Mailify and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
112.931 113.949	74.183 71.091	36.659 39.710	2.089 3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox Rate	Spam Rate	Lost Rate
65.69 % 62.39 %	32.46 % 34.85 %	1.85 % 2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8481 8813	5968 5942	2362 2630	151 241	70.37 % 67.42 %	27.85 % 29.84 %	1.78 % 2.73 %
Elektronics	8867 8771	5769 5438	2931 3090	167 243	65.06 % 62.00 %	33.06 % 35.23 %	1.88 % 2.77 %
Entertainment	8486 8983	5557 5544	2772 3190	157 249	65.48 % 61.72 %	32.67 % 35.51 %	1.85 % 2.77 %
Cosmetics & Beauty	8881 8735	5825 5419	2884 3072	172 244	65.59 % 62.04 %	32.47 % 35.17 %	1.94 % 2.79 %
Food & Drink	8647 9406	6077 6288	2420 2862	150 256	70.28 % 66.85 %	27.99 % 30.43 %	1.73 % 2.72 %
Home & Garden	8841 8835	6215 5895	2457 2697	169 243	70.30 % 66.72 %	27.79 % 30.53 %	1.91 % 2.75 %
Finance	8791 8472	5287 4842	3335 3397	169 233	60.14 % 57.15 %	37.94 % 40.10 %	1.92 % 2.75 %
Health	8421 8826	5110 5022	3159 3561	152 243	60.68 % 56.90 %	37.51 % 40.35 %	1.81 % 2.75 %
Pets	8849 8895	6223 5935	2460 2717	166 243	70.32 % 66.72 %	27.80 % 30.55 %	1.88 % 2.73 %
Sport & Fitness	8431 8178	5521 5075	2760 2876	150 227	65.48 % 62.06 %	32.74 % 35.17 %	1.78 % 2.78 %
Job & Career	8786 8683	5731 5388	2896 3053	159 242	65.23 % 62.05 %	32.96 % 35.16 %	1.81 % 2.79 %
Dating	8878 8596	4892 4453	3813 3906	173 237	55.10 % 51.80 %	42.95 % 45.44 %	1.95 % 2.76 %
Other	8572 8756	6008 5850	2410 2659	154 247	70.09 % 66.81 %	28.11 % 30.37 %	1.80 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11727 12119	7047 6872	4467 4910	213 337	60.09 % 56.70 %	38.09 % 40.51 %	1.82 % 2.78 %
Outlook Mail	11353 10600	7047 6228	4087 4080	219 292	62.07 % 58.75 %	36.00 % 38.49 %	1.93 % 2.75 %
Yahoo Mail	11638 10888	7821 6937	3591 3647	226 304	67.20 % 63.71 %	30.86 % 33.50 %	1.94 % 2.79 %
AOL Mail	11414 11897	7652 7544	3550 4028	212 325	67.04 % 63.41 %	31.10 % 33.86 %	1.86 % 2.73 %
Mail.com	10996 11371	7474 7348	3324 3709	198 314	67.97 % 64.62 %	30.23 % 32.62 %	1.80 % 2.76 %
Yandex Mail	10783 11430	6991 7048	3595 4063	197 319	64.83 % 61.66 %	33.34 % 35.55 %	1.83 % 2.79 %
GMX Mail	11036 11194	7087 6800	3748 4085	201 309	64.22 % 60.75 %	33.96 % 36.49 %	1.82 % 2.76 %
Zoho Mail	11173 11196	7600 7238	3366 3652	207 306	68.02 % 64.65 %	30.13 % 32.62 %	1.85 % 2.73 %
ProtonMail	11627 11640	7659 7320	3757 4002	211 318	65.87 % 62.89 %	32.31 % 34.38 %	1.81 % 2.73 %
Custom Mail	11184 11614	7805 7756	3174 3534	205 324	69.79 % 66.78 %	28.38 % 30.43 %	1.83 % 2.79 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.