MailChimp and Mailjet Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
283.779
284.233
|
210.711
218.513
|
63.254
57.895
|
9.814
7.825
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.25 %
76.88 %
|
22.29 %
20.37 %
|
3.46 %
2.75 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22098
21566
|
17111
17354
|
4295
3666
|
692
546
|
77.43 %
80.47 %
|
19.44 %
17.00 %
|
3.13 %
2.53 %
|
Elektronics |
21918
21927
|
16443
16980
|
4766
4372
|
709
575
|
75.02 %
77.44 %
|
21.74 %
19.94 %
|
3.23 %
2.62 %
|
Entertainment |
21585
21737
|
15938
16691
|
4854
4457
|
793
589
|
73.84 %
76.79 %
|
22.49 %
20.50 %
|
3.67 %
2.71 %
|
Cosmetics & Beauty |
21822
21972
|
16153
16855
|
4899
4488
|
770
629
|
74.02 %
76.71 %
|
22.45 %
20.43 %
|
3.53 %
2.86 %
|
Food & Drink |
21818
21824
|
16912
17472
|
4219
3850
|
687
502
|
77.51 %
80.06 %
|
19.34 %
17.64 %
|
3.15 %
2.30 %
|
Home & Garden |
22122
21808
|
17120
17496
|
4334
3804
|
668
508
|
77.39 %
80.23 %
|
19.59 %
17.44 %
|
3.02 %
2.33 %
|
Finance |
21665
21853
|
15292
15932
|
5535
5219
|
838
702
|
70.58 %
72.91 %
|
25.55 %
23.88 %
|
3.87 %
3.21 %
|
Health |
21952
21841
|
15651
16103
|
5521
5096
|
780
642
|
71.30 %
73.73 %
|
25.15 %
23.33 %
|
3.55 %
2.94 %
|
Pets |
21204
21770
|
16354
17328
|
4143
3888
|
707
554
|
77.13 %
79.60 %
|
19.54 %
17.86 %
|
3.33 %
2.54 %
|
Sport & Fitness |
21443
21969
|
15800
16767
|
4884
4602
|
759
600
|
73.68 %
76.32 %
|
22.78 %
20.95 %
|
3.54 %
2.73 %
|
Job & Career |
21673
22028
|
15774
16481
|
5068
4836
|
831
711
|
72.78 %
74.82 %
|
23.38 %
21.95 %
|
3.83 %
3.23 %
|
Dating |
22705
21685
|
15462
15423
|
6390
5567
|
853
695
|
68.10 %
71.12 %
|
28.14 %
25.67 %
|
3.76 %
3.20 %
|
Other |
21774
22253
|
16701
17631
|
4346
4050
|
727
572
|
76.70 %
79.23 %
|
19.96 %
18.20 %
|
3.34 %
2.57 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28438
28152
|
20046
20683
|
7296
6617
|
1096
852
|
70.49 %
73.47 %
|
25.66 %
23.50 %
|
3.85 %
3.03 %
|
Outlook Mail |
27892
28503
|
20014
21095
|
6849
6541
|
1029
867
|
71.76 %
74.01 %
|
24.56 %
22.95 %
|
3.69 %
3.04 %
|
Yahoo Mail |
28496
28026
|
21123
21546
|
6352
5672
|
1021
808
|
74.13 %
76.88 %
|
22.29 %
20.24 %
|
3.58 %
2.88 %
|
AOL Mail |
28680
28541
|
21262
21939
|
6420
5790
|
998
812
|
74.14 %
76.87 %
|
22.38 %
20.29 %
|
3.48 %
2.85 %
|
Mail.com |
28623
28499
|
21479
22296
|
6146
5457
|
998
746
|
75.04 %
78.23 %
|
21.47 %
19.15 %
|
3.49 %
2.62 %
|
Yandex Mail |
28419
28371
|
20645
21312
|
6711
6171
|
1063
888
|
72.65 %
75.12 %
|
23.61 %
21.75 %
|
3.74 %
3.13 %
|
GMX Mail |
28372
28836
|
21205
22195
|
6240
5914
|
927
727
|
74.74 %
76.97 %
|
21.99 %
20.51 %
|
3.27 %
2.52 %
|
Zoho Mail |
28820
28065
|
21838
22164
|
6074
5190
|
908
711
|
75.77 %
78.97 %
|
21.08 %
18.49 %
|
3.15 %
2.53 %
|
ProtonMail |
27932
28759
|
21251
22542
|
5798
5511
|
883
706
|
76.08 %
78.38 %
|
20.76 %
19.16 %
|
3.16 %
2.45 %
|
Custom Mail |
28107
28481
|
21848
22741
|
5368
5032
|
891
708
|
77.73 %
79.85 %
|
19.10 %
17.67 %
|
3.17 %
2.49 %
|
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