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CampaignMonitor and Constant Contact Email Deliverability Comparison

  CampaignMonitor
  Constant Contact

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  257.261
  256.875
  199.548
  186.356
  51.093
  60.968
  6.620
  9.551

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.57 %
  72.55 %
  19.86 %
  23.73 %
  2.57 %
  3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19520
  19809
  15851
  15013
  3240
  4091
  429
  705
  81.20 %
  75.79 %
  16.60 %
  20.65 %
  2.20 %
  3.56 %
Elektronics
  19995
  19726
  15595
  14458
  3896
  4590
  504
  678
  77.99 %
  73.29 %
  19.48 %
  23.27 %
  2.52 %
  3.44 %
Entertainment
  19815
  19763
  15345
  14330
  3983
  4686
  487
  747
  77.44 %
  72.51 %
  20.10 %
  23.71 %
  2.46 %
  3.78 %
Cosmetics & Beauty
  20029
  19763
  15439
  14333
  4069
  4715
  521
  715
  77.08 %
  72.52 %
  20.32 %
  23.86 %
  2.60 %
  3.62 %
Food & Drink
  20251
  19661
  16352
  14974
  3421
  4037
  478
  650
  80.75 %
  76.16 %
  16.89 %
  20.53 %
  2.36 %
  3.31 %
Home & Garden
  19649
  19844
  15936
  15011
  3276
  4115
  437
  718
  81.10 %
  75.65 %
  16.67 %
  20.74 %
  2.22 %
  3.62 %
Finance
  19578
  20095
  14438
  13783
  4563
  5530
  577
  782
  73.75 %
  68.59 %
  23.31 %
  27.52 %
  2.95 %
  3.89 %
Health
  19829
  19346
  14743
  13404
  4529
  5187
  557
  755
  74.35 %
  69.29 %
  22.84 %
  26.81 %
  2.81 %
  3.90 %
Pets
  19731
  20175
  15797
  15145
  3437
  4323
  497
  707
  80.06 %
  75.07 %
  17.42 %
  21.43 %
  2.52 %
  3.50 %
Sport & Fitness
  19783
  20196
  15175
  14447
  4062
  4990
  546
  759
  76.71 %
  71.53 %
  20.53 %
  24.71 %
  2.76 %
  3.76 %
Job & Career
  19529
  19347
  14832
  13782
  4136
  4767
  561
  798
  75.95 %
  71.24 %
  21.18 %
  24.64 %
  2.87 %
  4.12 %
Dating
  19790
  19772
  14195
  13095
  5072
  5851
  523
  826
  71.73 %
  66.23 %
  25.63 %
  29.59 %
  2.64 %
  4.18 %
Other
  19762
  19378
  15850
  14581
  3409
  4086
  503
  711
  80.20 %
  75.25 %
  17.25 %
  21.09 %
  2.55 %
  3.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  26089
  25627
  19180
  17657
  6164
  6971
  745
  999
  73.52 %
  68.90 %
  23.63 %
  27.20 %
  2.86 %
  3.90 %
Outlook Mail
  25567
  25456
  19175
  17764
  5684
  6671
  708
  1021
  75.00 %
  69.78 %
  22.23 %
  26.21 %
  2.77 %
  4.01 %
Yahoo Mail
  25811
  25489
  20064
  18456
  5093
  6053
  654
  980
  77.73 %
  72.41 %
  19.73 %
  23.75 %
  2.53 %
  3.84 %
AOL Mail
  25704
  24723
  19996
  17976
  5037
  5787
  671
  960
  77.79 %
  72.71 %
  19.60 %
  23.41 %
  2.61 %
  3.88 %
Mail.com
  25512
  25808
  20130
  19041
  4730
  5818
  652
  949
  78.90 %
  73.78 %
  18.54 %
  22.54 %
  2.56 %
  3.68 %
Yandex Mail
  25832
  25870
  19643
  18367
  5445
  6501
  744
  1002
  76.04 %
  71.00 %
  21.08 %
  25.13 %
  2.88 %
  3.87 %
GMX Mail
  25403
  25608
  19749
  18544
  5016
  6088
  638
  976
  77.74 %
  72.41 %
  19.75 %
  23.77 %
  2.51 %
  3.81 %
Zoho Mail
  25993
  25985
  20616
  19377
  4765
  5734
  612
  874
  79.31 %
  74.57 %
  18.33 %
  22.07 %
  2.35 %
  3.36 %
ProtonMail
  26037
  26071
  20510
  19253
  4909
  5904
  618
  914
  78.77 %
  73.85 %
  18.85 %
  22.65 %
  2.37 %
  3.51 %
Custom Mail
  25313
  26238
  20485
  19921
  4250
  5441
  578
  876
  80.93 %
  75.92 %
  16.79 %
  20.74 %
  2.28 %
  3.34 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.