ActiveCampaign and Mailify Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
114.459
112.931
|
80.047
74.183
|
32.833
36.659
|
1.579
2.089
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
69.94 %
65.69 %
|
28.69 %
32.46 %
|
1.38 %
1.85 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8082
8481
|
6030
5968
|
1937
2362
|
115
151
|
74.61 %
70.37 %
|
23.97 %
27.85 %
|
1.42 %
1.78 %
|
Elektronics |
8611
8867
|
5991
5769
|
2506
2931
|
114
167
|
69.57 %
65.06 %
|
29.10 %
33.06 %
|
1.32 %
1.88 %
|
Entertainment |
8613
8486
|
5987
5557
|
2514
2772
|
112
157
|
69.51 %
65.48 %
|
29.19 %
32.67 %
|
1.30 %
1.85 %
|
Cosmetics & Beauty |
8737
8881
|
6095
5825
|
2528
2884
|
114
172
|
69.76 %
65.59 %
|
28.93 %
32.47 %
|
1.30 %
1.94 %
|
Food & Drink |
8555
8647
|
6358
6077
|
2070
2420
|
127
150
|
74.32 %
70.28 %
|
24.20 %
27.99 %
|
1.48 %
1.73 %
|
Home & Garden |
9181
8841
|
6836
6215
|
2220
2457
|
125
169
|
74.46 %
70.30 %
|
24.18 %
27.79 %
|
1.36 %
1.91 %
|
Finance |
8967
8791
|
5810
5287
|
3040
3335
|
117
169
|
64.79 %
60.14 %
|
33.90 %
37.94 %
|
1.30 %
1.92 %
|
Health |
8968
8421
|
5813
5110
|
3034
3159
|
121
152
|
64.82 %
60.68 %
|
33.83 %
37.51 %
|
1.35 %
1.81 %
|
Pets |
9011
8849
|
6731
6223
|
2159
2460
|
121
166
|
74.70 %
70.32 %
|
23.96 %
27.80 %
|
1.34 %
1.88 %
|
Sport & Fitness |
9009
8431
|
6231
5521
|
2648
2760
|
130
150
|
69.16 %
65.48 %
|
29.39 %
32.74 %
|
1.44 %
1.78 %
|
Job & Career |
9156
8786
|
6377
5731
|
2653
2896
|
126
159
|
69.65 %
65.23 %
|
28.98 %
32.96 %
|
1.38 %
1.81 %
|
Dating |
8547
8878
|
5075
4892
|
3344
3813
|
128
173
|
59.38 %
55.10 %
|
39.12 %
42.95 %
|
1.50 %
1.95 %
|
Other |
9022
8572
|
6713
6008
|
2180
2410
|
129
154
|
74.41 %
70.09 %
|
24.16 %
28.11 %
|
1.43 %
1.80 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11595
11727
|
7456
7047
|
3977
4467
|
162
213
|
64.30 %
60.09 %
|
34.30 %
38.09 %
|
1.40 %
1.82 %
|
Outlook Mail |
11605
11353
|
7632
7047
|
3811
4087
|
162
219
|
65.76 %
62.07 %
|
32.84 %
36.00 %
|
1.40 %
1.93 %
|
Yahoo Mail |
10990
11638
|
7841
7821
|
2991
3591
|
158
226
|
71.35 %
67.20 %
|
27.22 %
30.86 %
|
1.44 %
1.94 %
|
AOL Mail |
11585
11414
|
8235
7652
|
3192
3550
|
158
212
|
71.08 %
67.04 %
|
27.55 %
31.10 %
|
1.36 %
1.86 %
|
Mail.com |
11524
10996
|
8341
7474
|
3032
3324
|
151
198
|
72.38 %
67.97 %
|
26.31 %
30.23 %
|
1.31 %
1.80 %
|
Yandex Mail |
11400
10783
|
7915
6991
|
3329
3595
|
156
197
|
69.43 %
64.83 %
|
29.20 %
33.34 %
|
1.37 %
1.83 %
|
GMX Mail |
11372
11036
|
7776
7087
|
3441
3748
|
155
201
|
68.38 %
64.22 %
|
30.26 %
33.96 %
|
1.36 %
1.82 %
|
Zoho Mail |
11812
11173
|
8540
7600
|
3112
3366
|
160
207
|
72.30 %
68.02 %
|
26.35 %
30.13 %
|
1.35 %
1.85 %
|
ProtonMail |
11536
11627
|
8118
7659
|
3251
3757
|
167
211
|
70.37 %
65.87 %
|
28.18 %
32.31 %
|
1.45 %
1.81 %
|
Custom Mail |
11040
11184
|
8193
7805
|
2697
3174
|
150
205
|
74.21 %
69.79 %
|
24.43 %
28.38 %
|
1.36 %
1.83 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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