Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.430 304.322	239.673 225.112	56.830 68.436	7.927 10.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.73 % 73.97 %	18.67 % 22.49 %	2.60 % 3.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23092 23392	18951 18021	3620 4612	521 759	82.07 % 77.04 %	15.68 % 19.72 %	2.26 % 3.24 %
Elektronics	23661 22937	18780 17139	4300 5002	581 796	79.37 % 74.72 %	18.17 % 21.81 %	2.46 % 3.47 %
Entertainment	23391 23137	18384 17177	4408 5218	599 742	78.59 % 74.24 %	18.84 % 22.55 %	2.56 % 3.21 %
Cosmetics & Beauty	23126 23680	18208 17422	4340 5404	578 854	78.73 % 73.57 %	18.77 % 22.82 %	2.50 % 3.61 %
Food & Drink	23638 23831	19375 18343	3729 4711	534 777	81.97 % 76.97 %	15.78 % 19.77 %	2.26 % 3.26 %
Home & Garden	23361 23312	19144 17980	3652 4540	565 792	81.95 % 77.13 %	15.63 % 19.47 %	2.42 % 3.40 %
Finance	23304 23923	17516 16799	5064 6164	724 960	75.16 % 70.22 %	21.73 % 25.77 %	3.11 % 4.01 %
Health	23172 23647	17582 16819	4898 5992	692 836	75.88 % 71.13 %	21.14 % 25.34 %	2.99 % 3.54 %
Pets	23238 23247	18867 17743	3820 4727	551 777	81.19 % 76.32 %	16.44 % 20.33 %	2.37 % 3.34 %
Sport & Fitness	23543 23624	18228 17188	4655 5563	660 873	77.42 % 72.76 %	19.77 % 23.55 %	2.80 % 3.70 %
Job & Career	24092 23504	18483 16991	4908 5623	701 890	76.72 % 72.29 %	20.37 % 23.92 %	2.91 % 3.79 %
Dating	23102 22826	16944 15700	5507 6211	651 915	73.34 % 68.78 %	23.84 % 27.21 %	2.82 % 4.01 %
Other	23710 23262	19211 17790	3929 4669	570 803	81.02 % 76.48 %	16.57 % 20.07 %	2.40 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30500 30357	22994 21360	6644 7767	862 1230	75.39 % 70.36 %	21.78 % 25.59 %	2.83 % 4.05 %
Outlook Mail	31065 30491	23571 21784	6605 7570	889 1137	75.88 % 71.44 %	21.26 % 24.83 %	2.86 % 3.73 %
Yahoo Mail	29943 30371	23527 22398	5583 6858	833 1115	78.57 % 73.75 %	18.65 % 22.58 %	2.78 % 3.67 %
AOL Mail	30662 30327	24103 22438	5723 6835	836 1054	78.61 % 73.99 %	18.66 % 22.54 %	2.73 % 3.48 %
Mail.com	30523 30738	24331 23025	5406 6637	786 1076	79.71 % 74.91 %	17.71 % 21.59 %	2.58 % 3.50 %
Yandex Mail	30472 29898	23485 21625	6120 7120	867 1153	77.07 % 72.33 %	20.08 % 23.81 %	2.85 % 3.86 %
GMX Mail	30328 30527	23994 22738	5589 6797	745 992	79.12 % 74.48 %	18.43 % 22.27 %	2.46 % 3.25 %
Zoho Mail	30172 30249	24323 22955	5115 6267	734 1027	80.61 % 75.89 %	16.95 % 20.72 %	2.43 % 3.40 %
ProtonMail	30919 30496	24811 23035	5399 6488	709 973	80.25 % 75.53 %	17.46 % 21.27 %	2.29 % 3.19 %
Custom Mail	29846 30868	24534 23754	4646 6097	666 1017	82.20 % 76.95 %	15.57 % 19.75 %	2.23 % 3.29 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.