MailChimp and Mailjet Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
351.825
352.225
|
265.539
275.813
|
73.642
66.301
|
12.644
10.111
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.47 %
78.31 %
|
20.93 %
18.82 %
|
3.59 %
2.87 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27230
26812
|
21361
21902
|
4977
4209
|
892
701
|
78.45 %
81.69 %
|
18.28 %
15.70 %
|
3.28 %
2.61 %
|
Elektronics |
27177
27071
|
20749
21381
|
5516
4967
|
912
723
|
76.35 %
78.98 %
|
20.30 %
18.35 %
|
3.36 %
2.67 %
|
Entertainment |
26768
27026
|
20097
21151
|
5648
5112
|
1023
763
|
75.08 %
78.26 %
|
21.10 %
18.92 %
|
3.82 %
2.82 %
|
Cosmetics & Beauty |
27049
27250
|
20360
21298
|
5709
5147
|
980
805
|
75.27 %
78.16 %
|
21.11 %
18.89 %
|
3.62 %
2.95 %
|
Food & Drink |
27132
26996
|
21354
21950
|
4931
4387
|
847
659
|
78.70 %
81.31 %
|
18.17 %
16.25 %
|
3.12 %
2.44 %
|
Home & Garden |
27458
26889
|
21552
21898
|
5040
4336
|
866
655
|
78.49 %
81.44 %
|
18.36 %
16.13 %
|
3.15 %
2.44 %
|
Finance |
26977
27143
|
19463
20269
|
6451
5980
|
1063
894
|
72.15 %
74.67 %
|
23.91 %
22.03 %
|
3.94 %
3.29 %
|
Health |
27220
27070
|
19844
20443
|
6377
5797
|
999
830
|
72.90 %
75.52 %
|
23.43 %
21.41 %
|
3.67 %
3.07 %
|
Pets |
26335
27173
|
20530
21933
|
4884
4511
|
921
729
|
77.96 %
80.72 %
|
18.55 %
16.60 %
|
3.50 %
2.68 %
|
Sport & Fitness |
26574
27190
|
19857
21087
|
5720
5304
|
997
799
|
74.72 %
77.55 %
|
21.52 %
19.51 %
|
3.75 %
2.94 %
|
Job & Career |
26901
27190
|
19825
20710
|
5981
5576
|
1095
904
|
73.70 %
76.17 %
|
22.23 %
20.51 %
|
4.07 %
3.32 %
|
Dating |
27981
26881
|
19558
19657
|
7306
6322
|
1117
902
|
69.90 %
73.13 %
|
26.11 %
23.52 %
|
3.99 %
3.36 %
|
Other |
27023
27534
|
20989
22134
|
5102
4653
|
932
747
|
77.67 %
80.39 %
|
18.88 %
16.90 %
|
3.45 %
2.71 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35265
34930
|
25391
26265
|
8458
7568
|
1416
1097
|
72.00 %
75.19 %
|
23.98 %
21.67 %
|
4.02 %
3.14 %
|
Outlook Mail |
34876
35197
|
25494
26584
|
8040
7480
|
1342
1133
|
73.10 %
75.53 %
|
23.05 %
21.25 %
|
3.85 %
3.22 %
|
Yahoo Mail |
35254
34968
|
26538
27352
|
7423
6581
|
1293
1035
|
75.28 %
78.22 %
|
21.06 %
18.82 %
|
3.67 %
2.96 %
|
AOL Mail |
35491
35346
|
26670
27606
|
7511
6684
|
1310
1056
|
75.15 %
78.10 %
|
21.16 %
18.91 %
|
3.69 %
2.99 %
|
Mail.com |
35400
35347
|
26959
28082
|
7162
6290
|
1279
975
|
76.16 %
79.45 %
|
20.23 %
17.80 %
|
3.61 %
2.76 %
|
Yandex Mail |
35166
35113
|
25974
26831
|
7855
7130
|
1337
1152
|
73.86 %
76.41 %
|
22.34 %
20.31 %
|
3.80 %
3.28 %
|
GMX Mail |
35226
35733
|
26834
28123
|
7209
6679
|
1183
931
|
76.18 %
78.70 %
|
20.46 %
18.69 %
|
3.36 %
2.61 %
|
Zoho Mail |
35486
34744
|
27314
27893
|
7004
5933
|
1168
918
|
76.97 %
80.28 %
|
19.74 %
17.08 %
|
3.29 %
2.64 %
|
ProtonMail |
34697
35550
|
26832
28436
|
6694
6223
|
1171
891
|
77.33 %
79.99 %
|
19.29 %
17.50 %
|
3.37 %
2.51 %
|
Custom Mail |
34964
35297
|
27533
28641
|
6286
5733
|
1145
923
|
78.75 %
81.14 %
|
17.98 %
16.24 %
|
3.27 %
2.61 %
|
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