CampaignMonitor and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.509 393.343	314.469 318.917	67.784 63.267	11.256 11.159

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.91 % 81.08 %	17.23 % 16.08 %	2.86 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30124 30373	25052 25552	4333 4064	739 757	83.16 % 84.13 %	14.38 % 13.38 %	2.45 % 2.49 %
Elektronics	30471 30032	24558 24521	5087 4702	826 809	80.59 % 81.65 %	16.69 % 15.66 %	2.71 % 2.69 %
Entertainment	30527 30150	24393 24356	5300 4902	834 892	79.91 % 80.78 %	17.36 % 16.26 %	2.73 % 2.96 %
Cosmetics & Beauty	30366 30085	24139 24339	5345 4909	882 837	79.49 % 80.90 %	17.60 % 16.32 %	2.90 % 2.78 %
Food & Drink	30633 30054	25370 25287	4486 4028	777 739	82.82 % 84.14 %	14.64 % 13.40 %	2.54 % 2.46 %
Home & Garden	29997 30786	24898 25934	4341 4099	758 753	83.00 % 84.24 %	14.47 % 13.31 %	2.53 % 2.45 %
Finance	29907 30236	22877 23545	6057 5752	973 939	76.49 % 77.87 %	20.25 % 19.02 %	3.25 % 3.11 %
Health	30420 30292	23552 23793	5923 5599	945 900	77.42 % 78.55 %	19.47 % 18.48 %	3.11 % 2.97 %
Pets	30369 29904	24861 24852	4647 4224	861 828	81.86 % 83.11 %	15.30 % 14.13 %	2.84 % 2.77 %
Sport & Fitness	30331 30468	23924 24361	5469 5201	938 906	78.88 % 79.96 %	18.03 % 17.07 %	3.09 % 2.97 %
Job & Career	29992 30575	23385 24212	5644 5405	963 958	77.97 % 79.19 %	18.82 % 17.68 %	3.21 % 3.13 %
Dating	30248 30263	22763 23071	6571 6152	914 1040	75.25 % 76.24 %	21.72 % 20.33 %	3.02 % 3.44 %
Other	30124 30125	24697 25094	4581 4230	846 801	81.98 % 83.30 %	15.21 % 14.04 %	2.81 % 2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39676 39530	30315 30798	8070 7547	1291 1185	76.41 % 77.91 %	20.34 % 19.09 %	3.25 % 3.00 %
Outlook Mail	39212 38943	30383 30558	7586 7129	1243 1256	77.48 % 78.47 %	19.35 % 18.31 %	3.17 % 3.23 %
Yahoo Mail	39457 39389	31457 31766	6864 6414	1136 1209	79.72 % 80.65 %	17.40 % 16.28 %	2.88 % 3.07 %
AOL Mail	38991 38981	31063 31499	6769 6332	1159 1150	79.67 % 80.81 %	17.36 % 16.24 %	2.97 % 2.95 %
Mail.com	39245 39688	31827 32483	6374 6086	1044 1119	81.10 % 81.85 %	16.24 % 15.33 %	2.66 % 2.82 %
Yandex Mail	39470 39482	30837 31375	7364 6867	1269 1240	78.13 % 79.47 %	18.66 % 17.39 %	3.22 % 3.14 %
GMX Mail	38979 39319	31385 32165	6525 6156	1069 998	80.52 % 81.81 %	16.74 % 15.66 %	2.74 % 2.54 %
Zoho Mail	39622 39090	32304 32409	6260 5634	1058 1047	81.53 % 82.91 %	15.80 % 14.41 %	2.67 % 2.68 %
ProtonMail	39949 39197	32612 32488	6327 5715	1010 994	81.63 % 82.88 %	15.84 % 14.58 %	2.53 % 2.54 %
Custom Mail	38908 39724	32286 33376	5645 5387	977 961	82.98 % 84.02 %	14.51 % 13.56 %	2.51 % 2.42 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.