MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.522 393.150	298.269 302.866	79.869 76.964	14.384 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.99 % 77.04 %	20.35 % 19.58 %	3.66 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30348 29688	23958 23784	5394 5024	996 880	78.94 % 80.11 %	17.77 % 16.92 %	3.28 % 2.96 %
Elektronics	30284 30694	23270 23911	5960 5854	1054 929	76.84 % 77.90 %	19.68 % 19.07 %	3.48 % 3.03 %
Entertainment	29867 30167	22576 23222	6135 5902	1156 1043	75.59 % 76.98 %	20.54 % 19.56 %	3.87 % 3.46 %
Cosmetics & Beauty	30216 30530	22908 23551	6193 6004	1115 975	75.81 % 77.14 %	20.50 % 19.67 %	3.69 % 3.19 %
Food & Drink	30367 30519	24023 24459	5364 5133	980 927	79.11 % 80.14 %	17.66 % 16.82 %	3.23 % 3.04 %
Home & Garden	30572 30222	24143 24200	5449 5111	980 911	78.97 % 80.07 %	17.82 % 16.91 %	3.21 % 3.01 %
Finance	30139 30341	21917 22294	7003 6899	1219 1148	72.72 % 73.48 %	23.24 % 22.74 %	4.04 % 3.78 %
Health	30365 29945	22322 22376	6894 6489	1149 1080	73.51 % 74.72 %	22.70 % 21.67 %	3.78 % 3.61 %
Pets	29446 30312	23083 23940	5326 5353	1037 1019	78.39 % 78.98 %	18.09 % 17.66 %	3.52 % 3.36 %
Sport & Fitness	29599 29754	22242 22668	6216 6059	1141 1027	75.14 % 76.18 %	21.00 % 20.36 %	3.85 % 3.45 %
Job & Career	29976 30434	22223 22773	6512 6473	1241 1188	74.14 % 74.83 %	21.72 % 21.27 %	4.14 % 3.90 %
Dating	31155 30388	22021 21850	7861 7353	1273 1185	70.68 % 71.90 %	25.23 % 24.20 %	4.09 % 3.90 %
Other	30188 30156	23583 23838	5562 5310	1043 1008	78.12 % 79.05 %	18.42 % 17.61 %	3.46 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39349 39832	28577 29370	9163 8994	1609 1468	72.62 % 73.73 %	23.29 % 22.58 %	4.09 % 3.69 %
Outlook Mail	38915 39308	28632 29211	8728 8600	1555 1497	73.58 % 74.31 %	22.43 % 21.88 %	4.00 % 3.81 %
Yahoo Mail	39303 39728	29752 30512	8068 7852	1483 1364	75.70 % 76.80 %	20.53 % 19.76 %	3.77 % 3.43 %
AOL Mail	39551 39483	29911 30274	8161 7780	1479 1429	75.63 % 76.68 %	20.63 % 19.70 %	3.74 % 3.62 %
Mail.com	39448 39166	30226 30496	7774 7320	1448 1350	76.62 % 77.86 %	19.71 % 18.69 %	3.67 % 3.45 %
Yandex Mail	39389 38650	29314 29125	8571 8096	1504 1429	74.42 % 75.36 %	21.76 % 20.95 %	3.82 % 3.70 %
GMX Mail	39248 39013	30119 30376	7772 7420	1357 1217	76.74 % 77.86 %	19.80 % 19.02 %	3.46 % 3.12 %
Zoho Mail	39510 38996	30609 30789	7570 7018	1331 1189	77.47 % 78.95 %	19.16 % 18.00 %	3.37 % 3.05 %
ProtonMail	38705 39917	30162 31451	7223 7261	1320 1205	77.93 % 78.79 %	18.66 % 18.19 %	3.41 % 3.02 %
Custom Mail	39104 39057	30967 31262	6839 6623	1298 1172	79.19 % 80.04 %	17.49 % 16.96 %	3.32 % 3.00 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.