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ActiveCampaign and Mailify Email Deliverability Comparison

  ActiveCampaign
  Mailify

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.489
  249.403
  196.678
  185.480
  48.036
  56.376
  5.775
  7.547

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.52 %
  74.37 %
  19.18 %
  22.60 %
  2.31 %
  3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18445
  18598
  15144
  14474
  2900
  3633
  401
  491
  82.10 %
  77.83 %
  15.72 %
  19.53 %
  2.17 %
  2.64 %
Elektronics
  19102
  19502
  15101
  14595
  3578
  4372
  423
  535
  79.05 %
  74.84 %
  18.73 %
  22.42 %
  2.21 %
  2.74 %
Entertainment
  18900
  18914
  14793
  14060
  3671
  4283
  436
  571
  78.27 %
  74.34 %
  19.42 %
  22.64 %
  2.31 %
  3.02 %
Cosmetics & Beauty
  19112
  19538
  14961
  14513
  3703
  4434
  448
  591
  78.28 %
  74.28 %
  19.38 %
  22.69 %
  2.34 %
  3.02 %
Food & Drink
  18839
  19433
  15475
  15151
  2996
  3755
  368
  527
  82.14 %
  77.97 %
  15.90 %
  19.32 %
  1.95 %
  2.71 %
Home & Garden
  19696
  19375
  16114
  15074
  3196
  3771
  386
  530
  81.81 %
  77.80 %
  16.23 %
  19.46 %
  1.96 %
  2.74 %
Finance
  19457
  19245
  14528
  13531
  4430
  5066
  499
  648
  74.67 %
  70.31 %
  22.77 %
  26.32 %
  2.56 %
  3.37 %
Health
  19424
  18913
  14679
  13527
  4304
  4786
  441
  600
  75.57 %
  71.52 %
  22.16 %
  25.31 %
  2.27 %
  3.17 %
Pets
  19487
  19295
  15836
  14813
  3238
  3875
  413
  607
  81.26 %
  76.77 %
  16.62 %
  20.08 %
  2.12 %
  3.15 %
Sport & Fitness
  19468
  18917
  15048
  13949
  3926
  4386
  494
  582
  77.30 %
  73.74 %
  20.17 %
  23.19 %
  2.54 %
  3.08 %
Job & Career
  19858
  19298
  15258
  14016
  4083
  4643
  517
  639
  76.84 %
  72.63 %
  20.56 %
  24.06 %
  2.60 %
  3.31 %
Dating
  19151
  19361
  13894
  13175
  4759
  5547
  498
  639
  72.55 %
  68.05 %
  24.85 %
  28.65 %
  2.60 %
  3.30 %
Other
  19550
  19014
  15847
  14602
  3252
  3825
  451
  587
  81.06 %
  76.80 %
  16.63 %
  20.12 %
  2.31 %
  3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25206
  25371
  18800
  17892
  5755
  6666
  651
  813
  74.59 %
  70.52 %
  22.83 %
  26.27 %
  2.58 %
  3.20 %
Outlook Mail
  25175
  25064
  18961
  17899
  5587
  6317
  627
  848
  75.32 %
  71.41 %
  22.19 %
  25.20 %
  2.49 %
  3.38 %
Yahoo Mail
  24532
  25431
  19362
  18966
  4602
  5683
  568
  782
  78.93 %
  74.58 %
  18.76 %
  22.35 %
  2.32 %
  3.07 %
AOL Mail
  25180
  25147
  19781
  18706
  4808
  5629
  591
  812
  78.56 %
  74.39 %
  19.09 %
  22.38 %
  2.35 %
  3.23 %
Mail.com
  25139
  24694
  20049
  18665
  4511
  5273
  579
  756
  79.75 %
  75.59 %
  17.94 %
  21.35 %
  2.30 %
  3.06 %
Yandex Mail
  25112
  24330
  19391
  17743
  5084
  5794
  637
  793
  77.22 %
  72.93 %
  20.25 %
  23.81 %
  2.54 %
  3.26 %
GMX Mail
  24934
  24806
  19610
  18540
  4781
  5569
  543
  697
  78.65 %
  74.74 %
  19.17 %
  22.45 %
  2.18 %
  2.81 %
Zoho Mail
  25409
  24575
  20414
  18749
  4457
  5132
  538
  694
  80.34 %
  76.29 %
  17.54 %
  20.88 %
  2.12 %
  2.82 %
ProtonMail
  25002
  25215
  19997
  19096
  4482
  5449
  523
  670
  79.98 %
  75.73 %
  17.93 %
  21.61 %
  2.09 %
  2.66 %
Custom Mail
  24800
  24770
  20313
  19224
  3969
  4864
  518
  682
  81.91 %
  77.61 %
  16.00 %
  19.64 %
  2.09 %
  2.75 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.