CampaignMonitor and Constant Contact Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.376
284.103
|
222.524
207.990
|
54.322
65.358
|
7.530
10.755
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.25 %
73.21 %
|
19.10 %
23.01 %
|
2.65 %
3.79 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21615
21905
|
17677
16717
|
3448
4388
|
490
800
|
81.78 %
76.32 %
|
15.95 %
20.03 %
|
2.27 %
3.65 %
|
Elektronics |
22110
21779
|
17434
16112
|
4123
4901
|
553
766
|
78.85 %
73.98 %
|
18.65 %
22.50 %
|
2.50 %
3.52 %
|
Entertainment |
21938
21847
|
17140
15974
|
4238
5030
|
560
843
|
78.13 %
73.12 %
|
19.32 %
23.02 %
|
2.55 %
3.86 %
|
Cosmetics & Beauty |
22202
21971
|
17262
16075
|
4332
5069
|
608
827
|
77.75 %
73.16 %
|
19.51 %
23.07 %
|
2.74 %
3.76 %
|
Food & Drink |
22270
21834
|
18123
16764
|
3624
4339
|
523
731
|
81.38 %
76.78 %
|
16.27 %
19.87 %
|
2.35 %
3.35 %
|
Home & Garden |
21696
21885
|
17725
16684
|
3475
4409
|
496
792
|
81.70 %
76.23 %
|
16.02 %
20.15 %
|
2.29 %
3.62 %
|
Finance |
21672
22159
|
16171
15375
|
4855
5904
|
646
880
|
74.62 %
69.38 %
|
22.40 %
26.64 %
|
2.98 %
3.97 %
|
Health |
21967
21421
|
16528
15024
|
4800
5549
|
639
848
|
75.24 %
70.14 %
|
21.85 %
25.90 %
|
2.91 %
3.96 %
|
Pets |
21762
22305
|
17527
16864
|
3663
4652
|
572
789
|
80.54 %
75.61 %
|
16.83 %
20.86 %
|
2.63 %
3.54 %
|
Sport & Fitness |
21808
22305
|
16875
16099
|
4324
5350
|
609
856
|
77.38 %
72.18 %
|
19.83 %
23.99 %
|
2.79 %
3.84 %
|
Job & Career |
21653
21471
|
16563
15425
|
4441
5152
|
649
894
|
76.49 %
71.84 %
|
20.51 %
24.00 %
|
3.00 %
4.16 %
|
Dating |
21803
21809
|
15839
14647
|
5358
6226
|
606
936
|
72.65 %
67.16 %
|
24.57 %
28.55 %
|
2.78 %
4.29 %
|
Other |
21880
21412
|
17660
16230
|
3641
4389
|
579
793
|
80.71 %
75.80 %
|
16.64 %
20.50 %
|
2.65 %
3.70 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28824
28422
|
21437
19816
|
6540
7476
|
847
1130
|
74.37 %
69.72 %
|
22.69 %
26.30 %
|
2.94 %
3.98 %
|
Outlook Mail |
28267
28245
|
21405
19915
|
6046
7164
|
816
1166
|
75.72 %
70.51 %
|
21.39 %
25.36 %
|
2.89 %
4.13 %
|
Yahoo Mail |
28550
28196
|
22354
20595
|
5437
6506
|
759
1095
|
78.30 %
73.04 %
|
19.04 %
23.07 %
|
2.66 %
3.88 %
|
AOL Mail |
28307
27441
|
22181
20097
|
5370
6243
|
756
1101
|
78.36 %
73.24 %
|
18.97 %
22.75 %
|
2.67 %
4.01 %
|
Mail.com |
28169
28523
|
22413
21212
|
5035
6255
|
721
1056
|
79.57 %
74.37 %
|
17.87 %
21.93 %
|
2.56 %
3.70 %
|
Yandex Mail |
28458
28657
|
21803
20509
|
5810
6998
|
845
1150
|
76.61 %
71.57 %
|
20.42 %
24.42 %
|
2.97 %
4.01 %
|
GMX Mail |
28199
28229
|
22168
20673
|
5313
6475
|
718
1081
|
78.61 %
73.23 %
|
18.84 %
22.94 %
|
2.55 %
3.83 %
|
Zoho Mail |
28789
28649
|
23009
21542
|
5068
6131
|
712
976
|
79.92 %
75.19 %
|
17.60 %
21.40 %
|
2.47 %
3.41 %
|
ProtonMail |
28808
28802
|
22929
21497
|
5182
6287
|
697
1018
|
79.59 %
74.64 %
|
17.99 %
21.83 %
|
2.42 %
3.53 %
|
Custom Mail |
28005
28939
|
22825
22134
|
4521
5823
|
659
982
|
81.50 %
76.49 %
|
16.14 %
20.12 %
|
2.35 %
3.39 %
|
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