CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.371 249.827	198.438 193.679	45.670 50.051	6.263 6.097

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.26 % 77.53 %	18.24 % 20.03 %	2.50 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19291 18816	15924 15245	2932 3170	435 401	82.55 % 81.02 %	15.20 % 16.85 %	2.25 % 2.13 %
Elektronics	19330 19438	15382 15167	3485 3813	463 458	79.58 % 78.03 %	18.03 % 19.62 %	2.40 % 2.36 %
Entertainment	19026 19145	14999 14818	3524 3876	503 451	78.83 % 77.40 %	18.52 % 20.25 %	2.64 % 2.36 %
Cosmetics & Beauty	19187 18958	15141 14703	3561 3820	485 435	78.91 % 77.56 %	18.56 % 20.15 %	2.53 % 2.29 %
Food & Drink	19191 19454	15864 15734	2902 3293	425 427	82.66 % 80.88 %	15.12 % 16.93 %	2.21 % 2.19 %
Home & Garden	19765 19183	16361 15523	2956 3213	448 447	82.78 % 80.92 %	14.96 % 16.75 %	2.27 % 2.33 %
Finance	19303 19143	14593 14103	4182 4470	528 570	75.60 % 73.67 %	21.67 % 23.35 %	2.74 % 2.98 %
Health	19237 18987	14636 14115	4115 4339	486 533	76.08 % 74.34 %	21.39 % 22.85 %	2.53 % 2.81 %
Pets	18931 18993	15528 15235	2964 3329	439 429	82.02 % 80.21 %	15.66 % 17.53 %	2.32 % 2.26 %
Sport & Fitness	19361 19329	15128 14745	3711 4080	522 504	78.14 % 76.28 %	19.17 % 21.11 %	2.70 % 2.61 %
Job & Career	19411 19859	15121 15038	3788 4295	502 526	77.90 % 75.72 %	19.51 % 21.63 %	2.59 % 2.65 %
Dating	19054 18999	13950 13602	4545 4910	559 487	73.21 % 71.59 %	23.85 % 25.84 %	2.93 % 2.56 %
Other	19284 19523	15811 15651	3005 3443	468 429	81.99 % 80.17 %	15.58 % 17.64 %	2.43 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25317 25003	19129 18476	5544 5860	644 667	75.56 % 73.90 %	21.90 % 23.44 %	2.54 % 2.67 %
Outlook Mail	24615 25589	18819 19071	5121 5831	675 687	76.45 % 74.53 %	20.80 % 22.79 %	2.74 % 2.68 %
Yahoo Mail	25163 24510	19926 19010	4557 4858	680 642	79.19 % 77.56 %	18.11 % 19.82 %	2.70 % 2.62 %
AOL Mail	24751 25284	19638 19640	4479 5012	634 632	79.34 % 77.68 %	18.10 % 19.82 %	2.56 % 2.50 %
Mail.com	25297 25126	20345 19764	4334 4754	618 608	80.42 % 78.66 %	17.13 % 18.92 %	2.44 % 2.42 %
Yandex Mail	25114 25030	19548 19017	4857 5348	709 665	77.84 % 75.98 %	19.34 % 21.37 %	2.82 % 2.66 %
GMX Mail	24888 24790	19744 19260	4561 4978	583 552	79.33 % 77.69 %	18.33 % 20.08 %	2.34 % 2.23 %
Zoho Mail	24753 24635	20104 19558	4048 4497	601 580	81.22 % 79.39 %	16.35 % 18.25 %	2.43 % 2.35 %
ProtonMail	25055 25553	20218 20159	4262 4841	575 553	80.69 % 78.89 %	17.01 % 18.94 %	2.29 % 2.16 %
Custom Mail	25418 24307	20967 19724	3907 4072	544 511	82.49 % 81.15 %	15.37 % 16.75 %	2.14 % 2.10 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.