ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 222.504	173.208 159.064	45.198 55.382	5.013 8.058

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 71.49 %	20.23 % 24.89 %	2.24 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17119	13319 12815	2729 3708	355 596	81.20 % 74.86 %	16.64 % 21.66 %	2.16 % 3.48 %
Elektronics	17027 17049	13279 12295	3380 4185	368 569	77.99 % 72.12 %	19.85 % 24.55 %	2.16 % 3.34 %
Entertainment	16836 17093	13008 12210	3451 4250	377 633	77.26 % 71.43 %	20.50 % 24.86 %	2.24 % 3.70 %
Cosmetics & Beauty	16960 17116	13101 12221	3477 4278	382 617	77.25 % 71.40 %	20.50 % 24.99 %	2.25 % 3.60 %
Food & Drink	16657 17030	13525 12814	2812 3661	320 555	81.20 % 75.24 %	16.88 % 21.50 %	1.92 % 3.26 %
Home & Garden	17597 17204	14249 12862	3014 3735	334 607	80.97 % 74.76 %	17.13 % 21.71 %	1.90 % 3.53 %
Finance	17386 17433	12784 11748	4170 5043	432 642	73.53 % 67.39 %	23.98 % 28.93 %	2.48 % 3.68 %
Health	17404 16849	12966 11471	4064 4753	374 625	74.50 % 68.08 %	23.35 % 28.21 %	2.15 % 3.71 %
Pets	17453 17488	14040 12966	3043 3913	370 609	80.44 % 74.14 %	17.44 % 22.38 %	2.12 % 3.48 %
Sport & Fitness	17355 17527	13246 12370	3685 4523	424 634	76.32 % 70.58 %	21.23 % 25.81 %	2.44 % 3.62 %
Job & Career	17735 16697	13457 11741	3819 4279	459 677	75.88 % 70.32 %	21.53 % 25.63 %	2.59 % 4.05 %
Dating	17080 17103	12156 11050	4495 5362	429 691	71.17 % 64.61 %	26.32 % 31.35 %	2.51 % 4.04 %
Other	17526 16796	14078 12501	3059 3692	389 603	80.33 % 74.43 %	17.45 % 21.98 %	2.22 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22347	16539 15117	5428 6379	551 851	73.45 % 67.65 %	24.11 % 28.55 %	2.45 % 3.81 %
Outlook Mail	22523 22086	16719 15144	5256 6063	548 879	74.23 % 68.57 %	23.34 % 27.45 %	2.43 % 3.98 %
Yahoo Mail	21870 22016	17068 15744	4299 5462	503 810	78.04 % 71.51 %	19.66 % 24.81 %	2.30 % 3.68 %
AOL Mail	22550 21163	17519 15175	4513 5177	518 811	77.69 % 71.71 %	20.01 % 24.46 %	2.30 % 3.83 %
Mail.com	22383 22359	17665 16295	4227 5265	491 799	78.92 % 72.88 %	18.88 % 23.55 %	2.19 % 3.57 %
Yandex Mail	22447 22480	17146 15739	4761 5900	540 841	76.38 % 70.01 %	21.21 % 26.25 %	2.41 % 3.74 %
GMX Mail	22078 22170	17089 15784	4521 5569	468 817	77.40 % 71.20 %	20.48 % 25.12 %	2.12 % 3.69 %
Zoho Mail	22624 22678	17952 16694	4197 5235	475 749	79.35 % 73.61 %	18.55 % 23.08 %	2.10 % 3.30 %
ProtonMail	22358 22509	17632 16344	4260 5398	466 767	78.86 % 72.61 %	19.05 % 23.98 %	2.08 % 3.41 %
Custom Mail	22068 22696	17879 17028	3736 4934	453 734	81.02 % 75.03 %	16.93 % 21.74 %	2.05 % 3.23 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.