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Constant Contact and MailChimp Email Deliverability Comparison

  Constant Contact
  MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.182
  249.617
  181.068
  183.063
  59.853
  58.166
  9.261
  8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.37 %
  73.34 %
  23.92 %
  23.30 %
  3.70 %
  3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19283
  19344
  14589
  14804
  4014
  3935
  680
  605
  75.66 %
  76.53 %
  20.82 %
  20.34 %
  3.53 %
  3.13 %
Elektronics
  19220
  19242
  14043
  14234
  4512
  4389
  665
  619
  73.06 %
  73.97 %
  23.48 %
  22.81 %
  3.46 %
  3.22 %
Entertainment
  19265
  18999
  13930
  13867
  4601
  4466
  734
  666
  72.31 %
  72.99 %
  23.88 %
  23.51 %
  3.81 %
  3.51 %
Cosmetics & Beauty
  19268
  19276
  13938
  14095
  4632
  4516
  698
  665
  72.34 %
  73.12 %
  24.04 %
  23.43 %
  3.62 %
  3.45 %
Food & Drink
  19127
  19191
  14541
  14722
  3956
  3879
  630
  590
  76.02 %
  76.71 %
  20.68 %
  20.21 %
  3.29 %
  3.07 %
Home & Garden
  19335
  19521
  14600
  14951
  4040
  3997
  695
  573
  75.51 %
  76.59 %
  20.89 %
  20.48 %
  3.59 %
  2.94 %
Finance
  19581
  19058
  13401
  13242
  5433
  5097
  747
  719
  68.44 %
  69.48 %
  27.75 %
  26.74 %
  3.81 %
  3.77 %
Health
  18844
  19412
  13020
  13651
  5097
  5114
  727
  647
  69.09 %
  70.32 %
  27.05 %
  26.34 %
  3.86 %
  3.33 %
Pets
  19641
  18600
  14711
  14220
  4243
  3787
  687
  593
  74.90 %
  76.45 %
  21.60 %
  20.36 %
  3.50 %
  3.19 %
Sport & Fitness
  19682
  18792
  14048
  13673
  4898
  4461
  736
  658
  71.37 %
  72.76 %
  24.89 %
  23.74 %
  3.74 %
  3.50 %
Job & Career
  18845
  19010
  13396
  13695
  4674
  4616
  775
  699
  71.09 %
  72.04 %
  24.80 %
  24.28 %
  4.11 %
  3.68 %
Dating
  19251
  20030
  12695
  13370
  5753
  5933
  803
  727
  65.94 %
  66.75 %
  29.88 %
  29.62 %
  4.17 %
  3.63 %
Other
  18840
  19142
  14156
  14539
  4000
  3976
  684
  627
  75.14 %
  75.95 %
  21.23 %
  20.77 %
  3.63 %
  3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24980
  25050
  17160
  17390
  6852
  6729
  968
  931
  68.69 %
  69.42 %
  27.43 %
  26.86 %
  3.88 %
  3.72 %
Outlook Mail
  24805
  24353
  17264
  17242
  6549
  6251
  992
  860
  69.60 %
  70.80 %
  26.40 %
  25.67 %
  4.00 %
  3.53 %
Yahoo Mail
  24812
  25136
  17928
  18423
  5935
  5834
  949
  879
  72.26 %
  73.29 %
  23.92 %
  23.21 %
  3.82 %
  3.50 %
AOL Mail
  24066
  25225
  17460
  18499
  5673
  5877
  933
  849
  72.55 %
  73.34 %
  23.57 %
  23.30 %
  3.88 %
  3.37 %
Mail.com
  25145
  25262
  18517
  18731
  5709
  5662
  919
  869
  73.64 %
  74.15 %
  22.70 %
  22.41 %
  3.65 %
  3.44 %
Yandex Mail
  25238
  25029
  17883
  17995
  6386
  6144
  969
  890
  70.86 %
  71.90 %
  25.30 %
  24.55 %
  3.84 %
  3.56 %
GMX Mail
  24926
  25000
  18004
  18408
  5982
  5784
  940
  808
  72.23 %
  73.63 %
  24.00 %
  23.14 %
  3.77 %
  3.23 %
Zoho Mail
  25319
  25374
  18834
  18985
  5632
  5601
  853
  788
  74.39 %
  74.82 %
  22.24 %
  22.07 %
  3.37 %
  3.11 %
ProtonMail
  25360
  24538
  18672
  18412
  5801
  5364
  887
  762
  73.63 %
  75.03 %
  22.87 %
  21.86 %
  3.50 %
  3.11 %
Custom Mail
  25531
  24650
  19346
  18978
  5334
  4920
  851
  752
  75.77 %
  76.99 %
  20.89 %
  19.96 %
  3.33 %
  3.05 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.