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CampaignMonitor and Mailjet Email Deliverability Comparison

  CampaignMonitor
  Mailjet

In this comparison, the deliverability of CampaignMonitor and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailjet.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.117
  372.792
  297.446
  293.262
  65.129
  68.748
  10.542
  10.782

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailjet in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.72 %
  78.67 %
  17.46 %
  18.44 %
  2.83 %
  2.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28522
  28378
  23664
  23271
  4159
  4365
  699
  742
  82.97 %
  82.00 %
  14.58 %
  15.38 %
  2.45 %
  2.61 %
Elektronics
  28895
  28646
  23237
  22735
  4893
  5144
  765
  767
  80.42 %
  79.37 %
  16.93 %
  17.96 %
  2.65 %
  2.68 %
Entertainment
  28922
  28493
  23059
  22403
  5088
  5285
  775
  805
  79.73 %
  78.63 %
  17.59 %
  18.55 %
  2.68 %
  2.83 %
Cosmetics & Beauty
  28821
  28869
  22846
  22669
  5144
  5340
  831
  860
  79.27 %
  78.52 %
  17.85 %
  18.50 %
  2.88 %
  2.98 %
Food & Drink
  29136
  28546
  24084
  23307
  4321
  4542
  731
  697
  82.66 %
  81.65 %
  14.83 %
  15.91 %
  2.51 %
  2.44 %
Home & Garden
  28463
  28516
  23591
  23324
  4169
  4497
  703
  695
  82.88 %
  81.79 %
  14.65 %
  15.77 %
  2.47 %
  2.44 %
Finance
  28373
  28773
  21631
  21612
  5823
  6204
  919
  957
  76.24 %
  75.11 %
  20.52 %
  21.56 %
  3.24 %
  3.33 %
Health
  28844
  28685
  22268
  21792
  5701
  6010
  875
  883
  77.20 %
  75.97 %
  19.76 %
  20.95 %
  3.03 %
  3.08 %
Pets
  28720
  28765
  23457
  23303
  4447
  4685
  816
  777
  81.67 %
  81.01 %
  15.48 %
  16.29 %
  2.84 %
  2.70 %
Sport & Fitness
  28710
  28767
  22594
  22398
  5239
  5509
  877
  860
  78.70 %
  77.86 %
  18.25 %
  19.15 %
  3.05 %
  2.99 %
Job & Career
  28451
  28694
  22125
  21944
  5414
  5785
  912
  965
  77.77 %
  76.48 %
  19.03 %
  20.16 %
  3.21 %
  3.36 %
Dating
  28688
  28515
  21493
  20993
  6336
  6551
  859
  971
  74.92 %
  73.62 %
  22.09 %
  22.97 %
  2.99 %
  3.41 %
Other
  28572
  29145
  23397
  23511
  4395
  4831
  780
  803
  81.89 %
  80.67 %
  15.38 %
  16.58 %
  2.73 %
  2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailjet.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37597
  37096
  28641
  28056
  7758
  7862
  1198
  1178
  76.18 %
  75.63 %
  20.63 %
  21.19 %
  3.19 %
  3.18 %
Outlook Mail
  37210
  37300
  28758
  28328
  7290
  7769
  1162
  1203
  77.29 %
  75.95 %
  19.59 %
  20.83 %
  3.12 %
  3.23 %
Yahoo Mail
  37408
  37002
  29762
  29071
  6582
  6836
  1064
  1095
  79.56 %
  78.57 %
  17.60 %
  18.47 %
  2.84 %
  2.96 %
AOL Mail
  36968
  37427
  29404
  29368
  6494
  6946
  1070
  1113
  79.54 %
  78.47 %
  17.57 %
  18.56 %
  2.89 %
  2.97 %
Mail.com
  37219
  37336
  30115
  29774
  6115
  6521
  989
  1041
  80.91 %
  79.75 %
  16.43 %
  17.47 %
  2.66 %
  2.79 %
Yandex Mail
  37362
  37166
  29116
  28519
  7052
  7410
  1194
  1237
  77.93 %
  76.73 %
  18.87 %
  19.94 %
  3.20 %
  3.33 %
GMX Mail
  36915
  37838
  29640
  29942
  6276
  6901
  999
  995
  80.29 %
  79.13 %
  17.00 %
  18.24 %
  2.71 %
  2.63 %
Zoho Mail
  37651
  36809
  30617
  29678
  6034
  6152
  1000
  979
  81.32 %
  80.63 %
  16.03 %
  16.71 %
  2.66 %
  2.66 %
ProtonMail
  37838
  37533
  30799
  30157
  6094
  6420
  945
  956
  81.40 %
  80.35 %
  16.11 %
  17.10 %
  2.50 %
  2.55 %
Custom Mail
  36949
  37285
  30594
  30369
  5434
  5931
  921
  985
  82.80 %
  81.45 %
  14.71 %
  15.91 %
  2.49 %
  2.64 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.