CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.914 222.234	170.448 170.422	46.967 46.669	5.499 5.143

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 76.69 %	21.07 % 21.00 %	2.47 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16861 16864	13525 13539	2977 2973	359 352	80.21 % 80.28 %	17.66 % 17.63 %	2.13 % 2.09 %
Elektronics	17340 17317	13309 13356	3600 3570	431 391	76.75 % 77.13 %	20.76 % 20.62 %	2.49 % 2.26 %
Entertainment	17152 17088	13093 13087	3656 3622	403 379	76.34 % 76.59 %	21.32 % 21.20 %	2.35 % 2.22 %
Cosmetics & Beauty	17403 16823	13217 12891	3753 3557	433 375	75.95 % 76.63 %	21.57 % 21.14 %	2.49 % 2.23 %
Food & Drink	17588 17351	14042 13913	3151 3074	395 364	79.84 % 80.19 %	17.92 % 17.72 %	2.25 % 2.10 %
Home & Garden	17033 17030	13662 13661	3004 2993	367 376	80.21 % 80.22 %	17.64 % 17.57 %	2.15 % 2.21 %
Finance	16977 16979	12299 12352	4197 4162	481 465	72.45 % 72.75 %	24.72 % 24.51 %	2.83 % 2.74 %
Health	17169 16769	12528 12278	4185 4044	456 447	72.97 % 73.22 %	24.38 % 24.12 %	2.66 % 2.67 %
Pets	17110 16858	13535 13408	3150 3085	425 365	79.11 % 79.53 %	18.41 % 18.30 %	2.48 % 2.17 %
Sport & Fitness	17069 17158	12911 12956	3709 3784	449 418	75.64 % 75.51 %	21.73 % 22.05 %	2.63 % 2.44 %
Job & Career	16912 17743	12685 13308	3763 3994	464 441	75.01 % 75.00 %	22.25 % 22.51 %	2.74 % 2.49 %
Dating	17204 16864	12053 11844	4717 4606	434 414	70.06 % 70.23 %	27.42 % 27.31 %	2.52 % 2.45 %
Other	17096 17390	13589 13829	3105 3205	402 356	79.49 % 79.52 %	18.16 % 18.43 %	2.35 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22704 22300	16388 16263	5695 5485	621 552	72.18 % 72.93 %	25.08 % 24.60 %	2.74 % 2.48 %
Outlook Mail	22192 22730	16389 16723	5217 5432	586 575	73.85 % 73.57 %	23.51 % 23.90 %	2.64 % 2.53 %
Yahoo Mail	22315 21722	17120 16688	4649 4486	546 548	76.72 % 76.83 %	20.83 % 20.65 %	2.45 % 2.52 %
AOL Mail	22248 22484	17095 17288	4599 4650	554 546	76.84 % 76.89 %	20.67 % 20.68 %	2.49 % 2.43 %
Mail.com	22045 22377	17180 17446	4322 4419	543 512	77.93 % 77.96 %	19.61 % 19.75 %	2.46 % 2.29 %
Yandex Mail	22301 22215	16731 16712	4961 4948	609 555	75.02 % 75.23 %	22.25 % 22.27 %	2.73 % 2.50 %
GMX Mail	22014 22151	16836 16986	4660 4691	518 474	76.48 % 76.68 %	21.17 % 21.18 %	2.35 % 2.14 %
Zoho Mail	22627 21878	17709 17195	4402 4198	516 485	78.26 % 78.59 %	19.45 % 19.19 %	2.28 % 2.22 %
ProtonMail	22625 22879	17537 17844	4562 4574	526 461	77.51 % 77.99 %	20.16 % 19.99 %	2.32 % 2.01 %
Custom Mail	21843 21498	17463 17277	3900 3786	480 435	79.95 % 80.37 %	17.85 % 17.61 %	2.20 % 2.02 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.