Sign In
Language

MailChimp and Mailjet Email Deliverability Comparison

  MailChimp
  Mailjet

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.274
  222.718
  160.986
  166.851
  54.001
  50.181
  7.287
  5.686

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.43 %
  74.92 %
  24.29 %
  22.53 %
  3.28 %
  2.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17232
  16621
  13048
  13070
  3654
  3139
  530
  412
  75.72 %
  78.64 %
  21.20 %
  18.89 %
  3.08 %
  2.48 %
Elektronics
  17040
  17097
  12434
  12881
  4075
  3811
  531
  405
  72.97 %
  75.34 %
  23.91 %
  22.29 %
  3.12 %
  2.37 %
Entertainment
  16947
  17071
  12215
  12762
  4150
  3867
  582
  442
  72.08 %
  74.76 %
  24.49 %
  22.65 %
  3.43 %
  2.59 %
Cosmetics & Beauty
  17168
  17236
  12390
  12896
  4193
  3893
  585
  447
  72.17 %
  74.82 %
  24.42 %
  22.59 %
  3.41 %
  2.59 %
Food & Drink
  17117
  17145
  12975
  13407
  3613
  3355
  529
  383
  75.80 %
  78.20 %
  21.11 %
  19.57 %
  3.09 %
  2.23 %
Home & Garden
  17348
  17053
  13146
  13385
  3704
  3296
  498
  372
  75.78 %
  78.49 %
  21.35 %
  19.33 %
  2.87 %
  2.18 %
Finance
  16952
  17172
  11603
  12144
  4729
  4530
  620
  498
  68.45 %
  70.72 %
  27.90 %
  26.38 %
  3.66 %
  2.90 %
Health
  17305
  17191
  11979
  12275
  4771
  4453
  555
  463
  69.22 %
  71.40 %
  27.57 %
  25.90 %
  3.21 %
  2.69 %
Pets
  16534
  17092
  12527
  13319
  3492
  3356
  515
  417
  75.77 %
  77.93 %
  21.12 %
  19.63 %
  3.11 %
  2.44 %
Sport & Fitness
  16762
  17187
  12063
  12804
  4127
  3954
  572
  429
  71.97 %
  74.50 %
  24.62 %
  23.01 %
  3.41 %
  2.50 %
Job & Career
  16864
  17387
  12026
  12704
  4240
  4160
  598
  523
  71.31 %
  73.07 %
  25.14 %
  23.93 %
  3.55 %
  3.01 %
Dating
  17953
  16932
  11757
  11599
  5573
  4867
  623
  466
  65.49 %
  68.50 %
  31.04 %
  28.74 %
  3.47 %
  2.75 %
Other
  17052
  17534
  12823
  13605
  3680
  3500
  549
  429
  75.20 %
  77.59 %
  21.58 %
  19.96 %
  3.22 %
  2.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22358
  22149
  15300
  15754
  6263
  5769
  795
  626
  68.43 %
  71.13 %
  28.01 %
  26.05 %
  3.56 %
  2.83 %
Outlook Mail
  21719
  22340
  15169
  16069
  5807
  5650
  743
  621
  69.84 %
  71.93 %
  26.74 %
  25.29 %
  3.42 %
  2.78 %
Yahoo Mail
  22409
  21830
  16243
  16397
  5399
  4847
  767
  586
  72.48 %
  75.11 %
  24.09 %
  22.20 %
  3.42 %
  2.68 %
AOL Mail
  22519
  22403
  16341
  16829
  5445
  4978
  733
  596
  72.57 %
  75.12 %
  24.18 %
  22.22 %
  3.26 %
  2.66 %
Mail.com
  22538
  22277
  16535
  17054
  5253
  4688
  750
  535
  73.36 %
  76.55 %
  23.31 %
  21.04 %
  3.33 %
  2.40 %
Yandex Mail
  22281
  22342
  15830
  16400
  5672
  5312
  779
  630
  71.05 %
  73.40 %
  25.46 %
  23.78 %
  3.50 %
  2.82 %
GMX Mail
  22227
  22593
  16126
  16853
  5395
  5205
  706
  535
  72.55 %
  74.59 %
  24.27 %
  23.04 %
  3.18 %
  2.37 %
Zoho Mail
  22604
  21966
  16702
  16944
  5218
  4497
  684
  525
  73.89 %
  77.14 %
  23.08 %
  20.47 %
  3.03 %
  2.39 %
ProtonMail
  21776
  22545
  16101
  17173
  5001
  4859
  674
  513
  73.94 %
  76.17 %
  22.97 %
  21.55 %
  3.10 %
  2.28 %
Custom Mail
  21843
  22273
  16639
  17378
  4548
  4376
  656
  519
  76.18 %
  78.02 %
  20.82 %
  19.65 %
  3.00 %
  2.33 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.