CampaignMonitor and Klick-Tipp Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.233
304.430
|
240.111
239.673
|
56.844
56.830
|
8.278
7.927
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.66 %
78.73 %
|
18.62 %
18.67 %
|
2.71 %
2.60 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23227
23092
|
19074
18951
|
3613
3620
|
540
521
|
82.12 %
82.07 %
|
15.56 %
15.68 %
|
2.32 %
2.26 %
|
Elektronics |
23725
23661
|
18817
18780
|
4303
4300
|
605
581
|
79.31 %
79.37 %
|
18.14 %
18.17 %
|
2.55 %
2.46 %
|
Entertainment |
23520
23391
|
18475
18384
|
4434
4408
|
611
599
|
78.55 %
78.59 %
|
18.85 %
18.84 %
|
2.60 %
2.56 %
|
Cosmetics & Beauty |
23750
23126
|
18565
18208
|
4522
4340
|
663
578
|
78.17 %
78.73 %
|
19.04 %
18.77 %
|
2.79 %
2.50 %
|
Food & Drink |
23871
23638
|
19510
19375
|
3787
3729
|
574
534
|
81.73 %
81.97 %
|
15.86 %
15.78 %
|
2.40 %
2.26 %
|
Home & Garden |
23219
23361
|
19056
19144
|
3626
3652
|
537
565
|
82.07 %
81.95 %
|
15.62 %
15.63 %
|
2.31 %
2.42 %
|
Finance |
23314
23304
|
17508
17516
|
5089
5064
|
717
724
|
75.10 %
75.16 %
|
21.83 %
21.73 %
|
3.08 %
3.11 %
|
Health |
23589
23172
|
17880
17582
|
5011
4898
|
698
692
|
75.80 %
75.88 %
|
21.24 %
21.14 %
|
2.96 %
2.99 %
|
Pets |
23448
23238
|
18968
18867
|
3851
3820
|
629
551
|
80.89 %
81.19 %
|
16.42 %
16.44 %
|
2.68 %
2.37 %
|
Sport & Fitness |
23432
23543
|
18207
18228
|
4541
4655
|
684
660
|
77.70 %
77.42 %
|
19.38 %
19.77 %
|
2.92 %
2.80 %
|
Job & Career |
23276
24092
|
17892
18483
|
4669
4908
|
715
701
|
76.87 %
76.72 %
|
20.06 %
20.37 %
|
3.07 %
2.91 %
|
Dating |
23415
23102
|
17156
16944
|
5585
5507
|
674
651
|
73.27 %
73.34 %
|
23.85 %
23.84 %
|
2.88 %
2.82 %
|
Other |
23447
23710
|
19003
19211
|
3813
3929
|
631
570
|
81.05 %
81.02 %
|
16.26 %
16.57 %
|
2.69 %
2.40 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30910
30500
|
23144
22994
|
6823
6644
|
943
862
|
74.88 %
75.39 %
|
22.07 %
21.78 %
|
3.05 %
2.83 %
|
Outlook Mail |
30396
31065
|
23150
23571
|
6343
6605
|
903
889
|
76.16 %
75.88 %
|
20.87 %
21.26 %
|
2.97 %
2.86 %
|
Yahoo Mail |
30672
29943
|
24120
23527
|
5711
5583
|
841
833
|
78.64 %
78.57 %
|
18.62 %
18.65 %
|
2.74 %
2.78 %
|
AOL Mail |
30336
30662
|
23874
24103
|
5632
5723
|
830
836
|
78.70 %
78.61 %
|
18.57 %
18.66 %
|
2.74 %
2.73 %
|
Mail.com |
30306
30523
|
24235
24331
|
5287
5406
|
784
786
|
79.97 %
79.71 %
|
17.45 %
17.71 %
|
2.59 %
2.58 %
|
Yandex Mail |
30483
30472
|
23448
23485
|
6095
6120
|
940
867
|
76.92 %
77.07 %
|
19.99 %
20.08 %
|
3.08 %
2.85 %
|
GMX Mail |
30276
30328
|
23956
23994
|
5543
5589
|
777
745
|
79.13 %
79.12 %
|
18.31 %
18.43 %
|
2.57 %
2.46 %
|
Zoho Mail |
30849
30172
|
24785
24323
|
5285
5115
|
779
734
|
80.34 %
80.61 %
|
17.13 %
16.95 %
|
2.53 %
2.43 %
|
ProtonMail |
30920
30919
|
24776
24811
|
5390
5399
|
754
709
|
80.13 %
80.25 %
|
17.43 %
17.46 %
|
2.44 %
2.29 %
|
Custom Mail |
30085
29846
|
24623
24534
|
4735
4646
|
727
666
|
81.84 %
82.20 %
|
15.74 %
15.57 %
|
2.42 %
2.23 %
|
Compare CampaignMonitor with other providers
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