Klick-Tipp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Klick-Tipp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.212 40.838	141.913 28.449	42.350 11.943	3.949 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.40 % 69.66 %	22.50 % 29.24 %	2.10 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14304 3108	11339 2310	2700 763	265 35	79.27 % 74.32 %	18.88 % 24.55 %	1.85 % 1.13 %
Elektronics	14666 3168	11108 2203	3262 930	296 35	75.74 % 69.54 %	22.24 % 29.36 %	2.02 % 1.10 %
Entertainment	14471 3097	10888 2149	3289 920	294 28	75.24 % 69.39 %	22.73 % 29.71 %	2.03 % 0.90 %
Cosmetics & Beauty	14164 3104	10656 2138	3211 928	297 38	75.23 % 68.88 %	22.67 % 29.90 %	2.10 % 1.22 %
Food & Drink	14755 2988	11667 2221	2799 729	289 38	79.07 % 74.33 %	18.97 % 24.40 %	1.96 % 1.27 %
Home & Garden	14372 3198	11375 2374	2710 790	287 34	79.15 % 74.23 %	18.86 % 24.70 %	2.00 % 1.06 %
Finance	14233 3213	10145 2065	3751 1111	337 37	71.28 % 64.27 %	26.35 % 34.58 %	2.37 % 1.15 %
Health	14102 3194	10080 2052	3679 1109	343 33	71.48 % 64.25 %	26.09 % 34.72 %	2.43 % 1.03 %
Pets	14306 3075	11227 2277	2789 768	290 30	78.48 % 74.05 %	19.50 % 24.98 %	2.03 % 0.98 %
Sport & Fitness	14678 3244	10909 2247	3440 961	329 36	74.32 % 69.27 %	23.44 % 29.62 %	2.24 % 1.11 %
Job & Career	15105 3038	11160 2106	3598 898	347 34	73.88 % 69.32 %	23.82 % 29.56 %	2.30 % 1.12 %
Dating	14200 3120	9687 1854	4212 1226	301 40	68.22 % 59.42 %	29.66 % 39.29 %	2.12 % 1.28 %
Other	14856 3291	11672 2453	2910 810	274 28	78.57 % 74.54 %	19.59 % 24.61 %	1.84 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18858 3918	13473 2512	4984 1366	401 40	71.44 % 64.11 %	26.43 % 34.86 %	2.13 % 1.02 %
Outlook Mail	19269 4078	13902 2660	4927 1375	440 43	72.15 % 65.23 %	25.57 % 33.72 %	2.28 % 1.05 %
Yahoo Mail	18380 4200	13922 2966	4036 1187	422 47	75.75 % 70.62 %	21.96 % 28.26 %	2.30 % 1.12 %
AOL Mail	19057 4366	14454 3106	4187 1213	416 47	75.85 % 71.14 %	21.97 % 27.78 %	2.18 % 1.08 %
Mail.com	18960 4218	14565 3033	4000 1137	395 48	76.82 % 71.91 %	21.10 % 26.96 %	2.08 % 1.14 %
Yandex Mail	18772 4051	13900 2782	4452 1223	420 46	74.05 % 68.67 %	23.72 % 30.19 %	2.24 % 1.14 %
GMX Mail	18751 4002	14075 2712	4303 1243	373 47	75.06 % 67.77 %	22.95 % 31.06 %	1.99 % 1.17 %
Zoho Mail	18489 3898	14290 2817	3819 1038	380 43	77.29 % 72.27 %	20.66 % 26.63 %	2.06 % 1.10 %
ProtonMail	19524 3953	14962 2797	4211 1112	351 44	76.63 % 70.76 %	21.57 % 28.13 %	1.80 % 1.11 %
Custom Mail	18152 4154	14370 3064	3431 1049	351 41	79.16 % 73.76 %	18.90 % 25.25 %	1.93 % 0.99 %

Compare Klick-Tipp with other providers

Compare the email deliverability of Klick-Tipp with other providers.