CampaignMonitor and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.576 277.732	216.803 221.620	53.479 48.918	7.294 7.194

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.11 % 79.80 %	19.27 % 17.61 %	2.63 % 2.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21075 21465	17211 17812	3393 3148	471 505	81.67 % 82.98 %	16.10 % 14.67 %	2.23 % 2.35 %
Elektronics	21556 21400	16954 17164	4058 3714	544 522	78.65 % 80.21 %	18.83 % 17.36 %	2.52 % 2.44 %
Entertainment	21410 21133	16699 16785	4175 3772	536 576	78.00 % 79.43 %	19.50 % 17.85 %	2.50 % 2.73 %
Cosmetics & Beauty	21636 21324	16787 16974	4260 3810	589 540	77.59 % 79.60 %	19.69 % 17.87 %	2.72 % 2.53 %
Food & Drink	21711 21268	17639 17675	3563 3112	509 481	81.24 % 83.11 %	16.41 % 14.63 %	2.34 % 2.26 %
Home & Garden	21209 21818	17300 18147	3426 3160	483 511	81.57 % 83.17 %	16.15 % 14.48 %	2.28 % 2.34 %
Finance	21192 21423	15777 16329	4787 4479	628 615	74.45 % 76.22 %	22.59 % 20.91 %	2.96 % 2.87 %
Health	21453 21395	16104 16435	4731 4396	618 564	75.07 % 76.82 %	22.05 % 20.55 %	2.88 % 2.64 %
Pets	21214 21003	17066 17294	3598 3191	550 518	80.45 % 82.34 %	16.96 % 15.19 %	2.59 % 2.47 %
Sport & Fitness	21345 21507	16490 16922	4263 3996	592 589	77.25 % 78.68 %	19.97 % 18.58 %	2.77 % 2.74 %
Job & Career	21119 21453	16133 16793	4361 4074	625 586	76.39 % 78.28 %	20.65 % 18.99 %	2.96 % 2.73 %
Dating	21269 21213	15405 15722	5277 4840	587 651	72.43 % 74.11 %	24.81 % 22.82 %	2.76 % 3.07 %
Other	21387 21330	17238 17568	3587 3226	562 536	80.60 % 82.36 %	16.77 % 15.12 %	2.63 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28128 28038	20863 21384	6442 5919	823 735	74.17 % 76.27 %	22.90 % 21.11 %	2.93 % 2.62 %
Outlook Mail	27603 27372	20868 21085	5954 5499	781 788	75.60 % 77.03 %	21.57 % 20.09 %	2.83 % 2.88 %
Yahoo Mail	27847 27982	21769 22274	5346 4916	732 792	78.17 % 79.60 %	19.20 % 17.57 %	2.63 % 2.83 %
AOL Mail	27610 27390	21602 21857	5276 4812	732 721	78.24 % 79.80 %	19.11 % 17.57 %	2.65 % 2.63 %
Mail.com	27506 27940	21844 22585	4955 4644	707 711	79.42 % 80.83 %	18.01 % 16.62 %	2.57 % 2.54 %
Yandex Mail	27794 27780	21262 21750	5714 5217	818 813	76.50 % 78.29 %	20.56 % 18.78 %	2.94 % 2.93 %
GMX Mail	27481 27684	21548 22159	5235 4858	698 667	78.41 % 80.04 %	19.05 % 17.55 %	2.54 % 2.41 %
Zoho Mail	28123 27511	22447 22492	4991 4341	685 678	79.82 % 81.76 %	17.75 % 15.78 %	2.44 % 2.46 %
ProtonMail	28147 27775	22353 22594	5115 4528	679 653	79.42 % 81.35 %	18.17 % 16.30 %	2.41 % 2.35 %
Custom Mail	27337 28260	22247 23440	4451 4184	639 636	81.38 % 82.94 %	16.28 % 14.81 %	2.34 % 2.25 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.