Constant Contact and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.062 112.713	72.133 73.104	37.636 37.251	3.293 2.358

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox Rate	Spam Rate	Lost Rate
63.80 % 64.86 %	33.29 % 33.05 %	2.91 % 2.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8753 8688	5982 6003	2521 2499	250 186	68.34 % 69.10 %	28.80 % 28.76 %	2.86 % 2.14 %
Elektronics	8705 8237	5552 5329	2901 2737	252 171	63.78 % 64.70 %	33.33 % 33.23 %	2.89 % 2.08 %
Entertainment	8530 8456	5426 5463	2855 2822	249 171	63.61 % 64.61 %	33.47 % 33.37 %	2.92 % 2.02 %
Cosmetics & Beauty	8734 8958	5562 5765	2914 3008	258 185	63.68 % 64.36 %	33.36 % 33.58 %	2.95 % 2.07 %
Food & Drink	8590 9121	5879 6319	2461 2608	250 194	68.44 % 69.28 %	28.65 % 28.59 %	2.91 % 2.13 %
Home & Garden	8779 8542	5989 5928	2527 2427	263 187	68.22 % 69.40 %	28.78 % 28.41 %	3.00 % 2.19 %
Finance	9146 8889	5347 5301	3529 3404	270 184	58.46 % 59.64 %	38.59 % 38.29 %	2.95 % 2.07 %
Health	8565 8980	5004 5358	3317 3434	244 188	58.42 % 59.67 %	38.73 % 38.24 %	2.85 % 2.09 %
Pets	9057 8734	6168 6063	2620 2491	269 180	68.10 % 69.42 %	28.93 % 28.52 %	2.97 % 2.06 %
Sport & Fitness	8971 8840	5674 5669	3032 2986	265 185	63.25 % 64.13 %	33.80 % 33.78 %	2.95 % 2.09 %
Job & Career	8034 8708	5112 5615	2698 2909	224 184	63.63 % 64.48 %	33.58 % 33.41 %	2.79 % 2.11 %
Dating	8635 8050	4568 4375	3816 3511	251 164	52.90 % 54.35 %	44.19 % 43.61 %	2.91 % 2.04 %
Other	8563 8510	5870 5916	2445 2415	248 179	68.55 % 69.52 %	28.55 % 28.38 %	2.90 % 2.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11220 11101	6515 6575	4378 4294	327 232	58.07 % 59.23 %	39.02 % 38.68 %	2.91 % 2.09 %
Outlook Mail	11157 11269	6719 6920	4108 4114	330 235	60.22 % 61.41 %	36.82 % 36.51 %	2.96 % 2.09 %
Yahoo Mail	11362 11535	7389 7637	3640 3656	333 242	65.03 % 66.21 %	32.04 % 31.69 %	2.93 % 2.10 %
AOL Mail	10507 11319	6823 7473	3385 3604	299 242	64.94 % 66.02 %	32.22 % 31.84 %	2.85 % 2.14 %
Mail.com	11423 11587	7577 7769	3512 3575	334 243	66.33 % 67.05 %	30.74 % 30.85 %	2.92 % 2.10 %
Yandex Mail	11527 10778	7268 6888	3922 3665	337 225	63.05 % 63.91 %	34.02 % 34.00 %	2.92 % 2.09 %
GMX Mail	11153 11178	6920 7055	3905 3889	328 234	62.05 % 63.12 %	35.01 % 34.79 %	2.94 % 2.09 %
Zoho Mail	11473 10994	7587 7393	3556 3376	330 225	66.13 % 67.25 %	30.99 % 30.71 %	2.88 % 2.05 %
ProtonMail	11572 11455	7384 7464	3849 3751	339 240	63.81 % 65.16 %	33.26 % 32.75 %	2.93 % 2.10 %
Custom Mail	11668 11497	7951 7930	3381 3327	336 240	68.14 % 68.97 %	28.98 % 28.94 %	2.88 % 2.09 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.