HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
224.044 221.920	166.444 162.892	51.594 52.539	6.006 6.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.29 % 73.40 %	23.03 % 23.67 %	2.68 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17239 16632	13462 12790	3364 3402	413 440	78.09 % 76.90 %	19.51 % 20.45 %	2.40 % 2.65 %
Elektronics	17419 17378	13017 12815	3974 4097	428 466	74.73 % 73.74 %	22.81 % 23.58 %	2.46 % 2.68 %
Entertainment	17188 16801	12691 12330	3981 3987	516 484	73.84 % 73.39 %	23.16 % 23.73 %	3.00 % 2.88 %
Cosmetics & Beauty	17404 17385	12903 12752	4042 4129	459 504	74.14 % 73.35 %	23.22 % 23.75 %	2.64 % 2.90 %
Food & Drink	17063 17238	13279 13284	3344 3495	440 459	77.82 % 77.06 %	19.60 % 20.27 %	2.58 % 2.66 %
Home & Garden	17332 17278	13527 13290	3380 3519	425 469	78.05 % 76.92 %	19.50 % 20.37 %	2.45 % 2.71 %
Finance	17226 17061	12116 11799	4630 4712	480 550	70.34 % 69.16 %	26.88 % 27.62 %	2.79 % 3.22 %
Health	16801 16840	11935 11850	4415 4478	451 512	71.04 % 70.37 %	26.28 % 26.59 %	2.68 % 3.04 %
Pets	17434 17156	13439 13051	3574 3590	421 515	77.09 % 76.07 %	20.50 % 20.93 %	2.41 % 3.00 %
Sport & Fitness	17270 16813	12646 12240	4118 4072	506 501	73.23 % 72.80 %	23.84 % 24.22 %	2.93 % 2.98 %
Job & Career	17051 17197	12456 12355	4076 4305	519 537	73.05 % 71.84 %	23.90 % 25.03 %	3.04 % 3.12 %
Dating	17402 17189	11670 11450	5218 5194	514 545	67.06 % 66.61 %	29.99 % 30.22 %	2.95 % 3.17 %
Other	17215 16952	13303 12886	3478 3559	434 507	77.28 % 76.01 %	20.20 % 20.99 %	2.52 % 2.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22738 22691	15921 15746	6167 6245	650 700	70.02 % 69.39 %	27.12 % 27.52 %	2.86 % 3.08 %
Outlook Mail	22940 22375	16308 15764	5952 5893	680 718	71.09 % 70.45 %	25.95 % 26.34 %	2.96 % 3.21 %
Yahoo Mail	22473 22633	16731 16687	5104 5268	638 678	74.45 % 73.73 %	22.71 % 23.28 %	2.84 % 3.00 %
AOL Mail	22249 22367	16656 16462	5025 5221	568 684	74.86 % 73.60 %	22.59 % 23.34 %	2.55 % 3.06 %
Mail.com	22198 21994	16824 16438	4811 4899	563 657	75.79 % 74.74 %	21.67 % 22.27 %	2.54 % 2.99 %
Yandex Mail	22666 21567	16519 15522	5495 5360	652 685	72.88 % 71.97 %	24.24 % 24.85 %	2.88 % 3.18 %
GMX Mail	22624 21968	16720 16170	5323 5211	581 587	73.90 % 73.61 %	23.53 % 23.72 %	2.57 % 2.67 %
Zoho Mail	22104 21761	16877 16383	4648 4773	579 605	76.35 % 75.29 %	21.03 % 21.93 %	2.62 % 2.78 %
ProtonMail	21972 22520	16700 16817	4733 5128	539 575	76.01 % 74.68 %	21.54 % 22.77 %	2.45 % 2.55 %
Custom Mail	22080 22044	17188 16903	4336 4541	556 600	77.84 % 76.68 %	19.64 % 20.60 %	2.52 % 2.72 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.