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Constant Contact and MailChimp Email Deliverability Comparison

  Constant Contact
  MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.504
  222.274
  159.064
  160.986
  55.382
  54.001
  8.058
  7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.49 %
  72.43 %
  24.89 %
  24.29 %
  3.62 %
  3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17119
  17232
  12815
  13048
  3708
  3654
  596
  530
  74.86 %
  75.72 %
  21.66 %
  21.20 %
  3.48 %
  3.08 %
Elektronics
  17049
  17040
  12295
  12434
  4185
  4075
  569
  531
  72.12 %
  72.97 %
  24.55 %
  23.91 %
  3.34 %
  3.12 %
Entertainment
  17093
  16947
  12210
  12215
  4250
  4150
  633
  582
  71.43 %
  72.08 %
  24.86 %
  24.49 %
  3.70 %
  3.43 %
Cosmetics & Beauty
  17116
  17168
  12221
  12390
  4278
  4193
  617
  585
  71.40 %
  72.17 %
  24.99 %
  24.42 %
  3.60 %
  3.41 %
Food & Drink
  17030
  17117
  12814
  12975
  3661
  3613
  555
  529
  75.24 %
  75.80 %
  21.50 %
  21.11 %
  3.26 %
  3.09 %
Home & Garden
  17204
  17348
  12862
  13146
  3735
  3704
  607
  498
  74.76 %
  75.78 %
  21.71 %
  21.35 %
  3.53 %
  2.87 %
Finance
  17433
  16952
  11748
  11603
  5043
  4729
  642
  620
  67.39 %
  68.45 %
  28.93 %
  27.90 %
  3.68 %
  3.66 %
Health
  16849
  17305
  11471
  11979
  4753
  4771
  625
  555
  68.08 %
  69.22 %
  28.21 %
  27.57 %
  3.71 %
  3.21 %
Pets
  17488
  16534
  12966
  12527
  3913
  3492
  609
  515
  74.14 %
  75.77 %
  22.38 %
  21.12 %
  3.48 %
  3.11 %
Sport & Fitness
  17527
  16762
  12370
  12063
  4523
  4127
  634
  572
  70.58 %
  71.97 %
  25.81 %
  24.62 %
  3.62 %
  3.41 %
Job & Career
  16697
  16864
  11741
  12026
  4279
  4240
  677
  598
  70.32 %
  71.31 %
  25.63 %
  25.14 %
  4.05 %
  3.55 %
Dating
  17103
  17953
  11050
  11757
  5362
  5573
  691
  623
  64.61 %
  65.49 %
  31.35 %
  31.04 %
  4.04 %
  3.47 %
Other
  16796
  17052
  12501
  12823
  3692
  3680
  603
  549
  74.43 %
  75.20 %
  21.98 %
  21.58 %
  3.59 %
  3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22347
  22358
  15117
  15300
  6379
  6263
  851
  795
  67.65 %
  68.43 %
  28.55 %
  28.01 %
  3.81 %
  3.56 %
Outlook Mail
  22086
  21719
  15144
  15169
  6063
  5807
  879
  743
  68.57 %
  69.84 %
  27.45 %
  26.74 %
  3.98 %
  3.42 %
Yahoo Mail
  22016
  22409
  15744
  16243
  5462
  5399
  810
  767
  71.51 %
  72.48 %
  24.81 %
  24.09 %
  3.68 %
  3.42 %
AOL Mail
  21163
  22519
  15175
  16341
  5177
  5445
  811
  733
  71.71 %
  72.57 %
  24.46 %
  24.18 %
  3.83 %
  3.26 %
Mail.com
  22359
  22538
  16295
  16535
  5265
  5253
  799
  750
  72.88 %
  73.36 %
  23.55 %
  23.31 %
  3.57 %
  3.33 %
Yandex Mail
  22480
  22281
  15739
  15830
  5900
  5672
  841
  779
  70.01 %
  71.05 %
  26.25 %
  25.46 %
  3.74 %
  3.50 %
GMX Mail
  22170
  22227
  15784
  16126
  5569
  5395
  817
  706
  71.20 %
  72.55 %
  25.12 %
  24.27 %
  3.69 %
  3.18 %
Zoho Mail
  22678
  22604
  16694
  16702
  5235
  5218
  749
  684
  73.61 %
  73.89 %
  23.08 %
  23.08 %
  3.30 %
  3.03 %
ProtonMail
  22509
  21776
  16344
  16101
  5398
  5001
  767
  674
  72.61 %
  73.94 %
  23.98 %
  22.97 %
  3.41 %
  3.10 %
Custom Mail
  22696
  21843
  17028
  16639
  4934
  4548
  734
  656
  75.03 %
  76.18 %
  21.74 %
  20.82 %
  3.23 %
  3.00 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.