Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.949 305.419	225.728 244.944	68.625 52.330	11.596 8.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.78 % 80.20 %	22.43 % 17.13 %	3.79 % 2.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23414 23598	18030 19684	4541 3360	843 554	77.01 % 83.41 %	19.39 % 14.24 %	3.60 % 2.35 %
Elektronics	23803 23459	17577 18906	5330 3952	896 601	73.84 % 80.59 %	22.39 % 16.85 %	3.76 % 2.56 %
Entertainment	23010 23344	17006 18642	5147 4050	857 652	73.91 % 79.86 %	22.37 % 17.35 %	3.72 % 2.79 %
Cosmetics & Beauty	23367 23512	17195 18819	5258 4087	914 606	73.59 % 80.04 %	22.50 % 17.38 %	3.91 % 2.58 %
Food & Drink	23591 23392	18161 19517	4601 3332	829 543	76.98 % 83.43 %	19.50 % 14.24 %	3.51 % 2.32 %
Home & Garden	23681 23904	18310 19963	4573 3378	798 563	77.32 % 83.51 %	19.31 % 14.13 %	3.37 % 2.36 %
Finance	23659 23558	16556 18086	6125 4784	978 688	69.98 % 76.77 %	25.89 % 20.31 %	4.13 % 2.92 %
Health	24165 23500	17069 18179	6137 4677	959 644	70.64 % 77.36 %	25.40 % 19.90 %	3.97 % 2.74 %
Pets	23565 23130	17984 19095	4762 3441	819 594	76.32 % 82.56 %	20.21 % 14.88 %	3.48 % 2.57 %
Sport & Fitness	22938 23714	16785 18759	5269 4286	884 669	73.18 % 79.11 %	22.97 % 18.07 %	3.85 % 2.82 %
Job & Career	23722 23639	17020 18568	5674 4386	1028 685	71.75 % 78.55 %	23.92 % 18.55 %	4.33 % 2.90 %
Dating	23400 23316	16046 17439	6437 5140	917 737	68.57 % 74.79 %	27.51 % 22.04 %	3.92 % 3.16 %
Other	23634 23353	17989 19287	4771 3457	874 609	76.11 % 82.59 %	20.19 % 14.80 %	3.70 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30311 30828	21329 23674	7698 6310	1284 844	70.37 % 76.79 %	25.40 % 20.47 %	4.24 % 2.74 %
Outlook Mail	30891 30148	21866 23367	7773 5886	1252 895	70.78 % 77.51 %	25.16 % 19.52 %	4.05 % 2.97 %
Yahoo Mail	30553 30718	22592 24557	6791 5275	1170 886	73.94 % 79.94 %	22.23 % 17.17 %	3.83 % 2.88 %
AOL Mail	30655 30150	22574 24147	6895 5178	1186 825	73.64 % 80.09 %	22.49 % 17.17 %	3.87 % 2.74 %
Mail.com	30930 30750	23187 24953	6622 4988	1121 809	74.97 % 81.15 %	21.41 % 16.22 %	3.62 % 2.63 %
Yandex Mail	30609 30601	22070 24071	7304 5615	1235 915	72.10 % 78.66 %	23.86 % 18.35 %	4.03 % 2.99 %
GMX Mail	30756 30431	22804 24517	6888 5159	1064 755	74.14 % 80.57 %	22.40 % 16.95 %	3.46 % 2.48 %
Zoho Mail	30439 30274	22991 24866	6315 4644	1133 764	75.53 % 82.14 %	20.75 % 15.34 %	3.72 % 2.52 %
ProtonMail	30467 30510	22974 24962	6412 4806	1081 742	75.41 % 81.82 %	21.05 % 15.75 %	3.55 % 2.43 %
Custom Mail	30338 31009	23341 25830	5927 4469	1070 710	76.94 % 83.30 %	19.54 % 14.41 %	3.53 % 2.29 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.