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CampaignMonitor and CleverReach Email Deliverability Comparison

  CampaignMonitor
  CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.576
  277.732
  216.803
  221.620
  53.479
  48.918
  7.294
  7.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.11 %
  79.80 %
  19.27 %
  17.61 %
  2.63 %
  2.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21075
  21465
  17211
  17812
  3393
  3148
  471
  505
  81.67 %
  82.98 %
  16.10 %
  14.67 %
  2.23 %
  2.35 %
Elektronics
  21556
  21400
  16954
  17164
  4058
  3714
  544
  522
  78.65 %
  80.21 %
  18.83 %
  17.36 %
  2.52 %
  2.44 %
Entertainment
  21410
  21133
  16699
  16785
  4175
  3772
  536
  576
  78.00 %
  79.43 %
  19.50 %
  17.85 %
  2.50 %
  2.73 %
Cosmetics & Beauty
  21636
  21324
  16787
  16974
  4260
  3810
  589
  540
  77.59 %
  79.60 %
  19.69 %
  17.87 %
  2.72 %
  2.53 %
Food & Drink
  21711
  21268
  17639
  17675
  3563
  3112
  509
  481
  81.24 %
  83.11 %
  16.41 %
  14.63 %
  2.34 %
  2.26 %
Home & Garden
  21209
  21818
  17300
  18147
  3426
  3160
  483
  511
  81.57 %
  83.17 %
  16.15 %
  14.48 %
  2.28 %
  2.34 %
Finance
  21192
  21423
  15777
  16329
  4787
  4479
  628
  615
  74.45 %
  76.22 %
  22.59 %
  20.91 %
  2.96 %
  2.87 %
Health
  21453
  21395
  16104
  16435
  4731
  4396
  618
  564
  75.07 %
  76.82 %
  22.05 %
  20.55 %
  2.88 %
  2.64 %
Pets
  21214
  21003
  17066
  17294
  3598
  3191
  550
  518
  80.45 %
  82.34 %
  16.96 %
  15.19 %
  2.59 %
  2.47 %
Sport & Fitness
  21345
  21507
  16490
  16922
  4263
  3996
  592
  589
  77.25 %
  78.68 %
  19.97 %
  18.58 %
  2.77 %
  2.74 %
Job & Career
  21119
  21453
  16133
  16793
  4361
  4074
  625
  586
  76.39 %
  78.28 %
  20.65 %
  18.99 %
  2.96 %
  2.73 %
Dating
  21269
  21213
  15405
  15722
  5277
  4840
  587
  651
  72.43 %
  74.11 %
  24.81 %
  22.82 %
  2.76 %
  3.07 %
Other
  21387
  21330
  17238
  17568
  3587
  3226
  562
  536
  80.60 %
  82.36 %
  16.77 %
  15.12 %
  2.63 %
  2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28128
  28038
  20863
  21384
  6442
  5919
  823
  735
  74.17 %
  76.27 %
  22.90 %
  21.11 %
  2.93 %
  2.62 %
Outlook Mail
  27603
  27372
  20868
  21085
  5954
  5499
  781
  788
  75.60 %
  77.03 %
  21.57 %
  20.09 %
  2.83 %
  2.88 %
Yahoo Mail
  27847
  27982
  21769
  22274
  5346
  4916
  732
  792
  78.17 %
  79.60 %
  19.20 %
  17.57 %
  2.63 %
  2.83 %
AOL Mail
  27610
  27390
  21602
  21857
  5276
  4812
  732
  721
  78.24 %
  79.80 %
  19.11 %
  17.57 %
  2.65 %
  2.63 %
Mail.com
  27506
  27940
  21844
  22585
  4955
  4644
  707
  711
  79.42 %
  80.83 %
  18.01 %
  16.62 %
  2.57 %
  2.54 %
Yandex Mail
  27794
  27780
  21262
  21750
  5714
  5217
  818
  813
  76.50 %
  78.29 %
  20.56 %
  18.78 %
  2.94 %
  2.93 %
GMX Mail
  27481
  27684
  21548
  22159
  5235
  4858
  698
  667
  78.41 %
  80.04 %
  19.05 %
  17.55 %
  2.54 %
  2.41 %
Zoho Mail
  28123
  27511
  22447
  22492
  4991
  4341
  685
  678
  79.82 %
  81.76 %
  17.75 %
  15.78 %
  2.44 %
  2.46 %
ProtonMail
  28147
  27775
  22353
  22594
  5115
  4528
  679
  653
  79.42 %
  81.35 %
  18.17 %
  16.30 %
  2.41 %
  2.35 %
Custom Mail
  27337
  28260
  22247
  23440
  4451
  4184
  639
  636
  81.38 %
  82.94 %
  16.28 %
  14.81 %
  2.34 %
  2.25 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.