Mailify and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.244 182.453	129.884 126.415	46.493 50.192	4.867 5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.66 % 69.29 %	25.65 % 27.51 %	2.69 % 3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13554 14117	10232 10361	2999 3330	323 426	75.49 % 73.39 %	22.13 % 23.59 %	2.38 % 3.02 %
Elektronics	14232 14020	10222 9746	3653 3846	357 428	71.82 % 69.51 %	25.67 % 27.43 %	2.51 % 3.05 %
Entertainment	13733 14256	9826 9773	3533 4002	374 481	71.55 % 68.55 %	25.73 % 28.07 %	2.72 % 3.37 %
Cosmetics & Beauty	14219 14106	10177 9729	3661 3901	381 476	71.57 % 68.97 %	25.75 % 27.65 %	2.68 % 3.37 %
Food & Drink	13954 14588	10554 10600	3070 3556	330 432	75.63 % 72.66 %	22.00 % 24.38 %	2.36 % 2.96 %
Home & Garden	14119 14205	10662 10371	3107 3421	350 413	75.52 % 73.01 %	22.01 % 24.08 %	2.48 % 2.91 %
Finance	13919 13872	9330 9052	4183 4343	406 477	67.03 % 65.25 %	30.05 % 31.31 %	2.92 % 3.44 %
Health	13678 13979	9303 9115	3971 4402	404 462	68.01 % 65.20 %	29.03 % 31.49 %	2.95 % 3.30 %
Pets	14092 14202	10541 10295	3159 3472	392 435	74.80 % 72.49 %	22.42 % 24.45 %	2.78 % 3.06 %
Sport & Fitness	13663 13534	9713 9308	3570 3759	380 467	71.09 % 68.77 %	26.13 % 27.77 %	2.78 % 3.45 %
Job & Career	14115 13738	9931 9373	3782 3927	402 438	70.36 % 68.23 %	26.79 % 28.58 %	2.85 % 3.19 %
Dating	14061 13831	8990 8550	4672 4822	399 459	63.94 % 61.82 %	33.23 % 34.86 %	2.84 % 3.32 %
Other	13905 14005	10403 10142	3133 3411	369 452	74.81 % 72.42 %	22.53 % 24.36 %	2.65 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18664 18932	12565 12244	5583 6069	516 619	67.32 % 64.67 %	29.91 % 32.06 %	2.76 % 3.27 %
Outlook Mail	18284 17499	12524 11647	5206 5256	554 596	68.50 % 66.56 %	28.47 % 30.04 %	3.03 % 3.41 %
Yahoo Mail	18585 17796	13433 12448	4638 4762	514 586	72.28 % 69.95 %	24.96 % 26.76 %	2.77 % 3.29 %
AOL Mail	18293 18770	13194 13034	4580 5128	519 608	72.13 % 69.44 %	25.04 % 27.32 %	2.84 % 3.24 %
Mail.com	17814 18311	13047 12999	4287 4755	480 557	73.24 % 70.99 %	24.07 % 25.97 %	2.69 % 3.04 %
Yandex Mail	17547 18268	12345 12432	4697 5236	505 600	70.35 % 68.05 %	26.77 % 28.66 %	2.88 % 3.28 %
GMX Mail	17832 17974	12747 12398	4642 5033	443 543	71.48 % 68.98 %	26.03 % 28.00 %	2.48 % 3.02 %
Zoho Mail	17898 17977	13186 12821	4252 4599	460 557	73.67 % 71.32 %	23.76 % 25.58 %	2.57 % 3.10 %
ProtonMail	18442 18443	13403 12913	4605 4915	434 615	72.68 % 70.02 %	24.97 % 26.65 %	2.35 % 3.33 %
Custom Mail	17885 18483	13440 13479	4003 4439	442 565	75.15 % 72.93 %	22.38 % 24.02 %	2.47 % 3.06 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.