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Constant Contact and MailerLite Email Deliverability Comparison

  Constant Contact
  MailerLite

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.103
  284.039
  207.990
  209.087
  65.358
  65.103
  10.755
  9.849

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.21 %
  73.61 %
  23.01 %
  22.92 %
  3.79 %
  3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21905
  21893
  16717
  16798
  4388
  4392
  800
  703
  76.32 %
  76.73 %
  20.03 %
  20.06 %
  3.65 %
  3.21 %
Elektronics
  21779
  21335
  16112
  15862
  4901
  4750
  766
  723
  73.98 %
  74.35 %
  22.50 %
  22.26 %
  3.52 %
  3.39 %
Entertainment
  21847
  21657
  15974
  15993
  5030
  4977
  843
  687
  73.12 %
  73.85 %
  23.02 %
  22.98 %
  3.86 %
  3.17 %
Cosmetics & Beauty
  21971
  22080
  16075
  16174
  5069
  5138
  827
  768
  73.16 %
  73.25 %
  23.07 %
  23.27 %
  3.76 %
  3.48 %
Food & Drink
  21834
  22290
  16764
  17096
  4339
  4487
  731
  707
  76.78 %
  76.70 %
  19.87 %
  20.13 %
  3.35 %
  3.17 %
Home & Garden
  21885
  21752
  16684
  16710
  4409
  4316
  792
  726
  76.23 %
  76.82 %
  20.15 %
  19.84 %
  3.62 %
  3.34 %
Finance
  22159
  22335
  15375
  15576
  5904
  5872
  880
  887
  69.38 %
  69.74 %
  26.64 %
  26.29 %
  3.97 %
  3.97 %
Health
  21421
  22095
  15024
  15604
  5549
  5718
  848
  773
  70.14 %
  70.62 %
  25.90 %
  25.88 %
  3.96 %
  3.50 %
Pets
  22305
  21719
  16864
  16514
  4652
  4486
  789
  719
  75.61 %
  76.03 %
  20.86 %
  20.65 %
  3.54 %
  3.31 %
Sport & Fitness
  22305
  22062
  16099
  15968
  5350
  5289
  856
  805
  72.18 %
  72.38 %
  23.99 %
  23.97 %
  3.84 %
  3.65 %
Job & Career
  21471
  21909
  15425
  15786
  5152
  5328
  894
  795
  71.84 %
  72.05 %
  24.00 %
  24.32 %
  4.16 %
  3.63 %
Dating
  21809
  21252
  14647
  14503
  6226
  5925
  936
  824
  67.16 %
  68.24 %
  28.55 %
  27.88 %
  4.29 %
  3.88 %
Other
  21412
  21660
  16230
  16503
  4389
  4425
  793
  732
  75.80 %
  76.19 %
  20.50 %
  20.43 %
  3.70 %
  3.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28422
  28262
  19816
  19754
  7476
  7383
  1130
  1125
  69.72 %
  69.90 %
  26.30 %
  26.12 %
  3.98 %
  3.98 %
Outlook Mail
  28245
  28444
  19915
  20216
  7164
  7199
  1166
  1029
  70.51 %
  71.07 %
  25.36 %
  25.31 %
  4.13 %
  3.62 %
Yahoo Mail
  28196
  28332
  20595
  20805
  6506
  6509
  1095
  1018
  73.04 %
  73.43 %
  23.07 %
  22.97 %
  3.88 %
  3.59 %
AOL Mail
  27441
  28411
  20097
  20935
  6243
  6502
  1101
  974
  73.24 %
  73.69 %
  22.75 %
  22.89 %
  4.01 %
  3.43 %
Mail.com
  28523
  28689
  21212
  21416
  6255
  6302
  1056
  971
  74.37 %
  74.65 %
  21.93 %
  21.97 %
  3.70 %
  3.38 %
Yandex Mail
  28657
  27824
  20509
  20033
  6998
  6737
  1150
  1054
  71.57 %
  72.00 %
  24.42 %
  24.21 %
  4.01 %
  3.79 %
GMX Mail
  28229
  28475
  20673
  21070
  6475
  6494
  1081
  911
  73.23 %
  73.99 %
  22.94 %
  22.81 %
  3.83 %
  3.20 %
Zoho Mail
  28649
  28284
  21542
  21368
  6131
  5972
  976
  944
  75.19 %
  75.55 %
  21.40 %
  21.11 %
  3.41 %
  3.34 %
ProtonMail
  28802
  28478
  21497
  21381
  6287
  6200
  1018
  897
  74.64 %
  75.08 %
  21.83 %
  21.77 %
  3.53 %
  3.15 %
Custom Mail
  28939
  28840
  22134
  22109
  5823
  5805
  982
  926
  76.49 %
  76.66 %
  20.12 %
  20.13 %
  3.39 %
  3.21 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.