ActiveCampaign and Mailify Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.277
304.413
|
243.674
230.443
|
54.154
64.228
|
7.449
9.742
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.82 %
75.70 %
|
17.74 %
21.10 %
|
2.44 %
3.20 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22603
22920
|
18816
18096
|
3292
4175
|
495
649
|
83.25 %
78.95 %
|
14.56 %
18.22 %
|
2.19 %
2.83 %
|
Elektronics |
23468
23817
|
18879
18188
|
4028
4941
|
561
688
|
80.45 %
76.37 %
|
17.16 %
20.75 %
|
2.39 %
2.89 %
|
Entertainment |
23095
23175
|
18373
17564
|
4144
4889
|
578
722
|
79.55 %
75.79 %
|
17.94 %
21.10 %
|
2.50 %
3.12 %
|
Cosmetics & Beauty |
23290
23764
|
18543
17984
|
4175
5036
|
572
744
|
79.62 %
75.68 %
|
17.93 %
21.19 %
|
2.46 %
3.13 %
|
Food & Drink |
23102
23756
|
19229
18772
|
3384
4296
|
489
688
|
83.24 %
79.02 %
|
14.65 %
18.08 %
|
2.12 %
2.90 %
|
Home & Garden |
23839
23639
|
19772
18667
|
3576
4296
|
491
676
|
82.94 %
78.97 %
|
15.00 %
18.17 %
|
2.06 %
2.86 %
|
Finance |
23790
23512
|
18156
16891
|
5001
5768
|
633
853
|
76.32 %
71.84 %
|
21.02 %
24.53 %
|
2.66 %
3.63 %
|
Health |
23503
23080
|
18117
16878
|
4807
5425
|
579
777
|
77.08 %
73.13 %
|
20.45 %
23.51 %
|
2.46 %
3.37 %
|
Pets |
23756
23475
|
19543
18277
|
3673
4435
|
540
763
|
82.27 %
77.86 %
|
15.46 %
18.89 %
|
2.27 %
3.25 %
|
Sport & Fitness |
23623
23029
|
18577
17278
|
4430
5017
|
616
734
|
78.64 %
75.03 %
|
18.75 %
21.79 %
|
2.61 %
3.19 %
|
Job & Career |
24046
23505
|
18735
17327
|
4635
5335
|
676
843
|
77.91 %
73.72 %
|
19.28 %
22.70 %
|
2.81 %
3.59 %
|
Dating |
23352
23481
|
17381
16411
|
5322
6223
|
649
847
|
74.43 %
69.89 %
|
22.79 %
26.50 %
|
2.78 %
3.61 %
|
Other |
23810
23260
|
19553
18110
|
3687
4392
|
570
758
|
82.12 %
77.86 %
|
15.49 %
18.88 %
|
2.39 %
3.26 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30720
30931
|
23409
22325
|
6474
7563
|
837
1043
|
76.20 %
72.18 %
|
21.07 %
24.45 %
|
2.72 %
3.37 %
|
Outlook Mail |
30628
30498
|
23534
22199
|
6288
7188
|
806
1111
|
76.84 %
72.79 %
|
20.53 %
23.57 %
|
2.63 %
3.64 %
|
Yahoo Mail |
30018
30887
|
24013
23370
|
5253
6510
|
752
1007
|
80.00 %
75.66 %
|
17.50 %
21.08 %
|
2.51 %
3.26 %
|
AOL Mail |
30533
30590
|
24314
23119
|
5446
6443
|
773
1028
|
79.63 %
75.58 %
|
17.84 %
21.06 %
|
2.53 %
3.36 %
|
Mail.com |
30551
30169
|
24727
23134
|
5098
6044
|
726
991
|
80.94 %
76.68 %
|
16.69 %
20.03 %
|
2.38 %
3.28 %
|
Yandex Mail |
30515
29764
|
23905
22071
|
5778
6660
|
832
1033
|
78.34 %
74.15 %
|
18.93 %
22.38 %
|
2.73 %
3.47 %
|
GMX Mail |
30398
30253
|
24385
23083
|
5327
6273
|
686
897
|
80.22 %
76.30 %
|
17.52 %
20.74 %
|
2.26 %
2.96 %
|
Zoho Mail |
31112
30210
|
25387
23443
|
5029
5875
|
696
892
|
81.60 %
77.60 %
|
16.16 %
19.45 %
|
2.24 %
2.95 %
|
ProtonMail |
30518
30912
|
24856
23897
|
4984
6146
|
678
869
|
81.45 %
77.31 %
|
16.33 %
19.88 %
|
2.22 %
2.81 %
|
Custom Mail |
30284
30199
|
25144
23802
|
4477
5526
|
663
871
|
83.03 %
78.82 %
|
14.78 %
18.30 %
|
2.19 %
2.88 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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