Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.182 40.838	181.068 28.449	59.853 11.943	9.261 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.37 % 69.66 %	23.92 % 29.24 %	3.70 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19283 3108	14589 2310	4014 763	680 35	75.66 % 74.32 %	20.82 % 24.55 %	3.53 % 1.13 %
Elektronics	19220 3168	14043 2203	4512 930	665 35	73.06 % 69.54 %	23.48 % 29.36 %	3.46 % 1.10 %
Entertainment	19265 3097	13930 2149	4601 920	734 28	72.31 % 69.39 %	23.88 % 29.71 %	3.81 % 0.90 %
Cosmetics & Beauty	19268 3104	13938 2138	4632 928	698 38	72.34 % 68.88 %	24.04 % 29.90 %	3.62 % 1.22 %
Food & Drink	19127 2988	14541 2221	3956 729	630 38	76.02 % 74.33 %	20.68 % 24.40 %	3.29 % 1.27 %
Home & Garden	19335 3198	14600 2374	4040 790	695 34	75.51 % 74.23 %	20.89 % 24.70 %	3.59 % 1.06 %
Finance	19581 3213	13401 2065	5433 1111	747 37	68.44 % 64.27 %	27.75 % 34.58 %	3.81 % 1.15 %
Health	18844 3194	13020 2052	5097 1109	727 33	69.09 % 64.25 %	27.05 % 34.72 %	3.86 % 1.03 %
Pets	19641 3075	14711 2277	4243 768	687 30	74.90 % 74.05 %	21.60 % 24.98 %	3.50 % 0.98 %
Sport & Fitness	19682 3244	14048 2247	4898 961	736 36	71.37 % 69.27 %	24.89 % 29.62 %	3.74 % 1.11 %
Job & Career	18845 3038	13396 2106	4674 898	775 34	71.09 % 69.32 %	24.80 % 29.56 %	4.11 % 1.12 %
Dating	19251 3120	12695 1854	5753 1226	803 40	65.94 % 59.42 %	29.88 % 39.29 %	4.17 % 1.28 %
Other	18840 3291	14156 2453	4000 810	684 28	75.14 % 74.54 %	21.23 % 24.61 %	3.63 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24980 3918	17160 2512	6852 1366	968 40	68.69 % 64.11 %	27.43 % 34.86 %	3.88 % 1.02 %
Outlook Mail	24805 4078	17264 2660	6549 1375	992 43	69.60 % 65.23 %	26.40 % 33.72 %	4.00 % 1.05 %
Yahoo Mail	24812 4200	17928 2966	5935 1187	949 47	72.26 % 70.62 %	23.92 % 28.26 %	3.82 % 1.12 %
AOL Mail	24066 4366	17460 3106	5673 1213	933 47	72.55 % 71.14 %	23.57 % 27.78 %	3.88 % 1.08 %
Mail.com	25145 4218	18517 3033	5709 1137	919 48	73.64 % 71.91 %	22.70 % 26.96 %	3.65 % 1.14 %
Yandex Mail	25238 4051	17883 2782	6386 1223	969 46	70.86 % 68.67 %	25.30 % 30.19 %	3.84 % 1.14 %
GMX Mail	24926 4002	18004 2712	5982 1243	940 47	72.23 % 67.77 %	24.00 % 31.06 %	3.77 % 1.17 %
Zoho Mail	25319 3898	18834 2817	5632 1038	853 43	74.39 % 72.27 %	22.24 % 26.63 %	3.37 % 1.10 %
ProtonMail	25360 3953	18672 2797	5801 1112	887 44	73.63 % 70.76 %	22.87 % 28.13 %	3.50 % 1.11 %
Custom Mail	25531 4154	19346 3064	5334 1049	851 41	75.77 % 73.76 %	20.89 % 25.25 %	3.33 % 0.99 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.