ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 284.166	226.157 222.515	51.879 54.388	6.797 7.263

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 78.30 %	18.21 % 19.14 %	2.39 % 2.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 21497	17423 17556	3148 3459	458 482	82.85 % 81.67 %	14.97 % 16.09 %	2.18 % 2.24 %
Elektronics	21822 22114	17457 17455	3858 4129	507 530	80.00 % 78.93 %	17.68 % 18.67 %	2.32 % 2.40 %
Entertainment	21535 21802	17034 17030	3970 4217	531 555	79.10 % 78.11 %	18.44 % 19.34 %	2.47 % 2.55 %
Cosmetics & Beauty	21727 21549	17200 16874	3997 4147	530 528	79.16 % 78.31 %	18.40 % 19.24 %	2.44 % 2.45 %
Food & Drink	21510 22091	17821 18022	3242 3573	447 496	82.85 % 81.58 %	15.07 % 16.17 %	2.08 % 2.25 %
Home & Garden	22289 21767	18411 17761	3431 3487	447 519	82.60 % 81.60 %	15.39 % 16.02 %	2.01 % 2.38 %
Finance	22217 21834	16839 16300	4792 4863	586 671	75.79 % 74.65 %	21.57 % 22.27 %	2.64 % 3.07 %
Health	21955 21606	16815 16281	4617 4695	523 630	76.59 % 75.35 %	21.03 % 21.73 %	2.38 % 2.92 %
Pets	22116 21669	18124 17523	3506 3644	486 502	81.95 % 80.87 %	15.85 % 16.82 %	2.20 % 2.32 %
Sport & Fitness	22032 22017	17234 16962	4235 4453	563 602	78.22 % 77.04 %	19.22 % 20.23 %	2.56 % 2.73 %
Job & Career	22474 22539	17441 17214	4427 4689	606 636	77.61 % 76.37 %	19.70 % 20.80 %	2.70 % 2.82 %
Dating	21859 21540	16143 15663	5122 5282	594 595	73.85 % 72.72 %	23.43 % 24.52 %	2.72 % 2.76 %
Other	22268 22141	18215 17874	3534 3750	519 517	81.80 % 80.73 %	15.87 % 16.94 %	2.33 % 2.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28447	21683 21297	6204 6360	762 790	75.69 % 74.87 %	21.66 % 22.36 %	2.66 % 2.78 %
Outlook Mail	28601 29038	21837 21890	6026 6327	738 821	76.35 % 75.38 %	21.07 % 21.79 %	2.58 % 2.83 %
Yahoo Mail	27970 27859	22271 21783	5008 5314	691 762	79.62 % 78.19 %	17.90 % 19.07 %	2.47 % 2.74 %
AOL Mail	28577 28645	22653 22422	5216 5462	708 761	79.27 % 78.28 %	18.25 % 19.07 %	2.48 % 2.66 %
Mail.com	28490 28576	22952 22672	4875 5178	663 726	80.56 % 79.34 %	17.11 % 18.12 %	2.33 % 2.54 %
Yandex Mail	28497 28460	22218 21816	5524 5845	755 799	77.97 % 76.65 %	19.38 % 20.54 %	2.65 % 2.81 %
GMX Mail	28404 28267	22638 22227	5129 5366	637 674	79.70 % 78.63 %	18.06 % 18.98 %	2.24 % 2.38 %
Zoho Mail	29013 28230	23566 22650	4823 4902	624 678	81.23 % 80.23 %	16.62 % 17.36 %	2.15 % 2.40 %
ProtonMail	28453 28895	23044 23049	4798 5195	611 651	80.99 % 79.77 %	16.86 % 17.98 %	2.15 % 2.25 %
Custom Mail	28179 27749	23295 22709	4276 4439	608 601	82.67 % 81.84 %	15.17 % 16.00 %	2.16 % 2.17 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.