CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.376 284.103	222.524 207.990	54.322 65.358	7.530 10.755

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.25 % 73.21 %	19.10 % 23.01 %	2.65 % 3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21615 21905	17677 16717	3448 4388	490 800	81.78 % 76.32 %	15.95 % 20.03 %	2.27 % 3.65 %
Elektronics	22110 21779	17434 16112	4123 4901	553 766	78.85 % 73.98 %	18.65 % 22.50 %	2.50 % 3.52 %
Entertainment	21938 21847	17140 15974	4238 5030	560 843	78.13 % 73.12 %	19.32 % 23.02 %	2.55 % 3.86 %
Cosmetics & Beauty	22202 21971	17262 16075	4332 5069	608 827	77.75 % 73.16 %	19.51 % 23.07 %	2.74 % 3.76 %
Food & Drink	22270 21834	18123 16764	3624 4339	523 731	81.38 % 76.78 %	16.27 % 19.87 %	2.35 % 3.35 %
Home & Garden	21696 21885	17725 16684	3475 4409	496 792	81.70 % 76.23 %	16.02 % 20.15 %	2.29 % 3.62 %
Finance	21672 22159	16171 15375	4855 5904	646 880	74.62 % 69.38 %	22.40 % 26.64 %	2.98 % 3.97 %
Health	21967 21421	16528 15024	4800 5549	639 848	75.24 % 70.14 %	21.85 % 25.90 %	2.91 % 3.96 %
Pets	21762 22305	17527 16864	3663 4652	572 789	80.54 % 75.61 %	16.83 % 20.86 %	2.63 % 3.54 %
Sport & Fitness	21808 22305	16875 16099	4324 5350	609 856	77.38 % 72.18 %	19.83 % 23.99 %	2.79 % 3.84 %
Job & Career	21653 21471	16563 15425	4441 5152	649 894	76.49 % 71.84 %	20.51 % 24.00 %	3.00 % 4.16 %
Dating	21803 21809	15839 14647	5358 6226	606 936	72.65 % 67.16 %	24.57 % 28.55 %	2.78 % 4.29 %
Other	21880 21412	17660 16230	3641 4389	579 793	80.71 % 75.80 %	16.64 % 20.50 %	2.65 % 3.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28824 28422	21437 19816	6540 7476	847 1130	74.37 % 69.72 %	22.69 % 26.30 %	2.94 % 3.98 %
Outlook Mail	28267 28245	21405 19915	6046 7164	816 1166	75.72 % 70.51 %	21.39 % 25.36 %	2.89 % 4.13 %
Yahoo Mail	28550 28196	22354 20595	5437 6506	759 1095	78.30 % 73.04 %	19.04 % 23.07 %	2.66 % 3.88 %
AOL Mail	28307 27441	22181 20097	5370 6243	756 1101	78.36 % 73.24 %	18.97 % 22.75 %	2.67 % 4.01 %
Mail.com	28169 28523	22413 21212	5035 6255	721 1056	79.57 % 74.37 %	17.87 % 21.93 %	2.56 % 3.70 %
Yandex Mail	28458 28657	21803 20509	5810 6998	845 1150	76.61 % 71.57 %	20.42 % 24.42 %	2.97 % 4.01 %
GMX Mail	28199 28229	22168 20673	5313 6475	718 1081	78.61 % 73.23 %	18.84 % 22.94 %	2.55 % 3.83 %
Zoho Mail	28789 28649	23009 21542	5068 6131	712 976	79.92 % 75.19 %	17.60 % 21.40 %	2.47 % 3.41 %
ProtonMail	28808 28802	22929 21497	5182 6287	697 1018	79.59 % 74.64 %	17.99 % 21.83 %	2.42 % 3.53 %
Custom Mail	28005 28939	22825 22134	4521 5823	659 982	81.50 % 76.49 %	16.14 % 20.12 %	2.35 % 3.39 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.