Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.847 393.150	297.350 302.866	82.152 76.964	15.345 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.31 % 77.04 %	20.81 % 19.58 %	3.89 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30187 29688	23663 23784	5441 5024	1083 880	78.39 % 80.11 %	18.02 % 16.92 %	3.59 % 2.96 %
Elektronics	30740 30694	23252 23911	6320 5854	1168 929	75.64 % 77.90 %	20.56 % 19.07 %	3.80 % 3.03 %
Entertainment	29813 30167	22493 23222	6182 5902	1138 1043	75.45 % 76.98 %	20.74 % 19.56 %	3.82 % 3.46 %
Cosmetics & Beauty	30068 30530	22603 23551	6282 6004	1183 975	75.17 % 77.14 %	20.89 % 19.67 %	3.93 % 3.19 %
Food & Drink	30339 30519	23757 24459	5500 5133	1082 927	78.31 % 80.14 %	18.13 % 16.82 %	3.57 % 3.04 %
Home & Garden	30560 30222	24024 24200	5489 5111	1047 911	78.61 % 80.07 %	17.96 % 16.91 %	3.43 % 3.01 %
Finance	30716 30341	22059 22294	7340 6899	1317 1148	71.82 % 73.48 %	23.90 % 22.74 %	4.29 % 3.78 %
Health	30992 29945	22490 22376	7244 6489	1258 1080	72.57 % 74.72 %	23.37 % 21.67 %	4.06 % 3.61 %
Pets	30348 30312	23543 23940	5742 5353	1063 1019	77.58 % 78.98 %	18.92 % 17.66 %	3.50 % 3.36 %
Sport & Fitness	29696 29754	22123 22668	6364 6059	1209 1027	74.50 % 76.18 %	21.43 % 20.36 %	4.07 % 3.45 %
Job & Career	30708 30434	22467 22773	6875 6473	1366 1188	73.16 % 74.83 %	22.39 % 21.27 %	4.45 % 3.90 %
Dating	30315 30388	21400 21850	7637 7353	1278 1185	70.59 % 71.90 %	25.19 % 24.20 %	4.22 % 3.90 %
Other	30365 30156	23476 23838	5736 5310	1153 1008	77.31 % 79.05 %	18.89 % 17.61 %	3.80 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39106 39832	28191 29370	9190 8994	1725 1468	72.09 % 73.73 %	23.50 % 22.58 %	4.41 % 3.69 %
Outlook Mail	39769 39308	28815 29211	9278 8600	1676 1497	72.46 % 74.31 %	23.33 % 21.88 %	4.21 % 3.81 %
Yahoo Mail	39403 39728	29642 30512	8200 7852	1561 1364	75.23 % 76.80 %	20.81 % 19.76 %	3.96 % 3.43 %
AOL Mail	39692 39483	29777 30274	8335 7780	1580 1429	75.02 % 76.68 %	21.00 % 19.70 %	3.98 % 3.62 %
Mail.com	39734 39166	30325 30496	7927 7320	1482 1350	76.32 % 77.86 %	19.95 % 18.69 %	3.73 % 3.45 %
Yandex Mail	39419 38650	28959 29125	8799 8096	1661 1429	73.46 % 75.36 %	22.32 % 20.95 %	4.21 % 3.70 %
GMX Mail	39690 39013	30185 30376	8135 7420	1370 1217	76.05 % 77.86 %	20.50 % 19.02 %	3.45 % 3.12 %
Zoho Mail	39456 38996	30380 30789	7581 7018	1495 1189	77.00 % 78.95 %	19.21 % 18.00 %	3.79 % 3.05 %
ProtonMail	39305 39917	30287 31451	7596 7261	1422 1205	77.06 % 78.79 %	19.33 % 18.19 %	3.62 % 3.02 %
Custom Mail	39273 39057	30789 31262	7111 6623	1373 1172	78.40 % 80.04 %	18.11 % 16.96 %	3.50 % 3.00 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.