CampaignMonitor and CleverReach Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.233
305.419
|
240.111
244.944
|
56.844
52.330
|
8.278
8.145
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.66 %
80.20 %
|
18.62 %
17.13 %
|
2.71 %
2.67 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23227
23598
|
19074
19684
|
3613
3360
|
540
554
|
82.12 %
83.41 %
|
15.56 %
14.24 %
|
2.32 %
2.35 %
|
Elektronics |
23725
23459
|
18817
18906
|
4303
3952
|
605
601
|
79.31 %
80.59 %
|
18.14 %
16.85 %
|
2.55 %
2.56 %
|
Entertainment |
23520
23344
|
18475
18642
|
4434
4050
|
611
652
|
78.55 %
79.86 %
|
18.85 %
17.35 %
|
2.60 %
2.79 %
|
Cosmetics & Beauty |
23750
23512
|
18565
18819
|
4522
4087
|
663
606
|
78.17 %
80.04 %
|
19.04 %
17.38 %
|
2.79 %
2.58 %
|
Food & Drink |
23871
23392
|
19510
19517
|
3787
3332
|
574
543
|
81.73 %
83.43 %
|
15.86 %
14.24 %
|
2.40 %
2.32 %
|
Home & Garden |
23219
23904
|
19056
19963
|
3626
3378
|
537
563
|
82.07 %
83.51 %
|
15.62 %
14.13 %
|
2.31 %
2.36 %
|
Finance |
23314
23558
|
17508
18086
|
5089
4784
|
717
688
|
75.10 %
76.77 %
|
21.83 %
20.31 %
|
3.08 %
2.92 %
|
Health |
23589
23500
|
17880
18179
|
5011
4677
|
698
644
|
75.80 %
77.36 %
|
21.24 %
19.90 %
|
2.96 %
2.74 %
|
Pets |
23448
23130
|
18968
19095
|
3851
3441
|
629
594
|
80.89 %
82.56 %
|
16.42 %
14.88 %
|
2.68 %
2.57 %
|
Sport & Fitness |
23432
23714
|
18207
18759
|
4541
4286
|
684
669
|
77.70 %
79.11 %
|
19.38 %
18.07 %
|
2.92 %
2.82 %
|
Job & Career |
23276
23639
|
17892
18568
|
4669
4386
|
715
685
|
76.87 %
78.55 %
|
20.06 %
18.55 %
|
3.07 %
2.90 %
|
Dating |
23415
23316
|
17156
17439
|
5585
5140
|
674
737
|
73.27 %
74.79 %
|
23.85 %
22.04 %
|
2.88 %
3.16 %
|
Other |
23447
23353
|
19003
19287
|
3813
3457
|
631
609
|
81.05 %
82.59 %
|
16.26 %
14.80 %
|
2.69 %
2.61 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30910
30828
|
23144
23674
|
6823
6310
|
943
844
|
74.88 %
76.79 %
|
22.07 %
20.47 %
|
3.05 %
2.74 %
|
Outlook Mail |
30396
30148
|
23150
23367
|
6343
5886
|
903
895
|
76.16 %
77.51 %
|
20.87 %
19.52 %
|
2.97 %
2.97 %
|
Yahoo Mail |
30672
30718
|
24120
24557
|
5711
5275
|
841
886
|
78.64 %
79.94 %
|
18.62 %
17.17 %
|
2.74 %
2.88 %
|
AOL Mail |
30336
30150
|
23874
24147
|
5632
5178
|
830
825
|
78.70 %
80.09 %
|
18.57 %
17.17 %
|
2.74 %
2.74 %
|
Mail.com |
30306
30750
|
24235
24953
|
5287
4988
|
784
809
|
79.97 %
81.15 %
|
17.45 %
16.22 %
|
2.59 %
2.63 %
|
Yandex Mail |
30483
30601
|
23448
24071
|
6095
5615
|
940
915
|
76.92 %
78.66 %
|
19.99 %
18.35 %
|
3.08 %
2.99 %
|
GMX Mail |
30276
30431
|
23956
24517
|
5543
5159
|
777
755
|
79.13 %
80.57 %
|
18.31 %
16.95 %
|
2.57 %
2.48 %
|
Zoho Mail |
30849
30274
|
24785
24866
|
5285
4644
|
779
764
|
80.34 %
82.14 %
|
17.13 %
15.34 %
|
2.53 %
2.52 %
|
ProtonMail |
30920
30510
|
24776
24962
|
5390
4806
|
754
742
|
80.13 %
81.82 %
|
17.43 %
15.75 %
|
2.44 %
2.43 %
|
Custom Mail |
30085
31009
|
24623
25830
|
4735
4469
|
727
710
|
81.84 %
83.30 %
|
15.74 %
14.41 %
|
2.42 %
2.29 %
|
Compare CampaignMonitor with other providers
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