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MailChimp and Mailify Email Deliverability Comparison

  MailChimp
  Mailify

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.699
  112.931
  73.351
  74.183
  37.530
  36.659
  2.818
  2.089

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox Rate Spam Rate Lost Rate
  64.51 %
  65.69 %
  33.01 %
  32.46 %
  2.48 %
  1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  9040
  8481
  6246
  5968
  2567
  2362
  227
  151
  69.09 %
  70.37 %
  28.40 %
  27.85 %
  2.51 %
  1.78 %
Elektronics
  8579
  8867
  5500
  5769
  2870
  2931
  209
  167
  64.11 %
  65.06 %
  33.45 %
  33.06 %
  2.44 %
  1.88 %
Entertainment
  8750
  8486
  5641
  5557
  2897
  2772
  212
  157
  64.47 %
  65.48 %
  33.11 %
  32.67 %
  2.42 %
  1.85 %
Cosmetics & Beauty
  8651
  8881
  5529
  5825
  2900
  2884
  222
  172
  63.91 %
  65.59 %
  33.52 %
  32.47 %
  2.57 %
  1.94 %
Food & Drink
  8778
  8647
  6055
  6077
  2505
  2420
  218
  150
  68.98 %
  70.28 %
  28.54 %
  27.99 %
  2.48 %
  1.73 %
Home & Garden
  9084
  8841
  6248
  6215
  2618
  2457
  218
  169
  68.78 %
  70.30 %
  28.82 %
  27.79 %
  2.40 %
  1.91 %
Finance
  8573
  8791
  5087
  5287
  3275
  3335
  211
  169
  59.34 %
  60.14 %
  38.20 %
  37.94 %
  2.46 %
  1.92 %
Health
  8854
  8421
  5228
  5110
  3405
  3159
  221
  152
  59.05 %
  60.68 %
  38.46 %
  37.51 %
  2.50 %
  1.81 %
Pets
  8262
  8849
  5741
  6223
  2313
  2460
  208
  166
  69.49 %
  70.32 %
  28.00 %
  27.80 %
  2.52 %
  1.88 %
Sport & Fitness
  8402
  8431
  5424
  5521
  2773
  2760
  205
  150
  64.56 %
  65.48 %
  33.00 %
  32.74 %
  2.44 %
  1.78 %
Job & Career
  8454
  8786
  5447
  5731
  2798
  2896
  209
  159
  64.43 %
  65.23 %
  33.10 %
  32.96 %
  2.47 %
  1.81 %
Dating
  9520
  8878
  5164
  4892
  4118
  3813
  238
  173
  54.24 %
  55.10 %
  43.26 %
  42.95 %
  2.50 %
  1.95 %
Other
  8752
  8572
  6041
  6008
  2491
  2410
  220
  154
  69.02 %
  70.09 %
  28.46 %
  28.11 %
  2.51 %
  1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11338
  11727
  6635
  7047
  4414
  4467
  289
  213
  58.52 %
  60.09 %
  38.93 %
  38.09 %
  2.55 %
  1.82 %
Outlook Mail
  10836
  11353
  6595
  7047
  3978
  4087
  263
  219
  60.86 %
  62.07 %
  36.71 %
  36.00 %
  2.43 %
  1.93 %
Yahoo Mail
  11496
  11638
  7544
  7821
  3658
  3591
  294
  226
  65.62 %
  67.20 %
  31.82 %
  30.86 %
  2.56 %
  1.94 %
AOL Mail
  11861
  11414
  7835
  7652
  3735
  3550
  291
  212
  66.06 %
  67.04 %
  31.49 %
  31.10 %
  2.45 %
  1.86 %
Mail.com
  11790
  10996
  7852
  7474
  3649
  3324
  289
  198
  66.60 %
  67.97 %
  30.95 %
  30.23 %
  2.45 %
  1.80 %
Yandex Mail
  11314
  10783
  7222
  6991
  3813
  3595
  279
  197
  63.83 %
  64.83 %
  33.70 %
  33.34 %
  2.47 %
  1.83 %
GMX Mail
  11264
  11036
  7098
  7087
  3884
  3748
  282
  201
  63.01 %
  64.22 %
  34.48 %
  33.96 %
  2.50 %
  1.82 %
Zoho Mail
  11906
  11173
  7897
  7600
  3715
  3366
  294
  207
  66.33 %
  68.02 %
  31.20 %
  30.13 %
  2.47 %
  1.85 %
ProtonMail
  10882
  11627
  7054
  7659
  3562
  3757
  266
  211
  64.82 %
  65.87 %
  32.73 %
  32.31 %
  2.44 %
  1.81 %
Custom Mail
  11012
  11184
  7619
  7805
  3122
  3174
  271
  205
  69.19 %
  69.79 %
  28.35 %
  28.38 %
  2.46 %
  1.83 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.