CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.003 351.798	280.648 279.573	62.530 62.689	9.825 9.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.50 % 79.47 %	17.71 % 17.82 %	2.78 % 2.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27000 26772	22362 22150	3993 3999	645 623	82.82 % 82.74 %	14.79 % 14.94 %	2.39 % 2.33 %
Elektronics	27330 27370	21920 21939	4701 4724	709 707	80.20 % 80.16 %	17.20 % 17.26 %	2.59 % 2.58 %
Entertainment	27364 27047	21754 21475	4891 4859	719 713	79.50 % 79.40 %	17.87 % 17.97 %	2.63 % 2.64 %
Cosmetics & Beauty	27357 26772	21634 21284	4949 4794	774 694	79.08 % 79.50 %	18.09 % 17.91 %	2.83 % 2.59 %
Food & Drink	27544 27172	22708 22441	4147 4097	689 634	82.44 % 82.59 %	15.06 % 15.08 %	2.50 % 2.33 %
Home & Garden	26877 27021	22237 22310	3994 4036	646 675	82.74 % 82.57 %	14.86 % 14.94 %	2.40 % 2.50 %
Finance	26837 26961	20387 20506	5592 5585	858 870	75.97 % 76.06 %	20.84 % 20.72 %	3.20 % 3.23 %
Health	27305 26933	20999 20702	5489 5405	817 826	76.91 % 76.86 %	20.10 % 20.07 %	2.99 % 3.07 %
Pets	27171 26792	22150 21909	4261 4229	760 654	81.52 % 81.77 %	15.68 % 15.78 %	2.80 % 2.44 %
Sport & Fitness	27142 27182	21304 21237	5022 5146	816 799	78.49 % 78.13 %	18.50 % 18.93 %	3.01 % 2.94 %
Job & Career	26916 27808	20878 21535	5181 5440	857 833	77.57 % 77.44 %	19.25 % 19.56 %	3.18 % 3.00 %
Dating	27163 26725	20255 19855	6107 6040	801 830	74.57 % 74.29 %	22.48 % 22.60 %	2.95 % 3.11 %
Other	26997 27243	22060 22230	4203 4335	734 678	81.71 % 81.60 %	15.57 % 15.91 %	2.72 % 2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35622 35243	27034 26882	7466 7320	1122 1041	75.89 % 76.28 %	20.96 % 20.77 %	3.15 % 2.95 %
Outlook Mail	35254 35752	27150 27420	7008 7261	1096 1071	77.01 % 76.70 %	19.88 % 20.31 %	3.11 % 3.00 %
Yahoo Mail	35417 34694	28117 27481	6312 6211	988 1002	79.39 % 79.21 %	17.82 % 17.90 %	2.79 % 2.89 %
AOL Mail	34972 35420	27748 28061	6221 6343	1003 1016	79.34 % 79.22 %	17.79 % 17.91 %	2.87 % 2.87 %
Mail.com	35275 35258	28486 28342	5866 5979	923 937	80.75 % 80.38 %	16.63 % 16.96 %	2.62 % 2.66 %
Yandex Mail	35353 35235	27498 27385	6757 6791	1098 1059	77.78 % 77.72 %	19.11 % 19.27 %	3.11 % 3.01 %
GMX Mail	34873 35062	27920 28085	6032 6114	921 863	80.06 % 80.10 %	17.30 % 17.44 %	2.64 % 2.46 %
Zoho Mail	35630 34913	28893 28371	5799 5643	938 899	81.09 % 81.26 %	16.28 % 16.16 %	2.63 % 2.57 %
ProtonMail	35689 35794	28952 29040	5860 5909	877 845	81.12 % 81.13 %	16.42 % 16.51 %	2.46 % 2.36 %
Custom Mail	34918 34427	28850 28506	5209 5118	859 803	82.62 % 82.80 %	14.92 % 14.87 %	2.46 % 2.33 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.