CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.732 278.030	221.620 203.359	48.918 64.743	7.194 9.928

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.80 % 73.14 %	17.61 % 23.29 %	2.59 % 3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21465 21404	17812 16402	3148 4300	505 702	82.98 % 76.63 %	14.67 % 20.09 %	2.35 % 3.28 %
Elektronics	21400 21357	17164 15736	3714 4886	522 735	80.21 % 73.68 %	17.36 % 22.88 %	2.44 % 3.44 %
Entertainment	21133 21498	16785 15604	3772 5114	576 780	79.43 % 72.58 %	17.85 % 23.79 %	2.73 % 3.63 %
Cosmetics & Beauty	21324 21378	16974 15540	3810 5013	540 825	79.60 % 72.69 %	17.87 % 23.45 %	2.53 % 3.86 %
Food & Drink	21268 21985	17675 16739	3112 4540	481 706	83.11 % 76.14 %	14.63 % 20.65 %	2.26 % 3.21 %
Home & Garden	21818 21694	18147 16588	3160 4422	511 684	83.17 % 76.46 %	14.48 % 20.38 %	2.34 % 3.15 %
Finance	21423 21326	16329 14843	4479 5633	615 850	76.22 % 69.60 %	20.91 % 26.41 %	2.87 % 3.99 %
Health	21395 21280	16435 14881	4396 5593	564 806	76.82 % 69.93 %	20.55 % 26.28 %	2.64 % 3.79 %
Pets	21003 21496	17294 16265	3191 4520	518 711	82.34 % 75.67 %	15.19 % 21.03 %	2.47 % 3.31 %
Sport & Fitness	21507 20966	16922 15226	3996 4960	589 780	78.68 % 72.62 %	18.58 % 23.66 %	2.74 % 3.72 %
Job & Career	21453 21143	16793 15119	4074 5213	586 811	78.28 % 71.51 %	18.99 % 24.66 %	2.73 % 3.84 %
Dating	21213 21164	15722 14266	4840 6085	651 813	74.11 % 67.41 %	22.82 % 28.75 %	3.07 % 3.84 %
Other	21330 21339	17568 16150	3226 4464	536 725	82.36 % 75.68 %	15.12 % 20.92 %	2.51 % 3.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28038 28569	21384 19773	5919 7706	735 1090	76.27 % 69.21 %	21.11 % 26.97 %	2.62 % 3.82 %
Outlook Mail	27372 27133	21085 19222	5499 6882	788 1029	77.03 % 70.84 %	20.09 % 25.36 %	2.88 % 3.79 %
Yahoo Mail	27982 27373	22274 20085	4916 6297	792 991	79.60 % 73.38 %	17.57 % 23.00 %	2.83 % 3.62 %
AOL Mail	27390 28334	21857 20601	4812 6664	721 1069	79.80 % 72.71 %	17.57 % 23.52 %	2.63 % 3.77 %
Mail.com	27940 27852	22585 20715	4644 6190	711 947	80.83 % 74.38 %	16.62 % 22.22 %	2.54 % 3.40 %
Yandex Mail	27780 27608	21750 19758	5217 6801	813 1049	78.29 % 71.57 %	18.78 % 24.63 %	2.93 % 3.80 %
GMX Mail	27684 27673	22159 20370	4858 6393	667 910	80.04 % 73.61 %	17.55 % 23.10 %	2.41 % 3.29 %
Zoho Mail	27511 27567	22492 20697	4341 5934	678 936	81.76 % 75.08 %	15.78 % 21.53 %	2.46 % 3.40 %
ProtonMail	27775 27934	22594 20804	4528 6175	653 955	81.35 % 74.48 %	16.30 % 22.11 %	2.35 % 3.42 %
Custom Mail	28260 27987	23440 21334	4184 5701	636 952	82.94 % 76.23 %	14.81 % 20.37 %	2.25 % 3.40 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.