ActiveCampaign and Mailjet Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.833
284.233
|
226.157
218.513
|
51.879
57.895
|
6.797
7.825
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.40 %
76.88 %
|
18.21 %
20.37 %
|
2.39 %
2.75 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21029
21566
|
17423
17354
|
3148
3666
|
458
546
|
82.85 %
80.47 %
|
14.97 %
17.00 %
|
2.18 %
2.53 %
|
Elektronics |
21822
21927
|
17457
16980
|
3858
4372
|
507
575
|
80.00 %
77.44 %
|
17.68 %
19.94 %
|
2.32 %
2.62 %
|
Entertainment |
21535
21737
|
17034
16691
|
3970
4457
|
531
589
|
79.10 %
76.79 %
|
18.44 %
20.50 %
|
2.47 %
2.71 %
|
Cosmetics & Beauty |
21727
21972
|
17200
16855
|
3997
4488
|
530
629
|
79.16 %
76.71 %
|
18.40 %
20.43 %
|
2.44 %
2.86 %
|
Food & Drink |
21510
21824
|
17821
17472
|
3242
3850
|
447
502
|
82.85 %
80.06 %
|
15.07 %
17.64 %
|
2.08 %
2.30 %
|
Home & Garden |
22289
21808
|
18411
17496
|
3431
3804
|
447
508
|
82.60 %
80.23 %
|
15.39 %
17.44 %
|
2.01 %
2.33 %
|
Finance |
22217
21853
|
16839
15932
|
4792
5219
|
586
702
|
75.79 %
72.91 %
|
21.57 %
23.88 %
|
2.64 %
3.21 %
|
Health |
21955
21841
|
16815
16103
|
4617
5096
|
523
642
|
76.59 %
73.73 %
|
21.03 %
23.33 %
|
2.38 %
2.94 %
|
Pets |
22116
21770
|
18124
17328
|
3506
3888
|
486
554
|
81.95 %
79.60 %
|
15.85 %
17.86 %
|
2.20 %
2.54 %
|
Sport & Fitness |
22032
21969
|
17234
16767
|
4235
4602
|
563
600
|
78.22 %
76.32 %
|
19.22 %
20.95 %
|
2.56 %
2.73 %
|
Job & Career |
22474
22028
|
17441
16481
|
4427
4836
|
606
711
|
77.61 %
74.82 %
|
19.70 %
21.95 %
|
2.70 %
3.23 %
|
Dating |
21859
21685
|
16143
15423
|
5122
5567
|
594
695
|
73.85 %
71.12 %
|
23.43 %
25.67 %
|
2.72 %
3.20 %
|
Other |
22268
22253
|
18215
17631
|
3534
4050
|
519
572
|
81.80 %
79.23 %
|
15.87 %
18.20 %
|
2.33 %
2.57 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28649
28152
|
21683
20683
|
6204
6617
|
762
852
|
75.69 %
73.47 %
|
21.66 %
23.50 %
|
2.66 %
3.03 %
|
Outlook Mail |
28601
28503
|
21837
21095
|
6026
6541
|
738
867
|
76.35 %
74.01 %
|
21.07 %
22.95 %
|
2.58 %
3.04 %
|
Yahoo Mail |
27970
28026
|
22271
21546
|
5008
5672
|
691
808
|
79.62 %
76.88 %
|
17.90 %
20.24 %
|
2.47 %
2.88 %
|
AOL Mail |
28577
28541
|
22653
21939
|
5216
5790
|
708
812
|
79.27 %
76.87 %
|
18.25 %
20.29 %
|
2.48 %
2.85 %
|
Mail.com |
28490
28499
|
22952
22296
|
4875
5457
|
663
746
|
80.56 %
78.23 %
|
17.11 %
19.15 %
|
2.33 %
2.62 %
|
Yandex Mail |
28497
28371
|
22218
21312
|
5524
6171
|
755
888
|
77.97 %
75.12 %
|
19.38 %
21.75 %
|
2.65 %
3.13 %
|
GMX Mail |
28404
28836
|
22638
22195
|
5129
5914
|
637
727
|
79.70 %
76.97 %
|
18.06 %
20.51 %
|
2.24 %
2.52 %
|
Zoho Mail |
29013
28065
|
23566
22164
|
4823
5190
|
624
711
|
81.23 %
78.97 %
|
16.62 %
18.49 %
|
2.15 %
2.53 %
|
ProtonMail |
28453
28759
|
23044
22542
|
4798
5511
|
611
706
|
80.99 %
78.38 %
|
16.86 %
19.16 %
|
2.15 %
2.45 %
|
Custom Mail |
28179
28481
|
23295
22741
|
4276
5032
|
608
708
|
82.67 %
79.85 %
|
15.17 %
17.67 %
|
2.16 %
2.49 %
|
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