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CleverReach and SendInBlue Email Deliverability Comparison

  CleverReach
  SendInBlue

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.910
  189.202
  146.546
  131.863
  38.134
  51.201
  4.230
  6.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.57 %
  69.69 %
  20.19 %
  27.06 %
  2.24 %
  3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14610
  14619
  11872
  10776
  2448
  3393
  290
  450
  81.26 %
  73.71 %
  16.76 %
  23.21 %
  1.98 %
  3.08 %
Elektronics
  14684
  14531
  11394
  10171
  2958
  3917
  332
  443
  77.59 %
  70.00 %
  20.14 %
  26.96 %
  2.26 %
  3.05 %
Entertainment
  14349
  14771
  11077
  10189
  2944
  4080
  328
  502
  77.20 %
  68.98 %
  20.52 %
  27.62 %
  2.29 %
  3.40 %
Cosmetics & Beauty
  14506
  14629
  11210
  10150
  2979
  3980
  317
  499
  77.28 %
  69.38 %
  20.54 %
  27.21 %
  2.19 %
  3.41 %
Food & Drink
  14549
  15109
  11824
  11031
  2431
  3624
  294
  454
  81.27 %
  73.01 %
  16.71 %
  23.99 %
  2.02 %
  3.00 %
Home & Garden
  14959
  14705
  12182
  10786
  2463
  3485
  314
  434
  81.44 %
  73.35 %
  16.47 %
  23.70 %
  2.10 %
  2.95 %
Finance
  14495
  14386
  10640
  9456
  3500
  4429
  355
  501
  73.40 %
  65.73 %
  24.15 %
  30.79 %
  2.45 %
  3.48 %
Health
  14579
  14523
  10757
  9547
  3486
  4491
  336
  485
  73.78 %
  65.74 %
  23.91 %
  30.92 %
  2.30 %
  3.34 %
Pets
  14072
  14705
  11371
  10706
  2414
  3543
  287
  456
  80.81 %
  72.81 %
  17.15 %
  24.09 %
  2.04 %
  3.10 %
Sport & Fitness
  14741
  14072
  11281
  9736
  3094
  3844
  366
  492
  76.53 %
  69.19 %
  20.99 %
  27.32 %
  2.48 %
  3.50 %
Job & Career
  14655
  14247
  11226
  9773
  3099
  4014
  330
  460
  76.60 %
  68.60 %
  21.15 %
  28.17 %
  2.25 %
  3.23 %
Dating
  14232
  14365
  10016
  8966
  3861
  4914
  355
  485
  70.38 %
  62.42 %
  27.13 %
  34.21 %
  2.49 %
  3.38 %
Other
  14479
  14540
  11696
  10576
  2457
  3487
  326
  477
  80.78 %
  72.74 %
  16.97 %
  23.98 %
  2.25 %
  3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19303
  19587
  14167
  12754
  4694
  6181
  442
  652
  73.39 %
  65.11 %
  24.32 %
  31.56 %
  2.29 %
  3.33 %
Outlook Mail
  18590
  18206
  13848
  12199
  4290
  5373
  452
  634
  74.49 %
  67.01 %
  23.08 %
  29.51 %
  2.43 %
  3.48 %
Yahoo Mail
  19088
  18490
  14873
  13005
  3762
  4869
  453
  616
  77.92 %
  70.34 %
  19.71 %
  26.33 %
  2.37 %
  3.33 %
AOL Mail
  18737
  19455
  14621
  13580
  3692
  5236
  424
  639
  78.03 %
  69.80 %
  19.70 %
  26.91 %
  2.26 %
  3.28 %
Mail.com
  19077
  18998
  15079
  13557
  3586
  4856
  412
  585
  79.04 %
  71.36 %
  18.80 %
  25.56 %
  2.16 %
  3.08 %
Yandex Mail
  18681
  18919
  14251
  12957
  3967
  5342
  463
  620
  76.29 %
  68.49 %
  21.24 %
  28.24 %
  2.48 %
  3.28 %
GMX Mail
  18721
  18596
  14455
  12902
  3869
  5119
  397
  575
  77.21 %
  69.38 %
  20.67 %
  27.53 %
  2.12 %
  3.09 %
Zoho Mail
  18589
  18660
  14819
  13386
  3362
  4692
  408
  582
  79.72 %
  71.74 %
  18.09 %
  25.14 %
  2.19 %
  3.12 %
ProtonMail
  18950
  19107
  14906
  13469
  3650
  5001
  394
  637
  78.66 %
  70.49 %
  19.26 %
  26.17 %
  2.08 %
  3.33 %
Custom Mail
  19174
  19184
  15527
  14054
  3262
  4532
  385
  598
  80.98 %
  73.26 %
  17.01 %
  23.62 %
  2.01 %
  3.12 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.