ActiveCampaign and Klick-Tipp Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.833
284.166
|
226.157
222.515
|
51.879
54.388
|
6.797
7.263
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.40 %
78.30 %
|
18.21 %
19.14 %
|
2.39 %
2.56 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21029
21497
|
17423
17556
|
3148
3459
|
458
482
|
82.85 %
81.67 %
|
14.97 %
16.09 %
|
2.18 %
2.24 %
|
Elektronics |
21822
22114
|
17457
17455
|
3858
4129
|
507
530
|
80.00 %
78.93 %
|
17.68 %
18.67 %
|
2.32 %
2.40 %
|
Entertainment |
21535
21802
|
17034
17030
|
3970
4217
|
531
555
|
79.10 %
78.11 %
|
18.44 %
19.34 %
|
2.47 %
2.55 %
|
Cosmetics & Beauty |
21727
21549
|
17200
16874
|
3997
4147
|
530
528
|
79.16 %
78.31 %
|
18.40 %
19.24 %
|
2.44 %
2.45 %
|
Food & Drink |
21510
22091
|
17821
18022
|
3242
3573
|
447
496
|
82.85 %
81.58 %
|
15.07 %
16.17 %
|
2.08 %
2.25 %
|
Home & Garden |
22289
21767
|
18411
17761
|
3431
3487
|
447
519
|
82.60 %
81.60 %
|
15.39 %
16.02 %
|
2.01 %
2.38 %
|
Finance |
22217
21834
|
16839
16300
|
4792
4863
|
586
671
|
75.79 %
74.65 %
|
21.57 %
22.27 %
|
2.64 %
3.07 %
|
Health |
21955
21606
|
16815
16281
|
4617
4695
|
523
630
|
76.59 %
75.35 %
|
21.03 %
21.73 %
|
2.38 %
2.92 %
|
Pets |
22116
21669
|
18124
17523
|
3506
3644
|
486
502
|
81.95 %
80.87 %
|
15.85 %
16.82 %
|
2.20 %
2.32 %
|
Sport & Fitness |
22032
22017
|
17234
16962
|
4235
4453
|
563
602
|
78.22 %
77.04 %
|
19.22 %
20.23 %
|
2.56 %
2.73 %
|
Job & Career |
22474
22539
|
17441
17214
|
4427
4689
|
606
636
|
77.61 %
76.37 %
|
19.70 %
20.80 %
|
2.70 %
2.82 %
|
Dating |
21859
21540
|
16143
15663
|
5122
5282
|
594
595
|
73.85 %
72.72 %
|
23.43 %
24.52 %
|
2.72 %
2.76 %
|
Other |
22268
22141
|
18215
17874
|
3534
3750
|
519
517
|
81.80 %
80.73 %
|
15.87 %
16.94 %
|
2.33 %
2.34 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28649
28447
|
21683
21297
|
6204
6360
|
762
790
|
75.69 %
74.87 %
|
21.66 %
22.36 %
|
2.66 %
2.78 %
|
Outlook Mail |
28601
29038
|
21837
21890
|
6026
6327
|
738
821
|
76.35 %
75.38 %
|
21.07 %
21.79 %
|
2.58 %
2.83 %
|
Yahoo Mail |
27970
27859
|
22271
21783
|
5008
5314
|
691
762
|
79.62 %
78.19 %
|
17.90 %
19.07 %
|
2.47 %
2.74 %
|
AOL Mail |
28577
28645
|
22653
22422
|
5216
5462
|
708
761
|
79.27 %
78.28 %
|
18.25 %
19.07 %
|
2.48 %
2.66 %
|
Mail.com |
28490
28576
|
22952
22672
|
4875
5178
|
663
726
|
80.56 %
79.34 %
|
17.11 %
18.12 %
|
2.33 %
2.54 %
|
Yandex Mail |
28497
28460
|
22218
21816
|
5524
5845
|
755
799
|
77.97 %
76.65 %
|
19.38 %
20.54 %
|
2.65 %
2.81 %
|
GMX Mail |
28404
28267
|
22638
22227
|
5129
5366
|
637
674
|
79.70 %
78.63 %
|
18.06 %
18.98 %
|
2.24 %
2.38 %
|
Zoho Mail |
29013
28230
|
23566
22650
|
4823
4902
|
624
678
|
81.23 %
80.23 %
|
16.62 %
17.36 %
|
2.15 %
2.40 %
|
ProtonMail |
28453
28895
|
23044
23049
|
4798
5195
|
611
651
|
80.99 %
79.77 %
|
16.86 %
17.98 %
|
2.15 %
2.25 %
|
Custom Mail |
28179
27749
|
23295
22709
|
4276
4439
|
608
601
|
82.67 %
81.84 %
|
15.17 %
16.00 %
|
2.16 %
2.17 %
|
Compare ActiveCampaign with other providers
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