HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
278.609 276.797	212.000 207.974	58.700 60.200	7.909 8.623

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.09 % 75.14 %	21.07 % 21.75 %	2.84 % 3.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21378 20776	17008 16306	3828 3895	542 575	79.56 % 78.48 %	17.91 % 18.75 %	2.54 % 2.77 %
Elektronics	21641 21661	16591 16405	4493 4646	557 610	76.66 % 75.74 %	20.76 % 21.45 %	2.57 % 2.82 %
Entertainment	21505 21037	16304 15811	4541 4580	660 646	75.81 % 75.16 %	21.12 % 21.77 %	3.07 % 3.07 %
Cosmetics & Beauty	21650 21688	16448 16285	4598 4737	604 666	75.97 % 75.09 %	21.24 % 21.84 %	2.79 % 3.07 %
Food & Drink	21270 21645	16903 17011	3807 4026	560 608	79.47 % 78.59 %	17.90 % 18.60 %	2.63 % 2.81 %
Home & Garden	21575 21473	17159 16844	3850 4023	566 606	79.53 % 78.44 %	17.84 % 18.74 %	2.62 % 2.82 %
Finance	21385 21353	15474 15201	5262 5405	649 747	72.36 % 71.19 %	24.61 % 25.31 %	3.03 % 3.50 %
Health	21052 20993	15417 15206	5015 5099	620 688	73.23 % 72.43 %	23.82 % 24.29 %	2.95 % 3.28 %
Pets	21622 21346	16983 16524	4076 4143	563 679	78.55 % 77.41 %	18.85 % 19.41 %	2.60 % 3.18 %
Sport & Fitness	21413 20932	16048 15582	4708 4691	657 659	74.95 % 74.44 %	21.99 % 22.41 %	3.07 % 3.15 %
Job & Career	21167 21453	15781 15725	4699 4990	687 738	74.55 % 73.30 %	22.20 % 23.26 %	3.25 % 3.44 %
Dating	21587 21342	15062 14741	5847 5867	678 734	69.77 % 69.07 %	27.09 % 27.49 %	3.14 % 3.44 %
Other	21364 21098	16822 16333	3976 4098	566 667	78.74 % 77.41 %	18.61 % 19.42 %	2.65 % 3.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28161 28195	20323 20163	6959 7113	879 919	72.17 % 71.51 %	24.71 % 25.23 %	3.12 % 3.26 %
Outlook Mail	28385 27750	20725 20046	6756 6737	904 967	73.01 % 72.24 %	23.80 % 24.28 %	3.18 % 3.48 %
Yahoo Mail	27837 28102	21174 21128	5838 6077	825 897	76.06 % 75.18 %	20.97 % 21.62 %	2.96 % 3.19 %
AOL Mail	27631 27808	21100 20872	5773 6013	758 923	76.36 % 75.06 %	20.89 % 21.62 %	2.74 % 3.32 %
Mail.com	27686 27420	21419 20898	5514 5651	753 871	77.36 % 76.21 %	19.92 % 20.61 %	2.72 % 3.18 %
Yandex Mail	28148 27098	20969 19967	6307 6226	872 905	74.50 % 73.68 %	22.41 % 22.98 %	3.10 % 3.34 %
GMX Mail	28159 27540	21437 20829	5972 5914	750 797	76.13 % 75.63 %	21.21 % 21.47 %	2.66 % 2.89 %
Zoho Mail	27481 27292	21470 21009	5274 5485	737 798	78.13 % 76.98 %	19.19 % 20.10 %	2.68 % 2.92 %
ProtonMail	27554 28127	21486 21553	5358 5799	710 775	77.98 % 76.63 %	19.45 % 20.62 %	2.58 % 2.76 %
Custom Mail	27567 27465	21897 21509	4949 5185	721 771	79.43 % 78.31 %	17.95 % 18.88 %	2.62 % 2.81 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.