Mailify and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.375 352.739	269.472 263.743	71.194 76.059	11.709 12.937

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.47 % 74.77 %	20.20 % 21.56 %	3.32 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26614 27187	21194 21201	4642 5066	778 920	79.63 % 77.98 %	17.44 % 18.63 %	2.92 % 3.38 %
Elektronics	27560 27100	21285 20439	5446 5708	829 953	77.23 % 75.42 %	19.76 % 21.06 %	3.01 % 3.52 %
Entertainment	26913 27189	20585 20216	5434 5978	894 995	76.49 % 74.35 %	20.19 % 21.99 %	3.32 % 3.66 %
Cosmetics & Beauty	27360 27093	20942 20156	5557 5884	861 1053	76.54 % 74.40 %	20.31 % 21.72 %	3.15 % 3.89 %
Food & Drink	27319 27706	21766 21517	4745 5288	808 901	79.67 % 77.66 %	17.37 % 19.09 %	2.96 % 3.25 %
Home & Garden	27135 27514	21594 21441	4733 5186	808 887	79.58 % 77.93 %	17.44 % 18.85 %	2.98 % 3.22 %
Finance	27220 27072	19814 19310	6385 6627	1021 1135	72.79 % 71.33 %	23.46 % 24.48 %	3.75 % 4.19 %
Health	26881 27141	19896 19529	6025 6544	960 1068	74.02 % 71.95 %	22.41 % 24.11 %	3.57 % 3.94 %
Pets	27196 27409	21346 21115	4939 5364	911 930	78.49 % 77.04 %	18.16 % 19.57 %	3.35 % 3.39 %
Sport & Fitness	26695 26699	20209 19766	5592 5897	894 1036	75.70 % 74.03 %	20.95 % 22.09 %	3.35 % 3.88 %
Job & Career	27185 26966	20217 19681	5943 6222	1025 1063	74.37 % 72.98 %	21.86 % 23.07 %	3.77 % 3.94 %
Dating	27337 26823	19452 18717	6861 7054	1024 1052	71.16 % 69.78 %	25.10 % 26.30 %	3.75 % 3.92 %
Other	26960 26840	21172 20655	4892 5241	896 944	78.53 % 76.96 %	18.15 % 19.53 %	3.32 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35602 36065	26019 25629	8320 8986	1263 1450	73.08 % 71.06 %	23.37 % 24.92 %	3.55 % 4.02 %
Outlook Mail	35155 34477	25883 25000	7943 8123	1329 1354	73.63 % 72.51 %	22.59 % 23.56 %	3.78 % 3.93 %
Yahoo Mail	35661 34886	27232 26064	7244 7500	1185 1322	76.36 % 74.71 %	20.31 % 21.50 %	3.32 % 3.79 %
AOL Mail	35448 35693	26996 26490	7188 7833	1264 1370	76.16 % 74.22 %	20.28 % 21.95 %	3.57 % 3.84 %
Mail.com	35029 35316	27112 26778	6737 7293	1180 1245	77.40 % 75.82 %	19.23 % 20.65 %	3.37 % 3.53 %
Yandex Mail	34703 35143	25978 25693	7467 8082	1258 1368	74.86 % 73.11 %	21.52 % 23.00 %	3.63 % 3.89 %
GMX Mail	34961 35097	26973 26494	6900 7419	1088 1184	77.15 % 75.49 %	19.74 % 21.14 %	3.11 % 3.37 %
Zoho Mail	34930 35059	27378 26880	6496 6967	1056 1212	78.38 % 76.67 %	18.60 % 19.87 %	3.02 % 3.46 %
ProtonMail	35924 35453	28092 27069	6778 7158	1054 1226	78.20 % 76.35 %	18.87 % 20.19 %	2.93 % 3.46 %
Custom Mail	34962 35550	27809 27646	6121 6698	1032 1206	79.54 % 77.77 %	17.51 % 18.84 %	2.95 % 3.39 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.