Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.301 40.838	373.437 28.449	77.328 11.943	13.536 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 69.66 %	16.65 % 29.24 %	2.92 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35449 3108	29613 2310	4957 763	879 35	83.54 % 74.32 %	13.98 % 24.55 %	2.48 % 1.13 %
Elektronics	36158 3168	29379 2203	5782 930	997 35	81.25 % 69.54 %	15.99 % 29.36 %	2.76 % 1.10 %
Entertainment	35823 3097	28783 2149	6009 920	1031 28	80.35 % 69.39 %	16.77 % 29.71 %	2.88 % 0.90 %
Cosmetics & Beauty	35302 3104	28395 2138	5915 928	992 38	80.43 % 68.88 %	16.76 % 29.90 %	2.81 % 1.22 %
Food & Drink	35637 2988	29703 2221	5033 729	901 38	83.35 % 74.33 %	14.12 % 24.40 %	2.53 % 1.27 %
Home & Garden	35793 3198	29811 2374	5018 790	964 34	83.29 % 74.23 %	14.02 % 24.70 %	2.69 % 1.06 %
Finance	35551 3213	27449 2065	6887 1111	1215 37	77.21 % 64.27 %	19.37 % 34.58 %	3.42 % 1.15 %
Health	35615 3194	27834 2052	6627 1109	1154 33	78.15 % 64.25 %	18.61 % 34.72 %	3.24 % 1.03 %
Pets	35488 3075	29254 2277	5278 768	956 30	82.43 % 74.05 %	14.87 % 24.98 %	2.69 % 0.98 %
Sport & Fitness	35855 3244	28333 2247	6381 961	1141 36	79.02 % 69.27 %	17.80 % 29.62 %	3.18 % 1.11 %
Job & Career	36558 3038	28625 2106	6766 898	1167 34	78.30 % 69.32 %	18.51 % 29.56 %	3.19 % 1.12 %
Dating	35187 3120	26690 1854	7299 1226	1198 40	75.85 % 59.42 %	20.74 % 39.29 %	3.40 % 1.28 %
Other	35885 3291	29568 2453	5376 810	941 28	82.40 % 74.54 %	14.98 % 24.61 %	2.62 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44964 3918	34587 2512	8910 1366	1467 40	76.92 % 64.11 %	19.82 % 34.86 %	3.26 % 1.02 %
Outlook Mail	45421 4078	35272 2660	8688 1375	1461 43	77.66 % 65.23 %	19.13 % 33.72 %	3.22 % 1.05 %
Yahoo Mail	44382 4200	35480 2966	7522 1187	1380 47	79.94 % 70.62 %	16.95 % 28.26 %	3.11 % 1.12 %
AOL Mail	44918 4366	35936 3106	7635 1213	1347 47	80.00 % 71.14 %	17.00 % 27.78 %	3.00 % 1.08 %
Mail.com	44750 4218	36292 3033	7173 1137	1285 48	81.10 % 71.91 %	16.03 % 26.96 %	2.87 % 1.14 %
Yandex Mail	44806 4051	35207 2782	8178 1223	1421 46	78.58 % 68.67 %	18.25 % 30.19 %	3.17 % 1.14 %
GMX Mail	44619 4002	36214 2712	7230 1243	1175 47	81.16 % 67.77 %	16.20 % 31.06 %	2.63 % 1.17 %
Zoho Mail	44692 3898	36723 2817	6772 1038	1197 43	82.17 % 72.27 %	15.15 % 26.63 %	2.68 % 1.10 %
ProtonMail	45402 3953	37297 2797	6964 1112	1141 44	82.15 % 70.76 %	15.34 % 28.13 %	2.51 % 1.11 %
Custom Mail	44114 4154	36847 3064	6175 1049	1092 41	83.53 % 73.76 %	14.00 % 25.25 %	2.48 % 0.99 %
iCloud Mail	5399	4297	882	220	79.59 % %	16.34 % %	4.07 % %
Tuta	5373	4581	616	176	85.26 % %	11.46 % %	3.28 % %
Juno.com	5461	4704	583	174	86.14 % %	10.68 % %	3.19 % %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.