Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.182 249.566	181.068 188.087	59.853 54.505	9.261 6.974

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.37 % 75.37 %	23.92 % 21.84 %	3.70 % 2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19283 19320	14589 15223	4014 3635	680 462	75.66 % 78.79 %	20.82 % 18.81 %	3.53 % 2.39 %
Elektronics	19220 18966	14043 14386	4512 4067	665 513	73.06 % 75.85 %	23.48 % 21.44 %	3.46 % 2.70 %
Entertainment	19265 18966	13930 14249	4601 4167	734 550	72.31 % 75.13 %	23.88 % 21.97 %	3.81 % 2.90 %
Cosmetics & Beauty	19268 19390	13938 14537	4632 4279	698 574	72.34 % 74.97 %	24.04 % 22.07 %	3.62 % 2.96 %
Food & Drink	19127 19652	14541 15393	3956 3760	630 499	76.02 % 78.33 %	20.68 % 19.13 %	3.29 % 2.54 %
Home & Garden	19335 19095	14600 15042	4040 3578	695 475	75.51 % 78.77 %	20.89 % 18.74 %	3.59 % 2.49 %
Finance	19581 18883	13401 13570	5433 4735	747 578	68.44 % 71.86 %	27.75 % 25.08 %	3.81 % 3.06 %
Health	18844 19008	13020 13684	5097 4742	727 582	69.09 % 71.99 %	27.05 % 24.95 %	3.86 % 3.06 %
Pets	19641 19393	14711 15129	4243 3773	687 491	74.90 % 78.01 %	21.60 % 19.46 %	3.50 % 2.53 %
Sport & Fitness	19682 19488	14048 14507	4898 4423	736 558	71.37 % 74.44 %	24.89 % 22.70 %	3.74 % 2.86 %
Job & Career	18845 19312	13396 14259	4674 4470	775 583	71.09 % 73.83 %	24.80 % 23.15 %	4.11 % 3.02 %
Dating	19251 19003	12695 13162	5753 5250	803 591	65.94 % 69.26 %	29.88 % 27.63 %	4.17 % 3.11 %
Other	18840 19090	14156 14946	4000 3626	684 518	75.14 % 78.29 %	21.23 % 18.99 %	3.63 % 2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24980 24852	17160 17857	6852 6263	968 732	68.69 % 71.85 %	27.43 % 25.20 %	3.88 % 2.95 %
Outlook Mail	24805 24858	17264 18038	6549 6066	992 754	69.60 % 72.56 %	26.40 % 24.40 %	4.00 % 3.03 %
Yahoo Mail	24812 24716	17928 18639	5935 5377	949 700	72.26 % 75.41 %	23.92 % 21.76 %	3.82 % 2.83 %
AOL Mail	24066 25321	17460 19071	5673 5514	933 736	72.55 % 75.32 %	23.57 % 21.78 %	3.88 % 2.91 %
Mail.com	25145 25152	18517 19197	5709 5249	919 706	73.64 % 76.32 %	22.70 % 20.87 %	3.65 % 2.81 %
Yandex Mail	25238 24943	17883 18459	6386 5743	969 741	70.86 % 74.00 %	25.30 % 23.02 %	3.84 % 2.97 %
GMX Mail	24926 24878	18004 18783	5982 5440	940 655	72.23 % 75.50 %	24.00 % 21.87 %	3.77 % 2.63 %
Zoho Mail	25319 25356	18834 19560	5632 5120	853 676	74.39 % 77.14 %	22.24 % 20.19 %	3.37 % 2.67 %
ProtonMail	25360 24867	18672 19100	5801 5126	887 641	73.63 % 76.81 %	22.87 % 20.61 %	3.50 % 2.58 %
Custom Mail	25531 24623	19346 19383	5334 4607	851 633	75.77 % 78.72 %	20.89 % 18.71 %	3.33 % 2.57 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.