Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.514 113.917	71.003 74.963	39.714 36.949	3.797 2.005

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.00 % 65.80 %	34.68 % 32.44 %	3.32 % 1.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8613 8273	5735 5845	2587 2286	291 142	66.59 % 70.65 %	30.04 % 27.63 %	3.38 % 1.72 %
Elektronics	9286 8684	5718 5674	3257 2864	311 146	61.58 % 65.34 %	35.07 % 32.98 %	3.35 % 1.68 %
Entertainment	8306 8589	5116 5608	2925 2821	265 160	61.59 % 65.29 %	35.22 % 32.84 %	3.19 % 1.86 %
Cosmetics & Beauty	8745 8792	5405 5777	3050 2863	290 152	61.81 % 65.71 %	34.88 % 32.56 %	3.32 % 1.73 %
Food & Drink	8906 8947	5948 6275	2663 2515	295 157	66.79 % 70.14 %	29.90 % 28.11 %	3.31 % 1.75 %
Home & Garden	8832 8872	5910 6247	2629 2467	293 158	66.92 % 70.41 %	29.77 % 27.81 %	3.32 % 1.78 %
Finance	9006 8737	5104 5269	3607 3313	295 155	56.67 % 60.31 %	40.05 % 37.92 %	3.28 % 1.77 %
Health	9256 8801	5239 5309	3715 3337	302 155	56.60 % 60.32 %	40.14 % 37.92 %	3.26 % 1.76 %
Pets	8877 8659	5908 6087	2673 2412	296 160	66.55 % 70.30 %	30.11 % 27.86 %	3.33 % 1.85 %
Sport & Fitness	8327 8727	5127 5729	2924 2849	276 149	61.57 % 65.65 %	35.11 % 32.65 %	3.31 % 1.71 %
Job & Career	9027 8993	5562 5861	3155 2967	310 165	61.62 % 65.17 %	34.95 % 32.99 %	3.43 % 1.83 %
Dating	8500 8654	4360 4813	3865 3691	275 150	51.29 % 55.62 %	45.47 % 42.65 %	3.24 % 1.73 %
Other	8833 9189	5871 6469	2664 2564	298 156	66.47 % 70.40 %	30.16 % 27.90 %	3.37 % 1.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11065 11124	6228 6708	4464 4222	373 194	56.29 % 60.30 %	40.34 % 37.95 %	3.37 % 1.74 %
Outlook Mail	11924 11546	6929 7178	4595 4160	400 208	58.11 % 62.17 %	38.54 % 36.03 %	3.35 % 1.80 %
Yahoo Mail	11252 10991	7147 7347	3736 3455	369 189	63.52 % 66.85 %	33.20 % 31.43 %	3.28 % 1.72 %
AOL Mail	11470 11571	7274 7795	3827 3574	369 202	63.42 % 67.37 %	33.37 % 30.89 %	3.22 % 1.75 %
Mail.com	11602 11251	7446 7667	3765 3389	391 195	64.18 % 68.15 %	32.45 % 30.12 %	3.37 % 1.73 %
Yandex Mail	11517 11384	7058 7400	4078 3792	381 192	61.28 % 65.00 %	35.41 % 33.31 %	3.31 % 1.69 %
GMX Mail	11706 11769	7059 7533	4256 4024	391 212	60.30 % 64.01 %	36.36 % 34.19 %	3.34 % 1.80 %
Zoho Mail	11424 11079	7364 7571	3685 3310	375 198	64.46 % 68.34 %	32.26 % 29.88 %	3.28 % 1.79 %
ProtonMail	11383 11603	7110 7660	3893 3741	380 202	62.46 % 66.02 %	34.20 % 32.24 %	3.34 % 1.74 %
Custom Mail	11171 11599	7388 8104	3415 3282	368 213	66.14 % 69.87 %	30.57 % 28.30 %	3.29 % 1.84 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.