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CleverReach and Klick-Tipp Email Deliverability Comparison

  CleverReach
  Klick-Tipp

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.371
  249.827
  198.438
  193.679
  45.670
  50.051
  6.263
  6.097

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.26 %
  77.53 %
  18.24 %
  20.03 %
  2.50 %
  2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19291
  18816
  15924
  15245
  2932
  3170
  435
  401
  82.55 %
  81.02 %
  15.20 %
  16.85 %
  2.25 %
  2.13 %
Elektronics
  19330
  19438
  15382
  15167
  3485
  3813
  463
  458
  79.58 %
  78.03 %
  18.03 %
  19.62 %
  2.40 %
  2.36 %
Entertainment
  19026
  19145
  14999
  14818
  3524
  3876
  503
  451
  78.83 %
  77.40 %
  18.52 %
  20.25 %
  2.64 %
  2.36 %
Cosmetics & Beauty
  19187
  18958
  15141
  14703
  3561
  3820
  485
  435
  78.91 %
  77.56 %
  18.56 %
  20.15 %
  2.53 %
  2.29 %
Food & Drink
  19191
  19454
  15864
  15734
  2902
  3293
  425
  427
  82.66 %
  80.88 %
  15.12 %
  16.93 %
  2.21 %
  2.19 %
Home & Garden
  19765
  19183
  16361
  15523
  2956
  3213
  448
  447
  82.78 %
  80.92 %
  14.96 %
  16.75 %
  2.27 %
  2.33 %
Finance
  19303
  19143
  14593
  14103
  4182
  4470
  528
  570
  75.60 %
  73.67 %
  21.67 %
  23.35 %
  2.74 %
  2.98 %
Health
  19237
  18987
  14636
  14115
  4115
  4339
  486
  533
  76.08 %
  74.34 %
  21.39 %
  22.85 %
  2.53 %
  2.81 %
Pets
  18931
  18993
  15528
  15235
  2964
  3329
  439
  429
  82.02 %
  80.21 %
  15.66 %
  17.53 %
  2.32 %
  2.26 %
Sport & Fitness
  19361
  19329
  15128
  14745
  3711
  4080
  522
  504
  78.14 %
  76.28 %
  19.17 %
  21.11 %
  2.70 %
  2.61 %
Job & Career
  19411
  19859
  15121
  15038
  3788
  4295
  502
  526
  77.90 %
  75.72 %
  19.51 %
  21.63 %
  2.59 %
  2.65 %
Dating
  19054
  18999
  13950
  13602
  4545
  4910
  559
  487
  73.21 %
  71.59 %
  23.85 %
  25.84 %
  2.93 %
  2.56 %
Other
  19284
  19523
  15811
  15651
  3005
  3443
  468
  429
  81.99 %
  80.17 %
  15.58 %
  17.64 %
  2.43 %
  2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25317
  25003
  19129
  18476
  5544
  5860
  644
  667
  75.56 %
  73.90 %
  21.90 %
  23.44 %
  2.54 %
  2.67 %
Outlook Mail
  24615
  25589
  18819
  19071
  5121
  5831
  675
  687
  76.45 %
  74.53 %
  20.80 %
  22.79 %
  2.74 %
  2.68 %
Yahoo Mail
  25163
  24510
  19926
  19010
  4557
  4858
  680
  642
  79.19 %
  77.56 %
  18.11 %
  19.82 %
  2.70 %
  2.62 %
AOL Mail
  24751
  25284
  19638
  19640
  4479
  5012
  634
  632
  79.34 %
  77.68 %
  18.10 %
  19.82 %
  2.56 %
  2.50 %
Mail.com
  25297
  25126
  20345
  19764
  4334
  4754
  618
  608
  80.42 %
  78.66 %
  17.13 %
  18.92 %
  2.44 %
  2.42 %
Yandex Mail
  25114
  25030
  19548
  19017
  4857
  5348
  709
  665
  77.84 %
  75.98 %
  19.34 %
  21.37 %
  2.82 %
  2.66 %
GMX Mail
  24888
  24790
  19744
  19260
  4561
  4978
  583
  552
  79.33 %
  77.69 %
  18.33 %
  20.08 %
  2.34 %
  2.23 %
Zoho Mail
  24753
  24635
  20104
  19558
  4048
  4497
  601
  580
  81.22 %
  79.39 %
  16.35 %
  18.25 %
  2.43 %
  2.35 %
ProtonMail
  25055
  25553
  20218
  20159
  4262
  4841
  575
  553
  80.69 %
  78.89 %
  17.01 %
  18.94 %
  2.29 %
  2.16 %
Custom Mail
  25418
  24307
  20967
  19724
  3907
  4072
  544
  511
  82.49 %
  81.15 %
  15.37 %
  16.75 %
  2.14 %
  2.10 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.