Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.618 378.801	283.990 295.673	80.828 71.456	14.800 11.672

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.81 % 78.05 %	21.29 % 18.86 %	3.90 % 3.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29292 29235	22782 23744	5433 4744	1077 747	77.78 % 81.22 %	18.55 % 16.23 %	3.68 % 2.56 %
Elektronics	28919 28959	21846 22830	6001 5288	1072 841	75.54 % 78.84 %	20.75 % 18.26 %	3.71 % 2.90 %
Entertainment	29152 29073	21756 22640	6215 5506	1181 927	74.63 % 77.87 %	21.32 % 18.94 %	4.05 % 3.19 %
Cosmetics & Beauty	29278 29135	21894 22657	6257 5552	1127 926	74.78 % 77.77 %	21.37 % 19.06 %	3.85 % 3.18 %
Food & Drink	29263 29650	22841 23931	5397 4879	1025 840	78.05 % 80.71 %	18.44 % 16.46 %	3.50 % 2.83 %
Home & Garden	29243 29144	22694 23655	5460 4696	1089 793	77.60 % 81.17 %	18.67 % 16.11 %	3.72 % 2.72 %
Finance	29477 28797	21029 21533	7240 6250	1208 1014	71.34 % 74.78 %	24.56 % 21.70 %	4.10 % 3.52 %
Health	28714 28918	20728 21829	6817 6147	1169 942	72.19 % 75.49 %	23.74 % 21.26 %	4.07 % 3.26 %
Pets	29710 29306	22848 23500	5779 4978	1083 828	76.90 % 80.19 %	19.45 % 16.99 %	3.65 % 2.83 %
Sport & Fitness	29579 29330	21765 22578	6619 5829	1195 923	73.58 % 76.98 %	22.38 % 19.87 %	4.04 % 3.15 %
Job & Career	28864 29334	21157 22363	6495 5989	1212 982	73.30 % 76.24 %	22.50 % 20.42 %	4.20 % 3.35 %
Dating	29363 28941	20465 21117	7603 6769	1295 1055	69.70 % 72.97 %	25.89 % 23.39 %	4.41 % 3.65 %
Other	28764 28979	22185 23296	5512 4829	1067 854	77.13 % 80.39 %	19.16 % 16.66 %	3.71 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38092 37780	27312 28329	9210 8182	1570 1269	71.70 % 74.98 %	24.18 % 21.66 %	4.12 % 3.36 %
Outlook Mail	37810 37973	27295 28645	8873 8014	1642 1314	72.19 % 75.44 %	23.47 % 21.10 %	4.34 % 3.46 %
Yahoo Mail	37900 37568	28242 29218	8145 7158	1513 1192	74.52 % 77.77 %	21.49 % 19.05 %	3.99 % 3.17 %
AOL Mail	37002 38217	27587 29689	7865 7300	1550 1228	74.56 % 77.69 %	21.26 % 19.10 %	4.19 % 3.21 %
Mail.com	38150 38119	28908 30052	7781 6921	1461 1146	75.77 % 78.84 %	20.40 % 18.16 %	3.83 % 3.01 %
Yandex Mail	38181 37803	27877 28872	8709 7663	1595 1268	73.01 % 76.37 %	22.81 % 20.27 %	4.18 % 3.35 %
GMX Mail	37650 37869	28349 29796	7885 6975	1416 1098	75.30 % 78.68 %	20.94 % 18.42 %	3.76 % 2.90 %
Zoho Mail	38181 38229	29278 30444	7558 6665	1345 1120	76.68 % 79.64 %	19.80 % 17.43 %	3.52 % 2.93 %
ProtonMail	38255 37762	29255 30187	7642 6546	1358 1029	76.47 % 79.94 %	19.98 % 17.33 %	3.55 % 2.72 %
Custom Mail	38397 37481	29887 30441	7160 6032	1350 1008	77.84 % 81.22 %	18.65 % 16.09 %	3.52 % 2.69 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.