Constant Contact and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.062
40.838
|
72.133
28.449
|
37.636
11.943
|
3.293
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Constant Contact in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
63.80 %
69.66 %
|
33.29 %
29.24 %
|
2.91 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8753
3108
|
5982
2310
|
2521
763
|
250
35
|
68.34 %
74.32 %
|
28.80 %
24.55 %
|
2.86 %
1.13 %
|
Elektronics |
8705
3168
|
5552
2203
|
2901
930
|
252
35
|
63.78 %
69.54 %
|
33.33 %
29.36 %
|
2.89 %
1.10 %
|
Entertainment |
8530
3097
|
5426
2149
|
2855
920
|
249
28
|
63.61 %
69.39 %
|
33.47 %
29.71 %
|
2.92 %
0.90 %
|
Cosmetics & Beauty |
8734
3104
|
5562
2138
|
2914
928
|
258
38
|
63.68 %
68.88 %
|
33.36 %
29.90 %
|
2.95 %
1.22 %
|
Food & Drink |
8590
2988
|
5879
2221
|
2461
729
|
250
38
|
68.44 %
74.33 %
|
28.65 %
24.40 %
|
2.91 %
1.27 %
|
Home & Garden |
8779
3198
|
5989
2374
|
2527
790
|
263
34
|
68.22 %
74.23 %
|
28.78 %
24.70 %
|
3.00 %
1.06 %
|
Finance |
9146
3213
|
5347
2065
|
3529
1111
|
270
37
|
58.46 %
64.27 %
|
38.59 %
34.58 %
|
2.95 %
1.15 %
|
Health |
8565
3194
|
5004
2052
|
3317
1109
|
244
33
|
58.42 %
64.25 %
|
38.73 %
34.72 %
|
2.85 %
1.03 %
|
Pets |
9057
3075
|
6168
2277
|
2620
768
|
269
30
|
68.10 %
74.05 %
|
28.93 %
24.98 %
|
2.97 %
0.98 %
|
Sport & Fitness |
8971
3244
|
5674
2247
|
3032
961
|
265
36
|
63.25 %
69.27 %
|
33.80 %
29.62 %
|
2.95 %
1.11 %
|
Job & Career |
8034
3038
|
5112
2106
|
2698
898
|
224
34
|
63.63 %
69.32 %
|
33.58 %
29.56 %
|
2.79 %
1.12 %
|
Dating |
8635
3120
|
4568
1854
|
3816
1226
|
251
40
|
52.90 %
59.42 %
|
44.19 %
39.29 %
|
2.91 %
1.28 %
|
Other |
8563
3291
|
5870
2453
|
2445
810
|
248
28
|
68.55 %
74.54 %
|
28.55 %
24.61 %
|
2.90 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11220
3918
|
6515
2512
|
4378
1366
|
327
40
|
58.07 %
64.11 %
|
39.02 %
34.86 %
|
2.91 %
1.02 %
|
Outlook Mail |
11157
4078
|
6719
2660
|
4108
1375
|
330
43
|
60.22 %
65.23 %
|
36.82 %
33.72 %
|
2.96 %
1.05 %
|
Yahoo Mail |
11362
4200
|
7389
2966
|
3640
1187
|
333
47
|
65.03 %
70.62 %
|
32.04 %
28.26 %
|
2.93 %
1.12 %
|
AOL Mail |
10507
4366
|
6823
3106
|
3385
1213
|
299
47
|
64.94 %
71.14 %
|
32.22 %
27.78 %
|
2.85 %
1.08 %
|
Mail.com |
11423
4218
|
7577
3033
|
3512
1137
|
334
48
|
66.33 %
71.91 %
|
30.74 %
26.96 %
|
2.92 %
1.14 %
|
Yandex Mail |
11527
4051
|
7268
2782
|
3922
1223
|
337
46
|
63.05 %
68.67 %
|
34.02 %
30.19 %
|
2.92 %
1.14 %
|
GMX Mail |
11153
4002
|
6920
2712
|
3905
1243
|
328
47
|
62.05 %
67.77 %
|
35.01 %
31.06 %
|
2.94 %
1.17 %
|
Zoho Mail |
11473
3898
|
7587
2817
|
3556
1038
|
330
43
|
66.13 %
72.27 %
|
30.99 %
26.63 %
|
2.88 %
1.10 %
|
ProtonMail |
11572
3953
|
7384
2797
|
3849
1112
|
339
44
|
63.81 %
70.76 %
|
33.26 %
28.13 %
|
2.93 %
1.11 %
|
Custom Mail |
11668
4154
|
7951
3064
|
3381
1049
|
336
41
|
68.14 %
73.76 %
|
28.98 %
25.25 %
|
2.88 %
0.99 %
|
Compare Constant Contact with other providers
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