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ActiveCampaign and Mailify Email Deliverability Comparison

  ActiveCampaign
  Mailify

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  372.673
  302.146
  286.036
  61.850
  74.131
  9.566
  12.506

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  76.75 %
  16.56 %
  19.89 %
  2.56 %
  3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  28182
  23493
  22513
  3787
  4842
  627
  827
  84.18 %
  79.88 %
  13.57 %
  17.18 %
  2.25 %
  2.93 %
Elektronics
  28790
  29115
  23503
  22589
  4587
  5656
  700
  870
  81.64 %
  77.59 %
  15.93 %
  19.43 %
  2.43 %
  2.99 %
Entertainment
  28205
  28523
  22754
  21884
  4720
  5665
  731
  974
  80.67 %
  76.72 %
  16.73 %
  19.86 %
  2.59 %
  3.41 %
Cosmetics & Beauty
  28594
  28926
  23071
  22225
  4768
  5784
  755
  917
  80.68 %
  76.83 %
  16.67 %
  20.00 %
  2.64 %
  3.17 %
Food & Drink
  28276
  28903
  23777
  23092
  3859
  4941
  640
  870
  84.09 %
  79.89 %
  13.65 %
  17.10 %
  2.26 %
  3.01 %
Home & Garden
  29146
  28652
  24428
  22869
  4086
  4924
  632
  859
  83.81 %
  79.82 %
  14.02 %
  17.19 %
  2.17 %
  3.00 %
Finance
  28924
  28770
  22402
  21035
  5687
  6646
  835
  1089
  77.45 %
  73.11 %
  19.66 %
  23.10 %
  2.89 %
  3.79 %
Health
  28751
  28413
  22534
  21131
  5460
  6262
  757
  1020
  78.38 %
  74.37 %
  18.99 %
  22.04 %
  2.63 %
  3.59 %
Pets
  29138
  28784
  24221
  22668
  4229
  5153
  688
  963
  83.13 %
  78.75 %
  14.51 %
  17.90 %
  2.36 %
  3.35 %
Sport & Fitness
  28819
  28185
  22960
  21405
  5066
  5824
  793
  956
  79.67 %
  75.94 %
  17.58 %
  20.66 %
  2.75 %
  3.39 %
Job & Career
  29306
  28815
  23111
  21488
  5340
  6217
  855
  1110
  78.86 %
  74.57 %
  18.22 %
  21.58 %
  2.92 %
  3.85 %
Dating
  28577
  28863
  21722
  20645
  6019
  7114
  836
  1104
  76.01 %
  71.53 %
  21.06 %
  24.65 %
  2.93 %
  3.82 %
Other
  29129
  28542
  24170
  22492
  4242
  5103
  717
  947
  82.98 %
  78.80 %
  14.56 %
  17.88 %
  2.46 %
  3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  37690
  29304
  27662
  7404
  8657
  1089
  1371
  77.53 %
  73.39 %
  19.59 %
  22.97 %
  2.88 %
  3.64 %
Outlook Mail
  37259
  37211
  29081
  27525
  7151
  8276
  1027
  1410
  78.05 %
  73.97 %
  19.19 %
  22.24 %
  2.76 %
  3.79 %
Yahoo Mail
  36927
  37697
  29857
  28867
  6081
  7553
  989
  1277
  80.85 %
  76.58 %
  16.47 %
  20.04 %
  2.68 %
  3.39 %
AOL Mail
  37447
  37472
  30162
  28640
  6269
  7488
  1016
  1344
  80.55 %
  76.43 %
  16.74 %
  19.98 %
  2.71 %
  3.59 %
Mail.com
  37435
  37090
  30630
  28772
  5856
  7038
  949
  1280
  81.82 %
  77.57 %
  15.64 %
  18.98 %
  2.54 %
  3.45 %
Yandex Mail
  37317
  36672
  29600
  27549
  6657
  7789
  1060
  1334
  79.32 %
  75.12 %
  17.84 %
  21.24 %
  2.84 %
  3.64 %
GMX Mail
  36993
  36989
  30162
  28672
  5989
  7165
  842
  1152
  81.53 %
  77.51 %
  16.19 %
  19.37 %
  2.28 %
  3.11 %
Zoho Mail
  37823
  37044
  31240
  29140
  5702
  6776
  881
  1128
  82.60 %
  78.66 %
  15.08 %
  18.29 %
  2.33 %
  3.05 %
ProtonMail
  37521
  37841
  31012
  29702
  5631
  7017
  878
  1122
  82.65 %
  78.49 %
  15.01 %
  18.54 %
  2.34 %
  2.97 %
Custom Mail
  37043
  36967
  31098
  29507
  5110
  6372
  835
  1088
  83.95 %
  79.82 %
  13.79 %
  17.24 %
  2.25 %
  2.94 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.