ActiveCampaign and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 393.251	319.752 294.842	64.147 83.028	10.204 15.381

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 74.98 %	16.28 % 21.11 %	2.59 % 3.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30289	24901 23603	3938 5572	669 1114	84.39 % 77.93 %	13.35 % 18.40 %	2.27 % 3.68 %
Elektronics	30381 29996	24887 22720	4748 6168	746 1108	81.92 % 75.74 %	15.63 % 20.56 %	2.46 % 3.69 %
Entertainment	29742 30230	24076 22614	4891 6388	775 1228	80.95 % 74.81 %	16.44 % 21.13 %	2.61 % 4.06 %
Cosmetics & Beauty	30189 30328	24439 22712	4948 6431	802 1185	80.95 % 74.89 %	16.39 % 21.20 %	2.66 % 3.91 %
Food & Drink	29819 30285	25135 23689	4005 5542	679 1054	84.29 % 78.22 %	13.43 % 18.30 %	2.28 % 3.48 %
Home & Garden	30768 30279	25855 23551	4239 5605	674 1123	84.03 % 77.78 %	13.78 % 18.51 %	2.19 % 3.71 %
Finance	30542 30621	23759 21898	5900 7449	883 1274	77.79 % 71.51 %	19.32 % 24.33 %	2.89 % 4.16 %
Health	30333 29732	23866 21527	5654 6991	813 1214	78.68 % 72.40 %	18.64 % 23.51 %	2.68 % 4.08 %
Pets	30703 30751	25585 23678	4385 5932	733 1141	83.33 % 77.00 %	14.28 % 19.29 %	2.39 % 3.71 %
Sport & Fitness	30329 30640	24230 22601	5251 6805	848 1234	79.89 % 73.76 %	17.31 % 22.21 %	2.80 % 4.03 %
Job & Career	30922 29852	24449 21926	5551 6672	922 1254	79.07 % 73.45 %	17.95 % 22.35 %	2.98 % 4.20 %
Dating	30160 30489	23029 21335	6231 7809	900 1345	76.36 % 69.98 %	20.66 % 25.61 %	2.98 % 4.41 %
Other	30707 29759	25541 22988	4406 5664	760 1107	83.18 % 77.25 %	14.35 % 19.03 %	2.48 % 3.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39403	31034 28327	7675 9442	1177 1634	77.81 % 71.89 %	19.24 % 23.96 %	2.95 % 4.15 %
Outlook Mail	39257 39123	30769 28321	7408 9106	1080 1696	78.38 % 72.39 %	18.87 % 23.28 %	2.75 % 4.34 %
Yahoo Mail	38991 39263	31611 29312	6323 8378	1057 1573	81.07 % 74.66 %	16.22 % 21.34 %	2.71 % 4.01 %
AOL Mail	39547 38346	31945 28638	6517 8094	1085 1614	80.78 % 74.68 %	16.48 % 21.11 %	2.74 % 4.21 %
Mail.com	39528 39548	32435 30015	6085 8010	1008 1523	82.06 % 75.90 %	15.39 % 20.25 %	2.55 % 3.85 %
Yandex Mail	39366 39615	31330 28986	6915 8965	1121 1664	79.59 % 73.17 %	17.57 % 22.63 %	2.85 % 4.20 %
GMX Mail	39010 39002	31926 29463	6192 8081	892 1458	81.84 % 75.54 %	15.87 % 20.72 %	2.29 % 3.74 %
Zoho Mail	39910 39547	33058 30387	5910 7757	942 1403	82.83 % 76.84 %	14.81 % 19.61 %	2.36 % 3.55 %
ProtonMail	39592 39681	32814 30410	5828 7848	950 1423	82.88 % 76.64 %	14.72 % 19.78 %	2.40 % 3.59 %
Custom Mail	39016 39723	32830 30983	5294 7347	892 1393	84.14 % 78.00 %	13.57 % 18.50 %	2.29 % 3.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.