ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 379.280	307.926 302.413	62.633 66.340	9.799 10.527

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 79.73 %	16.47 % 17.49 %	2.58 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 28891	23932 23980	3835 4240	644 671	84.23 % 83.00 %	13.50 % 14.68 %	2.27 % 2.32 %
Elektronics	29329 29519	23968 23738	4643 4991	718 790	81.72 % 80.42 %	15.83 % 16.91 %	2.45 % 2.68 %
Entertainment	28752 29253	23221 23299	4783 5153	748 801	80.76 % 79.65 %	16.64 % 17.62 %	2.60 % 2.74 %
Cosmetics & Beauty	29113 28851	23515 23012	4827 5078	771 761	80.77 % 79.76 %	16.58 % 17.60 %	2.65 % 2.64 %
Food & Drink	28807 29248	24244 24220	3911 4330	652 698	84.16 % 82.81 %	13.58 % 14.80 %	2.26 % 2.39 %
Home & Garden	29644 29172	24865 24148	4134 4279	645 745	83.88 % 82.78 %	13.95 % 14.67 %	2.18 % 2.55 %
Finance	29436 29027	22825 22169	5757 5904	854 954	77.54 % 76.37 %	19.56 % 20.34 %	2.90 % 3.29 %
Health	29295 29075	22988 22438	5527 5718	780 919	78.47 % 77.17 %	18.87 % 19.67 %	2.66 % 3.16 %
Pets	29665 28838	24673 23626	4285 4477	707 735	83.17 % 81.93 %	14.44 % 15.52 %	2.38 % 2.55 %
Sport & Fitness	29346 29303	23400 22963	5134 5451	812 889	79.74 % 78.36 %	17.49 % 18.60 %	2.77 % 3.03 %
Job & Career	29857 29977	23560 23286	5415 5775	882 916	78.91 % 77.68 %	18.14 % 19.26 %	2.95 % 3.06 %
Dating	29100 28772	22156 21515	6091 6346	853 911	76.14 % 74.78 %	20.93 % 22.06 %	2.93 % 3.17 %
Other	29603 29354	24579 24019	4291 4598	733 737	83.03 % 81.83 %	14.50 % 15.66 %	2.48 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 37995	29859 29121	7495 7736	1123 1138	77.60 % 76.64 %	19.48 % 20.36 %	2.92 % 3.00 %
Outlook Mail	37874 38521	29601 29640	7230 7685	1043 1196	78.16 % 76.95 %	19.09 % 19.95 %	2.75 % 3.10 %
Yahoo Mail	37635 37592	30453 29841	6166 6621	1016 1130	80.92 % 79.38 %	16.38 % 17.61 %	2.70 % 3.01 %
AOL Mail	38145 38134	30750 30306	6354 6723	1041 1105	80.61 % 79.47 %	16.66 % 17.63 %	2.73 % 2.90 %
Mail.com	38167 37958	31258 30580	5941 6329	968 1049	81.90 % 80.56 %	15.57 % 16.67 %	2.54 % 2.76 %
Yandex Mail	37977 37874	30154 29531	6743 7180	1080 1163	79.40 % 77.97 %	17.76 % 18.96 %	2.84 % 3.07 %
GMX Mail	37673 37795	30748 30404	6059 6445	866 946	81.62 % 80.44 %	16.08 % 17.05 %	2.30 % 2.50 %
Zoho Mail	38533 37695	31847 30742	5779 5973	907 980	82.65 % 81.55 %	15.00 % 15.85 %	2.35 % 2.60 %
ProtonMail	38193 38502	31596 31351	5696 6219	901 932	82.73 % 81.43 %	14.91 % 16.15 %	2.36 % 2.42 %
Custom Mail	37684 37214	31660 30897	5170 5429	854 888	84.01 % 83.03 %	13.72 % 14.59 %	2.27 % 2.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.