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Constant Contact and Mailify Email Deliverability Comparison

  Constant Contact
  Mailify

In this comparison, the deliverability of Constant Contact and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.062
  112.931
  72.133
  74.183
  37.636
  36.659
  3.293
  2.089

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Constant Contact in this comparison.

Inbox Rate Spam Rate Lost Rate
  63.80 %
  65.69 %
  33.29 %
  32.46 %
  2.91 %
  1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8753
  8481
  5982
  5968
  2521
  2362
  250
  151
  68.34 %
  70.37 %
  28.80 %
  27.85 %
  2.86 %
  1.78 %
Elektronics
  8705
  8867
  5552
  5769
  2901
  2931
  252
  167
  63.78 %
  65.06 %
  33.33 %
  33.06 %
  2.89 %
  1.88 %
Entertainment
  8530
  8486
  5426
  5557
  2855
  2772
  249
  157
  63.61 %
  65.48 %
  33.47 %
  32.67 %
  2.92 %
  1.85 %
Cosmetics & Beauty
  8734
  8881
  5562
  5825
  2914
  2884
  258
  172
  63.68 %
  65.59 %
  33.36 %
  32.47 %
  2.95 %
  1.94 %
Food & Drink
  8590
  8647
  5879
  6077
  2461
  2420
  250
  150
  68.44 %
  70.28 %
  28.65 %
  27.99 %
  2.91 %
  1.73 %
Home & Garden
  8779
  8841
  5989
  6215
  2527
  2457
  263
  169
  68.22 %
  70.30 %
  28.78 %
  27.79 %
  3.00 %
  1.91 %
Finance
  9146
  8791
  5347
  5287
  3529
  3335
  270
  169
  58.46 %
  60.14 %
  38.59 %
  37.94 %
  2.95 %
  1.92 %
Health
  8565
  8421
  5004
  5110
  3317
  3159
  244
  152
  58.42 %
  60.68 %
  38.73 %
  37.51 %
  2.85 %
  1.81 %
Pets
  9057
  8849
  6168
  6223
  2620
  2460
  269
  166
  68.10 %
  70.32 %
  28.93 %
  27.80 %
  2.97 %
  1.88 %
Sport & Fitness
  8971
  8431
  5674
  5521
  3032
  2760
  265
  150
  63.25 %
  65.48 %
  33.80 %
  32.74 %
  2.95 %
  1.78 %
Job & Career
  8034
  8786
  5112
  5731
  2698
  2896
  224
  159
  63.63 %
  65.23 %
  33.58 %
  32.96 %
  2.79 %
  1.81 %
Dating
  8635
  8878
  4568
  4892
  3816
  3813
  251
  173
  52.90 %
  55.10 %
  44.19 %
  42.95 %
  2.91 %
  1.95 %
Other
  8563
  8572
  5870
  6008
  2445
  2410
  248
  154
  68.55 %
  70.09 %
  28.55 %
  28.11 %
  2.90 %
  1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11220
  11727
  6515
  7047
  4378
  4467
  327
  213
  58.07 %
  60.09 %
  39.02 %
  38.09 %
  2.91 %
  1.82 %
Outlook Mail
  11157
  11353
  6719
  7047
  4108
  4087
  330
  219
  60.22 %
  62.07 %
  36.82 %
  36.00 %
  2.96 %
  1.93 %
Yahoo Mail
  11362
  11638
  7389
  7821
  3640
  3591
  333
  226
  65.03 %
  67.20 %
  32.04 %
  30.86 %
  2.93 %
  1.94 %
AOL Mail
  10507
  11414
  6823
  7652
  3385
  3550
  299
  212
  64.94 %
  67.04 %
  32.22 %
  31.10 %
  2.85 %
  1.86 %
Mail.com
  11423
  10996
  7577
  7474
  3512
  3324
  334
  198
  66.33 %
  67.97 %
  30.74 %
  30.23 %
  2.92 %
  1.80 %
Yandex Mail
  11527
  10783
  7268
  6991
  3922
  3595
  337
  197
  63.05 %
  64.83 %
  34.02 %
  33.34 %
  2.92 %
  1.83 %
GMX Mail
  11153
  11036
  6920
  7087
  3905
  3748
  328
  201
  62.05 %
  64.22 %
  35.01 %
  33.96 %
  2.94 %
  1.82 %
Zoho Mail
  11473
  11173
  7587
  7600
  3556
  3366
  330
  207
  66.13 %
  68.02 %
  30.99 %
  30.13 %
  2.88 %
  1.85 %
ProtonMail
  11572
  11627
  7384
  7659
  3849
  3757
  339
  211
  63.81 %
  65.87 %
  33.26 %
  32.31 %
  2.93 %
  1.81 %
Custom Mail
  11668
  11184
  7951
  7805
  3381
  3174
  336
  205
  68.14 %
  69.79 %
  28.98 %
  28.38 %
  2.88 %
  1.83 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.