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Constant Contact and MailerLite Email Deliverability Comparison

  Constant Contact
  MailerLite

In this comparison, the deliverability of Constant Contact and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailerLite than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  181.495
  181.459
  126.500
  127.435
  48.726
  48.605
  6.269
  5.419

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailerLite beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.70 %
  70.23 %
  26.85 %
  26.79 %
  3.45 %
  2.99 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailerLite is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13996
  13973
  10272
  10312
  3263
  3277
  461
  384
  73.39 %
  73.80 %
  23.31 %
  23.45 %
  3.29 %
  2.75 %
Elektronics
  13880
  13377
  9735
  9440
  3690
  3537
  455
  400
  70.14 %
  70.57 %
  26.59 %
  26.44 %
  3.28 %
  2.99 %
Entertainment
  13894
  13677
  9671
  9609
  3728
  3689
  495
  379
  69.61 %
  70.26 %
  26.83 %
  26.97 %
  3.56 %
  2.77 %
Cosmetics & Beauty
  13963
  14135
  9709
  9872
  3765
  3860
  489
  403
  69.53 %
  69.84 %
  26.96 %
  27.31 %
  3.50 %
  2.85 %
Food & Drink
  13809
  14527
  10170
  10728
  3203
  3393
  436
  406
  73.65 %
  73.85 %
  23.20 %
  23.36 %
  3.16 %
  2.79 %
Home & Garden
  14061
  13833
  10299
  10216
  3284
  3198
  478
  419
  73.25 %
  73.85 %
  23.36 %
  23.12 %
  3.40 %
  3.03 %
Finance
  14354
  14428
  9377
  9532
  4484
  4436
  493
  460
  65.33 %
  66.07 %
  31.24 %
  30.75 %
  3.43 %
  3.19 %
Health
  13872
  14209
  9147
  9422
  4238
  4355
  487
  432
  65.94 %
  66.31 %
  30.55 %
  30.65 %
  3.51 %
  3.04 %
Pets
  14316
  13920
  10422
  10201
  3426
  3304
  468
  415
  72.80 %
  73.28 %
  23.93 %
  23.74 %
  3.27 %
  2.98 %
Sport & Fitness
  14258
  14141
  9801
  9803
  3945
  3925
  512
  413
  68.74 %
  69.32 %
  27.67 %
  27.76 %
  3.59 %
  2.92 %
Job & Career
  13432
  14032
  9234
  9701
  3685
  3902
  513
  429
  68.75 %
  69.13 %
  27.43 %
  27.81 %
  3.82 %
  3.06 %
Dating
  13955
  13312
  8645
  8377
  4789
  4482
  521
  453
  61.95 %
  62.93 %
  34.32 %
  33.67 %
  3.73 %
  3.40 %
Other
  13705
  13895
  10018
  10222
  3226
  3247
  461
  426
  73.10 %
  73.57 %
  23.54 %
  23.37 %
  3.36 %
  3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailerLite is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18205
  17964
  11930
  11820
  5635
  5550
  640
  594
  65.53 %
  65.80 %
  30.95 %
  30.90 %
  3.52 %
  3.31 %
Outlook Mail
  17933
  18157
  11950
  12222
  5323
  5374
  660
  561
  66.64 %
  67.31 %
  29.68 %
  29.60 %
  3.68 %
  3.09 %
Yahoo Mail
  18014
  18444
  12599
  13027
  4783
  4848
  632
  569
  69.94 %
  70.63 %
  26.55 %
  26.28 %
  3.51 %
  3.09 %
AOL Mail
  17061
  18110
  11958
  12799
  4482
  4766
  621
  545
  70.09 %
  70.67 %
  26.27 %
  26.32 %
  3.64 %
  3.01 %
Mail.com
  18217
  18357
  12996
  13148
  4599
  4671
  622
  538
  71.34 %
  71.62 %
  25.25 %
  25.45 %
  3.41 %
  2.93 %
Yandex Mail
  18388
  17618
  12588
  12135
  5160
  4911
  640
  572
  68.46 %
  68.88 %
  28.06 %
  27.87 %
  3.48 %
  3.25 %
GMX Mail
  18163
  18084
  12553
  12641
  4968
  4948
  642
  495
  69.11 %
  69.90 %
  27.35 %
  27.36 %
  3.53 %
  2.74 %
Zoho Mail
  18418
  17923
  13221
  12971
  4593
  4436
  604
  516
  71.78 %
  72.37 %
  24.94 %
  24.75 %
  3.28 %
  2.88 %
ProtonMail
  18464
  18285
  13025
  13028
  4823
  4753
  616
  504
  70.54 %
  71.25 %
  26.12 %
  25.99 %
  3.34 %
  2.76 %
Custom Mail
  18632
  18517
  13680
  13644
  4360
  4348
  592
  525
  73.42 %
  73.68 %
  23.40 %
  23.48 %
  3.18 %
  2.84 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.