ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.226 249.949	184.463 189.572	57.433 53.717	8.330 6.660

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.72 % 75.84 %	22.95 % 21.49 %	3.33 % 2.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19270 18857	14886 14987	3796 3385	588 485	77.25 % 79.48 %	19.70 % 17.95 %	3.05 % 2.57 %
Elektronics	19473 19291	14391 14733	4449 4074	633 484	73.90 % 76.37 %	22.85 % 21.12 %	3.25 % 2.51 %
Entertainment	19103 19096	14029 14461	4431 4133	643 502	73.44 % 75.73 %	23.20 % 21.64 %	3.37 % 2.63 %
Cosmetics & Beauty	19535 19272	14363 14582	4520 4157	652 533	73.52 % 75.66 %	23.14 % 21.57 %	3.34 % 2.77 %
Food & Drink	19456 19194	14918 15177	3939 3581	599 436	76.68 % 79.07 %	20.25 % 18.66 %	3.08 % 2.27 %
Home & Garden	19021 19162	14689 15193	3751 3532	581 437	77.23 % 79.29 %	19.72 % 18.43 %	3.05 % 2.28 %
Finance	19250 19269	13454 13840	5110 4847	686 582	69.89 % 71.83 %	26.55 % 25.15 %	3.56 % 3.02 %
Health	19139 19359	13500 14051	4979 4764	660 544	70.54 % 72.58 %	26.01 % 24.61 %	3.45 % 2.81 %
Pets	19356 19097	14824 15036	3924 3591	608 470	76.59 % 78.73 %	20.27 % 18.80 %	3.14 % 2.46 %
Sport & Fitness	19355 19269	14102 14512	4579 4244	674 513	72.86 % 75.31 %	23.66 % 22.03 %	3.48 % 2.66 %
Job & Career	19196 19470	13880 14392	4622 4470	694 608	72.31 % 73.92 %	24.08 % 22.96 %	3.62 % 3.12 %
Dating	19088 18990	12888 13233	5484 5184	716 573	67.52 % 69.68 %	28.73 % 27.30 %	3.75 % 3.02 %
Other	18984 19623	14539 15375	3849 3755	596 493	76.59 % 78.35 %	20.27 % 19.14 %	3.14 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24975 24810	17501 17912	6564 6163	910 735	70.07 % 72.20 %	26.28 % 24.84 %	3.64 % 2.96 %
Outlook Mail	24883 25061	17630 18269	6349 6055	904 737	70.85 % 72.90 %	25.52 % 24.16 %	3.63 % 2.94 %
Yahoo Mail	25628 24521	18915 18629	5864 5215	849 677	73.81 % 75.97 %	22.88 % 21.27 %	3.31 % 2.76 %
AOL Mail	25010 25152	18466 19111	5703 5352	841 689	73.83 % 75.98 %	22.80 % 21.28 %	3.36 % 2.74 %
Mail.com	24156 24994	18220 19332	5168 5036	768 626	75.43 % 77.35 %	21.39 % 20.15 %	3.18 % 2.50 %
Yandex Mail	24217 25017	17531 18569	5828 5701	858 747	72.39 % 74.23 %	24.07 % 22.79 %	3.54 % 2.99 %
GMX Mail	25365 25319	18660 19172	5891 5530	814 617	73.57 % 75.72 %	23.22 % 21.84 %	3.21 % 2.44 %
Zoho Mail	25690 24786	19332 19332	5531 4831	827 623	75.25 % 78.00 %	21.53 % 19.49 %	3.22 % 2.51 %
ProtonMail	24943 25309	18699 19541	5466 5163	778 605	74.97 % 77.21 %	21.91 % 20.40 %	3.12 % 2.39 %
Custom Mail	25359 24980	19509 19705	5069 4671	781 604	76.93 % 78.88 %	19.99 % 18.70 %	3.08 % 2.42 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.