Klick-Tipp and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.368 181.459	136.220 127.435	41.458 48.605	3.690 5.419

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 70.23 %	22.86 % 26.79 %	2.03 % 2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13816 13973	10924 10312	2646 3277	246 384	79.07 % 73.80 %	19.15 % 23.45 %	1.78 % 2.75 %
Elektronics	14113 13377	10641 9440	3193 3537	279 400	75.40 % 70.57 %	22.62 % 26.44 %	1.98 % 2.99 %
Entertainment	13920 13677	10431 9609	3215 3689	274 379	74.94 % 70.26 %	23.10 % 26.97 %	1.97 % 2.77 %
Cosmetics & Beauty	13634 14135	10211 9872	3142 3860	281 403	74.89 % 69.84 %	23.05 % 27.31 %	2.06 % 2.85 %
Food & Drink	14239 14527	11223 10728	2743 3393	273 406	78.82 % 73.85 %	19.26 % 23.36 %	1.92 % 2.79 %
Home & Garden	13839 13833	10915 10216	2656 3198	268 419	78.87 % 73.85 %	19.19 % 23.12 %	1.94 % 3.03 %
Finance	13689 14428	9709 9532	3669 4436	311 460	70.93 % 66.07 %	26.80 % 30.75 %	2.27 % 3.19 %
Health	13579 14209	9653 9422	3605 4355	321 432	71.09 % 66.31 %	26.55 % 30.65 %	2.36 % 3.04 %
Pets	13779 13920	10786 10201	2725 3304	268 415	78.28 % 73.28 %	19.78 % 23.74 %	1.94 % 2.98 %
Sport & Fitness	14157 14141	10492 9803	3365 3925	300 413	74.11 % 69.32 %	23.77 % 27.76 %	2.12 % 2.92 %
Job & Career	14544 14032	10704 9701	3512 3902	328 429	73.60 % 69.13 %	24.15 % 27.81 %	2.26 % 3.06 %
Dating	13695 13312	9279 8377	4135 4482	281 453	67.75 % 62.93 %	30.19 % 33.67 %	2.05 % 3.40 %
Other	14364 13895	11252 10222	2852 3247	260 426	78.33 % 73.57 %	19.86 % 23.37 %	1.81 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18113 17964	12868 11820	4872 5550	373 594	71.04 % 65.80 %	26.90 % 30.90 %	2.06 % 3.31 %
Outlook Mail	18636 18157	13391 12222	4832 5374	413 561	71.86 % 67.31 %	25.93 % 29.60 %	2.22 % 3.09 %
Yahoo Mail	17677 18444	13345 13027	3938 4848	394 569	75.49 % 70.63 %	22.28 % 26.28 %	2.23 % 3.09 %
AOL Mail	18325 18110	13845 12799	4091 4766	389 545	75.55 % 70.67 %	22.32 % 26.32 %	2.12 % 3.01 %
Mail.com	18293 18357	14009 13148	3915 4671	369 538	76.58 % 71.62 %	21.40 % 25.45 %	2.02 % 2.93 %
Yandex Mail	18122 17618	13370 12135	4356 4911	396 572	73.78 % 68.88 %	24.04 % 27.87 %	2.19 % 3.25 %
GMX Mail	18080 18084	13507 12641	4221 4948	352 495	74.71 % 69.90 %	23.35 % 27.36 %	1.95 % 2.74 %
Zoho Mail	17812 17923	13724 12971	3737 4436	351 516	77.05 % 72.37 %	20.98 % 24.75 %	1.97 % 2.88 %
ProtonMail	18838 18285	14371 13028	4138 4753	329 504	76.29 % 71.25 %	21.97 % 25.99 %	1.75 % 2.76 %
Custom Mail	17472 18517	13790 13644	3358 4348	324 525	78.93 % 73.68 %	19.22 % 23.48 %	1.85 % 2.84 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.