Klick-Tipp and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.827 249.617	193.679 183.063	50.051 58.166	6.097 8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 73.34 %	20.03 % 23.30 %	2.44 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18816 19344	15245 14804	3170 3935	401 605	81.02 % 76.53 %	16.85 % 20.34 %	2.13 % 3.13 %
Elektronics	19438 19242	15167 14234	3813 4389	458 619	78.03 % 73.97 %	19.62 % 22.81 %	2.36 % 3.22 %
Entertainment	19145 18999	14818 13867	3876 4466	451 666	77.40 % 72.99 %	20.25 % 23.51 %	2.36 % 3.51 %
Cosmetics & Beauty	18958 19276	14703 14095	3820 4516	435 665	77.56 % 73.12 %	20.15 % 23.43 %	2.29 % 3.45 %
Food & Drink	19454 19191	15734 14722	3293 3879	427 590	80.88 % 76.71 %	16.93 % 20.21 %	2.19 % 3.07 %
Home & Garden	19183 19521	15523 14951	3213 3997	447 573	80.92 % 76.59 %	16.75 % 20.48 %	2.33 % 2.94 %
Finance	19143 19058	14103 13242	4470 5097	570 719	73.67 % 69.48 %	23.35 % 26.74 %	2.98 % 3.77 %
Health	18987 19412	14115 13651	4339 5114	533 647	74.34 % 70.32 %	22.85 % 26.34 %	2.81 % 3.33 %
Pets	18993 18600	15235 14220	3329 3787	429 593	80.21 % 76.45 %	17.53 % 20.36 %	2.26 % 3.19 %
Sport & Fitness	19329 18792	14745 13673	4080 4461	504 658	76.28 % 72.76 %	21.11 % 23.74 %	2.61 % 3.50 %
Job & Career	19859 19010	15038 13695	4295 4616	526 699	75.72 % 72.04 %	21.63 % 24.28 %	2.65 % 3.68 %
Dating	18999 20030	13602 13370	4910 5933	487 727	71.59 % 66.75 %	25.84 % 29.62 %	2.56 % 3.63 %
Other	19523 19142	15651 14539	3443 3976	429 627	80.17 % 75.95 %	17.64 % 20.77 %	2.20 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25003 25050	18476 17390	5860 6729	667 931	73.90 % 69.42 %	23.44 % 26.86 %	2.67 % 3.72 %
Outlook Mail	25589 24353	19071 17242	5831 6251	687 860	74.53 % 70.80 %	22.79 % 25.67 %	2.68 % 3.53 %
Yahoo Mail	24510 25136	19010 18423	4858 5834	642 879	77.56 % 73.29 %	19.82 % 23.21 %	2.62 % 3.50 %
AOL Mail	25284 25225	19640 18499	5012 5877	632 849	77.68 % 73.34 %	19.82 % 23.30 %	2.50 % 3.37 %
Mail.com	25126 25262	19764 18731	4754 5662	608 869	78.66 % 74.15 %	18.92 % 22.41 %	2.42 % 3.44 %
Yandex Mail	25030 25029	19017 17995	5348 6144	665 890	75.98 % 71.90 %	21.37 % 24.55 %	2.66 % 3.56 %
GMX Mail	24790 25000	19260 18408	4978 5784	552 808	77.69 % 73.63 %	20.08 % 23.14 %	2.23 % 3.23 %
Zoho Mail	24635 25374	19558 18985	4497 5601	580 788	79.39 % 74.82 %	18.25 % 22.07 %	2.35 % 3.11 %
ProtonMail	25553 24538	20159 18412	4841 5364	553 762	78.89 % 75.03 %	18.94 % 21.86 %	2.16 % 3.11 %
Custom Mail	24307 24650	19724 18978	4072 4920	511 752	81.15 % 76.99 %	16.75 % 19.96 %	2.10 % 3.05 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.