Benchmark Email and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.514 113.062	71.003 72.133	39.714 37.636	3.797 3.293

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.00 % 63.80 %	34.68 % 33.29 %	3.32 % 2.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8613 8753	5735 5982	2587 2521	291 250	66.59 % 68.34 %	30.04 % 28.80 %	3.38 % 2.86 %
Elektronics	9286 8705	5718 5552	3257 2901	311 252	61.58 % 63.78 %	35.07 % 33.33 %	3.35 % 2.89 %
Entertainment	8306 8530	5116 5426	2925 2855	265 249	61.59 % 63.61 %	35.22 % 33.47 %	3.19 % 2.92 %
Cosmetics & Beauty	8745 8734	5405 5562	3050 2914	290 258	61.81 % 63.68 %	34.88 % 33.36 %	3.32 % 2.95 %
Food & Drink	8906 8590	5948 5879	2663 2461	295 250	66.79 % 68.44 %	29.90 % 28.65 %	3.31 % 2.91 %
Home & Garden	8832 8779	5910 5989	2629 2527	293 263	66.92 % 68.22 %	29.77 % 28.78 %	3.32 % 3.00 %
Finance	9006 9146	5104 5347	3607 3529	295 270	56.67 % 58.46 %	40.05 % 38.59 %	3.28 % 2.95 %
Health	9256 8565	5239 5004	3715 3317	302 244	56.60 % 58.42 %	40.14 % 38.73 %	3.26 % 2.85 %
Pets	8877 9057	5908 6168	2673 2620	296 269	66.55 % 68.10 %	30.11 % 28.93 %	3.33 % 2.97 %
Sport & Fitness	8327 8971	5127 5674	2924 3032	276 265	61.57 % 63.25 %	35.11 % 33.80 %	3.31 % 2.95 %
Job & Career	9027 8034	5562 5112	3155 2698	310 224	61.62 % 63.63 %	34.95 % 33.58 %	3.43 % 2.79 %
Dating	8500 8635	4360 4568	3865 3816	275 251	51.29 % 52.90 %	45.47 % 44.19 %	3.24 % 2.91 %
Other	8833 8563	5871 5870	2664 2445	298 248	66.47 % 68.55 %	30.16 % 28.55 %	3.37 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11065 11220	6228 6515	4464 4378	373 327	56.29 % 58.07 %	40.34 % 39.02 %	3.37 % 2.91 %
Outlook Mail	11924 11157	6929 6719	4595 4108	400 330	58.11 % 60.22 %	38.54 % 36.82 %	3.35 % 2.96 %
Yahoo Mail	11252 11362	7147 7389	3736 3640	369 333	63.52 % 65.03 %	33.20 % 32.04 %	3.28 % 2.93 %
AOL Mail	11470 10507	7274 6823	3827 3385	369 299	63.42 % 64.94 %	33.37 % 32.22 %	3.22 % 2.85 %
Mail.com	11602 11423	7446 7577	3765 3512	391 334	64.18 % 66.33 %	32.45 % 30.74 %	3.37 % 2.92 %
Yandex Mail	11517 11527	7058 7268	4078 3922	381 337	61.28 % 63.05 %	35.41 % 34.02 %	3.31 % 2.92 %
GMX Mail	11706 11153	7059 6920	4256 3905	391 328	60.30 % 62.05 %	36.36 % 35.01 %	3.34 % 2.94 %
Zoho Mail	11424 11473	7364 7587	3685 3556	375 330	64.46 % 66.13 %	32.26 % 30.99 %	3.28 % 2.88 %
ProtonMail	11383 11572	7110 7384	3893 3849	380 339	62.46 % 63.81 %	34.20 % 33.26 %	3.34 % 2.93 %
Custom Mail	11171 11668	7388 7951	3415 3381	368 336	66.14 % 68.14 %	30.57 % 28.98 %	3.29 % 2.88 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.