ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.617 379.464	290.653 298.919	76.359 69.545	13.605 11.000

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.36 % 78.77 %	20.06 % 18.33 %	3.57 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29292 28893	23283 23721	5058 4418	951 754	79.49 % 82.10 %	17.27 % 15.29 %	3.25 % 2.61 %
Elektronics	29269 29164	22517 23178	5777 5202	975 784	76.93 % 79.47 %	19.74 % 17.84 %	3.33 % 2.69 %
Entertainment	29148 29019	22185 22845	5897 5348	1066 826	76.11 % 78.72 %	20.23 % 18.43 %	3.66 % 2.85 %
Cosmetics & Beauty	29429 29339	22405 23071	5964 5395	1060 873	76.13 % 78.64 %	20.27 % 18.39 %	3.60 % 2.98 %
Food & Drink	29332 29099	23201 23789	5166 4600	965 710	79.10 % 81.75 %	17.61 % 15.81 %	3.29 % 2.44 %
Home & Garden	29177 29011	23194 23758	5039 4547	944 706	79.49 % 81.89 %	17.27 % 15.67 %	3.24 % 2.43 %
Finance	29193 29260	21275 22017	6753 6272	1165 971	72.88 % 75.25 %	23.13 % 21.44 %	3.99 % 3.32 %
Health	29361 29195	21679 22209	6578 6078	1104 908	73.84 % 76.07 %	22.40 % 20.82 %	3.76 % 3.11 %
Pets	29421 29287	23161 23758	5297 4741	963 788	78.72 % 81.12 %	18.00 % 16.19 %	3.27 % 2.69 %
Sport & Fitness	29431 29345	22147 22876	6159 5585	1125 884	75.25 % 77.96 %	20.93 % 19.03 %	3.82 % 3.01 %
Job & Career	29321 29196	21871 22350	6296 5855	1154 991	74.59 % 76.55 %	21.47 % 20.05 %	3.94 % 3.39 %
Dating	29262 29057	20922 21446	7162 6626	1178 985	71.50 % 73.81 %	24.48 % 22.80 %	4.03 % 3.39 %
Other	28981 29599	22813 23901	5213 4878	955 820	78.72 % 80.75 %	17.99 % 16.48 %	3.30 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37909 37723	27757 28576	8684 7948	1468 1199	73.22 % 75.75 %	22.91 % 21.07 %	3.87 % 3.18 %
Outlook Mail	37623 37964	27705 28870	8425 7863	1493 1231	73.64 % 76.05 %	22.39 % 20.71 %	3.97 % 3.24 %
Yahoo Mail	38693 37616	29475 29584	7847 6911	1371 1121	76.18 % 78.65 %	20.28 % 18.37 %	3.54 % 2.98 %
AOL Mail	38076 38064	28963 29899	7710 7029	1403 1136	76.07 % 78.55 %	20.25 % 18.47 %	3.68 % 2.98 %
Mail.com	37242 38066	28912 30400	7031 6607	1299 1059	77.63 % 79.86 %	18.88 % 17.36 %	3.49 % 2.78 %
Yandex Mail	37431 37835	28002 29065	7962 7503	1467 1267	74.81 % 76.82 %	21.27 % 19.83 %	3.92 % 3.35 %
GMX Mail	38430 38523	29468 30543	7626 6972	1336 1008	76.68 % 79.29 %	19.84 % 18.10 %	3.48 % 2.62 %
Zoho Mail	38728 37496	30132 30273	7259 6224	1337 999	77.80 % 80.74 %	18.74 % 16.60 %	3.45 % 2.66 %
ProtonMail	38024 38204	29701 30742	7112 6486	1211 976	78.11 % 80.47 %	18.70 % 16.98 %	3.18 % 2.55 %
Custom Mail	38461 37973	30538 30967	6703 6002	1220 1004	79.40 % 81.55 %	17.43 % 15.81 %	3.17 % 2.64 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.