Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.297 188.495	131.441 138.028	50.998 45.974	6.858 4.493

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.44 % 73.23 %	26.94 % 24.39 %	3.62 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14488 14080	10610 10878	3362 2872	516 330	73.23 % 77.26 %	23.21 % 20.40 %	3.56 % 2.34 %
Elektronics	14934 14443	10344 10611	4059 3506	531 326	69.26 % 73.47 %	27.18 % 24.27 %	3.56 % 2.26 %
Entertainment	14138 14390	9829 10490	3802 3537	507 363	69.52 % 72.90 %	26.89 % 24.58 %	3.59 % 2.52 %
Cosmetics & Beauty	14485 14612	10050 10701	3926 3569	509 342	69.38 % 73.23 %	27.10 % 24.43 %	3.51 % 2.34 %
Food & Drink	14707 14512	10770 11122	3431 3081	506 309	73.23 % 76.64 %	23.33 % 21.23 %	3.44 % 2.13 %
Home & Garden	14541 14461	10690 11122	3376 3030	475 309	73.52 % 76.91 %	23.22 % 20.95 %	3.27 % 2.14 %
Finance	14614 14432	9487 9920	4567 4128	560 384	64.92 % 68.74 %	31.25 % 28.60 %	3.83 % 2.66 %
Health	15226 14600	9987 10127	4685 4109	554 364	65.59 % 69.36 %	30.77 % 28.14 %	3.64 % 2.49 %
Pets	14493 14481	10508 11085	3468 3063	517 333	72.50 % 76.55 %	23.93 % 21.15 %	3.57 % 2.30 %
Sport & Fitness	14040 14570	9668 10634	3840 3607	532 329	68.86 % 72.99 %	27.35 % 24.76 %	3.79 % 2.26 %
Job & Career	14745 14722	10015 10535	4130 3782	600 405	67.92 % 71.56 %	28.01 % 25.69 %	4.07 % 2.75 %
Dating	14242 14304	8859 9459	4856 4493	527 352	62.20 % 66.13 %	34.10 % 31.41 %	3.70 % 2.46 %
Other	14644 14888	10624 11344	3496 3197	524 347	72.55 % 76.20 %	23.87 % 21.47 %	3.58 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18722 18727	12258 12947	5748 5289	716 491	65.47 % 69.14 %	30.70 % 28.24 %	3.82 % 2.62 %
Outlook Mail	19413 18938	12812 13274	5852 5177	749 487	66.00 % 70.09 %	30.14 % 27.34 %	3.86 % 2.57 %
Yahoo Mail	18792 18409	13174 13553	4939 4403	679 453	70.10 % 73.62 %	26.28 % 23.92 %	3.61 % 2.46 %
AOL Mail	18995 19052	13267 14047	5034 4542	694 463	69.84 % 73.73 %	26.50 % 23.84 %	3.65 % 2.43 %
Mail.com	19126 18843	13568 14142	4872 4278	686 423	70.94 % 75.05 %	25.47 % 22.70 %	3.59 % 2.24 %
Yandex Mail	18925 18855	12899 13543	5325 4824	701 488	68.16 % 71.83 %	28.14 % 25.58 %	3.70 % 2.59 %
GMX Mail	19031 19217	13132 13953	5255 4829	644 435	69.00 % 72.61 %	27.61 % 25.13 %	3.38 % 2.26 %
Zoho Mail	18817 18515	13451 13973	4696 4113	670 429	71.48 % 75.47 %	24.96 % 22.21 %	3.56 % 2.32 %
ProtonMail	18729 19032	13200 14130	4872 4493	657 409	70.48 % 74.24 %	26.01 % 23.61 %	3.51 % 2.15 %
Custom Mail	18747 18907	13680 14466	4405 4026	662 415	72.97 % 76.51 %	23.50 % 21.29 %	3.53 % 2.19 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.