CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.914 222.504	170.448 159.064	46.967 55.382	5.499 8.058

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 71.49 %	21.07 % 24.89 %	2.47 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16861 17119	13525 12815	2977 3708	359 596	80.21 % 74.86 %	17.66 % 21.66 %	2.13 % 3.48 %
Elektronics	17340 17049	13309 12295	3600 4185	431 569	76.75 % 72.12 %	20.76 % 24.55 %	2.49 % 3.34 %
Entertainment	17152 17093	13093 12210	3656 4250	403 633	76.34 % 71.43 %	21.32 % 24.86 %	2.35 % 3.70 %
Cosmetics & Beauty	17403 17116	13217 12221	3753 4278	433 617	75.95 % 71.40 %	21.57 % 24.99 %	2.49 % 3.60 %
Food & Drink	17588 17030	14042 12814	3151 3661	395 555	79.84 % 75.24 %	17.92 % 21.50 %	2.25 % 3.26 %
Home & Garden	17033 17204	13662 12862	3004 3735	367 607	80.21 % 74.76 %	17.64 % 21.71 %	2.15 % 3.53 %
Finance	16977 17433	12299 11748	4197 5043	481 642	72.45 % 67.39 %	24.72 % 28.93 %	2.83 % 3.68 %
Health	17169 16849	12528 11471	4185 4753	456 625	72.97 % 68.08 %	24.38 % 28.21 %	2.66 % 3.71 %
Pets	17110 17488	13535 12966	3150 3913	425 609	79.11 % 74.14 %	18.41 % 22.38 %	2.48 % 3.48 %
Sport & Fitness	17069 17527	12911 12370	3709 4523	449 634	75.64 % 70.58 %	21.73 % 25.81 %	2.63 % 3.62 %
Job & Career	16912 16697	12685 11741	3763 4279	464 677	75.01 % 70.32 %	22.25 % 25.63 %	2.74 % 4.05 %
Dating	17204 17103	12053 11050	4717 5362	434 691	70.06 % 64.61 %	27.42 % 31.35 %	2.52 % 4.04 %
Other	17096 16796	13589 12501	3105 3692	402 603	79.49 % 74.43 %	18.16 % 21.98 %	2.35 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22704 22347	16388 15117	5695 6379	621 851	72.18 % 67.65 %	25.08 % 28.55 %	2.74 % 3.81 %
Outlook Mail	22192 22086	16389 15144	5217 6063	586 879	73.85 % 68.57 %	23.51 % 27.45 %	2.64 % 3.98 %
Yahoo Mail	22315 22016	17120 15744	4649 5462	546 810	76.72 % 71.51 %	20.83 % 24.81 %	2.45 % 3.68 %
AOL Mail	22248 21163	17095 15175	4599 5177	554 811	76.84 % 71.71 %	20.67 % 24.46 %	2.49 % 3.83 %
Mail.com	22045 22359	17180 16295	4322 5265	543 799	77.93 % 72.88 %	19.61 % 23.55 %	2.46 % 3.57 %
Yandex Mail	22301 22480	16731 15739	4961 5900	609 841	75.02 % 70.01 %	22.25 % 26.25 %	2.73 % 3.74 %
GMX Mail	22014 22170	16836 15784	4660 5569	518 817	76.48 % 71.20 %	21.17 % 25.12 %	2.35 % 3.69 %
Zoho Mail	22627 22678	17709 16694	4402 5235	516 749	78.26 % 73.61 %	19.45 % 23.08 %	2.28 % 3.30 %
ProtonMail	22625 22509	17537 16344	4562 5398	526 767	77.51 % 72.61 %	20.16 % 23.98 %	2.32 % 3.41 %
Custom Mail	21843 22696	17463 17028	3900 4934	480 734	79.95 % 75.03 %	17.85 % 21.74 %	2.20 % 3.23 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.