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ActiveCampaign and Klick-Tipp Email Deliverability Comparison

  ActiveCampaign
  Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  346.228
  344.984
  278.612
  273.720
  58.840
  61.926
  8.776
  9.338

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.47 %
  79.34 %
  16.99 %
  17.95 %
  2.53 %
  2.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  25774
  26249
  21597
  21688
  3596
  3951
  581
  610
  83.79 %
  82.62 %
  13.95 %
  15.05 %
  2.25 %
  2.32 %
Elektronics
  26678
  26835
  21662
  21477
  4371
  4670
  645
  688
  81.20 %
  80.03 %
  16.38 %
  17.40 %
  2.42 %
  2.56 %
Entertainment
  26127
  26578
  20964
  21069
  4491
  4808
  672
  701
  80.24 %
  79.27 %
  17.19 %
  18.09 %
  2.57 %
  2.64 %
Cosmetics & Beauty
  26495
  26217
  21266
  20809
  4539
  4732
  690
  676
  80.26 %
  79.37 %
  17.13 %
  18.05 %
  2.60 %
  2.58 %
Food & Drink
  26277
  26677
  22016
  22000
  3675
  4053
  586
  624
  83.78 %
  82.47 %
  13.99 %
  15.19 %
  2.23 %
  2.34 %
Home & Garden
  26956
  26453
  22496
  21808
  3883
  3981
  577
  664
  83.45 %
  82.44 %
  14.40 %
  15.05 %
  2.14 %
  2.51 %
Finance
  26918
  26420
  20726
  20051
  5425
  5513
  767
  856
  77.00 %
  75.89 %
  20.15 %
  20.87 %
  2.85 %
  3.24 %
Health
  26676
  26403
  20766
  20252
  5211
  5339
  699
  812
  77.85 %
  76.70 %
  19.53 %
  20.22 %
  2.62 %
  3.08 %
Pets
  27030
  26292
  22379
  21470
  4018
  4179
  633
  643
  82.79 %
  81.66 %
  14.86 %
  15.89 %
  2.34 %
  2.45 %
Sport & Fitness
  26747
  26633
  21202
  20774
  4819
  5079
  726
  780
  79.27 %
  78.00 %
  18.02 %
  19.07 %
  2.71 %
  2.93 %
Job & Career
  27202
  27271
  21355
  21090
  5057
  5368
  790
  813
  78.51 %
  77.33 %
  18.59 %
  19.68 %
  2.90 %
  2.98 %
Dating
  26453
  26212
  19962
  19438
  5738
  5971
  753
  803
  75.46 %
  74.16 %
  21.69 %
  22.78 %
  2.85 %
  3.06 %
Other
  26895
  26744
  22221
  21794
  4017
  4282
  657
  668
  82.62 %
  81.49 %
  14.94 %
  16.01 %
  2.44 %
  2.50 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  34988
  34587
  26962
  26332
  7035
  7234
  991
  1021
  77.06 %
  76.13 %
  20.11 %
  20.92 %
  2.83 %
  2.95 %
Outlook Mail
  34506
  35090
  26767
  26864
  6800
  7178
  939
  1048
  77.57 %
  76.56 %
  19.71 %
  20.46 %
  2.72 %
  2.99 %
Yahoo Mail
  34113
  33981
  27457
  26875
  5749
  6129
  907
  977
  80.49 %
  79.09 %
  16.85 %
  18.04 %
  2.66 %
  2.88 %
AOL Mail
  34675
  34718
  27814
  27469
  5945
  6257
  916
  992
  80.21 %
  79.12 %
  17.14 %
  18.02 %
  2.64 %
  2.86 %
Mail.com
  34771
  34578
  28320
  27750
  5577
  5904
  874
  924
  81.45 %
  80.25 %
  16.04 %
  17.07 %
  2.51 %
  2.67 %
Yandex Mail
  34608
  34533
  27307
  26802
  6314
  6696
  987
  1035
  78.90 %
  77.61 %
  18.24 %
  19.39 %
  2.85 %
  3.00 %
GMX Mail
  34386
  34379
  27864
  27486
  5738
  6047
  784
  846
  81.03 %
  79.95 %
  16.69 %
  17.59 %
  2.28 %
  2.46 %
Zoho Mail
  35170
  34207
  28918
  27754
  5442
  5571
  810
  882
  82.22 %
  81.14 %
  15.47 %
  16.29 %
  2.30 %
  2.58 %
ProtonMail
  34687
  35134
  28509
  28453
  5375
  5850
  803
  831
  82.19 %
  80.98 %
  15.50 %
  16.65 %
  2.31 %
  2.37 %
Custom Mail
  34324
  33777
  28694
  27935
  4865
  5060
  765
  782
  83.60 %
  82.70 %
  14.17 %
  14.98 %
  2.23 %
  2.32 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.