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Constant Contact and Mailify Email Deliverability Comparison

  Constant Contact
  Mailify

In this comparison, the deliverability of Constant Contact and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  352.286
  352.375
  262.235
  269.472
  76.380
  71.194
  13.671
  11.709

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.44 %
  76.47 %
  21.68 %
  20.20 %
  3.88 %
  3.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27244
  26614
  21093
  21194
  5143
  4642
  1008
  778
  77.42 %
  79.63 %
  18.88 %
  17.44 %
  3.70 %
  2.92 %
Elektronics
  26856
  27560
  20202
  21285
  5681
  5446
  973
  829
  75.22 %
  77.23 %
  21.15 %
  19.76 %
  3.62 %
  3.01 %
Entertainment
  27090
  26913
  20118
  20585
  5888
  5434
  1084
  894
  74.26 %
  76.49 %
  21.73 %
  20.19 %
  4.00 %
  3.32 %
Cosmetics & Beauty
  27190
  27360
  20225
  20942
  5915
  5557
  1050
  861
  74.38 %
  76.54 %
  21.75 %
  20.31 %
  3.86 %
  3.15 %
Food & Drink
  27142
  27319
  21112
  21766
  5091
  4745
  939
  808
  77.78 %
  79.67 %
  18.76 %
  17.37 %
  3.46 %
  2.96 %
Home & Garden
  27121
  27135
  20971
  21594
  5158
  4733
  992
  808
  77.32 %
  79.58 %
  19.02 %
  17.44 %
  3.66 %
  2.98 %
Finance
  27409
  27220
  19428
  19814
  6861
  6385
  1120
  1021
  70.88 %
  72.79 %
  25.03 %
  23.46 %
  4.09 %
  3.75 %
Health
  26653
  26881
  19119
  19896
  6455
  6025
  1079
  960
  71.73 %
  74.02 %
  24.22 %
  22.41 %
  4.05 %
  3.57 %
Pets
  27546
  27196
  21105
  21346
  5450
  4939
  991
  911
  76.62 %
  78.49 %
  19.79 %
  18.16 %
  3.60 %
  3.35 %
Sport & Fitness
  27525
  26695
  20158
  20209
  6254
  5592
  1113
  894
  73.24 %
  75.70 %
  22.72 %
  20.95 %
  4.04 %
  3.35 %
Job & Career
  26748
  27185
  19505
  20217
  6108
  5943
  1135
  1025
  72.92 %
  74.37 %
  22.84 %
  21.86 %
  4.24 %
  3.77 %
Dating
  27204
  27337
  18789
  19452
  7207
  6861
  1208
  1024
  69.07 %
  71.16 %
  26.49 %
  25.10 %
  4.44 %
  3.75 %
Other
  26558
  26960
  20410
  21172
  5169
  4892
  979
  896
  76.85 %
  78.53 %
  19.46 %
  18.15 %
  3.69 %
  3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35367
  35602
  25194
  26019
  8719
  8320
  1454
  1263
  71.24 %
  73.08 %
  24.65 %
  23.37 %
  4.11 %
  3.55 %
Outlook Mail
  35050
  35155
  25176
  25883
  8378
  7943
  1496
  1329
  71.83 %
  73.63 %
  23.90 %
  22.59 %
  4.27 %
  3.78 %
Yahoo Mail
  35170
  35661
  26085
  27232
  7682
  7244
  1403
  1185
  74.17 %
  76.36 %
  21.84 %
  20.31 %
  3.99 %
  3.32 %
AOL Mail
  34331
  35448
  25495
  26996
  7407
  7188
  1429
  1264
  74.26 %
  76.16 %
  21.58 %
  20.28 %
  4.16 %
  3.57 %
Mail.com
  35388
  35029
  26703
  27112
  7341
  6737
  1344
  1180
  75.46 %
  77.40 %
  20.74 %
  19.23 %
  3.80 %
  3.37 %
Yandex Mail
  35397
  34703
  25723
  25978
  8204
  7467
  1470
  1258
  72.67 %
  74.86 %
  23.18 %
  21.52 %
  4.15 %
  3.63 %
GMX Mail
  34923
  34961
  26124
  26973
  7477
  6900
  1322
  1088
  74.80 %
  77.15 %
  21.41 %
  19.74 %
  3.79 %
  3.11 %
Zoho Mail
  35399
  34930
  27032
  27378
  7141
  6496
  1226
  1056
  76.36 %
  78.38 %
  20.17 %
  18.60 %
  3.46 %
  3.02 %
ProtonMail
  35585
  35924
  27053
  28092
  7259
  6778
  1273
  1054
  76.02 %
  78.20 %
  20.40 %
  18.87 %
  3.58 %
  2.93 %
Custom Mail
  35676
  34962
  27650
  27809
  6772
  6121
  1254
  1032
  77.50 %
  79.54 %
  18.98 %
  17.51 %
  3.51 %
  2.95 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.