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ActiveCampaign and Mailify Email Deliverability Comparison

  ActiveCampaign
  Mailify

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.277
  304.413
  243.674
  230.443
  54.154
  64.228
  7.449
  9.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.82 %
  75.70 %
  17.74 %
  21.10 %
  2.44 %
  3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22603
  22920
  18816
  18096
  3292
  4175
  495
  649
  83.25 %
  78.95 %
  14.56 %
  18.22 %
  2.19 %
  2.83 %
Elektronics
  23468
  23817
  18879
  18188
  4028
  4941
  561
  688
  80.45 %
  76.37 %
  17.16 %
  20.75 %
  2.39 %
  2.89 %
Entertainment
  23095
  23175
  18373
  17564
  4144
  4889
  578
  722
  79.55 %
  75.79 %
  17.94 %
  21.10 %
  2.50 %
  3.12 %
Cosmetics & Beauty
  23290
  23764
  18543
  17984
  4175
  5036
  572
  744
  79.62 %
  75.68 %
  17.93 %
  21.19 %
  2.46 %
  3.13 %
Food & Drink
  23102
  23756
  19229
  18772
  3384
  4296
  489
  688
  83.24 %
  79.02 %
  14.65 %
  18.08 %
  2.12 %
  2.90 %
Home & Garden
  23839
  23639
  19772
  18667
  3576
  4296
  491
  676
  82.94 %
  78.97 %
  15.00 %
  18.17 %
  2.06 %
  2.86 %
Finance
  23790
  23512
  18156
  16891
  5001
  5768
  633
  853
  76.32 %
  71.84 %
  21.02 %
  24.53 %
  2.66 %
  3.63 %
Health
  23503
  23080
  18117
  16878
  4807
  5425
  579
  777
  77.08 %
  73.13 %
  20.45 %
  23.51 %
  2.46 %
  3.37 %
Pets
  23756
  23475
  19543
  18277
  3673
  4435
  540
  763
  82.27 %
  77.86 %
  15.46 %
  18.89 %
  2.27 %
  3.25 %
Sport & Fitness
  23623
  23029
  18577
  17278
  4430
  5017
  616
  734
  78.64 %
  75.03 %
  18.75 %
  21.79 %
  2.61 %
  3.19 %
Job & Career
  24046
  23505
  18735
  17327
  4635
  5335
  676
  843
  77.91 %
  73.72 %
  19.28 %
  22.70 %
  2.81 %
  3.59 %
Dating
  23352
  23481
  17381
  16411
  5322
  6223
  649
  847
  74.43 %
  69.89 %
  22.79 %
  26.50 %
  2.78 %
  3.61 %
Other
  23810
  23260
  19553
  18110
  3687
  4392
  570
  758
  82.12 %
  77.86 %
  15.49 %
  18.88 %
  2.39 %
  3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30720
  30931
  23409
  22325
  6474
  7563
  837
  1043
  76.20 %
  72.18 %
  21.07 %
  24.45 %
  2.72 %
  3.37 %
Outlook Mail
  30628
  30498
  23534
  22199
  6288
  7188
  806
  1111
  76.84 %
  72.79 %
  20.53 %
  23.57 %
  2.63 %
  3.64 %
Yahoo Mail
  30018
  30887
  24013
  23370
  5253
  6510
  752
  1007
  80.00 %
  75.66 %
  17.50 %
  21.08 %
  2.51 %
  3.26 %
AOL Mail
  30533
  30590
  24314
  23119
  5446
  6443
  773
  1028
  79.63 %
  75.58 %
  17.84 %
  21.06 %
  2.53 %
  3.36 %
Mail.com
  30551
  30169
  24727
  23134
  5098
  6044
  726
  991
  80.94 %
  76.68 %
  16.69 %
  20.03 %
  2.38 %
  3.28 %
Yandex Mail
  30515
  29764
  23905
  22071
  5778
  6660
  832
  1033
  78.34 %
  74.15 %
  18.93 %
  22.38 %
  2.73 %
  3.47 %
GMX Mail
  30398
  30253
  24385
  23083
  5327
  6273
  686
  897
  80.22 %
  76.30 %
  17.52 %
  20.74 %
  2.26 %
  2.96 %
Zoho Mail
  31112
  30210
  25387
  23443
  5029
  5875
  696
  892
  81.60 %
  77.60 %
  16.16 %
  19.45 %
  2.24 %
  2.95 %
ProtonMail
  30518
  30912
  24856
  23897
  4984
  6146
  678
  869
  81.45 %
  77.31 %
  16.33 %
  19.88 %
  2.22 %
  2.81 %
Custom Mail
  30284
  30199
  25144
  23802
  4477
  5526
  663
  871
  83.03 %
  78.82 %
  14.78 %
  18.30 %
  2.19 %
  2.88 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.