Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
338.454 40.838	251.328 28.449	74.053 11.943	13.073 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.26 % 69.66 %	21.88 % 29.24 %	3.86 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26120 3108	20188 2310	4976 763	956 35	77.29 % 74.32 %	19.05 % 24.55 %	3.66 % 1.13 %
Elektronics	25811 3168	19379 2203	5509 930	923 35	75.08 % 69.54 %	21.34 % 29.36 %	3.58 % 1.10 %
Entertainment	25996 3097	19258 2149	5706 920	1032 28	74.08 % 69.39 %	21.95 % 29.71 %	3.97 % 0.90 %
Cosmetics & Beauty	26106 3104	19378 2138	5727 928	1001 38	74.23 % 68.88 %	21.94 % 29.90 %	3.83 % 1.22 %
Food & Drink	26096 2988	20269 2221	4934 729	893 38	77.67 % 74.33 %	18.91 % 24.40 %	3.42 % 1.27 %
Home & Garden	26027 3198	20084 2374	4993 790	950 34	77.17 % 74.23 %	19.18 % 24.70 %	3.65 % 1.06 %
Finance	26382 3213	18628 2065	6668 1111	1086 37	70.61 % 64.27 %	25.27 % 34.58 %	4.12 % 1.15 %
Health	25636 3194	18318 2052	6274 1109	1044 33	71.45 % 64.25 %	24.47 % 34.72 %	4.07 % 1.03 %
Pets	26496 3075	20254 2277	5284 768	958 30	76.44 % 74.05 %	19.94 % 24.98 %	3.62 % 0.98 %
Sport & Fitness	26499 3244	19375 2247	6070 961	1054 36	73.12 % 69.27 %	22.91 % 29.62 %	3.98 % 1.11 %
Job & Career	25670 3038	18677 2106	5910 898	1083 34	72.76 % 69.32 %	23.02 % 29.56 %	4.22 % 1.12 %
Dating	26094 3120	17943 1854	6995 1226	1156 40	68.76 % 59.42 %	26.81 % 39.29 %	4.43 % 1.28 %
Other	25521 3291	19577 2453	5007 810	937 28	76.71 % 74.54 %	19.62 % 24.61 %	3.67 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33927 3918	24094 2512	8452 1366	1381 40	71.02 % 64.11 %	24.91 % 34.86 %	4.07 % 1.02 %
Outlook Mail	33644 4078	24115 2660	8115 1375	1414 43	71.68 % 65.23 %	24.12 % 33.72 %	4.20 % 1.05 %
Yahoo Mail	33715 4200	24948 2966	7429 1187	1338 47	74.00 % 70.62 %	22.03 % 28.26 %	3.97 % 1.12 %
AOL Mail	32983 4366	24444 3106	7171 1213	1368 47	74.11 % 71.14 %	21.74 % 27.78 %	4.15 % 1.08 %
Mail.com	33979 4218	25591 3033	7110 1137	1278 48	75.31 % 71.91 %	20.92 % 26.96 %	3.76 % 1.14 %
Yandex Mail	34057 4051	24704 2782	7957 1223	1396 46	72.54 % 68.67 %	23.36 % 30.19 %	4.10 % 1.14 %
GMX Mail	33615 4002	25051 2712	7274 1243	1290 47	74.52 % 67.77 %	21.64 % 31.06 %	3.84 % 1.17 %
Zoho Mail	34085 3898	25971 2817	6936 1038	1178 43	76.19 % 72.27 %	20.35 % 26.63 %	3.46 % 1.10 %
ProtonMail	34202 3953	25924 2797	7050 1112	1228 44	75.80 % 70.76 %	20.61 % 28.13 %	3.59 % 1.11 %
Custom Mail	34247 4154	26486 3064	6559 1049	1202 41	77.34 % 73.76 %	19.15 % 25.25 %	3.51 % 0.99 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.