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Benchmark Email and CleverReach Email Deliverability Comparison

  Benchmark Email
  CleverReach

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.297
  188.910
  131.441
  146.546
  50.998
  38.134
  6.858
  4.230

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.44 %
  77.57 %
  26.94 %
  20.19 %
  3.62 %
  2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14488
  14610
  10610
  11872
  3362
  2448
  516
  290
  73.23 %
  81.26 %
  23.21 %
  16.76 %
  3.56 %
  1.98 %
Elektronics
  14934
  14684
  10344
  11394
  4059
  2958
  531
  332
  69.26 %
  77.59 %
  27.18 %
  20.14 %
  3.56 %
  2.26 %
Entertainment
  14138
  14349
  9829
  11077
  3802
  2944
  507
  328
  69.52 %
  77.20 %
  26.89 %
  20.52 %
  3.59 %
  2.29 %
Cosmetics & Beauty
  14485
  14506
  10050
  11210
  3926
  2979
  509
  317
  69.38 %
  77.28 %
  27.10 %
  20.54 %
  3.51 %
  2.19 %
Food & Drink
  14707
  14549
  10770
  11824
  3431
  2431
  506
  294
  73.23 %
  81.27 %
  23.33 %
  16.71 %
  3.44 %
  2.02 %
Home & Garden
  14541
  14959
  10690
  12182
  3376
  2463
  475
  314
  73.52 %
  81.44 %
  23.22 %
  16.47 %
  3.27 %
  2.10 %
Finance
  14614
  14495
  9487
  10640
  4567
  3500
  560
  355
  64.92 %
  73.40 %
  31.25 %
  24.15 %
  3.83 %
  2.45 %
Health
  15226
  14579
  9987
  10757
  4685
  3486
  554
  336
  65.59 %
  73.78 %
  30.77 %
  23.91 %
  3.64 %
  2.30 %
Pets
  14493
  14072
  10508
  11371
  3468
  2414
  517
  287
  72.50 %
  80.81 %
  23.93 %
  17.15 %
  3.57 %
  2.04 %
Sport & Fitness
  14040
  14741
  9668
  11281
  3840
  3094
  532
  366
  68.86 %
  76.53 %
  27.35 %
  20.99 %
  3.79 %
  2.48 %
Job & Career
  14745
  14655
  10015
  11226
  4130
  3099
  600
  330
  67.92 %
  76.60 %
  28.01 %
  21.15 %
  4.07 %
  2.25 %
Dating
  14242
  14232
  8859
  10016
  4856
  3861
  527
  355
  62.20 %
  70.38 %
  34.10 %
  27.13 %
  3.70 %
  2.49 %
Other
  14644
  14479
  10624
  11696
  3496
  2457
  524
  326
  72.55 %
  80.78 %
  23.87 %
  16.97 %
  3.58 %
  2.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18722
  19303
  12258
  14167
  5748
  4694
  716
  442
  65.47 %
  73.39 %
  30.70 %
  24.32 %
  3.82 %
  2.29 %
Outlook Mail
  19413
  18590
  12812
  13848
  5852
  4290
  749
  452
  66.00 %
  74.49 %
  30.14 %
  23.08 %
  3.86 %
  2.43 %
Yahoo Mail
  18792
  19088
  13174
  14873
  4939
  3762
  679
  453
  70.10 %
  77.92 %
  26.28 %
  19.71 %
  3.61 %
  2.37 %
AOL Mail
  18995
  18737
  13267
  14621
  5034
  3692
  694
  424
  69.84 %
  78.03 %
  26.50 %
  19.70 %
  3.65 %
  2.26 %
Mail.com
  19126
  19077
  13568
  15079
  4872
  3586
  686
  412
  70.94 %
  79.04 %
  25.47 %
  18.80 %
  3.59 %
  2.16 %
Yandex Mail
  18925
  18681
  12899
  14251
  5325
  3967
  701
  463
  68.16 %
  76.29 %
  28.14 %
  21.24 %
  3.70 %
  2.48 %
GMX Mail
  19031
  18721
  13132
  14455
  5255
  3869
  644
  397
  69.00 %
  77.21 %
  27.61 %
  20.67 %
  3.38 %
  2.12 %
Zoho Mail
  18817
  18589
  13451
  14819
  4696
  3362
  670
  408
  71.48 %
  79.72 %
  24.96 %
  18.09 %
  3.56 %
  2.19 %
ProtonMail
  18729
  18950
  13200
  14906
  4872
  3650
  657
  394
  70.48 %
  78.66 %
  26.01 %
  19.26 %
  3.51 %
  2.08 %
Custom Mail
  18747
  19174
  13680
  15527
  4405
  3262
  662
  385
  72.97 %
  80.98 %
  23.50 %
  17.01 %
  3.53 %
  2.01 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.