ActiveCampaign and Constant Contact Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.277
304.458
|
243.674
224.204
|
54.154
68.602
|
7.449
11.652
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.82 %
73.64 %
|
17.74 %
22.53 %
|
2.44 %
3.83 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22603
23511
|
18816
18037
|
3292
4610
|
495
864
|
83.25 %
76.72 %
|
14.56 %
19.61 %
|
2.19 %
3.67 %
|
Elektronics |
23468
23280
|
18879
17324
|
4028
5129
|
561
827
|
80.45 %
74.42 %
|
17.16 %
22.03 %
|
2.39 %
3.55 %
|
Entertainment |
23095
23355
|
18373
17171
|
4144
5271
|
578
913
|
79.55 %
73.52 %
|
17.94 %
22.57 %
|
2.50 %
3.91 %
|
Cosmetics & Beauty |
23290
23563
|
18543
17348
|
4175
5319
|
572
896
|
79.62 %
73.62 %
|
17.93 %
22.57 %
|
2.46 %
3.80 %
|
Food & Drink |
23102
23422
|
19229
18078
|
3384
4561
|
489
783
|
83.24 %
77.18 %
|
14.65 %
19.47 %
|
2.12 %
3.34 %
|
Home & Garden |
23839
23414
|
19772
17938
|
3576
4623
|
491
853
|
82.94 %
76.61 %
|
15.00 %
19.74 %
|
2.06 %
3.64 %
|
Finance |
23790
23719
|
18156
16576
|
5001
6187
|
633
956
|
76.32 %
69.88 %
|
21.02 %
26.08 %
|
2.66 %
4.03 %
|
Health |
23503
22965
|
18117
16218
|
4807
5817
|
579
930
|
77.08 %
70.62 %
|
20.45 %
25.33 %
|
2.46 %
4.05 %
|
Pets |
23756
23848
|
19543
18109
|
3673
4880
|
540
859
|
82.27 %
75.94 %
|
15.46 %
20.46 %
|
2.27 %
3.60 %
|
Sport & Fitness |
23623
23899
|
18577
17348
|
4430
5622
|
616
929
|
78.64 %
72.59 %
|
18.75 %
23.52 %
|
2.61 %
3.89 %
|
Job & Career |
24046
23117
|
18735
16696
|
4635
5451
|
676
970
|
77.91 %
72.22 %
|
19.28 %
23.58 %
|
2.81 %
4.20 %
|
Dating |
23352
23416
|
17381
15884
|
5322
6513
|
649
1019
|
74.43 %
67.83 %
|
22.79 %
27.81 %
|
2.78 %
4.35 %
|
Other |
23810
22949
|
19553
17477
|
3687
4619
|
570
853
|
82.12 %
76.16 %
|
15.49 %
20.13 %
|
2.39 %
3.72 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30720
30483
|
23409
21417
|
6474
7843
|
837
1223
|
76.20 %
70.26 %
|
21.07 %
25.73 %
|
2.72 %
4.01 %
|
Outlook Mail |
30628
30225
|
23534
21454
|
6288
7511
|
806
1260
|
76.84 %
70.98 %
|
20.53 %
24.85 %
|
2.63 %
4.17 %
|
Yahoo Mail |
30018
30301
|
24013
22250
|
5253
6853
|
752
1198
|
80.00 %
73.43 %
|
17.50 %
22.62 %
|
2.51 %
3.95 %
|
AOL Mail |
30533
29511
|
24314
21710
|
5446
6590
|
773
1211
|
79.63 %
73.57 %
|
17.84 %
22.33 %
|
2.53 %
4.10 %
|
Mail.com |
30551
30614
|
24727
22884
|
5098
6582
|
726
1148
|
80.94 %
74.75 %
|
16.69 %
21.50 %
|
2.38 %
3.75 %
|
Yandex Mail |
30515
30603
|
23905
22024
|
5778
7342
|
832
1237
|
78.34 %
71.97 %
|
18.93 %
23.99 %
|
2.73 %
4.04 %
|
GMX Mail |
30398
30240
|
24385
22317
|
5327
6772
|
686
1151
|
80.22 %
73.80 %
|
17.52 %
22.39 %
|
2.26 %
3.81 %
|
Zoho Mail |
31112
30674
|
25387
23177
|
5029
6434
|
696
1063
|
81.60 %
75.56 %
|
16.16 %
20.98 %
|
2.24 %
3.47 %
|
ProtonMail |
30518
30830
|
24856
23168
|
4984
6573
|
678
1089
|
81.45 %
75.15 %
|
16.33 %
21.32 %
|
2.22 %
3.53 %
|
Custom Mail |
30284
30977
|
25144
23803
|
4477
6102
|
663
1072
|
83.03 %
76.84 %
|
14.78 %
19.70 %
|
2.19 %
3.46 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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