ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.228 344.984	278.612 273.720	58.840 61.926	8.776 9.338

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.47 % 79.34 %	16.99 % 17.95 %	2.53 % 2.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25774 26249	21597 21688	3596 3951	581 610	83.79 % 82.62 %	13.95 % 15.05 %	2.25 % 2.32 %
Elektronics	26678 26835	21662 21477	4371 4670	645 688	81.20 % 80.03 %	16.38 % 17.40 %	2.42 % 2.56 %
Entertainment	26127 26578	20964 21069	4491 4808	672 701	80.24 % 79.27 %	17.19 % 18.09 %	2.57 % 2.64 %
Cosmetics & Beauty	26495 26217	21266 20809	4539 4732	690 676	80.26 % 79.37 %	17.13 % 18.05 %	2.60 % 2.58 %
Food & Drink	26277 26677	22016 22000	3675 4053	586 624	83.78 % 82.47 %	13.99 % 15.19 %	2.23 % 2.34 %
Home & Garden	26956 26453	22496 21808	3883 3981	577 664	83.45 % 82.44 %	14.40 % 15.05 %	2.14 % 2.51 %
Finance	26918 26420	20726 20051	5425 5513	767 856	77.00 % 75.89 %	20.15 % 20.87 %	2.85 % 3.24 %
Health	26676 26403	20766 20252	5211 5339	699 812	77.85 % 76.70 %	19.53 % 20.22 %	2.62 % 3.08 %
Pets	27030 26292	22379 21470	4018 4179	633 643	82.79 % 81.66 %	14.86 % 15.89 %	2.34 % 2.45 %
Sport & Fitness	26747 26633	21202 20774	4819 5079	726 780	79.27 % 78.00 %	18.02 % 19.07 %	2.71 % 2.93 %
Job & Career	27202 27271	21355 21090	5057 5368	790 813	78.51 % 77.33 %	18.59 % 19.68 %	2.90 % 2.98 %
Dating	26453 26212	19962 19438	5738 5971	753 803	75.46 % 74.16 %	21.69 % 22.78 %	2.85 % 3.06 %
Other	26895 26744	22221 21794	4017 4282	657 668	82.62 % 81.49 %	14.94 % 16.01 %	2.44 % 2.50 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34988 34587	26962 26332	7035 7234	991 1021	77.06 % 76.13 %	20.11 % 20.92 %	2.83 % 2.95 %
Outlook Mail	34506 35090	26767 26864	6800 7178	939 1048	77.57 % 76.56 %	19.71 % 20.46 %	2.72 % 2.99 %
Yahoo Mail	34113 33981	27457 26875	5749 6129	907 977	80.49 % 79.09 %	16.85 % 18.04 %	2.66 % 2.88 %
AOL Mail	34675 34718	27814 27469	5945 6257	916 992	80.21 % 79.12 %	17.14 % 18.02 %	2.64 % 2.86 %
Mail.com	34771 34578	28320 27750	5577 5904	874 924	81.45 % 80.25 %	16.04 % 17.07 %	2.51 % 2.67 %
Yandex Mail	34608 34533	27307 26802	6314 6696	987 1035	78.90 % 77.61 %	18.24 % 19.39 %	2.85 % 3.00 %
GMX Mail	34386 34379	27864 27486	5738 6047	784 846	81.03 % 79.95 %	16.69 % 17.59 %	2.28 % 2.46 %
Zoho Mail	35170 34207	28918 27754	5442 5571	810 882	82.22 % 81.14 %	15.47 % 16.29 %	2.30 % 2.58 %
ProtonMail	34687 35134	28509 28453	5375 5850	803 831	82.19 % 80.98 %	15.50 % 16.65 %	2.31 % 2.37 %
Custom Mail	34324 33777	28694 27935	4865 5060	765 782	83.60 % 82.70 %	14.17 % 14.98 %	2.23 % 2.32 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.