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Constant Contact and ConvertKit Email Deliverability Comparison

  Constant Contact
  ConvertKit

In this comparison, the deliverability of Constant Contact and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.062
  113.211
  72.133
  72.588
  37.636
  37.678
  3.293
  2.945

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats Constant Contact in this comparison.

Inbox Rate Spam Rate Lost Rate
  63.80 %
  64.12 %
  33.29 %
  33.28 %
  2.91 %
  2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8753
  8673
  5982
  5962
  2521
  2486
  250
  225
  68.34 %
  68.74 %
  28.80 %
  28.66 %
  2.86 %
  2.59 %
Elektronics
  8705
  8990
  5552
  5732
  2901
  3020
  252
  238
  63.78 %
  63.76 %
  33.33 %
  33.59 %
  2.89 %
  2.65 %
Entertainment
  8530
  8674
  5426
  5517
  2855
  2930
  249
  227
  63.61 %
  63.60 %
  33.47 %
  33.78 %
  2.92 %
  2.62 %
Cosmetics & Beauty
  8734
  8904
  5562
  5694
  2914
  2976
  258
  234
  63.68 %
  63.95 %
  33.36 %
  33.42 %
  2.95 %
  2.63 %
Food & Drink
  8590
  9162
  5879
  6266
  2461
  2655
  250
  241
  68.44 %
  68.39 %
  28.65 %
  28.98 %
  2.91 %
  2.63 %
Home & Garden
  8779
  8425
  5989
  5784
  2527
  2424
  263
  217
  68.22 %
  68.65 %
  28.78 %
  28.77 %
  3.00 %
  2.58 %
Finance
  9146
  8697
  5347
  5104
  3529
  3366
  270
  227
  58.46 %
  58.69 %
  38.59 %
  38.70 %
  2.95 %
  2.61 %
Health
  8565
  8791
  5004
  5185
  3317
  3378
  244
  228
  58.42 %
  58.98 %
  38.73 %
  38.43 %
  2.85 %
  2.59 %
Pets
  9057
  8685
  6168
  5969
  2620
  2494
  269
  222
  68.10 %
  68.73 %
  28.93 %
  28.72 %
  2.97 %
  2.56 %
Sport & Fitness
  8971
  8689
  5674
  5536
  3032
  2925
  265
  228
  63.25 %
  63.71 %
  33.80 %
  33.66 %
  2.95 %
  2.62 %
Job & Career
  8034
  8489
  5112
  5411
  2698
  2858
  224
  220
  63.63 %
  63.74 %
  33.58 %
  33.67 %
  2.79 %
  2.59 %
Dating
  8635
  8610
  4568
  4639
  3816
  3751
  251
  220
  52.90 %
  53.88 %
  44.19 %
  43.57 %
  2.91 %
  2.56 %
Other
  8563
  8422
  5870
  5789
  2445
  2415
  248
  218
  68.55 %
  68.74 %
  28.55 %
  28.67 %
  2.90 %
  2.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11220
  11210
  6515
  6574
  4378
  4344
  327
  292
  58.07 %
  58.64 %
  39.02 %
  38.75 %
  2.91 %
  2.60 %
Outlook Mail
  11157
  11198
  6719
  6769
  4108
  4135
  330
  294
  60.22 %
  60.45 %
  36.82 %
  36.93 %
  2.96 %
  2.63 %
Yahoo Mail
  11362
  11680
  7389
  7635
  3640
  3749
  333
  296
  65.03 %
  65.37 %
  32.04 %
  32.10 %
  2.93 %
  2.53 %
AOL Mail
  10507
  11258
  6823
  7354
  3385
  3614
  299
  290
  64.94 %
  65.32 %
  32.22 %
  32.10 %
  2.85 %
  2.58 %
Mail.com
  11423
  10682
  7577
  7140
  3512
  3266
  334
  276
  66.33 %
  66.84 %
  30.74 %
  30.57 %
  2.92 %
  2.58 %
Yandex Mail
  11527
  10699
  7268
  6777
  3922
  3648
  337
  274
  63.05 %
  63.34 %
  34.02 %
  34.10 %
  2.92 %
  2.56 %
GMX Mail
  11153
  11747
  6920
  7326
  3905
  4101
  328
  320
  62.05 %
  62.36 %
  35.01 %
  34.91 %
  2.94 %
  2.72 %
Zoho Mail
  11473
  11877
  7587
  7861
  3556
  3703
  330
  313
  66.13 %
  66.19 %
  30.99 %
  31.18 %
  2.88 %
  2.64 %
ProtonMail
  11572
  11329
  7384
  7272
  3849
  3763
  339
  294
  63.81 %
  64.19 %
  33.26 %
  33.22 %
  2.93 %
  2.60 %
Custom Mail
  11668
  11531
  7951
  7880
  3381
  3355
  336
  296
  68.14 %
  68.34 %
  28.98 %
  29.10 %
  2.88 %
  2.57 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.