Constant Contact and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.336
277.139
|
202.688
205.299
|
64.216
62.304
|
10.432
9.536
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.08 %
74.08 %
|
23.15 %
22.48 %
|
3.76 %
3.44 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21366
21575
|
16287
16668
|
4308
4226
|
771
681
|
76.23 %
77.26 %
|
20.16 %
19.59 %
|
3.61 %
3.16 %
|
Elektronics |
21303
21407
|
15737
16015
|
4827
4698
|
739
694
|
73.87 %
74.81 %
|
22.66 %
21.95 %
|
3.47 %
3.24 %
|
Entertainment |
21335
21092
|
15572
15536
|
4941
4783
|
822
773
|
72.99 %
73.66 %
|
23.16 %
22.68 %
|
3.85 %
3.66 %
|
Cosmetics & Beauty |
21426
21360
|
15655
15779
|
4977
4832
|
794
749
|
73.07 %
73.87 %
|
23.23 %
22.62 %
|
3.71 %
3.51 %
|
Food & Drink |
21291
21278
|
16317
16462
|
4261
4150
|
713
666
|
76.64 %
77.37 %
|
20.01 %
19.50 %
|
3.35 %
3.13 %
|
Home & Garden |
21367
21571
|
16264
16662
|
4332
4267
|
771
642
|
76.12 %
77.24 %
|
20.27 %
19.78 %
|
3.61 %
2.98 %
|
Finance |
21645
21157
|
14990
14893
|
5806
5453
|
849
811
|
69.25 %
70.39 %
|
26.82 %
25.77 %
|
3.92 %
3.83 %
|
Health |
20888
21493
|
14616
15280
|
5452
5451
|
820
762
|
69.97 %
71.09 %
|
26.10 %
25.36 %
|
3.93 %
3.55 %
|
Pets |
21781
20682
|
16445
15927
|
4564
4076
|
772
679
|
75.50 %
77.01 %
|
20.95 %
19.71 %
|
3.54 %
3.28 %
|
Sport & Fitness |
21782
20886
|
15695
15354
|
5256
4798
|
831
734
|
72.05 %
73.51 %
|
24.13 %
22.97 %
|
3.82 %
3.51 %
|
Job & Career |
20930
21164
|
15009
15371
|
5052
4984
|
869
809
|
71.71 %
72.63 %
|
24.14 %
23.55 %
|
4.15 %
3.82 %
|
Dating |
21291
22185
|
14258
15052
|
6126
6305
|
907
828
|
66.97 %
67.85 %
|
28.77 %
28.42 %
|
4.26 %
3.73 %
|
Other |
20931
21289
|
15843
16300
|
4314
4281
|
774
708
|
75.69 %
76.57 %
|
20.61 %
20.11 %
|
3.70 %
3.33 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27701
27754
|
19273
19499
|
7340
7186
|
1088
1069
|
69.58 %
70.26 %
|
26.50 %
25.89 %
|
3.93 %
3.85 %
|
Outlook Mail |
27562
27167
|
19390
19448
|
7039
6731
|
1133
988
|
70.35 %
71.59 %
|
25.54 %
24.78 %
|
4.11 %
3.64 %
|
Yahoo Mail |
27534
27862
|
20076
20614
|
6388
6257
|
1070
991
|
72.91 %
73.99 %
|
23.20 %
22.46 %
|
3.89 %
3.56 %
|
AOL Mail |
26726
28028
|
19550
20745
|
6122
6320
|
1054
963
|
73.15 %
74.02 %
|
22.91 %
22.55 %
|
3.94 %
3.44 %
|
Mail.com |
27825
27985
|
20662
20948
|
6138
6061
|
1025
976
|
74.26 %
74.85 %
|
22.06 %
21.66 %
|
3.68 %
3.49 %
|
Yandex Mail |
27972
27773
|
19987
20140
|
6869
6607
|
1116
1026
|
71.45 %
72.52 %
|
24.56 %
23.79 %
|
3.99 %
3.69 %
|
GMX Mail |
27620
27692
|
20187
20643
|
6382
6149
|
1051
900
|
73.09 %
74.54 %
|
23.11 %
22.20 %
|
3.81 %
3.25 %
|
Zoho Mail |
27963
28148
|
20987
21272
|
6025
5984
|
951
892
|
75.05 %
75.57 %
|
21.55 %
21.26 %
|
3.40 %
3.17 %
|
ProtonMail |
28188
27292
|
21001
20707
|
6197
5720
|
990
865
|
74.50 %
75.87 %
|
21.98 %
20.96 %
|
3.51 %
3.17 %
|
Custom Mail |
28245
27438
|
21575
21283
|
5716
5289
|
954
866
|
76.39 %
77.57 %
|
20.24 %
19.28 %
|
3.38 %
3.16 %
|
Compare Constant Contact with other providers
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