Constant Contact and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.495 181.459	126.500 127.435	48.726 48.605	6.269 5.419

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.70 % 70.23 %	26.85 % 26.79 %	3.45 % 2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13996 13973	10272 10312	3263 3277	461 384	73.39 % 73.80 %	23.31 % 23.45 %	3.29 % 2.75 %
Elektronics	13880 13377	9735 9440	3690 3537	455 400	70.14 % 70.57 %	26.59 % 26.44 %	3.28 % 2.99 %
Entertainment	13894 13677	9671 9609	3728 3689	495 379	69.61 % 70.26 %	26.83 % 26.97 %	3.56 % 2.77 %
Cosmetics & Beauty	13963 14135	9709 9872	3765 3860	489 403	69.53 % 69.84 %	26.96 % 27.31 %	3.50 % 2.85 %
Food & Drink	13809 14527	10170 10728	3203 3393	436 406	73.65 % 73.85 %	23.20 % 23.36 %	3.16 % 2.79 %
Home & Garden	14061 13833	10299 10216	3284 3198	478 419	73.25 % 73.85 %	23.36 % 23.12 %	3.40 % 3.03 %
Finance	14354 14428	9377 9532	4484 4436	493 460	65.33 % 66.07 %	31.24 % 30.75 %	3.43 % 3.19 %
Health	13872 14209	9147 9422	4238 4355	487 432	65.94 % 66.31 %	30.55 % 30.65 %	3.51 % 3.04 %
Pets	14316 13920	10422 10201	3426 3304	468 415	72.80 % 73.28 %	23.93 % 23.74 %	3.27 % 2.98 %
Sport & Fitness	14258 14141	9801 9803	3945 3925	512 413	68.74 % 69.32 %	27.67 % 27.76 %	3.59 % 2.92 %
Job & Career	13432 14032	9234 9701	3685 3902	513 429	68.75 % 69.13 %	27.43 % 27.81 %	3.82 % 3.06 %
Dating	13955 13312	8645 8377	4789 4482	521 453	61.95 % 62.93 %	34.32 % 33.67 %	3.73 % 3.40 %
Other	13705 13895	10018 10222	3226 3247	461 426	73.10 % 73.57 %	23.54 % 23.37 %	3.36 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18205 17964	11930 11820	5635 5550	640 594	65.53 % 65.80 %	30.95 % 30.90 %	3.52 % 3.31 %
Outlook Mail	17933 18157	11950 12222	5323 5374	660 561	66.64 % 67.31 %	29.68 % 29.60 %	3.68 % 3.09 %
Yahoo Mail	18014 18444	12599 13027	4783 4848	632 569	69.94 % 70.63 %	26.55 % 26.28 %	3.51 % 3.09 %
AOL Mail	17061 18110	11958 12799	4482 4766	621 545	70.09 % 70.67 %	26.27 % 26.32 %	3.64 % 3.01 %
Mail.com	18217 18357	12996 13148	4599 4671	622 538	71.34 % 71.62 %	25.25 % 25.45 %	3.41 % 2.93 %
Yandex Mail	18388 17618	12588 12135	5160 4911	640 572	68.46 % 68.88 %	28.06 % 27.87 %	3.48 % 3.25 %
GMX Mail	18163 18084	12553 12641	4968 4948	642 495	69.11 % 69.90 %	27.35 % 27.36 %	3.53 % 2.74 %
Zoho Mail	18418 17923	13221 12971	4593 4436	604 516	71.78 % 72.37 %	24.94 % 24.75 %	3.28 % 2.88 %
ProtonMail	18464 18285	13025 13028	4823 4753	616 504	70.54 % 71.25 %	26.12 % 25.99 %	3.34 % 2.76 %
Custom Mail	18632 18517	13680 13644	4360 4348	592 525	73.42 % 73.68 %	23.40 % 23.48 %	3.18 % 2.84 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.