CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.369 401.512	321.796 320.777	68.985 69.371	11.588 11.364

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.98 % 79.89 %	17.14 % 17.28 %	2.88 % 2.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30832 30677	25667 25493	4413 4450	752 734	83.25 % 83.10 %	14.31 % 14.51 %	2.44 % 2.39 %
Elektronics	31151 31201	25128 25145	5174 5203	849 853	80.67 % 80.59 %	16.61 % 16.68 %	2.73 % 2.73 %
Entertainment	31177 30912	24933 24662	5389 5384	855 866	79.97 % 79.78 %	17.29 % 17.42 %	2.74 % 2.80 %
Cosmetics & Beauty	31031 30514	24681 24388	5437 5305	913 821	79.54 % 79.92 %	17.52 % 17.39 %	2.94 % 2.69 %
Food & Drink	31354 30913	25975 25635	4573 4525	806 753	82.84 % 82.93 %	14.59 % 14.64 %	2.57 % 2.44 %
Home & Garden	30694 30943	25499 25645	4420 4490	775 808	83.07 % 82.88 %	14.40 % 14.51 %	2.52 % 2.61 %
Finance	30608 30662	23426 23480	6168 6158	1014 1024	76.54 % 76.58 %	20.15 % 20.08 %	3.31 % 3.34 %
Health	31097 30761	24106 23816	6020 5967	971 978	77.52 % 77.42 %	19.36 % 19.40 %	3.12 % 3.18 %
Pets	31062 30603	25435 25112	4737 4700	890 791	81.88 % 82.06 %	15.25 % 15.36 %	2.87 % 2.58 %
Sport & Fitness	31016 31070	24482 24399	5568 5714	966 957	78.93 % 78.53 %	17.95 % 18.39 %	3.11 % 3.08 %
Job & Career	30654 31686	23914 24658	5748 6043	992 985	78.01 % 77.82 %	18.75 % 19.07 %	3.24 % 3.11 %
Dating	30911 30454	23292 22849	6677 6610	942 995	75.35 % 75.03 %	21.60 % 21.70 %	3.05 % 3.27 %
Other	30782 31116	25258 25495	4661 4822	863 799	82.05 % 81.94 %	15.14 % 15.50 %	2.80 % 2.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40396 40011	30877 30713	8200 8062	1319 1236	76.44 % 76.76 %	20.30 % 20.15 %	3.27 % 3.09 %
Outlook Mail	39834 40526	30886 31250	7677 7998	1271 1278	77.54 % 77.11 %	19.27 % 19.74 %	3.19 % 3.15 %
Yahoo Mail	40126 39685	32009 31562	6958 6911	1159 1212	79.77 % 79.53 %	17.34 % 17.41 %	2.89 % 3.05 %
AOL Mail	39698 40152	31628 31961	6874 7006	1196 1185	79.67 % 79.60 %	17.32 % 17.45 %	3.01 % 2.95 %
Mail.com	39991 39948	32440 32229	6470 6593	1081 1126	81.12 % 80.68 %	16.18 % 16.50 %	2.70 % 2.82 %
Yandex Mail	40141 39834	31385 31119	7465 7476	1291 1239	78.19 % 78.12 %	18.60 % 18.77 %	3.22 % 3.11 %
GMX Mail	39657 39812	31959 32103	6607 6693	1091 1016	80.59 % 80.64 %	16.66 % 16.81 %	2.75 % 2.55 %
Zoho Mail	40310 39835	32890 32556	6342 6231	1078 1048	81.59 % 81.73 %	15.73 % 15.64 %	2.67 % 2.63 %
ProtonMail	40668 40479	33222 33052	6408 6444	1038 983	81.69 % 81.65 %	15.76 % 15.92 %	2.55 % 2.43 %
Custom Mail	39551 39241	32838 32625	5717 5660	996 956	83.03 % 83.14 %	14.45 % 14.42 %	2.52 % 2.44 %
iCloud Mail	676 628	532 470	114 117	30 41	78.70 % 74.84 %	16.86 % 18.63 %	4.44 % 6.53 %
Tuta	704 700	601 580	84 96	19 24	85.37 % 82.86 %	11.93 % 13.71 %	2.70 % 3.43 %
Juno.com	617 661	529 557	69 84	19 20	85.74 % 84.27 %	11.18 % 12.71 %	3.08 % 3.03 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.