Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.707 352.661	264.242 284.675	75.824 58.239	13.641 9.747

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.71 % 80.72 %	21.44 % 16.51 %	3.86 % 2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27115 27271	21106 22849	5025 3750	984 672	77.84 % 83.78 %	18.53 % 13.75 %	3.63 % 2.46 %
Elektronics	27543 27019	20621 21948	5863 4358	1059 713	74.87 % 81.23 %	21.29 % 16.13 %	3.84 % 2.64 %
Entertainment	26700 26924	19989 21646	5706 4505	1005 773	74.87 % 80.40 %	21.37 % 16.73 %	3.76 % 2.87 %
Cosmetics & Beauty	26913 26999	20058 21763	5790 4522	1065 714	74.53 % 80.61 %	21.51 % 16.75 %	3.96 % 2.64 %
Food & Drink	27192 26982	21162 22622	5075 3712	955 648	77.82 % 83.84 %	18.66 % 13.76 %	3.51 % 2.40 %
Home & Garden	27323 27609	21337 23180	5055 3768	931 661	78.09 % 83.96 %	18.50 % 13.65 %	3.41 % 2.39 %
Finance	27504 27106	19566 20985	6780 5299	1158 822	71.14 % 77.42 %	24.65 % 19.55 %	4.21 % 3.03 %
Health	27766 27149	19924 21189	6713 5177	1129 783	71.76 % 78.05 %	24.18 % 19.07 %	4.07 % 2.88 %
Pets	27130 26785	20912 22204	5269 3866	949 715	77.08 % 82.90 %	19.42 % 14.43 %	3.50 % 2.67 %
Sport & Fitness	26550 27406	19639 21809	5850 4790	1061 807	73.97 % 79.58 %	22.03 % 17.48 %	4.00 % 2.94 %
Job & Career	27524 27399	19990 21624	6327 4941	1207 834	72.63 % 78.92 %	22.99 % 18.03 %	4.39 % 3.04 %
Dating	27140 27028	18956 20466	7080 5678	1104 884	69.85 % 75.72 %	26.09 % 21.01 %	4.07 % 3.27 %
Other	27307 26984	20982 22390	5291 3873	1034 721	76.84 % 82.98 %	19.38 % 14.35 %	3.79 % 2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35032 35519	25004 27518	8496 6983	1532 1018	71.37 % 77.47 %	24.25 % 19.66 %	4.37 % 2.87 %
Outlook Mail	35644 34869	25599 27216	8567 6560	1478 1093	71.82 % 78.05 %	24.03 % 18.81 %	4.15 % 3.13 %
Yahoo Mail	35382 35326	26451 28377	7552 5885	1379 1064	74.76 % 80.33 %	21.34 % 16.66 %	3.90 % 3.01 %
AOL Mail	35534 34935	26454 28120	7668 5814	1412 1001	74.45 % 80.49 %	21.58 % 16.64 %	3.97 % 2.87 %
Mail.com	35676 35605	27029 29057	7316 5584	1331 964	75.76 % 81.61 %	20.51 % 15.68 %	3.73 % 2.71 %
Yandex Mail	35283 35308	25733 27937	8092 6284	1458 1087	72.93 % 79.12 %	22.93 % 17.80 %	4.13 % 3.08 %
GMX Mail	35529 35211	26764 28618	7545 5703	1220 890	75.33 % 81.28 %	21.24 % 16.20 %	3.43 % 2.53 %
Zoho Mail	35259 34991	26939 28910	6987 5169	1333 912	76.40 % 82.62 %	19.82 % 14.77 %	3.78 % 2.61 %
ProtonMail	35224 35178	26912 29010	7043 5291	1269 877	76.40 % 82.47 %	19.99 % 15.04 %	3.60 % 2.49 %
Custom Mail	35144 35719	27357 29912	6558 4966	1229 841	77.84 % 83.74 %	18.66 % 13.90 %	3.50 % 2.35 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.