ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 304.458	243.674 224.204	54.154 68.602	7.449 11.652

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 73.64 %	17.74 % 22.53 %	2.44 % 3.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 23511	18816 18037	3292 4610	495 864	83.25 % 76.72 %	14.56 % 19.61 %	2.19 % 3.67 %
Elektronics	23468 23280	18879 17324	4028 5129	561 827	80.45 % 74.42 %	17.16 % 22.03 %	2.39 % 3.55 %
Entertainment	23095 23355	18373 17171	4144 5271	578 913	79.55 % 73.52 %	17.94 % 22.57 %	2.50 % 3.91 %
Cosmetics & Beauty	23290 23563	18543 17348	4175 5319	572 896	79.62 % 73.62 %	17.93 % 22.57 %	2.46 % 3.80 %
Food & Drink	23102 23422	19229 18078	3384 4561	489 783	83.24 % 77.18 %	14.65 % 19.47 %	2.12 % 3.34 %
Home & Garden	23839 23414	19772 17938	3576 4623	491 853	82.94 % 76.61 %	15.00 % 19.74 %	2.06 % 3.64 %
Finance	23790 23719	18156 16576	5001 6187	633 956	76.32 % 69.88 %	21.02 % 26.08 %	2.66 % 4.03 %
Health	23503 22965	18117 16218	4807 5817	579 930	77.08 % 70.62 %	20.45 % 25.33 %	2.46 % 4.05 %
Pets	23756 23848	19543 18109	3673 4880	540 859	82.27 % 75.94 %	15.46 % 20.46 %	2.27 % 3.60 %
Sport & Fitness	23623 23899	18577 17348	4430 5622	616 929	78.64 % 72.59 %	18.75 % 23.52 %	2.61 % 3.89 %
Job & Career	24046 23117	18735 16696	4635 5451	676 970	77.91 % 72.22 %	19.28 % 23.58 %	2.81 % 4.20 %
Dating	23352 23416	17381 15884	5322 6513	649 1019	74.43 % 67.83 %	22.79 % 27.81 %	2.78 % 4.35 %
Other	23810 22949	19553 17477	3687 4619	570 853	82.12 % 76.16 %	15.49 % 20.13 %	2.39 % 3.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 30483	23409 21417	6474 7843	837 1223	76.20 % 70.26 %	21.07 % 25.73 %	2.72 % 4.01 %
Outlook Mail	30628 30225	23534 21454	6288 7511	806 1260	76.84 % 70.98 %	20.53 % 24.85 %	2.63 % 4.17 %
Yahoo Mail	30018 30301	24013 22250	5253 6853	752 1198	80.00 % 73.43 %	17.50 % 22.62 %	2.51 % 3.95 %
AOL Mail	30533 29511	24314 21710	5446 6590	773 1211	79.63 % 73.57 %	17.84 % 22.33 %	2.53 % 4.10 %
Mail.com	30551 30614	24727 22884	5098 6582	726 1148	80.94 % 74.75 %	16.69 % 21.50 %	2.38 % 3.75 %
Yandex Mail	30515 30603	23905 22024	5778 7342	832 1237	78.34 % 71.97 %	18.93 % 23.99 %	2.73 % 4.04 %
GMX Mail	30398 30240	24385 22317	5327 6772	686 1151	80.22 % 73.80 %	17.52 % 22.39 %	2.26 % 3.81 %
Zoho Mail	31112 30674	25387 23177	5029 6434	696 1063	81.60 % 75.56 %	16.16 % 20.98 %	2.24 % 3.47 %
ProtonMail	30518 30830	24856 23168	4984 6573	678 1089	81.45 % 75.15 %	16.33 % 21.32 %	2.22 % 3.53 %
Custom Mail	30284 30977	25144 23803	4477 6102	663 1072	83.03 % 76.84 %	14.78 % 19.70 %	2.19 % 3.46 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.