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Mailify and SendInBlue Email Deliverability Comparison

  Mailify
  SendInBlue

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  352.375
  352.739
  269.472
  263.743
  71.194
  76.059
  11.709
  12.937

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.47 %
  74.77 %
  20.20 %
  21.56 %
  3.32 %
  3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26614
  27187
  21194
  21201
  4642
  5066
  778
  920
  79.63 %
  77.98 %
  17.44 %
  18.63 %
  2.92 %
  3.38 %
Elektronics
  27560
  27100
  21285
  20439
  5446
  5708
  829
  953
  77.23 %
  75.42 %
  19.76 %
  21.06 %
  3.01 %
  3.52 %
Entertainment
  26913
  27189
  20585
  20216
  5434
  5978
  894
  995
  76.49 %
  74.35 %
  20.19 %
  21.99 %
  3.32 %
  3.66 %
Cosmetics & Beauty
  27360
  27093
  20942
  20156
  5557
  5884
  861
  1053
  76.54 %
  74.40 %
  20.31 %
  21.72 %
  3.15 %
  3.89 %
Food & Drink
  27319
  27706
  21766
  21517
  4745
  5288
  808
  901
  79.67 %
  77.66 %
  17.37 %
  19.09 %
  2.96 %
  3.25 %
Home & Garden
  27135
  27514
  21594
  21441
  4733
  5186
  808
  887
  79.58 %
  77.93 %
  17.44 %
  18.85 %
  2.98 %
  3.22 %
Finance
  27220
  27072
  19814
  19310
  6385
  6627
  1021
  1135
  72.79 %
  71.33 %
  23.46 %
  24.48 %
  3.75 %
  4.19 %
Health
  26881
  27141
  19896
  19529
  6025
  6544
  960
  1068
  74.02 %
  71.95 %
  22.41 %
  24.11 %
  3.57 %
  3.94 %
Pets
  27196
  27409
  21346
  21115
  4939
  5364
  911
  930
  78.49 %
  77.04 %
  18.16 %
  19.57 %
  3.35 %
  3.39 %
Sport & Fitness
  26695
  26699
  20209
  19766
  5592
  5897
  894
  1036
  75.70 %
  74.03 %
  20.95 %
  22.09 %
  3.35 %
  3.88 %
Job & Career
  27185
  26966
  20217
  19681
  5943
  6222
  1025
  1063
  74.37 %
  72.98 %
  21.86 %
  23.07 %
  3.77 %
  3.94 %
Dating
  27337
  26823
  19452
  18717
  6861
  7054
  1024
  1052
  71.16 %
  69.78 %
  25.10 %
  26.30 %
  3.75 %
  3.92 %
Other
  26960
  26840
  21172
  20655
  4892
  5241
  896
  944
  78.53 %
  76.96 %
  18.15 %
  19.53 %
  3.32 %
  3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35602
  36065
  26019
  25629
  8320
  8986
  1263
  1450
  73.08 %
  71.06 %
  23.37 %
  24.92 %
  3.55 %
  4.02 %
Outlook Mail
  35155
  34477
  25883
  25000
  7943
  8123
  1329
  1354
  73.63 %
  72.51 %
  22.59 %
  23.56 %
  3.78 %
  3.93 %
Yahoo Mail
  35661
  34886
  27232
  26064
  7244
  7500
  1185
  1322
  76.36 %
  74.71 %
  20.31 %
  21.50 %
  3.32 %
  3.79 %
AOL Mail
  35448
  35693
  26996
  26490
  7188
  7833
  1264
  1370
  76.16 %
  74.22 %
  20.28 %
  21.95 %
  3.57 %
  3.84 %
Mail.com
  35029
  35316
  27112
  26778
  6737
  7293
  1180
  1245
  77.40 %
  75.82 %
  19.23 %
  20.65 %
  3.37 %
  3.53 %
Yandex Mail
  34703
  35143
  25978
  25693
  7467
  8082
  1258
  1368
  74.86 %
  73.11 %
  21.52 %
  23.00 %
  3.63 %
  3.89 %
GMX Mail
  34961
  35097
  26973
  26494
  6900
  7419
  1088
  1184
  77.15 %
  75.49 %
  19.74 %
  21.14 %
  3.11 %
  3.37 %
Zoho Mail
  34930
  35059
  27378
  26880
  6496
  6967
  1056
  1212
  78.38 %
  76.67 %
  18.60 %
  19.87 %
  3.02 %
  3.46 %
ProtonMail
  35924
  35453
  28092
  27069
  6778
  7158
  1054
  1226
  78.20 %
  76.35 %
  18.87 %
  20.19 %
  2.93 %
  3.46 %
Custom Mail
  34962
  35550
  27809
  27646
  6121
  6698
  1032
  1206
  79.54 %
  77.77 %
  17.51 %
  18.84 %
  2.95 %
  3.39 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.