Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.295 250.371	181.570 198.438	60.332 45.670	9.393 6.263

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.25 % 79.26 %	24.01 % 18.24 %	3.74 % 2.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19183 19291	14501 15924	3981 2932	701 435	75.59 % 82.55 %	20.75 % 15.20 %	3.65 % 2.25 %
Elektronics	19654 19330	14193 15382	4731 3485	730 463	72.21 % 79.58 %	24.07 % 18.03 %	3.71 % 2.40 %
Entertainment	18893 19026	13676 14999	4522 3524	695 503	72.39 % 78.83 %	23.93 % 18.52 %	3.68 % 2.64 %
Cosmetics & Beauty	19187 19187	13834 15141	4634 3561	719 485	72.10 % 78.91 %	24.15 % 18.56 %	3.75 % 2.53 %
Food & Drink	19395 19191	14685 15864	4042 2902	668 425	75.72 % 82.66 %	20.84 % 15.12 %	3.44 % 2.21 %
Home & Garden	19402 19765	14745 16361	4010 2956	647 448	76.00 % 82.78 %	20.67 % 14.96 %	3.33 % 2.27 %
Finance	19356 19303	13210 14593	5374 4182	772 528	68.25 % 75.60 %	27.76 % 21.67 %	3.99 % 2.74 %
Health	20070 19237	13826 14636	5470 4115	774 486	68.89 % 76.08 %	27.25 % 21.39 %	3.86 % 2.53 %
Pets	19339 18931	14505 15528	4153 2964	681 439	75.00 % 82.02 %	21.47 % 15.66 %	3.52 % 2.32 %
Sport & Fitness	18829 19361	13500 15128	4609 3711	720 522	71.70 % 78.14 %	24.48 % 19.17 %	3.82 % 2.70 %
Job & Career	19483 19411	13705 15121	4940 3788	838 502	70.34 % 77.90 %	25.36 % 19.51 %	4.30 % 2.59 %
Dating	19144 19054	12708 13950	5706 4545	730 559	66.38 % 73.21 %	29.81 % 23.85 %	3.81 % 2.93 %
Other	19360 19284	14482 15811	4160 3005	718 468	74.80 % 81.99 %	21.49 % 15.58 %	3.71 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24936 25317	17126 19129	6792 5544	1018 644	68.68 % 75.56 %	27.24 % 21.90 %	4.08 % 2.54 %
Outlook Mail	25476 24615	17594 18819	6864 5121	1018 675	69.06 % 76.45 %	26.94 % 20.80 %	4.00 % 2.74 %
Yahoo Mail	25025 25163	18161 19926	5914 4557	950 680	72.57 % 79.19 %	23.63 % 18.11 %	3.80 % 2.70 %
AOL Mail	25196 24751	18226 19638	6014 4479	956 634	72.34 % 79.34 %	23.87 % 18.10 %	3.79 % 2.56 %
Mail.com	25354 25297	18638 20345	5798 4334	918 618	73.51 % 80.42 %	22.87 % 17.13 %	3.62 % 2.44 %
Yandex Mail	25140 25114	17769 19548	6378 4857	993 709	70.68 % 77.84 %	25.37 % 19.34 %	3.95 % 2.82 %
GMX Mail	25275 24888	18283 19744	6121 4561	871 583	72.34 % 79.33 %	24.22 % 18.33 %	3.45 % 2.34 %
Zoho Mail	24954 24753	18499 20104	5542 4048	913 601	74.13 % 81.22 %	22.21 % 16.35 %	3.66 % 2.43 %
ProtonMail	24950 25055	18386 20218	5685 4262	879 575	73.69 % 80.69 %	22.79 % 17.01 %	3.52 % 2.29 %
Custom Mail	24989 25418	18888 20967	5224 3907	877 544	75.59 % 82.49 %	20.91 % 15.37 %	3.51 % 2.14 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.