Sign In
Language

ActiveCampaign and Mailjet Email Deliverability Comparison

  ActiveCampaign
  Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.489
  249.949
  196.678
  189.572
  48.036
  53.717
  5.775
  6.660

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.52 %
  75.84 %
  19.18 %
  21.49 %
  2.31 %
  2.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18445
  18857
  15144
  14987
  2900
  3385
  401
  485
  82.10 %
  79.48 %
  15.72 %
  17.95 %
  2.17 %
  2.57 %
Elektronics
  19102
  19291
  15101
  14733
  3578
  4074
  423
  484
  79.05 %
  76.37 %
  18.73 %
  21.12 %
  2.21 %
  2.51 %
Entertainment
  18900
  19096
  14793
  14461
  3671
  4133
  436
  502
  78.27 %
  75.73 %
  19.42 %
  21.64 %
  2.31 %
  2.63 %
Cosmetics & Beauty
  19112
  19272
  14961
  14582
  3703
  4157
  448
  533
  78.28 %
  75.66 %
  19.38 %
  21.57 %
  2.34 %
  2.77 %
Food & Drink
  18839
  19194
  15475
  15177
  2996
  3581
  368
  436
  82.14 %
  79.07 %
  15.90 %
  18.66 %
  1.95 %
  2.27 %
Home & Garden
  19696
  19162
  16114
  15193
  3196
  3532
  386
  437
  81.81 %
  79.29 %
  16.23 %
  18.43 %
  1.96 %
  2.28 %
Finance
  19457
  19269
  14528
  13840
  4430
  4847
  499
  582
  74.67 %
  71.83 %
  22.77 %
  25.15 %
  2.56 %
  3.02 %
Health
  19424
  19359
  14679
  14051
  4304
  4764
  441
  544
  75.57 %
  72.58 %
  22.16 %
  24.61 %
  2.27 %
  2.81 %
Pets
  19487
  19097
  15836
  15036
  3238
  3591
  413
  470
  81.26 %
  78.73 %
  16.62 %
  18.80 %
  2.12 %
  2.46 %
Sport & Fitness
  19468
  19269
  15048
  14512
  3926
  4244
  494
  513
  77.30 %
  75.31 %
  20.17 %
  22.03 %
  2.54 %
  2.66 %
Job & Career
  19858
  19470
  15258
  14392
  4083
  4470
  517
  608
  76.84 %
  73.92 %
  20.56 %
  22.96 %
  2.60 %
  3.12 %
Dating
  19151
  18990
  13894
  13233
  4759
  5184
  498
  573
  72.55 %
  69.68 %
  24.85 %
  27.30 %
  2.60 %
  3.02 %
Other
  19550
  19623
  15847
  15375
  3252
  3755
  451
  493
  81.06 %
  78.35 %
  16.63 %
  19.14 %
  2.31 %
  2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25206
  24810
  18800
  17912
  5755
  6163
  651
  735
  74.59 %
  72.20 %
  22.83 %
  24.84 %
  2.58 %
  2.96 %
Outlook Mail
  25175
  25061
  18961
  18269
  5587
  6055
  627
  737
  75.32 %
  72.90 %
  22.19 %
  24.16 %
  2.49 %
  2.94 %
Yahoo Mail
  24532
  24521
  19362
  18629
  4602
  5215
  568
  677
  78.93 %
  75.97 %
  18.76 %
  21.27 %
  2.32 %
  2.76 %
AOL Mail
  25180
  25152
  19781
  19111
  4808
  5352
  591
  689
  78.56 %
  75.98 %
  19.09 %
  21.28 %
  2.35 %
  2.74 %
Mail.com
  25139
  24994
  20049
  19332
  4511
  5036
  579
  626
  79.75 %
  77.35 %
  17.94 %
  20.15 %
  2.30 %
  2.50 %
Yandex Mail
  25112
  25017
  19391
  18569
  5084
  5701
  637
  747
  77.22 %
  74.23 %
  20.25 %
  22.79 %
  2.54 %
  2.99 %
GMX Mail
  24934
  25319
  19610
  19172
  4781
  5530
  543
  617
  78.65 %
  75.72 %
  19.17 %
  21.84 %
  2.18 %
  2.44 %
Zoho Mail
  25409
  24786
  20414
  19332
  4457
  4831
  538
  623
  80.34 %
  78.00 %
  17.54 %
  19.49 %
  2.12 %
  2.51 %
ProtonMail
  25002
  25309
  19997
  19541
  4482
  5163
  523
  605
  79.98 %
  77.21 %
  17.93 %
  20.40 %
  2.09 %
  2.39 %
Custom Mail
  24800
  24980
  20313
  19705
  3969
  4671
  518
  604
  81.91 %
  78.88 %
  16.00 %
  18.70 %
  2.09 %
  2.42 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.