HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
333.830 331.827	258.017 252.741	65.992 68.245	9.821 10.841

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.29 % 76.17 %	19.77 % 20.57 %	2.94 % 3.27 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25681 25038	20713 19862	4308 4451	660 725	80.65 % 79.33 %	16.78 % 17.78 %	2.57 % 2.90 %
Elektronics	25805 25976	20095 19975	5010 5237	700 764	77.87 % 76.90 %	19.41 % 20.16 %	2.71 % 2.94 %
Entertainment	25596 25308	19689 19289	5087 5201	820 818	76.92 % 76.22 %	19.87 % 20.55 %	3.20 % 3.23 %
Cosmetics & Beauty	25950 25825	20003 19683	5171 5338	776 804	77.08 % 76.22 %	19.93 % 20.67 %	2.99 % 3.11 %
Food & Drink	25557 25758	20561 20456	4298 4549	698 753	80.45 % 79.42 %	16.82 % 17.66 %	2.73 % 2.92 %
Home & Garden	25758 25643	20757 20346	4314 4549	687 748	80.58 % 79.34 %	16.75 % 17.74 %	2.67 % 2.92 %
Finance	25718 25586	18975 18533	5925 6113	818 940	73.78 % 72.43 %	23.04 % 23.89 %	3.18 % 3.67 %
Health	25308 25241	18907 18590	5620 5770	781 881	74.71 % 73.65 %	22.21 % 22.86 %	3.09 % 3.49 %
Pets	25853 25654	20539 20069	4597 4736	717 849	79.45 % 78.23 %	17.78 % 18.46 %	2.77 % 3.31 %
Sport & Fitness	25767 25142	19634 18965	5323 5350	810 827	76.20 % 75.43 %	20.66 % 21.28 %	3.14 % 3.29 %
Job & Career	25432 25622	19256 18988	5347 5687	829 947	75.72 % 74.11 %	21.02 % 22.20 %	3.26 % 3.70 %
Dating	25809 25673	18479 18130	6496 6587	834 956	71.60 % 70.62 %	25.17 % 25.66 %	3.23 % 3.72 %
Other	25596 25361	20409 19855	4496 4677	691 829	79.74 % 78.29 %	17.57 % 18.44 %	2.70 % 3.27 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33635 33608	24744 24457	7789 7999	1102 1152	73.57 % 72.77 %	23.16 % 23.80 %	3.28 % 3.43 %
Outlook Mail	33809 33152	25123 24289	7564 7622	1122 1241	74.31 % 73.27 %	22.37 % 22.99 %	3.32 % 3.74 %
Yahoo Mail	33437 33586	25810 25555	6613 6929	1014 1102	77.19 % 76.09 %	19.78 % 20.63 %	3.03 % 3.28 %
AOL Mail	33189 33312	25675 25277	6550 6867	964 1168	77.36 % 75.88 %	19.74 % 20.61 %	2.90 % 3.51 %
Mail.com	33268 32940	26073 25400	6234 6442	961 1098	78.37 % 77.11 %	18.74 % 19.56 %	2.89 % 3.33 %
Yandex Mail	33661 32585	25432 24306	7139 7126	1090 1153	75.55 % 74.59 %	21.21 % 21.87 %	3.24 % 3.54 %
GMX Mail	33618 32973	26075 25319	6624 6641	919 1013	77.56 % 76.79 %	19.70 % 20.14 %	2.73 % 3.07 %
Zoho Mail	32948 32923	26122 25709	5918 6234	908 980	79.28 % 78.09 %	17.96 % 18.94 %	2.76 % 2.98 %
ProtonMail	33189 33804	26348 26315	5987 6515	854 974	79.39 % 77.85 %	18.04 % 19.27 %	2.57 % 2.88 %
Custom Mail	33076 32944	26615 26114	5574 5870	887 960	80.47 % 79.27 %	16.85 % 17.82 %	2.68 % 2.91 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.