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MailChimp and Mailify Email Deliverability Comparison

  MailChimp
  Mailify

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  283.779
  283.794
  210.711
  213.698
  63.254
  61.219
  9.814
  8.877

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.25 %
  75.30 %
  22.29 %
  21.57 %
  3.46 %
  3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22098
  21340
  17111
  16777
  4295
  3968
  692
  595
  77.43 %
  78.62 %
  19.44 %
  18.59 %
  3.13 %
  2.79 %
Elektronics
  21918
  22238
  16443
  16890
  4766
  4725
  709
  623
  75.02 %
  75.95 %
  21.74 %
  21.25 %
  3.23 %
  2.80 %
Entertainment
  21585
  21616
  15938
  16290
  4854
  4665
  793
  661
  73.84 %
  75.36 %
  22.49 %
  21.58 %
  3.67 %
  3.06 %
Cosmetics & Beauty
  21822
  22179
  16153
  16684
  4899
  4807
  770
  688
  74.02 %
  75.22 %
  22.45 %
  21.67 %
  3.53 %
  3.10 %
Food & Drink
  21818
  22188
  16912
  17466
  4219
  4096
  687
  626
  77.51 %
  78.72 %
  19.34 %
  18.46 %
  3.15 %
  2.82 %
Home & Garden
  22122
  22011
  17120
  17307
  4334
  4089
  668
  615
  77.39 %
  78.63 %
  19.59 %
  18.58 %
  3.02 %
  2.79 %
Finance
  21665
  21901
  15292
  15634
  5535
  5498
  838
  769
  70.58 %
  71.38 %
  25.55 %
  25.10 %
  3.87 %
  3.51 %
Health
  21952
  21503
  15651
  15614
  5521
  5179
  780
  710
  71.30 %
  72.61 %
  25.15 %
  24.09 %
  3.55 %
  3.30 %
Pets
  21204
  21889
  16354
  16971
  4143
  4215
  707
  703
  77.13 %
  77.53 %
  19.54 %
  19.26 %
  3.33 %
  3.21 %
Sport & Fitness
  21443
  21445
  15800
  15999
  4884
  4771
  759
  675
  73.68 %
  74.60 %
  22.78 %
  22.25 %
  3.54 %
  3.15 %
Job & Career
  21673
  21960
  15774
  16122
  5068
  5075
  831
  763
  72.78 %
  73.42 %
  23.38 %
  23.11 %
  3.83 %
  3.47 %
Dating
  22705
  21873
  15462
  15157
  6390
  5955
  853
  761
  68.10 %
  69.30 %
  28.14 %
  27.23 %
  3.76 %
  3.48 %
Other
  21774
  21651
  16701
  16787
  4346
  4176
  727
  688
  76.70 %
  77.53 %
  19.96 %
  19.29 %
  3.34 %
  3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28438
  28879
  20046
  20705
  7296
  7226
  1096
  948
  70.49 %
  71.70 %
  25.66 %
  25.02 %
  3.85 %
  3.28 %
Outlook Mail
  27892
  28430
  20014
  20588
  6849
  6847
  1029
  995
  71.76 %
  72.42 %
  24.56 %
  24.08 %
  3.69 %
  3.50 %
Yahoo Mail
  28496
  28829
  21123
  21720
  6352
  6190
  1021
  919
  74.13 %
  75.34 %
  22.29 %
  21.47 %
  3.58 %
  3.19 %
AOL Mail
  28680
  28547
  21262
  21475
  6420
  6124
  998
  948
  74.14 %
  75.23 %
  22.38 %
  21.45 %
  3.48 %
  3.32 %
Mail.com
  28623
  28090
  21479
  21451
  6146
  5743
  998
  896
  75.04 %
  76.37 %
  21.47 %
  20.44 %
  3.49 %
  3.19 %
Yandex Mail
  28419
  27788
  20645
  20514
  6711
  6338
  1063
  936
  72.65 %
  73.82 %
  23.61 %
  22.81 %
  3.74 %
  3.37 %
GMX Mail
  28372
  28219
  21205
  21395
  6240
  6005
  927
  819
  74.74 %
  75.82 %
  21.99 %
  21.28 %
  3.27 %
  2.90 %
Zoho Mail
  28820
  27980
  21838
  21590
  6074
  5578
  908
  812
  75.77 %
  77.16 %
  21.08 %
  19.94 %
  3.15 %
  2.90 %
ProtonMail
  27932
  28861
  21251
  22157
  5798
  5895
  883
  809
  76.08 %
  76.77 %
  20.76 %
  20.43 %
  3.16 %
  2.80 %
Custom Mail
  28107
  28171
  21848
  22103
  5368
  5273
  891
  795
  77.73 %
  78.46 %
  19.10 %
  18.72 %
  3.17 %
  2.82 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.