MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.026 304.721	226.835 235.814	66.491 60.351	10.700 8.556

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.61 % 77.39 %	21.87 % 19.81 %	3.52 % 2.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23576 23130	18328 18714	4500 3819	748 597	77.74 % 80.91 %	19.09 % 16.51 %	3.17 % 2.58 %
Elektronics	23486 23500	17710 18333	5001 4551	775 616	75.41 % 78.01 %	21.29 % 19.37 %	3.30 % 2.62 %
Entertainment	23119 23338	17147 18045	5104 4649	868 644	74.17 % 77.32 %	22.08 % 19.92 %	3.75 % 2.76 %
Cosmetics & Beauty	23435 23538	17438 18177	5163 4675	834 686	74.41 % 77.22 %	22.03 % 19.86 %	3.56 % 2.91 %
Food & Drink	23284 23352	18121 18800	4426 4004	737 548	77.83 % 80.51 %	19.01 % 17.15 %	3.17 % 2.35 %
Home & Garden	23718 23363	18429 18837	4554 3962	735 564	77.70 % 80.63 %	19.20 % 16.96 %	3.10 % 2.41 %
Finance	23286 23452	16543 17247	5826 5441	917 764	71.04 % 73.54 %	25.02 % 23.20 %	3.94 % 3.26 %
Health	23520 23483	16886 17474	5788 5312	846 697	71.79 % 74.41 %	24.61 % 22.62 %	3.60 % 2.97 %
Pets	22786 23319	17628 18649	4380 4059	778 611	77.36 % 79.97 %	19.22 % 17.41 %	3.41 % 2.62 %
Sport & Fitness	22941 23619	16965 18133	5139 4821	837 665	73.95 % 76.77 %	22.40 % 20.41 %	3.65 % 2.82 %
Job & Career	23240 23541	16980 17729	5353 5046	907 766	73.06 % 75.31 %	23.03 % 21.43 %	3.90 % 3.25 %
Dating	24272 23280	16672 16724	6673 5791	927 765	68.69 % 71.84 %	27.49 % 24.88 %	3.82 % 3.29 %
Other	23363 23806	17988 18952	4584 4221	791 633	76.99 % 79.61 %	19.62 % 17.73 %	3.39 % 2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30447 30211	21599 22384	7655 6893	1193 934	70.94 % 74.09 %	25.14 % 22.82 %	3.92 % 3.09 %
Outlook Mail	29976 30578	21611 22794	7214 6826	1151 958	72.09 % 74.54 %	24.07 % 22.32 %	3.84 % 3.13 %
Yahoo Mail	30468 30063	22691 23256	6680 5931	1097 876	74.47 % 77.36 %	21.92 % 19.73 %	3.60 % 2.91 %
AOL Mail	30692 30675	22831 23727	6758 6060	1103 888	74.39 % 77.35 %	22.02 % 19.76 %	3.59 % 2.89 %
Mail.com	30597 30480	23069 23979	6454 5688	1074 813	75.40 % 78.67 %	21.09 % 18.66 %	3.51 % 2.67 %
Yandex Mail	30476 30459	22235 23029	7077 6461	1164 969	72.96 % 75.61 %	23.22 % 21.21 %	3.82 % 3.18 %
GMX Mail	30440 30901	22893 23973	6547 6138	1000 790	75.21 % 77.58 %	21.51 % 19.86 %	3.29 % 2.56 %
Zoho Mail	30843 30069	23481 23870	6369 5412	993 787	76.13 % 79.38 %	20.65 % 18.00 %	3.22 % 2.62 %
ProtonMail	29997 30827	22943 24355	6085 5716	969 756	76.48 % 79.01 %	20.29 % 18.54 %	3.23 % 2.45 %
Custom Mail	30090 30458	23482 24447	5652 5226	956 785	78.04 % 80.26 %	18.78 % 17.16 %	3.18 % 2.58 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.