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CleverReach and SendInBlue Email Deliverability Comparison

  CleverReach
  SendInBlue

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.371
  250.770
  198.438
  181.359
  45.670
  60.618
  6.263
  8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.26 %
  72.32 %
  18.24 %
  24.17 %
  2.50 %
  3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19291
  19330
  15924
  14674
  2932
  4026
  435
  630
  82.55 %
  75.91 %
  15.20 %
  20.83 %
  2.25 %
  3.26 %
Elektronics
  19330
  19256
  15382
  14028
  3485
  4588
  463
  640
  79.58 %
  72.85 %
  18.03 %
  23.83 %
  2.40 %
  3.32 %
Entertainment
  19026
  19383
  14999
  13883
  3524
  4791
  503
  709
  78.83 %
  71.62 %
  18.52 %
  24.72 %
  2.64 %
  3.66 %
Cosmetics & Beauty
  19187
  19262
  15141
  13852
  3561
  4689
  485
  721
  78.91 %
  71.91 %
  18.56 %
  24.34 %
  2.53 %
  3.74 %
Food & Drink
  19191
  19914
  15864
  15015
  2902
  4265
  425
  634
  82.66 %
  75.40 %
  15.12 %
  21.42 %
  2.21 %
  3.18 %
Home & Garden
  19765
  19536
  16361
  14787
  2956
  4137
  448
  612
  82.78 %
  75.69 %
  14.96 %
  21.18 %
  2.27 %
  3.13 %
Finance
  19303
  19209
  14593
  13199
  4182
  5272
  528
  738
  75.60 %
  68.71 %
  21.67 %
  27.45 %
  2.74 %
  3.84 %
Health
  19237
  19197
  14636
  13237
  4115
  5255
  486
  705
  76.08 %
  68.95 %
  21.39 %
  27.37 %
  2.53 %
  3.67 %
Pets
  18931
  19407
  15528
  14558
  2964
  4222
  439
  627
  82.02 %
  75.01 %
  15.66 %
  21.76 %
  2.32 %
  3.23 %
Sport & Fitness
  19361
  18861
  15128
  13543
  3711
  4618
  522
  700
  78.14 %
  71.80 %
  19.17 %
  24.48 %
  2.70 %
  3.71 %
Job & Career
  19411
  19053
  15121
  13495
  3788
  4854
  502
  704
  77.90 %
  70.83 %
  19.51 %
  25.48 %
  2.59 %
  3.69 %
Dating
  19054
  19151
  13950
  12686
  4545
  5739
  559
  726
  73.21 %
  66.24 %
  23.85 %
  29.97 %
  2.93 %
  3.79 %
Other
  19284
  19211
  15811
  14402
  3005
  4162
  468
  647
  81.99 %
  74.97 %
  15.58 %
  21.66 %
  2.43 %
  3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25317
  25876
  19129
  17674
  5544
  7250
  644
  952
  75.56 %
  68.30 %
  21.90 %
  28.02 %
  2.54 %
  3.68 %
Outlook Mail
  24615
  24410
  18819
  17082
  5121
  6425
  675
  903
  76.45 %
  69.98 %
  20.80 %
  26.32 %
  2.74 %
  3.70 %
Yahoo Mail
  25163
  24655
  19926
  17909
  4557
  5862
  680
  884
  79.19 %
  72.64 %
  18.11 %
  23.78 %
  2.70 %
  3.59 %
AOL Mail
  24751
  25530
  19638
  18364
  4479
  6218
  634
  948
  79.34 %
  71.93 %
  18.10 %
  24.36 %
  2.56 %
  3.71 %
Mail.com
  25297
  25223
  20345
  18567
  4334
  5802
  618
  854
  80.42 %
  73.61 %
  17.13 %
  23.00 %
  2.44 %
  3.39 %
Yandex Mail
  25114
  24896
  19548
  17630
  4857
  6350
  709
  916
  77.84 %
  70.81 %
  19.34 %
  25.51 %
  2.82 %
  3.68 %
GMX Mail
  24888
  24852
  19744
  18045
  4561
  6002
  583
  805
  79.33 %
  72.61 %
  18.33 %
  24.15 %
  2.34 %
  3.24 %
Zoho Mail
  24753
  24884
  20104
  18486
  4048
  5565
  601
  833
  81.22 %
  74.29 %
  16.35 %
  22.36 %
  2.43 %
  3.35 %
ProtonMail
  25055
  25162
  20218
  18511
  4262
  5806
  575
  845
  80.69 %
  73.57 %
  17.01 %
  23.07 %
  2.29 %
  3.36 %
Custom Mail
  25418
  25282
  20967
  19091
  3907
  5338
  544
  853
  82.49 %
  75.51 %
  15.37 %
  21.11 %
  2.14 %
  3.37 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.