Constant Contact and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
338.454 338.101	251.328 251.821	74.053 73.954	13.073 12.326

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.26 % 74.48 %	21.88 % 21.87 %	3.86 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26120 26000	20188 20130	4976 4992	956 878	77.29 % 77.42 %	19.05 % 19.20 %	3.66 % 3.38 %
Elektronics	25811 25543	19379 19229	5509 5400	923 914	75.08 % 75.28 %	21.34 % 21.14 %	3.58 % 3.58 %
Entertainment	25996 25722	19258 19233	5706 5635	1032 854	74.08 % 74.77 %	21.95 % 21.91 %	3.97 % 3.32 %
Cosmetics & Beauty	26106 26294	19378 19484	5727 5833	1001 977	74.23 % 74.10 %	21.94 % 22.18 %	3.83 % 3.72 %
Food & Drink	26096 26316	20269 20372	4934 5065	893 879	77.67 % 77.41 %	18.91 % 19.25 %	3.42 % 3.34 %
Home & Garden	26027 25964	20084 20146	4993 4923	950 895	77.17 % 77.59 %	19.18 % 18.96 %	3.65 % 3.45 %
Finance	26382 26509	18628 18772	6668 6642	1086 1095	70.61 % 70.81 %	25.27 % 25.06 %	4.12 % 4.13 %
Health	25636 26247	18318 18848	6274 6438	1044 961	71.45 % 71.81 %	24.47 % 24.53 %	4.07 % 3.66 %
Pets	26496 25804	20254 19799	5284 5125	958 880	76.44 % 76.73 %	19.94 % 19.86 %	3.62 % 3.41 %
Sport & Fitness	26499 26246	19375 19241	6070 6022	1054 983	73.12 % 73.31 %	22.91 % 22.94 %	3.98 % 3.75 %
Job & Career	25670 26218	18677 19052	5910 6124	1083 1042	72.76 % 72.67 %	23.02 % 23.36 %	4.22 % 3.97 %
Dating	26094 25436	17943 17685	6995 6692	1156 1059	68.76 % 69.53 %	26.81 % 26.31 %	4.43 % 4.16 %
Other	25521 25802	19577 19830	5007 5063	937 909	76.71 % 76.85 %	19.62 % 19.62 %	3.67 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33927 33653	24094 23910	8452 8360	1381 1383	71.02 % 71.05 %	24.91 % 24.84 %	4.07 % 4.11 %
Outlook Mail	33644 33951	24115 24435	8115 8198	1414 1318	71.68 % 71.97 %	24.12 % 24.15 %	4.20 % 3.88 %
Yahoo Mail	33715 33666	24948 24961	7429 7421	1338 1284	74.00 % 74.14 %	22.03 % 22.04 %	3.97 % 3.81 %
AOL Mail	32983 33615	24444 24987	7171 7405	1368 1223	74.11 % 74.33 %	21.74 % 22.03 %	4.15 % 3.64 %
Mail.com	33979 34143	25591 25718	7110 7178	1278 1247	75.31 % 75.32 %	20.92 % 21.02 %	3.76 % 3.65 %
Yandex Mail	34057 33424	24704 24367	7957 7750	1396 1307	72.54 % 72.90 %	23.36 % 23.19 %	4.10 % 3.91 %
GMX Mail	33615 33980	25051 25529	7274 7321	1290 1130	74.52 % 75.13 %	21.64 % 21.55 %	3.84 % 3.33 %
Zoho Mail	34085 33633	25971 25681	6936 6777	1178 1175	76.19 % 76.36 %	20.35 % 20.15 %	3.46 % 3.49 %
ProtonMail	34202 33867	25924 25797	7050 6975	1228 1095	75.80 % 76.17 %	20.61 % 20.60 %	3.59 % 3.23 %
Custom Mail	34247 34169	26486 26436	6559 6569	1202 1164	77.34 % 77.37 %	19.15 % 19.23 %	3.51 % 3.41 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.