Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
112.992 114.479	78.630 78.821	33.006 34.314	1.356 1.344

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.59 % 68.85 %	29.21 % 29.97 %	1.20 % 1.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8618 8674	6405 6362	2114 2209	99 103	74.32 % 73.35 %	24.53 % 25.47 %	1.15 % 1.19 %
Elektronics	8683 8946	6003 6117	2578 2719	102 110	69.14 % 68.38 %	29.69 % 30.39 %	1.17 % 1.23 %
Entertainment	8610 8851	5943 6073	2559 2688	108 90	69.02 % 68.61 %	29.72 % 30.37 %	1.25 % 1.02 %
Cosmetics & Beauty	8317 8970	5742 6123	2474 2735	101 112	69.04 % 68.26 %	29.75 % 30.49 %	1.21 % 1.25 %
Food & Drink	8922 8427	6626 6199	2184 2125	112 103	74.27 % 73.56 %	24.48 % 25.22 %	1.26 % 1.22 %
Home & Garden	8650 8619	6431 6334	2110 2179	109 106	74.35 % 73.49 %	24.39 % 25.28 %	1.26 % 1.23 %
Finance	8362 8937	5375 5677	2894 3153	93 107	64.28 % 63.52 %	34.61 % 35.28 %	1.11 % 1.20 %
Health	8399 8684	5383 5533	2910 3053	106 98	64.09 % 63.71 %	34.65 % 35.16 %	1.26 % 1.13 %
Pets	8612 8947	6375 6562	2134 2286	103 99	74.02 % 73.34 %	24.78 % 25.55 %	1.20 % 1.11 %
Sport & Fitness	8954 8859	6185 6058	2660 2694	109 107	69.08 % 68.38 %	29.71 % 30.41 %	1.22 % 1.21 %
Job & Career	9263 8870	6402 6087	2749 2680	112 103	69.11 % 68.62 %	29.68 % 30.21 %	1.21 % 1.16 %
Dating	8573 8755	5075 5127	3398 3522	100 106	59.20 % 58.56 %	39.64 % 40.23 %	1.17 % 1.21 %
Other	9029 8940	6685 6569	2242 2271	102 100	74.04 % 73.48 %	24.83 % 25.40 %	1.13 % 1.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11261 11036	7213 6954	3913 3959	135 123	64.05 % 63.01 %	34.75 % 35.87 %	1.20 % 1.11 %
Outlook Mail	11659 11406	7658 7404	3856 3869	145 133	65.68 % 64.91 %	33.07 % 33.92 %	1.24 % 1.17 %
Yahoo Mail	10894 11765	7713 8231	3042 3386	139 148	70.80 % 69.96 %	27.92 % 28.78 %	1.28 % 1.26 %
AOL Mail	11520 11776	8181 8261	3201 3375	138 140	71.02 % 70.15 %	27.79 % 28.66 %	1.20 % 1.19 %
Mail.com	11497 11594	8276 8262	3085 3201	136 131	71.98 % 71.26 %	26.83 % 27.61 %	1.18 % 1.13 %
Yandex Mail	11252 11220	7737 7661	3384 3434	131 125	68.76 % 68.28 %	30.07 % 30.61 %	1.16 % 1.11 %
GMX Mail	11185 11245	7587 7531	3456 3581	142 133	67.83 % 66.97 %	30.90 % 31.85 %	1.27 % 1.18 %
Zoho Mail	10993 11287	7888 8040	2979 3117	126 130	71.75 % 71.23 %	27.10 % 27.62 %	1.15 % 1.15 %
ProtonMail	11995 11618	8434 8071	3428 3408	133 139	70.31 % 69.47 %	28.58 % 29.33 %	1.11 % 1.20 %
Custom Mail	10736 11532	7943 8406	2662 2984	131 142	73.98 % 72.89 %	24.80 % 25.88 %	1.22 % 1.23 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.