Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
104.584 104.925	72.658 68.148	30.651 34.595	1.275 2.182

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.47 % 64.95 %	29.31 % 32.97 %	1.22 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8022 8078	5951 5584	1976 2321	95 173	74.18 % 69.13 %	24.63 % 28.73 %	1.18 % 2.14 %
Elektronics	7948 7650	5480 4959	2370 2534	98 157	68.95 % 64.82 %	29.82 % 33.12 %	1.23 % 2.05 %
Entertainment	8008 7878	5518 5092	2388 2627	102 159	68.91 % 64.64 %	29.82 % 33.35 %	1.27 % 2.02 %
Cosmetics & Beauty	7734 8369	5328 5393	2312 2805	94 171	68.89 % 64.44 %	29.89 % 33.52 %	1.22 % 2.04 %
Food & Drink	8258 8536	6120 5926	2031 2431	107 179	74.11 % 69.42 %	24.59 % 28.48 %	1.30 % 2.10 %
Home & Garden	8004 7924	5950 5512	1953 2240	101 172	74.34 % 69.56 %	24.40 % 28.27 %	1.26 % 2.17 %
Finance	7754 8167	4976 4876	2689 3123	89 168	64.17 % 59.70 %	34.68 % 38.24 %	1.15 % 2.06 %
Health	7795 8346	4989 4987	2706 3183	100 176	64.00 % 59.75 %	34.71 % 38.14 %	1.28 % 2.11 %
Pets	7918 8027	5861 5579	1961 2286	96 162	74.02 % 69.50 %	24.77 % 28.48 %	1.21 % 2.02 %
Sport & Fitness	8179 8330	5645 5345	2433 2811	101 174	69.02 % 64.17 %	29.75 % 33.75 %	1.23 % 2.09 %
Job & Career	8439 8098	5827 5229	2509 2698	103 171	69.05 % 64.57 %	29.73 % 33.32 %	1.22 % 2.11 %
Dating	8108 7520	4793 4094	3221 3274	94 152	59.11 % 54.44 %	39.73 % 43.54 %	1.16 % 2.02 %
Other	8417 8002	6220 5572	2102 2262	95 168	73.90 % 69.63 %	24.97 % 28.27 %	1.13 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10428 10305	6669 6109	3631 3982	128 214	63.95 % 59.28 %	34.82 % 38.64 %	1.23 % 2.08 %
Outlook Mail	10808 10550	7080 6480	3591 3850	137 220	65.51 % 61.42 %	33.23 % 36.49 %	1.27 % 2.09 %
Yahoo Mail	10100 10637	7135 7053	2833 3363	132 221	70.64 % 66.31 %	28.05 % 31.62 %	1.31 % 2.08 %
AOL Mail	10656 10584	7559 6991	2965 3368	132 225	70.94 % 66.05 %	27.82 % 31.82 %	1.24 % 2.13 %
Mail.com	10514 10909	7547 7321	2842 3360	125 228	71.78 % 67.11 %	27.03 % 30.80 %	1.19 % 2.09 %
Yandex Mail	10405 10056	7144 6435	3137 3413	124 208	68.66 % 63.99 %	30.15 % 33.94 %	1.19 % 2.07 %
GMX Mail	10397 10312	7043 6520	3222 3578	132 214	67.74 % 63.23 %	30.99 % 34.70 %	1.27 % 2.08 %
Zoho Mail	10194 10171	7319 6853	2759 3112	116 206	71.80 % 67.38 %	27.06 % 30.60 %	1.14 % 2.03 %
ProtonMail	11128 10655	7810 6952	3192 3480	126 223	70.18 % 65.25 %	28.68 % 32.66 %	1.13 % 2.09 %
Custom Mail	9954 10746	7352 7434	2479 3089	123 223	73.86 % 69.18 %	24.90 % 28.75 %	1.24 % 2.08 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.