Benchmark Email and Mailify Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailify than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.514 112.931	71.003 74.183	39.714 36.659	3.797 2.089

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailify beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.00 % 65.69 %	34.68 % 32.46 %	3.32 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailify is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8613 8481	5735 5968	2587 2362	291 151	66.59 % 70.37 %	30.04 % 27.85 %	3.38 % 1.78 %
Elektronics	9286 8867	5718 5769	3257 2931	311 167	61.58 % 65.06 %	35.07 % 33.06 %	3.35 % 1.88 %
Entertainment	8306 8486	5116 5557	2925 2772	265 157	61.59 % 65.48 %	35.22 % 32.67 %	3.19 % 1.85 %
Cosmetics & Beauty	8745 8881	5405 5825	3050 2884	290 172	61.81 % 65.59 %	34.88 % 32.47 %	3.32 % 1.94 %
Food & Drink	8906 8647	5948 6077	2663 2420	295 150	66.79 % 70.28 %	29.90 % 27.99 %	3.31 % 1.73 %
Home & Garden	8832 8841	5910 6215	2629 2457	293 169	66.92 % 70.30 %	29.77 % 27.79 %	3.32 % 1.91 %
Finance	9006 8791	5104 5287	3607 3335	295 169	56.67 % 60.14 %	40.05 % 37.94 %	3.28 % 1.92 %
Health	9256 8421	5239 5110	3715 3159	302 152	56.60 % 60.68 %	40.14 % 37.51 %	3.26 % 1.81 %
Pets	8877 8849	5908 6223	2673 2460	296 166	66.55 % 70.32 %	30.11 % 27.80 %	3.33 % 1.88 %
Sport & Fitness	8327 8431	5127 5521	2924 2760	276 150	61.57 % 65.48 %	35.11 % 32.74 %	3.31 % 1.78 %
Job & Career	9027 8786	5562 5731	3155 2896	310 159	61.62 % 65.23 %	34.95 % 32.96 %	3.43 % 1.81 %
Dating	8500 8878	4360 4892	3865 3813	275 173	51.29 % 55.10 %	45.47 % 42.95 %	3.24 % 1.95 %
Other	8833 8572	5871 6008	2664 2410	298 154	66.47 % 70.09 %	30.16 % 28.11 %	3.37 % 1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailify is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11065 11727	6228 7047	4464 4467	373 213	56.29 % 60.09 %	40.34 % 38.09 %	3.37 % 1.82 %
Outlook Mail	11924 11353	6929 7047	4595 4087	400 219	58.11 % 62.07 %	38.54 % 36.00 %	3.35 % 1.93 %
Yahoo Mail	11252 11638	7147 7821	3736 3591	369 226	63.52 % 67.20 %	33.20 % 30.86 %	3.28 % 1.94 %
AOL Mail	11470 11414	7274 7652	3827 3550	369 212	63.42 % 67.04 %	33.37 % 31.10 %	3.22 % 1.86 %
Mail.com	11602 10996	7446 7474	3765 3324	391 198	64.18 % 67.97 %	32.45 % 30.23 %	3.37 % 1.80 %
Yandex Mail	11517 10783	7058 6991	4078 3595	381 197	61.28 % 64.83 %	35.41 % 33.34 %	3.31 % 1.83 %
GMX Mail	11706 11036	7059 7087	4256 3748	391 201	60.30 % 64.22 %	36.36 % 33.96 %	3.34 % 1.82 %
Zoho Mail	11424 11173	7364 7600	3685 3366	375 207	64.46 % 68.02 %	32.26 % 30.13 %	3.28 % 1.85 %
ProtonMail	11383 11627	7110 7659	3893 3757	380 211	62.46 % 65.87 %	34.20 % 32.31 %	3.34 % 1.81 %
Custom Mail	11171 11184	7388 7805	3415 3174	368 205	66.14 % 69.79 %	30.57 % 28.38 %	3.29 % 1.83 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.