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CampaignMonitor and CleverReach Email Deliverability Comparison

  CampaignMonitor
  CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.603
  114.114
  78.121
  83.440
  33.696
  28.971
  1.786
  1.703

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.77 %
  73.12 %
  29.66 %
  25.39 %
  1.57 %
  1.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8502
  8848
  6246
  6862
  2121
  1855
  135
  131
  73.47 %
  77.55 %
  24.95 %
  20.97 %
  1.59 %
  1.48 %
Elektronics
  8795
  8966
  6016
  6519
  2642
  2312
  137
  135
  68.40 %
  72.71 %
  30.04 %
  25.79 %
  1.56 %
  1.51 %
Entertainment
  8832
  8606
  6046
  6248
  2649
  2227
  137
  131
  68.46 %
  72.60 %
  29.99 %
  25.88 %
  1.55 %
  1.52 %
Cosmetics & Beauty
  9038
  8819
  6161
  6412
  2734
  2278
  143
  129
  68.17 %
  72.71 %
  30.25 %
  25.83 %
  1.58 %
  1.46 %
Food & Drink
  9036
  8838
  6614
  6860
  2274
  1847
  148
  131
  73.20 %
  77.62 %
  25.17 %
  20.90 %
  1.64 %
  1.48 %
Home & Garden
  8569
  9013
  6305
  7030
  2138
  1846
  126
  137
  73.58 %
  78.00 %
  24.95 %
  20.48 %
  1.47 %
  1.52 %
Finance
  8560
  8644
  5420
  5859
  3000
  2661
  140
  124
  63.32 %
  67.78 %
  35.05 %
  30.78 %
  1.64 %
  1.43 %
Health
  8793
  8817
  5595
  5956
  3064
  2722
  134
  139
  63.63 %
  67.55 %
  34.85 %
  30.87 %
  1.52 %
  1.58 %
Pets
  8853
  8471
  6486
  6581
  2229
  1767
  138
  123
  73.26 %
  77.69 %
  25.18 %
  20.86 %
  1.56 %
  1.45 %
Sport & Fitness
  8647
  9032
  5916
  6548
  2589
  2341
  142
  143
  68.42 %
  72.50 %
  29.94 %
  25.92 %
  1.64 %
  1.58 %
Job & Career
  8610
  8753
  5889
  6377
  2588
  2250
  133
  126
  68.40 %
  72.86 %
  30.06 %
  25.71 %
  1.54 %
  1.44 %
Dating
  8788
  8630
  5131
  5435
  3522
  3070
  135
  125
  58.39 %
  62.98 %
  40.08 %
  35.57 %
  1.54 %
  1.45 %
Other
  8580
  8677
  6296
  6753
  2146
  1795
  138
  129
  73.38 %
  77.83 %
  25.01 %
  20.69 %
  1.61 %
  1.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11719
  11847
  7358
  8025
  4176
  3653
  185
  169
  62.79 %
  67.74 %
  35.63 %
  30.83 %
  1.58 %
  1.43 %
Outlook Mail
  11016
  11087
  7169
  7694
  3669
  3234
  178
  159
  65.08 %
  69.40 %
  33.31 %
  29.17 %
  1.62 %
  1.43 %
Yahoo Mail
  11498
  11681
  8064
  8709
  3248
  2800
  186
  172
  70.13 %
  74.56 %
  28.25 %
  23.97 %
  1.62 %
  1.47 %
AOL Mail
  11412
  11339
  8021
  8436
  3209
  2730
  182
  173
  70.29 %
  74.40 %
  28.12 %
  24.08 %
  1.59 %
  1.53 %
Mail.com
  11081
  11577
  7871
  8717
  3026
  2688
  184
  172
  71.03 %
  75.30 %
  27.31 %
  23.22 %
  1.66 %
  1.49 %
Yandex Mail
  11393
  11086
  7774
  8023
  3450
  2896
  169
  167
  68.23 %
  72.37 %
  30.28 %
  26.12 %
  1.48 %
  1.51 %
GMX Mail
  11022
  11225
  7390
  8016
  3462
  3045
  170
  164
  67.05 %
  71.41 %
  31.41 %
  27.13 %
  1.54 %
  1.46 %
Zoho Mail
  11743
  11070
  8353
  8363
  3210
  2540
  180
  167
  71.13 %
  75.55 %
  27.34 %
  22.94 %
  1.53 %
  1.51 %
ProtonMail
  11742
  11441
  8110
  8381
  3448
  2883
  184
  177
  69.07 %
  73.25 %
  29.36 %
  25.20 %
  1.57 %
  1.55 %
Custom Mail
  10977
  11761
  8011
  9076
  2798
  2502
  168
  183
  72.98 %
  77.17 %
  25.49 %
  21.27 %
  1.53 %
  1.56 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.