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ActiveCampaign and Klick-Tipp Email Deliverability Comparison

  ActiveCampaign
  Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  372.411
  302.146
  296.799
  61.850
  65.361
  9.566
  10.251

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  79.70 %
  16.56 %
  17.55 %
  2.56 %
  2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  28368
  23493
  23540
  3787
  4174
  627
  654
  84.18 %
  82.98 %
  13.57 %
  14.71 %
  2.25 %
  2.31 %
Elektronics
  28790
  28992
  23503
  23300
  4587
  4921
  700
  771
  81.64 %
  80.37 %
  15.93 %
  16.97 %
  2.43 %
  2.66 %
Entertainment
  28205
  28703
  22754
  22847
  4720
  5074
  731
  782
  80.67 %
  79.60 %
  16.73 %
  17.68 %
  2.59 %
  2.72 %
Cosmetics & Beauty
  28594
  28332
  23071
  22589
  4768
  5002
  755
  741
  80.68 %
  79.73 %
  16.67 %
  17.65 %
  2.64 %
  2.62 %
Food & Drink
  28276
  28764
  23777
  23814
  3859
  4270
  640
  680
  84.09 %
  82.79 %
  13.65 %
  14.84 %
  2.26 %
  2.36 %
Home & Garden
  29146
  28634
  24428
  23691
  4086
  4213
  632
  730
  83.81 %
  82.74 %
  14.02 %
  14.71 %
  2.17 %
  2.55 %
Finance
  28924
  28513
  22402
  21754
  5687
  5822
  835
  937
  77.45 %
  76.30 %
  19.66 %
  20.42 %
  2.89 %
  3.29 %
Health
  28751
  28497
  22534
  21984
  5460
  5629
  757
  884
  78.38 %
  77.14 %
  18.99 %
  19.75 %
  2.63 %
  3.10 %
Pets
  29138
  28352
  24221
  23230
  4229
  4411
  688
  711
  83.13 %
  81.93 %
  14.51 %
  15.56 %
  2.36 %
  2.51 %
Sport & Fitness
  28819
  28752
  22960
  22528
  5066
  5367
  793
  857
  79.67 %
  78.35 %
  17.58 %
  18.67 %
  2.75 %
  2.98 %
Job & Career
  29306
  29424
  23111
  22843
  5340
  5686
  855
  895
  78.86 %
  77.63 %
  18.22 %
  19.32 %
  2.92 %
  3.04 %
Dating
  28577
  28276
  21722
  21118
  6019
  6267
  836
  891
  76.01 %
  74.69 %
  21.06 %
  22.16 %
  2.93 %
  3.15 %
Other
  29129
  28804
  24170
  23561
  4242
  4525
  717
  718
  82.98 %
  81.80 %
  14.56 %
  15.71 %
  2.46 %
  2.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  37273
  29304
  28541
  7404
  7619
  1089
  1113
  77.53 %
  76.57 %
  19.59 %
  20.44 %
  2.88 %
  2.99 %
Outlook Mail
  37259
  37801
  29081
  29080
  7151
  7568
  1027
  1153
  78.05 %
  76.93 %
  19.19 %
  20.02 %
  2.76 %
  3.05 %
Yahoo Mail
  36927
  36891
  29857
  29275
  6081
  6518
  989
  1098
  80.85 %
  79.36 %
  16.47 %
  17.67 %
  2.68 %
  2.98 %
AOL Mail
  37447
  37426
  30162
  29730
  6269
  6616
  1016
  1080
  80.55 %
  79.44 %
  16.74 %
  17.68 %
  2.71 %
  2.89 %
Mail.com
  37435
  37320
  30630
  30057
  5856
  6240
  949
  1023
  81.82 %
  80.54 %
  15.64 %
  16.72 %
  2.54 %
  2.74 %
Yandex Mail
  37317
  37223
  29600
  29016
  6657
  7079
  1060
  1128
  79.32 %
  77.95 %
  17.84 %
  19.02 %
  2.84 %
  3.03 %
GMX Mail
  36993
  37121
  30162
  29839
  5989
  6358
  842
  924
  81.53 %
  80.38 %
  16.19 %
  17.13 %
  2.28 %
  2.49 %
Zoho Mail
  37823
  36953
  31240
  30118
  5702
  5876
  881
  959
  82.60 %
  81.50 %
  15.08 %
  15.90 %
  2.33 %
  2.60 %
ProtonMail
  37521
  37851
  31012
  30803
  5631
  6139
  878
  909
  82.65 %
  81.38 %
  15.01 %
  16.22 %
  2.34 %
  2.40 %
Custom Mail
  37043
  36552
  31098
  30340
  5110
  5348
  835
  864
  83.95 %
  83.01 %
  13.79 %
  14.63 %
  2.25 %
  2.36 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.