CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.114 112.992	83.440 78.630	28.971 33.006	1.703 1.356

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
73.12 % 69.59 %	25.39 % 29.21 %	1.49 % 1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8848 8618	6862 6405	1855 2114	131 99	77.55 % 74.32 %	20.97 % 24.53 %	1.48 % 1.15 %
Elektronics	8966 8683	6519 6003	2312 2578	135 102	72.71 % 69.14 %	25.79 % 29.69 %	1.51 % 1.17 %
Entertainment	8606 8610	6248 5943	2227 2559	131 108	72.60 % 69.02 %	25.88 % 29.72 %	1.52 % 1.25 %
Cosmetics & Beauty	8819 8317	6412 5742	2278 2474	129 101	72.71 % 69.04 %	25.83 % 29.75 %	1.46 % 1.21 %
Food & Drink	8838 8922	6860 6626	1847 2184	131 112	77.62 % 74.27 %	20.90 % 24.48 %	1.48 % 1.26 %
Home & Garden	9013 8650	7030 6431	1846 2110	137 109	78.00 % 74.35 %	20.48 % 24.39 %	1.52 % 1.26 %
Finance	8644 8362	5859 5375	2661 2894	124 93	67.78 % 64.28 %	30.78 % 34.61 %	1.43 % 1.11 %
Health	8817 8399	5956 5383	2722 2910	139 106	67.55 % 64.09 %	30.87 % 34.65 %	1.58 % 1.26 %
Pets	8471 8612	6581 6375	1767 2134	123 103	77.69 % 74.02 %	20.86 % 24.78 %	1.45 % 1.20 %
Sport & Fitness	9032 8954	6548 6185	2341 2660	143 109	72.50 % 69.08 %	25.92 % 29.71 %	1.58 % 1.22 %
Job & Career	8753 9263	6377 6402	2250 2749	126 112	72.86 % 69.11 %	25.71 % 29.68 %	1.44 % 1.21 %
Dating	8630 8573	5435 5075	3070 3398	125 100	62.98 % 59.20 %	35.57 % 39.64 %	1.45 % 1.17 %
Other	8677 9029	6753 6685	1795 2242	129 102	77.83 % 74.04 %	20.69 % 24.83 %	1.49 % 1.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11847 11261	8025 7213	3653 3913	169 135	67.74 % 64.05 %	30.83 % 34.75 %	1.43 % 1.20 %
Outlook Mail	11087 11659	7694 7658	3234 3856	159 145	69.40 % 65.68 %	29.17 % 33.07 %	1.43 % 1.24 %
Yahoo Mail	11681 10894	8709 7713	2800 3042	172 139	74.56 % 70.80 %	23.97 % 27.92 %	1.47 % 1.28 %
AOL Mail	11339 11520	8436 8181	2730 3201	173 138	74.40 % 71.02 %	24.08 % 27.79 %	1.53 % 1.20 %
Mail.com	11577 11497	8717 8276	2688 3085	172 136	75.30 % 71.98 %	23.22 % 26.83 %	1.49 % 1.18 %
Yandex Mail	11086 11252	8023 7737	2896 3384	167 131	72.37 % 68.76 %	26.12 % 30.07 %	1.51 % 1.16 %
GMX Mail	11225 11185	8016 7587	3045 3456	164 142	71.41 % 67.83 %	27.13 % 30.90 %	1.46 % 1.27 %
Zoho Mail	11070 10993	8363 7888	2540 2979	167 126	75.55 % 71.75 %	22.94 % 27.10 %	1.51 % 1.15 %
ProtonMail	11441 11995	8381 8434	2883 3428	177 133	73.25 % 70.31 %	25.20 % 28.58 %	1.55 % 1.11 %
Custom Mail	11761 10736	9076 7943	2502 2662	183 131	77.17 % 73.98 %	21.27 % 24.80 %	1.56 % 1.22 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.