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ConvertKit and Mailify Email Deliverability Comparison

  ConvertKit
  Mailify

In this comparison, the deliverability of ConvertKit and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for ConvertKit.

Emails Sent Emails Inbox Emails Spam Emails Lost
  181.747
  181.244
  128.236
  129.884
  47.764
  46.493
  5.747
  4.867

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats ConvertKit in this comparison.

Inbox (%) Spam (%) Lost (%)
  70.56 %
  71.66 %
  26.28 %
  25.65 %
  3.16 %
  2.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13973
  13554
  10409
  10232
  3157
  2999
  407
  323
  74.49 %
  75.49 %
  22.59 %
  22.13 %
  2.91 %
  2.38 %
Elektronics
  14245
  14232
  10035
  10222
  3755
  3653
  455
  357
  70.45 %
  71.82 %
  26.36 %
  25.67 %
  3.19 %
  2.51 %
Entertainment
  13704
  13733
  9594
  9826
  3669
  3533
  441
  374
  70.01 %
  71.55 %
  26.77 %
  25.73 %
  3.22 %
  2.72 %
Cosmetics & Beauty
  14247
  14219
  10035
  10177
  3762
  3661
  450
  381
  70.44 %
  71.57 %
  26.41 %
  25.75 %
  3.16 %
  2.68 %
Food & Drink
  14389
  13954
  10630
  10554
  3323
  3070
  436
  330
  73.88 %
  75.63 %
  23.09 %
  22.00 %
  3.03 %
  2.36 %
Home & Garden
  13709
  14119
  10201
  10662
  3104
  3107
  404
  350
  74.41 %
  75.52 %
  22.64 %
  22.01 %
  2.95 %
  2.48 %
Finance
  13986
  13919
  9245
  9330
  4259
  4183
  482
  406
  66.10 %
  67.03 %
  30.45 %
  30.05 %
  3.45 %
  2.92 %
Health
  14049
  13678
  9381
  9303
  4206
  3971
  462
  404
  66.77 %
  68.01 %
  29.94 %
  29.03 %
  3.29 %
  2.95 %
Pets
  13994
  14092
  10364
  10541
  3222
  3159
  408
  392
  74.06 %
  74.80 %
  23.02 %
  22.42 %
  2.92 %
  2.78 %
Sport & Fitness
  14098
  13663
  9861
  9713
  3783
  3570
  454
  380
  69.95 %
  71.09 %
  26.83 %
  26.13 %
  3.22 %
  2.78 %
Job & Career
  13885
  14115
  9656
  9931
  3759
  3782
  470
  402
  69.54 %
  70.36 %
  27.07 %
  26.79 %
  3.38 %
  2.85 %
Dating
  13840
  14061
  8736
  8990
  4626
  4672
  478
  399
  63.12 %
  63.94 %
  33.42 %
  33.23 %
  3.45 %
  2.84 %
Other
  13628
  13905
  10089
  10403
  3139
  3133
  400
  369
  74.03 %
  74.81 %
  23.03 %
  22.53 %
  2.94 %
  2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than ConvertKit.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18052
  18664
  11967
  12565
  5469
  5583
  616
  516
  66.29 %
  67.32 %
  30.30 %
  29.91 %
  3.41 %
  2.76 %
Outlook Mail
  18006
  18284
  12126
  12524
  5261
  5206
  619
  554
  67.34 %
  68.50 %
  29.22 %
  28.47 %
  3.44 %
  3.03 %
Yahoo Mail
  18592
  18585
  13214
  13433
  4813
  4638
  565
  514
  71.07 %
  72.28 %
  25.89 %
  24.96 %
  3.04 %
  2.77 %
AOL Mail
  18121
  18293
  12861
  13194
  4678
  4580
  582
  519
  70.97 %
  72.13 %
  25.82 %
  25.04 %
  3.21 %
  2.84 %
Mail.com
  17324
  17814
  12576
  13047
  4222
  4287
  526
  480
  72.59 %
  73.24 %
  24.37 %
  24.07 %
  3.04 %
  2.69 %
Yandex Mail
  17504
  17547
  12173
  12345
  4759
  4697
  572
  505
  69.54 %
  70.35 %
  27.19 %
  26.77 %
  3.27 %
  2.88 %
GMX Mail
  18642
  17832
  13027
  12747
  5023
  4642
  592
  443
  69.88 %
  71.48 %
  26.94 %
  26.03 %
  3.18 %
  2.48 %
Zoho Mail
  18877
  17898
  13643
  13186
  4656
  4252
  578
  460
  72.27 %
  73.67 %
  24.66 %
  23.76 %
  3.06 %
  2.57 %
ProtonMail
  18147
  18442
  12950
  13403
  4638
  4605
  559
  434
  71.36 %
  72.68 %
  25.56 %
  24.97 %
  3.08 %
  2.35 %
Custom Mail
  18482
  17885
  13699
  13440
  4245
  4003
  538
  442
  74.12 %
  75.15 %
  22.97 %
  22.38 %
  2.91 %
  2.47 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.