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Klick-Tipp and Newsletter2Go Email Deliverability Comparison

  Klick-Tipp
  Newsletter2Go

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.234
  40.838
  170.422
  28.449
  46.669
  11.943
  5.143
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.69 %
  69.66 %
  21.00 %
  29.24 %
  2.31 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16864
  3108
  13539
  2310
  2973
  763
  352
  35
  80.28 %
  74.32 %
  17.63 %
  24.55 %
  2.09 %
  1.13 %
Elektronics
  17317
  3168
  13356
  2203
  3570
  930
  391
  35
  77.13 %
  69.54 %
  20.62 %
  29.36 %
  2.26 %
  1.10 %
Entertainment
  17088
  3097
  13087
  2149
  3622
  920
  379
  28
  76.59 %
  69.39 %
  21.20 %
  29.71 %
  2.22 %
  0.90 %
Cosmetics & Beauty
  16823
  3104
  12891
  2138
  3557
  928
  375
  38
  76.63 %
  68.88 %
  21.14 %
  29.90 %
  2.23 %
  1.22 %
Food & Drink
  17351
  2988
  13913
  2221
  3074
  729
  364
  38
  80.19 %
  74.33 %
  17.72 %
  24.40 %
  2.10 %
  1.27 %
Home & Garden
  17030
  3198
  13661
  2374
  2993
  790
  376
  34
  80.22 %
  74.23 %
  17.57 %
  24.70 %
  2.21 %
  1.06 %
Finance
  16979
  3213
  12352
  2065
  4162
  1111
  465
  37
  72.75 %
  64.27 %
  24.51 %
  34.58 %
  2.74 %
  1.15 %
Health
  16769
  3194
  12278
  2052
  4044
  1109
  447
  33
  73.22 %
  64.25 %
  24.12 %
  34.72 %
  2.67 %
  1.03 %
Pets
  16858
  3075
  13408
  2277
  3085
  768
  365
  30
  79.53 %
  74.05 %
  18.30 %
  24.98 %
  2.17 %
  0.98 %
Sport & Fitness
  17158
  3244
  12956
  2247
  3784
  961
  418
  36
  75.51 %
  69.27 %
  22.05 %
  29.62 %
  2.44 %
  1.11 %
Job & Career
  17743
  3038
  13308
  2106
  3994
  898
  441
  34
  75.00 %
  69.32 %
  22.51 %
  29.56 %
  2.49 %
  1.12 %
Dating
  16864
  3120
  11844
  1854
  4606
  1226
  414
  40
  70.23 %
  59.42 %
  27.31 %
  39.29 %
  2.45 %
  1.28 %
Other
  17390
  3291
  13829
  2453
  3205
  810
  356
  28
  79.52 %
  74.54 %
  18.43 %
  24.61 %
  2.05 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22300
  3918
  16263
  2512
  5485
  1366
  552
  40
  72.93 %
  64.11 %
  24.60 %
  34.86 %
  2.48 %
  1.02 %
Outlook Mail
  22730
  4078
  16723
  2660
  5432
  1375
  575
  43
  73.57 %
  65.23 %
  23.90 %
  33.72 %
  2.53 %
  1.05 %
Yahoo Mail
  21722
  4200
  16688
  2966
  4486
  1187
  548
  47
  76.83 %
  70.62 %
  20.65 %
  28.26 %
  2.52 %
  1.12 %
AOL Mail
  22484
  4366
  17288
  3106
  4650
  1213
  546
  47
  76.89 %
  71.14 %
  20.68 %
  27.78 %
  2.43 %
  1.08 %
Mail.com
  22377
  4218
  17446
  3033
  4419
  1137
  512
  48
  77.96 %
  71.91 %
  19.75 %
  26.96 %
  2.29 %
  1.14 %
Yandex Mail
  22215
  4051
  16712
  2782
  4948
  1223
  555
  46
  75.23 %
  68.67 %
  22.27 %
  30.19 %
  2.50 %
  1.14 %
GMX Mail
  22151
  4002
  16986
  2712
  4691
  1243
  474
  47
  76.68 %
  67.77 %
  21.18 %
  31.06 %
  2.14 %
  1.17 %
Zoho Mail
  21878
  3898
  17195
  2817
  4198
  1038
  485
  43
  78.59 %
  72.27 %
  19.19 %
  26.63 %
  2.22 %
  1.10 %
ProtonMail
  22879
  3953
  17844
  2797
  4574
  1112
  461
  44
  77.99 %
  70.76 %
  19.99 %
  28.13 %
  2.01 %
  1.11 %
Custom Mail
  21498
  4154
  17277
  3064
  3786
  1049
  435
  41
  80.37 %
  73.76 %
  17.61 %
  25.25 %
  2.02 %
  0.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.