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MailerLite and Mailify Email Deliverability Comparison

  MailerLite
  Mailify

In this comparison, the deliverability of MailerLite and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  249.787
  249.403
  181.723
  185.480
  59.649
  56.376
  8.415
  7.547

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.75 %
  74.37 %
  23.88 %
  22.60 %
  3.37 %
  3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19225
  18598
  14612
  14474
  4020
  3633
  593
  491
  76.01 %
  77.83 %
  20.91 %
  19.53 %
  3.08 %
  2.64 %
Elektronics
  18719
  19502
  13741
  14595
  4356
  4372
  622
  535
  73.41 %
  74.84 %
  23.27 %
  22.42 %
  3.32 %
  2.74 %
Entertainment
  18991
  18914
  13856
  14060
  4545
  4283
  590
  571
  72.96 %
  74.34 %
  23.93 %
  22.64 %
  3.11 %
  3.02 %
Cosmetics & Beauty
  19396
  19538
  14023
  14513
  4712
  4434
  661
  591
  72.30 %
  74.28 %
  24.29 %
  22.69 %
  3.41 %
  3.02 %
Food & Drink
  19677
  19433
  14943
  15151
  4121
  3755
  613
  527
  75.94 %
  77.97 %
  20.94 %
  19.32 %
  3.12 %
  2.71 %
Home & Garden
  19050
  19375
  14486
  15074
  3931
  3771
  633
  530
  76.04 %
  77.80 %
  20.64 %
  19.46 %
  3.32 %
  2.74 %
Finance
  19729
  19245
  13595
  13531
  5401
  5066
  733
  648
  68.91 %
  70.31 %
  27.38 %
  26.32 %
  3.72 %
  3.37 %
Health
  19496
  18913
  13548
  13527
  5278
  4786
  670
  600
  69.49 %
  71.52 %
  27.07 %
  25.31 %
  3.44 %
  3.17 %
Pets
  19104
  19295
  14392
  14813
  4100
  3875
  612
  607
  75.34 %
  76.77 %
  21.46 %
  20.08 %
  3.20 %
  3.15 %
Sport & Fitness
  19358
  18917
  13848
  13949
  4828
  4386
  682
  582
  71.54 %
  73.74 %
  24.94 %
  23.19 %
  3.52 %
  3.08 %
Job & Career
  19303
  19298
  13754
  14016
  4861
  4643
  688
  639
  71.25 %
  72.63 %
  25.18 %
  24.06 %
  3.56 %
  3.31 %
Dating
  18636
  19361
  12495
  13175
  5453
  5547
  688
  639
  67.05 %
  68.05 %
  29.26 %
  28.65 %
  3.69 %
  3.30 %
Other
  19103
  19014
  14430
  14602
  4043
  3825
  630
  587
  75.54 %
  76.80 %
  21.16 %
  20.12 %
  3.30 %
  3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24819
  25371
  17094
  17892
  6774
  6666
  951
  813
  68.87 %
  70.52 %
  27.29 %
  26.27 %
  3.83 %
  3.20 %
Outlook Mail
  24937
  25064
  17477
  17899
  6584
  6317
  876
  848
  70.08 %
  71.41 %
  26.40 %
  25.20 %
  3.51 %
  3.38 %
Yahoo Mail
  25058
  25431
  18227
  18966
  5966
  5683
  865
  782
  72.74 %
  74.58 %
  23.81 %
  22.35 %
  3.45 %
  3.07 %
AOL Mail
  24946
  25147
  18188
  18706
  5922
  5629
  836
  812
  72.91 %
  74.39 %
  23.74 %
  22.38 %
  3.35 %
  3.23 %
Mail.com
  25190
  24694
  18595
  18665
  5754
  5273
  841
  756
  73.82 %
  75.59 %
  22.84 %
  21.35 %
  3.34 %
  3.06 %
Yandex Mail
  24553
  24330
  17463
  17743
  6161
  5794
  929
  793
  71.12 %
  72.93 %
  25.09 %
  23.81 %
  3.78 %
  3.26 %
GMX Mail
  24941
  24806
  18195
  18540
  5976
  5569
  770
  697
  72.95 %
  74.74 %
  23.96 %
  22.45 %
  3.09 %
  2.81 %
Zoho Mail
  24908
  24575
  18629
  18749
  5479
  5132
  800
  694
  74.79 %
  76.29 %
  22.00 %
  20.88 %
  3.21 %
  2.82 %
ProtonMail
  25043
  25215
  18567
  19096
  5716
  5449
  760
  670
  74.14 %
  75.73 %
  22.82 %
  21.61 %
  3.03 %
  2.66 %
Custom Mail
  25392
  24770
  19288
  19224
  5317
  4864
  787
  682
  75.96 %
  77.61 %
  20.94 %
  19.64 %
  3.10 %
  2.75 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.