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Benchmark Email and Mailjet Email Deliverability Comparison

  Benchmark Email
  Mailjet

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.854
  222.718
  159.455
  166.851
  56.164
  50.181
  8.235
  5.686

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.23 %
  74.92 %
  25.09 %
  22.53 %
  3.68 %
  2.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17055
  16621
  12737
  13070
  3697
  3139
  621
  412
  74.68 %
  78.64 %
  21.68 %
  18.89 %
  3.64 %
  2.48 %
Elektronics
  17571
  17097
  12507
  12881
  4432
  3811
  632
  405
  71.18 %
  75.34 %
  25.22 %
  22.29 %
  3.60 %
  2.37 %
Entertainment
  16807
  17071
  11987
  12762
  4200
  3867
  620
  442
  71.32 %
  74.76 %
  24.99 %
  22.65 %
  3.69 %
  2.59 %
Cosmetics & Beauty
  17088
  17236
  12135
  12896
  4316
  3893
  637
  447
  71.01 %
  74.82 %
  25.26 %
  22.59 %
  3.73 %
  2.59 %
Food & Drink
  17317
  17145
  12957
  13407
  3768
  3355
  592
  383
  74.82 %
  78.20 %
  21.76 %
  19.57 %
  3.42 %
  2.23 %
Home & Garden
  17277
  17053
  12973
  13385
  3734
  3296
  570
  372
  75.09 %
  78.49 %
  21.61 %
  19.33 %
  3.30 %
  2.18 %
Finance
  17224
  17172
  11543
  12144
  5008
  4530
  673
  498
  67.02 %
  70.72 %
  29.08 %
  26.38 %
  3.91 %
  2.90 %
Health
  17938
  17191
  12136
  12275
  5119
  4453
  683
  463
  67.66 %
  71.40 %
  28.54 %
  25.90 %
  3.81 %
  2.69 %
Pets
  17211
  17092
  12765
  13319
  3848
  3356
  598
  417
  74.17 %
  77.93 %
  22.36 %
  19.63 %
  3.47 %
  2.44 %
Sport & Fitness
  16731
  17187
  11847
  12804
  4267
  3954
  617
  429
  70.81 %
  74.50 %
  25.50 %
  23.01 %
  3.69 %
  2.50 %
Job & Career
  17395
  17387
  12084
  12704
  4582
  4160
  729
  523
  69.47 %
  73.07 %
  26.34 %
  23.93 %
  4.19 %
  3.01 %
Dating
  17000
  16932
  11032
  11599
  5334
  4867
  634
  466
  64.89 %
  68.50 %
  31.38 %
  28.74 %
  3.73 %
  2.75 %
Other
  17240
  17534
  12752
  13605
  3859
  3500
  629
  429
  73.97 %
  77.59 %
  22.38 %
  19.96 %
  3.65 %
  2.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22254
  22149
  15039
  15754
  6336
  5769
  879
  626
  67.58 %
  71.13 %
  28.47 %
  26.05 %
  3.95 %
  2.83 %
Outlook Mail
  22861
  22340
  15532
  16069
  6428
  5650
  901
  621
  67.94 %
  71.93 %
  28.12 %
  25.29 %
  3.94 %
  2.78 %
Yahoo Mail
  22213
  21830
  15919
  16397
  5468
  4847
  826
  586
  71.67 %
  75.11 %
  24.62 %
  22.20 %
  3.72 %
  2.68 %
AOL Mail
  22384
  22403
  15966
  16829
  5571
  4978
  847
  596
  71.33 %
  75.12 %
  24.89 %
  22.22 %
  3.78 %
  2.66 %
Mail.com
  22577
  22277
  16397
  17054
  5382
  4688
  798
  535
  72.63 %
  76.55 %
  23.84 %
  21.04 %
  3.53 %
  2.40 %
Yandex Mail
  22428
  22342
  15655
  16400
  5913
  5312
  860
  630
  69.80 %
  73.40 %
  26.36 %
  23.78 %
  3.83 %
  2.82 %
GMX Mail
  22479
  22593
  15986
  16853
  5728
  5205
  765
  535
  71.12 %
  74.59 %
  25.48 %
  23.04 %
  3.40 %
  2.37 %
Zoho Mail
  22248
  21966
  16286
  16944
  5165
  4497
  797
  525
  73.20 %
  77.14 %
  23.22 %
  20.47 %
  3.58 %
  2.39 %
ProtonMail
  22179
  22545
  16075
  17173
  5319
  4859
  785
  513
  72.48 %
  76.17 %
  23.98 %
  21.55 %
  3.54 %
  2.28 %
Custom Mail
  22231
  22273
  16600
  17378
  4854
  4376
  777
  519
  74.67 %
  78.02 %
  21.83 %
  19.65 %
  3.50 %
  2.33 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.