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Mailify and Newsletter2Go Email Deliverability Comparison

  Mailify
  Newsletter2Go

In this comparison, the deliverability of Mailify and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  365.851
  40.838
  280.487
  28.449
  73.109
  11.943
  12.255
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.67 %
  69.66 %
  19.98 %
  29.24 %
  3.35 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27683
  3108
  22092
  2310
  4777
  763
  814
  35
  79.80 %
  74.32 %
  17.26 %
  24.55 %
  2.94 %
  1.13 %
Elektronics
  28635
  3168
  22192
  2203
  5589
  930
  854
  35
  77.50 %
  69.54 %
  19.52 %
  29.36 %
  2.98 %
  1.10 %
Entertainment
  28014
  3097
  21476
  2149
  5589
  920
  949
  28
  76.66 %
  69.39 %
  19.95 %
  29.71 %
  3.39 %
  0.90 %
Cosmetics & Beauty
  28383
  3104
  21784
  2138
  5703
  928
  896
  38
  76.75 %
  68.88 %
  20.09 %
  29.90 %
  3.16 %
  1.22 %
Food & Drink
  28383
  2988
  22656
  2221
  4874
  729
  853
  38
  79.82 %
  74.33 %
  17.17 %
  24.40 %
  3.01 %
  1.27 %
Home & Garden
  28130
  3198
  22424
  2374
  4856
  790
  850
  34
  79.72 %
  74.23 %
  17.26 %
  24.70 %
  3.02 %
  1.06 %
Finance
  28250
  3213
  20632
  2065
  6555
  1111
  1063
  37
  73.03 %
  64.27 %
  23.20 %
  34.58 %
  3.76 %
  1.15 %
Health
  27859
  3194
  20681
  2052
  6173
  1109
  1005
  33
  74.23 %
  64.25 %
  22.16 %
  34.72 %
  3.61 %
  1.03 %
Pets
  28226
  3075
  22206
  2277
  5074
  768
  946
  30
  78.67 %
  74.05 %
  17.98 %
  24.98 %
  3.35 %
  0.98 %
Sport & Fitness
  27663
  3244
  20988
  2247
  5740
  961
  935
  36
  75.87 %
  69.27 %
  20.75 %
  29.62 %
  3.38 %
  1.11 %
Job & Career
  28261
  3038
  21060
  2106
  6121
  898
  1080
  34
  74.52 %
  69.32 %
  21.66 %
  29.56 %
  3.82 %
  1.12 %
Dating
  28374
  3120
  20263
  1854
  7030
  1226
  1081
  40
  71.41 %
  59.42 %
  24.78 %
  39.29 %
  3.81 %
  1.28 %
Other
  27990
  3291
  22033
  2453
  5028
  810
  929
  28
  78.72 %
  74.54 %
  17.96 %
  24.61 %
  3.32 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37000
  3918
  27130
  2512
  8542
  1366
  1328
  40
  73.32 %
  64.11 %
  23.09 %
  34.86 %
  3.59 %
  1.02 %
Outlook Mail
  36489
  4078
  26962
  2660
  8154
  1375
  1373
  43
  73.89 %
  65.23 %
  22.35 %
  33.72 %
  3.76 %
  1.05 %
Yahoo Mail
  36990
  4200
  28298
  2966
  7443
  1187
  1249
  47
  76.50 %
  70.62 %
  20.12 %
  28.26 %
  3.38 %
  1.12 %
AOL Mail
  36831
  4366
  28120
  3106
  7389
  1213
  1322
  47
  76.35 %
  71.14 %
  20.06 %
  27.78 %
  3.59 %
  1.08 %
Mail.com
  36389
  4218
  28207
  3033
  6932
  1137
  1250
  48
  77.52 %
  71.91 %
  19.05 %
  26.96 %
  3.44 %
  1.14 %
Yandex Mail
  36051
  4051
  27045
  2782
  7685
  1223
  1321
  46
  75.02 %
  68.67 %
  21.32 %
  30.19 %
  3.66 %
  1.14 %
GMX Mail
  36300
  4002
  28092
  2712
  7073
  1243
  1135
  47
  77.39 %
  67.77 %
  19.48 %
  31.06 %
  3.13 %
  1.17 %
Zoho Mail
  36316
  3898
  28538
  2817
  6673
  1038
  1105
  43
  78.58 %
  72.27 %
  18.37 %
  26.63 %
  3.04 %
  1.10 %
ProtonMail
  37188
  3953
  29151
  2797
  6934
  1112
  1103
  44
  78.39 %
  70.76 %
  18.65 %
  28.13 %
  2.97 %
  1.11 %
Custom Mail
  36297
  4154
  28944
  3064
  6284
  1049
  1069
  41
  79.74 %
  73.76 %
  17.31 %
  25.25 %
  2.95 %
  0.99 %

Compare Mailify with other providers

Compare the email deliverability of Mailify with other providers.