Mailjet and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Mailjet and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.225 40.838	275.813 28.449	66.301 11.943	10.111 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.31 % 69.66 %	18.82 % 29.24 %	2.87 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26812 3108	21902 2310	4209 763	701 35	81.69 % 74.32 %	15.70 % 24.55 %	2.61 % 1.13 %
Elektronics	27071 3168	21381 2203	4967 930	723 35	78.98 % 69.54 %	18.35 % 29.36 %	2.67 % 1.10 %
Entertainment	27026 3097	21151 2149	5112 920	763 28	78.26 % 69.39 %	18.92 % 29.71 %	2.82 % 0.90 %
Cosmetics & Beauty	27250 3104	21298 2138	5147 928	805 38	78.16 % 68.88 %	18.89 % 29.90 %	2.95 % 1.22 %
Food & Drink	26996 2988	21950 2221	4387 729	659 38	81.31 % 74.33 %	16.25 % 24.40 %	2.44 % 1.27 %
Home & Garden	26889 3198	21898 2374	4336 790	655 34	81.44 % 74.23 %	16.13 % 24.70 %	2.44 % 1.06 %
Finance	27143 3213	20269 2065	5980 1111	894 37	74.67 % 64.27 %	22.03 % 34.58 %	3.29 % 1.15 %
Health	27070 3194	20443 2052	5797 1109	830 33	75.52 % 64.25 %	21.41 % 34.72 %	3.07 % 1.03 %
Pets	27173 3075	21933 2277	4511 768	729 30	80.72 % 74.05 %	16.60 % 24.98 %	2.68 % 0.98 %
Sport & Fitness	27190 3244	21087 2247	5304 961	799 36	77.55 % 69.27 %	19.51 % 29.62 %	2.94 % 1.11 %
Job & Career	27190 3038	20710 2106	5576 898	904 34	76.17 % 69.32 %	20.51 % 29.56 %	3.32 % 1.12 %
Dating	26881 3120	19657 1854	6322 1226	902 40	73.13 % 59.42 %	23.52 % 39.29 %	3.36 % 1.28 %
Other	27534 3291	22134 2453	4653 810	747 28	80.39 % 74.54 %	16.90 % 24.61 %	2.71 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34930 3918	26265 2512	7568 1366	1097 40	75.19 % 64.11 %	21.67 % 34.86 %	3.14 % 1.02 %
Outlook Mail	35197 4078	26584 2660	7480 1375	1133 43	75.53 % 65.23 %	21.25 % 33.72 %	3.22 % 1.05 %
Yahoo Mail	34968 4200	27352 2966	6581 1187	1035 47	78.22 % 70.62 %	18.82 % 28.26 %	2.96 % 1.12 %
AOL Mail	35346 4366	27606 3106	6684 1213	1056 47	78.10 % 71.14 %	18.91 % 27.78 %	2.99 % 1.08 %
Mail.com	35347 4218	28082 3033	6290 1137	975 48	79.45 % 71.91 %	17.80 % 26.96 %	2.76 % 1.14 %
Yandex Mail	35113 4051	26831 2782	7130 1223	1152 46	76.41 % 68.67 %	20.31 % 30.19 %	3.28 % 1.14 %
GMX Mail	35733 4002	28123 2712	6679 1243	931 47	78.70 % 67.77 %	18.69 % 31.06 %	2.61 % 1.17 %
Zoho Mail	34744 3898	27893 2817	5933 1038	918 43	80.28 % 72.27 %	17.08 % 26.63 %	2.64 % 1.10 %
ProtonMail	35550 3953	28436 2797	6223 1112	891 44	79.99 % 70.76 %	17.50 % 28.13 %	2.51 % 1.11 %
Custom Mail	35297 4154	28641 3064	5733 1049	923 41	81.14 % 73.76 %	16.24 % 25.25 %	2.61 % 0.99 %

Compare Mailjet with other providers

Compare the email deliverability of Mailjet with other providers.