Klick-Tipp and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.234 222.274	170.422 160.986	46.669 54.001	5.143 7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.69 % 72.43 %	21.00 % 24.29 %	2.31 % 3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16864 17232	13539 13048	2973 3654	352 530	80.28 % 75.72 %	17.63 % 21.20 %	2.09 % 3.08 %
Elektronics	17317 17040	13356 12434	3570 4075	391 531	77.13 % 72.97 %	20.62 % 23.91 %	2.26 % 3.12 %
Entertainment	17088 16947	13087 12215	3622 4150	379 582	76.59 % 72.08 %	21.20 % 24.49 %	2.22 % 3.43 %
Cosmetics & Beauty	16823 17168	12891 12390	3557 4193	375 585	76.63 % 72.17 %	21.14 % 24.42 %	2.23 % 3.41 %
Food & Drink	17351 17117	13913 12975	3074 3613	364 529	80.19 % 75.80 %	17.72 % 21.11 %	2.10 % 3.09 %
Home & Garden	17030 17348	13661 13146	2993 3704	376 498	80.22 % 75.78 %	17.57 % 21.35 %	2.21 % 2.87 %
Finance	16979 16952	12352 11603	4162 4729	465 620	72.75 % 68.45 %	24.51 % 27.90 %	2.74 % 3.66 %
Health	16769 17305	12278 11979	4044 4771	447 555	73.22 % 69.22 %	24.12 % 27.57 %	2.67 % 3.21 %
Pets	16858 16534	13408 12527	3085 3492	365 515	79.53 % 75.77 %	18.30 % 21.12 %	2.17 % 3.11 %
Sport & Fitness	17158 16762	12956 12063	3784 4127	418 572	75.51 % 71.97 %	22.05 % 24.62 %	2.44 % 3.41 %
Job & Career	17743 16864	13308 12026	3994 4240	441 598	75.00 % 71.31 %	22.51 % 25.14 %	2.49 % 3.55 %
Dating	16864 17953	11844 11757	4606 5573	414 623	70.23 % 65.49 %	27.31 % 31.04 %	2.45 % 3.47 %
Other	17390 17052	13829 12823	3205 3680	356 549	79.52 % 75.20 %	18.43 % 21.58 %	2.05 % 3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22300 22358	16263 15300	5485 6263	552 795	72.93 % 68.43 %	24.60 % 28.01 %	2.48 % 3.56 %
Outlook Mail	22730 21719	16723 15169	5432 5807	575 743	73.57 % 69.84 %	23.90 % 26.74 %	2.53 % 3.42 %
Yahoo Mail	21722 22409	16688 16243	4486 5399	548 767	76.83 % 72.48 %	20.65 % 24.09 %	2.52 % 3.42 %
AOL Mail	22484 22519	17288 16341	4650 5445	546 733	76.89 % 72.57 %	20.68 % 24.18 %	2.43 % 3.26 %
Mail.com	22377 22538	17446 16535	4419 5253	512 750	77.96 % 73.36 %	19.75 % 23.31 %	2.29 % 3.33 %
Yandex Mail	22215 22281	16712 15830	4948 5672	555 779	75.23 % 71.05 %	22.27 % 25.46 %	2.50 % 3.50 %
GMX Mail	22151 22227	16986 16126	4691 5395	474 706	76.68 % 72.55 %	21.18 % 24.27 %	2.14 % 3.18 %
Zoho Mail	21878 22604	17195 16702	4198 5218	485 684	78.59 % 73.89 %	19.19 % 23.08 %	2.22 % 3.03 %
ProtonMail	22879 21776	17844 16101	4574 5001	461 674	77.99 % 73.94 %	19.99 % 22.97 %	2.01 % 3.10 %
Custom Mail	21498 21843	17277 16639	3786 4548	435 656	80.37 % 76.18 %	17.61 % 20.82 %	2.02 % 3.00 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.