ActiveCampaign and Mailify Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
372.673
|
302.146
286.036
|
61.850
74.131
|
9.566
12.506
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
76.75 %
|
16.56 %
19.89 %
|
2.56 %
3.36 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28182
|
23493
22513
|
3787
4842
|
627
827
|
84.18 %
79.88 %
|
13.57 %
17.18 %
|
2.25 %
2.93 %
|
Elektronics |
28790
29115
|
23503
22589
|
4587
5656
|
700
870
|
81.64 %
77.59 %
|
15.93 %
19.43 %
|
2.43 %
2.99 %
|
Entertainment |
28205
28523
|
22754
21884
|
4720
5665
|
731
974
|
80.67 %
76.72 %
|
16.73 %
19.86 %
|
2.59 %
3.41 %
|
Cosmetics & Beauty |
28594
28926
|
23071
22225
|
4768
5784
|
755
917
|
80.68 %
76.83 %
|
16.67 %
20.00 %
|
2.64 %
3.17 %
|
Food & Drink |
28276
28903
|
23777
23092
|
3859
4941
|
640
870
|
84.09 %
79.89 %
|
13.65 %
17.10 %
|
2.26 %
3.01 %
|
Home & Garden |
29146
28652
|
24428
22869
|
4086
4924
|
632
859
|
83.81 %
79.82 %
|
14.02 %
17.19 %
|
2.17 %
3.00 %
|
Finance |
28924
28770
|
22402
21035
|
5687
6646
|
835
1089
|
77.45 %
73.11 %
|
19.66 %
23.10 %
|
2.89 %
3.79 %
|
Health |
28751
28413
|
22534
21131
|
5460
6262
|
757
1020
|
78.38 %
74.37 %
|
18.99 %
22.04 %
|
2.63 %
3.59 %
|
Pets |
29138
28784
|
24221
22668
|
4229
5153
|
688
963
|
83.13 %
78.75 %
|
14.51 %
17.90 %
|
2.36 %
3.35 %
|
Sport & Fitness |
28819
28185
|
22960
21405
|
5066
5824
|
793
956
|
79.67 %
75.94 %
|
17.58 %
20.66 %
|
2.75 %
3.39 %
|
Job & Career |
29306
28815
|
23111
21488
|
5340
6217
|
855
1110
|
78.86 %
74.57 %
|
18.22 %
21.58 %
|
2.92 %
3.85 %
|
Dating |
28577
28863
|
21722
20645
|
6019
7114
|
836
1104
|
76.01 %
71.53 %
|
21.06 %
24.65 %
|
2.93 %
3.82 %
|
Other |
29129
28542
|
24170
22492
|
4242
5103
|
717
947
|
82.98 %
78.80 %
|
14.56 %
17.88 %
|
2.46 %
3.32 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
37690
|
29304
27662
|
7404
8657
|
1089
1371
|
77.53 %
73.39 %
|
19.59 %
22.97 %
|
2.88 %
3.64 %
|
Outlook Mail |
37259
37211
|
29081
27525
|
7151
8276
|
1027
1410
|
78.05 %
73.97 %
|
19.19 %
22.24 %
|
2.76 %
3.79 %
|
Yahoo Mail |
36927
37697
|
29857
28867
|
6081
7553
|
989
1277
|
80.85 %
76.58 %
|
16.47 %
20.04 %
|
2.68 %
3.39 %
|
AOL Mail |
37447
37472
|
30162
28640
|
6269
7488
|
1016
1344
|
80.55 %
76.43 %
|
16.74 %
19.98 %
|
2.71 %
3.59 %
|
Mail.com |
37435
37090
|
30630
28772
|
5856
7038
|
949
1280
|
81.82 %
77.57 %
|
15.64 %
18.98 %
|
2.54 %
3.45 %
|
Yandex Mail |
37317
36672
|
29600
27549
|
6657
7789
|
1060
1334
|
79.32 %
75.12 %
|
17.84 %
21.24 %
|
2.84 %
3.64 %
|
GMX Mail |
36993
36989
|
30162
28672
|
5989
7165
|
842
1152
|
81.53 %
77.51 %
|
16.19 %
19.37 %
|
2.28 %
3.11 %
|
Zoho Mail |
37823
37044
|
31240
29140
|
5702
6776
|
881
1128
|
82.60 %
78.66 %
|
15.08 %
18.29 %
|
2.33 %
3.05 %
|
ProtonMail |
37521
37841
|
31012
29702
|
5631
7017
|
878
1122
|
82.65 %
78.49 %
|
15.01 %
18.54 %
|
2.34 %
2.97 %
|
Custom Mail |
37043
36967
|
31098
29507
|
5110
6372
|
835
1088
|
83.95 %
79.82 %
|
13.79 %
17.24 %
|
2.25 %
2.94 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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