Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.847 393.368	297.350 310.463	82.152 71.372	15.345 11.533

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.31 % 78.92 %	20.81 % 18.14 %	3.89 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30187 29964	23663 24634	5441 4541	1083 789	78.39 % 82.21 %	18.02 % 15.15 %	3.59 % 2.63 %
Elektronics	30740 30248	23252 24090	6320 5339	1168 819	75.64 % 79.64 %	20.56 % 17.65 %	3.80 % 2.71 %
Entertainment	29813 30038	22493 23697	6182 5479	1138 862	75.45 % 78.89 %	20.74 % 18.24 %	3.82 % 2.87 %
Cosmetics & Beauty	30068 30421	22603 23976	6282 5540	1183 905	75.17 % 78.81 %	20.89 % 18.21 %	3.93 % 2.97 %
Food & Drink	30339 30163	23757 24686	5500 4725	1082 752	78.31 % 81.84 %	18.13 % 15.66 %	3.57 % 2.49 %
Home & Garden	30560 30082	24024 24673	5489 4665	1047 744	78.61 % 82.02 %	17.96 % 15.51 %	3.43 % 2.47 %
Finance	30716 30343	22059 22877	7340 6435	1317 1031	71.82 % 75.39 %	23.90 % 21.21 %	4.29 % 3.40 %
Health	30992 30278	22490 23095	7244 6230	1258 953	72.57 % 76.28 %	23.37 % 20.58 %	4.06 % 3.15 %
Pets	30348 30382	23543 24693	5742 4869	1063 820	77.58 % 81.28 %	18.92 % 16.03 %	3.50 % 2.70 %
Sport & Fitness	29696 30429	22123 23760	6364 5739	1209 930	74.50 % 78.08 %	21.43 % 18.86 %	4.07 % 3.06 %
Job & Career	30708 30253	22467 23201	6875 6015	1366 1037	73.16 % 76.69 %	22.39 % 19.88 %	4.45 % 3.43 %
Dating	30315 30154	21400 22326	7637 6795	1278 1033	70.59 % 74.04 %	25.19 % 22.53 %	4.22 % 3.43 %
Other	30365 30613	23476 24755	5736 5000	1153 858	77.31 % 80.86 %	18.89 % 16.33 %	3.80 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39106 39147	28191 29726	9190 8158	1725 1263	72.09 % 75.93 %	23.50 % 20.84 %	4.41 % 3.23 %
Outlook Mail	39769 39358	28815 29995	9278 8070	1676 1293	72.46 % 76.21 %	23.33 % 20.50 %	4.21 % 3.29 %
Yahoo Mail	39403 38986	29642 30720	8200 7092	1561 1174	75.23 % 78.80 %	20.81 % 18.19 %	3.96 % 3.01 %
AOL Mail	39692 39474	29777 31058	8335 7225	1580 1191	75.02 % 78.68 %	21.00 % 18.30 %	3.98 % 3.02 %
Mail.com	39734 39467	30325 31572	7927 6790	1482 1105	76.32 % 80.00 %	19.95 % 17.20 %	3.73 % 2.80 %
Yandex Mail	39419 39249	28959 30216	8799 7712	1661 1321	73.46 % 76.99 %	22.32 % 19.65 %	4.21 % 3.37 %
GMX Mail	39690 39939	30185 31733	8135 7142	1370 1064	76.05 % 79.45 %	20.50 % 17.88 %	3.45 % 2.66 %
Zoho Mail	39456 38813	30380 31382	7581 6380	1495 1051	77.00 % 80.85 %	19.21 % 16.44 %	3.79 % 2.71 %
ProtonMail	39305 39592	30287 31923	7596 6645	1422 1024	77.06 % 80.63 %	19.33 % 16.78 %	3.62 % 2.59 %
Custom Mail	39273 39343	30789 32138	7111 6158	1373 1047	78.40 % 81.69 %	18.11 % 15.65 %	3.50 % 2.66 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.