MailChimp and Mailify Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
283.779
283.794
|
210.711
213.698
|
63.254
61.219
|
9.814
8.877
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.25 %
75.30 %
|
22.29 %
21.57 %
|
3.46 %
3.13 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22098
21340
|
17111
16777
|
4295
3968
|
692
595
|
77.43 %
78.62 %
|
19.44 %
18.59 %
|
3.13 %
2.79 %
|
Elektronics |
21918
22238
|
16443
16890
|
4766
4725
|
709
623
|
75.02 %
75.95 %
|
21.74 %
21.25 %
|
3.23 %
2.80 %
|
Entertainment |
21585
21616
|
15938
16290
|
4854
4665
|
793
661
|
73.84 %
75.36 %
|
22.49 %
21.58 %
|
3.67 %
3.06 %
|
Cosmetics & Beauty |
21822
22179
|
16153
16684
|
4899
4807
|
770
688
|
74.02 %
75.22 %
|
22.45 %
21.67 %
|
3.53 %
3.10 %
|
Food & Drink |
21818
22188
|
16912
17466
|
4219
4096
|
687
626
|
77.51 %
78.72 %
|
19.34 %
18.46 %
|
3.15 %
2.82 %
|
Home & Garden |
22122
22011
|
17120
17307
|
4334
4089
|
668
615
|
77.39 %
78.63 %
|
19.59 %
18.58 %
|
3.02 %
2.79 %
|
Finance |
21665
21901
|
15292
15634
|
5535
5498
|
838
769
|
70.58 %
71.38 %
|
25.55 %
25.10 %
|
3.87 %
3.51 %
|
Health |
21952
21503
|
15651
15614
|
5521
5179
|
780
710
|
71.30 %
72.61 %
|
25.15 %
24.09 %
|
3.55 %
3.30 %
|
Pets |
21204
21889
|
16354
16971
|
4143
4215
|
707
703
|
77.13 %
77.53 %
|
19.54 %
19.26 %
|
3.33 %
3.21 %
|
Sport & Fitness |
21443
21445
|
15800
15999
|
4884
4771
|
759
675
|
73.68 %
74.60 %
|
22.78 %
22.25 %
|
3.54 %
3.15 %
|
Job & Career |
21673
21960
|
15774
16122
|
5068
5075
|
831
763
|
72.78 %
73.42 %
|
23.38 %
23.11 %
|
3.83 %
3.47 %
|
Dating |
22705
21873
|
15462
15157
|
6390
5955
|
853
761
|
68.10 %
69.30 %
|
28.14 %
27.23 %
|
3.76 %
3.48 %
|
Other |
21774
21651
|
16701
16787
|
4346
4176
|
727
688
|
76.70 %
77.53 %
|
19.96 %
19.29 %
|
3.34 %
3.18 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28438
28879
|
20046
20705
|
7296
7226
|
1096
948
|
70.49 %
71.70 %
|
25.66 %
25.02 %
|
3.85 %
3.28 %
|
Outlook Mail |
27892
28430
|
20014
20588
|
6849
6847
|
1029
995
|
71.76 %
72.42 %
|
24.56 %
24.08 %
|
3.69 %
3.50 %
|
Yahoo Mail |
28496
28829
|
21123
21720
|
6352
6190
|
1021
919
|
74.13 %
75.34 %
|
22.29 %
21.47 %
|
3.58 %
3.19 %
|
AOL Mail |
28680
28547
|
21262
21475
|
6420
6124
|
998
948
|
74.14 %
75.23 %
|
22.38 %
21.45 %
|
3.48 %
3.32 %
|
Mail.com |
28623
28090
|
21479
21451
|
6146
5743
|
998
896
|
75.04 %
76.37 %
|
21.47 %
20.44 %
|
3.49 %
3.19 %
|
Yandex Mail |
28419
27788
|
20645
20514
|
6711
6338
|
1063
936
|
72.65 %
73.82 %
|
23.61 %
22.81 %
|
3.74 %
3.37 %
|
GMX Mail |
28372
28219
|
21205
21395
|
6240
6005
|
927
819
|
74.74 %
75.82 %
|
21.99 %
21.28 %
|
3.27 %
2.90 %
|
Zoho Mail |
28820
27980
|
21838
21590
|
6074
5578
|
908
812
|
75.77 %
77.16 %
|
21.08 %
19.94 %
|
3.15 %
2.90 %
|
ProtonMail |
27932
28861
|
21251
22157
|
5798
5895
|
883
809
|
76.08 %
76.77 %
|
20.76 %
20.43 %
|
3.16 %
2.80 %
|
Custom Mail |
28107
28171
|
21848
22103
|
5368
5273
|
891
795
|
77.73 %
78.46 %
|
19.10 %
18.72 %
|
3.17 %
2.82 %
|
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