Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
351.798 40.838	279.573 28.449	62.689 11.943	9.536 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.47 % 69.66 %	17.82 % 29.24 %	2.71 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26772 3108	22150 2310	3999 763	623 35	82.74 % 74.32 %	14.94 % 24.55 %	2.33 % 1.13 %
Elektronics	27370 3168	21939 2203	4724 930	707 35	80.16 % 69.54 %	17.26 % 29.36 %	2.58 % 1.10 %
Entertainment	27047 3097	21475 2149	4859 920	713 28	79.40 % 69.39 %	17.97 % 29.71 %	2.64 % 0.90 %
Cosmetics & Beauty	26772 3104	21284 2138	4794 928	694 38	79.50 % 68.88 %	17.91 % 29.90 %	2.59 % 1.22 %
Food & Drink	27172 2988	22441 2221	4097 729	634 38	82.59 % 74.33 %	15.08 % 24.40 %	2.33 % 1.27 %
Home & Garden	27021 3198	22310 2374	4036 790	675 34	82.57 % 74.23 %	14.94 % 24.70 %	2.50 % 1.06 %
Finance	26961 3213	20506 2065	5585 1111	870 37	76.06 % 64.27 %	20.72 % 34.58 %	3.23 % 1.15 %
Health	26933 3194	20702 2052	5405 1109	826 33	76.86 % 64.25 %	20.07 % 34.72 %	3.07 % 1.03 %
Pets	26792 3075	21909 2277	4229 768	654 30	81.77 % 74.05 %	15.78 % 24.98 %	2.44 % 0.98 %
Sport & Fitness	27182 3244	21237 2247	5146 961	799 36	78.13 % 69.27 %	18.93 % 29.62 %	2.94 % 1.11 %
Job & Career	27808 3038	21535 2106	5440 898	833 34	77.44 % 69.32 %	19.56 % 29.56 %	3.00 % 1.12 %
Dating	26725 3120	19855 1854	6040 1226	830 40	74.29 % 59.42 %	22.60 % 39.29 %	3.11 % 1.28 %
Other	27243 3291	22230 2453	4335 810	678 28	81.60 % 74.54 %	15.91 % 24.61 %	2.49 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35243 3918	26882 2512	7320 1366	1041 40	76.28 % 64.11 %	20.77 % 34.86 %	2.95 % 1.02 %
Outlook Mail	35752 4078	27420 2660	7261 1375	1071 43	76.70 % 65.23 %	20.31 % 33.72 %	3.00 % 1.05 %
Yahoo Mail	34694 4200	27481 2966	6211 1187	1002 47	79.21 % 70.62 %	17.90 % 28.26 %	2.89 % 1.12 %
AOL Mail	35420 4366	28061 3106	6343 1213	1016 47	79.22 % 71.14 %	17.91 % 27.78 %	2.87 % 1.08 %
Mail.com	35258 4218	28342 3033	5979 1137	937 48	80.38 % 71.91 %	16.96 % 26.96 %	2.66 % 1.14 %
Yandex Mail	35235 4051	27385 2782	6791 1223	1059 46	77.72 % 68.67 %	19.27 % 30.19 %	3.01 % 1.14 %
GMX Mail	35062 4002	28085 2712	6114 1243	863 47	80.10 % 67.77 %	17.44 % 31.06 %	2.46 % 1.17 %
Zoho Mail	34913 3898	28371 2817	5643 1038	899 43	81.26 % 72.27 %	16.16 % 26.63 %	2.57 % 1.10 %
ProtonMail	35794 3953	29040 2797	5909 1112	845 44	81.13 % 70.76 %	16.51 % 28.13 %	2.36 % 1.11 %
Custom Mail	34427 4154	28506 3064	5118 1049	803 41	82.80 % 73.76 %	14.87 % 25.25 %	2.33 % 0.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.