ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.314 256.875	202.593 186.356	48.760 60.968	5.961 9.551

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.73 % 72.55 %	18.95 % 23.73 %	2.32 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18955 19809	15599 15013	2943 4091	413 705	82.29 % 75.79 %	15.53 % 20.65 %	2.18 % 3.56 %
Elektronics	19651 19726	15580 14458	3631 4590	440 678	79.28 % 73.29 %	18.48 % 23.27 %	2.24 % 3.44 %
Entertainment	19439 19763	15251 14330	3729 4686	459 747	78.46 % 72.51 %	19.18 % 23.71 %	2.36 % 3.78 %
Cosmetics & Beauty	19649 19763	15428 14333	3760 4715	461 715	78.52 % 72.52 %	19.14 % 23.86 %	2.35 % 3.62 %
Food & Drink	19386 19661	15953 14974	3044 4037	389 650	82.29 % 76.16 %	15.70 % 20.53 %	2.01 % 3.31 %
Home & Garden	20216 19844	16576 15011	3241 4115	399 718	81.99 % 75.65 %	16.03 % 20.74 %	1.97 % 3.62 %
Finance	19993 20095	14983 13783	4498 5530	512 782	74.94 % 68.59 %	22.50 % 27.52 %	2.56 % 3.89 %
Health	19911 19346	15097 13404	4362 5187	452 755	75.82 % 69.29 %	21.91 % 26.81 %	2.27 % 3.90 %
Pets	19972 20175	16271 15145	3283 4323	418 707	81.47 % 75.07 %	16.44 % 21.43 %	2.09 % 3.50 %
Sport & Fitness	19997 20196	15502 14447	3987 4990	508 759	77.52 % 71.53 %	19.94 % 24.71 %	2.54 % 3.76 %
Job & Career	20408 19347	15719 13782	4153 4767	536 798	77.02 % 71.24 %	20.35 % 24.64 %	2.63 % 4.12 %
Dating	19657 19772	14323 13095	4824 5851	510 826	72.86 % 66.23 %	24.54 % 29.59 %	2.59 % 4.18 %
Other	20080 19378	16311 14581	3305 4086	464 711	81.23 % 75.25 %	16.46 % 21.09 %	2.31 % 3.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25883 25627	19373 17657	5838 6971	672 999	74.85 % 68.90 %	22.56 % 27.20 %	2.60 % 3.90 %
Outlook Mail	25889 25456	19574 17764	5672 6671	643 1021	75.61 % 69.78 %	21.91 % 26.21 %	2.48 % 4.01 %
Yahoo Mail	25239 25489	19970 18456	4681 6053	588 980	79.12 % 72.41 %	18.55 % 23.75 %	2.33 % 3.84 %
AOL Mail	25801 24723	20313 17976	4881 5787	607 960	78.73 % 72.71 %	18.92 % 23.41 %	2.35 % 3.88 %
Mail.com	25798 25808	20626 19041	4578 5818	594 949	79.95 % 73.78 %	17.75 % 22.54 %	2.30 % 3.68 %
Yandex Mail	25761 25870	19935 18367	5166 6501	660 1002	77.38 % 71.00 %	20.05 % 25.13 %	2.56 % 3.87 %
GMX Mail	25583 25608	20180 18544	4842 6088	561 976	78.88 % 72.41 %	18.93 % 23.77 %	2.19 % 3.81 %
Zoho Mail	26173 25985	21083 19377	4532 5734	558 874	80.55 % 74.57 %	17.32 % 22.07 %	2.13 % 3.36 %
ProtonMail	25708 26071	20622 19253	4542 5904	544 914	80.22 % 73.85 %	17.67 % 22.65 %	2.12 % 3.51 %
Custom Mail	25479 26238	20917 19921	4028 5441	534 876	82.10 % 75.92 %	15.81 % 20.74 %	2.10 % 3.34 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.