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CampaignMonitor and Klick-Tipp Email Deliverability Comparison

  CampaignMonitor
  Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  222.234
  170.448
  170.422
  46.967
  46.669
  5.499
  5.143

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  76.69 %
  21.07 %
  21.00 %
  2.47 %
  2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  16864
  13525
  13539
  2977
  2973
  359
  352
  80.21 %
  80.28 %
  17.66 %
  17.63 %
  2.13 %
  2.09 %
Elektronics
  17340
  17317
  13309
  13356
  3600
  3570
  431
  391
  76.75 %
  77.13 %
  20.76 %
  20.62 %
  2.49 %
  2.26 %
Entertainment
  17152
  17088
  13093
  13087
  3656
  3622
  403
  379
  76.34 %
  76.59 %
  21.32 %
  21.20 %
  2.35 %
  2.22 %
Cosmetics & Beauty
  17403
  16823
  13217
  12891
  3753
  3557
  433
  375
  75.95 %
  76.63 %
  21.57 %
  21.14 %
  2.49 %
  2.23 %
Food & Drink
  17588
  17351
  14042
  13913
  3151
  3074
  395
  364
  79.84 %
  80.19 %
  17.92 %
  17.72 %
  2.25 %
  2.10 %
Home & Garden
  17033
  17030
  13662
  13661
  3004
  2993
  367
  376
  80.21 %
  80.22 %
  17.64 %
  17.57 %
  2.15 %
  2.21 %
Finance
  16977
  16979
  12299
  12352
  4197
  4162
  481
  465
  72.45 %
  72.75 %
  24.72 %
  24.51 %
  2.83 %
  2.74 %
Health
  17169
  16769
  12528
  12278
  4185
  4044
  456
  447
  72.97 %
  73.22 %
  24.38 %
  24.12 %
  2.66 %
  2.67 %
Pets
  17110
  16858
  13535
  13408
  3150
  3085
  425
  365
  79.11 %
  79.53 %
  18.41 %
  18.30 %
  2.48 %
  2.17 %
Sport & Fitness
  17069
  17158
  12911
  12956
  3709
  3784
  449
  418
  75.64 %
  75.51 %
  21.73 %
  22.05 %
  2.63 %
  2.44 %
Job & Career
  16912
  17743
  12685
  13308
  3763
  3994
  464
  441
  75.01 %
  75.00 %
  22.25 %
  22.51 %
  2.74 %
  2.49 %
Dating
  17204
  16864
  12053
  11844
  4717
  4606
  434
  414
  70.06 %
  70.23 %
  27.42 %
  27.31 %
  2.52 %
  2.45 %
Other
  17096
  17390
  13589
  13829
  3105
  3205
  402
  356
  79.49 %
  79.52 %
  18.16 %
  18.43 %
  2.35 %
  2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  22300
  16388
  16263
  5695
  5485
  621
  552
  72.18 %
  72.93 %
  25.08 %
  24.60 %
  2.74 %
  2.48 %
Outlook Mail
  22192
  22730
  16389
  16723
  5217
  5432
  586
  575
  73.85 %
  73.57 %
  23.51 %
  23.90 %
  2.64 %
  2.53 %
Yahoo Mail
  22315
  21722
  17120
  16688
  4649
  4486
  546
  548
  76.72 %
  76.83 %
  20.83 %
  20.65 %
  2.45 %
  2.52 %
AOL Mail
  22248
  22484
  17095
  17288
  4599
  4650
  554
  546
  76.84 %
  76.89 %
  20.67 %
  20.68 %
  2.49 %
  2.43 %
Mail.com
  22045
  22377
  17180
  17446
  4322
  4419
  543
  512
  77.93 %
  77.96 %
  19.61 %
  19.75 %
  2.46 %
  2.29 %
Yandex Mail
  22301
  22215
  16731
  16712
  4961
  4948
  609
  555
  75.02 %
  75.23 %
  22.25 %
  22.27 %
  2.73 %
  2.50 %
GMX Mail
  22014
  22151
  16836
  16986
  4660
  4691
  518
  474
  76.48 %
  76.68 %
  21.17 %
  21.18 %
  2.35 %
  2.14 %
Zoho Mail
  22627
  21878
  17709
  17195
  4402
  4198
  516
  485
  78.26 %
  78.59 %
  19.45 %
  19.19 %
  2.28 %
  2.22 %
ProtonMail
  22625
  22879
  17537
  17844
  4562
  4574
  526
  461
  77.51 %
  77.99 %
  20.16 %
  19.99 %
  2.32 %
  2.01 %
Custom Mail
  21843
  21498
  17463
  17277
  3900
  3786
  480
  435
  79.95 %
  80.37 %
  17.85 %
  17.61 %
  2.20 %
  2.02 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.