Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.234 40.838	170.422 28.449	46.669 11.943	5.143 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.69 % 69.66 %	21.00 % 29.24 %	2.31 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16864 3108	13539 2310	2973 763	352 35	80.28 % 74.32 %	17.63 % 24.55 %	2.09 % 1.13 %
Elektronics	17317 3168	13356 2203	3570 930	391 35	77.13 % 69.54 %	20.62 % 29.36 %	2.26 % 1.10 %
Entertainment	17088 3097	13087 2149	3622 920	379 28	76.59 % 69.39 %	21.20 % 29.71 %	2.22 % 0.90 %
Cosmetics & Beauty	16823 3104	12891 2138	3557 928	375 38	76.63 % 68.88 %	21.14 % 29.90 %	2.23 % 1.22 %
Food & Drink	17351 2988	13913 2221	3074 729	364 38	80.19 % 74.33 %	17.72 % 24.40 %	2.10 % 1.27 %
Home & Garden	17030 3198	13661 2374	2993 790	376 34	80.22 % 74.23 %	17.57 % 24.70 %	2.21 % 1.06 %
Finance	16979 3213	12352 2065	4162 1111	465 37	72.75 % 64.27 %	24.51 % 34.58 %	2.74 % 1.15 %
Health	16769 3194	12278 2052	4044 1109	447 33	73.22 % 64.25 %	24.12 % 34.72 %	2.67 % 1.03 %
Pets	16858 3075	13408 2277	3085 768	365 30	79.53 % 74.05 %	18.30 % 24.98 %	2.17 % 0.98 %
Sport & Fitness	17158 3244	12956 2247	3784 961	418 36	75.51 % 69.27 %	22.05 % 29.62 %	2.44 % 1.11 %
Job & Career	17743 3038	13308 2106	3994 898	441 34	75.00 % 69.32 %	22.51 % 29.56 %	2.49 % 1.12 %
Dating	16864 3120	11844 1854	4606 1226	414 40	70.23 % 59.42 %	27.31 % 39.29 %	2.45 % 1.28 %
Other	17390 3291	13829 2453	3205 810	356 28	79.52 % 74.54 %	18.43 % 24.61 %	2.05 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22300 3918	16263 2512	5485 1366	552 40	72.93 % 64.11 %	24.60 % 34.86 %	2.48 % 1.02 %
Outlook Mail	22730 4078	16723 2660	5432 1375	575 43	73.57 % 65.23 %	23.90 % 33.72 %	2.53 % 1.05 %
Yahoo Mail	21722 4200	16688 2966	4486 1187	548 47	76.83 % 70.62 %	20.65 % 28.26 %	2.52 % 1.12 %
AOL Mail	22484 4366	17288 3106	4650 1213	546 47	76.89 % 71.14 %	20.68 % 27.78 %	2.43 % 1.08 %
Mail.com	22377 4218	17446 3033	4419 1137	512 48	77.96 % 71.91 %	19.75 % 26.96 %	2.29 % 1.14 %
Yandex Mail	22215 4051	16712 2782	4948 1223	555 46	75.23 % 68.67 %	22.27 % 30.19 %	2.50 % 1.14 %
GMX Mail	22151 4002	16986 2712	4691 1243	474 47	76.68 % 67.77 %	21.18 % 31.06 %	2.14 % 1.17 %
Zoho Mail	21878 3898	17195 2817	4198 1038	485 43	78.59 % 72.27 %	19.19 % 26.63 %	2.22 % 1.10 %
ProtonMail	22879 3953	17844 2797	4574 1112	461 44	77.99 % 70.76 %	19.99 % 28.13 %	2.01 % 1.11 %
Custom Mail	21498 4154	17277 3064	3786 1049	435 41	80.37 % 73.76 %	17.61 % 25.25 %	2.02 % 0.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.