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MailChimp and Mailify Email Deliverability Comparison

  MailChimp
  Mailify

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.617
  249.403
  183.063
  185.480
  58.166
  56.376
  8.388
  7.547

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.34 %
  74.37 %
  23.30 %
  22.60 %
  3.36 %
  3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19344
  18598
  14804
  14474
  3935
  3633
  605
  491
  76.53 %
  77.83 %
  20.34 %
  19.53 %
  3.13 %
  2.64 %
Elektronics
  19242
  19502
  14234
  14595
  4389
  4372
  619
  535
  73.97 %
  74.84 %
  22.81 %
  22.42 %
  3.22 %
  2.74 %
Entertainment
  18999
  18914
  13867
  14060
  4466
  4283
  666
  571
  72.99 %
  74.34 %
  23.51 %
  22.64 %
  3.51 %
  3.02 %
Cosmetics & Beauty
  19276
  19538
  14095
  14513
  4516
  4434
  665
  591
  73.12 %
  74.28 %
  23.43 %
  22.69 %
  3.45 %
  3.02 %
Food & Drink
  19191
  19433
  14722
  15151
  3879
  3755
  590
  527
  76.71 %
  77.97 %
  20.21 %
  19.32 %
  3.07 %
  2.71 %
Home & Garden
  19521
  19375
  14951
  15074
  3997
  3771
  573
  530
  76.59 %
  77.80 %
  20.48 %
  19.46 %
  2.94 %
  2.74 %
Finance
  19058
  19245
  13242
  13531
  5097
  5066
  719
  648
  69.48 %
  70.31 %
  26.74 %
  26.32 %
  3.77 %
  3.37 %
Health
  19412
  18913
  13651
  13527
  5114
  4786
  647
  600
  70.32 %
  71.52 %
  26.34 %
  25.31 %
  3.33 %
  3.17 %
Pets
  18600
  19295
  14220
  14813
  3787
  3875
  593
  607
  76.45 %
  76.77 %
  20.36 %
  20.08 %
  3.19 %
  3.15 %
Sport & Fitness
  18792
  18917
  13673
  13949
  4461
  4386
  658
  582
  72.76 %
  73.74 %
  23.74 %
  23.19 %
  3.50 %
  3.08 %
Job & Career
  19010
  19298
  13695
  14016
  4616
  4643
  699
  639
  72.04 %
  72.63 %
  24.28 %
  24.06 %
  3.68 %
  3.31 %
Dating
  20030
  19361
  13370
  13175
  5933
  5547
  727
  639
  66.75 %
  68.05 %
  29.62 %
  28.65 %
  3.63 %
  3.30 %
Other
  19142
  19014
  14539
  14602
  3976
  3825
  627
  587
  75.95 %
  76.80 %
  20.77 %
  20.12 %
  3.28 %
  3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25050
  25371
  17390
  17892
  6729
  6666
  931
  813
  69.42 %
  70.52 %
  26.86 %
  26.27 %
  3.72 %
  3.20 %
Outlook Mail
  24353
  25064
  17242
  17899
  6251
  6317
  860
  848
  70.80 %
  71.41 %
  25.67 %
  25.20 %
  3.53 %
  3.38 %
Yahoo Mail
  25136
  25431
  18423
  18966
  5834
  5683
  879
  782
  73.29 %
  74.58 %
  23.21 %
  22.35 %
  3.50 %
  3.07 %
AOL Mail
  25225
  25147
  18499
  18706
  5877
  5629
  849
  812
  73.34 %
  74.39 %
  23.30 %
  22.38 %
  3.37 %
  3.23 %
Mail.com
  25262
  24694
  18731
  18665
  5662
  5273
  869
  756
  74.15 %
  75.59 %
  22.41 %
  21.35 %
  3.44 %
  3.06 %
Yandex Mail
  25029
  24330
  17995
  17743
  6144
  5794
  890
  793
  71.90 %
  72.93 %
  24.55 %
  23.81 %
  3.56 %
  3.26 %
GMX Mail
  25000
  24806
  18408
  18540
  5784
  5569
  808
  697
  73.63 %
  74.74 %
  23.14 %
  22.45 %
  3.23 %
  2.81 %
Zoho Mail
  25374
  24575
  18985
  18749
  5601
  5132
  788
  694
  74.82 %
  76.29 %
  22.07 %
  20.88 %
  3.11 %
  2.82 %
ProtonMail
  24538
  25215
  18412
  19096
  5364
  5449
  762
  670
  75.03 %
  75.73 %
  21.86 %
  21.61 %
  3.11 %
  2.66 %
Custom Mail
  24650
  24770
  18978
  19224
  4920
  4864
  752
  682
  76.99 %
  77.61 %
  19.96 %
  19.64 %
  3.05 %
  2.75 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.