Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.367 401.141	301.987 314.199	84.582 74.453	15.798 12.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.05 % 78.33 %	21.02 % 18.56 %	3.93 % 3.11 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30976 30974	24160 25224	5678 4944	1138 806	78.00 % 81.44 %	18.33 % 15.96 %	3.67 % 2.60 %
Elektronics	30708 30755	23290 24335	6280 5515	1138 905	75.84 % 79.13 %	20.45 % 17.93 %	3.71 % 2.94 %
Entertainment	30913 30788	23150 24052	6503 5734	1260 1002	74.89 % 78.12 %	21.04 % 18.62 %	4.08 % 3.25 %
Cosmetics & Beauty	30980 30861	23228 24098	6542 5783	1210 980	74.98 % 78.09 %	21.12 % 18.74 %	3.91 % 3.18 %
Food & Drink	30988 31304	24258 25357	5647 5069	1083 878	78.28 % 81.00 %	18.22 % 16.19 %	3.49 % 2.80 %
Home & Garden	30946 30932	24077 25170	5710 4909	1159 853	77.80 % 81.37 %	18.45 % 15.87 %	3.75 % 2.76 %
Finance	31323 30454	22433 22853	7585 6508	1305 1093	71.62 % 75.04 %	24.22 % 21.37 %	4.17 % 3.59 %
Health	30494 30549	22117 23162	7128 6386	1249 1001	72.53 % 75.82 %	23.38 % 20.90 %	4.10 % 3.28 %
Pets	31453 30946	24236 24881	6044 5182	1173 883	77.05 % 80.40 %	19.22 % 16.75 %	3.73 % 2.85 %
Sport & Fitness	31287 31026	23098 23962	6922 6078	1267 986	73.83 % 77.23 %	22.12 % 19.59 %	4.05 % 3.18 %
Job & Career	30585 31048	22476 23737	6813 6248	1296 1063	73.49 % 76.45 %	22.28 % 20.12 %	4.24 % 3.42 %
Dating	31242 30714	21915 22550	7953 7039	1374 1125	70.15 % 73.42 %	25.46 % 22.92 %	4.40 % 3.66 %
Other	30472 30790	23549 24818	5777 5058	1146 914	77.28 % 80.60 %	18.96 % 16.43 %	3.76 % 2.97 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40118 39819	28861 29942	9595 8514	1662 1363	71.94 % 75.20 %	23.92 % 21.38 %	4.14 % 3.42 %
Outlook Mail	39859 40019	28875 30308	9246 8317	1738 1394	72.44 % 75.73 %	23.20 % 20.78 %	4.36 % 3.48 %
Yahoo Mail	39996 39626	29886 30924	8505 7439	1605 1263	74.72 % 78.04 %	21.26 % 18.77 %	4.01 % 3.19 %
AOL Mail	39056 40229	29184 31337	8220 7581	1652 1311	74.72 % 77.90 %	21.05 % 18.84 %	4.23 % 3.26 %
Mail.com	40259 40092	30571 31696	8129 7182	1559 1214	75.94 % 79.06 %	20.19 % 17.91 %	3.87 % 3.03 %
Yandex Mail	40334 39847	29556 30534	9093 7973	1685 1340	73.28 % 76.63 %	22.54 % 20.01 %	4.18 % 3.36 %
GMX Mail	39713 39961	30042 31559	8191 7234	1480 1168	75.65 % 78.97 %	20.63 % 18.10 %	3.73 % 2.92 %
Zoho Mail	40186 40290	30900 32187	7856 6910	1430 1193	76.89 % 79.89 %	19.55 % 17.15 %	3.56 % 2.96 %
ProtonMail	40393 39807	30993 31929	7951 6779	1449 1099	76.73 % 80.21 %	19.68 % 17.03 %	3.59 % 2.76 %
Custom Mail	40422 39437	31547 32120	7450 6248	1425 1069	78.04 % 81.45 %	18.43 % 15.84 %	3.53 % 2.71 %
iCloud Mail	655 667	478 525	136 114	41 28	72.98 % 78.71 %	20.76 % 17.09 %	6.26 % 4.20 %
Tuta	683 673	537 566	107 83	39 24	78.62 % 84.10 %	15.67 % 12.33 %	5.71 % 3.57 %
Juno.com	693 674	557 572	103 79	33 23	80.38 % 84.87 %	14.86 % 11.72 %	4.76 % 3.41 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.