CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.576 277.418	216.803 216.875	53.479 53.514	7.294 7.029

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.11 % 78.18 %	19.27 % 19.29 %	2.63 % 2.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21075 20963	17211 17102	3393 3398	471 463	81.67 % 81.58 %	16.10 % 16.21 %	2.23 % 2.21 %
Elektronics	21556 21605	16954 17022	4058 4069	544 514	78.65 % 78.79 %	18.83 % 18.83 %	2.52 % 2.38 %
Entertainment	21410 21281	16699 16601	4175 4148	536 532	78.00 % 78.01 %	19.50 % 19.49 %	2.50 % 2.50 %
Cosmetics & Beauty	21636 21046	16787 16457	4260 4081	589 508	77.59 % 78.20 %	19.69 % 19.39 %	2.72 % 2.41 %
Food & Drink	21711 21581	17639 17578	3563 3519	509 484	81.24 % 81.45 %	16.41 % 16.31 %	2.34 % 2.24 %
Home & Garden	21209 21231	17300 17306	3426 3425	483 500	81.57 % 81.51 %	16.15 % 16.13 %	2.28 % 2.36 %
Finance	21192 21300	15777 15868	4787 4782	628 650	74.45 % 74.50 %	22.59 % 22.45 %	2.96 % 3.05 %
Health	21453 21085	16104 15846	4731 4622	618 617	75.07 % 75.15 %	22.05 % 21.92 %	2.88 % 2.93 %
Pets	21214 21158	17066 17081	3598 3586	550 491	80.45 % 80.73 %	16.96 % 16.95 %	2.59 % 2.32 %
Sport & Fitness	21345 21547	16490 16577	4263 4388	592 582	77.25 % 76.93 %	19.97 % 20.36 %	2.77 % 2.70 %
Job & Career	21119 21991	16133 16776	4361 4606	625 609	76.39 % 76.29 %	20.65 % 20.94 %	2.96 % 2.77 %
Dating	21269 21021	15405 15243	5277 5203	587 575	72.43 % 72.51 %	24.81 % 24.75 %	2.76 % 2.74 %
Other	21387 21609	17238 17418	3587 3687	562 504	80.60 % 80.61 %	16.77 % 17.06 %	2.63 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28128 27705	20863 20698	6442 6246	823 761	74.17 % 74.71 %	22.90 % 22.54 %	2.93 % 2.75 %
Outlook Mail	27603 28364	20868 21340	5954 6229	781 795	75.60 % 75.24 %	21.57 % 21.96 %	2.83 % 2.80 %
Yahoo Mail	27847 27218	21769 21264	5346 5225	732 729	78.17 % 78.12 %	19.20 % 19.20 %	2.63 % 2.68 %
AOL Mail	27610 27997	21602 21888	5276 5372	732 737	78.24 % 78.18 %	19.11 % 19.19 %	2.65 % 2.63 %
Mail.com	27506 27894	21844 22100	4955 5094	707 700	79.42 % 79.23 %	18.01 % 18.26 %	2.57 % 2.51 %
Yandex Mail	27794 27787	21262 21265	5714 5748	818 774	76.50 % 76.53 %	20.56 % 20.69 %	2.94 % 2.79 %
GMX Mail	27481 27592	21548 21649	5235 5289	698 654	78.41 % 78.46 %	19.05 % 19.17 %	2.54 % 2.37 %
Zoho Mail	28123 27534	22447 22054	4991 4821	685 659	79.82 % 80.10 %	17.75 % 17.51 %	2.44 % 2.39 %
ProtonMail	28147 28247	22353 22488	5115 5125	679 634	79.42 % 79.61 %	18.17 % 18.14 %	2.41 % 2.24 %
Custom Mail	27337 27080	22247 22129	4451 4365	639 586	81.38 % 81.72 %	16.28 % 16.12 %	2.34 % 2.16 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.