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CampaignMonitor and CleverReach Email Deliverability Comparison

  CampaignMonitor
  CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.845
  188.910
  141.620
  146.546
  42.911
  38.134
  4.314
  4.230

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.99 %
  77.57 %
  22.72 %
  20.19 %
  2.28 %
  2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14272
  14610
  11257
  11872
  2722
  2448
  293
  290
  78.87 %
  81.26 %
  19.07 %
  16.76 %
  2.05 %
  1.98 %
Elektronics
  14666
  14684
  11028
  11394
  3304
  2958
  334
  332
  75.19 %
  77.59 %
  22.53 %
  20.14 %
  2.28 %
  2.26 %
Entertainment
  14530
  14349
  10875
  11077
  3341
  2944
  314
  328
  74.85 %
  77.20 %
  22.99 %
  20.52 %
  2.16 %
  2.29 %
Cosmetics & Beauty
  14778
  14506
  10998
  11210
  3435
  2979
  345
  317
  74.42 %
  77.28 %
  23.24 %
  20.54 %
  2.33 %
  2.19 %
Food & Drink
  14946
  14549
  11746
  11824
  2889
  2431
  311
  294
  78.59 %
  81.27 %
  19.33 %
  16.71 %
  2.08 %
  2.02 %
Home & Garden
  14432
  14959
  11400
  12182
  2747
  2463
  285
  314
  78.99 %
  81.44 %
  19.03 %
  16.47 %
  1.97 %
  2.10 %
Finance
  14331
  14495
  10145
  10640
  3824
  3500
  362
  355
  70.79 %
  73.40 %
  26.68 %
  24.15 %
  2.53 %
  2.45 %
Health
  14578
  14579
  10355
  10757
  3852
  3486
  371
  336
  71.03 %
  73.78 %
  26.42 %
  23.91 %
  2.54 %
  2.30 %
Pets
  14488
  14072
  11299
  11371
  2858
  2414
  331
  287
  77.99 %
  80.81 %
  19.73 %
  17.15 %
  2.28 %
  2.04 %
Sport & Fitness
  14439
  14741
  10724
  11281
  3361
  3094
  354
  366
  74.27 %
  76.53 %
  23.28 %
  20.99 %
  2.45 %
  2.48 %
Job & Career
  14313
  14655
  10549
  11226
  3405
  3099
  359
  330
  73.70 %
  76.60 %
  23.79 %
  21.15 %
  2.51 %
  2.25 %
Dating
  14555
  14232
  9860
  10016
  4351
  3861
  344
  355
  67.74 %
  70.38 %
  29.89 %
  27.13 %
  2.36 %
  2.49 %
Other
  14517
  14479
  11384
  11696
  2822
  2457
  311
  326
  78.42 %
  80.78 %
  19.44 %
  16.97 %
  2.14 %
  2.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19251
  19303
  13558
  14167
  5228
  4694
  465
  442
  70.43 %
  73.39 %
  27.16 %
  24.32 %
  2.42 %
  2.29 %
Outlook Mail
  18615
  18590
  13456
  13848
  4727
  4290
  432
  452
  72.29 %
  74.49 %
  25.39 %
  23.08 %
  2.32 %
  2.43 %
Yahoo Mail
  19018
  19088
  14341
  14873
  4237
  3762
  440
  453
  75.41 %
  77.92 %
  22.28 %
  19.71 %
  2.31 %
  2.37 %
AOL Mail
  18986
  18737
  14362
  14621
  4185
  3692
  439
  424
  75.65 %
  78.03 %
  22.04 %
  19.70 %
  2.31 %
  2.26 %
Mail.com
  18645
  19077
  14288
  15079
  3923
  3586
  434
  412
  76.63 %
  79.04 %
  21.04 %
  18.80 %
  2.33 %
  2.16 %
Yandex Mail
  18957
  18681
  13974
  14251
  4507
  3967
  476
  463
  73.71 %
  76.29 %
  23.77 %
  21.24 %
  2.51 %
  2.48 %
GMX Mail
  18552
  18721
  13846
  14455
  4291
  3869
  415
  397
  74.63 %
  77.21 %
  23.13 %
  20.67 %
  2.24 %
  2.12 %
Zoho Mail
  19167
  18589
  14730
  14819
  4032
  3362
  405
  408
  76.85 %
  79.72 %
  21.04 %
  18.09 %
  2.11 %
  2.19 %
ProtonMail
  19273
  18950
  14626
  14906
  4222
  3650
  425
  394
  75.89 %
  78.66 %
  21.91 %
  19.26 %
  2.21 %
  2.08 %
Custom Mail
  18381
  19174
  14439
  15527
  3559
  3262
  383
  385
  78.55 %
  80.98 %
  19.36 %
  17.01 %
  2.08 %
  2.01 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.