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ActiveCampaign and Constant Contact Email Deliverability Comparison

  ActiveCampaign
  Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  284.103
  226.157
  207.990
  51.879
  65.358
  6.797
  10.755

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  73.21 %
  18.21 %
  23.01 %
  2.39 %
  3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  21905
  17423
  16717
  3148
  4388
  458
  800
  82.85 %
  76.32 %
  14.97 %
  20.03 %
  2.18 %
  3.65 %
Elektronics
  21822
  21779
  17457
  16112
  3858
  4901
  507
  766
  80.00 %
  73.98 %
  17.68 %
  22.50 %
  2.32 %
  3.52 %
Entertainment
  21535
  21847
  17034
  15974
  3970
  5030
  531
  843
  79.10 %
  73.12 %
  18.44 %
  23.02 %
  2.47 %
  3.86 %
Cosmetics & Beauty
  21727
  21971
  17200
  16075
  3997
  5069
  530
  827
  79.16 %
  73.16 %
  18.40 %
  23.07 %
  2.44 %
  3.76 %
Food & Drink
  21510
  21834
  17821
  16764
  3242
  4339
  447
  731
  82.85 %
  76.78 %
  15.07 %
  19.87 %
  2.08 %
  3.35 %
Home & Garden
  22289
  21885
  18411
  16684
  3431
  4409
  447
  792
  82.60 %
  76.23 %
  15.39 %
  20.15 %
  2.01 %
  3.62 %
Finance
  22217
  22159
  16839
  15375
  4792
  5904
  586
  880
  75.79 %
  69.38 %
  21.57 %
  26.64 %
  2.64 %
  3.97 %
Health
  21955
  21421
  16815
  15024
  4617
  5549
  523
  848
  76.59 %
  70.14 %
  21.03 %
  25.90 %
  2.38 %
  3.96 %
Pets
  22116
  22305
  18124
  16864
  3506
  4652
  486
  789
  81.95 %
  75.61 %
  15.85 %
  20.86 %
  2.20 %
  3.54 %
Sport & Fitness
  22032
  22305
  17234
  16099
  4235
  5350
  563
  856
  78.22 %
  72.18 %
  19.22 %
  23.99 %
  2.56 %
  3.84 %
Job & Career
  22474
  21471
  17441
  15425
  4427
  5152
  606
  894
  77.61 %
  71.84 %
  19.70 %
  24.00 %
  2.70 %
  4.16 %
Dating
  21859
  21809
  16143
  14647
  5122
  6226
  594
  936
  73.85 %
  67.16 %
  23.43 %
  28.55 %
  2.72 %
  4.29 %
Other
  22268
  21412
  18215
  16230
  3534
  4389
  519
  793
  81.80 %
  75.80 %
  15.87 %
  20.50 %
  2.33 %
  3.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  28422
  21683
  19816
  6204
  7476
  762
  1130
  75.69 %
  69.72 %
  21.66 %
  26.30 %
  2.66 %
  3.98 %
Outlook Mail
  28601
  28245
  21837
  19915
  6026
  7164
  738
  1166
  76.35 %
  70.51 %
  21.07 %
  25.36 %
  2.58 %
  4.13 %
Yahoo Mail
  27970
  28196
  22271
  20595
  5008
  6506
  691
  1095
  79.62 %
  73.04 %
  17.90 %
  23.07 %
  2.47 %
  3.88 %
AOL Mail
  28577
  27441
  22653
  20097
  5216
  6243
  708
  1101
  79.27 %
  73.24 %
  18.25 %
  22.75 %
  2.48 %
  4.01 %
Mail.com
  28490
  28523
  22952
  21212
  4875
  6255
  663
  1056
  80.56 %
  74.37 %
  17.11 %
  21.93 %
  2.33 %
  3.70 %
Yandex Mail
  28497
  28657
  22218
  20509
  5524
  6998
  755
  1150
  77.97 %
  71.57 %
  19.38 %
  24.42 %
  2.65 %
  4.01 %
GMX Mail
  28404
  28229
  22638
  20673
  5129
  6475
  637
  1081
  79.70 %
  73.23 %
  18.06 %
  22.94 %
  2.24 %
  3.83 %
Zoho Mail
  29013
  28649
  23566
  21542
  4823
  6131
  624
  976
  81.23 %
  75.19 %
  16.62 %
  21.40 %
  2.15 %
  3.41 %
ProtonMail
  28453
  28802
  23044
  21497
  4798
  6287
  611
  1018
  80.99 %
  74.64 %
  16.86 %
  21.83 %
  2.15 %
  3.53 %
Custom Mail
  28179
  28939
  23295
  22134
  4276
  5823
  608
  982
  82.67 %
  76.49 %
  15.17 %
  20.12 %
  2.16 %
  3.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.