Constant Contact and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.504 222.158	159.064 165.360	55.382 50.848	8.058 5.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.49 % 74.43 %	24.89 % 22.89 %	3.62 % 2.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17119 17185	12815 13402	3708 3391	596 392	74.86 % 77.99 %	21.66 % 19.73 %	3.48 % 2.28 %
Elektronics	17049 16774	12295 12548	4185 3793	569 433	72.12 % 74.81 %	24.55 % 22.61 %	3.34 % 2.58 %
Entertainment	17093 16875	12210 12524	4250 3886	633 465	71.43 % 74.22 %	24.86 % 23.03 %	3.70 % 2.76 %
Cosmetics & Beauty	17116 17204	12221 12735	4278 3985	617 484	71.40 % 74.02 %	24.99 % 23.16 %	3.60 % 2.81 %
Food & Drink	17030 17547	12814 13588	3661 3521	555 438	75.24 % 77.44 %	21.50 % 20.07 %	3.26 % 2.50 %
Home & Garden	17204 17024	12862 13279	3735 3340	607 405	74.76 % 78.00 %	21.71 % 19.62 %	3.53 % 2.38 %
Finance	17433 16765	11748 11862	5043 4414	642 489	67.39 % 70.75 %	28.93 % 26.33 %	3.68 % 2.92 %
Health	16849 16924	11471 12004	4753 4446	625 474	68.08 % 70.93 %	28.21 % 26.27 %	3.71 % 2.80 %
Pets	17488 17373	12966 13413	3913 3525	609 435	74.14 % 77.21 %	22.38 % 20.29 %	3.48 % 2.50 %
Sport & Fitness	17527 17435	12370 12818	4523 4124	634 493	70.58 % 73.52 %	25.81 % 23.65 %	3.62 % 2.83 %
Job & Career	16697 17177	11741 12533	4279 4142	677 502	70.32 % 72.96 %	25.63 % 24.11 %	4.05 % 2.92 %
Dating	17103 16942	11050 11515	5362 4924	691 503	64.61 % 67.97 %	31.35 % 29.06 %	4.04 % 2.97 %
Other	16796 16933	12501 13139	3692 3357	603 437	74.43 % 77.59 %	21.98 % 19.83 %	3.59 % 2.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22347 22047	15117 15592	6379 5835	851 620	67.65 % 70.72 %	28.55 % 26.47 %	3.81 % 2.81 %
Outlook Mail	22086 22218	15144 15905	6063 5671	879 642	68.57 % 71.59 %	27.45 % 25.52 %	3.98 % 2.89 %
Yahoo Mail	22016 22074	15744 16477	5462 5001	810 596	71.51 % 74.64 %	24.81 % 22.66 %	3.68 % 2.70 %
AOL Mail	21163 22549	15175 16803	5177 5121	811 625	71.71 % 74.52 %	24.46 % 22.71 %	3.83 % 2.77 %
Mail.com	22359 22473	16295 16955	5265 4897	799 621	72.88 % 75.45 %	23.55 % 21.79 %	3.57 % 2.76 %
Yandex Mail	22480 22284	15739 16318	5900 5343	841 623	70.01 % 73.23 %	26.25 % 23.98 %	3.74 % 2.80 %
GMX Mail	22170 22092	15784 16429	5569 5102	817 561	71.20 % 74.37 %	25.12 % 23.09 %	3.69 % 2.54 %
Zoho Mail	22678 22582	16694 17228	5235 4785	749 569	73.61 % 76.29 %	23.08 % 21.19 %	3.30 % 2.52 %
ProtonMail	22509 22139	16344 16770	5398 4820	767 549	72.61 % 75.75 %	23.98 % 21.77 %	3.41 % 2.48 %
Custom Mail	22696 21700	17028 16883	4934 4273	734 544	75.03 % 77.80 %	21.74 % 19.69 %	3.23 % 2.51 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.