MailChimp and Mailify Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.274
221.920
|
160.986
162.892
|
54.001
52.539
|
7.287
6.489
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
72.43 %
73.40 %
|
24.29 %
23.67 %
|
3.28 %
2.92 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
17232
16632
|
13048
12790
|
3654
3402
|
530
440
|
75.72 %
76.90 %
|
21.20 %
20.45 %
|
3.08 %
2.65 %
|
Elektronics |
17040
17378
|
12434
12815
|
4075
4097
|
531
466
|
72.97 %
73.74 %
|
23.91 %
23.58 %
|
3.12 %
2.68 %
|
Entertainment |
16947
16801
|
12215
12330
|
4150
3987
|
582
484
|
72.08 %
73.39 %
|
24.49 %
23.73 %
|
3.43 %
2.88 %
|
Cosmetics & Beauty |
17168
17385
|
12390
12752
|
4193
4129
|
585
504
|
72.17 %
73.35 %
|
24.42 %
23.75 %
|
3.41 %
2.90 %
|
Food & Drink |
17117
17238
|
12975
13284
|
3613
3495
|
529
459
|
75.80 %
77.06 %
|
21.11 %
20.27 %
|
3.09 %
2.66 %
|
Home & Garden |
17348
17278
|
13146
13290
|
3704
3519
|
498
469
|
75.78 %
76.92 %
|
21.35 %
20.37 %
|
2.87 %
2.71 %
|
Finance |
16952
17061
|
11603
11799
|
4729
4712
|
620
550
|
68.45 %
69.16 %
|
27.90 %
27.62 %
|
3.66 %
3.22 %
|
Health |
17305
16840
|
11979
11850
|
4771
4478
|
555
512
|
69.22 %
70.37 %
|
27.57 %
26.59 %
|
3.21 %
3.04 %
|
Pets |
16534
17156
|
12527
13051
|
3492
3590
|
515
515
|
75.77 %
76.07 %
|
21.12 %
20.93 %
|
3.11 %
3.00 %
|
Sport & Fitness |
16762
16813
|
12063
12240
|
4127
4072
|
572
501
|
71.97 %
72.80 %
|
24.62 %
24.22 %
|
3.41 %
2.98 %
|
Job & Career |
16864
17197
|
12026
12355
|
4240
4305
|
598
537
|
71.31 %
71.84 %
|
25.14 %
25.03 %
|
3.55 %
3.12 %
|
Dating |
17953
17189
|
11757
11450
|
5573
5194
|
623
545
|
65.49 %
66.61 %
|
31.04 %
30.22 %
|
3.47 %
3.17 %
|
Other |
17052
16952
|
12823
12886
|
3680
3559
|
549
507
|
75.20 %
76.01 %
|
21.58 %
20.99 %
|
3.22 %
2.99 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22358
22691
|
15300
15746
|
6263
6245
|
795
700
|
68.43 %
69.39 %
|
28.01 %
27.52 %
|
3.56 %
3.08 %
|
Outlook Mail |
21719
22375
|
15169
15764
|
5807
5893
|
743
718
|
69.84 %
70.45 %
|
26.74 %
26.34 %
|
3.42 %
3.21 %
|
Yahoo Mail |
22409
22633
|
16243
16687
|
5399
5268
|
767
678
|
72.48 %
73.73 %
|
24.09 %
23.28 %
|
3.42 %
3.00 %
|
AOL Mail |
22519
22367
|
16341
16462
|
5445
5221
|
733
684
|
72.57 %
73.60 %
|
24.18 %
23.34 %
|
3.26 %
3.06 %
|
Mail.com |
22538
21994
|
16535
16438
|
5253
4899
|
750
657
|
73.36 %
74.74 %
|
23.31 %
22.27 %
|
3.33 %
2.99 %
|
Yandex Mail |
22281
21567
|
15830
15522
|
5672
5360
|
779
685
|
71.05 %
71.97 %
|
25.46 %
24.85 %
|
3.50 %
3.18 %
|
GMX Mail |
22227
21968
|
16126
16170
|
5395
5211
|
706
587
|
72.55 %
73.61 %
|
24.27 %
23.72 %
|
3.18 %
2.67 %
|
Zoho Mail |
22604
21761
|
16702
16383
|
5218
4773
|
684
605
|
73.89 %
75.29 %
|
23.08 %
21.93 %
|
3.03 %
2.78 %
|
ProtonMail |
21776
22520
|
16101
16817
|
5001
5128
|
674
575
|
73.94 %
74.68 %
|
22.97 %
22.77 %
|
3.10 %
2.55 %
|
Custom Mail |
21843
22044
|
16639
16903
|
4548
4541
|
656
600
|
76.18 %
76.68 %
|
20.82 %
20.60 %
|
3.00 %
2.72 %
|
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