Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.495 181.189	126.500 131.308	48.726 45.445	6.269 4.436

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.70 % 72.47 %	26.85 % 25.08 %	3.45 % 2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13996 14019	10272 10682	3263 3036	461 301	73.39 % 76.20 %	23.31 % 21.66 %	3.29 % 2.15 %
Elektronics	13880 13588	9735 9875	3690 3400	455 313	70.14 % 72.67 %	26.59 % 25.02 %	3.28 % 2.30 %
Entertainment	13894 13706	9671 9921	3728 3453	495 332	69.61 % 72.38 %	26.83 % 25.19 %	3.56 % 2.42 %
Cosmetics & Beauty	13963 13950	9709 10030	3765 3560	489 360	69.53 % 71.90 %	26.96 % 25.52 %	3.50 % 2.58 %
Food & Drink	13809 14423	10170 10921	3203 3168	436 334	73.65 % 75.72 %	23.20 % 21.96 %	3.16 % 2.32 %
Home & Garden	14061 13914	10299 10631	3284 2985	478 298	73.25 % 76.41 %	23.36 % 21.45 %	3.40 % 2.14 %
Finance	14354 13656	9377 9348	4484 3938	493 370	65.33 % 68.45 %	31.24 % 28.84 %	3.43 % 2.71 %
Health	13872 13866	9147 9505	4238 4011	487 350	65.94 % 68.55 %	30.55 % 28.93 %	3.51 % 2.52 %
Pets	14316 14219	10422 10753	3426 3138	468 328	72.80 % 75.62 %	23.93 % 22.07 %	3.27 % 2.31 %
Sport & Fitness	14258 14250	9801 10223	3945 3664	512 363	68.74 % 71.74 %	27.67 % 25.71 %	3.59 % 2.55 %
Job & Career	13432 14027	9234 9990	3685 3665	513 372	68.75 % 71.22 %	27.43 % 26.13 %	3.82 % 2.65 %
Dating	13955 13825	8645 9001	4789 4455	521 369	61.95 % 65.11 %	34.32 % 32.22 %	3.73 % 2.67 %
Other	13705 13746	10018 10428	3226 2972	461 346	73.10 % 75.86 %	23.54 % 21.62 %	3.36 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18205 18001	11930 12306	5635 5232	640 463	65.53 % 68.36 %	30.95 % 29.07 %	3.52 % 2.57 %
Outlook Mail	17933 18098	11950 12579	5323 5056	660 463	66.64 % 69.50 %	29.68 % 27.94 %	3.68 % 2.56 %
Yahoo Mail	18014 17898	12599 13037	4783 4417	632 444	69.94 % 72.84 %	26.55 % 24.68 %	3.51 % 2.48 %
AOL Mail	17061 18442	11958 13424	4482 4552	621 466	70.09 % 72.79 %	26.27 % 24.68 %	3.64 % 2.53 %
Mail.com	18217 18472	12996 13628	4599 4376	622 468	71.34 % 73.78 %	25.25 % 23.69 %	3.41 % 2.53 %
Yandex Mail	18388 18145	12588 12943	5160 4732	640 470	68.46 % 71.33 %	28.06 % 26.08 %	3.48 % 2.59 %
GMX Mail	18163 17944	12553 12940	4968 4604	642 400	69.11 % 72.11 %	27.35 % 25.66 %	3.53 % 2.23 %
Zoho Mail	18418 18453	13221 13739	4593 4291	604 423	71.78 % 74.45 %	24.94 % 23.25 %	3.28 % 2.29 %
ProtonMail	18464 18083	13025 13301	4823 4363	616 419	70.54 % 73.56 %	26.12 % 24.13 %	3.34 % 2.32 %
Custom Mail	18632 17653	13680 13411	4360 3822	592 420	73.42 % 75.97 %	23.40 % 21.65 %	3.18 % 2.38 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.