Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.879 345.650	258.779 264.040	74.773 70.223	13.327 11.387

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.60 % 76.39 %	21.56 % 20.32 %	3.84 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26594 26101	20677 20765	4955 4577	962 759	77.75 % 79.56 %	18.63 % 17.54 %	3.62 % 2.91 %
Elektronics	27021 27076	20200 20884	5789 5382	1032 810	74.76 % 77.13 %	21.42 % 19.88 %	3.82 % 2.99 %
Entertainment	26163 26379	19563 20160	5622 5357	978 862	74.77 % 76.42 %	21.49 % 20.31 %	3.74 % 3.27 %
Cosmetics & Beauty	26389 26855	19635 20530	5708 5484	1046 841	74.41 % 76.45 %	21.63 % 20.42 %	3.96 % 3.13 %
Food & Drink	26676 26817	20738 21349	5005 4681	933 787	77.74 % 79.61 %	18.76 % 17.46 %	3.50 % 2.93 %
Home & Garden	26795 26638	20899 21177	4983 4672	913 789	78.00 % 79.50 %	18.60 % 17.54 %	3.41 % 2.96 %
Finance	26916 26679	19109 19397	6676 6296	1131 986	70.99 % 72.71 %	24.80 % 23.60 %	4.20 % 3.70 %
Health	27235 26357	19507 19480	6627 5943	1101 934	71.62 % 73.91 %	24.33 % 22.55 %	4.04 % 3.54 %
Pets	26652 26661	20520 20911	5200 4867	932 883	76.99 % 78.43 %	19.51 % 18.26 %	3.50 % 3.31 %
Sport & Fitness	26052 26208	19243 19825	5770 5515	1039 868	73.86 % 75.64 %	22.15 % 21.04 %	3.99 % 3.31 %
Job & Career	27005 26675	19586 19822	6237 5859	1182 994	72.53 % 74.31 %	23.10 % 21.96 %	4.38 % 3.73 %
Dating	26602 26778	18542 19009	6987 6768	1073 1001	69.70 % 70.99 %	26.26 % 25.27 %	4.03 % 3.74 %
Other	26779 26426	20560 20731	5214 4822	1005 873	76.78 % 78.45 %	19.47 % 18.25 %	3.75 % 3.30 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34387 34939	24506 25509	8384 8214	1497 1216	71.27 % 73.01 %	24.38 % 23.51 %	4.35 % 3.48 %
Outlook Mail	34947 34498	25061 25364	8449 7838	1437 1296	71.71 % 73.52 %	24.18 % 22.72 %	4.11 % 3.76 %
Yahoo Mail	34727 34959	25932 26667	7445 7135	1350 1157	74.67 % 76.28 %	21.44 % 20.41 %	3.89 % 3.31 %
AOL Mail	34838 34782	25907 26460	7557 7087	1374 1235	74.36 % 76.07 %	21.69 % 20.38 %	3.94 % 3.55 %
Mail.com	34982 34374	26481 26576	7209 6644	1292 1154	75.70 % 77.31 %	20.61 % 19.33 %	3.69 % 3.36 %
Yandex Mail	34645 33995	25235 25430	7984 7352	1426 1213	72.84 % 74.81 %	23.05 % 21.63 %	4.12 % 3.57 %
GMX Mail	34803 34308	26167 26437	7443 6812	1193 1059	75.19 % 77.06 %	21.39 % 19.86 %	3.43 % 3.09 %
Zoho Mail	34608 34257	26410 26816	6893 6408	1305 1033	76.31 % 78.28 %	19.92 % 18.71 %	3.77 % 3.02 %
ProtonMail	34506 35244	26317 27527	6945 6693	1244 1024	76.27 % 78.10 %	20.13 % 18.99 %	3.61 % 2.91 %
Custom Mail	34436 34294	26763 27254	6464 6040	1209 1000	77.72 % 79.47 %	18.77 % 17.61 %	3.51 % 2.92 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.