Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
464.675 462.676	351.590 365.444	94.581 82.513	18.504 14.719

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.66 % 78.98 %	20.35 % 17.83 %	3.98 % 3.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35727 35765	28052 29327	6347 5475	1328 963	78.52 % 82.00 %	17.77 % 15.31 %	3.72 % 2.69 %
Elektronics	35461 35483	27120 28318	7006 6096	1335 1069	76.48 % 79.81 %	19.76 % 17.18 %	3.76 % 3.01 %
Entertainment	35681 35412	26967 27898	7271 6336	1443 1178	75.58 % 78.78 %	20.38 % 17.89 %	4.04 % 3.33 %
Cosmetics & Beauty	35744 35607	27021 28038	7307 6405	1416 1164	75.60 % 78.74 %	20.44 % 17.99 %	3.96 % 3.27 %
Food & Drink	35835 35941	28231 29336	6336 5582	1268 1023	78.78 % 81.62 %	17.68 % 15.53 %	3.54 % 2.85 %
Home & Garden	35736 35829	28004 29355	6390 5460	1342 1014	78.36 % 81.93 %	17.88 % 15.24 %	3.76 % 2.83 %
Finance	36106 35160	26129 26647	8451 7222	1526 1291	72.37 % 75.79 %	23.41 % 20.54 %	4.23 % 3.67 %
Health	35266 35164	25854 26953	7940 7042	1472 1169	73.31 % 76.65 %	22.51 % 20.03 %	4.17 % 3.32 %
Pets	36215 35792	28096 28978	6755 5776	1364 1038	77.58 % 80.96 %	18.65 % 16.14 %	3.77 % 2.90 %
Sport & Fitness	36116 35722	26879 27820	7746 6738	1491 1164	74.42 % 77.88 %	21.45 % 18.86 %	4.13 % 3.26 %
Job & Career	35458 35725	26203 27515	7699 6961	1556 1249	73.90 % 77.02 %	21.71 % 19.48 %	4.39 % 3.50 %
Dating	36050 35456	25599 26384	8831 7761	1620 1311	71.01 % 74.41 %	24.50 % 21.89 %	4.49 % 3.70 %
Other	35280 35620	27435 28875	6502 5659	1343 1086	77.76 % 81.06 %	18.43 % 15.89 %	3.81 % 3.05 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44943 44467	32430 33557	10589 9325	1924 1585	72.16 % 75.46 %	23.56 % 20.97 %	4.28 % 3.56 %
Outlook Mail	44648 44712	32601 34124	10084 9005	1963 1583	73.02 % 76.32 %	22.59 % 20.14 %	4.40 % 3.54 %
Yahoo Mail	44741 44316	33650 34788	9288 8079	1803 1449	75.21 % 78.50 %	20.76 % 18.23 %	4.03 % 3.27 %
AOL Mail	43892 45050	32975 35324	9019 8238	1898 1488	75.13 % 78.41 %	20.55 % 18.29 %	4.32 % 3.30 %
Mail.com	45122 44982	34478 35800	8886 7798	1758 1384	76.41 % 79.59 %	19.69 % 17.34 %	3.90 % 3.08 %
Yandex Mail	45262 44497	33399 34318	9950 8646	1913 1533	73.79 % 77.12 %	21.98 % 19.43 %	4.23 % 3.45 %
GMX Mail	44538 44639	33970 35564	8898 7773	1670 1302	76.27 % 79.67 %	19.98 % 17.41 %	3.75 % 2.92 %
Zoho Mail	44928 45158	34771 36335	8541 7466	1616 1357	77.39 % 80.46 %	19.01 % 16.53 %	3.60 % 3.01 %
ProtonMail	45185 44487	34954 35967	8611 7284	1620 1236	77.36 % 80.85 %	19.06 % 16.37 %	3.59 % 2.78 %
Custom Mail	45252 44229	35527 36263	8116 6766	1609 1200	78.51 % 81.99 %	17.94 % 15.30 %	3.56 % 2.71 %
iCloud Mail	5341 5407	3987 4236	1053 903	301 268	74.65 % 78.34 %	19.72 % 16.70 %	5.64 % 4.96 %
Tuta	5338 5471	4328 4648	783 648	227 175	81.08 % 84.96 %	14.67 % 11.84 %	4.25 % 3.20 %
Juno.com	5485 5261	4520 4520	763 582	202 159	82.41 % 85.92 %	13.91 % 11.06 %	3.68 % 3.02 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.