Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.280 40.838	302.413 28.449	66.340 11.943	10.527 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.73 % 69.66 %	17.49 % 29.24 %	2.78 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28891 3108	23980 2310	4240 763	671 35	83.00 % 74.32 %	14.68 % 24.55 %	2.32 % 1.13 %
Elektronics	29519 3168	23738 2203	4991 930	790 35	80.42 % 69.54 %	16.91 % 29.36 %	2.68 % 1.10 %
Entertainment	29253 3097	23299 2149	5153 920	801 28	79.65 % 69.39 %	17.62 % 29.71 %	2.74 % 0.90 %
Cosmetics & Beauty	28851 3104	23012 2138	5078 928	761 38	79.76 % 68.88 %	17.60 % 29.90 %	2.64 % 1.22 %
Food & Drink	29248 2988	24220 2221	4330 729	698 38	82.81 % 74.33 %	14.80 % 24.40 %	2.39 % 1.27 %
Home & Garden	29172 3198	24148 2374	4279 790	745 34	82.78 % 74.23 %	14.67 % 24.70 %	2.55 % 1.06 %
Finance	29027 3213	22169 2065	5904 1111	954 37	76.37 % 64.27 %	20.34 % 34.58 %	3.29 % 1.15 %
Health	29075 3194	22438 2052	5718 1109	919 33	77.17 % 64.25 %	19.67 % 34.72 %	3.16 % 1.03 %
Pets	28838 3075	23626 2277	4477 768	735 30	81.93 % 74.05 %	15.52 % 24.98 %	2.55 % 0.98 %
Sport & Fitness	29303 3244	22963 2247	5451 961	889 36	78.36 % 69.27 %	18.60 % 29.62 %	3.03 % 1.11 %
Job & Career	29977 3038	23286 2106	5775 898	916 34	77.68 % 69.32 %	19.26 % 29.56 %	3.06 % 1.12 %
Dating	28772 3120	21515 1854	6346 1226	911 40	74.78 % 59.42 %	22.06 % 39.29 %	3.17 % 1.28 %
Other	29354 3291	24019 2453	4598 810	737 28	81.83 % 74.54 %	15.66 % 24.61 %	2.51 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37995 3918	29121 2512	7736 1366	1138 40	76.64 % 64.11 %	20.36 % 34.86 %	3.00 % 1.02 %
Outlook Mail	38521 4078	29640 2660	7685 1375	1196 43	76.95 % 65.23 %	19.95 % 33.72 %	3.10 % 1.05 %
Yahoo Mail	37592 4200	29841 2966	6621 1187	1130 47	79.38 % 70.62 %	17.61 % 28.26 %	3.01 % 1.12 %
AOL Mail	38134 4366	30306 3106	6723 1213	1105 47	79.47 % 71.14 %	17.63 % 27.78 %	2.90 % 1.08 %
Mail.com	37958 4218	30580 3033	6329 1137	1049 48	80.56 % 71.91 %	16.67 % 26.96 %	2.76 % 1.14 %
Yandex Mail	37874 4051	29531 2782	7180 1223	1163 46	77.97 % 68.67 %	18.96 % 30.19 %	3.07 % 1.14 %
GMX Mail	37795 4002	30404 2712	6445 1243	946 47	80.44 % 67.77 %	17.05 % 31.06 %	2.50 % 1.17 %
Zoho Mail	37695 3898	30742 2817	5973 1038	980 43	81.55 % 72.27 %	15.85 % 26.63 %	2.60 % 1.10 %
ProtonMail	38502 3953	31351 2797	6219 1112	932 44	81.43 % 70.76 %	16.15 % 28.13 %	2.42 % 1.11 %
Custom Mail	37214 4154	30897 3064	5429 1049	888 41	83.03 % 73.76 %	14.59 % 25.25 %	2.39 % 0.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.