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HubSpot and Mailify Email Deliverability Comparison

  HubSpot
  Mailify

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.301
  249.403
  189.268
  185.480
  55.071
  56.376
  6.962
  7.547

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.32 %
  74.37 %
  21.91 %
  22.60 %
  2.77 %
  3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19349
  18598
  15274
  14474
  3596
  3633
  479
  491
  78.94 %
  77.83 %
  18.58 %
  19.53 %
  2.48 %
  2.64 %
Elektronics
  19503
  19502
  14786
  14595
  4224
  4372
  493
  535
  75.81 %
  74.84 %
  21.66 %
  22.42 %
  2.53 %
  2.74 %
Entertainment
  19311
  18914
  14472
  14060
  4252
  4283
  587
  571
  74.94 %
  74.34 %
  22.02 %
  22.64 %
  3.04 %
  3.02 %
Cosmetics & Beauty
  19496
  19538
  14654
  14513
  4310
  4434
  532
  591
  75.16 %
  74.28 %
  22.11 %
  22.69 %
  2.73 %
  3.02 %
Food & Drink
  19224
  19433
  15146
  15151
  3575
  3755
  503
  527
  78.79 %
  77.97 %
  18.60 %
  19.32 %
  2.62 %
  2.71 %
Home & Garden
  19438
  19375
  15325
  15074
  3606
  3771
  507
  530
  78.84 %
  77.80 %
  18.55 %
  19.46 %
  2.61 %
  2.74 %
Finance
  19282
  19245
  13790
  13531
  4940
  5066
  552
  648
  71.52 %
  70.31 %
  25.62 %
  26.32 %
  2.86 %
  3.37 %
Health
  18920
  18913
  13673
  13527
  4708
  4786
  539
  600
  72.27 %
  71.52 %
  24.88 %
  25.31 %
  2.85 %
  3.17 %
Pets
  19513
  19295
  15207
  14813
  3819
  3875
  487
  607
  77.93 %
  76.77 %
  19.57 %
  20.08 %
  2.50 %
  3.15 %
Sport & Fitness
  19389
  18917
  14385
  13949
  4416
  4386
  588
  582
  74.19 %
  73.74 %
  22.78 %
  23.19 %
  3.03 %
  3.08 %
Job & Career
  19070
  19298
  14097
  14016
  4374
  4643
  599
  639
  73.92 %
  72.63 %
  22.94 %
  24.06 %
  3.14 %
  3.31 %
Dating
  19524
  19361
  13396
  13175
  5529
  5547
  599
  639
  68.61 %
  68.05 %
  28.32 %
  28.65 %
  3.07 %
  3.30 %
Other
  19282
  19014
  15063
  14602
  3722
  3825
  497
  587
  78.12 %
  76.80 %
  19.30 %
  20.12 %
  2.58 %
  3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25502
  25371
  18180
  17892
  6566
  6666
  756
  813
  71.29 %
  70.52 %
  25.75 %
  26.27 %
  2.96 %
  3.20 %
Outlook Mail
  25710
  25064
  18566
  17899
  6354
  6317
  790
  848
  72.21 %
  71.41 %
  24.71 %
  25.20 %
  3.07 %
  3.38 %
Yahoo Mail
  25164
  25431
  18978
  18966
  5466
  5683
  720
  782
  75.42 %
  74.58 %
  21.72 %
  22.35 %
  2.86 %
  3.07 %
AOL Mail
  24907
  25147
  18842
  18706
  5386
  5629
  679
  812
  75.65 %
  74.39 %
  21.62 %
  22.38 %
  2.73 %
  3.23 %
Mail.com
  24905
  24694
  19090
  18665
  5150
  5273
  665
  756
  76.65 %
  75.59 %
  20.68 %
  21.35 %
  2.67 %
  3.06 %
Yandex Mail
  25360
  24330
  18713
  17743
  5886
  5794
  761
  793
  73.79 %
  72.93 %
  23.21 %
  23.81 %
  3.00 %
  3.26 %
GMX Mail
  25311
  24806
  19014
  18540
  5631
  5569
  666
  697
  75.12 %
  74.74 %
  22.25 %
  22.45 %
  2.63 %
  2.81 %
Zoho Mail
  24851
  24575
  19239
  18749
  4958
  5132
  654
  694
  77.42 %
  76.29 %
  19.95 %
  20.88 %
  2.63 %
  2.82 %
ProtonMail
  24796
  25215
  19124
  19096
  5039
  5449
  633
  670
  77.13 %
  75.73 %
  20.32 %
  21.61 %
  2.55 %
  2.66 %
Custom Mail
  24795
  24770
  19522
  19224
  4635
  4864
  638
  682
  78.73 %
  77.61 %
  18.69 %
  19.64 %
  2.57 %
  2.75 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.