Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.018 379.464	286.199 298.919	80.048 69.545	14.771 11.000

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 78.77 %	21.01 % 18.33 %	3.88 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29112 28893	22779 23721	5293 4418	1040 754	78.25 % 82.10 %	18.18 % 15.29 %	3.57 % 2.61 %
Elektronics	29616 29164	22326 23178	6162 5202	1128 784	75.38 % 79.47 %	20.81 % 17.84 %	3.81 % 2.69 %
Entertainment	28782 29019	21665 22845	6025 5348	1092 826	75.27 % 78.72 %	20.93 % 18.43 %	3.79 % 2.85 %
Cosmetics & Beauty	29012 29339	21751 23071	6121 5395	1140 873	74.97 % 78.64 %	21.10 % 18.39 %	3.93 % 2.98 %
Food & Drink	29328 29099	22928 23789	5363 4600	1037 710	78.18 % 81.75 %	18.29 % 15.81 %	3.54 % 2.44 %
Home & Garden	29413 29011	23068 23758	5336 4547	1009 706	78.43 % 81.89 %	18.14 % 15.67 %	3.43 % 2.43 %
Finance	29693 29260	21255 22017	7166 6272	1272 971	71.58 % 75.25 %	24.13 % 21.44 %	4.28 % 3.32 %
Health	29946 29195	21642 22209	7074 6078	1230 908	72.27 % 76.07 %	23.62 % 20.82 %	4.11 % 3.11 %
Pets	29268 29287	22652 23758	5584 4741	1032 788	77.40 % 81.12 %	19.08 % 16.19 %	3.53 % 2.69 %
Sport & Fitness	28610 29345	21271 22876	6186 5585	1153 884	74.35 % 77.96 %	21.62 % 19.03 %	4.03 % 3.01 %
Job & Career	29681 29196	21669 22350	6699 5855	1313 991	73.01 % 76.55 %	22.57 % 20.05 %	4.42 % 3.39 %
Dating	29202 29057	20545 21446	7447 6626	1210 985	70.35 % 73.81 %	25.50 % 22.80 %	4.14 % 3.39 %
Other	29355 29599	22648 23901	5592 4878	1115 820	77.15 % 80.75 %	19.05 % 16.48 %	3.80 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37727 37723	27109 28576	8957 7948	1661 1199	71.86 % 75.75 %	23.74 % 21.07 %	4.40 % 3.18 %
Outlook Mail	38393 37964	27737 28870	9041 7863	1615 1231	72.24 % 76.05 %	23.55 % 20.71 %	4.21 % 3.24 %
Yahoo Mail	38051 37616	28569 29584	7987 6911	1495 1121	75.08 % 78.65 %	20.99 % 18.37 %	3.93 % 2.98 %
AOL Mail	38311 38064	28670 29899	8115 7029	1526 1136	74.83 % 78.55 %	21.18 % 18.47 %	3.98 % 2.98 %
Mail.com	38349 38066	29200 30400	7718 6607	1431 1059	76.14 % 79.86 %	20.13 % 17.36 %	3.73 % 2.78 %
Yandex Mail	38094 37835	27922 29065	8576 7503	1596 1267	73.30 % 76.82 %	22.51 % 19.83 %	4.19 % 3.35 %
GMX Mail	38320 38523	29044 30543	7944 6972	1332 1008	75.79 % 79.29 %	20.73 % 18.10 %	3.48 % 2.62 %
Zoho Mail	37995 37496	29199 30273	7372 6224	1424 999	76.85 % 80.74 %	19.40 % 16.60 %	3.75 % 2.66 %
ProtonMail	37905 38204	29129 30742	7411 6486	1365 976	76.85 % 80.47 %	19.55 % 16.98 %	3.60 % 2.55 %
Custom Mail	37873 37973	29620 30967	6927 6002	1326 1004	78.21 % 81.55 %	18.29 % 15.81 %	3.50 % 2.64 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.