MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.522 393.368	298.269 310.463	79.869 71.372	14.384 11.533

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.99 % 78.92 %	20.35 % 18.14 %	3.66 % 2.93 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30348 29964	23958 24634	5394 4541	996 789	78.94 % 82.21 %	17.77 % 15.15 %	3.28 % 2.63 %
Elektronics	30284 30248	23270 24090	5960 5339	1054 819	76.84 % 79.64 %	19.68 % 17.65 %	3.48 % 2.71 %
Entertainment	29867 30038	22576 23697	6135 5479	1156 862	75.59 % 78.89 %	20.54 % 18.24 %	3.87 % 2.87 %
Cosmetics & Beauty	30216 30421	22908 23976	6193 5540	1115 905	75.81 % 78.81 %	20.50 % 18.21 %	3.69 % 2.97 %
Food & Drink	30367 30163	24023 24686	5364 4725	980 752	79.11 % 81.84 %	17.66 % 15.66 %	3.23 % 2.49 %
Home & Garden	30572 30082	24143 24673	5449 4665	980 744	78.97 % 82.02 %	17.82 % 15.51 %	3.21 % 2.47 %
Finance	30139 30343	21917 22877	7003 6435	1219 1031	72.72 % 75.39 %	23.24 % 21.21 %	4.04 % 3.40 %
Health	30365 30278	22322 23095	6894 6230	1149 953	73.51 % 76.28 %	22.70 % 20.58 %	3.78 % 3.15 %
Pets	29446 30382	23083 24693	5326 4869	1037 820	78.39 % 81.28 %	18.09 % 16.03 %	3.52 % 2.70 %
Sport & Fitness	29599 30429	22242 23760	6216 5739	1141 930	75.14 % 78.08 %	21.00 % 18.86 %	3.85 % 3.06 %
Job & Career	29976 30253	22223 23201	6512 6015	1241 1037	74.14 % 76.69 %	21.72 % 19.88 %	4.14 % 3.43 %
Dating	31155 30154	22021 22326	7861 6795	1273 1033	70.68 % 74.04 %	25.23 % 22.53 %	4.09 % 3.43 %
Other	30188 30613	23583 24755	5562 5000	1043 858	78.12 % 80.86 %	18.42 % 16.33 %	3.46 % 2.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39349 39147	28577 29726	9163 8158	1609 1263	72.62 % 75.93 %	23.29 % 20.84 %	4.09 % 3.23 %
Outlook Mail	38915 39358	28632 29995	8728 8070	1555 1293	73.58 % 76.21 %	22.43 % 20.50 %	4.00 % 3.29 %
Yahoo Mail	39303 38986	29752 30720	8068 7092	1483 1174	75.70 % 78.80 %	20.53 % 18.19 %	3.77 % 3.01 %
AOL Mail	39551 39474	29911 31058	8161 7225	1479 1191	75.63 % 78.68 %	20.63 % 18.30 %	3.74 % 3.02 %
Mail.com	39448 39467	30226 31572	7774 6790	1448 1105	76.62 % 80.00 %	19.71 % 17.20 %	3.67 % 2.80 %
Yandex Mail	39389 39249	29314 30216	8571 7712	1504 1321	74.42 % 76.99 %	21.76 % 19.65 %	3.82 % 3.37 %
GMX Mail	39248 39939	30119 31733	7772 7142	1357 1064	76.74 % 79.45 %	19.80 % 17.88 %	3.46 % 2.66 %
Zoho Mail	39510 38813	30609 31382	7570 6380	1331 1051	77.47 % 80.85 %	19.16 % 16.44 %	3.37 % 2.71 %
ProtonMail	38705 39592	30162 31923	7223 6645	1320 1024	77.93 % 80.63 %	18.66 % 16.78 %	3.41 % 2.59 %
Custom Mail	39104 39343	30967 32138	6839 6158	1298 1047	79.19 % 81.69 %	17.49 % 15.65 %	3.32 % 2.66 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.