Klick-Tipp and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
112.992 113.699	78.630 73.351	33.006 37.530	1.356 2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.59 % 64.51 %	29.21 % 33.01 %	1.20 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8618 9040	6405 6246	2114 2567	99 227	74.32 % 69.09 %	24.53 % 28.40 %	1.15 % 2.51 %
Elektronics	8683 8579	6003 5500	2578 2870	102 209	69.14 % 64.11 %	29.69 % 33.45 %	1.17 % 2.44 %
Entertainment	8610 8750	5943 5641	2559 2897	108 212	69.02 % 64.47 %	29.72 % 33.11 %	1.25 % 2.42 %
Cosmetics & Beauty	8317 8651	5742 5529	2474 2900	101 222	69.04 % 63.91 %	29.75 % 33.52 %	1.21 % 2.57 %
Food & Drink	8922 8778	6626 6055	2184 2505	112 218	74.27 % 68.98 %	24.48 % 28.54 %	1.26 % 2.48 %
Home & Garden	8650 9084	6431 6248	2110 2618	109 218	74.35 % 68.78 %	24.39 % 28.82 %	1.26 % 2.40 %
Finance	8362 8573	5375 5087	2894 3275	93 211	64.28 % 59.34 %	34.61 % 38.20 %	1.11 % 2.46 %
Health	8399 8854	5383 5228	2910 3405	106 221	64.09 % 59.05 %	34.65 % 38.46 %	1.26 % 2.50 %
Pets	8612 8262	6375 5741	2134 2313	103 208	74.02 % 69.49 %	24.78 % 28.00 %	1.20 % 2.52 %
Sport & Fitness	8954 8402	6185 5424	2660 2773	109 205	69.08 % 64.56 %	29.71 % 33.00 %	1.22 % 2.44 %
Job & Career	9263 8454	6402 5447	2749 2798	112 209	69.11 % 64.43 %	29.68 % 33.10 %	1.21 % 2.47 %
Dating	8573 9520	5075 5164	3398 4118	100 238	59.20 % 54.24 %	39.64 % 43.26 %	1.17 % 2.50 %
Other	9029 8752	6685 6041	2242 2491	102 220	74.04 % 69.02 %	24.83 % 28.46 %	1.13 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11261 11338	7213 6635	3913 4414	135 289	64.05 % 58.52 %	34.75 % 38.93 %	1.20 % 2.55 %
Outlook Mail	11659 10836	7658 6595	3856 3978	145 263	65.68 % 60.86 %	33.07 % 36.71 %	1.24 % 2.43 %
Yahoo Mail	10894 11496	7713 7544	3042 3658	139 294	70.80 % 65.62 %	27.92 % 31.82 %	1.28 % 2.56 %
AOL Mail	11520 11861	8181 7835	3201 3735	138 291	71.02 % 66.06 %	27.79 % 31.49 %	1.20 % 2.45 %
Mail.com	11497 11790	8276 7852	3085 3649	136 289	71.98 % 66.60 %	26.83 % 30.95 %	1.18 % 2.45 %
Yandex Mail	11252 11314	7737 7222	3384 3813	131 279	68.76 % 63.83 %	30.07 % 33.70 %	1.16 % 2.47 %
GMX Mail	11185 11264	7587 7098	3456 3884	142 282	67.83 % 63.01 %	30.90 % 34.48 %	1.27 % 2.50 %
Zoho Mail	10993 11906	7888 7897	2979 3715	126 294	71.75 % 66.33 %	27.10 % 31.20 %	1.15 % 2.47 %
ProtonMail	11995 10882	8434 7054	3428 3562	133 266	70.31 % 64.82 %	28.58 % 32.73 %	1.11 % 2.44 %
Custom Mail	10736 11012	7943 7619	2662 3122	131 271	73.98 % 69.19 %	24.80 % 28.35 %	1.22 % 2.46 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.