CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.003 352.286	280.648 262.235	62.530 76.380	9.825 13.671

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.50 % 74.44 %	17.71 % 21.68 %	2.78 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27000 27244	22362 21093	3993 5143	645 1008	82.82 % 77.42 %	14.79 % 18.88 %	2.39 % 3.70 %
Elektronics	27330 26856	21920 20202	4701 5681	709 973	80.20 % 75.22 %	17.20 % 21.15 %	2.59 % 3.62 %
Entertainment	27364 27090	21754 20118	4891 5888	719 1084	79.50 % 74.26 %	17.87 % 21.73 %	2.63 % 4.00 %
Cosmetics & Beauty	27357 27190	21634 20225	4949 5915	774 1050	79.08 % 74.38 %	18.09 % 21.75 %	2.83 % 3.86 %
Food & Drink	27544 27142	22708 21112	4147 5091	689 939	82.44 % 77.78 %	15.06 % 18.76 %	2.50 % 3.46 %
Home & Garden	26877 27121	22237 20971	3994 5158	646 992	82.74 % 77.32 %	14.86 % 19.02 %	2.40 % 3.66 %
Finance	26837 27409	20387 19428	5592 6861	858 1120	75.97 % 70.88 %	20.84 % 25.03 %	3.20 % 4.09 %
Health	27305 26653	20999 19119	5489 6455	817 1079	76.91 % 71.73 %	20.10 % 24.22 %	2.99 % 4.05 %
Pets	27171 27546	22150 21105	4261 5450	760 991	81.52 % 76.62 %	15.68 % 19.79 %	2.80 % 3.60 %
Sport & Fitness	27142 27525	21304 20158	5022 6254	816 1113	78.49 % 73.24 %	18.50 % 22.72 %	3.01 % 4.04 %
Job & Career	26916 26748	20878 19505	5181 6108	857 1135	77.57 % 72.92 %	19.25 % 22.84 %	3.18 % 4.24 %
Dating	27163 27204	20255 18789	6107 7207	801 1208	74.57 % 69.07 %	22.48 % 26.49 %	2.95 % 4.44 %
Other	26997 26558	22060 20410	4203 5169	734 979	81.71 % 76.85 %	15.57 % 19.46 %	2.72 % 3.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35622 35367	27034 25194	7466 8719	1122 1454	75.89 % 71.24 %	20.96 % 24.65 %	3.15 % 4.11 %
Outlook Mail	35254 35050	27150 25176	7008 8378	1096 1496	77.01 % 71.83 %	19.88 % 23.90 %	3.11 % 4.27 %
Yahoo Mail	35417 35170	28117 26085	6312 7682	988 1403	79.39 % 74.17 %	17.82 % 21.84 %	2.79 % 3.99 %
AOL Mail	34972 34331	27748 25495	6221 7407	1003 1429	79.34 % 74.26 %	17.79 % 21.58 %	2.87 % 4.16 %
Mail.com	35275 35388	28486 26703	5866 7341	923 1344	80.75 % 75.46 %	16.63 % 20.74 %	2.62 % 3.80 %
Yandex Mail	35353 35397	27498 25723	6757 8204	1098 1470	77.78 % 72.67 %	19.11 % 23.18 %	3.11 % 4.15 %
GMX Mail	34873 34923	27920 26124	6032 7477	921 1322	80.06 % 74.80 %	17.30 % 21.41 %	2.64 % 3.79 %
Zoho Mail	35630 35399	28893 27032	5799 7141	938 1226	81.09 % 76.36 %	16.28 % 20.17 %	2.63 % 3.46 %
ProtonMail	35689 35585	28952 27053	5860 7259	877 1273	81.12 % 76.02 %	16.42 % 20.40 %	2.46 % 3.58 %
Custom Mail	34918 35676	28850 27650	5209 6772	859 1254	82.62 % 77.50 %	14.92 % 18.98 %	2.46 % 3.51 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.