Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
311.141 310.389	229.495 238.860	69.718 62.401	11.928 9.128

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.76 % 76.96 %	22.41 % 20.10 %	3.83 % 2.94 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	24027 24010	18452 19258	4684 4159	891 593	76.80 % 80.21 %	19.49 % 17.32 %	3.71 % 2.47 %
Elektronics	23793 23668	17741 18378	5208 4639	844 651	74.56 % 77.65 %	21.89 % 19.60 %	3.55 % 2.75 %
Entertainment	23869 23760	17568 18249	5359 4801	942 710	73.60 % 76.81 %	22.45 % 20.21 %	3.95 % 2.99 %
Cosmetics & Beauty	24048 23989	17726 18377	5401 4867	921 745	73.71 % 76.61 %	22.46 % 20.29 %	3.83 % 3.11 %
Food & Drink	23914 24322	18477 19397	4634 4280	803 645	77.26 % 79.75 %	19.38 % 17.60 %	3.36 % 2.65 %
Home & Garden	23891 23882	18328 19155	4692 4100	871 627	76.72 % 80.21 %	19.64 % 17.17 %	3.65 % 2.63 %
Finance	24230 23514	16965 17294	6283 5436	982 784	70.02 % 73.55 %	25.93 % 23.12 %	4.05 % 3.33 %
Health	23535 23618	16662 17463	5919 5395	954 760	70.80 % 73.94 %	25.15 % 22.84 %	4.05 % 3.22 %
Pets	24370 24060	18534 19082	4962 4338	874 640	76.05 % 79.31 %	20.36 % 18.03 %	3.59 % 2.66 %
Sport & Fitness	24416 24101	17754 18301	5716 5075	946 725	72.71 % 75.93 %	23.41 % 21.06 %	3.87 % 3.01 %
Job & Career	23640 24097	17111 18141	5545 5185	984 771	72.38 % 75.28 %	23.46 % 21.52 %	4.16 % 3.20 %
Dating	23959 23633	16296 16884	6617 5943	1046 806	68.02 % 71.44 %	27.62 % 25.15 %	4.37 % 3.41 %
Other	23449 23735	17881 18881	4698 4183	870 671	76.25 % 79.55 %	20.03 % 17.62 %	3.71 % 2.83 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31193 30961	21965 22815	7976 7158	1252 988	70.42 % 73.69 %	25.57 % 23.12 %	4.01 % 3.19 %
Outlook Mail	30842 31045	21926 23053	7624 6987	1292 1005	71.09 % 74.26 %	24.72 % 22.51 %	4.19 % 3.24 %
Yahoo Mail	31010 30795	22806 23656	6977 6211	1227 928	73.54 % 76.82 %	22.50 % 20.17 %	3.96 % 3.01 %
AOL Mail	30172 31277	22223 24000	6705 6329	1244 948	73.65 % 76.73 %	22.22 % 20.24 %	4.12 % 3.03 %
Mail.com	31281 31252	23416 24334	6692 6029	1173 889	74.86 % 77.86 %	21.39 % 19.29 %	3.75 % 2.84 %
Yandex Mail	31230 31000	22505 23366	7456 6640	1269 994	72.06 % 75.37 %	23.87 % 21.42 %	4.06 % 3.21 %
GMX Mail	30955 31002	22892 23992	6885 6154	1178 856	73.95 % 77.39 %	22.24 % 19.85 %	3.81 % 2.76 %
Zoho Mail	31361 31416	23735 24701	6539 5836	1087 879	75.68 % 78.63 %	20.85 % 18.58 %	3.47 % 2.80 %
ProtonMail	31484 30967	23703 24343	6672 5793	1109 831	75.29 % 78.61 %	21.19 % 18.71 %	3.52 % 2.68 %
Custom Mail	31613 30674	24324 24600	6192 5264	1097 810	76.94 % 80.20 %	19.59 % 17.16 %	3.47 % 2.64 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.