ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 379.464	307.926 298.919	62.633 69.545	9.799 11.000

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 78.77 %	16.47 % 18.33 %	2.58 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 28893	23932 23721	3835 4418	644 754	84.23 % 82.10 %	13.50 % 15.29 %	2.27 % 2.61 %
Elektronics	29329 29164	23968 23178	4643 5202	718 784	81.72 % 79.47 %	15.83 % 17.84 %	2.45 % 2.69 %
Entertainment	28752 29019	23221 22845	4783 5348	748 826	80.76 % 78.72 %	16.64 % 18.43 %	2.60 % 2.85 %
Cosmetics & Beauty	29113 29339	23515 23071	4827 5395	771 873	80.77 % 78.64 %	16.58 % 18.39 %	2.65 % 2.98 %
Food & Drink	28807 29099	24244 23789	3911 4600	652 710	84.16 % 81.75 %	13.58 % 15.81 %	2.26 % 2.44 %
Home & Garden	29644 29011	24865 23758	4134 4547	645 706	83.88 % 81.89 %	13.95 % 15.67 %	2.18 % 2.43 %
Finance	29436 29260	22825 22017	5757 6272	854 971	77.54 % 75.25 %	19.56 % 21.44 %	2.90 % 3.32 %
Health	29295 29195	22988 22209	5527 6078	780 908	78.47 % 76.07 %	18.87 % 20.82 %	2.66 % 3.11 %
Pets	29665 29287	24673 23758	4285 4741	707 788	83.17 % 81.12 %	14.44 % 16.19 %	2.38 % 2.69 %
Sport & Fitness	29346 29345	23400 22876	5134 5585	812 884	79.74 % 77.96 %	17.49 % 19.03 %	2.77 % 3.01 %
Job & Career	29857 29196	23560 22350	5415 5855	882 991	78.91 % 76.55 %	18.14 % 20.05 %	2.95 % 3.39 %
Dating	29100 29057	22156 21446	6091 6626	853 985	76.14 % 73.81 %	20.93 % 22.80 %	2.93 % 3.39 %
Other	29603 29599	24579 23901	4291 4878	733 820	83.03 % 80.75 %	14.50 % 16.48 %	2.48 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 37723	29859 28576	7495 7948	1123 1199	77.60 % 75.75 %	19.48 % 21.07 %	2.92 % 3.18 %
Outlook Mail	37874 37964	29601 28870	7230 7863	1043 1231	78.16 % 76.05 %	19.09 % 20.71 %	2.75 % 3.24 %
Yahoo Mail	37635 37616	30453 29584	6166 6911	1016 1121	80.92 % 78.65 %	16.38 % 18.37 %	2.70 % 2.98 %
AOL Mail	38145 38064	30750 29899	6354 7029	1041 1136	80.61 % 78.55 %	16.66 % 18.47 %	2.73 % 2.98 %
Mail.com	38167 38066	31258 30400	5941 6607	968 1059	81.90 % 79.86 %	15.57 % 17.36 %	2.54 % 2.78 %
Yandex Mail	37977 37835	30154 29065	6743 7503	1080 1267	79.40 % 76.82 %	17.76 % 19.83 %	2.84 % 3.35 %
GMX Mail	37673 38523	30748 30543	6059 6972	866 1008	81.62 % 79.29 %	16.08 % 18.10 %	2.30 % 2.62 %
Zoho Mail	38533 37496	31847 30273	5779 6224	907 999	82.65 % 80.74 %	15.00 % 16.60 %	2.35 % 2.66 %
ProtonMail	38193 38204	31596 30742	5696 6486	901 976	82.73 % 80.47 %	14.91 % 16.98 %	2.36 % 2.55 %
Custom Mail	37684 37973	31660 30967	5170 6002	854 1004	84.01 % 81.55 %	13.72 % 15.81 %	2.27 % 2.64 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.