CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.081 464.675	373.355 351.590	76.993 94.581	13.733 18.504

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.45 % 75.66 %	16.59 % 20.35 %	2.96 % 3.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35623 35727	29781 28052	4945 6347	897 1328	83.60 % 78.52 %	13.88 % 17.77 %	2.52 % 3.72 %
Elektronics	35767 35461	29028 27120	5730 7006	1009 1335	81.16 % 76.48 %	16.02 % 19.76 %	2.82 % 3.76 %
Entertainment	35821 35681	28808 26967	6008 7271	1005 1443	80.42 % 75.58 %	16.77 % 20.38 %	2.81 % 4.04 %
Cosmetics & Beauty	35706 35744	28569 27021	6047 7307	1090 1416	80.01 % 75.60 %	16.94 % 20.44 %	3.05 % 3.96 %
Food & Drink	36169 35835	30110 28231	5105 6336	954 1268	83.25 % 78.78 %	14.11 % 17.68 %	2.64 % 3.54 %
Home & Garden	35559 35736	29674 28004	4957 6390	928 1342	83.45 % 78.36 %	13.94 % 17.88 %	2.61 % 3.76 %
Finance	35538 36106	27428 26129	6914 8451	1196 1526	77.18 % 72.37 %	19.46 % 23.41 %	3.37 % 4.23 %
Health	35835 35266	28002 25854	6684 7940	1149 1472	78.14 % 73.31 %	18.65 % 22.51 %	3.21 % 4.17 %
Pets	35802 36215	29440 28096	5315 6755	1047 1364	82.23 % 77.58 %	14.85 % 18.65 %	2.92 % 3.77 %
Sport & Fitness	35733 36116	28361 26879	6227 7746	1145 1491	79.37 % 74.42 %	17.43 % 21.45 %	3.20 % 4.13 %
Job & Career	35319 35458	27703 26203	6443 7699	1173 1556	78.44 % 73.90 %	18.24 % 21.71 %	3.32 % 4.39 %
Dating	35660 36050	27157 25599	7389 8831	1114 1620	76.16 % 71.01 %	20.72 % 24.50 %	3.12 % 4.49 %
Other	35549 35280	29294 27435	5229 6502	1026 1343	82.40 % 77.76 %	14.71 % 18.43 %	2.89 % 3.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45163 44943	34608 32430	9034 10589	1521 1924	76.63 % 72.16 %	20.00 % 23.56 %	3.37 % 4.28 %
Outlook Mail	44645 44648	34812 32601	8371 10084	1462 1963	77.98 % 73.02 %	18.75 % 22.59 %	3.27 % 4.40 %
Yahoo Mail	44880 44741	35946 33650	7602 9288	1332 1803	80.09 % 75.21 %	16.94 % 20.76 %	2.97 % 4.03 %
AOL Mail	44385 43892	35519 32975	7496 9019	1370 1898	80.02 % 75.13 %	16.89 % 20.55 %	3.09 % 4.32 %
Mail.com	44707 45122	36411 34478	7052 8886	1244 1758	81.44 % 76.41 %	15.77 % 19.69 %	2.78 % 3.90 %
Yandex Mail	44914 45262	35290 33399	8152 9950	1472 1913	78.57 % 73.79 %	18.15 % 21.98 %	3.28 % 4.23 %
GMX Mail	44247 44538	35877 33970	7137 8898	1233 1670	81.08 % 76.27 %	16.13 % 19.98 %	2.79 % 3.75 %
Zoho Mail	45051 44928	36950 34771	6880 8541	1221 1616	82.02 % 77.39 %	15.27 % 19.01 %	2.71 % 3.60 %
ProtonMail	45465 45185	37389 34954	6923 8611	1153 1620	82.24 % 77.36 %	15.23 % 19.06 %	2.54 % 3.59 %
Custom Mail	44259 45252	36897 35527	6226 8116	1136 1609	83.37 % 78.51 %	14.07 % 17.94 %	2.57 % 3.56 %
iCloud Mail	5457 5341	4283 3987	907 1053	267 301	78.49 % 74.65 %	16.62 % 19.72 %	4.89 % 5.64 %
Tuta	5594 5338	4785 4328	644 783	165 227	85.54 % 81.08 %	11.51 % 14.67 %	2.95 % 4.25 %
Juno.com	5314 5485	4588 4520	569 763	157 202	86.34 % 82.41 %	10.71 % 13.91 %	2.95 % 3.68 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.