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Benchmark Email and CleverReach Email Deliverability Comparison

  Benchmark Email
  CleverReach

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  106.126
  105.429
  65.390
  76.734
  37.257
  27.111
  3.479
  1.584

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  61.62 %
  72.78 %
  35.11 %
  25.71 %
  3.28 %
  1.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7922
  8194
  5235
  6325
  2422
  1747
  265
  122
  66.08 %
  77.19 %
  30.57 %
  21.32 %
  3.35 %
  1.49 %
Elektronics
  8490
  8246
  5188
  5967
  3023
  2153
  279
  126
  61.11 %
  72.36 %
  35.61 %
  26.11 %
  3.29 %
  1.53 %
Entertainment
  7761
  7982
  4750
  5770
  2763
  2090
  248
  122
  61.20 %
  72.29 %
  35.60 %
  26.18 %
  3.20 %
  1.53 %
Cosmetics & Beauty
  8117
  8156
  4985
  5901
  2866
  2136
  266
  119
  61.41 %
  72.35 %
  35.31 %
  26.19 %
  3.28 %
  1.46 %
Food & Drink
  8331
  8108
  5538
  6266
  2519
  1721
  274
  121
  66.47 %
  77.28 %
  30.24 %
  21.23 %
  3.29 %
  1.49 %
Home & Garden
  8293
  8359
  5521
  6491
  2499
  1740
  273
  128
  66.57 %
  77.65 %
  30.13 %
  20.82 %
  3.29 %
  1.53 %
Finance
  8331
  7918
  4694
  5338
  3369
  2464
  268
  116
  56.34 %
  67.42 %
  40.44 %
  31.12 %
  3.22 %
  1.47 %
Health
  8564
  8185
  4814
  5507
  3475
  2548
  275
  130
  56.21 %
  67.28 %
  40.58 %
  31.13 %
  3.21 %
  1.59 %
Pets
  8213
  7872
  5434
  6092
  2508
  1665
  271
  115
  66.16 %
  77.39 %
  30.54 %
  21.15 %
  3.30 %
  1.46 %
Sport & Fitness
  7612
  8366
  4657
  6029
  2707
  2203
  248
  134
  61.18 %
  72.07 %
  35.56 %
  26.33 %
  3.26 %
  1.60 %
Job & Career
  8405
  8075
  5148
  5855
  2970
  2103
  287
  117
  61.25 %
  72.51 %
  35.34 %
  26.04 %
  3.41 %
  1.45 %
Dating
  7919
  7926
  4034
  4959
  3633
  2851
  252
  116
  50.94 %
  62.57 %
  45.88 %
  35.97 %
  3.18 %
  1.46 %
Other
  8168
  8042
  5392
  6234
  2503
  1690
  273
  118
  66.01 %
  77.52 %
  30.64 %
  21.01 %
  3.34 %
  1.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10416
  10969
  5831
  7389
  4236
  3424
  349
  156
  55.98 %
  67.36 %
  40.67 %
  31.22 %
  3.35 %
  1.42 %
Outlook Mail
  11152
  10163
  6448
  7014
  4333
  3002
  371
  147
  57.82 %
  69.02 %
  38.85 %
  29.54 %
  3.33 %
  1.45 %
Yahoo Mail
  10379
  10897
  6552
  8090
  3493
  2647
  334
  160
  63.13 %
  74.24 %
  33.65 %
  24.29 %
  3.22 %
  1.47 %
AOL Mail
  10594
  10540
  6677
  7807
  3579
  2570
  338
  163
  63.03 %
  74.07 %
  33.78 %
  24.38 %
  3.19 %
  1.55 %
Mail.com
  10674
  10682
  6809
  8005
  3508
  2515
  357
  162
  63.79 %
  74.94 %
  32.86 %
  23.54 %
  3.34 %
  1.52 %
Yandex Mail
  10685
  10238
  6508
  7371
  3828
  2713
  349
  154
  60.91 %
  72.00 %
  35.83 %
  26.50 %
  3.27 %
  1.50 %
GMX Mail
  10769
  10252
  6453
  7286
  3961
  2814
  355
  152
  59.92 %
  71.07 %
  36.78 %
  27.45 %
  3.30 %
  1.48 %
Zoho Mail
  10540
  10301
  6747
  7752
  3450
  2394
  343
  155
  64.01 %
  75.25 %
  32.73 %
  23.24 %
  3.25 %
  1.50 %
ProtonMail
  10581
  10491
  6569
  7644
  3664
  2683
  348
  164
  62.08 %
  72.86 %
  34.63 %
  25.57 %
  3.29 %
  1.56 %
Custom Mail
  10336
  10896
  6796
  8376
  3205
  2349
  335
  171
  65.75 %
  76.87 %
  31.01 %
  21.56 %
  3.24 %
  1.57 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.