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HubSpot and Mailify Email Deliverability Comparison

  HubSpot
  Mailify

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  224.044
  221.920
  166.444
  162.892
  51.594
  52.539
  6.006
  6.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.29 %
  73.40 %
  23.03 %
  23.67 %
  2.68 %
  2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17239
  16632
  13462
  12790
  3364
  3402
  413
  440
  78.09 %
  76.90 %
  19.51 %
  20.45 %
  2.40 %
  2.65 %
Elektronics
  17419
  17378
  13017
  12815
  3974
  4097
  428
  466
  74.73 %
  73.74 %
  22.81 %
  23.58 %
  2.46 %
  2.68 %
Entertainment
  17188
  16801
  12691
  12330
  3981
  3987
  516
  484
  73.84 %
  73.39 %
  23.16 %
  23.73 %
  3.00 %
  2.88 %
Cosmetics & Beauty
  17404
  17385
  12903
  12752
  4042
  4129
  459
  504
  74.14 %
  73.35 %
  23.22 %
  23.75 %
  2.64 %
  2.90 %
Food & Drink
  17063
  17238
  13279
  13284
  3344
  3495
  440
  459
  77.82 %
  77.06 %
  19.60 %
  20.27 %
  2.58 %
  2.66 %
Home & Garden
  17332
  17278
  13527
  13290
  3380
  3519
  425
  469
  78.05 %
  76.92 %
  19.50 %
  20.37 %
  2.45 %
  2.71 %
Finance
  17226
  17061
  12116
  11799
  4630
  4712
  480
  550
  70.34 %
  69.16 %
  26.88 %
  27.62 %
  2.79 %
  3.22 %
Health
  16801
  16840
  11935
  11850
  4415
  4478
  451
  512
  71.04 %
  70.37 %
  26.28 %
  26.59 %
  2.68 %
  3.04 %
Pets
  17434
  17156
  13439
  13051
  3574
  3590
  421
  515
  77.09 %
  76.07 %
  20.50 %
  20.93 %
  2.41 %
  3.00 %
Sport & Fitness
  17270
  16813
  12646
  12240
  4118
  4072
  506
  501
  73.23 %
  72.80 %
  23.84 %
  24.22 %
  2.93 %
  2.98 %
Job & Career
  17051
  17197
  12456
  12355
  4076
  4305
  519
  537
  73.05 %
  71.84 %
  23.90 %
  25.03 %
  3.04 %
  3.12 %
Dating
  17402
  17189
  11670
  11450
  5218
  5194
  514
  545
  67.06 %
  66.61 %
  29.99 %
  30.22 %
  2.95 %
  3.17 %
Other
  17215
  16952
  13303
  12886
  3478
  3559
  434
  507
  77.28 %
  76.01 %
  20.20 %
  20.99 %
  2.52 %
  2.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22738
  22691
  15921
  15746
  6167
  6245
  650
  700
  70.02 %
  69.39 %
  27.12 %
  27.52 %
  2.86 %
  3.08 %
Outlook Mail
  22940
  22375
  16308
  15764
  5952
  5893
  680
  718
  71.09 %
  70.45 %
  25.95 %
  26.34 %
  2.96 %
  3.21 %
Yahoo Mail
  22473
  22633
  16731
  16687
  5104
  5268
  638
  678
  74.45 %
  73.73 %
  22.71 %
  23.28 %
  2.84 %
  3.00 %
AOL Mail
  22249
  22367
  16656
  16462
  5025
  5221
  568
  684
  74.86 %
  73.60 %
  22.59 %
  23.34 %
  2.55 %
  3.06 %
Mail.com
  22198
  21994
  16824
  16438
  4811
  4899
  563
  657
  75.79 %
  74.74 %
  21.67 %
  22.27 %
  2.54 %
  2.99 %
Yandex Mail
  22666
  21567
  16519
  15522
  5495
  5360
  652
  685
  72.88 %
  71.97 %
  24.24 %
  24.85 %
  2.88 %
  3.18 %
GMX Mail
  22624
  21968
  16720
  16170
  5323
  5211
  581
  587
  73.90 %
  73.61 %
  23.53 %
  23.72 %
  2.57 %
  2.67 %
Zoho Mail
  22104
  21761
  16877
  16383
  4648
  4773
  579
  605
  76.35 %
  75.29 %
  21.03 %
  21.93 %
  2.62 %
  2.78 %
ProtonMail
  21972
  22520
  16700
  16817
  4733
  5128
  539
  575
  76.01 %
  74.68 %
  21.54 %
  22.77 %
  2.45 %
  2.55 %
Custom Mail
  22080
  22044
  17188
  16903
  4336
  4541
  556
  600
  77.84 %
  76.68 %
  19.64 %
  20.60 %
  2.52 %
  2.72 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.