CleverReach and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.264 393.150	326.348 302.866	64.458 76.964	11.458 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 77.04 %	16.02 % 19.58 %	2.85 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31050 29688	26131 23784	4142 5024	777 880	84.16 % 80.11 %	13.34 % 16.92 %	2.50 % 2.96 %
Elektronics	30713 30694	25095 23911	4787 5854	831 929	81.71 % 77.90 %	15.59 % 19.07 %	2.71 % 3.03 %
Entertainment	30828 30167	24914 23222	4995 5902	919 1043	80.82 % 76.98 %	16.20 % 19.56 %	2.98 % 3.46 %
Cosmetics & Beauty	30787 30530	24924 23551	5002 6004	861 975	80.96 % 77.14 %	16.25 % 19.67 %	2.80 % 3.19 %
Food & Drink	30734 30519	25874 24459	4107 5133	753 927	84.19 % 80.14 %	13.36 % 16.82 %	2.45 % 3.04 %
Home & Garden	31489 30222	26531 24200	4180 5111	778 911	84.25 % 80.07 %	13.27 % 16.91 %	2.47 % 3.01 %
Finance	30905 30341	24092 22294	5854 6899	959 1148	77.96 % 73.48 %	18.94 % 22.74 %	3.10 % 3.78 %
Health	31010 29945	24371 22376	5702 6489	937 1080	78.59 % 74.72 %	18.39 % 21.67 %	3.02 % 3.61 %
Pets	30542 30312	25400 23940	4301 5353	841 1019	83.16 % 78.98 %	14.08 % 17.66 %	2.75 % 3.36 %
Sport & Fitness	31140 29754	24912 22668	5298 6059	930 1027	80.00 % 76.18 %	17.01 % 20.36 %	2.99 % 3.45 %
Job & Career	31255 30434	24758 22773	5509 6473	988 1188	79.21 % 74.83 %	17.63 % 21.27 %	3.16 % 3.90 %
Dating	30956 30388	23628 21850	6260 7353	1068 1185	76.33 % 71.90 %	20.22 % 24.20 %	3.45 % 3.90 %
Other	30855 30156	25718 23838	4321 5310	816 1008	83.35 % 79.05 %	14.00 % 17.61 %	2.64 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40230 39832	31344 29370	7673 8994	1213 1468	77.91 % 73.73 %	19.07 % 22.58 %	3.02 % 3.69 %
Outlook Mail	39575 39308	31077 29211	7224 8600	1274 1497	78.53 % 74.31 %	18.25 % 21.88 %	3.22 % 3.81 %
Yahoo Mail	40083 39728	32344 30512	6510 7852	1229 1364	80.69 % 76.80 %	16.24 % 19.76 %	3.07 % 3.43 %
AOL Mail	39634 39483	32042 30274	6420 7780	1172 1429	80.84 % 76.68 %	16.20 % 19.70 %	2.96 % 3.62 %
Mail.com	40375 39166	33058 30496	6176 7320	1141 1350	81.88 % 77.86 %	15.30 % 18.69 %	2.83 % 3.45 %
Yandex Mail	40136 38650	31907 29125	6964 8096	1265 1429	79.50 % 75.36 %	17.35 % 20.95 %	3.15 % 3.70 %
GMX Mail	40043 39013	32785 30376	6240 7420	1018 1217	81.87 % 77.86 %	15.58 % 19.02 %	2.54 % 3.12 %
Zoho Mail	39760 38996	32977 30789	5713 7018	1070 1189	82.94 % 78.95 %	14.37 % 18.00 %	2.69 % 3.05 %
ProtonMail	39849 39917	33044 31451	5789 7261	1016 1205	82.92 % 78.79 %	14.53 % 18.19 %	2.55 % 3.02 %
Custom Mail	40464 39057	34006 31262	5470 6623	988 1172	84.04 % 80.04 %	13.52 % 16.96 %	2.44 % 3.00 %
iCloud Mail	680	525	115	40	77.21 % %	16.91 % %	5.88 % %
Tuta	696	601	84	11	86.35 % %	12.07 % %	1.58 % %
Juno.com	739	638	80	21	86.33 % %	10.83 % %	2.84 % %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.