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ActiveCampaign and Mailify Email Deliverability Comparison

  ActiveCampaign
  Mailify

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  283.794
  226.157
  213.698
  51.879
  61.219
  6.797
  8.877

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  75.30 %
  18.21 %
  21.57 %
  2.39 %
  3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  21340
  17423
  16777
  3148
  3968
  458
  595
  82.85 %
  78.62 %
  14.97 %
  18.59 %
  2.18 %
  2.79 %
Elektronics
  21822
  22238
  17457
  16890
  3858
  4725
  507
  623
  80.00 %
  75.95 %
  17.68 %
  21.25 %
  2.32 %
  2.80 %
Entertainment
  21535
  21616
  17034
  16290
  3970
  4665
  531
  661
  79.10 %
  75.36 %
  18.44 %
  21.58 %
  2.47 %
  3.06 %
Cosmetics & Beauty
  21727
  22179
  17200
  16684
  3997
  4807
  530
  688
  79.16 %
  75.22 %
  18.40 %
  21.67 %
  2.44 %
  3.10 %
Food & Drink
  21510
  22188
  17821
  17466
  3242
  4096
  447
  626
  82.85 %
  78.72 %
  15.07 %
  18.46 %
  2.08 %
  2.82 %
Home & Garden
  22289
  22011
  18411
  17307
  3431
  4089
  447
  615
  82.60 %
  78.63 %
  15.39 %
  18.58 %
  2.01 %
  2.79 %
Finance
  22217
  21901
  16839
  15634
  4792
  5498
  586
  769
  75.79 %
  71.38 %
  21.57 %
  25.10 %
  2.64 %
  3.51 %
Health
  21955
  21503
  16815
  15614
  4617
  5179
  523
  710
  76.59 %
  72.61 %
  21.03 %
  24.09 %
  2.38 %
  3.30 %
Pets
  22116
  21889
  18124
  16971
  3506
  4215
  486
  703
  81.95 %
  77.53 %
  15.85 %
  19.26 %
  2.20 %
  3.21 %
Sport & Fitness
  22032
  21445
  17234
  15999
  4235
  4771
  563
  675
  78.22 %
  74.60 %
  19.22 %
  22.25 %
  2.56 %
  3.15 %
Job & Career
  22474
  21960
  17441
  16122
  4427
  5075
  606
  763
  77.61 %
  73.42 %
  19.70 %
  23.11 %
  2.70 %
  3.47 %
Dating
  21859
  21873
  16143
  15157
  5122
  5955
  594
  761
  73.85 %
  69.30 %
  23.43 %
  27.23 %
  2.72 %
  3.48 %
Other
  22268
  21651
  18215
  16787
  3534
  4176
  519
  688
  81.80 %
  77.53 %
  15.87 %
  19.29 %
  2.33 %
  3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  28879
  21683
  20705
  6204
  7226
  762
  948
  75.69 %
  71.70 %
  21.66 %
  25.02 %
  2.66 %
  3.28 %
Outlook Mail
  28601
  28430
  21837
  20588
  6026
  6847
  738
  995
  76.35 %
  72.42 %
  21.07 %
  24.08 %
  2.58 %
  3.50 %
Yahoo Mail
  27970
  28829
  22271
  21720
  5008
  6190
  691
  919
  79.62 %
  75.34 %
  17.90 %
  21.47 %
  2.47 %
  3.19 %
AOL Mail
  28577
  28547
  22653
  21475
  5216
  6124
  708
  948
  79.27 %
  75.23 %
  18.25 %
  21.45 %
  2.48 %
  3.32 %
Mail.com
  28490
  28090
  22952
  21451
  4875
  5743
  663
  896
  80.56 %
  76.37 %
  17.11 %
  20.44 %
  2.33 %
  3.19 %
Yandex Mail
  28497
  27788
  22218
  20514
  5524
  6338
  755
  936
  77.97 %
  73.82 %
  19.38 %
  22.81 %
  2.65 %
  3.37 %
GMX Mail
  28404
  28219
  22638
  21395
  5129
  6005
  637
  819
  79.70 %
  75.82 %
  18.06 %
  21.28 %
  2.24 %
  2.90 %
Zoho Mail
  29013
  27980
  23566
  21590
  4823
  5578
  624
  812
  81.23 %
  77.16 %
  16.62 %
  19.94 %
  2.15 %
  2.90 %
ProtonMail
  28453
  28861
  23044
  22157
  4798
  5895
  611
  809
  80.99 %
  76.77 %
  16.86 %
  20.43 %
  2.15 %
  2.80 %
Custom Mail
  28179
  28171
  23295
  22103
  4276
  5273
  608
  795
  82.67 %
  78.46 %
  15.17 %
  18.72 %
  2.16 %
  2.82 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.