Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.018 379.637	286.199 291.740	80.048 75.099	14.771 12.798

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 76.85 %	21.01 % 19.78 %	3.88 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29112 28678	22779 22932	5293 4903	1040 843	78.25 % 79.96 %	18.18 % 17.10 %	3.57 % 2.94 %
Elektronics	29616 29652	22326 23036	6162 5724	1128 892	75.38 % 77.69 %	20.81 % 19.30 %	3.81 % 3.01 %
Entertainment	28782 29081	21665 22339	6025 5743	1092 999	75.27 % 76.82 %	20.93 % 19.75 %	3.79 % 3.44 %
Cosmetics & Beauty	29012 29469	21751 22670	6121 5860	1140 939	74.97 % 76.93 %	21.10 % 19.89 %	3.93 % 3.19 %
Food & Drink	29328 29434	22928 23539	5363 5004	1037 891	78.18 % 79.97 %	18.29 % 17.00 %	3.54 % 3.03 %
Home & Garden	29413 29194	23068 23321	5336 4990	1009 883	78.43 % 79.88 %	18.14 % 17.09 %	3.43 % 3.02 %
Finance	29693 29306	21255 21465	7166 6732	1272 1109	71.58 % 73.24 %	24.13 % 22.97 %	4.28 % 3.78 %
Health	29946 28923	21642 21545	7074 6338	1230 1040	72.27 % 74.49 %	23.62 % 21.91 %	4.11 % 3.60 %
Pets	29268 29308	22652 23098	5584 5223	1032 987	77.40 % 78.81 %	19.08 % 17.82 %	3.53 % 3.37 %
Sport & Fitness	28610 28739	21271 21849	6186 5907	1153 983	74.35 % 76.03 %	21.62 % 20.55 %	4.03 % 3.42 %
Job & Career	29681 29337	21669 21895	6699 6300	1313 1142	73.01 % 74.63 %	22.57 % 21.47 %	4.42 % 3.89 %
Dating	29202 29392	20545 21068	7447 7197	1210 1127	70.35 % 71.68 %	25.50 % 24.49 %	4.14 % 3.83 %
Other	29355 29124	22648 22983	5592 5178	1115 963	77.15 % 78.91 %	19.05 % 17.78 %	3.80 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37727 38425	27109 28235	8957 8774	1661 1416	71.86 % 73.48 %	23.74 % 22.83 %	4.40 % 3.69 %
Outlook Mail	38393 37879	27737 28061	9041 8381	1615 1437	72.24 % 74.08 %	23.55 % 22.13 %	4.21 % 3.79 %
Yahoo Mail	38051 38379	28569 29421	7987 7655	1495 1303	75.08 % 76.66 %	20.99 % 19.95 %	3.93 % 3.40 %
AOL Mail	38311 38132	28670 29176	8115 7583	1526 1373	74.83 % 76.51 %	21.18 % 19.89 %	3.98 % 3.60 %
Mail.com	38349 37760	29200 29332	7718 7128	1431 1300	76.14 % 77.68 %	20.13 % 18.88 %	3.73 % 3.44 %
Yandex Mail	38094 37382	27922 28118	8576 7897	1596 1367	73.30 % 75.22 %	22.51 % 21.13 %	4.19 % 3.66 %
GMX Mail	38320 37682	29044 29258	7944 7251	1332 1173	75.79 % 77.64 %	20.73 % 19.24 %	3.48 % 3.11 %
Zoho Mail	37995 37714	29199 29706	7372 6859	1424 1149	76.85 % 78.77 %	19.40 % 18.19 %	3.75 % 3.05 %
ProtonMail	37905 38557	29129 30298	7411 7103	1365 1156	76.85 % 78.58 %	19.55 % 18.42 %	3.60 % 3.00 %
Custom Mail	37873 37727	29620 30135	6927 6468	1326 1124	78.21 % 79.88 %	18.29 % 17.14 %	3.50 % 2.98 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.