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Constant Contact and Rapidmail Email Deliverability Comparison

  Constant Contact
  Rapidmail

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.182
  249.566
  181.068
  188.087
  59.853
  54.505
  9.261
  6.974

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.37 %
  75.37 %
  23.92 %
  21.84 %
  3.70 %
  2.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19283
  19320
  14589
  15223
  4014
  3635
  680
  462
  75.66 %
  78.79 %
  20.82 %
  18.81 %
  3.53 %
  2.39 %
Elektronics
  19220
  18966
  14043
  14386
  4512
  4067
  665
  513
  73.06 %
  75.85 %
  23.48 %
  21.44 %
  3.46 %
  2.70 %
Entertainment
  19265
  18966
  13930
  14249
  4601
  4167
  734
  550
  72.31 %
  75.13 %
  23.88 %
  21.97 %
  3.81 %
  2.90 %
Cosmetics & Beauty
  19268
  19390
  13938
  14537
  4632
  4279
  698
  574
  72.34 %
  74.97 %
  24.04 %
  22.07 %
  3.62 %
  2.96 %
Food & Drink
  19127
  19652
  14541
  15393
  3956
  3760
  630
  499
  76.02 %
  78.33 %
  20.68 %
  19.13 %
  3.29 %
  2.54 %
Home & Garden
  19335
  19095
  14600
  15042
  4040
  3578
  695
  475
  75.51 %
  78.77 %
  20.89 %
  18.74 %
  3.59 %
  2.49 %
Finance
  19581
  18883
  13401
  13570
  5433
  4735
  747
  578
  68.44 %
  71.86 %
  27.75 %
  25.08 %
  3.81 %
  3.06 %
Health
  18844
  19008
  13020
  13684
  5097
  4742
  727
  582
  69.09 %
  71.99 %
  27.05 %
  24.95 %
  3.86 %
  3.06 %
Pets
  19641
  19393
  14711
  15129
  4243
  3773
  687
  491
  74.90 %
  78.01 %
  21.60 %
  19.46 %
  3.50 %
  2.53 %
Sport & Fitness
  19682
  19488
  14048
  14507
  4898
  4423
  736
  558
  71.37 %
  74.44 %
  24.89 %
  22.70 %
  3.74 %
  2.86 %
Job & Career
  18845
  19312
  13396
  14259
  4674
  4470
  775
  583
  71.09 %
  73.83 %
  24.80 %
  23.15 %
  4.11 %
  3.02 %
Dating
  19251
  19003
  12695
  13162
  5753
  5250
  803
  591
  65.94 %
  69.26 %
  29.88 %
  27.63 %
  4.17 %
  3.11 %
Other
  18840
  19090
  14156
  14946
  4000
  3626
  684
  518
  75.14 %
  78.29 %
  21.23 %
  18.99 %
  3.63 %
  2.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24980
  24852
  17160
  17857
  6852
  6263
  968
  732
  68.69 %
  71.85 %
  27.43 %
  25.20 %
  3.88 %
  2.95 %
Outlook Mail
  24805
  24858
  17264
  18038
  6549
  6066
  992
  754
  69.60 %
  72.56 %
  26.40 %
  24.40 %
  4.00 %
  3.03 %
Yahoo Mail
  24812
  24716
  17928
  18639
  5935
  5377
  949
  700
  72.26 %
  75.41 %
  23.92 %
  21.76 %
  3.82 %
  2.83 %
AOL Mail
  24066
  25321
  17460
  19071
  5673
  5514
  933
  736
  72.55 %
  75.32 %
  23.57 %
  21.78 %
  3.88 %
  2.91 %
Mail.com
  25145
  25152
  18517
  19197
  5709
  5249
  919
  706
  73.64 %
  76.32 %
  22.70 %
  20.87 %
  3.65 %
  2.81 %
Yandex Mail
  25238
  24943
  17883
  18459
  6386
  5743
  969
  741
  70.86 %
  74.00 %
  25.30 %
  23.02 %
  3.84 %
  2.97 %
GMX Mail
  24926
  24878
  18004
  18783
  5982
  5440
  940
  655
  72.23 %
  75.50 %
  24.00 %
  21.87 %
  3.77 %
  2.63 %
Zoho Mail
  25319
  25356
  18834
  19560
  5632
  5120
  853
  676
  74.39 %
  77.14 %
  22.24 %
  20.19 %
  3.37 %
  2.67 %
ProtonMail
  25360
  24867
  18672
  19100
  5801
  5126
  887
  641
  73.63 %
  76.81 %
  22.87 %
  20.61 %
  3.50 %
  2.58 %
Custom Mail
  25531
  24623
  19346
  19383
  5334
  4607
  851
  633
  75.77 %
  78.72 %
  20.89 %
  18.71 %
  3.33 %
  2.57 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.