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ActiveCampaign and Klick-Tipp Email Deliverability Comparison

  ActiveCampaign
  Klick-Tipp

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  257.314
  256.709
  202.593
  199.416
  48.760
  50.957
  5.961
  6.336

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.73 %
  77.68 %
  18.95 %
  19.85 %
  2.32 %
  2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18955
  19330
  15599
  15686
  2943
  3226
  413
  418
  82.29 %
  81.15 %
  15.53 %
  16.69 %
  2.18 %
  2.16 %
Elektronics
  19651
  19968
  15580
  15620
  3631
  3879
  440
  469
  79.28 %
  78.23 %
  18.48 %
  19.43 %
  2.24 %
  2.35 %
Entertainment
  19439
  19678
  15251
  15256
  3729
  3950
  459
  472
  78.46 %
  77.53 %
  19.18 %
  20.07 %
  2.36 %
  2.40 %
Cosmetics & Beauty
  19649
  19458
  15428
  15115
  3760
  3887
  461
  456
  78.52 %
  77.68 %
  19.14 %
  19.98 %
  2.35 %
  2.34 %
Food & Drink
  19386
  19993
  15953
  16197
  3044
  3354
  389
  442
  82.29 %
  81.01 %
  15.70 %
  16.78 %
  2.01 %
  2.21 %
Home & Garden
  20216
  19670
  16576
  15944
  3241
  3267
  399
  459
  81.99 %
  81.06 %
  16.03 %
  16.61 %
  1.97 %
  2.33 %
Finance
  19993
  19683
  14983
  14544
  4498
  4551
  512
  588
  74.94 %
  73.89 %
  22.50 %
  23.12 %
  2.56 %
  2.99 %
Health
  19911
  19484
  15097
  14518
  4362
  4408
  452
  558
  75.82 %
  74.51 %
  21.91 %
  22.62 %
  2.27 %
  2.86 %
Pets
  19972
  19520
  16271
  15684
  3283
  3392
  418
  444
  81.47 %
  80.35 %
  16.44 %
  17.38 %
  2.09 %
  2.27 %
Sport & Fitness
  19997
  19941
  15502
  15251
  3987
  4166
  508
  524
  77.52 %
  76.48 %
  19.94 %
  20.89 %
  2.54 %
  2.63 %
Job & Career
  20408
  20432
  15719
  15495
  4153
  4384
  536
  553
  77.02 %
  75.84 %
  20.35 %
  21.46 %
  2.63 %
  2.71 %
Dating
  19657
  19503
  14323
  14012
  4824
  4984
  510
  507
  72.86 %
  71.85 %
  24.54 %
  25.56 %
  2.59 %
  2.60 %
Other
  20080
  20049
  16311
  16094
  3305
  3509
  464
  446
  81.23 %
  80.27 %
  16.46 %
  17.50 %
  2.31 %
  2.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25883
  25653
  19373
  18998
  5838
  5954
  672
  701
  74.85 %
  74.06 %
  22.56 %
  23.21 %
  2.60 %
  2.73 %
Outlook Mail
  25889
  26319
  19574
  19661
  5672
  5943
  643
  715
  75.61 %
  74.70 %
  21.91 %
  22.58 %
  2.48 %
  2.72 %
Yahoo Mail
  25239
  25187
  19970
  19566
  4681
  4957
  588
  664
  79.12 %
  77.68 %
  18.55 %
  19.68 %
  2.33 %
  2.64 %
AOL Mail
  25801
  25926
  20313
  20171
  4881
  5100
  607
  655
  78.73 %
  77.80 %
  18.92 %
  19.67 %
  2.35 %
  2.53 %
Mail.com
  25798
  25832
  20626
  20364
  4578
  4844
  594
  624
  79.95 %
  78.83 %
  17.75 %
  18.75 %
  2.30 %
  2.42 %
Yandex Mail
  25761
  25680
  19935
  19552
  5166
  5443
  660
  685
  77.38 %
  76.14 %
  20.05 %
  21.20 %
  2.56 %
  2.67 %
GMX Mail
  25583
  25499
  20180
  19855
  4842
  5062
  561
  582
  78.88 %
  77.87 %
  18.93 %
  19.85 %
  2.19 %
  2.28 %
Zoho Mail
  26173
  25373
  21083
  20183
  4532
  4585
  558
  605
  80.55 %
  79.55 %
  17.32 %
  18.07 %
  2.13 %
  2.38 %
ProtonMail
  25708
  26244
  20622
  20754
  4542
  4919
  544
  571
  80.22 %
  79.08 %
  17.67 %
  18.74 %
  2.12 %
  2.18 %
Custom Mail
  25479
  24996
  20917
  20312
  4028
  4150
  534
  534
  82.10 %
  81.26 %
  15.81 %
  16.60 %
  2.10 %
  2.14 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.