Benchmark Email and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
106.126 105.429	65.390 76.734	37.257 27.111	3.479 1.584

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
61.62 % 72.78 %	35.11 % 25.71 %	3.28 % 1.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7922 8194	5235 6325	2422 1747	265 122	66.08 % 77.19 %	30.57 % 21.32 %	3.35 % 1.49 %
Elektronics	8490 8246	5188 5967	3023 2153	279 126	61.11 % 72.36 %	35.61 % 26.11 %	3.29 % 1.53 %
Entertainment	7761 7982	4750 5770	2763 2090	248 122	61.20 % 72.29 %	35.60 % 26.18 %	3.20 % 1.53 %
Cosmetics & Beauty	8117 8156	4985 5901	2866 2136	266 119	61.41 % 72.35 %	35.31 % 26.19 %	3.28 % 1.46 %
Food & Drink	8331 8108	5538 6266	2519 1721	274 121	66.47 % 77.28 %	30.24 % 21.23 %	3.29 % 1.49 %
Home & Garden	8293 8359	5521 6491	2499 1740	273 128	66.57 % 77.65 %	30.13 % 20.82 %	3.29 % 1.53 %
Finance	8331 7918	4694 5338	3369 2464	268 116	56.34 % 67.42 %	40.44 % 31.12 %	3.22 % 1.47 %
Health	8564 8185	4814 5507	3475 2548	275 130	56.21 % 67.28 %	40.58 % 31.13 %	3.21 % 1.59 %
Pets	8213 7872	5434 6092	2508 1665	271 115	66.16 % 77.39 %	30.54 % 21.15 %	3.30 % 1.46 %
Sport & Fitness	7612 8366	4657 6029	2707 2203	248 134	61.18 % 72.07 %	35.56 % 26.33 %	3.26 % 1.60 %
Job & Career	8405 8075	5148 5855	2970 2103	287 117	61.25 % 72.51 %	35.34 % 26.04 %	3.41 % 1.45 %
Dating	7919 7926	4034 4959	3633 2851	252 116	50.94 % 62.57 %	45.88 % 35.97 %	3.18 % 1.46 %
Other	8168 8042	5392 6234	2503 1690	273 118	66.01 % 77.52 %	30.64 % 21.01 %	3.34 % 1.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10416 10969	5831 7389	4236 3424	349 156	55.98 % 67.36 %	40.67 % 31.22 %	3.35 % 1.42 %
Outlook Mail	11152 10163	6448 7014	4333 3002	371 147	57.82 % 69.02 %	38.85 % 29.54 %	3.33 % 1.45 %
Yahoo Mail	10379 10897	6552 8090	3493 2647	334 160	63.13 % 74.24 %	33.65 % 24.29 %	3.22 % 1.47 %
AOL Mail	10594 10540	6677 7807	3579 2570	338 163	63.03 % 74.07 %	33.78 % 24.38 %	3.19 % 1.55 %
Mail.com	10674 10682	6809 8005	3508 2515	357 162	63.79 % 74.94 %	32.86 % 23.54 %	3.34 % 1.52 %
Yandex Mail	10685 10238	6508 7371	3828 2713	349 154	60.91 % 72.00 %	35.83 % 26.50 %	3.27 % 1.50 %
GMX Mail	10769 10252	6453 7286	3961 2814	355 152	59.92 % 71.07 %	36.78 % 27.45 %	3.30 % 1.48 %
Zoho Mail	10540 10301	6747 7752	3450 2394	343 155	64.01 % 75.25 %	32.73 % 23.24 %	3.25 % 1.50 %
ProtonMail	10581 10491	6569 7644	3664 2683	348 164	62.08 % 72.86 %	34.63 % 25.57 %	3.29 % 1.56 %
Custom Mail	10336 10896	6796 8376	3205 2349	335 171	65.75 % 76.87 %	31.01 % 21.56 %	3.24 % 1.57 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.