Constant Contact and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.062
113.699
|
72.133
73.351
|
37.636
37.530
|
3.293
2.818
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
63.80 %
64.51 %
|
33.29 %
33.01 %
|
2.91 %
2.48 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8753
9040
|
5982
6246
|
2521
2567
|
250
227
|
68.34 %
69.09 %
|
28.80 %
28.40 %
|
2.86 %
2.51 %
|
Elektronics |
8705
8579
|
5552
5500
|
2901
2870
|
252
209
|
63.78 %
64.11 %
|
33.33 %
33.45 %
|
2.89 %
2.44 %
|
Entertainment |
8530
8750
|
5426
5641
|
2855
2897
|
249
212
|
63.61 %
64.47 %
|
33.47 %
33.11 %
|
2.92 %
2.42 %
|
Cosmetics & Beauty |
8734
8651
|
5562
5529
|
2914
2900
|
258
222
|
63.68 %
63.91 %
|
33.36 %
33.52 %
|
2.95 %
2.57 %
|
Food & Drink |
8590
8778
|
5879
6055
|
2461
2505
|
250
218
|
68.44 %
68.98 %
|
28.65 %
28.54 %
|
2.91 %
2.48 %
|
Home & Garden |
8779
9084
|
5989
6248
|
2527
2618
|
263
218
|
68.22 %
68.78 %
|
28.78 %
28.82 %
|
3.00 %
2.40 %
|
Finance |
9146
8573
|
5347
5087
|
3529
3275
|
270
211
|
58.46 %
59.34 %
|
38.59 %
38.20 %
|
2.95 %
2.46 %
|
Health |
8565
8854
|
5004
5228
|
3317
3405
|
244
221
|
58.42 %
59.05 %
|
38.73 %
38.46 %
|
2.85 %
2.50 %
|
Pets |
9057
8262
|
6168
5741
|
2620
2313
|
269
208
|
68.10 %
69.49 %
|
28.93 %
28.00 %
|
2.97 %
2.52 %
|
Sport & Fitness |
8971
8402
|
5674
5424
|
3032
2773
|
265
205
|
63.25 %
64.56 %
|
33.80 %
33.00 %
|
2.95 %
2.44 %
|
Job & Career |
8034
8454
|
5112
5447
|
2698
2798
|
224
209
|
63.63 %
64.43 %
|
33.58 %
33.10 %
|
2.79 %
2.47 %
|
Dating |
8635
9520
|
4568
5164
|
3816
4118
|
251
238
|
52.90 %
54.24 %
|
44.19 %
43.26 %
|
2.91 %
2.50 %
|
Other |
8563
8752
|
5870
6041
|
2445
2491
|
248
220
|
68.55 %
69.02 %
|
28.55 %
28.46 %
|
2.90 %
2.51 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11220
11338
|
6515
6635
|
4378
4414
|
327
289
|
58.07 %
58.52 %
|
39.02 %
38.93 %
|
2.91 %
2.55 %
|
Outlook Mail |
11157
10836
|
6719
6595
|
4108
3978
|
330
263
|
60.22 %
60.86 %
|
36.82 %
36.71 %
|
2.96 %
2.43 %
|
Yahoo Mail |
11362
11496
|
7389
7544
|
3640
3658
|
333
294
|
65.03 %
65.62 %
|
32.04 %
31.82 %
|
2.93 %
2.56 %
|
AOL Mail |
10507
11861
|
6823
7835
|
3385
3735
|
299
291
|
64.94 %
66.06 %
|
32.22 %
31.49 %
|
2.85 %
2.45 %
|
Mail.com |
11423
11790
|
7577
7852
|
3512
3649
|
334
289
|
66.33 %
66.60 %
|
30.74 %
30.95 %
|
2.92 %
2.45 %
|
Yandex Mail |
11527
11314
|
7268
7222
|
3922
3813
|
337
279
|
63.05 %
63.83 %
|
34.02 %
33.70 %
|
2.92 %
2.47 %
|
GMX Mail |
11153
11264
|
6920
7098
|
3905
3884
|
328
282
|
62.05 %
63.01 %
|
35.01 %
34.48 %
|
2.94 %
2.50 %
|
Zoho Mail |
11473
11906
|
7587
7897
|
3556
3715
|
330
294
|
66.13 %
66.33 %
|
30.99 %
31.20 %
|
2.88 %
2.47 %
|
ProtonMail |
11572
10882
|
7384
7054
|
3849
3562
|
339
266
|
63.81 %
64.82 %
|
33.26 %
32.73 %
|
2.93 %
2.44 %
|
Custom Mail |
11668
11012
|
7951
7619
|
3381
3122
|
336
271
|
68.14 %
69.19 %
|
28.98 %
28.35 %
|
2.88 %
2.46 %
|
Compare Constant Contact with other providers
Compare the email deliverability of Constant Contact with other providers.
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