ActiveCampaign and Mailify Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 112.931	80.047 74.183	32.833 36.659	1.579 2.089

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 65.69 %	28.69 % 32.46 %	1.38 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 8481	6030 5968	1937 2362	115 151	74.61 % 70.37 %	23.97 % 27.85 %	1.42 % 1.78 %
Elektronics	8611 8867	5991 5769	2506 2931	114 167	69.57 % 65.06 %	29.10 % 33.06 %	1.32 % 1.88 %
Entertainment	8613 8486	5987 5557	2514 2772	112 157	69.51 % 65.48 %	29.19 % 32.67 %	1.30 % 1.85 %
Cosmetics & Beauty	8737 8881	6095 5825	2528 2884	114 172	69.76 % 65.59 %	28.93 % 32.47 %	1.30 % 1.94 %
Food & Drink	8555 8647	6358 6077	2070 2420	127 150	74.32 % 70.28 %	24.20 % 27.99 %	1.48 % 1.73 %
Home & Garden	9181 8841	6836 6215	2220 2457	125 169	74.46 % 70.30 %	24.18 % 27.79 %	1.36 % 1.91 %
Finance	8967 8791	5810 5287	3040 3335	117 169	64.79 % 60.14 %	33.90 % 37.94 %	1.30 % 1.92 %
Health	8968 8421	5813 5110	3034 3159	121 152	64.82 % 60.68 %	33.83 % 37.51 %	1.35 % 1.81 %
Pets	9011 8849	6731 6223	2159 2460	121 166	74.70 % 70.32 %	23.96 % 27.80 %	1.34 % 1.88 %
Sport & Fitness	9009 8431	6231 5521	2648 2760	130 150	69.16 % 65.48 %	29.39 % 32.74 %	1.44 % 1.78 %
Job & Career	9156 8786	6377 5731	2653 2896	126 159	69.65 % 65.23 %	28.98 % 32.96 %	1.38 % 1.81 %
Dating	8547 8878	5075 4892	3344 3813	128 173	59.38 % 55.10 %	39.12 % 42.95 %	1.50 % 1.95 %
Other	9022 8572	6713 6008	2180 2410	129 154	74.41 % 70.09 %	24.16 % 28.11 %	1.43 % 1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 11727	7456 7047	3977 4467	162 213	64.30 % 60.09 %	34.30 % 38.09 %	1.40 % 1.82 %
Outlook Mail	11605 11353	7632 7047	3811 4087	162 219	65.76 % 62.07 %	32.84 % 36.00 %	1.40 % 1.93 %
Yahoo Mail	10990 11638	7841 7821	2991 3591	158 226	71.35 % 67.20 %	27.22 % 30.86 %	1.44 % 1.94 %
AOL Mail	11585 11414	8235 7652	3192 3550	158 212	71.08 % 67.04 %	27.55 % 31.10 %	1.36 % 1.86 %
Mail.com	11524 10996	8341 7474	3032 3324	151 198	72.38 % 67.97 %	26.31 % 30.23 %	1.31 % 1.80 %
Yandex Mail	11400 10783	7915 6991	3329 3595	156 197	69.43 % 64.83 %	29.20 % 33.34 %	1.37 % 1.83 %
GMX Mail	11372 11036	7776 7087	3441 3748	155 201	68.38 % 64.22 %	30.26 % 33.96 %	1.36 % 1.82 %
Zoho Mail	11812 11173	8540 7600	3112 3366	160 207	72.30 % 68.02 %	26.35 % 30.13 %	1.35 % 1.85 %
ProtonMail	11536 11627	8118 7659	3251 3757	167 211	70.37 % 65.87 %	28.18 % 32.31 %	1.45 % 1.81 %
Custom Mail	11040 11184	8193 7805	2697 3174	150 205	74.21 % 69.79 %	24.43 % 28.38 %	1.36 % 1.83 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.