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CampaignMonitor and CleverReach Email Deliverability Comparison

  CampaignMonitor
  CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  222.897
  170.448
  175.235
  46.967
  42.307
  5.499
  5.355

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  78.62 %
  21.07 %
  18.98 %
  2.47 %
  2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  17244
  13525
  14147
  2977
  2721
  359
  376
  80.21 %
  82.04 %
  17.66 %
  15.78 %
  2.13 %
  2.18 %
Elektronics
  17340
  17288
  13309
  13632
  3600
  3251
  431
  405
  76.75 %
  78.85 %
  20.76 %
  18.80 %
  2.49 %
  2.34 %
Entertainment
  17152
  16887
  13093
  13201
  3656
  3262
  403
  424
  76.34 %
  78.17 %
  21.32 %
  19.32 %
  2.35 %
  2.51 %
Cosmetics & Beauty
  17403
  17094
  13217
  13395
  3753
  3301
  433
  398
  75.95 %
  78.36 %
  21.57 %
  19.31 %
  2.49 %
  2.33 %
Food & Drink
  17588
  17140
  14042
  14080
  3151
  2695
  395
  365
  79.84 %
  82.15 %
  17.92 %
  15.72 %
  2.25 %
  2.13 %
Home & Garden
  17033
  17631
  13662
  14497
  3004
  2737
  367
  397
  80.21 %
  82.22 %
  17.64 %
  15.52 %
  2.15 %
  2.25 %
Finance
  16977
  17196
  12299
  12862
  4197
  3883
  481
  451
  72.45 %
  74.80 %
  24.72 %
  22.58 %
  2.83 %
  2.62 %
Health
  17169
  17132
  12528
  12886
  4185
  3831
  456
  415
  72.97 %
  75.22 %
  24.38 %
  22.36 %
  2.66 %
  2.42 %
Pets
  17110
  16706
  13535
  13619
  3150
  2715
  425
  372
  79.11 %
  81.52 %
  18.41 %
  16.25 %
  2.48 %
  2.23 %
Sport & Fitness
  17069
  17259
  12911
  13384
  3709
  3429
  449
  446
  75.64 %
  77.55 %
  21.73 %
  19.87 %
  2.63 %
  2.58 %
Job & Career
  16912
  17314
  12685
  13405
  3763
  3483
  464
  426
  75.01 %
  77.42 %
  22.25 %
  20.12 %
  2.74 %
  2.46 %
Dating
  17204
  16862
  12053
  12154
  4717
  4236
  434
  472
  70.06 %
  72.08 %
  27.42 %
  25.12 %
  2.52 %
  2.80 %
Other
  17096
  17144
  13589
  13973
  3105
  2763
  402
  408
  79.49 %
  81.50 %
  18.16 %
  16.12 %
  2.35 %
  2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  22668
  16388
  16942
  5695
  5167
  621
  559
  72.18 %
  74.74 %
  25.08 %
  22.79 %
  2.74 %
  2.47 %
Outlook Mail
  22192
  21926
  16389
  16601
  5217
  4749
  586
  576
  73.85 %
  75.71 %
  23.51 %
  21.66 %
  2.64 %
  2.63 %
Yahoo Mail
  22315
  22442
  17120
  17659
  4649
  4202
  546
  581
  76.72 %
  78.69 %
  20.83 %
  18.72 %
  2.45 %
  2.59 %
AOL Mail
  22248
  22065
  17095
  17391
  4599
  4127
  554
  547
  76.84 %
  78.82 %
  20.67 %
  18.70 %
  2.49 %
  2.48 %
Mail.com
  22045
  22539
  17180
  18019
  4322
  4009
  543
  511
  77.93 %
  79.95 %
  19.61 %
  17.79 %
  2.46 %
  2.27 %
Yandex Mail
  22301
  22250
  16731
  17190
  4961
  4463
  609
  597
  75.02 %
  77.26 %
  22.25 %
  20.06 %
  2.73 %
  2.68 %
GMX Mail
  22014
  22121
  16836
  17374
  4660
  4246
  518
  501
  76.48 %
  78.54 %
  21.17 %
  19.19 %
  2.35 %
  2.26 %
Zoho Mail
  22627
  21975
  17709
  17723
  4402
  3738
  516
  514
  78.26 %
  80.65 %
  19.45 %
  17.01 %
  2.28 %
  2.34 %
ProtonMail
  22625
  22271
  17537
  17793
  4562
  3984
  526
  494
  77.51 %
  79.89 %
  20.16 %
  17.89 %
  2.32 %
  2.22 %
Custom Mail
  21843
  22640
  17463
  18543
  3900
  3622
  480
  475
  79.95 %
  81.90 %
  17.85 %
  16.00 %
  2.20 %
  2.10 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.