ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.043 188.495	143.683 138.028	41.391 45.974	3.969 4.493

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.01 % 73.23 %	21.90 % 24.39 %	2.10 % 2.38 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13879 14080	11108 10878	2493 2872	278 330	80.03 % 77.26 %	17.96 % 20.40 %	2.00 % 2.34 %
Elektronics	14401 14443	11002 10611	3113 3506	286 326	76.40 % 73.47 %	21.62 % 24.27 %	1.99 % 2.26 %
Entertainment	14297 14390	10832 10490	3170 3537	295 363	75.76 % 72.90 %	22.17 % 24.58 %	2.06 % 2.52 %
Cosmetics & Beauty	14253 14612	10782 10701	3174 3569	297 342	75.65 % 73.23 %	22.27 % 24.43 %	2.08 % 2.34 %
Food & Drink	14166 14512	11310 11122	2592 3081	264 309	79.84 % 76.64 %	18.30 % 21.23 %	1.86 % 2.13 %
Home & Garden	14947 14461	11900 11122	2772 3030	275 309	79.61 % 76.91 %	18.55 % 20.95 %	1.84 % 2.14 %
Finance	14711 14432	10566 9920	3821 4128	324 384	71.82 % 68.74 %	25.97 % 28.60 %	2.20 % 2.66 %
Health	14674 14600	10646 10127	3732 4109	296 364	72.55 % 69.36 %	25.43 % 28.14 %	2.02 % 2.49 %
Pets	14761 14481	11697 11085	2770 3063	294 333	79.24 % 76.55 %	18.77 % 21.15 %	1.99 % 2.30 %
Sport & Fitness	14757 14570	11046 10634	3371 3607	340 329	74.85 % 72.99 %	22.84 % 24.76 %	2.30 % 2.26 %
Job & Career	15040 14722	11199 10535	3465 3782	376 405	74.46 % 71.56 %	23.04 % 25.69 %	2.50 % 2.75 %
Dating	14354 14304	9878 9459	4136 4493	340 352	68.82 % 66.13 %	28.81 % 31.41 %	2.37 % 2.46 %
Other	14803 14888	11717 11344	2782 3197	304 347	79.15 % 76.20 %	18.79 % 21.47 %	2.05 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19099 18727	13699 12947	4977 5289	423 491	71.73 % 69.14 %	26.06 % 28.24 %	2.21 % 2.62 %
Outlook Mail	19034 18938	13791 13274	4799 5177	444 487	72.45 % 70.09 %	25.21 % 27.34 %	2.33 % 2.57 %
Yahoo Mail	18422 18409	14135 13553	3892 4403	395 453	76.73 % 73.62 %	21.13 % 23.92 %	2.14 % 2.46 %
AOL Mail	19128 19052	14595 14047	4113 4542	420 463	76.30 % 73.73 %	21.50 % 23.84 %	2.20 % 2.43 %
Mail.com	18901 18843	14665 14142	3855 4278	381 423	77.59 % 75.05 %	20.40 % 22.70 %	2.02 % 2.24 %
Yandex Mail	18914 18855	14167 13543	4317 4824	430 488	74.90 % 71.83 %	22.82 % 25.58 %	2.27 % 2.59 %
GMX Mail	18722 19217	14161 13953	4193 4829	368 435	75.64 % 72.61 %	22.40 % 25.13 %	1.97 % 2.26 %
Zoho Mail	19255 18515	15001 13973	3872 4113	382 429	77.91 % 75.47 %	20.11 % 22.21 %	1.98 % 2.32 %
ProtonMail	18907 19032	14583 14130	3950 4493	374 409	77.13 % 74.24 %	20.89 % 23.61 %	1.98 % 2.15 %
Custom Mail	18661 18907	14886 14466	3423 4026	352 415	79.77 % 76.51 %	18.34 % 21.29 %	1.89 % 2.19 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.