Klick-Tipp and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.301 463.164	373.437 356.201	77.328 89.847	13.536 17.116

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 76.91 %	16.65 % 19.40 %	2.92 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35449 35770	29613 28540	4957 6055	879 1175	83.54 % 79.79 %	13.98 % 16.93 %	2.48 % 3.28 %
Elektronics	36158 35758	29379 27828	5782 6685	997 1245	81.25 % 77.82 %	15.99 % 18.70 %	2.76 % 3.48 %
Entertainment	35823 35145	28783 26925	6009 6884	1031 1336	80.35 % 76.61 %	16.77 % 19.59 %	2.88 % 3.80 %
Cosmetics & Beauty	35302 35614	28395 27346	5915 6952	992 1316	80.43 % 76.78 %	16.76 % 19.52 %	2.81 % 3.70 %
Food & Drink	35637 35826	29703 28614	5033 6027	901 1185	83.35 % 79.87 %	14.12 % 16.82 %	2.53 % 3.31 %
Home & Garden	35793 36118	29811 28804	5018 6127	964 1187	83.29 % 79.75 %	14.02 % 16.96 %	2.69 % 3.29 %
Finance	35551 35456	27449 26140	6887 7869	1215 1447	77.21 % 73.73 %	19.37 % 22.19 %	3.42 % 4.08 %
Health	35615 35790	27834 26684	6627 7721	1154 1385	78.15 % 74.56 %	18.61 % 21.57 %	3.24 % 3.87 %
Pets	35488 34844	29254 27582	5278 6029	956 1233	82.43 % 79.16 %	14.87 % 17.30 %	2.69 % 3.54 %
Sport & Fitness	35855 35117	28333 26688	6381 7054	1141 1375	79.02 % 76.00 %	17.80 % 20.09 %	3.18 % 3.92 %
Job & Career	36558 35501	28625 26626	6766 7410	1167 1465	78.30 % 75.00 %	18.51 % 20.87 %	3.19 % 4.13 %
Dating	35187 36543	26690 26278	7299 8743	1198 1522	75.85 % 71.91 %	20.74 % 23.93 %	3.40 % 4.16 %
Other	35885 35682	29568 28146	5376 6291	941 1245	82.40 % 78.88 %	14.98 % 17.63 %	2.62 % 3.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44964 44791	34587 32733	8910 10182	1467 1876	76.92 % 73.08 %	19.82 % 22.73 %	3.26 % 4.19 %
Outlook Mail	45421 44335	35272 32982	8688 9561	1461 1792	77.66 % 74.39 %	19.13 % 21.57 %	3.22 % 4.04 %
Yahoo Mail	44382 44700	35480 34131	7522 8856	1380 1713	79.94 % 76.36 %	16.95 % 19.81 %	3.11 % 3.83 %
AOL Mail	44918 45061	35936 34401	7635 8962	1347 1698	80.00 % 76.34 %	17.00 % 19.89 %	3.00 % 3.77 %
Mail.com	44750 44765	36292 34632	7173 8495	1285 1638	81.10 % 77.36 %	16.03 % 18.98 %	2.87 % 3.66 %
Yandex Mail	44806 44994	35207 33790	8178 9454	1421 1750	78.58 % 75.10 %	18.25 % 21.01 %	3.17 % 3.89 %
GMX Mail	44619 44717	36214 34679	7230 8463	1175 1575	81.16 % 77.55 %	16.20 % 18.93 %	2.63 % 3.52 %
Zoho Mail	44692 44954	36723 35195	6772 8260	1197 1499	82.17 % 78.29 %	15.15 % 18.37 %	2.68 % 3.33 %
ProtonMail	45402 44201	37297 34824	6964 7883	1141 1494	82.15 % 78.79 %	15.34 % 17.83 %	2.51 % 3.38 %
Custom Mail	44114 44405	36847 35482	6175 7474	1092 1449	83.53 % 79.91 %	14.00 % 16.83 %	2.48 % 3.26 %
iCloud Mail	5399 5451	4297 4230	882 949	220 272	79.59 % 77.60 %	16.34 % 17.41 %	4.07 % 4.99 %
Tuta	5373 5376	4581 4537	616 666	176 173	85.26 % 84.39 %	11.46 % 12.39 %	3.28 % 3.22 %
Juno.com	5461 5414	4704 4585	583 642	174 187	86.14 % 84.69 %	10.68 % 11.86 %	3.19 % 3.45 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.