ActiveCampaign and Mailjet Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
352.945
352.225
|
284.346
275.813
|
59.620
66.301
|
8.979
10.111
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.56 %
78.31 %
|
16.89 %
18.82 %
|
2.54 %
2.87 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26318
26812
|
22075
21902
|
3648
4209
|
595
701
|
83.88 %
81.69 %
|
13.86 %
15.70 %
|
2.26 %
2.61 %
|
Elektronics |
27198
27071
|
22108
21381
|
4428
4967
|
662
723
|
81.29 %
78.98 %
|
16.28 %
18.35 %
|
2.43 %
2.67 %
|
Entertainment |
26623
27026
|
21389
21151
|
4547
5112
|
687
763
|
80.34 %
78.26 %
|
17.08 %
18.92 %
|
2.58 %
2.82 %
|
Cosmetics & Beauty |
27020
27250
|
21711
21298
|
4601
5147
|
708
805
|
80.35 %
78.16 %
|
17.03 %
18.89 %
|
2.62 %
2.95 %
|
Food & Drink |
26758
26996
|
22436
21950
|
3723
4387
|
599
659
|
83.85 %
81.31 %
|
13.91 %
16.25 %
|
2.24 %
2.44 %
|
Home & Garden |
27471
26889
|
22942
21898
|
3933
4336
|
596
655
|
83.51 %
81.44 %
|
14.32 %
16.13 %
|
2.17 %
2.44 %
|
Finance |
27432
27143
|
21148
20269
|
5494
5980
|
790
894
|
77.09 %
74.67 %
|
20.03 %
22.03 %
|
2.88 %
3.29 %
|
Health |
27198
27070
|
21211
20443
|
5280
5797
|
707
830
|
77.99 %
75.52 %
|
19.41 %
21.41 %
|
2.60 %
3.07 %
|
Pets |
27546
27173
|
22823
21933
|
4075
4511
|
648
729
|
82.85 %
80.72 %
|
14.79 %
16.60 %
|
2.35 %
2.68 %
|
Sport & Fitness |
27229
27190
|
21616
21087
|
4879
5304
|
734
799
|
79.39 %
77.55 %
|
17.92 %
19.51 %
|
2.70 %
2.94 %
|
Job & Career |
27713
27190
|
21775
20710
|
5128
5576
|
810
904
|
78.57 %
76.17 %
|
18.50 %
20.51 %
|
2.92 %
3.32 %
|
Dating |
26963
26881
|
20385
19657
|
5806
6322
|
772
902
|
75.60 %
73.13 %
|
21.53 %
23.52 %
|
2.86 %
3.36 %
|
Other |
27476
27534
|
22727
22134
|
4078
4653
|
671
747
|
82.72 %
80.39 %
|
14.84 %
16.90 %
|
2.44 %
2.71 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35681
34930
|
27524
26265
|
7133
7568
|
1024
1097
|
77.14 %
75.19 %
|
19.99 %
21.67 %
|
2.87 %
3.14 %
|
Outlook Mail |
35181
35197
|
27331
26584
|
6891
7480
|
959
1133
|
77.69 %
75.53 %
|
19.59 %
21.25 %
|
2.73 %
3.22 %
|
Yahoo Mail |
34840
34968
|
28078
27352
|
5838
6581
|
924
1035
|
80.59 %
78.22 %
|
16.76 %
18.82 %
|
2.65 %
2.96 %
|
AOL Mail |
35317
35346
|
28351
27606
|
6022
6684
|
944
1056
|
80.28 %
78.10 %
|
17.05 %
18.91 %
|
2.67 %
2.99 %
|
Mail.com |
35430
35347
|
28885
28082
|
5650
6290
|
895
975
|
81.53 %
79.45 %
|
15.95 %
17.80 %
|
2.53 %
2.76 %
|
Yandex Mail |
35297
35113
|
27882
26831
|
6407
7130
|
1008
1152
|
78.99 %
76.41 %
|
18.15 %
20.31 %
|
2.86 %
3.28 %
|
GMX Mail |
35057
35733
|
28449
28123
|
5809
6679
|
799
931
|
81.15 %
78.70 %
|
16.57 %
18.69 %
|
2.28 %
2.61 %
|
Zoho Mail |
35829
34744
|
29493
27893
|
5509
5933
|
827
918
|
82.32 %
80.28 %
|
15.38 %
17.08 %
|
2.31 %
2.64 %
|
ProtonMail |
35352
35550
|
29100
28436
|
5437
6223
|
815
891
|
82.32 %
79.99 %
|
15.38 %
17.50 %
|
2.31 %
2.51 %
|
Custom Mail |
34961
35297
|
29253
28641
|
4924
5733
|
784
923
|
83.67 %
81.14 %
|
14.08 %
16.24 %
|
2.24 %
2.61 %
|
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