Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
344.984 344.884	273.720 257.236	61.926 75.035	9.338 12.613

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.34 % 74.59 %	17.95 % 21.76 %	2.71 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26249 26532	21688 20562	3951 5067	610 903	82.62 % 77.50 %	15.05 % 19.10 %	2.32 % 3.40 %
Elektronics	26835 26073	21477 19656	4670 5480	688 937	80.03 % 75.39 %	17.40 % 21.02 %	2.56 % 3.59 %
Entertainment	26578 26224	21069 19629	4808 5716	701 879	79.27 % 74.85 %	18.09 % 21.80 %	2.64 % 3.35 %
Cosmetics & Beauty	26217 26807	20809 19897	4732 5914	676 996	79.37 % 74.22 %	18.05 % 22.06 %	2.58 % 3.72 %
Food & Drink	26677 26832	22000 20798	4053 5135	624 899	82.47 % 77.51 %	15.19 % 19.14 %	2.34 % 3.35 %
Home & Garden	26453 26453	21808 20550	3981 4992	664 911	82.44 % 77.68 %	15.05 % 18.87 %	2.51 % 3.44 %
Finance	26420 26992	20051 19143	5513 6728	856 1121	75.89 % 70.92 %	20.87 % 24.93 %	3.24 % 4.15 %
Health	26403 26771	20252 19260	5339 6529	812 982	76.70 % 71.94 %	20.22 % 24.39 %	3.08 % 3.67 %
Pets	26292 26381	21470 20263	4179 5214	643 904	81.66 % 76.81 %	15.89 % 19.76 %	2.45 % 3.43 %
Sport & Fitness	26633 26756	20774 19646	5079 6108	780 1002	78.00 % 73.43 %	19.07 % 22.83 %	2.93 % 3.74 %
Job & Career	27271 26752	21090 19465	5368 6221	813 1066	77.33 % 72.76 %	19.68 % 23.25 %	2.98 % 3.98 %
Dating	26212 25973	19438 18099	5971 6790	803 1084	74.16 % 69.68 %	22.78 % 26.14 %	3.06 % 4.17 %
Other	26744 26338	21794 20268	4282 5141	668 929	81.49 % 76.95 %	16.01 % 19.52 %	2.50 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34587 34315	26332 24428	7234 8477	1021 1410	76.13 % 71.19 %	20.92 % 24.70 %	2.95 % 4.11 %
Outlook Mail	35090 34655	26864 24982	7178 8322	1048 1351	76.56 % 72.09 %	20.46 % 24.01 %	2.99 % 3.90 %
Yahoo Mail	33981 34344	26875 25490	6129 7538	977 1316	79.09 % 74.22 %	18.04 % 21.95 %	2.88 % 3.83 %
AOL Mail	34718 34293	27469 25512	6257 7517	992 1264	79.12 % 74.39 %	18.02 % 21.92 %	2.86 % 3.69 %
Mail.com	34578 34834	27750 26267	5904 7287	924 1280	80.25 % 75.41 %	17.07 % 20.92 %	2.67 % 3.67 %
Yandex Mail	34533 34131	26802 24923	6696 7876	1035 1332	77.61 % 73.02 %	19.39 % 23.08 %	3.00 % 3.90 %
GMX Mail	34379 34651	27486 26077	6047 7418	846 1156	79.95 % 75.26 %	17.59 % 21.41 %	2.46 % 3.34 %
Zoho Mail	34207 34301	27754 26223	5571 6876	882 1202	81.14 % 76.45 %	16.29 % 20.05 %	2.58 % 3.50 %
ProtonMail	35134 34507	28453 26328	5850 7063	831 1116	80.98 % 76.30 %	16.65 % 20.47 %	2.37 % 3.23 %
Custom Mail	33777 34853	27935 27006	5060 6661	782 1186	82.70 % 77.49 %	14.98 % 19.11 %	2.32 % 3.40 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.