Sign In
Language

ActiveCampaign and Mailjet Email Deliverability Comparison

  ActiveCampaign
  Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.043
  188.495
  143.683
  138.028
  41.391
  45.974
  3.969
  4.493

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.01 %
  73.23 %
  21.90 %
  24.39 %
  2.10 %
  2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13879
  14080
  11108
  10878
  2493
  2872
  278
  330
  80.03 %
  77.26 %
  17.96 %
  20.40 %
  2.00 %
  2.34 %
Elektronics
  14401
  14443
  11002
  10611
  3113
  3506
  286
  326
  76.40 %
  73.47 %
  21.62 %
  24.27 %
  1.99 %
  2.26 %
Entertainment
  14297
  14390
  10832
  10490
  3170
  3537
  295
  363
  75.76 %
  72.90 %
  22.17 %
  24.58 %
  2.06 %
  2.52 %
Cosmetics & Beauty
  14253
  14612
  10782
  10701
  3174
  3569
  297
  342
  75.65 %
  73.23 %
  22.27 %
  24.43 %
  2.08 %
  2.34 %
Food & Drink
  14166
  14512
  11310
  11122
  2592
  3081
  264
  309
  79.84 %
  76.64 %
  18.30 %
  21.23 %
  1.86 %
  2.13 %
Home & Garden
  14947
  14461
  11900
  11122
  2772
  3030
  275
  309
  79.61 %
  76.91 %
  18.55 %
  20.95 %
  1.84 %
  2.14 %
Finance
  14711
  14432
  10566
  9920
  3821
  4128
  324
  384
  71.82 %
  68.74 %
  25.97 %
  28.60 %
  2.20 %
  2.66 %
Health
  14674
  14600
  10646
  10127
  3732
  4109
  296
  364
  72.55 %
  69.36 %
  25.43 %
  28.14 %
  2.02 %
  2.49 %
Pets
  14761
  14481
  11697
  11085
  2770
  3063
  294
  333
  79.24 %
  76.55 %
  18.77 %
  21.15 %
  1.99 %
  2.30 %
Sport & Fitness
  14757
  14570
  11046
  10634
  3371
  3607
  340
  329
  74.85 %
  72.99 %
  22.84 %
  24.76 %
  2.30 %
  2.26 %
Job & Career
  15040
  14722
  11199
  10535
  3465
  3782
  376
  405
  74.46 %
  71.56 %
  23.04 %
  25.69 %
  2.50 %
  2.75 %
Dating
  14354
  14304
  9878
  9459
  4136
  4493
  340
  352
  68.82 %
  66.13 %
  28.81 %
  31.41 %
  2.37 %
  2.46 %
Other
  14803
  14888
  11717
  11344
  2782
  3197
  304
  347
  79.15 %
  76.20 %
  18.79 %
  21.47 %
  2.05 %
  2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19099
  18727
  13699
  12947
  4977
  5289
  423
  491
  71.73 %
  69.14 %
  26.06 %
  28.24 %
  2.21 %
  2.62 %
Outlook Mail
  19034
  18938
  13791
  13274
  4799
  5177
  444
  487
  72.45 %
  70.09 %
  25.21 %
  27.34 %
  2.33 %
  2.57 %
Yahoo Mail
  18422
  18409
  14135
  13553
  3892
  4403
  395
  453
  76.73 %
  73.62 %
  21.13 %
  23.92 %
  2.14 %
  2.46 %
AOL Mail
  19128
  19052
  14595
  14047
  4113
  4542
  420
  463
  76.30 %
  73.73 %
  21.50 %
  23.84 %
  2.20 %
  2.43 %
Mail.com
  18901
  18843
  14665
  14142
  3855
  4278
  381
  423
  77.59 %
  75.05 %
  20.40 %
  22.70 %
  2.02 %
  2.24 %
Yandex Mail
  18914
  18855
  14167
  13543
  4317
  4824
  430
  488
  74.90 %
  71.83 %
  22.82 %
  25.58 %
  2.27 %
  2.59 %
GMX Mail
  18722
  19217
  14161
  13953
  4193
  4829
  368
  435
  75.64 %
  72.61 %
  22.40 %
  25.13 %
  1.97 %
  2.26 %
Zoho Mail
  19255
  18515
  15001
  13973
  3872
  4113
  382
  429
  77.91 %
  75.47 %
  20.11 %
  22.21 %
  1.98 %
  2.32 %
ProtonMail
  18907
  19032
  14583
  14130
  3950
  4493
  374
  409
  77.13 %
  74.24 %
  20.89 %
  23.61 %
  1.98 %
  2.15 %
Custom Mail
  18661
  18907
  14886
  14466
  3423
  4026
  352
  415
  79.77 %
  76.51 %
  18.34 %
  21.29 %
  1.89 %
  2.19 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.