CleverReach and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.343 393.150	318.917 302.866	63.267 76.964	11.159 13.320

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailify in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.08 % 77.04 %	16.08 % 19.58 %	2.84 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30373 29688	25552 23784	4064 5024	757 880	84.13 % 80.11 %	13.38 % 16.92 %	2.49 % 2.96 %
Elektronics	30032 30694	24521 23911	4702 5854	809 929	81.65 % 77.90 %	15.66 % 19.07 %	2.69 % 3.03 %
Entertainment	30150 30167	24356 23222	4902 5902	892 1043	80.78 % 76.98 %	16.26 % 19.56 %	2.96 % 3.46 %
Cosmetics & Beauty	30085 30530	24339 23551	4909 6004	837 975	80.90 % 77.14 %	16.32 % 19.67 %	2.78 % 3.19 %
Food & Drink	30054 30519	25287 24459	4028 5133	739 927	84.14 % 80.14 %	13.40 % 16.82 %	2.46 % 3.04 %
Home & Garden	30786 30222	25934 24200	4099 5111	753 911	84.24 % 80.07 %	13.31 % 16.91 %	2.45 % 3.01 %
Finance	30236 30341	23545 22294	5752 6899	939 1148	77.87 % 73.48 %	19.02 % 22.74 %	3.11 % 3.78 %
Health	30292 29945	23793 22376	5599 6489	900 1080	78.55 % 74.72 %	18.48 % 21.67 %	2.97 % 3.61 %
Pets	29904 30312	24852 23940	4224 5353	828 1019	83.11 % 78.98 %	14.13 % 17.66 %	2.77 % 3.36 %
Sport & Fitness	30468 29754	24361 22668	5201 6059	906 1027	79.96 % 76.18 %	17.07 % 20.36 %	2.97 % 3.45 %
Job & Career	30575 30434	24212 22773	5405 6473	958 1188	79.19 % 74.83 %	17.68 % 21.27 %	3.13 % 3.90 %
Dating	30263 30388	23071 21850	6152 7353	1040 1185	76.24 % 71.90 %	20.33 % 24.20 %	3.44 % 3.90 %
Other	30125 30156	25094 23838	4230 5310	801 1008	83.30 % 79.05 %	14.04 % 17.61 %	2.66 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39530 39832	30798 29370	7547 8994	1185 1468	77.91 % 73.73 %	19.09 % 22.58 %	3.00 % 3.69 %
Outlook Mail	38943 39308	30558 29211	7129 8600	1256 1497	78.47 % 74.31 %	18.31 % 21.88 %	3.23 % 3.81 %
Yahoo Mail	39389 39728	31766 30512	6414 7852	1209 1364	80.65 % 76.80 %	16.28 % 19.76 %	3.07 % 3.43 %
AOL Mail	38981 39483	31499 30274	6332 7780	1150 1429	80.81 % 76.68 %	16.24 % 19.70 %	2.95 % 3.62 %
Mail.com	39688 39166	32483 30496	6086 7320	1119 1350	81.85 % 77.86 %	15.33 % 18.69 %	2.82 % 3.45 %
Yandex Mail	39482 38650	31375 29125	6867 8096	1240 1429	79.47 % 75.36 %	17.39 % 20.95 %	3.14 % 3.70 %
GMX Mail	39319 39013	32165 30376	6156 7420	998 1217	81.81 % 77.86 %	15.66 % 19.02 %	2.54 % 3.12 %
Zoho Mail	39090 38996	32409 30789	5634 7018	1047 1189	82.91 % 78.95 %	14.41 % 18.00 %	2.68 % 3.05 %
ProtonMail	39197 39917	32488 31451	5715 7261	994 1205	82.88 % 78.79 %	14.58 % 18.19 %	2.54 % 3.02 %
Custom Mail	39724 39057	33376 31262	5387 6623	961 1172	84.02 % 80.04 %	13.56 % 16.96 %	2.42 % 3.00 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.