Klick-Tipp and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.418 277.139	216.875 205.299	53.514 62.304	7.029 9.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.18 % 74.08 %	19.29 % 22.48 %	2.53 % 3.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	20963 21575	17102 16668	3398 4226	463 681	81.58 % 77.26 %	16.21 % 19.59 %	2.21 % 3.16 %
Elektronics	21605 21407	17022 16015	4069 4698	514 694	78.79 % 74.81 %	18.83 % 21.95 %	2.38 % 3.24 %
Entertainment	21281 21092	16601 15536	4148 4783	532 773	78.01 % 73.66 %	19.49 % 22.68 %	2.50 % 3.66 %
Cosmetics & Beauty	21046 21360	16457 15779	4081 4832	508 749	78.20 % 73.87 %	19.39 % 22.62 %	2.41 % 3.51 %
Food & Drink	21581 21278	17578 16462	3519 4150	484 666	81.45 % 77.37 %	16.31 % 19.50 %	2.24 % 3.13 %
Home & Garden	21231 21571	17306 16662	3425 4267	500 642	81.51 % 77.24 %	16.13 % 19.78 %	2.36 % 2.98 %
Finance	21300 21157	15868 14893	4782 5453	650 811	74.50 % 70.39 %	22.45 % 25.77 %	3.05 % 3.83 %
Health	21085 21493	15846 15280	4622 5451	617 762	75.15 % 71.09 %	21.92 % 25.36 %	2.93 % 3.55 %
Pets	21158 20682	17081 15927	3586 4076	491 679	80.73 % 77.01 %	16.95 % 19.71 %	2.32 % 3.28 %
Sport & Fitness	21547 20886	16577 15354	4388 4798	582 734	76.93 % 73.51 %	20.36 % 22.97 %	2.70 % 3.51 %
Job & Career	21991 21164	16776 15371	4606 4984	609 809	76.29 % 72.63 %	20.94 % 23.55 %	2.77 % 3.82 %
Dating	21021 22185	15243 15052	5203 6305	575 828	72.51 % 67.85 %	24.75 % 28.42 %	2.74 % 3.73 %
Other	21609 21289	17418 16300	3687 4281	504 708	80.61 % 76.57 %	17.06 % 20.11 %	2.33 % 3.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27705 27754	20698 19499	6246 7186	761 1069	74.71 % 70.26 %	22.54 % 25.89 %	2.75 % 3.85 %
Outlook Mail	28364 27167	21340 19448	6229 6731	795 988	75.24 % 71.59 %	21.96 % 24.78 %	2.80 % 3.64 %
Yahoo Mail	27218 27862	21264 20614	5225 6257	729 991	78.12 % 73.99 %	19.20 % 22.46 %	2.68 % 3.56 %
AOL Mail	27997 28028	21888 20745	5372 6320	737 963	78.18 % 74.02 %	19.19 % 22.55 %	2.63 % 3.44 %
Mail.com	27894 27985	22100 20948	5094 6061	700 976	79.23 % 74.85 %	18.26 % 21.66 %	2.51 % 3.49 %
Yandex Mail	27787 27773	21265 20140	5748 6607	774 1026	76.53 % 72.52 %	20.69 % 23.79 %	2.79 % 3.69 %
GMX Mail	27592 27692	21649 20643	5289 6149	654 900	78.46 % 74.54 %	19.17 % 22.20 %	2.37 % 3.25 %
Zoho Mail	27534 28148	22054 21272	4821 5984	659 892	80.10 % 75.57 %	17.51 % 21.26 %	2.39 % 3.17 %
ProtonMail	28247 27292	22488 20707	5125 5720	634 865	79.61 % 75.87 %	18.14 % 20.96 %	2.24 % 3.17 %
Custom Mail	27080 27438	22129 21283	4365 5289	586 866	81.72 % 77.57 %	16.12 % 19.28 %	2.16 % 3.16 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.