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ActiveCampaign and Klick-Tipp Email Deliverability Comparison

  ActiveCampaign
  Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.319
  181.368
  137.981
  136.220
  40.595
  41.458
  3.743
  3.690

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.68 %
  75.11 %
  22.27 %
  22.86 %
  2.05 %
  2.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13343
  13816
  10639
  10924
  2441
  2646
  263
  246
  79.73 %
  79.07 %
  18.29 %
  19.15 %
  1.97 %
  1.78 %
Elektronics
  13924
  14113
  10595
  10641
  3061
  3193
  268
  279
  76.09 %
  75.40 %
  21.98 %
  22.62 %
  1.92 %
  1.98 %
Entertainment
  13741
  13920
  10353
  10431
  3102
  3215
  286
  274
  75.34 %
  74.94 %
  22.57 %
  23.10 %
  2.08 %
  1.97 %
Cosmetics & Beauty
  13789
  13634
  10392
  10211
  3116
  3142
  281
  281
  75.36 %
  74.89 %
  22.60 %
  23.05 %
  2.04 %
  2.06 %
Food & Drink
  13665
  14239
  10875
  11223
  2541
  2743
  249
  273
  79.58 %
  78.82 %
  18.59 %
  19.26 %
  1.82 %
  1.92 %
Home & Garden
  14452
  13839
  11468
  10915
  2724
  2656
  260
  268
  79.35 %
  78.87 %
  18.85 %
  19.19 %
  1.80 %
  1.94 %
Finance
  14146
  13689
  10105
  9709
  3744
  3669
  297
  311
  71.43 %
  70.93 %
  26.47 %
  26.80 %
  2.10 %
  2.27 %
Health
  14184
  13579
  10241
  9653
  3668
  3605
  275
  321
  72.20 %
  71.09 %
  25.86 %
  26.55 %
  1.94 %
  2.36 %
Pets
  14212
  13779
  11225
  10786
  2710
  2725
  277
  268
  78.98 %
  78.28 %
  19.07 %
  19.78 %
  1.95 %
  1.94 %
Sport & Fitness
  14237
  14157
  10610
  10492
  3305
  3365
  322
  300
  74.52 %
  74.11 %
  23.21 %
  23.77 %
  2.26 %
  2.12 %
Job & Career
  14523
  14544
  10771
  10704
  3395
  3512
  357
  328
  74.17 %
  73.60 %
  23.38 %
  24.15 %
  2.46 %
  2.26 %
Dating
  13798
  13695
  9425
  9279
  4056
  4135
  317
  281
  68.31 %
  67.75 %
  29.40 %
  30.19 %
  2.30 %
  2.05 %
Other
  14305
  14364
  11282
  11252
  2732
  2852
  291
  260
  78.87 %
  78.33 %
  19.10 %
  19.86 %
  2.03 %
  1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18395
  18113
  13122
  12868
  4880
  4872
  393
  373
  71.33 %
  71.04 %
  26.53 %
  26.90 %
  2.14 %
  2.06 %
Outlook Mail
  18379
  18636
  13252
  13391
  4710
  4832
  417
  413
  72.10 %
  71.86 %
  25.63 %
  25.93 %
  2.27 %
  2.22 %
Yahoo Mail
  17741
  17677
  13571
  13345
  3802
  3938
  368
  394
  76.50 %
  75.49 %
  21.43 %
  22.28 %
  2.07 %
  2.23 %
AOL Mail
  18443
  18325
  14023
  13845
  4025
  4091
  395
  389
  76.03 %
  75.55 %
  21.82 %
  22.32 %
  2.14 %
  2.12 %
Mail.com
  18195
  18293
  14058
  14009
  3776
  3915
  361
  369
  77.26 %
  76.58 %
  20.75 %
  21.40 %
  1.98 %
  2.02 %
Yandex Mail
  18254
  18122
  13618
  13370
  4228
  4356
  408
  396
  74.60 %
  73.78 %
  23.16 %
  24.04 %
  2.24 %
  2.19 %
GMX Mail
  18052
  18080
  13582
  13507
  4124
  4221
  346
  352
  75.24 %
  74.71 %
  22.85 %
  23.35 %
  1.92 %
  1.95 %
Zoho Mail
  18575
  17812
  14413
  13724
  3802
  3737
  360
  351
  77.59 %
  77.05 %
  20.47 %
  20.98 %
  1.94 %
  1.97 %
ProtonMail
  18277
  18838
  14024
  14371
  3892
  4138
  361
  329
  76.73 %
  76.29 %
  21.29 %
  21.97 %
  1.98 %
  1.75 %
Custom Mail
  18008
  17472
  14318
  13790
  3356
  3358
  334
  324
  79.51 %
  78.93 %
  18.64 %
  19.22 %
  1.85 %
  1.85 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.