ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 284.103	226.157 207.990	51.879 65.358	6.797 10.755

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 73.21 %	18.21 % 23.01 %	2.39 % 3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 21905	17423 16717	3148 4388	458 800	82.85 % 76.32 %	14.97 % 20.03 %	2.18 % 3.65 %
Elektronics	21822 21779	17457 16112	3858 4901	507 766	80.00 % 73.98 %	17.68 % 22.50 %	2.32 % 3.52 %
Entertainment	21535 21847	17034 15974	3970 5030	531 843	79.10 % 73.12 %	18.44 % 23.02 %	2.47 % 3.86 %
Cosmetics & Beauty	21727 21971	17200 16075	3997 5069	530 827	79.16 % 73.16 %	18.40 % 23.07 %	2.44 % 3.76 %
Food & Drink	21510 21834	17821 16764	3242 4339	447 731	82.85 % 76.78 %	15.07 % 19.87 %	2.08 % 3.35 %
Home & Garden	22289 21885	18411 16684	3431 4409	447 792	82.60 % 76.23 %	15.39 % 20.15 %	2.01 % 3.62 %
Finance	22217 22159	16839 15375	4792 5904	586 880	75.79 % 69.38 %	21.57 % 26.64 %	2.64 % 3.97 %
Health	21955 21421	16815 15024	4617 5549	523 848	76.59 % 70.14 %	21.03 % 25.90 %	2.38 % 3.96 %
Pets	22116 22305	18124 16864	3506 4652	486 789	81.95 % 75.61 %	15.85 % 20.86 %	2.20 % 3.54 %
Sport & Fitness	22032 22305	17234 16099	4235 5350	563 856	78.22 % 72.18 %	19.22 % 23.99 %	2.56 % 3.84 %
Job & Career	22474 21471	17441 15425	4427 5152	606 894	77.61 % 71.84 %	19.70 % 24.00 %	2.70 % 4.16 %
Dating	21859 21809	16143 14647	5122 6226	594 936	73.85 % 67.16 %	23.43 % 28.55 %	2.72 % 4.29 %
Other	22268 21412	18215 16230	3534 4389	519 793	81.80 % 75.80 %	15.87 % 20.50 %	2.33 % 3.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28422	21683 19816	6204 7476	762 1130	75.69 % 69.72 %	21.66 % 26.30 %	2.66 % 3.98 %
Outlook Mail	28601 28245	21837 19915	6026 7164	738 1166	76.35 % 70.51 %	21.07 % 25.36 %	2.58 % 4.13 %
Yahoo Mail	27970 28196	22271 20595	5008 6506	691 1095	79.62 % 73.04 %	17.90 % 23.07 %	2.47 % 3.88 %
AOL Mail	28577 27441	22653 20097	5216 6243	708 1101	79.27 % 73.24 %	18.25 % 22.75 %	2.48 % 4.01 %
Mail.com	28490 28523	22952 21212	4875 6255	663 1056	80.56 % 74.37 %	17.11 % 21.93 %	2.33 % 3.70 %
Yandex Mail	28497 28657	22218 20509	5524 6998	755 1150	77.97 % 71.57 %	19.38 % 24.42 %	2.65 % 4.01 %
GMX Mail	28404 28229	22638 20673	5129 6475	637 1081	79.70 % 73.23 %	18.06 % 22.94 %	2.24 % 3.83 %
Zoho Mail	29013 28649	23566 21542	4823 6131	624 976	81.23 % 75.19 %	16.62 % 21.40 %	2.15 % 3.41 %
ProtonMail	28453 28802	23044 21497	4798 6287	611 1018	80.99 % 74.64 %	16.86 % 21.83 %	2.15 % 3.53 %
Custom Mail	28179 28939	23295 22134	4276 5823	608 982	82.67 % 76.49 %	15.17 % 20.12 %	2.16 % 3.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.