HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.157 379.637	297.472 291.740	72.168 75.099	11.517 12.798

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.04 % 76.85 %	18.93 % 19.78 %	3.02 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29389 28678	23890 22932	4726 4903	773 843	81.29 % 79.96 %	16.08 % 17.10 %	2.63 % 2.94 %
Elektronics	29524 29652	23234 23036	5463 5724	827 892	78.70 % 77.69 %	18.50 % 19.30 %	2.80 % 3.01 %
Entertainment	29312 29081	22776 22339	5579 5743	957 999	77.70 % 76.82 %	19.03 % 19.75 %	3.26 % 3.44 %
Cosmetics & Beauty	29601 29469	23047 22670	5649 5860	905 939	77.86 % 76.93 %	19.08 % 19.89 %	3.06 % 3.19 %
Food & Drink	29154 29434	23632 23539	4700 5004	822 891	81.06 % 79.97 %	16.12 % 17.00 %	2.82 % 3.03 %
Home & Garden	29446 29194	23925 23321	4723 4990	798 883	81.25 % 79.88 %	16.04 % 17.09 %	2.71 % 3.02 %
Finance	29357 29306	21922 21465	6474 6732	961 1109	74.67 % 73.24 %	22.05 % 22.97 %	3.27 % 3.78 %
Health	28983 28923	21927 21545	6136 6338	920 1040	75.65 % 74.49 %	21.17 % 21.91 %	3.17 % 3.60 %
Pets	29437 29308	23569 23098	5028 5223	840 987	80.07 % 78.81 %	17.08 % 17.82 %	2.85 % 3.37 %
Sport & Fitness	29360 28739	22602 21849	5830 5907	928 983	76.98 % 76.03 %	19.86 % 20.55 %	3.16 % 3.42 %
Job & Career	28973 29337	22089 21895	5878 6300	1006 1142	76.24 % 74.63 %	20.29 % 21.47 %	3.47 % 3.89 %
Dating	29420 29392	21408 21068	7044 7197	968 1127	72.77 % 71.68 %	23.94 % 24.49 %	3.29 % 3.83 %
Other	29201 29124	23451 22983	4938 5178	812 963	80.31 % 78.91 %	16.91 % 17.78 %	2.78 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38475 38425	28660 28235	8518 8774	1297 1416	74.49 % 73.48 %	22.14 % 22.83 %	3.37 % 3.69 %
Outlook Mail	38467 37879	28892 28061	8249 8381	1326 1437	75.11 % 74.08 %	21.44 % 22.13 %	3.45 % 3.79 %
Yahoo Mail	38151 38379	29715 29421	7255 7655	1181 1303	77.89 % 76.66 %	19.02 % 19.95 %	3.10 % 3.40 %
AOL Mail	37821 38132	29494 29176	7186 7583	1141 1373	77.98 % 76.51 %	19.00 % 19.89 %	3.02 % 3.60 %
Mail.com	38149 37760	30163 29332	6864 7128	1122 1300	79.07 % 77.68 %	17.99 % 18.88 %	2.94 % 3.44 %
Yandex Mail	38429 37382	29317 28118	7849 7897	1263 1367	76.29 % 75.22 %	20.42 % 21.13 %	3.29 % 3.66 %
GMX Mail	38345 37682	30090 29258	7172 7251	1083 1173	78.47 % 77.64 %	18.70 % 19.24 %	2.82 % 3.11 %
Zoho Mail	37714 37714	30159 29706	6482 6859	1073 1149	79.97 % 78.77 %	17.19 % 18.19 %	2.85 % 3.05 %
ProtonMail	37883 38557	30388 30298	6503 7103	992 1156	80.22 % 78.58 %	17.17 % 18.42 %	2.62 % 3.00 %
Custom Mail	37723 37727	30594 30135	6090 6468	1039 1124	81.10 % 79.88 %	16.14 % 17.14 %	2.75 % 2.98 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.