Constant Contact and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.367 401.873	301.987 302.296	84.582 84.443	15.798 15.134

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.05 % 75.22 %	21.02 % 21.01 %	3.93 % 3.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30976 30915	24160 24147	5678 5707	1138 1061	78.00 % 78.11 %	18.33 % 18.46 %	3.67 % 3.43 %
Elektronics	30708 30335	23290 23042	6280 6142	1138 1151	75.84 % 75.96 %	20.45 % 20.25 %	3.71 % 3.79 %
Entertainment	30913 30716	23150 23154	6503 6469	1260 1093	74.89 % 75.38 %	21.04 % 21.06 %	4.08 % 3.56 %
Cosmetics & Beauty	30980 31161	23228 23314	6542 6633	1210 1214	74.98 % 74.82 %	21.12 % 21.29 %	3.91 % 3.90 %
Food & Drink	30988 31168	24258 24330	5647 5767	1083 1071	78.28 % 78.06 %	18.22 % 18.50 %	3.49 % 3.44 %
Home & Garden	30946 30857	24077 24132	5710 5636	1159 1089	77.80 % 78.21 %	18.45 % 18.26 %	3.75 % 3.53 %
Finance	31323 31445	22433 22561	7585 7555	1305 1329	71.62 % 71.75 %	24.22 % 24.03 %	4.17 % 4.23 %
Health	30494 31047	22117 22601	7128 7275	1249 1171	72.53 % 72.80 %	23.38 % 23.43 %	4.10 % 3.77 %
Pets	31453 30908	24236 23895	6044 5927	1173 1086	77.05 % 77.31 %	19.22 % 19.18 %	3.73 % 3.51 %
Sport & Fitness	31287 31087	23098 23015	6922 6872	1267 1200	73.83 % 74.03 %	22.12 % 22.11 %	4.05 % 3.86 %
Job & Career	30585 31124	22476 22829	6813 7030	1296 1265	73.49 % 73.35 %	22.28 % 22.59 %	4.24 % 4.06 %
Dating	31242 30448	21915 21534	7953 7624	1374 1290	70.15 % 70.72 %	25.46 % 25.04 %	4.40 % 4.24 %
Other	30472 30662	23549 23742	5777 5806	1146 1114	77.28 % 77.43 %	18.96 % 18.94 %	3.76 % 3.63 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40118 39957	28861 28742	9595 9528	1662 1687	71.94 % 71.93 %	23.92 % 23.85 %	4.14 % 4.22 %
Outlook Mail	39859 40225	28875 29282	9246 9327	1738 1616	72.44 % 72.80 %	23.20 % 23.19 %	4.36 % 4.02 %
Yahoo Mail	39996 39830	29886 29778	8505 8469	1605 1583	74.72 % 74.76 %	21.26 % 21.26 %	4.01 % 3.97 %
AOL Mail	39056 39771	29184 29775	8220 8467	1652 1529	74.72 % 74.87 %	21.05 % 21.29 %	4.23 % 3.84 %
Mail.com	40259 40310	30571 30612	8129 8181	1559 1517	75.94 % 75.94 %	20.19 % 20.30 %	3.87 % 3.76 %
Yandex Mail	40334 39506	29556 29099	9093 8849	1685 1558	73.28 % 73.66 %	22.54 % 22.40 %	4.18 % 3.94 %
GMX Mail	39713 40145	30042 30485	8191 8253	1480 1407	75.65 % 75.94 %	20.63 % 20.56 %	3.73 % 3.50 %
Zoho Mail	40186 39861	30900 30734	7856 7717	1430 1410	76.89 % 77.10 %	19.55 % 19.36 %	3.56 % 3.54 %
ProtonMail	40393 39937	30993 30756	7951 7850	1449 1331	76.73 % 77.01 %	19.68 % 19.66 %	3.59 % 3.33 %
Custom Mail	40422 40311	31547 31456	7450 7454	1425 1401	78.04 % 78.03 %	18.43 % 18.49 %	3.53 % 3.48 %
iCloud Mail	655 691	478 510	136 145	41 36	72.98 % 73.81 %	20.76 % 20.98 %	6.26 % 5.21 %
Tuta	683 662	537 536	107 102	39 24	78.62 % 80.97 %	15.67 % 15.41 %	5.71 % 3.63 %
Juno.com	693 667	557 531	103 101	33 35	80.38 % 79.61 %	14.86 % 15.14 %	4.76 % 5.25 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.