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CampaignMonitor and Constant Contact Email Deliverability Comparison

  CampaignMonitor
  Constant Contact

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.845
  188.444
  141.620
  132.072
  42.911
  49.818
  4.314
  6.554

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.99 %
  70.09 %
  22.72 %
  26.44 %
  2.28 %
  3.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14272
  14462
  11257
  10651
  2722
  3327
  293
  484
  78.87 %
  73.65 %
  19.07 %
  23.01 %
  2.05 %
  3.35 %
Elektronics
  14666
  14435
  11028
  10194
  3304
  3773
  334
  468
  75.19 %
  70.62 %
  22.53 %
  26.14 %
  2.28 %
  3.24 %
Entertainment
  14530
  14452
  10875
  10114
  3341
  3819
  314
  519
  74.85 %
  69.98 %
  22.99 %
  26.43 %
  2.16 %
  3.59 %
Cosmetics & Beauty
  14778
  14536
  10998
  10173
  3435
  3854
  345
  509
  74.42 %
  69.98 %
  23.24 %
  26.51 %
  2.33 %
  3.50 %
Food & Drink
  14946
  14361
  11746
  10629
  2889
  3275
  311
  457
  78.59 %
  74.01 %
  19.33 %
  22.80 %
  2.08 %
  3.18 %
Home & Garden
  14432
  14599
  11400
  10740
  2747
  3359
  285
  500
  78.99 %
  73.57 %
  19.03 %
  23.01 %
  1.97 %
  3.42 %
Finance
  14331
  14872
  10145
  9785
  3824
  4574
  362
  513
  70.79 %
  65.79 %
  26.68 %
  30.76 %
  2.53 %
  3.45 %
Health
  14578
  14414
  10355
  9579
  3852
  4331
  371
  504
  71.03 %
  66.46 %
  26.42 %
  30.05 %
  2.54 %
  3.50 %
Pets
  14488
  14832
  11299
  10846
  2858
  3503
  331
  483
  77.99 %
  73.13 %
  19.73 %
  23.62 %
  2.28 %
  3.26 %
Sport & Fitness
  14439
  14806
  10724
  10229
  3361
  4039
  354
  538
  74.27 %
  69.09 %
  23.28 %
  27.28 %
  2.45 %
  3.63 %
Job & Career
  14313
  13994
  10549
  9666
  3405
  3784
  359
  544
  73.70 %
  69.07 %
  23.79 %
  27.04 %
  2.51 %
  3.89 %
Dating
  14555
  14470
  9860
  9041
  4351
  4881
  344
  548
  67.74 %
  62.48 %
  29.89 %
  33.73 %
  2.36 %
  3.79 %
Other
  14517
  14211
  11384
  10425
  2822
  3299
  311
  487
  78.42 %
  73.36 %
  19.44 %
  23.21 %
  2.14 %
  3.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19251
  18894
  13558
  12465
  5228
  5755
  465
  674
  70.43 %
  65.97 %
  27.16 %
  30.46 %
  2.42 %
  3.57 %
Outlook Mail
  18615
  18628
  13456
  12493
  4727
  5441
  432
  694
  72.29 %
  67.07 %
  25.39 %
  29.21 %
  2.32 %
  3.73 %
Yahoo Mail
  19018
  18686
  14341
  13135
  4237
  4894
  440
  657
  75.41 %
  70.29 %
  22.28 %
  26.19 %
  2.31 %
  3.52 %
AOL Mail
  18986
  17756
  14362
  12503
  4185
  4597
  439
  656
  75.65 %
  70.42 %
  22.04 %
  25.89 %
  2.31 %
  3.69 %
Mail.com
  18645
  18897
  14288
  13538
  3923
  4706
  434
  653
  76.63 %
  71.64 %
  21.04 %
  24.90 %
  2.33 %
  3.46 %
Yandex Mail
  18957
  19101
  13974
  13146
  4507
  5287
  476
  668
  73.71 %
  68.82 %
  23.77 %
  27.68 %
  2.51 %
  3.50 %
GMX Mail
  18552
  18856
  13846
  13111
  4291
  5069
  415
  676
  74.63 %
  69.53 %
  23.13 %
  26.88 %
  2.24 %
  3.59 %
Zoho Mail
  19167
  19127
  14730
  13811
  4032
  4695
  405
  621
  76.85 %
  72.21 %
  21.04 %
  24.55 %
  2.11 %
  3.25 %
ProtonMail
  19273
  19150
  14626
  13599
  4222
  4917
  425
  634
  75.89 %
  71.01 %
  21.91 %
  25.68 %
  2.21 %
  3.31 %
Custom Mail
  18381
  19349
  14439
  14271
  3559
  4457
  383
  621
  78.55 %
  73.76 %
  19.36 %
  23.03 %
  2.08 %
  3.21 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.