ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 393.368	302.081 310.463	78.208 71.372	14.117 11.533

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 78.92 %	19.83 % 18.14 %	3.58 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 29964	24204 24634	5178 4541	980 789	79.72 % 82.21 %	17.05 % 15.15 %	3.23 % 2.63 %
Elektronics	30287 30248	23385 24090	5902 5339	1000 819	77.21 % 79.64 %	19.49 % 17.65 %	3.30 % 2.71 %
Entertainment	30255 30038	23092 23697	6045 5479	1118 862	76.32 % 78.89 %	19.98 % 18.24 %	3.70 % 2.87 %
Cosmetics & Beauty	30425 30421	23232 23976	6099 5540	1094 905	76.36 % 78.81 %	20.05 % 18.21 %	3.60 % 2.97 %
Food & Drink	30373 30163	24085 24686	5283 4725	1005 752	79.30 % 81.84 %	17.39 % 15.66 %	3.31 % 2.49 %
Home & Garden	30268 30082	24131 24673	5167 4665	970 744	79.72 % 82.02 %	17.07 % 15.51 %	3.20 % 2.47 %
Finance	30282 30343	22132 22877	6922 6435	1228 1031	73.09 % 75.39 %	22.86 % 21.21 %	4.06 % 3.40 %
Health	30386 30278	22511 23095	6731 6230	1144 953	74.08 % 76.28 %	22.15 % 20.58 %	3.76 % 3.15 %
Pets	30515 30382	24072 24693	5436 4869	1007 820	78.89 % 81.28 %	17.81 % 16.03 %	3.30 % 2.70 %
Sport & Fitness	30484 30429	23007 23760	6312 5739	1165 930	75.47 % 78.08 %	20.71 % 18.86 %	3.82 % 3.06 %
Job & Career	30364 30253	22710 23201	6456 6015	1198 1037	74.79 % 76.69 %	21.26 % 19.88 %	3.95 % 3.43 %
Dating	30301 30154	21762 22326	7322 6795	1217 1033	71.82 % 74.04 %	24.16 % 22.53 %	4.02 % 3.43 %
Other	30104 30613	23758 24755	5355 5000	991 858	78.92 % 80.86 %	17.79 % 16.33 %	3.29 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 39147	28873 29726	8892 8158	1517 1263	73.50 % 75.93 %	22.64 % 20.84 %	3.86 % 3.23 %
Outlook Mail	38997 39358	28821 29995	8633 8070	1543 1293	73.91 % 76.21 %	22.14 % 20.50 %	3.96 % 3.29 %
Yahoo Mail	40103 38986	30633 30720	8046 7092	1424 1174	76.39 % 78.80 %	20.06 % 18.19 %	3.55 % 3.01 %
AOL Mail	39425 39474	30059 31058	7908 7225	1458 1191	76.24 % 78.68 %	20.06 % 18.30 %	3.70 % 3.02 %
Mail.com	38624 39467	30060 31572	7211 6790	1353 1105	77.83 % 80.00 %	18.67 % 17.20 %	3.50 % 2.80 %
Yandex Mail	38821 39249	29129 30216	8168 7712	1524 1321	75.03 % 76.99 %	21.04 % 19.65 %	3.93 % 3.37 %
GMX Mail	39819 39939	30627 31733	7798 7142	1394 1064	76.92 % 79.45 %	19.58 % 17.88 %	3.50 % 2.66 %
Zoho Mail	40117 38813	31303 31382	7430 6380	1384 1051	78.03 % 80.85 %	18.52 % 16.44 %	3.45 % 2.71 %
ProtonMail	39371 39592	30858 31923	7262 6645	1251 1024	78.38 % 80.63 %	18.45 % 16.78 %	3.18 % 2.59 %
Custom Mail	39847 39343	31718 32138	6860 6158	1269 1047	79.60 % 81.69 %	17.22 % 15.65 %	3.18 % 2.66 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.