CleverReach and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.897 221.920	175.235 162.892	42.307 52.539	5.355 6.489

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.62 % 73.40 %	18.98 % 23.67 %	2.40 % 2.92 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17244 16632	14147 12790	2721 3402	376 440	82.04 % 76.90 %	15.78 % 20.45 %	2.18 % 2.65 %
Elektronics	17288 17378	13632 12815	3251 4097	405 466	78.85 % 73.74 %	18.80 % 23.58 %	2.34 % 2.68 %
Entertainment	16887 16801	13201 12330	3262 3987	424 484	78.17 % 73.39 %	19.32 % 23.73 %	2.51 % 2.88 %
Cosmetics & Beauty	17094 17385	13395 12752	3301 4129	398 504	78.36 % 73.35 %	19.31 % 23.75 %	2.33 % 2.90 %
Food & Drink	17140 17238	14080 13284	2695 3495	365 459	82.15 % 77.06 %	15.72 % 20.27 %	2.13 % 2.66 %
Home & Garden	17631 17278	14497 13290	2737 3519	397 469	82.22 % 76.92 %	15.52 % 20.37 %	2.25 % 2.71 %
Finance	17196 17061	12862 11799	3883 4712	451 550	74.80 % 69.16 %	22.58 % 27.62 %	2.62 % 3.22 %
Health	17132 16840	12886 11850	3831 4478	415 512	75.22 % 70.37 %	22.36 % 26.59 %	2.42 % 3.04 %
Pets	16706 17156	13619 13051	2715 3590	372 515	81.52 % 76.07 %	16.25 % 20.93 %	2.23 % 3.00 %
Sport & Fitness	17259 16813	13384 12240	3429 4072	446 501	77.55 % 72.80 %	19.87 % 24.22 %	2.58 % 2.98 %
Job & Career	17314 17197	13405 12355	3483 4305	426 537	77.42 % 71.84 %	20.12 % 25.03 %	2.46 % 3.12 %
Dating	16862 17189	12154 11450	4236 5194	472 545	72.08 % 66.61 %	25.12 % 30.22 %	2.80 % 3.17 %
Other	17144 16952	13973 12886	2763 3559	408 507	81.50 % 76.01 %	16.12 % 20.99 %	2.38 % 2.99 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22668 22691	16942 15746	5167 6245	559 700	74.74 % 69.39 %	22.79 % 27.52 %	2.47 % 3.08 %
Outlook Mail	21926 22375	16601 15764	4749 5893	576 718	75.71 % 70.45 %	21.66 % 26.34 %	2.63 % 3.21 %
Yahoo Mail	22442 22633	17659 16687	4202 5268	581 678	78.69 % 73.73 %	18.72 % 23.28 %	2.59 % 3.00 %
AOL Mail	22065 22367	17391 16462	4127 5221	547 684	78.82 % 73.60 %	18.70 % 23.34 %	2.48 % 3.06 %
Mail.com	22539 21994	18019 16438	4009 4899	511 657	79.95 % 74.74 %	17.79 % 22.27 %	2.27 % 2.99 %
Yandex Mail	22250 21567	17190 15522	4463 5360	597 685	77.26 % 71.97 %	20.06 % 24.85 %	2.68 % 3.18 %
GMX Mail	22121 21968	17374 16170	4246 5211	501 587	78.54 % 73.61 %	19.19 % 23.72 %	2.26 % 2.67 %
Zoho Mail	21975 21761	17723 16383	3738 4773	514 605	80.65 % 75.29 %	17.01 % 21.93 %	2.34 % 2.78 %
ProtonMail	22271 22520	17793 16817	3984 5128	494 575	79.89 % 74.68 %	17.89 % 22.77 %	2.22 % 2.55 %
Custom Mail	22640 22044	18543 16903	3622 4541	475 600	81.90 % 76.68 %	16.00 % 20.60 %	2.10 % 2.72 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.