Klick-Tipp and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.368 181.683	136.220 128.208	41.458 47.850	3.690 5.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 70.57 %	22.86 % 26.34 %	2.03 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13816 14247	10924 10559	2646 3263	246 425	79.07 % 74.11 %	19.15 % 22.90 %	1.78 % 2.98 %
Elektronics	14113 13776	10641 9768	3193 3600	279 408	75.40 % 70.91 %	22.62 % 26.13 %	1.98 % 2.96 %
Entertainment	13920 13878	10431 9757	3215 3684	274 437	74.94 % 70.31 %	23.10 % 26.55 %	1.97 % 3.15 %
Cosmetics & Beauty	13634 14024	10211 9844	3142 3718	281 462	74.89 % 70.19 %	23.05 % 26.51 %	2.06 % 3.29 %
Food & Drink	14239 13949	11223 10338	2743 3199	273 412	78.82 % 74.11 %	19.26 % 22.93 %	1.92 % 2.95 %
Home & Garden	13839 14318	10915 10625	2656 3307	268 386	78.87 % 74.21 %	19.19 % 23.10 %	1.94 % 2.70 %
Finance	13689 13844	9709 9172	3669 4193	311 479	70.93 % 66.25 %	26.80 % 30.29 %	2.27 % 3.46 %
Health	13579 14168	9653 9479	3605 4262	321 427	71.09 % 66.90 %	26.55 % 30.08 %	2.36 % 3.01 %
Pets	13779 13394	10786 9957	2725 3040	268 397	78.28 % 74.34 %	19.78 % 22.70 %	1.94 % 2.96 %
Sport & Fitness	14157 13596	10492 9528	3365 3613	300 455	74.11 % 70.08 %	23.77 % 26.57 %	2.12 % 3.35 %
Job & Career	14544 13658	10704 9523	3512 3693	328 442	73.60 % 69.72 %	24.15 % 27.04 %	2.26 % 3.24 %
Dating	13695 14822	9279 9331	4135 5030	281 461	67.75 % 62.95 %	30.19 % 33.94 %	2.05 % 3.11 %
Other	14364 14009	11252 10327	2852 3248	260 434	78.33 % 73.72 %	19.86 % 23.19 %	1.81 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18113 18133	12868 11976	4872 5553	373 604	71.04 % 66.05 %	26.90 % 30.62 %	2.06 % 3.33 %
Outlook Mail	18636 17684	13391 11983	4832 5129	413 572	71.86 % 67.76 %	25.93 % 29.00 %	2.22 % 3.23 %
Yahoo Mail	17677 18370	13345 13032	3938 4755	394 583	75.49 % 70.94 %	22.28 % 25.88 %	2.23 % 3.17 %
AOL Mail	18325 18520	13845 13148	4091 4803	389 569	75.55 % 70.99 %	22.32 % 25.93 %	2.12 % 3.07 %
Mail.com	18293 18514	14009 13272	3915 4654	369 588	76.58 % 71.69 %	21.40 % 25.14 %	2.02 % 3.18 %
Yandex Mail	18122 18231	13370 12639	4356 4987	396 605	73.78 % 69.33 %	24.04 % 27.35 %	2.19 % 3.32 %
GMX Mail	18080 18156	13507 12782	4221 4839	352 535	74.71 % 70.40 %	23.35 % 26.65 %	1.95 % 2.95 %
Zoho Mail	17812 18608	13724 13416	3737 4654	351 538	77.05 % 72.10 %	20.98 % 25.01 %	1.97 % 2.89 %
ProtonMail	18838 17706	14371 12719	4138 4464	329 523	76.29 % 71.83 %	21.97 % 25.21 %	1.75 % 2.95 %
Custom Mail	17472 17761	13790 13241	3358 4012	324 508	78.93 % 74.55 %	19.22 % 22.59 %	1.85 % 2.86 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.