ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 222.718	173.208 166.851	45.198 50.181	5.013 5.686

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 74.92 %	20.23 % 22.53 %	2.24 % 2.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 16621	13319 13070	2729 3139	355 412	81.20 % 78.64 %	16.64 % 18.89 %	2.16 % 2.48 %
Elektronics	17027 17097	13279 12881	3380 3811	368 405	77.99 % 75.34 %	19.85 % 22.29 %	2.16 % 2.37 %
Entertainment	16836 17071	13008 12762	3451 3867	377 442	77.26 % 74.76 %	20.50 % 22.65 %	2.24 % 2.59 %
Cosmetics & Beauty	16960 17236	13101 12896	3477 3893	382 447	77.25 % 74.82 %	20.50 % 22.59 %	2.25 % 2.59 %
Food & Drink	16657 17145	13525 13407	2812 3355	320 383	81.20 % 78.20 %	16.88 % 19.57 %	1.92 % 2.23 %
Home & Garden	17597 17053	14249 13385	3014 3296	334 372	80.97 % 78.49 %	17.13 % 19.33 %	1.90 % 2.18 %
Finance	17386 17172	12784 12144	4170 4530	432 498	73.53 % 70.72 %	23.98 % 26.38 %	2.48 % 2.90 %
Health	17404 17191	12966 12275	4064 4453	374 463	74.50 % 71.40 %	23.35 % 25.90 %	2.15 % 2.69 %
Pets	17453 17092	14040 13319	3043 3356	370 417	80.44 % 77.93 %	17.44 % 19.63 %	2.12 % 2.44 %
Sport & Fitness	17355 17187	13246 12804	3685 3954	424 429	76.32 % 74.50 %	21.23 % 23.01 %	2.44 % 2.50 %
Job & Career	17735 17387	13457 12704	3819 4160	459 523	75.88 % 73.07 %	21.53 % 23.93 %	2.59 % 3.01 %
Dating	17080 16932	12156 11599	4495 4867	429 466	71.17 % 68.50 %	26.32 % 28.74 %	2.51 % 2.75 %
Other	17526 17534	14078 13605	3059 3500	389 429	80.33 % 77.59 %	17.45 % 19.96 %	2.22 % 2.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22149	16539 15754	5428 5769	551 626	73.45 % 71.13 %	24.11 % 26.05 %	2.45 % 2.83 %
Outlook Mail	22523 22340	16719 16069	5256 5650	548 621	74.23 % 71.93 %	23.34 % 25.29 %	2.43 % 2.78 %
Yahoo Mail	21870 21830	17068 16397	4299 4847	503 586	78.04 % 75.11 %	19.66 % 22.20 %	2.30 % 2.68 %
AOL Mail	22550 22403	17519 16829	4513 4978	518 596	77.69 % 75.12 %	20.01 % 22.22 %	2.30 % 2.66 %
Mail.com	22383 22277	17665 17054	4227 4688	491 535	78.92 % 76.55 %	18.88 % 21.04 %	2.19 % 2.40 %
Yandex Mail	22447 22342	17146 16400	4761 5312	540 630	76.38 % 73.40 %	21.21 % 23.78 %	2.41 % 2.82 %
GMX Mail	22078 22593	17089 16853	4521 5205	468 535	77.40 % 74.59 %	20.48 % 23.04 %	2.12 % 2.37 %
Zoho Mail	22624 21966	17952 16944	4197 4497	475 525	79.35 % 77.14 %	18.55 % 20.47 %	2.10 % 2.39 %
ProtonMail	22358 22545	17632 17173	4260 4859	466 513	78.86 % 76.17 %	19.05 % 21.55 %	2.08 % 2.28 %
Custom Mail	22068 22273	17879 17378	3736 4376	453 519	81.02 % 78.02 %	16.93 % 19.65 %	2.05 % 2.33 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.