ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 113.062	80.047 72.133	32.833 37.636	1.579 3.293

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 63.80 %	28.69 % 33.29 %	1.38 % 2.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 8753	6030 5982	1937 2521	115 250	74.61 % 68.34 %	23.97 % 28.80 %	1.42 % 2.86 %
Elektronics	8611 8705	5991 5552	2506 2901	114 252	69.57 % 63.78 %	29.10 % 33.33 %	1.32 % 2.89 %
Entertainment	8613 8530	5987 5426	2514 2855	112 249	69.51 % 63.61 %	29.19 % 33.47 %	1.30 % 2.92 %
Cosmetics & Beauty	8737 8734	6095 5562	2528 2914	114 258	69.76 % 63.68 %	28.93 % 33.36 %	1.30 % 2.95 %
Food & Drink	8555 8590	6358 5879	2070 2461	127 250	74.32 % 68.44 %	24.20 % 28.65 %	1.48 % 2.91 %
Home & Garden	9181 8779	6836 5989	2220 2527	125 263	74.46 % 68.22 %	24.18 % 28.78 %	1.36 % 3.00 %
Finance	8967 9146	5810 5347	3040 3529	117 270	64.79 % 58.46 %	33.90 % 38.59 %	1.30 % 2.95 %
Health	8968 8565	5813 5004	3034 3317	121 244	64.82 % 58.42 %	33.83 % 38.73 %	1.35 % 2.85 %
Pets	9011 9057	6731 6168	2159 2620	121 269	74.70 % 68.10 %	23.96 % 28.93 %	1.34 % 2.97 %
Sport & Fitness	9009 8971	6231 5674	2648 3032	130 265	69.16 % 63.25 %	29.39 % 33.80 %	1.44 % 2.95 %
Job & Career	9156 8034	6377 5112	2653 2698	126 224	69.65 % 63.63 %	28.98 % 33.58 %	1.38 % 2.79 %
Dating	8547 8635	5075 4568	3344 3816	128 251	59.38 % 52.90 %	39.12 % 44.19 %	1.50 % 2.91 %
Other	9022 8563	6713 5870	2180 2445	129 248	74.41 % 68.55 %	24.16 % 28.55 %	1.43 % 2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 11220	7456 6515	3977 4378	162 327	64.30 % 58.07 %	34.30 % 39.02 %	1.40 % 2.91 %
Outlook Mail	11605 11157	7632 6719	3811 4108	162 330	65.76 % 60.22 %	32.84 % 36.82 %	1.40 % 2.96 %
Yahoo Mail	10990 11362	7841 7389	2991 3640	158 333	71.35 % 65.03 %	27.22 % 32.04 %	1.44 % 2.93 %
AOL Mail	11585 10507	8235 6823	3192 3385	158 299	71.08 % 64.94 %	27.55 % 32.22 %	1.36 % 2.85 %
Mail.com	11524 11423	8341 7577	3032 3512	151 334	72.38 % 66.33 %	26.31 % 30.74 %	1.31 % 2.92 %
Yandex Mail	11400 11527	7915 7268	3329 3922	156 337	69.43 % 63.05 %	29.20 % 34.02 %	1.37 % 2.92 %
GMX Mail	11372 11153	7776 6920	3441 3905	155 328	68.38 % 62.05 %	30.26 % 35.01 %	1.36 % 2.94 %
Zoho Mail	11812 11473	8540 7587	3112 3556	160 330	72.30 % 66.13 %	26.35 % 30.99 %	1.35 % 2.88 %
ProtonMail	11536 11572	8118 7384	3251 3849	167 339	70.37 % 63.81 %	28.18 % 33.26 %	1.45 % 2.93 %
Custom Mail	11040 11668	8193 7951	2697 3381	150 336	74.21 % 68.14 %	24.43 % 28.98 %	1.36 % 2.88 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.