Benchmark Email and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.420 181.495	125.836 126.500	49.997 48.726	6.587 6.269

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
68.98 % 69.70 %	27.41 % 26.85 %	3.61 % 3.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13988 13996	10194 10272	3298 3263	496 461	72.88 % 73.39 %	23.58 % 23.31 %	3.55 % 3.29 %
Elektronics	14434 13880	9931 9735	3989 3690	514 455	68.80 % 70.14 %	27.64 % 26.59 %	3.56 % 3.28 %
Entertainment	13591 13894	9379 9671	3723 3728	489 495	69.01 % 69.61 %	27.39 % 26.83 %	3.60 % 3.56 %
Cosmetics & Beauty	13994 13963	9645 9709	3856 3765	493 489	68.92 % 69.53 %	27.55 % 26.96 %	3.52 % 3.50 %
Food & Drink	14149 13809	10303 10170	3358 3203	488 436	72.82 % 73.65 %	23.73 % 23.20 %	3.45 % 3.16 %
Home & Garden	14010 14061	10240 10299	3311 3284	459 478	73.09 % 73.25 %	23.63 % 23.36 %	3.28 % 3.40 %
Finance	14093 14354	9072 9377	4480 4484	541 493	64.37 % 65.33 %	31.79 % 31.24 %	3.84 % 3.43 %
Health	14682 13872	9546 9147	4600 4238	536 487	65.02 % 65.94 %	31.33 % 30.55 %	3.65 % 3.51 %
Pets	13996 14316	10100 10422	3399 3426	497 468	72.16 % 72.80 %	24.29 % 23.93 %	3.55 % 3.27 %
Sport & Fitness	13521 14258	9253 9801	3761 3945	507 512	68.43 % 68.74 %	27.82 % 27.67 %	3.75 % 3.59 %
Job & Career	14175 13432	9566 9234	4037 3685	572 513	67.49 % 68.75 %	28.48 % 27.43 %	4.04 % 3.82 %
Dating	13690 13955	8426 8645	4766 4789	498 521	61.55 % 61.95 %	34.81 % 34.32 %	3.64 % 3.73 %
Other	14097 13705	10181 10018	3419 3226	497 461	72.22 % 73.10 %	24.25 % 23.54 %	3.53 % 3.36 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	17990 18205	11673 11930	5628 5635	689 640	64.89 % 65.53 %	31.28 % 30.95 %	3.83 % 3.52 %
Outlook Mail	18794 17933	12314 11950	5752 5323	728 660	65.52 % 66.64 %	30.61 % 29.68 %	3.87 % 3.68 %
Yahoo Mail	18090 18014	12614 12599	4829 4783	647 632	69.73 % 69.94 %	26.69 % 26.55 %	3.58 % 3.51 %
AOL Mail	18316 17061	12726 11958	4927 4482	663 621	69.48 % 70.09 %	26.90 % 26.27 %	3.62 % 3.64 %
Mail.com	18409 18217	12987 12996	4771 4599	651 622	70.55 % 71.34 %	25.92 % 25.25 %	3.54 % 3.41 %
Yandex Mail	18280 18388	12386 12588	5220 5160	674 640	67.76 % 68.46 %	28.56 % 28.06 %	3.69 % 3.48 %
GMX Mail	18371 18163	12571 12553	5174 4968	626 642	68.43 % 69.11 %	28.16 % 27.35 %	3.41 % 3.53 %
Zoho Mail	18098 18418	12855 13221	4601 4593	642 604	71.03 % 71.78 %	25.42 % 24.94 %	3.55 % 3.28 %
ProtonMail	18012 18464	12599 13025	4778 4823	635 616	69.95 % 70.54 %	26.53 % 26.12 %	3.53 % 3.34 %
Custom Mail	18060 18632	13111 13680	4317 4360	632 592	72.60 % 73.42 %	23.90 % 23.40 %	3.50 % 3.18 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.