Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.251 40.838	294.842 28.449	83.028 11.943	15.381 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.98 % 69.66 %	21.11 % 29.24 %	3.91 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30289 3108	23603 2310	5572 763	1114 35	77.93 % 74.32 %	18.40 % 24.55 %	3.68 % 1.13 %
Elektronics	29996 3168	22720 2203	6168 930	1108 35	75.74 % 69.54 %	20.56 % 29.36 %	3.69 % 1.10 %
Entertainment	30230 3097	22614 2149	6388 920	1228 28	74.81 % 69.39 %	21.13 % 29.71 %	4.06 % 0.90 %
Cosmetics & Beauty	30328 3104	22712 2138	6431 928	1185 38	74.89 % 68.88 %	21.20 % 29.90 %	3.91 % 1.22 %
Food & Drink	30285 2988	23689 2221	5542 729	1054 38	78.22 % 74.33 %	18.30 % 24.40 %	3.48 % 1.27 %
Home & Garden	30279 3198	23551 2374	5605 790	1123 34	77.78 % 74.23 %	18.51 % 24.70 %	3.71 % 1.06 %
Finance	30621 3213	21898 2065	7449 1111	1274 37	71.51 % 64.27 %	24.33 % 34.58 %	4.16 % 1.15 %
Health	29732 3194	21527 2052	6991 1109	1214 33	72.40 % 64.25 %	23.51 % 34.72 %	4.08 % 1.03 %
Pets	30751 3075	23678 2277	5932 768	1141 30	77.00 % 74.05 %	19.29 % 24.98 %	3.71 % 0.98 %
Sport & Fitness	30640 3244	22601 2247	6805 961	1234 36	73.76 % 69.27 %	22.21 % 29.62 %	4.03 % 1.11 %
Job & Career	29852 3038	21926 2106	6672 898	1254 34	73.45 % 69.32 %	22.35 % 29.56 %	4.20 % 1.12 %
Dating	30489 3120	21335 1854	7809 1226	1345 40	69.98 % 59.42 %	25.61 % 39.29 %	4.41 % 1.28 %
Other	29759 3291	22988 2453	5664 810	1107 28	77.25 % 74.54 %	19.03 % 24.61 %	3.72 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39403 3918	28327 2512	9442 1366	1634 40	71.89 % 64.11 %	23.96 % 34.86 %	4.15 % 1.02 %
Outlook Mail	39123 4078	28321 2660	9106 1375	1696 43	72.39 % 65.23 %	23.28 % 33.72 %	4.34 % 1.05 %
Yahoo Mail	39263 4200	29312 2966	8378 1187	1573 47	74.66 % 70.62 %	21.34 % 28.26 %	4.01 % 1.12 %
AOL Mail	38346 4366	28638 3106	8094 1213	1614 47	74.68 % 71.14 %	21.11 % 27.78 %	4.21 % 1.08 %
Mail.com	39548 4218	30015 3033	8010 1137	1523 48	75.90 % 71.91 %	20.25 % 26.96 %	3.85 % 1.14 %
Yandex Mail	39615 4051	28986 2782	8965 1223	1664 46	73.17 % 68.67 %	22.63 % 30.19 %	4.20 % 1.14 %
GMX Mail	39002 4002	29463 2712	8081 1243	1458 47	75.54 % 67.77 %	20.72 % 31.06 %	3.74 % 1.17 %
Zoho Mail	39547 3898	30387 2817	7757 1038	1403 43	76.84 % 72.27 %	19.61 % 26.63 %	3.55 % 1.10 %
ProtonMail	39681 3953	30410 2797	7848 1112	1423 44	76.64 % 70.76 %	19.78 % 28.13 %	3.59 % 1.11 %
Custom Mail	39723 4154	30983 3064	7347 1049	1393 41	78.00 % 73.76 %	18.50 % 25.25 %	3.51 % 0.99 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.