CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.371 250.770	198.438 181.359	45.670 60.618	6.263 8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.26 % 72.32 %	18.24 % 24.17 %	2.50 % 3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19291 19330	15924 14674	2932 4026	435 630	82.55 % 75.91 %	15.20 % 20.83 %	2.25 % 3.26 %
Elektronics	19330 19256	15382 14028	3485 4588	463 640	79.58 % 72.85 %	18.03 % 23.83 %	2.40 % 3.32 %
Entertainment	19026 19383	14999 13883	3524 4791	503 709	78.83 % 71.62 %	18.52 % 24.72 %	2.64 % 3.66 %
Cosmetics & Beauty	19187 19262	15141 13852	3561 4689	485 721	78.91 % 71.91 %	18.56 % 24.34 %	2.53 % 3.74 %
Food & Drink	19191 19914	15864 15015	2902 4265	425 634	82.66 % 75.40 %	15.12 % 21.42 %	2.21 % 3.18 %
Home & Garden	19765 19536	16361 14787	2956 4137	448 612	82.78 % 75.69 %	14.96 % 21.18 %	2.27 % 3.13 %
Finance	19303 19209	14593 13199	4182 5272	528 738	75.60 % 68.71 %	21.67 % 27.45 %	2.74 % 3.84 %
Health	19237 19197	14636 13237	4115 5255	486 705	76.08 % 68.95 %	21.39 % 27.37 %	2.53 % 3.67 %
Pets	18931 19407	15528 14558	2964 4222	439 627	82.02 % 75.01 %	15.66 % 21.76 %	2.32 % 3.23 %
Sport & Fitness	19361 18861	15128 13543	3711 4618	522 700	78.14 % 71.80 %	19.17 % 24.48 %	2.70 % 3.71 %
Job & Career	19411 19053	15121 13495	3788 4854	502 704	77.90 % 70.83 %	19.51 % 25.48 %	2.59 % 3.69 %
Dating	19054 19151	13950 12686	4545 5739	559 726	73.21 % 66.24 %	23.85 % 29.97 %	2.93 % 3.79 %
Other	19284 19211	15811 14402	3005 4162	468 647	81.99 % 74.97 %	15.58 % 21.66 %	2.43 % 3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25317 25876	19129 17674	5544 7250	644 952	75.56 % 68.30 %	21.90 % 28.02 %	2.54 % 3.68 %
Outlook Mail	24615 24410	18819 17082	5121 6425	675 903	76.45 % 69.98 %	20.80 % 26.32 %	2.74 % 3.70 %
Yahoo Mail	25163 24655	19926 17909	4557 5862	680 884	79.19 % 72.64 %	18.11 % 23.78 %	2.70 % 3.59 %
AOL Mail	24751 25530	19638 18364	4479 6218	634 948	79.34 % 71.93 %	18.10 % 24.36 %	2.56 % 3.71 %
Mail.com	25297 25223	20345 18567	4334 5802	618 854	80.42 % 73.61 %	17.13 % 23.00 %	2.44 % 3.39 %
Yandex Mail	25114 24896	19548 17630	4857 6350	709 916	77.84 % 70.81 %	19.34 % 25.51 %	2.82 % 3.68 %
GMX Mail	24888 24852	19744 18045	4561 6002	583 805	79.33 % 72.61 %	18.33 % 24.15 %	2.34 % 3.24 %
Zoho Mail	24753 24884	20104 18486	4048 5565	601 833	81.22 % 74.29 %	16.35 % 22.36 %	2.43 % 3.35 %
ProtonMail	25055 25162	20218 18511	4262 5806	575 845	80.69 % 73.57 %	17.01 % 23.07 %	2.29 % 3.36 %
Custom Mail	25418 25282	20967 19091	3907 5338	544 853	82.49 % 75.51 %	15.37 % 21.11 %	2.14 % 3.37 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.