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MailChimp and Mailify Email Deliverability Comparison

  MailChimp
  Mailify

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.274
  221.920
  160.986
  162.892
  54.001
  52.539
  7.287
  6.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.43 %
  73.40 %
  24.29 %
  23.67 %
  3.28 %
  2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17232
  16632
  13048
  12790
  3654
  3402
  530
  440
  75.72 %
  76.90 %
  21.20 %
  20.45 %
  3.08 %
  2.65 %
Elektronics
  17040
  17378
  12434
  12815
  4075
  4097
  531
  466
  72.97 %
  73.74 %
  23.91 %
  23.58 %
  3.12 %
  2.68 %
Entertainment
  16947
  16801
  12215
  12330
  4150
  3987
  582
  484
  72.08 %
  73.39 %
  24.49 %
  23.73 %
  3.43 %
  2.88 %
Cosmetics & Beauty
  17168
  17385
  12390
  12752
  4193
  4129
  585
  504
  72.17 %
  73.35 %
  24.42 %
  23.75 %
  3.41 %
  2.90 %
Food & Drink
  17117
  17238
  12975
  13284
  3613
  3495
  529
  459
  75.80 %
  77.06 %
  21.11 %
  20.27 %
  3.09 %
  2.66 %
Home & Garden
  17348
  17278
  13146
  13290
  3704
  3519
  498
  469
  75.78 %
  76.92 %
  21.35 %
  20.37 %
  2.87 %
  2.71 %
Finance
  16952
  17061
  11603
  11799
  4729
  4712
  620
  550
  68.45 %
  69.16 %
  27.90 %
  27.62 %
  3.66 %
  3.22 %
Health
  17305
  16840
  11979
  11850
  4771
  4478
  555
  512
  69.22 %
  70.37 %
  27.57 %
  26.59 %
  3.21 %
  3.04 %
Pets
  16534
  17156
  12527
  13051
  3492
  3590
  515
  515
  75.77 %
  76.07 %
  21.12 %
  20.93 %
  3.11 %
  3.00 %
Sport & Fitness
  16762
  16813
  12063
  12240
  4127
  4072
  572
  501
  71.97 %
  72.80 %
  24.62 %
  24.22 %
  3.41 %
  2.98 %
Job & Career
  16864
  17197
  12026
  12355
  4240
  4305
  598
  537
  71.31 %
  71.84 %
  25.14 %
  25.03 %
  3.55 %
  3.12 %
Dating
  17953
  17189
  11757
  11450
  5573
  5194
  623
  545
  65.49 %
  66.61 %
  31.04 %
  30.22 %
  3.47 %
  3.17 %
Other
  17052
  16952
  12823
  12886
  3680
  3559
  549
  507
  75.20 %
  76.01 %
  21.58 %
  20.99 %
  3.22 %
  2.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22358
  22691
  15300
  15746
  6263
  6245
  795
  700
  68.43 %
  69.39 %
  28.01 %
  27.52 %
  3.56 %
  3.08 %
Outlook Mail
  21719
  22375
  15169
  15764
  5807
  5893
  743
  718
  69.84 %
  70.45 %
  26.74 %
  26.34 %
  3.42 %
  3.21 %
Yahoo Mail
  22409
  22633
  16243
  16687
  5399
  5268
  767
  678
  72.48 %
  73.73 %
  24.09 %
  23.28 %
  3.42 %
  3.00 %
AOL Mail
  22519
  22367
  16341
  16462
  5445
  5221
  733
  684
  72.57 %
  73.60 %
  24.18 %
  23.34 %
  3.26 %
  3.06 %
Mail.com
  22538
  21994
  16535
  16438
  5253
  4899
  750
  657
  73.36 %
  74.74 %
  23.31 %
  22.27 %
  3.33 %
  2.99 %
Yandex Mail
  22281
  21567
  15830
  15522
  5672
  5360
  779
  685
  71.05 %
  71.97 %
  25.46 %
  24.85 %
  3.50 %
  3.18 %
GMX Mail
  22227
  21968
  16126
  16170
  5395
  5211
  706
  587
  72.55 %
  73.61 %
  24.27 %
  23.72 %
  3.18 %
  2.67 %
Zoho Mail
  22604
  21761
  16702
  16383
  5218
  4773
  684
  605
  73.89 %
  75.29 %
  23.08 %
  21.93 %
  3.03 %
  2.78 %
ProtonMail
  21776
  22520
  16101
  16817
  5001
  5128
  674
  575
  73.94 %
  74.68 %
  22.97 %
  22.77 %
  3.10 %
  2.55 %
Custom Mail
  21843
  22044
  16639
  16903
  4548
  4541
  656
  600
  76.18 %
  76.68 %
  20.82 %
  20.60 %
  3.00 %
  2.72 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.