Mailjet and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.264
40.838
|
212.611
28.449
|
57.052
11.943
|
7.601
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.68 %
69.66 %
|
20.58 %
29.24 %
|
2.74 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21015
3108
|
16870
2310
|
3609
763
|
536
35
|
80.28 %
74.32 %
|
17.17 %
24.55 %
|
2.55 %
1.13 %
|
Elektronics |
21400
3168
|
16534
2203
|
4311
930
|
555
35
|
77.26 %
69.54 %
|
20.14 %
29.36 %
|
2.59 %
1.10 %
|
Entertainment |
21202
3097
|
16233
2149
|
4392
920
|
577
28
|
76.56 %
69.39 %
|
20.72 %
29.71 %
|
2.72 %
0.90 %
|
Cosmetics & Beauty |
21440
3104
|
16408
2138
|
4423
928
|
609
38
|
76.53 %
68.88 %
|
20.63 %
29.90 %
|
2.84 %
1.22 %
|
Food & Drink |
21295
2988
|
17010
2221
|
3798
729
|
487
38
|
79.88 %
74.33 %
|
17.84 %
24.40 %
|
2.29 %
1.27 %
|
Home & Garden |
21307
3198
|
17052
2374
|
3756
790
|
499
34
|
80.03 %
74.23 %
|
17.63 %
24.70 %
|
2.34 %
1.06 %
|
Finance |
21333
3213
|
15514
2065
|
5145
1111
|
674
37
|
72.72 %
64.27 %
|
24.12 %
34.58 %
|
3.16 %
1.15 %
|
Health |
21306
3194
|
15660
2052
|
5025
1109
|
621
33
|
73.50 %
64.25 %
|
23.58 %
34.72 %
|
2.91 %
1.03 %
|
Pets |
21194
3075
|
16833
2277
|
3822
768
|
539
30
|
79.42 %
74.05 %
|
18.03 %
24.98 %
|
2.54 %
0.98 %
|
Sport & Fitness |
21422
3244
|
16305
2247
|
4531
961
|
586
36
|
76.11 %
69.27 %
|
21.15 %
29.62 %
|
2.74 %
1.11 %
|
Job & Career |
21507
3038
|
16052
2106
|
4762
898
|
693
34
|
74.64 %
69.32 %
|
22.14 %
29.56 %
|
3.22 %
1.12 %
|
Dating |
21133
3120
|
14975
1854
|
5489
1226
|
669
40
|
70.86 %
59.42 %
|
25.97 %
39.29 %
|
3.17 %
1.28 %
|
Other |
21710
3291
|
17165
2453
|
3989
810
|
556
28
|
79.06 %
74.54 %
|
18.37 %
24.61 %
|
2.56 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27468
3918
|
20119
2512
|
6524
1366
|
825
40
|
73.25 %
64.11 %
|
23.75 %
34.86 %
|
3.00 %
1.02 %
|
Outlook Mail |
27818
4078
|
20526
2660
|
6446
1375
|
846
43
|
73.79 %
65.23 %
|
23.17 %
33.72 %
|
3.04 %
1.05 %
|
Yahoo Mail |
27323
4200
|
20963
2966
|
5581
1187
|
779
47
|
76.72 %
70.62 %
|
20.43 %
28.26 %
|
2.85 %
1.12 %
|
AOL Mail |
27833
4366
|
21344
3106
|
5698
1213
|
791
47
|
76.69 %
71.14 %
|
20.47 %
27.78 %
|
2.84 %
1.08 %
|
Mail.com |
27830
4218
|
21732
3033
|
5375
1137
|
723
48
|
78.09 %
71.91 %
|
19.31 %
26.96 %
|
2.60 %
1.14 %
|
Yandex Mail |
27676
4051
|
20741
2782
|
6075
1223
|
860
46
|
74.94 %
68.67 %
|
21.95 %
30.19 %
|
3.11 %
1.14 %
|
GMX Mail |
28130
4002
|
21589
2712
|
5837
1243
|
704
47
|
76.75 %
67.77 %
|
20.75 %
31.06 %
|
2.50 %
1.17 %
|
Zoho Mail |
27384
3898
|
21572
2817
|
5119
1038
|
693
43
|
78.78 %
72.27 %
|
18.69 %
26.63 %
|
2.53 %
1.10 %
|
ProtonMail |
28068
3953
|
21933
2797
|
5442
1112
|
693
44
|
78.14 %
70.76 %
|
19.39 %
28.13 %
|
2.47 %
1.11 %
|
Custom Mail |
27734
4154
|
22092
3064
|
4955
1049
|
687
41
|
79.66 %
73.76 %
|
17.87 %
25.25 %
|
2.48 %
0.99 %
|
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