ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.945 352.225	284.346 275.813	59.620 66.301	8.979 10.111

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.56 % 78.31 %	16.89 % 18.82 %	2.54 % 2.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26318 26812	22075 21902	3648 4209	595 701	83.88 % 81.69 %	13.86 % 15.70 %	2.26 % 2.61 %
Elektronics	27198 27071	22108 21381	4428 4967	662 723	81.29 % 78.98 %	16.28 % 18.35 %	2.43 % 2.67 %
Entertainment	26623 27026	21389 21151	4547 5112	687 763	80.34 % 78.26 %	17.08 % 18.92 %	2.58 % 2.82 %
Cosmetics & Beauty	27020 27250	21711 21298	4601 5147	708 805	80.35 % 78.16 %	17.03 % 18.89 %	2.62 % 2.95 %
Food & Drink	26758 26996	22436 21950	3723 4387	599 659	83.85 % 81.31 %	13.91 % 16.25 %	2.24 % 2.44 %
Home & Garden	27471 26889	22942 21898	3933 4336	596 655	83.51 % 81.44 %	14.32 % 16.13 %	2.17 % 2.44 %
Finance	27432 27143	21148 20269	5494 5980	790 894	77.09 % 74.67 %	20.03 % 22.03 %	2.88 % 3.29 %
Health	27198 27070	21211 20443	5280 5797	707 830	77.99 % 75.52 %	19.41 % 21.41 %	2.60 % 3.07 %
Pets	27546 27173	22823 21933	4075 4511	648 729	82.85 % 80.72 %	14.79 % 16.60 %	2.35 % 2.68 %
Sport & Fitness	27229 27190	21616 21087	4879 5304	734 799	79.39 % 77.55 %	17.92 % 19.51 %	2.70 % 2.94 %
Job & Career	27713 27190	21775 20710	5128 5576	810 904	78.57 % 76.17 %	18.50 % 20.51 %	2.92 % 3.32 %
Dating	26963 26881	20385 19657	5806 6322	772 902	75.60 % 73.13 %	21.53 % 23.52 %	2.86 % 3.36 %
Other	27476 27534	22727 22134	4078 4653	671 747	82.72 % 80.39 %	14.84 % 16.90 %	2.44 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35681 34930	27524 26265	7133 7568	1024 1097	77.14 % 75.19 %	19.99 % 21.67 %	2.87 % 3.14 %
Outlook Mail	35181 35197	27331 26584	6891 7480	959 1133	77.69 % 75.53 %	19.59 % 21.25 %	2.73 % 3.22 %
Yahoo Mail	34840 34968	28078 27352	5838 6581	924 1035	80.59 % 78.22 %	16.76 % 18.82 %	2.65 % 2.96 %
AOL Mail	35317 35346	28351 27606	6022 6684	944 1056	80.28 % 78.10 %	17.05 % 18.91 %	2.67 % 2.99 %
Mail.com	35430 35347	28885 28082	5650 6290	895 975	81.53 % 79.45 %	15.95 % 17.80 %	2.53 % 2.76 %
Yandex Mail	35297 35113	27882 26831	6407 7130	1008 1152	78.99 % 76.41 %	18.15 % 20.31 %	2.86 % 3.28 %
GMX Mail	35057 35733	28449 28123	5809 6679	799 931	81.15 % 78.70 %	16.57 % 18.69 %	2.28 % 2.61 %
Zoho Mail	35829 34744	29493 27893	5509 5933	827 918	82.32 % 80.28 %	15.38 % 17.08 %	2.31 % 2.64 %
ProtonMail	35352 35550	29100 28436	5437 6223	815 891	82.32 % 79.99 %	15.38 % 17.50 %	2.31 % 2.51 %
Custom Mail	34961 35297	29253 28641	4924 5733	784 923	83.67 % 81.14 %	14.08 % 16.24 %	2.24 % 2.61 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.