CampaignMonitor and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 540.072	434.606 436.102	89.255 88.692	16.271 15.609

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 80.75 %	16.52 % 16.42 %	3.01 % 2.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 41192	34613 34443	5836 5750	1087 1026	83.33 % 83.62 %	14.05 % 13.96 %	2.62 % 2.49 %
Elektronics	41606 42041	33726 34267	6638 6641	1187 1162	81.06 % 81.51 %	15.95 % 15.80 %	2.85 % 2.76 %
Entertainment	41709 41494	33523 33475	6916 6860	1194 1179	80.37 % 80.67 %	16.58 % 16.53 %	2.86 % 2.84 %
Cosmetics & Beauty	41532 41166	33265 33256	6984 6807	1296 1154	80.09 % 80.79 %	16.82 % 16.54 %	3.12 % 2.80 %
Food & Drink	42123 41465	34940 34604	6021 5838	1142 1039	82.95 % 83.45 %	14.29 % 14.08 %	2.71 % 2.51 %
Home & Garden	41257 41478	34323 34598	5840 5816	1120 1097	83.19 % 83.41 %	14.16 % 14.02 %	2.71 % 2.64 %
Finance	41415 41470	32074 32247	7944 7855	1394 1400	77.45 % 77.76 %	19.18 % 18.94 %	3.37 % 3.38 %
Health	41795 41430	32771 32596	7671 7529	1345 1313	78.41 % 78.68 %	18.35 % 18.17 %	3.22 % 3.17 %
Pets	41689 41317	34194 34092	6249 6129	1229 1104	82.02 % 82.51 %	14.99 % 14.83 %	2.95 % 2.67 %
Sport & Fitness	41736 41689	33135 33126	7233 7293	1347 1320	79.39 % 79.46 %	17.33 % 17.49 %	3.23 % 3.17 %
Job & Career	41130 42406	32271 33371	7427 7698	1403 1351	78.46 % 78.69 %	18.06 % 18.15 %	3.41 % 3.19 %
Dating	41453 41141	31767 31534	8367 8258	1314 1375	76.63 % 76.65 %	20.18 % 20.07 %	3.17 % 3.34 %
Other	41349 41783	34004 34493	6129 6218	1213 1089	82.24 % 82.55 %	14.82 % 14.88 %	2.93 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 50976	39015 39400	10057 9941	1757 1670	76.73 % 77.29 %	19.78 % 19.50 %	3.46 % 3.28 %
Outlook Mail	50599 51116	39533 39905	9375 9591	1679 1639	78.13 % 78.07 %	18.53 % 18.76 %	3.32 % 3.21 %
Yahoo Mail	50860 50144	40714 40214	8574 8379	1527 1546	80.05 % 80.20 %	16.86 % 16.71 %	3.00 % 3.08 %
AOL Mail	50322 50753	40253 40721	8472 8521	1574 1522	79.99 % 80.23 %	16.84 % 16.79 %	3.13 % 3.00 %
Mail.com	50639 50586	41184 41133	7985 8028	1448 1435	81.33 % 81.31 %	15.77 % 15.87 %	2.86 % 2.84 %
Yandex Mail	50804 50713	39995 40085	9135 9109	1661 1568	78.72 % 79.04 %	17.98 % 17.96 %	3.27 % 3.09 %
GMX Mail	50110 50324	40652 40973	8019 8043	1412 1331	81.13 % 81.42 %	16.00 % 15.98 %	2.82 % 2.64 %
Zoho Mail	50797 50533	41638 41635	7763 7584	1398 1345	81.97 % 82.39 %	15.28 % 15.01 %	2.75 % 2.66 %
ProtonMail	51461 51185	42307 42157	7833 7770	1328 1272	82.21 % 82.36 %	15.22 % 15.18 %	2.58 % 2.49 %
Custom Mail	50124 49900	41684 41699	7102 6982	1316 1239	83.16 % 83.57 %	14.17 % 13.99 %	2.63 % 2.48 %
iCloud Mail	11368 11288	8888 9061	1970 1877	498 400	78.18 % 80.27 %	17.33 % 16.63 %	4.38 % 3.54 %
Tuta	11435 11135	9535 9409	1539 1434	346 315	83.38 % 84.50 %	13.46 % 12.88 %	3.03 % 2.83 %
Juno.com	10970 11419	9208 9710	1431 1433	327 327	83.94 % 85.03 %	13.04 % 12.55 %	2.98 % 2.86 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.