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ActiveCampaign and Constant Contact Email Deliverability Comparison

  ActiveCampaign
  Constant Contact

In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  113.062
  80.047
  72.133
  32.833
  37.636
  1.579
  3.293

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  63.80 %
  28.69 %
  33.29 %
  1.38 %
  2.91 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  8753
  6030
  5982
  1937
  2521
  115
  250
  74.61 %
  68.34 %
  23.97 %
  28.80 %
  1.42 %
  2.86 %
Elektronics
  8611
  8705
  5991
  5552
  2506
  2901
  114
  252
  69.57 %
  63.78 %
  29.10 %
  33.33 %
  1.32 %
  2.89 %
Entertainment
  8613
  8530
  5987
  5426
  2514
  2855
  112
  249
  69.51 %
  63.61 %
  29.19 %
  33.47 %
  1.30 %
  2.92 %
Cosmetics & Beauty
  8737
  8734
  6095
  5562
  2528
  2914
  114
  258
  69.76 %
  63.68 %
  28.93 %
  33.36 %
  1.30 %
  2.95 %
Food & Drink
  8555
  8590
  6358
  5879
  2070
  2461
  127
  250
  74.32 %
  68.44 %
  24.20 %
  28.65 %
  1.48 %
  2.91 %
Home & Garden
  9181
  8779
  6836
  5989
  2220
  2527
  125
  263
  74.46 %
  68.22 %
  24.18 %
  28.78 %
  1.36 %
  3.00 %
Finance
  8967
  9146
  5810
  5347
  3040
  3529
  117
  270
  64.79 %
  58.46 %
  33.90 %
  38.59 %
  1.30 %
  2.95 %
Health
  8968
  8565
  5813
  5004
  3034
  3317
  121
  244
  64.82 %
  58.42 %
  33.83 %
  38.73 %
  1.35 %
  2.85 %
Pets
  9011
  9057
  6731
  6168
  2159
  2620
  121
  269
  74.70 %
  68.10 %
  23.96 %
  28.93 %
  1.34 %
  2.97 %
Sport & Fitness
  9009
  8971
  6231
  5674
  2648
  3032
  130
  265
  69.16 %
  63.25 %
  29.39 %
  33.80 %
  1.44 %
  2.95 %
Job & Career
  9156
  8034
  6377
  5112
  2653
  2698
  126
  224
  69.65 %
  63.63 %
  28.98 %
  33.58 %
  1.38 %
  2.79 %
Dating
  8547
  8635
  5075
  4568
  3344
  3816
  128
  251
  59.38 %
  52.90 %
  39.12 %
  44.19 %
  1.50 %
  2.91 %
Other
  9022
  8563
  6713
  5870
  2180
  2445
  129
  248
  74.41 %
  68.55 %
  24.16 %
  28.55 %
  1.43 %
  2.90 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  11220
  7456
  6515
  3977
  4378
  162
  327
  64.30 %
  58.07 %
  34.30 %
  39.02 %
  1.40 %
  2.91 %
Outlook Mail
  11605
  11157
  7632
  6719
  3811
  4108
  162
  330
  65.76 %
  60.22 %
  32.84 %
  36.82 %
  1.40 %
  2.96 %
Yahoo Mail
  10990
  11362
  7841
  7389
  2991
  3640
  158
  333
  71.35 %
  65.03 %
  27.22 %
  32.04 %
  1.44 %
  2.93 %
AOL Mail
  11585
  10507
  8235
  6823
  3192
  3385
  158
  299
  71.08 %
  64.94 %
  27.55 %
  32.22 %
  1.36 %
  2.85 %
Mail.com
  11524
  11423
  8341
  7577
  3032
  3512
  151
  334
  72.38 %
  66.33 %
  26.31 %
  30.74 %
  1.31 %
  2.92 %
Yandex Mail
  11400
  11527
  7915
  7268
  3329
  3922
  156
  337
  69.43 %
  63.05 %
  29.20 %
  34.02 %
  1.37 %
  2.92 %
GMX Mail
  11372
  11153
  7776
  6920
  3441
  3905
  155
  328
  68.38 %
  62.05 %
  30.26 %
  35.01 %
  1.36 %
  2.94 %
Zoho Mail
  11812
  11473
  8540
  7587
  3112
  3556
  160
  330
  72.30 %
  66.13 %
  26.35 %
  30.99 %
  1.35 %
  2.88 %
ProtonMail
  11536
  11572
  8118
  7384
  3251
  3849
  167
  339
  70.37 %
  63.81 %
  28.18 %
  33.26 %
  1.45 %
  2.93 %
Custom Mail
  11040
  11668
  8193
  7951
  2697
  3381
  150
  336
  74.21 %
  68.14 %
  24.43 %
  28.98 %
  1.36 %
  2.88 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.