Mailjet and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.721 40.838	235.814 28.449	60.351 11.943	8.556 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.39 % 69.66 %	19.81 % 29.24 %	2.81 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23130 3108	18714 2310	3819 763	597 35	80.91 % 74.32 %	16.51 % 24.55 %	2.58 % 1.13 %
Elektronics	23500 3168	18333 2203	4551 930	616 35	78.01 % 69.54 %	19.37 % 29.36 %	2.62 % 1.10 %
Entertainment	23338 3097	18045 2149	4649 920	644 28	77.32 % 69.39 %	19.92 % 29.71 %	2.76 % 0.90 %
Cosmetics & Beauty	23538 3104	18177 2138	4675 928	686 38	77.22 % 68.88 %	19.86 % 29.90 %	2.91 % 1.22 %
Food & Drink	23352 2988	18800 2221	4004 729	548 38	80.51 % 74.33 %	17.15 % 24.40 %	2.35 % 1.27 %
Home & Garden	23363 3198	18837 2374	3962 790	564 34	80.63 % 74.23 %	16.96 % 24.70 %	2.41 % 1.06 %
Finance	23452 3213	17247 2065	5441 1111	764 37	73.54 % 64.27 %	23.20 % 34.58 %	3.26 % 1.15 %
Health	23483 3194	17474 2052	5312 1109	697 33	74.41 % 64.25 %	22.62 % 34.72 %	2.97 % 1.03 %
Pets	23319 3075	18649 2277	4059 768	611 30	79.97 % 74.05 %	17.41 % 24.98 %	2.62 % 0.98 %
Sport & Fitness	23619 3244	18133 2247	4821 961	665 36	76.77 % 69.27 %	20.41 % 29.62 %	2.82 % 1.11 %
Job & Career	23541 3038	17729 2106	5046 898	766 34	75.31 % 69.32 %	21.43 % 29.56 %	3.25 % 1.12 %
Dating	23280 3120	16724 1854	5791 1226	765 40	71.84 % 59.42 %	24.88 % 39.29 %	3.29 % 1.28 %
Other	23806 3291	18952 2453	4221 810	633 28	79.61 % 74.54 %	17.73 % 24.61 %	2.66 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30211 3918	22384 2512	6893 1366	934 40	74.09 % 64.11 %	22.82 % 34.86 %	3.09 % 1.02 %
Outlook Mail	30578 4078	22794 2660	6826 1375	958 43	74.54 % 65.23 %	22.32 % 33.72 %	3.13 % 1.05 %
Yahoo Mail	30063 4200	23256 2966	5931 1187	876 47	77.36 % 70.62 %	19.73 % 28.26 %	2.91 % 1.12 %
AOL Mail	30675 4366	23727 3106	6060 1213	888 47	77.35 % 71.14 %	19.76 % 27.78 %	2.89 % 1.08 %
Mail.com	30480 4218	23979 3033	5688 1137	813 48	78.67 % 71.91 %	18.66 % 26.96 %	2.67 % 1.14 %
Yandex Mail	30459 4051	23029 2782	6461 1223	969 46	75.61 % 68.67 %	21.21 % 30.19 %	3.18 % 1.14 %
GMX Mail	30901 4002	23973 2712	6138 1243	790 47	77.58 % 67.77 %	19.86 % 31.06 %	2.56 % 1.17 %
Zoho Mail	30069 3898	23870 2817	5412 1038	787 43	79.38 % 72.27 %	18.00 % 26.63 %	2.62 % 1.10 %
ProtonMail	30827 3953	24355 2797	5716 1112	756 44	79.01 % 70.76 %	18.54 % 28.13 %	2.45 % 1.11 %
Custom Mail	30458 4154	24447 3064	5226 1049	785 41	80.26 % 73.76 %	17.16 % 25.25 %	2.58 % 0.99 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.