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ActiveCampaign and Klick-Tipp Email Deliverability Comparison

  ActiveCampaign
  Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  284.166
  226.157
  222.515
  51.879
  54.388
  6.797
  7.263

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  78.30 %
  18.21 %
  19.14 %
  2.39 %
  2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  21497
  17423
  17556
  3148
  3459
  458
  482
  82.85 %
  81.67 %
  14.97 %
  16.09 %
  2.18 %
  2.24 %
Elektronics
  21822
  22114
  17457
  17455
  3858
  4129
  507
  530
  80.00 %
  78.93 %
  17.68 %
  18.67 %
  2.32 %
  2.40 %
Entertainment
  21535
  21802
  17034
  17030
  3970
  4217
  531
  555
  79.10 %
  78.11 %
  18.44 %
  19.34 %
  2.47 %
  2.55 %
Cosmetics & Beauty
  21727
  21549
  17200
  16874
  3997
  4147
  530
  528
  79.16 %
  78.31 %
  18.40 %
  19.24 %
  2.44 %
  2.45 %
Food & Drink
  21510
  22091
  17821
  18022
  3242
  3573
  447
  496
  82.85 %
  81.58 %
  15.07 %
  16.17 %
  2.08 %
  2.25 %
Home & Garden
  22289
  21767
  18411
  17761
  3431
  3487
  447
  519
  82.60 %
  81.60 %
  15.39 %
  16.02 %
  2.01 %
  2.38 %
Finance
  22217
  21834
  16839
  16300
  4792
  4863
  586
  671
  75.79 %
  74.65 %
  21.57 %
  22.27 %
  2.64 %
  3.07 %
Health
  21955
  21606
  16815
  16281
  4617
  4695
  523
  630
  76.59 %
  75.35 %
  21.03 %
  21.73 %
  2.38 %
  2.92 %
Pets
  22116
  21669
  18124
  17523
  3506
  3644
  486
  502
  81.95 %
  80.87 %
  15.85 %
  16.82 %
  2.20 %
  2.32 %
Sport & Fitness
  22032
  22017
  17234
  16962
  4235
  4453
  563
  602
  78.22 %
  77.04 %
  19.22 %
  20.23 %
  2.56 %
  2.73 %
Job & Career
  22474
  22539
  17441
  17214
  4427
  4689
  606
  636
  77.61 %
  76.37 %
  19.70 %
  20.80 %
  2.70 %
  2.82 %
Dating
  21859
  21540
  16143
  15663
  5122
  5282
  594
  595
  73.85 %
  72.72 %
  23.43 %
  24.52 %
  2.72 %
  2.76 %
Other
  22268
  22141
  18215
  17874
  3534
  3750
  519
  517
  81.80 %
  80.73 %
  15.87 %
  16.94 %
  2.33 %
  2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  28447
  21683
  21297
  6204
  6360
  762
  790
  75.69 %
  74.87 %
  21.66 %
  22.36 %
  2.66 %
  2.78 %
Outlook Mail
  28601
  29038
  21837
  21890
  6026
  6327
  738
  821
  76.35 %
  75.38 %
  21.07 %
  21.79 %
  2.58 %
  2.83 %
Yahoo Mail
  27970
  27859
  22271
  21783
  5008
  5314
  691
  762
  79.62 %
  78.19 %
  17.90 %
  19.07 %
  2.47 %
  2.74 %
AOL Mail
  28577
  28645
  22653
  22422
  5216
  5462
  708
  761
  79.27 %
  78.28 %
  18.25 %
  19.07 %
  2.48 %
  2.66 %
Mail.com
  28490
  28576
  22952
  22672
  4875
  5178
  663
  726
  80.56 %
  79.34 %
  17.11 %
  18.12 %
  2.33 %
  2.54 %
Yandex Mail
  28497
  28460
  22218
  21816
  5524
  5845
  755
  799
  77.97 %
  76.65 %
  19.38 %
  20.54 %
  2.65 %
  2.81 %
GMX Mail
  28404
  28267
  22638
  22227
  5129
  5366
  637
  674
  79.70 %
  78.63 %
  18.06 %
  18.98 %
  2.24 %
  2.38 %
Zoho Mail
  29013
  28230
  23566
  22650
  4823
  4902
  624
  678
  81.23 %
  80.23 %
  16.62 %
  17.36 %
  2.15 %
  2.40 %
ProtonMail
  28453
  28895
  23044
  23049
  4798
  5195
  611
  651
  80.99 %
  79.77 %
  16.86 %
  17.98 %
  2.15 %
  2.25 %
Custom Mail
  28179
  27749
  23295
  22709
  4276
  4439
  608
  601
  82.67 %
  81.84 %
  15.17 %
  16.00 %
  2.16 %
  2.17 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.