Benchmark Email and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 222.504	159.455 159.064	56.164 55.382	8.235 8.058

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 71.49 %	25.09 % 24.89 %	3.68 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 17119	12737 12815	3697 3708	621 596	74.68 % 74.86 %	21.68 % 21.66 %	3.64 % 3.48 %
Elektronics	17571 17049	12507 12295	4432 4185	632 569	71.18 % 72.12 %	25.22 % 24.55 %	3.60 % 3.34 %
Entertainment	16807 17093	11987 12210	4200 4250	620 633	71.32 % 71.43 %	24.99 % 24.86 %	3.69 % 3.70 %
Cosmetics & Beauty	17088 17116	12135 12221	4316 4278	637 617	71.01 % 71.40 %	25.26 % 24.99 %	3.73 % 3.60 %
Food & Drink	17317 17030	12957 12814	3768 3661	592 555	74.82 % 75.24 %	21.76 % 21.50 %	3.42 % 3.26 %
Home & Garden	17277 17204	12973 12862	3734 3735	570 607	75.09 % 74.76 %	21.61 % 21.71 %	3.30 % 3.53 %
Finance	17224 17433	11543 11748	5008 5043	673 642	67.02 % 67.39 %	29.08 % 28.93 %	3.91 % 3.68 %
Health	17938 16849	12136 11471	5119 4753	683 625	67.66 % 68.08 %	28.54 % 28.21 %	3.81 % 3.71 %
Pets	17211 17488	12765 12966	3848 3913	598 609	74.17 % 74.14 %	22.36 % 22.38 %	3.47 % 3.48 %
Sport & Fitness	16731 17527	11847 12370	4267 4523	617 634	70.81 % 70.58 %	25.50 % 25.81 %	3.69 % 3.62 %
Job & Career	17395 16697	12084 11741	4582 4279	729 677	69.47 % 70.32 %	26.34 % 25.63 %	4.19 % 4.05 %
Dating	17000 17103	11032 11050	5334 5362	634 691	64.89 % 64.61 %	31.38 % 31.35 %	3.73 % 4.04 %
Other	17240 16796	12752 12501	3859 3692	629 603	73.97 % 74.43 %	22.38 % 21.98 %	3.65 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 22347	15039 15117	6336 6379	879 851	67.58 % 67.65 %	28.47 % 28.55 %	3.95 % 3.81 %
Outlook Mail	22861 22086	15532 15144	6428 6063	901 879	67.94 % 68.57 %	28.12 % 27.45 %	3.94 % 3.98 %
Yahoo Mail	22213 22016	15919 15744	5468 5462	826 810	71.67 % 71.51 %	24.62 % 24.81 %	3.72 % 3.68 %
AOL Mail	22384 21163	15966 15175	5571 5177	847 811	71.33 % 71.71 %	24.89 % 24.46 %	3.78 % 3.83 %
Mail.com	22577 22359	16397 16295	5382 5265	798 799	72.63 % 72.88 %	23.84 % 23.55 %	3.53 % 3.57 %
Yandex Mail	22428 22480	15655 15739	5913 5900	860 841	69.80 % 70.01 %	26.36 % 26.25 %	3.83 % 3.74 %
GMX Mail	22479 22170	15986 15784	5728 5569	765 817	71.12 % 71.20 %	25.48 % 25.12 %	3.40 % 3.69 %
Zoho Mail	22248 22678	16286 16694	5165 5235	797 749	73.20 % 73.61 %	23.22 % 23.08 %	3.58 % 3.30 %
ProtonMail	22179 22509	16075 16344	5319 5398	785 767	72.48 % 72.61 %	23.98 % 23.98 %	3.54 % 3.41 %
Custom Mail	22231 22696	16600 17028	4854 4934	777 734	74.67 % 75.03 %	21.83 % 21.74 %	3.50 % 3.23 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.