CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.845 188.444	141.620 132.072	42.911 49.818	4.314 6.554

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.99 % 70.09 %	22.72 % 26.44 %	2.28 % 3.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14272 14462	11257 10651	2722 3327	293 484	78.87 % 73.65 %	19.07 % 23.01 %	2.05 % 3.35 %
Elektronics	14666 14435	11028 10194	3304 3773	334 468	75.19 % 70.62 %	22.53 % 26.14 %	2.28 % 3.24 %
Entertainment	14530 14452	10875 10114	3341 3819	314 519	74.85 % 69.98 %	22.99 % 26.43 %	2.16 % 3.59 %
Cosmetics & Beauty	14778 14536	10998 10173	3435 3854	345 509	74.42 % 69.98 %	23.24 % 26.51 %	2.33 % 3.50 %
Food & Drink	14946 14361	11746 10629	2889 3275	311 457	78.59 % 74.01 %	19.33 % 22.80 %	2.08 % 3.18 %
Home & Garden	14432 14599	11400 10740	2747 3359	285 500	78.99 % 73.57 %	19.03 % 23.01 %	1.97 % 3.42 %
Finance	14331 14872	10145 9785	3824 4574	362 513	70.79 % 65.79 %	26.68 % 30.76 %	2.53 % 3.45 %
Health	14578 14414	10355 9579	3852 4331	371 504	71.03 % 66.46 %	26.42 % 30.05 %	2.54 % 3.50 %
Pets	14488 14832	11299 10846	2858 3503	331 483	77.99 % 73.13 %	19.73 % 23.62 %	2.28 % 3.26 %
Sport & Fitness	14439 14806	10724 10229	3361 4039	354 538	74.27 % 69.09 %	23.28 % 27.28 %	2.45 % 3.63 %
Job & Career	14313 13994	10549 9666	3405 3784	359 544	73.70 % 69.07 %	23.79 % 27.04 %	2.51 % 3.89 %
Dating	14555 14470	9860 9041	4351 4881	344 548	67.74 % 62.48 %	29.89 % 33.73 %	2.36 % 3.79 %
Other	14517 14211	11384 10425	2822 3299	311 487	78.42 % 73.36 %	19.44 % 23.21 %	2.14 % 3.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19251 18894	13558 12465	5228 5755	465 674	70.43 % 65.97 %	27.16 % 30.46 %	2.42 % 3.57 %
Outlook Mail	18615 18628	13456 12493	4727 5441	432 694	72.29 % 67.07 %	25.39 % 29.21 %	2.32 % 3.73 %
Yahoo Mail	19018 18686	14341 13135	4237 4894	440 657	75.41 % 70.29 %	22.28 % 26.19 %	2.31 % 3.52 %
AOL Mail	18986 17756	14362 12503	4185 4597	439 656	75.65 % 70.42 %	22.04 % 25.89 %	2.31 % 3.69 %
Mail.com	18645 18897	14288 13538	3923 4706	434 653	76.63 % 71.64 %	21.04 % 24.90 %	2.33 % 3.46 %
Yandex Mail	18957 19101	13974 13146	4507 5287	476 668	73.71 % 68.82 %	23.77 % 27.68 %	2.51 % 3.50 %
GMX Mail	18552 18856	13846 13111	4291 5069	415 676	74.63 % 69.53 %	23.13 % 26.88 %	2.24 % 3.59 %
Zoho Mail	19167 19127	14730 13811	4032 4695	405 621	76.85 % 72.21 %	21.04 % 24.55 %	2.11 % 3.25 %
ProtonMail	19273 19150	14626 13599	4222 4917	425 634	75.89 % 71.01 %	21.91 % 25.68 %	2.21 % 3.31 %
Custom Mail	18381 19349	14439 14271	3559 4457	383 621	78.55 % 73.76 %	19.36 % 23.03 %	2.08 % 3.21 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.