Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.827 249.787	193.679 181.723	50.051 59.649	6.097 8.415

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 72.75 %	20.03 % 23.88 %	2.44 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18816 19225	15245 14612	3170 4020	401 593	81.02 % 76.01 %	16.85 % 20.91 %	2.13 % 3.08 %
Elektronics	19438 18719	15167 13741	3813 4356	458 622	78.03 % 73.41 %	19.62 % 23.27 %	2.36 % 3.32 %
Entertainment	19145 18991	14818 13856	3876 4545	451 590	77.40 % 72.96 %	20.25 % 23.93 %	2.36 % 3.11 %
Cosmetics & Beauty	18958 19396	14703 14023	3820 4712	435 661	77.56 % 72.30 %	20.15 % 24.29 %	2.29 % 3.41 %
Food & Drink	19454 19677	15734 14943	3293 4121	427 613	80.88 % 75.94 %	16.93 % 20.94 %	2.19 % 3.12 %
Home & Garden	19183 19050	15523 14486	3213 3931	447 633	80.92 % 76.04 %	16.75 % 20.64 %	2.33 % 3.32 %
Finance	19143 19729	14103 13595	4470 5401	570 733	73.67 % 68.91 %	23.35 % 27.38 %	2.98 % 3.72 %
Health	18987 19496	14115 13548	4339 5278	533 670	74.34 % 69.49 %	22.85 % 27.07 %	2.81 % 3.44 %
Pets	18993 19104	15235 14392	3329 4100	429 612	80.21 % 75.34 %	17.53 % 21.46 %	2.26 % 3.20 %
Sport & Fitness	19329 19358	14745 13848	4080 4828	504 682	76.28 % 71.54 %	21.11 % 24.94 %	2.61 % 3.52 %
Job & Career	19859 19303	15038 13754	4295 4861	526 688	75.72 % 71.25 %	21.63 % 25.18 %	2.65 % 3.56 %
Dating	18999 18636	13602 12495	4910 5453	487 688	71.59 % 67.05 %	25.84 % 29.26 %	2.56 % 3.69 %
Other	19523 19103	15651 14430	3443 4043	429 630	80.17 % 75.54 %	17.64 % 21.16 %	2.20 % 3.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25003 24819	18476 17094	5860 6774	667 951	73.90 % 68.87 %	23.44 % 27.29 %	2.67 % 3.83 %
Outlook Mail	25589 24937	19071 17477	5831 6584	687 876	74.53 % 70.08 %	22.79 % 26.40 %	2.68 % 3.51 %
Yahoo Mail	24510 25058	19010 18227	4858 5966	642 865	77.56 % 72.74 %	19.82 % 23.81 %	2.62 % 3.45 %
AOL Mail	25284 24946	19640 18188	5012 5922	632 836	77.68 % 72.91 %	19.82 % 23.74 %	2.50 % 3.35 %
Mail.com	25126 25190	19764 18595	4754 5754	608 841	78.66 % 73.82 %	18.92 % 22.84 %	2.42 % 3.34 %
Yandex Mail	25030 24553	19017 17463	5348 6161	665 929	75.98 % 71.12 %	21.37 % 25.09 %	2.66 % 3.78 %
GMX Mail	24790 24941	19260 18195	4978 5976	552 770	77.69 % 72.95 %	20.08 % 23.96 %	2.23 % 3.09 %
Zoho Mail	24635 24908	19558 18629	4497 5479	580 800	79.39 % 74.79 %	18.25 % 22.00 %	2.35 % 3.21 %
ProtonMail	25553 25043	20159 18567	4841 5716	553 760	78.89 % 74.14 %	18.94 % 22.82 %	2.16 % 3.03 %
Custom Mail	24307 25392	19724 19288	4072 5317	511 787	81.15 % 75.96 %	16.75 % 20.94 %	2.10 % 3.10 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.