CampaignMonitor and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.845 188.910	141.620 146.546	42.911 38.134	4.314 4.230

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.99 % 77.57 %	22.72 % 20.19 %	2.28 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14272 14610	11257 11872	2722 2448	293 290	78.87 % 81.26 %	19.07 % 16.76 %	2.05 % 1.98 %
Elektronics	14666 14684	11028 11394	3304 2958	334 332	75.19 % 77.59 %	22.53 % 20.14 %	2.28 % 2.26 %
Entertainment	14530 14349	10875 11077	3341 2944	314 328	74.85 % 77.20 %	22.99 % 20.52 %	2.16 % 2.29 %
Cosmetics & Beauty	14778 14506	10998 11210	3435 2979	345 317	74.42 % 77.28 %	23.24 % 20.54 %	2.33 % 2.19 %
Food & Drink	14946 14549	11746 11824	2889 2431	311 294	78.59 % 81.27 %	19.33 % 16.71 %	2.08 % 2.02 %
Home & Garden	14432 14959	11400 12182	2747 2463	285 314	78.99 % 81.44 %	19.03 % 16.47 %	1.97 % 2.10 %
Finance	14331 14495	10145 10640	3824 3500	362 355	70.79 % 73.40 %	26.68 % 24.15 %	2.53 % 2.45 %
Health	14578 14579	10355 10757	3852 3486	371 336	71.03 % 73.78 %	26.42 % 23.91 %	2.54 % 2.30 %
Pets	14488 14072	11299 11371	2858 2414	331 287	77.99 % 80.81 %	19.73 % 17.15 %	2.28 % 2.04 %
Sport & Fitness	14439 14741	10724 11281	3361 3094	354 366	74.27 % 76.53 %	23.28 % 20.99 %	2.45 % 2.48 %
Job & Career	14313 14655	10549 11226	3405 3099	359 330	73.70 % 76.60 %	23.79 % 21.15 %	2.51 % 2.25 %
Dating	14555 14232	9860 10016	4351 3861	344 355	67.74 % 70.38 %	29.89 % 27.13 %	2.36 % 2.49 %
Other	14517 14479	11384 11696	2822 2457	311 326	78.42 % 80.78 %	19.44 % 16.97 %	2.14 % 2.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19251 19303	13558 14167	5228 4694	465 442	70.43 % 73.39 %	27.16 % 24.32 %	2.42 % 2.29 %
Outlook Mail	18615 18590	13456 13848	4727 4290	432 452	72.29 % 74.49 %	25.39 % 23.08 %	2.32 % 2.43 %
Yahoo Mail	19018 19088	14341 14873	4237 3762	440 453	75.41 % 77.92 %	22.28 % 19.71 %	2.31 % 2.37 %
AOL Mail	18986 18737	14362 14621	4185 3692	439 424	75.65 % 78.03 %	22.04 % 19.70 %	2.31 % 2.26 %
Mail.com	18645 19077	14288 15079	3923 3586	434 412	76.63 % 79.04 %	21.04 % 18.80 %	2.33 % 2.16 %
Yandex Mail	18957 18681	13974 14251	4507 3967	476 463	73.71 % 76.29 %	23.77 % 21.24 %	2.51 % 2.48 %
GMX Mail	18552 18721	13846 14455	4291 3869	415 397	74.63 % 77.21 %	23.13 % 20.67 %	2.24 % 2.12 %
Zoho Mail	19167 18589	14730 14819	4032 3362	405 408	76.85 % 79.72 %	21.04 % 18.09 %	2.11 % 2.19 %
ProtonMail	19273 18950	14626 14906	4222 3650	425 394	75.89 % 78.66 %	21.91 % 19.26 %	2.21 % 2.08 %
Custom Mail	18381 19174	14439 15527	3559 3262	383 385	78.55 % 80.98 %	19.36 % 17.01 %	2.08 % 2.01 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.