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CampaignMonitor and Klick-Tipp Email Deliverability Comparison

  CampaignMonitor
  Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Klick-Tipp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  379.922
  379.280
  303.096
  302.413
  66.035
  66.340
  10.791
  10.527

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Klick-Tipp in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.78 %
  79.73 %
  17.38 %
  17.49 %
  2.84 %
  2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  29100
  28891
  24154
  23980
  4226
  4240
  720
  671
  83.00 %
  83.00 %
  14.52 %
  14.68 %
  2.47 %
  2.32 %
Elektronics
  29435
  29519
  23690
  23738
  4960
  4991
  785
  790
  80.48 %
  80.42 %
  16.85 %
  16.91 %
  2.67 %
  2.68 %
Entertainment
  29495
  29253
  23538
  23299
  5165
  5153
  792
  801
  79.80 %
  79.65 %
  17.51 %
  17.62 %
  2.69 %
  2.74 %
Cosmetics & Beauty
  29337
  28851
  23274
  23012
  5214
  5078
  849
  761
  79.33 %
  79.76 %
  17.77 %
  17.60 %
  2.89 %
  2.64 %
Food & Drink
  29645
  29248
  24514
  24220
  4380
  4330
  751
  698
  82.69 %
  82.81 %
  14.77 %
  14.80 %
  2.53 %
  2.39 %
Home & Garden
  28973
  29172
  24021
  24148
  4227
  4279
  725
  745
  82.91 %
  82.78 %
  14.59 %
  14.67 %
  2.50 %
  2.55 %
Finance
  28900
  29027
  22056
  22169
  5904
  5904
  940
  954
  76.32 %
  76.37 %
  20.43 %
  20.34 %
  3.25 %
  3.29 %
Health
  29361
  29075
  22682
  22438
  5777
  5718
  902
  919
  77.25 %
  77.17 %
  19.68 %
  19.67 %
  3.07 %
  3.16 %
Pets
  29276
  28838
  23933
  23626
  4514
  4477
  829
  735
  81.75 %
  81.93 %
  15.42 %
  15.52 %
  2.83 %
  2.55 %
Sport & Fitness
  29214
  29303
  23005
  22963
  5313
  5451
  896
  889
  78.75 %
  78.36 %
  18.19 %
  18.60 %
  3.07 %
  3.03 %
Job & Career
  28943
  29977
  22528
  23286
  5489
  5775
  926
  916
  77.84 %
  77.68 %
  18.96 %
  19.26 %
  3.20 %
  3.06 %
Dating
  29197
  28772
  21910
  21515
  6412
  6346
  875
  911
  75.04 %
  74.78 %
  21.96 %
  22.06 %
  3.00 %
  3.17 %
Other
  29046
  29354
  23791
  24019
  4454
  4598
  801
  737
  81.91 %
  81.83 %
  15.33 %
  15.66 %
  2.76 %
  2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Klick-Tipp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  38283
  37995
  29190
  29121
  7863
  7736
  1230
  1138
  76.25 %
  76.64 %
  20.54 %
  20.36 %
  3.21 %
  3.00 %
Outlook Mail
  37891
  38521
  29311
  29640
  7393
  7685
  1187
  1196
  77.36 %
  76.95 %
  19.51 %
  19.95 %
  3.13 %
  3.10 %
Yahoo Mail
  38099
  37592
  30329
  29841
  6678
  6621
  1092
  1130
  79.61 %
  79.38 %
  17.53 %
  17.61 %
  2.87 %
  3.01 %
AOL Mail
  37627
  38134
  29941
  30306
  6585
  6723
  1101
  1105
  79.57 %
  79.47 %
  17.50 %
  17.63 %
  2.93 %
  2.90 %
Mail.com
  37917
  37958
  30705
  30580
  6209
  6329
  1003
  1049
  80.98 %
  80.56 %
  16.38 %
  16.67 %
  2.65 %
  2.76 %
Yandex Mail
  38074
  37874
  29691
  29531
  7161
  7180
  1222
  1163
  77.98 %
  77.97 %
  18.81 %
  18.96 %
  3.21 %
  3.07 %
GMX Mail
  37600
  37795
  30211
  30404
  6360
  6445
  1029
  946
  80.35 %
  80.44 %
  16.91 %
  17.05 %
  2.74 %
  2.50 %
Zoho Mail
  38272
  37695
  31145
  30742
  6106
  5973
  1021
  980
  81.38 %
  81.55 %
  15.95 %
  15.85 %
  2.67 %
  2.60 %
ProtonMail
  38583
  38502
  31438
  31351
  6177
  6219
  968
  932
  81.48 %
  81.43 %
  16.01 %
  16.15 %
  2.51 %
  2.42 %
Custom Mail
  37576
  37214
  31135
  30897
  5503
  5429
  938
  888
  82.86 %
  83.03 %
  14.64 %
  14.59 %
  2.50 %
  2.39 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.