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CampaignMonitor and Mailjet Email Deliverability Comparison

  CampaignMonitor
  Mailjet

In this comparison, the deliverability of CampaignMonitor and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailjet.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.576
  277.264
  216.803
  212.611
  53.479
  57.052
  7.294
  7.601

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailjet in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.11 %
  76.68 %
  19.27 %
  20.58 %
  2.63 %
  2.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21075
  21015
  17211
  16870
  3393
  3609
  471
  536
  81.67 %
  80.28 %
  16.10 %
  17.17 %
  2.23 %
  2.55 %
Elektronics
  21556
  21400
  16954
  16534
  4058
  4311
  544
  555
  78.65 %
  77.26 %
  18.83 %
  20.14 %
  2.52 %
  2.59 %
Entertainment
  21410
  21202
  16699
  16233
  4175
  4392
  536
  577
  78.00 %
  76.56 %
  19.50 %
  20.72 %
  2.50 %
  2.72 %
Cosmetics & Beauty
  21636
  21440
  16787
  16408
  4260
  4423
  589
  609
  77.59 %
  76.53 %
  19.69 %
  20.63 %
  2.72 %
  2.84 %
Food & Drink
  21711
  21295
  17639
  17010
  3563
  3798
  509
  487
  81.24 %
  79.88 %
  16.41 %
  17.84 %
  2.34 %
  2.29 %
Home & Garden
  21209
  21307
  17300
  17052
  3426
  3756
  483
  499
  81.57 %
  80.03 %
  16.15 %
  17.63 %
  2.28 %
  2.34 %
Finance
  21192
  21333
  15777
  15514
  4787
  5145
  628
  674
  74.45 %
  72.72 %
  22.59 %
  24.12 %
  2.96 %
  3.16 %
Health
  21453
  21306
  16104
  15660
  4731
  5025
  618
  621
  75.07 %
  73.50 %
  22.05 %
  23.58 %
  2.88 %
  2.91 %
Pets
  21214
  21194
  17066
  16833
  3598
  3822
  550
  539
  80.45 %
  79.42 %
  16.96 %
  18.03 %
  2.59 %
  2.54 %
Sport & Fitness
  21345
  21422
  16490
  16305
  4263
  4531
  592
  586
  77.25 %
  76.11 %
  19.97 %
  21.15 %
  2.77 %
  2.74 %
Job & Career
  21119
  21507
  16133
  16052
  4361
  4762
  625
  693
  76.39 %
  74.64 %
  20.65 %
  22.14 %
  2.96 %
  3.22 %
Dating
  21269
  21133
  15405
  14975
  5277
  5489
  587
  669
  72.43 %
  70.86 %
  24.81 %
  25.97 %
  2.76 %
  3.17 %
Other
  21387
  21710
  17238
  17165
  3587
  3989
  562
  556
  80.60 %
  79.06 %
  16.77 %
  18.37 %
  2.63 %
  2.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailjet.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28128
  27468
  20863
  20119
  6442
  6524
  823
  825
  74.17 %
  73.25 %
  22.90 %
  23.75 %
  2.93 %
  3.00 %
Outlook Mail
  27603
  27818
  20868
  20526
  5954
  6446
  781
  846
  75.60 %
  73.79 %
  21.57 %
  23.17 %
  2.83 %
  3.04 %
Yahoo Mail
  27847
  27323
  21769
  20963
  5346
  5581
  732
  779
  78.17 %
  76.72 %
  19.20 %
  20.43 %
  2.63 %
  2.85 %
AOL Mail
  27610
  27833
  21602
  21344
  5276
  5698
  732
  791
  78.24 %
  76.69 %
  19.11 %
  20.47 %
  2.65 %
  2.84 %
Mail.com
  27506
  27830
  21844
  21732
  4955
  5375
  707
  723
  79.42 %
  78.09 %
  18.01 %
  19.31 %
  2.57 %
  2.60 %
Yandex Mail
  27794
  27676
  21262
  20741
  5714
  6075
  818
  860
  76.50 %
  74.94 %
  20.56 %
  21.95 %
  2.94 %
  3.11 %
GMX Mail
  27481
  28130
  21548
  21589
  5235
  5837
  698
  704
  78.41 %
  76.75 %
  19.05 %
  20.75 %
  2.54 %
  2.50 %
Zoho Mail
  28123
  27384
  22447
  21572
  4991
  5119
  685
  693
  79.82 %
  78.78 %
  17.75 %
  18.69 %
  2.44 %
  2.53 %
ProtonMail
  28147
  28068
  22353
  21933
  5115
  5442
  679
  693
  79.42 %
  78.14 %
  18.17 %
  19.39 %
  2.41 %
  2.47 %
Custom Mail
  27337
  27734
  22247
  22092
  4451
  4955
  639
  687
  81.38 %
  79.66 %
  16.28 %
  17.87 %
  2.34 %
  2.48 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.