Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
285.308 283.794	208.929 213.698	65.587 61.219	10.792 8.877

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.23 % 75.30 %	22.99 % 21.57 %	3.78 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21799 21340	16671 16777	4335 3968	793 595	76.48 % 78.62 %	19.89 % 18.59 %	3.64 % 2.79 %
Elektronics	22216 22238	16272 16890	5106 4725	838 623	73.24 % 75.95 %	22.98 % 21.25 %	3.77 % 2.80 %
Entertainment	21462 21616	15739 16290	4919 4665	804 661	73.33 % 75.36 %	22.92 % 21.58 %	3.75 % 3.06 %
Cosmetics & Beauty	21782 22179	15922 16684	5029 4807	831 688	73.10 % 75.22 %	23.09 % 21.67 %	3.82 % 3.10 %
Food & Drink	22017 22188	16844 17466	4400 4096	773 626	76.50 % 78.72 %	19.98 % 18.46 %	3.51 % 2.82 %
Home & Garden	22094 22011	16975 17307	4369 4089	750 615	76.83 % 78.63 %	19.77 % 18.58 %	3.39 % 2.79 %
Finance	22010 21901	15270 15634	5843 5498	897 769	69.38 % 71.38 %	26.55 % 25.10 %	4.08 % 3.51 %
Health	22634 21503	15841 15614	5895 5179	898 710	69.99 % 72.61 %	26.04 % 24.09 %	3.97 % 3.30 %
Pets	21988 21889	16675 16971	4543 4215	770 703	75.84 % 77.53 %	20.66 % 19.26 %	3.50 % 3.21 %
Sport & Fitness	21377 21445	15528 15999	5029 4771	820 675	72.64 % 74.60 %	23.53 % 22.25 %	3.84 % 3.15 %
Job & Career	22138 21960	15778 16122	5406 5075	954 763	71.27 % 73.42 %	24.42 % 23.11 %	4.31 % 3.47 %
Dating	21750 21873	14738 15157	6161 5955	851 761	67.76 % 69.30 %	28.33 % 27.23 %	3.91 % 3.48 %
Other	22041 21651	16676 16787	4552 4176	813 688	75.66 % 77.53 %	20.65 % 19.29 %	3.69 % 3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28293 28879	19735 20705	7368 7226	1190 948	69.75 % 71.70 %	26.04 % 25.02 %	4.21 % 3.28 %
Outlook Mail	28844 28430	20234 20588	7441 6847	1169 995	70.15 % 72.42 %	25.80 % 24.08 %	4.05 % 3.50 %
Yahoo Mail	28466 28829	20903 21720	6468 6190	1095 919	73.43 % 75.34 %	22.72 % 21.47 %	3.85 % 3.19 %
AOL Mail	28643 28547	20956 21475	6580 6124	1107 948	73.16 % 75.23 %	22.97 % 21.45 %	3.86 % 3.32 %
Mail.com	28819 28090	21457 21451	6323 5743	1039 896	74.45 % 76.37 %	21.94 % 20.44 %	3.61 % 3.19 %
Yandex Mail	28526 27788	20428 20514	6953 6338	1145 936	71.61 % 73.82 %	24.37 % 22.81 %	4.01 % 3.37 %
GMX Mail	28688 28219	21087 21395	6613 6005	988 819	73.50 % 75.82 %	23.05 % 21.28 %	3.44 % 2.90 %
Zoho Mail	28385 27980	21296 21590	6035 5578	1054 812	75.03 % 77.16 %	21.26 % 19.94 %	3.71 % 2.90 %
ProtonMail	28409 28861	21248 22157	6150 5895	1011 809	74.79 % 76.77 %	21.65 % 20.43 %	3.56 % 2.80 %
Custom Mail	28235 28171	21585 22103	5656 5273	994 795	76.45 % 78.46 %	20.03 % 18.72 %	3.52 % 2.82 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.