ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
312.132 311.199	249.448 245.323	54.982 57.686	7.702 8.190

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.92 % 78.83 %	17.61 % 18.54 %	2.47 % 2.63 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23180 23624	19311 19409	3353 3676	516 539	83.31 % 82.16 %	14.47 % 15.56 %	2.23 % 2.28 %
Elektronics	24042 24199	19367 19243	4096 4363	579 593	80.55 % 79.52 %	17.04 % 18.03 %	2.41 % 2.45 %
Entertainment	23592 23913	18791 18821	4203 4473	598 619	79.65 % 78.71 %	17.82 % 18.71 %	2.53 % 2.59 %
Cosmetics & Beauty	23801 23626	18972 18619	4235 4406	594 601	79.71 % 78.81 %	17.79 % 18.65 %	2.50 % 2.54 %
Food & Drink	23605 24151	19663 19817	3433 3784	509 550	83.30 % 82.05 %	14.54 % 15.67 %	2.16 % 2.28 %
Home & Garden	24370 23934	20225 19638	3633 3715	512 581	82.99 % 82.05 %	14.91 % 15.52 %	2.10 % 2.43 %
Finance	24337 23791	18597 17901	5078 5136	662 754	76.41 % 75.24 %	20.87 % 21.59 %	2.72 % 3.17 %
Health	24021 23712	18548 18019	4873 4973	600 720	77.22 % 75.99 %	20.29 % 20.97 %	2.50 % 3.04 %
Pets	24313 23721	20023 19274	3737 3878	553 569	82.36 % 81.25 %	15.37 % 16.35 %	2.27 % 2.40 %
Sport & Fitness	24157 24063	19025 18661	4500 4726	632 676	78.76 % 77.55 %	18.63 % 19.64 %	2.62 % 2.81 %
Job & Career	24551 24623	19150 18916	4705 4983	696 724	78.00 % 76.82 %	19.16 % 20.24 %	2.83 % 2.94 %
Dating	23835 23645	17783 17378	5389 5589	663 678	74.61 % 73.50 %	22.61 % 23.64 %	2.78 % 2.87 %
Other	24328 24197	19993 19627	3747 3984	588 586	82.18 % 81.11 %	15.40 % 16.46 %	2.42 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31485 31148	24031 23525	6582 6738	872 885	76.33 % 75.53 %	20.91 % 21.63 %	2.77 % 2.84 %
Outlook Mail	31286 31739	24077 24115	6377 6703	832 921	76.96 % 75.98 %	20.38 % 21.12 %	2.66 % 2.90 %
Yahoo Mail	30634 30656	24518 24111	5335 5681	781 864	80.04 % 78.65 %	17.42 % 18.53 %	2.55 % 2.82 %
AOL Mail	31257 31342	24915 24661	5539 5811	803 870	79.71 % 78.68 %	17.72 % 18.54 %	2.57 % 2.78 %
Mail.com	31260 31177	25325 24877	5185 5485	750 815	81.01 % 79.79 %	16.59 % 17.59 %	2.40 % 2.61 %
Yandex Mail	31201 31118	24478 24008	5869 6211	854 899	78.45 % 77.15 %	18.81 % 19.96 %	2.74 % 2.89 %
GMX Mail	31052 31000	24947 24574	5397 5668	708 758	80.34 % 79.27 %	17.38 % 18.28 %	2.28 % 2.45 %
Zoho Mail	31816 30847	25992 24900	5105 5191	719 756	81.69 % 80.72 %	16.05 % 16.83 %	2.26 % 2.45 %
ProtonMail	31203 31650	25453 25439	5051 5481	699 730	81.57 % 80.38 %	16.19 % 17.32 %	2.24 % 2.31 %
Custom Mail	30938 30522	25712 25113	4542 4717	684 692	83.11 % 82.28 %	14.68 % 15.45 %	2.21 % 2.27 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.