Benchmark Email and Mailify Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
285.308
283.794
|
208.929
213.698
|
65.587
61.219
|
10.792
8.877
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.23 %
75.30 %
|
22.99 %
21.57 %
|
3.78 %
3.13 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21799
21340
|
16671
16777
|
4335
3968
|
793
595
|
76.48 %
78.62 %
|
19.89 %
18.59 %
|
3.64 %
2.79 %
|
Elektronics |
22216
22238
|
16272
16890
|
5106
4725
|
838
623
|
73.24 %
75.95 %
|
22.98 %
21.25 %
|
3.77 %
2.80 %
|
Entertainment |
21462
21616
|
15739
16290
|
4919
4665
|
804
661
|
73.33 %
75.36 %
|
22.92 %
21.58 %
|
3.75 %
3.06 %
|
Cosmetics & Beauty |
21782
22179
|
15922
16684
|
5029
4807
|
831
688
|
73.10 %
75.22 %
|
23.09 %
21.67 %
|
3.82 %
3.10 %
|
Food & Drink |
22017
22188
|
16844
17466
|
4400
4096
|
773
626
|
76.50 %
78.72 %
|
19.98 %
18.46 %
|
3.51 %
2.82 %
|
Home & Garden |
22094
22011
|
16975
17307
|
4369
4089
|
750
615
|
76.83 %
78.63 %
|
19.77 %
18.58 %
|
3.39 %
2.79 %
|
Finance |
22010
21901
|
15270
15634
|
5843
5498
|
897
769
|
69.38 %
71.38 %
|
26.55 %
25.10 %
|
4.08 %
3.51 %
|
Health |
22634
21503
|
15841
15614
|
5895
5179
|
898
710
|
69.99 %
72.61 %
|
26.04 %
24.09 %
|
3.97 %
3.30 %
|
Pets |
21988
21889
|
16675
16971
|
4543
4215
|
770
703
|
75.84 %
77.53 %
|
20.66 %
19.26 %
|
3.50 %
3.21 %
|
Sport & Fitness |
21377
21445
|
15528
15999
|
5029
4771
|
820
675
|
72.64 %
74.60 %
|
23.53 %
22.25 %
|
3.84 %
3.15 %
|
Job & Career |
22138
21960
|
15778
16122
|
5406
5075
|
954
763
|
71.27 %
73.42 %
|
24.42 %
23.11 %
|
4.31 %
3.47 %
|
Dating |
21750
21873
|
14738
15157
|
6161
5955
|
851
761
|
67.76 %
69.30 %
|
28.33 %
27.23 %
|
3.91 %
3.48 %
|
Other |
22041
21651
|
16676
16787
|
4552
4176
|
813
688
|
75.66 %
77.53 %
|
20.65 %
19.29 %
|
3.69 %
3.18 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28293
28879
|
19735
20705
|
7368
7226
|
1190
948
|
69.75 %
71.70 %
|
26.04 %
25.02 %
|
4.21 %
3.28 %
|
Outlook Mail |
28844
28430
|
20234
20588
|
7441
6847
|
1169
995
|
70.15 %
72.42 %
|
25.80 %
24.08 %
|
4.05 %
3.50 %
|
Yahoo Mail |
28466
28829
|
20903
21720
|
6468
6190
|
1095
919
|
73.43 %
75.34 %
|
22.72 %
21.47 %
|
3.85 %
3.19 %
|
AOL Mail |
28643
28547
|
20956
21475
|
6580
6124
|
1107
948
|
73.16 %
75.23 %
|
22.97 %
21.45 %
|
3.86 %
3.32 %
|
Mail.com |
28819
28090
|
21457
21451
|
6323
5743
|
1039
896
|
74.45 %
76.37 %
|
21.94 %
20.44 %
|
3.61 %
3.19 %
|
Yandex Mail |
28526
27788
|
20428
20514
|
6953
6338
|
1145
936
|
71.61 %
73.82 %
|
24.37 %
22.81 %
|
4.01 %
3.37 %
|
GMX Mail |
28688
28219
|
21087
21395
|
6613
6005
|
988
819
|
73.50 %
75.82 %
|
23.05 %
21.28 %
|
3.44 %
2.90 %
|
Zoho Mail |
28385
27980
|
21296
21590
|
6035
5578
|
1054
812
|
75.03 %
77.16 %
|
21.26 %
19.94 %
|
3.71 %
2.90 %
|
ProtonMail |
28409
28861
|
21248
22157
|
6150
5895
|
1011
809
|
74.79 %
76.77 %
|
21.65 %
20.43 %
|
3.56 %
2.80 %
|
Custom Mail |
28235
28171
|
21585
22103
|
5656
5273
|
994
795
|
76.45 %
78.46 %
|
20.03 %
18.72 %
|
3.52 %
2.82 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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