HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.716 393.150	308.766 302.866	73.930 76.964	12.020 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.22 % 77.04 %	18.73 % 19.58 %	3.05 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30437 29688	24789 23784	4842 5024	806 880	81.44 % 80.11 %	15.91 % 16.92 %	2.65 % 2.96 %
Elektronics	30600 30694	24142 23911	5594 5854	864 929	78.90 % 77.90 %	18.28 % 19.07 %	2.82 % 3.03 %
Entertainment	30382 30167	23671 23222	5716 5902	995 1043	77.91 % 76.98 %	18.81 % 19.56 %	3.27 % 3.46 %
Cosmetics & Beauty	30593 30530	23874 23551	5778 6004	941 975	78.04 % 77.14 %	18.89 % 19.67 %	3.08 % 3.19 %
Food & Drink	30177 30519	24512 24459	4812 5133	853 927	81.23 % 80.14 %	15.95 % 16.82 %	2.83 % 3.04 %
Home & Garden	30431 30222	24773 24200	4830 5111	828 911	81.41 % 80.07 %	15.87 % 16.91 %	2.72 % 3.01 %
Finance	30446 30341	22796 22294	6638 6899	1012 1148	74.87 % 73.48 %	21.80 % 22.74 %	3.32 % 3.78 %
Health	30017 29945	22770 22376	6283 6489	964 1080	75.86 % 74.72 %	20.93 % 21.67 %	3.21 % 3.61 %
Pets	30504 30312	24465 23940	5158 5353	881 1019	80.20 % 78.98 %	16.91 % 17.66 %	2.89 % 3.36 %
Sport & Fitness	30425 29754	23475 22668	5981 6059	969 1027	77.16 % 76.18 %	19.66 % 20.36 %	3.18 % 3.45 %
Job & Career	29991 30434	22914 22773	6031 6473	1046 1188	76.40 % 74.83 %	20.11 % 21.27 %	3.49 % 3.90 %
Dating	30449 30388	22239 21850	7199 7353	1011 1185	73.04 % 71.90 %	23.64 % 24.20 %	3.32 % 3.90 %
Other	30264 30156	24346 23838	5068 5310	850 1008	80.45 % 79.05 %	16.75 % 17.61 %	2.81 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39838 39832	29763 29370	8723 8994	1352 1468	74.71 % 73.73 %	21.90 % 22.58 %	3.39 % 3.69 %
Outlook Mail	39814 39308	29984 29211	8448 8600	1382 1497	75.31 % 74.31 %	21.22 % 21.88 %	3.47 % 3.81 %
Yahoo Mail	39525 39728	30843 30512	7443 7852	1239 1364	78.03 % 76.80 %	18.83 % 19.76 %	3.13 % 3.43 %
AOL Mail	39100 39483	30554 30274	7359 7780	1187 1429	78.14 % 76.68 %	18.82 % 19.70 %	3.04 % 3.62 %
Mail.com	39494 39166	31284 30496	7037 7320	1173 1350	79.21 % 77.86 %	17.82 % 18.69 %	2.97 % 3.45 %
Yandex Mail	39830 38650	30454 29125	8056 8096	1320 1429	76.46 % 75.36 %	20.23 % 20.95 %	3.31 % 3.70 %
GMX Mail	39741 39013	31271 30376	7334 7420	1136 1217	78.69 % 77.86 %	18.45 % 19.02 %	2.86 % 3.12 %
Zoho Mail	39026 38996	31272 30789	6635 7018	1119 1189	80.13 % 78.95 %	17.00 % 18.00 %	2.87 % 3.05 %
ProtonMail	39245 39917	31550 31451	6655 7261	1040 1205	80.39 % 78.79 %	16.96 % 18.19 %	2.65 % 3.02 %
Custom Mail	39103 39057	31791 31262	6240 6623	1072 1172	81.30 % 80.04 %	15.96 % 16.96 %	2.74 % 3.00 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.