MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
283.779 283.794	210.711 213.698	63.254 61.219	9.814 8.877

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.25 % 75.30 %	22.29 % 21.57 %	3.46 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22098 21340	17111 16777	4295 3968	692 595	77.43 % 78.62 %	19.44 % 18.59 %	3.13 % 2.79 %
Elektronics	21918 22238	16443 16890	4766 4725	709 623	75.02 % 75.95 %	21.74 % 21.25 %	3.23 % 2.80 %
Entertainment	21585 21616	15938 16290	4854 4665	793 661	73.84 % 75.36 %	22.49 % 21.58 %	3.67 % 3.06 %
Cosmetics & Beauty	21822 22179	16153 16684	4899 4807	770 688	74.02 % 75.22 %	22.45 % 21.67 %	3.53 % 3.10 %
Food & Drink	21818 22188	16912 17466	4219 4096	687 626	77.51 % 78.72 %	19.34 % 18.46 %	3.15 % 2.82 %
Home & Garden	22122 22011	17120 17307	4334 4089	668 615	77.39 % 78.63 %	19.59 % 18.58 %	3.02 % 2.79 %
Finance	21665 21901	15292 15634	5535 5498	838 769	70.58 % 71.38 %	25.55 % 25.10 %	3.87 % 3.51 %
Health	21952 21503	15651 15614	5521 5179	780 710	71.30 % 72.61 %	25.15 % 24.09 %	3.55 % 3.30 %
Pets	21204 21889	16354 16971	4143 4215	707 703	77.13 % 77.53 %	19.54 % 19.26 %	3.33 % 3.21 %
Sport & Fitness	21443 21445	15800 15999	4884 4771	759 675	73.68 % 74.60 %	22.78 % 22.25 %	3.54 % 3.15 %
Job & Career	21673 21960	15774 16122	5068 5075	831 763	72.78 % 73.42 %	23.38 % 23.11 %	3.83 % 3.47 %
Dating	22705 21873	15462 15157	6390 5955	853 761	68.10 % 69.30 %	28.14 % 27.23 %	3.76 % 3.48 %
Other	21774 21651	16701 16787	4346 4176	727 688	76.70 % 77.53 %	19.96 % 19.29 %	3.34 % 3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28438 28879	20046 20705	7296 7226	1096 948	70.49 % 71.70 %	25.66 % 25.02 %	3.85 % 3.28 %
Outlook Mail	27892 28430	20014 20588	6849 6847	1029 995	71.76 % 72.42 %	24.56 % 24.08 %	3.69 % 3.50 %
Yahoo Mail	28496 28829	21123 21720	6352 6190	1021 919	74.13 % 75.34 %	22.29 % 21.47 %	3.58 % 3.19 %
AOL Mail	28680 28547	21262 21475	6420 6124	998 948	74.14 % 75.23 %	22.38 % 21.45 %	3.48 % 3.32 %
Mail.com	28623 28090	21479 21451	6146 5743	998 896	75.04 % 76.37 %	21.47 % 20.44 %	3.49 % 3.19 %
Yandex Mail	28419 27788	20645 20514	6711 6338	1063 936	72.65 % 73.82 %	23.61 % 22.81 %	3.74 % 3.37 %
GMX Mail	28372 28219	21205 21395	6240 6005	927 819	74.74 % 75.82 %	21.99 % 21.28 %	3.27 % 2.90 %
Zoho Mail	28820 27980	21838 21590	6074 5578	908 812	75.77 % 77.16 %	21.08 % 19.94 %	3.15 % 2.90 %
ProtonMail	27932 28861	21251 22157	5798 5895	883 809	76.08 % 76.77 %	20.76 % 20.43 %	3.16 % 2.80 %
Custom Mail	28107 28171	21848 22103	5368 5273	891 795	77.73 % 78.46 %	19.10 % 18.72 %	3.17 % 2.82 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.