ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 304.413	243.674 230.443	54.154 64.228	7.449 9.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 75.70 %	17.74 % 21.10 %	2.44 % 3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 22920	18816 18096	3292 4175	495 649	83.25 % 78.95 %	14.56 % 18.22 %	2.19 % 2.83 %
Elektronics	23468 23817	18879 18188	4028 4941	561 688	80.45 % 76.37 %	17.16 % 20.75 %	2.39 % 2.89 %
Entertainment	23095 23175	18373 17564	4144 4889	578 722	79.55 % 75.79 %	17.94 % 21.10 %	2.50 % 3.12 %
Cosmetics & Beauty	23290 23764	18543 17984	4175 5036	572 744	79.62 % 75.68 %	17.93 % 21.19 %	2.46 % 3.13 %
Food & Drink	23102 23756	19229 18772	3384 4296	489 688	83.24 % 79.02 %	14.65 % 18.08 %	2.12 % 2.90 %
Home & Garden	23839 23639	19772 18667	3576 4296	491 676	82.94 % 78.97 %	15.00 % 18.17 %	2.06 % 2.86 %
Finance	23790 23512	18156 16891	5001 5768	633 853	76.32 % 71.84 %	21.02 % 24.53 %	2.66 % 3.63 %
Health	23503 23080	18117 16878	4807 5425	579 777	77.08 % 73.13 %	20.45 % 23.51 %	2.46 % 3.37 %
Pets	23756 23475	19543 18277	3673 4435	540 763	82.27 % 77.86 %	15.46 % 18.89 %	2.27 % 3.25 %
Sport & Fitness	23623 23029	18577 17278	4430 5017	616 734	78.64 % 75.03 %	18.75 % 21.79 %	2.61 % 3.19 %
Job & Career	24046 23505	18735 17327	4635 5335	676 843	77.91 % 73.72 %	19.28 % 22.70 %	2.81 % 3.59 %
Dating	23352 23481	17381 16411	5322 6223	649 847	74.43 % 69.89 %	22.79 % 26.50 %	2.78 % 3.61 %
Other	23810 23260	19553 18110	3687 4392	570 758	82.12 % 77.86 %	15.49 % 18.88 %	2.39 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 30931	23409 22325	6474 7563	837 1043	76.20 % 72.18 %	21.07 % 24.45 %	2.72 % 3.37 %
Outlook Mail	30628 30498	23534 22199	6288 7188	806 1111	76.84 % 72.79 %	20.53 % 23.57 %	2.63 % 3.64 %
Yahoo Mail	30018 30887	24013 23370	5253 6510	752 1007	80.00 % 75.66 %	17.50 % 21.08 %	2.51 % 3.26 %
AOL Mail	30533 30590	24314 23119	5446 6443	773 1028	79.63 % 75.58 %	17.84 % 21.06 %	2.53 % 3.36 %
Mail.com	30551 30169	24727 23134	5098 6044	726 991	80.94 % 76.68 %	16.69 % 20.03 %	2.38 % 3.28 %
Yandex Mail	30515 29764	23905 22071	5778 6660	832 1033	78.34 % 74.15 %	18.93 % 22.38 %	2.73 % 3.47 %
GMX Mail	30398 30253	24385 23083	5327 6273	686 897	80.22 % 76.30 %	17.52 % 20.74 %	2.26 % 2.96 %
Zoho Mail	31112 30210	25387 23443	5029 5875	696 892	81.60 % 77.60 %	16.16 % 19.45 %	2.24 % 2.95 %
ProtonMail	30518 30912	24856 23897	4984 6146	678 869	81.45 % 77.31 %	16.33 % 19.88 %	2.22 % 2.81 %
Custom Mail	30284 30199	25144 23802	4477 5526	663 871	83.03 % 78.82 %	14.78 % 18.30 %	2.19 % 2.88 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.