Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.430 40.838	239.673 28.449	56.830 11.943	7.927 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.73 % 69.66 %	18.67 % 29.24 %	2.60 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23092 3108	18951 2310	3620 763	521 35	82.07 % 74.32 %	15.68 % 24.55 %	2.26 % 1.13 %
Elektronics	23661 3168	18780 2203	4300 930	581 35	79.37 % 69.54 %	18.17 % 29.36 %	2.46 % 1.10 %
Entertainment	23391 3097	18384 2149	4408 920	599 28	78.59 % 69.39 %	18.84 % 29.71 %	2.56 % 0.90 %
Cosmetics & Beauty	23126 3104	18208 2138	4340 928	578 38	78.73 % 68.88 %	18.77 % 29.90 %	2.50 % 1.22 %
Food & Drink	23638 2988	19375 2221	3729 729	534 38	81.97 % 74.33 %	15.78 % 24.40 %	2.26 % 1.27 %
Home & Garden	23361 3198	19144 2374	3652 790	565 34	81.95 % 74.23 %	15.63 % 24.70 %	2.42 % 1.06 %
Finance	23304 3213	17516 2065	5064 1111	724 37	75.16 % 64.27 %	21.73 % 34.58 %	3.11 % 1.15 %
Health	23172 3194	17582 2052	4898 1109	692 33	75.88 % 64.25 %	21.14 % 34.72 %	2.99 % 1.03 %
Pets	23238 3075	18867 2277	3820 768	551 30	81.19 % 74.05 %	16.44 % 24.98 %	2.37 % 0.98 %
Sport & Fitness	23543 3244	18228 2247	4655 961	660 36	77.42 % 69.27 %	19.77 % 29.62 %	2.80 % 1.11 %
Job & Career	24092 3038	18483 2106	4908 898	701 34	76.72 % 69.32 %	20.37 % 29.56 %	2.91 % 1.12 %
Dating	23102 3120	16944 1854	5507 1226	651 40	73.34 % 59.42 %	23.84 % 39.29 %	2.82 % 1.28 %
Other	23710 3291	19211 2453	3929 810	570 28	81.02 % 74.54 %	16.57 % 24.61 %	2.40 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30500 3918	22994 2512	6644 1366	862 40	75.39 % 64.11 %	21.78 % 34.86 %	2.83 % 1.02 %
Outlook Mail	31065 4078	23571 2660	6605 1375	889 43	75.88 % 65.23 %	21.26 % 33.72 %	2.86 % 1.05 %
Yahoo Mail	29943 4200	23527 2966	5583 1187	833 47	78.57 % 70.62 %	18.65 % 28.26 %	2.78 % 1.12 %
AOL Mail	30662 4366	24103 3106	5723 1213	836 47	78.61 % 71.14 %	18.66 % 27.78 %	2.73 % 1.08 %
Mail.com	30523 4218	24331 3033	5406 1137	786 48	79.71 % 71.91 %	17.71 % 26.96 %	2.58 % 1.14 %
Yandex Mail	30472 4051	23485 2782	6120 1223	867 46	77.07 % 68.67 %	20.08 % 30.19 %	2.85 % 1.14 %
GMX Mail	30328 4002	23994 2712	5589 1243	745 47	79.12 % 67.77 %	18.43 % 31.06 %	2.46 % 1.17 %
Zoho Mail	30172 3898	24323 2817	5115 1038	734 43	80.61 % 72.27 %	16.95 % 26.63 %	2.43 % 1.10 %
ProtonMail	30919 3953	24811 2797	5399 1112	709 44	80.25 % 70.76 %	17.46 % 28.13 %	2.29 % 1.11 %
Custom Mail	29846 4154	24534 3064	4646 1049	666 41	82.20 % 73.76 %	15.57 % 25.25 %	2.23 % 0.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.