MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
283.779 284.233	210.711 218.513	63.254 57.895	9.814 7.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.25 % 76.88 %	22.29 % 20.37 %	3.46 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22098 21566	17111 17354	4295 3666	692 546	77.43 % 80.47 %	19.44 % 17.00 %	3.13 % 2.53 %
Elektronics	21918 21927	16443 16980	4766 4372	709 575	75.02 % 77.44 %	21.74 % 19.94 %	3.23 % 2.62 %
Entertainment	21585 21737	15938 16691	4854 4457	793 589	73.84 % 76.79 %	22.49 % 20.50 %	3.67 % 2.71 %
Cosmetics & Beauty	21822 21972	16153 16855	4899 4488	770 629	74.02 % 76.71 %	22.45 % 20.43 %	3.53 % 2.86 %
Food & Drink	21818 21824	16912 17472	4219 3850	687 502	77.51 % 80.06 %	19.34 % 17.64 %	3.15 % 2.30 %
Home & Garden	22122 21808	17120 17496	4334 3804	668 508	77.39 % 80.23 %	19.59 % 17.44 %	3.02 % 2.33 %
Finance	21665 21853	15292 15932	5535 5219	838 702	70.58 % 72.91 %	25.55 % 23.88 %	3.87 % 3.21 %
Health	21952 21841	15651 16103	5521 5096	780 642	71.30 % 73.73 %	25.15 % 23.33 %	3.55 % 2.94 %
Pets	21204 21770	16354 17328	4143 3888	707 554	77.13 % 79.60 %	19.54 % 17.86 %	3.33 % 2.54 %
Sport & Fitness	21443 21969	15800 16767	4884 4602	759 600	73.68 % 76.32 %	22.78 % 20.95 %	3.54 % 2.73 %
Job & Career	21673 22028	15774 16481	5068 4836	831 711	72.78 % 74.82 %	23.38 % 21.95 %	3.83 % 3.23 %
Dating	22705 21685	15462 15423	6390 5567	853 695	68.10 % 71.12 %	28.14 % 25.67 %	3.76 % 3.20 %
Other	21774 22253	16701 17631	4346 4050	727 572	76.70 % 79.23 %	19.96 % 18.20 %	3.34 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28438 28152	20046 20683	7296 6617	1096 852	70.49 % 73.47 %	25.66 % 23.50 %	3.85 % 3.03 %
Outlook Mail	27892 28503	20014 21095	6849 6541	1029 867	71.76 % 74.01 %	24.56 % 22.95 %	3.69 % 3.04 %
Yahoo Mail	28496 28026	21123 21546	6352 5672	1021 808	74.13 % 76.88 %	22.29 % 20.24 %	3.58 % 2.88 %
AOL Mail	28680 28541	21262 21939	6420 5790	998 812	74.14 % 76.87 %	22.38 % 20.29 %	3.48 % 2.85 %
Mail.com	28623 28499	21479 22296	6146 5457	998 746	75.04 % 78.23 %	21.47 % 19.15 %	3.49 % 2.62 %
Yandex Mail	28419 28371	20645 21312	6711 6171	1063 888	72.65 % 75.12 %	23.61 % 21.75 %	3.74 % 3.13 %
GMX Mail	28372 28836	21205 22195	6240 5914	927 727	74.74 % 76.97 %	21.99 % 20.51 %	3.27 % 2.52 %
Zoho Mail	28820 28065	21838 22164	6074 5190	908 711	75.77 % 78.97 %	21.08 % 18.49 %	3.15 % 2.53 %
ProtonMail	27932 28759	21251 22542	5798 5511	883 706	76.08 % 78.38 %	20.76 % 19.16 %	3.16 % 2.45 %
Custom Mail	28107 28481	21848 22741	5368 5032	891 708	77.73 % 79.85 %	19.10 % 17.67 %	3.17 % 2.49 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.