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ActiveCampaign and Mailjet Email Deliverability Comparison

  ActiveCampaign
  Mailjet

In this comparison, the deliverability of ActiveCampaign and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailjet.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  113.917
  80.047
  74.963
  32.833
  36.949
  1.579
  2.005

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailjet in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  65.80 %
  28.69 %
  32.44 %
  1.38 %
  1.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  8273
  6030
  5845
  1937
  2286
  115
  142
  74.61 %
  70.65 %
  23.97 %
  27.63 %
  1.42 %
  1.72 %
Elektronics
  8611
  8684
  5991
  5674
  2506
  2864
  114
  146
  69.57 %
  65.34 %
  29.10 %
  32.98 %
  1.32 %
  1.68 %
Entertainment
  8613
  8589
  5987
  5608
  2514
  2821
  112
  160
  69.51 %
  65.29 %
  29.19 %
  32.84 %
  1.30 %
  1.86 %
Cosmetics & Beauty
  8737
  8792
  6095
  5777
  2528
  2863
  114
  152
  69.76 %
  65.71 %
  28.93 %
  32.56 %
  1.30 %
  1.73 %
Food & Drink
  8555
  8947
  6358
  6275
  2070
  2515
  127
  157
  74.32 %
  70.14 %
  24.20 %
  28.11 %
  1.48 %
  1.75 %
Home & Garden
  9181
  8872
  6836
  6247
  2220
  2467
  125
  158
  74.46 %
  70.41 %
  24.18 %
  27.81 %
  1.36 %
  1.78 %
Finance
  8967
  8737
  5810
  5269
  3040
  3313
  117
  155
  64.79 %
  60.31 %
  33.90 %
  37.92 %
  1.30 %
  1.77 %
Health
  8968
  8801
  5813
  5309
  3034
  3337
  121
  155
  64.82 %
  60.32 %
  33.83 %
  37.92 %
  1.35 %
  1.76 %
Pets
  9011
  8659
  6731
  6087
  2159
  2412
  121
  160
  74.70 %
  70.30 %
  23.96 %
  27.86 %
  1.34 %
  1.85 %
Sport & Fitness
  9009
  8727
  6231
  5729
  2648
  2849
  130
  149
  69.16 %
  65.65 %
  29.39 %
  32.65 %
  1.44 %
  1.71 %
Job & Career
  9156
  8993
  6377
  5861
  2653
  2967
  126
  165
  69.65 %
  65.17 %
  28.98 %
  32.99 %
  1.38 %
  1.83 %
Dating
  8547
  8654
  5075
  4813
  3344
  3691
  128
  150
  59.38 %
  55.62 %
  39.12 %
  42.65 %
  1.50 %
  1.73 %
Other
  9022
  9189
  6713
  6469
  2180
  2564
  129
  156
  74.41 %
  70.40 %
  24.16 %
  27.90 %
  1.43 %
  1.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailjet.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  11124
  7456
  6708
  3977
  4222
  162
  194
  64.30 %
  60.30 %
  34.30 %
  37.95 %
  1.40 %
  1.74 %
Outlook Mail
  11605
  11546
  7632
  7178
  3811
  4160
  162
  208
  65.76 %
  62.17 %
  32.84 %
  36.03 %
  1.40 %
  1.80 %
Yahoo Mail
  10990
  10991
  7841
  7347
  2991
  3455
  158
  189
  71.35 %
  66.85 %
  27.22 %
  31.43 %
  1.44 %
  1.72 %
AOL Mail
  11585
  11571
  8235
  7795
  3192
  3574
  158
  202
  71.08 %
  67.37 %
  27.55 %
  30.89 %
  1.36 %
  1.75 %
Mail.com
  11524
  11251
  8341
  7667
  3032
  3389
  151
  195
  72.38 %
  68.15 %
  26.31 %
  30.12 %
  1.31 %
  1.73 %
Yandex Mail
  11400
  11384
  7915
  7400
  3329
  3792
  156
  192
  69.43 %
  65.00 %
  29.20 %
  33.31 %
  1.37 %
  1.69 %
GMX Mail
  11372
  11769
  7776
  7533
  3441
  4024
  155
  212
  68.38 %
  64.01 %
  30.26 %
  34.19 %
  1.36 %
  1.80 %
Zoho Mail
  11812
  11079
  8540
  7571
  3112
  3310
  160
  198
  72.30 %
  68.34 %
  26.35 %
  29.88 %
  1.35 %
  1.79 %
ProtonMail
  11536
  11603
  8118
  7660
  3251
  3741
  167
  202
  70.37 %
  66.02 %
  28.18 %
  32.24 %
  1.45 %
  1.74 %
Custom Mail
  11040
  11599
  8193
  8104
  2697
  3282
  150
  213
  74.21 %
  69.87 %
  24.43 %
  28.30 %
  1.36 %
  1.84 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.