Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
278.524 277.264	203.530 212.611	64.511 57.052	10.483 7.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.07 % 76.68 %	23.16 % 20.58 %	3.76 % 2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21263 21015	16237 16870	4259 3609	767 536	76.36 % 80.28 %	20.03 % 17.17 %	3.61 % 2.55 %
Elektronics	21675 21400	15839 16534	5025 4311	811 555	73.07 % 77.26 %	23.18 % 20.14 %	3.74 % 2.59 %
Entertainment	20949 21202	15330 16233	4838 4392	781 577	73.18 % 76.56 %	23.09 % 20.72 %	3.73 % 2.72 %
Cosmetics & Beauty	21282 21440	15525 16408	4950 4423	807 609	72.95 % 76.53 %	23.26 % 20.63 %	3.79 % 2.84 %
Food & Drink	21519 21295	16437 17010	4329 3798	753 487	76.38 % 79.88 %	20.12 % 17.84 %	3.50 % 2.29 %
Home & Garden	21557 21307	16536 17052	4297 3756	724 499	76.71 % 80.03 %	19.93 % 17.63 %	3.36 % 2.34 %
Finance	21469 21333	14855 15514	5745 5145	869 674	69.19 % 72.72 %	26.76 % 24.12 %	4.05 % 3.16 %
Health	22116 21306	15428 15660	5808 5025	880 621	69.76 % 73.50 %	26.26 % 23.58 %	3.98 % 2.91 %
Pets	21431 21194	16222 16833	4459 3822	750 539	75.69 % 79.42 %	20.81 % 18.03 %	3.50 % 2.54 %
Sport & Fitness	20917 21422	15160 16305	4953 4531	804 586	72.48 % 76.11 %	23.68 % 21.15 %	3.84 % 2.74 %
Job & Career	21626 21507	15381 16052	5314 4762	931 693	71.12 % 74.64 %	24.57 % 22.14 %	4.31 % 3.22 %
Dating	21169 21133	14299 14975	6057 5489	813 669	67.55 % 70.86 %	28.61 % 25.97 %	3.84 % 3.17 %
Other	21551 21710	16281 17165	4477 3989	793 556	75.55 % 79.06 %	20.77 % 18.37 %	3.68 % 2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27638 27468	19221 20119	7255 6524	1162 825	69.55 % 73.25 %	26.25 % 23.75 %	4.20 % 3.00 %
Outlook Mail	28149 27818	19702 20526	7321 6446	1126 846	69.99 % 73.79 %	26.01 % 23.17 %	4.00 % 3.04 %
Yahoo Mail	27780 27323	20361 20963	6356 5581	1063 779	73.29 % 76.72 %	22.88 % 20.43 %	3.83 % 2.85 %
AOL Mail	27919 27833	20382 21344	6458 5698	1079 791	73.00 % 76.69 %	23.13 % 20.47 %	3.86 % 2.84 %
Mail.com	28112 27830	20897 21732	6209 5375	1006 723	74.33 % 78.09 %	22.09 % 19.31 %	3.58 % 2.60 %
Yandex Mail	27854 27676	19912 20741	6834 6075	1108 860	71.49 % 74.94 %	24.54 % 21.95 %	3.98 % 3.11 %
GMX Mail	28019 28130	20545 21589	6515 5837	959 704	73.33 % 76.75 %	23.25 % 20.75 %	3.42 % 2.50 %
Zoho Mail	27714 27384	20756 21572	5934 5119	1024 693	74.89 % 78.78 %	21.41 % 18.69 %	3.69 % 2.53 %
ProtonMail	27756 28068	20710 21933	6059 5442	987 693	74.61 % 78.14 %	21.83 % 19.39 %	3.56 % 2.47 %
Custom Mail	27583 27734	21044 22092	5570 4955	969 687	76.29 % 79.66 %	20.19 % 17.87 %	3.51 % 2.48 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.