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CampaignMonitor and CleverReach Email Deliverability Comparison

  CampaignMonitor
  CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.233
  305.419
  240.111
  244.944
  56.844
  52.330
  8.278
  8.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.66 %
  80.20 %
  18.62 %
  17.13 %
  2.71 %
  2.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23227
  23598
  19074
  19684
  3613
  3360
  540
  554
  82.12 %
  83.41 %
  15.56 %
  14.24 %
  2.32 %
  2.35 %
Elektronics
  23725
  23459
  18817
  18906
  4303
  3952
  605
  601
  79.31 %
  80.59 %
  18.14 %
  16.85 %
  2.55 %
  2.56 %
Entertainment
  23520
  23344
  18475
  18642
  4434
  4050
  611
  652
  78.55 %
  79.86 %
  18.85 %
  17.35 %
  2.60 %
  2.79 %
Cosmetics & Beauty
  23750
  23512
  18565
  18819
  4522
  4087
  663
  606
  78.17 %
  80.04 %
  19.04 %
  17.38 %
  2.79 %
  2.58 %
Food & Drink
  23871
  23392
  19510
  19517
  3787
  3332
  574
  543
  81.73 %
  83.43 %
  15.86 %
  14.24 %
  2.40 %
  2.32 %
Home & Garden
  23219
  23904
  19056
  19963
  3626
  3378
  537
  563
  82.07 %
  83.51 %
  15.62 %
  14.13 %
  2.31 %
  2.36 %
Finance
  23314
  23558
  17508
  18086
  5089
  4784
  717
  688
  75.10 %
  76.77 %
  21.83 %
  20.31 %
  3.08 %
  2.92 %
Health
  23589
  23500
  17880
  18179
  5011
  4677
  698
  644
  75.80 %
  77.36 %
  21.24 %
  19.90 %
  2.96 %
  2.74 %
Pets
  23448
  23130
  18968
  19095
  3851
  3441
  629
  594
  80.89 %
  82.56 %
  16.42 %
  14.88 %
  2.68 %
  2.57 %
Sport & Fitness
  23432
  23714
  18207
  18759
  4541
  4286
  684
  669
  77.70 %
  79.11 %
  19.38 %
  18.07 %
  2.92 %
  2.82 %
Job & Career
  23276
  23639
  17892
  18568
  4669
  4386
  715
  685
  76.87 %
  78.55 %
  20.06 %
  18.55 %
  3.07 %
  2.90 %
Dating
  23415
  23316
  17156
  17439
  5585
  5140
  674
  737
  73.27 %
  74.79 %
  23.85 %
  22.04 %
  2.88 %
  3.16 %
Other
  23447
  23353
  19003
  19287
  3813
  3457
  631
  609
  81.05 %
  82.59 %
  16.26 %
  14.80 %
  2.69 %
  2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30910
  30828
  23144
  23674
  6823
  6310
  943
  844
  74.88 %
  76.79 %
  22.07 %
  20.47 %
  3.05 %
  2.74 %
Outlook Mail
  30396
  30148
  23150
  23367
  6343
  5886
  903
  895
  76.16 %
  77.51 %
  20.87 %
  19.52 %
  2.97 %
  2.97 %
Yahoo Mail
  30672
  30718
  24120
  24557
  5711
  5275
  841
  886
  78.64 %
  79.94 %
  18.62 %
  17.17 %
  2.74 %
  2.88 %
AOL Mail
  30336
  30150
  23874
  24147
  5632
  5178
  830
  825
  78.70 %
  80.09 %
  18.57 %
  17.17 %
  2.74 %
  2.74 %
Mail.com
  30306
  30750
  24235
  24953
  5287
  4988
  784
  809
  79.97 %
  81.15 %
  17.45 %
  16.22 %
  2.59 %
  2.63 %
Yandex Mail
  30483
  30601
  23448
  24071
  6095
  5615
  940
  915
  76.92 %
  78.66 %
  19.99 %
  18.35 %
  3.08 %
  2.99 %
GMX Mail
  30276
  30431
  23956
  24517
  5543
  5159
  777
  755
  79.13 %
  80.57 %
  18.31 %
  16.95 %
  2.57 %
  2.48 %
Zoho Mail
  30849
  30274
  24785
  24866
  5285
  4644
  779
  764
  80.34 %
  82.14 %
  17.13 %
  15.34 %
  2.53 %
  2.52 %
ProtonMail
  30920
  30510
  24776
  24962
  5390
  4806
  754
  742
  80.13 %
  81.82 %
  17.43 %
  15.75 %
  2.44 %
  2.43 %
Custom Mail
  30085
  31009
  24623
  25830
  4735
  4469
  727
  710
  81.84 %
  83.30 %
  15.74 %
  14.41 %
  2.42 %
  2.29 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.