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ActiveCampaign and Klick-Tipp Email Deliverability Comparison

  ActiveCampaign
  Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  312.132
  311.199
  249.448
  245.323
  54.982
  57.686
  7.702
  8.190

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.92 %
  78.83 %
  17.61 %
  18.54 %
  2.47 %
  2.63 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23180
  23624
  19311
  19409
  3353
  3676
  516
  539
  83.31 %
  82.16 %
  14.47 %
  15.56 %
  2.23 %
  2.28 %
Elektronics
  24042
  24199
  19367
  19243
  4096
  4363
  579
  593
  80.55 %
  79.52 %
  17.04 %
  18.03 %
  2.41 %
  2.45 %
Entertainment
  23592
  23913
  18791
  18821
  4203
  4473
  598
  619
  79.65 %
  78.71 %
  17.82 %
  18.71 %
  2.53 %
  2.59 %
Cosmetics & Beauty
  23801
  23626
  18972
  18619
  4235
  4406
  594
  601
  79.71 %
  78.81 %
  17.79 %
  18.65 %
  2.50 %
  2.54 %
Food & Drink
  23605
  24151
  19663
  19817
  3433
  3784
  509
  550
  83.30 %
  82.05 %
  14.54 %
  15.67 %
  2.16 %
  2.28 %
Home & Garden
  24370
  23934
  20225
  19638
  3633
  3715
  512
  581
  82.99 %
  82.05 %
  14.91 %
  15.52 %
  2.10 %
  2.43 %
Finance
  24337
  23791
  18597
  17901
  5078
  5136
  662
  754
  76.41 %
  75.24 %
  20.87 %
  21.59 %
  2.72 %
  3.17 %
Health
  24021
  23712
  18548
  18019
  4873
  4973
  600
  720
  77.22 %
  75.99 %
  20.29 %
  20.97 %
  2.50 %
  3.04 %
Pets
  24313
  23721
  20023
  19274
  3737
  3878
  553
  569
  82.36 %
  81.25 %
  15.37 %
  16.35 %
  2.27 %
  2.40 %
Sport & Fitness
  24157
  24063
  19025
  18661
  4500
  4726
  632
  676
  78.76 %
  77.55 %
  18.63 %
  19.64 %
  2.62 %
  2.81 %
Job & Career
  24551
  24623
  19150
  18916
  4705
  4983
  696
  724
  78.00 %
  76.82 %
  19.16 %
  20.24 %
  2.83 %
  2.94 %
Dating
  23835
  23645
  17783
  17378
  5389
  5589
  663
  678
  74.61 %
  73.50 %
  22.61 %
  23.64 %
  2.78 %
  2.87 %
Other
  24328
  24197
  19993
  19627
  3747
  3984
  588
  586
  82.18 %
  81.11 %
  15.40 %
  16.46 %
  2.42 %
  2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  31485
  31148
  24031
  23525
  6582
  6738
  872
  885
  76.33 %
  75.53 %
  20.91 %
  21.63 %
  2.77 %
  2.84 %
Outlook Mail
  31286
  31739
  24077
  24115
  6377
  6703
  832
  921
  76.96 %
  75.98 %
  20.38 %
  21.12 %
  2.66 %
  2.90 %
Yahoo Mail
  30634
  30656
  24518
  24111
  5335
  5681
  781
  864
  80.04 %
  78.65 %
  17.42 %
  18.53 %
  2.55 %
  2.82 %
AOL Mail
  31257
  31342
  24915
  24661
  5539
  5811
  803
  870
  79.71 %
  78.68 %
  17.72 %
  18.54 %
  2.57 %
  2.78 %
Mail.com
  31260
  31177
  25325
  24877
  5185
  5485
  750
  815
  81.01 %
  79.79 %
  16.59 %
  17.59 %
  2.40 %
  2.61 %
Yandex Mail
  31201
  31118
  24478
  24008
  5869
  6211
  854
  899
  78.45 %
  77.15 %
  18.81 %
  19.96 %
  2.74 %
  2.89 %
GMX Mail
  31052
  31000
  24947
  24574
  5397
  5668
  708
  758
  80.34 %
  79.27 %
  17.38 %
  18.28 %
  2.28 %
  2.45 %
Zoho Mail
  31816
  30847
  25992
  24900
  5105
  5191
  719
  756
  81.69 %
  80.72 %
  16.05 %
  16.83 %
  2.26 %
  2.45 %
ProtonMail
  31203
  31650
  25453
  25439
  5051
  5481
  699
  730
  81.57 %
  80.38 %
  16.19 %
  17.32 %
  2.24 %
  2.31 %
Custom Mail
  30938
  30522
  25712
  25113
  4542
  4717
  684
  692
  83.11 %
  82.28 %
  14.68 %
  15.45 %
  2.21 %
  2.27 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.