ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
332.419 332.030	251.391 258.827	69.360 63.763	11.668 9.440

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.62 % 77.95 %	20.87 % 19.20 %	3.51 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25590 25247	20189 20545	4592 4044	809 658	78.89 % 81.38 %	17.94 % 16.02 %	3.16 % 2.61 %
Elektronics	25689 25539	19555 20075	5285 4785	849 679	76.12 % 78.61 %	20.57 % 18.74 %	3.30 % 2.66 %
Entertainment	25414 25480	19134 19853	5356 4920	924 707	75.29 % 77.92 %	21.07 % 19.31 %	3.64 % 2.77 %
Cosmetics & Beauty	25750 25659	19424 19969	5426 4942	900 748	75.43 % 77.82 %	21.07 % 19.26 %	3.50 % 2.92 %
Food & Drink	25732 25510	20172 20663	4726 4229	834 618	78.39 % 81.00 %	18.37 % 16.58 %	3.24 % 2.42 %
Home & Garden	25435 25407	20077 20603	4563 4181	795 623	78.93 % 81.09 %	17.94 % 16.46 %	3.13 % 2.45 %
Finance	25447 25565	18328 18988	6135 5748	984 829	72.02 % 74.27 %	24.11 % 22.48 %	3.87 % 3.24 %
Health	25686 25507	18749 19148	6000 5586	937 773	72.99 % 75.07 %	23.36 % 21.90 %	3.65 % 3.03 %
Pets	25657 25544	20030 20545	4787 4318	840 681	78.07 % 80.43 %	18.66 % 16.90 %	3.27 % 2.67 %
Sport & Fitness	25694 25689	19158 19844	5573 5100	963 745	74.56 % 77.25 %	21.69 % 19.85 %	3.75 % 2.90 %
Job & Career	25644 25574	18950 19382	5688 5342	1006 850	73.90 % 75.79 %	22.18 % 20.89 %	3.92 % 3.32 %
Dating	25521 25359	17962 18428	6543 6094	1016 837	70.38 % 72.67 %	25.64 % 24.03 %	3.98 % 3.30 %
Other	25160 25950	19663 20784	4686 4474	811 692	78.15 % 80.09 %	18.62 % 17.24 %	3.22 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33079 32874	23930 24578	7887 7269	1262 1027	72.34 % 74.76 %	23.84 % 22.11 %	3.82 % 3.12 %
Outlook Mail	32904 33156	23961 24915	7659 7191	1284 1050	72.82 % 75.14 %	23.28 % 21.69 %	3.90 % 3.17 %
Yahoo Mail	33840 32898	25543 25628	7107 6307	1190 963	75.48 % 77.90 %	21.00 % 19.17 %	3.52 % 2.93 %
AOL Mail	33221 33341	25066 25939	6959 6415	1196 987	75.45 % 77.80 %	20.95 % 19.24 %	3.60 % 2.96 %
Mail.com	32462 33274	25008 26333	6357 6037	1097 904	77.04 % 79.14 %	19.58 % 18.14 %	3.38 % 2.72 %
Yandex Mail	32565 33130	24148 25222	7179 6840	1238 1068	74.15 % 76.13 %	22.05 % 20.65 %	3.80 % 3.22 %
GMX Mail	33611 33658	25489 26334	6982 6450	1140 874	75.84 % 78.24 %	20.77 % 19.16 %	3.39 % 2.60 %
Zoho Mail	33936 32764	26160 26189	6622 5714	1154 861	77.09 % 79.93 %	19.51 % 17.44 %	3.40 % 2.63 %
ProtonMail	33121 33612	25568 26760	6500 6015	1053 837	77.20 % 79.61 %	19.63 % 17.90 %	3.18 % 2.49 %
Custom Mail	33680 33323	26518 26929	6108 5525	1054 869	78.74 % 80.81 %	18.14 % 16.58 %	3.13 % 2.61 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.