Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 221.920	159.455 162.892	56.164 52.539	8.235 6.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 73.40 %	25.09 % 23.67 %	3.68 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 16632	12737 12790	3697 3402	621 440	74.68 % 76.90 %	21.68 % 20.45 %	3.64 % 2.65 %
Elektronics	17571 17378	12507 12815	4432 4097	632 466	71.18 % 73.74 %	25.22 % 23.58 %	3.60 % 2.68 %
Entertainment	16807 16801	11987 12330	4200 3987	620 484	71.32 % 73.39 %	24.99 % 23.73 %	3.69 % 2.88 %
Cosmetics & Beauty	17088 17385	12135 12752	4316 4129	637 504	71.01 % 73.35 %	25.26 % 23.75 %	3.73 % 2.90 %
Food & Drink	17317 17238	12957 13284	3768 3495	592 459	74.82 % 77.06 %	21.76 % 20.27 %	3.42 % 2.66 %
Home & Garden	17277 17278	12973 13290	3734 3519	570 469	75.09 % 76.92 %	21.61 % 20.37 %	3.30 % 2.71 %
Finance	17224 17061	11543 11799	5008 4712	673 550	67.02 % 69.16 %	29.08 % 27.62 %	3.91 % 3.22 %
Health	17938 16840	12136 11850	5119 4478	683 512	67.66 % 70.37 %	28.54 % 26.59 %	3.81 % 3.04 %
Pets	17211 17156	12765 13051	3848 3590	598 515	74.17 % 76.07 %	22.36 % 20.93 %	3.47 % 3.00 %
Sport & Fitness	16731 16813	11847 12240	4267 4072	617 501	70.81 % 72.80 %	25.50 % 24.22 %	3.69 % 2.98 %
Job & Career	17395 17197	12084 12355	4582 4305	729 537	69.47 % 71.84 %	26.34 % 25.03 %	4.19 % 3.12 %
Dating	17000 17189	11032 11450	5334 5194	634 545	64.89 % 66.61 %	31.38 % 30.22 %	3.73 % 3.17 %
Other	17240 16952	12752 12886	3859 3559	629 507	73.97 % 76.01 %	22.38 % 20.99 %	3.65 % 2.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 22691	15039 15746	6336 6245	879 700	67.58 % 69.39 %	28.47 % 27.52 %	3.95 % 3.08 %
Outlook Mail	22861 22375	15532 15764	6428 5893	901 718	67.94 % 70.45 %	28.12 % 26.34 %	3.94 % 3.21 %
Yahoo Mail	22213 22633	15919 16687	5468 5268	826 678	71.67 % 73.73 %	24.62 % 23.28 %	3.72 % 3.00 %
AOL Mail	22384 22367	15966 16462	5571 5221	847 684	71.33 % 73.60 %	24.89 % 23.34 %	3.78 % 3.06 %
Mail.com	22577 21994	16397 16438	5382 4899	798 657	72.63 % 74.74 %	23.84 % 22.27 %	3.53 % 2.99 %
Yandex Mail	22428 21567	15655 15522	5913 5360	860 685	69.80 % 71.97 %	26.36 % 24.85 %	3.83 % 3.18 %
GMX Mail	22479 21968	15986 16170	5728 5211	765 587	71.12 % 73.61 %	25.48 % 23.72 %	3.40 % 2.67 %
Zoho Mail	22248 21761	16286 16383	5165 4773	797 605	73.20 % 75.29 %	23.22 % 21.93 %	3.58 % 2.78 %
ProtonMail	22179 22520	16075 16817	5319 5128	785 575	72.48 % 74.68 %	23.98 % 22.77 %	3.54 % 2.55 %
Custom Mail	22231 22044	16600 16903	4854 4541	777 600	74.67 % 76.68 %	21.83 % 20.60 %	3.50 % 2.72 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.