MailChimp and Mailify Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.026
304.413
|
226.835
230.443
|
66.491
64.228
|
10.700
9.742
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.61 %
75.70 %
|
21.87 %
21.10 %
|
3.52 %
3.20 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23576
22920
|
18328
18096
|
4500
4175
|
748
649
|
77.74 %
78.95 %
|
19.09 %
18.22 %
|
3.17 %
2.83 %
|
Elektronics |
23486
23817
|
17710
18188
|
5001
4941
|
775
688
|
75.41 %
76.37 %
|
21.29 %
20.75 %
|
3.30 %
2.89 %
|
Entertainment |
23119
23175
|
17147
17564
|
5104
4889
|
868
722
|
74.17 %
75.79 %
|
22.08 %
21.10 %
|
3.75 %
3.12 %
|
Cosmetics & Beauty |
23435
23764
|
17438
17984
|
5163
5036
|
834
744
|
74.41 %
75.68 %
|
22.03 %
21.19 %
|
3.56 %
3.13 %
|
Food & Drink |
23284
23756
|
18121
18772
|
4426
4296
|
737
688
|
77.83 %
79.02 %
|
19.01 %
18.08 %
|
3.17 %
2.90 %
|
Home & Garden |
23718
23639
|
18429
18667
|
4554
4296
|
735
676
|
77.70 %
78.97 %
|
19.20 %
18.17 %
|
3.10 %
2.86 %
|
Finance |
23286
23512
|
16543
16891
|
5826
5768
|
917
853
|
71.04 %
71.84 %
|
25.02 %
24.53 %
|
3.94 %
3.63 %
|
Health |
23520
23080
|
16886
16878
|
5788
5425
|
846
777
|
71.79 %
73.13 %
|
24.61 %
23.51 %
|
3.60 %
3.37 %
|
Pets |
22786
23475
|
17628
18277
|
4380
4435
|
778
763
|
77.36 %
77.86 %
|
19.22 %
18.89 %
|
3.41 %
3.25 %
|
Sport & Fitness |
22941
23029
|
16965
17278
|
5139
5017
|
837
734
|
73.95 %
75.03 %
|
22.40 %
21.79 %
|
3.65 %
3.19 %
|
Job & Career |
23240
23505
|
16980
17327
|
5353
5335
|
907
843
|
73.06 %
73.72 %
|
23.03 %
22.70 %
|
3.90 %
3.59 %
|
Dating |
24272
23481
|
16672
16411
|
6673
6223
|
927
847
|
68.69 %
69.89 %
|
27.49 %
26.50 %
|
3.82 %
3.61 %
|
Other |
23363
23260
|
17988
18110
|
4584
4392
|
791
758
|
76.99 %
77.86 %
|
19.62 %
18.88 %
|
3.39 %
3.26 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30447
30931
|
21599
22325
|
7655
7563
|
1193
1043
|
70.94 %
72.18 %
|
25.14 %
24.45 %
|
3.92 %
3.37 %
|
Outlook Mail |
29976
30498
|
21611
22199
|
7214
7188
|
1151
1111
|
72.09 %
72.79 %
|
24.07 %
23.57 %
|
3.84 %
3.64 %
|
Yahoo Mail |
30468
30887
|
22691
23370
|
6680
6510
|
1097
1007
|
74.47 %
75.66 %
|
21.92 %
21.08 %
|
3.60 %
3.26 %
|
AOL Mail |
30692
30590
|
22831
23119
|
6758
6443
|
1103
1028
|
74.39 %
75.58 %
|
22.02 %
21.06 %
|
3.59 %
3.36 %
|
Mail.com |
30597
30169
|
23069
23134
|
6454
6044
|
1074
991
|
75.40 %
76.68 %
|
21.09 %
20.03 %
|
3.51 %
3.28 %
|
Yandex Mail |
30476
29764
|
22235
22071
|
7077
6660
|
1164
1033
|
72.96 %
74.15 %
|
23.22 %
22.38 %
|
3.82 %
3.47 %
|
GMX Mail |
30440
30253
|
22893
23083
|
6547
6273
|
1000
897
|
75.21 %
76.30 %
|
21.51 %
20.74 %
|
3.29 %
2.96 %
|
Zoho Mail |
30843
30210
|
23481
23443
|
6369
5875
|
993
892
|
76.13 %
77.60 %
|
20.65 %
19.45 %
|
3.22 %
2.95 %
|
ProtonMail |
29997
30912
|
22943
23897
|
6085
6146
|
969
869
|
76.48 %
77.31 %
|
20.29 %
19.88 %
|
3.23 %
2.81 %
|
Custom Mail |
30090
30199
|
23482
23802
|
5652
5526
|
956
871
|
78.04 %
78.82 %
|
18.78 %
18.30 %
|
3.18 %
2.88 %
|
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