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Benchmark Email and CleverReach Email Deliverability Comparison

  Benchmark Email
  CleverReach

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.295
  250.371
  181.570
  198.438
  60.332
  45.670
  9.393
  6.263

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.25 %
  79.26 %
  24.01 %
  18.24 %
  3.74 %
  2.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19183
  19291
  14501
  15924
  3981
  2932
  701
  435
  75.59 %
  82.55 %
  20.75 %
  15.20 %
  3.65 %
  2.25 %
Elektronics
  19654
  19330
  14193
  15382
  4731
  3485
  730
  463
  72.21 %
  79.58 %
  24.07 %
  18.03 %
  3.71 %
  2.40 %
Entertainment
  18893
  19026
  13676
  14999
  4522
  3524
  695
  503
  72.39 %
  78.83 %
  23.93 %
  18.52 %
  3.68 %
  2.64 %
Cosmetics & Beauty
  19187
  19187
  13834
  15141
  4634
  3561
  719
  485
  72.10 %
  78.91 %
  24.15 %
  18.56 %
  3.75 %
  2.53 %
Food & Drink
  19395
  19191
  14685
  15864
  4042
  2902
  668
  425
  75.72 %
  82.66 %
  20.84 %
  15.12 %
  3.44 %
  2.21 %
Home & Garden
  19402
  19765
  14745
  16361
  4010
  2956
  647
  448
  76.00 %
  82.78 %
  20.67 %
  14.96 %
  3.33 %
  2.27 %
Finance
  19356
  19303
  13210
  14593
  5374
  4182
  772
  528
  68.25 %
  75.60 %
  27.76 %
  21.67 %
  3.99 %
  2.74 %
Health
  20070
  19237
  13826
  14636
  5470
  4115
  774
  486
  68.89 %
  76.08 %
  27.25 %
  21.39 %
  3.86 %
  2.53 %
Pets
  19339
  18931
  14505
  15528
  4153
  2964
  681
  439
  75.00 %
  82.02 %
  21.47 %
  15.66 %
  3.52 %
  2.32 %
Sport & Fitness
  18829
  19361
  13500
  15128
  4609
  3711
  720
  522
  71.70 %
  78.14 %
  24.48 %
  19.17 %
  3.82 %
  2.70 %
Job & Career
  19483
  19411
  13705
  15121
  4940
  3788
  838
  502
  70.34 %
  77.90 %
  25.36 %
  19.51 %
  4.30 %
  2.59 %
Dating
  19144
  19054
  12708
  13950
  5706
  4545
  730
  559
  66.38 %
  73.21 %
  29.81 %
  23.85 %
  3.81 %
  2.93 %
Other
  19360
  19284
  14482
  15811
  4160
  3005
  718
  468
  74.80 %
  81.99 %
  21.49 %
  15.58 %
  3.71 %
  2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24936
  25317
  17126
  19129
  6792
  5544
  1018
  644
  68.68 %
  75.56 %
  27.24 %
  21.90 %
  4.08 %
  2.54 %
Outlook Mail
  25476
  24615
  17594
  18819
  6864
  5121
  1018
  675
  69.06 %
  76.45 %
  26.94 %
  20.80 %
  4.00 %
  2.74 %
Yahoo Mail
  25025
  25163
  18161
  19926
  5914
  4557
  950
  680
  72.57 %
  79.19 %
  23.63 %
  18.11 %
  3.80 %
  2.70 %
AOL Mail
  25196
  24751
  18226
  19638
  6014
  4479
  956
  634
  72.34 %
  79.34 %
  23.87 %
  18.10 %
  3.79 %
  2.56 %
Mail.com
  25354
  25297
  18638
  20345
  5798
  4334
  918
  618
  73.51 %
  80.42 %
  22.87 %
  17.13 %
  3.62 %
  2.44 %
Yandex Mail
  25140
  25114
  17769
  19548
  6378
  4857
  993
  709
  70.68 %
  77.84 %
  25.37 %
  19.34 %
  3.95 %
  2.82 %
GMX Mail
  25275
  24888
  18283
  19744
  6121
  4561
  871
  583
  72.34 %
  79.33 %
  24.22 %
  18.33 %
  3.45 %
  2.34 %
Zoho Mail
  24954
  24753
  18499
  20104
  5542
  4048
  913
  601
  74.13 %
  81.22 %
  22.21 %
  16.35 %
  3.66 %
  2.43 %
ProtonMail
  24950
  25055
  18386
  20218
  5685
  4262
  879
  575
  73.69 %
  80.69 %
  22.79 %
  17.01 %
  3.52 %
  2.29 %
Custom Mail
  24989
  25418
  18888
  20967
  5224
  3907
  877
  544
  75.59 %
  82.49 %
  20.91 %
  15.37 %
  3.51 %
  2.14 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.