CampaignMonitor and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.233 305.419	240.111 244.944	56.844 52.330	8.278 8.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.66 % 80.20 %	18.62 % 17.13 %	2.71 % 2.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23227 23598	19074 19684	3613 3360	540 554	82.12 % 83.41 %	15.56 % 14.24 %	2.32 % 2.35 %
Elektronics	23725 23459	18817 18906	4303 3952	605 601	79.31 % 80.59 %	18.14 % 16.85 %	2.55 % 2.56 %
Entertainment	23520 23344	18475 18642	4434 4050	611 652	78.55 % 79.86 %	18.85 % 17.35 %	2.60 % 2.79 %
Cosmetics & Beauty	23750 23512	18565 18819	4522 4087	663 606	78.17 % 80.04 %	19.04 % 17.38 %	2.79 % 2.58 %
Food & Drink	23871 23392	19510 19517	3787 3332	574 543	81.73 % 83.43 %	15.86 % 14.24 %	2.40 % 2.32 %
Home & Garden	23219 23904	19056 19963	3626 3378	537 563	82.07 % 83.51 %	15.62 % 14.13 %	2.31 % 2.36 %
Finance	23314 23558	17508 18086	5089 4784	717 688	75.10 % 76.77 %	21.83 % 20.31 %	3.08 % 2.92 %
Health	23589 23500	17880 18179	5011 4677	698 644	75.80 % 77.36 %	21.24 % 19.90 %	2.96 % 2.74 %
Pets	23448 23130	18968 19095	3851 3441	629 594	80.89 % 82.56 %	16.42 % 14.88 %	2.68 % 2.57 %
Sport & Fitness	23432 23714	18207 18759	4541 4286	684 669	77.70 % 79.11 %	19.38 % 18.07 %	2.92 % 2.82 %
Job & Career	23276 23639	17892 18568	4669 4386	715 685	76.87 % 78.55 %	20.06 % 18.55 %	3.07 % 2.90 %
Dating	23415 23316	17156 17439	5585 5140	674 737	73.27 % 74.79 %	23.85 % 22.04 %	2.88 % 3.16 %
Other	23447 23353	19003 19287	3813 3457	631 609	81.05 % 82.59 %	16.26 % 14.80 %	2.69 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30910 30828	23144 23674	6823 6310	943 844	74.88 % 76.79 %	22.07 % 20.47 %	3.05 % 2.74 %
Outlook Mail	30396 30148	23150 23367	6343 5886	903 895	76.16 % 77.51 %	20.87 % 19.52 %	2.97 % 2.97 %
Yahoo Mail	30672 30718	24120 24557	5711 5275	841 886	78.64 % 79.94 %	18.62 % 17.17 %	2.74 % 2.88 %
AOL Mail	30336 30150	23874 24147	5632 5178	830 825	78.70 % 80.09 %	18.57 % 17.17 %	2.74 % 2.74 %
Mail.com	30306 30750	24235 24953	5287 4988	784 809	79.97 % 81.15 %	17.45 % 16.22 %	2.59 % 2.63 %
Yandex Mail	30483 30601	23448 24071	6095 5615	940 915	76.92 % 78.66 %	19.99 % 18.35 %	3.08 % 2.99 %
GMX Mail	30276 30431	23956 24517	5543 5159	777 755	79.13 % 80.57 %	18.31 % 16.95 %	2.57 % 2.48 %
Zoho Mail	30849 30274	24785 24866	5285 4644	779 764	80.34 % 82.14 %	17.13 % 15.34 %	2.53 % 2.52 %
ProtonMail	30920 30510	24776 24962	5390 4806	754 742	80.13 % 81.82 %	17.43 % 15.75 %	2.44 % 2.43 %
Custom Mail	30085 31009	24623 25830	4735 4469	727 710	81.84 % 83.30 %	15.74 % 14.41 %	2.42 % 2.29 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.