MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.683 181.244	128.208 129.884	47.850 46.493	5.625 4.867

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.57 % 71.66 %	26.34 % 25.65 %	3.10 % 2.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14247 13554	10559 10232	3263 2999	425 323	74.11 % 75.49 %	22.90 % 22.13 %	2.98 % 2.38 %
Elektronics	13776 14232	9768 10222	3600 3653	408 357	70.91 % 71.82 %	26.13 % 25.67 %	2.96 % 2.51 %
Entertainment	13878 13733	9757 9826	3684 3533	437 374	70.31 % 71.55 %	26.55 % 25.73 %	3.15 % 2.72 %
Cosmetics & Beauty	14024 14219	9844 10177	3718 3661	462 381	70.19 % 71.57 %	26.51 % 25.75 %	3.29 % 2.68 %
Food & Drink	13949 13954	10338 10554	3199 3070	412 330	74.11 % 75.63 %	22.93 % 22.00 %	2.95 % 2.36 %
Home & Garden	14318 14119	10625 10662	3307 3107	386 350	74.21 % 75.52 %	23.10 % 22.01 %	2.70 % 2.48 %
Finance	13844 13919	9172 9330	4193 4183	479 406	66.25 % 67.03 %	30.29 % 30.05 %	3.46 % 2.92 %
Health	14168 13678	9479 9303	4262 3971	427 404	66.90 % 68.01 %	30.08 % 29.03 %	3.01 % 2.95 %
Pets	13394 14092	9957 10541	3040 3159	397 392	74.34 % 74.80 %	22.70 % 22.42 %	2.96 % 2.78 %
Sport & Fitness	13596 13663	9528 9713	3613 3570	455 380	70.08 % 71.09 %	26.57 % 26.13 %	3.35 % 2.78 %
Job & Career	13658 14115	9523 9931	3693 3782	442 402	69.72 % 70.36 %	27.04 % 26.79 %	3.24 % 2.85 %
Dating	14822 14061	9331 8990	5030 4672	461 399	62.95 % 63.94 %	33.94 % 33.23 %	3.11 % 2.84 %
Other	14009 13905	10327 10403	3248 3133	434 369	73.72 % 74.81 %	23.19 % 22.53 %	3.10 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18133 18664	11976 12565	5553 5583	604 516	66.05 % 67.32 %	30.62 % 29.91 %	3.33 % 2.76 %
Outlook Mail	17684 18284	11983 12524	5129 5206	572 554	67.76 % 68.50 %	29.00 % 28.47 %	3.23 % 3.03 %
Yahoo Mail	18370 18585	13032 13433	4755 4638	583 514	70.94 % 72.28 %	25.88 % 24.96 %	3.17 % 2.77 %
AOL Mail	18520 18293	13148 13194	4803 4580	569 519	70.99 % 72.13 %	25.93 % 25.04 %	3.07 % 2.84 %
Mail.com	18514 17814	13272 13047	4654 4287	588 480	71.69 % 73.24 %	25.14 % 24.07 %	3.18 % 2.69 %
Yandex Mail	18231 17547	12639 12345	4987 4697	605 505	69.33 % 70.35 %	27.35 % 26.77 %	3.32 % 2.88 %
GMX Mail	18156 17832	12782 12747	4839 4642	535 443	70.40 % 71.48 %	26.65 % 26.03 %	2.95 % 2.48 %
Zoho Mail	18608 17898	13416 13186	4654 4252	538 460	72.10 % 73.67 %	25.01 % 23.76 %	2.89 % 2.57 %
ProtonMail	17706 18442	12719 13403	4464 4605	523 434	71.83 % 72.68 %	25.21 % 24.97 %	2.95 % 2.35 %
Custom Mail	17761 17885	13241 13440	4012 4003	508 442	74.55 % 75.15 %	22.59 % 22.38 %	2.86 % 2.47 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.