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Benchmark Email and Mailify Email Deliverability Comparison

  Benchmark Email
  Mailify

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.514
  112.931
  71.003
  74.183
  39.714
  36.659
  3.797
  2.089

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  62.00 %
  65.69 %
  34.68 %
  32.46 %
  3.32 %
  1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8613
  8481
  5735
  5968
  2587
  2362
  291
  151
  66.59 %
  70.37 %
  30.04 %
  27.85 %
  3.38 %
  1.78 %
Elektronics
  9286
  8867
  5718
  5769
  3257
  2931
  311
  167
  61.58 %
  65.06 %
  35.07 %
  33.06 %
  3.35 %
  1.88 %
Entertainment
  8306
  8486
  5116
  5557
  2925
  2772
  265
  157
  61.59 %
  65.48 %
  35.22 %
  32.67 %
  3.19 %
  1.85 %
Cosmetics & Beauty
  8745
  8881
  5405
  5825
  3050
  2884
  290
  172
  61.81 %
  65.59 %
  34.88 %
  32.47 %
  3.32 %
  1.94 %
Food & Drink
  8906
  8647
  5948
  6077
  2663
  2420
  295
  150
  66.79 %
  70.28 %
  29.90 %
  27.99 %
  3.31 %
  1.73 %
Home & Garden
  8832
  8841
  5910
  6215
  2629
  2457
  293
  169
  66.92 %
  70.30 %
  29.77 %
  27.79 %
  3.32 %
  1.91 %
Finance
  9006
  8791
  5104
  5287
  3607
  3335
  295
  169
  56.67 %
  60.14 %
  40.05 %
  37.94 %
  3.28 %
  1.92 %
Health
  9256
  8421
  5239
  5110
  3715
  3159
  302
  152
  56.60 %
  60.68 %
  40.14 %
  37.51 %
  3.26 %
  1.81 %
Pets
  8877
  8849
  5908
  6223
  2673
  2460
  296
  166
  66.55 %
  70.32 %
  30.11 %
  27.80 %
  3.33 %
  1.88 %
Sport & Fitness
  8327
  8431
  5127
  5521
  2924
  2760
  276
  150
  61.57 %
  65.48 %
  35.11 %
  32.74 %
  3.31 %
  1.78 %
Job & Career
  9027
  8786
  5562
  5731
  3155
  2896
  310
  159
  61.62 %
  65.23 %
  34.95 %
  32.96 %
  3.43 %
  1.81 %
Dating
  8500
  8878
  4360
  4892
  3865
  3813
  275
  173
  51.29 %
  55.10 %
  45.47 %
  42.95 %
  3.24 %
  1.95 %
Other
  8833
  8572
  5871
  6008
  2664
  2410
  298
  154
  66.47 %
  70.09 %
  30.16 %
  28.11 %
  3.37 %
  1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11065
  11727
  6228
  7047
  4464
  4467
  373
  213
  56.29 %
  60.09 %
  40.34 %
  38.09 %
  3.37 %
  1.82 %
Outlook Mail
  11924
  11353
  6929
  7047
  4595
  4087
  400
  219
  58.11 %
  62.07 %
  38.54 %
  36.00 %
  3.35 %
  1.93 %
Yahoo Mail
  11252
  11638
  7147
  7821
  3736
  3591
  369
  226
  63.52 %
  67.20 %
  33.20 %
  30.86 %
  3.28 %
  1.94 %
AOL Mail
  11470
  11414
  7274
  7652
  3827
  3550
  369
  212
  63.42 %
  67.04 %
  33.37 %
  31.10 %
  3.22 %
  1.86 %
Mail.com
  11602
  10996
  7446
  7474
  3765
  3324
  391
  198
  64.18 %
  67.97 %
  32.45 %
  30.23 %
  3.37 %
  1.80 %
Yandex Mail
  11517
  10783
  7058
  6991
  4078
  3595
  381
  197
  61.28 %
  64.83 %
  35.41 %
  33.34 %
  3.31 %
  1.83 %
GMX Mail
  11706
  11036
  7059
  7087
  4256
  3748
  391
  201
  60.30 %
  64.22 %
  36.36 %
  33.96 %
  3.34 %
  1.82 %
Zoho Mail
  11424
  11173
  7364
  7600
  3685
  3366
  375
  207
  64.46 %
  68.02 %
  32.26 %
  30.13 %
  3.28 %
  1.85 %
ProtonMail
  11383
  11627
  7110
  7659
  3893
  3757
  380
  211
  62.46 %
  65.87 %
  34.20 %
  32.31 %
  3.34 %
  1.81 %
Custom Mail
  11171
  11184
  7388
  7805
  3415
  3174
  368
  205
  66.14 %
  69.79 %
  30.57 %
  28.38 %
  3.29 %
  1.83 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.