Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.062 40.838	72.133 28.449	37.636 11.943	3.293 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Constant Contact in this comparison.

Inbox Rate	Spam Rate	Lost Rate
63.80 % 69.66 %	33.29 % 29.24 %	2.91 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8753 3108	5982 2310	2521 763	250 35	68.34 % 74.32 %	28.80 % 24.55 %	2.86 % 1.13 %
Elektronics	8705 3168	5552 2203	2901 930	252 35	63.78 % 69.54 %	33.33 % 29.36 %	2.89 % 1.10 %
Entertainment	8530 3097	5426 2149	2855 920	249 28	63.61 % 69.39 %	33.47 % 29.71 %	2.92 % 0.90 %
Cosmetics & Beauty	8734 3104	5562 2138	2914 928	258 38	63.68 % 68.88 %	33.36 % 29.90 %	2.95 % 1.22 %
Food & Drink	8590 2988	5879 2221	2461 729	250 38	68.44 % 74.33 %	28.65 % 24.40 %	2.91 % 1.27 %
Home & Garden	8779 3198	5989 2374	2527 790	263 34	68.22 % 74.23 %	28.78 % 24.70 %	3.00 % 1.06 %
Finance	9146 3213	5347 2065	3529 1111	270 37	58.46 % 64.27 %	38.59 % 34.58 %	2.95 % 1.15 %
Health	8565 3194	5004 2052	3317 1109	244 33	58.42 % 64.25 %	38.73 % 34.72 %	2.85 % 1.03 %
Pets	9057 3075	6168 2277	2620 768	269 30	68.10 % 74.05 %	28.93 % 24.98 %	2.97 % 0.98 %
Sport & Fitness	8971 3244	5674 2247	3032 961	265 36	63.25 % 69.27 %	33.80 % 29.62 %	2.95 % 1.11 %
Job & Career	8034 3038	5112 2106	2698 898	224 34	63.63 % 69.32 %	33.58 % 29.56 %	2.79 % 1.12 %
Dating	8635 3120	4568 1854	3816 1226	251 40	52.90 % 59.42 %	44.19 % 39.29 %	2.91 % 1.28 %
Other	8563 3291	5870 2453	2445 810	248 28	68.55 % 74.54 %	28.55 % 24.61 %	2.90 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11220 3918	6515 2512	4378 1366	327 40	58.07 % 64.11 %	39.02 % 34.86 %	2.91 % 1.02 %
Outlook Mail	11157 4078	6719 2660	4108 1375	330 43	60.22 % 65.23 %	36.82 % 33.72 %	2.96 % 1.05 %
Yahoo Mail	11362 4200	7389 2966	3640 1187	333 47	65.03 % 70.62 %	32.04 % 28.26 %	2.93 % 1.12 %
AOL Mail	10507 4366	6823 3106	3385 1213	299 47	64.94 % 71.14 %	32.22 % 27.78 %	2.85 % 1.08 %
Mail.com	11423 4218	7577 3033	3512 1137	334 48	66.33 % 71.91 %	30.74 % 26.96 %	2.92 % 1.14 %
Yandex Mail	11527 4051	7268 2782	3922 1223	337 46	63.05 % 68.67 %	34.02 % 30.19 %	2.92 % 1.14 %
GMX Mail	11153 4002	6920 2712	3905 1243	328 47	62.05 % 67.77 %	35.01 % 31.06 %	2.94 % 1.17 %
Zoho Mail	11473 3898	7587 2817	3556 1038	330 43	66.13 % 72.27 %	30.99 % 26.63 %	2.88 % 1.10 %
ProtonMail	11572 3953	7384 2797	3849 1112	339 44	63.81 % 70.76 %	33.26 % 28.13 %	2.93 % 1.11 %
Custom Mail	11668 4154	7951 3064	3381 1049	336 41	68.14 % 73.76 %	28.98 % 25.25 %	2.88 % 0.99 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.