MailChimp and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
351.825 352.225	265.539 275.813	73.642 66.301	12.644 10.111

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 78.31 %	20.93 % 18.82 %	3.59 % 2.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27230 26812	21361 21902	4977 4209	892 701	78.45 % 81.69 %	18.28 % 15.70 %	3.28 % 2.61 %
Elektronics	27177 27071	20749 21381	5516 4967	912 723	76.35 % 78.98 %	20.30 % 18.35 %	3.36 % 2.67 %
Entertainment	26768 27026	20097 21151	5648 5112	1023 763	75.08 % 78.26 %	21.10 % 18.92 %	3.82 % 2.82 %
Cosmetics & Beauty	27049 27250	20360 21298	5709 5147	980 805	75.27 % 78.16 %	21.11 % 18.89 %	3.62 % 2.95 %
Food & Drink	27132 26996	21354 21950	4931 4387	847 659	78.70 % 81.31 %	18.17 % 16.25 %	3.12 % 2.44 %
Home & Garden	27458 26889	21552 21898	5040 4336	866 655	78.49 % 81.44 %	18.36 % 16.13 %	3.15 % 2.44 %
Finance	26977 27143	19463 20269	6451 5980	1063 894	72.15 % 74.67 %	23.91 % 22.03 %	3.94 % 3.29 %
Health	27220 27070	19844 20443	6377 5797	999 830	72.90 % 75.52 %	23.43 % 21.41 %	3.67 % 3.07 %
Pets	26335 27173	20530 21933	4884 4511	921 729	77.96 % 80.72 %	18.55 % 16.60 %	3.50 % 2.68 %
Sport & Fitness	26574 27190	19857 21087	5720 5304	997 799	74.72 % 77.55 %	21.52 % 19.51 %	3.75 % 2.94 %
Job & Career	26901 27190	19825 20710	5981 5576	1095 904	73.70 % 76.17 %	22.23 % 20.51 %	4.07 % 3.32 %
Dating	27981 26881	19558 19657	7306 6322	1117 902	69.90 % 73.13 %	26.11 % 23.52 %	3.99 % 3.36 %
Other	27023 27534	20989 22134	5102 4653	932 747	77.67 % 80.39 %	18.88 % 16.90 %	3.45 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35265 34930	25391 26265	8458 7568	1416 1097	72.00 % 75.19 %	23.98 % 21.67 %	4.02 % 3.14 %
Outlook Mail	34876 35197	25494 26584	8040 7480	1342 1133	73.10 % 75.53 %	23.05 % 21.25 %	3.85 % 3.22 %
Yahoo Mail	35254 34968	26538 27352	7423 6581	1293 1035	75.28 % 78.22 %	21.06 % 18.82 %	3.67 % 2.96 %
AOL Mail	35491 35346	26670 27606	7511 6684	1310 1056	75.15 % 78.10 %	21.16 % 18.91 %	3.69 % 2.99 %
Mail.com	35400 35347	26959 28082	7162 6290	1279 975	76.16 % 79.45 %	20.23 % 17.80 %	3.61 % 2.76 %
Yandex Mail	35166 35113	25974 26831	7855 7130	1337 1152	73.86 % 76.41 %	22.34 % 20.31 %	3.80 % 3.28 %
GMX Mail	35226 35733	26834 28123	7209 6679	1183 931	76.18 % 78.70 %	20.46 % 18.69 %	3.36 % 2.61 %
Zoho Mail	35486 34744	27314 27893	7004 5933	1168 918	76.97 % 80.28 %	19.74 % 17.08 %	3.29 % 2.64 %
ProtonMail	34697 35550	26832 28436	6694 6223	1171 891	77.33 % 79.99 %	19.29 % 17.50 %	3.37 % 2.51 %
Custom Mail	34964 35297	27533 28641	6286 5733	1145 923	78.75 % 81.14 %	17.98 % 16.24 %	3.27 % 2.61 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.