ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.489 249.949	196.678 189.572	48.036 53.717	5.775 6.660

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.52 % 75.84 %	19.18 % 21.49 %	2.31 % 2.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18445 18857	15144 14987	2900 3385	401 485	82.10 % 79.48 %	15.72 % 17.95 %	2.17 % 2.57 %
Elektronics	19102 19291	15101 14733	3578 4074	423 484	79.05 % 76.37 %	18.73 % 21.12 %	2.21 % 2.51 %
Entertainment	18900 19096	14793 14461	3671 4133	436 502	78.27 % 75.73 %	19.42 % 21.64 %	2.31 % 2.63 %
Cosmetics & Beauty	19112 19272	14961 14582	3703 4157	448 533	78.28 % 75.66 %	19.38 % 21.57 %	2.34 % 2.77 %
Food & Drink	18839 19194	15475 15177	2996 3581	368 436	82.14 % 79.07 %	15.90 % 18.66 %	1.95 % 2.27 %
Home & Garden	19696 19162	16114 15193	3196 3532	386 437	81.81 % 79.29 %	16.23 % 18.43 %	1.96 % 2.28 %
Finance	19457 19269	14528 13840	4430 4847	499 582	74.67 % 71.83 %	22.77 % 25.15 %	2.56 % 3.02 %
Health	19424 19359	14679 14051	4304 4764	441 544	75.57 % 72.58 %	22.16 % 24.61 %	2.27 % 2.81 %
Pets	19487 19097	15836 15036	3238 3591	413 470	81.26 % 78.73 %	16.62 % 18.80 %	2.12 % 2.46 %
Sport & Fitness	19468 19269	15048 14512	3926 4244	494 513	77.30 % 75.31 %	20.17 % 22.03 %	2.54 % 2.66 %
Job & Career	19858 19470	15258 14392	4083 4470	517 608	76.84 % 73.92 %	20.56 % 22.96 %	2.60 % 3.12 %
Dating	19151 18990	13894 13233	4759 5184	498 573	72.55 % 69.68 %	24.85 % 27.30 %	2.60 % 3.02 %
Other	19550 19623	15847 15375	3252 3755	451 493	81.06 % 78.35 %	16.63 % 19.14 %	2.31 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25206 24810	18800 17912	5755 6163	651 735	74.59 % 72.20 %	22.83 % 24.84 %	2.58 % 2.96 %
Outlook Mail	25175 25061	18961 18269	5587 6055	627 737	75.32 % 72.90 %	22.19 % 24.16 %	2.49 % 2.94 %
Yahoo Mail	24532 24521	19362 18629	4602 5215	568 677	78.93 % 75.97 %	18.76 % 21.27 %	2.32 % 2.76 %
AOL Mail	25180 25152	19781 19111	4808 5352	591 689	78.56 % 75.98 %	19.09 % 21.28 %	2.35 % 2.74 %
Mail.com	25139 24994	20049 19332	4511 5036	579 626	79.75 % 77.35 %	17.94 % 20.15 %	2.30 % 2.50 %
Yandex Mail	25112 25017	19391 18569	5084 5701	637 747	77.22 % 74.23 %	20.25 % 22.79 %	2.54 % 2.99 %
GMX Mail	24934 25319	19610 19172	4781 5530	543 617	78.65 % 75.72 %	19.17 % 21.84 %	2.18 % 2.44 %
Zoho Mail	25409 24786	20414 19332	4457 4831	538 623	80.34 % 78.00 %	17.54 % 19.49 %	2.12 % 2.51 %
ProtonMail	25002 25309	19997 19541	4482 5163	523 605	79.98 % 77.21 %	17.93 % 20.40 %	2.09 % 2.39 %
Custom Mail	24800 24980	20313 19705	3969 4671	518 604	81.91 % 78.88 %	16.00 % 18.70 %	2.09 % 2.42 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.