CleverReach and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.371 249.403	198.438 185.480	45.670 56.376	6.263 7.547

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.26 % 74.37 %	18.24 % 22.60 %	2.50 % 3.03 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19291 18598	15924 14474	2932 3633	435 491	82.55 % 77.83 %	15.20 % 19.53 %	2.25 % 2.64 %
Elektronics	19330 19502	15382 14595	3485 4372	463 535	79.58 % 74.84 %	18.03 % 22.42 %	2.40 % 2.74 %
Entertainment	19026 18914	14999 14060	3524 4283	503 571	78.83 % 74.34 %	18.52 % 22.64 %	2.64 % 3.02 %
Cosmetics & Beauty	19187 19538	15141 14513	3561 4434	485 591	78.91 % 74.28 %	18.56 % 22.69 %	2.53 % 3.02 %
Food & Drink	19191 19433	15864 15151	2902 3755	425 527	82.66 % 77.97 %	15.12 % 19.32 %	2.21 % 2.71 %
Home & Garden	19765 19375	16361 15074	2956 3771	448 530	82.78 % 77.80 %	14.96 % 19.46 %	2.27 % 2.74 %
Finance	19303 19245	14593 13531	4182 5066	528 648	75.60 % 70.31 %	21.67 % 26.32 %	2.74 % 3.37 %
Health	19237 18913	14636 13527	4115 4786	486 600	76.08 % 71.52 %	21.39 % 25.31 %	2.53 % 3.17 %
Pets	18931 19295	15528 14813	2964 3875	439 607	82.02 % 76.77 %	15.66 % 20.08 %	2.32 % 3.15 %
Sport & Fitness	19361 18917	15128 13949	3711 4386	522 582	78.14 % 73.74 %	19.17 % 23.19 %	2.70 % 3.08 %
Job & Career	19411 19298	15121 14016	3788 4643	502 639	77.90 % 72.63 %	19.51 % 24.06 %	2.59 % 3.31 %
Dating	19054 19361	13950 13175	4545 5547	559 639	73.21 % 68.05 %	23.85 % 28.65 %	2.93 % 3.30 %
Other	19284 19014	15811 14602	3005 3825	468 587	81.99 % 76.80 %	15.58 % 20.12 %	2.43 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25317 25371	19129 17892	5544 6666	644 813	75.56 % 70.52 %	21.90 % 26.27 %	2.54 % 3.20 %
Outlook Mail	24615 25064	18819 17899	5121 6317	675 848	76.45 % 71.41 %	20.80 % 25.20 %	2.74 % 3.38 %
Yahoo Mail	25163 25431	19926 18966	4557 5683	680 782	79.19 % 74.58 %	18.11 % 22.35 %	2.70 % 3.07 %
AOL Mail	24751 25147	19638 18706	4479 5629	634 812	79.34 % 74.39 %	18.10 % 22.38 %	2.56 % 3.23 %
Mail.com	25297 24694	20345 18665	4334 5273	618 756	80.42 % 75.59 %	17.13 % 21.35 %	2.44 % 3.06 %
Yandex Mail	25114 24330	19548 17743	4857 5794	709 793	77.84 % 72.93 %	19.34 % 23.81 %	2.82 % 3.26 %
GMX Mail	24888 24806	19744 18540	4561 5569	583 697	79.33 % 74.74 %	18.33 % 22.45 %	2.34 % 2.81 %
Zoho Mail	24753 24575	20104 18749	4048 5132	601 694	81.22 % 76.29 %	16.35 % 20.88 %	2.43 % 2.82 %
ProtonMail	25055 25215	20218 19096	4262 5449	575 670	80.69 % 75.73 %	17.01 % 21.61 %	2.29 % 2.66 %
Custom Mail	25418 24770	20967 19224	3907 4864	544 682	82.49 % 77.61 %	15.37 % 19.64 %	2.14 % 2.75 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.