ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 283.794	226.157 213.698	51.879 61.219	6.797 8.877

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 75.30 %	18.21 % 21.57 %	2.39 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 21340	17423 16777	3148 3968	458 595	82.85 % 78.62 %	14.97 % 18.59 %	2.18 % 2.79 %
Elektronics	21822 22238	17457 16890	3858 4725	507 623	80.00 % 75.95 %	17.68 % 21.25 %	2.32 % 2.80 %
Entertainment	21535 21616	17034 16290	3970 4665	531 661	79.10 % 75.36 %	18.44 % 21.58 %	2.47 % 3.06 %
Cosmetics & Beauty	21727 22179	17200 16684	3997 4807	530 688	79.16 % 75.22 %	18.40 % 21.67 %	2.44 % 3.10 %
Food & Drink	21510 22188	17821 17466	3242 4096	447 626	82.85 % 78.72 %	15.07 % 18.46 %	2.08 % 2.82 %
Home & Garden	22289 22011	18411 17307	3431 4089	447 615	82.60 % 78.63 %	15.39 % 18.58 %	2.01 % 2.79 %
Finance	22217 21901	16839 15634	4792 5498	586 769	75.79 % 71.38 %	21.57 % 25.10 %	2.64 % 3.51 %
Health	21955 21503	16815 15614	4617 5179	523 710	76.59 % 72.61 %	21.03 % 24.09 %	2.38 % 3.30 %
Pets	22116 21889	18124 16971	3506 4215	486 703	81.95 % 77.53 %	15.85 % 19.26 %	2.20 % 3.21 %
Sport & Fitness	22032 21445	17234 15999	4235 4771	563 675	78.22 % 74.60 %	19.22 % 22.25 %	2.56 % 3.15 %
Job & Career	22474 21960	17441 16122	4427 5075	606 763	77.61 % 73.42 %	19.70 % 23.11 %	2.70 % 3.47 %
Dating	21859 21873	16143 15157	5122 5955	594 761	73.85 % 69.30 %	23.43 % 27.23 %	2.72 % 3.48 %
Other	22268 21651	18215 16787	3534 4176	519 688	81.80 % 77.53 %	15.87 % 19.29 %	2.33 % 3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28879	21683 20705	6204 7226	762 948	75.69 % 71.70 %	21.66 % 25.02 %	2.66 % 3.28 %
Outlook Mail	28601 28430	21837 20588	6026 6847	738 995	76.35 % 72.42 %	21.07 % 24.08 %	2.58 % 3.50 %
Yahoo Mail	27970 28829	22271 21720	5008 6190	691 919	79.62 % 75.34 %	17.90 % 21.47 %	2.47 % 3.19 %
AOL Mail	28577 28547	22653 21475	5216 6124	708 948	79.27 % 75.23 %	18.25 % 21.45 %	2.48 % 3.32 %
Mail.com	28490 28090	22952 21451	4875 5743	663 896	80.56 % 76.37 %	17.11 % 20.44 %	2.33 % 3.19 %
Yandex Mail	28497 27788	22218 20514	5524 6338	755 936	77.97 % 73.82 %	19.38 % 22.81 %	2.65 % 3.37 %
GMX Mail	28404 28219	22638 21395	5129 6005	637 819	79.70 % 75.82 %	18.06 % 21.28 %	2.24 % 2.90 %
Zoho Mail	29013 27980	23566 21590	4823 5578	624 812	81.23 % 77.16 %	16.62 % 19.94 %	2.15 % 2.90 %
ProtonMail	28453 28861	23044 22157	4798 5895	611 809	80.99 % 76.77 %	16.86 % 20.43 %	2.15 % 2.80 %
Custom Mail	28179 28171	23295 22103	4276 5273	608 795	82.67 % 78.46 %	15.17 % 18.72 %	2.16 % 2.82 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.