Mailify and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
283.794 284.660	213.698 208.766	61.219 65.694	8.877 10.200

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.30 % 73.34 %	21.57 % 23.08 %	3.13 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21340 21937	16777 16844	3968 4368	595 725	78.62 % 76.78 %	18.59 % 19.91 %	2.79 % 3.30 %
Elektronics	22238 21878	16890 16165	4725 4957	623 756	75.95 % 73.89 %	21.25 % 22.66 %	2.80 % 3.46 %
Entertainment	21616 22002	16290 16025	4665 5186	661 791	75.36 % 72.83 %	21.58 % 23.57 %	3.06 % 3.60 %
Cosmetics & Beauty	22179 21887	16684 15959	4807 5087	688 841	75.22 % 72.92 %	21.67 % 23.24 %	3.10 % 3.84 %
Food & Drink	22188 22459	17466 17139	4096 4598	626 722	78.72 % 76.31 %	18.46 % 20.47 %	2.82 % 3.21 %
Home & Garden	22011 22188	17307 17003	4089 4482	615 703	78.63 % 76.63 %	18.58 % 20.20 %	2.79 % 3.17 %
Finance	21901 21879	15634 15276	5498 5724	769 879	71.38 % 69.82 %	25.10 % 26.16 %	3.51 % 4.02 %
Health	21503 21797	15614 15292	5179 5668	710 837	72.61 % 70.16 %	24.09 % 26.00 %	3.30 % 3.84 %
Pets	21889 22044	16971 16716	4215 4594	703 734	77.53 % 75.83 %	19.26 % 20.84 %	3.21 % 3.33 %
Sport & Fitness	21445 21454	15999 15617	4771 5036	675 801	74.60 % 72.79 %	22.25 % 23.47 %	3.15 % 3.73 %
Job & Career	21960 21689	16122 15556	5075 5303	763 830	73.42 % 71.72 %	23.11 % 24.45 %	3.47 % 3.83 %
Dating	21873 21637	15157 14643	5955 6164	761 830	69.30 % 67.68 %	27.23 % 28.49 %	3.48 % 3.84 %
Other	21651 21809	16787 16531	4176 4527	688 751	77.53 % 75.80 %	19.29 % 20.76 %	3.18 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28879 29206	20705 20288	7226 7807	948 1111	71.70 % 69.47 %	25.02 % 26.73 %	3.28 % 3.80 %
Outlook Mail	28430 27782	20588 19728	6847 6989	995 1065	72.42 % 71.01 %	24.08 % 25.16 %	3.50 % 3.83 %
Yahoo Mail	28829 28020	21720 20602	6190 6396	919 1022	75.34 % 73.53 %	21.47 % 22.83 %	3.19 % 3.65 %
AOL Mail	28547 29012	21475 21142	6124 6767	948 1103	75.23 % 72.87 %	21.45 % 23.32 %	3.32 % 3.80 %
Mail.com	28090 28486	21451 21231	5743 6279	896 976	76.37 % 74.53 %	20.44 % 22.04 %	3.19 % 3.43 %
Yandex Mail	27788 28248	20514 20270	6338 6907	936 1071	73.82 % 71.76 %	22.81 % 24.45 %	3.37 % 3.79 %
GMX Mail	28219 28350	21395 20931	6005 6481	819 938	75.82 % 73.83 %	21.28 % 22.86 %	2.90 % 3.31 %
Zoho Mail	27980 28255	21590 21270	5578 6025	812 960	77.16 % 75.28 %	19.94 % 21.32 %	2.90 % 3.40 %
ProtonMail	28861 28629	22157 21391	5895 6258	809 980	76.77 % 74.72 %	20.43 % 21.86 %	2.80 % 3.42 %
Custom Mail	28171 28672	22103 21913	5273 5785	795 974	78.46 % 76.43 %	18.72 % 20.18 %	2.82 % 3.40 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.