ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 379.637	307.926 291.740	62.633 75.099	9.799 12.798

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 76.85 %	16.47 % 19.78 %	2.58 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 28678	23932 22932	3835 4903	644 843	84.23 % 79.96 %	13.50 % 17.10 %	2.27 % 2.94 %
Elektronics	29329 29652	23968 23036	4643 5724	718 892	81.72 % 77.69 %	15.83 % 19.30 %	2.45 % 3.01 %
Entertainment	28752 29081	23221 22339	4783 5743	748 999	80.76 % 76.82 %	16.64 % 19.75 %	2.60 % 3.44 %
Cosmetics & Beauty	29113 29469	23515 22670	4827 5860	771 939	80.77 % 76.93 %	16.58 % 19.89 %	2.65 % 3.19 %
Food & Drink	28807 29434	24244 23539	3911 5004	652 891	84.16 % 79.97 %	13.58 % 17.00 %	2.26 % 3.03 %
Home & Garden	29644 29194	24865 23321	4134 4990	645 883	83.88 % 79.88 %	13.95 % 17.09 %	2.18 % 3.02 %
Finance	29436 29306	22825 21465	5757 6732	854 1109	77.54 % 73.24 %	19.56 % 22.97 %	2.90 % 3.78 %
Health	29295 28923	22988 21545	5527 6338	780 1040	78.47 % 74.49 %	18.87 % 21.91 %	2.66 % 3.60 %
Pets	29665 29308	24673 23098	4285 5223	707 987	83.17 % 78.81 %	14.44 % 17.82 %	2.38 % 3.37 %
Sport & Fitness	29346 28739	23400 21849	5134 5907	812 983	79.74 % 76.03 %	17.49 % 20.55 %	2.77 % 3.42 %
Job & Career	29857 29337	23560 21895	5415 6300	882 1142	78.91 % 74.63 %	18.14 % 21.47 %	2.95 % 3.89 %
Dating	29100 29392	22156 21068	6091 7197	853 1127	76.14 % 71.68 %	20.93 % 24.49 %	2.93 % 3.83 %
Other	29603 29124	24579 22983	4291 5178	733 963	83.03 % 78.91 %	14.50 % 17.78 %	2.48 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 38425	29859 28235	7495 8774	1123 1416	77.60 % 73.48 %	19.48 % 22.83 %	2.92 % 3.69 %
Outlook Mail	37874 37879	29601 28061	7230 8381	1043 1437	78.16 % 74.08 %	19.09 % 22.13 %	2.75 % 3.79 %
Yahoo Mail	37635 38379	30453 29421	6166 7655	1016 1303	80.92 % 76.66 %	16.38 % 19.95 %	2.70 % 3.40 %
AOL Mail	38145 38132	30750 29176	6354 7583	1041 1373	80.61 % 76.51 %	16.66 % 19.89 %	2.73 % 3.60 %
Mail.com	38167 37760	31258 29332	5941 7128	968 1300	81.90 % 77.68 %	15.57 % 18.88 %	2.54 % 3.44 %
Yandex Mail	37977 37382	30154 28118	6743 7897	1080 1367	79.40 % 75.22 %	17.76 % 21.13 %	2.84 % 3.66 %
GMX Mail	37673 37682	30748 29258	6059 7251	866 1173	81.62 % 77.64 %	16.08 % 19.24 %	2.30 % 3.11 %
Zoho Mail	38533 37714	31847 29706	5779 6859	907 1149	82.65 % 78.77 %	15.00 % 18.19 %	2.35 % 3.05 %
ProtonMail	38193 38557	31596 30298	5696 7103	901 1156	82.73 % 78.58 %	14.91 % 18.42 %	2.36 % 3.00 %
Custom Mail	37684 37727	31660 30135	5170 6468	854 1124	84.01 % 79.88 %	13.72 % 17.14 %	2.27 % 2.98 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.