CleverReach and Mailify Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Mailify is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Mailify.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.114 112.931	83.440 74.183	28.971 36.659	1.703 2.089

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Mailify in this comparison.

Inbox Rate	Spam Rate	Lost Rate
73.12 % 65.69 %	25.39 % 32.46 %	1.49 % 1.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8848 8481	6862 5968	1855 2362	131 151	77.55 % 70.37 %	20.97 % 27.85 %	1.48 % 1.78 %
Elektronics	8966 8867	6519 5769	2312 2931	135 167	72.71 % 65.06 %	25.79 % 33.06 %	1.51 % 1.88 %
Entertainment	8606 8486	6248 5557	2227 2772	131 157	72.60 % 65.48 %	25.88 % 32.67 %	1.52 % 1.85 %
Cosmetics & Beauty	8819 8881	6412 5825	2278 2884	129 172	72.71 % 65.59 %	25.83 % 32.47 %	1.46 % 1.94 %
Food & Drink	8838 8647	6860 6077	1847 2420	131 150	77.62 % 70.28 %	20.90 % 27.99 %	1.48 % 1.73 %
Home & Garden	9013 8841	7030 6215	1846 2457	137 169	78.00 % 70.30 %	20.48 % 27.79 %	1.52 % 1.91 %
Finance	8644 8791	5859 5287	2661 3335	124 169	67.78 % 60.14 %	30.78 % 37.94 %	1.43 % 1.92 %
Health	8817 8421	5956 5110	2722 3159	139 152	67.55 % 60.68 %	30.87 % 37.51 %	1.58 % 1.81 %
Pets	8471 8849	6581 6223	1767 2460	123 166	77.69 % 70.32 %	20.86 % 27.80 %	1.45 % 1.88 %
Sport & Fitness	9032 8431	6548 5521	2341 2760	143 150	72.50 % 65.48 %	25.92 % 32.74 %	1.58 % 1.78 %
Job & Career	8753 8786	6377 5731	2250 2896	126 159	72.86 % 65.23 %	25.71 % 32.96 %	1.44 % 1.81 %
Dating	8630 8878	5435 4892	3070 3813	125 173	62.98 % 55.10 %	35.57 % 42.95 %	1.45 % 1.95 %
Other	8677 8572	6753 6008	1795 2410	129 154	77.83 % 70.09 %	20.69 % 28.11 %	1.49 % 1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Mailify.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11847 11727	8025 7047	3653 4467	169 213	67.74 % 60.09 %	30.83 % 38.09 %	1.43 % 1.82 %
Outlook Mail	11087 11353	7694 7047	3234 4087	159 219	69.40 % 62.07 %	29.17 % 36.00 %	1.43 % 1.93 %
Yahoo Mail	11681 11638	8709 7821	2800 3591	172 226	74.56 % 67.20 %	23.97 % 30.86 %	1.47 % 1.94 %
AOL Mail	11339 11414	8436 7652	2730 3550	173 212	74.40 % 67.04 %	24.08 % 31.10 %	1.53 % 1.86 %
Mail.com	11577 10996	8717 7474	2688 3324	172 198	75.30 % 67.97 %	23.22 % 30.23 %	1.49 % 1.80 %
Yandex Mail	11086 10783	8023 6991	2896 3595	167 197	72.37 % 64.83 %	26.12 % 33.34 %	1.51 % 1.83 %
GMX Mail	11225 11036	8016 7087	3045 3748	164 201	71.41 % 64.22 %	27.13 % 33.96 %	1.46 % 1.82 %
Zoho Mail	11070 11173	8363 7600	2540 3366	167 207	75.55 % 68.02 %	22.94 % 30.13 %	1.51 % 1.85 %
ProtonMail	11441 11627	8381 7659	2883 3757	177 211	73.25 % 65.87 %	25.20 % 32.31 %	1.55 % 1.81 %
Custom Mail	11761 11184	9076 7805	2502 3174	183 205	77.17 % 69.79 %	21.27 % 28.38 %	1.56 % 1.83 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.