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Klick-Tipp and MailerLite Email Deliverability Comparison

  Klick-Tipp
  MailerLite

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  181.368
  181.459
  136.220
  127.435
  41.458
  48.605
  3.690
  5.419

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.11 %
  70.23 %
  22.86 %
  26.79 %
  2.03 %
  2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13816
  13973
  10924
  10312
  2646
  3277
  246
  384
  79.07 %
  73.80 %
  19.15 %
  23.45 %
  1.78 %
  2.75 %
Elektronics
  14113
  13377
  10641
  9440
  3193
  3537
  279
  400
  75.40 %
  70.57 %
  22.62 %
  26.44 %
  1.98 %
  2.99 %
Entertainment
  13920
  13677
  10431
  9609
  3215
  3689
  274
  379
  74.94 %
  70.26 %
  23.10 %
  26.97 %
  1.97 %
  2.77 %
Cosmetics & Beauty
  13634
  14135
  10211
  9872
  3142
  3860
  281
  403
  74.89 %
  69.84 %
  23.05 %
  27.31 %
  2.06 %
  2.85 %
Food & Drink
  14239
  14527
  11223
  10728
  2743
  3393
  273
  406
  78.82 %
  73.85 %
  19.26 %
  23.36 %
  1.92 %
  2.79 %
Home & Garden
  13839
  13833
  10915
  10216
  2656
  3198
  268
  419
  78.87 %
  73.85 %
  19.19 %
  23.12 %
  1.94 %
  3.03 %
Finance
  13689
  14428
  9709
  9532
  3669
  4436
  311
  460
  70.93 %
  66.07 %
  26.80 %
  30.75 %
  2.27 %
  3.19 %
Health
  13579
  14209
  9653
  9422
  3605
  4355
  321
  432
  71.09 %
  66.31 %
  26.55 %
  30.65 %
  2.36 %
  3.04 %
Pets
  13779
  13920
  10786
  10201
  2725
  3304
  268
  415
  78.28 %
  73.28 %
  19.78 %
  23.74 %
  1.94 %
  2.98 %
Sport & Fitness
  14157
  14141
  10492
  9803
  3365
  3925
  300
  413
  74.11 %
  69.32 %
  23.77 %
  27.76 %
  2.12 %
  2.92 %
Job & Career
  14544
  14032
  10704
  9701
  3512
  3902
  328
  429
  73.60 %
  69.13 %
  24.15 %
  27.81 %
  2.26 %
  3.06 %
Dating
  13695
  13312
  9279
  8377
  4135
  4482
  281
  453
  67.75 %
  62.93 %
  30.19 %
  33.67 %
  2.05 %
  3.40 %
Other
  14364
  13895
  11252
  10222
  2852
  3247
  260
  426
  78.33 %
  73.57 %
  19.86 %
  23.37 %
  1.81 %
  3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18113
  17964
  12868
  11820
  4872
  5550
  373
  594
  71.04 %
  65.80 %
  26.90 %
  30.90 %
  2.06 %
  3.31 %
Outlook Mail
  18636
  18157
  13391
  12222
  4832
  5374
  413
  561
  71.86 %
  67.31 %
  25.93 %
  29.60 %
  2.22 %
  3.09 %
Yahoo Mail
  17677
  18444
  13345
  13027
  3938
  4848
  394
  569
  75.49 %
  70.63 %
  22.28 %
  26.28 %
  2.23 %
  3.09 %
AOL Mail
  18325
  18110
  13845
  12799
  4091
  4766
  389
  545
  75.55 %
  70.67 %
  22.32 %
  26.32 %
  2.12 %
  3.01 %
Mail.com
  18293
  18357
  14009
  13148
  3915
  4671
  369
  538
  76.58 %
  71.62 %
  21.40 %
  25.45 %
  2.02 %
  2.93 %
Yandex Mail
  18122
  17618
  13370
  12135
  4356
  4911
  396
  572
  73.78 %
  68.88 %
  24.04 %
  27.87 %
  2.19 %
  3.25 %
GMX Mail
  18080
  18084
  13507
  12641
  4221
  4948
  352
  495
  74.71 %
  69.90 %
  23.35 %
  27.36 %
  1.95 %
  2.74 %
Zoho Mail
  17812
  17923
  13724
  12971
  3737
  4436
  351
  516
  77.05 %
  72.37 %
  20.98 %
  24.75 %
  1.97 %
  2.88 %
ProtonMail
  18838
  18285
  14371
  13028
  4138
  4753
  329
  504
  76.29 %
  71.25 %
  21.97 %
  25.99 %
  1.75 %
  2.76 %
Custom Mail
  17472
  18517
  13790
  13644
  3358
  4348
  324
  525
  78.93 %
  73.68 %
  19.22 %
  23.48 %
  1.85 %
  2.84 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.