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ActiveCampaign and Mailify Email Deliverability Comparison

  ActiveCampaign
  Mailify

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.043
  188.119
  143.683
  135.447
  41.391
  47.534
  3.969
  5.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.01 %
  72.00 %
  21.90 %
  25.27 %
  2.10 %
  2.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13879
  14050
  11108
  10639
  2493
  3066
  278
  345
  80.03 %
  75.72 %
  17.96 %
  21.82 %
  2.00 %
  2.46 %
Elektronics
  14401
  14744
  11002
  10649
  3113
  3727
  286
  368
  76.40 %
  72.23 %
  21.62 %
  25.28 %
  1.99 %
  2.50 %
Entertainment
  14297
  14232
  10832
  10232
  3170
  3608
  295
  392
  75.76 %
  71.89 %
  22.17 %
  25.35 %
  2.06 %
  2.75 %
Cosmetics & Beauty
  14253
  14793
  10782
  10642
  3174
  3748
  297
  403
  75.65 %
  71.94 %
  22.27 %
  25.34 %
  2.08 %
  2.72 %
Food & Drink
  14166
  14534
  11310
  11039
  2592
  3147
  264
  348
  79.84 %
  75.95 %
  18.30 %
  21.65 %
  1.86 %
  2.39 %
Home & Garden
  14947
  14630
  11900
  11084
  2772
  3176
  275
  370
  79.61 %
  75.76 %
  18.55 %
  21.71 %
  1.84 %
  2.53 %
Finance
  14711
  14459
  10566
  9751
  3821
  4274
  324
  434
  71.82 %
  67.44 %
  25.97 %
  29.56 %
  2.20 %
  3.00 %
Health
  14674
  14231
  10646
  9747
  3732
  4062
  296
  422
  72.55 %
  68.49 %
  25.43 %
  28.54 %
  2.02 %
  2.97 %
Pets
  14761
  14612
  11697
  10967
  2770
  3234
  294
  411
  79.24 %
  75.05 %
  18.77 %
  22.13 %
  1.99 %
  2.81 %
Sport & Fitness
  14757
  14235
  11046
  10165
  3371
  3665
  340
  405
  74.85 %
  71.41 %
  22.84 %
  25.75 %
  2.30 %
  2.85 %
Job & Career
  15040
  14652
  11199
  10361
  3465
  3872
  376
  419
  74.46 %
  70.71 %
  23.04 %
  26.43 %
  2.50 %
  2.86 %
Dating
  14354
  14538
  9878
  9364
  4136
  4751
  340
  423
  68.82 %
  64.41 %
  28.81 %
  32.68 %
  2.37 %
  2.91 %
Other
  14803
  14409
  11717
  10807
  2782
  3204
  304
  398
  79.15 %
  75.00 %
  18.79 %
  22.24 %
  2.05 %
  2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19099
  19337
  13699
  13100
  4977
  5696
  423
  541
  71.73 %
  67.75 %
  26.06 %
  29.46 %
  2.21 %
  2.80 %
Outlook Mail
  19034
  18978
  13791
  13066
  4799
  5325
  444
  587
  72.45 %
  68.85 %
  25.21 %
  28.06 %
  2.33 %
  3.09 %
Yahoo Mail
  18422
  19292
  14135
  13992
  3892
  4748
  395
  552
  76.73 %
  72.53 %
  21.13 %
  24.61 %
  2.14 %
  2.86 %
AOL Mail
  19128
  18975
  14595
  13741
  4113
  4687
  420
  547
  76.30 %
  72.42 %
  21.50 %
  24.70 %
  2.20 %
  2.88 %
Mail.com
  18901
  18513
  14665
  13616
  3855
  4392
  381
  505
  77.59 %
  73.55 %
  20.40 %
  23.72 %
  2.02 %
  2.73 %
Yandex Mail
  18914
  18234
  14167
  12879
  4317
  4814
  430
  541
  74.90 %
  70.63 %
  22.82 %
  26.40 %
  2.27 %
  2.97 %
GMX Mail
  18722
  18511
  14161
  13309
  4193
  4741
  368
  461
  75.64 %
  71.90 %
  22.40 %
  25.61 %
  1.97 %
  2.49 %
Zoho Mail
  19255
  18574
  15001
  13745
  3872
  4345
  382
  484
  77.91 %
  74.00 %
  20.11 %
  23.39 %
  1.98 %
  2.61 %
ProtonMail
  18907
  19138
  14583
  13986
  3950
  4693
  374
  459
  77.13 %
  73.08 %
  20.89 %
  24.52 %
  1.98 %
  2.40 %
Custom Mail
  18661
  18567
  14886
  14013
  3423
  4093
  352
  461
  79.77 %
  75.47 %
  18.34 %
  22.04 %
  1.89 %
  2.48 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.