Klick-Tipp and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.656 392.522	313.641 298.269	68.035 79.869	10.980 14.384

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.88 % 75.99 %	17.33 % 20.35 %	2.80 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29935 30348	24884 23958	4350 5394	701 996	83.13 % 78.94 %	14.53 % 17.77 %	2.34 % 3.28 %
Elektronics	30572 30284	24631 23270	5114 5960	827 1054	80.57 % 76.84 %	16.73 % 19.68 %	2.71 % 3.48 %
Entertainment	30265 29867	24134 22576	5286 6135	845 1156	79.74 % 75.59 %	17.47 % 20.54 %	2.79 % 3.87 %
Cosmetics & Beauty	29880 30216	23881 22908	5210 6193	789 1115	79.92 % 75.81 %	17.44 % 20.50 %	2.64 % 3.69 %
Food & Drink	30235 30367	25071 24023	4438 5364	726 980	82.92 % 79.11 %	14.68 % 17.66 %	2.40 % 3.23 %
Home & Garden	30217 30572	25046 24143	4392 5449	779 980	82.89 % 78.97 %	14.53 % 17.82 %	2.58 % 3.21 %
Finance	29999 30139	22964 21917	6045 7003	990 1219	76.55 % 72.72 %	20.15 % 23.24 %	3.30 % 4.04 %
Health	30083 30365	23270 22322	5856 6894	957 1149	77.35 % 73.51 %	19.47 % 22.70 %	3.18 % 3.78 %
Pets	29912 29446	24544 23083	4603 5326	765 1037	82.05 % 78.39 %	15.39 % 18.09 %	2.56 % 3.52 %
Sport & Fitness	30382 29599	23858 22242	5601 6216	923 1141	78.53 % 75.14 %	18.44 % 21.00 %	3.04 % 3.85 %
Job & Career	31007 29976	24132 22223	5927 6512	948 1241	77.83 % 74.14 %	19.12 % 21.72 %	3.06 % 4.14 %
Dating	29782 31155	22329 22021	6495 7861	958 1273	74.97 % 70.68 %	21.81 % 25.23 %	3.22 % 4.09 %
Other	30387 30188	24897 23583	4718 5562	772 1043	81.93 % 78.12 %	15.53 % 18.42 %	2.54 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39346 39349	30229 28577	7927 9163	1190 1609	76.83 % 72.62 %	20.15 % 23.29 %	3.02 % 4.09 %
Outlook Mail	39824 38915	30699 28632	7877 8728	1248 1555	77.09 % 73.58 %	19.78 % 22.43 %	3.13 % 4.00 %
Yahoo Mail	38974 39303	30995 29752	6803 8068	1176 1483	79.53 % 75.70 %	17.46 % 20.53 %	3.02 % 3.77 %
AOL Mail	39457 39551	31407 29911	6897 8161	1153 1479	79.60 % 75.63 %	17.48 % 20.63 %	2.92 % 3.74 %
Mail.com	39235 39448	31653 30226	6492 7774	1090 1448	80.68 % 76.62 %	16.55 % 19.71 %	2.78 % 3.67 %
Yandex Mail	39152 39389	30577 29314	7362 8571	1213 1504	78.10 % 74.42 %	18.80 % 21.76 %	3.10 % 3.82 %
GMX Mail	39141 39248	31551 30119	6599 7772	991 1357	80.61 % 76.74 %	16.86 % 19.80 %	2.53 % 3.46 %
Zoho Mail	39141 39510	31974 30609	6142 7570	1025 1331	81.69 % 77.47 %	15.69 % 19.16 %	2.62 % 3.37 %
ProtonMail	39823 38705	32499 30162	6360 7223	964 1320	81.61 % 77.93 %	15.97 % 18.66 %	2.42 % 3.41 %
Custom Mail	38563 39104	32057 30967	5576 6839	930 1298	83.13 % 79.19 %	14.46 % 17.49 %	2.41 % 3.32 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.