ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 113.917	80.047 74.963	32.833 36.949	1.579 2.005

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 65.80 %	28.69 % 32.44 %	1.38 % 1.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 8273	6030 5845	1937 2286	115 142	74.61 % 70.65 %	23.97 % 27.63 %	1.42 % 1.72 %
Elektronics	8611 8684	5991 5674	2506 2864	114 146	69.57 % 65.34 %	29.10 % 32.98 %	1.32 % 1.68 %
Entertainment	8613 8589	5987 5608	2514 2821	112 160	69.51 % 65.29 %	29.19 % 32.84 %	1.30 % 1.86 %
Cosmetics & Beauty	8737 8792	6095 5777	2528 2863	114 152	69.76 % 65.71 %	28.93 % 32.56 %	1.30 % 1.73 %
Food & Drink	8555 8947	6358 6275	2070 2515	127 157	74.32 % 70.14 %	24.20 % 28.11 %	1.48 % 1.75 %
Home & Garden	9181 8872	6836 6247	2220 2467	125 158	74.46 % 70.41 %	24.18 % 27.81 %	1.36 % 1.78 %
Finance	8967 8737	5810 5269	3040 3313	117 155	64.79 % 60.31 %	33.90 % 37.92 %	1.30 % 1.77 %
Health	8968 8801	5813 5309	3034 3337	121 155	64.82 % 60.32 %	33.83 % 37.92 %	1.35 % 1.76 %
Pets	9011 8659	6731 6087	2159 2412	121 160	74.70 % 70.30 %	23.96 % 27.86 %	1.34 % 1.85 %
Sport & Fitness	9009 8727	6231 5729	2648 2849	130 149	69.16 % 65.65 %	29.39 % 32.65 %	1.44 % 1.71 %
Job & Career	9156 8993	6377 5861	2653 2967	126 165	69.65 % 65.17 %	28.98 % 32.99 %	1.38 % 1.83 %
Dating	8547 8654	5075 4813	3344 3691	128 150	59.38 % 55.62 %	39.12 % 42.65 %	1.50 % 1.73 %
Other	9022 9189	6713 6469	2180 2564	129 156	74.41 % 70.40 %	24.16 % 27.90 %	1.43 % 1.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 11124	7456 6708	3977 4222	162 194	64.30 % 60.30 %	34.30 % 37.95 %	1.40 % 1.74 %
Outlook Mail	11605 11546	7632 7178	3811 4160	162 208	65.76 % 62.17 %	32.84 % 36.03 %	1.40 % 1.80 %
Yahoo Mail	10990 10991	7841 7347	2991 3455	158 189	71.35 % 66.85 %	27.22 % 31.43 %	1.44 % 1.72 %
AOL Mail	11585 11571	8235 7795	3192 3574	158 202	71.08 % 67.37 %	27.55 % 30.89 %	1.36 % 1.75 %
Mail.com	11524 11251	8341 7667	3032 3389	151 195	72.38 % 68.15 %	26.31 % 30.12 %	1.31 % 1.73 %
Yandex Mail	11400 11384	7915 7400	3329 3792	156 192	69.43 % 65.00 %	29.20 % 33.31 %	1.37 % 1.69 %
GMX Mail	11372 11769	7776 7533	3441 4024	155 212	68.38 % 64.01 %	30.26 % 34.19 %	1.36 % 1.80 %
Zoho Mail	11812 11079	8540 7571	3112 3310	160 198	72.30 % 68.34 %	26.35 % 29.88 %	1.35 % 1.79 %
ProtonMail	11536 11603	8118 7660	3251 3741	167 202	70.37 % 66.02 %	28.18 % 32.24 %	1.45 % 1.74 %
Custom Mail	11040 11599	8193 8104	2697 3282	150 213	74.21 % 69.87 %	24.43 % 28.30 %	1.36 % 1.84 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.