Mailjet and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.264 40.838	212.611 28.449	57.052 11.943	7.601 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.68 % 69.66 %	20.58 % 29.24 %	2.74 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21015 3108	16870 2310	3609 763	536 35	80.28 % 74.32 %	17.17 % 24.55 %	2.55 % 1.13 %
Elektronics	21400 3168	16534 2203	4311 930	555 35	77.26 % 69.54 %	20.14 % 29.36 %	2.59 % 1.10 %
Entertainment	21202 3097	16233 2149	4392 920	577 28	76.56 % 69.39 %	20.72 % 29.71 %	2.72 % 0.90 %
Cosmetics & Beauty	21440 3104	16408 2138	4423 928	609 38	76.53 % 68.88 %	20.63 % 29.90 %	2.84 % 1.22 %
Food & Drink	21295 2988	17010 2221	3798 729	487 38	79.88 % 74.33 %	17.84 % 24.40 %	2.29 % 1.27 %
Home & Garden	21307 3198	17052 2374	3756 790	499 34	80.03 % 74.23 %	17.63 % 24.70 %	2.34 % 1.06 %
Finance	21333 3213	15514 2065	5145 1111	674 37	72.72 % 64.27 %	24.12 % 34.58 %	3.16 % 1.15 %
Health	21306 3194	15660 2052	5025 1109	621 33	73.50 % 64.25 %	23.58 % 34.72 %	2.91 % 1.03 %
Pets	21194 3075	16833 2277	3822 768	539 30	79.42 % 74.05 %	18.03 % 24.98 %	2.54 % 0.98 %
Sport & Fitness	21422 3244	16305 2247	4531 961	586 36	76.11 % 69.27 %	21.15 % 29.62 %	2.74 % 1.11 %
Job & Career	21507 3038	16052 2106	4762 898	693 34	74.64 % 69.32 %	22.14 % 29.56 %	3.22 % 1.12 %
Dating	21133 3120	14975 1854	5489 1226	669 40	70.86 % 59.42 %	25.97 % 39.29 %	3.17 % 1.28 %
Other	21710 3291	17165 2453	3989 810	556 28	79.06 % 74.54 %	18.37 % 24.61 %	2.56 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27468 3918	20119 2512	6524 1366	825 40	73.25 % 64.11 %	23.75 % 34.86 %	3.00 % 1.02 %
Outlook Mail	27818 4078	20526 2660	6446 1375	846 43	73.79 % 65.23 %	23.17 % 33.72 %	3.04 % 1.05 %
Yahoo Mail	27323 4200	20963 2966	5581 1187	779 47	76.72 % 70.62 %	20.43 % 28.26 %	2.85 % 1.12 %
AOL Mail	27833 4366	21344 3106	5698 1213	791 47	76.69 % 71.14 %	20.47 % 27.78 %	2.84 % 1.08 %
Mail.com	27830 4218	21732 3033	5375 1137	723 48	78.09 % 71.91 %	19.31 % 26.96 %	2.60 % 1.14 %
Yandex Mail	27676 4051	20741 2782	6075 1223	860 46	74.94 % 68.67 %	21.95 % 30.19 %	3.11 % 1.14 %
GMX Mail	28130 4002	21589 2712	5837 1243	704 47	76.75 % 67.77 %	20.75 % 31.06 %	2.50 % 1.17 %
Zoho Mail	27384 3898	21572 2817	5119 1038	693 43	78.78 % 72.27 %	18.69 % 26.63 %	2.53 % 1.10 %
ProtonMail	28068 3953	21933 2797	5442 1112	693 44	78.14 % 70.76 %	19.39 % 28.13 %	2.47 % 1.11 %
Custom Mail	27734 4154	22092 3064	4955 1049	687 41	79.66 % 73.76 %	17.87 % 25.25 %	2.48 % 0.99 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.