Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 539.329	417.902 431.707	103.155 91.337	20.410 15.975

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 80.05 %	19.04 % 16.94 %	3.77 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 41300	33233 34265	6908 5937	1459 1101	79.80 % 82.97 %	16.59 % 14.38 %	3.50 % 2.67 %
Elektronics	42155 41554	32749 33581	7868 6812	1527 1143	77.69 % 80.81 %	18.66 % 16.39 %	3.62 % 2.75 %
Entertainment	41345 41068	31931 32862	7836 6994	1547 1183	77.23 % 80.02 %	18.95 % 17.03 %	3.74 % 2.88 %
Cosmetics & Beauty	41427 41667	31929 33321	7919 7084	1565 1242	77.07 % 79.97 %	19.12 % 17.00 %	3.78 % 2.98 %
Food & Drink	41480 41290	33075 34103	6944 6087	1442 1085	79.74 % 82.59 %	16.74 % 14.74 %	3.48 % 2.63 %
Home & Garden	41872 41433	33494 34260	6944 6070	1407 1054	79.99 % 82.69 %	16.58 % 14.65 %	3.36 % 2.54 %
Finance	41911 41578	31004 31993	9128 8141	1754 1421	73.98 % 76.95 %	21.78 % 19.58 %	4.19 % 3.42 %
Health	42072 41572	31467 32308	8885 7863	1646 1346	74.79 % 77.72 %	21.12 % 18.91 %	3.91 % 3.24 %
Pets	41892 41522	33108 34067	7296 6331	1433 1125	79.03 % 82.05 %	17.42 % 15.25 %	3.42 % 2.71 %
Sport & Fitness	40862 41413	31150 32823	8040 7310	1617 1261	76.23 % 79.26 %	19.68 % 17.65 %	3.96 % 3.04 %
Job & Career	41996 41684	31513 32474	8658 7756	1803 1429	75.04 % 77.91 %	20.62 % 18.61 %	4.29 % 3.43 %
Dating	41631 41286	30470 31347	9453 8478	1711 1417	73.19 % 75.93 %	22.71 % 20.53 %	4.11 % 3.43 %
Other	41615 41962	32779 34303	7276 6474	1499 1168	78.77 % 81.75 %	17.48 % 15.43 %	3.60 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 50301	37126 38512	11189 10052	2199 1714	73.48 % 76.56 %	22.15 % 19.98 %	4.35 % 3.41 %
Outlook Mail	51144 50594	37985 39168	11028 9719	2115 1660	74.27 % 77.42 %	21.56 % 19.21 %	4.14 % 3.28 %
Yahoo Mail	50603 49984	38759 39844	9847 8650	1961 1501	76.59 % 79.71 %	19.46 % 17.31 %	3.88 % 3.00 %
AOL Mail	50815 50640	38846 40259	9962 8803	1982 1545	76.45 % 79.50 %	19.60 % 17.38 %	3.90 % 3.05 %
Mail.com	50985 50720	39618 41004	9489 8276	1858 1396	77.71 % 80.84 %	18.61 % 16.32 %	3.64 % 2.75 %
Yandex Mail	50989 50699	38283 39591	10557 9381	2094 1723	75.08 % 78.09 %	20.70 % 18.50 %	4.11 % 3.40 %
GMX Mail	51022 51133	39661 41193	9639 8550	1701 1378	77.73 % 80.56 %	18.89 % 16.72 %	3.33 % 2.69 %
Zoho Mail	50671 49895	39696 40687	9055 7800	1877 1378	78.34 % 81.55 %	17.87 % 15.63 %	3.70 % 2.76 %
ProtonMail	50539 51098	39745 41714	9014 8013	1734 1335	78.64 % 81.64 %	17.84 % 15.68 %	3.43 % 2.61 %
Custom Mail	50517 50650	40214 41737	8529 7563	1731 1345	79.60 % 82.40 %	16.88 % 14.93 %	3.43 % 2.66 %
iCloud Mail	11333 11122	8945 8904	1925 1801	443 406	78.93 % 80.06 %	16.99 % 16.19 %	3.91 % 3.65 %
Tuta	11364 11327	9482 9558	1488 1403	351 319	83.44 % 84.38 %	13.09 % 12.39 %	3.09 % 2.82 %
Juno.com	11395 11166	9542 9536	1433 1326	364 275	83.74 % 85.40 %	12.58 % 11.88 %	3.19 % 2.46 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.