Benchmark Email and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.980 256.875	186.947 186.356	61.386 60.968	9.647 9.551

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.47 % 72.55 %	23.79 % 23.73 %	3.74 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19661 19809	14898 15013	4047 4091	716 705	75.77 % 75.79 %	20.58 % 20.65 %	3.64 % 3.56 %
Elektronics	20155 19726	14605 14458	4806 4590	744 678	72.46 % 73.29 %	23.85 % 23.27 %	3.69 % 3.44 %
Entertainment	19395 19763	14078 14330	4603 4686	714 747	72.59 % 72.51 %	23.73 % 23.71 %	3.68 % 3.78 %
Cosmetics & Beauty	19726 19763	14271 14333	4715 4715	740 715	72.35 % 72.52 %	23.90 % 23.86 %	3.75 % 3.62 %
Food & Drink	19921 19661	15125 14974	4113 4037	683 650	75.92 % 76.16 %	20.65 % 20.53 %	3.43 % 3.31 %
Home & Garden	19896 19844	15156 15011	4079 4115	661 718	76.18 % 75.65 %	20.50 % 20.74 %	3.32 % 3.62 %
Finance	19874 20095	13613 13783	5467 5530	794 782	68.50 % 68.59 %	27.51 % 27.52 %	4.00 % 3.89 %
Health	20613 19346	14249 13404	5561 5187	803 755	69.13 % 69.29 %	26.98 % 26.81 %	3.90 % 3.90 %
Pets	19822 20175	14900 15145	4222 4323	700 707	75.17 % 75.07 %	21.30 % 21.43 %	3.53 % 3.50 %
Sport & Fitness	19341 20196	13906 14447	4696 4990	739 759	71.90 % 71.53 %	24.28 % 24.71 %	3.82 % 3.76 %
Job & Career	20070 19347	14151 13782	5047 4767	872 798	70.51 % 71.24 %	25.15 % 24.64 %	4.34 % 4.12 %
Dating	19644 19772	13100 13095	5796 5851	748 826	66.69 % 66.23 %	29.51 % 29.59 %	3.81 % 4.18 %
Other	19862 19378	14895 14581	4234 4086	733 711	74.99 % 75.25 %	21.32 % 21.09 %	3.69 % 3.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25571 25627	17617 17657	6903 6971	1051 999	68.89 % 68.90 %	27.00 % 27.20 %	4.11 % 3.90 %
Outlook Mail	26101 25456	18085 17764	6974 6671	1042 1021	69.29 % 69.78 %	26.72 % 26.21 %	3.99 % 4.01 %
Yahoo Mail	25656 25489	18665 18456	6017 6053	974 980	72.75 % 72.41 %	23.45 % 23.75 %	3.80 % 3.84 %
AOL Mail	25886 24723	18769 17976	6132 5787	985 960	72.51 % 72.71 %	23.69 % 23.41 %	3.81 % 3.88 %
Mail.com	26061 25808	19221 19041	5905 5818	935 949	73.75 % 73.78 %	22.66 % 22.54 %	3.59 % 3.68 %
Yandex Mail	25829 25870	18307 18367	6495 6501	1027 1002	70.88 % 71.00 %	25.15 % 25.13 %	3.98 % 3.87 %
GMX Mail	25960 25608	18842 18544	6224 6088	894 976	72.58 % 72.41 %	23.98 % 23.77 %	3.44 % 3.81 %
Zoho Mail	25631 25985	19048 19377	5641 5734	942 874	74.32 % 74.57 %	22.01 % 22.07 %	3.68 % 3.36 %
ProtonMail	25675 26071	18989 19253	5785 5904	901 914	73.96 % 73.85 %	22.53 % 22.65 %	3.51 % 3.51 %
Custom Mail	25610 26238	19404 19921	5310 5441	896 876	75.77 % 75.92 %	20.73 % 20.74 %	3.50 % 3.34 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.