ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.945 352.286	284.346 262.235	59.620 76.380	8.979 13.671

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.56 % 74.44 %	16.89 % 21.68 %	2.54 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26318 27244	22075 21093	3648 5143	595 1008	83.88 % 77.42 %	13.86 % 18.88 %	2.26 % 3.70 %
Elektronics	27198 26856	22108 20202	4428 5681	662 973	81.29 % 75.22 %	16.28 % 21.15 %	2.43 % 3.62 %
Entertainment	26623 27090	21389 20118	4547 5888	687 1084	80.34 % 74.26 %	17.08 % 21.73 %	2.58 % 4.00 %
Cosmetics & Beauty	27020 27190	21711 20225	4601 5915	708 1050	80.35 % 74.38 %	17.03 % 21.75 %	2.62 % 3.86 %
Food & Drink	26758 27142	22436 21112	3723 5091	599 939	83.85 % 77.78 %	13.91 % 18.76 %	2.24 % 3.46 %
Home & Garden	27471 27121	22942 20971	3933 5158	596 992	83.51 % 77.32 %	14.32 % 19.02 %	2.17 % 3.66 %
Finance	27432 27409	21148 19428	5494 6861	790 1120	77.09 % 70.88 %	20.03 % 25.03 %	2.88 % 4.09 %
Health	27198 26653	21211 19119	5280 6455	707 1079	77.99 % 71.73 %	19.41 % 24.22 %	2.60 % 4.05 %
Pets	27546 27546	22823 21105	4075 5450	648 991	82.85 % 76.62 %	14.79 % 19.79 %	2.35 % 3.60 %
Sport & Fitness	27229 27525	21616 20158	4879 6254	734 1113	79.39 % 73.24 %	17.92 % 22.72 %	2.70 % 4.04 %
Job & Career	27713 26748	21775 19505	5128 6108	810 1135	78.57 % 72.92 %	18.50 % 22.84 %	2.92 % 4.24 %
Dating	26963 27204	20385 18789	5806 7207	772 1208	75.60 % 69.07 %	21.53 % 26.49 %	2.86 % 4.44 %
Other	27476 26558	22727 20410	4078 5169	671 979	82.72 % 76.85 %	14.84 % 19.46 %	2.44 % 3.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35681 35367	27524 25194	7133 8719	1024 1454	77.14 % 71.24 %	19.99 % 24.65 %	2.87 % 4.11 %
Outlook Mail	35181 35050	27331 25176	6891 8378	959 1496	77.69 % 71.83 %	19.59 % 23.90 %	2.73 % 4.27 %
Yahoo Mail	34840 35170	28078 26085	5838 7682	924 1403	80.59 % 74.17 %	16.76 % 21.84 %	2.65 % 3.99 %
AOL Mail	35317 34331	28351 25495	6022 7407	944 1429	80.28 % 74.26 %	17.05 % 21.58 %	2.67 % 4.16 %
Mail.com	35430 35388	28885 26703	5650 7341	895 1344	81.53 % 75.46 %	15.95 % 20.74 %	2.53 % 3.80 %
Yandex Mail	35297 35397	27882 25723	6407 8204	1008 1470	78.99 % 72.67 %	18.15 % 23.18 %	2.86 % 4.15 %
GMX Mail	35057 34923	28449 26124	5809 7477	799 1322	81.15 % 74.80 %	16.57 % 21.41 %	2.28 % 3.79 %
Zoho Mail	35829 35399	29493 27032	5509 7141	827 1226	82.32 % 76.36 %	15.38 % 20.17 %	2.31 % 3.46 %
ProtonMail	35352 35585	29100 27053	5437 7259	815 1273	82.32 % 76.02 %	15.38 % 20.40 %	2.31 % 3.58 %
Custom Mail	34961 35676	29253 27650	4924 6772	784 1254	83.67 % 77.50 %	14.08 % 18.98 %	2.24 % 3.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.