CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.910 189.202	146.546 131.863	38.134 51.201	4.230 6.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.57 % 69.69 %	20.19 % 27.06 %	2.24 % 3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14610 14619	11872 10776	2448 3393	290 450	81.26 % 73.71 %	16.76 % 23.21 %	1.98 % 3.08 %
Elektronics	14684 14531	11394 10171	2958 3917	332 443	77.59 % 70.00 %	20.14 % 26.96 %	2.26 % 3.05 %
Entertainment	14349 14771	11077 10189	2944 4080	328 502	77.20 % 68.98 %	20.52 % 27.62 %	2.29 % 3.40 %
Cosmetics & Beauty	14506 14629	11210 10150	2979 3980	317 499	77.28 % 69.38 %	20.54 % 27.21 %	2.19 % 3.41 %
Food & Drink	14549 15109	11824 11031	2431 3624	294 454	81.27 % 73.01 %	16.71 % 23.99 %	2.02 % 3.00 %
Home & Garden	14959 14705	12182 10786	2463 3485	314 434	81.44 % 73.35 %	16.47 % 23.70 %	2.10 % 2.95 %
Finance	14495 14386	10640 9456	3500 4429	355 501	73.40 % 65.73 %	24.15 % 30.79 %	2.45 % 3.48 %
Health	14579 14523	10757 9547	3486 4491	336 485	73.78 % 65.74 %	23.91 % 30.92 %	2.30 % 3.34 %
Pets	14072 14705	11371 10706	2414 3543	287 456	80.81 % 72.81 %	17.15 % 24.09 %	2.04 % 3.10 %
Sport & Fitness	14741 14072	11281 9736	3094 3844	366 492	76.53 % 69.19 %	20.99 % 27.32 %	2.48 % 3.50 %
Job & Career	14655 14247	11226 9773	3099 4014	330 460	76.60 % 68.60 %	21.15 % 28.17 %	2.25 % 3.23 %
Dating	14232 14365	10016 8966	3861 4914	355 485	70.38 % 62.42 %	27.13 % 34.21 %	2.49 % 3.38 %
Other	14479 14540	11696 10576	2457 3487	326 477	80.78 % 72.74 %	16.97 % 23.98 %	2.25 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19303 19587	14167 12754	4694 6181	442 652	73.39 % 65.11 %	24.32 % 31.56 %	2.29 % 3.33 %
Outlook Mail	18590 18206	13848 12199	4290 5373	452 634	74.49 % 67.01 %	23.08 % 29.51 %	2.43 % 3.48 %
Yahoo Mail	19088 18490	14873 13005	3762 4869	453 616	77.92 % 70.34 %	19.71 % 26.33 %	2.37 % 3.33 %
AOL Mail	18737 19455	14621 13580	3692 5236	424 639	78.03 % 69.80 %	19.70 % 26.91 %	2.26 % 3.28 %
Mail.com	19077 18998	15079 13557	3586 4856	412 585	79.04 % 71.36 %	18.80 % 25.56 %	2.16 % 3.08 %
Yandex Mail	18681 18919	14251 12957	3967 5342	463 620	76.29 % 68.49 %	21.24 % 28.24 %	2.48 % 3.28 %
GMX Mail	18721 18596	14455 12902	3869 5119	397 575	77.21 % 69.38 %	20.67 % 27.53 %	2.12 % 3.09 %
Zoho Mail	18589 18660	14819 13386	3362 4692	408 582	79.72 % 71.74 %	18.09 % 25.14 %	2.19 % 3.12 %
ProtonMail	18950 19107	14906 13469	3650 5001	394 637	78.66 % 70.49 %	19.26 % 26.17 %	2.08 % 3.33 %
Custom Mail	19174 19184	15527 14054	3262 4532	385 598	80.98 % 73.26 %	17.01 % 23.62 %	2.01 % 3.12 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.