Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.234 222.524	170.422 159.994	46.669 55.306	5.143 7.224

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.69 % 71.90 %	21.00 % 24.85 %	2.31 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16864 17097	13539 12853	2973 3722	352 522	80.28 % 75.18 %	17.63 % 21.77 %	2.09 % 3.05 %
Elektronics	17317 16642	13356 12060	3570 4048	391 534	77.13 % 72.47 %	20.62 % 24.32 %	2.26 % 3.21 %
Entertainment	17088 16914	13087 12183	3622 4214	379 517	76.59 % 72.03 %	21.20 % 24.91 %	2.22 % 3.06 %
Cosmetics & Beauty	16823 17252	12891 12317	3557 4372	375 563	76.63 % 71.39 %	21.14 % 25.34 %	2.23 % 3.26 %
Food & Drink	17351 17653	13913 13279	3074 3840	364 534	80.19 % 75.22 %	17.72 % 21.75 %	2.10 % 3.02 %
Home & Garden	17030 17011	13661 12803	2993 3652	376 556	80.22 % 75.26 %	17.57 % 21.47 %	2.21 % 3.27 %
Finance	16979 17585	12352 11966	4162 5015	465 604	72.75 % 68.05 %	24.51 % 28.52 %	2.74 % 3.43 %
Health	16769 17429	12278 11940	4044 4920	447 569	73.22 % 68.51 %	24.12 % 28.23 %	2.67 % 3.26 %
Pets	16858 17000	13408 12690	3085 3781	365 529	79.53 % 74.65 %	18.30 % 22.24 %	2.17 % 3.11 %
Sport & Fitness	17158 17219	12956 12188	3784 4462	418 569	75.51 % 70.78 %	22.05 % 25.91 %	2.44 % 3.30 %
Job & Career	17743 17180	13308 12110	3994 4477	441 593	75.00 % 70.49 %	22.51 % 26.06 %	2.49 % 3.45 %
Dating	16864 16512	11844 10863	4606 5071	414 578	70.23 % 65.79 %	27.31 % 30.71 %	2.45 % 3.50 %
Other	17390 17030	13829 12742	3205 3732	356 556	79.52 % 74.82 %	18.43 % 21.91 %	2.05 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22300 22056	16263 14964	5485 6288	552 804	72.93 % 67.85 %	24.60 % 28.51 %	2.48 % 3.65 %
Outlook Mail	22730 22147	16723 15315	5432 6092	575 740	73.57 % 69.15 %	23.90 % 27.51 %	2.53 % 3.34 %
Yahoo Mail	21722 22455	16688 16180	4486 5531	548 744	76.83 % 72.06 %	20.65 % 24.63 %	2.52 % 3.31 %
AOL Mail	22484 22230	17288 16042	4650 5468	546 720	76.89 % 72.16 %	20.68 % 24.60 %	2.43 % 3.24 %
Mail.com	22377 22540	17446 16471	4419 5341	512 728	77.96 % 73.07 %	19.75 % 23.70 %	2.29 % 3.23 %
Yandex Mail	22215 21835	16712 15366	4948 5675	555 794	75.23 % 70.37 %	22.27 % 25.99 %	2.50 % 3.64 %
GMX Mail	22151 22160	16986 15933	4691 5564	474 663	76.68 % 71.90 %	21.18 % 25.11 %	2.14 % 2.99 %
Zoho Mail	21878 22122	17195 16364	4198 5072	485 686	78.59 % 73.97 %	19.19 % 22.93 %	2.22 % 3.10 %
ProtonMail	22879 22372	17844 16373	4574 5340	461 659	77.99 % 73.19 %	19.99 % 23.87 %	2.01 % 2.95 %
Custom Mail	21498 22607	17277 16986	3786 4935	435 686	80.37 % 75.14 %	17.61 % 21.83 %	2.02 % 3.03 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.