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Constant Contact and MailerLite Email Deliverability Comparison

  Constant Contact
  MailerLite

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.504
  222.524
  159.064
  159.994
  55.382
  55.306
  8.058
  7.224

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.49 %
  71.90 %
  24.89 %
  24.85 %
  3.62 %
  3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17119
  17097
  12815
  12853
  3708
  3722
  596
  522
  74.86 %
  75.18 %
  21.66 %
  21.77 %
  3.48 %
  3.05 %
Elektronics
  17049
  16642
  12295
  12060
  4185
  4048
  569
  534
  72.12 %
  72.47 %
  24.55 %
  24.32 %
  3.34 %
  3.21 %
Entertainment
  17093
  16914
  12210
  12183
  4250
  4214
  633
  517
  71.43 %
  72.03 %
  24.86 %
  24.91 %
  3.70 %
  3.06 %
Cosmetics & Beauty
  17116
  17252
  12221
  12317
  4278
  4372
  617
  563
  71.40 %
  71.39 %
  24.99 %
  25.34 %
  3.60 %
  3.26 %
Food & Drink
  17030
  17653
  12814
  13279
  3661
  3840
  555
  534
  75.24 %
  75.22 %
  21.50 %
  21.75 %
  3.26 %
  3.02 %
Home & Garden
  17204
  17011
  12862
  12803
  3735
  3652
  607
  556
  74.76 %
  75.26 %
  21.71 %
  21.47 %
  3.53 %
  3.27 %
Finance
  17433
  17585
  11748
  11966
  5043
  5015
  642
  604
  67.39 %
  68.05 %
  28.93 %
  28.52 %
  3.68 %
  3.43 %
Health
  16849
  17429
  11471
  11940
  4753
  4920
  625
  569
  68.08 %
  68.51 %
  28.21 %
  28.23 %
  3.71 %
  3.26 %
Pets
  17488
  17000
  12966
  12690
  3913
  3781
  609
  529
  74.14 %
  74.65 %
  22.38 %
  22.24 %
  3.48 %
  3.11 %
Sport & Fitness
  17527
  17219
  12370
  12188
  4523
  4462
  634
  569
  70.58 %
  70.78 %
  25.81 %
  25.91 %
  3.62 %
  3.30 %
Job & Career
  16697
  17180
  11741
  12110
  4279
  4477
  677
  593
  70.32 %
  70.49 %
  25.63 %
  26.06 %
  4.05 %
  3.45 %
Dating
  17103
  16512
  11050
  10863
  5362
  5071
  691
  578
  64.61 %
  65.79 %
  31.35 %
  30.71 %
  4.04 %
  3.50 %
Other
  16796
  17030
  12501
  12742
  3692
  3732
  603
  556
  74.43 %
  74.82 %
  21.98 %
  21.91 %
  3.59 %
  3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22347
  22056
  15117
  14964
  6379
  6288
  851
  804
  67.65 %
  67.85 %
  28.55 %
  28.51 %
  3.81 %
  3.65 %
Outlook Mail
  22086
  22147
  15144
  15315
  6063
  6092
  879
  740
  68.57 %
  69.15 %
  27.45 %
  27.51 %
  3.98 %
  3.34 %
Yahoo Mail
  22016
  22455
  15744
  16180
  5462
  5531
  810
  744
  71.51 %
  72.06 %
  24.81 %
  24.63 %
  3.68 %
  3.31 %
AOL Mail
  21163
  22230
  15175
  16042
  5177
  5468
  811
  720
  71.71 %
  72.16 %
  24.46 %
  24.60 %
  3.83 %
  3.24 %
Mail.com
  22359
  22540
  16295
  16471
  5265
  5341
  799
  728
  72.88 %
  73.07 %
  23.55 %
  23.70 %
  3.57 %
  3.23 %
Yandex Mail
  22480
  21835
  15739
  15366
  5900
  5675
  841
  794
  70.01 %
  70.37 %
  26.25 %
  25.99 %
  3.74 %
  3.64 %
GMX Mail
  22170
  22160
  15784
  15933
  5569
  5564
  817
  663
  71.20 %
  71.90 %
  25.12 %
  25.11 %
  3.69 %
  2.99 %
Zoho Mail
  22678
  22122
  16694
  16364
  5235
  5072
  749
  686
  73.61 %
  73.97 %
  23.08 %
  22.93 %
  3.30 %
  3.10 %
ProtonMail
  22509
  22372
  16344
  16373
  5398
  5340
  767
  659
  72.61 %
  73.19 %
  23.98 %
  23.87 %
  3.41 %
  2.95 %
Custom Mail
  22696
  22607
  17028
  16986
  4934
  4935
  734
  686
  75.03 %
  75.14 %
  21.74 %
  21.83 %
  3.23 %
  3.03 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.