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ActiveCampaign and Constant Contact Email Deliverability Comparison

  ActiveCampaign
  Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.419
  222.504
  173.208
  159.064
  45.198
  55.382
  5.013
  8.058

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.53 %
  71.49 %
  20.23 %
  24.89 %
  2.24 %
  3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16403
  17119
  13319
  12815
  2729
  3708
  355
  596
  81.20 %
  74.86 %
  16.64 %
  21.66 %
  2.16 %
  3.48 %
Elektronics
  17027
  17049
  13279
  12295
  3380
  4185
  368
  569
  77.99 %
  72.12 %
  19.85 %
  24.55 %
  2.16 %
  3.34 %
Entertainment
  16836
  17093
  13008
  12210
  3451
  4250
  377
  633
  77.26 %
  71.43 %
  20.50 %
  24.86 %
  2.24 %
  3.70 %
Cosmetics & Beauty
  16960
  17116
  13101
  12221
  3477
  4278
  382
  617
  77.25 %
  71.40 %
  20.50 %
  24.99 %
  2.25 %
  3.60 %
Food & Drink
  16657
  17030
  13525
  12814
  2812
  3661
  320
  555
  81.20 %
  75.24 %
  16.88 %
  21.50 %
  1.92 %
  3.26 %
Home & Garden
  17597
  17204
  14249
  12862
  3014
  3735
  334
  607
  80.97 %
  74.76 %
  17.13 %
  21.71 %
  1.90 %
  3.53 %
Finance
  17386
  17433
  12784
  11748
  4170
  5043
  432
  642
  73.53 %
  67.39 %
  23.98 %
  28.93 %
  2.48 %
  3.68 %
Health
  17404
  16849
  12966
  11471
  4064
  4753
  374
  625
  74.50 %
  68.08 %
  23.35 %
  28.21 %
  2.15 %
  3.71 %
Pets
  17453
  17488
  14040
  12966
  3043
  3913
  370
  609
  80.44 %
  74.14 %
  17.44 %
  22.38 %
  2.12 %
  3.48 %
Sport & Fitness
  17355
  17527
  13246
  12370
  3685
  4523
  424
  634
  76.32 %
  70.58 %
  21.23 %
  25.81 %
  2.44 %
  3.62 %
Job & Career
  17735
  16697
  13457
  11741
  3819
  4279
  459
  677
  75.88 %
  70.32 %
  21.53 %
  25.63 %
  2.59 %
  4.05 %
Dating
  17080
  17103
  12156
  11050
  4495
  5362
  429
  691
  71.17 %
  64.61 %
  26.32 %
  31.35 %
  2.51 %
  4.04 %
Other
  17526
  16796
  14078
  12501
  3059
  3692
  389
  603
  80.33 %
  74.43 %
  17.45 %
  21.98 %
  2.22 %
  3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22518
  22347
  16539
  15117
  5428
  6379
  551
  851
  73.45 %
  67.65 %
  24.11 %
  28.55 %
  2.45 %
  3.81 %
Outlook Mail
  22523
  22086
  16719
  15144
  5256
  6063
  548
  879
  74.23 %
  68.57 %
  23.34 %
  27.45 %
  2.43 %
  3.98 %
Yahoo Mail
  21870
  22016
  17068
  15744
  4299
  5462
  503
  810
  78.04 %
  71.51 %
  19.66 %
  24.81 %
  2.30 %
  3.68 %
AOL Mail
  22550
  21163
  17519
  15175
  4513
  5177
  518
  811
  77.69 %
  71.71 %
  20.01 %
  24.46 %
  2.30 %
  3.83 %
Mail.com
  22383
  22359
  17665
  16295
  4227
  5265
  491
  799
  78.92 %
  72.88 %
  18.88 %
  23.55 %
  2.19 %
  3.57 %
Yandex Mail
  22447
  22480
  17146
  15739
  4761
  5900
  540
  841
  76.38 %
  70.01 %
  21.21 %
  26.25 %
  2.41 %
  3.74 %
GMX Mail
  22078
  22170
  17089
  15784
  4521
  5569
  468
  817
  77.40 %
  71.20 %
  20.48 %
  25.12 %
  2.12 %
  3.69 %
Zoho Mail
  22624
  22678
  17952
  16694
  4197
  5235
  475
  749
  79.35 %
  73.61 %
  18.55 %
  23.08 %
  2.10 %
  3.30 %
ProtonMail
  22358
  22509
  17632
  16344
  4260
  5398
  466
  767
  78.86 %
  72.61 %
  19.05 %
  23.98 %
  2.08 %
  3.41 %
Custom Mail
  22068
  22696
  17879
  17028
  3736
  4934
  453
  734
  81.02 %
  75.03 %
  16.93 %
  21.74 %
  2.05 %
  3.23 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.