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MailChimp and Mailify Email Deliverability Comparison

  MailChimp
  Mailify

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  181.683
  181.244
  128.208
  129.884
  47.850
  46.493
  5.625
  4.867

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  70.57 %
  71.66 %
  26.34 %
  25.65 %
  3.10 %
  2.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14247
  13554
  10559
  10232
  3263
  2999
  425
  323
  74.11 %
  75.49 %
  22.90 %
  22.13 %
  2.98 %
  2.38 %
Elektronics
  13776
  14232
  9768
  10222
  3600
  3653
  408
  357
  70.91 %
  71.82 %
  26.13 %
  25.67 %
  2.96 %
  2.51 %
Entertainment
  13878
  13733
  9757
  9826
  3684
  3533
  437
  374
  70.31 %
  71.55 %
  26.55 %
  25.73 %
  3.15 %
  2.72 %
Cosmetics & Beauty
  14024
  14219
  9844
  10177
  3718
  3661
  462
  381
  70.19 %
  71.57 %
  26.51 %
  25.75 %
  3.29 %
  2.68 %
Food & Drink
  13949
  13954
  10338
  10554
  3199
  3070
  412
  330
  74.11 %
  75.63 %
  22.93 %
  22.00 %
  2.95 %
  2.36 %
Home & Garden
  14318
  14119
  10625
  10662
  3307
  3107
  386
  350
  74.21 %
  75.52 %
  23.10 %
  22.01 %
  2.70 %
  2.48 %
Finance
  13844
  13919
  9172
  9330
  4193
  4183
  479
  406
  66.25 %
  67.03 %
  30.29 %
  30.05 %
  3.46 %
  2.92 %
Health
  14168
  13678
  9479
  9303
  4262
  3971
  427
  404
  66.90 %
  68.01 %
  30.08 %
  29.03 %
  3.01 %
  2.95 %
Pets
  13394
  14092
  9957
  10541
  3040
  3159
  397
  392
  74.34 %
  74.80 %
  22.70 %
  22.42 %
  2.96 %
  2.78 %
Sport & Fitness
  13596
  13663
  9528
  9713
  3613
  3570
  455
  380
  70.08 %
  71.09 %
  26.57 %
  26.13 %
  3.35 %
  2.78 %
Job & Career
  13658
  14115
  9523
  9931
  3693
  3782
  442
  402
  69.72 %
  70.36 %
  27.04 %
  26.79 %
  3.24 %
  2.85 %
Dating
  14822
  14061
  9331
  8990
  5030
  4672
  461
  399
  62.95 %
  63.94 %
  33.94 %
  33.23 %
  3.11 %
  2.84 %
Other
  14009
  13905
  10327
  10403
  3248
  3133
  434
  369
  73.72 %
  74.81 %
  23.19 %
  22.53 %
  3.10 %
  2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18133
  18664
  11976
  12565
  5553
  5583
  604
  516
  66.05 %
  67.32 %
  30.62 %
  29.91 %
  3.33 %
  2.76 %
Outlook Mail
  17684
  18284
  11983
  12524
  5129
  5206
  572
  554
  67.76 %
  68.50 %
  29.00 %
  28.47 %
  3.23 %
  3.03 %
Yahoo Mail
  18370
  18585
  13032
  13433
  4755
  4638
  583
  514
  70.94 %
  72.28 %
  25.88 %
  24.96 %
  3.17 %
  2.77 %
AOL Mail
  18520
  18293
  13148
  13194
  4803
  4580
  569
  519
  70.99 %
  72.13 %
  25.93 %
  25.04 %
  3.07 %
  2.84 %
Mail.com
  18514
  17814
  13272
  13047
  4654
  4287
  588
  480
  71.69 %
  73.24 %
  25.14 %
  24.07 %
  3.18 %
  2.69 %
Yandex Mail
  18231
  17547
  12639
  12345
  4987
  4697
  605
  505
  69.33 %
  70.35 %
  27.35 %
  26.77 %
  3.32 %
  2.88 %
GMX Mail
  18156
  17832
  12782
  12747
  4839
  4642
  535
  443
  70.40 %
  71.48 %
  26.65 %
  26.03 %
  2.95 %
  2.48 %
Zoho Mail
  18608
  17898
  13416
  13186
  4654
  4252
  538
  460
  72.10 %
  73.67 %
  25.01 %
  23.76 %
  2.89 %
  2.57 %
ProtonMail
  17706
  18442
  12719
  13403
  4464
  4605
  523
  434
  71.83 %
  72.68 %
  25.21 %
  24.97 %
  2.95 %
  2.35 %
Custom Mail
  17761
  17885
  13241
  13440
  4012
  4003
  508
  442
  74.55 %
  75.15 %
  22.59 %
  22.38 %
  2.86 %
  2.47 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.