CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.261 256.875	199.548 186.356	51.093 60.968	6.620 9.551

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.57 % 72.55 %	19.86 % 23.73 %	2.57 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19520 19809	15851 15013	3240 4091	429 705	81.20 % 75.79 %	16.60 % 20.65 %	2.20 % 3.56 %
Elektronics	19995 19726	15595 14458	3896 4590	504 678	77.99 % 73.29 %	19.48 % 23.27 %	2.52 % 3.44 %
Entertainment	19815 19763	15345 14330	3983 4686	487 747	77.44 % 72.51 %	20.10 % 23.71 %	2.46 % 3.78 %
Cosmetics & Beauty	20029 19763	15439 14333	4069 4715	521 715	77.08 % 72.52 %	20.32 % 23.86 %	2.60 % 3.62 %
Food & Drink	20251 19661	16352 14974	3421 4037	478 650	80.75 % 76.16 %	16.89 % 20.53 %	2.36 % 3.31 %
Home & Garden	19649 19844	15936 15011	3276 4115	437 718	81.10 % 75.65 %	16.67 % 20.74 %	2.22 % 3.62 %
Finance	19578 20095	14438 13783	4563 5530	577 782	73.75 % 68.59 %	23.31 % 27.52 %	2.95 % 3.89 %
Health	19829 19346	14743 13404	4529 5187	557 755	74.35 % 69.29 %	22.84 % 26.81 %	2.81 % 3.90 %
Pets	19731 20175	15797 15145	3437 4323	497 707	80.06 % 75.07 %	17.42 % 21.43 %	2.52 % 3.50 %
Sport & Fitness	19783 20196	15175 14447	4062 4990	546 759	76.71 % 71.53 %	20.53 % 24.71 %	2.76 % 3.76 %
Job & Career	19529 19347	14832 13782	4136 4767	561 798	75.95 % 71.24 %	21.18 % 24.64 %	2.87 % 4.12 %
Dating	19790 19772	14195 13095	5072 5851	523 826	71.73 % 66.23 %	25.63 % 29.59 %	2.64 % 4.18 %
Other	19762 19378	15850 14581	3409 4086	503 711	80.20 % 75.25 %	17.25 % 21.09 %	2.55 % 3.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	26089 25627	19180 17657	6164 6971	745 999	73.52 % 68.90 %	23.63 % 27.20 %	2.86 % 3.90 %
Outlook Mail	25567 25456	19175 17764	5684 6671	708 1021	75.00 % 69.78 %	22.23 % 26.21 %	2.77 % 4.01 %
Yahoo Mail	25811 25489	20064 18456	5093 6053	654 980	77.73 % 72.41 %	19.73 % 23.75 %	2.53 % 3.84 %
AOL Mail	25704 24723	19996 17976	5037 5787	671 960	77.79 % 72.71 %	19.60 % 23.41 %	2.61 % 3.88 %
Mail.com	25512 25808	20130 19041	4730 5818	652 949	78.90 % 73.78 %	18.54 % 22.54 %	2.56 % 3.68 %
Yandex Mail	25832 25870	19643 18367	5445 6501	744 1002	76.04 % 71.00 %	21.08 % 25.13 %	2.88 % 3.87 %
GMX Mail	25403 25608	19749 18544	5016 6088	638 976	77.74 % 72.41 %	19.75 % 23.77 %	2.51 % 3.81 %
Zoho Mail	25993 25985	20616 19377	4765 5734	612 874	79.31 % 74.57 %	18.33 % 22.07 %	2.35 % 3.36 %
ProtonMail	26037 26071	20510 19253	4909 5904	618 914	78.77 % 73.85 %	18.85 % 22.65 %	2.37 % 3.51 %
Custom Mail	25313 26238	20485 19921	4250 5441	578 876	80.93 % 75.92 %	16.79 % 20.74 %	2.28 % 3.34 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.