CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.509 392.656	314.469 313.641	67.784 68.035	11.256 10.980

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.91 % 79.88 %	17.23 % 17.33 %	2.86 % 2.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30124 29935	25052 24884	4333 4350	739 701	83.16 % 83.13 %	14.38 % 14.53 %	2.45 % 2.34 %
Elektronics	30471 30572	24558 24631	5087 5114	826 827	80.59 % 80.57 %	16.69 % 16.73 %	2.71 % 2.71 %
Entertainment	30527 30265	24393 24134	5300 5286	834 845	79.91 % 79.74 %	17.36 % 17.47 %	2.73 % 2.79 %
Cosmetics & Beauty	30366 29880	24139 23881	5345 5210	882 789	79.49 % 79.92 %	17.60 % 17.44 %	2.90 % 2.64 %
Food & Drink	30633 30235	25370 25071	4486 4438	777 726	82.82 % 82.92 %	14.64 % 14.68 %	2.54 % 2.40 %
Home & Garden	29997 30217	24898 25046	4341 4392	758 779	83.00 % 82.89 %	14.47 % 14.53 %	2.53 % 2.58 %
Finance	29907 29999	22877 22964	6057 6045	973 990	76.49 % 76.55 %	20.25 % 20.15 %	3.25 % 3.30 %
Health	30420 30083	23552 23270	5923 5856	945 957	77.42 % 77.35 %	19.47 % 19.47 %	3.11 % 3.18 %
Pets	30369 29912	24861 24544	4647 4603	861 765	81.86 % 82.05 %	15.30 % 15.39 %	2.84 % 2.56 %
Sport & Fitness	30331 30382	23924 23858	5469 5601	938 923	78.88 % 78.53 %	18.03 % 18.44 %	3.09 % 3.04 %
Job & Career	29992 31007	23385 24132	5644 5927	963 948	77.97 % 77.83 %	18.82 % 19.12 %	3.21 % 3.06 %
Dating	30248 29782	22763 22329	6571 6495	914 958	75.25 % 74.97 %	21.72 % 21.81 %	3.02 % 3.22 %
Other	30124 30387	24697 24897	4581 4718	846 772	81.98 % 81.93 %	15.21 % 15.53 %	2.81 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39676 39346	30315 30229	8070 7927	1291 1190	76.41 % 76.83 %	20.34 % 20.15 %	3.25 % 3.02 %
Outlook Mail	39212 39824	30383 30699	7586 7877	1243 1248	77.48 % 77.09 %	19.35 % 19.78 %	3.17 % 3.13 %
Yahoo Mail	39457 38974	31457 30995	6864 6803	1136 1176	79.72 % 79.53 %	17.40 % 17.46 %	2.88 % 3.02 %
AOL Mail	38991 39457	31063 31407	6769 6897	1159 1153	79.67 % 79.60 %	17.36 % 17.48 %	2.97 % 2.92 %
Mail.com	39245 39235	31827 31653	6374 6492	1044 1090	81.10 % 80.68 %	16.24 % 16.55 %	2.66 % 2.78 %
Yandex Mail	39470 39152	30837 30577	7364 7362	1269 1213	78.13 % 78.10 %	18.66 % 18.80 %	3.22 % 3.10 %
GMX Mail	38979 39141	31385 31551	6525 6599	1069 991	80.52 % 80.61 %	16.74 % 16.86 %	2.74 % 2.53 %
Zoho Mail	39622 39141	32304 31974	6260 6142	1058 1025	81.53 % 81.69 %	15.80 % 15.69 %	2.67 % 2.62 %
ProtonMail	39949 39823	32612 32499	6327 6360	1010 964	81.63 % 81.61 %	15.84 % 15.97 %	2.53 % 2.42 %
Custom Mail	38908 38563	32286 32057	5645 5576	977 930	82.98 % 83.13 %	14.51 % 14.46 %	2.51 % 2.41 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.