ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.945 352.375	284.346 269.472	59.620 71.194	8.979 11.709

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.56 % 76.47 %	16.89 % 20.20 %	2.54 % 3.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26318 26614	22075 21194	3648 4642	595 778	83.88 % 79.63 %	13.86 % 17.44 %	2.26 % 2.92 %
Elektronics	27198 27560	22108 21285	4428 5446	662 829	81.29 % 77.23 %	16.28 % 19.76 %	2.43 % 3.01 %
Entertainment	26623 26913	21389 20585	4547 5434	687 894	80.34 % 76.49 %	17.08 % 20.19 %	2.58 % 3.32 %
Cosmetics & Beauty	27020 27360	21711 20942	4601 5557	708 861	80.35 % 76.54 %	17.03 % 20.31 %	2.62 % 3.15 %
Food & Drink	26758 27319	22436 21766	3723 4745	599 808	83.85 % 79.67 %	13.91 % 17.37 %	2.24 % 2.96 %
Home & Garden	27471 27135	22942 21594	3933 4733	596 808	83.51 % 79.58 %	14.32 % 17.44 %	2.17 % 2.98 %
Finance	27432 27220	21148 19814	5494 6385	790 1021	77.09 % 72.79 %	20.03 % 23.46 %	2.88 % 3.75 %
Health	27198 26881	21211 19896	5280 6025	707 960	77.99 % 74.02 %	19.41 % 22.41 %	2.60 % 3.57 %
Pets	27546 27196	22823 21346	4075 4939	648 911	82.85 % 78.49 %	14.79 % 18.16 %	2.35 % 3.35 %
Sport & Fitness	27229 26695	21616 20209	4879 5592	734 894	79.39 % 75.70 %	17.92 % 20.95 %	2.70 % 3.35 %
Job & Career	27713 27185	21775 20217	5128 5943	810 1025	78.57 % 74.37 %	18.50 % 21.86 %	2.92 % 3.77 %
Dating	26963 27337	20385 19452	5806 6861	772 1024	75.60 % 71.16 %	21.53 % 25.10 %	2.86 % 3.75 %
Other	27476 26960	22727 21172	4078 4892	671 896	82.72 % 78.53 %	14.84 % 18.15 %	2.44 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35681 35602	27524 26019	7133 8320	1024 1263	77.14 % 73.08 %	19.99 % 23.37 %	2.87 % 3.55 %
Outlook Mail	35181 35155	27331 25883	6891 7943	959 1329	77.69 % 73.63 %	19.59 % 22.59 %	2.73 % 3.78 %
Yahoo Mail	34840 35661	28078 27232	5838 7244	924 1185	80.59 % 76.36 %	16.76 % 20.31 %	2.65 % 3.32 %
AOL Mail	35317 35448	28351 26996	6022 7188	944 1264	80.28 % 76.16 %	17.05 % 20.28 %	2.67 % 3.57 %
Mail.com	35430 35029	28885 27112	5650 6737	895 1180	81.53 % 77.40 %	15.95 % 19.23 %	2.53 % 3.37 %
Yandex Mail	35297 34703	27882 25978	6407 7467	1008 1258	78.99 % 74.86 %	18.15 % 21.52 %	2.86 % 3.63 %
GMX Mail	35057 34961	28449 26973	5809 6900	799 1088	81.15 % 77.15 %	16.57 % 19.74 %	2.28 % 3.11 %
Zoho Mail	35829 34930	29493 27378	5509 6496	827 1056	82.32 % 78.38 %	15.38 % 18.60 %	2.31 % 3.02 %
ProtonMail	35352 35924	29100 28092	5437 6778	815 1054	82.32 % 78.20 %	15.38 % 18.87 %	2.31 % 2.93 %
Custom Mail	34961 34962	29253 27809	4924 6121	784 1032	83.67 % 79.54 %	14.08 % 17.51 %	2.24 % 2.95 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.