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Mailify and SendInBlue Email Deliverability Comparison

  Mailify
  SendInBlue

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  256.329
  257.565
  191.171
  186.910
  57.337
  61.599
  7.821
  9.056

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.58 %
  72.57 %
  22.37 %
  23.92 %
  3.05 %
  3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19144
  19803
  14935
  15076
  3700
  4084
  509
  643
  78.01 %
  76.13 %
  19.33 %
  20.62 %
  2.66 %
  3.25 %
Elektronics
  20020
  19754
  15029
  14446
  4438
  4651
  553
  657
  75.07 %
  73.13 %
  22.17 %
  23.54 %
  2.76 %
  3.33 %
Entertainment
  19474
  19892
  14515
  14306
  4360
  4863
  599
  723
  74.54 %
  71.92 %
  22.39 %
  24.45 %
  3.08 %
  3.63 %
Cosmetics & Beauty
  20086
  19795
  14959
  14282
  4509
  4768
  618
  745
  74.47 %
  72.15 %
  22.45 %
  24.09 %
  3.08 %
  3.76 %
Food & Drink
  20039
  20437
  15656
  15453
  3832
  4332
  551
  652
  78.13 %
  75.61 %
  19.12 %
  21.20 %
  2.75 %
  3.19 %
Home & Garden
  19875
  20108
  15502
  15262
  3830
  4210
  543
  636
  78.00 %
  75.90 %
  19.27 %
  20.94 %
  2.73 %
  3.16 %
Finance
  19775
  19714
  13956
  13592
  5151
  5355
  668
  767
  70.57 %
  68.95 %
  26.05 %
  27.16 %
  3.38 %
  3.89 %
Health
  19434
  19710
  13956
  13651
  4863
  5334
  615
  725
  71.81 %
  69.26 %
  25.02 %
  27.06 %
  3.16 %
  3.68 %
Pets
  19833
  19934
  15261
  14997
  3945
  4295
  627
  642
  76.95 %
  75.23 %
  19.89 %
  21.55 %
  3.16 %
  3.22 %
Sport & Fitness
  19441
  19405
  14373
  13983
  4467
  4702
  601
  720
  73.93 %
  72.06 %
  22.98 %
  24.23 %
  3.09 %
  3.71 %
Job & Career
  19870
  19624
  14462
  13946
  4735
  4949
  673
  729
  72.78 %
  71.07 %
  23.83 %
  25.22 %
  3.39 %
  3.71 %
Dating
  19824
  19654
  13543
  13085
  5619
  5823
  662
  746
  68.32 %
  66.58 %
  28.34 %
  29.63 %
  3.34 %
  3.80 %
Other
  19514
  19735
  15024
  14831
  3888
  4233
  602
  671
  76.99 %
  75.15 %
  19.92 %
  21.45 %
  3.08 %
  3.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  26049
  26556
  18441
  18216
  6772
  7362
  836
  978
  70.79 %
  68.59 %
  26.00 %
  27.72 %
  3.21 %
  3.68 %
Outlook Mail
  25738
  25122
  18431
  17649
  6422
  6539
  885
  934
  71.61 %
  70.25 %
  24.95 %
  26.03 %
  3.44 %
  3.72 %
Yahoo Mail
  26075
  25338
  19482
  18459
  5777
  5968
  816
  911
  74.72 %
  72.85 %
  22.16 %
  23.55 %
  3.13 %
  3.60 %
AOL Mail
  25837
  26185
  19264
  18885
  5730
  6319
  843
  981
  74.56 %
  72.12 %
  22.18 %
  24.13 %
  3.26 %
  3.75 %
Mail.com
  25361
  25855
  19214
  19092
  5367
  5887
  780
  876
  75.76 %
  73.84 %
  21.16 %
  22.77 %
  3.08 %
  3.39 %
Yandex Mail
  25020
  25626
  18307
  18208
  5897
  6469
  816
  949
  73.17 %
  71.05 %
  23.57 %
  25.24 %
  3.26 %
  3.70 %
GMX Mail
  25510
  25548
  19131
  18624
  5656
  6093
  723
  831
  74.99 %
  72.90 %
  22.17 %
  23.85 %
  2.83 %
  3.25 %
Zoho Mail
  25303
  25536
  19352
  19032
  5228
  5648
  723
  856
  76.48 %
  74.53 %
  20.66 %
  22.12 %
  2.86 %
  3.35 %
ProtonMail
  25966
  25852
  19732
  19093
  5539
  5891
  695
  868
  75.99 %
  73.86 %
  21.33 %
  22.79 %
  2.68 %
  3.36 %
Custom Mail
  25470
  25947
  19817
  19652
  4949
  5423
  704
  872
  77.81 %
  75.74 %
  19.43 %
  20.90 %
  2.76 %
  3.36 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.