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CampaignMonitor and CleverReach Email Deliverability Comparison

  CampaignMonitor
  CleverReach

In this comparison, the deliverability of CampaignMonitor and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  353.003
  352.661
  280.648
  284.675
  62.530
  58.239
  9.825
  9.747

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.50 %
  80.72 %
  17.71 %
  16.51 %
  2.78 %
  2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27000
  27271
  22362
  22849
  3993
  3750
  645
  672
  82.82 %
  83.78 %
  14.79 %
  13.75 %
  2.39 %
  2.46 %
Elektronics
  27330
  27019
  21920
  21948
  4701
  4358
  709
  713
  80.20 %
  81.23 %
  17.20 %
  16.13 %
  2.59 %
  2.64 %
Entertainment
  27364
  26924
  21754
  21646
  4891
  4505
  719
  773
  79.50 %
  80.40 %
  17.87 %
  16.73 %
  2.63 %
  2.87 %
Cosmetics & Beauty
  27357
  26999
  21634
  21763
  4949
  4522
  774
  714
  79.08 %
  80.61 %
  18.09 %
  16.75 %
  2.83 %
  2.64 %
Food & Drink
  27544
  26982
  22708
  22622
  4147
  3712
  689
  648
  82.44 %
  83.84 %
  15.06 %
  13.76 %
  2.50 %
  2.40 %
Home & Garden
  26877
  27609
  22237
  23180
  3994
  3768
  646
  661
  82.74 %
  83.96 %
  14.86 %
  13.65 %
  2.40 %
  2.39 %
Finance
  26837
  27106
  20387
  20985
  5592
  5299
  858
  822
  75.97 %
  77.42 %
  20.84 %
  19.55 %
  3.20 %
  3.03 %
Health
  27305
  27149
  20999
  21189
  5489
  5177
  817
  783
  76.91 %
  78.05 %
  20.10 %
  19.07 %
  2.99 %
  2.88 %
Pets
  27171
  26785
  22150
  22204
  4261
  3866
  760
  715
  81.52 %
  82.90 %
  15.68 %
  14.43 %
  2.80 %
  2.67 %
Sport & Fitness
  27142
  27406
  21304
  21809
  5022
  4790
  816
  807
  78.49 %
  79.58 %
  18.50 %
  17.48 %
  3.01 %
  2.94 %
Job & Career
  26916
  27399
  20878
  21624
  5181
  4941
  857
  834
  77.57 %
  78.92 %
  19.25 %
  18.03 %
  3.18 %
  3.04 %
Dating
  27163
  27028
  20255
  20466
  6107
  5678
  801
  884
  74.57 %
  75.72 %
  22.48 %
  21.01 %
  2.95 %
  3.27 %
Other
  26997
  26984
  22060
  22390
  4203
  3873
  734
  721
  81.71 %
  82.98 %
  15.57 %
  14.35 %
  2.72 %
  2.67 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35622
  35519
  27034
  27518
  7466
  6983
  1122
  1018
  75.89 %
  77.47 %
  20.96 %
  19.66 %
  3.15 %
  2.87 %
Outlook Mail
  35254
  34869
  27150
  27216
  7008
  6560
  1096
  1093
  77.01 %
  78.05 %
  19.88 %
  18.81 %
  3.11 %
  3.13 %
Yahoo Mail
  35417
  35326
  28117
  28377
  6312
  5885
  988
  1064
  79.39 %
  80.33 %
  17.82 %
  16.66 %
  2.79 %
  3.01 %
AOL Mail
  34972
  34935
  27748
  28120
  6221
  5814
  1003
  1001
  79.34 %
  80.49 %
  17.79 %
  16.64 %
  2.87 %
  2.87 %
Mail.com
  35275
  35605
  28486
  29057
  5866
  5584
  923
  964
  80.75 %
  81.61 %
  16.63 %
  15.68 %
  2.62 %
  2.71 %
Yandex Mail
  35353
  35308
  27498
  27937
  6757
  6284
  1098
  1087
  77.78 %
  79.12 %
  19.11 %
  17.80 %
  3.11 %
  3.08 %
GMX Mail
  34873
  35211
  27920
  28618
  6032
  5703
  921
  890
  80.06 %
  81.28 %
  17.30 %
  16.20 %
  2.64 %
  2.53 %
Zoho Mail
  35630
  34991
  28893
  28910
  5799
  5169
  938
  912
  81.09 %
  82.62 %
  16.28 %
  14.77 %
  2.63 %
  2.61 %
ProtonMail
  35689
  35178
  28952
  29010
  5860
  5291
  877
  877
  81.12 %
  82.47 %
  16.42 %
  15.04 %
  2.46 %
  2.49 %
Custom Mail
  34918
  35719
  28850
  29912
  5209
  4966
  859
  841
  82.62 %
  83.74 %
  14.92 %
  13.90 %
  2.46 %
  2.35 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.