Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 222.718	159.455 166.851	56.164 50.181	8.235 5.686

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 74.92 %	25.09 % 22.53 %	3.68 % 2.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 16621	12737 13070	3697 3139	621 412	74.68 % 78.64 %	21.68 % 18.89 %	3.64 % 2.48 %
Elektronics	17571 17097	12507 12881	4432 3811	632 405	71.18 % 75.34 %	25.22 % 22.29 %	3.60 % 2.37 %
Entertainment	16807 17071	11987 12762	4200 3867	620 442	71.32 % 74.76 %	24.99 % 22.65 %	3.69 % 2.59 %
Cosmetics & Beauty	17088 17236	12135 12896	4316 3893	637 447	71.01 % 74.82 %	25.26 % 22.59 %	3.73 % 2.59 %
Food & Drink	17317 17145	12957 13407	3768 3355	592 383	74.82 % 78.20 %	21.76 % 19.57 %	3.42 % 2.23 %
Home & Garden	17277 17053	12973 13385	3734 3296	570 372	75.09 % 78.49 %	21.61 % 19.33 %	3.30 % 2.18 %
Finance	17224 17172	11543 12144	5008 4530	673 498	67.02 % 70.72 %	29.08 % 26.38 %	3.91 % 2.90 %
Health	17938 17191	12136 12275	5119 4453	683 463	67.66 % 71.40 %	28.54 % 25.90 %	3.81 % 2.69 %
Pets	17211 17092	12765 13319	3848 3356	598 417	74.17 % 77.93 %	22.36 % 19.63 %	3.47 % 2.44 %
Sport & Fitness	16731 17187	11847 12804	4267 3954	617 429	70.81 % 74.50 %	25.50 % 23.01 %	3.69 % 2.50 %
Job & Career	17395 17387	12084 12704	4582 4160	729 523	69.47 % 73.07 %	26.34 % 23.93 %	4.19 % 3.01 %
Dating	17000 16932	11032 11599	5334 4867	634 466	64.89 % 68.50 %	31.38 % 28.74 %	3.73 % 2.75 %
Other	17240 17534	12752 13605	3859 3500	629 429	73.97 % 77.59 %	22.38 % 19.96 %	3.65 % 2.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 22149	15039 15754	6336 5769	879 626	67.58 % 71.13 %	28.47 % 26.05 %	3.95 % 2.83 %
Outlook Mail	22861 22340	15532 16069	6428 5650	901 621	67.94 % 71.93 %	28.12 % 25.29 %	3.94 % 2.78 %
Yahoo Mail	22213 21830	15919 16397	5468 4847	826 586	71.67 % 75.11 %	24.62 % 22.20 %	3.72 % 2.68 %
AOL Mail	22384 22403	15966 16829	5571 4978	847 596	71.33 % 75.12 %	24.89 % 22.22 %	3.78 % 2.66 %
Mail.com	22577 22277	16397 17054	5382 4688	798 535	72.63 % 76.55 %	23.84 % 21.04 %	3.53 % 2.40 %
Yandex Mail	22428 22342	15655 16400	5913 5312	860 630	69.80 % 73.40 %	26.36 % 23.78 %	3.83 % 2.82 %
GMX Mail	22479 22593	15986 16853	5728 5205	765 535	71.12 % 74.59 %	25.48 % 23.04 %	3.40 % 2.37 %
Zoho Mail	22248 21966	16286 16944	5165 4497	797 525	73.20 % 77.14 %	23.22 % 20.47 %	3.58 % 2.39 %
ProtonMail	22179 22545	16075 17173	5319 4859	785 513	72.48 % 76.17 %	23.98 % 21.55 %	3.54 % 2.28 %
Custom Mail	22231 22273	16600 17378	4854 4376	777 519	74.67 % 78.02 %	21.83 % 19.65 %	3.50 % 2.33 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.