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MailChimp and Mailjet Email Deliverability Comparison

  MailChimp
  Mailjet

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  105.654
  106.132
  67.789
  69.991
  35.225
  34.300
  2.640
  1.841

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox Rate Spam Rate Lost Rate
  64.16 %
  65.95 %
  33.34 %
  32.32 %
  2.50 %
  1.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8445
  7817
  5804
  5530
  2426
  2153
  215
  134
  68.73 %
  70.74 %
  28.73 %
  27.54 %
  2.55 %
  1.71 %
Elektronics
  7952
  8044
  5068
  5267
  2689
  2644
  195
  133
  63.73 %
  65.48 %
  33.82 %
  32.87 %
  2.45 %
  1.65 %
Entertainment
  8222
  7967
  5276
  5215
  2746
  2605
  200
  147
  64.17 %
  65.46 %
  33.40 %
  32.70 %
  2.43 %
  1.85 %
Cosmetics & Beauty
  8059
  8156
  5118
  5377
  2733
  2642
  208
  137
  63.51 %
  65.93 %
  33.91 %
  32.39 %
  2.58 %
  1.68 %
Food & Drink
  8150
  8365
  5591
  5874
  2355
  2346
  204
  145
  68.60 %
  70.22 %
  28.90 %
  28.05 %
  2.50 %
  1.73 %
Home & Garden
  8508
  8209
  5824
  5797
  2479
  2268
  205
  144
  68.45 %
  70.62 %
  29.14 %
  27.63 %
  2.41 %
  1.75 %
Finance
  7776
  8164
  4580
  4936
  3004
  3086
  192
  142
  58.90 %
  60.46 %
  38.63 %
  37.80 %
  2.47 %
  1.74 %
Health
  8195
  8195
  4802
  4948
  3185
  3104
  208
  143
  58.60 %
  60.38 %
  38.87 %
  37.88 %
  2.54 %
  1.74 %
Pets
  7622
  8132
  5266
  5723
  2161
  2260
  195
  149
  69.09 %
  70.38 %
  28.35 %
  27.79 %
  2.56 %
  1.83 %
Sport & Fitness
  7788
  8149
  5004
  5358
  2592
  2655
  192
  136
  64.25 %
  65.75 %
  33.28 %
  32.58 %
  2.47 %
  1.67 %
Job & Career
  7930
  8283
  5084
  5412
  2648
  2721
  198
  150
  64.11 %
  65.34 %
  33.39 %
  32.85 %
  2.50 %
  1.81 %
Dating
  8842
  8071
  4763
  4500
  3857
  3434
  222
  137
  53.87 %
  55.76 %
  43.62 %
  42.55 %
  2.51 %
  1.70 %
Other
  8165
  8580
  5609
  6054
  2350
  2382
  206
  144
  68.70 %
  70.56 %
  28.78 %
  27.76 %
  2.52 %
  1.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10583
  10328
  6145
  6246
  4166
  3904
  272
  178
  58.06 %
  60.48 %
  39.37 %
  37.80 %
  2.57 %
  1.72 %
Outlook Mail
  9909
  10758
  5990
  6699
  3677
  3869
  242
  190
  60.45 %
  62.27 %
  37.11 %
  35.96 %
  2.44 %
  1.77 %
Yahoo Mail
  10739
  10242
  7021
  6857
  3440
  3210
  278
  175
  65.38 %
  66.95 %
  32.03 %
  31.34 %
  2.59 %
  1.71 %
AOL Mail
  11035
  10774
  7256
  7270
  3507
  3317
  272
  187
  65.75 %
  67.48 %
  31.78 %
  30.79 %
  2.46 %
  1.74 %
Mail.com
  11021
  10494
  7301
  7159
  3448
  3156
  272
  179
  66.25 %
  68.22 %
  31.29 %
  30.07 %
  2.47 %
  1.71 %
Yandex Mail
  10482
  10679
  6651
  6959
  3570
  3543
  261
  177
  63.45 %
  65.17 %
  34.06 %
  33.18 %
  2.49 %
  1.66 %
GMX Mail
  10445
  10861
  6541
  6975
  3639
  3694
  265
  192
  62.62 %
  64.22 %
  34.84 %
  34.01 %
  2.54 %
  1.77 %
Zoho Mail
  11103
  10264
  7325
  7037
  3501
  3047
  277
  180
  65.97 %
  68.56 %
  31.53 %
  29.69 %
  2.49 %
  1.75 %
ProtonMail
  10102
  10822
  6515
  7156
  3340
  3481
  247
  185
  64.49 %
  66.12 %
  33.06 %
  32.17 %
  2.45 %
  1.71 %
Custom Mail
  10235
  10910
  7044
  7633
  2937
  3079
  254
  198
  68.82 %
  69.96 %
  28.70 %
  28.22 %
  2.48 %
  1.81 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.