ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.489 249.403	196.678 185.480	48.036 56.376	5.775 7.547

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.52 % 74.37 %	19.18 % 22.60 %	2.31 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18445 18598	15144 14474	2900 3633	401 491	82.10 % 77.83 %	15.72 % 19.53 %	2.17 % 2.64 %
Elektronics	19102 19502	15101 14595	3578 4372	423 535	79.05 % 74.84 %	18.73 % 22.42 %	2.21 % 2.74 %
Entertainment	18900 18914	14793 14060	3671 4283	436 571	78.27 % 74.34 %	19.42 % 22.64 %	2.31 % 3.02 %
Cosmetics & Beauty	19112 19538	14961 14513	3703 4434	448 591	78.28 % 74.28 %	19.38 % 22.69 %	2.34 % 3.02 %
Food & Drink	18839 19433	15475 15151	2996 3755	368 527	82.14 % 77.97 %	15.90 % 19.32 %	1.95 % 2.71 %
Home & Garden	19696 19375	16114 15074	3196 3771	386 530	81.81 % 77.80 %	16.23 % 19.46 %	1.96 % 2.74 %
Finance	19457 19245	14528 13531	4430 5066	499 648	74.67 % 70.31 %	22.77 % 26.32 %	2.56 % 3.37 %
Health	19424 18913	14679 13527	4304 4786	441 600	75.57 % 71.52 %	22.16 % 25.31 %	2.27 % 3.17 %
Pets	19487 19295	15836 14813	3238 3875	413 607	81.26 % 76.77 %	16.62 % 20.08 %	2.12 % 3.15 %
Sport & Fitness	19468 18917	15048 13949	3926 4386	494 582	77.30 % 73.74 %	20.17 % 23.19 %	2.54 % 3.08 %
Job & Career	19858 19298	15258 14016	4083 4643	517 639	76.84 % 72.63 %	20.56 % 24.06 %	2.60 % 3.31 %
Dating	19151 19361	13894 13175	4759 5547	498 639	72.55 % 68.05 %	24.85 % 28.65 %	2.60 % 3.30 %
Other	19550 19014	15847 14602	3252 3825	451 587	81.06 % 76.80 %	16.63 % 20.12 %	2.31 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25206 25371	18800 17892	5755 6666	651 813	74.59 % 70.52 %	22.83 % 26.27 %	2.58 % 3.20 %
Outlook Mail	25175 25064	18961 17899	5587 6317	627 848	75.32 % 71.41 %	22.19 % 25.20 %	2.49 % 3.38 %
Yahoo Mail	24532 25431	19362 18966	4602 5683	568 782	78.93 % 74.58 %	18.76 % 22.35 %	2.32 % 3.07 %
AOL Mail	25180 25147	19781 18706	4808 5629	591 812	78.56 % 74.39 %	19.09 % 22.38 %	2.35 % 3.23 %
Mail.com	25139 24694	20049 18665	4511 5273	579 756	79.75 % 75.59 %	17.94 % 21.35 %	2.30 % 3.06 %
Yandex Mail	25112 24330	19391 17743	5084 5794	637 793	77.22 % 72.93 %	20.25 % 23.81 %	2.54 % 3.26 %
GMX Mail	24934 24806	19610 18540	4781 5569	543 697	78.65 % 74.74 %	19.17 % 22.45 %	2.18 % 2.81 %
Zoho Mail	25409 24575	20414 18749	4457 5132	538 694	80.34 % 76.29 %	17.54 % 20.88 %	2.12 % 2.82 %
ProtonMail	25002 25215	19997 19096	4482 5449	523 670	79.98 % 75.73 %	17.93 % 21.61 %	2.09 % 2.66 %
Custom Mail	24800 24770	20313 19224	3969 4864	518 682	81.91 % 77.61 %	16.00 % 19.64 %	2.09 % 2.75 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.