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Mailify and Newsletter2Go Email Deliverability Comparison

  Mailify
  Newsletter2Go

In this comparison, the deliverability of Mailify and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.403
  40.838
  185.480
  28.449
  56.376
  11.943
  7.547
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.37 %
  69.66 %
  22.60 %
  29.24 %
  3.03 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18598
  3108
  14474
  2310
  3633
  763
  491
  35
  77.83 %
  74.32 %
  19.53 %
  24.55 %
  2.64 %
  1.13 %
Elektronics
  19502
  3168
  14595
  2203
  4372
  930
  535
  35
  74.84 %
  69.54 %
  22.42 %
  29.36 %
  2.74 %
  1.10 %
Entertainment
  18914
  3097
  14060
  2149
  4283
  920
  571
  28
  74.34 %
  69.39 %
  22.64 %
  29.71 %
  3.02 %
  0.90 %
Cosmetics & Beauty
  19538
  3104
  14513
  2138
  4434
  928
  591
  38
  74.28 %
  68.88 %
  22.69 %
  29.90 %
  3.02 %
  1.22 %
Food & Drink
  19433
  2988
  15151
  2221
  3755
  729
  527
  38
  77.97 %
  74.33 %
  19.32 %
  24.40 %
  2.71 %
  1.27 %
Home & Garden
  19375
  3198
  15074
  2374
  3771
  790
  530
  34
  77.80 %
  74.23 %
  19.46 %
  24.70 %
  2.74 %
  1.06 %
Finance
  19245
  3213
  13531
  2065
  5066
  1111
  648
  37
  70.31 %
  64.27 %
  26.32 %
  34.58 %
  3.37 %
  1.15 %
Health
  18913
  3194
  13527
  2052
  4786
  1109
  600
  33
  71.52 %
  64.25 %
  25.31 %
  34.72 %
  3.17 %
  1.03 %
Pets
  19295
  3075
  14813
  2277
  3875
  768
  607
  30
  76.77 %
  74.05 %
  20.08 %
  24.98 %
  3.15 %
  0.98 %
Sport & Fitness
  18917
  3244
  13949
  2247
  4386
  961
  582
  36
  73.74 %
  69.27 %
  23.19 %
  29.62 %
  3.08 %
  1.11 %
Job & Career
  19298
  3038
  14016
  2106
  4643
  898
  639
  34
  72.63 %
  69.32 %
  24.06 %
  29.56 %
  3.31 %
  1.12 %
Dating
  19361
  3120
  13175
  1854
  5547
  1226
  639
  40
  68.05 %
  59.42 %
  28.65 %
  39.29 %
  3.30 %
  1.28 %
Other
  19014
  3291
  14602
  2453
  3825
  810
  587
  28
  76.80 %
  74.54 %
  20.12 %
  24.61 %
  3.09 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25371
  3918
  17892
  2512
  6666
  1366
  813
  40
  70.52 %
  64.11 %
  26.27 %
  34.86 %
  3.20 %
  1.02 %
Outlook Mail
  25064
  4078
  17899
  2660
  6317
  1375
  848
  43
  71.41 %
  65.23 %
  25.20 %
  33.72 %
  3.38 %
  1.05 %
Yahoo Mail
  25431
  4200
  18966
  2966
  5683
  1187
  782
  47
  74.58 %
  70.62 %
  22.35 %
  28.26 %
  3.07 %
  1.12 %
AOL Mail
  25147
  4366
  18706
  3106
  5629
  1213
  812
  47
  74.39 %
  71.14 %
  22.38 %
  27.78 %
  3.23 %
  1.08 %
Mail.com
  24694
  4218
  18665
  3033
  5273
  1137
  756
  48
  75.59 %
  71.91 %
  21.35 %
  26.96 %
  3.06 %
  1.14 %
Yandex Mail
  24330
  4051
  17743
  2782
  5794
  1223
  793
  46
  72.93 %
  68.67 %
  23.81 %
  30.19 %
  3.26 %
  1.14 %
GMX Mail
  24806
  4002
  18540
  2712
  5569
  1243
  697
  47
  74.74 %
  67.77 %
  22.45 %
  31.06 %
  2.81 %
  1.17 %
Zoho Mail
  24575
  3898
  18749
  2817
  5132
  1038
  694
  43
  76.29 %
  72.27 %
  20.88 %
  26.63 %
  2.82 %
  1.10 %
ProtonMail
  25215
  3953
  19096
  2797
  5449
  1112
  670
  44
  75.73 %
  70.76 %
  21.61 %
  28.13 %
  2.66 %
  1.11 %
Custom Mail
  24770
  4154
  19224
  3064
  4864
  1049
  682
  41
  77.61 %
  73.76 %
  19.64 %
  25.25 %
  2.75 %
  0.99 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.