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CleverReach and Klick-Tipp Email Deliverability Comparison

  CleverReach
  Klick-Tipp

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.897
  222.234
  175.235
  170.422
  42.307
  46.669
  5.355
  5.143

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.62 %
  76.69 %
  18.98 %
  21.00 %
  2.40 %
  2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17244
  16864
  14147
  13539
  2721
  2973
  376
  352
  82.04 %
  80.28 %
  15.78 %
  17.63 %
  2.18 %
  2.09 %
Elektronics
  17288
  17317
  13632
  13356
  3251
  3570
  405
  391
  78.85 %
  77.13 %
  18.80 %
  20.62 %
  2.34 %
  2.26 %
Entertainment
  16887
  17088
  13201
  13087
  3262
  3622
  424
  379
  78.17 %
  76.59 %
  19.32 %
  21.20 %
  2.51 %
  2.22 %
Cosmetics & Beauty
  17094
  16823
  13395
  12891
  3301
  3557
  398
  375
  78.36 %
  76.63 %
  19.31 %
  21.14 %
  2.33 %
  2.23 %
Food & Drink
  17140
  17351
  14080
  13913
  2695
  3074
  365
  364
  82.15 %
  80.19 %
  15.72 %
  17.72 %
  2.13 %
  2.10 %
Home & Garden
  17631
  17030
  14497
  13661
  2737
  2993
  397
  376
  82.22 %
  80.22 %
  15.52 %
  17.57 %
  2.25 %
  2.21 %
Finance
  17196
  16979
  12862
  12352
  3883
  4162
  451
  465
  74.80 %
  72.75 %
  22.58 %
  24.51 %
  2.62 %
  2.74 %
Health
  17132
  16769
  12886
  12278
  3831
  4044
  415
  447
  75.22 %
  73.22 %
  22.36 %
  24.12 %
  2.42 %
  2.67 %
Pets
  16706
  16858
  13619
  13408
  2715
  3085
  372
  365
  81.52 %
  79.53 %
  16.25 %
  18.30 %
  2.23 %
  2.17 %
Sport & Fitness
  17259
  17158
  13384
  12956
  3429
  3784
  446
  418
  77.55 %
  75.51 %
  19.87 %
  22.05 %
  2.58 %
  2.44 %
Job & Career
  17314
  17743
  13405
  13308
  3483
  3994
  426
  441
  77.42 %
  75.00 %
  20.12 %
  22.51 %
  2.46 %
  2.49 %
Dating
  16862
  16864
  12154
  11844
  4236
  4606
  472
  414
  72.08 %
  70.23 %
  25.12 %
  27.31 %
  2.80 %
  2.45 %
Other
  17144
  17390
  13973
  13829
  2763
  3205
  408
  356
  81.50 %
  79.52 %
  16.12 %
  18.43 %
  2.38 %
  2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22668
  22300
  16942
  16263
  5167
  5485
  559
  552
  74.74 %
  72.93 %
  22.79 %
  24.60 %
  2.47 %
  2.48 %
Outlook Mail
  21926
  22730
  16601
  16723
  4749
  5432
  576
  575
  75.71 %
  73.57 %
  21.66 %
  23.90 %
  2.63 %
  2.53 %
Yahoo Mail
  22442
  21722
  17659
  16688
  4202
  4486
  581
  548
  78.69 %
  76.83 %
  18.72 %
  20.65 %
  2.59 %
  2.52 %
AOL Mail
  22065
  22484
  17391
  17288
  4127
  4650
  547
  546
  78.82 %
  76.89 %
  18.70 %
  20.68 %
  2.48 %
  2.43 %
Mail.com
  22539
  22377
  18019
  17446
  4009
  4419
  511
  512
  79.95 %
  77.96 %
  17.79 %
  19.75 %
  2.27 %
  2.29 %
Yandex Mail
  22250
  22215
  17190
  16712
  4463
  4948
  597
  555
  77.26 %
  75.23 %
  20.06 %
  22.27 %
  2.68 %
  2.50 %
GMX Mail
  22121
  22151
  17374
  16986
  4246
  4691
  501
  474
  78.54 %
  76.68 %
  19.19 %
  21.18 %
  2.26 %
  2.14 %
Zoho Mail
  21975
  21878
  17723
  17195
  3738
  4198
  514
  485
  80.65 %
  78.59 %
  17.01 %
  19.19 %
  2.34 %
  2.22 %
ProtonMail
  22271
  22879
  17793
  17844
  3984
  4574
  494
  461
  79.89 %
  77.99 %
  17.89 %
  19.99 %
  2.22 %
  2.01 %
Custom Mail
  22640
  21498
  18543
  17277
  3622
  3786
  475
  435
  81.90 %
  80.37 %
  16.00 %
  17.61 %
  2.10 %
  2.02 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.