Mailjet and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.464 40.838	298.919 28.449	69.545 11.943	11.000 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.77 % 69.66 %	18.33 % 29.24 %	2.90 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28893 3108	23721 2310	4418 763	754 35	82.10 % 74.32 %	15.29 % 24.55 %	2.61 % 1.13 %
Elektronics	29164 3168	23178 2203	5202 930	784 35	79.47 % 69.54 %	17.84 % 29.36 %	2.69 % 1.10 %
Entertainment	29019 3097	22845 2149	5348 920	826 28	78.72 % 69.39 %	18.43 % 29.71 %	2.85 % 0.90 %
Cosmetics & Beauty	29339 3104	23071 2138	5395 928	873 38	78.64 % 68.88 %	18.39 % 29.90 %	2.98 % 1.22 %
Food & Drink	29099 2988	23789 2221	4600 729	710 38	81.75 % 74.33 %	15.81 % 24.40 %	2.44 % 1.27 %
Home & Garden	29011 3198	23758 2374	4547 790	706 34	81.89 % 74.23 %	15.67 % 24.70 %	2.43 % 1.06 %
Finance	29260 3213	22017 2065	6272 1111	971 37	75.25 % 64.27 %	21.44 % 34.58 %	3.32 % 1.15 %
Health	29195 3194	22209 2052	6078 1109	908 33	76.07 % 64.25 %	20.82 % 34.72 %	3.11 % 1.03 %
Pets	29287 3075	23758 2277	4741 768	788 30	81.12 % 74.05 %	16.19 % 24.98 %	2.69 % 0.98 %
Sport & Fitness	29345 3244	22876 2247	5585 961	884 36	77.96 % 69.27 %	19.03 % 29.62 %	3.01 % 1.11 %
Job & Career	29196 3038	22350 2106	5855 898	991 34	76.55 % 69.32 %	20.05 % 29.56 %	3.39 % 1.12 %
Dating	29057 3120	21446 1854	6626 1226	985 40	73.81 % 59.42 %	22.80 % 39.29 %	3.39 % 1.28 %
Other	29599 3291	23901 2453	4878 810	820 28	80.75 % 74.54 %	16.48 % 24.61 %	2.77 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37723 3918	28576 2512	7948 1366	1199 40	75.75 % 64.11 %	21.07 % 34.86 %	3.18 % 1.02 %
Outlook Mail	37964 4078	28870 2660	7863 1375	1231 43	76.05 % 65.23 %	20.71 % 33.72 %	3.24 % 1.05 %
Yahoo Mail	37616 4200	29584 2966	6911 1187	1121 47	78.65 % 70.62 %	18.37 % 28.26 %	2.98 % 1.12 %
AOL Mail	38064 4366	29899 3106	7029 1213	1136 47	78.55 % 71.14 %	18.47 % 27.78 %	2.98 % 1.08 %
Mail.com	38066 4218	30400 3033	6607 1137	1059 48	79.86 % 71.91 %	17.36 % 26.96 %	2.78 % 1.14 %
Yandex Mail	37835 4051	29065 2782	7503 1223	1267 46	76.82 % 68.67 %	19.83 % 30.19 %	3.35 % 1.14 %
GMX Mail	38523 4002	30543 2712	6972 1243	1008 47	79.29 % 67.77 %	18.10 % 31.06 %	2.62 % 1.17 %
Zoho Mail	37496 3898	30273 2817	6224 1038	999 43	80.74 % 72.27 %	16.60 % 26.63 %	2.66 % 1.10 %
ProtonMail	38204 3953	30742 2797	6486 1112	976 44	80.47 % 70.76 %	16.98 % 28.13 %	2.55 % 1.11 %
Custom Mail	37973 4154	30967 3064	6002 1049	1004 41	81.55 % 73.76 %	15.81 % 25.25 %	2.64 % 0.99 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.