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Klick-Tipp and Newsletter2Go Email Deliverability Comparison

  Klick-Tipp
  Newsletter2Go

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.212
  40.838
  141.913
  28.449
  42.350
  11.943
  3.949
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.40 %
  69.66 %
  22.50 %
  29.24 %
  2.10 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14304
  3108
  11339
  2310
  2700
  763
  265
  35
  79.27 %
  74.32 %
  18.88 %
  24.55 %
  1.85 %
  1.13 %
Elektronics
  14666
  3168
  11108
  2203
  3262
  930
  296
  35
  75.74 %
  69.54 %
  22.24 %
  29.36 %
  2.02 %
  1.10 %
Entertainment
  14471
  3097
  10888
  2149
  3289
  920
  294
  28
  75.24 %
  69.39 %
  22.73 %
  29.71 %
  2.03 %
  0.90 %
Cosmetics & Beauty
  14164
  3104
  10656
  2138
  3211
  928
  297
  38
  75.23 %
  68.88 %
  22.67 %
  29.90 %
  2.10 %
  1.22 %
Food & Drink
  14755
  2988
  11667
  2221
  2799
  729
  289
  38
  79.07 %
  74.33 %
  18.97 %
  24.40 %
  1.96 %
  1.27 %
Home & Garden
  14372
  3198
  11375
  2374
  2710
  790
  287
  34
  79.15 %
  74.23 %
  18.86 %
  24.70 %
  2.00 %
  1.06 %
Finance
  14233
  3213
  10145
  2065
  3751
  1111
  337
  37
  71.28 %
  64.27 %
  26.35 %
  34.58 %
  2.37 %
  1.15 %
Health
  14102
  3194
  10080
  2052
  3679
  1109
  343
  33
  71.48 %
  64.25 %
  26.09 %
  34.72 %
  2.43 %
  1.03 %
Pets
  14306
  3075
  11227
  2277
  2789
  768
  290
  30
  78.48 %
  74.05 %
  19.50 %
  24.98 %
  2.03 %
  0.98 %
Sport & Fitness
  14678
  3244
  10909
  2247
  3440
  961
  329
  36
  74.32 %
  69.27 %
  23.44 %
  29.62 %
  2.24 %
  1.11 %
Job & Career
  15105
  3038
  11160
  2106
  3598
  898
  347
  34
  73.88 %
  69.32 %
  23.82 %
  29.56 %
  2.30 %
  1.12 %
Dating
  14200
  3120
  9687
  1854
  4212
  1226
  301
  40
  68.22 %
  59.42 %
  29.66 %
  39.29 %
  2.12 %
  1.28 %
Other
  14856
  3291
  11672
  2453
  2910
  810
  274
  28
  78.57 %
  74.54 %
  19.59 %
  24.61 %
  1.84 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18858
  3918
  13473
  2512
  4984
  1366
  401
  40
  71.44 %
  64.11 %
  26.43 %
  34.86 %
  2.13 %
  1.02 %
Outlook Mail
  19269
  4078
  13902
  2660
  4927
  1375
  440
  43
  72.15 %
  65.23 %
  25.57 %
  33.72 %
  2.28 %
  1.05 %
Yahoo Mail
  18380
  4200
  13922
  2966
  4036
  1187
  422
  47
  75.75 %
  70.62 %
  21.96 %
  28.26 %
  2.30 %
  1.12 %
AOL Mail
  19057
  4366
  14454
  3106
  4187
  1213
  416
  47
  75.85 %
  71.14 %
  21.97 %
  27.78 %
  2.18 %
  1.08 %
Mail.com
  18960
  4218
  14565
  3033
  4000
  1137
  395
  48
  76.82 %
  71.91 %
  21.10 %
  26.96 %
  2.08 %
  1.14 %
Yandex Mail
  18772
  4051
  13900
  2782
  4452
  1223
  420
  46
  74.05 %
  68.67 %
  23.72 %
  30.19 %
  2.24 %
  1.14 %
GMX Mail
  18751
  4002
  14075
  2712
  4303
  1243
  373
  47
  75.06 %
  67.77 %
  22.95 %
  31.06 %
  1.99 %
  1.17 %
Zoho Mail
  18489
  3898
  14290
  2817
  3819
  1038
  380
  43
  77.29 %
  72.27 %
  20.66 %
  26.63 %
  2.06 %
  1.10 %
ProtonMail
  19524
  3953
  14962
  2797
  4211
  1112
  351
  44
  76.63 %
  70.76 %
  21.57 %
  28.13 %
  1.80 %
  1.11 %
Custom Mail
  18152
  4154
  14370
  3064
  3431
  1049
  351
  41
  79.16 %
  73.76 %
  18.90 %
  25.25 %
  1.93 %
  0.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.