CampaignMonitor and Klick-Tipp Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.914
222.234
|
170.448
170.422
|
46.967
46.669
|
5.499
5.143
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.46 %
76.69 %
|
21.07 %
21.00 %
|
2.47 %
2.31 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16861
16864
|
13525
13539
|
2977
2973
|
359
352
|
80.21 %
80.28 %
|
17.66 %
17.63 %
|
2.13 %
2.09 %
|
Elektronics |
17340
17317
|
13309
13356
|
3600
3570
|
431
391
|
76.75 %
77.13 %
|
20.76 %
20.62 %
|
2.49 %
2.26 %
|
Entertainment |
17152
17088
|
13093
13087
|
3656
3622
|
403
379
|
76.34 %
76.59 %
|
21.32 %
21.20 %
|
2.35 %
2.22 %
|
Cosmetics & Beauty |
17403
16823
|
13217
12891
|
3753
3557
|
433
375
|
75.95 %
76.63 %
|
21.57 %
21.14 %
|
2.49 %
2.23 %
|
Food & Drink |
17588
17351
|
14042
13913
|
3151
3074
|
395
364
|
79.84 %
80.19 %
|
17.92 %
17.72 %
|
2.25 %
2.10 %
|
Home & Garden |
17033
17030
|
13662
13661
|
3004
2993
|
367
376
|
80.21 %
80.22 %
|
17.64 %
17.57 %
|
2.15 %
2.21 %
|
Finance |
16977
16979
|
12299
12352
|
4197
4162
|
481
465
|
72.45 %
72.75 %
|
24.72 %
24.51 %
|
2.83 %
2.74 %
|
Health |
17169
16769
|
12528
12278
|
4185
4044
|
456
447
|
72.97 %
73.22 %
|
24.38 %
24.12 %
|
2.66 %
2.67 %
|
Pets |
17110
16858
|
13535
13408
|
3150
3085
|
425
365
|
79.11 %
79.53 %
|
18.41 %
18.30 %
|
2.48 %
2.17 %
|
Sport & Fitness |
17069
17158
|
12911
12956
|
3709
3784
|
449
418
|
75.64 %
75.51 %
|
21.73 %
22.05 %
|
2.63 %
2.44 %
|
Job & Career |
16912
17743
|
12685
13308
|
3763
3994
|
464
441
|
75.01 %
75.00 %
|
22.25 %
22.51 %
|
2.74 %
2.49 %
|
Dating |
17204
16864
|
12053
11844
|
4717
4606
|
434
414
|
70.06 %
70.23 %
|
27.42 %
27.31 %
|
2.52 %
2.45 %
|
Other |
17096
17390
|
13589
13829
|
3105
3205
|
402
356
|
79.49 %
79.52 %
|
18.16 %
18.43 %
|
2.35 %
2.05 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22704
22300
|
16388
16263
|
5695
5485
|
621
552
|
72.18 %
72.93 %
|
25.08 %
24.60 %
|
2.74 %
2.48 %
|
Outlook Mail |
22192
22730
|
16389
16723
|
5217
5432
|
586
575
|
73.85 %
73.57 %
|
23.51 %
23.90 %
|
2.64 %
2.53 %
|
Yahoo Mail |
22315
21722
|
17120
16688
|
4649
4486
|
546
548
|
76.72 %
76.83 %
|
20.83 %
20.65 %
|
2.45 %
2.52 %
|
AOL Mail |
22248
22484
|
17095
17288
|
4599
4650
|
554
546
|
76.84 %
76.89 %
|
20.67 %
20.68 %
|
2.49 %
2.43 %
|
Mail.com |
22045
22377
|
17180
17446
|
4322
4419
|
543
512
|
77.93 %
77.96 %
|
19.61 %
19.75 %
|
2.46 %
2.29 %
|
Yandex Mail |
22301
22215
|
16731
16712
|
4961
4948
|
609
555
|
75.02 %
75.23 %
|
22.25 %
22.27 %
|
2.73 %
2.50 %
|
GMX Mail |
22014
22151
|
16836
16986
|
4660
4691
|
518
474
|
76.48 %
76.68 %
|
21.17 %
21.18 %
|
2.35 %
2.14 %
|
Zoho Mail |
22627
21878
|
17709
17195
|
4402
4198
|
516
485
|
78.26 %
78.59 %
|
19.45 %
19.19 %
|
2.28 %
2.22 %
|
ProtonMail |
22625
22879
|
17537
17844
|
4562
4574
|
526
461
|
77.51 %
77.99 %
|
20.16 %
19.99 %
|
2.32 %
2.01 %
|
Custom Mail |
21843
21498
|
17463
17277
|
3900
3786
|
480
435
|
79.95 %
80.37 %
|
17.85 %
17.61 %
|
2.20 %
2.02 %
|
Compare CampaignMonitor with other providers
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