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Klick-Tipp and MailChimp Email Deliverability Comparison

  Klick-Tipp
  MailChimp

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.234
  222.274
  170.422
  160.986
  46.669
  54.001
  5.143
  7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.69 %
  72.43 %
  21.00 %
  24.29 %
  2.31 %
  3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16864
  17232
  13539
  13048
  2973
  3654
  352
  530
  80.28 %
  75.72 %
  17.63 %
  21.20 %
  2.09 %
  3.08 %
Elektronics
  17317
  17040
  13356
  12434
  3570
  4075
  391
  531
  77.13 %
  72.97 %
  20.62 %
  23.91 %
  2.26 %
  3.12 %
Entertainment
  17088
  16947
  13087
  12215
  3622
  4150
  379
  582
  76.59 %
  72.08 %
  21.20 %
  24.49 %
  2.22 %
  3.43 %
Cosmetics & Beauty
  16823
  17168
  12891
  12390
  3557
  4193
  375
  585
  76.63 %
  72.17 %
  21.14 %
  24.42 %
  2.23 %
  3.41 %
Food & Drink
  17351
  17117
  13913
  12975
  3074
  3613
  364
  529
  80.19 %
  75.80 %
  17.72 %
  21.11 %
  2.10 %
  3.09 %
Home & Garden
  17030
  17348
  13661
  13146
  2993
  3704
  376
  498
  80.22 %
  75.78 %
  17.57 %
  21.35 %
  2.21 %
  2.87 %
Finance
  16979
  16952
  12352
  11603
  4162
  4729
  465
  620
  72.75 %
  68.45 %
  24.51 %
  27.90 %
  2.74 %
  3.66 %
Health
  16769
  17305
  12278
  11979
  4044
  4771
  447
  555
  73.22 %
  69.22 %
  24.12 %
  27.57 %
  2.67 %
  3.21 %
Pets
  16858
  16534
  13408
  12527
  3085
  3492
  365
  515
  79.53 %
  75.77 %
  18.30 %
  21.12 %
  2.17 %
  3.11 %
Sport & Fitness
  17158
  16762
  12956
  12063
  3784
  4127
  418
  572
  75.51 %
  71.97 %
  22.05 %
  24.62 %
  2.44 %
  3.41 %
Job & Career
  17743
  16864
  13308
  12026
  3994
  4240
  441
  598
  75.00 %
  71.31 %
  22.51 %
  25.14 %
  2.49 %
  3.55 %
Dating
  16864
  17953
  11844
  11757
  4606
  5573
  414
  623
  70.23 %
  65.49 %
  27.31 %
  31.04 %
  2.45 %
  3.47 %
Other
  17390
  17052
  13829
  12823
  3205
  3680
  356
  549
  79.52 %
  75.20 %
  18.43 %
  21.58 %
  2.05 %
  3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22300
  22358
  16263
  15300
  5485
  6263
  552
  795
  72.93 %
  68.43 %
  24.60 %
  28.01 %
  2.48 %
  3.56 %
Outlook Mail
  22730
  21719
  16723
  15169
  5432
  5807
  575
  743
  73.57 %
  69.84 %
  23.90 %
  26.74 %
  2.53 %
  3.42 %
Yahoo Mail
  21722
  22409
  16688
  16243
  4486
  5399
  548
  767
  76.83 %
  72.48 %
  20.65 %
  24.09 %
  2.52 %
  3.42 %
AOL Mail
  22484
  22519
  17288
  16341
  4650
  5445
  546
  733
  76.89 %
  72.57 %
  20.68 %
  24.18 %
  2.43 %
  3.26 %
Mail.com
  22377
  22538
  17446
  16535
  4419
  5253
  512
  750
  77.96 %
  73.36 %
  19.75 %
  23.31 %
  2.29 %
  3.33 %
Yandex Mail
  22215
  22281
  16712
  15830
  4948
  5672
  555
  779
  75.23 %
  71.05 %
  22.27 %
  25.46 %
  2.50 %
  3.50 %
GMX Mail
  22151
  22227
  16986
  16126
  4691
  5395
  474
  706
  76.68 %
  72.55 %
  21.18 %
  24.27 %
  2.14 %
  3.18 %
Zoho Mail
  21878
  22604
  17195
  16702
  4198
  5218
  485
  684
  78.59 %
  73.89 %
  19.19 %
  23.08 %
  2.22 %
  3.03 %
ProtonMail
  22879
  21776
  17844
  16101
  4574
  5001
  461
  674
  77.99 %
  73.94 %
  19.99 %
  22.97 %
  2.01 %
  3.10 %
Custom Mail
  21498
  21843
  17277
  16639
  3786
  4548
  435
  656
  80.37 %
  76.18 %
  17.61 %
  20.82 %
  2.02 %
  3.00 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.