Mailify and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.413 305.173	230.443 225.338	64.228 68.845	9.742 10.990

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.70 % 73.84 %	21.10 % 22.56 %	3.20 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22920 23563	18096 18204	4175 4586	649 773	78.95 % 77.26 %	18.22 % 19.46 %	2.83 % 3.28 %
Elektronics	23817 23496	18188 17486	4941 5193	688 817	76.37 % 74.42 %	20.75 % 22.10 %	2.89 % 3.48 %
Entertainment	23175 23498	17564 17233	4889 5417	722 848	75.79 % 73.34 %	21.10 % 23.05 %	3.12 % 3.61 %
Cosmetics & Beauty	23764 23470	17984 17232	5036 5337	744 901	75.68 % 73.42 %	21.19 % 22.74 %	3.13 % 3.84 %
Food & Drink	23756 24019	18772 18447	4296 4799	688 773	79.02 % 76.80 %	18.08 % 19.98 %	2.90 % 3.22 %
Home & Garden	23639 23790	18667 18342	4296 4694	676 754	78.97 % 77.10 %	18.17 % 19.73 %	2.86 % 3.17 %
Finance	23512 23413	16891 16468	5768 5996	853 949	71.84 % 70.34 %	24.53 % 25.61 %	3.63 % 4.05 %
Health	23080 23397	16878 16568	5425 5929	777 900	73.13 % 70.81 %	23.51 % 25.34 %	3.37 % 3.85 %
Pets	23475 23621	18277 18002	4435 4827	763 792	77.86 % 76.21 %	18.89 % 20.44 %	3.25 % 3.35 %
Sport & Fitness	23029 23079	17278 16895	5017 5305	734 879	75.03 % 73.21 %	21.79 % 22.99 %	3.19 % 3.81 %
Job & Career	23505 23279	17327 16796	5335 5584	843 899	73.72 % 72.15 %	22.70 % 23.99 %	3.59 % 3.86 %
Dating	23481 23197	16411 15875	6223 6429	847 893	69.89 % 68.44 %	26.50 % 27.71 %	3.61 % 3.85 %
Other	23260 23351	18110 17790	4392 4749	758 812	77.86 % 76.19 %	18.88 % 20.34 %	3.26 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30931 31187	22325 21829	7563 8150	1043 1208	72.18 % 69.99 %	24.45 % 26.13 %	3.37 % 3.87 %
Outlook Mail	30498 29773	22199 21287	7188 7328	1111 1158	72.79 % 71.50 %	23.57 % 24.61 %	3.64 % 3.89 %
Yahoo Mail	30887 30099	23370 22262	6510 6734	1007 1103	75.66 % 73.96 %	21.08 % 22.37 %	3.26 % 3.66 %
AOL Mail	30590 31110	23119 22831	6443 7108	1028 1171	75.58 % 73.39 %	21.06 % 22.85 %	3.36 % 3.76 %
Mail.com	30169 30531	23134 22890	6044 6583	991 1058	76.68 % 74.97 %	20.03 % 21.56 %	3.28 % 3.47 %
Yandex Mail	29764 30309	22071 21882	6660 7262	1033 1165	74.15 % 72.20 %	22.38 % 23.96 %	3.47 % 3.84 %
GMX Mail	30253 30455	23083 22672	6273 6779	897 1004	76.30 % 74.44 %	20.74 % 22.26 %	2.96 % 3.30 %
Zoho Mail	30210 30325	23443 22978	5875 6312	892 1035	77.60 % 75.77 %	19.45 % 20.81 %	2.95 % 3.41 %
ProtonMail	30912 30682	23897 23105	6146 6530	869 1047	77.31 % 75.30 %	19.88 % 21.28 %	2.81 % 3.41 %
Custom Mail	30199 30702	23802 23602	5526 6059	871 1041	78.82 % 76.87 %	18.30 % 19.73 %	2.88 % 3.39 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.