ActiveCampaign and Mailjet Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
223.419
222.718
|
173.208
166.851
|
45.198
50.181
|
5.013
5.686
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.53 %
74.92 %
|
20.23 %
22.53 %
|
2.24 %
2.55 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16403
16621
|
13319
13070
|
2729
3139
|
355
412
|
81.20 %
78.64 %
|
16.64 %
18.89 %
|
2.16 %
2.48 %
|
Elektronics |
17027
17097
|
13279
12881
|
3380
3811
|
368
405
|
77.99 %
75.34 %
|
19.85 %
22.29 %
|
2.16 %
2.37 %
|
Entertainment |
16836
17071
|
13008
12762
|
3451
3867
|
377
442
|
77.26 %
74.76 %
|
20.50 %
22.65 %
|
2.24 %
2.59 %
|
Cosmetics & Beauty |
16960
17236
|
13101
12896
|
3477
3893
|
382
447
|
77.25 %
74.82 %
|
20.50 %
22.59 %
|
2.25 %
2.59 %
|
Food & Drink |
16657
17145
|
13525
13407
|
2812
3355
|
320
383
|
81.20 %
78.20 %
|
16.88 %
19.57 %
|
1.92 %
2.23 %
|
Home & Garden |
17597
17053
|
14249
13385
|
3014
3296
|
334
372
|
80.97 %
78.49 %
|
17.13 %
19.33 %
|
1.90 %
2.18 %
|
Finance |
17386
17172
|
12784
12144
|
4170
4530
|
432
498
|
73.53 %
70.72 %
|
23.98 %
26.38 %
|
2.48 %
2.90 %
|
Health |
17404
17191
|
12966
12275
|
4064
4453
|
374
463
|
74.50 %
71.40 %
|
23.35 %
25.90 %
|
2.15 %
2.69 %
|
Pets |
17453
17092
|
14040
13319
|
3043
3356
|
370
417
|
80.44 %
77.93 %
|
17.44 %
19.63 %
|
2.12 %
2.44 %
|
Sport & Fitness |
17355
17187
|
13246
12804
|
3685
3954
|
424
429
|
76.32 %
74.50 %
|
21.23 %
23.01 %
|
2.44 %
2.50 %
|
Job & Career |
17735
17387
|
13457
12704
|
3819
4160
|
459
523
|
75.88 %
73.07 %
|
21.53 %
23.93 %
|
2.59 %
3.01 %
|
Dating |
17080
16932
|
12156
11599
|
4495
4867
|
429
466
|
71.17 %
68.50 %
|
26.32 %
28.74 %
|
2.51 %
2.75 %
|
Other |
17526
17534
|
14078
13605
|
3059
3500
|
389
429
|
80.33 %
77.59 %
|
17.45 %
19.96 %
|
2.22 %
2.45 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22518
22149
|
16539
15754
|
5428
5769
|
551
626
|
73.45 %
71.13 %
|
24.11 %
26.05 %
|
2.45 %
2.83 %
|
Outlook Mail |
22523
22340
|
16719
16069
|
5256
5650
|
548
621
|
74.23 %
71.93 %
|
23.34 %
25.29 %
|
2.43 %
2.78 %
|
Yahoo Mail |
21870
21830
|
17068
16397
|
4299
4847
|
503
586
|
78.04 %
75.11 %
|
19.66 %
22.20 %
|
2.30 %
2.68 %
|
AOL Mail |
22550
22403
|
17519
16829
|
4513
4978
|
518
596
|
77.69 %
75.12 %
|
20.01 %
22.22 %
|
2.30 %
2.66 %
|
Mail.com |
22383
22277
|
17665
17054
|
4227
4688
|
491
535
|
78.92 %
76.55 %
|
18.88 %
21.04 %
|
2.19 %
2.40 %
|
Yandex Mail |
22447
22342
|
17146
16400
|
4761
5312
|
540
630
|
76.38 %
73.40 %
|
21.21 %
23.78 %
|
2.41 %
2.82 %
|
GMX Mail |
22078
22593
|
17089
16853
|
4521
5205
|
468
535
|
77.40 %
74.59 %
|
20.48 %
23.04 %
|
2.12 %
2.37 %
|
Zoho Mail |
22624
21966
|
17952
16944
|
4197
4497
|
475
525
|
79.35 %
77.14 %
|
18.55 %
20.47 %
|
2.10 %
2.39 %
|
ProtonMail |
22358
22545
|
17632
17173
|
4260
4859
|
466
513
|
78.86 %
76.17 %
|
19.05 %
21.55 %
|
2.08 %
2.28 %
|
Custom Mail |
22068
22273
|
17879
17378
|
3736
4376
|
453
519
|
81.02 %
78.02 %
|
16.93 %
19.65 %
|
2.05 %
2.33 %
|
Compare ActiveCampaign with other providers
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