HubSpot and Mailify Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for HubSpot than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.189 112.931	75.132 74.183	37.023 36.659	2.034 2.089

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. HubSpot beats Mailify in this comparison.

Inbox Rate	Spam Rate	Lost Rate
65.80 % 65.69 %	32.42 % 32.46 %	1.78 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, HubSpot is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8745 8481	6188 5968	2403 2362	154 151	70.76 % 70.37 %	27.48 % 27.85 %	1.76 % 1.78 %
Elektronics	8999 8867	5893 5769	2942 2931	164 167	65.49 % 65.06 %	32.69 % 33.06 %	1.82 % 1.88 %
Entertainment	8729 8486	5712 5557	2859 2772	158 157	65.44 % 65.48 %	32.75 % 32.67 %	1.81 % 1.85 %
Cosmetics & Beauty	8718 8881	5687 5825	2874 2884	157 172	65.23 % 65.59 %	32.97 % 32.47 %	1.80 % 1.94 %
Food & Drink	8595 8647	6044 6077	2393 2420	158 150	70.32 % 70.28 %	27.84 % 27.99 %	1.84 % 1.73 %
Home & Garden	8780 8841	6216 6215	2408 2457	156 169	70.80 % 70.30 %	27.43 % 27.79 %	1.78 % 1.91 %
Finance	8799 8791	5315 5287	3333 3335	151 169	60.40 % 60.14 %	37.88 % 37.94 %	1.72 % 1.92 %
Health	8434 8421	5067 5110	3217 3159	150 152	60.08 % 60.68 %	38.14 % 37.51 %	1.78 % 1.81 %
Pets	9118 8849	6412 6223	2544 2460	162 166	70.32 % 70.32 %	27.90 % 27.80 %	1.78 % 1.88 %
Sport & Fitness	8744 8431	5698 5521	2889 2760	157 150	65.16 % 65.48 %	33.04 % 32.74 %	1.80 % 1.78 %
Job & Career	8513 8786	5591 5731	2773 2896	149 159	65.68 % 65.23 %	32.57 % 32.96 %	1.75 % 1.81 %
Dating	9176 8878	5070 4892	3948 3813	158 173	55.25 % 55.10 %	43.03 % 42.95 %	1.72 % 1.95 %
Other	8839 8572	6239 6008	2440 2410	160 154	70.58 % 70.09 %	27.60 % 28.11 %	1.81 % 1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, HubSpot is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11734 11727	7020 7047	4506 4467	208 213	59.83 % 60.09 %	38.40 % 38.09 %	1.77 % 1.82 %
Outlook Mail	11765 11353	7286 7047	4269 4087	210 219	61.93 % 62.07 %	36.29 % 36.00 %	1.78 % 1.93 %
Yahoo Mail	11460 11638	7696 7821	3559 3591	205 226	67.16 % 67.20 %	31.06 % 30.86 %	1.79 % 1.94 %
AOL Mail	11373 11414	7651 7652	3518 3550	204 212	67.27 % 67.04 %	30.93 % 31.10 %	1.79 % 1.86 %
Mail.com	11314 10996	7719 7474	3395 3324	200 198	68.23 % 67.97 %	30.01 % 30.23 %	1.77 % 1.80 %
Yandex Mail	11569 10783	7528 6991	3834 3595	207 197	65.07 % 64.83 %	33.14 % 33.34 %	1.79 % 1.83 %
GMX Mail	11697 11036	7474 7087	4015 3748	208 201	63.90 % 64.22 %	34.33 % 33.96 %	1.78 % 1.82 %
Zoho Mail	11159 11173	7630 7600	3328 3366	201 207	68.38 % 68.02 %	29.82 % 30.13 %	1.80 % 1.85 %
ProtonMail	10961 11627	7271 7659	3497 3757	193 211	66.34 % 65.87 %	31.90 % 32.31 %	1.76 % 1.81 %
Custom Mail	11157 11184	7857 7805	3102 3174	198 205	70.42 % 69.79 %	27.80 % 28.38 %	1.77 % 1.83 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.