Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.103 40.838	207.990 28.449	65.358 11.943	10.755 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.21 % 69.66 %	23.01 % 29.24 %	3.79 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21905 3108	16717 2310	4388 763	800 35	76.32 % 74.32 %	20.03 % 24.55 %	3.65 % 1.13 %
Elektronics	21779 3168	16112 2203	4901 930	766 35	73.98 % 69.54 %	22.50 % 29.36 %	3.52 % 1.10 %
Entertainment	21847 3097	15974 2149	5030 920	843 28	73.12 % 69.39 %	23.02 % 29.71 %	3.86 % 0.90 %
Cosmetics & Beauty	21971 3104	16075 2138	5069 928	827 38	73.16 % 68.88 %	23.07 % 29.90 %	3.76 % 1.22 %
Food & Drink	21834 2988	16764 2221	4339 729	731 38	76.78 % 74.33 %	19.87 % 24.40 %	3.35 % 1.27 %
Home & Garden	21885 3198	16684 2374	4409 790	792 34	76.23 % 74.23 %	20.15 % 24.70 %	3.62 % 1.06 %
Finance	22159 3213	15375 2065	5904 1111	880 37	69.38 % 64.27 %	26.64 % 34.58 %	3.97 % 1.15 %
Health	21421 3194	15024 2052	5549 1109	848 33	70.14 % 64.25 %	25.90 % 34.72 %	3.96 % 1.03 %
Pets	22305 3075	16864 2277	4652 768	789 30	75.61 % 74.05 %	20.86 % 24.98 %	3.54 % 0.98 %
Sport & Fitness	22305 3244	16099 2247	5350 961	856 36	72.18 % 69.27 %	23.99 % 29.62 %	3.84 % 1.11 %
Job & Career	21471 3038	15425 2106	5152 898	894 34	71.84 % 69.32 %	24.00 % 29.56 %	4.16 % 1.12 %
Dating	21809 3120	14647 1854	6226 1226	936 40	67.16 % 59.42 %	28.55 % 39.29 %	4.29 % 1.28 %
Other	21412 3291	16230 2453	4389 810	793 28	75.80 % 74.54 %	20.50 % 24.61 %	3.70 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28422 3918	19816 2512	7476 1366	1130 40	69.72 % 64.11 %	26.30 % 34.86 %	3.98 % 1.02 %
Outlook Mail	28245 4078	19915 2660	7164 1375	1166 43	70.51 % 65.23 %	25.36 % 33.72 %	4.13 % 1.05 %
Yahoo Mail	28196 4200	20595 2966	6506 1187	1095 47	73.04 % 70.62 %	23.07 % 28.26 %	3.88 % 1.12 %
AOL Mail	27441 4366	20097 3106	6243 1213	1101 47	73.24 % 71.14 %	22.75 % 27.78 %	4.01 % 1.08 %
Mail.com	28523 4218	21212 3033	6255 1137	1056 48	74.37 % 71.91 %	21.93 % 26.96 %	3.70 % 1.14 %
Yandex Mail	28657 4051	20509 2782	6998 1223	1150 46	71.57 % 68.67 %	24.42 % 30.19 %	4.01 % 1.14 %
GMX Mail	28229 4002	20673 2712	6475 1243	1081 47	73.23 % 67.77 %	22.94 % 31.06 %	3.83 % 1.17 %
Zoho Mail	28649 3898	21542 2817	6131 1038	976 43	75.19 % 72.27 %	21.40 % 26.63 %	3.41 % 1.10 %
ProtonMail	28802 3953	21497 2797	6287 1112	1018 44	74.64 % 70.76 %	21.83 % 28.13 %	3.53 % 1.11 %
Custom Mail	28939 4154	22134 3064	5823 1049	982 41	76.49 % 73.76 %	20.12 % 25.25 %	3.39 % 0.99 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.