MailChimp and Mailify Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
372.226
372.673
|
282.021
286.036
|
76.720
74.131
|
13.485
12.506
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.77 %
76.75 %
|
20.61 %
19.89 %
|
3.62 %
3.36 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28778
28182
|
22658
22513
|
5181
4842
|
939
827
|
78.73 %
79.88 %
|
18.00 %
17.18 %
|
3.26 %
2.93 %
|
Elektronics |
28735
29115
|
22029
22589
|
5732
5656
|
974
870
|
76.66 %
77.59 %
|
19.95 %
19.43 %
|
3.39 %
2.99 %
|
Entertainment |
28325
28523
|
21341
21884
|
5889
5665
|
1095
974
|
75.34 %
76.72 %
|
20.79 %
19.86 %
|
3.87 %
3.41 %
|
Cosmetics & Beauty |
28662
28926
|
21670
22225
|
5952
5784
|
1040
917
|
75.61 %
76.83 %
|
20.77 %
20.00 %
|
3.63 %
3.17 %
|
Food & Drink |
28773
28903
|
22723
23092
|
5147
4941
|
903
870
|
78.97 %
79.89 %
|
17.89 %
17.10 %
|
3.14 %
3.01 %
|
Home & Garden |
29046
28652
|
22874
22869
|
5248
4924
|
924
859
|
78.75 %
79.82 %
|
18.07 %
17.19 %
|
3.18 %
3.00 %
|
Finance |
28524
28770
|
20664
21035
|
6719
6646
|
1141
1089
|
72.44 %
73.11 %
|
23.56 %
23.10 %
|
4.00 %
3.79 %
|
Health |
28804
28413
|
21100
21131
|
6633
6262
|
1071
1020
|
73.25 %
74.37 %
|
23.03 %
22.04 %
|
3.72 %
3.59 %
|
Pets |
27897
28784
|
21819
22668
|
5103
5153
|
975
963
|
78.21 %
78.75 %
|
18.29 %
17.90 %
|
3.49 %
3.35 %
|
Sport & Fitness |
28101
28185
|
21066
21405
|
5970
5824
|
1065
956
|
74.97 %
75.94 %
|
21.24 %
20.66 %
|
3.79 %
3.39 %
|
Job & Career |
28430
28815
|
21021
21488
|
6241
6217
|
1168
1110
|
73.94 %
74.57 %
|
21.95 %
21.58 %
|
4.11 %
3.85 %
|
Dating |
29564
28863
|
20785
20645
|
7580
7114
|
1199
1104
|
70.31 %
71.53 %
|
25.64 %
24.65 %
|
4.06 %
3.82 %
|
Other |
28587
28542
|
22271
22492
|
5325
5103
|
991
947
|
77.91 %
78.80 %
|
18.63 %
17.88 %
|
3.47 %
3.32 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37278
37690
|
26970
27662
|
8803
8657
|
1505
1371
|
72.35 %
73.39 %
|
23.61 %
22.97 %
|
4.04 %
3.64 %
|
Outlook Mail |
36853
37211
|
27028
27525
|
8372
8276
|
1453
1410
|
73.34 %
73.97 %
|
22.72 %
22.24 %
|
3.94 %
3.79 %
|
Yahoo Mail |
37292
37697
|
28163
28867
|
7741
7553
|
1388
1277
|
75.52 %
76.58 %
|
20.76 %
20.04 %
|
3.72 %
3.39 %
|
AOL Mail |
37539
37472
|
28323
28640
|
7835
7488
|
1381
1344
|
75.45 %
76.43 %
|
20.87 %
19.98 %
|
3.68 %
3.59 %
|
Mail.com |
37399
37090
|
28576
28772
|
7460
7038
|
1363
1280
|
76.41 %
77.57 %
|
19.95 %
18.98 %
|
3.64 %
3.45 %
|
Yandex Mail |
37285
36672
|
27668
27549
|
8207
7789
|
1410
1334
|
74.21 %
75.12 %
|
22.01 %
21.24 %
|
3.78 %
3.64 %
|
GMX Mail |
37287
36989
|
28528
28672
|
7494
7165
|
1265
1152
|
76.51 %
77.51 %
|
20.10 %
19.37 %
|
3.39 %
3.11 %
|
Zoho Mail |
37566
37044
|
29011
29140
|
7294
6776
|
1261
1128
|
77.23 %
78.66 %
|
19.42 %
18.29 %
|
3.36 %
3.05 %
|
ProtonMail |
36667
37841
|
28475
29702
|
6955
7017
|
1237
1122
|
77.66 %
78.49 %
|
18.97 %
18.54 %
|
3.37 %
2.97 %
|
Custom Mail |
37060
36967
|
29279
29507
|
6559
6372
|
1222
1088
|
79.00 %
79.82 %
|
17.70 %
17.24 %
|
3.30 %
2.94 %
|
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