MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.274 221.920	160.986 162.892	54.001 52.539	7.287 6.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.43 % 73.40 %	24.29 % 23.67 %	3.28 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17232 16632	13048 12790	3654 3402	530 440	75.72 % 76.90 %	21.20 % 20.45 %	3.08 % 2.65 %
Elektronics	17040 17378	12434 12815	4075 4097	531 466	72.97 % 73.74 %	23.91 % 23.58 %	3.12 % 2.68 %
Entertainment	16947 16801	12215 12330	4150 3987	582 484	72.08 % 73.39 %	24.49 % 23.73 %	3.43 % 2.88 %
Cosmetics & Beauty	17168 17385	12390 12752	4193 4129	585 504	72.17 % 73.35 %	24.42 % 23.75 %	3.41 % 2.90 %
Food & Drink	17117 17238	12975 13284	3613 3495	529 459	75.80 % 77.06 %	21.11 % 20.27 %	3.09 % 2.66 %
Home & Garden	17348 17278	13146 13290	3704 3519	498 469	75.78 % 76.92 %	21.35 % 20.37 %	2.87 % 2.71 %
Finance	16952 17061	11603 11799	4729 4712	620 550	68.45 % 69.16 %	27.90 % 27.62 %	3.66 % 3.22 %
Health	17305 16840	11979 11850	4771 4478	555 512	69.22 % 70.37 %	27.57 % 26.59 %	3.21 % 3.04 %
Pets	16534 17156	12527 13051	3492 3590	515 515	75.77 % 76.07 %	21.12 % 20.93 %	3.11 % 3.00 %
Sport & Fitness	16762 16813	12063 12240	4127 4072	572 501	71.97 % 72.80 %	24.62 % 24.22 %	3.41 % 2.98 %
Job & Career	16864 17197	12026 12355	4240 4305	598 537	71.31 % 71.84 %	25.14 % 25.03 %	3.55 % 3.12 %
Dating	17953 17189	11757 11450	5573 5194	623 545	65.49 % 66.61 %	31.04 % 30.22 %	3.47 % 3.17 %
Other	17052 16952	12823 12886	3680 3559	549 507	75.20 % 76.01 %	21.58 % 20.99 %	3.22 % 2.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22358 22691	15300 15746	6263 6245	795 700	68.43 % 69.39 %	28.01 % 27.52 %	3.56 % 3.08 %
Outlook Mail	21719 22375	15169 15764	5807 5893	743 718	69.84 % 70.45 %	26.74 % 26.34 %	3.42 % 3.21 %
Yahoo Mail	22409 22633	16243 16687	5399 5268	767 678	72.48 % 73.73 %	24.09 % 23.28 %	3.42 % 3.00 %
AOL Mail	22519 22367	16341 16462	5445 5221	733 684	72.57 % 73.60 %	24.18 % 23.34 %	3.26 % 3.06 %
Mail.com	22538 21994	16535 16438	5253 4899	750 657	73.36 % 74.74 %	23.31 % 22.27 %	3.33 % 2.99 %
Yandex Mail	22281 21567	15830 15522	5672 5360	779 685	71.05 % 71.97 %	25.46 % 24.85 %	3.50 % 3.18 %
GMX Mail	22227 21968	16126 16170	5395 5211	706 587	72.55 % 73.61 %	24.27 % 23.72 %	3.18 % 2.67 %
Zoho Mail	22604 21761	16702 16383	5218 4773	684 605	73.89 % 75.29 %	23.08 % 21.93 %	3.03 % 2.78 %
ProtonMail	21776 22520	16101 16817	5001 5128	674 575	73.94 % 74.68 %	22.97 % 22.77 %	3.10 % 2.55 %
Custom Mail	21843 22044	16639 16903	4548 4541	656 600	76.18 % 76.68 %	20.82 % 20.60 %	3.00 % 2.72 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.