Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.847 393.343	297.350 318.917	82.152 63.267	15.345 11.159

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.31 % 81.08 %	20.81 % 16.08 %	3.89 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30187 30373	23663 25552	5441 4064	1083 757	78.39 % 84.13 %	18.02 % 13.38 %	3.59 % 2.49 %
Elektronics	30740 30032	23252 24521	6320 4702	1168 809	75.64 % 81.65 %	20.56 % 15.66 %	3.80 % 2.69 %
Entertainment	29813 30150	22493 24356	6182 4902	1138 892	75.45 % 80.78 %	20.74 % 16.26 %	3.82 % 2.96 %
Cosmetics & Beauty	30068 30085	22603 24339	6282 4909	1183 837	75.17 % 80.90 %	20.89 % 16.32 %	3.93 % 2.78 %
Food & Drink	30339 30054	23757 25287	5500 4028	1082 739	78.31 % 84.14 %	18.13 % 13.40 %	3.57 % 2.46 %
Home & Garden	30560 30786	24024 25934	5489 4099	1047 753	78.61 % 84.24 %	17.96 % 13.31 %	3.43 % 2.45 %
Finance	30716 30236	22059 23545	7340 5752	1317 939	71.82 % 77.87 %	23.90 % 19.02 %	4.29 % 3.11 %
Health	30992 30292	22490 23793	7244 5599	1258 900	72.57 % 78.55 %	23.37 % 18.48 %	4.06 % 2.97 %
Pets	30348 29904	23543 24852	5742 4224	1063 828	77.58 % 83.11 %	18.92 % 14.13 %	3.50 % 2.77 %
Sport & Fitness	29696 30468	22123 24361	6364 5201	1209 906	74.50 % 79.96 %	21.43 % 17.07 %	4.07 % 2.97 %
Job & Career	30708 30575	22467 24212	6875 5405	1366 958	73.16 % 79.19 %	22.39 % 17.68 %	4.45 % 3.13 %
Dating	30315 30263	21400 23071	7637 6152	1278 1040	70.59 % 76.24 %	25.19 % 20.33 %	4.22 % 3.44 %
Other	30365 30125	23476 25094	5736 4230	1153 801	77.31 % 83.30 %	18.89 % 14.04 %	3.80 % 2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39106 39530	28191 30798	9190 7547	1725 1185	72.09 % 77.91 %	23.50 % 19.09 %	4.41 % 3.00 %
Outlook Mail	39769 38943	28815 30558	9278 7129	1676 1256	72.46 % 78.47 %	23.33 % 18.31 %	4.21 % 3.23 %
Yahoo Mail	39403 39389	29642 31766	8200 6414	1561 1209	75.23 % 80.65 %	20.81 % 16.28 %	3.96 % 3.07 %
AOL Mail	39692 38981	29777 31499	8335 6332	1580 1150	75.02 % 80.81 %	21.00 % 16.24 %	3.98 % 2.95 %
Mail.com	39734 39688	30325 32483	7927 6086	1482 1119	76.32 % 81.85 %	19.95 % 15.33 %	3.73 % 2.82 %
Yandex Mail	39419 39482	28959 31375	8799 6867	1661 1240	73.46 % 79.47 %	22.32 % 17.39 %	4.21 % 3.14 %
GMX Mail	39690 39319	30185 32165	8135 6156	1370 998	76.05 % 81.81 %	20.50 % 15.66 %	3.45 % 2.54 %
Zoho Mail	39456 39090	30380 32409	7581 5634	1495 1047	77.00 % 82.91 %	19.21 % 14.41 %	3.79 % 2.68 %
ProtonMail	39305 39197	30287 32488	7596 5715	1422 994	77.06 % 82.88 %	19.33 % 14.58 %	3.62 % 2.54 %
Custom Mail	39273 39724	30789 33376	7111 5387	1373 961	78.40 % 84.02 %	18.11 % 13.56 %	3.50 % 2.42 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.