ActiveCampaign and Mailjet Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
312.132
311.534
|
249.448
241.532
|
54.982
61.216
|
7.702
8.786
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.92 %
77.53 %
|
17.61 %
19.65 %
|
2.47 %
2.82 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23180
23657
|
19311
19161
|
3353
3879
|
516
617
|
83.31 %
81.00 %
|
14.47 %
16.40 %
|
2.23 %
2.61 %
|
Elektronics |
24042
23978
|
19367
18742
|
4096
4607
|
579
629
|
80.55 %
78.16 %
|
17.04 %
19.21 %
|
2.41 %
2.62 %
|
Entertainment |
23592
23885
|
18791
18508
|
4203
4720
|
598
657
|
79.65 %
77.49 %
|
17.82 %
19.76 %
|
2.53 %
2.75 %
|
Cosmetics & Beauty |
23801
24117
|
18972
18665
|
4235
4747
|
594
705
|
79.71 %
77.39 %
|
17.79 %
19.68 %
|
2.50 %
2.92 %
|
Food & Drink |
23605
23877
|
19663
19254
|
3433
4061
|
509
562
|
83.30 %
80.64 %
|
14.54 %
17.01 %
|
2.16 %
2.35 %
|
Home & Garden |
24370
23909
|
20225
19308
|
3633
4021
|
512
580
|
82.99 %
80.76 %
|
14.91 %
16.82 %
|
2.10 %
2.43 %
|
Finance |
24337
23978
|
18597
17676
|
5078
5518
|
662
784
|
76.41 %
73.72 %
|
20.87 %
23.01 %
|
2.72 %
3.27 %
|
Health |
24021
23976
|
18548
17884
|
4873
5378
|
600
714
|
77.22 %
74.59 %
|
20.29 %
22.43 %
|
2.50 %
2.98 %
|
Pets |
24313
23859
|
20023
19106
|
3737
4124
|
553
629
|
82.36 %
80.08 %
|
15.37 %
17.28 %
|
2.27 %
2.64 %
|
Sport & Fitness |
24157
24120
|
19025
18546
|
4500
4889
|
632
685
|
78.76 %
76.89 %
|
18.63 %
20.27 %
|
2.62 %
2.84 %
|
Job & Career |
24551
24083
|
19150
18164
|
4705
5127
|
696
792
|
78.00 %
75.42 %
|
19.16 %
21.29 %
|
2.83 %
3.29 %
|
Dating |
23835
23793
|
17783
17140
|
5389
5866
|
663
787
|
74.61 %
72.04 %
|
22.61 %
24.65 %
|
2.78 %
3.31 %
|
Other |
24328
24302
|
19993
19378
|
3747
4279
|
588
645
|
82.18 %
79.74 %
|
15.40 %
17.61 %
|
2.42 %
2.65 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
31485
30855
|
24031
22905
|
6582
6984
|
872
966
|
76.33 %
74.23 %
|
20.91 %
22.63 %
|
2.77 %
3.13 %
|
Outlook Mail |
31286
31248
|
24077
23347
|
6377
6922
|
832
979
|
76.96 %
74.72 %
|
20.38 %
22.15 %
|
2.66 %
3.13 %
|
Yahoo Mail |
30634
30799
|
24518
23869
|
5335
6030
|
781
900
|
80.04 %
77.50 %
|
17.42 %
19.58 %
|
2.55 %
2.92 %
|
AOL Mail |
31257
31323
|
24915
24261
|
5539
6147
|
803
915
|
79.71 %
77.45 %
|
17.72 %
19.62 %
|
2.57 %
2.92 %
|
Mail.com |
31260
31159
|
25325
24545
|
5185
5774
|
750
840
|
81.01 %
78.77 %
|
16.59 %
18.53 %
|
2.40 %
2.70 %
|
Yandex Mail |
31201
31086
|
24478
23543
|
5869
6553
|
854
990
|
78.45 %
75.74 %
|
18.81 %
21.08 %
|
2.74 %
3.18 %
|
GMX Mail |
31052
31620
|
24947
24589
|
5397
6220
|
708
811
|
80.34 %
77.76 %
|
17.38 %
19.67 %
|
2.28 %
2.56 %
|
Zoho Mail |
31816
30740
|
25992
24441
|
5105
5489
|
719
810
|
81.69 %
79.51 %
|
16.05 %
17.86 %
|
2.26 %
2.64 %
|
ProtonMail |
31203
31515
|
25453
24952
|
5051
5792
|
699
771
|
81.57 %
79.17 %
|
16.19 %
18.38 %
|
2.24 %
2.45 %
|
Custom Mail |
30938
31189
|
25712
25080
|
4542
5305
|
684
804
|
83.11 %
80.41 %
|
14.68 %
17.01 %
|
2.21 %
2.58 %
|
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