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CampaignMonitor and Constant Contact Email Deliverability Comparison

  CampaignMonitor
  Constant Contact

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  105.502
  104.958
  72.234
  66.503
  31.627
  35.400
  1.641
  3.055

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.47 %
  63.36 %
  29.98 %
  33.73 %
  1.56 %
  2.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7889
  7989
  5768
  5418
  1997
  2344
  124
  227
  73.11 %
  67.82 %
  25.31 %
  29.34 %
  1.57 %
  2.84 %
Elektronics
  8157
  8030
  5555
  5087
  2477
  2710
  125
  233
  68.10 %
  63.35 %
  30.37 %
  33.75 %
  1.53 %
  2.90 %
Entertainment
  8241
  7960
  5621
  5029
  2494
  2698
  126
  233
  68.21 %
  63.18 %
  30.26 %
  33.89 %
  1.53 %
  2.93 %
Cosmetics & Beauty
  8445
  8043
  5735
  5084
  2577
  2722
  133
  237
  67.91 %
  63.21 %
  30.52 %
  33.84 %
  1.57 %
  2.95 %
Food & Drink
  8260
  8011
  6021
  5452
  2106
  2326
  133
  233
  72.89 %
  68.06 %
  25.50 %
  29.04 %
  1.61 %
  2.91 %
Home & Garden
  8047
  8257
  5901
  5602
  2030
  2408
  116
  247
  73.33 %
  67.85 %
  25.23 %
  29.16 %
  1.44 %
  2.99 %
Finance
  8119
  8590
  5122
  4990
  2865
  3347
  132
  253
  63.09 %
  58.09 %
  35.29 %
  38.96 %
  1.63 %
  2.95 %
Health
  8087
  7924
  5122
  4589
  2843
  3108
  122
  227
  63.34 %
  57.91 %
  35.16 %
  39.22 %
  1.51 %
  2.86 %
Pets
  8214
  8491
  5983
  5750
  2104
  2488
  127
  253
  72.84 %
  67.72 %
  25.61 %
  29.30 %
  1.55 %
  2.98 %
Sport & Fitness
  7925
  8383
  5395
  5270
  2401
  2865
  129
  248
  68.08 %
  62.87 %
  30.30 %
  34.18 %
  1.63 %
  2.96 %
Job & Career
  8021
  7407
  5467
  4679
  2432
  2522
  122
  206
  68.16 %
  63.17 %
  30.32 %
  34.05 %
  1.52 %
  2.78 %
Dating
  8137
  8025
  4729
  4212
  3284
  3581
  124
  232
  58.12 %
  52.49 %
  40.36 %
  44.62 %
  1.52 %
  2.89 %
Other
  7960
  7848
  5815
  5341
  2017
  2281
  128
  226
  73.05 %
  68.06 %
  25.34 %
  29.06 %
  1.61 %
  2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10874
  10446
  6790
  6027
  3915
  4114
  169
  305
  62.44 %
  57.70 %
  36.00 %
  39.38 %
  1.55 %
  2.92 %
Outlook Mail
  10111
  10422
  6540
  6230
  3407
  3883
  164
  309
  64.68 %
  59.78 %
  33.70 %
  37.26 %
  1.62 %
  2.96 %
Yahoo Mail
  10656
  10416
  7442
  6723
  3043
  3389
  171
  304
  69.84 %
  64.54 %
  28.56 %
  32.54 %
  1.60 %
  2.92 %
AOL Mail
  10612
  9706
  7431
  6252
  3014
  3178
  167
  276
  70.02 %
  64.41 %
  28.40 %
  32.74 %
  1.57 %
  2.84 %
Mail.com
  10143
  10637
  7176
  7016
  2800
  3310
  167
  311
  70.75 %
  65.96 %
  27.61 %
  31.12 %
  1.65 %
  2.92 %
Yandex Mail
  10686
  10711
  7267
  6712
  3264
  3686
  155
  313
  68.00 %
  62.66 %
  30.54 %
  34.41 %
  1.45 %
  2.92 %
GMX Mail
  10219
  10342
  6823
  6359
  3239
  3678
  157
  305
  66.77 %
  61.49 %
  31.70 %
  35.56 %
  1.54 %
  2.95 %
Zoho Mail
  10896
  10629
  7716
  6989
  3016
  3337
  164
  303
  70.81 %
  65.75 %
  27.68 %
  31.40 %
  1.51 %
  2.85 %
ProtonMail
  11004
  10722
  7559
  6793
  3275
  3616
  170
  313
  68.69 %
  63.36 %
  29.76 %
  33.73 %
  1.54 %
  2.92 %
Custom Mail
  10301
  10927
  7490
  7402
  2654
  3209
  157
  316
  72.71 %
  67.74 %
  25.76 %
  29.37 %
  1.52 %
  2.89 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.