ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 393.368	319.752 310.463	64.147 71.372	10.204 11.533

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 78.92 %	16.28 % 18.14 %	2.59 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 29964	24901 24634	3938 4541	669 789	84.39 % 82.21 %	13.35 % 15.15 %	2.27 % 2.63 %
Elektronics	30381 30248	24887 24090	4748 5339	746 819	81.92 % 79.64 %	15.63 % 17.65 %	2.46 % 2.71 %
Entertainment	29742 30038	24076 23697	4891 5479	775 862	80.95 % 78.89 %	16.44 % 18.24 %	2.61 % 2.87 %
Cosmetics & Beauty	30189 30421	24439 23976	4948 5540	802 905	80.95 % 78.81 %	16.39 % 18.21 %	2.66 % 2.97 %
Food & Drink	29819 30163	25135 24686	4005 4725	679 752	84.29 % 81.84 %	13.43 % 15.66 %	2.28 % 2.49 %
Home & Garden	30768 30082	25855 24673	4239 4665	674 744	84.03 % 82.02 %	13.78 % 15.51 %	2.19 % 2.47 %
Finance	30542 30343	23759 22877	5900 6435	883 1031	77.79 % 75.39 %	19.32 % 21.21 %	2.89 % 3.40 %
Health	30333 30278	23866 23095	5654 6230	813 953	78.68 % 76.28 %	18.64 % 20.58 %	2.68 % 3.15 %
Pets	30703 30382	25585 24693	4385 4869	733 820	83.33 % 81.28 %	14.28 % 16.03 %	2.39 % 2.70 %
Sport & Fitness	30329 30429	24230 23760	5251 5739	848 930	79.89 % 78.08 %	17.31 % 18.86 %	2.80 % 3.06 %
Job & Career	30922 30253	24449 23201	5551 6015	922 1037	79.07 % 76.69 %	17.95 % 19.88 %	2.98 % 3.43 %
Dating	30160 30154	23029 22326	6231 6795	900 1033	76.36 % 74.04 %	20.66 % 22.53 %	2.98 % 3.43 %
Other	30707 30613	25541 24755	4406 5000	760 858	83.18 % 80.86 %	14.35 % 16.33 %	2.48 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39147	31034 29726	7675 8158	1177 1263	77.81 % 75.93 %	19.24 % 20.84 %	2.95 % 3.23 %
Outlook Mail	39257 39358	30769 29995	7408 8070	1080 1293	78.38 % 76.21 %	18.87 % 20.50 %	2.75 % 3.29 %
Yahoo Mail	38991 38986	31611 30720	6323 7092	1057 1174	81.07 % 78.80 %	16.22 % 18.19 %	2.71 % 3.01 %
AOL Mail	39547 39474	31945 31058	6517 7225	1085 1191	80.78 % 78.68 %	16.48 % 18.30 %	2.74 % 3.02 %
Mail.com	39528 39467	32435 31572	6085 6790	1008 1105	82.06 % 80.00 %	15.39 % 17.20 %	2.55 % 2.80 %
Yandex Mail	39366 39249	31330 30216	6915 7712	1121 1321	79.59 % 76.99 %	17.57 % 19.65 %	2.85 % 3.37 %
GMX Mail	39010 39939	31926 31733	6192 7142	892 1064	81.84 % 79.45 %	15.87 % 17.88 %	2.29 % 2.66 %
Zoho Mail	39910 38813	33058 31382	5910 6380	942 1051	82.83 % 80.85 %	14.81 % 16.44 %	2.36 % 2.71 %
ProtonMail	39592 39592	32814 31923	5828 6645	950 1024	82.88 % 80.63 %	14.72 % 16.78 %	2.40 % 2.59 %
Custom Mail	39016 39343	32830 32138	5294 6158	892 1047	84.14 % 81.69 %	13.57 % 15.65 %	2.29 % 2.66 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.