Constant Contact and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.504
222.274
|
159.064
160.986
|
55.382
54.001
|
8.058
7.287
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
71.49 %
72.43 %
|
24.89 %
24.29 %
|
3.62 %
3.28 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
17119
17232
|
12815
13048
|
3708
3654
|
596
530
|
74.86 %
75.72 %
|
21.66 %
21.20 %
|
3.48 %
3.08 %
|
Elektronics |
17049
17040
|
12295
12434
|
4185
4075
|
569
531
|
72.12 %
72.97 %
|
24.55 %
23.91 %
|
3.34 %
3.12 %
|
Entertainment |
17093
16947
|
12210
12215
|
4250
4150
|
633
582
|
71.43 %
72.08 %
|
24.86 %
24.49 %
|
3.70 %
3.43 %
|
Cosmetics & Beauty |
17116
17168
|
12221
12390
|
4278
4193
|
617
585
|
71.40 %
72.17 %
|
24.99 %
24.42 %
|
3.60 %
3.41 %
|
Food & Drink |
17030
17117
|
12814
12975
|
3661
3613
|
555
529
|
75.24 %
75.80 %
|
21.50 %
21.11 %
|
3.26 %
3.09 %
|
Home & Garden |
17204
17348
|
12862
13146
|
3735
3704
|
607
498
|
74.76 %
75.78 %
|
21.71 %
21.35 %
|
3.53 %
2.87 %
|
Finance |
17433
16952
|
11748
11603
|
5043
4729
|
642
620
|
67.39 %
68.45 %
|
28.93 %
27.90 %
|
3.68 %
3.66 %
|
Health |
16849
17305
|
11471
11979
|
4753
4771
|
625
555
|
68.08 %
69.22 %
|
28.21 %
27.57 %
|
3.71 %
3.21 %
|
Pets |
17488
16534
|
12966
12527
|
3913
3492
|
609
515
|
74.14 %
75.77 %
|
22.38 %
21.12 %
|
3.48 %
3.11 %
|
Sport & Fitness |
17527
16762
|
12370
12063
|
4523
4127
|
634
572
|
70.58 %
71.97 %
|
25.81 %
24.62 %
|
3.62 %
3.41 %
|
Job & Career |
16697
16864
|
11741
12026
|
4279
4240
|
677
598
|
70.32 %
71.31 %
|
25.63 %
25.14 %
|
4.05 %
3.55 %
|
Dating |
17103
17953
|
11050
11757
|
5362
5573
|
691
623
|
64.61 %
65.49 %
|
31.35 %
31.04 %
|
4.04 %
3.47 %
|
Other |
16796
17052
|
12501
12823
|
3692
3680
|
603
549
|
74.43 %
75.20 %
|
21.98 %
21.58 %
|
3.59 %
3.22 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22347
22358
|
15117
15300
|
6379
6263
|
851
795
|
67.65 %
68.43 %
|
28.55 %
28.01 %
|
3.81 %
3.56 %
|
Outlook Mail |
22086
21719
|
15144
15169
|
6063
5807
|
879
743
|
68.57 %
69.84 %
|
27.45 %
26.74 %
|
3.98 %
3.42 %
|
Yahoo Mail |
22016
22409
|
15744
16243
|
5462
5399
|
810
767
|
71.51 %
72.48 %
|
24.81 %
24.09 %
|
3.68 %
3.42 %
|
AOL Mail |
21163
22519
|
15175
16341
|
5177
5445
|
811
733
|
71.71 %
72.57 %
|
24.46 %
24.18 %
|
3.83 %
3.26 %
|
Mail.com |
22359
22538
|
16295
16535
|
5265
5253
|
799
750
|
72.88 %
73.36 %
|
23.55 %
23.31 %
|
3.57 %
3.33 %
|
Yandex Mail |
22480
22281
|
15739
15830
|
5900
5672
|
841
779
|
70.01 %
71.05 %
|
26.25 %
25.46 %
|
3.74 %
3.50 %
|
GMX Mail |
22170
22227
|
15784
16126
|
5569
5395
|
817
706
|
71.20 %
72.55 %
|
25.12 %
24.27 %
|
3.69 %
3.18 %
|
Zoho Mail |
22678
22604
|
16694
16702
|
5235
5218
|
749
684
|
73.61 %
73.89 %
|
23.08 %
23.08 %
|
3.30 %
3.03 %
|
ProtonMail |
22509
21776
|
16344
16101
|
5398
5001
|
767
674
|
72.61 %
73.94 %
|
23.98 %
22.97 %
|
3.41 %
3.10 %
|
Custom Mail |
22696
21843
|
17028
16639
|
4934
4548
|
734
656
|
75.03 %
76.18 %
|
21.74 %
20.82 %
|
3.23 %
3.00 %
|
Compare Constant Contact with other providers
Compare the email deliverability of Constant Contact with other providers.
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