CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.732 277.418	221.620 216.875	48.918 53.514	7.194 7.029

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.80 % 78.18 %	17.61 % 19.29 %	2.59 % 2.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21465 20963	17812 17102	3148 3398	505 463	82.98 % 81.58 %	14.67 % 16.21 %	2.35 % 2.21 %
Elektronics	21400 21605	17164 17022	3714 4069	522 514	80.21 % 78.79 %	17.36 % 18.83 %	2.44 % 2.38 %
Entertainment	21133 21281	16785 16601	3772 4148	576 532	79.43 % 78.01 %	17.85 % 19.49 %	2.73 % 2.50 %
Cosmetics & Beauty	21324 21046	16974 16457	3810 4081	540 508	79.60 % 78.20 %	17.87 % 19.39 %	2.53 % 2.41 %
Food & Drink	21268 21581	17675 17578	3112 3519	481 484	83.11 % 81.45 %	14.63 % 16.31 %	2.26 % 2.24 %
Home & Garden	21818 21231	18147 17306	3160 3425	511 500	83.17 % 81.51 %	14.48 % 16.13 %	2.34 % 2.36 %
Finance	21423 21300	16329 15868	4479 4782	615 650	76.22 % 74.50 %	20.91 % 22.45 %	2.87 % 3.05 %
Health	21395 21085	16435 15846	4396 4622	564 617	76.82 % 75.15 %	20.55 % 21.92 %	2.64 % 2.93 %
Pets	21003 21158	17294 17081	3191 3586	518 491	82.34 % 80.73 %	15.19 % 16.95 %	2.47 % 2.32 %
Sport & Fitness	21507 21547	16922 16577	3996 4388	589 582	78.68 % 76.93 %	18.58 % 20.36 %	2.74 % 2.70 %
Job & Career	21453 21991	16793 16776	4074 4606	586 609	78.28 % 76.29 %	18.99 % 20.94 %	2.73 % 2.77 %
Dating	21213 21021	15722 15243	4840 5203	651 575	74.11 % 72.51 %	22.82 % 24.75 %	3.07 % 2.74 %
Other	21330 21609	17568 17418	3226 3687	536 504	82.36 % 80.61 %	15.12 % 17.06 %	2.51 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28038 27705	21384 20698	5919 6246	735 761	76.27 % 74.71 %	21.11 % 22.54 %	2.62 % 2.75 %
Outlook Mail	27372 28364	21085 21340	5499 6229	788 795	77.03 % 75.24 %	20.09 % 21.96 %	2.88 % 2.80 %
Yahoo Mail	27982 27218	22274 21264	4916 5225	792 729	79.60 % 78.12 %	17.57 % 19.20 %	2.83 % 2.68 %
AOL Mail	27390 27997	21857 21888	4812 5372	721 737	79.80 % 78.18 %	17.57 % 19.19 %	2.63 % 2.63 %
Mail.com	27940 27894	22585 22100	4644 5094	711 700	80.83 % 79.23 %	16.62 % 18.26 %	2.54 % 2.51 %
Yandex Mail	27780 27787	21750 21265	5217 5748	813 774	78.29 % 76.53 %	18.78 % 20.69 %	2.93 % 2.79 %
GMX Mail	27684 27592	22159 21649	4858 5289	667 654	80.04 % 78.46 %	17.55 % 19.17 %	2.41 % 2.37 %
Zoho Mail	27511 27534	22492 22054	4341 4821	678 659	81.76 % 80.10 %	15.78 % 17.51 %	2.46 % 2.39 %
ProtonMail	27775 28247	22594 22488	4528 5125	653 634	81.35 % 79.61 %	16.30 % 18.14 %	2.35 % 2.24 %
Custom Mail	28260 27080	23440 22129	4184 4365	636 586	82.94 % 81.72 %	14.81 % 16.12 %	2.25 % 2.16 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.