Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.949 304.721	225.728 235.814	68.625 60.351	11.596 8.556

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.78 % 77.39 %	22.43 % 19.81 %	3.79 % 2.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23414 23130	18030 18714	4541 3819	843 597	77.01 % 80.91 %	19.39 % 16.51 %	3.60 % 2.58 %
Elektronics	23803 23500	17577 18333	5330 4551	896 616	73.84 % 78.01 %	22.39 % 19.37 %	3.76 % 2.62 %
Entertainment	23010 23338	17006 18045	5147 4649	857 644	73.91 % 77.32 %	22.37 % 19.92 %	3.72 % 2.76 %
Cosmetics & Beauty	23367 23538	17195 18177	5258 4675	914 686	73.59 % 77.22 %	22.50 % 19.86 %	3.91 % 2.91 %
Food & Drink	23591 23352	18161 18800	4601 4004	829 548	76.98 % 80.51 %	19.50 % 17.15 %	3.51 % 2.35 %
Home & Garden	23681 23363	18310 18837	4573 3962	798 564	77.32 % 80.63 %	19.31 % 16.96 %	3.37 % 2.41 %
Finance	23659 23452	16556 17247	6125 5441	978 764	69.98 % 73.54 %	25.89 % 23.20 %	4.13 % 3.26 %
Health	24165 23483	17069 17474	6137 5312	959 697	70.64 % 74.41 %	25.40 % 22.62 %	3.97 % 2.97 %
Pets	23565 23319	17984 18649	4762 4059	819 611	76.32 % 79.97 %	20.21 % 17.41 %	3.48 % 2.62 %
Sport & Fitness	22938 23619	16785 18133	5269 4821	884 665	73.18 % 76.77 %	22.97 % 20.41 %	3.85 % 2.82 %
Job & Career	23722 23541	17020 17729	5674 5046	1028 766	71.75 % 75.31 %	23.92 % 21.43 %	4.33 % 3.25 %
Dating	23400 23280	16046 16724	6437 5791	917 765	68.57 % 71.84 %	27.51 % 24.88 %	3.92 % 3.29 %
Other	23634 23806	17989 18952	4771 4221	874 633	76.11 % 79.61 %	20.19 % 17.73 %	3.70 % 2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30311 30211	21329 22384	7698 6893	1284 934	70.37 % 74.09 %	25.40 % 22.82 %	4.24 % 3.09 %
Outlook Mail	30891 30578	21866 22794	7773 6826	1252 958	70.78 % 74.54 %	25.16 % 22.32 %	4.05 % 3.13 %
Yahoo Mail	30553 30063	22592 23256	6791 5931	1170 876	73.94 % 77.36 %	22.23 % 19.73 %	3.83 % 2.91 %
AOL Mail	30655 30675	22574 23727	6895 6060	1186 888	73.64 % 77.35 %	22.49 % 19.76 %	3.87 % 2.89 %
Mail.com	30930 30480	23187 23979	6622 5688	1121 813	74.97 % 78.67 %	21.41 % 18.66 %	3.62 % 2.67 %
Yandex Mail	30609 30459	22070 23029	7304 6461	1235 969	72.10 % 75.61 %	23.86 % 21.21 %	4.03 % 3.18 %
GMX Mail	30756 30901	22804 23973	6888 6138	1064 790	74.14 % 77.58 %	22.40 % 19.86 %	3.46 % 2.56 %
Zoho Mail	30439 30069	22991 23870	6315 5412	1133 787	75.53 % 79.38 %	20.75 % 18.00 %	3.72 % 2.62 %
ProtonMail	30467 30827	22974 24355	6412 5716	1081 756	75.41 % 79.01 %	21.05 % 18.54 %	3.55 % 2.45 %
Custom Mail	30338 30458	23341 24447	5927 5226	1070 785	76.94 % 80.26 %	19.54 % 17.16 %	3.53 % 2.58 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.