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ActiveCampaign and Mailify Email Deliverability Comparison

  ActiveCampaign
  Mailify

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  352.945
  352.375
  284.346
  269.472
  59.620
  71.194
  8.979
  11.709

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.56 %
  76.47 %
  16.89 %
  20.20 %
  2.54 %
  3.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26318
  26614
  22075
  21194
  3648
  4642
  595
  778
  83.88 %
  79.63 %
  13.86 %
  17.44 %
  2.26 %
  2.92 %
Elektronics
  27198
  27560
  22108
  21285
  4428
  5446
  662
  829
  81.29 %
  77.23 %
  16.28 %
  19.76 %
  2.43 %
  3.01 %
Entertainment
  26623
  26913
  21389
  20585
  4547
  5434
  687
  894
  80.34 %
  76.49 %
  17.08 %
  20.19 %
  2.58 %
  3.32 %
Cosmetics & Beauty
  27020
  27360
  21711
  20942
  4601
  5557
  708
  861
  80.35 %
  76.54 %
  17.03 %
  20.31 %
  2.62 %
  3.15 %
Food & Drink
  26758
  27319
  22436
  21766
  3723
  4745
  599
  808
  83.85 %
  79.67 %
  13.91 %
  17.37 %
  2.24 %
  2.96 %
Home & Garden
  27471
  27135
  22942
  21594
  3933
  4733
  596
  808
  83.51 %
  79.58 %
  14.32 %
  17.44 %
  2.17 %
  2.98 %
Finance
  27432
  27220
  21148
  19814
  5494
  6385
  790
  1021
  77.09 %
  72.79 %
  20.03 %
  23.46 %
  2.88 %
  3.75 %
Health
  27198
  26881
  21211
  19896
  5280
  6025
  707
  960
  77.99 %
  74.02 %
  19.41 %
  22.41 %
  2.60 %
  3.57 %
Pets
  27546
  27196
  22823
  21346
  4075
  4939
  648
  911
  82.85 %
  78.49 %
  14.79 %
  18.16 %
  2.35 %
  3.35 %
Sport & Fitness
  27229
  26695
  21616
  20209
  4879
  5592
  734
  894
  79.39 %
  75.70 %
  17.92 %
  20.95 %
  2.70 %
  3.35 %
Job & Career
  27713
  27185
  21775
  20217
  5128
  5943
  810
  1025
  78.57 %
  74.37 %
  18.50 %
  21.86 %
  2.92 %
  3.77 %
Dating
  26963
  27337
  20385
  19452
  5806
  6861
  772
  1024
  75.60 %
  71.16 %
  21.53 %
  25.10 %
  2.86 %
  3.75 %
Other
  27476
  26960
  22727
  21172
  4078
  4892
  671
  896
  82.72 %
  78.53 %
  14.84 %
  18.15 %
  2.44 %
  3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35681
  35602
  27524
  26019
  7133
  8320
  1024
  1263
  77.14 %
  73.08 %
  19.99 %
  23.37 %
  2.87 %
  3.55 %
Outlook Mail
  35181
  35155
  27331
  25883
  6891
  7943
  959
  1329
  77.69 %
  73.63 %
  19.59 %
  22.59 %
  2.73 %
  3.78 %
Yahoo Mail
  34840
  35661
  28078
  27232
  5838
  7244
  924
  1185
  80.59 %
  76.36 %
  16.76 %
  20.31 %
  2.65 %
  3.32 %
AOL Mail
  35317
  35448
  28351
  26996
  6022
  7188
  944
  1264
  80.28 %
  76.16 %
  17.05 %
  20.28 %
  2.67 %
  3.57 %
Mail.com
  35430
  35029
  28885
  27112
  5650
  6737
  895
  1180
  81.53 %
  77.40 %
  15.95 %
  19.23 %
  2.53 %
  3.37 %
Yandex Mail
  35297
  34703
  27882
  25978
  6407
  7467
  1008
  1258
  78.99 %
  74.86 %
  18.15 %
  21.52 %
  2.86 %
  3.63 %
GMX Mail
  35057
  34961
  28449
  26973
  5809
  6900
  799
  1088
  81.15 %
  77.15 %
  16.57 %
  19.74 %
  2.28 %
  3.11 %
Zoho Mail
  35829
  34930
  29493
  27378
  5509
  6496
  827
  1056
  82.32 %
  78.38 %
  15.38 %
  18.60 %
  2.31 %
  3.02 %
ProtonMail
  35352
  35924
  29100
  28092
  5437
  6778
  815
  1054
  82.32 %
  78.20 %
  15.38 %
  18.87 %
  2.31 %
  2.93 %
Custom Mail
  34961
  34962
  29253
  27809
  4924
  6121
  784
  1032
  83.67 %
  79.54 %
  14.08 %
  17.51 %
  2.24 %
  2.95 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.