HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.423 393.150	316.083 302.866	75.022 76.964	12.318 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.35 % 77.04 %	18.60 % 19.58 %	3.05 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31130 29688	25382 23784	4916 5024	832 880	81.54 % 80.11 %	15.79 % 16.92 %	2.67 % 2.96 %
Elektronics	31248 30694	24699 23911	5667 5854	882 929	79.04 % 77.90 %	18.14 % 19.07 %	2.82 % 3.03 %
Entertainment	31042 30167	24223 23222	5801 5902	1018 1043	78.03 % 76.98 %	18.69 % 19.56 %	3.28 % 3.46 %
Cosmetics & Beauty	31281 30530	24453 23551	5865 6004	963 975	78.17 % 77.14 %	18.75 % 19.67 %	3.08 % 3.19 %
Food & Drink	30817 30519	25060 24459	4882 5133	875 927	81.32 % 80.14 %	15.84 % 16.82 %	2.84 % 3.04 %
Home & Garden	31121 30222	25376 24200	4902 5111	843 911	81.54 % 80.07 %	15.75 % 16.91 %	2.71 % 3.01 %
Finance	31122 30341	23346 22294	6738 6899	1038 1148	75.01 % 73.48 %	21.65 % 22.74 %	3.34 % 3.78 %
Health	30698 29945	23328 22376	6375 6489	995 1080	75.99 % 74.72 %	20.77 % 21.67 %	3.24 % 3.61 %
Pets	31152 30312	25021 23940	5234 5353	897 1019	80.32 % 78.98 %	16.80 % 17.66 %	2.88 % 3.36 %
Sport & Fitness	31046 29754	23992 22668	6062 6059	992 1027	77.28 % 76.18 %	19.53 % 20.36 %	3.20 % 3.45 %
Job & Career	30722 30434	23506 22773	6139 6473	1077 1188	76.51 % 74.83 %	19.98 % 21.27 %	3.51 % 3.90 %
Dating	31106 30388	22770 21850	7296 7353	1040 1185	73.20 % 71.90 %	23.46 % 24.20 %	3.34 % 3.90 %
Other	30938 30156	24927 23838	5145 5310	866 1008	80.57 % 79.05 %	16.63 % 17.61 %	2.80 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40476 39832	30261 29370	8833 8994	1382 1468	74.76 % 73.73 %	21.82 % 22.58 %	3.41 % 3.69 %
Outlook Mail	40491 39308	30539 29211	8543 8600	1409 1497	75.42 % 74.31 %	21.10 % 21.88 %	3.48 % 3.81 %
Yahoo Mail	40202 39728	31413 30512	7531 7852	1258 1364	78.14 % 76.80 %	18.73 % 19.76 %	3.13 % 3.43 %
AOL Mail	39757 39483	31106 30274	7444 7780	1207 1429	78.24 % 76.68 %	18.72 % 19.70 %	3.04 % 3.62 %
Mail.com	40160 39166	31850 30496	7115 7320	1195 1350	79.31 % 77.86 %	17.72 % 18.69 %	2.98 % 3.45 %
Yandex Mail	40450 38650	30967 29125	8140 8096	1343 1429	76.56 % 75.36 %	20.12 % 20.95 %	3.32 % 3.70 %
GMX Mail	40450 39013	31876 30376	7414 7420	1160 1217	78.80 % 77.86 %	18.33 % 19.02 %	2.87 % 3.12 %
Zoho Mail	39721 38996	31860 30789	6714 7018	1147 1189	80.21 % 78.95 %	16.90 % 18.00 %	2.89 % 3.05 %
ProtonMail	39914 39917	32131 31451	6726 7261	1057 1205	80.50 % 78.79 %	16.85 % 18.19 %	2.65 % 3.02 %
Custom Mail	39775 39057	32374 31262	6310 6623	1091 1172	81.39 % 80.04 %	15.86 % 16.96 %	2.74 % 3.00 %
iCloud Mail	635	502	100	33	79.06 % %	15.75 % %	5.20 % %
Tuta	689	596	77	16	86.50 % %	11.18 % %	2.32 % %
Juno.com	703	608	75	20	86.49 % %	10.67 % %	2.84 % %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.