CampaignMonitor and CleverReach Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.576
277.732
|
216.803
221.620
|
53.479
48.918
|
7.294
7.194
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.11 %
79.80 %
|
19.27 %
17.61 %
|
2.63 %
2.59 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21075
21465
|
17211
17812
|
3393
3148
|
471
505
|
81.67 %
82.98 %
|
16.10 %
14.67 %
|
2.23 %
2.35 %
|
Elektronics |
21556
21400
|
16954
17164
|
4058
3714
|
544
522
|
78.65 %
80.21 %
|
18.83 %
17.36 %
|
2.52 %
2.44 %
|
Entertainment |
21410
21133
|
16699
16785
|
4175
3772
|
536
576
|
78.00 %
79.43 %
|
19.50 %
17.85 %
|
2.50 %
2.73 %
|
Cosmetics & Beauty |
21636
21324
|
16787
16974
|
4260
3810
|
589
540
|
77.59 %
79.60 %
|
19.69 %
17.87 %
|
2.72 %
2.53 %
|
Food & Drink |
21711
21268
|
17639
17675
|
3563
3112
|
509
481
|
81.24 %
83.11 %
|
16.41 %
14.63 %
|
2.34 %
2.26 %
|
Home & Garden |
21209
21818
|
17300
18147
|
3426
3160
|
483
511
|
81.57 %
83.17 %
|
16.15 %
14.48 %
|
2.28 %
2.34 %
|
Finance |
21192
21423
|
15777
16329
|
4787
4479
|
628
615
|
74.45 %
76.22 %
|
22.59 %
20.91 %
|
2.96 %
2.87 %
|
Health |
21453
21395
|
16104
16435
|
4731
4396
|
618
564
|
75.07 %
76.82 %
|
22.05 %
20.55 %
|
2.88 %
2.64 %
|
Pets |
21214
21003
|
17066
17294
|
3598
3191
|
550
518
|
80.45 %
82.34 %
|
16.96 %
15.19 %
|
2.59 %
2.47 %
|
Sport & Fitness |
21345
21507
|
16490
16922
|
4263
3996
|
592
589
|
77.25 %
78.68 %
|
19.97 %
18.58 %
|
2.77 %
2.74 %
|
Job & Career |
21119
21453
|
16133
16793
|
4361
4074
|
625
586
|
76.39 %
78.28 %
|
20.65 %
18.99 %
|
2.96 %
2.73 %
|
Dating |
21269
21213
|
15405
15722
|
5277
4840
|
587
651
|
72.43 %
74.11 %
|
24.81 %
22.82 %
|
2.76 %
3.07 %
|
Other |
21387
21330
|
17238
17568
|
3587
3226
|
562
536
|
80.60 %
82.36 %
|
16.77 %
15.12 %
|
2.63 %
2.51 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28128
28038
|
20863
21384
|
6442
5919
|
823
735
|
74.17 %
76.27 %
|
22.90 %
21.11 %
|
2.93 %
2.62 %
|
Outlook Mail |
27603
27372
|
20868
21085
|
5954
5499
|
781
788
|
75.60 %
77.03 %
|
21.57 %
20.09 %
|
2.83 %
2.88 %
|
Yahoo Mail |
27847
27982
|
21769
22274
|
5346
4916
|
732
792
|
78.17 %
79.60 %
|
19.20 %
17.57 %
|
2.63 %
2.83 %
|
AOL Mail |
27610
27390
|
21602
21857
|
5276
4812
|
732
721
|
78.24 %
79.80 %
|
19.11 %
17.57 %
|
2.65 %
2.63 %
|
Mail.com |
27506
27940
|
21844
22585
|
4955
4644
|
707
711
|
79.42 %
80.83 %
|
18.01 %
16.62 %
|
2.57 %
2.54 %
|
Yandex Mail |
27794
27780
|
21262
21750
|
5714
5217
|
818
813
|
76.50 %
78.29 %
|
20.56 %
18.78 %
|
2.94 %
2.93 %
|
GMX Mail |
27481
27684
|
21548
22159
|
5235
4858
|
698
667
|
78.41 %
80.04 %
|
19.05 %
17.55 %
|
2.54 %
2.41 %
|
Zoho Mail |
28123
27511
|
22447
22492
|
4991
4341
|
685
678
|
79.82 %
81.76 %
|
17.75 %
15.78 %
|
2.44 %
2.46 %
|
ProtonMail |
28147
27775
|
22353
22594
|
5115
4528
|
679
653
|
79.42 %
81.35 %
|
18.17 %
16.30 %
|
2.41 %
2.35 %
|
Custom Mail |
27337
28260
|
22247
23440
|
4451
4184
|
639
636
|
81.38 %
82.94 %
|
16.28 %
14.81 %
|
2.34 %
2.25 %
|
Compare CampaignMonitor with other providers
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