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HubSpot and Mailify Email Deliverability Comparison

  HubSpot
  Mailify

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.189
  112.931
  75.132
  74.183
  37.023
  36.659
  2.034
  2.089

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox Rate Spam Rate Lost Rate
  65.80 %
  65.69 %
  32.42 %
  32.46 %
  1.78 %
  1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8745
  8481
  6188
  5968
  2403
  2362
  154
  151
  70.76 %
  70.37 %
  27.48 %
  27.85 %
  1.76 %
  1.78 %
Elektronics
  8999
  8867
  5893
  5769
  2942
  2931
  164
  167
  65.49 %
  65.06 %
  32.69 %
  33.06 %
  1.82 %
  1.88 %
Entertainment
  8729
  8486
  5712
  5557
  2859
  2772
  158
  157
  65.44 %
  65.48 %
  32.75 %
  32.67 %
  1.81 %
  1.85 %
Cosmetics & Beauty
  8718
  8881
  5687
  5825
  2874
  2884
  157
  172
  65.23 %
  65.59 %
  32.97 %
  32.47 %
  1.80 %
  1.94 %
Food & Drink
  8595
  8647
  6044
  6077
  2393
  2420
  158
  150
  70.32 %
  70.28 %
  27.84 %
  27.99 %
  1.84 %
  1.73 %
Home & Garden
  8780
  8841
  6216
  6215
  2408
  2457
  156
  169
  70.80 %
  70.30 %
  27.43 %
  27.79 %
  1.78 %
  1.91 %
Finance
  8799
  8791
  5315
  5287
  3333
  3335
  151
  169
  60.40 %
  60.14 %
  37.88 %
  37.94 %
  1.72 %
  1.92 %
Health
  8434
  8421
  5067
  5110
  3217
  3159
  150
  152
  60.08 %
  60.68 %
  38.14 %
  37.51 %
  1.78 %
  1.81 %
Pets
  9118
  8849
  6412
  6223
  2544
  2460
  162
  166
  70.32 %
  70.32 %
  27.90 %
  27.80 %
  1.78 %
  1.88 %
Sport & Fitness
  8744
  8431
  5698
  5521
  2889
  2760
  157
  150
  65.16 %
  65.48 %
  33.04 %
  32.74 %
  1.80 %
  1.78 %
Job & Career
  8513
  8786
  5591
  5731
  2773
  2896
  149
  159
  65.68 %
  65.23 %
  32.57 %
  32.96 %
  1.75 %
  1.81 %
Dating
  9176
  8878
  5070
  4892
  3948
  3813
  158
  173
  55.25 %
  55.10 %
  43.03 %
  42.95 %
  1.72 %
  1.95 %
Other
  8839
  8572
  6239
  6008
  2440
  2410
  160
  154
  70.58 %
  70.09 %
  27.60 %
  28.11 %
  1.81 %
  1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11734
  11727
  7020
  7047
  4506
  4467
  208
  213
  59.83 %
  60.09 %
  38.40 %
  38.09 %
  1.77 %
  1.82 %
Outlook Mail
  11765
  11353
  7286
  7047
  4269
  4087
  210
  219
  61.93 %
  62.07 %
  36.29 %
  36.00 %
  1.78 %
  1.93 %
Yahoo Mail
  11460
  11638
  7696
  7821
  3559
  3591
  205
  226
  67.16 %
  67.20 %
  31.06 %
  30.86 %
  1.79 %
  1.94 %
AOL Mail
  11373
  11414
  7651
  7652
  3518
  3550
  204
  212
  67.27 %
  67.04 %
  30.93 %
  31.10 %
  1.79 %
  1.86 %
Mail.com
  11314
  10996
  7719
  7474
  3395
  3324
  200
  198
  68.23 %
  67.97 %
  30.01 %
  30.23 %
  1.77 %
  1.80 %
Yandex Mail
  11569
  10783
  7528
  6991
  3834
  3595
  207
  197
  65.07 %
  64.83 %
  33.14 %
  33.34 %
  1.79 %
  1.83 %
GMX Mail
  11697
  11036
  7474
  7087
  4015
  3748
  208
  201
  63.90 %
  64.22 %
  34.33 %
  33.96 %
  1.78 %
  1.82 %
Zoho Mail
  11159
  11173
  7630
  7600
  3328
  3366
  201
  207
  68.38 %
  68.02 %
  29.82 %
  30.13 %
  1.80 %
  1.85 %
ProtonMail
  10961
  11627
  7271
  7659
  3497
  3757
  193
  211
  66.34 %
  65.87 %
  31.90 %
  32.31 %
  1.76 %
  1.81 %
Custom Mail
  11157
  11184
  7857
  7805
  3102
  3174
  198
  205
  70.42 %
  69.79 %
  27.80 %
  28.38 %
  1.77 %
  1.83 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.