Constant Contact and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
311.141
310.917
|
229.495
232.462
|
69.718
67.468
|
11.928
10.987
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.76 %
74.77 %
|
22.41 %
21.70 %
|
3.83 %
3.53 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
24027
24076
|
18452
18742
|
4684
4563
|
891
771
|
76.80 %
77.85 %
|
19.49 %
18.95 %
|
3.71 %
3.20 %
|
Elektronics |
23793
24049
|
17741
18177
|
5208
5077
|
844
795
|
74.56 %
75.58 %
|
21.89 %
21.11 %
|
3.55 %
3.31 %
|
Entertainment |
23869
23612
|
17568
17548
|
5359
5172
|
942
892
|
73.60 %
74.32 %
|
22.45 %
21.90 %
|
3.95 %
3.78 %
|
Cosmetics & Beauty |
24048
23964
|
17726
17873
|
5401
5238
|
921
853
|
73.71 %
74.58 %
|
22.46 %
21.86 %
|
3.83 %
3.56 %
|
Food & Drink |
23914
23857
|
18477
18603
|
4634
4496
|
803
758
|
77.26 %
77.98 %
|
19.38 %
18.85 %
|
3.36 %
3.18 %
|
Home & Garden |
23891
24249
|
18328
18881
|
4692
4617
|
871
751
|
76.72 %
77.86 %
|
19.64 %
19.04 %
|
3.65 %
3.10 %
|
Finance |
24230
23861
|
16965
17007
|
6283
5921
|
982
933
|
70.02 %
71.28 %
|
25.93 %
24.81 %
|
4.05 %
3.91 %
|
Health |
23535
24048
|
16662
17311
|
5919
5868
|
954
869
|
70.80 %
71.99 %
|
25.15 %
24.40 %
|
4.05 %
3.61 %
|
Pets |
24370
23284
|
18534
18039
|
4962
4447
|
874
798
|
76.05 %
77.47 %
|
20.36 %
19.10 %
|
3.59 %
3.43 %
|
Sport & Fitness |
24416
23482
|
17754
17401
|
5716
5223
|
946
858
|
72.71 %
74.10 %
|
23.41 %
22.24 %
|
3.87 %
3.65 %
|
Job & Career |
23640
23761
|
17111
17393
|
5545
5437
|
984
931
|
72.38 %
73.20 %
|
23.46 %
22.88 %
|
4.16 %
3.92 %
|
Dating |
23959
24794
|
16296
17073
|
6617
6757
|
1046
964
|
68.02 %
68.86 %
|
27.62 %
27.25 %
|
4.37 %
3.89 %
|
Other |
23449
23880
|
17881
18414
|
4698
4652
|
870
814
|
76.25 %
77.11 %
|
20.03 %
19.48 %
|
3.71 %
3.41 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
31193
31149
|
21965
22144
|
7976
7769
|
1252
1236
|
70.42 %
71.09 %
|
25.57 %
24.94 %
|
4.01 %
3.97 %
|
Outlook Mail |
30842
30651
|
21926
22159
|
7624
7320
|
1292
1172
|
71.09 %
72.29 %
|
24.72 %
23.88 %
|
4.19 %
3.82 %
|
Yahoo Mail |
31010
31168
|
22806
23262
|
6977
6782
|
1227
1124
|
73.54 %
74.63 %
|
22.50 %
21.76 %
|
3.96 %
3.61 %
|
AOL Mail |
30172
31408
|
22223
23408
|
6705
6864
|
1244
1136
|
73.65 %
74.53 %
|
22.22 %
21.85 %
|
4.12 %
3.62 %
|
Mail.com |
31281
31264
|
23416
23609
|
6692
6548
|
1173
1107
|
74.86 %
75.51 %
|
21.39 %
20.94 %
|
3.75 %
3.54 %
|
Yandex Mail |
31230
31175
|
22505
22801
|
7456
7186
|
1269
1188
|
72.06 %
73.14 %
|
23.87 %
23.05 %
|
4.06 %
3.81 %
|
GMX Mail |
30955
31158
|
22892
23485
|
6885
6639
|
1178
1034
|
73.95 %
75.37 %
|
22.24 %
21.31 %
|
3.81 %
3.32 %
|
Zoho Mail |
31361
31501
|
23735
24033
|
6539
6454
|
1087
1014
|
75.68 %
76.29 %
|
20.85 %
20.49 %
|
3.47 %
3.22 %
|
ProtonMail |
31484
30651
|
23703
23495
|
6672
6165
|
1109
991
|
75.29 %
76.65 %
|
21.19 %
20.11 %
|
3.52 %
3.23 %
|
Custom Mail |
31613
30792
|
24324
24066
|
6192
5741
|
1097
985
|
76.94 %
78.16 %
|
19.59 %
18.64 %
|
3.47 %
3.20 %
|
Compare Constant Contact with other providers
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