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CampaignMonitor and Klick-Tipp Email Deliverability Comparison

  CampaignMonitor
  Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.576
  277.418
  216.803
  216.875
  53.479
  53.514
  7.294
  7.029

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.11 %
  78.18 %
  19.27 %
  19.29 %
  2.63 %
  2.53 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21075
  20963
  17211
  17102
  3393
  3398
  471
  463
  81.67 %
  81.58 %
  16.10 %
  16.21 %
  2.23 %
  2.21 %
Elektronics
  21556
  21605
  16954
  17022
  4058
  4069
  544
  514
  78.65 %
  78.79 %
  18.83 %
  18.83 %
  2.52 %
  2.38 %
Entertainment
  21410
  21281
  16699
  16601
  4175
  4148
  536
  532
  78.00 %
  78.01 %
  19.50 %
  19.49 %
  2.50 %
  2.50 %
Cosmetics & Beauty
  21636
  21046
  16787
  16457
  4260
  4081
  589
  508
  77.59 %
  78.20 %
  19.69 %
  19.39 %
  2.72 %
  2.41 %
Food & Drink
  21711
  21581
  17639
  17578
  3563
  3519
  509
  484
  81.24 %
  81.45 %
  16.41 %
  16.31 %
  2.34 %
  2.24 %
Home & Garden
  21209
  21231
  17300
  17306
  3426
  3425
  483
  500
  81.57 %
  81.51 %
  16.15 %
  16.13 %
  2.28 %
  2.36 %
Finance
  21192
  21300
  15777
  15868
  4787
  4782
  628
  650
  74.45 %
  74.50 %
  22.59 %
  22.45 %
  2.96 %
  3.05 %
Health
  21453
  21085
  16104
  15846
  4731
  4622
  618
  617
  75.07 %
  75.15 %
  22.05 %
  21.92 %
  2.88 %
  2.93 %
Pets
  21214
  21158
  17066
  17081
  3598
  3586
  550
  491
  80.45 %
  80.73 %
  16.96 %
  16.95 %
  2.59 %
  2.32 %
Sport & Fitness
  21345
  21547
  16490
  16577
  4263
  4388
  592
  582
  77.25 %
  76.93 %
  19.97 %
  20.36 %
  2.77 %
  2.70 %
Job & Career
  21119
  21991
  16133
  16776
  4361
  4606
  625
  609
  76.39 %
  76.29 %
  20.65 %
  20.94 %
  2.96 %
  2.77 %
Dating
  21269
  21021
  15405
  15243
  5277
  5203
  587
  575
  72.43 %
  72.51 %
  24.81 %
  24.75 %
  2.76 %
  2.74 %
Other
  21387
  21609
  17238
  17418
  3587
  3687
  562
  504
  80.60 %
  80.61 %
  16.77 %
  17.06 %
  2.63 %
  2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28128
  27705
  20863
  20698
  6442
  6246
  823
  761
  74.17 %
  74.71 %
  22.90 %
  22.54 %
  2.93 %
  2.75 %
Outlook Mail
  27603
  28364
  20868
  21340
  5954
  6229
  781
  795
  75.60 %
  75.24 %
  21.57 %
  21.96 %
  2.83 %
  2.80 %
Yahoo Mail
  27847
  27218
  21769
  21264
  5346
  5225
  732
  729
  78.17 %
  78.12 %
  19.20 %
  19.20 %
  2.63 %
  2.68 %
AOL Mail
  27610
  27997
  21602
  21888
  5276
  5372
  732
  737
  78.24 %
  78.18 %
  19.11 %
  19.19 %
  2.65 %
  2.63 %
Mail.com
  27506
  27894
  21844
  22100
  4955
  5094
  707
  700
  79.42 %
  79.23 %
  18.01 %
  18.26 %
  2.57 %
  2.51 %
Yandex Mail
  27794
  27787
  21262
  21265
  5714
  5748
  818
  774
  76.50 %
  76.53 %
  20.56 %
  20.69 %
  2.94 %
  2.79 %
GMX Mail
  27481
  27592
  21548
  21649
  5235
  5289
  698
  654
  78.41 %
  78.46 %
  19.05 %
  19.17 %
  2.54 %
  2.37 %
Zoho Mail
  28123
  27534
  22447
  22054
  4991
  4821
  685
  659
  79.82 %
  80.10 %
  17.75 %
  17.51 %
  2.44 %
  2.39 %
ProtonMail
  28147
  28247
  22353
  22488
  5115
  5125
  679
  634
  79.42 %
  79.61 %
  18.17 %
  18.14 %
  2.41 %
  2.24 %
Custom Mail
  27337
  27080
  22247
  22129
  4451
  4365
  639
  586
  81.38 %
  81.72 %
  16.28 %
  16.12 %
  2.34 %
  2.16 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.