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Benchmark Email and CleverReach Email Deliverability Comparison

  Benchmark Email
  CleverReach

In this comparison, the deliverability of Benchmark Email and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.854
  222.897
  159.455
  175.235
  56.164
  42.307
  8.235
  5.355

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.23 %
  78.62 %
  25.09 %
  18.98 %
  3.68 %
  2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17055
  17244
  12737
  14147
  3697
  2721
  621
  376
  74.68 %
  82.04 %
  21.68 %
  15.78 %
  3.64 %
  2.18 %
Elektronics
  17571
  17288
  12507
  13632
  4432
  3251
  632
  405
  71.18 %
  78.85 %
  25.22 %
  18.80 %
  3.60 %
  2.34 %
Entertainment
  16807
  16887
  11987
  13201
  4200
  3262
  620
  424
  71.32 %
  78.17 %
  24.99 %
  19.32 %
  3.69 %
  2.51 %
Cosmetics & Beauty
  17088
  17094
  12135
  13395
  4316
  3301
  637
  398
  71.01 %
  78.36 %
  25.26 %
  19.31 %
  3.73 %
  2.33 %
Food & Drink
  17317
  17140
  12957
  14080
  3768
  2695
  592
  365
  74.82 %
  82.15 %
  21.76 %
  15.72 %
  3.42 %
  2.13 %
Home & Garden
  17277
  17631
  12973
  14497
  3734
  2737
  570
  397
  75.09 %
  82.22 %
  21.61 %
  15.52 %
  3.30 %
  2.25 %
Finance
  17224
  17196
  11543
  12862
  5008
  3883
  673
  451
  67.02 %
  74.80 %
  29.08 %
  22.58 %
  3.91 %
  2.62 %
Health
  17938
  17132
  12136
  12886
  5119
  3831
  683
  415
  67.66 %
  75.22 %
  28.54 %
  22.36 %
  3.81 %
  2.42 %
Pets
  17211
  16706
  12765
  13619
  3848
  2715
  598
  372
  74.17 %
  81.52 %
  22.36 %
  16.25 %
  3.47 %
  2.23 %
Sport & Fitness
  16731
  17259
  11847
  13384
  4267
  3429
  617
  446
  70.81 %
  77.55 %
  25.50 %
  19.87 %
  3.69 %
  2.58 %
Job & Career
  17395
  17314
  12084
  13405
  4582
  3483
  729
  426
  69.47 %
  77.42 %
  26.34 %
  20.12 %
  4.19 %
  2.46 %
Dating
  17000
  16862
  11032
  12154
  5334
  4236
  634
  472
  64.89 %
  72.08 %
  31.38 %
  25.12 %
  3.73 %
  2.80 %
Other
  17240
  17144
  12752
  13973
  3859
  2763
  629
  408
  73.97 %
  81.50 %
  22.38 %
  16.12 %
  3.65 %
  2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22254
  22668
  15039
  16942
  6336
  5167
  879
  559
  67.58 %
  74.74 %
  28.47 %
  22.79 %
  3.95 %
  2.47 %
Outlook Mail
  22861
  21926
  15532
  16601
  6428
  4749
  901
  576
  67.94 %
  75.71 %
  28.12 %
  21.66 %
  3.94 %
  2.63 %
Yahoo Mail
  22213
  22442
  15919
  17659
  5468
  4202
  826
  581
  71.67 %
  78.69 %
  24.62 %
  18.72 %
  3.72 %
  2.59 %
AOL Mail
  22384
  22065
  15966
  17391
  5571
  4127
  847
  547
  71.33 %
  78.82 %
  24.89 %
  18.70 %
  3.78 %
  2.48 %
Mail.com
  22577
  22539
  16397
  18019
  5382
  4009
  798
  511
  72.63 %
  79.95 %
  23.84 %
  17.79 %
  3.53 %
  2.27 %
Yandex Mail
  22428
  22250
  15655
  17190
  5913
  4463
  860
  597
  69.80 %
  77.26 %
  26.36 %
  20.06 %
  3.83 %
  2.68 %
GMX Mail
  22479
  22121
  15986
  17374
  5728
  4246
  765
  501
  71.12 %
  78.54 %
  25.48 %
  19.19 %
  3.40 %
  2.26 %
Zoho Mail
  22248
  21975
  16286
  17723
  5165
  3738
  797
  514
  73.20 %
  80.65 %
  23.22 %
  17.01 %
  3.58 %
  2.34 %
ProtonMail
  22179
  22271
  16075
  17793
  5319
  3984
  785
  494
  72.48 %
  79.89 %
  23.98 %
  17.89 %
  3.54 %
  2.22 %
Custom Mail
  22231
  22640
  16600
  18543
  4854
  3622
  777
  475
  74.67 %
  81.90 %
  21.83 %
  16.00 %
  3.50 %
  2.10 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.