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ActiveCampaign and Constant Contact Email Deliverability Comparison

  ActiveCampaign
  Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  257.314
  256.875
  202.593
  186.356
  48.760
  60.968
  5.961
  9.551

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.73 %
  72.55 %
  18.95 %
  23.73 %
  2.32 %
  3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18955
  19809
  15599
  15013
  2943
  4091
  413
  705
  82.29 %
  75.79 %
  15.53 %
  20.65 %
  2.18 %
  3.56 %
Elektronics
  19651
  19726
  15580
  14458
  3631
  4590
  440
  678
  79.28 %
  73.29 %
  18.48 %
  23.27 %
  2.24 %
  3.44 %
Entertainment
  19439
  19763
  15251
  14330
  3729
  4686
  459
  747
  78.46 %
  72.51 %
  19.18 %
  23.71 %
  2.36 %
  3.78 %
Cosmetics & Beauty
  19649
  19763
  15428
  14333
  3760
  4715
  461
  715
  78.52 %
  72.52 %
  19.14 %
  23.86 %
  2.35 %
  3.62 %
Food & Drink
  19386
  19661
  15953
  14974
  3044
  4037
  389
  650
  82.29 %
  76.16 %
  15.70 %
  20.53 %
  2.01 %
  3.31 %
Home & Garden
  20216
  19844
  16576
  15011
  3241
  4115
  399
  718
  81.99 %
  75.65 %
  16.03 %
  20.74 %
  1.97 %
  3.62 %
Finance
  19993
  20095
  14983
  13783
  4498
  5530
  512
  782
  74.94 %
  68.59 %
  22.50 %
  27.52 %
  2.56 %
  3.89 %
Health
  19911
  19346
  15097
  13404
  4362
  5187
  452
  755
  75.82 %
  69.29 %
  21.91 %
  26.81 %
  2.27 %
  3.90 %
Pets
  19972
  20175
  16271
  15145
  3283
  4323
  418
  707
  81.47 %
  75.07 %
  16.44 %
  21.43 %
  2.09 %
  3.50 %
Sport & Fitness
  19997
  20196
  15502
  14447
  3987
  4990
  508
  759
  77.52 %
  71.53 %
  19.94 %
  24.71 %
  2.54 %
  3.76 %
Job & Career
  20408
  19347
  15719
  13782
  4153
  4767
  536
  798
  77.02 %
  71.24 %
  20.35 %
  24.64 %
  2.63 %
  4.12 %
Dating
  19657
  19772
  14323
  13095
  4824
  5851
  510
  826
  72.86 %
  66.23 %
  24.54 %
  29.59 %
  2.59 %
  4.18 %
Other
  20080
  19378
  16311
  14581
  3305
  4086
  464
  711
  81.23 %
  75.25 %
  16.46 %
  21.09 %
  2.31 %
  3.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25883
  25627
  19373
  17657
  5838
  6971
  672
  999
  74.85 %
  68.90 %
  22.56 %
  27.20 %
  2.60 %
  3.90 %
Outlook Mail
  25889
  25456
  19574
  17764
  5672
  6671
  643
  1021
  75.61 %
  69.78 %
  21.91 %
  26.21 %
  2.48 %
  4.01 %
Yahoo Mail
  25239
  25489
  19970
  18456
  4681
  6053
  588
  980
  79.12 %
  72.41 %
  18.55 %
  23.75 %
  2.33 %
  3.84 %
AOL Mail
  25801
  24723
  20313
  17976
  4881
  5787
  607
  960
  78.73 %
  72.71 %
  18.92 %
  23.41 %
  2.35 %
  3.88 %
Mail.com
  25798
  25808
  20626
  19041
  4578
  5818
  594
  949
  79.95 %
  73.78 %
  17.75 %
  22.54 %
  2.30 %
  3.68 %
Yandex Mail
  25761
  25870
  19935
  18367
  5166
  6501
  660
  1002
  77.38 %
  71.00 %
  20.05 %
  25.13 %
  2.56 %
  3.87 %
GMX Mail
  25583
  25608
  20180
  18544
  4842
  6088
  561
  976
  78.88 %
  72.41 %
  18.93 %
  23.77 %
  2.19 %
  3.81 %
Zoho Mail
  26173
  25985
  21083
  19377
  4532
  5734
  558
  874
  80.55 %
  74.57 %
  17.32 %
  22.07 %
  2.13 %
  3.36 %
ProtonMail
  25708
  26071
  20622
  19253
  4542
  5904
  544
  914
  80.22 %
  73.85 %
  17.67 %
  22.65 %
  2.12 %
  3.51 %
Custom Mail
  25479
  26238
  20917
  19921
  4028
  5441
  534
  876
  82.10 %
  75.92 %
  15.81 %
  20.74 %
  2.10 %
  3.34 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.