213
  41
  69.87 %
  73.76 %
  28.30 %
  25.25 %
  1.84 %
  0.99 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.