CampaignMonitor and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.914 222.897	170.448 175.235	46.967 42.307	5.499 5.355

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 78.62 %	21.07 % 18.98 %	2.47 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16861 17244	13525 14147	2977 2721	359 376	80.21 % 82.04 %	17.66 % 15.78 %	2.13 % 2.18 %
Elektronics	17340 17288	13309 13632	3600 3251	431 405	76.75 % 78.85 %	20.76 % 18.80 %	2.49 % 2.34 %
Entertainment	17152 16887	13093 13201	3656 3262	403 424	76.34 % 78.17 %	21.32 % 19.32 %	2.35 % 2.51 %
Cosmetics & Beauty	17403 17094	13217 13395	3753 3301	433 398	75.95 % 78.36 %	21.57 % 19.31 %	2.49 % 2.33 %
Food & Drink	17588 17140	14042 14080	3151 2695	395 365	79.84 % 82.15 %	17.92 % 15.72 %	2.25 % 2.13 %
Home & Garden	17033 17631	13662 14497	3004 2737	367 397	80.21 % 82.22 %	17.64 % 15.52 %	2.15 % 2.25 %
Finance	16977 17196	12299 12862	4197 3883	481 451	72.45 % 74.80 %	24.72 % 22.58 %	2.83 % 2.62 %
Health	17169 17132	12528 12886	4185 3831	456 415	72.97 % 75.22 %	24.38 % 22.36 %	2.66 % 2.42 %
Pets	17110 16706	13535 13619	3150 2715	425 372	79.11 % 81.52 %	18.41 % 16.25 %	2.48 % 2.23 %
Sport & Fitness	17069 17259	12911 13384	3709 3429	449 446	75.64 % 77.55 %	21.73 % 19.87 %	2.63 % 2.58 %
Job & Career	16912 17314	12685 13405	3763 3483	464 426	75.01 % 77.42 %	22.25 % 20.12 %	2.74 % 2.46 %
Dating	17204 16862	12053 12154	4717 4236	434 472	70.06 % 72.08 %	27.42 % 25.12 %	2.52 % 2.80 %
Other	17096 17144	13589 13973	3105 2763	402 408	79.49 % 81.50 %	18.16 % 16.12 %	2.35 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22704 22668	16388 16942	5695 5167	621 559	72.18 % 74.74 %	25.08 % 22.79 %	2.74 % 2.47 %
Outlook Mail	22192 21926	16389 16601	5217 4749	586 576	73.85 % 75.71 %	23.51 % 21.66 %	2.64 % 2.63 %
Yahoo Mail	22315 22442	17120 17659	4649 4202	546 581	76.72 % 78.69 %	20.83 % 18.72 %	2.45 % 2.59 %
AOL Mail	22248 22065	17095 17391	4599 4127	554 547	76.84 % 78.82 %	20.67 % 18.70 %	2.49 % 2.48 %
Mail.com	22045 22539	17180 18019	4322 4009	543 511	77.93 % 79.95 %	19.61 % 17.79 %	2.46 % 2.27 %
Yandex Mail	22301 22250	16731 17190	4961 4463	609 597	75.02 % 77.26 %	22.25 % 20.06 %	2.73 % 2.68 %
GMX Mail	22014 22121	16836 17374	4660 4246	518 501	76.48 % 78.54 %	21.17 % 19.19 %	2.35 % 2.26 %
Zoho Mail	22627 21975	17709 17723	4402 3738	516 514	78.26 % 80.65 %	19.45 % 17.01 %	2.28 % 2.34 %
ProtonMail	22625 22271	17537 17793	4562 3984	526 494	77.51 % 79.89 %	20.16 % 17.89 %	2.32 % 2.22 %
Custom Mail	21843 22640	17463 18543	3900 3622	480 475	79.95 % 81.90 %	17.85 % 16.00 %	2.20 % 2.10 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.