Constant Contact and MailerLite Email Deliverability Comparison
In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.103
284.039
|
207.990
209.087
|
65.358
65.103
|
10.755
9.849
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.21 %
73.61 %
|
23.01 %
22.92 %
|
3.79 %
3.47 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21905
21893
|
16717
16798
|
4388
4392
|
800
703
|
76.32 %
76.73 %
|
20.03 %
20.06 %
|
3.65 %
3.21 %
|
Elektronics |
21779
21335
|
16112
15862
|
4901
4750
|
766
723
|
73.98 %
74.35 %
|
22.50 %
22.26 %
|
3.52 %
3.39 %
|
Entertainment |
21847
21657
|
15974
15993
|
5030
4977
|
843
687
|
73.12 %
73.85 %
|
23.02 %
22.98 %
|
3.86 %
3.17 %
|
Cosmetics & Beauty |
21971
22080
|
16075
16174
|
5069
5138
|
827
768
|
73.16 %
73.25 %
|
23.07 %
23.27 %
|
3.76 %
3.48 %
|
Food & Drink |
21834
22290
|
16764
17096
|
4339
4487
|
731
707
|
76.78 %
76.70 %
|
19.87 %
20.13 %
|
3.35 %
3.17 %
|
Home & Garden |
21885
21752
|
16684
16710
|
4409
4316
|
792
726
|
76.23 %
76.82 %
|
20.15 %
19.84 %
|
3.62 %
3.34 %
|
Finance |
22159
22335
|
15375
15576
|
5904
5872
|
880
887
|
69.38 %
69.74 %
|
26.64 %
26.29 %
|
3.97 %
3.97 %
|
Health |
21421
22095
|
15024
15604
|
5549
5718
|
848
773
|
70.14 %
70.62 %
|
25.90 %
25.88 %
|
3.96 %
3.50 %
|
Pets |
22305
21719
|
16864
16514
|
4652
4486
|
789
719
|
75.61 %
76.03 %
|
20.86 %
20.65 %
|
3.54 %
3.31 %
|
Sport & Fitness |
22305
22062
|
16099
15968
|
5350
5289
|
856
805
|
72.18 %
72.38 %
|
23.99 %
23.97 %
|
3.84 %
3.65 %
|
Job & Career |
21471
21909
|
15425
15786
|
5152
5328
|
894
795
|
71.84 %
72.05 %
|
24.00 %
24.32 %
|
4.16 %
3.63 %
|
Dating |
21809
21252
|
14647
14503
|
6226
5925
|
936
824
|
67.16 %
68.24 %
|
28.55 %
27.88 %
|
4.29 %
3.88 %
|
Other |
21412
21660
|
16230
16503
|
4389
4425
|
793
732
|
75.80 %
76.19 %
|
20.50 %
20.43 %
|
3.70 %
3.38 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28422
28262
|
19816
19754
|
7476
7383
|
1130
1125
|
69.72 %
69.90 %
|
26.30 %
26.12 %
|
3.98 %
3.98 %
|
Outlook Mail |
28245
28444
|
19915
20216
|
7164
7199
|
1166
1029
|
70.51 %
71.07 %
|
25.36 %
25.31 %
|
4.13 %
3.62 %
|
Yahoo Mail |
28196
28332
|
20595
20805
|
6506
6509
|
1095
1018
|
73.04 %
73.43 %
|
23.07 %
22.97 %
|
3.88 %
3.59 %
|
AOL Mail |
27441
28411
|
20097
20935
|
6243
6502
|
1101
974
|
73.24 %
73.69 %
|
22.75 %
22.89 %
|
4.01 %
3.43 %
|
Mail.com |
28523
28689
|
21212
21416
|
6255
6302
|
1056
971
|
74.37 %
74.65 %
|
21.93 %
21.97 %
|
3.70 %
3.38 %
|
Yandex Mail |
28657
27824
|
20509
20033
|
6998
6737
|
1150
1054
|
71.57 %
72.00 %
|
24.42 %
24.21 %
|
4.01 %
3.79 %
|
GMX Mail |
28229
28475
|
20673
21070
|
6475
6494
|
1081
911
|
73.23 %
73.99 %
|
22.94 %
22.81 %
|
3.83 %
3.20 %
|
Zoho Mail |
28649
28284
|
21542
21368
|
6131
5972
|
976
944
|
75.19 %
75.55 %
|
21.40 %
21.11 %
|
3.41 %
3.34 %
|
ProtonMail |
28802
28478
|
21497
21381
|
6287
6200
|
1018
897
|
74.64 %
75.08 %
|
21.83 %
21.77 %
|
3.53 %
3.15 %
|
Custom Mail |
28939
28840
|
22134
22109
|
5823
5805
|
982
926
|
76.49 %
76.66 %
|
20.12 %
20.13 %
|
3.39 %
3.21 %
|
Compare Constant Contact with other providers
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