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Constant Contact and MailChimp Email Deliverability Comparison

  Constant Contact
  MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  345.351
  345.160
  256.747
  260.138
  75.232
  72.646
  13.372
  12.376

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.34 %
  75.37 %
  21.78 %
  21.05 %
  3.87 %
  3.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26666
  26747
  20623
  20971
  5060
  4913
  983
  863
  77.34 %
  78.41 %
  18.98 %
  18.37 %
  3.69 %
  3.23 %
Elektronics
  26342
  26670
  19799
  20325
  5599
  5447
  944
  898
  75.16 %
  76.21 %
  21.26 %
  20.42 %
  3.58 %
  3.37 %
Entertainment
  26547
  26272
  19693
  19695
  5800
  5575
  1054
  1002
  74.18 %
  74.97 %
  21.85 %
  21.22 %
  3.97 %
  3.81 %
Cosmetics & Beauty
  26649
  26582
  19793
  19983
  5823
  5638
  1033
  961
  74.27 %
  75.17 %
  21.85 %
  21.21 %
  3.88 %
  3.62 %
Food & Drink
  26608
  26581
  20679
  20888
  5012
  4860
  917
  833
  77.72 %
  78.58 %
  18.84 %
  18.28 %
  3.45 %
  3.13 %
Home & Garden
  26572
  26911
  20525
  21095
  5076
  4967
  971
  849
  77.24 %
  78.39 %
  19.10 %
  18.46 %
  3.65 %
  3.15 %
Finance
  26869
  26422
  19008
  19034
  6762
  6356
  1099
  1032
  70.74 %
  72.04 %
  25.17 %
  24.06 %
  4.09 %
  3.91 %
Health
  26130
  26711
  18708
  19432
  6364
  6298
  1058
  981
  71.60 %
  72.75 %
  24.36 %
  23.58 %
  4.05 %
  3.67 %
Pets
  27028
  25811
  20683
  20105
  5369
  4809
  976
  897
  76.52 %
  77.89 %
  19.86 %
  18.63 %
  3.61 %
  3.48 %
Sport & Fitness
  27035
  26091
  19782
  19464
  6167
  5644
  1086
  983
  73.17 %
  74.60 %
  22.81 %
  21.63 %
  4.02 %
  3.77 %
Job & Career
  26191
  26390
  19081
  19431
  6005
  5891
  1105
  1068
  72.85 %
  73.63 %
  22.93 %
  22.32 %
  4.22 %
  4.05 %
Dating
  26646
  27482
  18359
  19169
  7100
  7222
  1187
  1091
  68.90 %
  69.75 %
  26.65 %
  26.28 %
  4.45 %
  3.97 %
Other
  26068
  26490
  20014
  20546
  5095
  5026
  959
  918
  76.78 %
  77.56 %
  19.55 %
  18.97 %
  3.68 %
  3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  34627
  34606
  24632
  24867
  8584
  8348
  1411
  1391
  71.14 %
  71.86 %
  24.79 %
  24.12 %
  4.07 %
  4.02 %
Outlook Mail
  34376
  34174
  24670
  24933
  8253
  7924
  1453
  1317
  71.77 %
  72.96 %
  24.01 %
  23.19 %
  4.23 %
  3.85 %
Yahoo Mail
  34459
  34584
  25528
  26006
  7562
  7319
  1369
  1259
  74.08 %
  75.20 %
  21.94 %
  21.16 %
  3.97 %
  3.64 %
AOL Mail
  33650
  34803
  24958
  26122
  7288
  7404
  1404
  1277
  74.17 %
  75.06 %
  21.66 %
  21.27 %
  4.17 %
  3.67 %
Mail.com
  34674
  34713
  26135
  26400
  7226
  7063
  1313
  1250
  75.37 %
  76.05 %
  20.84 %
  20.35 %
  3.79 %
  3.60 %
Yandex Mail
  34721
  34533
  25202
  25463
  8082
  7750
  1437
  1320
  72.58 %
  73.74 %
  23.28 %
  22.44 %
  4.14 %
  3.82 %
GMX Mail
  34272
  34554
  25589
  26279
  7376
  7116
  1307
  1159
  74.66 %
  76.05 %
  21.52 %
  20.59 %
  3.81 %
  3.35 %
Zoho Mail
  34736
  34864
  26495
  26804
  7041
  6918
  1200
  1142
  76.28 %
  76.88 %
  20.27 %
  19.84 %
  3.45 %
  3.28 %
ProtonMail
  34897
  34061
  26488
  26308
  7155
  6610
  1254
  1143
  75.90 %
  77.24 %
  20.50 %
  19.41 %
  3.59 %
  3.36 %
Custom Mail
  34939
  34268
  27050
  26956
  6665
  6194
  1224
  1118
  77.42 %
  78.66 %
  19.08 %
  18.08 %
  3.50 %
  3.26 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.