CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.233 304.430	240.111 239.673	56.844 56.830	8.278 7.927

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.66 % 78.73 %	18.62 % 18.67 %	2.71 % 2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23227 23092	19074 18951	3613 3620	540 521	82.12 % 82.07 %	15.56 % 15.68 %	2.32 % 2.26 %
Elektronics	23725 23661	18817 18780	4303 4300	605 581	79.31 % 79.37 %	18.14 % 18.17 %	2.55 % 2.46 %
Entertainment	23520 23391	18475 18384	4434 4408	611 599	78.55 % 78.59 %	18.85 % 18.84 %	2.60 % 2.56 %
Cosmetics & Beauty	23750 23126	18565 18208	4522 4340	663 578	78.17 % 78.73 %	19.04 % 18.77 %	2.79 % 2.50 %
Food & Drink	23871 23638	19510 19375	3787 3729	574 534	81.73 % 81.97 %	15.86 % 15.78 %	2.40 % 2.26 %
Home & Garden	23219 23361	19056 19144	3626 3652	537 565	82.07 % 81.95 %	15.62 % 15.63 %	2.31 % 2.42 %
Finance	23314 23304	17508 17516	5089 5064	717 724	75.10 % 75.16 %	21.83 % 21.73 %	3.08 % 3.11 %
Health	23589 23172	17880 17582	5011 4898	698 692	75.80 % 75.88 %	21.24 % 21.14 %	2.96 % 2.99 %
Pets	23448 23238	18968 18867	3851 3820	629 551	80.89 % 81.19 %	16.42 % 16.44 %	2.68 % 2.37 %
Sport & Fitness	23432 23543	18207 18228	4541 4655	684 660	77.70 % 77.42 %	19.38 % 19.77 %	2.92 % 2.80 %
Job & Career	23276 24092	17892 18483	4669 4908	715 701	76.87 % 76.72 %	20.06 % 20.37 %	3.07 % 2.91 %
Dating	23415 23102	17156 16944	5585 5507	674 651	73.27 % 73.34 %	23.85 % 23.84 %	2.88 % 2.82 %
Other	23447 23710	19003 19211	3813 3929	631 570	81.05 % 81.02 %	16.26 % 16.57 %	2.69 % 2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30910 30500	23144 22994	6823 6644	943 862	74.88 % 75.39 %	22.07 % 21.78 %	3.05 % 2.83 %
Outlook Mail	30396 31065	23150 23571	6343 6605	903 889	76.16 % 75.88 %	20.87 % 21.26 %	2.97 % 2.86 %
Yahoo Mail	30672 29943	24120 23527	5711 5583	841 833	78.64 % 78.57 %	18.62 % 18.65 %	2.74 % 2.78 %
AOL Mail	30336 30662	23874 24103	5632 5723	830 836	78.70 % 78.61 %	18.57 % 18.66 %	2.74 % 2.73 %
Mail.com	30306 30523	24235 24331	5287 5406	784 786	79.97 % 79.71 %	17.45 % 17.71 %	2.59 % 2.58 %
Yandex Mail	30483 30472	23448 23485	6095 6120	940 867	76.92 % 77.07 %	19.99 % 20.08 %	3.08 % 2.85 %
GMX Mail	30276 30328	23956 23994	5543 5589	777 745	79.13 % 79.12 %	18.31 % 18.43 %	2.57 % 2.46 %
Zoho Mail	30849 30172	24785 24323	5285 5115	779 734	80.34 % 80.61 %	17.13 % 16.95 %	2.53 % 2.43 %
ProtonMail	30920 30919	24776 24811	5390 5399	754 709	80.13 % 80.25 %	17.43 % 17.46 %	2.44 % 2.29 %
Custom Mail	30085 29846	24623 24534	4735 4646	727 666	81.84 % 82.20 %	15.74 % 15.57 %	2.42 % 2.23 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.