MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.274 222.718	160.986 166.851	54.001 50.181	7.287 5.686

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.43 % 74.92 %	24.29 % 22.53 %	3.28 % 2.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17232 16621	13048 13070	3654 3139	530 412	75.72 % 78.64 %	21.20 % 18.89 %	3.08 % 2.48 %
Elektronics	17040 17097	12434 12881	4075 3811	531 405	72.97 % 75.34 %	23.91 % 22.29 %	3.12 % 2.37 %
Entertainment	16947 17071	12215 12762	4150 3867	582 442	72.08 % 74.76 %	24.49 % 22.65 %	3.43 % 2.59 %
Cosmetics & Beauty	17168 17236	12390 12896	4193 3893	585 447	72.17 % 74.82 %	24.42 % 22.59 %	3.41 % 2.59 %
Food & Drink	17117 17145	12975 13407	3613 3355	529 383	75.80 % 78.20 %	21.11 % 19.57 %	3.09 % 2.23 %
Home & Garden	17348 17053	13146 13385	3704 3296	498 372	75.78 % 78.49 %	21.35 % 19.33 %	2.87 % 2.18 %
Finance	16952 17172	11603 12144	4729 4530	620 498	68.45 % 70.72 %	27.90 % 26.38 %	3.66 % 2.90 %
Health	17305 17191	11979 12275	4771 4453	555 463	69.22 % 71.40 %	27.57 % 25.90 %	3.21 % 2.69 %
Pets	16534 17092	12527 13319	3492 3356	515 417	75.77 % 77.93 %	21.12 % 19.63 %	3.11 % 2.44 %
Sport & Fitness	16762 17187	12063 12804	4127 3954	572 429	71.97 % 74.50 %	24.62 % 23.01 %	3.41 % 2.50 %
Job & Career	16864 17387	12026 12704	4240 4160	598 523	71.31 % 73.07 %	25.14 % 23.93 %	3.55 % 3.01 %
Dating	17953 16932	11757 11599	5573 4867	623 466	65.49 % 68.50 %	31.04 % 28.74 %	3.47 % 2.75 %
Other	17052 17534	12823 13605	3680 3500	549 429	75.20 % 77.59 %	21.58 % 19.96 %	3.22 % 2.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22358 22149	15300 15754	6263 5769	795 626	68.43 % 71.13 %	28.01 % 26.05 %	3.56 % 2.83 %
Outlook Mail	21719 22340	15169 16069	5807 5650	743 621	69.84 % 71.93 %	26.74 % 25.29 %	3.42 % 2.78 %
Yahoo Mail	22409 21830	16243 16397	5399 4847	767 586	72.48 % 75.11 %	24.09 % 22.20 %	3.42 % 2.68 %
AOL Mail	22519 22403	16341 16829	5445 4978	733 596	72.57 % 75.12 %	24.18 % 22.22 %	3.26 % 2.66 %
Mail.com	22538 22277	16535 17054	5253 4688	750 535	73.36 % 76.55 %	23.31 % 21.04 %	3.33 % 2.40 %
Yandex Mail	22281 22342	15830 16400	5672 5312	779 630	71.05 % 73.40 %	25.46 % 23.78 %	3.50 % 2.82 %
GMX Mail	22227 22593	16126 16853	5395 5205	706 535	72.55 % 74.59 %	24.27 % 23.04 %	3.18 % 2.37 %
Zoho Mail	22604 21966	16702 16944	5218 4497	684 525	73.89 % 77.14 %	23.08 % 20.47 %	3.03 % 2.39 %
ProtonMail	21776 22545	16101 17173	5001 4859	674 513	73.94 % 76.17 %	22.97 % 21.55 %	3.10 % 2.28 %
Custom Mail	21843 22273	16639 17378	4548 4376	656 519	76.18 % 78.02 %	20.82 % 19.65 %	3.00 % 2.33 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.