CampaignMonitor and CleverReach Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.603
114.114
|
78.121
83.440
|
33.696
28.971
|
1.786
1.703
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
68.77 %
73.12 %
|
29.66 %
25.39 %
|
1.57 %
1.49 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8502
8848
|
6246
6862
|
2121
1855
|
135
131
|
73.47 %
77.55 %
|
24.95 %
20.97 %
|
1.59 %
1.48 %
|
Elektronics |
8795
8966
|
6016
6519
|
2642
2312
|
137
135
|
68.40 %
72.71 %
|
30.04 %
25.79 %
|
1.56 %
1.51 %
|
Entertainment |
8832
8606
|
6046
6248
|
2649
2227
|
137
131
|
68.46 %
72.60 %
|
29.99 %
25.88 %
|
1.55 %
1.52 %
|
Cosmetics & Beauty |
9038
8819
|
6161
6412
|
2734
2278
|
143
129
|
68.17 %
72.71 %
|
30.25 %
25.83 %
|
1.58 %
1.46 %
|
Food & Drink |
9036
8838
|
6614
6860
|
2274
1847
|
148
131
|
73.20 %
77.62 %
|
25.17 %
20.90 %
|
1.64 %
1.48 %
|
Home & Garden |
8569
9013
|
6305
7030
|
2138
1846
|
126
137
|
73.58 %
78.00 %
|
24.95 %
20.48 %
|
1.47 %
1.52 %
|
Finance |
8560
8644
|
5420
5859
|
3000
2661
|
140
124
|
63.32 %
67.78 %
|
35.05 %
30.78 %
|
1.64 %
1.43 %
|
Health |
8793
8817
|
5595
5956
|
3064
2722
|
134
139
|
63.63 %
67.55 %
|
34.85 %
30.87 %
|
1.52 %
1.58 %
|
Pets |
8853
8471
|
6486
6581
|
2229
1767
|
138
123
|
73.26 %
77.69 %
|
25.18 %
20.86 %
|
1.56 %
1.45 %
|
Sport & Fitness |
8647
9032
|
5916
6548
|
2589
2341
|
142
143
|
68.42 %
72.50 %
|
29.94 %
25.92 %
|
1.64 %
1.58 %
|
Job & Career |
8610
8753
|
5889
6377
|
2588
2250
|
133
126
|
68.40 %
72.86 %
|
30.06 %
25.71 %
|
1.54 %
1.44 %
|
Dating |
8788
8630
|
5131
5435
|
3522
3070
|
135
125
|
58.39 %
62.98 %
|
40.08 %
35.57 %
|
1.54 %
1.45 %
|
Other |
8580
8677
|
6296
6753
|
2146
1795
|
138
129
|
73.38 %
77.83 %
|
25.01 %
20.69 %
|
1.61 %
1.49 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11719
11847
|
7358
8025
|
4176
3653
|
185
169
|
62.79 %
67.74 %
|
35.63 %
30.83 %
|
1.58 %
1.43 %
|
Outlook Mail |
11016
11087
|
7169
7694
|
3669
3234
|
178
159
|
65.08 %
69.40 %
|
33.31 %
29.17 %
|
1.62 %
1.43 %
|
Yahoo Mail |
11498
11681
|
8064
8709
|
3248
2800
|
186
172
|
70.13 %
74.56 %
|
28.25 %
23.97 %
|
1.62 %
1.47 %
|
AOL Mail |
11412
11339
|
8021
8436
|
3209
2730
|
182
173
|
70.29 %
74.40 %
|
28.12 %
24.08 %
|
1.59 %
1.53 %
|
Mail.com |
11081
11577
|
7871
8717
|
3026
2688
|
184
172
|
71.03 %
75.30 %
|
27.31 %
23.22 %
|
1.66 %
1.49 %
|
Yandex Mail |
11393
11086
|
7774
8023
|
3450
2896
|
169
167
|
68.23 %
72.37 %
|
30.28 %
26.12 %
|
1.48 %
1.51 %
|
GMX Mail |
11022
11225
|
7390
8016
|
3462
3045
|
170
164
|
67.05 %
71.41 %
|
31.41 %
27.13 %
|
1.54 %
1.46 %
|
Zoho Mail |
11743
11070
|
8353
8363
|
3210
2540
|
180
167
|
71.13 %
75.55 %
|
27.34 %
22.94 %
|
1.53 %
1.51 %
|
ProtonMail |
11742
11441
|
8110
8381
|
3448
2883
|
184
177
|
69.07 %
73.25 %
|
29.36 %
25.20 %
|
1.57 %
1.55 %
|
Custom Mail |
10977
11761
|
8011
9076
|
2798
2502
|
168
183
|
72.98 %
77.17 %
|
25.49 %
21.27 %
|
1.53 %
1.56 %
|
Compare CampaignMonitor with other providers
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