ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 393.150	319.752 302.866	64.147 76.964	10.204 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 77.04 %	16.28 % 19.58 %	2.59 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 29688	24901 23784	3938 5024	669 880	84.39 % 80.11 %	13.35 % 16.92 %	2.27 % 2.96 %
Elektronics	30381 30694	24887 23911	4748 5854	746 929	81.92 % 77.90 %	15.63 % 19.07 %	2.46 % 3.03 %
Entertainment	29742 30167	24076 23222	4891 5902	775 1043	80.95 % 76.98 %	16.44 % 19.56 %	2.61 % 3.46 %
Cosmetics & Beauty	30189 30530	24439 23551	4948 6004	802 975	80.95 % 77.14 %	16.39 % 19.67 %	2.66 % 3.19 %
Food & Drink	29819 30519	25135 24459	4005 5133	679 927	84.29 % 80.14 %	13.43 % 16.82 %	2.28 % 3.04 %
Home & Garden	30768 30222	25855 24200	4239 5111	674 911	84.03 % 80.07 %	13.78 % 16.91 %	2.19 % 3.01 %
Finance	30542 30341	23759 22294	5900 6899	883 1148	77.79 % 73.48 %	19.32 % 22.74 %	2.89 % 3.78 %
Health	30333 29945	23866 22376	5654 6489	813 1080	78.68 % 74.72 %	18.64 % 21.67 %	2.68 % 3.61 %
Pets	30703 30312	25585 23940	4385 5353	733 1019	83.33 % 78.98 %	14.28 % 17.66 %	2.39 % 3.36 %
Sport & Fitness	30329 29754	24230 22668	5251 6059	848 1027	79.89 % 76.18 %	17.31 % 20.36 %	2.80 % 3.45 %
Job & Career	30922 30434	24449 22773	5551 6473	922 1188	79.07 % 74.83 %	17.95 % 21.27 %	2.98 % 3.90 %
Dating	30160 30388	23029 21850	6231 7353	900 1185	76.36 % 71.90 %	20.66 % 24.20 %	2.98 % 3.90 %
Other	30707 30156	25541 23838	4406 5310	760 1008	83.18 % 79.05 %	14.35 % 17.61 %	2.48 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39832	31034 29370	7675 8994	1177 1468	77.81 % 73.73 %	19.24 % 22.58 %	2.95 % 3.69 %
Outlook Mail	39257 39308	30769 29211	7408 8600	1080 1497	78.38 % 74.31 %	18.87 % 21.88 %	2.75 % 3.81 %
Yahoo Mail	38991 39728	31611 30512	6323 7852	1057 1364	81.07 % 76.80 %	16.22 % 19.76 %	2.71 % 3.43 %
AOL Mail	39547 39483	31945 30274	6517 7780	1085 1429	80.78 % 76.68 %	16.48 % 19.70 %	2.74 % 3.62 %
Mail.com	39528 39166	32435 30496	6085 7320	1008 1350	82.06 % 77.86 %	15.39 % 18.69 %	2.55 % 3.45 %
Yandex Mail	39366 38650	31330 29125	6915 8096	1121 1429	79.59 % 75.36 %	17.57 % 20.95 %	2.85 % 3.70 %
GMX Mail	39010 39013	31926 30376	6192 7420	892 1217	81.84 % 77.86 %	15.87 % 19.02 %	2.29 % 3.12 %
Zoho Mail	39910 38996	33058 30789	5910 7018	942 1189	82.83 % 78.95 %	14.81 % 18.00 %	2.36 % 3.05 %
ProtonMail	39592 39917	32814 31451	5828 7261	950 1205	82.88 % 78.79 %	14.72 % 18.19 %	2.40 % 3.02 %
Custom Mail	39016 39057	32830 31262	5294 6623	892 1172	84.14 % 80.04 %	13.57 % 16.96 %	2.29 % 3.00 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.