ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 112.992	80.047 78.630	32.833 33.006	1.579 1.356

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 69.59 %	28.69 % 29.21 %	1.38 % 1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 8618	6030 6405	1937 2114	115 99	74.61 % 74.32 %	23.97 % 24.53 %	1.42 % 1.15 %
Elektronics	8611 8683	5991 6003	2506 2578	114 102	69.57 % 69.14 %	29.10 % 29.69 %	1.32 % 1.17 %
Entertainment	8613 8610	5987 5943	2514 2559	112 108	69.51 % 69.02 %	29.19 % 29.72 %	1.30 % 1.25 %
Cosmetics & Beauty	8737 8317	6095 5742	2528 2474	114 101	69.76 % 69.04 %	28.93 % 29.75 %	1.30 % 1.21 %
Food & Drink	8555 8922	6358 6626	2070 2184	127 112	74.32 % 74.27 %	24.20 % 24.48 %	1.48 % 1.26 %
Home & Garden	9181 8650	6836 6431	2220 2110	125 109	74.46 % 74.35 %	24.18 % 24.39 %	1.36 % 1.26 %
Finance	8967 8362	5810 5375	3040 2894	117 93	64.79 % 64.28 %	33.90 % 34.61 %	1.30 % 1.11 %
Health	8968 8399	5813 5383	3034 2910	121 106	64.82 % 64.09 %	33.83 % 34.65 %	1.35 % 1.26 %
Pets	9011 8612	6731 6375	2159 2134	121 103	74.70 % 74.02 %	23.96 % 24.78 %	1.34 % 1.20 %
Sport & Fitness	9009 8954	6231 6185	2648 2660	130 109	69.16 % 69.08 %	29.39 % 29.71 %	1.44 % 1.22 %
Job & Career	9156 9263	6377 6402	2653 2749	126 112	69.65 % 69.11 %	28.98 % 29.68 %	1.38 % 1.21 %
Dating	8547 8573	5075 5075	3344 3398	128 100	59.38 % 59.20 %	39.12 % 39.64 %	1.50 % 1.17 %
Other	9022 9029	6713 6685	2180 2242	129 102	74.41 % 74.04 %	24.16 % 24.83 %	1.43 % 1.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 11261	7456 7213	3977 3913	162 135	64.30 % 64.05 %	34.30 % 34.75 %	1.40 % 1.20 %
Outlook Mail	11605 11659	7632 7658	3811 3856	162 145	65.76 % 65.68 %	32.84 % 33.07 %	1.40 % 1.24 %
Yahoo Mail	10990 10894	7841 7713	2991 3042	158 139	71.35 % 70.80 %	27.22 % 27.92 %	1.44 % 1.28 %
AOL Mail	11585 11520	8235 8181	3192 3201	158 138	71.08 % 71.02 %	27.55 % 27.79 %	1.36 % 1.20 %
Mail.com	11524 11497	8341 8276	3032 3085	151 136	72.38 % 71.98 %	26.31 % 26.83 %	1.31 % 1.18 %
Yandex Mail	11400 11252	7915 7737	3329 3384	156 131	69.43 % 68.76 %	29.20 % 30.07 %	1.37 % 1.16 %
GMX Mail	11372 11185	7776 7587	3441 3456	155 142	68.38 % 67.83 %	30.26 % 30.90 %	1.36 % 1.27 %
Zoho Mail	11812 10993	8540 7888	3112 2979	160 126	72.30 % 71.75 %	26.35 % 27.10 %	1.35 % 1.15 %
ProtonMail	11536 11995	8118 8434	3251 3428	167 133	70.37 % 70.31 %	28.18 % 28.58 %	1.45 % 1.11 %
Custom Mail	11040 10736	8193 7943	2697 2662	150 131	74.21 % 73.98 %	24.43 % 24.80 %	1.36 % 1.22 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.