ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.211 113.917	72.588 74.963	37.678 36.949	2.945 2.005

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.12 % 65.80 %	33.28 % 32.44 %	2.60 % 1.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8673 8273	5962 5845	2486 2286	225 142	68.74 % 70.65 %	28.66 % 27.63 %	2.59 % 1.72 %
Elektronics	8990 8684	5732 5674	3020 2864	238 146	63.76 % 65.34 %	33.59 % 32.98 %	2.65 % 1.68 %
Entertainment	8674 8589	5517 5608	2930 2821	227 160	63.60 % 65.29 %	33.78 % 32.84 %	2.62 % 1.86 %
Cosmetics & Beauty	8904 8792	5694 5777	2976 2863	234 152	63.95 % 65.71 %	33.42 % 32.56 %	2.63 % 1.73 %
Food & Drink	9162 8947	6266 6275	2655 2515	241 157	68.39 % 70.14 %	28.98 % 28.11 %	2.63 % 1.75 %
Home & Garden	8425 8872	5784 6247	2424 2467	217 158	68.65 % 70.41 %	28.77 % 27.81 %	2.58 % 1.78 %
Finance	8697 8737	5104 5269	3366 3313	227 155	58.69 % 60.31 %	38.70 % 37.92 %	2.61 % 1.77 %
Health	8791 8801	5185 5309	3378 3337	228 155	58.98 % 60.32 %	38.43 % 37.92 %	2.59 % 1.76 %
Pets	8685 8659	5969 6087	2494 2412	222 160	68.73 % 70.30 %	28.72 % 27.86 %	2.56 % 1.85 %
Sport & Fitness	8689 8727	5536 5729	2925 2849	228 149	63.71 % 65.65 %	33.66 % 32.65 %	2.62 % 1.71 %
Job & Career	8489 8993	5411 5861	2858 2967	220 165	63.74 % 65.17 %	33.67 % 32.99 %	2.59 % 1.83 %
Dating	8610 8654	4639 4813	3751 3691	220 150	53.88 % 55.62 %	43.57 % 42.65 %	2.56 % 1.73 %
Other	8422 9189	5789 6469	2415 2564	218 156	68.74 % 70.40 %	28.67 % 27.90 %	2.59 % 1.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11210 11124	6574 6708	4344 4222	292 194	58.64 % 60.30 %	38.75 % 37.95 %	2.60 % 1.74 %
Outlook Mail	11198 11546	6769 7178	4135 4160	294 208	60.45 % 62.17 %	36.93 % 36.03 %	2.63 % 1.80 %
Yahoo Mail	11680 10991	7635 7347	3749 3455	296 189	65.37 % 66.85 %	32.10 % 31.43 %	2.53 % 1.72 %
AOL Mail	11258 11571	7354 7795	3614 3574	290 202	65.32 % 67.37 %	32.10 % 30.89 %	2.58 % 1.75 %
Mail.com	10682 11251	7140 7667	3266 3389	276 195	66.84 % 68.15 %	30.57 % 30.12 %	2.58 % 1.73 %
Yandex Mail	10699 11384	6777 7400	3648 3792	274 192	63.34 % 65.00 %	34.10 % 33.31 %	2.56 % 1.69 %
GMX Mail	11747 11769	7326 7533	4101 4024	320 212	62.36 % 64.01 %	34.91 % 34.19 %	2.72 % 1.80 %
Zoho Mail	11877 11079	7861 7571	3703 3310	313 198	66.19 % 68.34 %	31.18 % 29.88 %	2.64 % 1.79 %
ProtonMail	11329 11603	7272 7660	3763 3741	294 202	64.19 % 66.02 %	33.22 % 32.24 %	2.60 % 1.74 %
Custom Mail	11531 11599	7880 8104	3355 3282	296 213	68.34 % 69.87 %	29.10 % 28.30 %	2.57 % 1.84 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.