Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.367 40.838	301.987 28.449	84.582 11.943	15.798 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.05 % 69.66 %	21.02 % 29.24 %	3.93 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30976 3108	24160 2310	5678 763	1138 35	78.00 % 74.32 %	18.33 % 24.55 %	3.67 % 1.13 %
Elektronics	30708 3168	23290 2203	6280 930	1138 35	75.84 % 69.54 %	20.45 % 29.36 %	3.71 % 1.10 %
Entertainment	30913 3097	23150 2149	6503 920	1260 28	74.89 % 69.39 %	21.04 % 29.71 %	4.08 % 0.90 %
Cosmetics & Beauty	30980 3104	23228 2138	6542 928	1210 38	74.98 % 68.88 %	21.12 % 29.90 %	3.91 % 1.22 %
Food & Drink	30988 2988	24258 2221	5647 729	1083 38	78.28 % 74.33 %	18.22 % 24.40 %	3.49 % 1.27 %
Home & Garden	30946 3198	24077 2374	5710 790	1159 34	77.80 % 74.23 %	18.45 % 24.70 %	3.75 % 1.06 %
Finance	31323 3213	22433 2065	7585 1111	1305 37	71.62 % 64.27 %	24.22 % 34.58 %	4.17 % 1.15 %
Health	30494 3194	22117 2052	7128 1109	1249 33	72.53 % 64.25 %	23.38 % 34.72 %	4.10 % 1.03 %
Pets	31453 3075	24236 2277	6044 768	1173 30	77.05 % 74.05 %	19.22 % 24.98 %	3.73 % 0.98 %
Sport & Fitness	31287 3244	23098 2247	6922 961	1267 36	73.83 % 69.27 %	22.12 % 29.62 %	4.05 % 1.11 %
Job & Career	30585 3038	22476 2106	6813 898	1296 34	73.49 % 69.32 %	22.28 % 29.56 %	4.24 % 1.12 %
Dating	31242 3120	21915 1854	7953 1226	1374 40	70.15 % 59.42 %	25.46 % 39.29 %	4.40 % 1.28 %
Other	30472 3291	23549 2453	5777 810	1146 28	77.28 % 74.54 %	18.96 % 24.61 %	3.76 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40118 3918	28861 2512	9595 1366	1662 40	71.94 % 64.11 %	23.92 % 34.86 %	4.14 % 1.02 %
Outlook Mail	39859 4078	28875 2660	9246 1375	1738 43	72.44 % 65.23 %	23.20 % 33.72 %	4.36 % 1.05 %
Yahoo Mail	39996 4200	29886 2966	8505 1187	1605 47	74.72 % 70.62 %	21.26 % 28.26 %	4.01 % 1.12 %
AOL Mail	39056 4366	29184 3106	8220 1213	1652 47	74.72 % 71.14 %	21.05 % 27.78 %	4.23 % 1.08 %
Mail.com	40259 4218	30571 3033	8129 1137	1559 48	75.94 % 71.91 %	20.19 % 26.96 %	3.87 % 1.14 %
Yandex Mail	40334 4051	29556 2782	9093 1223	1685 46	73.28 % 68.67 %	22.54 % 30.19 %	4.18 % 1.14 %
GMX Mail	39713 4002	30042 2712	8191 1243	1480 47	75.65 % 67.77 %	20.63 % 31.06 %	3.73 % 1.17 %
Zoho Mail	40186 3898	30900 2817	7856 1038	1430 43	76.89 % 72.27 %	19.55 % 26.63 %	3.56 % 1.10 %
ProtonMail	40393 3953	30993 2797	7951 1112	1449 44	76.73 % 70.76 %	19.68 % 28.13 %	3.59 % 1.11 %
Custom Mail	40422 4154	31547 3064	7450 1049	1425 41	78.04 % 73.76 %	18.43 % 25.25 %	3.53 % 0.99 %
iCloud Mail	655	478	136	41	72.98 % %	20.76 % %	6.26 % %
Tuta	683	537	107	39	78.62 % %	15.67 % %	5.71 % %
Juno.com	693	557	103	33	80.38 % %	14.86 % %	4.76 % %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.