MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.617 249.949	183.063 189.572	58.166 53.717	8.388 6.660

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.34 % 75.84 %	23.30 % 21.49 %	3.36 % 2.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19344 18857	14804 14987	3935 3385	605 485	76.53 % 79.48 %	20.34 % 17.95 %	3.13 % 2.57 %
Elektronics	19242 19291	14234 14733	4389 4074	619 484	73.97 % 76.37 %	22.81 % 21.12 %	3.22 % 2.51 %
Entertainment	18999 19096	13867 14461	4466 4133	666 502	72.99 % 75.73 %	23.51 % 21.64 %	3.51 % 2.63 %
Cosmetics & Beauty	19276 19272	14095 14582	4516 4157	665 533	73.12 % 75.66 %	23.43 % 21.57 %	3.45 % 2.77 %
Food & Drink	19191 19194	14722 15177	3879 3581	590 436	76.71 % 79.07 %	20.21 % 18.66 %	3.07 % 2.27 %
Home & Garden	19521 19162	14951 15193	3997 3532	573 437	76.59 % 79.29 %	20.48 % 18.43 %	2.94 % 2.28 %
Finance	19058 19269	13242 13840	5097 4847	719 582	69.48 % 71.83 %	26.74 % 25.15 %	3.77 % 3.02 %
Health	19412 19359	13651 14051	5114 4764	647 544	70.32 % 72.58 %	26.34 % 24.61 %	3.33 % 2.81 %
Pets	18600 19097	14220 15036	3787 3591	593 470	76.45 % 78.73 %	20.36 % 18.80 %	3.19 % 2.46 %
Sport & Fitness	18792 19269	13673 14512	4461 4244	658 513	72.76 % 75.31 %	23.74 % 22.03 %	3.50 % 2.66 %
Job & Career	19010 19470	13695 14392	4616 4470	699 608	72.04 % 73.92 %	24.28 % 22.96 %	3.68 % 3.12 %
Dating	20030 18990	13370 13233	5933 5184	727 573	66.75 % 69.68 %	29.62 % 27.30 %	3.63 % 3.02 %
Other	19142 19623	14539 15375	3976 3755	627 493	75.95 % 78.35 %	20.77 % 19.14 %	3.28 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25050 24810	17390 17912	6729 6163	931 735	69.42 % 72.20 %	26.86 % 24.84 %	3.72 % 2.96 %
Outlook Mail	24353 25061	17242 18269	6251 6055	860 737	70.80 % 72.90 %	25.67 % 24.16 %	3.53 % 2.94 %
Yahoo Mail	25136 24521	18423 18629	5834 5215	879 677	73.29 % 75.97 %	23.21 % 21.27 %	3.50 % 2.76 %
AOL Mail	25225 25152	18499 19111	5877 5352	849 689	73.34 % 75.98 %	23.30 % 21.28 %	3.37 % 2.74 %
Mail.com	25262 24994	18731 19332	5662 5036	869 626	74.15 % 77.35 %	22.41 % 20.15 %	3.44 % 2.50 %
Yandex Mail	25029 25017	17995 18569	6144 5701	890 747	71.90 % 74.23 %	24.55 % 22.79 %	3.56 % 2.99 %
GMX Mail	25000 25319	18408 19172	5784 5530	808 617	73.63 % 75.72 %	23.14 % 21.84 %	3.23 % 2.44 %
Zoho Mail	25374 24786	18985 19332	5601 4831	788 623	74.82 % 78.00 %	22.07 % 19.49 %	3.11 % 2.51 %
ProtonMail	24538 25309	18412 19541	5364 5163	762 605	75.03 % 77.21 %	21.86 % 20.40 %	3.11 % 2.39 %
Custom Mail	24650 24980	18978 19705	4920 4671	752 604	76.99 % 78.88 %	19.96 % 18.70 %	3.05 % 2.42 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.