Mailjet and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.721
40.838
|
235.814
28.449
|
60.351
11.943
|
8.556
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.39 %
69.66 %
|
19.81 %
29.24 %
|
2.81 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23130
3108
|
18714
2310
|
3819
763
|
597
35
|
80.91 %
74.32 %
|
16.51 %
24.55 %
|
2.58 %
1.13 %
|
Elektronics |
23500
3168
|
18333
2203
|
4551
930
|
616
35
|
78.01 %
69.54 %
|
19.37 %
29.36 %
|
2.62 %
1.10 %
|
Entertainment |
23338
3097
|
18045
2149
|
4649
920
|
644
28
|
77.32 %
69.39 %
|
19.92 %
29.71 %
|
2.76 %
0.90 %
|
Cosmetics & Beauty |
23538
3104
|
18177
2138
|
4675
928
|
686
38
|
77.22 %
68.88 %
|
19.86 %
29.90 %
|
2.91 %
1.22 %
|
Food & Drink |
23352
2988
|
18800
2221
|
4004
729
|
548
38
|
80.51 %
74.33 %
|
17.15 %
24.40 %
|
2.35 %
1.27 %
|
Home & Garden |
23363
3198
|
18837
2374
|
3962
790
|
564
34
|
80.63 %
74.23 %
|
16.96 %
24.70 %
|
2.41 %
1.06 %
|
Finance |
23452
3213
|
17247
2065
|
5441
1111
|
764
37
|
73.54 %
64.27 %
|
23.20 %
34.58 %
|
3.26 %
1.15 %
|
Health |
23483
3194
|
17474
2052
|
5312
1109
|
697
33
|
74.41 %
64.25 %
|
22.62 %
34.72 %
|
2.97 %
1.03 %
|
Pets |
23319
3075
|
18649
2277
|
4059
768
|
611
30
|
79.97 %
74.05 %
|
17.41 %
24.98 %
|
2.62 %
0.98 %
|
Sport & Fitness |
23619
3244
|
18133
2247
|
4821
961
|
665
36
|
76.77 %
69.27 %
|
20.41 %
29.62 %
|
2.82 %
1.11 %
|
Job & Career |
23541
3038
|
17729
2106
|
5046
898
|
766
34
|
75.31 %
69.32 %
|
21.43 %
29.56 %
|
3.25 %
1.12 %
|
Dating |
23280
3120
|
16724
1854
|
5791
1226
|
765
40
|
71.84 %
59.42 %
|
24.88 %
39.29 %
|
3.29 %
1.28 %
|
Other |
23806
3291
|
18952
2453
|
4221
810
|
633
28
|
79.61 %
74.54 %
|
17.73 %
24.61 %
|
2.66 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30211
3918
|
22384
2512
|
6893
1366
|
934
40
|
74.09 %
64.11 %
|
22.82 %
34.86 %
|
3.09 %
1.02 %
|
Outlook Mail |
30578
4078
|
22794
2660
|
6826
1375
|
958
43
|
74.54 %
65.23 %
|
22.32 %
33.72 %
|
3.13 %
1.05 %
|
Yahoo Mail |
30063
4200
|
23256
2966
|
5931
1187
|
876
47
|
77.36 %
70.62 %
|
19.73 %
28.26 %
|
2.91 %
1.12 %
|
AOL Mail |
30675
4366
|
23727
3106
|
6060
1213
|
888
47
|
77.35 %
71.14 %
|
19.76 %
27.78 %
|
2.89 %
1.08 %
|
Mail.com |
30480
4218
|
23979
3033
|
5688
1137
|
813
48
|
78.67 %
71.91 %
|
18.66 %
26.96 %
|
2.67 %
1.14 %
|
Yandex Mail |
30459
4051
|
23029
2782
|
6461
1223
|
969
46
|
75.61 %
68.67 %
|
21.21 %
30.19 %
|
3.18 %
1.14 %
|
GMX Mail |
30901
4002
|
23973
2712
|
6138
1243
|
790
47
|
77.58 %
67.77 %
|
19.86 %
31.06 %
|
2.56 %
1.17 %
|
Zoho Mail |
30069
3898
|
23870
2817
|
5412
1038
|
787
43
|
79.38 %
72.27 %
|
18.00 %
26.63 %
|
2.62 %
1.10 %
|
ProtonMail |
30827
3953
|
24355
2797
|
5716
1112
|
756
44
|
79.01 %
70.76 %
|
18.54 %
28.13 %
|
2.45 %
1.11 %
|
Custom Mail |
30458
4154
|
24447
3064
|
5226
1049
|
785
41
|
80.26 %
73.76 %
|
17.16 %
25.25 %
|
2.58 %
0.99 %
|
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