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HubSpot and Mailify Email Deliverability Comparison

  HubSpot
  Mailify

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.557
  188.119
  137.747
  135.447
  47.071
  47.534
  4.739
  5.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.67 %
  72.00 %
  24.83 %
  25.27 %
  2.50 %
  2.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14595
  14050
  11188
  10639
  3070
  3066
  337
  345
  76.66 %
  75.72 %
  21.03 %
  21.82 %
  2.31 %
  2.46 %
Elektronics
  14754
  14744
  10765
  10649
  3648
  3727
  341
  368
  72.96 %
  72.23 %
  24.73 %
  25.28 %
  2.31 %
  2.50 %
Entertainment
  14463
  14232
  10438
  10232
  3625
  3608
  400
  392
  72.17 %
  71.89 %
  25.06 %
  25.35 %
  2.77 %
  2.75 %
Cosmetics & Beauty
  14674
  14793
  10628
  10642
  3680
  3748
  366
  403
  72.43 %
  71.94 %
  25.08 %
  25.34 %
  2.49 %
  2.72 %
Food & Drink
  14408
  14534
  11001
  11039
  3047
  3147
  360
  348
  76.35 %
  75.95 %
  21.15 %
  21.65 %
  2.50 %
  2.39 %
Home & Garden
  14626
  14630
  11204
  11084
  3080
  3176
  342
  370
  76.60 %
  75.76 %
  21.06 %
  21.71 %
  2.34 %
  2.53 %
Finance
  14618
  14459
  10014
  9751
  4227
  4274
  377
  434
  68.50 %
  67.44 %
  28.92 %
  29.56 %
  2.58 %
  3.00 %
Health
  14188
  14231
  9787
  9747
  4049
  4062
  352
  422
  68.98 %
  68.49 %
  28.54 %
  28.54 %
  2.48 %
  2.97 %
Pets
  14869
  14612
  11270
  10967
  3260
  3234
  339
  411
  75.80 %
  75.05 %
  21.92 %
  22.13 %
  2.28 %
  2.81 %
Sport & Fitness
  14583
  14235
  10457
  10165
  3736
  3665
  390
  405
  71.71 %
  71.41 %
  25.62 %
  25.75 %
  2.67 %
  2.85 %
Job & Career
  14382
  14652
  10295
  10361
  3677
  3872
  410
  419
  71.58 %
  70.71 %
  25.57 %
  26.43 %
  2.85 %
  2.86 %
Dating
  14773
  14538
  9569
  9364
  4814
  4751
  390
  423
  64.77 %
  64.41 %
  32.59 %
  32.68 %
  2.64 %
  2.91 %
Other
  14624
  14409
  11131
  10807
  3158
  3204
  335
  398
  76.11 %
  75.00 %
  21.59 %
  22.24 %
  2.29 %
  2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19273
  19337
  13117
  13100
  5651
  5696
  505
  541
  68.06 %
  67.75 %
  29.32 %
  29.46 %
  2.62 %
  2.80 %
Outlook Mail
  19408
  18978
  13466
  13066
  5424
  5325
  518
  587
  69.38 %
  68.85 %
  27.95 %
  28.06 %
  2.67 %
  3.09 %
Yahoo Mail
  18999
  19292
  13856
  13992
  4624
  4748
  519
  552
  72.93 %
  72.53 %
  24.34 %
  24.61 %
  2.73 %
  2.86 %
AOL Mail
  18810
  18975
  13804
  13741
  4555
  4687
  451
  547
  73.39 %
  72.42 %
  24.22 %
  24.70 %
  2.40 %
  2.88 %
Mail.com
  18893
  18513
  14061
  13616
  4386
  4392
  446
  505
  74.42 %
  73.55 %
  23.21 %
  23.72 %
  2.36 %
  2.73 %
Yandex Mail
  19169
  18234
  13688
  12879
  4977
  4814
  504
  541
  71.41 %
  70.63 %
  25.96 %
  26.40 %
  2.63 %
  2.97 %
GMX Mail
  19111
  18511
  13749
  13309
  4906
  4741
  456
  461
  71.94 %
  71.90 %
  25.67 %
  25.61 %
  2.39 %
  2.49 %
Zoho Mail
  18646
  18574
  13947
  13745
  4236
  4345
  463
  484
  74.80 %
  74.00 %
  22.72 %
  23.39 %
  2.48 %
  2.61 %
ProtonMail
  18610
  19138
  13820
  13986
  4361
  4693
  429
  459
  74.26 %
  73.08 %
  23.43 %
  24.52 %
  2.31 %
  2.40 %
Custom Mail
  18638
  18567
  14239
  14013
  3951
  4093
  448
  461
  76.40 %
  75.47 %
  21.20 %
  22.04 %
  2.40 %
  2.48 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.