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CampaignMonitor and Constant Contact Email Deliverability Comparison

  CampaignMonitor
  Constant Contact

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.376
  284.103
  222.524
  207.990
  54.322
  65.358
  7.530
  10.755

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.25 %
  73.21 %
  19.10 %
  23.01 %
  2.65 %
  3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21615
  21905
  17677
  16717
  3448
  4388
  490
  800
  81.78 %
  76.32 %
  15.95 %
  20.03 %
  2.27 %
  3.65 %
Elektronics
  22110
  21779
  17434
  16112
  4123
  4901
  553
  766
  78.85 %
  73.98 %
  18.65 %
  22.50 %
  2.50 %
  3.52 %
Entertainment
  21938
  21847
  17140
  15974
  4238
  5030
  560
  843
  78.13 %
  73.12 %
  19.32 %
  23.02 %
  2.55 %
  3.86 %
Cosmetics & Beauty
  22202
  21971
  17262
  16075
  4332
  5069
  608
  827
  77.75 %
  73.16 %
  19.51 %
  23.07 %
  2.74 %
  3.76 %
Food & Drink
  22270
  21834
  18123
  16764
  3624
  4339
  523
  731
  81.38 %
  76.78 %
  16.27 %
  19.87 %
  2.35 %
  3.35 %
Home & Garden
  21696
  21885
  17725
  16684
  3475
  4409
  496
  792
  81.70 %
  76.23 %
  16.02 %
  20.15 %
  2.29 %
  3.62 %
Finance
  21672
  22159
  16171
  15375
  4855
  5904
  646
  880
  74.62 %
  69.38 %
  22.40 %
  26.64 %
  2.98 %
  3.97 %
Health
  21967
  21421
  16528
  15024
  4800
  5549
  639
  848
  75.24 %
  70.14 %
  21.85 %
  25.90 %
  2.91 %
  3.96 %
Pets
  21762
  22305
  17527
  16864
  3663
  4652
  572
  789
  80.54 %
  75.61 %
  16.83 %
  20.86 %
  2.63 %
  3.54 %
Sport & Fitness
  21808
  22305
  16875
  16099
  4324
  5350
  609
  856
  77.38 %
  72.18 %
  19.83 %
  23.99 %
  2.79 %
  3.84 %
Job & Career
  21653
  21471
  16563
  15425
  4441
  5152
  649
  894
  76.49 %
  71.84 %
  20.51 %
  24.00 %
  3.00 %
  4.16 %
Dating
  21803
  21809
  15839
  14647
  5358
  6226
  606
  936
  72.65 %
  67.16 %
  24.57 %
  28.55 %
  2.78 %
  4.29 %
Other
  21880
  21412
  17660
  16230
  3641
  4389
  579
  793
  80.71 %
  75.80 %
  16.64 %
  20.50 %
  2.65 %
  3.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28824
  28422
  21437
  19816
  6540
  7476
  847
  1130
  74.37 %
  69.72 %
  22.69 %
  26.30 %
  2.94 %
  3.98 %
Outlook Mail
  28267
  28245
  21405
  19915
  6046
  7164
  816
  1166
  75.72 %
  70.51 %
  21.39 %
  25.36 %
  2.89 %
  4.13 %
Yahoo Mail
  28550
  28196
  22354
  20595
  5437
  6506
  759
  1095
  78.30 %
  73.04 %
  19.04 %
  23.07 %
  2.66 %
  3.88 %
AOL Mail
  28307
  27441
  22181
  20097
  5370
  6243
  756
  1101
  78.36 %
  73.24 %
  18.97 %
  22.75 %
  2.67 %
  4.01 %
Mail.com
  28169
  28523
  22413
  21212
  5035
  6255
  721
  1056
  79.57 %
  74.37 %
  17.87 %
  21.93 %
  2.56 %
  3.70 %
Yandex Mail
  28458
  28657
  21803
  20509
  5810
  6998
  845
  1150
  76.61 %
  71.57 %
  20.42 %
  24.42 %
  2.97 %
  4.01 %
GMX Mail
  28199
  28229
  22168
  20673
  5313
  6475
  718
  1081
  78.61 %
  73.23 %
  18.84 %
  22.94 %
  2.55 %
  3.83 %
Zoho Mail
  28789
  28649
  23009
  21542
  5068
  6131
  712
  976
  79.92 %
  75.19 %
  17.60 %
  21.40 %
  2.47 %
  3.41 %
ProtonMail
  28808
  28802
  22929
  21497
  5182
  6287
  697
  1018
  79.59 %
  74.64 %
  17.99 %
  21.83 %
  2.42 %
  3.53 %
Custom Mail
  28005
  28939
  22825
  22134
  4521
  5823
  659
  982
  81.50 %
  76.49 %
  16.14 %
  20.12 %
  2.35 %
  3.39 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.