CampaignMonitor and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.922 379.824	303.096 307.541	66.035 61.595	10.791 10.688

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.78 % 80.97 %	17.38 % 16.22 %	2.84 % 2.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29100 29340	24154 24650	4226 3959	720 731	83.00 % 84.01 %	14.52 % 13.49 %	2.47 % 2.49 %
Elektronics	29435 29030	23690 23668	4960 4586	785 776	80.48 % 81.53 %	16.85 % 15.80 %	2.67 % 2.67 %
Entertainment	29495 29077	23538 23457	5165 4772	792 848	79.80 % 80.67 %	17.51 % 16.41 %	2.69 % 2.92 %
Cosmetics & Beauty	29337 29048	23274 23476	5214 4776	849 796	79.33 % 80.82 %	17.77 % 16.44 %	2.89 % 2.74 %
Food & Drink	29645 29073	24514 24426	4380 3929	751 718	82.69 % 84.02 %	14.77 % 13.51 %	2.53 % 2.47 %
Home & Garden	28973 29718	24021 25002	4227 3986	725 730	82.91 % 84.13 %	14.59 % 13.41 %	2.50 % 2.46 %
Finance	28900 29181	22056 22681	5904 5601	940 899	76.32 % 77.73 %	20.43 % 19.19 %	3.25 % 3.08 %
Health	29361 29249	22682 22940	5777 5460	902 849	77.25 % 78.43 %	19.68 % 18.67 %	3.07 % 2.90 %
Pets	29276 28865	23933 23962	4514 4107	829 796	81.75 % 83.01 %	15.42 % 14.23 %	2.83 % 2.76 %
Sport & Fitness	29214 29470	23005 23525	5313 5067	896 878	78.75 % 79.83 %	18.19 % 17.19 %	3.07 % 2.98 %
Job & Career	28943 29499	22528 23334	5489 5250	926 915	77.84 % 79.10 %	18.96 % 17.80 %	3.20 % 3.10 %
Dating	29197 29176	21910 22202	6412 5992	875 982	75.04 % 76.10 %	21.96 % 20.54 %	3.00 % 3.37 %
Other	29046 29098	23791 24218	4454 4110	801 770	81.91 % 83.23 %	15.33 % 14.12 %	2.76 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38283 38196	29190 29705	7863 7362	1230 1129	76.25 % 77.77 %	20.54 % 19.27 %	3.21 % 2.96 %
Outlook Mail	37891 37619	29311 29479	7393 6944	1187 1196	77.36 % 78.36 %	19.51 % 18.46 %	3.13 % 3.18 %
Yahoo Mail	38099 38001	30329 30607	6678 6239	1092 1155	79.61 % 80.54 %	17.53 % 16.42 %	2.87 % 3.04 %
AOL Mail	37627 37592	29941 30345	6585 6150	1101 1097	79.57 % 80.72 %	17.50 % 16.36 %	2.93 % 2.92 %
Mail.com	37917 38372	30705 31381	6209 5927	1003 1064	80.98 % 81.78 %	16.38 % 15.45 %	2.65 % 2.77 %
Yandex Mail	38074 38084	29691 30211	7161 6674	1222 1199	77.98 % 79.33 %	18.81 % 17.52 %	3.21 % 3.15 %
GMX Mail	37600 37996	30211 31027	6360 6006	1029 963	80.35 % 81.66 %	16.91 % 15.81 %	2.74 % 2.53 %
Zoho Mail	38272 37705	31145 31227	6106 5473	1021 1005	81.38 % 82.82 %	15.95 % 14.52 %	2.67 % 2.67 %
ProtonMail	38583 37846	31438 31317	6177 5572	968 957	81.48 % 82.75 %	16.01 % 14.72 %	2.51 % 2.53 %
Custom Mail	37576 38413	31135 32242	5503 5248	938 923	82.86 % 83.94 %	14.64 % 13.66 %	2.50 % 2.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.