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Mailify and SendInBlue Email Deliverability Comparison

  Mailify
  SendInBlue

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  181.244
  182.453
  129.884
  126.415
  46.493
  50.192
  4.867
  5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.66 %
  69.29 %
  25.65 %
  27.51 %
  2.69 %
  3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13554
  14117
  10232
  10361
  2999
  3330
  323
  426
  75.49 %
  73.39 %
  22.13 %
  23.59 %
  2.38 %
  3.02 %
Elektronics
  14232
  14020
  10222
  9746
  3653
  3846
  357
  428
  71.82 %
  69.51 %
  25.67 %
  27.43 %
  2.51 %
  3.05 %
Entertainment
  13733
  14256
  9826
  9773
  3533
  4002
  374
  481
  71.55 %
  68.55 %
  25.73 %
  28.07 %
  2.72 %
  3.37 %
Cosmetics & Beauty
  14219
  14106
  10177
  9729
  3661
  3901
  381
  476
  71.57 %
  68.97 %
  25.75 %
  27.65 %
  2.68 %
  3.37 %
Food & Drink
  13954
  14588
  10554
  10600
  3070
  3556
  330
  432
  75.63 %
  72.66 %
  22.00 %
  24.38 %
  2.36 %
  2.96 %
Home & Garden
  14119
  14205
  10662
  10371
  3107
  3421
  350
  413
  75.52 %
  73.01 %
  22.01 %
  24.08 %
  2.48 %
  2.91 %
Finance
  13919
  13872
  9330
  9052
  4183
  4343
  406
  477
  67.03 %
  65.25 %
  30.05 %
  31.31 %
  2.92 %
  3.44 %
Health
  13678
  13979
  9303
  9115
  3971
  4402
  404
  462
  68.01 %
  65.20 %
  29.03 %
  31.49 %
  2.95 %
  3.30 %
Pets
  14092
  14202
  10541
  10295
  3159
  3472
  392
  435
  74.80 %
  72.49 %
  22.42 %
  24.45 %
  2.78 %
  3.06 %
Sport & Fitness
  13663
  13534
  9713
  9308
  3570
  3759
  380
  467
  71.09 %
  68.77 %
  26.13 %
  27.77 %
  2.78 %
  3.45 %
Job & Career
  14115
  13738
  9931
  9373
  3782
  3927
  402
  438
  70.36 %
  68.23 %
  26.79 %
  28.58 %
  2.85 %
  3.19 %
Dating
  14061
  13831
  8990
  8550
  4672
  4822
  399
  459
  63.94 %
  61.82 %
  33.23 %
  34.86 %
  2.84 %
  3.32 %
Other
  13905
  14005
  10403
  10142
  3133
  3411
  369
  452
  74.81 %
  72.42 %
  22.53 %
  24.36 %
  2.65 %
  3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18664
  18932
  12565
  12244
  5583
  6069
  516
  619
  67.32 %
  64.67 %
  29.91 %
  32.06 %
  2.76 %
  3.27 %
Outlook Mail
  18284
  17499
  12524
  11647
  5206
  5256
  554
  596
  68.50 %
  66.56 %
  28.47 %
  30.04 %
  3.03 %
  3.41 %
Yahoo Mail
  18585
  17796
  13433
  12448
  4638
  4762
  514
  586
  72.28 %
  69.95 %
  24.96 %
  26.76 %
  2.77 %
  3.29 %
AOL Mail
  18293
  18770
  13194
  13034
  4580
  5128
  519
  608
  72.13 %
  69.44 %
  25.04 %
  27.32 %
  2.84 %
  3.24 %
Mail.com
  17814
  18311
  13047
  12999
  4287
  4755
  480
  557
  73.24 %
  70.99 %
  24.07 %
  25.97 %
  2.69 %
  3.04 %
Yandex Mail
  17547
  18268
  12345
  12432
  4697
  5236
  505
  600
  70.35 %
  68.05 %
  26.77 %
  28.66 %
  2.88 %
  3.28 %
GMX Mail
  17832
  17974
  12747
  12398
  4642
  5033
  443
  543
  71.48 %
  68.98 %
  26.03 %
  28.00 %
  2.48 %
  3.02 %
Zoho Mail
  17898
  17977
  13186
  12821
  4252
  4599
  460
  557
  73.67 %
  71.32 %
  23.76 %
  25.58 %
  2.57 %
  3.10 %
ProtonMail
  18442
  18443
  13403
  12913
  4605
  4915
  434
  615
  72.68 %
  70.02 %
  24.97 %
  26.65 %
  2.35 %
  3.33 %
Custom Mail
  17885
  18483
  13440
  13479
  4003
  4439
  442
  565
  75.15 %
  72.93 %
  22.38 %
  24.02 %
  2.47 %
  3.06 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.