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CampaignMonitor and Mailjet Email Deliverability Comparison

  CampaignMonitor
  Mailjet

In this comparison, the deliverability of CampaignMonitor and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailjet.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.233
  304.721
  240.111
  235.814
  56.844
  60.351
  8.278
  8.556

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailjet in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.66 %
  77.39 %
  18.62 %
  19.81 %
  2.71 %
  2.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23227
  23130
  19074
  18714
  3613
  3819
  540
  597
  82.12 %
  80.91 %
  15.56 %
  16.51 %
  2.32 %
  2.58 %
Elektronics
  23725
  23500
  18817
  18333
  4303
  4551
  605
  616
  79.31 %
  78.01 %
  18.14 %
  19.37 %
  2.55 %
  2.62 %
Entertainment
  23520
  23338
  18475
  18045
  4434
  4649
  611
  644
  78.55 %
  77.32 %
  18.85 %
  19.92 %
  2.60 %
  2.76 %
Cosmetics & Beauty
  23750
  23538
  18565
  18177
  4522
  4675
  663
  686
  78.17 %
  77.22 %
  19.04 %
  19.86 %
  2.79 %
  2.91 %
Food & Drink
  23871
  23352
  19510
  18800
  3787
  4004
  574
  548
  81.73 %
  80.51 %
  15.86 %
  17.15 %
  2.40 %
  2.35 %
Home & Garden
  23219
  23363
  19056
  18837
  3626
  3962
  537
  564
  82.07 %
  80.63 %
  15.62 %
  16.96 %
  2.31 %
  2.41 %
Finance
  23314
  23452
  17508
  17247
  5089
  5441
  717
  764
  75.10 %
  73.54 %
  21.83 %
  23.20 %
  3.08 %
  3.26 %
Health
  23589
  23483
  17880
  17474
  5011
  5312
  698
  697
  75.80 %
  74.41 %
  21.24 %
  22.62 %
  2.96 %
  2.97 %
Pets
  23448
  23319
  18968
  18649
  3851
  4059
  629
  611
  80.89 %
  79.97 %
  16.42 %
  17.41 %
  2.68 %
  2.62 %
Sport & Fitness
  23432
  23619
  18207
  18133
  4541
  4821
  684
  665
  77.70 %
  76.77 %
  19.38 %
  20.41 %
  2.92 %
  2.82 %
Job & Career
  23276
  23541
  17892
  17729
  4669
  5046
  715
  766
  76.87 %
  75.31 %
  20.06 %
  21.43 %
  3.07 %
  3.25 %
Dating
  23415
  23280
  17156
  16724
  5585
  5791
  674
  765
  73.27 %
  71.84 %
  23.85 %
  24.88 %
  2.88 %
  3.29 %
Other
  23447
  23806
  19003
  18952
  3813
  4221
  631
  633
  81.05 %
  79.61 %
  16.26 %
  17.73 %
  2.69 %
  2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Mailjet.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30910
  30211
  23144
  22384
  6823
  6893
  943
  934
  74.88 %
  74.09 %
  22.07 %
  22.82 %
  3.05 %
  3.09 %
Outlook Mail
  30396
  30578
  23150
  22794
  6343
  6826
  903
  958
  76.16 %
  74.54 %
  20.87 %
  22.32 %
  2.97 %
  3.13 %
Yahoo Mail
  30672
  30063
  24120
  23256
  5711
  5931
  841
  876
  78.64 %
  77.36 %
  18.62 %
  19.73 %
  2.74 %
  2.91 %
AOL Mail
  30336
  30675
  23874
  23727
  5632
  6060
  830
  888
  78.70 %
  77.35 %
  18.57 %
  19.76 %
  2.74 %
  2.89 %
Mail.com
  30306
  30480
  24235
  23979
  5287
  5688
  784
  813
  79.97 %
  78.67 %
  17.45 %
  18.66 %
  2.59 %
  2.67 %
Yandex Mail
  30483
  30459
  23448
  23029
  6095
  6461
  940
  969
  76.92 %
  75.61 %
  19.99 %
  21.21 %
  3.08 %
  3.18 %
GMX Mail
  30276
  30901
  23956
  23973
  5543
  6138
  777
  790
  79.13 %
  77.58 %
  18.31 %
  19.86 %
  2.57 %
  2.56 %
Zoho Mail
  30849
  30069
  24785
  23870
  5285
  5412
  779
  787
  80.34 %
  79.38 %
  17.13 %
  18.00 %
  2.53 %
  2.62 %
ProtonMail
  30920
  30827
  24776
  24355
  5390
  5716
  754
  756
  80.13 %
  79.01 %
  17.43 %
  18.54 %
  2.44 %
  2.45 %
Custom Mail
  30085
  30458
  24623
  24447
  4735
  5226
  727
  785
  81.84 %
  80.26 %
  15.74 %
  17.16 %
  2.42 %
  2.58 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.