ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.747 181.684	128.236 132.217	47.764 45.178	5.747 4.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.56 % 72.77 %	26.28 % 24.87 %	3.16 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13973 13549	10409 10406	3157 2821	407 322	74.49 % 76.80 %	22.59 % 20.82 %	2.91 % 2.38 %
Elektronics	14245 13931	10035 10170	3755 3450	455 311	70.45 % 73.00 %	26.36 % 24.76 %	3.19 % 2.23 %
Entertainment	13704 13894	9594 10067	3669 3479	441 348	70.01 % 72.46 %	26.77 % 25.04 %	3.22 % 2.50 %
Cosmetics & Beauty	14247 14024	10035 10194	3762 3500	450 330	70.44 % 72.69 %	26.41 % 24.96 %	3.16 % 2.35 %
Food & Drink	14389 14002	10630 10679	3323 3031	436 292	73.88 % 76.27 %	23.09 % 21.65 %	3.03 % 2.09 %
Home & Garden	13709 13980	10201 10698	3104 2983	404 299	74.41 % 76.52 %	22.64 % 21.34 %	2.95 % 2.14 %
Finance	13986 13928	9245 9511	4259 4058	482 359	66.10 % 68.29 %	30.45 % 29.14 %	3.45 % 2.58 %
Health	14049 14053	9381 9665	4206 4039	462 349	66.77 % 68.78 %	29.94 % 28.74 %	3.29 % 2.48 %
Pets	13994 13960	10364 10630	3222 3009	408 321	74.06 % 76.15 %	23.02 % 21.55 %	2.92 % 2.30 %
Sport & Fitness	14098 14021	9861 10172	3783 3539	454 310	69.95 % 72.55 %	26.83 % 25.24 %	3.22 % 2.21 %
Job & Career	13885 14192	9656 10096	3759 3707	470 389	69.54 % 71.14 %	27.07 % 26.12 %	3.38 % 2.74 %
Dating	13840 13791	8736 9032	4626 4422	478 337	63.12 % 65.49 %	33.42 % 32.06 %	3.45 % 2.44 %
Other	13628 14359	10089 10897	3139 3140	400 322	74.03 % 75.89 %	23.03 % 21.87 %	2.94 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18052 18032	11967 12379	5469 5193	616 460	66.29 % 68.65 %	30.30 % 28.80 %	3.41 % 2.55 %
Outlook Mail	18006 18296	12126 12735	5261 5092	619 469	67.34 % 69.61 %	29.22 % 27.83 %	3.44 % 2.56 %
Yahoo Mail	18592 17748	13214 12992	4813 4322	565 434	71.07 % 73.20 %	25.89 % 24.35 %	3.04 % 2.45 %
AOL Mail	18121 18335	12861 13444	4678 4449	582 442	70.97 % 73.32 %	25.82 % 24.27 %	3.21 % 2.41 %
Mail.com	17324 18093	12576 13492	4222 4195	526 406	72.59 % 74.57 %	24.37 % 23.19 %	3.04 % 2.24 %
Yandex Mail	17504 18173	12173 12979	4759 4732	572 462	69.54 % 71.42 %	27.19 % 26.04 %	3.27 % 2.54 %
GMX Mail	18642 18519	13027 13342	5023 4758	592 419	69.88 % 72.04 %	26.94 % 25.69 %	3.18 % 2.26 %
Zoho Mail	18877 17875	13643 13418	4656 4047	578 410	72.27 % 75.07 %	24.66 % 22.64 %	3.06 % 2.29 %
ProtonMail	18147 18384	12950 13567	4638 4430	559 387	71.36 % 73.80 %	25.56 % 24.10 %	3.08 % 2.11 %
Custom Mail	18482 18229	13699 13869	4245 3960	538 400	74.12 % 76.08 %	22.97 % 21.72 %	2.91 % 2.19 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.