Klick-Tipp and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.430 304.026	239.673 226.835	56.830 66.491	7.927 10.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.73 % 74.61 %	18.67 % 21.87 %	2.60 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23092 23576	18951 18328	3620 4500	521 748	82.07 % 77.74 %	15.68 % 19.09 %	2.26 % 3.17 %
Elektronics	23661 23486	18780 17710	4300 5001	581 775	79.37 % 75.41 %	18.17 % 21.29 %	2.46 % 3.30 %
Entertainment	23391 23119	18384 17147	4408 5104	599 868	78.59 % 74.17 %	18.84 % 22.08 %	2.56 % 3.75 %
Cosmetics & Beauty	23126 23435	18208 17438	4340 5163	578 834	78.73 % 74.41 %	18.77 % 22.03 %	2.50 % 3.56 %
Food & Drink	23638 23284	19375 18121	3729 4426	534 737	81.97 % 77.83 %	15.78 % 19.01 %	2.26 % 3.17 %
Home & Garden	23361 23718	19144 18429	3652 4554	565 735	81.95 % 77.70 %	15.63 % 19.20 %	2.42 % 3.10 %
Finance	23304 23286	17516 16543	5064 5826	724 917	75.16 % 71.04 %	21.73 % 25.02 %	3.11 % 3.94 %
Health	23172 23520	17582 16886	4898 5788	692 846	75.88 % 71.79 %	21.14 % 24.61 %	2.99 % 3.60 %
Pets	23238 22786	18867 17628	3820 4380	551 778	81.19 % 77.36 %	16.44 % 19.22 %	2.37 % 3.41 %
Sport & Fitness	23543 22941	18228 16965	4655 5139	660 837	77.42 % 73.95 %	19.77 % 22.40 %	2.80 % 3.65 %
Job & Career	24092 23240	18483 16980	4908 5353	701 907	76.72 % 73.06 %	20.37 % 23.03 %	2.91 % 3.90 %
Dating	23102 24272	16944 16672	5507 6673	651 927	73.34 % 68.69 %	23.84 % 27.49 %	2.82 % 3.82 %
Other	23710 23363	19211 17988	3929 4584	570 791	81.02 % 76.99 %	16.57 % 19.62 %	2.40 % 3.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30500 30447	22994 21599	6644 7655	862 1193	75.39 % 70.94 %	21.78 % 25.14 %	2.83 % 3.92 %
Outlook Mail	31065 29976	23571 21611	6605 7214	889 1151	75.88 % 72.09 %	21.26 % 24.07 %	2.86 % 3.84 %
Yahoo Mail	29943 30468	23527 22691	5583 6680	833 1097	78.57 % 74.47 %	18.65 % 21.92 %	2.78 % 3.60 %
AOL Mail	30662 30692	24103 22831	5723 6758	836 1103	78.61 % 74.39 %	18.66 % 22.02 %	2.73 % 3.59 %
Mail.com	30523 30597	24331 23069	5406 6454	786 1074	79.71 % 75.40 %	17.71 % 21.09 %	2.58 % 3.51 %
Yandex Mail	30472 30476	23485 22235	6120 7077	867 1164	77.07 % 72.96 %	20.08 % 23.22 %	2.85 % 3.82 %
GMX Mail	30328 30440	23994 22893	5589 6547	745 1000	79.12 % 75.21 %	18.43 % 21.51 %	2.46 % 3.29 %
Zoho Mail	30172 30843	24323 23481	5115 6369	734 993	80.61 % 76.13 %	16.95 % 20.65 %	2.43 % 3.22 %
ProtonMail	30919 29997	24811 22943	5399 6085	709 969	80.25 % 76.48 %	17.46 % 20.29 %	2.29 % 3.23 %
Custom Mail	29846 30090	24534 23482	4646 5652	666 956	82.20 % 78.04 %	15.57 % 18.78 %	2.23 % 3.18 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.