Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.511 393.150	304.350 302.866	83.475 76.964	15.686 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.43 % 77.04 %	20.69 % 19.58 %	3.89 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30861 29688	24225 23784	5527 5024	1109 880	78.50 % 80.11 %	17.91 % 16.92 %	3.59 % 2.96 %
Elektronics	31374 30694	23774 23911	6413 5854	1187 929	75.78 % 77.90 %	20.44 % 19.07 %	3.78 % 3.03 %
Entertainment	30491 30167	23046 23222	6288 5902	1157 1043	75.58 % 76.98 %	20.62 % 19.56 %	3.79 % 3.46 %
Cosmetics & Beauty	30786 30530	23186 23551	6391 6004	1209 975	75.31 % 77.14 %	20.76 % 19.67 %	3.93 % 3.19 %
Food & Drink	31039 30519	24340 24459	5595 5133	1104 927	78.42 % 80.14 %	18.03 % 16.82 %	3.56 % 3.04 %
Home & Garden	31225 30222	24572 24200	5576 5111	1077 911	78.69 % 80.07 %	17.86 % 16.91 %	3.45 % 3.01 %
Finance	31404 30341	22603 22294	7456 6899	1345 1148	71.97 % 73.48 %	23.74 % 22.74 %	4.28 % 3.78 %
Health	31637 29945	23007 22376	7350 6489	1280 1080	72.72 % 74.72 %	23.23 % 21.67 %	4.05 % 3.61 %
Pets	31017 30312	24086 23940	5839 5353	1092 1019	77.65 % 78.98 %	18.83 % 17.66 %	3.52 % 3.36 %
Sport & Fitness	30330 29754	22630 22668	6466 6059	1234 1027	74.61 % 76.18 %	21.32 % 20.36 %	4.07 % 3.45 %
Job & Career	31369 30434	22971 22773	6991 6473	1407 1188	73.23 % 74.83 %	22.29 % 21.27 %	4.49 % 3.90 %
Dating	30965 30388	21909 21850	7751 7353	1305 1185	70.75 % 71.90 %	25.03 % 24.20 %	4.21 % 3.90 %
Other	31013 30156	24001 23838	5832 5310	1180 1008	77.39 % 79.05 %	18.81 % 17.61 %	3.80 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39730 39832	28663 29370	9308 8994	1759 1468	72.14 % 73.73 %	23.43 % 22.58 %	4.43 % 3.69 %
Outlook Mail	40426 39308	29325 29211	9386 8600	1715 1497	72.54 % 74.31 %	23.22 % 21.88 %	4.24 % 3.81 %
Yahoo Mail	40091 39728	30189 30512	8311 7852	1591 1364	75.30 % 76.80 %	20.73 % 19.76 %	3.97 % 3.43 %
AOL Mail	40345 39483	30298 30274	8439 7780	1608 1429	75.10 % 76.68 %	20.92 % 19.70 %	3.99 % 3.62 %
Mail.com	40411 39166	30878 30496	8027 7320	1506 1350	76.41 % 77.86 %	19.86 % 18.69 %	3.73 % 3.45 %
Yandex Mail	40064 38650	29475 29125	8907 8096	1682 1429	73.57 % 75.36 %	22.23 % 20.95 %	4.20 % 3.70 %
GMX Mail	40369 39013	30748 30376	8230 7420	1391 1217	76.17 % 77.86 %	20.39 % 19.02 %	3.45 % 3.12 %
Zoho Mail	40051 38996	30869 30789	7662 7018	1520 1189	77.07 % 78.95 %	19.13 % 18.00 %	3.80 % 3.05 %
ProtonMail	39970 39917	30842 31451	7684 7261	1444 1205	77.16 % 78.79 %	19.22 % 18.19 %	3.61 % 3.02 %
Custom Mail	39969 39057	31364 31262	7205 6623	1400 1172	78.47 % 80.04 %	18.03 % 16.96 %	3.50 % 3.00 %
iCloud Mail	727	559	136	32	76.89 % %	18.71 % %	4.40 % %
Tuta	643	537	86	20	83.51 % %	13.37 % %	3.11 % %
Juno.com	715	603	94	18	84.34 % %	13.15 % %	2.52 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.