HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.301 249.403	189.268 185.480	55.071 56.376	6.962 7.547

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.32 % 74.37 %	21.91 % 22.60 %	2.77 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19349 18598	15274 14474	3596 3633	479 491	78.94 % 77.83 %	18.58 % 19.53 %	2.48 % 2.64 %
Elektronics	19503 19502	14786 14595	4224 4372	493 535	75.81 % 74.84 %	21.66 % 22.42 %	2.53 % 2.74 %
Entertainment	19311 18914	14472 14060	4252 4283	587 571	74.94 % 74.34 %	22.02 % 22.64 %	3.04 % 3.02 %
Cosmetics & Beauty	19496 19538	14654 14513	4310 4434	532 591	75.16 % 74.28 %	22.11 % 22.69 %	2.73 % 3.02 %
Food & Drink	19224 19433	15146 15151	3575 3755	503 527	78.79 % 77.97 %	18.60 % 19.32 %	2.62 % 2.71 %
Home & Garden	19438 19375	15325 15074	3606 3771	507 530	78.84 % 77.80 %	18.55 % 19.46 %	2.61 % 2.74 %
Finance	19282 19245	13790 13531	4940 5066	552 648	71.52 % 70.31 %	25.62 % 26.32 %	2.86 % 3.37 %
Health	18920 18913	13673 13527	4708 4786	539 600	72.27 % 71.52 %	24.88 % 25.31 %	2.85 % 3.17 %
Pets	19513 19295	15207 14813	3819 3875	487 607	77.93 % 76.77 %	19.57 % 20.08 %	2.50 % 3.15 %
Sport & Fitness	19389 18917	14385 13949	4416 4386	588 582	74.19 % 73.74 %	22.78 % 23.19 %	3.03 % 3.08 %
Job & Career	19070 19298	14097 14016	4374 4643	599 639	73.92 % 72.63 %	22.94 % 24.06 %	3.14 % 3.31 %
Dating	19524 19361	13396 13175	5529 5547	599 639	68.61 % 68.05 %	28.32 % 28.65 %	3.07 % 3.30 %
Other	19282 19014	15063 14602	3722 3825	497 587	78.12 % 76.80 %	19.30 % 20.12 %	2.58 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25502 25371	18180 17892	6566 6666	756 813	71.29 % 70.52 %	25.75 % 26.27 %	2.96 % 3.20 %
Outlook Mail	25710 25064	18566 17899	6354 6317	790 848	72.21 % 71.41 %	24.71 % 25.20 %	3.07 % 3.38 %
Yahoo Mail	25164 25431	18978 18966	5466 5683	720 782	75.42 % 74.58 %	21.72 % 22.35 %	2.86 % 3.07 %
AOL Mail	24907 25147	18842 18706	5386 5629	679 812	75.65 % 74.39 %	21.62 % 22.38 %	2.73 % 3.23 %
Mail.com	24905 24694	19090 18665	5150 5273	665 756	76.65 % 75.59 %	20.68 % 21.35 %	2.67 % 3.06 %
Yandex Mail	25360 24330	18713 17743	5886 5794	761 793	73.79 % 72.93 %	23.21 % 23.81 %	3.00 % 3.26 %
GMX Mail	25311 24806	19014 18540	5631 5569	666 697	75.12 % 74.74 %	22.25 % 22.45 %	2.63 % 2.81 %
Zoho Mail	24851 24575	19239 18749	4958 5132	654 694	77.42 % 76.29 %	19.95 % 20.88 %	2.63 % 2.82 %
ProtonMail	24796 25215	19124 19096	5039 5449	633 670	77.13 % 75.73 %	20.32 % 21.61 %	2.55 % 2.66 %
Custom Mail	24795 24770	19522 19224	4635 4864	638 682	78.73 % 77.61 %	18.69 % 19.64 %	2.57 % 2.75 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.