CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
312.240 311.141	246.039 229.495	57.686 69.718	8.515 11.928

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 73.76 %	18.47 % 22.41 %	2.73 % 3.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23775 24027	19549 18452	3669 4684	557 891	82.23 % 76.80 %	15.43 % 19.49 %	2.34 % 3.71 %
Elektronics	24257 23793	19269 17741	4363 5208	625 844	79.44 % 74.56 %	17.99 % 21.89 %	2.58 % 3.55 %
Entertainment	24094 23869	18965 17568	4503 5359	626 942	78.71 % 73.60 %	18.69 % 22.45 %	2.60 % 3.95 %
Cosmetics & Beauty	24292 24048	19023 17726	4585 5401	684 921	78.31 % 73.71 %	18.87 % 22.46 %	2.82 % 3.83 %
Food & Drink	24428 23914	19998 18477	3844 4634	586 803	81.87 % 77.26 %	15.74 % 19.38 %	2.40 % 3.36 %
Home & Garden	23709 23891	19480 18328	3676 4692	553 871	82.16 % 76.72 %	15.50 % 19.64 %	2.33 % 3.65 %
Finance	23833 24230	17929 16965	5163 6283	741 982	75.23 % 70.02 %	21.66 % 25.93 %	3.11 % 4.05 %
Health	24151 23535	18349 16662	5087 5919	715 954	75.98 % 70.80 %	21.06 % 25.15 %	2.96 % 4.05 %
Pets	23973 24370	19417 18534	3907 4962	649 874	81.00 % 76.05 %	16.30 % 20.36 %	2.71 % 3.59 %
Sport & Fitness	23973 24416	18662 17754	4610 5716	701 946	77.85 % 72.71 %	19.23 % 23.41 %	2.92 % 3.87 %
Job & Career	23822 23640	18341 17111	4745 5545	736 984	76.99 % 72.38 %	19.92 % 23.46 %	3.09 % 4.16 %
Dating	23964 23959	17604 16296	5663 6617	697 1046	73.46 % 68.02 %	23.63 % 27.62 %	2.91 % 4.37 %
Other	23969 23449	19453 17881	3871 4698	645 870	81.16 % 76.25 %	16.15 % 20.03 %	2.69 % 3.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31598 31193	23712 21965	6916 7976	970 1252	75.04 % 70.42 %	21.89 % 25.57 %	3.07 % 4.01 %
Outlook Mail	31140 30842	23750 21926	6445 7624	945 1292	76.27 % 71.09 %	20.70 % 24.72 %	3.03 % 4.19 %
Yahoo Mail	31372 31010	24709 22806	5802 6977	861 1227	78.76 % 73.54 %	18.49 % 22.50 %	2.74 % 3.96 %
AOL Mail	31010 30172	24428 22223	5721 6705	861 1244	78.77 % 73.65 %	18.45 % 22.22 %	2.78 % 4.12 %
Mail.com	31067 31281	24885 23416	5377 6692	805 1173	80.10 % 74.86 %	17.31 % 21.39 %	2.59 % 3.75 %
Yandex Mail	31204 31230	24052 22505	6195 7456	957 1269	77.08 % 72.06 %	19.85 % 23.87 %	3.07 % 4.06 %
GMX Mail	30936 30955	24522 22892	5613 6885	801 1178	79.27 % 73.95 %	18.14 % 22.24 %	2.59 % 3.81 %
Zoho Mail	31549 31361	25384 23735	5361 6539	804 1087	80.46 % 75.68 %	16.99 % 20.85 %	2.55 % 3.47 %
ProtonMail	31584 31484	25360 23703	5455 6672	769 1109	80.29 % 75.29 %	17.27 % 21.19 %	2.43 % 3.52 %
Custom Mail	30780 31613	25237 24324	4801 6192	742 1097	81.99 % 76.94 %	15.60 % 19.59 %	2.41 % 3.47 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.