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CampaignMonitor and Klick-Tipp Email Deliverability Comparison

  CampaignMonitor
  Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Klick-Tipp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.117
  372.411
  297.446
  296.799
  65.129
  65.361
  10.542
  10.251

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Klick-Tipp in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.72 %
  79.70 %
  17.46 %
  17.55 %
  2.83 %
  2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28522
  28368
  23664
  23540
  4159
  4174
  699
  654
  82.97 %
  82.98 %
  14.58 %
  14.71 %
  2.45 %
  2.31 %
Elektronics
  28895
  28992
  23237
  23300
  4893
  4921
  765
  771
  80.42 %
  80.37 %
  16.93 %
  16.97 %
  2.65 %
  2.66 %
Entertainment
  28922
  28703
  23059
  22847
  5088
  5074
  775
  782
  79.73 %
  79.60 %
  17.59 %
  17.68 %
  2.68 %
  2.72 %
Cosmetics & Beauty
  28821
  28332
  22846
  22589
  5144
  5002
  831
  741
  79.27 %
  79.73 %
  17.85 %
  17.65 %
  2.88 %
  2.62 %
Food & Drink
  29136
  28764
  24084
  23814
  4321
  4270
  731
  680
  82.66 %
  82.79 %
  14.83 %
  14.84 %
  2.51 %
  2.36 %
Home & Garden
  28463
  28634
  23591
  23691
  4169
  4213
  703
  730
  82.88 %
  82.74 %
  14.65 %
  14.71 %
  2.47 %
  2.55 %
Finance
  28373
  28513
  21631
  21754
  5823
  5822
  919
  937
  76.24 %
  76.30 %
  20.52 %
  20.42 %
  3.24 %
  3.29 %
Health
  28844
  28497
  22268
  21984
  5701
  5629
  875
  884
  77.20 %
  77.14 %
  19.76 %
  19.75 %
  3.03 %
  3.10 %
Pets
  28720
  28352
  23457
  23230
  4447
  4411
  816
  711
  81.67 %
  81.93 %
  15.48 %
  15.56 %
  2.84 %
  2.51 %
Sport & Fitness
  28710
  28752
  22594
  22528
  5239
  5367
  877
  857
  78.70 %
  78.35 %
  18.25 %
  18.67 %
  3.05 %
  2.98 %
Job & Career
  28451
  29424
  22125
  22843
  5414
  5686
  912
  895
  77.77 %
  77.63 %
  19.03 %
  19.32 %
  3.21 %
  3.04 %
Dating
  28688
  28276
  21493
  21118
  6336
  6267
  859
  891
  74.92 %
  74.69 %
  22.09 %
  22.16 %
  2.99 %
  3.15 %
Other
  28572
  28804
  23397
  23561
  4395
  4525
  780
  718
  81.89 %
  81.80 %
  15.38 %
  15.71 %
  2.73 %
  2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Klick-Tipp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37597
  37273
  28641
  28541
  7758
  7619
  1198
  1113
  76.18 %
  76.57 %
  20.63 %
  20.44 %
  3.19 %
  2.99 %
Outlook Mail
  37210
  37801
  28758
  29080
  7290
  7568
  1162
  1153
  77.29 %
  76.93 %
  19.59 %
  20.02 %
  3.12 %
  3.05 %
Yahoo Mail
  37408
  36891
  29762
  29275
  6582
  6518
  1064
  1098
  79.56 %
  79.36 %
  17.60 %
  17.67 %
  2.84 %
  2.98 %
AOL Mail
  36968
  37426
  29404
  29730
  6494
  6616
  1070
  1080
  79.54 %
  79.44 %
  17.57 %
  17.68 %
  2.89 %
  2.89 %
Mail.com
  37219
  37320
  30115
  30057
  6115
  6240
  989
  1023
  80.91 %
  80.54 %
  16.43 %
  16.72 %
  2.66 %
  2.74 %
Yandex Mail
  37362
  37223
  29116
  29016
  7052
  7079
  1194
  1128
  77.93 %
  77.95 %
  18.87 %
  19.02 %
  3.20 %
  3.03 %
GMX Mail
  36915
  37121
  29640
  29839
  6276
  6358
  999
  924
  80.29 %
  80.38 %
  17.00 %
  17.13 %
  2.71 %
  2.49 %
Zoho Mail
  37651
  36953
  30617
  30118
  6034
  5876
  1000
  959
  81.32 %
  81.50 %
  16.03 %
  15.90 %
  2.66 %
  2.60 %
ProtonMail
  37838
  37851
  30799
  30803
  6094
  6139
  945
  909
  81.40 %
  81.38 %
  16.11 %
  16.22 %
  2.50 %
  2.40 %
Custom Mail
  36949
  36552
  30594
  30340
  5434
  5348
  921
  864
  82.80 %
  83.01 %
  14.71 %
  14.63 %
  2.49 %
  2.36 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.