Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.103 283.337	207.990 216.324	65.358 58.869	10.755 8.144

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.21 % 76.35 %	23.01 % 20.78 %	3.79 % 2.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21905 21935	16717 17479	4388 3927	800 529	76.32 % 79.69 %	20.03 % 17.90 %	3.65 % 2.41 %
Elektronics	21779 21575	16112 16595	4901 4381	766 599	73.98 % 76.92 %	22.50 % 20.31 %	3.52 % 2.78 %
Entertainment	21847 21599	15974 16449	5030 4513	843 637	73.12 % 76.16 %	23.02 % 20.89 %	3.86 % 2.95 %
Cosmetics & Beauty	21971 21943	16075 16667	5069 4605	827 671	73.16 % 75.96 %	23.07 % 20.99 %	3.76 % 3.06 %
Food & Drink	21834 22209	16764 17592	4339 4042	731 575	76.78 % 79.21 %	19.87 % 18.20 %	3.35 % 2.59 %
Home & Garden	21885 21723	16684 17311	4409 3862	792 550	76.23 % 79.69 %	20.15 % 17.78 %	3.62 % 2.53 %
Finance	22159 21493	15375 15675	5904 5128	880 690	69.38 % 72.93 %	26.64 % 23.86 %	3.97 % 3.21 %
Health	21421 21567	15024 15793	5549 5103	848 671	70.14 % 73.23 %	25.90 % 23.66 %	3.96 % 3.11 %
Pets	22305 21998	16864 17333	4652 4089	789 576	75.61 % 78.79 %	20.86 % 18.59 %	3.54 % 2.62 %
Sport & Fitness	22305 21982	16099 16575	5350 4771	856 636	72.18 % 75.40 %	23.99 % 21.70 %	3.84 % 2.89 %
Job & Career	21471 21979	15425 16428	5152 4869	894 682	71.84 % 74.74 %	24.00 % 22.15 %	4.16 % 3.10 %
Dating	21809 21606	14647 15246	6226 5636	936 724	67.16 % 70.56 %	28.55 % 26.09 %	4.29 % 3.35 %
Other	21412 21728	16230 17181	4389 3943	793 604	75.80 % 79.07 %	20.50 % 18.15 %	3.70 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28422 28257	19816 20623	7476 6760	1130 874	69.72 % 72.98 %	26.30 % 23.92 %	3.98 % 3.09 %
Outlook Mail	28245 28274	19915 20812	7164 6569	1166 893	70.51 % 73.61 %	25.36 % 23.23 %	4.13 % 3.16 %
Yahoo Mail	28196 28107	20595 21456	6506 5838	1095 813	73.04 % 76.34 %	23.07 % 20.77 %	3.88 % 2.89 %
AOL Mail	27441 28559	20097 21757	6243 5954	1101 848	73.24 % 76.18 %	22.75 % 20.85 %	4.01 % 2.97 %
Mail.com	28523 28594	21212 22093	6255 5685	1056 816	74.37 % 77.26 %	21.93 % 19.88 %	3.70 % 2.85 %
Yandex Mail	28657 28356	20509 21230	6998 6248	1150 878	71.57 % 74.87 %	24.42 % 22.03 %	4.01 % 3.10 %
GMX Mail	28229 28301	20673 21698	6475 5836	1081 767	73.23 % 76.67 %	22.94 % 20.62 %	3.83 % 2.71 %
Zoho Mail	28649 28681	21542 22377	6131 5515	976 789	75.19 % 78.02 %	21.40 % 19.23 %	3.41 % 2.75 %
ProtonMail	28802 28230	21497 21995	6287 5493	1018 742	74.64 % 77.91 %	21.83 % 19.46 %	3.53 % 2.63 %
Custom Mail	28939 27978	22134 22283	5823 4971	982 724	76.49 % 79.64 %	20.12 % 17.77 %	3.39 % 2.59 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.