ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 402.374	302.081 317.978	78.208 72.541	14.117 11.855

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 79.03 %	19.83 % 18.03 %	3.58 % 2.95 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 30670	24204 25239	5178 4618	980 813	79.72 % 82.29 %	17.05 % 15.06 %	3.23 % 2.65 %
Elektronics	30287 30919	23385 24656	5902 5420	1000 843	77.21 % 79.74 %	19.49 % 17.53 %	3.30 % 2.73 %
Entertainment	30255 30693	23092 24241	6045 5565	1118 887	76.32 % 78.98 %	19.98 % 18.13 %	3.70 % 2.89 %
Cosmetics & Beauty	30425 31159	23232 24594	6099 5637	1094 928	76.36 % 78.93 %	20.05 % 18.09 %	3.60 % 2.98 %
Food & Drink	30373 30812	24085 25245	5283 4795	1005 772	79.30 % 81.93 %	17.39 % 15.56 %	3.31 % 2.51 %
Home & Garden	30268 30854	24131 25334	5167 4750	970 770	79.72 % 82.11 %	17.07 % 15.40 %	3.20 % 2.50 %
Finance	30282 31085	22132 23474	6922 6545	1228 1066	73.09 % 75.52 %	22.86 % 21.06 %	4.06 % 3.43 %
Health	30386 30999	22511 23685	6731 6336	1144 978	74.08 % 76.41 %	22.15 % 20.44 %	3.76 % 3.15 %
Pets	30515 31061	24072 25271	5436 4950	1007 840	78.89 % 81.36 %	17.81 % 15.94 %	3.30 % 2.70 %
Sport & Fitness	30484 31085	23007 24297	6312 5833	1165 955	75.47 % 78.16 %	20.71 % 18.76 %	3.82 % 3.07 %
Job & Career	30364 30965	22710 23774	6456 6120	1198 1071	74.79 % 76.78 %	21.26 % 19.76 %	3.95 % 3.46 %
Dating	30301 30788	21762 22845	7322 6891	1217 1052	71.82 % 74.20 %	24.16 % 22.38 %	4.02 % 3.42 %
Other	30104 31284	23758 25323	5355 5081	991 880	78.92 % 80.95 %	17.79 % 16.24 %	3.29 % 2.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 39826	28873 30255	8892 8276	1517 1295	73.50 % 75.97 %	22.64 % 20.78 %	3.86 % 3.25 %
Outlook Mail	38997 40068	28821 30568	8633 8174	1543 1326	73.91 % 76.29 %	22.14 % 20.40 %	3.96 % 3.31 %
Yahoo Mail	40103 39662	30633 31283	8046 7182	1424 1197	76.39 % 78.87 %	20.06 % 18.11 %	3.55 % 3.02 %
AOL Mail	39425 40201	30059 31662	7908 7323	1458 1216	76.24 % 78.76 %	20.06 % 18.22 %	3.70 % 3.02 %
Mail.com	38624 40135	30060 32138	7211 6875	1353 1122	77.83 % 80.07 %	18.67 % 17.13 %	3.50 % 2.80 %
Yandex Mail	38821 39980	29129 30812	8168 7813	1524 1355	75.03 % 77.07 %	21.04 % 19.54 %	3.93 % 3.39 %
GMX Mail	39819 40651	30627 32346	7798 7221	1394 1084	76.92 % 79.57 %	19.58 % 17.76 %	3.50 % 2.67 %
Zoho Mail	40117 39466	31303 31934	7430 6459	1384 1073	78.03 % 80.92 %	18.52 % 16.37 %	3.45 % 2.72 %
ProtonMail	39371 40312	30858 32539	7262 6725	1251 1048	78.38 % 80.72 %	18.45 % 16.68 %	3.18 % 2.60 %
Custom Mail	39847 40011	31718 32715	6860 6229	1269 1067	79.60 % 81.77 %	17.22 % 15.57 %	3.18 % 2.67 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.