ActiveCampaign and Mailify Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.833
283.794
|
226.157
213.698
|
51.879
61.219
|
6.797
8.877
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.40 %
75.30 %
|
18.21 %
21.57 %
|
2.39 %
3.13 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21029
21340
|
17423
16777
|
3148
3968
|
458
595
|
82.85 %
78.62 %
|
14.97 %
18.59 %
|
2.18 %
2.79 %
|
Elektronics |
21822
22238
|
17457
16890
|
3858
4725
|
507
623
|
80.00 %
75.95 %
|
17.68 %
21.25 %
|
2.32 %
2.80 %
|
Entertainment |
21535
21616
|
17034
16290
|
3970
4665
|
531
661
|
79.10 %
75.36 %
|
18.44 %
21.58 %
|
2.47 %
3.06 %
|
Cosmetics & Beauty |
21727
22179
|
17200
16684
|
3997
4807
|
530
688
|
79.16 %
75.22 %
|
18.40 %
21.67 %
|
2.44 %
3.10 %
|
Food & Drink |
21510
22188
|
17821
17466
|
3242
4096
|
447
626
|
82.85 %
78.72 %
|
15.07 %
18.46 %
|
2.08 %
2.82 %
|
Home & Garden |
22289
22011
|
18411
17307
|
3431
4089
|
447
615
|
82.60 %
78.63 %
|
15.39 %
18.58 %
|
2.01 %
2.79 %
|
Finance |
22217
21901
|
16839
15634
|
4792
5498
|
586
769
|
75.79 %
71.38 %
|
21.57 %
25.10 %
|
2.64 %
3.51 %
|
Health |
21955
21503
|
16815
15614
|
4617
5179
|
523
710
|
76.59 %
72.61 %
|
21.03 %
24.09 %
|
2.38 %
3.30 %
|
Pets |
22116
21889
|
18124
16971
|
3506
4215
|
486
703
|
81.95 %
77.53 %
|
15.85 %
19.26 %
|
2.20 %
3.21 %
|
Sport & Fitness |
22032
21445
|
17234
15999
|
4235
4771
|
563
675
|
78.22 %
74.60 %
|
19.22 %
22.25 %
|
2.56 %
3.15 %
|
Job & Career |
22474
21960
|
17441
16122
|
4427
5075
|
606
763
|
77.61 %
73.42 %
|
19.70 %
23.11 %
|
2.70 %
3.47 %
|
Dating |
21859
21873
|
16143
15157
|
5122
5955
|
594
761
|
73.85 %
69.30 %
|
23.43 %
27.23 %
|
2.72 %
3.48 %
|
Other |
22268
21651
|
18215
16787
|
3534
4176
|
519
688
|
81.80 %
77.53 %
|
15.87 %
19.29 %
|
2.33 %
3.18 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28649
28879
|
21683
20705
|
6204
7226
|
762
948
|
75.69 %
71.70 %
|
21.66 %
25.02 %
|
2.66 %
3.28 %
|
Outlook Mail |
28601
28430
|
21837
20588
|
6026
6847
|
738
995
|
76.35 %
72.42 %
|
21.07 %
24.08 %
|
2.58 %
3.50 %
|
Yahoo Mail |
27970
28829
|
22271
21720
|
5008
6190
|
691
919
|
79.62 %
75.34 %
|
17.90 %
21.47 %
|
2.47 %
3.19 %
|
AOL Mail |
28577
28547
|
22653
21475
|
5216
6124
|
708
948
|
79.27 %
75.23 %
|
18.25 %
21.45 %
|
2.48 %
3.32 %
|
Mail.com |
28490
28090
|
22952
21451
|
4875
5743
|
663
896
|
80.56 %
76.37 %
|
17.11 %
20.44 %
|
2.33 %
3.19 %
|
Yandex Mail |
28497
27788
|
22218
20514
|
5524
6338
|
755
936
|
77.97 %
73.82 %
|
19.38 %
22.81 %
|
2.65 %
3.37 %
|
GMX Mail |
28404
28219
|
22638
21395
|
5129
6005
|
637
819
|
79.70 %
75.82 %
|
18.06 %
21.28 %
|
2.24 %
2.90 %
|
Zoho Mail |
29013
27980
|
23566
21590
|
4823
5578
|
624
812
|
81.23 %
77.16 %
|
16.62 %
19.94 %
|
2.15 %
2.90 %
|
ProtonMail |
28453
28861
|
23044
22157
|
4798
5895
|
611
809
|
80.99 %
76.77 %
|
16.86 %
20.43 %
|
2.15 %
2.80 %
|
Custom Mail |
28179
28171
|
23295
22103
|
4276
5273
|
608
795
|
82.67 %
78.46 %
|
15.17 %
18.72 %
|
2.16 %
2.82 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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