Mailify and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.637 380.044	291.740 285.783	75.099 80.216	12.798 14.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.85 % 75.20 %	19.78 % 21.11 %	3.37 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28678 29223	22932 22896	4903 5336	843 991	79.96 % 78.35 %	17.10 % 18.26 %	2.94 % 3.39 %
Elektronics	29652 29148	23036 22131	5724 5998	892 1019	77.69 % 75.93 %	19.30 % 20.58 %	3.01 % 3.50 %
Entertainment	29081 29256	22339 21889	5743 6298	999 1069	76.82 % 74.82 %	19.75 % 21.53 %	3.44 % 3.65 %
Cosmetics & Beauty	29469 29188	22670 21835	5860 6206	939 1147	76.93 % 74.81 %	19.89 % 21.26 %	3.19 % 3.93 %
Food & Drink	29434 29888	23539 23340	5004 5573	891 975	79.97 % 78.09 %	17.00 % 18.65 %	3.03 % 3.26 %
Home & Garden	29194 29660	23321 23221	4990 5475	883 964	79.88 % 78.29 %	17.09 % 18.46 %	3.02 % 3.25 %
Finance	29306 29277	21465 21017	6732 7011	1109 1249	73.24 % 71.79 %	22.97 % 23.95 %	3.78 % 4.27 %
Health	28923 29283	21545 21218	6338 6893	1040 1172	74.49 % 72.46 %	21.91 % 23.54 %	3.60 % 4.00 %
Pets	29308 29493	23098 22822	5223 5664	987 1007	78.81 % 77.38 %	17.82 % 19.20 %	3.37 % 3.41 %
Sport & Fitness	28739 28835	21849 21461	5907 6244	983 1130	76.03 % 74.43 %	20.55 % 21.65 %	3.42 % 3.92 %
Job & Career	29337 29012	21895 21270	6300 6579	1142 1163	74.63 % 73.31 %	21.47 % 22.68 %	3.89 % 4.01 %
Dating	29392 28858	21068 20315	7197 7401	1127 1142	71.68 % 70.40 %	24.49 % 25.65 %	3.83 % 3.96 %
Other	29124 28923	22983 22368	5178 5538	963 1017	78.91 % 77.34 %	17.78 % 19.15 %	3.31 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38425 38821	28235 27818	8774 9452	1416 1551	73.48 % 71.66 %	22.83 % 24.35 %	3.69 % 4.00 %
Outlook Mail	37879 37303	28061 27229	8381 8594	1437 1480	74.08 % 72.99 %	22.13 % 23.04 %	3.79 % 3.97 %
Yahoo Mail	38379 37645	29421 28278	7655 7945	1303 1422	76.66 % 75.12 %	19.95 % 21.11 %	3.40 % 3.78 %
AOL Mail	38132 38343	29176 28597	7583 8258	1373 1488	76.51 % 74.58 %	19.89 % 21.54 %	3.60 % 3.88 %
Mail.com	37760 38073	29332 29006	7128 7703	1300 1364	77.68 % 76.19 %	18.88 % 20.23 %	3.44 % 3.58 %
Yandex Mail	37382 37944	28118 27901	7897 8560	1367 1483	75.22 % 73.53 %	21.13 % 22.56 %	3.66 % 3.91 %
GMX Mail	37682 37847	29258 28740	7251 7805	1173 1302	77.64 % 75.94 %	19.24 % 20.62 %	3.11 % 3.44 %
Zoho Mail	37714 37696	29706 29049	6859 7333	1149 1314	78.77 % 77.06 %	18.19 % 19.45 %	3.05 % 3.49 %
ProtonMail	38557 38151	30298 29295	7103 7514	1156 1342	78.58 % 76.79 %	18.42 % 19.70 %	3.00 % 3.52 %
Custom Mail	37727 38221	30135 29870	6468 7052	1124 1299	79.88 % 78.15 %	17.14 % 18.45 %	2.98 % 3.40 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.