MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.055 379.464	287.481 298.919	77.770 69.545	13.804 11.000

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.84 % 78.77 %	20.52 % 18.33 %	3.64 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29314 28893	23099 23721	5250 4418	965 754	78.80 % 82.10 %	17.91 % 15.29 %	3.29 % 2.61 %
Elektronics	29271 29164	22459 23178	5811 5202	1001 784	76.73 % 79.47 %	19.85 % 17.84 %	3.42 % 2.69 %
Entertainment	28861 29019	21765 22845	5978 5348	1118 826	75.41 % 78.72 %	20.71 % 18.43 %	3.87 % 2.85 %
Cosmetics & Beauty	29181 29339	22083 23071	6031 5395	1067 873	75.68 % 78.64 %	20.67 % 18.39 %	3.66 % 2.98 %
Food & Drink	29291 29099	23150 23789	5215 4600	926 710	79.03 % 81.75 %	17.80 % 15.81 %	3.16 % 2.44 %
Home & Garden	29558 29011	23304 23758	5313 4547	941 706	78.84 % 81.89 %	17.97 % 15.67 %	3.18 % 2.43 %
Finance	29047 29260	21071 22017	6811 6272	1165 971	72.54 % 75.25 %	23.45 % 21.44 %	4.01 % 3.32 %
Health	29286 29195	21468 22209	6715 6078	1103 908	73.30 % 76.07 %	22.93 % 20.82 %	3.77 % 3.11 %
Pets	28419 29287	22243 23758	5175 4741	1001 788	78.27 % 81.12 %	18.21 % 16.19 %	3.52 % 2.69 %
Sport & Fitness	28624 29345	21477 22876	6056 5585	1091 884	75.03 % 77.96 %	21.16 % 19.03 %	3.81 % 3.01 %
Job & Career	28962 29196	21429 22350	6335 5855	1198 991	73.99 % 76.55 %	21.87 % 20.05 %	4.14 % 3.39 %
Dating	30136 29057	21235 21446	7681 6626	1220 985	70.46 % 73.81 %	25.49 % 22.80 %	4.05 % 3.39 %
Other	29105 29599	22698 23901	5399 4878	1008 820	77.99 % 80.75 %	18.55 % 16.48 %	3.46 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37940 37723	27482 28576	8918 7948	1540 1199	72.44 % 75.75 %	23.51 % 21.07 %	4.06 % 3.18 %
Outlook Mail	37546 37964	27563 28870	8490 7863	1493 1231	73.41 % 76.05 %	22.61 % 20.71 %	3.98 % 3.24 %
Yahoo Mail	37973 37616	28699 29584	7853 6911	1421 1121	75.58 % 78.65 %	20.68 % 18.37 %	3.74 % 2.98 %
AOL Mail	38252 38064	28888 29899	7948 7029	1416 1136	75.52 % 78.55 %	20.78 % 18.47 %	3.70 % 2.98 %
Mail.com	38064 38066	29113 30400	7561 6607	1390 1059	76.48 % 79.86 %	19.86 % 17.36 %	3.65 % 2.78 %
Yandex Mail	37949 37835	28182 29065	8322 7503	1445 1267	74.26 % 76.82 %	21.93 % 19.83 %	3.81 % 3.35 %
GMX Mail	37939 38523	29060 30543	7585 6972	1294 1008	76.60 % 79.29 %	19.99 % 18.10 %	3.41 % 2.62 %
Zoho Mail	38238 37496	29562 30273	7388 6224	1288 999	77.31 % 80.74 %	19.32 % 16.60 %	3.37 % 2.66 %
ProtonMail	37409 38204	29090 30742	7052 6486	1267 976	77.76 % 80.47 %	18.85 % 16.98 %	3.39 % 2.55 %
Custom Mail	37745 37973	29842 30967	6653 6002	1250 1004	79.06 % 81.55 %	17.63 % 15.81 %	3.31 % 2.64 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.