Mailify and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
256.329 257.565	191.171 186.910	57.337 61.599	7.821 9.056

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.58 % 72.57 %	22.37 % 23.92 %	3.05 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19144 19803	14935 15076	3700 4084	509 643	78.01 % 76.13 %	19.33 % 20.62 %	2.66 % 3.25 %
Elektronics	20020 19754	15029 14446	4438 4651	553 657	75.07 % 73.13 %	22.17 % 23.54 %	2.76 % 3.33 %
Entertainment	19474 19892	14515 14306	4360 4863	599 723	74.54 % 71.92 %	22.39 % 24.45 %	3.08 % 3.63 %
Cosmetics & Beauty	20086 19795	14959 14282	4509 4768	618 745	74.47 % 72.15 %	22.45 % 24.09 %	3.08 % 3.76 %
Food & Drink	20039 20437	15656 15453	3832 4332	551 652	78.13 % 75.61 %	19.12 % 21.20 %	2.75 % 3.19 %
Home & Garden	19875 20108	15502 15262	3830 4210	543 636	78.00 % 75.90 %	19.27 % 20.94 %	2.73 % 3.16 %
Finance	19775 19714	13956 13592	5151 5355	668 767	70.57 % 68.95 %	26.05 % 27.16 %	3.38 % 3.89 %
Health	19434 19710	13956 13651	4863 5334	615 725	71.81 % 69.26 %	25.02 % 27.06 %	3.16 % 3.68 %
Pets	19833 19934	15261 14997	3945 4295	627 642	76.95 % 75.23 %	19.89 % 21.55 %	3.16 % 3.22 %
Sport & Fitness	19441 19405	14373 13983	4467 4702	601 720	73.93 % 72.06 %	22.98 % 24.23 %	3.09 % 3.71 %
Job & Career	19870 19624	14462 13946	4735 4949	673 729	72.78 % 71.07 %	23.83 % 25.22 %	3.39 % 3.71 %
Dating	19824 19654	13543 13085	5619 5823	662 746	68.32 % 66.58 %	28.34 % 29.63 %	3.34 % 3.80 %
Other	19514 19735	15024 14831	3888 4233	602 671	76.99 % 75.15 %	19.92 % 21.45 %	3.08 % 3.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	26049 26556	18441 18216	6772 7362	836 978	70.79 % 68.59 %	26.00 % 27.72 %	3.21 % 3.68 %
Outlook Mail	25738 25122	18431 17649	6422 6539	885 934	71.61 % 70.25 %	24.95 % 26.03 %	3.44 % 3.72 %
Yahoo Mail	26075 25338	19482 18459	5777 5968	816 911	74.72 % 72.85 %	22.16 % 23.55 %	3.13 % 3.60 %
AOL Mail	25837 26185	19264 18885	5730 6319	843 981	74.56 % 72.12 %	22.18 % 24.13 %	3.26 % 3.75 %
Mail.com	25361 25855	19214 19092	5367 5887	780 876	75.76 % 73.84 %	21.16 % 22.77 %	3.08 % 3.39 %
Yandex Mail	25020 25626	18307 18208	5897 6469	816 949	73.17 % 71.05 %	23.57 % 25.24 %	3.26 % 3.70 %
GMX Mail	25510 25548	19131 18624	5656 6093	723 831	74.99 % 72.90 %	22.17 % 23.85 %	2.83 % 3.25 %
Zoho Mail	25303 25536	19352 19032	5228 5648	723 856	76.48 % 74.53 %	20.66 % 22.12 %	2.86 % 3.35 %
ProtonMail	25966 25852	19732 19093	5539 5891	695 868	75.99 % 73.86 %	21.33 % 22.79 %	2.68 % 3.36 %
Custom Mail	25470 25947	19817 19652	4949 5423	704 872	77.81 % 75.74 %	19.43 % 20.90 %	2.76 % 3.36 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.