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Constant Contact and MailChimp Email Deliverability Comparison

  Constant Contact
  MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.062
  113.699
  72.133
  73.351
  37.636
  37.530
  3.293
  2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox Rate Spam Rate Lost Rate
  63.80 %
  64.51 %
  33.29 %
  33.01 %
  2.91 %
  2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8753
  9040
  5982
  6246
  2521
  2567
  250
  227
  68.34 %
  69.09 %
  28.80 %
  28.40 %
  2.86 %
  2.51 %
Elektronics
  8705
  8579
  5552
  5500
  2901
  2870
  252
  209
  63.78 %
  64.11 %
  33.33 %
  33.45 %
  2.89 %
  2.44 %
Entertainment
  8530
  8750
  5426
  5641
  2855
  2897
  249
  212
  63.61 %
  64.47 %
  33.47 %
  33.11 %
  2.92 %
  2.42 %
Cosmetics & Beauty
  8734
  8651
  5562
  5529
  2914
  2900
  258
  222
  63.68 %
  63.91 %
  33.36 %
  33.52 %
  2.95 %
  2.57 %
Food & Drink
  8590
  8778
  5879
  6055
  2461
  2505
  250
  218
  68.44 %
  68.98 %
  28.65 %
  28.54 %
  2.91 %
  2.48 %
Home & Garden
  8779
  9084
  5989
  6248
  2527
  2618
  263
  218
  68.22 %
  68.78 %
  28.78 %
  28.82 %
  3.00 %
  2.40 %
Finance
  9146
  8573
  5347
  5087
  3529
  3275
  270
  211
  58.46 %
  59.34 %
  38.59 %
  38.20 %
  2.95 %
  2.46 %
Health
  8565
  8854
  5004
  5228
  3317
  3405
  244
  221
  58.42 %
  59.05 %
  38.73 %
  38.46 %
  2.85 %
  2.50 %
Pets
  9057
  8262
  6168
  5741
  2620
  2313
  269
  208
  68.10 %
  69.49 %
  28.93 %
  28.00 %
  2.97 %
  2.52 %
Sport & Fitness
  8971
  8402
  5674
  5424
  3032
  2773
  265
  205
  63.25 %
  64.56 %
  33.80 %
  33.00 %
  2.95 %
  2.44 %
Job & Career
  8034
  8454
  5112
  5447
  2698
  2798
  224
  209
  63.63 %
  64.43 %
  33.58 %
  33.10 %
  2.79 %
  2.47 %
Dating
  8635
  9520
  4568
  5164
  3816
  4118
  251
  238
  52.90 %
  54.24 %
  44.19 %
  43.26 %
  2.91 %
  2.50 %
Other
  8563
  8752
  5870
  6041
  2445
  2491
  248
  220
  68.55 %
  69.02 %
  28.55 %
  28.46 %
  2.90 %
  2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11220
  11338
  6515
  6635
  4378
  4414
  327
  289
  58.07 %
  58.52 %
  39.02 %
  38.93 %
  2.91 %
  2.55 %
Outlook Mail
  11157
  10836
  6719
  6595
  4108
  3978
  330
  263
  60.22 %
  60.86 %
  36.82 %
  36.71 %
  2.96 %
  2.43 %
Yahoo Mail
  11362
  11496
  7389
  7544
  3640
  3658
  333
  294
  65.03 %
  65.62 %
  32.04 %
  31.82 %
  2.93 %
  2.56 %
AOL Mail
  10507
  11861
  6823
  7835
  3385
  3735
  299
  291
  64.94 %
  66.06 %
  32.22 %
  31.49 %
  2.85 %
  2.45 %
Mail.com
  11423
  11790
  7577
  7852
  3512
  3649
  334
  289
  66.33 %
  66.60 %
  30.74 %
  30.95 %
  2.92 %
  2.45 %
Yandex Mail
  11527
  11314
  7268
  7222
  3922
  3813
  337
  279
  63.05 %
  63.83 %
  34.02 %
  33.70 %
  2.92 %
  2.47 %
GMX Mail
  11153
  11264
  6920
  7098
  3905
  3884
  328
  282
  62.05 %
  63.01 %
  35.01 %
  34.48 %
  2.94 %
  2.50 %
Zoho Mail
  11473
  11906
  7587
  7897
  3556
  3715
  330
  294
  66.13 %
  66.33 %
  30.99 %
  31.20 %
  2.88 %
  2.47 %
ProtonMail
  11572
  10882
  7384
  7054
  3849
  3562
  339
  266
  63.81 %
  64.82 %
  33.26 %
  32.73 %
  2.93 %
  2.44 %
Custom Mail
  11668
  11012
  7951
  7619
  3381
  3122
  336
  271
  68.14 %
  69.19 %
  28.98 %
  28.35 %
  2.88 %
  2.46 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.