CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.509 393.251	314.469 294.842	67.784 83.028	11.256 15.381

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.91 % 74.98 %	17.23 % 21.11 %	2.86 % 3.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30124 30289	25052 23603	4333 5572	739 1114	83.16 % 77.93 %	14.38 % 18.40 %	2.45 % 3.68 %
Elektronics	30471 29996	24558 22720	5087 6168	826 1108	80.59 % 75.74 %	16.69 % 20.56 %	2.71 % 3.69 %
Entertainment	30527 30230	24393 22614	5300 6388	834 1228	79.91 % 74.81 %	17.36 % 21.13 %	2.73 % 4.06 %
Cosmetics & Beauty	30366 30328	24139 22712	5345 6431	882 1185	79.49 % 74.89 %	17.60 % 21.20 %	2.90 % 3.91 %
Food & Drink	30633 30285	25370 23689	4486 5542	777 1054	82.82 % 78.22 %	14.64 % 18.30 %	2.54 % 3.48 %
Home & Garden	29997 30279	24898 23551	4341 5605	758 1123	83.00 % 77.78 %	14.47 % 18.51 %	2.53 % 3.71 %
Finance	29907 30621	22877 21898	6057 7449	973 1274	76.49 % 71.51 %	20.25 % 24.33 %	3.25 % 4.16 %
Health	30420 29732	23552 21527	5923 6991	945 1214	77.42 % 72.40 %	19.47 % 23.51 %	3.11 % 4.08 %
Pets	30369 30751	24861 23678	4647 5932	861 1141	81.86 % 77.00 %	15.30 % 19.29 %	2.84 % 3.71 %
Sport & Fitness	30331 30640	23924 22601	5469 6805	938 1234	78.88 % 73.76 %	18.03 % 22.21 %	3.09 % 4.03 %
Job & Career	29992 29852	23385 21926	5644 6672	963 1254	77.97 % 73.45 %	18.82 % 22.35 %	3.21 % 4.20 %
Dating	30248 30489	22763 21335	6571 7809	914 1345	75.25 % 69.98 %	21.72 % 25.61 %	3.02 % 4.41 %
Other	30124 29759	24697 22988	4581 5664	846 1107	81.98 % 77.25 %	15.21 % 19.03 %	2.81 % 3.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39676 39403	30315 28327	8070 9442	1291 1634	76.41 % 71.89 %	20.34 % 23.96 %	3.25 % 4.15 %
Outlook Mail	39212 39123	30383 28321	7586 9106	1243 1696	77.48 % 72.39 %	19.35 % 23.28 %	3.17 % 4.34 %
Yahoo Mail	39457 39263	31457 29312	6864 8378	1136 1573	79.72 % 74.66 %	17.40 % 21.34 %	2.88 % 4.01 %
AOL Mail	38991 38346	31063 28638	6769 8094	1159 1614	79.67 % 74.68 %	17.36 % 21.11 %	2.97 % 4.21 %
Mail.com	39245 39548	31827 30015	6374 8010	1044 1523	81.10 % 75.90 %	16.24 % 20.25 %	2.66 % 3.85 %
Yandex Mail	39470 39615	30837 28986	7364 8965	1269 1664	78.13 % 73.17 %	18.66 % 22.63 %	3.22 % 4.20 %
GMX Mail	38979 39002	31385 29463	6525 8081	1069 1458	80.52 % 75.54 %	16.74 % 20.72 %	2.74 % 3.74 %
Zoho Mail	39622 39547	32304 30387	6260 7757	1058 1403	81.53 % 76.84 %	15.80 % 19.61 %	2.67 % 3.55 %
ProtonMail	39949 39681	32612 30410	6327 7848	1010 1423	81.63 % 76.64 %	15.84 % 19.78 %	2.53 % 3.59 %
Custom Mail	38908 39723	32286 30983	5645 7347	977 1393	82.98 % 78.00 %	14.51 % 18.50 %	2.51 % 3.51 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.