MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.026 304.413	226.835 230.443	66.491 64.228	10.700 9.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.61 % 75.70 %	21.87 % 21.10 %	3.52 % 3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23576 22920	18328 18096	4500 4175	748 649	77.74 % 78.95 %	19.09 % 18.22 %	3.17 % 2.83 %
Elektronics	23486 23817	17710 18188	5001 4941	775 688	75.41 % 76.37 %	21.29 % 20.75 %	3.30 % 2.89 %
Entertainment	23119 23175	17147 17564	5104 4889	868 722	74.17 % 75.79 %	22.08 % 21.10 %	3.75 % 3.12 %
Cosmetics & Beauty	23435 23764	17438 17984	5163 5036	834 744	74.41 % 75.68 %	22.03 % 21.19 %	3.56 % 3.13 %
Food & Drink	23284 23756	18121 18772	4426 4296	737 688	77.83 % 79.02 %	19.01 % 18.08 %	3.17 % 2.90 %
Home & Garden	23718 23639	18429 18667	4554 4296	735 676	77.70 % 78.97 %	19.20 % 18.17 %	3.10 % 2.86 %
Finance	23286 23512	16543 16891	5826 5768	917 853	71.04 % 71.84 %	25.02 % 24.53 %	3.94 % 3.63 %
Health	23520 23080	16886 16878	5788 5425	846 777	71.79 % 73.13 %	24.61 % 23.51 %	3.60 % 3.37 %
Pets	22786 23475	17628 18277	4380 4435	778 763	77.36 % 77.86 %	19.22 % 18.89 %	3.41 % 3.25 %
Sport & Fitness	22941 23029	16965 17278	5139 5017	837 734	73.95 % 75.03 %	22.40 % 21.79 %	3.65 % 3.19 %
Job & Career	23240 23505	16980 17327	5353 5335	907 843	73.06 % 73.72 %	23.03 % 22.70 %	3.90 % 3.59 %
Dating	24272 23481	16672 16411	6673 6223	927 847	68.69 % 69.89 %	27.49 % 26.50 %	3.82 % 3.61 %
Other	23363 23260	17988 18110	4584 4392	791 758	76.99 % 77.86 %	19.62 % 18.88 %	3.39 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30447 30931	21599 22325	7655 7563	1193 1043	70.94 % 72.18 %	25.14 % 24.45 %	3.92 % 3.37 %
Outlook Mail	29976 30498	21611 22199	7214 7188	1151 1111	72.09 % 72.79 %	24.07 % 23.57 %	3.84 % 3.64 %
Yahoo Mail	30468 30887	22691 23370	6680 6510	1097 1007	74.47 % 75.66 %	21.92 % 21.08 %	3.60 % 3.26 %
AOL Mail	30692 30590	22831 23119	6758 6443	1103 1028	74.39 % 75.58 %	22.02 % 21.06 %	3.59 % 3.36 %
Mail.com	30597 30169	23069 23134	6454 6044	1074 991	75.40 % 76.68 %	21.09 % 20.03 %	3.51 % 3.28 %
Yandex Mail	30476 29764	22235 22071	7077 6660	1164 1033	72.96 % 74.15 %	23.22 % 22.38 %	3.82 % 3.47 %
GMX Mail	30440 30253	22893 23083	6547 6273	1000 897	75.21 % 76.30 %	21.51 % 20.74 %	3.29 % 2.96 %
Zoho Mail	30843 30210	23481 23443	6369 5875	993 892	76.13 % 77.60 %	20.65 % 19.45 %	3.22 % 2.95 %
ProtonMail	29997 30912	22943 23897	6085 6146	969 869	76.48 % 77.31 %	20.29 % 19.88 %	3.23 % 2.81 %
Custom Mail	30090 30199	23482 23802	5652 5526	956 871	78.04 % 78.82 %	18.78 % 18.30 %	3.18 % 2.88 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.