CampaignMonitor and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.603 114.114	78.121 83.440	33.696 28.971	1.786 1.703

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.77 % 73.12 %	29.66 % 25.39 %	1.57 % 1.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8502 8848	6246 6862	2121 1855	135 131	73.47 % 77.55 %	24.95 % 20.97 %	1.59 % 1.48 %
Elektronics	8795 8966	6016 6519	2642 2312	137 135	68.40 % 72.71 %	30.04 % 25.79 %	1.56 % 1.51 %
Entertainment	8832 8606	6046 6248	2649 2227	137 131	68.46 % 72.60 %	29.99 % 25.88 %	1.55 % 1.52 %
Cosmetics & Beauty	9038 8819	6161 6412	2734 2278	143 129	68.17 % 72.71 %	30.25 % 25.83 %	1.58 % 1.46 %
Food & Drink	9036 8838	6614 6860	2274 1847	148 131	73.20 % 77.62 %	25.17 % 20.90 %	1.64 % 1.48 %
Home & Garden	8569 9013	6305 7030	2138 1846	126 137	73.58 % 78.00 %	24.95 % 20.48 %	1.47 % 1.52 %
Finance	8560 8644	5420 5859	3000 2661	140 124	63.32 % 67.78 %	35.05 % 30.78 %	1.64 % 1.43 %
Health	8793 8817	5595 5956	3064 2722	134 139	63.63 % 67.55 %	34.85 % 30.87 %	1.52 % 1.58 %
Pets	8853 8471	6486 6581	2229 1767	138 123	73.26 % 77.69 %	25.18 % 20.86 %	1.56 % 1.45 %
Sport & Fitness	8647 9032	5916 6548	2589 2341	142 143	68.42 % 72.50 %	29.94 % 25.92 %	1.64 % 1.58 %
Job & Career	8610 8753	5889 6377	2588 2250	133 126	68.40 % 72.86 %	30.06 % 25.71 %	1.54 % 1.44 %
Dating	8788 8630	5131 5435	3522 3070	135 125	58.39 % 62.98 %	40.08 % 35.57 %	1.54 % 1.45 %
Other	8580 8677	6296 6753	2146 1795	138 129	73.38 % 77.83 %	25.01 % 20.69 %	1.61 % 1.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11719 11847	7358 8025	4176 3653	185 169	62.79 % 67.74 %	35.63 % 30.83 %	1.58 % 1.43 %
Outlook Mail	11016 11087	7169 7694	3669 3234	178 159	65.08 % 69.40 %	33.31 % 29.17 %	1.62 % 1.43 %
Yahoo Mail	11498 11681	8064 8709	3248 2800	186 172	70.13 % 74.56 %	28.25 % 23.97 %	1.62 % 1.47 %
AOL Mail	11412 11339	8021 8436	3209 2730	182 173	70.29 % 74.40 %	28.12 % 24.08 %	1.59 % 1.53 %
Mail.com	11081 11577	7871 8717	3026 2688	184 172	71.03 % 75.30 %	27.31 % 23.22 %	1.66 % 1.49 %
Yandex Mail	11393 11086	7774 8023	3450 2896	169 167	68.23 % 72.37 %	30.28 % 26.12 %	1.48 % 1.51 %
GMX Mail	11022 11225	7390 8016	3462 3045	170 164	67.05 % 71.41 %	31.41 % 27.13 %	1.54 % 1.46 %
Zoho Mail	11743 11070	8353 8363	3210 2540	180 167	71.13 % 75.55 %	27.34 % 22.94 %	1.53 % 1.51 %
ProtonMail	11742 11441	8110 8381	3448 2883	184 177	69.07 % 73.25 %	29.36 % 25.20 %	1.57 % 1.55 %
Custom Mail	10977 11761	8011 9076	2798 2502	168 183	72.98 % 77.17 %	25.49 % 21.27 %	1.53 % 1.56 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.