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Constant Contact and MailChimp Email Deliverability Comparison

  Constant Contact
  MailChimp

In this comparison, the deliverability of Constant Contact and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.444
  188.526
  132.072
  133.710
  49.818
  48.915
  6.554
  5.901

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  70.09 %
  70.92 %
  26.44 %
  25.95 %
  3.48 %
  3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14462
  14767
  10651
  10986
  3327
  3333
  484
  448
  73.65 %
  74.40 %
  23.01 %
  22.57 %
  3.35 %
  3.03 %
Elektronics
  14435
  14320
  10194
  10209
  3773
  3679
  468
  432
  70.62 %
  71.29 %
  26.14 %
  25.69 %
  3.24 %
  3.02 %
Entertainment
  14452
  14389
  10114
  10159
  3819
  3764
  519
  466
  69.98 %
  70.60 %
  26.43 %
  26.16 %
  3.59 %
  3.24 %
Cosmetics & Beauty
  14536
  14572
  10173
  10287
  3854
  3805
  509
  480
  69.98 %
  70.59 %
  26.51 %
  26.11 %
  3.50 %
  3.29 %
Food & Drink
  14361
  14513
  10629
  10807
  3275
  3274
  457
  432
  74.01 %
  74.46 %
  22.80 %
  22.56 %
  3.18 %
  2.98 %
Home & Garden
  14599
  14768
  10740
  11005
  3359
  3366
  500
  397
  73.57 %
  74.52 %
  23.01 %
  22.79 %
  3.42 %
  2.69 %
Finance
  14872
  14391
  9785
  9600
  4574
  4287
  513
  504
  65.79 %
  66.71 %
  30.76 %
  29.79 %
  3.45 %
  3.50 %
Health
  14414
  14685
  9579
  9895
  4331
  4349
  504
  441
  66.46 %
  67.38 %
  30.05 %
  29.62 %
  3.50 %
  3.00 %
Pets
  14832
  13910
  10846
  10367
  3503
  3119
  483
  424
  73.13 %
  74.53 %
  23.62 %
  22.42 %
  3.26 %
  3.05 %
Sport & Fitness
  14806
  14110
  10229
  9940
  4039
  3697
  538
  473
  69.09 %
  70.45 %
  27.28 %
  26.20 %
  3.63 %
  3.35 %
Job & Career
  13994
  14187
  9666
  9934
  3784
  3789
  544
  464
  69.07 %
  70.02 %
  27.04 %
  26.71 %
  3.89 %
  3.27 %
Dating
  14470
  15361
  9041
  9745
  4881
  5126
  548
  490
  62.48 %
  63.44 %
  33.73 %
  33.37 %
  3.79 %
  3.19 %
Other
  14211
  14553
  10425
  10776
  3299
  3327
  487
  450
  73.36 %
  74.05 %
  23.21 %
  22.86 %
  3.43 %
  3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18894
  18851
  12465
  12530
  5755
  5676
  674
  645
  65.97 %
  66.47 %
  30.46 %
  30.11 %
  3.57 %
  3.42 %
Outlook Mail
  18628
  18409
  12493
  12555
  5441
  5256
  694
  598
  67.07 %
  68.20 %
  29.21 %
  28.55 %
  3.73 %
  3.25 %
Yahoo Mail
  18686
  18998
  13135
  13535
  4894
  4856
  657
  607
  70.29 %
  71.24 %
  26.19 %
  25.56 %
  3.52 %
  3.20 %
AOL Mail
  17756
  19210
  12503
  13696
  4597
  4913
  656
  601
  70.42 %
  71.30 %
  25.89 %
  25.58 %
  3.69 %
  3.13 %
Mail.com
  18897
  19176
  13538
  13816
  4706
  4754
  653
  606
  71.64 %
  72.05 %
  24.90 %
  24.79 %
  3.46 %
  3.16 %
Yandex Mail
  19101
  18946
  13146
  13194
  5287
  5111
  668
  641
  68.82 %
  69.64 %
  27.68 %
  26.98 %
  3.50 %
  3.38 %
GMX Mail
  18856
  18812
  13111
  13317
  5069
  4930
  676
  565
  69.53 %
  70.79 %
  26.88 %
  26.21 %
  3.59 %
  3.00 %
Zoho Mail
  19127
  19318
  13811
  13992
  4695
  4760
  621
  566
  72.21 %
  72.43 %
  24.55 %
  24.64 %
  3.25 %
  2.93 %
ProtonMail
  19150
  18371
  13599
  13268
  4917
  4557
  634
  546
  71.01 %
  72.22 %
  25.68 %
  24.81 %
  3.31 %
  2.97 %
Custom Mail
  19349
  18435
  14271
  13807
  4457
  4102
  621
  526
  73.76 %
  74.90 %
  23.03 %
  22.25 %
  3.21 %
  2.85 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.