CleverReach and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.216 181.368	140.819 136.220	37.382 41.458	4.015 3.690

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.28 % 75.11 %	20.52 % 22.86 %	2.20 % 2.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14075 13816	11396 10924	2401 2646	278 246	80.97 % 79.07 %	17.06 % 19.15 %	1.98 % 1.78 %
Elektronics	14178 14113	10954 10641	2906 3193	318 279	77.26 % 75.40 %	20.50 % 22.62 %	2.24 % 1.98 %
Entertainment	13823 13920	10632 10431	2881 3215	310 274	76.92 % 74.94 %	20.84 % 23.10 %	2.24 % 1.97 %
Cosmetics & Beauty	14022 13634	10789 10211	2924 3142	309 281	76.94 % 74.89 %	20.85 % 23.05 %	2.20 % 2.06 %
Food & Drink	14039 14239	11375 11223	2384 2743	280 273	81.02 % 78.82 %	16.98 % 19.26 %	1.99 % 1.92 %
Home & Garden	14456 13839	11741 10915	2418 2656	297 268	81.22 % 78.87 %	16.73 % 19.19 %	2.05 % 1.94 %
Finance	13929 13689	10173 9709	3424 3669	332 311	73.03 % 70.93 %	24.58 % 26.80 %	2.38 % 2.27 %
Health	14053 13579	10310 9653	3420 3605	323 321	73.37 % 71.09 %	24.34 % 26.55 %	2.30 % 2.36 %
Pets	13586 13779	10952 10786	2364 2725	270 268	80.61 % 78.28 %	17.40 % 19.78 %	1.99 % 1.94 %
Sport & Fitness	14266 14157	10885 10492	3036 3365	345 300	76.30 % 74.11 %	21.28 % 23.77 %	2.42 % 2.12 %
Job & Career	14132 14544	10789 10704	3030 3512	313 328	76.34 % 73.60 %	21.44 % 24.15 %	2.21 % 2.26 %
Dating	13730 13695	9605 9279	3793 4135	332 281	69.96 % 67.75 %	27.63 % 30.19 %	2.42 % 2.05 %
Other	13927 14364	11218 11252	2401 2852	308 260	80.55 % 78.33 %	17.24 % 19.86 %	2.21 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18592 18113	13568 12868	4604 4872	420 373	72.98 % 71.04 %	24.76 % 26.90 %	2.26 % 2.06 %
Outlook Mail	17896 18636	13271 13391	4201 4832	424 413	74.16 % 71.86 %	23.47 % 25.93 %	2.37 % 2.22 %
Yahoo Mail	18427 17677	14321 13345	3680 3938	426 394	77.72 % 75.49 %	19.97 % 22.28 %	2.31 % 2.23 %
AOL Mail	18042 18325	14031 13845	3610 4091	401 389	77.77 % 75.55 %	20.01 % 22.32 %	2.22 % 2.12 %
Mail.com	18458 18293	14540 14009	3521 3915	397 369	78.77 % 76.58 %	19.08 % 21.40 %	2.15 % 2.02 %
Yandex Mail	18000 18122	13682 13370	3879 4356	439 396	76.01 % 73.78 %	21.55 % 24.04 %	2.44 % 2.19 %
GMX Mail	18053 18080	13874 13507	3801 4221	378 352	76.85 % 74.71 %	21.05 % 23.35 %	2.09 % 1.95 %
Zoho Mail	17925 17812	14241 13724	3293 3737	391 351	79.45 % 77.05 %	18.37 % 20.98 %	2.18 % 1.97 %
ProtonMail	18288 18838	14326 14371	3589 4138	373 329	78.34 % 76.29 %	19.62 % 21.97 %	2.04 % 1.75 %
Custom Mail	18535 17472	14965 13790	3204 3358	366 324	80.74 % 78.93 %	17.29 % 19.22 %	1.97 % 1.85 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.