ActiveCampaign and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Klick-Tipp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.319 181.368	137.981 136.220	40.595 41.458	3.743 3.690

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Klick-Tipp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.68 % 75.11 %	22.27 % 22.86 %	2.05 % 2.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13343 13816	10639 10924	2441 2646	263 246	79.73 % 79.07 %	18.29 % 19.15 %	1.97 % 1.78 %
Elektronics	13924 14113	10595 10641	3061 3193	268 279	76.09 % 75.40 %	21.98 % 22.62 %	1.92 % 1.98 %
Entertainment	13741 13920	10353 10431	3102 3215	286 274	75.34 % 74.94 %	22.57 % 23.10 %	2.08 % 1.97 %
Cosmetics & Beauty	13789 13634	10392 10211	3116 3142	281 281	75.36 % 74.89 %	22.60 % 23.05 %	2.04 % 2.06 %
Food & Drink	13665 14239	10875 11223	2541 2743	249 273	79.58 % 78.82 %	18.59 % 19.26 %	1.82 % 1.92 %
Home & Garden	14452 13839	11468 10915	2724 2656	260 268	79.35 % 78.87 %	18.85 % 19.19 %	1.80 % 1.94 %
Finance	14146 13689	10105 9709	3744 3669	297 311	71.43 % 70.93 %	26.47 % 26.80 %	2.10 % 2.27 %
Health	14184 13579	10241 9653	3668 3605	275 321	72.20 % 71.09 %	25.86 % 26.55 %	1.94 % 2.36 %
Pets	14212 13779	11225 10786	2710 2725	277 268	78.98 % 78.28 %	19.07 % 19.78 %	1.95 % 1.94 %
Sport & Fitness	14237 14157	10610 10492	3305 3365	322 300	74.52 % 74.11 %	23.21 % 23.77 %	2.26 % 2.12 %
Job & Career	14523 14544	10771 10704	3395 3512	357 328	74.17 % 73.60 %	23.38 % 24.15 %	2.46 % 2.26 %
Dating	13798 13695	9425 9279	4056 4135	317 281	68.31 % 67.75 %	29.40 % 30.19 %	2.30 % 2.05 %
Other	14305 14364	11282 11252	2732 2852	291 260	78.87 % 78.33 %	19.10 % 19.86 %	2.03 % 1.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Klick-Tipp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18395 18113	13122 12868	4880 4872	393 373	71.33 % 71.04 %	26.53 % 26.90 %	2.14 % 2.06 %
Outlook Mail	18379 18636	13252 13391	4710 4832	417 413	72.10 % 71.86 %	25.63 % 25.93 %	2.27 % 2.22 %
Yahoo Mail	17741 17677	13571 13345	3802 3938	368 394	76.50 % 75.49 %	21.43 % 22.28 %	2.07 % 2.23 %
AOL Mail	18443 18325	14023 13845	4025 4091	395 389	76.03 % 75.55 %	21.82 % 22.32 %	2.14 % 2.12 %
Mail.com	18195 18293	14058 14009	3776 3915	361 369	77.26 % 76.58 %	20.75 % 21.40 %	1.98 % 2.02 %
Yandex Mail	18254 18122	13618 13370	4228 4356	408 396	74.60 % 73.78 %	23.16 % 24.04 %	2.24 % 2.19 %
GMX Mail	18052 18080	13582 13507	4124 4221	346 352	75.24 % 74.71 %	22.85 % 23.35 %	1.92 % 1.95 %
Zoho Mail	18575 17812	14413 13724	3802 3737	360 351	77.59 % 77.05 %	20.47 % 20.98 %	1.94 % 1.97 %
ProtonMail	18277 18838	14024 14371	3892 4138	361 329	76.73 % 76.29 %	21.29 % 21.97 %	1.98 % 1.75 %
Custom Mail	18008 17472	14318 13790	3356 3358	334 324	79.51 % 78.93 %	18.64 % 19.22 %	1.85 % 1.85 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.