ActiveCampaign and Constant Contact Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
372.808
|
302.146
278.650
|
61.850
79.656
|
9.566
14.502
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
74.74 %
|
16.56 %
21.37 %
|
2.56 %
3.89 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28808
|
23493
22389
|
3787
5358
|
627
1061
|
84.18 %
77.72 %
|
13.57 %
18.60 %
|
2.25 %
3.68 %
|
Elektronics |
28790
28397
|
23503
21438
|
4587
5917
|
700
1042
|
81.64 %
75.49 %
|
15.93 %
20.84 %
|
2.43 %
3.67 %
|
Entertainment |
28205
28672
|
22754
21389
|
4720
6134
|
731
1149
|
80.67 %
74.60 %
|
16.73 %
21.39 %
|
2.59 %
4.01 %
|
Cosmetics & Beauty |
28594
28746
|
23071
21475
|
4768
6163
|
755
1108
|
80.68 %
74.71 %
|
16.67 %
21.44 %
|
2.64 %
3.85 %
|
Food & Drink |
28276
28692
|
23777
22389
|
3859
5310
|
640
993
|
84.09 %
78.03 %
|
13.65 %
18.51 %
|
2.26 %
3.46 %
|
Home & Garden |
29146
28747
|
24428
22296
|
4086
5383
|
632
1068
|
83.81 %
77.56 %
|
14.02 %
18.73 %
|
2.17 %
3.72 %
|
Finance |
28924
28972
|
22402
20636
|
5687
7144
|
835
1192
|
77.45 %
71.23 %
|
19.66 %
24.66 %
|
2.89 %
4.11 %
|
Health |
28751
28210
|
22534
20333
|
5460
6724
|
757
1153
|
78.38 %
72.08 %
|
18.99 %
23.84 %
|
2.63 %
4.09 %
|
Pets |
29138
29133
|
24221
22390
|
4229
5684
|
688
1059
|
83.13 %
76.85 %
|
14.51 %
19.51 %
|
2.36 %
3.64 %
|
Sport & Fitness |
28819
29054
|
22960
21358
|
5066
6525
|
793
1171
|
79.67 %
73.51 %
|
17.58 %
22.46 %
|
2.75 %
4.03 %
|
Job & Career |
29306
28316
|
23111
20737
|
5340
6390
|
855
1189
|
78.86 %
73.23 %
|
18.22 %
22.57 %
|
2.92 %
4.20 %
|
Dating |
28577
28833
|
21722
20056
|
6019
7502
|
836
1275
|
76.01 %
69.56 %
|
21.06 %
26.02 %
|
2.93 %
4.42 %
|
Other |
29129
28228
|
24170
21764
|
4242
5422
|
717
1042
|
82.98 %
77.10 %
|
14.56 %
19.21 %
|
2.46 %
3.69 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
37458
|
29304
26827
|
7404
9091
|
1089
1540
|
77.53 %
71.62 %
|
19.59 %
24.27 %
|
2.88 %
4.11 %
|
Outlook Mail |
37259
37090
|
29081
26758
|
7151
8736
|
1027
1596
|
78.05 %
72.14 %
|
19.19 %
23.55 %
|
2.76 %
4.30 %
|
Yahoo Mail |
36927
37224
|
29857
27716
|
6081
8024
|
989
1484
|
80.85 %
74.46 %
|
16.47 %
21.56 %
|
2.68 %
3.99 %
|
AOL Mail |
37447
36338
|
30162
27071
|
6269
7743
|
1016
1524
|
80.55 %
74.50 %
|
16.74 %
21.31 %
|
2.71 %
4.19 %
|
Mail.com |
37435
37481
|
30630
28374
|
5856
7671
|
949
1436
|
81.82 %
75.70 %
|
15.64 %
20.47 %
|
2.54 %
3.83 %
|
Yandex Mail |
37317
37527
|
29600
27373
|
6657
8586
|
1060
1568
|
79.32 %
72.94 %
|
17.84 %
22.88 %
|
2.84 %
4.18 %
|
GMX Mail |
36993
37016
|
30162
27840
|
5989
7783
|
842
1393
|
81.53 %
75.21 %
|
16.19 %
21.03 %
|
2.28 %
3.76 %
|
Zoho Mail |
37823
37427
|
31240
28680
|
5702
7437
|
881
1310
|
82.60 %
76.63 %
|
15.08 %
19.87 %
|
2.33 %
3.50 %
|
ProtonMail |
37521
37592
|
31012
28724
|
5631
7538
|
878
1330
|
82.65 %
76.41 %
|
15.01 %
20.05 %
|
2.34 %
3.54 %
|
Custom Mail |
37043
37655
|
31098
29287
|
5110
7047
|
835
1321
|
83.95 %
77.78 %
|
13.79 %
18.71 %
|
2.25 %
3.51 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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