Mailjet and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.368 40.838	310.463 28.449	71.372 11.943	11.533 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.92 % 69.66 %	18.14 % 29.24 %	2.93 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29964 3108	24634 2310	4541 763	789 35	82.21 % 74.32 %	15.15 % 24.55 %	2.63 % 1.13 %
Elektronics	30248 3168	24090 2203	5339 930	819 35	79.64 % 69.54 %	17.65 % 29.36 %	2.71 % 1.10 %
Entertainment	30038 3097	23697 2149	5479 920	862 28	78.89 % 69.39 %	18.24 % 29.71 %	2.87 % 0.90 %
Cosmetics & Beauty	30421 3104	23976 2138	5540 928	905 38	78.81 % 68.88 %	18.21 % 29.90 %	2.97 % 1.22 %
Food & Drink	30163 2988	24686 2221	4725 729	752 38	81.84 % 74.33 %	15.66 % 24.40 %	2.49 % 1.27 %
Home & Garden	30082 3198	24673 2374	4665 790	744 34	82.02 % 74.23 %	15.51 % 24.70 %	2.47 % 1.06 %
Finance	30343 3213	22877 2065	6435 1111	1031 37	75.39 % 64.27 %	21.21 % 34.58 %	3.40 % 1.15 %
Health	30278 3194	23095 2052	6230 1109	953 33	76.28 % 64.25 %	20.58 % 34.72 %	3.15 % 1.03 %
Pets	30382 3075	24693 2277	4869 768	820 30	81.28 % 74.05 %	16.03 % 24.98 %	2.70 % 0.98 %
Sport & Fitness	30429 3244	23760 2247	5739 961	930 36	78.08 % 69.27 %	18.86 % 29.62 %	3.06 % 1.11 %
Job & Career	30253 3038	23201 2106	6015 898	1037 34	76.69 % 69.32 %	19.88 % 29.56 %	3.43 % 1.12 %
Dating	30154 3120	22326 1854	6795 1226	1033 40	74.04 % 59.42 %	22.53 % 39.29 %	3.43 % 1.28 %
Other	30613 3291	24755 2453	5000 810	858 28	80.86 % 74.54 %	16.33 % 24.61 %	2.80 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39147 3918	29726 2512	8158 1366	1263 40	75.93 % 64.11 %	20.84 % 34.86 %	3.23 % 1.02 %
Outlook Mail	39358 4078	29995 2660	8070 1375	1293 43	76.21 % 65.23 %	20.50 % 33.72 %	3.29 % 1.05 %
Yahoo Mail	38986 4200	30720 2966	7092 1187	1174 47	78.80 % 70.62 %	18.19 % 28.26 %	3.01 % 1.12 %
AOL Mail	39474 4366	31058 3106	7225 1213	1191 47	78.68 % 71.14 %	18.30 % 27.78 %	3.02 % 1.08 %
Mail.com	39467 4218	31572 3033	6790 1137	1105 48	80.00 % 71.91 %	17.20 % 26.96 %	2.80 % 1.14 %
Yandex Mail	39249 4051	30216 2782	7712 1223	1321 46	76.99 % 68.67 %	19.65 % 30.19 %	3.37 % 1.14 %
GMX Mail	39939 4002	31733 2712	7142 1243	1064 47	79.45 % 67.77 %	17.88 % 31.06 %	2.66 % 1.17 %
Zoho Mail	38813 3898	31382 2817	6380 1038	1051 43	80.85 % 72.27 %	16.44 % 26.63 %	2.71 % 1.10 %
ProtonMail	39592 3953	31923 2797	6645 1112	1024 44	80.63 % 70.76 %	16.78 % 28.13 %	2.59 % 1.11 %
Custom Mail	39343 4154	32138 3064	6158 1049	1047 41	81.69 % 73.76 %	15.65 % 25.25 %	2.66 % 0.99 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.