ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.870 304.721	229.005 235.814	65.335 60.351	10.530 8.556

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.12 % 77.39 %	21.43 % 19.81 %	3.45 % 2.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23409 23130	18350 18714	4317 3819	742 597	78.39 % 80.91 %	18.44 % 16.51 %	3.17 % 2.58 %
Elektronics	23619 23500	17836 18333	5003 4551	780 616	75.52 % 78.01 %	21.18 % 19.37 %	3.30 % 2.62 %
Entertainment	23325 23338	17459 18045	5046 4649	820 644	74.85 % 77.32 %	21.63 % 19.92 %	3.52 % 2.76 %
Cosmetics & Beauty	23668 23538	17731 18177	5122 4675	815 686	74.92 % 77.22 %	21.64 % 19.86 %	3.44 % 2.91 %
Food & Drink	23683 23352	18468 18800	4468 4004	747 548	77.98 % 80.51 %	18.87 % 17.15 %	3.15 % 2.35 %
Home & Garden	23229 23363	18232 18837	4278 3962	719 564	78.49 % 80.63 %	18.42 % 16.96 %	3.10 % 2.41 %
Finance	23315 23452	16664 17247	5775 5441	876 764	71.47 % 73.54 %	24.77 % 23.20 %	3.76 % 3.26 %
Health	23465 23483	16956 17474	5654 5312	855 697	72.26 % 74.41 %	24.10 % 22.62 %	3.64 % 2.97 %
Pets	23491 23319	18243 18649	4490 4059	758 611	77.66 % 79.97 %	19.11 % 17.41 %	3.23 % 2.62 %
Sport & Fitness	23604 23619	17503 18133	5243 4821	858 665	74.15 % 76.77 %	22.21 % 20.41 %	3.63 % 2.82 %
Job & Career	23563 23541	17317 17729	5343 5046	903 766	73.49 % 75.31 %	22.68 % 21.43 %	3.83 % 3.25 %
Dating	23411 23280	16290 16724	6195 5791	926 765	69.58 % 71.84 %	26.46 % 24.88 %	3.96 % 3.29 %
Other	23088 23806	17956 18952	4401 4221	731 633	77.77 % 79.61 %	19.06 % 17.73 %	3.17 % 2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30393 30211	21809 22384	7442 6893	1142 934	71.76 % 74.09 %	24.49 % 22.82 %	3.76 % 3.09 %
Outlook Mail	30237 30578	21858 22794	7224 6826	1155 958	72.29 % 74.54 %	23.89 % 22.32 %	3.82 % 3.13 %
Yahoo Mail	31110 30063	23344 23256	6692 5931	1074 876	75.04 % 77.36 %	21.51 % 19.73 %	3.45 % 2.91 %
AOL Mail	30460 30675	22863 23727	6534 6060	1063 888	75.06 % 77.35 %	21.45 % 19.76 %	3.49 % 2.89 %
Mail.com	29689 30480	22719 23979	5962 5688	1008 813	76.52 % 78.67 %	20.08 % 18.66 %	3.40 % 2.67 %
Yandex Mail	29663 30459	21861 23029	6702 6461	1100 969	73.70 % 75.61 %	22.59 % 21.21 %	3.71 % 3.18 %
GMX Mail	30883 30901	23240 23973	6618 6138	1025 790	75.25 % 77.58 %	21.43 % 19.86 %	3.32 % 2.56 %
Zoho Mail	31153 30069	23858 23870	6250 5412	1045 787	76.58 % 79.38 %	20.06 % 18.00 %	3.35 % 2.62 %
ProtonMail	30321 30827	23221 24355	6141 5716	959 756	76.58 % 79.01 %	20.25 % 18.54 %	3.16 % 2.45 %
Custom Mail	30961 30458	24232 24447	5770 5226	959 785	78.27 % 80.26 %	18.64 % 17.16 %	3.10 % 2.58 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.