CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.101 181.368	135.989 136.220	42.048 41.458	4.064 3.690

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.68 % 75.11 %	23.09 % 22.86 %	2.23 % 2.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13763 13816	10819 10924	2668 2646	276 246	78.61 % 79.07 %	19.39 % 19.15 %	2.01 % 1.78 %
Elektronics	14092 14113	10544 10641	3237 3193	311 279	74.82 % 75.40 %	22.97 % 22.62 %	2.21 % 1.98 %
Entertainment	14050 13920	10477 10431	3280 3215	293 274	74.57 % 74.94 %	23.35 % 23.10 %	2.09 % 1.97 %
Cosmetics & Beauty	14243 13634	10547 10211	3369 3142	327 281	74.05 % 74.89 %	23.65 % 23.05 %	2.30 % 2.06 %
Food & Drink	14421 14239	11294 11223	2831 2743	296 273	78.32 % 78.82 %	19.63 % 19.26 %	2.05 % 1.92 %
Home & Garden	13927 13839	10966 10915	2691 2656	270 268	78.74 % 78.87 %	19.32 % 19.19 %	1.94 % 1.94 %
Finance	13845 13689	9753 9709	3754 3669	338 311	70.44 % 70.93 %	27.11 % 26.80 %	2.44 % 2.27 %
Health	14042 13579	9922 9653	3775 3605	345 321	70.66 % 71.09 %	26.88 % 26.55 %	2.46 % 2.36 %
Pets	13993 13779	10884 10786	2797 2725	312 268	77.78 % 78.28 %	19.99 % 19.78 %	2.23 % 1.94 %
Sport & Fitness	13917 14157	10290 10492	3286 3365	341 300	73.94 % 74.11 %	23.61 % 23.77 %	2.45 % 2.12 %
Job & Career	13792 14544	10128 10704	3328 3512	336 328	73.43 % 73.60 %	24.13 % 24.15 %	2.44 % 2.26 %
Dating	14031 13695	9436 9279	4273 4135	322 281	67.25 % 67.75 %	30.45 % 30.19 %	2.29 % 2.05 %
Other	13985 14364	10929 11252	2759 2852	297 260	78.15 % 78.33 %	19.73 % 19.86 %	2.12 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 18113	13032 12868	5133 4872	436 373	70.06 % 71.04 %	27.60 % 26.90 %	2.34 % 2.06 %
Outlook Mail	17957 18636	12927 13391	4628 4832	402 413	71.99 % 71.86 %	25.77 % 25.93 %	2.24 % 2.22 %
Yahoo Mail	18328 17677	13761 13345	4143 3938	424 394	75.08 % 75.49 %	22.60 % 22.28 %	2.31 % 2.23 %
AOL Mail	18261 18325	13757 13845	4086 4091	418 389	75.34 % 75.55 %	22.38 % 22.32 %	2.29 % 2.12 %
Mail.com	17980 18293	13735 14009	3838 3915	407 369	76.39 % 76.58 %	21.35 % 21.40 %	2.26 % 2.02 %
Yandex Mail	18247 18122	13396 13370	4407 4356	444 396	73.41 % 73.78 %	24.15 % 24.04 %	2.43 % 2.19 %
GMX Mail	17900 18080	13288 13507	4218 4221	394 352	74.23 % 74.71 %	23.56 % 23.35 %	2.20 % 1.95 %
Zoho Mail	18531 17812	14185 13724	3960 3737	386 351	76.55 % 77.05 %	21.37 % 20.98 %	2.08 % 1.97 %
ProtonMail	18598 18838	14051 14371	4151 4138	396 329	75.55 % 76.29 %	22.32 % 21.97 %	2.13 % 1.75 %
Custom Mail	17698 17472	13857 13790	3484 3358	357 324	78.30 % 78.93 %	19.69 % 19.22 %	2.02 % 1.85 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.