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ActiveCampaign and Constant Contact Email Deliverability Comparison

  ActiveCampaign
  Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.319
  181.495
  137.981
  126.500
  40.595
  48.726
  3.743
  6.269

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.68 %
  69.70 %
  22.27 %
  26.85 %
  2.05 %
  3.45 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13343
  13996
  10639
  10272
  2441
  3263
  263
  461
  79.73 %
  73.39 %
  18.29 %
  23.31 %
  1.97 %
  3.29 %
Elektronics
  13924
  13880
  10595
  9735
  3061
  3690
  268
  455
  76.09 %
  70.14 %
  21.98 %
  26.59 %
  1.92 %
  3.28 %
Entertainment
  13741
  13894
  10353
  9671
  3102
  3728
  286
  495
  75.34 %
  69.61 %
  22.57 %
  26.83 %
  2.08 %
  3.56 %
Cosmetics & Beauty
  13789
  13963
  10392
  9709
  3116
  3765
  281
  489
  75.36 %
  69.53 %
  22.60 %
  26.96 %
  2.04 %
  3.50 %
Food & Drink
  13665
  13809
  10875
  10170
  2541
  3203
  249
  436
  79.58 %
  73.65 %
  18.59 %
  23.20 %
  1.82 %
  3.16 %
Home & Garden
  14452
  14061
  11468
  10299
  2724
  3284
  260
  478
  79.35 %
  73.25 %
  18.85 %
  23.36 %
  1.80 %
  3.40 %
Finance
  14146
  14354
  10105
  9377
  3744
  4484
  297
  493
  71.43 %
  65.33 %
  26.47 %
  31.24 %
  2.10 %
  3.43 %
Health
  14184
  13872
  10241
  9147
  3668
  4238
  275
  487
  72.20 %
  65.94 %
  25.86 %
  30.55 %
  1.94 %
  3.51 %
Pets
  14212
  14316
  11225
  10422
  2710
  3426
  277
  468
  78.98 %
  72.80 %
  19.07 %
  23.93 %
  1.95 %
  3.27 %
Sport & Fitness
  14237
  14258
  10610
  9801
  3305
  3945
  322
  512
  74.52 %
  68.74 %
  23.21 %
  27.67 %
  2.26 %
  3.59 %
Job & Career
  14523
  13432
  10771
  9234
  3395
  3685
  357
  513
  74.17 %
  68.75 %
  23.38 %
  27.43 %
  2.46 %
  3.82 %
Dating
  13798
  13955
  9425
  8645
  4056
  4789
  317
  521
  68.31 %
  61.95 %
  29.40 %
  34.32 %
  2.30 %
  3.73 %
Other
  14305
  13705
  11282
  10018
  2732
  3226
  291
  461
  78.87 %
  73.10 %
  19.10 %
  23.54 %
  2.03 %
  3.36 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18395
  18205
  13122
  11930
  4880
  5635
  393
  640
  71.33 %
  65.53 %
  26.53 %
  30.95 %
  2.14 %
  3.52 %
Outlook Mail
  18379
  17933
  13252
  11950
  4710
  5323
  417
  660
  72.10 %
  66.64 %
  25.63 %
  29.68 %
  2.27 %
  3.68 %
Yahoo Mail
  17741
  18014
  13571
  12599
  3802
  4783
  368
  632
  76.50 %
  69.94 %
  21.43 %
  26.55 %
  2.07 %
  3.51 %
AOL Mail
  18443
  17061
  14023
  11958
  4025
  4482
  395
  621
  76.03 %
  70.09 %
  21.82 %
  26.27 %
  2.14 %
  3.64 %
Mail.com
  18195
  18217
  14058
  12996
  3776
  4599
  361
  622
  77.26 %
  71.34 %
  20.75 %
  25.25 %
  1.98 %
  3.41 %
Yandex Mail
  18254
  18388
  13618
  12588
  4228
  5160
  408
  640
  74.60 %
  68.46 %
  23.16 %
  28.06 %
  2.24 %
  3.48 %
GMX Mail
  18052
  18163
  13582
  12553
  4124
  4968
  346
  642
  75.24 %
  69.11 %
  22.85 %
  27.35 %
  1.92 %
  3.53 %
Zoho Mail
  18575
  18418
  14413
  13221
  3802
  4593
  360
  604
  77.59 %
  71.78 %
  20.47 %
  24.94 %
  1.94 %
  3.28 %
ProtonMail
  18277
  18464
  14024
  13025
  3892
  4823
  361
  616
  76.73 %
  70.54 %
  21.29 %
  26.12 %
  1.98 %
  3.34 %
Custom Mail
  18008
  18632
  14318
  13680
  3356
  4360
  334
  592
  79.51 %
  73.42 %
  18.64 %
  23.40 %
  1.85 %
  3.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.