Constant Contact and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.618 379.234	283.990 284.377	80.828 80.692	14.800 14.165

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.81 % 74.99 %	21.29 % 21.28 %	3.90 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29292 29163	22782 22709	5433 5452	1077 1002	77.78 % 77.87 %	18.55 % 18.69 %	3.68 % 3.44 %
Elektronics	28919 28630	21846 21692	6001 5876	1072 1062	75.54 % 75.77 %	20.75 % 20.52 %	3.71 % 3.71 %
Entertainment	29152 28947	21756 21762	6215 6172	1181 1013	74.63 % 75.18 %	21.32 % 21.32 %	4.05 % 3.50 %
Cosmetics & Beauty	29278 29450	21894 21967	6257 6348	1127 1135	74.78 % 74.59 %	21.37 % 21.56 %	3.85 % 3.85 %
Food & Drink	29263 29390	22841 22886	5397 5505	1025 999	78.05 % 77.87 %	18.44 % 18.73 %	3.50 % 3.40 %
Home & Garden	29243 29103	22694 22696	5460 5380	1089 1027	77.60 % 77.99 %	18.67 % 18.49 %	3.72 % 3.53 %
Finance	29477 29769	21029 21276	7240 7244	1208 1249	71.34 % 71.47 %	24.56 % 24.33 %	4.10 % 4.20 %
Health	28714 29321	20728 21258	6817 6969	1169 1094	72.19 % 72.50 %	23.74 % 23.77 %	4.07 % 3.73 %
Pets	29710 29096	22848 22436	5779 5643	1083 1017	76.90 % 77.11 %	19.45 % 19.39 %	3.65 % 3.50 %
Sport & Fitness	29579 29354	21765 21669	6619 6565	1195 1120	73.58 % 73.82 %	22.38 % 22.36 %	4.04 % 3.82 %
Job & Career	28864 29431	21157 21517	6495 6714	1212 1200	73.30 % 73.11 %	22.50 % 22.81 %	4.20 % 4.08 %
Dating	29363 28650	20465 20152	7603 7285	1295 1213	69.70 % 70.34 %	25.89 % 25.43 %	4.41 % 4.23 %
Other	28764 28930	22185 22357	5512 5539	1067 1034	77.13 % 77.28 %	19.16 % 19.15 %	3.71 % 3.57 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38092 37865	27312 27153	9210 9127	1570 1585	71.70 % 71.71 %	24.18 % 24.10 %	4.12 % 4.19 %
Outlook Mail	37810 38104	27295 27645	8873 8945	1642 1514	72.19 % 72.55 %	23.47 % 23.48 %	4.34 % 3.97 %
Yahoo Mail	37900 37837	28242 28213	8145 8136	1513 1488	74.52 % 74.56 %	21.49 % 21.50 %	3.99 % 3.93 %
AOL Mail	37002 37653	27587 28122	7865 8099	1550 1432	74.56 % 74.69 %	21.26 % 21.51 %	4.19 % 3.80 %
Mail.com	38150 38266	28908 28985	7781 7847	1461 1434	75.77 % 75.75 %	20.40 % 20.51 %	3.83 % 3.75 %
Yandex Mail	38181 37489	27877 27520	8709 8485	1595 1484	73.01 % 73.41 %	22.81 % 22.63 %	4.18 % 3.96 %
GMX Mail	37650 38099	28349 28844	7885 7945	1416 1310	75.30 % 75.71 %	20.94 % 20.85 %	3.76 % 3.44 %
Zoho Mail	38181 37753	29278 29021	7558 7397	1345 1335	76.68 % 76.87 %	19.80 % 19.59 %	3.52 % 3.54 %
ProtonMail	38255 37885	29255 29076	7642 7553	1358 1256	76.47 % 76.75 %	19.98 % 19.94 %	3.55 % 3.32 %
Custom Mail	38397 38283	29887 29798	7160 7158	1350 1327	77.84 % 77.84 %	18.65 % 18.70 %	3.52 % 3.47 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.