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Benchmark Email and Mailify Email Deliverability Comparison

  Benchmark Email
  Mailify

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.854
  221.920
  159.455
  162.892
  56.164
  52.539
  8.235
  6.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.23 %
  73.40 %
  25.09 %
  23.67 %
  3.68 %
  2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17055
  16632
  12737
  12790
  3697
  3402
  621
  440
  74.68 %
  76.90 %
  21.68 %
  20.45 %
  3.64 %
  2.65 %
Elektronics
  17571
  17378
  12507
  12815
  4432
  4097
  632
  466
  71.18 %
  73.74 %
  25.22 %
  23.58 %
  3.60 %
  2.68 %
Entertainment
  16807
  16801
  11987
  12330
  4200
  3987
  620
  484
  71.32 %
  73.39 %
  24.99 %
  23.73 %
  3.69 %
  2.88 %
Cosmetics & Beauty
  17088
  17385
  12135
  12752
  4316
  4129
  637
  504
  71.01 %
  73.35 %
  25.26 %
  23.75 %
  3.73 %
  2.90 %
Food & Drink
  17317
  17238
  12957
  13284
  3768
  3495
  592
  459
  74.82 %
  77.06 %
  21.76 %
  20.27 %
  3.42 %
  2.66 %
Home & Garden
  17277
  17278
  12973
  13290
  3734
  3519
  570
  469
  75.09 %
  76.92 %
  21.61 %
  20.37 %
  3.30 %
  2.71 %
Finance
  17224
  17061
  11543
  11799
  5008
  4712
  673
  550
  67.02 %
  69.16 %
  29.08 %
  27.62 %
  3.91 %
  3.22 %
Health
  17938
  16840
  12136
  11850
  5119
  4478
  683
  512
  67.66 %
  70.37 %
  28.54 %
  26.59 %
  3.81 %
  3.04 %
Pets
  17211
  17156
  12765
  13051
  3848
  3590
  598
  515
  74.17 %
  76.07 %
  22.36 %
  20.93 %
  3.47 %
  3.00 %
Sport & Fitness
  16731
  16813
  11847
  12240
  4267
  4072
  617
  501
  70.81 %
  72.80 %
  25.50 %
  24.22 %
  3.69 %
  2.98 %
Job & Career
  17395
  17197
  12084
  12355
  4582
  4305
  729
  537
  69.47 %
  71.84 %
  26.34 %
  25.03 %
  4.19 %
  3.12 %
Dating
  17000
  17189
  11032
  11450
  5334
  5194
  634
  545
  64.89 %
  66.61 %
  31.38 %
  30.22 %
  3.73 %
  3.17 %
Other
  17240
  16952
  12752
  12886
  3859
  3559
  629
  507
  73.97 %
  76.01 %
  22.38 %
  20.99 %
  3.65 %
  2.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22254
  22691
  15039
  15746
  6336
  6245
  879
  700
  67.58 %
  69.39 %
  28.47 %
  27.52 %
  3.95 %
  3.08 %
Outlook Mail
  22861
  22375
  15532
  15764
  6428
  5893
  901
  718
  67.94 %
  70.45 %
  28.12 %
  26.34 %
  3.94 %
  3.21 %
Yahoo Mail
  22213
  22633
  15919
  16687
  5468
  5268
  826
  678
  71.67 %
  73.73 %
  24.62 %
  23.28 %
  3.72 %
  3.00 %
AOL Mail
  22384
  22367
  15966
  16462
  5571
  5221
  847
  684
  71.33 %
  73.60 %
  24.89 %
  23.34 %
  3.78 %
  3.06 %
Mail.com
  22577
  21994
  16397
  16438
  5382
  4899
  798
  657
  72.63 %
  74.74 %
  23.84 %
  22.27 %
  3.53 %
  2.99 %
Yandex Mail
  22428
  21567
  15655
  15522
  5913
  5360
  860
  685
  69.80 %
  71.97 %
  26.36 %
  24.85 %
  3.83 %
  3.18 %
GMX Mail
  22479
  21968
  15986
  16170
  5728
  5211
  765
  587
  71.12 %
  73.61 %
  25.48 %
  23.72 %
  3.40 %
  2.67 %
Zoho Mail
  22248
  21761
  16286
  16383
  5165
  4773
  797
  605
  73.20 %
  75.29 %
  23.22 %
  21.93 %
  3.58 %
  2.78 %
ProtonMail
  22179
  22520
  16075
  16817
  5319
  5128
  785
  575
  72.48 %
  74.68 %
  23.98 %
  22.77 %
  3.54 %
  2.55 %
Custom Mail
  22231
  22044
  16600
  16903
  4854
  4541
  777
  600
  74.67 %
  76.68 %
  21.83 %
  20.60 %
  3.50 %
  2.72 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.