Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.295 249.403	181.570 185.480	60.332 56.376	9.393 7.547

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.25 % 74.37 %	24.01 % 22.60 %	3.74 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19183 18598	14501 14474	3981 3633	701 491	75.59 % 77.83 %	20.75 % 19.53 %	3.65 % 2.64 %
Elektronics	19654 19502	14193 14595	4731 4372	730 535	72.21 % 74.84 %	24.07 % 22.42 %	3.71 % 2.74 %
Entertainment	18893 18914	13676 14060	4522 4283	695 571	72.39 % 74.34 %	23.93 % 22.64 %	3.68 % 3.02 %
Cosmetics & Beauty	19187 19538	13834 14513	4634 4434	719 591	72.10 % 74.28 %	24.15 % 22.69 %	3.75 % 3.02 %
Food & Drink	19395 19433	14685 15151	4042 3755	668 527	75.72 % 77.97 %	20.84 % 19.32 %	3.44 % 2.71 %
Home & Garden	19402 19375	14745 15074	4010 3771	647 530	76.00 % 77.80 %	20.67 % 19.46 %	3.33 % 2.74 %
Finance	19356 19245	13210 13531	5374 5066	772 648	68.25 % 70.31 %	27.76 % 26.32 %	3.99 % 3.37 %
Health	20070 18913	13826 13527	5470 4786	774 600	68.89 % 71.52 %	27.25 % 25.31 %	3.86 % 3.17 %
Pets	19339 19295	14505 14813	4153 3875	681 607	75.00 % 76.77 %	21.47 % 20.08 %	3.52 % 3.15 %
Sport & Fitness	18829 18917	13500 13949	4609 4386	720 582	71.70 % 73.74 %	24.48 % 23.19 %	3.82 % 3.08 %
Job & Career	19483 19298	13705 14016	4940 4643	838 639	70.34 % 72.63 %	25.36 % 24.06 %	4.30 % 3.31 %
Dating	19144 19361	12708 13175	5706 5547	730 639	66.38 % 68.05 %	29.81 % 28.65 %	3.81 % 3.30 %
Other	19360 19014	14482 14602	4160 3825	718 587	74.80 % 76.80 %	21.49 % 20.12 %	3.71 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24936 25371	17126 17892	6792 6666	1018 813	68.68 % 70.52 %	27.24 % 26.27 %	4.08 % 3.20 %
Outlook Mail	25476 25064	17594 17899	6864 6317	1018 848	69.06 % 71.41 %	26.94 % 25.20 %	4.00 % 3.38 %
Yahoo Mail	25025 25431	18161 18966	5914 5683	950 782	72.57 % 74.58 %	23.63 % 22.35 %	3.80 % 3.07 %
AOL Mail	25196 25147	18226 18706	6014 5629	956 812	72.34 % 74.39 %	23.87 % 22.38 %	3.79 % 3.23 %
Mail.com	25354 24694	18638 18665	5798 5273	918 756	73.51 % 75.59 %	22.87 % 21.35 %	3.62 % 3.06 %
Yandex Mail	25140 24330	17769 17743	6378 5794	993 793	70.68 % 72.93 %	25.37 % 23.81 %	3.95 % 3.26 %
GMX Mail	25275 24806	18283 18540	6121 5569	871 697	72.34 % 74.74 %	24.22 % 22.45 %	3.45 % 2.81 %
Zoho Mail	24954 24575	18499 18749	5542 5132	913 694	74.13 % 76.29 %	22.21 % 20.88 %	3.66 % 2.82 %
ProtonMail	24950 25215	18386 19096	5685 5449	879 670	73.69 % 75.73 %	22.79 % 21.61 %	3.52 % 2.66 %
Custom Mail	24989 24770	18888 19224	5224 4864	877 682	75.59 % 77.61 %	20.91 % 19.64 %	3.51 % 2.75 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.