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CleverReach and SendInBlue Email Deliverability Comparison

  CleverReach
  SendInBlue

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.897
  223.604
  175.235
  159.450
  42.307
  56.565
  5.355
  7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.62 %
  71.31 %
  18.98 %
  25.30 %
  2.40 %
  3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17244
  17267
  14147
  12959
  2721
  3754
  376
  554
  82.04 %
  75.05 %
  15.78 %
  21.74 %
  2.18 %
  3.21 %
Elektronics
  17288
  17121
  13632
  12273
  3251
  4291
  405
  557
  78.85 %
  71.68 %
  18.80 %
  25.06 %
  2.34 %
  3.25 %
Entertainment
  16887
  17335
  13201
  12251
  3262
  4481
  424
  603
  78.17 %
  70.67 %
  19.32 %
  25.85 %
  2.51 %
  3.48 %
Cosmetics & Beauty
  17094
  17153
  13395
  12156
  3301
  4379
  398
  618
  78.36 %
  70.87 %
  19.31 %
  25.53 %
  2.33 %
  3.60 %
Food & Drink
  17140
  17803
  14080
  13262
  2695
  3991
  365
  550
  82.15 %
  74.49 %
  15.72 %
  22.42 %
  2.13 %
  3.09 %
Home & Garden
  17631
  17352
  14497
  12966
  2737
  3851
  397
  535
  82.22 %
  74.72 %
  15.52 %
  22.19 %
  2.25 %
  3.08 %
Finance
  17196
  17148
  12862
  11599
  3883
  4917
  451
  632
  74.80 %
  67.64 %
  22.58 %
  28.67 %
  2.62 %
  3.69 %
Health
  17132
  17139
  12886
  11610
  3831
  4930
  415
  599
  75.22 %
  67.74 %
  22.36 %
  28.76 %
  2.42 %
  3.49 %
Pets
  16706
  17381
  13619
  12890
  2715
  3939
  372
  552
  81.52 %
  74.16 %
  16.25 %
  22.66 %
  2.23 %
  3.18 %
Sport & Fitness
  17259
  16774
  13384
  11889
  3429
  4286
  446
  599
  77.55 %
  70.88 %
  19.87 %
  25.55 %
  2.58 %
  3.57 %
Job & Career
  17314
  16906
  13405
  11816
  3483
  4487
  426
  603
  77.42 %
  69.89 %
  20.12 %
  26.54 %
  2.46 %
  3.57 %
Dating
  16862
  17024
  12154
  11026
  4236
  5380
  472
  618
  72.08 %
  64.77 %
  25.12 %
  31.60 %
  2.80 %
  3.63 %
Other
  17144
  17201
  13973
  12753
  2763
  3879
  408
  569
  81.50 %
  74.14 %
  16.12 %
  22.55 %
  2.38 %
  3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22668
  23105
  16942
  15487
  5167
  6787
  559
  831
  74.74 %
  67.03 %
  22.79 %
  29.37 %
  2.47 %
  3.60 %
Outlook Mail
  21926
  21643
  16601
  14895
  4749
  5968
  576
  780
  75.71 %
  68.82 %
  21.66 %
  27.57 %
  2.63 %
  3.60 %
Yahoo Mail
  22442
  21881
  17659
  15708
  4202
  5424
  581
  749
  78.69 %
  71.79 %
  18.72 %
  24.79 %
  2.59 %
  3.42 %
AOL Mail
  22065
  22887
  17391
  16266
  4127
  5801
  547
  820
  78.82 %
  71.07 %
  18.70 %
  25.35 %
  2.48 %
  3.58 %
Mail.com
  22539
  22474
  18019
  16360
  4009
  5395
  511
  719
  79.95 %
  72.80 %
  17.79 %
  24.01 %
  2.27 %
  3.20 %
Yandex Mail
  22250
  22302
  17190
  15591
  4463
  5921
  597
  790
  77.26 %
  69.91 %
  20.06 %
  26.55 %
  2.68 %
  3.54 %
GMX Mail
  22121
  22076
  17374
  15760
  4246
  5617
  501
  699
  78.54 %
  71.39 %
  19.19 %
  25.44 %
  2.26 %
  3.17 %
Zoho Mail
  21975
  22084
  17723
  16187
  3738
  5186
  514
  711
  80.65 %
  73.30 %
  17.01 %
  23.48 %
  2.34 %
  3.22 %
ProtonMail
  22271
  22541
  17793
  16314
  3984
  5472
  494
  755
  79.89 %
  72.37 %
  17.89 %
  24.28 %
  2.22 %
  3.35 %
Custom Mail
  22640
  22611
  18543
  16882
  3622
  4994
  475
  735
  81.90 %
  74.66 %
  16.00 %
  22.09 %
  2.10 %
  3.25 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.