Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
104.958 104.493	66.503 68.831	35.400 33.878	3.055 1.784

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox Rate	Spam Rate	Lost Rate
63.36 % 65.87 %	33.73 % 32.42 %	2.91 % 1.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7989 8282	5418 5836	2344 2307	227 139	67.82 % 70.47 %	29.34 % 27.86 %	2.84 % 1.68 %
Elektronics	8030 7834	5087 5134	2710 2570	233 130	63.35 % 65.53 %	33.75 % 32.81 %	2.90 % 1.66 %
Entertainment	7960 7678	5029 5020	2698 2527	233 131	63.18 % 65.38 %	33.89 % 32.91 %	2.93 % 1.71 %
Cosmetics & Beauty	8043 8092	5084 5284	2722 2666	237 142	63.21 % 65.30 %	33.84 % 32.95 %	2.95 % 1.75 %
Food & Drink	8011 8653	5452 6079	2326 2432	233 142	68.06 % 70.25 %	29.04 % 28.11 %	2.91 % 1.64 %
Home & Garden	8257 7952	5602 5597	2408 2224	247 131	67.85 % 70.38 %	29.16 % 27.97 %	2.99 % 1.65 %
Finance	8590 7741	4990 4691	3347 2914	253 136	58.09 % 60.60 %	38.96 % 37.64 %	2.95 % 1.76 %
Health	7924 7963	4589 4802	3108 3026	227 135	57.91 % 60.30 %	39.22 % 38.00 %	2.86 % 1.70 %
Pets	8491 8184	5750 5733	2488 2311	253 140	67.72 % 70.05 %	29.30 % 28.24 %	2.98 % 1.71 %
Sport & Fitness	8383 8303	5270 5430	2865 2724	248 149	62.87 % 65.40 %	34.18 % 32.81 %	2.96 % 1.79 %
Job & Career	7407 8072	4679 5307	2522 2634	206 131	63.17 % 65.75 %	34.05 % 32.63 %	2.78 % 1.62 %
Dating	8025 7919	4212 4391	3581 3385	232 143	52.49 % 55.45 %	44.62 % 42.75 %	2.89 % 1.81 %
Other	7848 7820	5341 5527	2281 2158	226 135	68.06 % 70.68 %	29.06 % 27.60 %	2.88 % 1.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10446 10011	6027 6007	4114 3839	305 165	57.70 % 60.00 %	39.38 % 38.35 %	2.92 % 1.65 %
Outlook Mail	10422 10336	6230 6418	3883 3739	309 179	59.78 % 62.09 %	37.26 % 36.17 %	2.96 % 1.73 %
Yahoo Mail	10416 10499	6723 7060	3389 3267	304 172	64.54 % 67.24 %	32.54 % 31.12 %	2.92 % 1.64 %
AOL Mail	9706 10751	6252 7234	3178 3336	276 181	64.41 % 67.29 %	32.74 % 31.03 %	2.84 % 1.68 %
Mail.com	10637 10822	7016 7371	3310 3264	311 187	65.96 % 68.11 %	31.12 % 30.16 %	2.92 % 1.73 %
Yandex Mail	10711 10352	6712 6733	3686 3440	313 179	62.66 % 65.04 %	34.41 % 33.23 %	2.92 % 1.73 %
GMX Mail	10342 10418	6359 6705	3678 3540	305 173	61.49 % 64.36 %	35.56 % 33.98 %	2.95 % 1.66 %
Zoho Mail	10629 10807	6989 7355	3337 3269	303 183	65.75 % 68.06 %	31.40 % 30.25 %	2.85 % 1.69 %
ProtonMail	10722 10338	6793 6827	3616 3326	313 185	63.36 % 66.04 %	33.73 % 32.17 %	2.92 % 1.79 %
Custom Mail	10927 10159	7402 7121	3209 2858	316 180	67.74 % 70.10 %	29.37 % 28.13 %	2.89 % 1.77 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.