ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 222.234	173.208 170.422	45.198 46.669	5.013 5.143

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 76.69 %	20.23 % 21.00 %	2.24 % 2.31 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 16864	13319 13539	2729 2973	355 352	81.20 % 80.28 %	16.64 % 17.63 %	2.16 % 2.09 %
Elektronics	17027 17317	13279 13356	3380 3570	368 391	77.99 % 77.13 %	19.85 % 20.62 %	2.16 % 2.26 %
Entertainment	16836 17088	13008 13087	3451 3622	377 379	77.26 % 76.59 %	20.50 % 21.20 %	2.24 % 2.22 %
Cosmetics & Beauty	16960 16823	13101 12891	3477 3557	382 375	77.25 % 76.63 %	20.50 % 21.14 %	2.25 % 2.23 %
Food & Drink	16657 17351	13525 13913	2812 3074	320 364	81.20 % 80.19 %	16.88 % 17.72 %	1.92 % 2.10 %
Home & Garden	17597 17030	14249 13661	3014 2993	334 376	80.97 % 80.22 %	17.13 % 17.57 %	1.90 % 2.21 %
Finance	17386 16979	12784 12352	4170 4162	432 465	73.53 % 72.75 %	23.98 % 24.51 %	2.48 % 2.74 %
Health	17404 16769	12966 12278	4064 4044	374 447	74.50 % 73.22 %	23.35 % 24.12 %	2.15 % 2.67 %
Pets	17453 16858	14040 13408	3043 3085	370 365	80.44 % 79.53 %	17.44 % 18.30 %	2.12 % 2.17 %
Sport & Fitness	17355 17158	13246 12956	3685 3784	424 418	76.32 % 75.51 %	21.23 % 22.05 %	2.44 % 2.44 %
Job & Career	17735 17743	13457 13308	3819 3994	459 441	75.88 % 75.00 %	21.53 % 22.51 %	2.59 % 2.49 %
Dating	17080 16864	12156 11844	4495 4606	429 414	71.17 % 70.23 %	26.32 % 27.31 %	2.51 % 2.45 %
Other	17526 17390	14078 13829	3059 3205	389 356	80.33 % 79.52 %	17.45 % 18.43 %	2.22 % 2.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22300	16539 16263	5428 5485	551 552	73.45 % 72.93 %	24.11 % 24.60 %	2.45 % 2.48 %
Outlook Mail	22523 22730	16719 16723	5256 5432	548 575	74.23 % 73.57 %	23.34 % 23.90 %	2.43 % 2.53 %
Yahoo Mail	21870 21722	17068 16688	4299 4486	503 548	78.04 % 76.83 %	19.66 % 20.65 %	2.30 % 2.52 %
AOL Mail	22550 22484	17519 17288	4513 4650	518 546	77.69 % 76.89 %	20.01 % 20.68 %	2.30 % 2.43 %
Mail.com	22383 22377	17665 17446	4227 4419	491 512	78.92 % 77.96 %	18.88 % 19.75 %	2.19 % 2.29 %
Yandex Mail	22447 22215	17146 16712	4761 4948	540 555	76.38 % 75.23 %	21.21 % 22.27 %	2.41 % 2.50 %
GMX Mail	22078 22151	17089 16986	4521 4691	468 474	77.40 % 76.68 %	20.48 % 21.18 %	2.12 % 2.14 %
Zoho Mail	22624 21878	17952 17195	4197 4198	475 485	79.35 % 78.59 %	18.55 % 19.19 %	2.10 % 2.22 %
ProtonMail	22358 22879	17632 17844	4260 4574	466 461	78.86 % 77.99 %	19.05 % 19.99 %	2.08 % 2.01 %
Custom Mail	22068 21498	17879 17277	3736 3786	453 435	81.02 % 80.37 %	16.93 % 17.61 %	2.05 % 2.02 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.