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ActiveCampaign and Constant Contact Email Deliverability Comparison

  ActiveCampaign
  Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.277
  304.458
  243.674
  224.204
  54.154
  68.602
  7.449
  11.652

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.82 %
  73.64 %
  17.74 %
  22.53 %
  2.44 %
  3.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22603
  23511
  18816
  18037
  3292
  4610
  495
  864
  83.25 %
  76.72 %
  14.56 %
  19.61 %
  2.19 %
  3.67 %
Elektronics
  23468
  23280
  18879
  17324
  4028
  5129
  561
  827
  80.45 %
  74.42 %
  17.16 %
  22.03 %
  2.39 %
  3.55 %
Entertainment
  23095
  23355
  18373
  17171
  4144
  5271
  578
  913
  79.55 %
  73.52 %
  17.94 %
  22.57 %
  2.50 %
  3.91 %
Cosmetics & Beauty
  23290
  23563
  18543
  17348
  4175
  5319
  572
  896
  79.62 %
  73.62 %
  17.93 %
  22.57 %
  2.46 %
  3.80 %
Food & Drink
  23102
  23422
  19229
  18078
  3384
  4561
  489
  783
  83.24 %
  77.18 %
  14.65 %
  19.47 %
  2.12 %
  3.34 %
Home & Garden
  23839
  23414
  19772
  17938
  3576
  4623
  491
  853
  82.94 %
  76.61 %
  15.00 %
  19.74 %
  2.06 %
  3.64 %
Finance
  23790
  23719
  18156
  16576
  5001
  6187
  633
  956
  76.32 %
  69.88 %
  21.02 %
  26.08 %
  2.66 %
  4.03 %
Health
  23503
  22965
  18117
  16218
  4807
  5817
  579
  930
  77.08 %
  70.62 %
  20.45 %
  25.33 %
  2.46 %
  4.05 %
Pets
  23756
  23848
  19543
  18109
  3673
  4880
  540
  859
  82.27 %
  75.94 %
  15.46 %
  20.46 %
  2.27 %
  3.60 %
Sport & Fitness
  23623
  23899
  18577
  17348
  4430
  5622
  616
  929
  78.64 %
  72.59 %
  18.75 %
  23.52 %
  2.61 %
  3.89 %
Job & Career
  24046
  23117
  18735
  16696
  4635
  5451
  676
  970
  77.91 %
  72.22 %
  19.28 %
  23.58 %
  2.81 %
  4.20 %
Dating
  23352
  23416
  17381
  15884
  5322
  6513
  649
  1019
  74.43 %
  67.83 %
  22.79 %
  27.81 %
  2.78 %
  4.35 %
Other
  23810
  22949
  19553
  17477
  3687
  4619
  570
  853
  82.12 %
  76.16 %
  15.49 %
  20.13 %
  2.39 %
  3.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30720
  30483
  23409
  21417
  6474
  7843
  837
  1223
  76.20 %
  70.26 %
  21.07 %
  25.73 %
  2.72 %
  4.01 %
Outlook Mail
  30628
  30225
  23534
  21454
  6288
  7511
  806
  1260
  76.84 %
  70.98 %
  20.53 %
  24.85 %
  2.63 %
  4.17 %
Yahoo Mail
  30018
  30301
  24013
  22250
  5253
  6853
  752
  1198
  80.00 %
  73.43 %
  17.50 %
  22.62 %
  2.51 %
  3.95 %
AOL Mail
  30533
  29511
  24314
  21710
  5446
  6590
  773
  1211
  79.63 %
  73.57 %
  17.84 %
  22.33 %
  2.53 %
  4.10 %
Mail.com
  30551
  30614
  24727
  22884
  5098
  6582
  726
  1148
  80.94 %
  74.75 %
  16.69 %
  21.50 %
  2.38 %
  3.75 %
Yandex Mail
  30515
  30603
  23905
  22024
  5778
  7342
  832
  1237
  78.34 %
  71.97 %
  18.93 %
  23.99 %
  2.73 %
  4.04 %
GMX Mail
  30398
  30240
  24385
  22317
  5327
  6772
  686
  1151
  80.22 %
  73.80 %
  17.52 %
  22.39 %
  2.26 %
  3.81 %
Zoho Mail
  31112
  30674
  25387
  23177
  5029
  6434
  696
  1063
  81.60 %
  75.56 %
  16.16 %
  20.98 %
  2.24 %
  3.47 %
ProtonMail
  30518
  30830
  24856
  23168
  4984
  6573
  678
  1089
  81.45 %
  75.15 %
  16.33 %
  21.32 %
  2.22 %
  3.53 %
Custom Mail
  30284
  30977
  25144
  23803
  4477
  6102
  663
  1072
  83.03 %
  76.84 %
  14.78 %
  19.70 %
  2.19 %
  3.46 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.