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Constant Contact and MailerLite Email Deliverability Comparison

  Constant Contact
  MailerLite

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.062
  112.713
  72.133
  73.104
  37.636
  37.251
  3.293
  2.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox Rate Spam Rate Lost Rate
  63.80 %
  64.86 %
  33.29 %
  33.05 %
  2.91 %
  2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8753
  8688
  5982
  6003
  2521
  2499
  250
  186
  68.34 %
  69.10 %
  28.80 %
  28.76 %
  2.86 %
  2.14 %
Elektronics
  8705
  8237
  5552
  5329
  2901
  2737
  252
  171
  63.78 %
  64.70 %
  33.33 %
  33.23 %
  2.89 %
  2.08 %
Entertainment
  8530
  8456
  5426
  5463
  2855
  2822
  249
  171
  63.61 %
  64.61 %
  33.47 %
  33.37 %
  2.92 %
  2.02 %
Cosmetics & Beauty
  8734
  8958
  5562
  5765
  2914
  3008
  258
  185
  63.68 %
  64.36 %
  33.36 %
  33.58 %
  2.95 %
  2.07 %
Food & Drink
  8590
  9121
  5879
  6319
  2461
  2608
  250
  194
  68.44 %
  69.28 %
  28.65 %
  28.59 %
  2.91 %
  2.13 %
Home & Garden
  8779
  8542
  5989
  5928
  2527
  2427
  263
  187
  68.22 %
  69.40 %
  28.78 %
  28.41 %
  3.00 %
  2.19 %
Finance
  9146
  8889
  5347
  5301
  3529
  3404
  270
  184
  58.46 %
  59.64 %
  38.59 %
  38.29 %
  2.95 %
  2.07 %
Health
  8565
  8980
  5004
  5358
  3317
  3434
  244
  188
  58.42 %
  59.67 %
  38.73 %
  38.24 %
  2.85 %
  2.09 %
Pets
  9057
  8734
  6168
  6063
  2620
  2491
  269
  180
  68.10 %
  69.42 %
  28.93 %
  28.52 %
  2.97 %
  2.06 %
Sport & Fitness
  8971
  8840
  5674
  5669
  3032
  2986
  265
  185
  63.25 %
  64.13 %
  33.80 %
  33.78 %
  2.95 %
  2.09 %
Job & Career
  8034
  8708
  5112
  5615
  2698
  2909
  224
  184
  63.63 %
  64.48 %
  33.58 %
  33.41 %
  2.79 %
  2.11 %
Dating
  8635
  8050
  4568
  4375
  3816
  3511
  251
  164
  52.90 %
  54.35 %
  44.19 %
  43.61 %
  2.91 %
  2.04 %
Other
  8563
  8510
  5870
  5916
  2445
  2415
  248
  179
  68.55 %
  69.52 %
  28.55 %
  28.38 %
  2.90 %
  2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11220
  11101
  6515
  6575
  4378
  4294
  327
  232
  58.07 %
  59.23 %
  39.02 %
  38.68 %
  2.91 %
  2.09 %
Outlook Mail
  11157
  11269
  6719
  6920
  4108
  4114
  330
  235
  60.22 %
  61.41 %
  36.82 %
  36.51 %
  2.96 %
  2.09 %
Yahoo Mail
  11362
  11535
  7389
  7637
  3640
  3656
  333
  242
  65.03 %
  66.21 %
  32.04 %
  31.69 %
  2.93 %
  2.10 %
AOL Mail
  10507
  11319
  6823
  7473
  3385
  3604
  299
  242
  64.94 %
  66.02 %
  32.22 %
  31.84 %
  2.85 %
  2.14 %
Mail.com
  11423
  11587
  7577
  7769
  3512
  3575
  334
  243
  66.33 %
  67.05 %
  30.74 %
  30.85 %
  2.92 %
  2.10 %
Yandex Mail
  11527
  10778
  7268
  6888
  3922
  3665
  337
  225
  63.05 %
  63.91 %
  34.02 %
  34.00 %
  2.92 %
  2.09 %
GMX Mail
  11153
  11178
  6920
  7055
  3905
  3889
  328
  234
  62.05 %
  63.12 %
  35.01 %
  34.79 %
  2.94 %
  2.09 %
Zoho Mail
  11473
  10994
  7587
  7393
  3556
  3376
  330
  225
  66.13 %
  67.25 %
  30.99 %
  30.71 %
  2.88 %
  2.05 %
ProtonMail
  11572
  11455
  7384
  7464
  3849
  3751
  339
  240
  63.81 %
  65.16 %
  33.26 %
  32.75 %
  2.93 %
  2.10 %
Custom Mail
  11668
  11497
  7951
  7930
  3381
  3327
  336
  240
  68.14 %
  68.97 %
  28.98 %
  28.94 %
  2.88 %
  2.09 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.