MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.683 181.684	128.208 132.217	47.850 45.178	5.625 4.289

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.57 % 72.77 %	26.34 % 24.87 %	3.10 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14247 13549	10559 10406	3263 2821	425 322	74.11 % 76.80 %	22.90 % 20.82 %	2.98 % 2.38 %
Elektronics	13776 13931	9768 10170	3600 3450	408 311	70.91 % 73.00 %	26.13 % 24.76 %	2.96 % 2.23 %
Entertainment	13878 13894	9757 10067	3684 3479	437 348	70.31 % 72.46 %	26.55 % 25.04 %	3.15 % 2.50 %
Cosmetics & Beauty	14024 14024	9844 10194	3718 3500	462 330	70.19 % 72.69 %	26.51 % 24.96 %	3.29 % 2.35 %
Food & Drink	13949 14002	10338 10679	3199 3031	412 292	74.11 % 76.27 %	22.93 % 21.65 %	2.95 % 2.09 %
Home & Garden	14318 13980	10625 10698	3307 2983	386 299	74.21 % 76.52 %	23.10 % 21.34 %	2.70 % 2.14 %
Finance	13844 13928	9172 9511	4193 4058	479 359	66.25 % 68.29 %	30.29 % 29.14 %	3.46 % 2.58 %
Health	14168 14053	9479 9665	4262 4039	427 349	66.90 % 68.78 %	30.08 % 28.74 %	3.01 % 2.48 %
Pets	13394 13960	9957 10630	3040 3009	397 321	74.34 % 76.15 %	22.70 % 21.55 %	2.96 % 2.30 %
Sport & Fitness	13596 14021	9528 10172	3613 3539	455 310	70.08 % 72.55 %	26.57 % 25.24 %	3.35 % 2.21 %
Job & Career	13658 14192	9523 10096	3693 3707	442 389	69.72 % 71.14 %	27.04 % 26.12 %	3.24 % 2.74 %
Dating	14822 13791	9331 9032	5030 4422	461 337	62.95 % 65.49 %	33.94 % 32.06 %	3.11 % 2.44 %
Other	14009 14359	10327 10897	3248 3140	434 322	73.72 % 75.89 %	23.19 % 21.87 %	3.10 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18133 18032	11976 12379	5553 5193	604 460	66.05 % 68.65 %	30.62 % 28.80 %	3.33 % 2.55 %
Outlook Mail	17684 18296	11983 12735	5129 5092	572 469	67.76 % 69.61 %	29.00 % 27.83 %	3.23 % 2.56 %
Yahoo Mail	18370 17748	13032 12992	4755 4322	583 434	70.94 % 73.20 %	25.88 % 24.35 %	3.17 % 2.45 %
AOL Mail	18520 18335	13148 13444	4803 4449	569 442	70.99 % 73.32 %	25.93 % 24.27 %	3.07 % 2.41 %
Mail.com	18514 18093	13272 13492	4654 4195	588 406	71.69 % 74.57 %	25.14 % 23.19 %	3.18 % 2.24 %
Yandex Mail	18231 18173	12639 12979	4987 4732	605 462	69.33 % 71.42 %	27.35 % 26.04 %	3.32 % 2.54 %
GMX Mail	18156 18519	12782 13342	4839 4758	535 419	70.40 % 72.04 %	26.65 % 25.69 %	2.95 % 2.26 %
Zoho Mail	18608 17875	13416 13418	4654 4047	538 410	72.10 % 75.07 %	25.01 % 22.64 %	2.89 % 2.29 %
ProtonMail	17706 18384	12719 13567	4464 4430	523 387	71.83 % 73.80 %	25.21 % 24.10 %	2.95 % 2.11 %
Custom Mail	17761 18229	13241 13869	4012 3960	508 400	74.55 % 76.08 %	22.59 % 21.72 %	2.86 % 2.19 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.