Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.018 379.824	286.199 307.541	80.048 61.595	14.771 10.688

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 80.97 %	21.01 % 16.22 %	3.88 % 2.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29112 29340	22779 24650	5293 3959	1040 731	78.25 % 84.01 %	18.18 % 13.49 %	3.57 % 2.49 %
Elektronics	29616 29030	22326 23668	6162 4586	1128 776	75.38 % 81.53 %	20.81 % 15.80 %	3.81 % 2.67 %
Entertainment	28782 29077	21665 23457	6025 4772	1092 848	75.27 % 80.67 %	20.93 % 16.41 %	3.79 % 2.92 %
Cosmetics & Beauty	29012 29048	21751 23476	6121 4776	1140 796	74.97 % 80.82 %	21.10 % 16.44 %	3.93 % 2.74 %
Food & Drink	29328 29073	22928 24426	5363 3929	1037 718	78.18 % 84.02 %	18.29 % 13.51 %	3.54 % 2.47 %
Home & Garden	29413 29718	23068 25002	5336 3986	1009 730	78.43 % 84.13 %	18.14 % 13.41 %	3.43 % 2.46 %
Finance	29693 29181	21255 22681	7166 5601	1272 899	71.58 % 77.73 %	24.13 % 19.19 %	4.28 % 3.08 %
Health	29946 29249	21642 22940	7074 5460	1230 849	72.27 % 78.43 %	23.62 % 18.67 %	4.11 % 2.90 %
Pets	29268 28865	22652 23962	5584 4107	1032 796	77.40 % 83.01 %	19.08 % 14.23 %	3.53 % 2.76 %
Sport & Fitness	28610 29470	21271 23525	6186 5067	1153 878	74.35 % 79.83 %	21.62 % 17.19 %	4.03 % 2.98 %
Job & Career	29681 29499	21669 23334	6699 5250	1313 915	73.01 % 79.10 %	22.57 % 17.80 %	4.42 % 3.10 %
Dating	29202 29176	20545 22202	7447 5992	1210 982	70.35 % 76.10 %	25.50 % 20.54 %	4.14 % 3.37 %
Other	29355 29098	22648 24218	5592 4110	1115 770	77.15 % 83.23 %	19.05 % 14.12 %	3.80 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37727 38196	27109 29705	8957 7362	1661 1129	71.86 % 77.77 %	23.74 % 19.27 %	4.40 % 2.96 %
Outlook Mail	38393 37619	27737 29479	9041 6944	1615 1196	72.24 % 78.36 %	23.55 % 18.46 %	4.21 % 3.18 %
Yahoo Mail	38051 38001	28569 30607	7987 6239	1495 1155	75.08 % 80.54 %	20.99 % 16.42 %	3.93 % 3.04 %
AOL Mail	38311 37592	28670 30345	8115 6150	1526 1097	74.83 % 80.72 %	21.18 % 16.36 %	3.98 % 2.92 %
Mail.com	38349 38372	29200 31381	7718 5927	1431 1064	76.14 % 81.78 %	20.13 % 15.45 %	3.73 % 2.77 %
Yandex Mail	38094 38084	27922 30211	8576 6674	1596 1199	73.30 % 79.33 %	22.51 % 17.52 %	4.19 % 3.15 %
GMX Mail	38320 37996	29044 31027	7944 6006	1332 963	75.79 % 81.66 %	20.73 % 15.81 %	3.48 % 2.53 %
Zoho Mail	37995 37705	29199 31227	7372 5473	1424 1005	76.85 % 82.82 %	19.40 % 14.52 %	3.75 % 2.67 %
ProtonMail	37905 37846	29129 31317	7411 5572	1365 957	76.85 % 82.75 %	19.55 % 14.72 %	3.60 % 2.53 %
Custom Mail	37873 38413	29620 32242	6927 5248	1326 923	78.21 % 83.94 %	18.29 % 13.66 %	3.50 % 2.40 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.