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ActiveCampaign and Mailify Email Deliverability Comparison

  ActiveCampaign
  Mailify

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.419
  221.920
  173.208
  162.892
  45.198
  52.539
  5.013
  6.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.53 %
  73.40 %
  20.23 %
  23.67 %
  2.24 %
  2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16403
  16632
  13319
  12790
  2729
  3402
  355
  440
  81.20 %
  76.90 %
  16.64 %
  20.45 %
  2.16 %
  2.65 %
Elektronics
  17027
  17378
  13279
  12815
  3380
  4097
  368
  466
  77.99 %
  73.74 %
  19.85 %
  23.58 %
  2.16 %
  2.68 %
Entertainment
  16836
  16801
  13008
  12330
  3451
  3987
  377
  484
  77.26 %
  73.39 %
  20.50 %
  23.73 %
  2.24 %
  2.88 %
Cosmetics & Beauty
  16960
  17385
  13101
  12752
  3477
  4129
  382
  504
  77.25 %
  73.35 %
  20.50 %
  23.75 %
  2.25 %
  2.90 %
Food & Drink
  16657
  17238
  13525
  13284
  2812
  3495
  320
  459
  81.20 %
  77.06 %
  16.88 %
  20.27 %
  1.92 %
  2.66 %
Home & Garden
  17597
  17278
  14249
  13290
  3014
  3519
  334
  469
  80.97 %
  76.92 %
  17.13 %
  20.37 %
  1.90 %
  2.71 %
Finance
  17386
  17061
  12784
  11799
  4170
  4712
  432
  550
  73.53 %
  69.16 %
  23.98 %
  27.62 %
  2.48 %
  3.22 %
Health
  17404
  16840
  12966
  11850
  4064
  4478
  374
  512
  74.50 %
  70.37 %
  23.35 %
  26.59 %
  2.15 %
  3.04 %
Pets
  17453
  17156
  14040
  13051
  3043
  3590
  370
  515
  80.44 %
  76.07 %
  17.44 %
  20.93 %
  2.12 %
  3.00 %
Sport & Fitness
  17355
  16813
  13246
  12240
  3685
  4072
  424
  501
  76.32 %
  72.80 %
  21.23 %
  24.22 %
  2.44 %
  2.98 %
Job & Career
  17735
  17197
  13457
  12355
  3819
  4305
  459
  537
  75.88 %
  71.84 %
  21.53 %
  25.03 %
  2.59 %
  3.12 %
Dating
  17080
  17189
  12156
  11450
  4495
  5194
  429
  545
  71.17 %
  66.61 %
  26.32 %
  30.22 %
  2.51 %
  3.17 %
Other
  17526
  16952
  14078
  12886
  3059
  3559
  389
  507
  80.33 %
  76.01 %
  17.45 %
  20.99 %
  2.22 %
  2.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22518
  22691
  16539
  15746
  5428
  6245
  551
  700
  73.45 %
  69.39 %
  24.11 %
  27.52 %
  2.45 %
  3.08 %
Outlook Mail
  22523
  22375
  16719
  15764
  5256
  5893
  548
  718
  74.23 %
  70.45 %
  23.34 %
  26.34 %
  2.43 %
  3.21 %
Yahoo Mail
  21870
  22633
  17068
  16687
  4299
  5268
  503
  678
  78.04 %
  73.73 %
  19.66 %
  23.28 %
  2.30 %
  3.00 %
AOL Mail
  22550
  22367
  17519
  16462
  4513
  5221
  518
  684
  77.69 %
  73.60 %
  20.01 %
  23.34 %
  2.30 %
  3.06 %
Mail.com
  22383
  21994
  17665
  16438
  4227
  4899
  491
  657
  78.92 %
  74.74 %
  18.88 %
  22.27 %
  2.19 %
  2.99 %
Yandex Mail
  22447
  21567
  17146
  15522
  4761
  5360
  540
  685
  76.38 %
  71.97 %
  21.21 %
  24.85 %
  2.41 %
  3.18 %
GMX Mail
  22078
  21968
  17089
  16170
  4521
  5211
  468
  587
  77.40 %
  73.61 %
  20.48 %
  23.72 %
  2.12 %
  2.67 %
Zoho Mail
  22624
  21761
  17952
  16383
  4197
  4773
  475
  605
  79.35 %
  75.29 %
  18.55 %
  21.93 %
  2.10 %
  2.78 %
ProtonMail
  22358
  22520
  17632
  16817
  4260
  5128
  466
  575
  78.86 %
  74.68 %
  19.05 %
  22.77 %
  2.08 %
  2.55 %
Custom Mail
  22068
  22044
  17879
  16903
  3736
  4541
  453
  600
  81.02 %
  76.68 %
  16.93 %
  20.60 %
  2.05 %
  2.72 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.