CleverReach and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.824 379.637	307.541 291.740	61.595 75.099	10.688 12.798

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.97 % 76.85 %	16.22 % 19.78 %	2.81 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29340 28678	24650 22932	3959 4903	731 843	84.01 % 79.96 %	13.49 % 17.10 %	2.49 % 2.94 %
Elektronics	29030 29652	23668 23036	4586 5724	776 892	81.53 % 77.69 %	15.80 % 19.30 %	2.67 % 3.01 %
Entertainment	29077 29081	23457 22339	4772 5743	848 999	80.67 % 76.82 %	16.41 % 19.75 %	2.92 % 3.44 %
Cosmetics & Beauty	29048 29469	23476 22670	4776 5860	796 939	80.82 % 76.93 %	16.44 % 19.89 %	2.74 % 3.19 %
Food & Drink	29073 29434	24426 23539	3929 5004	718 891	84.02 % 79.97 %	13.51 % 17.00 %	2.47 % 3.03 %
Home & Garden	29718 29194	25002 23321	3986 4990	730 883	84.13 % 79.88 %	13.41 % 17.09 %	2.46 % 3.02 %
Finance	29181 29306	22681 21465	5601 6732	899 1109	77.73 % 73.24 %	19.19 % 22.97 %	3.08 % 3.78 %
Health	29249 28923	22940 21545	5460 6338	849 1040	78.43 % 74.49 %	18.67 % 21.91 %	2.90 % 3.60 %
Pets	28865 29308	23962 23098	4107 5223	796 987	83.01 % 78.81 %	14.23 % 17.82 %	2.76 % 3.37 %
Sport & Fitness	29470 28739	23525 21849	5067 5907	878 983	79.83 % 76.03 %	17.19 % 20.55 %	2.98 % 3.42 %
Job & Career	29499 29337	23334 21895	5250 6300	915 1142	79.10 % 74.63 %	17.80 % 21.47 %	3.10 % 3.89 %
Dating	29176 29392	22202 21068	5992 7197	982 1127	76.10 % 71.68 %	20.54 % 24.49 %	3.37 % 3.83 %
Other	29098 29124	24218 22983	4110 5178	770 963	83.23 % 78.91 %	14.12 % 17.78 %	2.65 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38196 38425	29705 28235	7362 8774	1129 1416	77.77 % 73.48 %	19.27 % 22.83 %	2.96 % 3.69 %
Outlook Mail	37619 37879	29479 28061	6944 8381	1196 1437	78.36 % 74.08 %	18.46 % 22.13 %	3.18 % 3.79 %
Yahoo Mail	38001 38379	30607 29421	6239 7655	1155 1303	80.54 % 76.66 %	16.42 % 19.95 %	3.04 % 3.40 %
AOL Mail	37592 38132	30345 29176	6150 7583	1097 1373	80.72 % 76.51 %	16.36 % 19.89 %	2.92 % 3.60 %
Mail.com	38372 37760	31381 29332	5927 7128	1064 1300	81.78 % 77.68 %	15.45 % 18.88 %	2.77 % 3.44 %
Yandex Mail	38084 37382	30211 28118	6674 7897	1199 1367	79.33 % 75.22 %	17.52 % 21.13 %	3.15 % 3.66 %
GMX Mail	37996 37682	31027 29258	6006 7251	963 1173	81.66 % 77.64 %	15.81 % 19.24 %	2.53 % 3.11 %
Zoho Mail	37705 37714	31227 29706	5473 6859	1005 1149	82.82 % 78.77 %	14.52 % 18.19 %	2.67 % 3.05 %
ProtonMail	37846 38557	31317 30298	5572 7103	957 1156	82.75 % 78.58 %	14.72 % 18.42 %	2.53 % 3.00 %
Custom Mail	38413 37727	32242 30135	5248 6468	923 1124	83.94 % 79.88 %	13.66 % 17.14 %	2.40 % 2.98 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.