ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.043 188.119	143.683 135.447	41.391 47.534	3.969 5.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.01 % 72.00 %	21.90 % 25.27 %	2.10 % 2.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13879 14050	11108 10639	2493 3066	278 345	80.03 % 75.72 %	17.96 % 21.82 %	2.00 % 2.46 %
Elektronics	14401 14744	11002 10649	3113 3727	286 368	76.40 % 72.23 %	21.62 % 25.28 %	1.99 % 2.50 %
Entertainment	14297 14232	10832 10232	3170 3608	295 392	75.76 % 71.89 %	22.17 % 25.35 %	2.06 % 2.75 %
Cosmetics & Beauty	14253 14793	10782 10642	3174 3748	297 403	75.65 % 71.94 %	22.27 % 25.34 %	2.08 % 2.72 %
Food & Drink	14166 14534	11310 11039	2592 3147	264 348	79.84 % 75.95 %	18.30 % 21.65 %	1.86 % 2.39 %
Home & Garden	14947 14630	11900 11084	2772 3176	275 370	79.61 % 75.76 %	18.55 % 21.71 %	1.84 % 2.53 %
Finance	14711 14459	10566 9751	3821 4274	324 434	71.82 % 67.44 %	25.97 % 29.56 %	2.20 % 3.00 %
Health	14674 14231	10646 9747	3732 4062	296 422	72.55 % 68.49 %	25.43 % 28.54 %	2.02 % 2.97 %
Pets	14761 14612	11697 10967	2770 3234	294 411	79.24 % 75.05 %	18.77 % 22.13 %	1.99 % 2.81 %
Sport & Fitness	14757 14235	11046 10165	3371 3665	340 405	74.85 % 71.41 %	22.84 % 25.75 %	2.30 % 2.85 %
Job & Career	15040 14652	11199 10361	3465 3872	376 419	74.46 % 70.71 %	23.04 % 26.43 %	2.50 % 2.86 %
Dating	14354 14538	9878 9364	4136 4751	340 423	68.82 % 64.41 %	28.81 % 32.68 %	2.37 % 2.91 %
Other	14803 14409	11717 10807	2782 3204	304 398	79.15 % 75.00 %	18.79 % 22.24 %	2.05 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19099 19337	13699 13100	4977 5696	423 541	71.73 % 67.75 %	26.06 % 29.46 %	2.21 % 2.80 %
Outlook Mail	19034 18978	13791 13066	4799 5325	444 587	72.45 % 68.85 %	25.21 % 28.06 %	2.33 % 3.09 %
Yahoo Mail	18422 19292	14135 13992	3892 4748	395 552	76.73 % 72.53 %	21.13 % 24.61 %	2.14 % 2.86 %
AOL Mail	19128 18975	14595 13741	4113 4687	420 547	76.30 % 72.42 %	21.50 % 24.70 %	2.20 % 2.88 %
Mail.com	18901 18513	14665 13616	3855 4392	381 505	77.59 % 73.55 %	20.40 % 23.72 %	2.02 % 2.73 %
Yandex Mail	18914 18234	14167 12879	4317 4814	430 541	74.90 % 70.63 %	22.82 % 26.40 %	2.27 % 2.97 %
GMX Mail	18722 18511	14161 13309	4193 4741	368 461	75.64 % 71.90 %	22.40 % 25.61 %	1.97 % 2.49 %
Zoho Mail	19255 18574	15001 13745	3872 4345	382 484	77.91 % 74.00 %	20.11 % 23.39 %	1.98 % 2.61 %
ProtonMail	18907 19138	14583 13986	3950 4693	374 459	77.13 % 73.08 %	20.89 % 24.52 %	1.98 % 2.40 %
Custom Mail	18661 18567	14886 14013	3423 4093	352 461	79.77 % 75.47 %	18.34 % 22.04 %	1.89 % 2.48 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.