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CampaignMonitor and Klick-Tipp Email Deliverability Comparison

  CampaignMonitor
  Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  105.502
  104.584
  72.234
  72.658
  31.627
  30.651
  1.641
  1.275

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.47 %
  69.47 %
  29.98 %
  29.31 %
  1.56 %
  1.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7889
  8022
  5768
  5951
  1997
  1976
  124
  95
  73.11 %
  74.18 %
  25.31 %
  24.63 %
  1.57 %
  1.18 %
Elektronics
  8157
  7948
  5555
  5480
  2477
  2370
  125
  98
  68.10 %
  68.95 %
  30.37 %
  29.82 %
  1.53 %
  1.23 %
Entertainment
  8241
  8008
  5621
  5518
  2494
  2388
  126
  102
  68.21 %
  68.91 %
  30.26 %
  29.82 %
  1.53 %
  1.27 %
Cosmetics & Beauty
  8445
  7734
  5735
  5328
  2577
  2312
  133
  94
  67.91 %
  68.89 %
  30.52 %
  29.89 %
  1.57 %
  1.22 %
Food & Drink
  8260
  8258
  6021
  6120
  2106
  2031
  133
  107
  72.89 %
  74.11 %
  25.50 %
  24.59 %
  1.61 %
  1.30 %
Home & Garden
  8047
  8004
  5901
  5950
  2030
  1953
  116
  101
  73.33 %
  74.34 %
  25.23 %
  24.40 %
  1.44 %
  1.26 %
Finance
  8119
  7754
  5122
  4976
  2865
  2689
  132
  89
  63.09 %
  64.17 %
  35.29 %
  34.68 %
  1.63 %
  1.15 %
Health
  8087
  7795
  5122
  4989
  2843
  2706
  122
  100
  63.34 %
  64.00 %
  35.16 %
  34.71 %
  1.51 %
  1.28 %
Pets
  8214
  7918
  5983
  5861
  2104
  1961
  127
  96
  72.84 %
  74.02 %
  25.61 %
  24.77 %
  1.55 %
  1.21 %
Sport & Fitness
  7925
  8179
  5395
  5645
  2401
  2433
  129
  101
  68.08 %
  69.02 %
  30.30 %
  29.75 %
  1.63 %
  1.23 %
Job & Career
  8021
  8439
  5467
  5827
  2432
  2509
  122
  103
  68.16 %
  69.05 %
  30.32 %
  29.73 %
  1.52 %
  1.22 %
Dating
  8137
  8108
  4729
  4793
  3284
  3221
  124
  94
  58.12 %
  59.11 %
  40.36 %
  39.73 %
  1.52 %
  1.16 %
Other
  7960
  8417
  5815
  6220
  2017
  2102
  128
  95
  73.05 %
  73.90 %
  25.34 %
  24.97 %
  1.61 %
  1.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10874
  10428
  6790
  6669
  3915
  3631
  169
  128
  62.44 %
  63.95 %
  36.00 %
  34.82 %
  1.55 %
  1.23 %
Outlook Mail
  10111
  10808
  6540
  7080
  3407
  3591
  164
  137
  64.68 %
  65.51 %
  33.70 %
  33.23 %
  1.62 %
  1.27 %
Yahoo Mail
  10656
  10100
  7442
  7135
  3043
  2833
  171
  132
  69.84 %
  70.64 %
  28.56 %
  28.05 %
  1.60 %
  1.31 %
AOL Mail
  10612
  10656
  7431
  7559
  3014
  2965
  167
  132
  70.02 %
  70.94 %
  28.40 %
  27.82 %
  1.57 %
  1.24 %
Mail.com
  10143
  10514
  7176
  7547
  2800
  2842
  167
  125
  70.75 %
  71.78 %
  27.61 %
  27.03 %
  1.65 %
  1.19 %
Yandex Mail
  10686
  10405
  7267
  7144
  3264
  3137
  155
  124
  68.00 %
  68.66 %
  30.54 %
  30.15 %
  1.45 %
  1.19 %
GMX Mail
  10219
  10397
  6823
  7043
  3239
  3222
  157
  132
  66.77 %
  67.74 %
  31.70 %
  30.99 %
  1.54 %
  1.27 %
Zoho Mail
  10896
  10194
  7716
  7319
  3016
  2759
  164
  116
  70.81 %
  71.80 %
  27.68 %
  27.06 %
  1.51 %
  1.14 %
ProtonMail
  11004
  11128
  7559
  7810
  3275
  3192
  170
  126
  68.69 %
  70.18 %
  29.76 %
  28.68 %
  1.54 %
  1.13 %
Custom Mail
  10301
  9954
  7490
  7352
  2654
  2479
  157
  123
  72.71 %
  73.86 %
  25.76 %
  24.90 %
  1.52 %
  1.24 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.