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Mailify and SendInBlue Email Deliverability Comparison

  Mailify
  SendInBlue

In this comparison, the deliverability of Mailify and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  112.931
  113.949
  74.183
  71.091
  36.659
  39.710
  2.089
  3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats SendInBlue in this comparison.

Inbox Rate Spam Rate Lost Rate
  65.69 %
  62.39 %
  32.46 %
  34.85 %
  1.85 %
  2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8481
  8813
  5968
  5942
  2362
  2630
  151
  241
  70.37 %
  67.42 %
  27.85 %
  29.84 %
  1.78 %
  2.73 %
Elektronics
  8867
  8771
  5769
  5438
  2931
  3090
  167
  243
  65.06 %
  62.00 %
  33.06 %
  35.23 %
  1.88 %
  2.77 %
Entertainment
  8486
  8983
  5557
  5544
  2772
  3190
  157
  249
  65.48 %
  61.72 %
  32.67 %
  35.51 %
  1.85 %
  2.77 %
Cosmetics & Beauty
  8881
  8735
  5825
  5419
  2884
  3072
  172
  244
  65.59 %
  62.04 %
  32.47 %
  35.17 %
  1.94 %
  2.79 %
Food & Drink
  8647
  9406
  6077
  6288
  2420
  2862
  150
  256
  70.28 %
  66.85 %
  27.99 %
  30.43 %
  1.73 %
  2.72 %
Home & Garden
  8841
  8835
  6215
  5895
  2457
  2697
  169
  243
  70.30 %
  66.72 %
  27.79 %
  30.53 %
  1.91 %
  2.75 %
Finance
  8791
  8472
  5287
  4842
  3335
  3397
  169
  233
  60.14 %
  57.15 %
  37.94 %
  40.10 %
  1.92 %
  2.75 %
Health
  8421
  8826
  5110
  5022
  3159
  3561
  152
  243
  60.68 %
  56.90 %
  37.51 %
  40.35 %
  1.81 %
  2.75 %
Pets
  8849
  8895
  6223
  5935
  2460
  2717
  166
  243
  70.32 %
  66.72 %
  27.80 %
  30.55 %
  1.88 %
  2.73 %
Sport & Fitness
  8431
  8178
  5521
  5075
  2760
  2876
  150
  227
  65.48 %
  62.06 %
  32.74 %
  35.17 %
  1.78 %
  2.78 %
Job & Career
  8786
  8683
  5731
  5388
  2896
  3053
  159
  242
  65.23 %
  62.05 %
  32.96 %
  35.16 %
  1.81 %
  2.79 %
Dating
  8878
  8596
  4892
  4453
  3813
  3906
  173
  237
  55.10 %
  51.80 %
  42.95 %
  45.44 %
  1.95 %
  2.76 %
Other
  8572
  8756
  6008
  5850
  2410
  2659
  154
  247
  70.09 %
  66.81 %
  28.11 %
  30.37 %
  1.80 %
  2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11727
  12119
  7047
  6872
  4467
  4910
  213
  337
  60.09 %
  56.70 %
  38.09 %
  40.51 %
  1.82 %
  2.78 %
Outlook Mail
  11353
  10600
  7047
  6228
  4087
  4080
  219
  292
  62.07 %
  58.75 %
  36.00 %
  38.49 %
  1.93 %
  2.75 %
Yahoo Mail
  11638
  10888
  7821
  6937
  3591
  3647
  226
  304
  67.20 %
  63.71 %
  30.86 %
  33.50 %
  1.94 %
  2.79 %
AOL Mail
  11414
  11897
  7652
  7544
  3550
  4028
  212
  325
  67.04 %
  63.41 %
  31.10 %
  33.86 %
  1.86 %
  2.73 %
Mail.com
  10996
  11371
  7474
  7348
  3324
  3709
  198
  314
  67.97 %
  64.62 %
  30.23 %
  32.62 %
  1.80 %
  2.76 %
Yandex Mail
  10783
  11430
  6991
  7048
  3595
  4063
  197
  319
  64.83 %
  61.66 %
  33.34 %
  35.55 %
  1.83 %
  2.79 %
GMX Mail
  11036
  11194
  7087
  6800
  3748
  4085
  201
  309
  64.22 %
  60.75 %
  33.96 %
  36.49 %
  1.82 %
  2.76 %
Zoho Mail
  11173
  11196
  7600
  7238
  3366
  3652
  207
  306
  68.02 %
  64.65 %
  30.13 %
  32.62 %
  1.85 %
  2.73 %
ProtonMail
  11627
  11640
  7659
  7320
  3757
  4002
  211
  318
  65.87 %
  62.89 %
  32.31 %
  34.38 %
  1.81 %
  2.73 %
Custom Mail
  11184
  11614
  7805
  7756
  3174
  3534
  205
  324
  69.79 %
  66.78 %
  28.38 %
  30.43 %
  1.83 %
  2.79 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.