CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
105.502 104.584	72.234 72.658	31.627 30.651	1.641 1.275

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.47 % 69.47 %	29.98 % 29.31 %	1.56 % 1.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7889 8022	5768 5951	1997 1976	124 95	73.11 % 74.18 %	25.31 % 24.63 %	1.57 % 1.18 %
Elektronics	8157 7948	5555 5480	2477 2370	125 98	68.10 % 68.95 %	30.37 % 29.82 %	1.53 % 1.23 %
Entertainment	8241 8008	5621 5518	2494 2388	126 102	68.21 % 68.91 %	30.26 % 29.82 %	1.53 % 1.27 %
Cosmetics & Beauty	8445 7734	5735 5328	2577 2312	133 94	67.91 % 68.89 %	30.52 % 29.89 %	1.57 % 1.22 %
Food & Drink	8260 8258	6021 6120	2106 2031	133 107	72.89 % 74.11 %	25.50 % 24.59 %	1.61 % 1.30 %
Home & Garden	8047 8004	5901 5950	2030 1953	116 101	73.33 % 74.34 %	25.23 % 24.40 %	1.44 % 1.26 %
Finance	8119 7754	5122 4976	2865 2689	132 89	63.09 % 64.17 %	35.29 % 34.68 %	1.63 % 1.15 %
Health	8087 7795	5122 4989	2843 2706	122 100	63.34 % 64.00 %	35.16 % 34.71 %	1.51 % 1.28 %
Pets	8214 7918	5983 5861	2104 1961	127 96	72.84 % 74.02 %	25.61 % 24.77 %	1.55 % 1.21 %
Sport & Fitness	7925 8179	5395 5645	2401 2433	129 101	68.08 % 69.02 %	30.30 % 29.75 %	1.63 % 1.23 %
Job & Career	8021 8439	5467 5827	2432 2509	122 103	68.16 % 69.05 %	30.32 % 29.73 %	1.52 % 1.22 %
Dating	8137 8108	4729 4793	3284 3221	124 94	58.12 % 59.11 %	40.36 % 39.73 %	1.52 % 1.16 %
Other	7960 8417	5815 6220	2017 2102	128 95	73.05 % 73.90 %	25.34 % 24.97 %	1.61 % 1.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10874 10428	6790 6669	3915 3631	169 128	62.44 % 63.95 %	36.00 % 34.82 %	1.55 % 1.23 %
Outlook Mail	10111 10808	6540 7080	3407 3591	164 137	64.68 % 65.51 %	33.70 % 33.23 %	1.62 % 1.27 %
Yahoo Mail	10656 10100	7442 7135	3043 2833	171 132	69.84 % 70.64 %	28.56 % 28.05 %	1.60 % 1.31 %
AOL Mail	10612 10656	7431 7559	3014 2965	167 132	70.02 % 70.94 %	28.40 % 27.82 %	1.57 % 1.24 %
Mail.com	10143 10514	7176 7547	2800 2842	167 125	70.75 % 71.78 %	27.61 % 27.03 %	1.65 % 1.19 %
Yandex Mail	10686 10405	7267 7144	3264 3137	155 124	68.00 % 68.66 %	30.54 % 30.15 %	1.45 % 1.19 %
GMX Mail	10219 10397	6823 7043	3239 3222	157 132	66.77 % 67.74 %	31.70 % 30.99 %	1.54 % 1.27 %
Zoho Mail	10896 10194	7716 7319	3016 2759	164 116	70.81 % 71.80 %	27.68 % 27.06 %	1.51 % 1.14 %
ProtonMail	11004 11128	7559 7810	3275 3192	170 126	68.69 % 70.18 %	29.76 % 28.68 %	1.54 % 1.13 %
Custom Mail	10301 9954	7490 7352	2654 2479	157 123	72.71 % 73.86 %	25.76 % 24.90 %	1.52 % 1.24 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.