CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.419 304.430	244.944 239.673	52.330 56.830	8.145 7.927

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.20 % 78.73 %	17.13 % 18.67 %	2.67 % 2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23598 23092	19684 18951	3360 3620	554 521	83.41 % 82.07 %	14.24 % 15.68 %	2.35 % 2.26 %
Elektronics	23459 23661	18906 18780	3952 4300	601 581	80.59 % 79.37 %	16.85 % 18.17 %	2.56 % 2.46 %
Entertainment	23344 23391	18642 18384	4050 4408	652 599	79.86 % 78.59 %	17.35 % 18.84 %	2.79 % 2.56 %
Cosmetics & Beauty	23512 23126	18819 18208	4087 4340	606 578	80.04 % 78.73 %	17.38 % 18.77 %	2.58 % 2.50 %
Food & Drink	23392 23638	19517 19375	3332 3729	543 534	83.43 % 81.97 %	14.24 % 15.78 %	2.32 % 2.26 %
Home & Garden	23904 23361	19963 19144	3378 3652	563 565	83.51 % 81.95 %	14.13 % 15.63 %	2.36 % 2.42 %
Finance	23558 23304	18086 17516	4784 5064	688 724	76.77 % 75.16 %	20.31 % 21.73 %	2.92 % 3.11 %
Health	23500 23172	18179 17582	4677 4898	644 692	77.36 % 75.88 %	19.90 % 21.14 %	2.74 % 2.99 %
Pets	23130 23238	19095 18867	3441 3820	594 551	82.56 % 81.19 %	14.88 % 16.44 %	2.57 % 2.37 %
Sport & Fitness	23714 23543	18759 18228	4286 4655	669 660	79.11 % 77.42 %	18.07 % 19.77 %	2.82 % 2.80 %
Job & Career	23639 24092	18568 18483	4386 4908	685 701	78.55 % 76.72 %	18.55 % 20.37 %	2.90 % 2.91 %
Dating	23316 23102	17439 16944	5140 5507	737 651	74.79 % 73.34 %	22.04 % 23.84 %	3.16 % 2.82 %
Other	23353 23710	19287 19211	3457 3929	609 570	82.59 % 81.02 %	14.80 % 16.57 %	2.61 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30828 30500	23674 22994	6310 6644	844 862	76.79 % 75.39 %	20.47 % 21.78 %	2.74 % 2.83 %
Outlook Mail	30148 31065	23367 23571	5886 6605	895 889	77.51 % 75.88 %	19.52 % 21.26 %	2.97 % 2.86 %
Yahoo Mail	30718 29943	24557 23527	5275 5583	886 833	79.94 % 78.57 %	17.17 % 18.65 %	2.88 % 2.78 %
AOL Mail	30150 30662	24147 24103	5178 5723	825 836	80.09 % 78.61 %	17.17 % 18.66 %	2.74 % 2.73 %
Mail.com	30750 30523	24953 24331	4988 5406	809 786	81.15 % 79.71 %	16.22 % 17.71 %	2.63 % 2.58 %
Yandex Mail	30601 30472	24071 23485	5615 6120	915 867	78.66 % 77.07 %	18.35 % 20.08 %	2.99 % 2.85 %
GMX Mail	30431 30328	24517 23994	5159 5589	755 745	80.57 % 79.12 %	16.95 % 18.43 %	2.48 % 2.46 %
Zoho Mail	30274 30172	24866 24323	4644 5115	764 734	82.14 % 80.61 %	15.34 % 16.95 %	2.52 % 2.43 %
ProtonMail	30510 30919	24962 24811	4806 5399	742 709	81.82 % 80.25 %	15.75 % 17.46 %	2.43 % 2.29 %
Custom Mail	31009 29846	25830 24534	4469 4646	710 666	83.30 % 82.20 %	14.41 % 15.57 %	2.29 % 2.23 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.