MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
351.825 352.375	265.539 269.472	73.642 71.194	12.644 11.709

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 76.47 %	20.93 % 20.20 %	3.59 % 3.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27230 26614	21361 21194	4977 4642	892 778	78.45 % 79.63 %	18.28 % 17.44 %	3.28 % 2.92 %
Elektronics	27177 27560	20749 21285	5516 5446	912 829	76.35 % 77.23 %	20.30 % 19.76 %	3.36 % 3.01 %
Entertainment	26768 26913	20097 20585	5648 5434	1023 894	75.08 % 76.49 %	21.10 % 20.19 %	3.82 % 3.32 %
Cosmetics & Beauty	27049 27360	20360 20942	5709 5557	980 861	75.27 % 76.54 %	21.11 % 20.31 %	3.62 % 3.15 %
Food & Drink	27132 27319	21354 21766	4931 4745	847 808	78.70 % 79.67 %	18.17 % 17.37 %	3.12 % 2.96 %
Home & Garden	27458 27135	21552 21594	5040 4733	866 808	78.49 % 79.58 %	18.36 % 17.44 %	3.15 % 2.98 %
Finance	26977 27220	19463 19814	6451 6385	1063 1021	72.15 % 72.79 %	23.91 % 23.46 %	3.94 % 3.75 %
Health	27220 26881	19844 19896	6377 6025	999 960	72.90 % 74.02 %	23.43 % 22.41 %	3.67 % 3.57 %
Pets	26335 27196	20530 21346	4884 4939	921 911	77.96 % 78.49 %	18.55 % 18.16 %	3.50 % 3.35 %
Sport & Fitness	26574 26695	19857 20209	5720 5592	997 894	74.72 % 75.70 %	21.52 % 20.95 %	3.75 % 3.35 %
Job & Career	26901 27185	19825 20217	5981 5943	1095 1025	73.70 % 74.37 %	22.23 % 21.86 %	4.07 % 3.77 %
Dating	27981 27337	19558 19452	7306 6861	1117 1024	69.90 % 71.16 %	26.11 % 25.10 %	3.99 % 3.75 %
Other	27023 26960	20989 21172	5102 4892	932 896	77.67 % 78.53 %	18.88 % 18.15 %	3.45 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35265 35602	25391 26019	8458 8320	1416 1263	72.00 % 73.08 %	23.98 % 23.37 %	4.02 % 3.55 %
Outlook Mail	34876 35155	25494 25883	8040 7943	1342 1329	73.10 % 73.63 %	23.05 % 22.59 %	3.85 % 3.78 %
Yahoo Mail	35254 35661	26538 27232	7423 7244	1293 1185	75.28 % 76.36 %	21.06 % 20.31 %	3.67 % 3.32 %
AOL Mail	35491 35448	26670 26996	7511 7188	1310 1264	75.15 % 76.16 %	21.16 % 20.28 %	3.69 % 3.57 %
Mail.com	35400 35029	26959 27112	7162 6737	1279 1180	76.16 % 77.40 %	20.23 % 19.23 %	3.61 % 3.37 %
Yandex Mail	35166 34703	25974 25978	7855 7467	1337 1258	73.86 % 74.86 %	22.34 % 21.52 %	3.80 % 3.63 %
GMX Mail	35226 34961	26834 26973	7209 6900	1183 1088	76.18 % 77.15 %	20.46 % 19.74 %	3.36 % 3.11 %
Zoho Mail	35486 34930	27314 27378	7004 6496	1168 1056	76.97 % 78.38 %	19.74 % 18.60 %	3.29 % 3.02 %
ProtonMail	34697 35924	26832 28092	6694 6778	1171 1054	77.33 % 78.20 %	19.29 % 18.87 %	3.37 % 2.93 %
Custom Mail	34964 34962	27533 27809	6286 6121	1145 1032	78.75 % 79.54 %	17.98 % 17.51 %	3.27 % 2.95 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.