CleverReach and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.661 352.375	284.675 269.472	58.239 71.194	9.747 11.709

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.72 % 76.47 %	16.51 % 20.20 %	2.76 % 3.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27271 26614	22849 21194	3750 4642	672 778	83.78 % 79.63 %	13.75 % 17.44 %	2.46 % 2.92 %
Elektronics	27019 27560	21948 21285	4358 5446	713 829	81.23 % 77.23 %	16.13 % 19.76 %	2.64 % 3.01 %
Entertainment	26924 26913	21646 20585	4505 5434	773 894	80.40 % 76.49 %	16.73 % 20.19 %	2.87 % 3.32 %
Cosmetics & Beauty	26999 27360	21763 20942	4522 5557	714 861	80.61 % 76.54 %	16.75 % 20.31 %	2.64 % 3.15 %
Food & Drink	26982 27319	22622 21766	3712 4745	648 808	83.84 % 79.67 %	13.76 % 17.37 %	2.40 % 2.96 %
Home & Garden	27609 27135	23180 21594	3768 4733	661 808	83.96 % 79.58 %	13.65 % 17.44 %	2.39 % 2.98 %
Finance	27106 27220	20985 19814	5299 6385	822 1021	77.42 % 72.79 %	19.55 % 23.46 %	3.03 % 3.75 %
Health	27149 26881	21189 19896	5177 6025	783 960	78.05 % 74.02 %	19.07 % 22.41 %	2.88 % 3.57 %
Pets	26785 27196	22204 21346	3866 4939	715 911	82.90 % 78.49 %	14.43 % 18.16 %	2.67 % 3.35 %
Sport & Fitness	27406 26695	21809 20209	4790 5592	807 894	79.58 % 75.70 %	17.48 % 20.95 %	2.94 % 3.35 %
Job & Career	27399 27185	21624 20217	4941 5943	834 1025	78.92 % 74.37 %	18.03 % 21.86 %	3.04 % 3.77 %
Dating	27028 27337	20466 19452	5678 6861	884 1024	75.72 % 71.16 %	21.01 % 25.10 %	3.27 % 3.75 %
Other	26984 26960	22390 21172	3873 4892	721 896	82.98 % 78.53 %	14.35 % 18.15 %	2.67 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35519 35602	27518 26019	6983 8320	1018 1263	77.47 % 73.08 %	19.66 % 23.37 %	2.87 % 3.55 %
Outlook Mail	34869 35155	27216 25883	6560 7943	1093 1329	78.05 % 73.63 %	18.81 % 22.59 %	3.13 % 3.78 %
Yahoo Mail	35326 35661	28377 27232	5885 7244	1064 1185	80.33 % 76.36 %	16.66 % 20.31 %	3.01 % 3.32 %
AOL Mail	34935 35448	28120 26996	5814 7188	1001 1264	80.49 % 76.16 %	16.64 % 20.28 %	2.87 % 3.57 %
Mail.com	35605 35029	29057 27112	5584 6737	964 1180	81.61 % 77.40 %	15.68 % 19.23 %	2.71 % 3.37 %
Yandex Mail	35308 34703	27937 25978	6284 7467	1087 1258	79.12 % 74.86 %	17.80 % 21.52 %	3.08 % 3.63 %
GMX Mail	35211 34961	28618 26973	5703 6900	890 1088	81.28 % 77.15 %	16.20 % 19.74 %	2.53 % 3.11 %
Zoho Mail	34991 34930	28910 27378	5169 6496	912 1056	82.62 % 78.38 %	14.77 % 18.60 %	2.61 % 3.02 %
ProtonMail	35178 35924	29010 28092	5291 6778	877 1054	82.47 % 78.20 %	15.04 % 18.87 %	2.49 % 2.93 %
Custom Mail	35719 34962	29912 27809	4966 6121	841 1032	83.74 % 79.54 %	13.90 % 17.51 %	2.35 % 2.95 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.