Mailify and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.413
305.173
|
230.443
225.338
|
64.228
68.845
|
9.742
10.990
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.70 %
73.84 %
|
21.10 %
22.56 %
|
3.20 %
3.60 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22920
23563
|
18096
18204
|
4175
4586
|
649
773
|
78.95 %
77.26 %
|
18.22 %
19.46 %
|
2.83 %
3.28 %
|
Elektronics |
23817
23496
|
18188
17486
|
4941
5193
|
688
817
|
76.37 %
74.42 %
|
20.75 %
22.10 %
|
2.89 %
3.48 %
|
Entertainment |
23175
23498
|
17564
17233
|
4889
5417
|
722
848
|
75.79 %
73.34 %
|
21.10 %
23.05 %
|
3.12 %
3.61 %
|
Cosmetics & Beauty |
23764
23470
|
17984
17232
|
5036
5337
|
744
901
|
75.68 %
73.42 %
|
21.19 %
22.74 %
|
3.13 %
3.84 %
|
Food & Drink |
23756
24019
|
18772
18447
|
4296
4799
|
688
773
|
79.02 %
76.80 %
|
18.08 %
19.98 %
|
2.90 %
3.22 %
|
Home & Garden |
23639
23790
|
18667
18342
|
4296
4694
|
676
754
|
78.97 %
77.10 %
|
18.17 %
19.73 %
|
2.86 %
3.17 %
|
Finance |
23512
23413
|
16891
16468
|
5768
5996
|
853
949
|
71.84 %
70.34 %
|
24.53 %
25.61 %
|
3.63 %
4.05 %
|
Health |
23080
23397
|
16878
16568
|
5425
5929
|
777
900
|
73.13 %
70.81 %
|
23.51 %
25.34 %
|
3.37 %
3.85 %
|
Pets |
23475
23621
|
18277
18002
|
4435
4827
|
763
792
|
77.86 %
76.21 %
|
18.89 %
20.44 %
|
3.25 %
3.35 %
|
Sport & Fitness |
23029
23079
|
17278
16895
|
5017
5305
|
734
879
|
75.03 %
73.21 %
|
21.79 %
22.99 %
|
3.19 %
3.81 %
|
Job & Career |
23505
23279
|
17327
16796
|
5335
5584
|
843
899
|
73.72 %
72.15 %
|
22.70 %
23.99 %
|
3.59 %
3.86 %
|
Dating |
23481
23197
|
16411
15875
|
6223
6429
|
847
893
|
69.89 %
68.44 %
|
26.50 %
27.71 %
|
3.61 %
3.85 %
|
Other |
23260
23351
|
18110
17790
|
4392
4749
|
758
812
|
77.86 %
76.19 %
|
18.88 %
20.34 %
|
3.26 %
3.48 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30931
31187
|
22325
21829
|
7563
8150
|
1043
1208
|
72.18 %
69.99 %
|
24.45 %
26.13 %
|
3.37 %
3.87 %
|
Outlook Mail |
30498
29773
|
22199
21287
|
7188
7328
|
1111
1158
|
72.79 %
71.50 %
|
23.57 %
24.61 %
|
3.64 %
3.89 %
|
Yahoo Mail |
30887
30099
|
23370
22262
|
6510
6734
|
1007
1103
|
75.66 %
73.96 %
|
21.08 %
22.37 %
|
3.26 %
3.66 %
|
AOL Mail |
30590
31110
|
23119
22831
|
6443
7108
|
1028
1171
|
75.58 %
73.39 %
|
21.06 %
22.85 %
|
3.36 %
3.76 %
|
Mail.com |
30169
30531
|
23134
22890
|
6044
6583
|
991
1058
|
76.68 %
74.97 %
|
20.03 %
21.56 %
|
3.28 %
3.47 %
|
Yandex Mail |
29764
30309
|
22071
21882
|
6660
7262
|
1033
1165
|
74.15 %
72.20 %
|
22.38 %
23.96 %
|
3.47 %
3.84 %
|
GMX Mail |
30253
30455
|
23083
22672
|
6273
6779
|
897
1004
|
76.30 %
74.44 %
|
20.74 %
22.26 %
|
2.96 %
3.30 %
|
Zoho Mail |
30210
30325
|
23443
22978
|
5875
6312
|
892
1035
|
77.60 %
75.77 %
|
19.45 %
20.81 %
|
2.95 %
3.41 %
|
ProtonMail |
30912
30682
|
23897
23105
|
6146
6530
|
869
1047
|
77.31 %
75.30 %
|
19.88 %
21.28 %
|
2.81 %
3.41 %
|
Custom Mail |
30199
30702
|
23802
23602
|
5526
6059
|
871
1041
|
78.82 %
76.87 %
|
18.30 %
19.73 %
|
2.88 %
3.39 %
|
Compare Mailify with other providers
Compare the email deliverability of Mailify with other providers.
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