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Constant Contact and Rapidmail Email Deliverability Comparison

  Constant Contact
  Rapidmail

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  181.495
  181.189
  126.500
  131.308
  48.726
  45.445
  6.269
  4.436

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.70 %
  72.47 %
  26.85 %
  25.08 %
  3.45 %
  2.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13996
  14019
  10272
  10682
  3263
  3036
  461
  301
  73.39 %
  76.20 %
  23.31 %
  21.66 %
  3.29 %
  2.15 %
Elektronics
  13880
  13588
  9735
  9875
  3690
  3400
  455
  313
  70.14 %
  72.67 %
  26.59 %
  25.02 %
  3.28 %
  2.30 %
Entertainment
  13894
  13706
  9671
  9921
  3728
  3453
  495
  332
  69.61 %
  72.38 %
  26.83 %
  25.19 %
  3.56 %
  2.42 %
Cosmetics & Beauty
  13963
  13950
  9709
  10030
  3765
  3560
  489
  360
  69.53 %
  71.90 %
  26.96 %
  25.52 %
  3.50 %
  2.58 %
Food & Drink
  13809
  14423
  10170
  10921
  3203
  3168
  436
  334
  73.65 %
  75.72 %
  23.20 %
  21.96 %
  3.16 %
  2.32 %
Home & Garden
  14061
  13914
  10299
  10631
  3284
  2985
  478
  298
  73.25 %
  76.41 %
  23.36 %
  21.45 %
  3.40 %
  2.14 %
Finance
  14354
  13656
  9377
  9348
  4484
  3938
  493
  370
  65.33 %
  68.45 %
  31.24 %
  28.84 %
  3.43 %
  2.71 %
Health
  13872
  13866
  9147
  9505
  4238
  4011
  487
  350
  65.94 %
  68.55 %
  30.55 %
  28.93 %
  3.51 %
  2.52 %
Pets
  14316
  14219
  10422
  10753
  3426
  3138
  468
  328
  72.80 %
  75.62 %
  23.93 %
  22.07 %
  3.27 %
  2.31 %
Sport & Fitness
  14258
  14250
  9801
  10223
  3945
  3664
  512
  363
  68.74 %
  71.74 %
  27.67 %
  25.71 %
  3.59 %
  2.55 %
Job & Career
  13432
  14027
  9234
  9990
  3685
  3665
  513
  372
  68.75 %
  71.22 %
  27.43 %
  26.13 %
  3.82 %
  2.65 %
Dating
  13955
  13825
  8645
  9001
  4789
  4455
  521
  369
  61.95 %
  65.11 %
  34.32 %
  32.22 %
  3.73 %
  2.67 %
Other
  13705
  13746
  10018
  10428
  3226
  2972
  461
  346
  73.10 %
  75.86 %
  23.54 %
  21.62 %
  3.36 %
  2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18205
  18001
  11930
  12306
  5635
  5232
  640
  463
  65.53 %
  68.36 %
  30.95 %
  29.07 %
  3.52 %
  2.57 %
Outlook Mail
  17933
  18098
  11950
  12579
  5323
  5056
  660
  463
  66.64 %
  69.50 %
  29.68 %
  27.94 %
  3.68 %
  2.56 %
Yahoo Mail
  18014
  17898
  12599
  13037
  4783
  4417
  632
  444
  69.94 %
  72.84 %
  26.55 %
  24.68 %
  3.51 %
  2.48 %
AOL Mail
  17061
  18442
  11958
  13424
  4482
  4552
  621
  466
  70.09 %
  72.79 %
  26.27 %
  24.68 %
  3.64 %
  2.53 %
Mail.com
  18217
  18472
  12996
  13628
  4599
  4376
  622
  468
  71.34 %
  73.78 %
  25.25 %
  23.69 %
  3.41 %
  2.53 %
Yandex Mail
  18388
  18145
  12588
  12943
  5160
  4732
  640
  470
  68.46 %
  71.33 %
  28.06 %
  26.08 %
  3.48 %
  2.59 %
GMX Mail
  18163
  17944
  12553
  12940
  4968
  4604
  642
  400
  69.11 %
  72.11 %
  27.35 %
  25.66 %
  3.53 %
  2.23 %
Zoho Mail
  18418
  18453
  13221
  13739
  4593
  4291
  604
  423
  71.78 %
  74.45 %
  24.94 %
  23.25 %
  3.28 %
  2.29 %
ProtonMail
  18464
  18083
  13025
  13301
  4823
  4363
  616
  419
  70.54 %
  73.56 %
  26.12 %
  24.13 %
  3.34 %
  2.32 %
Custom Mail
  18632
  17653
  13680
  13411
  4360
  3822
  592
  420
  73.42 %
  75.97 %
  23.40 %
  21.65 %
  3.18 %
  2.38 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.