Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.297 188.910	131.441 146.546	50.998 38.134	6.858 4.230

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.44 % 77.57 %	26.94 % 20.19 %	3.62 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14488 14610	10610 11872	3362 2448	516 290	73.23 % 81.26 %	23.21 % 16.76 %	3.56 % 1.98 %
Elektronics	14934 14684	10344 11394	4059 2958	531 332	69.26 % 77.59 %	27.18 % 20.14 %	3.56 % 2.26 %
Entertainment	14138 14349	9829 11077	3802 2944	507 328	69.52 % 77.20 %	26.89 % 20.52 %	3.59 % 2.29 %
Cosmetics & Beauty	14485 14506	10050 11210	3926 2979	509 317	69.38 % 77.28 %	27.10 % 20.54 %	3.51 % 2.19 %
Food & Drink	14707 14549	10770 11824	3431 2431	506 294	73.23 % 81.27 %	23.33 % 16.71 %	3.44 % 2.02 %
Home & Garden	14541 14959	10690 12182	3376 2463	475 314	73.52 % 81.44 %	23.22 % 16.47 %	3.27 % 2.10 %
Finance	14614 14495	9487 10640	4567 3500	560 355	64.92 % 73.40 %	31.25 % 24.15 %	3.83 % 2.45 %
Health	15226 14579	9987 10757	4685 3486	554 336	65.59 % 73.78 %	30.77 % 23.91 %	3.64 % 2.30 %
Pets	14493 14072	10508 11371	3468 2414	517 287	72.50 % 80.81 %	23.93 % 17.15 %	3.57 % 2.04 %
Sport & Fitness	14040 14741	9668 11281	3840 3094	532 366	68.86 % 76.53 %	27.35 % 20.99 %	3.79 % 2.48 %
Job & Career	14745 14655	10015 11226	4130 3099	600 330	67.92 % 76.60 %	28.01 % 21.15 %	4.07 % 2.25 %
Dating	14242 14232	8859 10016	4856 3861	527 355	62.20 % 70.38 %	34.10 % 27.13 %	3.70 % 2.49 %
Other	14644 14479	10624 11696	3496 2457	524 326	72.55 % 80.78 %	23.87 % 16.97 %	3.58 % 2.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18722 19303	12258 14167	5748 4694	716 442	65.47 % 73.39 %	30.70 % 24.32 %	3.82 % 2.29 %
Outlook Mail	19413 18590	12812 13848	5852 4290	749 452	66.00 % 74.49 %	30.14 % 23.08 %	3.86 % 2.43 %
Yahoo Mail	18792 19088	13174 14873	4939 3762	679 453	70.10 % 77.92 %	26.28 % 19.71 %	3.61 % 2.37 %
AOL Mail	18995 18737	13267 14621	5034 3692	694 424	69.84 % 78.03 %	26.50 % 19.70 %	3.65 % 2.26 %
Mail.com	19126 19077	13568 15079	4872 3586	686 412	70.94 % 79.04 %	25.47 % 18.80 %	3.59 % 2.16 %
Yandex Mail	18925 18681	12899 14251	5325 3967	701 463	68.16 % 76.29 %	28.14 % 21.24 %	3.70 % 2.48 %
GMX Mail	19031 18721	13132 14455	5255 3869	644 397	69.00 % 77.21 %	27.61 % 20.67 %	3.38 % 2.12 %
Zoho Mail	18817 18589	13451 14819	4696 3362	670 408	71.48 % 79.72 %	24.96 % 18.09 %	3.56 % 2.19 %
ProtonMail	18729 18950	13200 14906	4872 3650	657 394	70.48 % 78.66 %	26.01 % 19.26 %	3.51 % 2.08 %
Custom Mail	18747 19174	13680 15527	4405 3262	662 385	72.97 % 80.98 %	23.50 % 17.01 %	3.53 % 2.01 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.