Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.656 40.838	313.641 28.449	68.035 11.943	10.980 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.88 % 69.66 %	17.33 % 29.24 %	2.80 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29935 3108	24884 2310	4350 763	701 35	83.13 % 74.32 %	14.53 % 24.55 %	2.34 % 1.13 %
Elektronics	30572 3168	24631 2203	5114 930	827 35	80.57 % 69.54 %	16.73 % 29.36 %	2.71 % 1.10 %
Entertainment	30265 3097	24134 2149	5286 920	845 28	79.74 % 69.39 %	17.47 % 29.71 %	2.79 % 0.90 %
Cosmetics & Beauty	29880 3104	23881 2138	5210 928	789 38	79.92 % 68.88 %	17.44 % 29.90 %	2.64 % 1.22 %
Food & Drink	30235 2988	25071 2221	4438 729	726 38	82.92 % 74.33 %	14.68 % 24.40 %	2.40 % 1.27 %
Home & Garden	30217 3198	25046 2374	4392 790	779 34	82.89 % 74.23 %	14.53 % 24.70 %	2.58 % 1.06 %
Finance	29999 3213	22964 2065	6045 1111	990 37	76.55 % 64.27 %	20.15 % 34.58 %	3.30 % 1.15 %
Health	30083 3194	23270 2052	5856 1109	957 33	77.35 % 64.25 %	19.47 % 34.72 %	3.18 % 1.03 %
Pets	29912 3075	24544 2277	4603 768	765 30	82.05 % 74.05 %	15.39 % 24.98 %	2.56 % 0.98 %
Sport & Fitness	30382 3244	23858 2247	5601 961	923 36	78.53 % 69.27 %	18.44 % 29.62 %	3.04 % 1.11 %
Job & Career	31007 3038	24132 2106	5927 898	948 34	77.83 % 69.32 %	19.12 % 29.56 %	3.06 % 1.12 %
Dating	29782 3120	22329 1854	6495 1226	958 40	74.97 % 59.42 %	21.81 % 39.29 %	3.22 % 1.28 %
Other	30387 3291	24897 2453	4718 810	772 28	81.93 % 74.54 %	15.53 % 24.61 %	2.54 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39346 3918	30229 2512	7927 1366	1190 40	76.83 % 64.11 %	20.15 % 34.86 %	3.02 % 1.02 %
Outlook Mail	39824 4078	30699 2660	7877 1375	1248 43	77.09 % 65.23 %	19.78 % 33.72 %	3.13 % 1.05 %
Yahoo Mail	38974 4200	30995 2966	6803 1187	1176 47	79.53 % 70.62 %	17.46 % 28.26 %	3.02 % 1.12 %
AOL Mail	39457 4366	31407 3106	6897 1213	1153 47	79.60 % 71.14 %	17.48 % 27.78 %	2.92 % 1.08 %
Mail.com	39235 4218	31653 3033	6492 1137	1090 48	80.68 % 71.91 %	16.55 % 26.96 %	2.78 % 1.14 %
Yandex Mail	39152 4051	30577 2782	7362 1223	1213 46	78.10 % 68.67 %	18.80 % 30.19 %	3.10 % 1.14 %
GMX Mail	39141 4002	31551 2712	6599 1243	991 47	80.61 % 67.77 %	16.86 % 31.06 %	2.53 % 1.17 %
Zoho Mail	39141 3898	31974 2817	6142 1038	1025 43	81.69 % 72.27 %	15.69 % 26.63 %	2.62 % 1.10 %
ProtonMail	39823 3953	32499 2797	6360 1112	964 44	81.61 % 70.76 %	15.97 % 28.13 %	2.42 % 1.11 %
Custom Mail	38563 4154	32057 3064	5576 1049	930 41	83.13 % 73.76 %	14.46 % 25.25 %	2.41 % 0.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.