Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
278.524 277.732	203.530 221.620	64.511 48.918	10.483 7.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.07 % 79.80 %	23.16 % 17.61 %	3.76 % 2.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21263 21465	16237 17812	4259 3148	767 505	76.36 % 82.98 %	20.03 % 14.67 %	3.61 % 2.35 %
Elektronics	21675 21400	15839 17164	5025 3714	811 522	73.07 % 80.21 %	23.18 % 17.36 %	3.74 % 2.44 %
Entertainment	20949 21133	15330 16785	4838 3772	781 576	73.18 % 79.43 %	23.09 % 17.85 %	3.73 % 2.73 %
Cosmetics & Beauty	21282 21324	15525 16974	4950 3810	807 540	72.95 % 79.60 %	23.26 % 17.87 %	3.79 % 2.53 %
Food & Drink	21519 21268	16437 17675	4329 3112	753 481	76.38 % 83.11 %	20.12 % 14.63 %	3.50 % 2.26 %
Home & Garden	21557 21818	16536 18147	4297 3160	724 511	76.71 % 83.17 %	19.93 % 14.48 %	3.36 % 2.34 %
Finance	21469 21423	14855 16329	5745 4479	869 615	69.19 % 76.22 %	26.76 % 20.91 %	4.05 % 2.87 %
Health	22116 21395	15428 16435	5808 4396	880 564	69.76 % 76.82 %	26.26 % 20.55 %	3.98 % 2.64 %
Pets	21431 21003	16222 17294	4459 3191	750 518	75.69 % 82.34 %	20.81 % 15.19 %	3.50 % 2.47 %
Sport & Fitness	20917 21507	15160 16922	4953 3996	804 589	72.48 % 78.68 %	23.68 % 18.58 %	3.84 % 2.74 %
Job & Career	21626 21453	15381 16793	5314 4074	931 586	71.12 % 78.28 %	24.57 % 18.99 %	4.31 % 2.73 %
Dating	21169 21213	14299 15722	6057 4840	813 651	67.55 % 74.11 %	28.61 % 22.82 %	3.84 % 3.07 %
Other	21551 21330	16281 17568	4477 3226	793 536	75.55 % 82.36 %	20.77 % 15.12 %	3.68 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27638 28038	19221 21384	7255 5919	1162 735	69.55 % 76.27 %	26.25 % 21.11 %	4.20 % 2.62 %
Outlook Mail	28149 27372	19702 21085	7321 5499	1126 788	69.99 % 77.03 %	26.01 % 20.09 %	4.00 % 2.88 %
Yahoo Mail	27780 27982	20361 22274	6356 4916	1063 792	73.29 % 79.60 %	22.88 % 17.57 %	3.83 % 2.83 %
AOL Mail	27919 27390	20382 21857	6458 4812	1079 721	73.00 % 79.80 %	23.13 % 17.57 %	3.86 % 2.63 %
Mail.com	28112 27940	20897 22585	6209 4644	1006 711	74.33 % 80.83 %	22.09 % 16.62 %	3.58 % 2.54 %
Yandex Mail	27854 27780	19912 21750	6834 5217	1108 813	71.49 % 78.29 %	24.54 % 18.78 %	3.98 % 2.93 %
GMX Mail	28019 27684	20545 22159	6515 4858	959 667	73.33 % 80.04 %	23.25 % 17.55 %	3.42 % 2.41 %
Zoho Mail	27714 27511	20756 22492	5934 4341	1024 678	74.89 % 81.76 %	21.41 % 15.78 %	3.69 % 2.46 %
ProtonMail	27756 27775	20710 22594	6059 4528	987 653	74.61 % 81.35 %	21.83 % 16.30 %	3.56 % 2.35 %
Custom Mail	27583 28260	21044 23440	5570 4184	969 636	76.29 % 82.94 %	20.19 % 14.81 %	3.51 % 2.25 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.