Benchmark Email and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.295 249.949	181.570 189.572	60.332 53.717	9.393 6.660

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.25 % 75.84 %	24.01 % 21.49 %	3.74 % 2.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19183 18857	14501 14987	3981 3385	701 485	75.59 % 79.48 %	20.75 % 17.95 %	3.65 % 2.57 %
Elektronics	19654 19291	14193 14733	4731 4074	730 484	72.21 % 76.37 %	24.07 % 21.12 %	3.71 % 2.51 %
Entertainment	18893 19096	13676 14461	4522 4133	695 502	72.39 % 75.73 %	23.93 % 21.64 %	3.68 % 2.63 %
Cosmetics & Beauty	19187 19272	13834 14582	4634 4157	719 533	72.10 % 75.66 %	24.15 % 21.57 %	3.75 % 2.77 %
Food & Drink	19395 19194	14685 15177	4042 3581	668 436	75.72 % 79.07 %	20.84 % 18.66 %	3.44 % 2.27 %
Home & Garden	19402 19162	14745 15193	4010 3532	647 437	76.00 % 79.29 %	20.67 % 18.43 %	3.33 % 2.28 %
Finance	19356 19269	13210 13840	5374 4847	772 582	68.25 % 71.83 %	27.76 % 25.15 %	3.99 % 3.02 %
Health	20070 19359	13826 14051	5470 4764	774 544	68.89 % 72.58 %	27.25 % 24.61 %	3.86 % 2.81 %
Pets	19339 19097	14505 15036	4153 3591	681 470	75.00 % 78.73 %	21.47 % 18.80 %	3.52 % 2.46 %
Sport & Fitness	18829 19269	13500 14512	4609 4244	720 513	71.70 % 75.31 %	24.48 % 22.03 %	3.82 % 2.66 %
Job & Career	19483 19470	13705 14392	4940 4470	838 608	70.34 % 73.92 %	25.36 % 22.96 %	4.30 % 3.12 %
Dating	19144 18990	12708 13233	5706 5184	730 573	66.38 % 69.68 %	29.81 % 27.30 %	3.81 % 3.02 %
Other	19360 19623	14482 15375	4160 3755	718 493	74.80 % 78.35 %	21.49 % 19.14 %	3.71 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24936 24810	17126 17912	6792 6163	1018 735	68.68 % 72.20 %	27.24 % 24.84 %	4.08 % 2.96 %
Outlook Mail	25476 25061	17594 18269	6864 6055	1018 737	69.06 % 72.90 %	26.94 % 24.16 %	4.00 % 2.94 %
Yahoo Mail	25025 24521	18161 18629	5914 5215	950 677	72.57 % 75.97 %	23.63 % 21.27 %	3.80 % 2.76 %
AOL Mail	25196 25152	18226 19111	6014 5352	956 689	72.34 % 75.98 %	23.87 % 21.28 %	3.79 % 2.74 %
Mail.com	25354 24994	18638 19332	5798 5036	918 626	73.51 % 77.35 %	22.87 % 20.15 %	3.62 % 2.50 %
Yandex Mail	25140 25017	17769 18569	6378 5701	993 747	70.68 % 74.23 %	25.37 % 22.79 %	3.95 % 2.99 %
GMX Mail	25275 25319	18283 19172	6121 5530	871 617	72.34 % 75.72 %	24.22 % 21.84 %	3.45 % 2.44 %
Zoho Mail	24954 24786	18499 19332	5542 4831	913 623	74.13 % 78.00 %	22.21 % 19.49 %	3.66 % 2.51 %
ProtonMail	24950 25309	18386 19541	5685 5163	879 605	73.69 % 77.21 %	22.79 % 20.40 %	3.52 % 2.39 %
Custom Mail	24989 24980	18888 19705	5224 4671	877 604	75.59 % 78.88 %	20.91 % 18.70 %	3.51 % 2.42 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.