MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
105.654 106.132	67.789 69.991	35.225 34.300	2.640 1.841

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.16 % 65.95 %	33.34 % 32.32 %	2.50 % 1.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8445 7817	5804 5530	2426 2153	215 134	68.73 % 70.74 %	28.73 % 27.54 %	2.55 % 1.71 %
Elektronics	7952 8044	5068 5267	2689 2644	195 133	63.73 % 65.48 %	33.82 % 32.87 %	2.45 % 1.65 %
Entertainment	8222 7967	5276 5215	2746 2605	200 147	64.17 % 65.46 %	33.40 % 32.70 %	2.43 % 1.85 %
Cosmetics & Beauty	8059 8156	5118 5377	2733 2642	208 137	63.51 % 65.93 %	33.91 % 32.39 %	2.58 % 1.68 %
Food & Drink	8150 8365	5591 5874	2355 2346	204 145	68.60 % 70.22 %	28.90 % 28.05 %	2.50 % 1.73 %
Home & Garden	8508 8209	5824 5797	2479 2268	205 144	68.45 % 70.62 %	29.14 % 27.63 %	2.41 % 1.75 %
Finance	7776 8164	4580 4936	3004 3086	192 142	58.90 % 60.46 %	38.63 % 37.80 %	2.47 % 1.74 %
Health	8195 8195	4802 4948	3185 3104	208 143	58.60 % 60.38 %	38.87 % 37.88 %	2.54 % 1.74 %
Pets	7622 8132	5266 5723	2161 2260	195 149	69.09 % 70.38 %	28.35 % 27.79 %	2.56 % 1.83 %
Sport & Fitness	7788 8149	5004 5358	2592 2655	192 136	64.25 % 65.75 %	33.28 % 32.58 %	2.47 % 1.67 %
Job & Career	7930 8283	5084 5412	2648 2721	198 150	64.11 % 65.34 %	33.39 % 32.85 %	2.50 % 1.81 %
Dating	8842 8071	4763 4500	3857 3434	222 137	53.87 % 55.76 %	43.62 % 42.55 %	2.51 % 1.70 %
Other	8165 8580	5609 6054	2350 2382	206 144	68.70 % 70.56 %	28.78 % 27.76 %	2.52 % 1.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10583 10328	6145 6246	4166 3904	272 178	58.06 % 60.48 %	39.37 % 37.80 %	2.57 % 1.72 %
Outlook Mail	9909 10758	5990 6699	3677 3869	242 190	60.45 % 62.27 %	37.11 % 35.96 %	2.44 % 1.77 %
Yahoo Mail	10739 10242	7021 6857	3440 3210	278 175	65.38 % 66.95 %	32.03 % 31.34 %	2.59 % 1.71 %
AOL Mail	11035 10774	7256 7270	3507 3317	272 187	65.75 % 67.48 %	31.78 % 30.79 %	2.46 % 1.74 %
Mail.com	11021 10494	7301 7159	3448 3156	272 179	66.25 % 68.22 %	31.29 % 30.07 %	2.47 % 1.71 %
Yandex Mail	10482 10679	6651 6959	3570 3543	261 177	63.45 % 65.17 %	34.06 % 33.18 %	2.49 % 1.66 %
GMX Mail	10445 10861	6541 6975	3639 3694	265 192	62.62 % 64.22 %	34.84 % 34.01 %	2.54 % 1.77 %
Zoho Mail	11103 10264	7325 7037	3501 3047	277 180	65.97 % 68.56 %	31.53 % 29.69 %	2.49 % 1.75 %
ProtonMail	10102 10822	6515 7156	3340 3481	247 185	64.49 % 66.12 %	33.06 % 32.17 %	2.45 % 1.71 %
Custom Mail	10235 10910	7044 7633	2937 3079	254 198	68.82 % 69.96 %	28.70 % 28.22 %	2.48 % 1.81 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.