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ActiveCampaign and Mailjet Email Deliverability Comparison

  ActiveCampaign
  Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent Emails Inbox Emails Spam Emails Lost
  352.945
  352.225
  284.346
  275.813
  59.620
  66.301
  8.979
  10.111

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.56 %
  78.31 %
  16.89 %
  18.82 %
  2.54 %
  2.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26318
  26812
  22075
  21902
  3648
  4209
  595
  701
  83.88 %
  81.69 %
  13.86 %
  15.70 %
  2.26 %
  2.61 %
Elektronics
  27198
  27071
  22108
  21381
  4428
  4967
  662
  723
  81.29 %
  78.98 %
  16.28 %
  18.35 %
  2.43 %
  2.67 %
Entertainment
  26623
  27026
  21389
  21151
  4547
  5112
  687
  763
  80.34 %
  78.26 %
  17.08 %
  18.92 %
  2.58 %
  2.82 %
Cosmetics & Beauty
  27020
  27250
  21711
  21298
  4601
  5147
  708
  805
  80.35 %
  78.16 %
  17.03 %
  18.89 %
  2.62 %
  2.95 %
Food & Drink
  26758
  26996
  22436
  21950
  3723
  4387
  599
  659
  83.85 %
  81.31 %
  13.91 %
  16.25 %
  2.24 %
  2.44 %
Home & Garden
  27471
  26889
  22942
  21898
  3933
  4336
  596
  655
  83.51 %
  81.44 %
  14.32 %
  16.13 %
  2.17 %
  2.44 %
Finance
  27432
  27143
  21148
  20269
  5494
  5980
  790
  894
  77.09 %
  74.67 %
  20.03 %
  22.03 %
  2.88 %
  3.29 %
Health
  27198
  27070
  21211
  20443
  5280
  5797
  707
  830
  77.99 %
  75.52 %
  19.41 %
  21.41 %
  2.60 %
  3.07 %
Pets
  27546
  27173
  22823
  21933
  4075
  4511
  648
  729
  82.85 %
  80.72 %
  14.79 %
  16.60 %
  2.35 %
  2.68 %
Sport & Fitness
  27229
  27190
  21616
  21087
  4879
  5304
  734
  799
  79.39 %
  77.55 %
  17.92 %
  19.51 %
  2.70 %
  2.94 %
Job & Career
  27713
  27190
  21775
  20710
  5128
  5576
  810
  904
  78.57 %
  76.17 %
  18.50 %
  20.51 %
  2.92 %
  3.32 %
Dating
  26963
  26881
  20385
  19657
  5806
  6322
  772
  902
  75.60 %
  73.13 %
  21.53 %
  23.52 %
  2.86 %
  3.36 %
Other
  27476
  27534
  22727
  22134
  4078
  4653
  671
  747
  82.72 %
  80.39 %
  14.84 %
  16.90 %
  2.44 %
  2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35681
  34930
  27524
  26265
  7133
  7568
  1024
  1097
  77.14 %
  75.19 %
  19.99 %
  21.67 %
  2.87 %
  3.14 %
Outlook Mail
  35181
  35197
  27331
  26584
  6891
  7480
  959
  1133
  77.69 %
  75.53 %
  19.59 %
  21.25 %
  2.73 %
  3.22 %
Yahoo Mail
  34840
  34968
  28078
  27352
  5838
  6581
  924
  1035
  80.59 %
  78.22 %
  16.76 %
  18.82 %
  2.65 %
  2.96 %
AOL Mail
  35317
  35346
  28351
  27606
  6022
  6684
  944
  1056
  80.28 %
  78.10 %
  17.05 %
  18.91 %
  2.67 %
  2.99 %
Mail.com
  35430
  35347
  28885
  28082
  5650
  6290
  895
  975
  81.53 %
  79.45 %
  15.95 %
  17.80 %
  2.53 %
  2.76 %
Yandex Mail
  35297
  35113
  27882
  26831
  6407
  7130
  1008
  1152
  78.99 %
  76.41 %
  18.15 %
  20.31 %
  2.86 %
  3.28 %
GMX Mail
  35057
  35733
  28449
  28123
  5809
  6679
  799
  931
  81.15 %
  78.70 %
  16.57 %
  18.69 %
  2.28 %
  2.61 %
Zoho Mail
  35829
  34744
  29493
  27893
  5509
  5933
  827
  918
  82.32 %
  80.28 %
  15.38 %
  17.08 %
  2.31 %
  2.64 %
ProtonMail
  35352
  35550
  29100
  28436
  5437
  6223
  815
  891
  82.32 %
  79.99 %
  15.38 %
  17.50 %
  2.31 %
  2.51 %
Custom Mail
  34961
  35297
  29253
  28641
  4924
  5733
  784
  923
  83.67 %
  81.14 %
  14.08 %
  16.24 %
  2.24 %
  2.61 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.