Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.827 40.838	193.679 28.449	50.051 11.943	6.097 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 69.66 %	20.03 % 29.24 %	2.44 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18816 3108	15245 2310	3170 763	401 35	81.02 % 74.32 %	16.85 % 24.55 %	2.13 % 1.13 %
Elektronics	19438 3168	15167 2203	3813 930	458 35	78.03 % 69.54 %	19.62 % 29.36 %	2.36 % 1.10 %
Entertainment	19145 3097	14818 2149	3876 920	451 28	77.40 % 69.39 %	20.25 % 29.71 %	2.36 % 0.90 %
Cosmetics & Beauty	18958 3104	14703 2138	3820 928	435 38	77.56 % 68.88 %	20.15 % 29.90 %	2.29 % 1.22 %
Food & Drink	19454 2988	15734 2221	3293 729	427 38	80.88 % 74.33 %	16.93 % 24.40 %	2.19 % 1.27 %
Home & Garden	19183 3198	15523 2374	3213 790	447 34	80.92 % 74.23 %	16.75 % 24.70 %	2.33 % 1.06 %
Finance	19143 3213	14103 2065	4470 1111	570 37	73.67 % 64.27 %	23.35 % 34.58 %	2.98 % 1.15 %
Health	18987 3194	14115 2052	4339 1109	533 33	74.34 % 64.25 %	22.85 % 34.72 %	2.81 % 1.03 %
Pets	18993 3075	15235 2277	3329 768	429 30	80.21 % 74.05 %	17.53 % 24.98 %	2.26 % 0.98 %
Sport & Fitness	19329 3244	14745 2247	4080 961	504 36	76.28 % 69.27 %	21.11 % 29.62 %	2.61 % 1.11 %
Job & Career	19859 3038	15038 2106	4295 898	526 34	75.72 % 69.32 %	21.63 % 29.56 %	2.65 % 1.12 %
Dating	18999 3120	13602 1854	4910 1226	487 40	71.59 % 59.42 %	25.84 % 39.29 %	2.56 % 1.28 %
Other	19523 3291	15651 2453	3443 810	429 28	80.17 % 74.54 %	17.64 % 24.61 %	2.20 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25003 3918	18476 2512	5860 1366	667 40	73.90 % 64.11 %	23.44 % 34.86 %	2.67 % 1.02 %
Outlook Mail	25589 4078	19071 2660	5831 1375	687 43	74.53 % 65.23 %	22.79 % 33.72 %	2.68 % 1.05 %
Yahoo Mail	24510 4200	19010 2966	4858 1187	642 47	77.56 % 70.62 %	19.82 % 28.26 %	2.62 % 1.12 %
AOL Mail	25284 4366	19640 3106	5012 1213	632 47	77.68 % 71.14 %	19.82 % 27.78 %	2.50 % 1.08 %
Mail.com	25126 4218	19764 3033	4754 1137	608 48	78.66 % 71.91 %	18.92 % 26.96 %	2.42 % 1.14 %
Yandex Mail	25030 4051	19017 2782	5348 1223	665 46	75.98 % 68.67 %	21.37 % 30.19 %	2.66 % 1.14 %
GMX Mail	24790 4002	19260 2712	4978 1243	552 47	77.69 % 67.77 %	20.08 % 31.06 %	2.23 % 1.17 %
Zoho Mail	24635 3898	19558 2817	4497 1038	580 43	79.39 % 72.27 %	18.25 % 26.63 %	2.35 % 1.10 %
ProtonMail	25553 3953	20159 2797	4841 1112	553 44	78.89 % 70.76 %	18.94 % 28.13 %	2.16 % 1.11 %
Custom Mail	24307 4154	19724 3064	4072 1049	511 41	81.15 % 73.76 %	16.75 % 25.25 %	2.10 % 0.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.