ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 392.656	319.752 313.641	64.147 68.035	10.204 10.980

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 79.88 %	16.28 % 17.33 %	2.59 % 2.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 29935	24901 24884	3938 4350	669 701	84.39 % 83.13 %	13.35 % 14.53 %	2.27 % 2.34 %
Elektronics	30381 30572	24887 24631	4748 5114	746 827	81.92 % 80.57 %	15.63 % 16.73 %	2.46 % 2.71 %
Entertainment	29742 30265	24076 24134	4891 5286	775 845	80.95 % 79.74 %	16.44 % 17.47 %	2.61 % 2.79 %
Cosmetics & Beauty	30189 29880	24439 23881	4948 5210	802 789	80.95 % 79.92 %	16.39 % 17.44 %	2.66 % 2.64 %
Food & Drink	29819 30235	25135 25071	4005 4438	679 726	84.29 % 82.92 %	13.43 % 14.68 %	2.28 % 2.40 %
Home & Garden	30768 30217	25855 25046	4239 4392	674 779	84.03 % 82.89 %	13.78 % 14.53 %	2.19 % 2.58 %
Finance	30542 29999	23759 22964	5900 6045	883 990	77.79 % 76.55 %	19.32 % 20.15 %	2.89 % 3.30 %
Health	30333 30083	23866 23270	5654 5856	813 957	78.68 % 77.35 %	18.64 % 19.47 %	2.68 % 3.18 %
Pets	30703 29912	25585 24544	4385 4603	733 765	83.33 % 82.05 %	14.28 % 15.39 %	2.39 % 2.56 %
Sport & Fitness	30329 30382	24230 23858	5251 5601	848 923	79.89 % 78.53 %	17.31 % 18.44 %	2.80 % 3.04 %
Job & Career	30922 31007	24449 24132	5551 5927	922 948	79.07 % 77.83 %	17.95 % 19.12 %	2.98 % 3.06 %
Dating	30160 29782	23029 22329	6231 6495	900 958	76.36 % 74.97 %	20.66 % 21.81 %	2.98 % 3.22 %
Other	30707 30387	25541 24897	4406 4718	760 772	83.18 % 81.93 %	14.35 % 15.53 %	2.48 % 2.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39346	31034 30229	7675 7927	1177 1190	77.81 % 76.83 %	19.24 % 20.15 %	2.95 % 3.02 %
Outlook Mail	39257 39824	30769 30699	7408 7877	1080 1248	78.38 % 77.09 %	18.87 % 19.78 %	2.75 % 3.13 %
Yahoo Mail	38991 38974	31611 30995	6323 6803	1057 1176	81.07 % 79.53 %	16.22 % 17.46 %	2.71 % 3.02 %
AOL Mail	39547 39457	31945 31407	6517 6897	1085 1153	80.78 % 79.60 %	16.48 % 17.48 %	2.74 % 2.92 %
Mail.com	39528 39235	32435 31653	6085 6492	1008 1090	82.06 % 80.68 %	15.39 % 16.55 %	2.55 % 2.78 %
Yandex Mail	39366 39152	31330 30577	6915 7362	1121 1213	79.59 % 78.10 %	17.57 % 18.80 %	2.85 % 3.10 %
GMX Mail	39010 39141	31926 31551	6192 6599	892 991	81.84 % 80.61 %	15.87 % 16.86 %	2.29 % 2.53 %
Zoho Mail	39910 39141	33058 31974	5910 6142	942 1025	82.83 % 81.69 %	14.81 % 15.69 %	2.36 % 2.62 %
ProtonMail	39592 39823	32814 32499	5828 6360	950 964	82.88 % 81.61 %	14.72 % 15.97 %	2.40 % 2.42 %
Custom Mail	39016 38563	32830 32057	5294 5576	892 930	84.14 % 83.13 %	13.57 % 14.46 %	2.29 % 2.41 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.