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CampaignMonitor and Constant Contact Email Deliverability Comparison

  CampaignMonitor
  Constant Contact

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  312.240
  311.141
  246.039
  229.495
  57.686
  69.718
  8.515
  11.928

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.80 %
  73.76 %
  18.47 %
  22.41 %
  2.73 %
  3.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23775
  24027
  19549
  18452
  3669
  4684
  557
  891
  82.23 %
  76.80 %
  15.43 %
  19.49 %
  2.34 %
  3.71 %
Elektronics
  24257
  23793
  19269
  17741
  4363
  5208
  625
  844
  79.44 %
  74.56 %
  17.99 %
  21.89 %
  2.58 %
  3.55 %
Entertainment
  24094
  23869
  18965
  17568
  4503
  5359
  626
  942
  78.71 %
  73.60 %
  18.69 %
  22.45 %
  2.60 %
  3.95 %
Cosmetics & Beauty
  24292
  24048
  19023
  17726
  4585
  5401
  684
  921
  78.31 %
  73.71 %
  18.87 %
  22.46 %
  2.82 %
  3.83 %
Food & Drink
  24428
  23914
  19998
  18477
  3844
  4634
  586
  803
  81.87 %
  77.26 %
  15.74 %
  19.38 %
  2.40 %
  3.36 %
Home & Garden
  23709
  23891
  19480
  18328
  3676
  4692
  553
  871
  82.16 %
  76.72 %
  15.50 %
  19.64 %
  2.33 %
  3.65 %
Finance
  23833
  24230
  17929
  16965
  5163
  6283
  741
  982
  75.23 %
  70.02 %
  21.66 %
  25.93 %
  3.11 %
  4.05 %
Health
  24151
  23535
  18349
  16662
  5087
  5919
  715
  954
  75.98 %
  70.80 %
  21.06 %
  25.15 %
  2.96 %
  4.05 %
Pets
  23973
  24370
  19417
  18534
  3907
  4962
  649
  874
  81.00 %
  76.05 %
  16.30 %
  20.36 %
  2.71 %
  3.59 %
Sport & Fitness
  23973
  24416
  18662
  17754
  4610
  5716
  701
  946
  77.85 %
  72.71 %
  19.23 %
  23.41 %
  2.92 %
  3.87 %
Job & Career
  23822
  23640
  18341
  17111
  4745
  5545
  736
  984
  76.99 %
  72.38 %
  19.92 %
  23.46 %
  3.09 %
  4.16 %
Dating
  23964
  23959
  17604
  16296
  5663
  6617
  697
  1046
  73.46 %
  68.02 %
  23.63 %
  27.62 %
  2.91 %
  4.37 %
Other
  23969
  23449
  19453
  17881
  3871
  4698
  645
  870
  81.16 %
  76.25 %
  16.15 %
  20.03 %
  2.69 %
  3.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  31598
  31193
  23712
  21965
  6916
  7976
  970
  1252
  75.04 %
  70.42 %
  21.89 %
  25.57 %
  3.07 %
  4.01 %
Outlook Mail
  31140
  30842
  23750
  21926
  6445
  7624
  945
  1292
  76.27 %
  71.09 %
  20.70 %
  24.72 %
  3.03 %
  4.19 %
Yahoo Mail
  31372
  31010
  24709
  22806
  5802
  6977
  861
  1227
  78.76 %
  73.54 %
  18.49 %
  22.50 %
  2.74 %
  3.96 %
AOL Mail
  31010
  30172
  24428
  22223
  5721
  6705
  861
  1244
  78.77 %
  73.65 %
  18.45 %
  22.22 %
  2.78 %
  4.12 %
Mail.com
  31067
  31281
  24885
  23416
  5377
  6692
  805
  1173
  80.10 %
  74.86 %
  17.31 %
  21.39 %
  2.59 %
  3.75 %
Yandex Mail
  31204
  31230
  24052
  22505
  6195
  7456
  957
  1269
  77.08 %
  72.06 %
  19.85 %
  23.87 %
  3.07 %
  4.06 %
GMX Mail
  30936
  30955
  24522
  22892
  5613
  6885
  801
  1178
  79.27 %
  73.95 %
  18.14 %
  22.24 %
  2.59 %
  3.81 %
Zoho Mail
  31549
  31361
  25384
  23735
  5361
  6539
  804
  1087
  80.46 %
  75.68 %
  16.99 %
  20.85 %
  2.55 %
  3.47 %
ProtonMail
  31584
  31484
  25360
  23703
  5455
  6672
  769
  1109
  80.29 %
  75.29 %
  17.27 %
  21.19 %
  2.43 %
  3.52 %
Custom Mail
  30780
  31613
  25237
  24324
  4801
  6192
  742
  1097
  81.99 %
  76.94 %
  15.60 %
  19.59 %
  2.41 %
  3.47 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.