CampaignMonitor and Klick-Tipp Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.576
277.418
|
216.803
216.875
|
53.479
53.514
|
7.294
7.029
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.11 %
78.18 %
|
19.27 %
19.29 %
|
2.63 %
2.53 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21075
20963
|
17211
17102
|
3393
3398
|
471
463
|
81.67 %
81.58 %
|
16.10 %
16.21 %
|
2.23 %
2.21 %
|
Elektronics |
21556
21605
|
16954
17022
|
4058
4069
|
544
514
|
78.65 %
78.79 %
|
18.83 %
18.83 %
|
2.52 %
2.38 %
|
Entertainment |
21410
21281
|
16699
16601
|
4175
4148
|
536
532
|
78.00 %
78.01 %
|
19.50 %
19.49 %
|
2.50 %
2.50 %
|
Cosmetics & Beauty |
21636
21046
|
16787
16457
|
4260
4081
|
589
508
|
77.59 %
78.20 %
|
19.69 %
19.39 %
|
2.72 %
2.41 %
|
Food & Drink |
21711
21581
|
17639
17578
|
3563
3519
|
509
484
|
81.24 %
81.45 %
|
16.41 %
16.31 %
|
2.34 %
2.24 %
|
Home & Garden |
21209
21231
|
17300
17306
|
3426
3425
|
483
500
|
81.57 %
81.51 %
|
16.15 %
16.13 %
|
2.28 %
2.36 %
|
Finance |
21192
21300
|
15777
15868
|
4787
4782
|
628
650
|
74.45 %
74.50 %
|
22.59 %
22.45 %
|
2.96 %
3.05 %
|
Health |
21453
21085
|
16104
15846
|
4731
4622
|
618
617
|
75.07 %
75.15 %
|
22.05 %
21.92 %
|
2.88 %
2.93 %
|
Pets |
21214
21158
|
17066
17081
|
3598
3586
|
550
491
|
80.45 %
80.73 %
|
16.96 %
16.95 %
|
2.59 %
2.32 %
|
Sport & Fitness |
21345
21547
|
16490
16577
|
4263
4388
|
592
582
|
77.25 %
76.93 %
|
19.97 %
20.36 %
|
2.77 %
2.70 %
|
Job & Career |
21119
21991
|
16133
16776
|
4361
4606
|
625
609
|
76.39 %
76.29 %
|
20.65 %
20.94 %
|
2.96 %
2.77 %
|
Dating |
21269
21021
|
15405
15243
|
5277
5203
|
587
575
|
72.43 %
72.51 %
|
24.81 %
24.75 %
|
2.76 %
2.74 %
|
Other |
21387
21609
|
17238
17418
|
3587
3687
|
562
504
|
80.60 %
80.61 %
|
16.77 %
17.06 %
|
2.63 %
2.33 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28128
27705
|
20863
20698
|
6442
6246
|
823
761
|
74.17 %
74.71 %
|
22.90 %
22.54 %
|
2.93 %
2.75 %
|
Outlook Mail |
27603
28364
|
20868
21340
|
5954
6229
|
781
795
|
75.60 %
75.24 %
|
21.57 %
21.96 %
|
2.83 %
2.80 %
|
Yahoo Mail |
27847
27218
|
21769
21264
|
5346
5225
|
732
729
|
78.17 %
78.12 %
|
19.20 %
19.20 %
|
2.63 %
2.68 %
|
AOL Mail |
27610
27997
|
21602
21888
|
5276
5372
|
732
737
|
78.24 %
78.18 %
|
19.11 %
19.19 %
|
2.65 %
2.63 %
|
Mail.com |
27506
27894
|
21844
22100
|
4955
5094
|
707
700
|
79.42 %
79.23 %
|
18.01 %
18.26 %
|
2.57 %
2.51 %
|
Yandex Mail |
27794
27787
|
21262
21265
|
5714
5748
|
818
774
|
76.50 %
76.53 %
|
20.56 %
20.69 %
|
2.94 %
2.79 %
|
GMX Mail |
27481
27592
|
21548
21649
|
5235
5289
|
698
654
|
78.41 %
78.46 %
|
19.05 %
19.17 %
|
2.54 %
2.37 %
|
Zoho Mail |
28123
27534
|
22447
22054
|
4991
4821
|
685
659
|
79.82 %
80.10 %
|
17.75 %
17.51 %
|
2.44 %
2.39 %
|
ProtonMail |
28147
28247
|
22353
22488
|
5115
5125
|
679
634
|
79.42 %
79.61 %
|
18.17 %
18.14 %
|
2.41 %
2.24 %
|
Custom Mail |
27337
27080
|
22247
22129
|
4451
4365
|
639
586
|
81.38 %
81.72 %
|
16.28 %
16.12 %
|
2.34 %
2.16 %
|
Compare CampaignMonitor with other providers
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