CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.897 222.234	175.235 170.422	42.307 46.669	5.355 5.143

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.62 % 76.69 %	18.98 % 21.00 %	2.40 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17244 16864	14147 13539	2721 2973	376 352	82.04 % 80.28 %	15.78 % 17.63 %	2.18 % 2.09 %
Elektronics	17288 17317	13632 13356	3251 3570	405 391	78.85 % 77.13 %	18.80 % 20.62 %	2.34 % 2.26 %
Entertainment	16887 17088	13201 13087	3262 3622	424 379	78.17 % 76.59 %	19.32 % 21.20 %	2.51 % 2.22 %
Cosmetics & Beauty	17094 16823	13395 12891	3301 3557	398 375	78.36 % 76.63 %	19.31 % 21.14 %	2.33 % 2.23 %
Food & Drink	17140 17351	14080 13913	2695 3074	365 364	82.15 % 80.19 %	15.72 % 17.72 %	2.13 % 2.10 %
Home & Garden	17631 17030	14497 13661	2737 2993	397 376	82.22 % 80.22 %	15.52 % 17.57 %	2.25 % 2.21 %
Finance	17196 16979	12862 12352	3883 4162	451 465	74.80 % 72.75 %	22.58 % 24.51 %	2.62 % 2.74 %
Health	17132 16769	12886 12278	3831 4044	415 447	75.22 % 73.22 %	22.36 % 24.12 %	2.42 % 2.67 %
Pets	16706 16858	13619 13408	2715 3085	372 365	81.52 % 79.53 %	16.25 % 18.30 %	2.23 % 2.17 %
Sport & Fitness	17259 17158	13384 12956	3429 3784	446 418	77.55 % 75.51 %	19.87 % 22.05 %	2.58 % 2.44 %
Job & Career	17314 17743	13405 13308	3483 3994	426 441	77.42 % 75.00 %	20.12 % 22.51 %	2.46 % 2.49 %
Dating	16862 16864	12154 11844	4236 4606	472 414	72.08 % 70.23 %	25.12 % 27.31 %	2.80 % 2.45 %
Other	17144 17390	13973 13829	2763 3205	408 356	81.50 % 79.52 %	16.12 % 18.43 %	2.38 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22668 22300	16942 16263	5167 5485	559 552	74.74 % 72.93 %	22.79 % 24.60 %	2.47 % 2.48 %
Outlook Mail	21926 22730	16601 16723	4749 5432	576 575	75.71 % 73.57 %	21.66 % 23.90 %	2.63 % 2.53 %
Yahoo Mail	22442 21722	17659 16688	4202 4486	581 548	78.69 % 76.83 %	18.72 % 20.65 %	2.59 % 2.52 %
AOL Mail	22065 22484	17391 17288	4127 4650	547 546	78.82 % 76.89 %	18.70 % 20.68 %	2.48 % 2.43 %
Mail.com	22539 22377	18019 17446	4009 4419	511 512	79.95 % 77.96 %	17.79 % 19.75 %	2.27 % 2.29 %
Yandex Mail	22250 22215	17190 16712	4463 4948	597 555	77.26 % 75.23 %	20.06 % 22.27 %	2.68 % 2.50 %
GMX Mail	22121 22151	17374 16986	4246 4691	501 474	78.54 % 76.68 %	19.19 % 21.18 %	2.26 % 2.14 %
Zoho Mail	21975 21878	17723 17195	3738 4198	514 485	80.65 % 78.59 %	17.01 % 19.19 %	2.34 % 2.22 %
ProtonMail	22271 22879	17793 17844	3984 4574	494 461	79.89 % 77.99 %	17.89 % 19.99 %	2.22 % 2.01 %
Custom Mail	22640 21498	18543 17277	3622 3786	475 435	81.90 % 80.37 %	16.00 % 17.61 %	2.10 % 2.02 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.