Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.504 40.838	159.064 28.449	55.382 11.943	8.058 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.49 % 69.66 %	24.89 % 29.24 %	3.62 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17119 3108	12815 2310	3708 763	596 35	74.86 % 74.32 %	21.66 % 24.55 %	3.48 % 1.13 %
Elektronics	17049 3168	12295 2203	4185 930	569 35	72.12 % 69.54 %	24.55 % 29.36 %	3.34 % 1.10 %
Entertainment	17093 3097	12210 2149	4250 920	633 28	71.43 % 69.39 %	24.86 % 29.71 %	3.70 % 0.90 %
Cosmetics & Beauty	17116 3104	12221 2138	4278 928	617 38	71.40 % 68.88 %	24.99 % 29.90 %	3.60 % 1.22 %
Food & Drink	17030 2988	12814 2221	3661 729	555 38	75.24 % 74.33 %	21.50 % 24.40 %	3.26 % 1.27 %
Home & Garden	17204 3198	12862 2374	3735 790	607 34	74.76 % 74.23 %	21.71 % 24.70 %	3.53 % 1.06 %
Finance	17433 3213	11748 2065	5043 1111	642 37	67.39 % 64.27 %	28.93 % 34.58 %	3.68 % 1.15 %
Health	16849 3194	11471 2052	4753 1109	625 33	68.08 % 64.25 %	28.21 % 34.72 %	3.71 % 1.03 %
Pets	17488 3075	12966 2277	3913 768	609 30	74.14 % 74.05 %	22.38 % 24.98 %	3.48 % 0.98 %
Sport & Fitness	17527 3244	12370 2247	4523 961	634 36	70.58 % 69.27 %	25.81 % 29.62 %	3.62 % 1.11 %
Job & Career	16697 3038	11741 2106	4279 898	677 34	70.32 % 69.32 %	25.63 % 29.56 %	4.05 % 1.12 %
Dating	17103 3120	11050 1854	5362 1226	691 40	64.61 % 59.42 %	31.35 % 39.29 %	4.04 % 1.28 %
Other	16796 3291	12501 2453	3692 810	603 28	74.43 % 74.54 %	21.98 % 24.61 %	3.59 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22347 3918	15117 2512	6379 1366	851 40	67.65 % 64.11 %	28.55 % 34.86 %	3.81 % 1.02 %
Outlook Mail	22086 4078	15144 2660	6063 1375	879 43	68.57 % 65.23 %	27.45 % 33.72 %	3.98 % 1.05 %
Yahoo Mail	22016 4200	15744 2966	5462 1187	810 47	71.51 % 70.62 %	24.81 % 28.26 %	3.68 % 1.12 %
AOL Mail	21163 4366	15175 3106	5177 1213	811 47	71.71 % 71.14 %	24.46 % 27.78 %	3.83 % 1.08 %
Mail.com	22359 4218	16295 3033	5265 1137	799 48	72.88 % 71.91 %	23.55 % 26.96 %	3.57 % 1.14 %
Yandex Mail	22480 4051	15739 2782	5900 1223	841 46	70.01 % 68.67 %	26.25 % 30.19 %	3.74 % 1.14 %
GMX Mail	22170 4002	15784 2712	5569 1243	817 47	71.20 % 67.77 %	25.12 % 31.06 %	3.69 % 1.17 %
Zoho Mail	22678 3898	16694 2817	5235 1038	749 43	73.61 % 72.27 %	23.08 % 26.63 %	3.30 % 1.10 %
ProtonMail	22509 3953	16344 2797	5398 1112	767 44	72.61 % 70.76 %	23.98 % 28.13 %	3.41 % 1.11 %
Custom Mail	22696 4154	17028 3064	4934 1049	734 41	75.03 % 73.76 %	21.74 % 25.25 %	3.23 % 0.99 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.