MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.699 112.931	73.351 74.183	37.530 36.659	2.818 2.089

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.51 % 65.69 %	33.01 % 32.46 %	2.48 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	9040 8481	6246 5968	2567 2362	227 151	69.09 % 70.37 %	28.40 % 27.85 %	2.51 % 1.78 %
Elektronics	8579 8867	5500 5769	2870 2931	209 167	64.11 % 65.06 %	33.45 % 33.06 %	2.44 % 1.88 %
Entertainment	8750 8486	5641 5557	2897 2772	212 157	64.47 % 65.48 %	33.11 % 32.67 %	2.42 % 1.85 %
Cosmetics & Beauty	8651 8881	5529 5825	2900 2884	222 172	63.91 % 65.59 %	33.52 % 32.47 %	2.57 % 1.94 %
Food & Drink	8778 8647	6055 6077	2505 2420	218 150	68.98 % 70.28 %	28.54 % 27.99 %	2.48 % 1.73 %
Home & Garden	9084 8841	6248 6215	2618 2457	218 169	68.78 % 70.30 %	28.82 % 27.79 %	2.40 % 1.91 %
Finance	8573 8791	5087 5287	3275 3335	211 169	59.34 % 60.14 %	38.20 % 37.94 %	2.46 % 1.92 %
Health	8854 8421	5228 5110	3405 3159	221 152	59.05 % 60.68 %	38.46 % 37.51 %	2.50 % 1.81 %
Pets	8262 8849	5741 6223	2313 2460	208 166	69.49 % 70.32 %	28.00 % 27.80 %	2.52 % 1.88 %
Sport & Fitness	8402 8431	5424 5521	2773 2760	205 150	64.56 % 65.48 %	33.00 % 32.74 %	2.44 % 1.78 %
Job & Career	8454 8786	5447 5731	2798 2896	209 159	64.43 % 65.23 %	33.10 % 32.96 %	2.47 % 1.81 %
Dating	9520 8878	5164 4892	4118 3813	238 173	54.24 % 55.10 %	43.26 % 42.95 %	2.50 % 1.95 %
Other	8752 8572	6041 6008	2491 2410	220 154	69.02 % 70.09 %	28.46 % 28.11 %	2.51 % 1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11338 11727	6635 7047	4414 4467	289 213	58.52 % 60.09 %	38.93 % 38.09 %	2.55 % 1.82 %
Outlook Mail	10836 11353	6595 7047	3978 4087	263 219	60.86 % 62.07 %	36.71 % 36.00 %	2.43 % 1.93 %
Yahoo Mail	11496 11638	7544 7821	3658 3591	294 226	65.62 % 67.20 %	31.82 % 30.86 %	2.56 % 1.94 %
AOL Mail	11861 11414	7835 7652	3735 3550	291 212	66.06 % 67.04 %	31.49 % 31.10 %	2.45 % 1.86 %
Mail.com	11790 10996	7852 7474	3649 3324	289 198	66.60 % 67.97 %	30.95 % 30.23 %	2.45 % 1.80 %
Yandex Mail	11314 10783	7222 6991	3813 3595	279 197	63.83 % 64.83 %	33.70 % 33.34 %	2.47 % 1.83 %
GMX Mail	11264 11036	7098 7087	3884 3748	282 201	63.01 % 64.22 %	34.48 % 33.96 %	2.50 % 1.82 %
Zoho Mail	11906 11173	7897 7600	3715 3366	294 207	66.33 % 68.02 %	31.20 % 30.13 %	2.47 % 1.85 %
ProtonMail	10882 11627	7054 7659	3562 3757	266 211	64.82 % 65.87 %	32.73 % 32.31 %	2.44 % 1.81 %
Custom Mail	11012 11184	7619 7805	3122 3174	271 205	69.19 % 69.79 %	28.35 % 28.38 %	2.46 % 1.83 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.