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CampaignMonitor and Klick-Tipp Email Deliverability Comparison

  CampaignMonitor
  Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.494
  249.827
  193.843
  193.679
  50.262
  50.051
  6.389
  6.097

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.38 %
  77.53 %
  20.07 %
  20.03 %
  2.55 %
  2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18982
  18816
  15382
  15245
  3187
  3170
  413
  401
  81.03 %
  81.02 %
  16.79 %
  16.85 %
  2.18 %
  2.13 %
Elektronics
  19441
  19438
  15115
  15167
  3834
  3813
  492
  458
  77.75 %
  78.03 %
  19.72 %
  19.62 %
  2.53 %
  2.36 %
Entertainment
  19280
  19145
  14905
  14818
  3912
  3876
  463
  451
  77.31 %
  77.40 %
  20.29 %
  20.25 %
  2.40 %
  2.36 %
Cosmetics & Beauty
  19538
  18958
  15029
  14703
  4009
  3820
  500
  435
  76.92 %
  77.56 %
  20.52 %
  20.15 %
  2.56 %
  2.29 %
Food & Drink
  19734
  19454
  15906
  15734
  3367
  3293
  461
  427
  80.60 %
  80.88 %
  17.06 %
  16.93 %
  2.34 %
  2.19 %
Home & Garden
  19151
  19183
  15500
  15523
  3224
  3213
  427
  447
  80.94 %
  80.92 %
  16.83 %
  16.75 %
  2.23 %
  2.33 %
Finance
  19089
  19143
  14034
  14103
  4495
  4470
  560
  570
  73.52 %
  73.67 %
  23.55 %
  23.35 %
  2.93 %
  2.98 %
Health
  19325
  18987
  14323
  14115
  4461
  4339
  541
  533
  74.12 %
  74.34 %
  23.08 %
  22.85 %
  2.80 %
  2.81 %
Pets
  19218
  18993
  15355
  15235
  3381
  3329
  482
  429
  79.90 %
  80.21 %
  17.59 %
  17.53 %
  2.51 %
  2.26 %
Sport & Fitness
  19218
  19329
  14711
  14745
  3986
  4080
  521
  504
  76.55 %
  76.28 %
  20.74 %
  21.11 %
  2.71 %
  2.61 %
Job & Career
  19029
  19859
  14419
  15038
  4063
  4295
  547
  526
  75.77 %
  75.72 %
  21.35 %
  21.63 %
  2.87 %
  2.65 %
Dating
  19315
  18999
  13801
  13602
  5006
  4910
  508
  487
  71.45 %
  71.59 %
  25.92 %
  25.84 %
  2.63 %
  2.56 %
Other
  19174
  19523
  15363
  15651
  3337
  3443
  474
  429
  80.12 %
  80.17 %
  17.40 %
  17.64 %
  2.47 %
  2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25438
  25003
  18649
  18476
  6072
  5860
  717
  667
  73.31 %
  73.90 %
  23.87 %
  23.44 %
  2.82 %
  2.67 %
Outlook Mail
  24859
  25589
  18596
  19071
  5580
  5831
  683
  687
  74.81 %
  74.53 %
  22.45 %
  22.79 %
  2.75 %
  2.68 %
Yahoo Mail
  25143
  24510
  19502
  19010
  5009
  4858
  632
  642
  77.56 %
  77.56 %
  19.92 %
  19.82 %
  2.51 %
  2.62 %
AOL Mail
  24979
  25284
  19395
  19640
  4942
  5012
  642
  632
  77.65 %
  77.68 %
  19.78 %
  19.82 %
  2.57 %
  2.50 %
Mail.com
  24789
  25126
  19515
  19764
  4646
  4754
  628
  608
  78.72 %
  78.66 %
  18.74 %
  18.92 %
  2.53 %
  2.42 %
Yandex Mail
  25198
  25030
  19115
  19017
  5357
  5348
  726
  665
  75.86 %
  75.98 %
  21.26 %
  21.37 %
  2.88 %
  2.66 %
GMX Mail
  24746
  24790
  19186
  19260
  4945
  4978
  615
  552
  77.53 %
  77.69 %
  19.98 %
  20.08 %
  2.49 %
  2.23 %
Zoho Mail
  25299
  24635
  20024
  19558
  4688
  4497
  587
  580
  79.15 %
  79.39 %
  18.53 %
  18.25 %
  2.32 %
  2.35 %
ProtonMail
  25399
  25553
  19954
  20159
  4844
  4841
  601
  553
  78.56 %
  78.89 %
  19.07 %
  18.94 %
  2.37 %
  2.16 %
Custom Mail
  24644
  24307
  19907
  19724
  4179
  4072
  558
  511
  80.78 %
  81.15 %
  16.96 %
  16.75 %
  2.26 %
  2.10 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.