ActiveCampaign and Constant Contact Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
223.419
222.504
|
173.208
159.064
|
45.198
55.382
|
5.013
8.058
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.53 %
71.49 %
|
20.23 %
24.89 %
|
2.24 %
3.62 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16403
17119
|
13319
12815
|
2729
3708
|
355
596
|
81.20 %
74.86 %
|
16.64 %
21.66 %
|
2.16 %
3.48 %
|
Elektronics |
17027
17049
|
13279
12295
|
3380
4185
|
368
569
|
77.99 %
72.12 %
|
19.85 %
24.55 %
|
2.16 %
3.34 %
|
Entertainment |
16836
17093
|
13008
12210
|
3451
4250
|
377
633
|
77.26 %
71.43 %
|
20.50 %
24.86 %
|
2.24 %
3.70 %
|
Cosmetics & Beauty |
16960
17116
|
13101
12221
|
3477
4278
|
382
617
|
77.25 %
71.40 %
|
20.50 %
24.99 %
|
2.25 %
3.60 %
|
Food & Drink |
16657
17030
|
13525
12814
|
2812
3661
|
320
555
|
81.20 %
75.24 %
|
16.88 %
21.50 %
|
1.92 %
3.26 %
|
Home & Garden |
17597
17204
|
14249
12862
|
3014
3735
|
334
607
|
80.97 %
74.76 %
|
17.13 %
21.71 %
|
1.90 %
3.53 %
|
Finance |
17386
17433
|
12784
11748
|
4170
5043
|
432
642
|
73.53 %
67.39 %
|
23.98 %
28.93 %
|
2.48 %
3.68 %
|
Health |
17404
16849
|
12966
11471
|
4064
4753
|
374
625
|
74.50 %
68.08 %
|
23.35 %
28.21 %
|
2.15 %
3.71 %
|
Pets |
17453
17488
|
14040
12966
|
3043
3913
|
370
609
|
80.44 %
74.14 %
|
17.44 %
22.38 %
|
2.12 %
3.48 %
|
Sport & Fitness |
17355
17527
|
13246
12370
|
3685
4523
|
424
634
|
76.32 %
70.58 %
|
21.23 %
25.81 %
|
2.44 %
3.62 %
|
Job & Career |
17735
16697
|
13457
11741
|
3819
4279
|
459
677
|
75.88 %
70.32 %
|
21.53 %
25.63 %
|
2.59 %
4.05 %
|
Dating |
17080
17103
|
12156
11050
|
4495
5362
|
429
691
|
71.17 %
64.61 %
|
26.32 %
31.35 %
|
2.51 %
4.04 %
|
Other |
17526
16796
|
14078
12501
|
3059
3692
|
389
603
|
80.33 %
74.43 %
|
17.45 %
21.98 %
|
2.22 %
3.59 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22518
22347
|
16539
15117
|
5428
6379
|
551
851
|
73.45 %
67.65 %
|
24.11 %
28.55 %
|
2.45 %
3.81 %
|
Outlook Mail |
22523
22086
|
16719
15144
|
5256
6063
|
548
879
|
74.23 %
68.57 %
|
23.34 %
27.45 %
|
2.43 %
3.98 %
|
Yahoo Mail |
21870
22016
|
17068
15744
|
4299
5462
|
503
810
|
78.04 %
71.51 %
|
19.66 %
24.81 %
|
2.30 %
3.68 %
|
AOL Mail |
22550
21163
|
17519
15175
|
4513
5177
|
518
811
|
77.69 %
71.71 %
|
20.01 %
24.46 %
|
2.30 %
3.83 %
|
Mail.com |
22383
22359
|
17665
16295
|
4227
5265
|
491
799
|
78.92 %
72.88 %
|
18.88 %
23.55 %
|
2.19 %
3.57 %
|
Yandex Mail |
22447
22480
|
17146
15739
|
4761
5900
|
540
841
|
76.38 %
70.01 %
|
21.21 %
26.25 %
|
2.41 %
3.74 %
|
GMX Mail |
22078
22170
|
17089
15784
|
4521
5569
|
468
817
|
77.40 %
71.20 %
|
20.48 %
25.12 %
|
2.12 %
3.69 %
|
Zoho Mail |
22624
22678
|
17952
16694
|
4197
5235
|
475
749
|
79.35 %
73.61 %
|
18.55 %
23.08 %
|
2.10 %
3.30 %
|
ProtonMail |
22358
22509
|
17632
16344
|
4260
5398
|
466
767
|
78.86 %
72.61 %
|
19.05 %
23.98 %
|
2.08 %
3.41 %
|
Custom Mail |
22068
22696
|
17879
17028
|
3736
4934
|
453
734
|
81.02 %
75.03 %
|
16.93 %
21.74 %
|
2.05 %
3.23 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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