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ActiveCampaign and Constant Contact Email Deliverability Comparison

  ActiveCampaign
  Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  352.945
  352.286
  284.346
  262.235
  59.620
  76.380
  8.979
  13.671

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.56 %
  74.44 %
  16.89 %
  21.68 %
  2.54 %
  3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26318
  27244
  22075
  21093
  3648
  5143
  595
  1008
  83.88 %
  77.42 %
  13.86 %
  18.88 %
  2.26 %
  3.70 %
Elektronics
  27198
  26856
  22108
  20202
  4428
  5681
  662
  973
  81.29 %
  75.22 %
  16.28 %
  21.15 %
  2.43 %
  3.62 %
Entertainment
  26623
  27090
  21389
  20118
  4547
  5888
  687
  1084
  80.34 %
  74.26 %
  17.08 %
  21.73 %
  2.58 %
  4.00 %
Cosmetics & Beauty
  27020
  27190
  21711
  20225
  4601
  5915
  708
  1050
  80.35 %
  74.38 %
  17.03 %
  21.75 %
  2.62 %
  3.86 %
Food & Drink
  26758
  27142
  22436
  21112
  3723
  5091
  599
  939
  83.85 %
  77.78 %
  13.91 %
  18.76 %
  2.24 %
  3.46 %
Home & Garden
  27471
  27121
  22942
  20971
  3933
  5158
  596
  992
  83.51 %
  77.32 %
  14.32 %
  19.02 %
  2.17 %
  3.66 %
Finance
  27432
  27409
  21148
  19428
  5494
  6861
  790
  1120
  77.09 %
  70.88 %
  20.03 %
  25.03 %
  2.88 %
  4.09 %
Health
  27198
  26653
  21211
  19119
  5280
  6455
  707
  1079
  77.99 %
  71.73 %
  19.41 %
  24.22 %
  2.60 %
  4.05 %
Pets
  27546
  27546
  22823
  21105
  4075
  5450
  648
  991
  82.85 %
  76.62 %
  14.79 %
  19.79 %
  2.35 %
  3.60 %
Sport & Fitness
  27229
  27525
  21616
  20158
  4879
  6254
  734
  1113
  79.39 %
  73.24 %
  17.92 %
  22.72 %
  2.70 %
  4.04 %
Job & Career
  27713
  26748
  21775
  19505
  5128
  6108
  810
  1135
  78.57 %
  72.92 %
  18.50 %
  22.84 %
  2.92 %
  4.24 %
Dating
  26963
  27204
  20385
  18789
  5806
  7207
  772
  1208
  75.60 %
  69.07 %
  21.53 %
  26.49 %
  2.86 %
  4.44 %
Other
  27476
  26558
  22727
  20410
  4078
  5169
  671
  979
  82.72 %
  76.85 %
  14.84 %
  19.46 %
  2.44 %
  3.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35681
  35367
  27524
  25194
  7133
  8719
  1024
  1454
  77.14 %
  71.24 %
  19.99 %
  24.65 %
  2.87 %
  4.11 %
Outlook Mail
  35181
  35050
  27331
  25176
  6891
  8378
  959
  1496
  77.69 %
  71.83 %
  19.59 %
  23.90 %
  2.73 %
  4.27 %
Yahoo Mail
  34840
  35170
  28078
  26085
  5838
  7682
  924
  1403
  80.59 %
  74.17 %
  16.76 %
  21.84 %
  2.65 %
  3.99 %
AOL Mail
  35317
  34331
  28351
  25495
  6022
  7407
  944
  1429
  80.28 %
  74.26 %
  17.05 %
  21.58 %
  2.67 %
  4.16 %
Mail.com
  35430
  35388
  28885
  26703
  5650
  7341
  895
  1344
  81.53 %
  75.46 %
  15.95 %
  20.74 %
  2.53 %
  3.80 %
Yandex Mail
  35297
  35397
  27882
  25723
  6407
  8204
  1008
  1470
  78.99 %
  72.67 %
  18.15 %
  23.18 %
  2.86 %
  4.15 %
GMX Mail
  35057
  34923
  28449
  26124
  5809
  7477
  799
  1322
  81.15 %
  74.80 %
  16.57 %
  21.41 %
  2.28 %
  3.79 %
Zoho Mail
  35829
  35399
  29493
  27032
  5509
  7141
  827
  1226
  82.32 %
  76.36 %
  15.38 %
  20.17 %
  2.31 %
  3.46 %
ProtonMail
  35352
  35585
  29100
  27053
  5437
  7259
  815
  1273
  82.32 %
  76.02 %
  15.38 %
  20.40 %
  2.31 %
  3.58 %
Custom Mail
  34961
  35676
  29253
  27650
  4924
  6772
  784
  1254
  83.67 %
  77.50 %
  14.08 %
  18.98 %
  2.24 %
  3.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.