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Klick-Tipp and Newsletter2Go Email Deliverability Comparison

  Klick-Tipp
  Newsletter2Go

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.827
  40.838
  193.679
  28.449
  50.051
  11.943
  6.097
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.53 %
  69.66 %
  20.03 %
  29.24 %
  2.44 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18816
  3108
  15245
  2310
  3170
  763
  401
  35
  81.02 %
  74.32 %
  16.85 %
  24.55 %
  2.13 %
  1.13 %
Elektronics
  19438
  3168
  15167
  2203
  3813
  930
  458
  35
  78.03 %
  69.54 %
  19.62 %
  29.36 %
  2.36 %
  1.10 %
Entertainment
  19145
  3097
  14818
  2149
  3876
  920
  451
  28
  77.40 %
  69.39 %
  20.25 %
  29.71 %
  2.36 %
  0.90 %
Cosmetics & Beauty
  18958
  3104
  14703
  2138
  3820
  928
  435
  38
  77.56 %
  68.88 %
  20.15 %
  29.90 %
  2.29 %
  1.22 %
Food & Drink
  19454
  2988
  15734
  2221
  3293
  729
  427
  38
  80.88 %
  74.33 %
  16.93 %
  24.40 %
  2.19 %
  1.27 %
Home & Garden
  19183
  3198
  15523
  2374
  3213
  790
  447
  34
  80.92 %
  74.23 %
  16.75 %
  24.70 %
  2.33 %
  1.06 %
Finance
  19143
  3213
  14103
  2065
  4470
  1111
  570
  37
  73.67 %
  64.27 %
  23.35 %
  34.58 %
  2.98 %
  1.15 %
Health
  18987
  3194
  14115
  2052
  4339
  1109
  533
  33
  74.34 %
  64.25 %
  22.85 %
  34.72 %
  2.81 %
  1.03 %
Pets
  18993
  3075
  15235
  2277
  3329
  768
  429
  30
  80.21 %
  74.05 %
  17.53 %
  24.98 %
  2.26 %
  0.98 %
Sport & Fitness
  19329
  3244
  14745
  2247
  4080
  961
  504
  36
  76.28 %
  69.27 %
  21.11 %
  29.62 %
  2.61 %
  1.11 %
Job & Career
  19859
  3038
  15038
  2106
  4295
  898
  526
  34
  75.72 %
  69.32 %
  21.63 %
  29.56 %
  2.65 %
  1.12 %
Dating
  18999
  3120
  13602
  1854
  4910
  1226
  487
  40
  71.59 %
  59.42 %
  25.84 %
  39.29 %
  2.56 %
  1.28 %
Other
  19523
  3291
  15651
  2453
  3443
  810
  429
  28
  80.17 %
  74.54 %
  17.64 %
  24.61 %
  2.20 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25003
  3918
  18476
  2512
  5860
  1366
  667
  40
  73.90 %
  64.11 %
  23.44 %
  34.86 %
  2.67 %
  1.02 %
Outlook Mail
  25589
  4078
  19071
  2660
  5831
  1375
  687
  43
  74.53 %
  65.23 %
  22.79 %
  33.72 %
  2.68 %
  1.05 %
Yahoo Mail
  24510
  4200
  19010
  2966
  4858
  1187
  642
  47
  77.56 %
  70.62 %
  19.82 %
  28.26 %
  2.62 %
  1.12 %
AOL Mail
  25284
  4366
  19640
  3106
  5012
  1213
  632
  47
  77.68 %
  71.14 %
  19.82 %
  27.78 %
  2.50 %
  1.08 %
Mail.com
  25126
  4218
  19764
  3033
  4754
  1137
  608
  48
  78.66 %
  71.91 %
  18.92 %
  26.96 %
  2.42 %
  1.14 %
Yandex Mail
  25030
  4051
  19017
  2782
  5348
  1223
  665
  46
  75.98 %
  68.67 %
  21.37 %
  30.19 %
  2.66 %
  1.14 %
GMX Mail
  24790
  4002
  19260
  2712
  4978
  1243
  552
  47
  77.69 %
  67.77 %
  20.08 %
  31.06 %
  2.23 %
  1.17 %
Zoho Mail
  24635
  3898
  19558
  2817
  4497
  1038
  580
  43
  79.39 %
  72.27 %
  18.25 %
  26.63 %
  2.35 %
  1.10 %
ProtonMail
  25553
  3953
  20159
  2797
  4841
  1112
  553
  44
  78.89 %
  70.76 %
  18.94 %
  28.13 %
  2.16 %
  1.11 %
Custom Mail
  24307
  4154
  19724
  3064
  4072
  1049
  511
  41
  81.15 %
  73.76 %
  16.75 %
  25.25 %
  2.10 %
  0.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.