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Constant Contact and MailerLite Email Deliverability Comparison

  Constant Contact
  MailerLite

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  256.875
  256.616
  186.356
  187.208
  60.968
  60.720
  9.551
  8.688

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.55 %
  72.95 %
  23.73 %
  23.66 %
  3.72 %
  3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19809
  19788
  15013
  15081
  4091
  4096
  705
  611
  75.79 %
  76.21 %
  20.65 %
  20.70 %
  3.56 %
  3.09 %
Elektronics
  19726
  19195
  14458
  14133
  4590
  4425
  678
  637
  73.29 %
  73.63 %
  23.27 %
  23.05 %
  3.44 %
  3.32 %
Entertainment
  19763
  19494
  14330
  14266
  4686
  4625
  747
  603
  72.51 %
  73.18 %
  23.71 %
  23.73 %
  3.78 %
  3.09 %
Cosmetics & Beauty
  19763
  19914
  14333
  14446
  4715
  4791
  715
  677
  72.52 %
  72.54 %
  23.86 %
  24.06 %
  3.62 %
  3.40 %
Food & Drink
  19661
  20206
  14974
  15376
  4037
  4195
  650
  635
  76.16 %
  76.10 %
  20.53 %
  20.76 %
  3.31 %
  3.14 %
Home & Garden
  19844
  19574
  15011
  14916
  4115
  4006
  718
  652
  75.65 %
  76.20 %
  20.74 %
  20.47 %
  3.62 %
  3.33 %
Finance
  20095
  20261
  13783
  13997
  5530
  5497
  782
  767
  68.59 %
  69.08 %
  27.52 %
  27.13 %
  3.89 %
  3.79 %
Health
  19346
  19992
  13404
  13946
  5187
  5359
  755
  687
  69.29 %
  69.76 %
  26.81 %
  26.81 %
  3.90 %
  3.44 %
Pets
  20175
  19654
  15145
  14832
  4323
  4182
  707
  640
  75.07 %
  75.47 %
  21.43 %
  21.28 %
  3.50 %
  3.26 %
Sport & Fitness
  20196
  19906
  14447
  14283
  4990
  4921
  759
  702
  71.53 %
  71.75 %
  24.71 %
  24.72 %
  3.76 %
  3.53 %
Job & Career
  19347
  19854
  13782
  14186
  4767
  4959
  798
  709
  71.24 %
  71.45 %
  24.64 %
  24.98 %
  4.12 %
  3.57 %
Dating
  19772
  19175
  13095
  12906
  5851
  5549
  826
  720
  66.23 %
  67.31 %
  29.59 %
  28.94 %
  4.18 %
  3.75 %
Other
  19378
  19603
  14581
  14840
  4086
  4115
  711
  648
  75.25 %
  75.70 %
  21.09 %
  20.99 %
  3.67 %
  3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25627
  25576
  17657
  17683
  6971
  6909
  999
  984
  68.90 %
  69.14 %
  27.20 %
  27.01 %
  3.90 %
  3.85 %
Outlook Mail
  25456
  25625
  17764
  18013
  6671
  6702
  1021
  910
  69.78 %
  70.29 %
  26.21 %
  26.15 %
  4.01 %
  3.55 %
Yahoo Mail
  25489
  25729
  18456
  18768
  6053
  6073
  980
  888
  72.41 %
  72.94 %
  23.75 %
  23.60 %
  3.84 %
  3.45 %
AOL Mail
  24723
  25586
  17976
  18698
  5787
  6027
  960
  861
  72.71 %
  73.08 %
  23.41 %
  23.56 %
  3.88 %
  3.37 %
Mail.com
  25808
  25888
  19041
  19161
  5818
  5860
  949
  867
  73.78 %
  74.01 %
  22.54 %
  22.64 %
  3.68 %
  3.35 %
Yandex Mail
  25870
  25212
  18367
  17968
  6501
  6281
  1002
  963
  71.00 %
  71.27 %
  25.13 %
  24.91 %
  3.87 %
  3.82 %
GMX Mail
  25608
  25614
  18544
  18747
  6088
  6073
  976
  794
  72.41 %
  73.19 %
  23.77 %
  23.71 %
  3.81 %
  3.10 %
Zoho Mail
  25985
  25611
  19377
  19202
  5734
  5579
  874
  830
  74.57 %
  74.98 %
  22.07 %
  21.78 %
  3.36 %
  3.24 %
ProtonMail
  26071
  25701
  19253
  19117
  5904
  5806
  914
  778
  73.85 %
  74.38 %
  22.65 %
  22.59 %
  3.51 %
  3.03 %
Custom Mail
  26238
  26074
  19921
  19851
  5441
  5410
  876
  813
  75.92 %
  76.13 %
  20.74 %
  20.75 %
  3.34 %
  3.12 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.