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ActiveCampaign and Klick-Tipp Email Deliverability Comparison

  ActiveCampaign
  Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  112.992
  80.047
  78.630
  32.833
  33.006
  1.579
  1.356

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  69.59 %
  28.69 %
  29.21 %
  1.38 %
  1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  8618
  6030
  6405
  1937
  2114
  115
  99
  74.61 %
  74.32 %
  23.97 %
  24.53 %
  1.42 %
  1.15 %
Elektronics
  8611
  8683
  5991
  6003
  2506
  2578
  114
  102
  69.57 %
  69.14 %
  29.10 %
  29.69 %
  1.32 %
  1.17 %
Entertainment
  8613
  8610
  5987
  5943
  2514
  2559
  112
  108
  69.51 %
  69.02 %
  29.19 %
  29.72 %
  1.30 %
  1.25 %
Cosmetics & Beauty
  8737
  8317
  6095
  5742
  2528
  2474
  114
  101
  69.76 %
  69.04 %
  28.93 %
  29.75 %
  1.30 %
  1.21 %
Food & Drink
  8555
  8922
  6358
  6626
  2070
  2184
  127
  112
  74.32 %
  74.27 %
  24.20 %
  24.48 %
  1.48 %
  1.26 %
Home & Garden
  9181
  8650
  6836
  6431
  2220
  2110
  125
  109
  74.46 %
  74.35 %
  24.18 %
  24.39 %
  1.36 %
  1.26 %
Finance
  8967
  8362
  5810
  5375
  3040
  2894
  117
  93
  64.79 %
  64.28 %
  33.90 %
  34.61 %
  1.30 %
  1.11 %
Health
  8968
  8399
  5813
  5383
  3034
  2910
  121
  106
  64.82 %
  64.09 %
  33.83 %
  34.65 %
  1.35 %
  1.26 %
Pets
  9011
  8612
  6731
  6375
  2159
  2134
  121
  103
  74.70 %
  74.02 %
  23.96 %
  24.78 %
  1.34 %
  1.20 %
Sport & Fitness
  9009
  8954
  6231
  6185
  2648
  2660
  130
  109
  69.16 %
  69.08 %
  29.39 %
  29.71 %
  1.44 %
  1.22 %
Job & Career
  9156
  9263
  6377
  6402
  2653
  2749
  126
  112
  69.65 %
  69.11 %
  28.98 %
  29.68 %
  1.38 %
  1.21 %
Dating
  8547
  8573
  5075
  5075
  3344
  3398
  128
  100
  59.38 %
  59.20 %
  39.12 %
  39.64 %
  1.50 %
  1.17 %
Other
  9022
  9029
  6713
  6685
  2180
  2242
  129
  102
  74.41 %
  74.04 %
  24.16 %
  24.83 %
  1.43 %
  1.13 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  11261
  7456
  7213
  3977
  3913
  162
  135
  64.30 %
  64.05 %
  34.30 %
  34.75 %
  1.40 %
  1.20 %
Outlook Mail
  11605
  11659
  7632
  7658
  3811
  3856
  162
  145
  65.76 %
  65.68 %
  32.84 %
  33.07 %
  1.40 %
  1.24 %
Yahoo Mail
  10990
  10894
  7841
  7713
  2991
  3042
  158
  139
  71.35 %
  70.80 %
  27.22 %
  27.92 %
  1.44 %
  1.28 %
AOL Mail
  11585
  11520
  8235
  8181
  3192
  3201
  158
  138
  71.08 %
  71.02 %
  27.55 %
  27.79 %
  1.36 %
  1.20 %
Mail.com
  11524
  11497
  8341
  8276
  3032
  3085
  151
  136
  72.38 %
  71.98 %
  26.31 %
  26.83 %
  1.31 %
  1.18 %
Yandex Mail
  11400
  11252
  7915
  7737
  3329
  3384
  156
  131
  69.43 %
  68.76 %
  29.20 %
  30.07 %
  1.37 %
  1.16 %
GMX Mail
  11372
  11185
  7776
  7587
  3441
  3456
  155
  142
  68.38 %
  67.83 %
  30.26 %
  30.90 %
  1.36 %
  1.27 %
Zoho Mail
  11812
  10993
  8540
  7888
  3112
  2979
  160
  126
  72.30 %
  71.75 %
  26.35 %
  27.10 %
  1.35 %
  1.15 %
ProtonMail
  11536
  11995
  8118
  8434
  3251
  3428
  167
  133
  70.37 %
  70.31 %
  28.18 %
  28.58 %
  1.45 %
  1.11 %
Custom Mail
  11040
  10736
  8193
  7943
  2697
  2662
  150
  131
  74.21 %
  73.98 %
  24.43 %
  24.80 %
  1.36 %
  1.22 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.