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MailerLite and Mailify Email Deliverability Comparison

  MailerLite
  Mailify

In this comparison, the deliverability of MailerLite and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.222
  188.119
  132.835
  135.447
  49.673
  47.534
  5.714
  5.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  70.57 %
  72.00 %
  26.39 %
  25.27 %
  3.04 %
  2.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14468
  14050
  10719
  10639
  3346
  3066
  403
  345
  74.09 %
  75.72 %
  23.13 %
  21.82 %
  2.79 %
  2.46 %
Elektronics
  13916
  14744
  9878
  10649
  3617
  3727
  421
  368
  70.98 %
  72.23 %
  25.99 %
  25.28 %
  3.03 %
  2.50 %
Entertainment
  14186
  14232
  10016
  10232
  3769
  3608
  401
  392
  70.60 %
  71.89 %
  26.57 %
  25.35 %
  2.83 %
  2.75 %
Cosmetics & Beauty
  14664
  14793
  10287
  10642
  3945
  3748
  432
  403
  70.15 %
  71.94 %
  26.90 %
  25.34 %
  2.95 %
  2.72 %
Food & Drink
  15047
  14534
  11155
  11039
  3463
  3147
  429
  348
  74.13 %
  75.95 %
  23.01 %
  21.65 %
  2.85 %
  2.39 %
Home & Garden
  14349
  14630
  10634
  11084
  3270
  3176
  445
  370
  74.11 %
  75.76 %
  22.79 %
  21.71 %
  3.10 %
  2.53 %
Finance
  14937
  14459
  9926
  9751
  4528
  4274
  483
  434
  66.45 %
  67.44 %
  30.31 %
  29.56 %
  3.23 %
  3.00 %
Health
  14716
  14231
  9812
  9747
  4442
  4062
  462
  422
  66.68 %
  68.49 %
  30.18 %
  28.54 %
  3.14 %
  2.97 %
Pets
  14416
  14612
  10610
  10967
  3377
  3234
  429
  411
  73.60 %
  75.05 %
  23.43 %
  22.13 %
  2.98 %
  2.81 %
Sport & Fitness
  14662
  14235
  10216
  10165
  4009
  3665
  437
  405
  69.68 %
  71.41 %
  27.34 %
  25.75 %
  2.98 %
  2.85 %
Job & Career
  14559
  14652
  10109
  10361
  3997
  3872
  453
  419
  69.43 %
  70.71 %
  27.45 %
  26.43 %
  3.11 %
  2.86 %
Dating
  13851
  14538
  8798
  9364
  4580
  4751
  473
  423
  63.52 %
  64.41 %
  33.07 %
  32.68 %
  3.41 %
  2.91 %
Other
  14451
  14409
  10675
  10807
  3330
  3204
  446
  398
  73.87 %
  75.00 %
  23.04 %
  22.24 %
  3.09 %
  2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18617
  19337
  12327
  13100
  5664
  5696
  626
  541
  66.21 %
  67.75 %
  30.42 %
  29.46 %
  3.36 %
  2.80 %
Outlook Mail
  18818
  18978
  12735
  13066
  5491
  5325
  592
  587
  67.67 %
  68.85 %
  29.18 %
  28.06 %
  3.15 %
  3.09 %
Yahoo Mail
  19092
  19292
  13539
  13992
  4956
  4748
  597
  552
  70.91 %
  72.53 %
  25.96 %
  24.61 %
  3.13 %
  2.86 %
AOL Mail
  18763
  18975
  13320
  13741
  4875
  4687
  568
  547
  70.99 %
  72.42 %
  25.98 %
  24.70 %
  3.03 %
  2.88 %
Mail.com
  19031
  18513
  13689
  13616
  4773
  4392
  569
  505
  71.93 %
  73.55 %
  25.08 %
  23.72 %
  2.99 %
  2.73 %
Yandex Mail
  18342
  18234
  12698
  12879
  5036
  4814
  608
  541
  69.23 %
  70.63 %
  27.46 %
  26.40 %
  3.31 %
  2.97 %
GMX Mail
  18751
  18511
  13181
  13309
  5046
  4741
  524
  461
  70.29 %
  71.90 %
  26.91 %
  25.61 %
  2.79 %
  2.49 %
Zoho Mail
  18678
  18574
  13583
  13745
  4545
  4345
  550
  484
  72.72 %
  74.00 %
  24.33 %
  23.39 %
  2.94 %
  2.61 %
ProtonMail
  18945
  19138
  13572
  13986
  4845
  4693
  528
  459
  71.64 %
  73.08 %
  25.57 %
  24.52 %
  2.79 %
  2.40 %
Custom Mail
  19185
  18567
  14191
  14013
  4442
  4093
  552
  461
  73.97 %
  75.47 %
  23.15 %
  22.04 %
  2.88 %
  2.48 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.