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CleverReach and SendInBlue Email Deliverability Comparison

  CleverReach
  SendInBlue

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  352.661
  352.739
  284.675
  263.743
  58.239
  76.059
  9.747
  12.937

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.72 %
  74.77 %
  16.51 %
  21.56 %
  2.76 %
  3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27271
  27187
  22849
  21201
  3750
  5066
  672
  920
  83.78 %
  77.98 %
  13.75 %
  18.63 %
  2.46 %
  3.38 %
Elektronics
  27019
  27100
  21948
  20439
  4358
  5708
  713
  953
  81.23 %
  75.42 %
  16.13 %
  21.06 %
  2.64 %
  3.52 %
Entertainment
  26924
  27189
  21646
  20216
  4505
  5978
  773
  995
  80.40 %
  74.35 %
  16.73 %
  21.99 %
  2.87 %
  3.66 %
Cosmetics & Beauty
  26999
  27093
  21763
  20156
  4522
  5884
  714
  1053
  80.61 %
  74.40 %
  16.75 %
  21.72 %
  2.64 %
  3.89 %
Food & Drink
  26982
  27706
  22622
  21517
  3712
  5288
  648
  901
  83.84 %
  77.66 %
  13.76 %
  19.09 %
  2.40 %
  3.25 %
Home & Garden
  27609
  27514
  23180
  21441
  3768
  5186
  661
  887
  83.96 %
  77.93 %
  13.65 %
  18.85 %
  2.39 %
  3.22 %
Finance
  27106
  27072
  20985
  19310
  5299
  6627
  822
  1135
  77.42 %
  71.33 %
  19.55 %
  24.48 %
  3.03 %
  4.19 %
Health
  27149
  27141
  21189
  19529
  5177
  6544
  783
  1068
  78.05 %
  71.95 %
  19.07 %
  24.11 %
  2.88 %
  3.94 %
Pets
  26785
  27409
  22204
  21115
  3866
  5364
  715
  930
  82.90 %
  77.04 %
  14.43 %
  19.57 %
  2.67 %
  3.39 %
Sport & Fitness
  27406
  26699
  21809
  19766
  4790
  5897
  807
  1036
  79.58 %
  74.03 %
  17.48 %
  22.09 %
  2.94 %
  3.88 %
Job & Career
  27399
  26966
  21624
  19681
  4941
  6222
  834
  1063
  78.92 %
  72.98 %
  18.03 %
  23.07 %
  3.04 %
  3.94 %
Dating
  27028
  26823
  20466
  18717
  5678
  7054
  884
  1052
  75.72 %
  69.78 %
  21.01 %
  26.30 %
  3.27 %
  3.92 %
Other
  26984
  26840
  22390
  20655
  3873
  5241
  721
  944
  82.98 %
  76.96 %
  14.35 %
  19.53 %
  2.67 %
  3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35519
  36065
  27518
  25629
  6983
  8986
  1018
  1450
  77.47 %
  71.06 %
  19.66 %
  24.92 %
  2.87 %
  4.02 %
Outlook Mail
  34869
  34477
  27216
  25000
  6560
  8123
  1093
  1354
  78.05 %
  72.51 %
  18.81 %
  23.56 %
  3.13 %
  3.93 %
Yahoo Mail
  35326
  34886
  28377
  26064
  5885
  7500
  1064
  1322
  80.33 %
  74.71 %
  16.66 %
  21.50 %
  3.01 %
  3.79 %
AOL Mail
  34935
  35693
  28120
  26490
  5814
  7833
  1001
  1370
  80.49 %
  74.22 %
  16.64 %
  21.95 %
  2.87 %
  3.84 %
Mail.com
  35605
  35316
  29057
  26778
  5584
  7293
  964
  1245
  81.61 %
  75.82 %
  15.68 %
  20.65 %
  2.71 %
  3.53 %
Yandex Mail
  35308
  35143
  27937
  25693
  6284
  8082
  1087
  1368
  79.12 %
  73.11 %
  17.80 %
  23.00 %
  3.08 %
  3.89 %
GMX Mail
  35211
  35097
  28618
  26494
  5703
  7419
  890
  1184
  81.28 %
  75.49 %
  16.20 %
  21.14 %
  2.53 %
  3.37 %
Zoho Mail
  34991
  35059
  28910
  26880
  5169
  6967
  912
  1212
  82.62 %
  76.67 %
  14.77 %
  19.87 %
  2.61 %
  3.46 %
ProtonMail
  35178
  35453
  29010
  27069
  5291
  7158
  877
  1226
  82.47 %
  76.35 %
  15.04 %
  20.19 %
  2.49 %
  3.46 %
Custom Mail
  35719
  35550
  29912
  27646
  4966
  6698
  841
  1206
  83.74 %
  77.77 %
  13.90 %
  18.84 %
  2.35 %
  3.39 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.