MailChimp and Mailify Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
351.825
352.375
|
265.539
269.472
|
73.642
71.194
|
12.644
11.709
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.47 %
76.47 %
|
20.93 %
20.20 %
|
3.59 %
3.32 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27230
26614
|
21361
21194
|
4977
4642
|
892
778
|
78.45 %
79.63 %
|
18.28 %
17.44 %
|
3.28 %
2.92 %
|
Elektronics |
27177
27560
|
20749
21285
|
5516
5446
|
912
829
|
76.35 %
77.23 %
|
20.30 %
19.76 %
|
3.36 %
3.01 %
|
Entertainment |
26768
26913
|
20097
20585
|
5648
5434
|
1023
894
|
75.08 %
76.49 %
|
21.10 %
20.19 %
|
3.82 %
3.32 %
|
Cosmetics & Beauty |
27049
27360
|
20360
20942
|
5709
5557
|
980
861
|
75.27 %
76.54 %
|
21.11 %
20.31 %
|
3.62 %
3.15 %
|
Food & Drink |
27132
27319
|
21354
21766
|
4931
4745
|
847
808
|
78.70 %
79.67 %
|
18.17 %
17.37 %
|
3.12 %
2.96 %
|
Home & Garden |
27458
27135
|
21552
21594
|
5040
4733
|
866
808
|
78.49 %
79.58 %
|
18.36 %
17.44 %
|
3.15 %
2.98 %
|
Finance |
26977
27220
|
19463
19814
|
6451
6385
|
1063
1021
|
72.15 %
72.79 %
|
23.91 %
23.46 %
|
3.94 %
3.75 %
|
Health |
27220
26881
|
19844
19896
|
6377
6025
|
999
960
|
72.90 %
74.02 %
|
23.43 %
22.41 %
|
3.67 %
3.57 %
|
Pets |
26335
27196
|
20530
21346
|
4884
4939
|
921
911
|
77.96 %
78.49 %
|
18.55 %
18.16 %
|
3.50 %
3.35 %
|
Sport & Fitness |
26574
26695
|
19857
20209
|
5720
5592
|
997
894
|
74.72 %
75.70 %
|
21.52 %
20.95 %
|
3.75 %
3.35 %
|
Job & Career |
26901
27185
|
19825
20217
|
5981
5943
|
1095
1025
|
73.70 %
74.37 %
|
22.23 %
21.86 %
|
4.07 %
3.77 %
|
Dating |
27981
27337
|
19558
19452
|
7306
6861
|
1117
1024
|
69.90 %
71.16 %
|
26.11 %
25.10 %
|
3.99 %
3.75 %
|
Other |
27023
26960
|
20989
21172
|
5102
4892
|
932
896
|
77.67 %
78.53 %
|
18.88 %
18.15 %
|
3.45 %
3.32 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35265
35602
|
25391
26019
|
8458
8320
|
1416
1263
|
72.00 %
73.08 %
|
23.98 %
23.37 %
|
4.02 %
3.55 %
|
Outlook Mail |
34876
35155
|
25494
25883
|
8040
7943
|
1342
1329
|
73.10 %
73.63 %
|
23.05 %
22.59 %
|
3.85 %
3.78 %
|
Yahoo Mail |
35254
35661
|
26538
27232
|
7423
7244
|
1293
1185
|
75.28 %
76.36 %
|
21.06 %
20.31 %
|
3.67 %
3.32 %
|
AOL Mail |
35491
35448
|
26670
26996
|
7511
7188
|
1310
1264
|
75.15 %
76.16 %
|
21.16 %
20.28 %
|
3.69 %
3.57 %
|
Mail.com |
35400
35029
|
26959
27112
|
7162
6737
|
1279
1180
|
76.16 %
77.40 %
|
20.23 %
19.23 %
|
3.61 %
3.37 %
|
Yandex Mail |
35166
34703
|
25974
25978
|
7855
7467
|
1337
1258
|
73.86 %
74.86 %
|
22.34 %
21.52 %
|
3.80 %
3.63 %
|
GMX Mail |
35226
34961
|
26834
26973
|
7209
6900
|
1183
1088
|
76.18 %
77.15 %
|
20.46 %
19.74 %
|
3.36 %
3.11 %
|
Zoho Mail |
35486
34930
|
27314
27378
|
7004
6496
|
1168
1056
|
76.97 %
78.38 %
|
19.74 %
18.60 %
|
3.29 %
3.02 %
|
ProtonMail |
34697
35924
|
26832
28092
|
6694
6778
|
1171
1054
|
77.33 %
78.20 %
|
19.29 %
18.87 %
|
3.37 %
2.93 %
|
Custom Mail |
34964
34962
|
27533
27809
|
6286
6121
|
1145
1032
|
78.75 %
79.54 %
|
17.98 %
17.51 %
|
3.27 %
2.95 %
|
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