ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 284.233	226.157 218.513	51.879 57.895	6.797 7.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 76.88 %	18.21 % 20.37 %	2.39 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 21566	17423 17354	3148 3666	458 546	82.85 % 80.47 %	14.97 % 17.00 %	2.18 % 2.53 %
Elektronics	21822 21927	17457 16980	3858 4372	507 575	80.00 % 77.44 %	17.68 % 19.94 %	2.32 % 2.62 %
Entertainment	21535 21737	17034 16691	3970 4457	531 589	79.10 % 76.79 %	18.44 % 20.50 %	2.47 % 2.71 %
Cosmetics & Beauty	21727 21972	17200 16855	3997 4488	530 629	79.16 % 76.71 %	18.40 % 20.43 %	2.44 % 2.86 %
Food & Drink	21510 21824	17821 17472	3242 3850	447 502	82.85 % 80.06 %	15.07 % 17.64 %	2.08 % 2.30 %
Home & Garden	22289 21808	18411 17496	3431 3804	447 508	82.60 % 80.23 %	15.39 % 17.44 %	2.01 % 2.33 %
Finance	22217 21853	16839 15932	4792 5219	586 702	75.79 % 72.91 %	21.57 % 23.88 %	2.64 % 3.21 %
Health	21955 21841	16815 16103	4617 5096	523 642	76.59 % 73.73 %	21.03 % 23.33 %	2.38 % 2.94 %
Pets	22116 21770	18124 17328	3506 3888	486 554	81.95 % 79.60 %	15.85 % 17.86 %	2.20 % 2.54 %
Sport & Fitness	22032 21969	17234 16767	4235 4602	563 600	78.22 % 76.32 %	19.22 % 20.95 %	2.56 % 2.73 %
Job & Career	22474 22028	17441 16481	4427 4836	606 711	77.61 % 74.82 %	19.70 % 21.95 %	2.70 % 3.23 %
Dating	21859 21685	16143 15423	5122 5567	594 695	73.85 % 71.12 %	23.43 % 25.67 %	2.72 % 3.20 %
Other	22268 22253	18215 17631	3534 4050	519 572	81.80 % 79.23 %	15.87 % 18.20 %	2.33 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28152	21683 20683	6204 6617	762 852	75.69 % 73.47 %	21.66 % 23.50 %	2.66 % 3.03 %
Outlook Mail	28601 28503	21837 21095	6026 6541	738 867	76.35 % 74.01 %	21.07 % 22.95 %	2.58 % 3.04 %
Yahoo Mail	27970 28026	22271 21546	5008 5672	691 808	79.62 % 76.88 %	17.90 % 20.24 %	2.47 % 2.88 %
AOL Mail	28577 28541	22653 21939	5216 5790	708 812	79.27 % 76.87 %	18.25 % 20.29 %	2.48 % 2.85 %
Mail.com	28490 28499	22952 22296	4875 5457	663 746	80.56 % 78.23 %	17.11 % 19.15 %	2.33 % 2.62 %
Yandex Mail	28497 28371	22218 21312	5524 6171	755 888	77.97 % 75.12 %	19.38 % 21.75 %	2.65 % 3.13 %
GMX Mail	28404 28836	22638 22195	5129 5914	637 727	79.70 % 76.97 %	18.06 % 20.51 %	2.24 % 2.52 %
Zoho Mail	29013 28065	23566 22164	4823 5190	624 711	81.23 % 78.97 %	16.62 % 18.49 %	2.15 % 2.53 %
ProtonMail	28453 28759	23044 22542	4798 5511	611 706	80.99 % 78.38 %	16.86 % 19.16 %	2.15 % 2.45 %
Custom Mail	28179 28481	23295 22741	4276 5032	608 708	82.67 % 79.85 %	15.17 % 17.67 %	2.16 % 2.49 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.