HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.557 188.119	137.747 135.447	47.071 47.534	4.739 5.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.67 % 72.00 %	24.83 % 25.27 %	2.50 % 2.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14595 14050	11188 10639	3070 3066	337 345	76.66 % 75.72 %	21.03 % 21.82 %	2.31 % 2.46 %
Elektronics	14754 14744	10765 10649	3648 3727	341 368	72.96 % 72.23 %	24.73 % 25.28 %	2.31 % 2.50 %
Entertainment	14463 14232	10438 10232	3625 3608	400 392	72.17 % 71.89 %	25.06 % 25.35 %	2.77 % 2.75 %
Cosmetics & Beauty	14674 14793	10628 10642	3680 3748	366 403	72.43 % 71.94 %	25.08 % 25.34 %	2.49 % 2.72 %
Food & Drink	14408 14534	11001 11039	3047 3147	360 348	76.35 % 75.95 %	21.15 % 21.65 %	2.50 % 2.39 %
Home & Garden	14626 14630	11204 11084	3080 3176	342 370	76.60 % 75.76 %	21.06 % 21.71 %	2.34 % 2.53 %
Finance	14618 14459	10014 9751	4227 4274	377 434	68.50 % 67.44 %	28.92 % 29.56 %	2.58 % 3.00 %
Health	14188 14231	9787 9747	4049 4062	352 422	68.98 % 68.49 %	28.54 % 28.54 %	2.48 % 2.97 %
Pets	14869 14612	11270 10967	3260 3234	339 411	75.80 % 75.05 %	21.92 % 22.13 %	2.28 % 2.81 %
Sport & Fitness	14583 14235	10457 10165	3736 3665	390 405	71.71 % 71.41 %	25.62 % 25.75 %	2.67 % 2.85 %
Job & Career	14382 14652	10295 10361	3677 3872	410 419	71.58 % 70.71 %	25.57 % 26.43 %	2.85 % 2.86 %
Dating	14773 14538	9569 9364	4814 4751	390 423	64.77 % 64.41 %	32.59 % 32.68 %	2.64 % 2.91 %
Other	14624 14409	11131 10807	3158 3204	335 398	76.11 % 75.00 %	21.59 % 22.24 %	2.29 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19273 19337	13117 13100	5651 5696	505 541	68.06 % 67.75 %	29.32 % 29.46 %	2.62 % 2.80 %
Outlook Mail	19408 18978	13466 13066	5424 5325	518 587	69.38 % 68.85 %	27.95 % 28.06 %	2.67 % 3.09 %
Yahoo Mail	18999 19292	13856 13992	4624 4748	519 552	72.93 % 72.53 %	24.34 % 24.61 %	2.73 % 2.86 %
AOL Mail	18810 18975	13804 13741	4555 4687	451 547	73.39 % 72.42 %	24.22 % 24.70 %	2.40 % 2.88 %
Mail.com	18893 18513	14061 13616	4386 4392	446 505	74.42 % 73.55 %	23.21 % 23.72 %	2.36 % 2.73 %
Yandex Mail	19169 18234	13688 12879	4977 4814	504 541	71.41 % 70.63 %	25.96 % 26.40 %	2.63 % 2.97 %
GMX Mail	19111 18511	13749 13309	4906 4741	456 461	71.94 % 71.90 %	25.67 % 25.61 %	2.39 % 2.49 %
Zoho Mail	18646 18574	13947 13745	4236 4345	463 484	74.80 % 74.00 %	22.72 % 23.39 %	2.48 % 2.61 %
ProtonMail	18610 19138	13820 13986	4361 4693	429 459	74.26 % 73.08 %	23.43 % 24.52 %	2.31 % 2.40 %
Custom Mail	18638 18567	14239 14013	3951 4093	448 461	76.40 % 75.47 %	21.20 % 22.04 %	2.40 % 2.48 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.