CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.494 249.827	193.843 193.679	50.262 50.051	6.389 6.097

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.38 % 77.53 %	20.07 % 20.03 %	2.55 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18982 18816	15382 15245	3187 3170	413 401	81.03 % 81.02 %	16.79 % 16.85 %	2.18 % 2.13 %
Elektronics	19441 19438	15115 15167	3834 3813	492 458	77.75 % 78.03 %	19.72 % 19.62 %	2.53 % 2.36 %
Entertainment	19280 19145	14905 14818	3912 3876	463 451	77.31 % 77.40 %	20.29 % 20.25 %	2.40 % 2.36 %
Cosmetics & Beauty	19538 18958	15029 14703	4009 3820	500 435	76.92 % 77.56 %	20.52 % 20.15 %	2.56 % 2.29 %
Food & Drink	19734 19454	15906 15734	3367 3293	461 427	80.60 % 80.88 %	17.06 % 16.93 %	2.34 % 2.19 %
Home & Garden	19151 19183	15500 15523	3224 3213	427 447	80.94 % 80.92 %	16.83 % 16.75 %	2.23 % 2.33 %
Finance	19089 19143	14034 14103	4495 4470	560 570	73.52 % 73.67 %	23.55 % 23.35 %	2.93 % 2.98 %
Health	19325 18987	14323 14115	4461 4339	541 533	74.12 % 74.34 %	23.08 % 22.85 %	2.80 % 2.81 %
Pets	19218 18993	15355 15235	3381 3329	482 429	79.90 % 80.21 %	17.59 % 17.53 %	2.51 % 2.26 %
Sport & Fitness	19218 19329	14711 14745	3986 4080	521 504	76.55 % 76.28 %	20.74 % 21.11 %	2.71 % 2.61 %
Job & Career	19029 19859	14419 15038	4063 4295	547 526	75.77 % 75.72 %	21.35 % 21.63 %	2.87 % 2.65 %
Dating	19315 18999	13801 13602	5006 4910	508 487	71.45 % 71.59 %	25.92 % 25.84 %	2.63 % 2.56 %
Other	19174 19523	15363 15651	3337 3443	474 429	80.12 % 80.17 %	17.40 % 17.64 %	2.47 % 2.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25438 25003	18649 18476	6072 5860	717 667	73.31 % 73.90 %	23.87 % 23.44 %	2.82 % 2.67 %
Outlook Mail	24859 25589	18596 19071	5580 5831	683 687	74.81 % 74.53 %	22.45 % 22.79 %	2.75 % 2.68 %
Yahoo Mail	25143 24510	19502 19010	5009 4858	632 642	77.56 % 77.56 %	19.92 % 19.82 %	2.51 % 2.62 %
AOL Mail	24979 25284	19395 19640	4942 5012	642 632	77.65 % 77.68 %	19.78 % 19.82 %	2.57 % 2.50 %
Mail.com	24789 25126	19515 19764	4646 4754	628 608	78.72 % 78.66 %	18.74 % 18.92 %	2.53 % 2.42 %
Yandex Mail	25198 25030	19115 19017	5357 5348	726 665	75.86 % 75.98 %	21.26 % 21.37 %	2.88 % 2.66 %
GMX Mail	24746 24790	19186 19260	4945 4978	615 552	77.53 % 77.69 %	19.98 % 20.08 %	2.49 % 2.23 %
Zoho Mail	25299 24635	20024 19558	4688 4497	587 580	79.15 % 79.39 %	18.53 % 18.25 %	2.32 % 2.35 %
ProtonMail	25399 25553	19954 20159	4844 4841	601 553	78.56 % 78.89 %	19.07 % 18.94 %	2.37 % 2.16 %
Custom Mail	24644 24307	19907 19724	4179 4072	558 511	80.78 % 81.15 %	16.96 % 16.75 %	2.26 % 2.10 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.