Mailjet and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Mailjet.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.917
40.838
|
74.963
28.449
|
36.949
11.943
|
2.005
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Mailjet in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
65.80 %
69.66 %
|
32.44 %
29.24 %
|
1.76 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8273
3108
|
5845
2310
|
2286
763
|
142
35
|
70.65 %
74.32 %
|
27.63 %
24.55 %
|
1.72 %
1.13 %
|
Elektronics |
8684
3168
|
5674
2203
|
2864
930
|
146
35
|
65.34 %
69.54 %
|
32.98 %
29.36 %
|
1.68 %
1.10 %
|
Entertainment |
8589
3097
|
5608
2149
|
2821
920
|
160
28
|
65.29 %
69.39 %
|
32.84 %
29.71 %
|
1.86 %
0.90 %
|
Cosmetics & Beauty |
8792
3104
|
5777
2138
|
2863
928
|
152
38
|
65.71 %
68.88 %
|
32.56 %
29.90 %
|
1.73 %
1.22 %
|
Food & Drink |
8947
2988
|
6275
2221
|
2515
729
|
157
38
|
70.14 %
74.33 %
|
28.11 %
24.40 %
|
1.75 %
1.27 %
|
Home & Garden |
8872
3198
|
6247
2374
|
2467
790
|
158
34
|
70.41 %
74.23 %
|
27.81 %
24.70 %
|
1.78 %
1.06 %
|
Finance |
8737
3213
|
5269
2065
|
3313
1111
|
155
37
|
60.31 %
64.27 %
|
37.92 %
34.58 %
|
1.77 %
1.15 %
|
Health |
8801
3194
|
5309
2052
|
3337
1109
|
155
33
|
60.32 %
64.25 %
|
37.92 %
34.72 %
|
1.76 %
1.03 %
|
Pets |
8659
3075
|
6087
2277
|
2412
768
|
160
30
|
70.30 %
74.05 %
|
27.86 %
24.98 %
|
1.85 %
0.98 %
|
Sport & Fitness |
8727
3244
|
5729
2247
|
2849
961
|
149
36
|
65.65 %
69.27 %
|
32.65 %
29.62 %
|
1.71 %
1.11 %
|
Job & Career |
8993
3038
|
5861
2106
|
2967
898
|
165
34
|
65.17 %
69.32 %
|
32.99 %
29.56 %
|
1.83 %
1.12 %
|
Dating |
8654
3120
|
4813
1854
|
3691
1226
|
150
40
|
55.62 %
59.42 %
|
42.65 %
39.29 %
|
1.73 %
1.28 %
|
Other |
9189
3291
|
6469
2453
|
2564
810
|
156
28
|
70.40 %
74.54 %
|
27.90 %
24.61 %
|
1.70 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Mailjet.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11124
3918
|
6708
2512
|
4222
1366
|
194
40
|
60.30 %
64.11 %
|
37.95 %
34.86 %
|
1.74 %
1.02 %
|
Outlook Mail |
11546
4078
|
7178
2660
|
4160
1375
|
208
43
|
62.17 %
65.23 %
|
36.03 %
33.72 %
|
1.80 %
1.05 %
|
Yahoo Mail |
10991
4200
|
7347
2966
|
3455
1187
|
189
47
|
66.85 %
70.62 %
|
31.43 %
28.26 %
|
1.72 %
1.12 %
|
AOL Mail |
11571
4366
|
7795
3106
|
3574
1213
|
202
47
|
67.37 %
71.14 %
|
30.89 %
27.78 %
|
1.75 %
1.08 %
|
Mail.com |
11251
4218
|
7667
3033
|
3389
1137
|
195
48
|
68.15 %
71.91 %
|
30.12 %
26.96 %
|
1.73 %
1.14 %
|
Yandex Mail |
11384
4051
|
7400
2782
|
3792
1223
|
192
46
|
65.00 %
68.67 %
|
33.31 %
30.19 %
|
1.69 %
1.14 %
|
GMX Mail |
11769
4002
|
7533
2712
|
4024
1243
|
212
47
|
64.01 %
67.77 %
|
34.19 %
31.06 %
|
1.80 %
1.17 %
|
Zoho Mail |
11079
3898
|
7571
2817
|
3310
1038
|
198
43
|
68.34 %
72.27 %
|
29.88 %
26.63 %
|
1.79 %
1.10 %
|
ProtonMail |
11603
3953
|
7660
2797
|
3741
1112
|
202
44
|
66.02 %
70.76 %
|
32.24 %
28.13 %
|
1.74 %
1.11 %
|
Custom Mail |
11599
4154
|
8104
3064
|
3282
1049
|
213
41
|
69.87 %
73.76 %
|
28.30 %
25.25 %
|
1.84 %
0.99 %
|
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