Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.251 392.380	294.842 306.965	83.028 73.232	15.381 12.183

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.98 % 78.23 %	21.11 % 18.66 %	3.91 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30289 30295	23603 24653	5572 4862	1114 780	77.93 % 81.38 %	18.40 % 16.05 %	3.68 % 2.57 %
Elektronics	29996 30076	22720 23764	6168 5426	1108 886	75.74 % 79.01 %	20.56 % 18.04 %	3.69 % 2.95 %
Entertainment	30230 30115	22614 23499	6388 5642	1228 974	74.81 % 78.03 %	21.13 % 18.73 %	4.06 % 3.23 %
Cosmetics & Beauty	30328 30191	22712 23540	6431 5692	1185 959	74.89 % 77.97 %	21.20 % 18.85 %	3.91 % 3.18 %
Food & Drink	30285 30645	23689 24788	5542 4991	1054 866	78.22 % 80.89 %	18.30 % 16.29 %	3.48 % 2.83 %
Home & Garden	30279 30273	23551 24614	5605 4828	1123 831	77.78 % 81.31 %	18.51 % 15.95 %	3.71 % 2.75 %
Finance	30621 29824	21898 22350	7449 6408	1274 1066	71.51 % 74.94 %	24.33 % 21.49 %	4.16 % 3.57 %
Health	29732 29904	21527 22639	6991 6286	1214 979	72.40 % 75.71 %	23.51 % 21.02 %	4.08 % 3.27 %
Pets	30751 30295	23678 24333	5932 5100	1141 862	77.00 % 80.32 %	19.29 % 16.83 %	3.71 % 2.85 %
Sport & Fitness	30640 30355	22601 23415	6805 5977	1234 963	73.76 % 77.14 %	22.21 % 19.69 %	4.03 % 3.17 %
Job & Career	29852 30323	21926 23164	6672 6131	1254 1028	73.45 % 76.39 %	22.35 % 20.22 %	4.20 % 3.39 %
Dating	30489 29964	21335 21949	7809 6920	1345 1095	69.98 % 73.25 %	25.61 % 23.09 %	4.41 % 3.65 %
Other	29759 30120	22988 24257	5664 4969	1107 894	77.25 % 80.53 %	19.03 % 16.50 %	3.72 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39403 39147	28327 29421	9442 8386	1634 1340	71.89 % 75.16 %	23.96 % 21.42 %	4.15 % 3.42 %
Outlook Mail	39123 39383	28321 29784	9106 8224	1696 1375	72.39 % 75.63 %	23.28 % 20.88 %	4.34 % 3.49 %
Yahoo Mail	39263 38955	29312 30367	8378 7346	1573 1242	74.66 % 77.95 %	21.34 % 18.86 %	4.01 % 3.19 %
AOL Mail	38346 39541	28638 30779	8094 7478	1614 1284	74.68 % 77.84 %	21.11 % 18.91 %	4.21 % 3.25 %
Mail.com	39548 39465	30015 31178	8010 7098	1523 1189	75.90 % 79.00 %	20.25 % 17.99 %	3.85 % 3.01 %
Yandex Mail	39615 39134	28986 29957	8965 7861	1664 1316	73.17 % 76.55 %	22.63 % 20.09 %	4.20 % 3.36 %
GMX Mail	39002 39235	29463 30954	8081 7141	1458 1140	75.54 % 78.89 %	20.72 % 18.20 %	3.74 % 2.91 %
Zoho Mail	39547 39573	30387 31582	7757 6823	1403 1168	76.84 % 79.81 %	19.61 % 17.24 %	3.55 % 2.95 %
ProtonMail	39681 39164	30410 31385	7848 6702	1423 1077	76.64 % 80.14 %	19.78 % 17.11 %	3.59 % 2.75 %
Custom Mail	39723 38783	30983 31558	7347 6173	1393 1052	78.00 % 81.37 %	18.50 % 15.92 %	3.51 % 2.71 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.