Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.949 304.413	225.728 230.443	68.625 64.228	11.596 9.742

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.78 % 75.70 %	22.43 % 21.10 %	3.79 % 3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23414 22920	18030 18096	4541 4175	843 649	77.01 % 78.95 %	19.39 % 18.22 %	3.60 % 2.83 %
Elektronics	23803 23817	17577 18188	5330 4941	896 688	73.84 % 76.37 %	22.39 % 20.75 %	3.76 % 2.89 %
Entertainment	23010 23175	17006 17564	5147 4889	857 722	73.91 % 75.79 %	22.37 % 21.10 %	3.72 % 3.12 %
Cosmetics & Beauty	23367 23764	17195 17984	5258 5036	914 744	73.59 % 75.68 %	22.50 % 21.19 %	3.91 % 3.13 %
Food & Drink	23591 23756	18161 18772	4601 4296	829 688	76.98 % 79.02 %	19.50 % 18.08 %	3.51 % 2.90 %
Home & Garden	23681 23639	18310 18667	4573 4296	798 676	77.32 % 78.97 %	19.31 % 18.17 %	3.37 % 2.86 %
Finance	23659 23512	16556 16891	6125 5768	978 853	69.98 % 71.84 %	25.89 % 24.53 %	4.13 % 3.63 %
Health	24165 23080	17069 16878	6137 5425	959 777	70.64 % 73.13 %	25.40 % 23.51 %	3.97 % 3.37 %
Pets	23565 23475	17984 18277	4762 4435	819 763	76.32 % 77.86 %	20.21 % 18.89 %	3.48 % 3.25 %
Sport & Fitness	22938 23029	16785 17278	5269 5017	884 734	73.18 % 75.03 %	22.97 % 21.79 %	3.85 % 3.19 %
Job & Career	23722 23505	17020 17327	5674 5335	1028 843	71.75 % 73.72 %	23.92 % 22.70 %	4.33 % 3.59 %
Dating	23400 23481	16046 16411	6437 6223	917 847	68.57 % 69.89 %	27.51 % 26.50 %	3.92 % 3.61 %
Other	23634 23260	17989 18110	4771 4392	874 758	76.11 % 77.86 %	20.19 % 18.88 %	3.70 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30311 30931	21329 22325	7698 7563	1284 1043	70.37 % 72.18 %	25.40 % 24.45 %	4.24 % 3.37 %
Outlook Mail	30891 30498	21866 22199	7773 7188	1252 1111	70.78 % 72.79 %	25.16 % 23.57 %	4.05 % 3.64 %
Yahoo Mail	30553 30887	22592 23370	6791 6510	1170 1007	73.94 % 75.66 %	22.23 % 21.08 %	3.83 % 3.26 %
AOL Mail	30655 30590	22574 23119	6895 6443	1186 1028	73.64 % 75.58 %	22.49 % 21.06 %	3.87 % 3.36 %
Mail.com	30930 30169	23187 23134	6622 6044	1121 991	74.97 % 76.68 %	21.41 % 20.03 %	3.62 % 3.28 %
Yandex Mail	30609 29764	22070 22071	7304 6660	1235 1033	72.10 % 74.15 %	23.86 % 22.38 %	4.03 % 3.47 %
GMX Mail	30756 30253	22804 23083	6888 6273	1064 897	74.14 % 76.30 %	22.40 % 20.74 %	3.46 % 2.96 %
Zoho Mail	30439 30210	22991 23443	6315 5875	1133 892	75.53 % 77.60 %	20.75 % 19.45 %	3.72 % 2.95 %
ProtonMail	30467 30912	22974 23897	6412 6146	1081 869	75.41 % 77.31 %	21.05 % 19.88 %	3.55 % 2.81 %
Custom Mail	30338 30199	23341 23802	5927 5526	1070 871	76.94 % 78.82 %	19.54 % 18.30 %	3.53 % 2.88 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.