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Mailify and Newsletter2Go Email Deliverability Comparison

  Mailify
  Newsletter2Go

In this comparison, the deliverability of Mailify and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  221.920
  40.838
  162.892
  28.449
  52.539
  11.943
  6.489
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.40 %
  69.66 %
  23.67 %
  29.24 %
  2.92 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16632
  3108
  12790
  2310
  3402
  763
  440
  35
  76.90 %
  74.32 %
  20.45 %
  24.55 %
  2.65 %
  1.13 %
Elektronics
  17378
  3168
  12815
  2203
  4097
  930
  466
  35
  73.74 %
  69.54 %
  23.58 %
  29.36 %
  2.68 %
  1.10 %
Entertainment
  16801
  3097
  12330
  2149
  3987
  920
  484
  28
  73.39 %
  69.39 %
  23.73 %
  29.71 %
  2.88 %
  0.90 %
Cosmetics & Beauty
  17385
  3104
  12752
  2138
  4129
  928
  504
  38
  73.35 %
  68.88 %
  23.75 %
  29.90 %
  2.90 %
  1.22 %
Food & Drink
  17238
  2988
  13284
  2221
  3495
  729
  459
  38
  77.06 %
  74.33 %
  20.27 %
  24.40 %
  2.66 %
  1.27 %
Home & Garden
  17278
  3198
  13290
  2374
  3519
  790
  469
  34
  76.92 %
  74.23 %
  20.37 %
  24.70 %
  2.71 %
  1.06 %
Finance
  17061
  3213
  11799
  2065
  4712
  1111
  550
  37
  69.16 %
  64.27 %
  27.62 %
  34.58 %
  3.22 %
  1.15 %
Health
  16840
  3194
  11850
  2052
  4478
  1109
  512
  33
  70.37 %
  64.25 %
  26.59 %
  34.72 %
  3.04 %
  1.03 %
Pets
  17156
  3075
  13051
  2277
  3590
  768
  515
  30
  76.07 %
  74.05 %
  20.93 %
  24.98 %
  3.00 %
  0.98 %
Sport & Fitness
  16813
  3244
  12240
  2247
  4072
  961
  501
  36
  72.80 %
  69.27 %
  24.22 %
  29.62 %
  2.98 %
  1.11 %
Job & Career
  17197
  3038
  12355
  2106
  4305
  898
  537
  34
  71.84 %
  69.32 %
  25.03 %
  29.56 %
  3.12 %
  1.12 %
Dating
  17189
  3120
  11450
  1854
  5194
  1226
  545
  40
  66.61 %
  59.42 %
  30.22 %
  39.29 %
  3.17 %
  1.28 %
Other
  16952
  3291
  12886
  2453
  3559
  810
  507
  28
  76.01 %
  74.54 %
  20.99 %
  24.61 %
  2.99 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22691
  3918
  15746
  2512
  6245
  1366
  700
  40
  69.39 %
  64.11 %
  27.52 %
  34.86 %
  3.08 %
  1.02 %
Outlook Mail
  22375
  4078
  15764
  2660
  5893
  1375
  718
  43
  70.45 %
  65.23 %
  26.34 %
  33.72 %
  3.21 %
  1.05 %
Yahoo Mail
  22633
  4200
  16687
  2966
  5268
  1187
  678
  47
  73.73 %
  70.62 %
  23.28 %
  28.26 %
  3.00 %
  1.12 %
AOL Mail
  22367
  4366
  16462
  3106
  5221
  1213
  684
  47
  73.60 %
  71.14 %
  23.34 %
  27.78 %
  3.06 %
  1.08 %
Mail.com
  21994
  4218
  16438
  3033
  4899
  1137
  657
  48
  74.74 %
  71.91 %
  22.27 %
  26.96 %
  2.99 %
  1.14 %
Yandex Mail
  21567
  4051
  15522
  2782
  5360
  1223
  685
  46
  71.97 %
  68.67 %
  24.85 %
  30.19 %
  3.18 %
  1.14 %
GMX Mail
  21968
  4002
  16170
  2712
  5211
  1243
  587
  47
  73.61 %
  67.77 %
  23.72 %
  31.06 %
  2.67 %
  1.17 %
Zoho Mail
  21761
  3898
  16383
  2817
  4773
  1038
  605
  43
  75.29 %
  72.27 %
  21.93 %
  26.63 %
  2.78 %
  1.10 %
ProtonMail
  22520
  3953
  16817
  2797
  5128
  1112
  575
  44
  74.68 %
  70.76 %
  22.77 %
  28.13 %
  2.55 %
  1.11 %
Custom Mail
  22044
  4154
  16903
  3064
  4541
  1049
  600
  41
  76.68 %
  73.76 %
  20.60 %
  25.25 %
  2.72 %
  0.99 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.