Sign In
Language

MailChimp and Mailify Email Deliverability Comparison

  MailChimp
  Mailify

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  372.226
  372.673
  282.021
  286.036
  76.720
  74.131
  13.485
  12.506

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.77 %
  76.75 %
  20.61 %
  19.89 %
  3.62 %
  3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28778
  28182
  22658
  22513
  5181
  4842
  939
  827
  78.73 %
  79.88 %
  18.00 %
  17.18 %
  3.26 %
  2.93 %
Elektronics
  28735
  29115
  22029
  22589
  5732
  5656
  974
  870
  76.66 %
  77.59 %
  19.95 %
  19.43 %
  3.39 %
  2.99 %
Entertainment
  28325
  28523
  21341
  21884
  5889
  5665
  1095
  974
  75.34 %
  76.72 %
  20.79 %
  19.86 %
  3.87 %
  3.41 %
Cosmetics & Beauty
  28662
  28926
  21670
  22225
  5952
  5784
  1040
  917
  75.61 %
  76.83 %
  20.77 %
  20.00 %
  3.63 %
  3.17 %
Food & Drink
  28773
  28903
  22723
  23092
  5147
  4941
  903
  870
  78.97 %
  79.89 %
  17.89 %
  17.10 %
  3.14 %
  3.01 %
Home & Garden
  29046
  28652
  22874
  22869
  5248
  4924
  924
  859
  78.75 %
  79.82 %
  18.07 %
  17.19 %
  3.18 %
  3.00 %
Finance
  28524
  28770
  20664
  21035
  6719
  6646
  1141
  1089
  72.44 %
  73.11 %
  23.56 %
  23.10 %
  4.00 %
  3.79 %
Health
  28804
  28413
  21100
  21131
  6633
  6262
  1071
  1020
  73.25 %
  74.37 %
  23.03 %
  22.04 %
  3.72 %
  3.59 %
Pets
  27897
  28784
  21819
  22668
  5103
  5153
  975
  963
  78.21 %
  78.75 %
  18.29 %
  17.90 %
  3.49 %
  3.35 %
Sport & Fitness
  28101
  28185
  21066
  21405
  5970
  5824
  1065
  956
  74.97 %
  75.94 %
  21.24 %
  20.66 %
  3.79 %
  3.39 %
Job & Career
  28430
  28815
  21021
  21488
  6241
  6217
  1168
  1110
  73.94 %
  74.57 %
  21.95 %
  21.58 %
  4.11 %
  3.85 %
Dating
  29564
  28863
  20785
  20645
  7580
  7114
  1199
  1104
  70.31 %
  71.53 %
  25.64 %
  24.65 %
  4.06 %
  3.82 %
Other
  28587
  28542
  22271
  22492
  5325
  5103
  991
  947
  77.91 %
  78.80 %
  18.63 %
  17.88 %
  3.47 %
  3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37278
  37690
  26970
  27662
  8803
  8657
  1505
  1371
  72.35 %
  73.39 %
  23.61 %
  22.97 %
  4.04 %
  3.64 %
Outlook Mail
  36853
  37211
  27028
  27525
  8372
  8276
  1453
  1410
  73.34 %
  73.97 %
  22.72 %
  22.24 %
  3.94 %
  3.79 %
Yahoo Mail
  37292
  37697
  28163
  28867
  7741
  7553
  1388
  1277
  75.52 %
  76.58 %
  20.76 %
  20.04 %
  3.72 %
  3.39 %
AOL Mail
  37539
  37472
  28323
  28640
  7835
  7488
  1381
  1344
  75.45 %
  76.43 %
  20.87 %
  19.98 %
  3.68 %
  3.59 %
Mail.com
  37399
  37090
  28576
  28772
  7460
  7038
  1363
  1280
  76.41 %
  77.57 %
  19.95 %
  18.98 %
  3.64 %
  3.45 %
Yandex Mail
  37285
  36672
  27668
  27549
  8207
  7789
  1410
  1334
  74.21 %
  75.12 %
  22.01 %
  21.24 %
  3.78 %
  3.64 %
GMX Mail
  37287
  36989
  28528
  28672
  7494
  7165
  1265
  1152
  76.51 %
  77.51 %
  20.10 %
  19.37 %
  3.39 %
  3.11 %
Zoho Mail
  37566
  37044
  29011
  29140
  7294
  6776
  1261
  1128
  77.23 %
  78.66 %
  19.42 %
  18.29 %
  3.36 %
  3.05 %
ProtonMail
  36667
  37841
  28475
  29702
  6955
  7017
  1237
  1122
  77.66 %
  78.49 %
  18.97 %
  18.54 %
  3.37 %
  2.97 %
Custom Mail
  37060
  36967
  29279
  29507
  6559
  6372
  1222
  1088
  79.00 %
  79.82 %
  17.70 %
  17.24 %
  3.30 %
  2.94 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.