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Mailify and SendInBlue Email Deliverability Comparison

  Mailify
  SendInBlue

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  283.794
  284.660
  213.698
  208.766
  61.219
  65.694
  8.877
  10.200

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.30 %
  73.34 %
  21.57 %
  23.08 %
  3.13 %
  3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21340
  21937
  16777
  16844
  3968
  4368
  595
  725
  78.62 %
  76.78 %
  18.59 %
  19.91 %
  2.79 %
  3.30 %
Elektronics
  22238
  21878
  16890
  16165
  4725
  4957
  623
  756
  75.95 %
  73.89 %
  21.25 %
  22.66 %
  2.80 %
  3.46 %
Entertainment
  21616
  22002
  16290
  16025
  4665
  5186
  661
  791
  75.36 %
  72.83 %
  21.58 %
  23.57 %
  3.06 %
  3.60 %
Cosmetics & Beauty
  22179
  21887
  16684
  15959
  4807
  5087
  688
  841
  75.22 %
  72.92 %
  21.67 %
  23.24 %
  3.10 %
  3.84 %
Food & Drink
  22188
  22459
  17466
  17139
  4096
  4598
  626
  722
  78.72 %
  76.31 %
  18.46 %
  20.47 %
  2.82 %
  3.21 %
Home & Garden
  22011
  22188
  17307
  17003
  4089
  4482
  615
  703
  78.63 %
  76.63 %
  18.58 %
  20.20 %
  2.79 %
  3.17 %
Finance
  21901
  21879
  15634
  15276
  5498
  5724
  769
  879
  71.38 %
  69.82 %
  25.10 %
  26.16 %
  3.51 %
  4.02 %
Health
  21503
  21797
  15614
  15292
  5179
  5668
  710
  837
  72.61 %
  70.16 %
  24.09 %
  26.00 %
  3.30 %
  3.84 %
Pets
  21889
  22044
  16971
  16716
  4215
  4594
  703
  734
  77.53 %
  75.83 %
  19.26 %
  20.84 %
  3.21 %
  3.33 %
Sport & Fitness
  21445
  21454
  15999
  15617
  4771
  5036
  675
  801
  74.60 %
  72.79 %
  22.25 %
  23.47 %
  3.15 %
  3.73 %
Job & Career
  21960
  21689
  16122
  15556
  5075
  5303
  763
  830
  73.42 %
  71.72 %
  23.11 %
  24.45 %
  3.47 %
  3.83 %
Dating
  21873
  21637
  15157
  14643
  5955
  6164
  761
  830
  69.30 %
  67.68 %
  27.23 %
  28.49 %
  3.48 %
  3.84 %
Other
  21651
  21809
  16787
  16531
  4176
  4527
  688
  751
  77.53 %
  75.80 %
  19.29 %
  20.76 %
  3.18 %
  3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28879
  29206
  20705
  20288
  7226
  7807
  948
  1111
  71.70 %
  69.47 %
  25.02 %
  26.73 %
  3.28 %
  3.80 %
Outlook Mail
  28430
  27782
  20588
  19728
  6847
  6989
  995
  1065
  72.42 %
  71.01 %
  24.08 %
  25.16 %
  3.50 %
  3.83 %
Yahoo Mail
  28829
  28020
  21720
  20602
  6190
  6396
  919
  1022
  75.34 %
  73.53 %
  21.47 %
  22.83 %
  3.19 %
  3.65 %
AOL Mail
  28547
  29012
  21475
  21142
  6124
  6767
  948
  1103
  75.23 %
  72.87 %
  21.45 %
  23.32 %
  3.32 %
  3.80 %
Mail.com
  28090
  28486
  21451
  21231
  5743
  6279
  896
  976
  76.37 %
  74.53 %
  20.44 %
  22.04 %
  3.19 %
  3.43 %
Yandex Mail
  27788
  28248
  20514
  20270
  6338
  6907
  936
  1071
  73.82 %
  71.76 %
  22.81 %
  24.45 %
  3.37 %
  3.79 %
GMX Mail
  28219
  28350
  21395
  20931
  6005
  6481
  819
  938
  75.82 %
  73.83 %
  21.28 %
  22.86 %
  2.90 %
  3.31 %
Zoho Mail
  27980
  28255
  21590
  21270
  5578
  6025
  812
  960
  77.16 %
  75.28 %
  19.94 %
  21.32 %
  2.90 %
  3.40 %
ProtonMail
  28861
  28629
  22157
  21391
  5895
  6258
  809
  980
  76.77 %
  74.72 %
  20.43 %
  21.86 %
  2.80 %
  3.42 %
Custom Mail
  28171
  28672
  22103
  21913
  5273
  5785
  795
  974
  78.46 %
  76.43 %
  18.72 %
  20.18 %
  2.82 %
  3.40 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.