ActiveCampaign and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
312.132 311.534	249.448 241.532	54.982 61.216	7.702 8.786

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.92 % 77.53 %	17.61 % 19.65 %	2.47 % 2.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23180 23657	19311 19161	3353 3879	516 617	83.31 % 81.00 %	14.47 % 16.40 %	2.23 % 2.61 %
Elektronics	24042 23978	19367 18742	4096 4607	579 629	80.55 % 78.16 %	17.04 % 19.21 %	2.41 % 2.62 %
Entertainment	23592 23885	18791 18508	4203 4720	598 657	79.65 % 77.49 %	17.82 % 19.76 %	2.53 % 2.75 %
Cosmetics & Beauty	23801 24117	18972 18665	4235 4747	594 705	79.71 % 77.39 %	17.79 % 19.68 %	2.50 % 2.92 %
Food & Drink	23605 23877	19663 19254	3433 4061	509 562	83.30 % 80.64 %	14.54 % 17.01 %	2.16 % 2.35 %
Home & Garden	24370 23909	20225 19308	3633 4021	512 580	82.99 % 80.76 %	14.91 % 16.82 %	2.10 % 2.43 %
Finance	24337 23978	18597 17676	5078 5518	662 784	76.41 % 73.72 %	20.87 % 23.01 %	2.72 % 3.27 %
Health	24021 23976	18548 17884	4873 5378	600 714	77.22 % 74.59 %	20.29 % 22.43 %	2.50 % 2.98 %
Pets	24313 23859	20023 19106	3737 4124	553 629	82.36 % 80.08 %	15.37 % 17.28 %	2.27 % 2.64 %
Sport & Fitness	24157 24120	19025 18546	4500 4889	632 685	78.76 % 76.89 %	18.63 % 20.27 %	2.62 % 2.84 %
Job & Career	24551 24083	19150 18164	4705 5127	696 792	78.00 % 75.42 %	19.16 % 21.29 %	2.83 % 3.29 %
Dating	23835 23793	17783 17140	5389 5866	663 787	74.61 % 72.04 %	22.61 % 24.65 %	2.78 % 3.31 %
Other	24328 24302	19993 19378	3747 4279	588 645	82.18 % 79.74 %	15.40 % 17.61 %	2.42 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31485 30855	24031 22905	6582 6984	872 966	76.33 % 74.23 %	20.91 % 22.63 %	2.77 % 3.13 %
Outlook Mail	31286 31248	24077 23347	6377 6922	832 979	76.96 % 74.72 %	20.38 % 22.15 %	2.66 % 3.13 %
Yahoo Mail	30634 30799	24518 23869	5335 6030	781 900	80.04 % 77.50 %	17.42 % 19.58 %	2.55 % 2.92 %
AOL Mail	31257 31323	24915 24261	5539 6147	803 915	79.71 % 77.45 %	17.72 % 19.62 %	2.57 % 2.92 %
Mail.com	31260 31159	25325 24545	5185 5774	750 840	81.01 % 78.77 %	16.59 % 18.53 %	2.40 % 2.70 %
Yandex Mail	31201 31086	24478 23543	5869 6553	854 990	78.45 % 75.74 %	18.81 % 21.08 %	2.74 % 3.18 %
GMX Mail	31052 31620	24947 24589	5397 6220	708 811	80.34 % 77.76 %	17.38 % 19.67 %	2.28 % 2.56 %
Zoho Mail	31816 30740	25992 24441	5105 5489	719 810	81.69 % 79.51 %	16.05 % 17.86 %	2.26 % 2.64 %
ProtonMail	31203 31515	25453 24952	5051 5792	699 771	81.57 % 79.17 %	16.19 % 18.38 %	2.24 % 2.45 %
Custom Mail	30938 31189	25712 25080	4542 5305	684 804	83.11 % 80.41 %	14.68 % 17.01 %	2.21 % 2.58 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.