CleverReach and Rapidmail Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Rapidmail is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Rapidmail.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
105.429 104.493	76.734 68.831	27.111 33.878	1.584 1.784

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Rapidmail in this comparison.

Inbox Rate	Spam Rate	Lost Rate
72.78 % 65.87 %	25.71 % 32.42 %	1.50 % 1.71 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8194 8282	6325 5836	1747 2307	122 139	77.19 % 70.47 %	21.32 % 27.86 %	1.49 % 1.68 %
Elektronics	8246 7834	5967 5134	2153 2570	126 130	72.36 % 65.53 %	26.11 % 32.81 %	1.53 % 1.66 %
Entertainment	7982 7678	5770 5020	2090 2527	122 131	72.29 % 65.38 %	26.18 % 32.91 %	1.53 % 1.71 %
Cosmetics & Beauty	8156 8092	5901 5284	2136 2666	119 142	72.35 % 65.30 %	26.19 % 32.95 %	1.46 % 1.75 %
Food & Drink	8108 8653	6266 6079	1721 2432	121 142	77.28 % 70.25 %	21.23 % 28.11 %	1.49 % 1.64 %
Home & Garden	8359 7952	6491 5597	1740 2224	128 131	77.65 % 70.38 %	20.82 % 27.97 %	1.53 % 1.65 %
Finance	7918 7741	5338 4691	2464 2914	116 136	67.42 % 60.60 %	31.12 % 37.64 %	1.47 % 1.76 %
Health	8185 7963	5507 4802	2548 3026	130 135	67.28 % 60.30 %	31.13 % 38.00 %	1.59 % 1.70 %
Pets	7872 8184	6092 5733	1665 2311	115 140	77.39 % 70.05 %	21.15 % 28.24 %	1.46 % 1.71 %
Sport & Fitness	8366 8303	6029 5430	2203 2724	134 149	72.07 % 65.40 %	26.33 % 32.81 %	1.60 % 1.79 %
Job & Career	8075 8072	5855 5307	2103 2634	117 131	72.51 % 65.75 %	26.04 % 32.63 %	1.45 % 1.62 %
Dating	7926 7919	4959 4391	2851 3385	116 143	62.57 % 55.45 %	35.97 % 42.75 %	1.46 % 1.81 %
Other	8042 7820	6234 5527	1690 2158	118 135	77.52 % 70.68 %	21.01 % 27.60 %	1.47 % 1.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Rapidmail.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10969 10011	7389 6007	3424 3839	156 165	67.36 % 60.00 %	31.22 % 38.35 %	1.42 % 1.65 %
Outlook Mail	10163 10336	7014 6418	3002 3739	147 179	69.02 % 62.09 %	29.54 % 36.17 %	1.45 % 1.73 %
Yahoo Mail	10897 10499	8090 7060	2647 3267	160 172	74.24 % 67.24 %	24.29 % 31.12 %	1.47 % 1.64 %
AOL Mail	10540 10751	7807 7234	2570 3336	163 181	74.07 % 67.29 %	24.38 % 31.03 %	1.55 % 1.68 %
Mail.com	10682 10822	8005 7371	2515 3264	162 187	74.94 % 68.11 %	23.54 % 30.16 %	1.52 % 1.73 %
Yandex Mail	10238 10352	7371 6733	2713 3440	154 179	72.00 % 65.04 %	26.50 % 33.23 %	1.50 % 1.73 %
GMX Mail	10252 10418	7286 6705	2814 3540	152 173	71.07 % 64.36 %	27.45 % 33.98 %	1.48 % 1.66 %
Zoho Mail	10301 10807	7752 7355	2394 3269	155 183	75.25 % 68.06 %	23.24 % 30.25 %	1.50 % 1.69 %
ProtonMail	10491 10338	7644 6827	2683 3326	164 185	72.86 % 66.04 %	25.57 % 32.17 %	1.56 % 1.79 %
Custom Mail	10896 10159	8376 7121	2349 2858	171 180	76.87 % 70.10 %	21.56 % 28.13 %	1.57 % 1.77 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.