MailChimp and Mailjet Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.026
304.721
|
226.835
235.814
|
66.491
60.351
|
10.700
8.556
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.61 %
77.39 %
|
21.87 %
19.81 %
|
3.52 %
2.81 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23576
23130
|
18328
18714
|
4500
3819
|
748
597
|
77.74 %
80.91 %
|
19.09 %
16.51 %
|
3.17 %
2.58 %
|
Elektronics |
23486
23500
|
17710
18333
|
5001
4551
|
775
616
|
75.41 %
78.01 %
|
21.29 %
19.37 %
|
3.30 %
2.62 %
|
Entertainment |
23119
23338
|
17147
18045
|
5104
4649
|
868
644
|
74.17 %
77.32 %
|
22.08 %
19.92 %
|
3.75 %
2.76 %
|
Cosmetics & Beauty |
23435
23538
|
17438
18177
|
5163
4675
|
834
686
|
74.41 %
77.22 %
|
22.03 %
19.86 %
|
3.56 %
2.91 %
|
Food & Drink |
23284
23352
|
18121
18800
|
4426
4004
|
737
548
|
77.83 %
80.51 %
|
19.01 %
17.15 %
|
3.17 %
2.35 %
|
Home & Garden |
23718
23363
|
18429
18837
|
4554
3962
|
735
564
|
77.70 %
80.63 %
|
19.20 %
16.96 %
|
3.10 %
2.41 %
|
Finance |
23286
23452
|
16543
17247
|
5826
5441
|
917
764
|
71.04 %
73.54 %
|
25.02 %
23.20 %
|
3.94 %
3.26 %
|
Health |
23520
23483
|
16886
17474
|
5788
5312
|
846
697
|
71.79 %
74.41 %
|
24.61 %
22.62 %
|
3.60 %
2.97 %
|
Pets |
22786
23319
|
17628
18649
|
4380
4059
|
778
611
|
77.36 %
79.97 %
|
19.22 %
17.41 %
|
3.41 %
2.62 %
|
Sport & Fitness |
22941
23619
|
16965
18133
|
5139
4821
|
837
665
|
73.95 %
76.77 %
|
22.40 %
20.41 %
|
3.65 %
2.82 %
|
Job & Career |
23240
23541
|
16980
17729
|
5353
5046
|
907
766
|
73.06 %
75.31 %
|
23.03 %
21.43 %
|
3.90 %
3.25 %
|
Dating |
24272
23280
|
16672
16724
|
6673
5791
|
927
765
|
68.69 %
71.84 %
|
27.49 %
24.88 %
|
3.82 %
3.29 %
|
Other |
23363
23806
|
17988
18952
|
4584
4221
|
791
633
|
76.99 %
79.61 %
|
19.62 %
17.73 %
|
3.39 %
2.66 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30447
30211
|
21599
22384
|
7655
6893
|
1193
934
|
70.94 %
74.09 %
|
25.14 %
22.82 %
|
3.92 %
3.09 %
|
Outlook Mail |
29976
30578
|
21611
22794
|
7214
6826
|
1151
958
|
72.09 %
74.54 %
|
24.07 %
22.32 %
|
3.84 %
3.13 %
|
Yahoo Mail |
30468
30063
|
22691
23256
|
6680
5931
|
1097
876
|
74.47 %
77.36 %
|
21.92 %
19.73 %
|
3.60 %
2.91 %
|
AOL Mail |
30692
30675
|
22831
23727
|
6758
6060
|
1103
888
|
74.39 %
77.35 %
|
22.02 %
19.76 %
|
3.59 %
2.89 %
|
Mail.com |
30597
30480
|
23069
23979
|
6454
5688
|
1074
813
|
75.40 %
78.67 %
|
21.09 %
18.66 %
|
3.51 %
2.67 %
|
Yandex Mail |
30476
30459
|
22235
23029
|
7077
6461
|
1164
969
|
72.96 %
75.61 %
|
23.22 %
21.21 %
|
3.82 %
3.18 %
|
GMX Mail |
30440
30901
|
22893
23973
|
6547
6138
|
1000
790
|
75.21 %
77.58 %
|
21.51 %
19.86 %
|
3.29 %
2.56 %
|
Zoho Mail |
30843
30069
|
23481
23870
|
6369
5412
|
993
787
|
76.13 %
79.38 %
|
20.65 %
18.00 %
|
3.22 %
2.62 %
|
ProtonMail |
29997
30827
|
22943
24355
|
6085
5716
|
969
756
|
76.48 %
79.01 %
|
20.29 %
18.54 %
|
3.23 %
2.45 %
|
Custom Mail |
30090
30458
|
23482
24447
|
5652
5226
|
956
785
|
78.04 %
80.26 %
|
18.78 %
17.16 %
|
3.18 %
2.58 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
- MailChimp and ActiveCampaign comparison
- MailChimp and AWeber comparison
- MailChimp and Benchmark Email comparison
- MailChimp and CampaignMonitor comparison
- MailChimp and Clever Elements comparison
- MailChimp and CleverReach comparison
- MailChimp and Constant Contact comparison
- MailChimp and ConvertKit comparison
- MailChimp and GetResponse comparison
- MailChimp and HubSpot comparison
- MailChimp and Klick-Tipp comparison
- MailChimp and MailerLite comparison
- MailChimp and Mailify comparison
- MailChimp and Mailjet comparison
- MailChimp and Moosend comparison
- MailChimp and Newsletter2Go comparison
- MailChimp and Rapidmail comparison
- MailChimp and SendInBlue comparison
- MailChimp and SendPulse comparison