ActiveCampaign and Constant Contact Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Constant Contact.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
352.945
352.286
|
284.346
262.235
|
59.620
76.380
|
8.979
13.671
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Constant Contact in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.56 %
74.44 %
|
16.89 %
21.68 %
|
2.54 %
3.88 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26318
27244
|
22075
21093
|
3648
5143
|
595
1008
|
83.88 %
77.42 %
|
13.86 %
18.88 %
|
2.26 %
3.70 %
|
Elektronics |
27198
26856
|
22108
20202
|
4428
5681
|
662
973
|
81.29 %
75.22 %
|
16.28 %
21.15 %
|
2.43 %
3.62 %
|
Entertainment |
26623
27090
|
21389
20118
|
4547
5888
|
687
1084
|
80.34 %
74.26 %
|
17.08 %
21.73 %
|
2.58 %
4.00 %
|
Cosmetics & Beauty |
27020
27190
|
21711
20225
|
4601
5915
|
708
1050
|
80.35 %
74.38 %
|
17.03 %
21.75 %
|
2.62 %
3.86 %
|
Food & Drink |
26758
27142
|
22436
21112
|
3723
5091
|
599
939
|
83.85 %
77.78 %
|
13.91 %
18.76 %
|
2.24 %
3.46 %
|
Home & Garden |
27471
27121
|
22942
20971
|
3933
5158
|
596
992
|
83.51 %
77.32 %
|
14.32 %
19.02 %
|
2.17 %
3.66 %
|
Finance |
27432
27409
|
21148
19428
|
5494
6861
|
790
1120
|
77.09 %
70.88 %
|
20.03 %
25.03 %
|
2.88 %
4.09 %
|
Health |
27198
26653
|
21211
19119
|
5280
6455
|
707
1079
|
77.99 %
71.73 %
|
19.41 %
24.22 %
|
2.60 %
4.05 %
|
Pets |
27546
27546
|
22823
21105
|
4075
5450
|
648
991
|
82.85 %
76.62 %
|
14.79 %
19.79 %
|
2.35 %
3.60 %
|
Sport & Fitness |
27229
27525
|
21616
20158
|
4879
6254
|
734
1113
|
79.39 %
73.24 %
|
17.92 %
22.72 %
|
2.70 %
4.04 %
|
Job & Career |
27713
26748
|
21775
19505
|
5128
6108
|
810
1135
|
78.57 %
72.92 %
|
18.50 %
22.84 %
|
2.92 %
4.24 %
|
Dating |
26963
27204
|
20385
18789
|
5806
7207
|
772
1208
|
75.60 %
69.07 %
|
21.53 %
26.49 %
|
2.86 %
4.44 %
|
Other |
27476
26558
|
22727
20410
|
4078
5169
|
671
979
|
82.72 %
76.85 %
|
14.84 %
19.46 %
|
2.44 %
3.69 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Constant Contact.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35681
35367
|
27524
25194
|
7133
8719
|
1024
1454
|
77.14 %
71.24 %
|
19.99 %
24.65 %
|
2.87 %
4.11 %
|
Outlook Mail |
35181
35050
|
27331
25176
|
6891
8378
|
959
1496
|
77.69 %
71.83 %
|
19.59 %
23.90 %
|
2.73 %
4.27 %
|
Yahoo Mail |
34840
35170
|
28078
26085
|
5838
7682
|
924
1403
|
80.59 %
74.17 %
|
16.76 %
21.84 %
|
2.65 %
3.99 %
|
AOL Mail |
35317
34331
|
28351
25495
|
6022
7407
|
944
1429
|
80.28 %
74.26 %
|
17.05 %
21.58 %
|
2.67 %
4.16 %
|
Mail.com |
35430
35388
|
28885
26703
|
5650
7341
|
895
1344
|
81.53 %
75.46 %
|
15.95 %
20.74 %
|
2.53 %
3.80 %
|
Yandex Mail |
35297
35397
|
27882
25723
|
6407
8204
|
1008
1470
|
78.99 %
72.67 %
|
18.15 %
23.18 %
|
2.86 %
4.15 %
|
GMX Mail |
35057
34923
|
28449
26124
|
5809
7477
|
799
1322
|
81.15 %
74.80 %
|
16.57 %
21.41 %
|
2.28 %
3.79 %
|
Zoho Mail |
35829
35399
|
29493
27032
|
5509
7141
|
827
1226
|
82.32 %
76.36 %
|
15.38 %
20.17 %
|
2.31 %
3.46 %
|
ProtonMail |
35352
35585
|
29100
27053
|
5437
7259
|
815
1273
|
82.32 %
76.02 %
|
15.38 %
20.40 %
|
2.31 %
3.58 %
|
Custom Mail |
34961
35676
|
29253
27650
|
4924
6772
|
784
1254
|
83.67 %
77.50 %
|
14.08 %
18.98 %
|
2.24 %
3.51 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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