Constant Contact and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.103 284.039	207.990 209.087	65.358 65.103	10.755 9.849

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.21 % 73.61 %	23.01 % 22.92 %	3.79 % 3.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21905 21893	16717 16798	4388 4392	800 703	76.32 % 76.73 %	20.03 % 20.06 %	3.65 % 3.21 %
Elektronics	21779 21335	16112 15862	4901 4750	766 723	73.98 % 74.35 %	22.50 % 22.26 %	3.52 % 3.39 %
Entertainment	21847 21657	15974 15993	5030 4977	843 687	73.12 % 73.85 %	23.02 % 22.98 %	3.86 % 3.17 %
Cosmetics & Beauty	21971 22080	16075 16174	5069 5138	827 768	73.16 % 73.25 %	23.07 % 23.27 %	3.76 % 3.48 %
Food & Drink	21834 22290	16764 17096	4339 4487	731 707	76.78 % 76.70 %	19.87 % 20.13 %	3.35 % 3.17 %
Home & Garden	21885 21752	16684 16710	4409 4316	792 726	76.23 % 76.82 %	20.15 % 19.84 %	3.62 % 3.34 %
Finance	22159 22335	15375 15576	5904 5872	880 887	69.38 % 69.74 %	26.64 % 26.29 %	3.97 % 3.97 %
Health	21421 22095	15024 15604	5549 5718	848 773	70.14 % 70.62 %	25.90 % 25.88 %	3.96 % 3.50 %
Pets	22305 21719	16864 16514	4652 4486	789 719	75.61 % 76.03 %	20.86 % 20.65 %	3.54 % 3.31 %
Sport & Fitness	22305 22062	16099 15968	5350 5289	856 805	72.18 % 72.38 %	23.99 % 23.97 %	3.84 % 3.65 %
Job & Career	21471 21909	15425 15786	5152 5328	894 795	71.84 % 72.05 %	24.00 % 24.32 %	4.16 % 3.63 %
Dating	21809 21252	14647 14503	6226 5925	936 824	67.16 % 68.24 %	28.55 % 27.88 %	4.29 % 3.88 %
Other	21412 21660	16230 16503	4389 4425	793 732	75.80 % 76.19 %	20.50 % 20.43 %	3.70 % 3.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28422 28262	19816 19754	7476 7383	1130 1125	69.72 % 69.90 %	26.30 % 26.12 %	3.98 % 3.98 %
Outlook Mail	28245 28444	19915 20216	7164 7199	1166 1029	70.51 % 71.07 %	25.36 % 25.31 %	4.13 % 3.62 %
Yahoo Mail	28196 28332	20595 20805	6506 6509	1095 1018	73.04 % 73.43 %	23.07 % 22.97 %	3.88 % 3.59 %
AOL Mail	27441 28411	20097 20935	6243 6502	1101 974	73.24 % 73.69 %	22.75 % 22.89 %	4.01 % 3.43 %
Mail.com	28523 28689	21212 21416	6255 6302	1056 971	74.37 % 74.65 %	21.93 % 21.97 %	3.70 % 3.38 %
Yandex Mail	28657 27824	20509 20033	6998 6737	1150 1054	71.57 % 72.00 %	24.42 % 24.21 %	4.01 % 3.79 %
GMX Mail	28229 28475	20673 21070	6475 6494	1081 911	73.23 % 73.99 %	22.94 % 22.81 %	3.83 % 3.20 %
Zoho Mail	28649 28284	21542 21368	6131 5972	976 944	75.19 % 75.55 %	21.40 % 21.11 %	3.41 % 3.34 %
ProtonMail	28802 28478	21497 21381	6287 6200	1018 897	74.64 % 75.08 %	21.83 % 21.77 %	3.53 % 3.15 %
Custom Mail	28939 28840	22134 22109	5823 5805	982 926	76.49 % 76.66 %	20.12 % 20.13 %	3.39 % 3.21 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.