Constant Contact and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Constant Contact than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.618 40.838	283.990 28.449	80.828 11.943	14.800 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Constant Contact beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.81 % 69.66 %	21.29 % 29.24 %	3.90 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Constant Contact is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29292 3108	22782 2310	5433 763	1077 35	77.78 % 74.32 %	18.55 % 24.55 %	3.68 % 1.13 %
Elektronics	28919 3168	21846 2203	6001 930	1072 35	75.54 % 69.54 %	20.75 % 29.36 %	3.71 % 1.10 %
Entertainment	29152 3097	21756 2149	6215 920	1181 28	74.63 % 69.39 %	21.32 % 29.71 %	4.05 % 0.90 %
Cosmetics & Beauty	29278 3104	21894 2138	6257 928	1127 38	74.78 % 68.88 %	21.37 % 29.90 %	3.85 % 1.22 %
Food & Drink	29263 2988	22841 2221	5397 729	1025 38	78.05 % 74.33 %	18.44 % 24.40 %	3.50 % 1.27 %
Home & Garden	29243 3198	22694 2374	5460 790	1089 34	77.60 % 74.23 %	18.67 % 24.70 %	3.72 % 1.06 %
Finance	29477 3213	21029 2065	7240 1111	1208 37	71.34 % 64.27 %	24.56 % 34.58 %	4.10 % 1.15 %
Health	28714 3194	20728 2052	6817 1109	1169 33	72.19 % 64.25 %	23.74 % 34.72 %	4.07 % 1.03 %
Pets	29710 3075	22848 2277	5779 768	1083 30	76.90 % 74.05 %	19.45 % 24.98 %	3.65 % 0.98 %
Sport & Fitness	29579 3244	21765 2247	6619 961	1195 36	73.58 % 69.27 %	22.38 % 29.62 %	4.04 % 1.11 %
Job & Career	28864 3038	21157 2106	6495 898	1212 34	73.30 % 69.32 %	22.50 % 29.56 %	4.20 % 1.12 %
Dating	29363 3120	20465 1854	7603 1226	1295 40	69.70 % 59.42 %	25.89 % 39.29 %	4.41 % 1.28 %
Other	28764 3291	22185 2453	5512 810	1067 28	77.13 % 74.54 %	19.16 % 24.61 %	3.71 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Constant Contact is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38092 3918	27312 2512	9210 1366	1570 40	71.70 % 64.11 %	24.18 % 34.86 %	4.12 % 1.02 %
Outlook Mail	37810 4078	27295 2660	8873 1375	1642 43	72.19 % 65.23 %	23.47 % 33.72 %	4.34 % 1.05 %
Yahoo Mail	37900 4200	28242 2966	8145 1187	1513 47	74.52 % 70.62 %	21.49 % 28.26 %	3.99 % 1.12 %
AOL Mail	37002 4366	27587 3106	7865 1213	1550 47	74.56 % 71.14 %	21.26 % 27.78 %	4.19 % 1.08 %
Mail.com	38150 4218	28908 3033	7781 1137	1461 48	75.77 % 71.91 %	20.40 % 26.96 %	3.83 % 1.14 %
Yandex Mail	38181 4051	27877 2782	8709 1223	1595 46	73.01 % 68.67 %	22.81 % 30.19 %	4.18 % 1.14 %
GMX Mail	37650 4002	28349 2712	7885 1243	1416 47	75.30 % 67.77 %	20.94 % 31.06 %	3.76 % 1.17 %
Zoho Mail	38181 3898	29278 2817	7558 1038	1345 43	76.68 % 72.27 %	19.80 % 26.63 %	3.52 % 1.10 %
ProtonMail	38255 3953	29255 2797	7642 1112	1358 44	76.47 % 70.76 %	19.98 % 28.13 %	3.55 % 1.11 %
Custom Mail	38397 4154	29887 3064	7160 1049	1350 41	77.84 % 73.76 %	18.65 % 25.25 %	3.52 % 0.99 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.