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Benchmark Email and Mailify Email Deliverability Comparison

  Benchmark Email
  Mailify

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  285.308
  283.794
  208.929
  213.698
  65.587
  61.219
  10.792
  8.877

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.23 %
  75.30 %
  22.99 %
  21.57 %
  3.78 %
  3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21799
  21340
  16671
  16777
  4335
  3968
  793
  595
  76.48 %
  78.62 %
  19.89 %
  18.59 %
  3.64 %
  2.79 %
Elektronics
  22216
  22238
  16272
  16890
  5106
  4725
  838
  623
  73.24 %
  75.95 %
  22.98 %
  21.25 %
  3.77 %
  2.80 %
Entertainment
  21462
  21616
  15739
  16290
  4919
  4665
  804
  661
  73.33 %
  75.36 %
  22.92 %
  21.58 %
  3.75 %
  3.06 %
Cosmetics & Beauty
  21782
  22179
  15922
  16684
  5029
  4807
  831
  688
  73.10 %
  75.22 %
  23.09 %
  21.67 %
  3.82 %
  3.10 %
Food & Drink
  22017
  22188
  16844
  17466
  4400
  4096
  773
  626
  76.50 %
  78.72 %
  19.98 %
  18.46 %
  3.51 %
  2.82 %
Home & Garden
  22094
  22011
  16975
  17307
  4369
  4089
  750
  615
  76.83 %
  78.63 %
  19.77 %
  18.58 %
  3.39 %
  2.79 %
Finance
  22010
  21901
  15270
  15634
  5843
  5498
  897
  769
  69.38 %
  71.38 %
  26.55 %
  25.10 %
  4.08 %
  3.51 %
Health
  22634
  21503
  15841
  15614
  5895
  5179
  898
  710
  69.99 %
  72.61 %
  26.04 %
  24.09 %
  3.97 %
  3.30 %
Pets
  21988
  21889
  16675
  16971
  4543
  4215
  770
  703
  75.84 %
  77.53 %
  20.66 %
  19.26 %
  3.50 %
  3.21 %
Sport & Fitness
  21377
  21445
  15528
  15999
  5029
  4771
  820
  675
  72.64 %
  74.60 %
  23.53 %
  22.25 %
  3.84 %
  3.15 %
Job & Career
  22138
  21960
  15778
  16122
  5406
  5075
  954
  763
  71.27 %
  73.42 %
  24.42 %
  23.11 %
  4.31 %
  3.47 %
Dating
  21750
  21873
  14738
  15157
  6161
  5955
  851
  761
  67.76 %
  69.30 %
  28.33 %
  27.23 %
  3.91 %
  3.48 %
Other
  22041
  21651
  16676
  16787
  4552
  4176
  813
  688
  75.66 %
  77.53 %
  20.65 %
  19.29 %
  3.69 %
  3.18 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28293
  28879
  19735
  20705
  7368
  7226
  1190
  948
  69.75 %
  71.70 %
  26.04 %
  25.02 %
  4.21 %
  3.28 %
Outlook Mail
  28844
  28430
  20234
  20588
  7441
  6847
  1169
  995
  70.15 %
  72.42 %
  25.80 %
  24.08 %
  4.05 %
  3.50 %
Yahoo Mail
  28466
  28829
  20903
  21720
  6468
  6190
  1095
  919
  73.43 %
  75.34 %
  22.72 %
  21.47 %
  3.85 %
  3.19 %
AOL Mail
  28643
  28547
  20956
  21475
  6580
  6124
  1107
  948
  73.16 %
  75.23 %
  22.97 %
  21.45 %
  3.86 %
  3.32 %
Mail.com
  28819
  28090
  21457
  21451
  6323
  5743
  1039
  896
  74.45 %
  76.37 %
  21.94 %
  20.44 %
  3.61 %
  3.19 %
Yandex Mail
  28526
  27788
  20428
  20514
  6953
  6338
  1145
  936
  71.61 %
  73.82 %
  24.37 %
  22.81 %
  4.01 %
  3.37 %
GMX Mail
  28688
  28219
  21087
  21395
  6613
  6005
  988
  819
  73.50 %
  75.82 %
  23.05 %
  21.28 %
  3.44 %
  2.90 %
Zoho Mail
  28385
  27980
  21296
  21590
  6035
  5578
  1054
  812
  75.03 %
  77.16 %
  21.26 %
  19.94 %
  3.71 %
  2.90 %
ProtonMail
  28409
  28861
  21248
  22157
  6150
  5895
  1011
  809
  74.79 %
  76.77 %
  21.65 %
  20.43 %
  3.56 %
  2.80 %
Custom Mail
  28235
  28171
  21585
  22103
  5656
  5273
  994
  795
  76.45 %
  78.46 %
  20.03 %
  18.72 %
  3.52 %
  2.82 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.