CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
105.502 104.958	72.234 66.503	31.627 35.400	1.641 3.055

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.47 % 63.36 %	29.98 % 33.73 %	1.56 % 2.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7889 7989	5768 5418	1997 2344	124 227	73.11 % 67.82 %	25.31 % 29.34 %	1.57 % 2.84 %
Elektronics	8157 8030	5555 5087	2477 2710	125 233	68.10 % 63.35 %	30.37 % 33.75 %	1.53 % 2.90 %
Entertainment	8241 7960	5621 5029	2494 2698	126 233	68.21 % 63.18 %	30.26 % 33.89 %	1.53 % 2.93 %
Cosmetics & Beauty	8445 8043	5735 5084	2577 2722	133 237	67.91 % 63.21 %	30.52 % 33.84 %	1.57 % 2.95 %
Food & Drink	8260 8011	6021 5452	2106 2326	133 233	72.89 % 68.06 %	25.50 % 29.04 %	1.61 % 2.91 %
Home & Garden	8047 8257	5901 5602	2030 2408	116 247	73.33 % 67.85 %	25.23 % 29.16 %	1.44 % 2.99 %
Finance	8119 8590	5122 4990	2865 3347	132 253	63.09 % 58.09 %	35.29 % 38.96 %	1.63 % 2.95 %
Health	8087 7924	5122 4589	2843 3108	122 227	63.34 % 57.91 %	35.16 % 39.22 %	1.51 % 2.86 %
Pets	8214 8491	5983 5750	2104 2488	127 253	72.84 % 67.72 %	25.61 % 29.30 %	1.55 % 2.98 %
Sport & Fitness	7925 8383	5395 5270	2401 2865	129 248	68.08 % 62.87 %	30.30 % 34.18 %	1.63 % 2.96 %
Job & Career	8021 7407	5467 4679	2432 2522	122 206	68.16 % 63.17 %	30.32 % 34.05 %	1.52 % 2.78 %
Dating	8137 8025	4729 4212	3284 3581	124 232	58.12 % 52.49 %	40.36 % 44.62 %	1.52 % 2.89 %
Other	7960 7848	5815 5341	2017 2281	128 226	73.05 % 68.06 %	25.34 % 29.06 %	1.61 % 2.88 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10874 10446	6790 6027	3915 4114	169 305	62.44 % 57.70 %	36.00 % 39.38 %	1.55 % 2.92 %
Outlook Mail	10111 10422	6540 6230	3407 3883	164 309	64.68 % 59.78 %	33.70 % 37.26 %	1.62 % 2.96 %
Yahoo Mail	10656 10416	7442 6723	3043 3389	171 304	69.84 % 64.54 %	28.56 % 32.54 %	1.60 % 2.92 %
AOL Mail	10612 9706	7431 6252	3014 3178	167 276	70.02 % 64.41 %	28.40 % 32.74 %	1.57 % 2.84 %
Mail.com	10143 10637	7176 7016	2800 3310	167 311	70.75 % 65.96 %	27.61 % 31.12 %	1.65 % 2.92 %
Yandex Mail	10686 10711	7267 6712	3264 3686	155 313	68.00 % 62.66 %	30.54 % 34.41 %	1.45 % 2.92 %
GMX Mail	10219 10342	6823 6359	3239 3678	157 305	66.77 % 61.49 %	31.70 % 35.56 %	1.54 % 2.95 %
Zoho Mail	10896 10629	7716 6989	3016 3337	164 303	70.81 % 65.75 %	27.68 % 31.40 %	1.51 % 2.85 %
ProtonMail	11004 10722	7559 6793	3275 3616	170 313	68.69 % 63.36 %	29.76 % 33.73 %	1.54 % 2.92 %
Custom Mail	10301 10927	7490 7402	2654 3209	157 316	72.71 % 67.74 %	25.76 % 29.37 %	1.52 % 2.89 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.