Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.495 40.838	126.500 28.449	48.726 11.943	6.269 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.70 % 69.66 %	26.85 % 29.24 %	3.45 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13996 3108	10272 2310	3263 763	461 35	73.39 % 74.32 %	23.31 % 24.55 %	3.29 % 1.13 %
Elektronics	13880 3168	9735 2203	3690 930	455 35	70.14 % 69.54 %	26.59 % 29.36 %	3.28 % 1.10 %
Entertainment	13894 3097	9671 2149	3728 920	495 28	69.61 % 69.39 %	26.83 % 29.71 %	3.56 % 0.90 %
Cosmetics & Beauty	13963 3104	9709 2138	3765 928	489 38	69.53 % 68.88 %	26.96 % 29.90 %	3.50 % 1.22 %
Food & Drink	13809 2988	10170 2221	3203 729	436 38	73.65 % 74.33 %	23.20 % 24.40 %	3.16 % 1.27 %
Home & Garden	14061 3198	10299 2374	3284 790	478 34	73.25 % 74.23 %	23.36 % 24.70 %	3.40 % 1.06 %
Finance	14354 3213	9377 2065	4484 1111	493 37	65.33 % 64.27 %	31.24 % 34.58 %	3.43 % 1.15 %
Health	13872 3194	9147 2052	4238 1109	487 33	65.94 % 64.25 %	30.55 % 34.72 %	3.51 % 1.03 %
Pets	14316 3075	10422 2277	3426 768	468 30	72.80 % 74.05 %	23.93 % 24.98 %	3.27 % 0.98 %
Sport & Fitness	14258 3244	9801 2247	3945 961	512 36	68.74 % 69.27 %	27.67 % 29.62 %	3.59 % 1.11 %
Job & Career	13432 3038	9234 2106	3685 898	513 34	68.75 % 69.32 %	27.43 % 29.56 %	3.82 % 1.12 %
Dating	13955 3120	8645 1854	4789 1226	521 40	61.95 % 59.42 %	34.32 % 39.29 %	3.73 % 1.28 %
Other	13705 3291	10018 2453	3226 810	461 28	73.10 % 74.54 %	23.54 % 24.61 %	3.36 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18205 3918	11930 2512	5635 1366	640 40	65.53 % 64.11 %	30.95 % 34.86 %	3.52 % 1.02 %
Outlook Mail	17933 4078	11950 2660	5323 1375	660 43	66.64 % 65.23 %	29.68 % 33.72 %	3.68 % 1.05 %
Yahoo Mail	18014 4200	12599 2966	4783 1187	632 47	69.94 % 70.62 %	26.55 % 28.26 %	3.51 % 1.12 %
AOL Mail	17061 4366	11958 3106	4482 1213	621 47	70.09 % 71.14 %	26.27 % 27.78 %	3.64 % 1.08 %
Mail.com	18217 4218	12996 3033	4599 1137	622 48	71.34 % 71.91 %	25.25 % 26.96 %	3.41 % 1.14 %
Yandex Mail	18388 4051	12588 2782	5160 1223	640 46	68.46 % 68.67 %	28.06 % 30.19 %	3.48 % 1.14 %
GMX Mail	18163 4002	12553 2712	4968 1243	642 47	69.11 % 67.77 %	27.35 % 31.06 %	3.53 % 1.17 %
Zoho Mail	18418 3898	13221 2817	4593 1038	604 43	71.78 % 72.27 %	24.94 % 26.63 %	3.28 % 1.10 %
ProtonMail	18464 3953	13025 2797	4823 1112	616 44	70.54 % 70.76 %	26.12 % 28.13 %	3.34 % 1.11 %
Custom Mail	18632 4154	13680 3064	4360 1049	592 41	73.42 % 73.76 %	23.40 % 25.25 %	3.18 % 0.99 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.