ActiveCampaign and Mailjet Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
372.792
|
302.146
293.262
|
61.850
68.748
|
9.566
10.782
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
78.67 %
|
16.56 %
18.44 %
|
2.56 %
2.89 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28378
|
23493
23271
|
3787
4365
|
627
742
|
84.18 %
82.00 %
|
13.57 %
15.38 %
|
2.25 %
2.61 %
|
Elektronics |
28790
28646
|
23503
22735
|
4587
5144
|
700
767
|
81.64 %
79.37 %
|
15.93 %
17.96 %
|
2.43 %
2.68 %
|
Entertainment |
28205
28493
|
22754
22403
|
4720
5285
|
731
805
|
80.67 %
78.63 %
|
16.73 %
18.55 %
|
2.59 %
2.83 %
|
Cosmetics & Beauty |
28594
28869
|
23071
22669
|
4768
5340
|
755
860
|
80.68 %
78.52 %
|
16.67 %
18.50 %
|
2.64 %
2.98 %
|
Food & Drink |
28276
28546
|
23777
23307
|
3859
4542
|
640
697
|
84.09 %
81.65 %
|
13.65 %
15.91 %
|
2.26 %
2.44 %
|
Home & Garden |
29146
28516
|
24428
23324
|
4086
4497
|
632
695
|
83.81 %
81.79 %
|
14.02 %
15.77 %
|
2.17 %
2.44 %
|
Finance |
28924
28773
|
22402
21612
|
5687
6204
|
835
957
|
77.45 %
75.11 %
|
19.66 %
21.56 %
|
2.89 %
3.33 %
|
Health |
28751
28685
|
22534
21792
|
5460
6010
|
757
883
|
78.38 %
75.97 %
|
18.99 %
20.95 %
|
2.63 %
3.08 %
|
Pets |
29138
28765
|
24221
23303
|
4229
4685
|
688
777
|
83.13 %
81.01 %
|
14.51 %
16.29 %
|
2.36 %
2.70 %
|
Sport & Fitness |
28819
28767
|
22960
22398
|
5066
5509
|
793
860
|
79.67 %
77.86 %
|
17.58 %
19.15 %
|
2.75 %
2.99 %
|
Job & Career |
29306
28694
|
23111
21944
|
5340
5785
|
855
965
|
78.86 %
76.48 %
|
18.22 %
20.16 %
|
2.92 %
3.36 %
|
Dating |
28577
28515
|
21722
20993
|
6019
6551
|
836
971
|
76.01 %
73.62 %
|
21.06 %
22.97 %
|
2.93 %
3.41 %
|
Other |
29129
29145
|
24170
23511
|
4242
4831
|
717
803
|
82.98 %
80.67 %
|
14.56 %
16.58 %
|
2.46 %
2.76 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
37096
|
29304
28056
|
7404
7862
|
1089
1178
|
77.53 %
75.63 %
|
19.59 %
21.19 %
|
2.88 %
3.18 %
|
Outlook Mail |
37259
37300
|
29081
28328
|
7151
7769
|
1027
1203
|
78.05 %
75.95 %
|
19.19 %
20.83 %
|
2.76 %
3.23 %
|
Yahoo Mail |
36927
37002
|
29857
29071
|
6081
6836
|
989
1095
|
80.85 %
78.57 %
|
16.47 %
18.47 %
|
2.68 %
2.96 %
|
AOL Mail |
37447
37427
|
30162
29368
|
6269
6946
|
1016
1113
|
80.55 %
78.47 %
|
16.74 %
18.56 %
|
2.71 %
2.97 %
|
Mail.com |
37435
37336
|
30630
29774
|
5856
6521
|
949
1041
|
81.82 %
79.75 %
|
15.64 %
17.47 %
|
2.54 %
2.79 %
|
Yandex Mail |
37317
37166
|
29600
28519
|
6657
7410
|
1060
1237
|
79.32 %
76.73 %
|
17.84 %
19.94 %
|
2.84 %
3.33 %
|
GMX Mail |
36993
37838
|
30162
29942
|
5989
6901
|
842
995
|
81.53 %
79.13 %
|
16.19 %
18.24 %
|
2.28 %
2.63 %
|
Zoho Mail |
37823
36809
|
31240
29678
|
5702
6152
|
881
979
|
82.60 %
80.63 %
|
15.08 %
16.71 %
|
2.33 %
2.66 %
|
ProtonMail |
37521
37533
|
31012
30157
|
5631
6420
|
878
956
|
82.65 %
80.35 %
|
15.01 %
17.10 %
|
2.34 %
2.55 %
|
Custom Mail |
37043
37285
|
31098
30369
|
5110
5931
|
835
985
|
83.95 %
81.45 %
|
13.79 %
15.91 %
|
2.25 %
2.64 %
|
Compare ActiveCampaign with other providers
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