Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 222.897	159.455 175.235	56.164 42.307	8.235 5.355

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 78.62 %	25.09 % 18.98 %	3.68 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 17244	12737 14147	3697 2721	621 376	74.68 % 82.04 %	21.68 % 15.78 %	3.64 % 2.18 %
Elektronics	17571 17288	12507 13632	4432 3251	632 405	71.18 % 78.85 %	25.22 % 18.80 %	3.60 % 2.34 %
Entertainment	16807 16887	11987 13201	4200 3262	620 424	71.32 % 78.17 %	24.99 % 19.32 %	3.69 % 2.51 %
Cosmetics & Beauty	17088 17094	12135 13395	4316 3301	637 398	71.01 % 78.36 %	25.26 % 19.31 %	3.73 % 2.33 %
Food & Drink	17317 17140	12957 14080	3768 2695	592 365	74.82 % 82.15 %	21.76 % 15.72 %	3.42 % 2.13 %
Home & Garden	17277 17631	12973 14497	3734 2737	570 397	75.09 % 82.22 %	21.61 % 15.52 %	3.30 % 2.25 %
Finance	17224 17196	11543 12862	5008 3883	673 451	67.02 % 74.80 %	29.08 % 22.58 %	3.91 % 2.62 %
Health	17938 17132	12136 12886	5119 3831	683 415	67.66 % 75.22 %	28.54 % 22.36 %	3.81 % 2.42 %
Pets	17211 16706	12765 13619	3848 2715	598 372	74.17 % 81.52 %	22.36 % 16.25 %	3.47 % 2.23 %
Sport & Fitness	16731 17259	11847 13384	4267 3429	617 446	70.81 % 77.55 %	25.50 % 19.87 %	3.69 % 2.58 %
Job & Career	17395 17314	12084 13405	4582 3483	729 426	69.47 % 77.42 %	26.34 % 20.12 %	4.19 % 2.46 %
Dating	17000 16862	11032 12154	5334 4236	634 472	64.89 % 72.08 %	31.38 % 25.12 %	3.73 % 2.80 %
Other	17240 17144	12752 13973	3859 2763	629 408	73.97 % 81.50 %	22.38 % 16.12 %	3.65 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 22668	15039 16942	6336 5167	879 559	67.58 % 74.74 %	28.47 % 22.79 %	3.95 % 2.47 %
Outlook Mail	22861 21926	15532 16601	6428 4749	901 576	67.94 % 75.71 %	28.12 % 21.66 %	3.94 % 2.63 %
Yahoo Mail	22213 22442	15919 17659	5468 4202	826 581	71.67 % 78.69 %	24.62 % 18.72 %	3.72 % 2.59 %
AOL Mail	22384 22065	15966 17391	5571 4127	847 547	71.33 % 78.82 %	24.89 % 18.70 %	3.78 % 2.48 %
Mail.com	22577 22539	16397 18019	5382 4009	798 511	72.63 % 79.95 %	23.84 % 17.79 %	3.53 % 2.27 %
Yandex Mail	22428 22250	15655 17190	5913 4463	860 597	69.80 % 77.26 %	26.36 % 20.06 %	3.83 % 2.68 %
GMX Mail	22479 22121	15986 17374	5728 4246	765 501	71.12 % 78.54 %	25.48 % 19.19 %	3.40 % 2.26 %
Zoho Mail	22248 21975	16286 17723	5165 3738	797 514	73.20 % 80.65 %	23.22 % 17.01 %	3.58 % 2.34 %
ProtonMail	22179 22271	16075 17793	5319 3984	785 494	72.48 % 79.89 %	23.98 % 17.89 %	3.54 % 2.22 %
Custom Mail	22231 22640	16600 18543	4854 3622	777 475	74.67 % 81.90 %	21.83 % 16.00 %	3.50 % 2.10 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.