MailChimp and Mailjet Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
105.654
106.132
|
67.789
69.991
|
35.225
34.300
|
2.640
1.841
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
64.16 %
65.95 %
|
33.34 %
32.32 %
|
2.50 %
1.73 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8445
7817
|
5804
5530
|
2426
2153
|
215
134
|
68.73 %
70.74 %
|
28.73 %
27.54 %
|
2.55 %
1.71 %
|
Elektronics |
7952
8044
|
5068
5267
|
2689
2644
|
195
133
|
63.73 %
65.48 %
|
33.82 %
32.87 %
|
2.45 %
1.65 %
|
Entertainment |
8222
7967
|
5276
5215
|
2746
2605
|
200
147
|
64.17 %
65.46 %
|
33.40 %
32.70 %
|
2.43 %
1.85 %
|
Cosmetics & Beauty |
8059
8156
|
5118
5377
|
2733
2642
|
208
137
|
63.51 %
65.93 %
|
33.91 %
32.39 %
|
2.58 %
1.68 %
|
Food & Drink |
8150
8365
|
5591
5874
|
2355
2346
|
204
145
|
68.60 %
70.22 %
|
28.90 %
28.05 %
|
2.50 %
1.73 %
|
Home & Garden |
8508
8209
|
5824
5797
|
2479
2268
|
205
144
|
68.45 %
70.62 %
|
29.14 %
27.63 %
|
2.41 %
1.75 %
|
Finance |
7776
8164
|
4580
4936
|
3004
3086
|
192
142
|
58.90 %
60.46 %
|
38.63 %
37.80 %
|
2.47 %
1.74 %
|
Health |
8195
8195
|
4802
4948
|
3185
3104
|
208
143
|
58.60 %
60.38 %
|
38.87 %
37.88 %
|
2.54 %
1.74 %
|
Pets |
7622
8132
|
5266
5723
|
2161
2260
|
195
149
|
69.09 %
70.38 %
|
28.35 %
27.79 %
|
2.56 %
1.83 %
|
Sport & Fitness |
7788
8149
|
5004
5358
|
2592
2655
|
192
136
|
64.25 %
65.75 %
|
33.28 %
32.58 %
|
2.47 %
1.67 %
|
Job & Career |
7930
8283
|
5084
5412
|
2648
2721
|
198
150
|
64.11 %
65.34 %
|
33.39 %
32.85 %
|
2.50 %
1.81 %
|
Dating |
8842
8071
|
4763
4500
|
3857
3434
|
222
137
|
53.87 %
55.76 %
|
43.62 %
42.55 %
|
2.51 %
1.70 %
|
Other |
8165
8580
|
5609
6054
|
2350
2382
|
206
144
|
68.70 %
70.56 %
|
28.78 %
27.76 %
|
2.52 %
1.68 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
10583
10328
|
6145
6246
|
4166
3904
|
272
178
|
58.06 %
60.48 %
|
39.37 %
37.80 %
|
2.57 %
1.72 %
|
Outlook Mail |
9909
10758
|
5990
6699
|
3677
3869
|
242
190
|
60.45 %
62.27 %
|
37.11 %
35.96 %
|
2.44 %
1.77 %
|
Yahoo Mail |
10739
10242
|
7021
6857
|
3440
3210
|
278
175
|
65.38 %
66.95 %
|
32.03 %
31.34 %
|
2.59 %
1.71 %
|
AOL Mail |
11035
10774
|
7256
7270
|
3507
3317
|
272
187
|
65.75 %
67.48 %
|
31.78 %
30.79 %
|
2.46 %
1.74 %
|
Mail.com |
11021
10494
|
7301
7159
|
3448
3156
|
272
179
|
66.25 %
68.22 %
|
31.29 %
30.07 %
|
2.47 %
1.71 %
|
Yandex Mail |
10482
10679
|
6651
6959
|
3570
3543
|
261
177
|
63.45 %
65.17 %
|
34.06 %
33.18 %
|
2.49 %
1.66 %
|
GMX Mail |
10445
10861
|
6541
6975
|
3639
3694
|
265
192
|
62.62 %
64.22 %
|
34.84 %
34.01 %
|
2.54 %
1.77 %
|
Zoho Mail |
11103
10264
|
7325
7037
|
3501
3047
|
277
180
|
65.97 %
68.56 %
|
31.53 %
29.69 %
|
2.49 %
1.75 %
|
ProtonMail |
10102
10822
|
6515
7156
|
3340
3481
|
247
185
|
64.49 %
66.12 %
|
33.06 %
32.17 %
|
2.45 %
1.71 %
|
Custom Mail |
10235
10910
|
7044
7633
|
2937
3079
|
254
198
|
68.82 %
69.96 %
|
28.70 %
28.22 %
|
2.48 %
1.81 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
- MailChimp and ActiveCampaign comparison
- MailChimp and AWeber comparison
- MailChimp and Benchmark Email comparison
- MailChimp and CampaignMonitor comparison
- MailChimp and Clever Elements comparison
- MailChimp and CleverReach comparison
- MailChimp and Constant Contact comparison
- MailChimp and ConvertKit comparison
- MailChimp and GetResponse comparison
- MailChimp and HubSpot comparison
- MailChimp and Klick-Tipp comparison
- MailChimp and MailerLite comparison
- MailChimp and Mailify comparison
- MailChimp and Mailjet comparison
- MailChimp and Moosend comparison
- MailChimp and Newsletter2Go comparison
- MailChimp and Rapidmail comparison
- MailChimp and SendInBlue comparison
- MailChimp and SendPulse comparison