CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.897 223.604	175.235 159.450	42.307 56.565	5.355 7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.62 % 71.31 %	18.98 % 25.30 %	2.40 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17244 17267	14147 12959	2721 3754	376 554	82.04 % 75.05 %	15.78 % 21.74 %	2.18 % 3.21 %
Elektronics	17288 17121	13632 12273	3251 4291	405 557	78.85 % 71.68 %	18.80 % 25.06 %	2.34 % 3.25 %
Entertainment	16887 17335	13201 12251	3262 4481	424 603	78.17 % 70.67 %	19.32 % 25.85 %	2.51 % 3.48 %
Cosmetics & Beauty	17094 17153	13395 12156	3301 4379	398 618	78.36 % 70.87 %	19.31 % 25.53 %	2.33 % 3.60 %
Food & Drink	17140 17803	14080 13262	2695 3991	365 550	82.15 % 74.49 %	15.72 % 22.42 %	2.13 % 3.09 %
Home & Garden	17631 17352	14497 12966	2737 3851	397 535	82.22 % 74.72 %	15.52 % 22.19 %	2.25 % 3.08 %
Finance	17196 17148	12862 11599	3883 4917	451 632	74.80 % 67.64 %	22.58 % 28.67 %	2.62 % 3.69 %
Health	17132 17139	12886 11610	3831 4930	415 599	75.22 % 67.74 %	22.36 % 28.76 %	2.42 % 3.49 %
Pets	16706 17381	13619 12890	2715 3939	372 552	81.52 % 74.16 %	16.25 % 22.66 %	2.23 % 3.18 %
Sport & Fitness	17259 16774	13384 11889	3429 4286	446 599	77.55 % 70.88 %	19.87 % 25.55 %	2.58 % 3.57 %
Job & Career	17314 16906	13405 11816	3483 4487	426 603	77.42 % 69.89 %	20.12 % 26.54 %	2.46 % 3.57 %
Dating	16862 17024	12154 11026	4236 5380	472 618	72.08 % 64.77 %	25.12 % 31.60 %	2.80 % 3.63 %
Other	17144 17201	13973 12753	2763 3879	408 569	81.50 % 74.14 %	16.12 % 22.55 %	2.38 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22668 23105	16942 15487	5167 6787	559 831	74.74 % 67.03 %	22.79 % 29.37 %	2.47 % 3.60 %
Outlook Mail	21926 21643	16601 14895	4749 5968	576 780	75.71 % 68.82 %	21.66 % 27.57 %	2.63 % 3.60 %
Yahoo Mail	22442 21881	17659 15708	4202 5424	581 749	78.69 % 71.79 %	18.72 % 24.79 %	2.59 % 3.42 %
AOL Mail	22065 22887	17391 16266	4127 5801	547 820	78.82 % 71.07 %	18.70 % 25.35 %	2.48 % 3.58 %
Mail.com	22539 22474	18019 16360	4009 5395	511 719	79.95 % 72.80 %	17.79 % 24.01 %	2.27 % 3.20 %
Yandex Mail	22250 22302	17190 15591	4463 5921	597 790	77.26 % 69.91 %	20.06 % 26.55 %	2.68 % 3.54 %
GMX Mail	22121 22076	17374 15760	4246 5617	501 699	78.54 % 71.39 %	19.19 % 25.44 %	2.26 % 3.17 %
Zoho Mail	21975 22084	17723 16187	3738 5186	514 711	80.65 % 73.30 %	17.01 % 23.48 %	2.34 % 3.22 %
ProtonMail	22271 22541	17793 16314	3984 5472	494 755	79.89 % 72.37 %	17.89 % 24.28 %	2.22 % 3.35 %
Custom Mail	22640 22611	18543 16882	3622 4994	475 735	81.90 % 74.66 %	16.00 % 22.09 %	2.10 % 3.25 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.