Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.483 40.838	412.262 28.449	107.687 11.943	21.069 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.28 % 69.66 %	19.92 % 29.24 %	3.90 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41392 3108	32657 2310	7282 763	1516 35	78.90 % 74.32 %	17.59 % 24.55 %	3.66 % 1.13 %
Elektronics	41334 3168	31860 2203	7982 930	1525 35	77.08 % 69.54 %	19.31 % 29.36 %	3.69 % 1.10 %
Entertainment	41622 3097	31703 2149	8295 920	1627 28	76.17 % 69.39 %	19.93 % 29.71 %	3.91 % 0.90 %
Cosmetics & Beauty	41603 3104	31719 2138	8337 928	1612 38	76.24 % 68.88 %	20.04 % 29.90 %	3.87 % 1.22 %
Food & Drink	41617 2988	32927 2221	7308 729	1447 38	79.12 % 74.33 %	17.56 % 24.40 %	3.48 % 1.27 %
Home & Garden	41806 3198	32922 2374	7393 790	1550 34	78.75 % 74.23 %	17.68 % 24.70 %	3.71 % 1.06 %
Finance	41990 3213	30775 2065	9514 1111	1751 37	73.29 % 64.27 %	22.66 % 34.58 %	4.17 % 1.15 %
Health	41038 3194	30441 2052	8947 1109	1675 33	74.18 % 64.25 %	21.80 % 34.72 %	4.08 % 1.03 %
Pets	42146 3075	32859 2277	7759 768	1559 30	77.96 % 74.05 %	18.41 % 24.98 %	3.70 % 0.98 %
Sport & Fitness	41859 3244	31437 2247	8771 961	1692 36	75.10 % 69.27 %	20.95 % 29.62 %	4.04 % 1.11 %
Job & Career	41297 3038	30826 2106	8756 898	1760 34	74.64 % 69.32 %	21.20 % 29.56 %	4.26 % 1.12 %
Dating	41795 3120	30105 1854	9894 1226	1829 40	72.03 % 59.42 %	23.67 % 39.29 %	4.38 % 1.28 %
Other	40984 3291	32031 2453	7449 810	1526 28	78.15 % 74.54 %	18.18 % 24.61 %	3.72 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50783 3918	36942 2512	11716 1366	2164 40	72.74 % 64.11 %	23.07 % 34.86 %	4.26 % 1.02 %
Outlook Mail	50592 4078	37299 2660	11167 1375	2163 43	73.73 % 65.23 %	22.07 % 33.72 %	4.28 % 1.05 %
Yahoo Mail	50611 4200	38304 2966	10344 1187	2014 47	75.68 % 70.62 %	20.44 % 28.26 %	3.98 % 1.12 %
AOL Mail	49605 4366	37561 3106	10008 1213	2072 47	75.72 % 71.14 %	20.18 % 27.78 %	4.18 % 1.08 %
Mail.com	51145 4218	39324 3033	9909 1137	1950 48	76.89 % 71.91 %	19.37 % 26.96 %	3.81 % 1.14 %
Yandex Mail	51255 4051	38151 2782	11062 1223	2129 46	74.43 % 68.67 %	21.58 % 30.19 %	4.15 % 1.14 %
GMX Mail	50233 4002	38550 2712	9835 1243	1862 47	76.74 % 67.77 %	19.58 % 31.06 %	3.71 % 1.17 %
Zoho Mail	50707 3898	39469 2817	9484 1038	1801 43	77.84 % 72.27 %	18.70 % 26.63 %	3.55 % 1.10 %
ProtonMail	50988 3953	39687 2797	9564 1112	1803 44	77.84 % 70.76 %	18.76 % 28.13 %	3.54 % 1.11 %
Custom Mail	50909 4154	40142 3064	9036 1049	1784 41	78.85 % 73.76 %	17.75 % 25.25 %	3.50 % 0.99 %
iCloud Mail	11115	8481	2148	533	76.30 % %	19.33 % %	4.80 % %
Tuta	11128	9001	1722	420	80.89 % %	15.47 % %	3.77 % %
Juno.com	11412	9351	1692	374	81.94 % %	14.83 % %	3.28 % %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.