MailChimp and Mailify Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.617 249.403	183.063 185.480	58.166 56.376	8.388 7.547

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.34 % 74.37 %	23.30 % 22.60 %	3.36 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19344 18598	14804 14474	3935 3633	605 491	76.53 % 77.83 %	20.34 % 19.53 %	3.13 % 2.64 %
Elektronics	19242 19502	14234 14595	4389 4372	619 535	73.97 % 74.84 %	22.81 % 22.42 %	3.22 % 2.74 %
Entertainment	18999 18914	13867 14060	4466 4283	666 571	72.99 % 74.34 %	23.51 % 22.64 %	3.51 % 3.02 %
Cosmetics & Beauty	19276 19538	14095 14513	4516 4434	665 591	73.12 % 74.28 %	23.43 % 22.69 %	3.45 % 3.02 %
Food & Drink	19191 19433	14722 15151	3879 3755	590 527	76.71 % 77.97 %	20.21 % 19.32 %	3.07 % 2.71 %
Home & Garden	19521 19375	14951 15074	3997 3771	573 530	76.59 % 77.80 %	20.48 % 19.46 %	2.94 % 2.74 %
Finance	19058 19245	13242 13531	5097 5066	719 648	69.48 % 70.31 %	26.74 % 26.32 %	3.77 % 3.37 %
Health	19412 18913	13651 13527	5114 4786	647 600	70.32 % 71.52 %	26.34 % 25.31 %	3.33 % 3.17 %
Pets	18600 19295	14220 14813	3787 3875	593 607	76.45 % 76.77 %	20.36 % 20.08 %	3.19 % 3.15 %
Sport & Fitness	18792 18917	13673 13949	4461 4386	658 582	72.76 % 73.74 %	23.74 % 23.19 %	3.50 % 3.08 %
Job & Career	19010 19298	13695 14016	4616 4643	699 639	72.04 % 72.63 %	24.28 % 24.06 %	3.68 % 3.31 %
Dating	20030 19361	13370 13175	5933 5547	727 639	66.75 % 68.05 %	29.62 % 28.65 %	3.63 % 3.30 %
Other	19142 19014	14539 14602	3976 3825	627 587	75.95 % 76.80 %	20.77 % 20.12 %	3.28 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25050 25371	17390 17892	6729 6666	931 813	69.42 % 70.52 %	26.86 % 26.27 %	3.72 % 3.20 %
Outlook Mail	24353 25064	17242 17899	6251 6317	860 848	70.80 % 71.41 %	25.67 % 25.20 %	3.53 % 3.38 %
Yahoo Mail	25136 25431	18423 18966	5834 5683	879 782	73.29 % 74.58 %	23.21 % 22.35 %	3.50 % 3.07 %
AOL Mail	25225 25147	18499 18706	5877 5629	849 812	73.34 % 74.39 %	23.30 % 22.38 %	3.37 % 3.23 %
Mail.com	25262 24694	18731 18665	5662 5273	869 756	74.15 % 75.59 %	22.41 % 21.35 %	3.44 % 3.06 %
Yandex Mail	25029 24330	17995 17743	6144 5794	890 793	71.90 % 72.93 %	24.55 % 23.81 %	3.56 % 3.26 %
GMX Mail	25000 24806	18408 18540	5784 5569	808 697	73.63 % 74.74 %	23.14 % 22.45 %	3.23 % 2.81 %
Zoho Mail	25374 24575	18985 18749	5601 5132	788 694	74.82 % 76.29 %	22.07 % 20.88 %	3.11 % 2.82 %
ProtonMail	24538 25215	18412 19096	5364 5449	762 670	75.03 % 75.73 %	21.86 % 21.61 %	3.11 % 2.66 %
Custom Mail	24650 24770	18978 19224	4920 4864	752 682	76.99 % 77.61 %	19.96 % 19.64 %	3.05 % 2.75 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.