ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.314 256.709	202.593 199.416	48.760 50.957	5.961 6.336

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.73 % 77.68 %	18.95 % 19.85 %	2.32 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18955 19330	15599 15686	2943 3226	413 418	82.29 % 81.15 %	15.53 % 16.69 %	2.18 % 2.16 %
Elektronics	19651 19968	15580 15620	3631 3879	440 469	79.28 % 78.23 %	18.48 % 19.43 %	2.24 % 2.35 %
Entertainment	19439 19678	15251 15256	3729 3950	459 472	78.46 % 77.53 %	19.18 % 20.07 %	2.36 % 2.40 %
Cosmetics & Beauty	19649 19458	15428 15115	3760 3887	461 456	78.52 % 77.68 %	19.14 % 19.98 %	2.35 % 2.34 %
Food & Drink	19386 19993	15953 16197	3044 3354	389 442	82.29 % 81.01 %	15.70 % 16.78 %	2.01 % 2.21 %
Home & Garden	20216 19670	16576 15944	3241 3267	399 459	81.99 % 81.06 %	16.03 % 16.61 %	1.97 % 2.33 %
Finance	19993 19683	14983 14544	4498 4551	512 588	74.94 % 73.89 %	22.50 % 23.12 %	2.56 % 2.99 %
Health	19911 19484	15097 14518	4362 4408	452 558	75.82 % 74.51 %	21.91 % 22.62 %	2.27 % 2.86 %
Pets	19972 19520	16271 15684	3283 3392	418 444	81.47 % 80.35 %	16.44 % 17.38 %	2.09 % 2.27 %
Sport & Fitness	19997 19941	15502 15251	3987 4166	508 524	77.52 % 76.48 %	19.94 % 20.89 %	2.54 % 2.63 %
Job & Career	20408 20432	15719 15495	4153 4384	536 553	77.02 % 75.84 %	20.35 % 21.46 %	2.63 % 2.71 %
Dating	19657 19503	14323 14012	4824 4984	510 507	72.86 % 71.85 %	24.54 % 25.56 %	2.59 % 2.60 %
Other	20080 20049	16311 16094	3305 3509	464 446	81.23 % 80.27 %	16.46 % 17.50 %	2.31 % 2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25883 25653	19373 18998	5838 5954	672 701	74.85 % 74.06 %	22.56 % 23.21 %	2.60 % 2.73 %
Outlook Mail	25889 26319	19574 19661	5672 5943	643 715	75.61 % 74.70 %	21.91 % 22.58 %	2.48 % 2.72 %
Yahoo Mail	25239 25187	19970 19566	4681 4957	588 664	79.12 % 77.68 %	18.55 % 19.68 %	2.33 % 2.64 %
AOL Mail	25801 25926	20313 20171	4881 5100	607 655	78.73 % 77.80 %	18.92 % 19.67 %	2.35 % 2.53 %
Mail.com	25798 25832	20626 20364	4578 4844	594 624	79.95 % 78.83 %	17.75 % 18.75 %	2.30 % 2.42 %
Yandex Mail	25761 25680	19935 19552	5166 5443	660 685	77.38 % 76.14 %	20.05 % 21.20 %	2.56 % 2.67 %
GMX Mail	25583 25499	20180 19855	4842 5062	561 582	78.88 % 77.87 %	18.93 % 19.85 %	2.19 % 2.28 %
Zoho Mail	26173 25373	21083 20183	4532 4585	558 605	80.55 % 79.55 %	17.32 % 18.07 %	2.13 % 2.38 %
ProtonMail	25708 26244	20622 20754	4542 4919	544 571	80.22 % 79.08 %	17.67 % 18.74 %	2.12 % 2.18 %
Custom Mail	25479 24996	20917 20312	4028 4150	534 534	82.10 % 81.26 %	15.81 % 16.60 %	2.10 % 2.14 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.