Mailify and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.150 393.672	302.866 296.739	76.964 82.307	13.320 14.626

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.04 % 75.38 %	19.58 % 20.91 %	3.39 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29688 30274	23784 23775	5024 5473	880 1026	80.11 % 78.53 %	16.92 % 18.08 %	2.96 % 3.39 %
Elektronics	30694 30223	23911 23017	5854 6154	929 1052	77.90 % 76.16 %	19.07 % 20.36 %	3.03 % 3.48 %
Entertainment	30167 30317	23222 22736	5902 6463	1043 1118	76.98 % 74.99 %	19.56 % 21.32 %	3.46 % 3.69 %
Cosmetics & Beauty	30530 30260	23551 22698	6004 6374	975 1188	77.14 % 75.01 %	19.67 % 21.06 %	3.19 % 3.93 %
Food & Drink	30519 30942	24459 24208	5133 5712	927 1022	80.14 % 78.24 %	16.82 % 18.46 %	3.04 % 3.30 %
Home & Garden	30222 30694	24200 24073	5111 5614	911 1007	80.07 % 78.43 %	16.91 % 18.29 %	3.01 % 3.28 %
Finance	30341 30341	22294 21846	6899 7200	1148 1295	73.48 % 72.00 %	22.74 % 23.73 %	3.78 % 4.27 %
Health	29945 30289	22376 22012	6489 7063	1080 1214	74.72 % 72.67 %	21.67 % 23.32 %	3.61 % 4.01 %
Pets	30312 30566	23940 23698	5353 5816	1019 1052	78.98 % 77.53 %	17.66 % 19.03 %	3.36 % 3.44 %
Sport & Fitness	29754 29824	22668 22242	6059 6407	1027 1175	76.18 % 74.58 %	20.36 % 21.48 %	3.45 % 3.94 %
Job & Career	30434 30064	22773 22082	6473 6763	1188 1219	74.83 % 73.45 %	21.27 % 22.50 %	3.90 % 4.05 %
Dating	30388 29913	21850 21140	7353 7581	1185 1192	71.90 % 70.67 %	24.20 % 25.34 %	3.90 % 3.98 %
Other	30156 29965	23838 23212	5310 5687	1008 1066	79.05 % 77.46 %	17.61 % 18.98 %	3.34 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39832 40208	29370 28900	8994 9689	1468 1619	73.73 % 71.88 %	22.58 % 24.10 %	3.69 % 4.03 %
Outlook Mail	39308 38653	29211 28264	8600 8822	1497 1567	74.31 % 73.12 %	21.88 % 22.82 %	3.81 % 4.05 %
Yahoo Mail	39728 38948	30512 29323	7852 8157	1364 1468	76.80 % 75.29 %	19.76 % 20.94 %	3.43 % 3.77 %
AOL Mail	39483 39683	30274 29658	7780 8474	1429 1551	76.68 % 74.74 %	19.70 % 21.35 %	3.62 % 3.91 %
Mail.com	39166 39394	30496 30076	7320 7901	1350 1417	77.86 % 76.35 %	18.69 % 20.06 %	3.45 % 3.60 %
Yandex Mail	38650 39304	29125 28975	8096 8794	1429 1535	75.36 % 73.72 %	20.95 % 22.37 %	3.70 % 3.91 %
GMX Mail	39013 39192	30376 29837	7420 7995	1217 1360	77.86 % 76.13 %	19.02 % 20.40 %	3.12 % 3.47 %
Zoho Mail	38996 39078	30789 30189	7018 7527	1189 1362	78.95 % 77.25 %	18.00 % 19.26 %	3.05 % 3.49 %
ProtonMail	39917 39631	31451 30520	7261 7715	1205 1396	78.79 % 77.01 %	18.19 % 19.47 %	3.02 % 3.52 %
Custom Mail	39057 39581	31262 30997	6623 7233	1172 1351	80.04 % 78.31 %	16.96 % 18.27 %	3.00 % 3.41 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.