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Benchmark Email and Mailify Email Deliverability Comparison

  Benchmark Email
  Mailify

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.297
  188.119
  131.441
  135.447
  50.998
  47.534
  6.858
  5.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.44 %
  72.00 %
  26.94 %
  25.27 %
  3.62 %
  2.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14488
  14050
  10610
  10639
  3362
  3066
  516
  345
  73.23 %
  75.72 %
  23.21 %
  21.82 %
  3.56 %
  2.46 %
Elektronics
  14934
  14744
  10344
  10649
  4059
  3727
  531
  368
  69.26 %
  72.23 %
  27.18 %
  25.28 %
  3.56 %
  2.50 %
Entertainment
  14138
  14232
  9829
  10232
  3802
  3608
  507
  392
  69.52 %
  71.89 %
  26.89 %
  25.35 %
  3.59 %
  2.75 %
Cosmetics & Beauty
  14485
  14793
  10050
  10642
  3926
  3748
  509
  403
  69.38 %
  71.94 %
  27.10 %
  25.34 %
  3.51 %
  2.72 %
Food & Drink
  14707
  14534
  10770
  11039
  3431
  3147
  506
  348
  73.23 %
  75.95 %
  23.33 %
  21.65 %
  3.44 %
  2.39 %
Home & Garden
  14541
  14630
  10690
  11084
  3376
  3176
  475
  370
  73.52 %
  75.76 %
  23.22 %
  21.71 %
  3.27 %
  2.53 %
Finance
  14614
  14459
  9487
  9751
  4567
  4274
  560
  434
  64.92 %
  67.44 %
  31.25 %
  29.56 %
  3.83 %
  3.00 %
Health
  15226
  14231
  9987
  9747
  4685
  4062
  554
  422
  65.59 %
  68.49 %
  30.77 %
  28.54 %
  3.64 %
  2.97 %
Pets
  14493
  14612
  10508
  10967
  3468
  3234
  517
  411
  72.50 %
  75.05 %
  23.93 %
  22.13 %
  3.57 %
  2.81 %
Sport & Fitness
  14040
  14235
  9668
  10165
  3840
  3665
  532
  405
  68.86 %
  71.41 %
  27.35 %
  25.75 %
  3.79 %
  2.85 %
Job & Career
  14745
  14652
  10015
  10361
  4130
  3872
  600
  419
  67.92 %
  70.71 %
  28.01 %
  26.43 %
  4.07 %
  2.86 %
Dating
  14242
  14538
  8859
  9364
  4856
  4751
  527
  423
  62.20 %
  64.41 %
  34.10 %
  32.68 %
  3.70 %
  2.91 %
Other
  14644
  14409
  10624
  10807
  3496
  3204
  524
  398
  72.55 %
  75.00 %
  23.87 %
  22.24 %
  3.58 %
  2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18722
  19337
  12258
  13100
  5748
  5696
  716
  541
  65.47 %
  67.75 %
  30.70 %
  29.46 %
  3.82 %
  2.80 %
Outlook Mail
  19413
  18978
  12812
  13066
  5852
  5325
  749
  587
  66.00 %
  68.85 %
  30.14 %
  28.06 %
  3.86 %
  3.09 %
Yahoo Mail
  18792
  19292
  13174
  13992
  4939
  4748
  679
  552
  70.10 %
  72.53 %
  26.28 %
  24.61 %
  3.61 %
  2.86 %
AOL Mail
  18995
  18975
  13267
  13741
  5034
  4687
  694
  547
  69.84 %
  72.42 %
  26.50 %
  24.70 %
  3.65 %
  2.88 %
Mail.com
  19126
  18513
  13568
  13616
  4872
  4392
  686
  505
  70.94 %
  73.55 %
  25.47 %
  23.72 %
  3.59 %
  2.73 %
Yandex Mail
  18925
  18234
  12899
  12879
  5325
  4814
  701
  541
  68.16 %
  70.63 %
  28.14 %
  26.40 %
  3.70 %
  2.97 %
GMX Mail
  19031
  18511
  13132
  13309
  5255
  4741
  644
  461
  69.00 %
  71.90 %
  27.61 %
  25.61 %
  3.38 %
  2.49 %
Zoho Mail
  18817
  18574
  13451
  13745
  4696
  4345
  670
  484
  71.48 %
  74.00 %
  24.96 %
  23.39 %
  3.56 %
  2.61 %
ProtonMail
  18729
  19138
  13200
  13986
  4872
  4693
  657
  459
  70.48 %
  73.08 %
  26.01 %
  24.52 %
  3.51 %
  2.40 %
Custom Mail
  18747
  18567
  13680
  14013
  4405
  4093
  662
  461
  72.97 %
  75.47 %
  23.50 %
  22.04 %
  3.53 %
  2.48 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.