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Constant Contact and Rapidmail Email Deliverability Comparison

  Constant Contact
  Rapidmail

In this comparison, the deliverability of Constant Contact and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Rapidmail than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.103
  283.337
  207.990
  216.324
  65.358
  58.869
  10.755
  8.144

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Rapidmail beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.21 %
  76.35 %
  23.01 %
  20.78 %
  3.79 %
  2.87 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Rapidmail is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21905
  21935
  16717
  17479
  4388
  3927
  800
  529
  76.32 %
  79.69 %
  20.03 %
  17.90 %
  3.65 %
  2.41 %
Elektronics
  21779
  21575
  16112
  16595
  4901
  4381
  766
  599
  73.98 %
  76.92 %
  22.50 %
  20.31 %
  3.52 %
  2.78 %
Entertainment
  21847
  21599
  15974
  16449
  5030
  4513
  843
  637
  73.12 %
  76.16 %
  23.02 %
  20.89 %
  3.86 %
  2.95 %
Cosmetics & Beauty
  21971
  21943
  16075
  16667
  5069
  4605
  827
  671
  73.16 %
  75.96 %
  23.07 %
  20.99 %
  3.76 %
  3.06 %
Food & Drink
  21834
  22209
  16764
  17592
  4339
  4042
  731
  575
  76.78 %
  79.21 %
  19.87 %
  18.20 %
  3.35 %
  2.59 %
Home & Garden
  21885
  21723
  16684
  17311
  4409
  3862
  792
  550
  76.23 %
  79.69 %
  20.15 %
  17.78 %
  3.62 %
  2.53 %
Finance
  22159
  21493
  15375
  15675
  5904
  5128
  880
  690
  69.38 %
  72.93 %
  26.64 %
  23.86 %
  3.97 %
  3.21 %
Health
  21421
  21567
  15024
  15793
  5549
  5103
  848
  671
  70.14 %
  73.23 %
  25.90 %
  23.66 %
  3.96 %
  3.11 %
Pets
  22305
  21998
  16864
  17333
  4652
  4089
  789
  576
  75.61 %
  78.79 %
  20.86 %
  18.59 %
  3.54 %
  2.62 %
Sport & Fitness
  22305
  21982
  16099
  16575
  5350
  4771
  856
  636
  72.18 %
  75.40 %
  23.99 %
  21.70 %
  3.84 %
  2.89 %
Job & Career
  21471
  21979
  15425
  16428
  5152
  4869
  894
  682
  71.84 %
  74.74 %
  24.00 %
  22.15 %
  4.16 %
  3.10 %
Dating
  21809
  21606
  14647
  15246
  6226
  5636
  936
  724
  67.16 %
  70.56 %
  28.55 %
  26.09 %
  4.29 %
  3.35 %
Other
  21412
  21728
  16230
  17181
  4389
  3943
  793
  604
  75.80 %
  79.07 %
  20.50 %
  18.15 %
  3.70 %
  2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Rapidmail is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28422
  28257
  19816
  20623
  7476
  6760
  1130
  874
  69.72 %
  72.98 %
  26.30 %
  23.92 %
  3.98 %
  3.09 %
Outlook Mail
  28245
  28274
  19915
  20812
  7164
  6569
  1166
  893
  70.51 %
  73.61 %
  25.36 %
  23.23 %
  4.13 %
  3.16 %
Yahoo Mail
  28196
  28107
  20595
  21456
  6506
  5838
  1095
  813
  73.04 %
  76.34 %
  23.07 %
  20.77 %
  3.88 %
  2.89 %
AOL Mail
  27441
  28559
  20097
  21757
  6243
  5954
  1101
  848
  73.24 %
  76.18 %
  22.75 %
  20.85 %
  4.01 %
  2.97 %
Mail.com
  28523
  28594
  21212
  22093
  6255
  5685
  1056
  816
  74.37 %
  77.26 %
  21.93 %
  19.88 %
  3.70 %
  2.85 %
Yandex Mail
  28657
  28356
  20509
  21230
  6998
  6248
  1150
  878
  71.57 %
  74.87 %
  24.42 %
  22.03 %
  4.01 %
  3.10 %
GMX Mail
  28229
  28301
  20673
  21698
  6475
  5836
  1081
  767
  73.23 %
  76.67 %
  22.94 %
  20.62 %
  3.83 %
  2.71 %
Zoho Mail
  28649
  28681
  21542
  22377
  6131
  5515
  976
  789
  75.19 %
  78.02 %
  21.40 %
  19.23 %
  3.41 %
  2.75 %
ProtonMail
  28802
  28230
  21497
  21995
  6287
  5493
  1018
  742
  74.64 %
  77.91 %
  21.83 %
  19.46 %
  3.53 %
  2.63 %
Custom Mail
  28939
  27978
  22134
  22283
  5823
  4971
  982
  724
  76.49 %
  79.64 %
  20.12 %
  17.77 %
  3.39 %
  2.59 %

Compare Constant Contact with other providers

Compare the email deliverability of Constant Contact with other providers.