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Mailify and SendInBlue Email Deliverability Comparison

  Mailify
  SendInBlue

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  221.920
  223.604
  162.892
  159.450
  52.539
  56.565
  6.489
  7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.40 %
  71.31 %
  23.67 %
  25.30 %
  2.92 %
  3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16632
  17267
  12790
  12959
  3402
  3754
  440
  554
  76.90 %
  75.05 %
  20.45 %
  21.74 %
  2.65 %
  3.21 %
Elektronics
  17378
  17121
  12815
  12273
  4097
  4291
  466
  557
  73.74 %
  71.68 %
  23.58 %
  25.06 %
  2.68 %
  3.25 %
Entertainment
  16801
  17335
  12330
  12251
  3987
  4481
  484
  603
  73.39 %
  70.67 %
  23.73 %
  25.85 %
  2.88 %
  3.48 %
Cosmetics & Beauty
  17385
  17153
  12752
  12156
  4129
  4379
  504
  618
  73.35 %
  70.87 %
  23.75 %
  25.53 %
  2.90 %
  3.60 %
Food & Drink
  17238
  17803
  13284
  13262
  3495
  3991
  459
  550
  77.06 %
  74.49 %
  20.27 %
  22.42 %
  2.66 %
  3.09 %
Home & Garden
  17278
  17352
  13290
  12966
  3519
  3851
  469
  535
  76.92 %
  74.72 %
  20.37 %
  22.19 %
  2.71 %
  3.08 %
Finance
  17061
  17148
  11799
  11599
  4712
  4917
  550
  632
  69.16 %
  67.64 %
  27.62 %
  28.67 %
  3.22 %
  3.69 %
Health
  16840
  17139
  11850
  11610
  4478
  4930
  512
  599
  70.37 %
  67.74 %
  26.59 %
  28.76 %
  3.04 %
  3.49 %
Pets
  17156
  17381
  13051
  12890
  3590
  3939
  515
  552
  76.07 %
  74.16 %
  20.93 %
  22.66 %
  3.00 %
  3.18 %
Sport & Fitness
  16813
  16774
  12240
  11889
  4072
  4286
  501
  599
  72.80 %
  70.88 %
  24.22 %
  25.55 %
  2.98 %
  3.57 %
Job & Career
  17197
  16906
  12355
  11816
  4305
  4487
  537
  603
  71.84 %
  69.89 %
  25.03 %
  26.54 %
  3.12 %
  3.57 %
Dating
  17189
  17024
  11450
  11026
  5194
  5380
  545
  618
  66.61 %
  64.77 %
  30.22 %
  31.60 %
  3.17 %
  3.63 %
Other
  16952
  17201
  12886
  12753
  3559
  3879
  507
  569
  76.01 %
  74.14 %
  20.99 %
  22.55 %
  2.99 %
  3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22691
  23105
  15746
  15487
  6245
  6787
  700
  831
  69.39 %
  67.03 %
  27.52 %
  29.37 %
  3.08 %
  3.60 %
Outlook Mail
  22375
  21643
  15764
  14895
  5893
  5968
  718
  780
  70.45 %
  68.82 %
  26.34 %
  27.57 %
  3.21 %
  3.60 %
Yahoo Mail
  22633
  21881
  16687
  15708
  5268
  5424
  678
  749
  73.73 %
  71.79 %
  23.28 %
  24.79 %
  3.00 %
  3.42 %
AOL Mail
  22367
  22887
  16462
  16266
  5221
  5801
  684
  820
  73.60 %
  71.07 %
  23.34 %
  25.35 %
  3.06 %
  3.58 %
Mail.com
  21994
  22474
  16438
  16360
  4899
  5395
  657
  719
  74.74 %
  72.80 %
  22.27 %
  24.01 %
  2.99 %
  3.20 %
Yandex Mail
  21567
  22302
  15522
  15591
  5360
  5921
  685
  790
  71.97 %
  69.91 %
  24.85 %
  26.55 %
  3.18 %
  3.54 %
GMX Mail
  21968
  22076
  16170
  15760
  5211
  5617
  587
  699
  73.61 %
  71.39 %
  23.72 %
  25.44 %
  2.67 %
  3.17 %
Zoho Mail
  21761
  22084
  16383
  16187
  4773
  5186
  605
  711
  75.29 %
  73.30 %
  21.93 %
  23.48 %
  2.78 %
  3.22 %
ProtonMail
  22520
  22541
  16817
  16314
  5128
  5472
  575
  755
  74.68 %
  72.37 %
  22.77 %
  24.28 %
  2.55 %
  3.35 %
Custom Mail
  22044
  22611
  16903
  16882
  4541
  4994
  600
  735
  76.68 %
  74.66 %
  20.60 %
  22.09 %
  2.72 %
  3.25 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.