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CampaignMonitor and Klick-Tipp Email Deliverability Comparison

  CampaignMonitor
  Klick-Tipp

In this comparison, the deliverability of CampaignMonitor and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.233
  304.430
  240.111
  239.673
  56.844
  56.830
  8.278
  7.927

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.66 %
  78.73 %
  18.62 %
  18.67 %
  2.71 %
  2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23227
  23092
  19074
  18951
  3613
  3620
  540
  521
  82.12 %
  82.07 %
  15.56 %
  15.68 %
  2.32 %
  2.26 %
Elektronics
  23725
  23661
  18817
  18780
  4303
  4300
  605
  581
  79.31 %
  79.37 %
  18.14 %
  18.17 %
  2.55 %
  2.46 %
Entertainment
  23520
  23391
  18475
  18384
  4434
  4408
  611
  599
  78.55 %
  78.59 %
  18.85 %
  18.84 %
  2.60 %
  2.56 %
Cosmetics & Beauty
  23750
  23126
  18565
  18208
  4522
  4340
  663
  578
  78.17 %
  78.73 %
  19.04 %
  18.77 %
  2.79 %
  2.50 %
Food & Drink
  23871
  23638
  19510
  19375
  3787
  3729
  574
  534
  81.73 %
  81.97 %
  15.86 %
  15.78 %
  2.40 %
  2.26 %
Home & Garden
  23219
  23361
  19056
  19144
  3626
  3652
  537
  565
  82.07 %
  81.95 %
  15.62 %
  15.63 %
  2.31 %
  2.42 %
Finance
  23314
  23304
  17508
  17516
  5089
  5064
  717
  724
  75.10 %
  75.16 %
  21.83 %
  21.73 %
  3.08 %
  3.11 %
Health
  23589
  23172
  17880
  17582
  5011
  4898
  698
  692
  75.80 %
  75.88 %
  21.24 %
  21.14 %
  2.96 %
  2.99 %
Pets
  23448
  23238
  18968
  18867
  3851
  3820
  629
  551
  80.89 %
  81.19 %
  16.42 %
  16.44 %
  2.68 %
  2.37 %
Sport & Fitness
  23432
  23543
  18207
  18228
  4541
  4655
  684
  660
  77.70 %
  77.42 %
  19.38 %
  19.77 %
  2.92 %
  2.80 %
Job & Career
  23276
  24092
  17892
  18483
  4669
  4908
  715
  701
  76.87 %
  76.72 %
  20.06 %
  20.37 %
  3.07 %
  2.91 %
Dating
  23415
  23102
  17156
  16944
  5585
  5507
  674
  651
  73.27 %
  73.34 %
  23.85 %
  23.84 %
  2.88 %
  2.82 %
Other
  23447
  23710
  19003
  19211
  3813
  3929
  631
  570
  81.05 %
  81.02 %
  16.26 %
  16.57 %
  2.69 %
  2.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30910
  30500
  23144
  22994
  6823
  6644
  943
  862
  74.88 %
  75.39 %
  22.07 %
  21.78 %
  3.05 %
  2.83 %
Outlook Mail
  30396
  31065
  23150
  23571
  6343
  6605
  903
  889
  76.16 %
  75.88 %
  20.87 %
  21.26 %
  2.97 %
  2.86 %
Yahoo Mail
  30672
  29943
  24120
  23527
  5711
  5583
  841
  833
  78.64 %
  78.57 %
  18.62 %
  18.65 %
  2.74 %
  2.78 %
AOL Mail
  30336
  30662
  23874
  24103
  5632
  5723
  830
  836
  78.70 %
  78.61 %
  18.57 %
  18.66 %
  2.74 %
  2.73 %
Mail.com
  30306
  30523
  24235
  24331
  5287
  5406
  784
  786
  79.97 %
  79.71 %
  17.45 %
  17.71 %
  2.59 %
  2.58 %
Yandex Mail
  30483
  30472
  23448
  23485
  6095
  6120
  940
  867
  76.92 %
  77.07 %
  19.99 %
  20.08 %
  3.08 %
  2.85 %
GMX Mail
  30276
  30328
  23956
  23994
  5543
  5589
  777
  745
  79.13 %
  79.12 %
  18.31 %
  18.43 %
  2.57 %
  2.46 %
Zoho Mail
  30849
  30172
  24785
  24323
  5285
  5115
  779
  734
  80.34 %
  80.61 %
  17.13 %
  16.95 %
  2.53 %
  2.43 %
ProtonMail
  30920
  30919
  24776
  24811
  5390
  5399
  754
  709
  80.13 %
  80.25 %
  17.43 %
  17.46 %
  2.44 %
  2.29 %
Custom Mail
  30085
  29846
  24623
  24534
  4735
  4646
  727
  666
  81.84 %
  82.20 %
  15.74 %
  15.57 %
  2.42 %
  2.23 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.