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HubSpot and Mailify Email Deliverability Comparison

  HubSpot
  Mailify

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  367.676
  365.851
  286.146
  280.487
  70.491
  73.109
  11.039
  12.255

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.83 %
  76.67 %
  19.17 %
  19.98 %
  3.00 %
  3.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28394
  27683
  23027
  22092
  4621
  4777
  746
  814
  81.10 %
  79.80 %
  16.27 %
  17.26 %
  2.63 %
  2.94 %
Elektronics
  28461
  28635
  22329
  22192
  5341
  5589
  791
  854
  78.45 %
  77.50 %
  18.77 %
  19.52 %
  2.78 %
  2.98 %
Entertainment
  28299
  28014
  21916
  21476
  5451
  5589
  932
  949
  77.44 %
  76.66 %
  19.26 %
  19.95 %
  3.29 %
  3.39 %
Cosmetics & Beauty
  28580
  28383
  22185
  21784
  5522
  5703
  873
  896
  77.62 %
  76.75 %
  19.32 %
  20.09 %
  3.05 %
  3.16 %
Food & Drink
  28082
  28383
  22718
  22656
  4585
  4874
  779
  853
  80.90 %
  79.82 %
  16.33 %
  17.17 %
  2.77 %
  3.01 %
Home & Garden
  28372
  28130
  22996
  22424
  4611
  4856
  765
  850
  81.05 %
  79.72 %
  16.25 %
  17.26 %
  2.70 %
  3.02 %
Finance
  28301
  28250
  21064
  20632
  6323
  6555
  914
  1063
  74.43 %
  73.03 %
  22.34 %
  23.20 %
  3.23 %
  3.76 %
Health
  27940
  27859
  21064
  20681
  5998
  6173
  878
  1005
  75.39 %
  74.23 %
  21.47 %
  22.16 %
  3.14 %
  3.61 %
Pets
  28414
  28226
  22697
  22206
  4911
  5074
  806
  946
  79.88 %
  78.67 %
  17.28 %
  17.98 %
  2.84 %
  3.35 %
Sport & Fitness
  28308
  27663
  21730
  20988
  5686
  5740
  892
  935
  76.76 %
  75.87 %
  20.09 %
  20.75 %
  3.15 %
  3.38 %
Job & Career
  27913
  28261
  21233
  21060
  5724
  6121
  956
  1080
  76.07 %
  74.52 %
  20.51 %
  21.66 %
  3.42 %
  3.82 %
Dating
  28388
  28374
  20561
  20263
  6894
  7030
  933
  1081
  72.43 %
  71.41 %
  24.28 %
  24.78 %
  3.29 %
  3.81 %
Other
  28224
  27990
  22626
  22033
  4824
  5028
  774
  929
  80.17 %
  78.72 %
  17.09 %
  17.96 %
  2.74 %
  3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37112
  37000
  27562
  27130
  8320
  8542
  1230
  1328
  74.27 %
  73.32 %
  22.42 %
  23.09 %
  3.31 %
  3.59 %
Outlook Mail
  37139
  36489
  27807
  26962
  8062
  8154
  1270
  1373
  74.87 %
  73.89 %
  21.71 %
  22.35 %
  3.42 %
  3.76 %
Yahoo Mail
  36796
  36990
  28583
  28298
  7079
  7443
  1134
  1249
  77.68 %
  76.50 %
  19.24 %
  20.12 %
  3.08 %
  3.38 %
AOL Mail
  36534
  36831
  28426
  28120
  7019
  7389
  1089
  1322
  77.81 %
  76.35 %
  19.21 %
  20.06 %
  2.98 %
  3.59 %
Mail.com
  36765
  36389
  28995
  28207
  6696
  6932
  1074
  1250
  78.87 %
  77.52 %
  18.21 %
  19.05 %
  2.92 %
  3.44 %
Yandex Mail
  36995
  36051
  28138
  27045
  7641
  7685
  1216
  1321
  76.06 %
  75.02 %
  20.65 %
  21.32 %
  3.29 %
  3.66 %
GMX Mail
  37021
  36300
  28948
  28092
  7026
  7073
  1047
  1135
  78.19 %
  77.39 %
  18.98 %
  19.48 %
  2.83 %
  3.13 %
Zoho Mail
  36350
  36316
  28991
  28538
  6332
  6673
  1027
  1105
  79.76 %
  78.58 %
  17.42 %
  18.37 %
  2.83 %
  3.04 %
ProtonMail
  36574
  37188
  29250
  29151
  6365
  6934
  959
  1103
  79.97 %
  78.39 %
  17.40 %
  18.65 %
  2.62 %
  2.97 %
Custom Mail
  36390
  36297
  29446
  28944
  5951
  6284
  993
  1069
  80.92 %
  79.74 %
  16.35 %
  17.31 %
  2.73 %
  2.95 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.