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Benchmark Email and Mailjet Email Deliverability Comparison

  Benchmark Email
  Mailjet

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.514
  113.917
  71.003
  74.963
  39.714
  36.949
  3.797
  2.005

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  62.00 %
  65.80 %
  34.68 %
  32.44 %
  3.32 %
  1.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8613
  8273
  5735
  5845
  2587
  2286
  291
  142
  66.59 %
  70.65 %
  30.04 %
  27.63 %
  3.38 %
  1.72 %
Elektronics
  9286
  8684
  5718
  5674
  3257
  2864
  311
  146
  61.58 %
  65.34 %
  35.07 %
  32.98 %
  3.35 %
  1.68 %
Entertainment
  8306
  8589
  5116
  5608
  2925
  2821
  265
  160
  61.59 %
  65.29 %
  35.22 %
  32.84 %
  3.19 %
  1.86 %
Cosmetics & Beauty
  8745
  8792
  5405
  5777
  3050
  2863
  290
  152
  61.81 %
  65.71 %
  34.88 %
  32.56 %
  3.32 %
  1.73 %
Food & Drink
  8906
  8947
  5948
  6275
  2663
  2515
  295
  157
  66.79 %
  70.14 %
  29.90 %
  28.11 %
  3.31 %
  1.75 %
Home & Garden
  8832
  8872
  5910
  6247
  2629
  2467
  293
  158
  66.92 %
  70.41 %
  29.77 %
  27.81 %
  3.32 %
  1.78 %
Finance
  9006
  8737
  5104
  5269
  3607
  3313
  295
  155
  56.67 %
  60.31 %
  40.05 %
  37.92 %
  3.28 %
  1.77 %
Health
  9256
  8801
  5239
  5309
  3715
  3337
  302
  155
  56.60 %
  60.32 %
  40.14 %
  37.92 %
  3.26 %
  1.76 %
Pets
  8877
  8659
  5908
  6087
  2673
  2412
  296
  160
  66.55 %
  70.30 %
  30.11 %
  27.86 %
  3.33 %
  1.85 %
Sport & Fitness
  8327
  8727
  5127
  5729
  2924
  2849
  276
  149
  61.57 %
  65.65 %
  35.11 %
  32.65 %
  3.31 %
  1.71 %
Job & Career
  9027
  8993
  5562
  5861
  3155
  2967
  310
  165
  61.62 %
  65.17 %
  34.95 %
  32.99 %
  3.43 %
  1.83 %
Dating
  8500
  8654
  4360
  4813
  3865
  3691
  275
  150
  51.29 %
  55.62 %
  45.47 %
  42.65 %
  3.24 %
  1.73 %
Other
  8833
  9189
  5871
  6469
  2664
  2564
  298
  156
  66.47 %
  70.40 %
  30.16 %
  27.90 %
  3.37 %
  1.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11065
  11124
  6228
  6708
  4464
  4222
  373
  194
  56.29 %
  60.30 %
  40.34 %
  37.95 %
  3.37 %
  1.74 %
Outlook Mail
  11924
  11546
  6929
  7178
  4595
  4160
  400
  208
  58.11 %
  62.17 %
  38.54 %
  36.03 %
  3.35 %
  1.80 %
Yahoo Mail
  11252
  10991
  7147
  7347
  3736
  3455
  369
  189
  63.52 %
  66.85 %
  33.20 %
  31.43 %
  3.28 %
  1.72 %
AOL Mail
  11470
  11571
  7274
  7795
  3827
  3574
  369
  202
  63.42 %
  67.37 %
  33.37 %
  30.89 %
  3.22 %
  1.75 %
Mail.com
  11602
  11251
  7446
  7667
  3765
  3389
  391
  195
  64.18 %
  68.15 %
  32.45 %
  30.12 %
  3.37 %
  1.73 %
Yandex Mail
  11517
  11384
  7058
  7400
  4078
  3792
  381
  192
  61.28 %
  65.00 %
  35.41 %
  33.31 %
  3.31 %
  1.69 %
GMX Mail
  11706
  11769
  7059
  7533
  4256
  4024
  391
  212
  60.30 %
  64.01 %
  36.36 %
  34.19 %
  3.34 %
  1.80 %
Zoho Mail
  11424
  11079
  7364
  7571
  3685
  3310
  375
  198
  64.46 %
  68.34 %
  32.26 %
  29.88 %
  3.28 %
  1.79 %
ProtonMail
  11383
  11603
  7110
  7660
  3893
  3741
  380
  202
  62.46 %
  66.02 %
  34.20 %
  32.24 %
  3.34 %
  1.74 %
Custom Mail
  11171
  11599
  7388
  8104
  3415
  3282
  368
  213
  66.14 %
  69.87 %
  30.57 %
  28.30 %
  3.29 %
  1.84 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.