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Constant Contact and MailerLite Email Deliverability Comparison

  Constant Contact
  MailerLite

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  338.454
  338.101
  251.328
  251.821
  74.053
  73.954
  13.073
  12.326

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.26 %
  74.48 %
  21.88 %
  21.87 %
  3.86 %
  3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26120
  26000
  20188
  20130
  4976
  4992
  956
  878
  77.29 %
  77.42 %
  19.05 %
  19.20 %
  3.66 %
  3.38 %
Elektronics
  25811
  25543
  19379
  19229
  5509
  5400
  923
  914
  75.08 %
  75.28 %
  21.34 %
  21.14 %
  3.58 %
  3.58 %
Entertainment
  25996
  25722
  19258
  19233
  5706
  5635
  1032
  854
  74.08 %
  74.77 %
  21.95 %
  21.91 %
  3.97 %
  3.32 %
Cosmetics & Beauty
  26106
  26294
  19378
  19484
  5727
  5833
  1001
  977
  74.23 %
  74.10 %
  21.94 %
  22.18 %
  3.83 %
  3.72 %
Food & Drink
  26096
  26316
  20269
  20372
  4934
  5065
  893
  879
  77.67 %
  77.41 %
  18.91 %
  19.25 %
  3.42 %
  3.34 %
Home & Garden
  26027
  25964
  20084
  20146
  4993
  4923
  950
  895
  77.17 %
  77.59 %
  19.18 %
  18.96 %
  3.65 %
  3.45 %
Finance
  26382
  26509
  18628
  18772
  6668
  6642
  1086
  1095
  70.61 %
  70.81 %
  25.27 %
  25.06 %
  4.12 %
  4.13 %
Health
  25636
  26247
  18318
  18848
  6274
  6438
  1044
  961
  71.45 %
  71.81 %
  24.47 %
  24.53 %
  4.07 %
  3.66 %
Pets
  26496
  25804
  20254
  19799
  5284
  5125
  958
  880
  76.44 %
  76.73 %
  19.94 %
  19.86 %
  3.62 %
  3.41 %
Sport & Fitness
  26499
  26246
  19375
  19241
  6070
  6022
  1054
  983
  73.12 %
  73.31 %
  22.91 %
  22.94 %
  3.98 %
  3.75 %
Job & Career
  25670
  26218
  18677
  19052
  5910
  6124
  1083
  1042
  72.76 %
  72.67 %
  23.02 %
  23.36 %
  4.22 %
  3.97 %
Dating
  26094
  25436
  17943
  17685
  6995
  6692
  1156
  1059
  68.76 %
  69.53 %
  26.81 %
  26.31 %
  4.43 %
  4.16 %
Other
  25521
  25802
  19577
  19830
  5007
  5063
  937
  909
  76.71 %
  76.85 %
  19.62 %
  19.62 %
  3.67 %
  3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  33927
  33653
  24094
  23910
  8452
  8360
  1381
  1383
  71.02 %
  71.05 %
  24.91 %
  24.84 %
  4.07 %
  4.11 %
Outlook Mail
  33644
  33951
  24115
  24435
  8115
  8198
  1414
  1318
  71.68 %
  71.97 %
  24.12 %
  24.15 %
  4.20 %
  3.88 %
Yahoo Mail
  33715
  33666
  24948
  24961
  7429
  7421
  1338
  1284
  74.00 %
  74.14 %
  22.03 %
  22.04 %
  3.97 %
  3.81 %
AOL Mail
  32983
  33615
  24444
  24987
  7171
  7405
  1368
  1223
  74.11 %
  74.33 %
  21.74 %
  22.03 %
  4.15 %
  3.64 %
Mail.com
  33979
  34143
  25591
  25718
  7110
  7178
  1278
  1247
  75.31 %
  75.32 %
  20.92 %
  21.02 %
  3.76 %
  3.65 %
Yandex Mail
  34057
  33424
  24704
  24367
  7957
  7750
  1396
  1307
  72.54 %
  72.90 %
  23.36 %
  23.19 %
  4.10 %
  3.91 %
GMX Mail
  33615
  33980
  25051
  25529
  7274
  7321
  1290
  1130
  74.52 %
  75.13 %
  21.64 %
  21.55 %
  3.84 %
  3.33 %
Zoho Mail
  34085
  33633
  25971
  25681
  6936
  6777
  1178
  1175
  76.19 %
  76.36 %
  20.35 %
  20.15 %
  3.46 %
  3.49 %
ProtonMail
  34202
  33867
  25924
  25797
  7050
  6975
  1228
  1095
  75.80 %
  76.17 %
  20.61 %
  20.60 %
  3.59 %
  3.23 %
Custom Mail
  34247
  34169
  26486
  26436
  6559
  6569
  1202
  1164
  77.34 %
  77.37 %
  19.15 %
  19.23 %
  3.51 %
  3.41 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.