CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.264 401.512	326.348 320.777	64.458 69.371	11.458 11.364

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 79.89 %	16.02 % 17.28 %	2.85 % 2.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31050 30677	26131 25493	4142 4450	777 734	84.16 % 83.10 %	13.34 % 14.51 %	2.50 % 2.39 %
Elektronics	30713 31201	25095 25145	4787 5203	831 853	81.71 % 80.59 %	15.59 % 16.68 %	2.71 % 2.73 %
Entertainment	30828 30912	24914 24662	4995 5384	919 866	80.82 % 79.78 %	16.20 % 17.42 %	2.98 % 2.80 %
Cosmetics & Beauty	30787 30514	24924 24388	5002 5305	861 821	80.96 % 79.92 %	16.25 % 17.39 %	2.80 % 2.69 %
Food & Drink	30734 30913	25874 25635	4107 4525	753 753	84.19 % 82.93 %	13.36 % 14.64 %	2.45 % 2.44 %
Home & Garden	31489 30943	26531 25645	4180 4490	778 808	84.25 % 82.88 %	13.27 % 14.51 %	2.47 % 2.61 %
Finance	30905 30662	24092 23480	5854 6158	959 1024	77.96 % 76.58 %	18.94 % 20.08 %	3.10 % 3.34 %
Health	31010 30761	24371 23816	5702 5967	937 978	78.59 % 77.42 %	18.39 % 19.40 %	3.02 % 3.18 %
Pets	30542 30603	25400 25112	4301 4700	841 791	83.16 % 82.06 %	14.08 % 15.36 %	2.75 % 2.58 %
Sport & Fitness	31140 31070	24912 24399	5298 5714	930 957	80.00 % 78.53 %	17.01 % 18.39 %	2.99 % 3.08 %
Job & Career	31255 31686	24758 24658	5509 6043	988 985	79.21 % 77.82 %	17.63 % 19.07 %	3.16 % 3.11 %
Dating	30956 30454	23628 22849	6260 6610	1068 995	76.33 % 75.03 %	20.22 % 21.70 %	3.45 % 3.27 %
Other	30855 31116	25718 25495	4321 4822	816 799	83.35 % 81.94 %	14.00 % 15.50 %	2.64 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40230 40011	31344 30713	7673 8062	1213 1236	77.91 % 76.76 %	19.07 % 20.15 %	3.02 % 3.09 %
Outlook Mail	39575 40526	31077 31250	7224 7998	1274 1278	78.53 % 77.11 %	18.25 % 19.74 %	3.22 % 3.15 %
Yahoo Mail	40083 39685	32344 31562	6510 6911	1229 1212	80.69 % 79.53 %	16.24 % 17.41 %	3.07 % 3.05 %
AOL Mail	39634 40152	32042 31961	6420 7006	1172 1185	80.84 % 79.60 %	16.20 % 17.45 %	2.96 % 2.95 %
Mail.com	40375 39948	33058 32229	6176 6593	1141 1126	81.88 % 80.68 %	15.30 % 16.50 %	2.83 % 2.82 %
Yandex Mail	40136 39834	31907 31119	6964 7476	1265 1239	79.50 % 78.12 %	17.35 % 18.77 %	3.15 % 3.11 %
GMX Mail	40043 39812	32785 32103	6240 6693	1018 1016	81.87 % 80.64 %	15.58 % 16.81 %	2.54 % 2.55 %
Zoho Mail	39760 39835	32977 32556	5713 6231	1070 1048	82.94 % 81.73 %	14.37 % 15.64 %	2.69 % 2.63 %
ProtonMail	39849 40479	33044 33052	5789 6444	1016 983	82.92 % 81.65 %	14.53 % 15.92 %	2.55 % 2.43 %
Custom Mail	40464 39241	34006 32625	5470 5660	988 956	84.04 % 83.14 %	13.52 % 14.42 %	2.44 % 2.44 %
iCloud Mail	680 628	525 470	115 117	40 41	77.21 % 74.84 %	16.91 % 18.63 %	5.88 % 6.53 %
Tuta	696 700	601 580	84 96	11 24	86.35 % 82.86 %	12.07 % 13.71 %	1.58 % 3.43 %
Juno.com	739 661	638 557	80 84	21 20	86.33 % 84.27 %	10.83 % 12.71 %	2.84 % 3.03 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.