CampaignMonitor and Klick-Tipp Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
105.502
104.584
|
72.234
72.658
|
31.627
30.651
|
1.641
1.275
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
68.47 %
69.47 %
|
29.98 %
29.31 %
|
1.56 %
1.22 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
7889
8022
|
5768
5951
|
1997
1976
|
124
95
|
73.11 %
74.18 %
|
25.31 %
24.63 %
|
1.57 %
1.18 %
|
Elektronics |
8157
7948
|
5555
5480
|
2477
2370
|
125
98
|
68.10 %
68.95 %
|
30.37 %
29.82 %
|
1.53 %
1.23 %
|
Entertainment |
8241
8008
|
5621
5518
|
2494
2388
|
126
102
|
68.21 %
68.91 %
|
30.26 %
29.82 %
|
1.53 %
1.27 %
|
Cosmetics & Beauty |
8445
7734
|
5735
5328
|
2577
2312
|
133
94
|
67.91 %
68.89 %
|
30.52 %
29.89 %
|
1.57 %
1.22 %
|
Food & Drink |
8260
8258
|
6021
6120
|
2106
2031
|
133
107
|
72.89 %
74.11 %
|
25.50 %
24.59 %
|
1.61 %
1.30 %
|
Home & Garden |
8047
8004
|
5901
5950
|
2030
1953
|
116
101
|
73.33 %
74.34 %
|
25.23 %
24.40 %
|
1.44 %
1.26 %
|
Finance |
8119
7754
|
5122
4976
|
2865
2689
|
132
89
|
63.09 %
64.17 %
|
35.29 %
34.68 %
|
1.63 %
1.15 %
|
Health |
8087
7795
|
5122
4989
|
2843
2706
|
122
100
|
63.34 %
64.00 %
|
35.16 %
34.71 %
|
1.51 %
1.28 %
|
Pets |
8214
7918
|
5983
5861
|
2104
1961
|
127
96
|
72.84 %
74.02 %
|
25.61 %
24.77 %
|
1.55 %
1.21 %
|
Sport & Fitness |
7925
8179
|
5395
5645
|
2401
2433
|
129
101
|
68.08 %
69.02 %
|
30.30 %
29.75 %
|
1.63 %
1.23 %
|
Job & Career |
8021
8439
|
5467
5827
|
2432
2509
|
122
103
|
68.16 %
69.05 %
|
30.32 %
29.73 %
|
1.52 %
1.22 %
|
Dating |
8137
8108
|
4729
4793
|
3284
3221
|
124
94
|
58.12 %
59.11 %
|
40.36 %
39.73 %
|
1.52 %
1.16 %
|
Other |
7960
8417
|
5815
6220
|
2017
2102
|
128
95
|
73.05 %
73.90 %
|
25.34 %
24.97 %
|
1.61 %
1.13 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
10874
10428
|
6790
6669
|
3915
3631
|
169
128
|
62.44 %
63.95 %
|
36.00 %
34.82 %
|
1.55 %
1.23 %
|
Outlook Mail |
10111
10808
|
6540
7080
|
3407
3591
|
164
137
|
64.68 %
65.51 %
|
33.70 %
33.23 %
|
1.62 %
1.27 %
|
Yahoo Mail |
10656
10100
|
7442
7135
|
3043
2833
|
171
132
|
69.84 %
70.64 %
|
28.56 %
28.05 %
|
1.60 %
1.31 %
|
AOL Mail |
10612
10656
|
7431
7559
|
3014
2965
|
167
132
|
70.02 %
70.94 %
|
28.40 %
27.82 %
|
1.57 %
1.24 %
|
Mail.com |
10143
10514
|
7176
7547
|
2800
2842
|
167
125
|
70.75 %
71.78 %
|
27.61 %
27.03 %
|
1.65 %
1.19 %
|
Yandex Mail |
10686
10405
|
7267
7144
|
3264
3137
|
155
124
|
68.00 %
68.66 %
|
30.54 %
30.15 %
|
1.45 %
1.19 %
|
GMX Mail |
10219
10397
|
6823
7043
|
3239
3222
|
157
132
|
66.77 %
67.74 %
|
31.70 %
30.99 %
|
1.54 %
1.27 %
|
Zoho Mail |
10896
10194
|
7716
7319
|
3016
2759
|
164
116
|
70.81 %
71.80 %
|
27.68 %
27.06 %
|
1.51 %
1.14 %
|
ProtonMail |
11004
11128
|
7559
7810
|
3275
3192
|
170
126
|
68.69 %
70.18 %
|
29.76 %
28.68 %
|
1.54 %
1.13 %
|
Custom Mail |
10301
9954
|
7490
7352
|
2654
2479
|
157
123
|
72.71 %
73.86 %
|
25.76 %
24.90 %
|
1.52 %
1.24 %
|
Compare CampaignMonitor with other providers
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