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CampaignMonitor and Constant Contact Email Deliverability Comparison

  CampaignMonitor
  Constant Contact

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  353.003
  352.286
  280.648
  262.235
  62.530
  76.380
  9.825
  13.671

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.50 %
  74.44 %
  17.71 %
  21.68 %
  2.78 %
  3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27000
  27244
  22362
  21093
  3993
  5143
  645
  1008
  82.82 %
  77.42 %
  14.79 %
  18.88 %
  2.39 %
  3.70 %
Elektronics
  27330
  26856
  21920
  20202
  4701
  5681
  709
  973
  80.20 %
  75.22 %
  17.20 %
  21.15 %
  2.59 %
  3.62 %
Entertainment
  27364
  27090
  21754
  20118
  4891
  5888
  719
  1084
  79.50 %
  74.26 %
  17.87 %
  21.73 %
  2.63 %
  4.00 %
Cosmetics & Beauty
  27357
  27190
  21634
  20225
  4949
  5915
  774
  1050
  79.08 %
  74.38 %
  18.09 %
  21.75 %
  2.83 %
  3.86 %
Food & Drink
  27544
  27142
  22708
  21112
  4147
  5091
  689
  939
  82.44 %
  77.78 %
  15.06 %
  18.76 %
  2.50 %
  3.46 %
Home & Garden
  26877
  27121
  22237
  20971
  3994
  5158
  646
  992
  82.74 %
  77.32 %
  14.86 %
  19.02 %
  2.40 %
  3.66 %
Finance
  26837
  27409
  20387
  19428
  5592
  6861
  858
  1120
  75.97 %
  70.88 %
  20.84 %
  25.03 %
  3.20 %
  4.09 %
Health
  27305
  26653
  20999
  19119
  5489
  6455
  817
  1079
  76.91 %
  71.73 %
  20.10 %
  24.22 %
  2.99 %
  4.05 %
Pets
  27171
  27546
  22150
  21105
  4261
  5450
  760
  991
  81.52 %
  76.62 %
  15.68 %
  19.79 %
  2.80 %
  3.60 %
Sport & Fitness
  27142
  27525
  21304
  20158
  5022
  6254
  816
  1113
  78.49 %
  73.24 %
  18.50 %
  22.72 %
  3.01 %
  4.04 %
Job & Career
  26916
  26748
  20878
  19505
  5181
  6108
  857
  1135
  77.57 %
  72.92 %
  19.25 %
  22.84 %
  3.18 %
  4.24 %
Dating
  27163
  27204
  20255
  18789
  6107
  7207
  801
  1208
  74.57 %
  69.07 %
  22.48 %
  26.49 %
  2.95 %
  4.44 %
Other
  26997
  26558
  22060
  20410
  4203
  5169
  734
  979
  81.71 %
  76.85 %
  15.57 %
  19.46 %
  2.72 %
  3.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35622
  35367
  27034
  25194
  7466
  8719
  1122
  1454
  75.89 %
  71.24 %
  20.96 %
  24.65 %
  3.15 %
  4.11 %
Outlook Mail
  35254
  35050
  27150
  25176
  7008
  8378
  1096
  1496
  77.01 %
  71.83 %
  19.88 %
  23.90 %
  3.11 %
  4.27 %
Yahoo Mail
  35417
  35170
  28117
  26085
  6312
  7682
  988
  1403
  79.39 %
  74.17 %
  17.82 %
  21.84 %
  2.79 %
  3.99 %
AOL Mail
  34972
  34331
  27748
  25495
  6221
  7407
  1003
  1429
  79.34 %
  74.26 %
  17.79 %
  21.58 %
  2.87 %
  4.16 %
Mail.com
  35275
  35388
  28486
  26703
  5866
  7341
  923
  1344
  80.75 %
  75.46 %
  16.63 %
  20.74 %
  2.62 %
  3.80 %
Yandex Mail
  35353
  35397
  27498
  25723
  6757
  8204
  1098
  1470
  77.78 %
  72.67 %
  19.11 %
  23.18 %
  3.11 %
  4.15 %
GMX Mail
  34873
  34923
  27920
  26124
  6032
  7477
  921
  1322
  80.06 %
  74.80 %
  17.30 %
  21.41 %
  2.64 %
  3.79 %
Zoho Mail
  35630
  35399
  28893
  27032
  5799
  7141
  938
  1226
  81.09 %
  76.36 %
  16.28 %
  20.17 %
  2.63 %
  3.46 %
ProtonMail
  35689
  35585
  28952
  27053
  5860
  7259
  877
  1273
  81.12 %
  76.02 %
  16.42 %
  20.40 %
  2.46 %
  3.58 %
Custom Mail
  34918
  35676
  28850
  27650
  5209
  6772
  859
  1254
  82.62 %
  77.50 %
  14.92 %
  18.98 %
  2.46 %
  3.51 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.