ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 221.920	173.208 162.892	45.198 52.539	5.013 6.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 73.40 %	20.23 % 23.67 %	2.24 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 16632	13319 12790	2729 3402	355 440	81.20 % 76.90 %	16.64 % 20.45 %	2.16 % 2.65 %
Elektronics	17027 17378	13279 12815	3380 4097	368 466	77.99 % 73.74 %	19.85 % 23.58 %	2.16 % 2.68 %
Entertainment	16836 16801	13008 12330	3451 3987	377 484	77.26 % 73.39 %	20.50 % 23.73 %	2.24 % 2.88 %
Cosmetics & Beauty	16960 17385	13101 12752	3477 4129	382 504	77.25 % 73.35 %	20.50 % 23.75 %	2.25 % 2.90 %
Food & Drink	16657 17238	13525 13284	2812 3495	320 459	81.20 % 77.06 %	16.88 % 20.27 %	1.92 % 2.66 %
Home & Garden	17597 17278	14249 13290	3014 3519	334 469	80.97 % 76.92 %	17.13 % 20.37 %	1.90 % 2.71 %
Finance	17386 17061	12784 11799	4170 4712	432 550	73.53 % 69.16 %	23.98 % 27.62 %	2.48 % 3.22 %
Health	17404 16840	12966 11850	4064 4478	374 512	74.50 % 70.37 %	23.35 % 26.59 %	2.15 % 3.04 %
Pets	17453 17156	14040 13051	3043 3590	370 515	80.44 % 76.07 %	17.44 % 20.93 %	2.12 % 3.00 %
Sport & Fitness	17355 16813	13246 12240	3685 4072	424 501	76.32 % 72.80 %	21.23 % 24.22 %	2.44 % 2.98 %
Job & Career	17735 17197	13457 12355	3819 4305	459 537	75.88 % 71.84 %	21.53 % 25.03 %	2.59 % 3.12 %
Dating	17080 17189	12156 11450	4495 5194	429 545	71.17 % 66.61 %	26.32 % 30.22 %	2.51 % 3.17 %
Other	17526 16952	14078 12886	3059 3559	389 507	80.33 % 76.01 %	17.45 % 20.99 %	2.22 % 2.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22691	16539 15746	5428 6245	551 700	73.45 % 69.39 %	24.11 % 27.52 %	2.45 % 3.08 %
Outlook Mail	22523 22375	16719 15764	5256 5893	548 718	74.23 % 70.45 %	23.34 % 26.34 %	2.43 % 3.21 %
Yahoo Mail	21870 22633	17068 16687	4299 5268	503 678	78.04 % 73.73 %	19.66 % 23.28 %	2.30 % 3.00 %
AOL Mail	22550 22367	17519 16462	4513 5221	518 684	77.69 % 73.60 %	20.01 % 23.34 %	2.30 % 3.06 %
Mail.com	22383 21994	17665 16438	4227 4899	491 657	78.92 % 74.74 %	18.88 % 22.27 %	2.19 % 2.99 %
Yandex Mail	22447 21567	17146 15522	4761 5360	540 685	76.38 % 71.97 %	21.21 % 24.85 %	2.41 % 3.18 %
GMX Mail	22078 21968	17089 16170	4521 5211	468 587	77.40 % 73.61 %	20.48 % 23.72 %	2.12 % 2.67 %
Zoho Mail	22624 21761	17952 16383	4197 4773	475 605	79.35 % 75.29 %	18.55 % 21.93 %	2.10 % 2.78 %
ProtonMail	22358 22520	17632 16817	4260 5128	466 575	78.86 % 74.68 %	19.05 % 22.77 %	2.08 % 2.55 %
Custom Mail	22068 22044	17879 16903	3736 4541	453 600	81.02 % 76.68 %	16.93 % 20.60 %	2.05 % 2.72 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.