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HubSpot and Mailify Email Deliverability Comparison

  HubSpot
  Mailify

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent Emails Inbox Emails Spam Emails Lost
  278.609
  276.797
  212.000
  207.974
  58.700
  60.200
  7.909
  8.623

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.09 %
  75.14 %
  21.07 %
  21.75 %
  2.84 %
  3.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21378
  20776
  17008
  16306
  3828
  3895
  542
  575
  79.56 %
  78.48 %
  17.91 %
  18.75 %
  2.54 %
  2.77 %
Elektronics
  21641
  21661
  16591
  16405
  4493
  4646
  557
  610
  76.66 %
  75.74 %
  20.76 %
  21.45 %
  2.57 %
  2.82 %
Entertainment
  21505
  21037
  16304
  15811
  4541
  4580
  660
  646
  75.81 %
  75.16 %
  21.12 %
  21.77 %
  3.07 %
  3.07 %
Cosmetics & Beauty
  21650
  21688
  16448
  16285
  4598
  4737
  604
  666
  75.97 %
  75.09 %
  21.24 %
  21.84 %
  2.79 %
  3.07 %
Food & Drink
  21270
  21645
  16903
  17011
  3807
  4026
  560
  608
  79.47 %
  78.59 %
  17.90 %
  18.60 %
  2.63 %
  2.81 %
Home & Garden
  21575
  21473
  17159
  16844
  3850
  4023
  566
  606
  79.53 %
  78.44 %
  17.84 %
  18.74 %
  2.62 %
  2.82 %
Finance
  21385
  21353
  15474
  15201
  5262
  5405
  649
  747
  72.36 %
  71.19 %
  24.61 %
  25.31 %
  3.03 %
  3.50 %
Health
  21052
  20993
  15417
  15206
  5015
  5099
  620
  688
  73.23 %
  72.43 %
  23.82 %
  24.29 %
  2.95 %
  3.28 %
Pets
  21622
  21346
  16983
  16524
  4076
  4143
  563
  679
  78.55 %
  77.41 %
  18.85 %
  19.41 %
  2.60 %
  3.18 %
Sport & Fitness
  21413
  20932
  16048
  15582
  4708
  4691
  657
  659
  74.95 %
  74.44 %
  21.99 %
  22.41 %
  3.07 %
  3.15 %
Job & Career
  21167
  21453
  15781
  15725
  4699
  4990
  687
  738
  74.55 %
  73.30 %
  22.20 %
  23.26 %
  3.25 %
  3.44 %
Dating
  21587
  21342
  15062
  14741
  5847
  5867
  678
  734
  69.77 %
  69.07 %
  27.09 %
  27.49 %
  3.14 %
  3.44 %
Other
  21364
  21098
  16822
  16333
  3976
  4098
  566
  667
  78.74 %
  77.41 %
  18.61 %
  19.42 %
  2.65 %
  3.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28161
  28195
  20323
  20163
  6959
  7113
  879
  919
  72.17 %
  71.51 %
  24.71 %
  25.23 %
  3.12 %
  3.26 %
Outlook Mail
  28385
  27750
  20725
  20046
  6756
  6737
  904
  967
  73.01 %
  72.24 %
  23.80 %
  24.28 %
  3.18 %
  3.48 %
Yahoo Mail
  27837
  28102
  21174
  21128
  5838
  6077
  825
  897
  76.06 %
  75.18 %
  20.97 %
  21.62 %
  2.96 %
  3.19 %
AOL Mail
  27631
  27808
  21100
  20872
  5773
  6013
  758
  923
  76.36 %
  75.06 %
  20.89 %
  21.62 %
  2.74 %
  3.32 %
Mail.com
  27686
  27420
  21419
  20898
  5514
  5651
  753
  871
  77.36 %
  76.21 %
  19.92 %
  20.61 %
  2.72 %
  3.18 %
Yandex Mail
  28148
  27098
  20969
  19967
  6307
  6226
  872
  905
  74.50 %
  73.68 %
  22.41 %
  22.98 %
  3.10 %
  3.34 %
GMX Mail
  28159
  27540
  21437
  20829
  5972
  5914
  750
  797
  76.13 %
  75.63 %
  21.21 %
  21.47 %
  2.66 %
  2.89 %
Zoho Mail
  27481
  27292
  21470
  21009
  5274
  5485
  737
  798
  78.13 %
  76.98 %
  19.19 %
  20.10 %
  2.68 %
  2.92 %
ProtonMail
  27554
  28127
  21486
  21553
  5358
  5799
  710
  775
  77.98 %
  76.63 %
  19.45 %
  20.62 %
  2.58 %
  2.76 %
Custom Mail
  27567
  27465
  21897
  21509
  4949
  5185
  721
  771
  79.43 %
  78.31 %
  17.95 %
  18.88 %
  2.62 %
  2.81 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.