CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.922 379.618	303.096 283.990	66.035 80.828	10.791 14.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.78 % 74.81 %	17.38 % 21.29 %	2.84 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29100 29292	24154 22782	4226 5433	720 1077	83.00 % 77.78 %	14.52 % 18.55 %	2.47 % 3.68 %
Elektronics	29435 28919	23690 21846	4960 6001	785 1072	80.48 % 75.54 %	16.85 % 20.75 %	2.67 % 3.71 %
Entertainment	29495 29152	23538 21756	5165 6215	792 1181	79.80 % 74.63 %	17.51 % 21.32 %	2.69 % 4.05 %
Cosmetics & Beauty	29337 29278	23274 21894	5214 6257	849 1127	79.33 % 74.78 %	17.77 % 21.37 %	2.89 % 3.85 %
Food & Drink	29645 29263	24514 22841	4380 5397	751 1025	82.69 % 78.05 %	14.77 % 18.44 %	2.53 % 3.50 %
Home & Garden	28973 29243	24021 22694	4227 5460	725 1089	82.91 % 77.60 %	14.59 % 18.67 %	2.50 % 3.72 %
Finance	28900 29477	22056 21029	5904 7240	940 1208	76.32 % 71.34 %	20.43 % 24.56 %	3.25 % 4.10 %
Health	29361 28714	22682 20728	5777 6817	902 1169	77.25 % 72.19 %	19.68 % 23.74 %	3.07 % 4.07 %
Pets	29276 29710	23933 22848	4514 5779	829 1083	81.75 % 76.90 %	15.42 % 19.45 %	2.83 % 3.65 %
Sport & Fitness	29214 29579	23005 21765	5313 6619	896 1195	78.75 % 73.58 %	18.19 % 22.38 %	3.07 % 4.04 %
Job & Career	28943 28864	22528 21157	5489 6495	926 1212	77.84 % 73.30 %	18.96 % 22.50 %	3.20 % 4.20 %
Dating	29197 29363	21910 20465	6412 7603	875 1295	75.04 % 69.70 %	21.96 % 25.89 %	3.00 % 4.41 %
Other	29046 28764	23791 22185	4454 5512	801 1067	81.91 % 77.13 %	15.33 % 19.16 %	2.76 % 3.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38283 38092	29190 27312	7863 9210	1230 1570	76.25 % 71.70 %	20.54 % 24.18 %	3.21 % 4.12 %
Outlook Mail	37891 37810	29311 27295	7393 8873	1187 1642	77.36 % 72.19 %	19.51 % 23.47 %	3.13 % 4.34 %
Yahoo Mail	38099 37900	30329 28242	6678 8145	1092 1513	79.61 % 74.52 %	17.53 % 21.49 %	2.87 % 3.99 %
AOL Mail	37627 37002	29941 27587	6585 7865	1101 1550	79.57 % 74.56 %	17.50 % 21.26 %	2.93 % 4.19 %
Mail.com	37917 38150	30705 28908	6209 7781	1003 1461	80.98 % 75.77 %	16.38 % 20.40 %	2.65 % 3.83 %
Yandex Mail	38074 38181	29691 27877	7161 8709	1222 1595	77.98 % 73.01 %	18.81 % 22.81 %	3.21 % 4.18 %
GMX Mail	37600 37650	30211 28349	6360 7885	1029 1416	80.35 % 75.30 %	16.91 % 20.94 %	2.74 % 3.76 %
Zoho Mail	38272 38181	31145 29278	6106 7558	1021 1345	81.38 % 76.68 %	15.95 % 19.80 %	2.67 % 3.52 %
ProtonMail	38583 38255	31438 29255	6177 7642	968 1358	81.48 % 76.47 %	16.01 % 19.98 %	2.51 % 3.55 %
Custom Mail	37576 38397	31135 29887	5503 7160	938 1350	82.86 % 77.84 %	14.64 % 18.65 %	2.50 % 3.52 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.