Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.656 392.903	313.641 295.285	68.035 82.898	10.980 14.720

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.88 % 75.15 %	17.33 % 21.10 %	2.80 % 3.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29935 30216	24884 23580	4350 5602	701 1034	83.13 % 78.04 %	14.53 % 18.54 %	2.34 % 3.42 %
Elektronics	30572 29675	24631 22528	5114 6035	827 1112	80.57 % 75.92 %	16.73 % 20.34 %	2.71 % 3.75 %
Entertainment	30265 30002	24134 22601	5286 6343	845 1058	79.74 % 75.33 %	17.47 % 21.14 %	2.79 % 3.53 %
Cosmetics & Beauty	29880 30510	23881 22808	5210 6523	789 1179	79.92 % 74.76 %	17.44 % 21.38 %	2.64 % 3.86 %
Food & Drink	30235 30438	25071 23750	4438 5653	726 1035	82.92 % 78.03 %	14.68 % 18.57 %	2.40 % 3.40 %
Home & Garden	30217 30165	25046 23570	4392 5527	779 1068	82.89 % 78.14 %	14.53 % 18.32 %	2.58 % 3.54 %
Finance	29999 30740	22964 22023	6045 7421	990 1296	76.55 % 71.64 %	20.15 % 24.14 %	3.30 % 4.22 %
Health	30083 30375	23270 22079	5856 7152	957 1144	77.35 % 72.69 %	19.47 % 23.55 %	3.18 % 3.77 %
Pets	29912 30196	24544 23325	4603 5813	765 1058	82.05 % 77.25 %	15.39 % 19.25 %	2.56 % 3.50 %
Sport & Fitness	30382 30385	23858 22490	5601 6738	923 1157	78.53 % 74.02 %	18.44 % 22.18 %	3.04 % 3.81 %
Job & Career	31007 30476	24132 22331	5927 6906	948 1239	77.83 % 73.27 %	19.12 % 22.66 %	3.06 % 4.07 %
Dating	29782 29722	22329 20987	6495 7483	958 1252	74.97 % 70.61 %	21.81 % 25.18 %	3.22 % 4.21 %
Other	30387 30003	24897 23213	4718 5702	772 1088	81.93 % 77.37 %	15.53 % 19.00 %	2.54 % 3.63 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39346 39282	30229 28254	7927 9383	1190 1645	76.83 % 71.93 %	20.15 % 23.89 %	3.02 % 4.19 %
Outlook Mail	39824 39531	30699 28754	7877 9197	1248 1580	77.09 % 72.74 %	19.78 % 23.27 %	3.13 % 4.00 %
Yahoo Mail	38974 39178	30995 29271	6803 8355	1176 1552	79.53 % 74.71 %	17.46 % 21.33 %	3.02 % 3.96 %
AOL Mail	39457 39042	31407 29207	6897 8337	1153 1498	79.60 % 74.81 %	17.48 % 21.35 %	2.92 % 3.84 %
Mail.com	39235 39609	31653 30057	6492 8064	1090 1488	80.68 % 75.88 %	16.55 % 20.36 %	2.78 % 3.76 %
Yandex Mail	39152 38788	30577 28539	7362 8715	1213 1534	78.10 % 73.58 %	18.80 % 22.47 %	3.10 % 3.95 %
GMX Mail	39141 39475	31551 29958	6599 8148	991 1369	80.61 % 75.89 %	16.86 % 20.64 %	2.53 % 3.47 %
Zoho Mail	39141 39145	31974 30157	6142 7605	1025 1383	81.69 % 77.04 %	15.69 % 19.43 %	2.62 % 3.53 %
ProtonMail	39823 39227	32499 30184	6360 7741	964 1302	81.61 % 76.95 %	15.97 % 19.73 %	2.42 % 3.32 %
Custom Mail	38563 39626	32057 30904	5576 7353	930 1369	83.13 % 77.99 %	14.46 % 18.56 %	2.41 % 3.45 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.