Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.166 40.838	222.515 28.449	54.388 11.943	7.263 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.30 % 69.66 %	19.14 % 29.24 %	2.56 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21497 3108	17556 2310	3459 763	482 35	81.67 % 74.32 %	16.09 % 24.55 %	2.24 % 1.13 %
Elektronics	22114 3168	17455 2203	4129 930	530 35	78.93 % 69.54 %	18.67 % 29.36 %	2.40 % 1.10 %
Entertainment	21802 3097	17030 2149	4217 920	555 28	78.11 % 69.39 %	19.34 % 29.71 %	2.55 % 0.90 %
Cosmetics & Beauty	21549 3104	16874 2138	4147 928	528 38	78.31 % 68.88 %	19.24 % 29.90 %	2.45 % 1.22 %
Food & Drink	22091 2988	18022 2221	3573 729	496 38	81.58 % 74.33 %	16.17 % 24.40 %	2.25 % 1.27 %
Home & Garden	21767 3198	17761 2374	3487 790	519 34	81.60 % 74.23 %	16.02 % 24.70 %	2.38 % 1.06 %
Finance	21834 3213	16300 2065	4863 1111	671 37	74.65 % 64.27 %	22.27 % 34.58 %	3.07 % 1.15 %
Health	21606 3194	16281 2052	4695 1109	630 33	75.35 % 64.25 %	21.73 % 34.72 %	2.92 % 1.03 %
Pets	21669 3075	17523 2277	3644 768	502 30	80.87 % 74.05 %	16.82 % 24.98 %	2.32 % 0.98 %
Sport & Fitness	22017 3244	16962 2247	4453 961	602 36	77.04 % 69.27 %	20.23 % 29.62 %	2.73 % 1.11 %
Job & Career	22539 3038	17214 2106	4689 898	636 34	76.37 % 69.32 %	20.80 % 29.56 %	2.82 % 1.12 %
Dating	21540 3120	15663 1854	5282 1226	595 40	72.72 % 59.42 %	24.52 % 39.29 %	2.76 % 1.28 %
Other	22141 3291	17874 2453	3750 810	517 28	80.73 % 74.54 %	16.94 % 24.61 %	2.34 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28447 3918	21297 2512	6360 1366	790 40	74.87 % 64.11 %	22.36 % 34.86 %	2.78 % 1.02 %
Outlook Mail	29038 4078	21890 2660	6327 1375	821 43	75.38 % 65.23 %	21.79 % 33.72 %	2.83 % 1.05 %
Yahoo Mail	27859 4200	21783 2966	5314 1187	762 47	78.19 % 70.62 %	19.07 % 28.26 %	2.74 % 1.12 %
AOL Mail	28645 4366	22422 3106	5462 1213	761 47	78.28 % 71.14 %	19.07 % 27.78 %	2.66 % 1.08 %
Mail.com	28576 4218	22672 3033	5178 1137	726 48	79.34 % 71.91 %	18.12 % 26.96 %	2.54 % 1.14 %
Yandex Mail	28460 4051	21816 2782	5845 1223	799 46	76.65 % 68.67 %	20.54 % 30.19 %	2.81 % 1.14 %
GMX Mail	28267 4002	22227 2712	5366 1243	674 47	78.63 % 67.77 %	18.98 % 31.06 %	2.38 % 1.17 %
Zoho Mail	28230 3898	22650 2817	4902 1038	678 43	80.23 % 72.27 %	17.36 % 26.63 %	2.40 % 1.10 %
ProtonMail	28895 3953	23049 2797	5195 1112	651 44	79.77 % 70.76 %	17.98 % 28.13 %	2.25 % 1.11 %
Custom Mail	27749 4154	22709 3064	4439 1049	601 41	81.84 % 73.76 %	16.00 % 25.25 %	2.17 % 0.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.