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Benchmark Email and Mailify Email Deliverability Comparison

  Benchmark Email
  Mailify

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.295
  249.403
  181.570
  185.480
  60.332
  56.376
  9.393
  7.547

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.25 %
  74.37 %
  24.01 %
  22.60 %
  3.74 %
  3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19183
  18598
  14501
  14474
  3981
  3633
  701
  491
  75.59 %
  77.83 %
  20.75 %
  19.53 %
  3.65 %
  2.64 %
Elektronics
  19654
  19502
  14193
  14595
  4731
  4372
  730
  535
  72.21 %
  74.84 %
  24.07 %
  22.42 %
  3.71 %
  2.74 %
Entertainment
  18893
  18914
  13676
  14060
  4522
  4283
  695
  571
  72.39 %
  74.34 %
  23.93 %
  22.64 %
  3.68 %
  3.02 %
Cosmetics & Beauty
  19187
  19538
  13834
  14513
  4634
  4434
  719
  591
  72.10 %
  74.28 %
  24.15 %
  22.69 %
  3.75 %
  3.02 %
Food & Drink
  19395
  19433
  14685
  15151
  4042
  3755
  668
  527
  75.72 %
  77.97 %
  20.84 %
  19.32 %
  3.44 %
  2.71 %
Home & Garden
  19402
  19375
  14745
  15074
  4010
  3771
  647
  530
  76.00 %
  77.80 %
  20.67 %
  19.46 %
  3.33 %
  2.74 %
Finance
  19356
  19245
  13210
  13531
  5374
  5066
  772
  648
  68.25 %
  70.31 %
  27.76 %
  26.32 %
  3.99 %
  3.37 %
Health
  20070
  18913
  13826
  13527
  5470
  4786
  774
  600
  68.89 %
  71.52 %
  27.25 %
  25.31 %
  3.86 %
  3.17 %
Pets
  19339
  19295
  14505
  14813
  4153
  3875
  681
  607
  75.00 %
  76.77 %
  21.47 %
  20.08 %
  3.52 %
  3.15 %
Sport & Fitness
  18829
  18917
  13500
  13949
  4609
  4386
  720
  582
  71.70 %
  73.74 %
  24.48 %
  23.19 %
  3.82 %
  3.08 %
Job & Career
  19483
  19298
  13705
  14016
  4940
  4643
  838
  639
  70.34 %
  72.63 %
  25.36 %
  24.06 %
  4.30 %
  3.31 %
Dating
  19144
  19361
  12708
  13175
  5706
  5547
  730
  639
  66.38 %
  68.05 %
  29.81 %
  28.65 %
  3.81 %
  3.30 %
Other
  19360
  19014
  14482
  14602
  4160
  3825
  718
  587
  74.80 %
  76.80 %
  21.49 %
  20.12 %
  3.71 %
  3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24936
  25371
  17126
  17892
  6792
  6666
  1018
  813
  68.68 %
  70.52 %
  27.24 %
  26.27 %
  4.08 %
  3.20 %
Outlook Mail
  25476
  25064
  17594
  17899
  6864
  6317
  1018
  848
  69.06 %
  71.41 %
  26.94 %
  25.20 %
  4.00 %
  3.38 %
Yahoo Mail
  25025
  25431
  18161
  18966
  5914
  5683
  950
  782
  72.57 %
  74.58 %
  23.63 %
  22.35 %
  3.80 %
  3.07 %
AOL Mail
  25196
  25147
  18226
  18706
  6014
  5629
  956
  812
  72.34 %
  74.39 %
  23.87 %
  22.38 %
  3.79 %
  3.23 %
Mail.com
  25354
  24694
  18638
  18665
  5798
  5273
  918
  756
  73.51 %
  75.59 %
  22.87 %
  21.35 %
  3.62 %
  3.06 %
Yandex Mail
  25140
  24330
  17769
  17743
  6378
  5794
  993
  793
  70.68 %
  72.93 %
  25.37 %
  23.81 %
  3.95 %
  3.26 %
GMX Mail
  25275
  24806
  18283
  18540
  6121
  5569
  871
  697
  72.34 %
  74.74 %
  24.22 %
  22.45 %
  3.45 %
  2.81 %
Zoho Mail
  24954
  24575
  18499
  18749
  5542
  5132
  913
  694
  74.13 %
  76.29 %
  22.21 %
  20.88 %
  3.66 %
  2.82 %
ProtonMail
  24950
  25215
  18386
  19096
  5685
  5449
  879
  670
  73.69 %
  75.73 %
  22.79 %
  21.61 %
  3.52 %
  2.66 %
Custom Mail
  24989
  24770
  18888
  19224
  5224
  4864
  877
  682
  75.59 %
  77.61 %
  20.91 %
  19.64 %
  3.51 %
  2.75 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.