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MailerLite and Mailify Email Deliverability Comparison

  MailerLite
  Mailify

In this comparison, the deliverability of MailerLite and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.039
  283.794
  209.087
  213.698
  65.103
  61.219
  9.849
  8.877

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.61 %
  75.30 %
  22.92 %
  21.57 %
  3.47 %
  3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21893
  21340
  16798
  16777
  4392
  3968
  703
  595
  76.73 %
  78.62 %
  20.06 %
  18.59 %
  3.21 %
  2.79 %
Elektronics
  21335
  22238
  15862
  16890
  4750
  4725
  723
  623
  74.35 %
  75.95 %
  22.26 %
  21.25 %
  3.39 %
  2.80 %
Entertainment
  21657
  21616
  15993
  16290
  4977
  4665
  687
  661
  73.85 %
  75.36 %
  22.98 %
  21.58 %
  3.17 %
  3.06 %
Cosmetics & Beauty
  22080
  22179
  16174
  16684
  5138
  4807
  768
  688
  73.25 %
  75.22 %
  23.27 %
  21.67 %
  3.48 %
  3.10 %
Food & Drink
  22290
  22188
  17096
  17466
  4487
  4096
  707
  626
  76.70 %
  78.72 %
  20.13 %
  18.46 %
  3.17 %
  2.82 %
Home & Garden
  21752
  22011
  16710
  17307
  4316
  4089
  726
  615
  76.82 %
  78.63 %
  19.84 %
  18.58 %
  3.34 %
  2.79 %
Finance
  22335
  21901
  15576
  15634
  5872
  5498
  887
  769
  69.74 %
  71.38 %
  26.29 %
  25.10 %
  3.97 %
  3.51 %
Health
  22095
  21503
  15604
  15614
  5718
  5179
  773
  710
  70.62 %
  72.61 %
  25.88 %
  24.09 %
  3.50 %
  3.30 %
Pets
  21719
  21889
  16514
  16971
  4486
  4215
  719
  703
  76.03 %
  77.53 %
  20.65 %
  19.26 %
  3.31 %
  3.21 %
Sport & Fitness
  22062
  21445
  15968
  15999
  5289
  4771
  805
  675
  72.38 %
  74.60 %
  23.97 %
  22.25 %
  3.65 %
  3.15 %
Job & Career
  21909
  21960
  15786
  16122
  5328
  5075
  795
  763
  72.05 %
  73.42 %
  24.32 %
  23.11 %
  3.63 %
  3.47 %
Dating
  21252
  21873
  14503
  15157
  5925
  5955
  824
  761
  68.24 %
  69.30 %
  27.88 %
  27.23 %
  3.88 %
  3.48 %
Other
  21660
  21651
  16503
  16787
  4425
  4176
  732
  688
  76.19 %
  77.53 %
  20.43 %
  19.29 %
  3.38 %
  3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28262
  28879
  19754
  20705
  7383
  7226
  1125
  948
  69.90 %
  71.70 %
  26.12 %
  25.02 %
  3.98 %
  3.28 %
Outlook Mail
  28444
  28430
  20216
  20588
  7199
  6847
  1029
  995
  71.07 %
  72.42 %
  25.31 %
  24.08 %
  3.62 %
  3.50 %
Yahoo Mail
  28332
  28829
  20805
  21720
  6509
  6190
  1018
  919
  73.43 %
  75.34 %
  22.97 %
  21.47 %
  3.59 %
  3.19 %
AOL Mail
  28411
  28547
  20935
  21475
  6502
  6124
  974
  948
  73.69 %
  75.23 %
  22.89 %
  21.45 %
  3.43 %
  3.32 %
Mail.com
  28689
  28090
  21416
  21451
  6302
  5743
  971
  896
  74.65 %
  76.37 %
  21.97 %
  20.44 %
  3.38 %
  3.19 %
Yandex Mail
  27824
  27788
  20033
  20514
  6737
  6338
  1054
  936
  72.00 %
  73.82 %
  24.21 %
  22.81 %
  3.79 %
  3.37 %
GMX Mail
  28475
  28219
  21070
  21395
  6494
  6005
  911
  819
  73.99 %
  75.82 %
  22.81 %
  21.28 %
  3.20 %
  2.90 %
Zoho Mail
  28284
  27980
  21368
  21590
  5972
  5578
  944
  812
  75.55 %
  77.16 %
  21.11 %
  19.94 %
  3.34 %
  2.90 %
ProtonMail
  28478
  28861
  21381
  22157
  6200
  5895
  897
  809
  75.08 %
  76.77 %
  21.77 %
  20.43 %
  3.15 %
  2.80 %
Custom Mail
  28840
  28171
  22109
  22103
  5805
  5273
  926
  795
  76.66 %
  78.46 %
  20.13 %
  18.72 %
  3.21 %
  2.82 %

Compare MailerLite with other providers

Compare the email deliverability of MailerLite with other providers.