CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.824 380.044	307.541 285.783	61.595 80.216	10.688 14.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.97 % 75.20 %	16.22 % 21.11 %	2.81 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29340 29223	24650 22896	3959 5336	731 991	84.01 % 78.35 %	13.49 % 18.26 %	2.49 % 3.39 %
Elektronics	29030 29148	23668 22131	4586 5998	776 1019	81.53 % 75.93 %	15.80 % 20.58 %	2.67 % 3.50 %
Entertainment	29077 29256	23457 21889	4772 6298	848 1069	80.67 % 74.82 %	16.41 % 21.53 %	2.92 % 3.65 %
Cosmetics & Beauty	29048 29188	23476 21835	4776 6206	796 1147	80.82 % 74.81 %	16.44 % 21.26 %	2.74 % 3.93 %
Food & Drink	29073 29888	24426 23340	3929 5573	718 975	84.02 % 78.09 %	13.51 % 18.65 %	2.47 % 3.26 %
Home & Garden	29718 29660	25002 23221	3986 5475	730 964	84.13 % 78.29 %	13.41 % 18.46 %	2.46 % 3.25 %
Finance	29181 29277	22681 21017	5601 7011	899 1249	77.73 % 71.79 %	19.19 % 23.95 %	3.08 % 4.27 %
Health	29249 29283	22940 21218	5460 6893	849 1172	78.43 % 72.46 %	18.67 % 23.54 %	2.90 % 4.00 %
Pets	28865 29493	23962 22822	4107 5664	796 1007	83.01 % 77.38 %	14.23 % 19.20 %	2.76 % 3.41 %
Sport & Fitness	29470 28835	23525 21461	5067 6244	878 1130	79.83 % 74.43 %	17.19 % 21.65 %	2.98 % 3.92 %
Job & Career	29499 29012	23334 21270	5250 6579	915 1163	79.10 % 73.31 %	17.80 % 22.68 %	3.10 % 4.01 %
Dating	29176 28858	22202 20315	5992 7401	982 1142	76.10 % 70.40 %	20.54 % 25.65 %	3.37 % 3.96 %
Other	29098 28923	24218 22368	4110 5538	770 1017	83.23 % 77.34 %	14.12 % 19.15 %	2.65 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38196 38821	29705 27818	7362 9452	1129 1551	77.77 % 71.66 %	19.27 % 24.35 %	2.96 % 4.00 %
Outlook Mail	37619 37303	29479 27229	6944 8594	1196 1480	78.36 % 72.99 %	18.46 % 23.04 %	3.18 % 3.97 %
Yahoo Mail	38001 37645	30607 28278	6239 7945	1155 1422	80.54 % 75.12 %	16.42 % 21.11 %	3.04 % 3.78 %
AOL Mail	37592 38343	30345 28597	6150 8258	1097 1488	80.72 % 74.58 %	16.36 % 21.54 %	2.92 % 3.88 %
Mail.com	38372 38073	31381 29006	5927 7703	1064 1364	81.78 % 76.19 %	15.45 % 20.23 %	2.77 % 3.58 %
Yandex Mail	38084 37944	30211 27901	6674 8560	1199 1483	79.33 % 73.53 %	17.52 % 22.56 %	3.15 % 3.91 %
GMX Mail	37996 37847	31027 28740	6006 7805	963 1302	81.66 % 75.94 %	15.81 % 20.62 %	2.53 % 3.44 %
Zoho Mail	37705 37696	31227 29049	5473 7333	1005 1314	82.82 % 77.06 %	14.52 % 19.45 %	2.67 % 3.49 %
ProtonMail	37846 38151	31317 29295	5572 7514	957 1342	82.75 % 76.79 %	14.72 % 19.70 %	2.53 % 3.52 %
Custom Mail	38413 38221	32242 29870	5248 7052	923 1299	83.94 % 78.15 %	13.66 % 18.45 %	2.40 % 3.40 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.