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ActiveCampaign and Mailify Email Deliverability Comparison

  ActiveCampaign
  Mailify

In this comparison, the deliverability of ActiveCampaign and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  112.931
  80.047
  74.183
  32.833
  36.659
  1.579
  2.089

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Mailify in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  65.69 %
  28.69 %
  32.46 %
  1.38 %
  1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  8481
  6030
  5968
  1937
  2362
  115
  151
  74.61 %
  70.37 %
  23.97 %
  27.85 %
  1.42 %
  1.78 %
Elektronics
  8611
  8867
  5991
  5769
  2506
  2931
  114
  167
  69.57 %
  65.06 %
  29.10 %
  33.06 %
  1.32 %
  1.88 %
Entertainment
  8613
  8486
  5987
  5557
  2514
  2772
  112
  157
  69.51 %
  65.48 %
  29.19 %
  32.67 %
  1.30 %
  1.85 %
Cosmetics & Beauty
  8737
  8881
  6095
  5825
  2528
  2884
  114
  172
  69.76 %
  65.59 %
  28.93 %
  32.47 %
  1.30 %
  1.94 %
Food & Drink
  8555
  8647
  6358
  6077
  2070
  2420
  127
  150
  74.32 %
  70.28 %
  24.20 %
  27.99 %
  1.48 %
  1.73 %
Home & Garden
  9181
  8841
  6836
  6215
  2220
  2457
  125
  169
  74.46 %
  70.30 %
  24.18 %
  27.79 %
  1.36 %
  1.91 %
Finance
  8967
  8791
  5810
  5287
  3040
  3335
  117
  169
  64.79 %
  60.14 %
  33.90 %
  37.94 %
  1.30 %
  1.92 %
Health
  8968
  8421
  5813
  5110
  3034
  3159
  121
  152
  64.82 %
  60.68 %
  33.83 %
  37.51 %
  1.35 %
  1.81 %
Pets
  9011
  8849
  6731
  6223
  2159
  2460
  121
  166
  74.70 %
  70.32 %
  23.96 %
  27.80 %
  1.34 %
  1.88 %
Sport & Fitness
  9009
  8431
  6231
  5521
  2648
  2760
  130
  150
  69.16 %
  65.48 %
  29.39 %
  32.74 %
  1.44 %
  1.78 %
Job & Career
  9156
  8786
  6377
  5731
  2653
  2896
  126
  159
  69.65 %
  65.23 %
  28.98 %
  32.96 %
  1.38 %
  1.81 %
Dating
  8547
  8878
  5075
  4892
  3344
  3813
  128
  173
  59.38 %
  55.10 %
  39.12 %
  42.95 %
  1.50 %
  1.95 %
Other
  9022
  8572
  6713
  6008
  2180
  2410
  129
  154
  74.41 %
  70.09 %
  24.16 %
  28.11 %
  1.43 %
  1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  11727
  7456
  7047
  3977
  4467
  162
  213
  64.30 %
  60.09 %
  34.30 %
  38.09 %
  1.40 %
  1.82 %
Outlook Mail
  11605
  11353
  7632
  7047
  3811
  4087
  162
  219
  65.76 %
  62.07 %
  32.84 %
  36.00 %
  1.40 %
  1.93 %
Yahoo Mail
  10990
  11638
  7841
  7821
  2991
  3591
  158
  226
  71.35 %
  67.20 %
  27.22 %
  30.86 %
  1.44 %
  1.94 %
AOL Mail
  11585
  11414
  8235
  7652
  3192
  3550
  158
  212
  71.08 %
  67.04 %
  27.55 %
  31.10 %
  1.36 %
  1.86 %
Mail.com
  11524
  10996
  8341
  7474
  3032
  3324
  151
  198
  72.38 %
  67.97 %
  26.31 %
  30.23 %
  1.31 %
  1.80 %
Yandex Mail
  11400
  10783
  7915
  6991
  3329
  3595
  156
  197
  69.43 %
  64.83 %
  29.20 %
  33.34 %
  1.37 %
  1.83 %
GMX Mail
  11372
  11036
  7776
  7087
  3441
  3748
  155
  201
  68.38 %
  64.22 %
  30.26 %
  33.96 %
  1.36 %
  1.82 %
Zoho Mail
  11812
  11173
  8540
  7600
  3112
  3366
  160
  207
  72.30 %
  68.02 %
  26.35 %
  30.13 %
  1.35 %
  1.85 %
ProtonMail
  11536
  11627
  8118
  7659
  3251
  3757
  167
  211
  70.37 %
  65.87 %
  28.18 %
  32.31 %
  1.45 %
  1.81 %
Custom Mail
  11040
  11184
  8193
  7805
  2697
  3174
  150
  205
  74.21 %
  69.79 %
  24.43 %
  28.38 %
  1.36 %
  1.83 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.