ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.319 181.495	137.981 126.500	40.595 48.726	3.743 6.269

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.68 % 69.70 %	22.27 % 26.85 %	2.05 % 3.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13343 13996	10639 10272	2441 3263	263 461	79.73 % 73.39 %	18.29 % 23.31 %	1.97 % 3.29 %
Elektronics	13924 13880	10595 9735	3061 3690	268 455	76.09 % 70.14 %	21.98 % 26.59 %	1.92 % 3.28 %
Entertainment	13741 13894	10353 9671	3102 3728	286 495	75.34 % 69.61 %	22.57 % 26.83 %	2.08 % 3.56 %
Cosmetics & Beauty	13789 13963	10392 9709	3116 3765	281 489	75.36 % 69.53 %	22.60 % 26.96 %	2.04 % 3.50 %
Food & Drink	13665 13809	10875 10170	2541 3203	249 436	79.58 % 73.65 %	18.59 % 23.20 %	1.82 % 3.16 %
Home & Garden	14452 14061	11468 10299	2724 3284	260 478	79.35 % 73.25 %	18.85 % 23.36 %	1.80 % 3.40 %
Finance	14146 14354	10105 9377	3744 4484	297 493	71.43 % 65.33 %	26.47 % 31.24 %	2.10 % 3.43 %
Health	14184 13872	10241 9147	3668 4238	275 487	72.20 % 65.94 %	25.86 % 30.55 %	1.94 % 3.51 %
Pets	14212 14316	11225 10422	2710 3426	277 468	78.98 % 72.80 %	19.07 % 23.93 %	1.95 % 3.27 %
Sport & Fitness	14237 14258	10610 9801	3305 3945	322 512	74.52 % 68.74 %	23.21 % 27.67 %	2.26 % 3.59 %
Job & Career	14523 13432	10771 9234	3395 3685	357 513	74.17 % 68.75 %	23.38 % 27.43 %	2.46 % 3.82 %
Dating	13798 13955	9425 8645	4056 4789	317 521	68.31 % 61.95 %	29.40 % 34.32 %	2.30 % 3.73 %
Other	14305 13705	11282 10018	2732 3226	291 461	78.87 % 73.10 %	19.10 % 23.54 %	2.03 % 3.36 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18395 18205	13122 11930	4880 5635	393 640	71.33 % 65.53 %	26.53 % 30.95 %	2.14 % 3.52 %
Outlook Mail	18379 17933	13252 11950	4710 5323	417 660	72.10 % 66.64 %	25.63 % 29.68 %	2.27 % 3.68 %
Yahoo Mail	17741 18014	13571 12599	3802 4783	368 632	76.50 % 69.94 %	21.43 % 26.55 %	2.07 % 3.51 %
AOL Mail	18443 17061	14023 11958	4025 4482	395 621	76.03 % 70.09 %	21.82 % 26.27 %	2.14 % 3.64 %
Mail.com	18195 18217	14058 12996	3776 4599	361 622	77.26 % 71.34 %	20.75 % 25.25 %	1.98 % 3.41 %
Yandex Mail	18254 18388	13618 12588	4228 5160	408 640	74.60 % 68.46 %	23.16 % 28.06 %	2.24 % 3.48 %
GMX Mail	18052 18163	13582 12553	4124 4968	346 642	75.24 % 69.11 %	22.85 % 27.35 %	1.92 % 3.53 %
Zoho Mail	18575 18418	14413 13221	3802 4593	360 604	77.59 % 71.78 %	20.47 % 24.94 %	1.94 % 3.28 %
ProtonMail	18277 18464	14024 13025	3892 4823	361 616	76.73 % 70.54 %	21.29 % 26.12 %	1.98 % 3.34 %
Custom Mail	18008 18632	14318 13680	3356 4360	334 592	79.51 % 73.42 %	18.64 % 23.40 %	1.85 % 3.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.