Mailjet and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
256.923 40.838	195.403 28.449	54.618 11.943	6.902 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.06 % 69.66 %	21.26 % 29.24 %	2.69 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19447 3108	15499 2310	3450 763	498 35	79.70 % 74.32 %	17.74 % 24.55 %	2.56 % 1.13 %
Elektronics	19790 3168	15155 2203	4133 930	502 35	76.58 % 69.54 %	20.88 % 29.36 %	2.54 % 1.10 %
Entertainment	19610 3097	14888 2149	4201 920	521 28	75.92 % 69.39 %	21.42 % 29.71 %	2.66 % 0.90 %
Cosmetics & Beauty	19804 3104	15027 2138	4225 928	552 38	75.88 % 68.88 %	21.33 % 29.90 %	2.79 % 1.22 %
Food & Drink	19700 2988	15616 2221	3637 729	447 38	79.27 % 74.33 %	18.46 % 24.40 %	2.27 % 1.27 %
Home & Garden	19701 3198	15654 2374	3594 790	453 34	79.46 % 74.23 %	18.24 % 24.70 %	2.30 % 1.06 %
Finance	19777 3213	14242 2065	4925 1111	610 37	72.01 % 64.27 %	24.90 % 34.58 %	3.08 % 1.15 %
Health	19857 3194	14459 2052	4834 1109	564 33	72.82 % 64.25 %	24.34 % 34.72 %	2.84 % 1.03 %
Pets	19645 3075	15505 2277	3655 768	485 30	78.93 % 74.05 %	18.61 % 24.98 %	2.47 % 0.98 %
Sport & Fitness	19869 3244	15003 2247	4329 961	537 36	75.51 % 69.27 %	21.79 % 29.62 %	2.70 % 1.11 %
Job & Career	20004 3038	14830 2106	4547 898	627 34	74.14 % 69.32 %	22.73 % 29.56 %	3.13 % 1.12 %
Dating	19540 3120	13680 1854	5265 1226	595 40	70.01 % 59.42 %	26.94 % 39.29 %	3.05 % 1.28 %
Other	20179 3291	15845 2453	3823 810	511 28	78.52 % 74.54 %	18.95 % 24.61 %	2.53 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25464 3918	18454 2512	6255 1366	755 40	72.47 % 64.11 %	24.56 % 34.86 %	2.96 % 1.02 %
Outlook Mail	25755 4078	18830 2660	6157 1375	768 43	73.11 % 65.23 %	23.91 % 33.72 %	2.98 % 1.05 %
Yahoo Mail	25183 4200	19184 2966	5306 1187	693 47	76.18 % 70.62 %	21.07 % 28.26 %	2.75 % 1.12 %
AOL Mail	25872 4366	19701 3106	5454 1213	717 47	76.15 % 71.14 %	21.08 % 27.78 %	2.77 % 1.08 %
Mail.com	25738 4218	19957 3033	5129 1137	652 48	77.54 % 71.91 %	19.93 % 26.96 %	2.53 % 1.14 %
Yandex Mail	25703 4051	19129 2782	5801 1223	773 46	74.42 % 68.67 %	22.57 % 30.19 %	3.01 % 1.14 %
GMX Mail	26009 4002	19756 2712	5611 1243	642 47	75.96 % 67.77 %	21.57 % 31.06 %	2.47 % 1.17 %
Zoho Mail	25508 3898	19942 2817	4917 1038	649 43	78.18 % 72.27 %	19.28 % 26.63 %	2.54 % 1.10 %
ProtonMail	26036 3953	20166 2797	5242 1112	628 44	77.45 % 70.76 %	20.13 % 28.13 %	2.41 % 1.11 %
Custom Mail	25655 4154	20284 3064	4746 1049	625 41	79.06 % 73.76 %	18.50 % 25.25 %	2.44 % 0.99 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.