Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.418 277.220	216.875 203.589	53.514 64.056	7.029 9.575

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.18 % 73.44 %	19.29 % 23.11 %	2.53 % 3.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	20963 21388	17102 16381	3398 4323	463 684	81.58 % 76.59 %	16.21 % 20.21 %	2.21 % 3.20 %
Elektronics	21605 20803	17022 15426	4069 4672	514 705	78.79 % 74.15 %	18.83 % 22.46 %	2.38 % 3.39 %
Entertainment	21281 21154	16601 15589	4148 4900	532 665	78.01 % 73.69 %	19.49 % 23.16 %	2.50 % 3.14 %
Cosmetics & Beauty	21046 21510	16457 15715	4081 5050	508 745	78.20 % 73.06 %	19.39 % 23.48 %	2.41 % 3.46 %
Food & Drink	21581 21737	17578 16634	3519 4413	484 690	81.45 % 76.52 %	16.31 % 20.30 %	2.24 % 3.17 %
Home & Garden	21231 21237	17306 16281	3425 4247	500 709	81.51 % 76.66 %	16.13 % 20.00 %	2.36 % 3.34 %
Finance	21300 21813	15868 15172	4782 5782	650 859	74.50 % 69.55 %	22.45 % 26.51 %	3.05 % 3.94 %
Health	21085 21577	15846 15191	4622 5633	617 753	75.15 % 70.40 %	21.92 % 26.11 %	2.93 % 3.49 %
Pets	21158 21185	17081 16075	3586 4411	491 699	80.73 % 75.88 %	16.95 % 20.82 %	2.32 % 3.30 %
Sport & Fitness	21547 21526	16577 15542	4388 5199	582 785	76.93 % 72.20 %	20.36 % 24.15 %	2.70 % 3.65 %
Job & Career	21991 21413	16776 15393	4606 5245	609 775	76.29 % 71.89 %	20.94 % 24.49 %	2.77 % 3.62 %
Dating	21021 20741	15243 14105	5203 5835	575 801	72.51 % 68.01 %	24.75 % 28.13 %	2.74 % 3.86 %
Other	21609 21136	17418 16085	3687 4346	504 705	80.61 % 76.10 %	17.06 % 20.56 %	2.33 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27705 27599	20698 19231	6246 7272	761 1096	74.71 % 69.68 %	22.54 % 26.35 %	2.75 % 3.97 %
Outlook Mail	28364 27739	21340 19663	6229 7078	795 998	75.24 % 70.89 %	21.96 % 25.52 %	2.80 % 3.60 %
Yahoo Mail	27218 27676	21264 20289	5225 6401	729 986	78.12 % 73.31 %	19.20 % 23.13 %	2.68 % 3.56 %
AOL Mail	27997 27730	21888 20394	5372 6391	737 945	78.18 % 73.54 %	19.19 % 23.05 %	2.63 % 3.41 %
Mail.com	27894 27970	22100 20832	5094 6194	700 944	79.23 % 74.48 %	18.26 % 22.15 %	2.51 % 3.38 %
Yandex Mail	27787 27193	21265 19526	5748 6632	774 1035	76.53 % 71.81 %	20.69 % 24.39 %	2.79 % 3.81 %
GMX Mail	27592 27764	21649 20491	5289 6393	654 880	78.46 % 73.80 %	19.17 % 23.03 %	2.37 % 3.17 %
Zoho Mail	27534 27612	22054 20819	4821 5879	659 914	80.10 % 75.40 %	17.51 % 21.29 %	2.39 % 3.31 %
ProtonMail	28247 27789	22488 20803	5125 6107	634 879	79.61 % 74.86 %	18.14 % 21.98 %	2.24 % 3.16 %
Custom Mail	27080 28148	22129 21541	4365 5709	586 898	81.72 % 76.53 %	16.12 % 20.28 %	2.16 % 3.19 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.