Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.297 188.119	131.441 135.447	50.998 47.534	6.858 5.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.44 % 72.00 %	26.94 % 25.27 %	3.62 % 2.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14488 14050	10610 10639	3362 3066	516 345	73.23 % 75.72 %	23.21 % 21.82 %	3.56 % 2.46 %
Elektronics	14934 14744	10344 10649	4059 3727	531 368	69.26 % 72.23 %	27.18 % 25.28 %	3.56 % 2.50 %
Entertainment	14138 14232	9829 10232	3802 3608	507 392	69.52 % 71.89 %	26.89 % 25.35 %	3.59 % 2.75 %
Cosmetics & Beauty	14485 14793	10050 10642	3926 3748	509 403	69.38 % 71.94 %	27.10 % 25.34 %	3.51 % 2.72 %
Food & Drink	14707 14534	10770 11039	3431 3147	506 348	73.23 % 75.95 %	23.33 % 21.65 %	3.44 % 2.39 %
Home & Garden	14541 14630	10690 11084	3376 3176	475 370	73.52 % 75.76 %	23.22 % 21.71 %	3.27 % 2.53 %
Finance	14614 14459	9487 9751	4567 4274	560 434	64.92 % 67.44 %	31.25 % 29.56 %	3.83 % 3.00 %
Health	15226 14231	9987 9747	4685 4062	554 422	65.59 % 68.49 %	30.77 % 28.54 %	3.64 % 2.97 %
Pets	14493 14612	10508 10967	3468 3234	517 411	72.50 % 75.05 %	23.93 % 22.13 %	3.57 % 2.81 %
Sport & Fitness	14040 14235	9668 10165	3840 3665	532 405	68.86 % 71.41 %	27.35 % 25.75 %	3.79 % 2.85 %
Job & Career	14745 14652	10015 10361	4130 3872	600 419	67.92 % 70.71 %	28.01 % 26.43 %	4.07 % 2.86 %
Dating	14242 14538	8859 9364	4856 4751	527 423	62.20 % 64.41 %	34.10 % 32.68 %	3.70 % 2.91 %
Other	14644 14409	10624 10807	3496 3204	524 398	72.55 % 75.00 %	23.87 % 22.24 %	3.58 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18722 19337	12258 13100	5748 5696	716 541	65.47 % 67.75 %	30.70 % 29.46 %	3.82 % 2.80 %
Outlook Mail	19413 18978	12812 13066	5852 5325	749 587	66.00 % 68.85 %	30.14 % 28.06 %	3.86 % 3.09 %
Yahoo Mail	18792 19292	13174 13992	4939 4748	679 552	70.10 % 72.53 %	26.28 % 24.61 %	3.61 % 2.86 %
AOL Mail	18995 18975	13267 13741	5034 4687	694 547	69.84 % 72.42 %	26.50 % 24.70 %	3.65 % 2.88 %
Mail.com	19126 18513	13568 13616	4872 4392	686 505	70.94 % 73.55 %	25.47 % 23.72 %	3.59 % 2.73 %
Yandex Mail	18925 18234	12899 12879	5325 4814	701 541	68.16 % 70.63 %	28.14 % 26.40 %	3.70 % 2.97 %
GMX Mail	19031 18511	13132 13309	5255 4741	644 461	69.00 % 71.90 %	27.61 % 25.61 %	3.38 % 2.49 %
Zoho Mail	18817 18574	13451 13745	4696 4345	670 484	71.48 % 74.00 %	24.96 % 23.39 %	3.56 % 2.61 %
ProtonMail	18729 19138	13200 13986	4872 4693	657 459	70.48 % 73.08 %	26.01 % 24.52 %	3.51 % 2.40 %
Custom Mail	18747 18567	13680 14013	4405 4093	662 461	72.97 % 75.47 %	23.50 % 22.04 %	3.53 % 2.48 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.