CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.661 352.739	284.675 263.743	58.239 76.059	9.747 12.937

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.72 % 74.77 %	16.51 % 21.56 %	2.76 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27271 27187	22849 21201	3750 5066	672 920	83.78 % 77.98 %	13.75 % 18.63 %	2.46 % 3.38 %
Elektronics	27019 27100	21948 20439	4358 5708	713 953	81.23 % 75.42 %	16.13 % 21.06 %	2.64 % 3.52 %
Entertainment	26924 27189	21646 20216	4505 5978	773 995	80.40 % 74.35 %	16.73 % 21.99 %	2.87 % 3.66 %
Cosmetics & Beauty	26999 27093	21763 20156	4522 5884	714 1053	80.61 % 74.40 %	16.75 % 21.72 %	2.64 % 3.89 %
Food & Drink	26982 27706	22622 21517	3712 5288	648 901	83.84 % 77.66 %	13.76 % 19.09 %	2.40 % 3.25 %
Home & Garden	27609 27514	23180 21441	3768 5186	661 887	83.96 % 77.93 %	13.65 % 18.85 %	2.39 % 3.22 %
Finance	27106 27072	20985 19310	5299 6627	822 1135	77.42 % 71.33 %	19.55 % 24.48 %	3.03 % 4.19 %
Health	27149 27141	21189 19529	5177 6544	783 1068	78.05 % 71.95 %	19.07 % 24.11 %	2.88 % 3.94 %
Pets	26785 27409	22204 21115	3866 5364	715 930	82.90 % 77.04 %	14.43 % 19.57 %	2.67 % 3.39 %
Sport & Fitness	27406 26699	21809 19766	4790 5897	807 1036	79.58 % 74.03 %	17.48 % 22.09 %	2.94 % 3.88 %
Job & Career	27399 26966	21624 19681	4941 6222	834 1063	78.92 % 72.98 %	18.03 % 23.07 %	3.04 % 3.94 %
Dating	27028 26823	20466 18717	5678 7054	884 1052	75.72 % 69.78 %	21.01 % 26.30 %	3.27 % 3.92 %
Other	26984 26840	22390 20655	3873 5241	721 944	82.98 % 76.96 %	14.35 % 19.53 %	2.67 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35519 36065	27518 25629	6983 8986	1018 1450	77.47 % 71.06 %	19.66 % 24.92 %	2.87 % 4.02 %
Outlook Mail	34869 34477	27216 25000	6560 8123	1093 1354	78.05 % 72.51 %	18.81 % 23.56 %	3.13 % 3.93 %
Yahoo Mail	35326 34886	28377 26064	5885 7500	1064 1322	80.33 % 74.71 %	16.66 % 21.50 %	3.01 % 3.79 %
AOL Mail	34935 35693	28120 26490	5814 7833	1001 1370	80.49 % 74.22 %	16.64 % 21.95 %	2.87 % 3.84 %
Mail.com	35605 35316	29057 26778	5584 7293	964 1245	81.61 % 75.82 %	15.68 % 20.65 %	2.71 % 3.53 %
Yandex Mail	35308 35143	27937 25693	6284 8082	1087 1368	79.12 % 73.11 %	17.80 % 23.00 %	3.08 % 3.89 %
GMX Mail	35211 35097	28618 26494	5703 7419	890 1184	81.28 % 75.49 %	16.20 % 21.14 %	2.53 % 3.37 %
Zoho Mail	34991 35059	28910 26880	5169 6967	912 1212	82.62 % 76.67 %	14.77 % 19.87 %	2.61 % 3.46 %
ProtonMail	35178 35453	29010 27069	5291 7158	877 1226	82.47 % 76.35 %	15.04 % 20.19 %	2.49 % 3.46 %
Custom Mail	35719 35550	29912 27646	4966 6698	841 1206	83.74 % 77.77 %	13.90 % 18.84 %	2.35 % 3.39 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.