Mailjet and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.718 40.838	166.851 28.449	50.181 11.943	5.686 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.92 % 69.66 %	22.53 % 29.24 %	2.55 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16621 3108	13070 2310	3139 763	412 35	78.64 % 74.32 %	18.89 % 24.55 %	2.48 % 1.13 %
Elektronics	17097 3168	12881 2203	3811 930	405 35	75.34 % 69.54 %	22.29 % 29.36 %	2.37 % 1.10 %
Entertainment	17071 3097	12762 2149	3867 920	442 28	74.76 % 69.39 %	22.65 % 29.71 %	2.59 % 0.90 %
Cosmetics & Beauty	17236 3104	12896 2138	3893 928	447 38	74.82 % 68.88 %	22.59 % 29.90 %	2.59 % 1.22 %
Food & Drink	17145 2988	13407 2221	3355 729	383 38	78.20 % 74.33 %	19.57 % 24.40 %	2.23 % 1.27 %
Home & Garden	17053 3198	13385 2374	3296 790	372 34	78.49 % 74.23 %	19.33 % 24.70 %	2.18 % 1.06 %
Finance	17172 3213	12144 2065	4530 1111	498 37	70.72 % 64.27 %	26.38 % 34.58 %	2.90 % 1.15 %
Health	17191 3194	12275 2052	4453 1109	463 33	71.40 % 64.25 %	25.90 % 34.72 %	2.69 % 1.03 %
Pets	17092 3075	13319 2277	3356 768	417 30	77.93 % 74.05 %	19.63 % 24.98 %	2.44 % 0.98 %
Sport & Fitness	17187 3244	12804 2247	3954 961	429 36	74.50 % 69.27 %	23.01 % 29.62 %	2.50 % 1.11 %
Job & Career	17387 3038	12704 2106	4160 898	523 34	73.07 % 69.32 %	23.93 % 29.56 %	3.01 % 1.12 %
Dating	16932 3120	11599 1854	4867 1226	466 40	68.50 % 59.42 %	28.74 % 39.29 %	2.75 % 1.28 %
Other	17534 3291	13605 2453	3500 810	429 28	77.59 % 74.54 %	19.96 % 24.61 %	2.45 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22149 3918	15754 2512	5769 1366	626 40	71.13 % 64.11 %	26.05 % 34.86 %	2.83 % 1.02 %
Outlook Mail	22340 4078	16069 2660	5650 1375	621 43	71.93 % 65.23 %	25.29 % 33.72 %	2.78 % 1.05 %
Yahoo Mail	21830 4200	16397 2966	4847 1187	586 47	75.11 % 70.62 %	22.20 % 28.26 %	2.68 % 1.12 %
AOL Mail	22403 4366	16829 3106	4978 1213	596 47	75.12 % 71.14 %	22.22 % 27.78 %	2.66 % 1.08 %
Mail.com	22277 4218	17054 3033	4688 1137	535 48	76.55 % 71.91 %	21.04 % 26.96 %	2.40 % 1.14 %
Yandex Mail	22342 4051	16400 2782	5312 1223	630 46	73.40 % 68.67 %	23.78 % 30.19 %	2.82 % 1.14 %
GMX Mail	22593 4002	16853 2712	5205 1243	535 47	74.59 % 67.77 %	23.04 % 31.06 %	2.37 % 1.17 %
Zoho Mail	21966 3898	16944 2817	4497 1038	525 43	77.14 % 72.27 %	20.47 % 26.63 %	2.39 % 1.10 %
ProtonMail	22545 3953	17173 2797	4859 1112	513 44	76.17 % 70.76 %	21.55 % 28.13 %	2.28 % 1.11 %
Custom Mail	22273 4154	17378 3064	4376 1049	519 41	78.02 % 73.76 %	19.65 % 25.25 %	2.33 % 0.99 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.