CleverReach and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.732 276.797	221.620 207.974	48.918 60.200	7.194 8.623

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.80 % 75.14 %	17.61 % 21.75 %	2.59 % 3.12 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21465 20776	17812 16306	3148 3895	505 575	82.98 % 78.48 %	14.67 % 18.75 %	2.35 % 2.77 %
Elektronics	21400 21661	17164 16405	3714 4646	522 610	80.21 % 75.74 %	17.36 % 21.45 %	2.44 % 2.82 %
Entertainment	21133 21037	16785 15811	3772 4580	576 646	79.43 % 75.16 %	17.85 % 21.77 %	2.73 % 3.07 %
Cosmetics & Beauty	21324 21688	16974 16285	3810 4737	540 666	79.60 % 75.09 %	17.87 % 21.84 %	2.53 % 3.07 %
Food & Drink	21268 21645	17675 17011	3112 4026	481 608	83.11 % 78.59 %	14.63 % 18.60 %	2.26 % 2.81 %
Home & Garden	21818 21473	18147 16844	3160 4023	511 606	83.17 % 78.44 %	14.48 % 18.74 %	2.34 % 2.82 %
Finance	21423 21353	16329 15201	4479 5405	615 747	76.22 % 71.19 %	20.91 % 25.31 %	2.87 % 3.50 %
Health	21395 20993	16435 15206	4396 5099	564 688	76.82 % 72.43 %	20.55 % 24.29 %	2.64 % 3.28 %
Pets	21003 21346	17294 16524	3191 4143	518 679	82.34 % 77.41 %	15.19 % 19.41 %	2.47 % 3.18 %
Sport & Fitness	21507 20932	16922 15582	3996 4691	589 659	78.68 % 74.44 %	18.58 % 22.41 %	2.74 % 3.15 %
Job & Career	21453 21453	16793 15725	4074 4990	586 738	78.28 % 73.30 %	18.99 % 23.26 %	2.73 % 3.44 %
Dating	21213 21342	15722 14741	4840 5867	651 734	74.11 % 69.07 %	22.82 % 27.49 %	3.07 % 3.44 %
Other	21330 21098	17568 16333	3226 4098	536 667	82.36 % 77.41 %	15.12 % 19.42 %	2.51 % 3.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28038 28195	21384 20163	5919 7113	735 919	76.27 % 71.51 %	21.11 % 25.23 %	2.62 % 3.26 %
Outlook Mail	27372 27750	21085 20046	5499 6737	788 967	77.03 % 72.24 %	20.09 % 24.28 %	2.88 % 3.48 %
Yahoo Mail	27982 28102	22274 21128	4916 6077	792 897	79.60 % 75.18 %	17.57 % 21.62 %	2.83 % 3.19 %
AOL Mail	27390 27808	21857 20872	4812 6013	721 923	79.80 % 75.06 %	17.57 % 21.62 %	2.63 % 3.32 %
Mail.com	27940 27420	22585 20898	4644 5651	711 871	80.83 % 76.21 %	16.62 % 20.61 %	2.54 % 3.18 %
Yandex Mail	27780 27098	21750 19967	5217 6226	813 905	78.29 % 73.68 %	18.78 % 22.98 %	2.93 % 3.34 %
GMX Mail	27684 27540	22159 20829	4858 5914	667 797	80.04 % 75.63 %	17.55 % 21.47 %	2.41 % 2.89 %
Zoho Mail	27511 27292	22492 21009	4341 5485	678 798	81.76 % 76.98 %	15.78 % 20.10 %	2.46 % 2.92 %
ProtonMail	27775 28127	22594 21553	4528 5799	653 775	81.35 % 76.63 %	16.30 % 20.62 %	2.35 % 2.76 %
Custom Mail	28260 27465	23440 21509	4184 5185	636 771	82.94 % 78.31 %	14.81 % 18.88 %	2.25 % 2.81 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.