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CampaignMonitor and Constant Contact Email Deliverability Comparison

  CampaignMonitor
  Constant Contact

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  222.504
  170.448
  159.064
  46.967
  55.382
  5.499
  8.058

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  71.49 %
  21.07 %
  24.89 %
  2.47 %
  3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  17119
  13525
  12815
  2977
  3708
  359
  596
  80.21 %
  74.86 %
  17.66 %
  21.66 %
  2.13 %
  3.48 %
Elektronics
  17340
  17049
  13309
  12295
  3600
  4185
  431
  569
  76.75 %
  72.12 %
  20.76 %
  24.55 %
  2.49 %
  3.34 %
Entertainment
  17152
  17093
  13093
  12210
  3656
  4250
  403
  633
  76.34 %
  71.43 %
  21.32 %
  24.86 %
  2.35 %
  3.70 %
Cosmetics & Beauty
  17403
  17116
  13217
  12221
  3753
  4278
  433
  617
  75.95 %
  71.40 %
  21.57 %
  24.99 %
  2.49 %
  3.60 %
Food & Drink
  17588
  17030
  14042
  12814
  3151
  3661
  395
  555
  79.84 %
  75.24 %
  17.92 %
  21.50 %
  2.25 %
  3.26 %
Home & Garden
  17033
  17204
  13662
  12862
  3004
  3735
  367
  607
  80.21 %
  74.76 %
  17.64 %
  21.71 %
  2.15 %
  3.53 %
Finance
  16977
  17433
  12299
  11748
  4197
  5043
  481
  642
  72.45 %
  67.39 %
  24.72 %
  28.93 %
  2.83 %
  3.68 %
Health
  17169
  16849
  12528
  11471
  4185
  4753
  456
  625
  72.97 %
  68.08 %
  24.38 %
  28.21 %
  2.66 %
  3.71 %
Pets
  17110
  17488
  13535
  12966
  3150
  3913
  425
  609
  79.11 %
  74.14 %
  18.41 %
  22.38 %
  2.48 %
  3.48 %
Sport & Fitness
  17069
  17527
  12911
  12370
  3709
  4523
  449
  634
  75.64 %
  70.58 %
  21.73 %
  25.81 %
  2.63 %
  3.62 %
Job & Career
  16912
  16697
  12685
  11741
  3763
  4279
  464
  677
  75.01 %
  70.32 %
  22.25 %
  25.63 %
  2.74 %
  4.05 %
Dating
  17204
  17103
  12053
  11050
  4717
  5362
  434
  691
  70.06 %
  64.61 %
  27.42 %
  31.35 %
  2.52 %
  4.04 %
Other
  17096
  16796
  13589
  12501
  3105
  3692
  402
  603
  79.49 %
  74.43 %
  18.16 %
  21.98 %
  2.35 %
  3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  22347
  16388
  15117
  5695
  6379
  621
  851
  72.18 %
  67.65 %
  25.08 %
  28.55 %
  2.74 %
  3.81 %
Outlook Mail
  22192
  22086
  16389
  15144
  5217
  6063
  586
  879
  73.85 %
  68.57 %
  23.51 %
  27.45 %
  2.64 %
  3.98 %
Yahoo Mail
  22315
  22016
  17120
  15744
  4649
  5462
  546
  810
  76.72 %
  71.51 %
  20.83 %
  24.81 %
  2.45 %
  3.68 %
AOL Mail
  22248
  21163
  17095
  15175
  4599
  5177
  554
  811
  76.84 %
  71.71 %
  20.67 %
  24.46 %
  2.49 %
  3.83 %
Mail.com
  22045
  22359
  17180
  16295
  4322
  5265
  543
  799
  77.93 %
  72.88 %
  19.61 %
  23.55 %
  2.46 %
  3.57 %
Yandex Mail
  22301
  22480
  16731
  15739
  4961
  5900
  609
  841
  75.02 %
  70.01 %
  22.25 %
  26.25 %
  2.73 %
  3.74 %
GMX Mail
  22014
  22170
  16836
  15784
  4660
  5569
  518
  817
  76.48 %
  71.20 %
  21.17 %
  25.12 %
  2.35 %
  3.69 %
Zoho Mail
  22627
  22678
  17709
  16694
  4402
  5235
  516
  749
  78.26 %
  73.61 %
  19.45 %
  23.08 %
  2.28 %
  3.30 %
ProtonMail
  22625
  22509
  17537
  16344
  4562
  5398
  526
  767
  77.51 %
  72.61 %
  20.16 %
  23.98 %
  2.32 %
  3.41 %
Custom Mail
  21843
  22696
  17463
  17028
  3900
  4934
  480
  734
  79.95 %
  75.03 %
  17.85 %
  21.74 %
  2.20 %
  3.23 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.