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CampaignMonitor and Klick-Tipp Email Deliverability Comparison

  CampaignMonitor
  Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Klick-Tipp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  353.003
  351.798
  280.648
  279.573
  62.530
  62.689
  9.825
  9.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Klick-Tipp in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.50 %
  79.47 %
  17.71 %
  17.82 %
  2.78 %
  2.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27000
  26772
  22362
  22150
  3993
  3999
  645
  623
  82.82 %
  82.74 %
  14.79 %
  14.94 %
  2.39 %
  2.33 %
Elektronics
  27330
  27370
  21920
  21939
  4701
  4724
  709
  707
  80.20 %
  80.16 %
  17.20 %
  17.26 %
  2.59 %
  2.58 %
Entertainment
  27364
  27047
  21754
  21475
  4891
  4859
  719
  713
  79.50 %
  79.40 %
  17.87 %
  17.97 %
  2.63 %
  2.64 %
Cosmetics & Beauty
  27357
  26772
  21634
  21284
  4949
  4794
  774
  694
  79.08 %
  79.50 %
  18.09 %
  17.91 %
  2.83 %
  2.59 %
Food & Drink
  27544
  27172
  22708
  22441
  4147
  4097
  689
  634
  82.44 %
  82.59 %
  15.06 %
  15.08 %
  2.50 %
  2.33 %
Home & Garden
  26877
  27021
  22237
  22310
  3994
  4036
  646
  675
  82.74 %
  82.57 %
  14.86 %
  14.94 %
  2.40 %
  2.50 %
Finance
  26837
  26961
  20387
  20506
  5592
  5585
  858
  870
  75.97 %
  76.06 %
  20.84 %
  20.72 %
  3.20 %
  3.23 %
Health
  27305
  26933
  20999
  20702
  5489
  5405
  817
  826
  76.91 %
  76.86 %
  20.10 %
  20.07 %
  2.99 %
  3.07 %
Pets
  27171
  26792
  22150
  21909
  4261
  4229
  760
  654
  81.52 %
  81.77 %
  15.68 %
  15.78 %
  2.80 %
  2.44 %
Sport & Fitness
  27142
  27182
  21304
  21237
  5022
  5146
  816
  799
  78.49 %
  78.13 %
  18.50 %
  18.93 %
  3.01 %
  2.94 %
Job & Career
  26916
  27808
  20878
  21535
  5181
  5440
  857
  833
  77.57 %
  77.44 %
  19.25 %
  19.56 %
  3.18 %
  3.00 %
Dating
  27163
  26725
  20255
  19855
  6107
  6040
  801
  830
  74.57 %
  74.29 %
  22.48 %
  22.60 %
  2.95 %
  3.11 %
Other
  26997
  27243
  22060
  22230
  4203
  4335
  734
  678
  81.71 %
  81.60 %
  15.57 %
  15.91 %
  2.72 %
  2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Klick-Tipp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35622
  35243
  27034
  26882
  7466
  7320
  1122
  1041
  75.89 %
  76.28 %
  20.96 %
  20.77 %
  3.15 %
  2.95 %
Outlook Mail
  35254
  35752
  27150
  27420
  7008
  7261
  1096
  1071
  77.01 %
  76.70 %
  19.88 %
  20.31 %
  3.11 %
  3.00 %
Yahoo Mail
  35417
  34694
  28117
  27481
  6312
  6211
  988
  1002
  79.39 %
  79.21 %
  17.82 %
  17.90 %
  2.79 %
  2.89 %
AOL Mail
  34972
  35420
  27748
  28061
  6221
  6343
  1003
  1016
  79.34 %
  79.22 %
  17.79 %
  17.91 %
  2.87 %
  2.87 %
Mail.com
  35275
  35258
  28486
  28342
  5866
  5979
  923
  937
  80.75 %
  80.38 %
  16.63 %
  16.96 %
  2.62 %
  2.66 %
Yandex Mail
  35353
  35235
  27498
  27385
  6757
  6791
  1098
  1059
  77.78 %
  77.72 %
  19.11 %
  19.27 %
  3.11 %
  3.01 %
GMX Mail
  34873
  35062
  27920
  28085
  6032
  6114
  921
  863
  80.06 %
  80.10 %
  17.30 %
  17.44 %
  2.64 %
  2.46 %
Zoho Mail
  35630
  34913
  28893
  28371
  5799
  5643
  938
  899
  81.09 %
  81.26 %
  16.28 %
  16.16 %
  2.63 %
  2.57 %
ProtonMail
  35689
  35794
  28952
  29040
  5860
  5909
  877
  845
  81.12 %
  81.13 %
  16.42 %
  16.51 %
  2.46 %
  2.36 %
Custom Mail
  34918
  34427
  28850
  28506
  5209
  5118
  859
  803
  82.62 %
  82.80 %
  14.92 %
  14.87 %
  2.46 %
  2.33 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.