ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 379.618	307.926 283.990	62.633 80.828	9.799 14.800

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 74.81 %	16.47 % 21.29 %	2.58 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 29292	23932 22782	3835 5433	644 1077	84.23 % 77.78 %	13.50 % 18.55 %	2.27 % 3.68 %
Elektronics	29329 28919	23968 21846	4643 6001	718 1072	81.72 % 75.54 %	15.83 % 20.75 %	2.45 % 3.71 %
Entertainment	28752 29152	23221 21756	4783 6215	748 1181	80.76 % 74.63 %	16.64 % 21.32 %	2.60 % 4.05 %
Cosmetics & Beauty	29113 29278	23515 21894	4827 6257	771 1127	80.77 % 74.78 %	16.58 % 21.37 %	2.65 % 3.85 %
Food & Drink	28807 29263	24244 22841	3911 5397	652 1025	84.16 % 78.05 %	13.58 % 18.44 %	2.26 % 3.50 %
Home & Garden	29644 29243	24865 22694	4134 5460	645 1089	83.88 % 77.60 %	13.95 % 18.67 %	2.18 % 3.72 %
Finance	29436 29477	22825 21029	5757 7240	854 1208	77.54 % 71.34 %	19.56 % 24.56 %	2.90 % 4.10 %
Health	29295 28714	22988 20728	5527 6817	780 1169	78.47 % 72.19 %	18.87 % 23.74 %	2.66 % 4.07 %
Pets	29665 29710	24673 22848	4285 5779	707 1083	83.17 % 76.90 %	14.44 % 19.45 %	2.38 % 3.65 %
Sport & Fitness	29346 29579	23400 21765	5134 6619	812 1195	79.74 % 73.58 %	17.49 % 22.38 %	2.77 % 4.04 %
Job & Career	29857 28864	23560 21157	5415 6495	882 1212	78.91 % 73.30 %	18.14 % 22.50 %	2.95 % 4.20 %
Dating	29100 29363	22156 20465	6091 7603	853 1295	76.14 % 69.70 %	20.93 % 25.89 %	2.93 % 4.41 %
Other	29603 28764	24579 22185	4291 5512	733 1067	83.03 % 77.13 %	14.50 % 19.16 %	2.48 % 3.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 38092	29859 27312	7495 9210	1123 1570	77.60 % 71.70 %	19.48 % 24.18 %	2.92 % 4.12 %
Outlook Mail	37874 37810	29601 27295	7230 8873	1043 1642	78.16 % 72.19 %	19.09 % 23.47 %	2.75 % 4.34 %
Yahoo Mail	37635 37900	30453 28242	6166 8145	1016 1513	80.92 % 74.52 %	16.38 % 21.49 %	2.70 % 3.99 %
AOL Mail	38145 37002	30750 27587	6354 7865	1041 1550	80.61 % 74.56 %	16.66 % 21.26 %	2.73 % 4.19 %
Mail.com	38167 38150	31258 28908	5941 7781	968 1461	81.90 % 75.77 %	15.57 % 20.40 %	2.54 % 3.83 %
Yandex Mail	37977 38181	30154 27877	6743 8709	1080 1595	79.40 % 73.01 %	17.76 % 22.81 %	2.84 % 4.18 %
GMX Mail	37673 37650	30748 28349	6059 7885	866 1416	81.62 % 75.30 %	16.08 % 20.94 %	2.30 % 3.76 %
Zoho Mail	38533 38181	31847 29278	5779 7558	907 1345	82.65 % 76.68 %	15.00 % 19.80 %	2.35 % 3.52 %
ProtonMail	38193 38255	31596 29255	5696 7642	901 1358	82.73 % 76.47 %	14.91 % 19.98 %	2.36 % 3.55 %
Custom Mail	37684 38397	31660 29887	5170 7160	854 1350	84.01 % 77.84 %	13.72 % 18.65 %	2.27 % 3.52 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.