CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.343 393.672	318.917 296.739	63.267 82.307	11.159 14.626

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.08 % 75.38 %	16.08 % 20.91 %	2.84 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30373 30274	25552 23775	4064 5473	757 1026	84.13 % 78.53 %	13.38 % 18.08 %	2.49 % 3.39 %
Elektronics	30032 30223	24521 23017	4702 6154	809 1052	81.65 % 76.16 %	15.66 % 20.36 %	2.69 % 3.48 %
Entertainment	30150 30317	24356 22736	4902 6463	892 1118	80.78 % 74.99 %	16.26 % 21.32 %	2.96 % 3.69 %
Cosmetics & Beauty	30085 30260	24339 22698	4909 6374	837 1188	80.90 % 75.01 %	16.32 % 21.06 %	2.78 % 3.93 %
Food & Drink	30054 30942	25287 24208	4028 5712	739 1022	84.14 % 78.24 %	13.40 % 18.46 %	2.46 % 3.30 %
Home & Garden	30786 30694	25934 24073	4099 5614	753 1007	84.24 % 78.43 %	13.31 % 18.29 %	2.45 % 3.28 %
Finance	30236 30341	23545 21846	5752 7200	939 1295	77.87 % 72.00 %	19.02 % 23.73 %	3.11 % 4.27 %
Health	30292 30289	23793 22012	5599 7063	900 1214	78.55 % 72.67 %	18.48 % 23.32 %	2.97 % 4.01 %
Pets	29904 30566	24852 23698	4224 5816	828 1052	83.11 % 77.53 %	14.13 % 19.03 %	2.77 % 3.44 %
Sport & Fitness	30468 29824	24361 22242	5201 6407	906 1175	79.96 % 74.58 %	17.07 % 21.48 %	2.97 % 3.94 %
Job & Career	30575 30064	24212 22082	5405 6763	958 1219	79.19 % 73.45 %	17.68 % 22.50 %	3.13 % 4.05 %
Dating	30263 29913	23071 21140	6152 7581	1040 1192	76.24 % 70.67 %	20.33 % 25.34 %	3.44 % 3.98 %
Other	30125 29965	25094 23212	4230 5687	801 1066	83.30 % 77.46 %	14.04 % 18.98 %	2.66 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39530 40208	30798 28900	7547 9689	1185 1619	77.91 % 71.88 %	19.09 % 24.10 %	3.00 % 4.03 %
Outlook Mail	38943 38653	30558 28264	7129 8822	1256 1567	78.47 % 73.12 %	18.31 % 22.82 %	3.23 % 4.05 %
Yahoo Mail	39389 38948	31766 29323	6414 8157	1209 1468	80.65 % 75.29 %	16.28 % 20.94 %	3.07 % 3.77 %
AOL Mail	38981 39683	31499 29658	6332 8474	1150 1551	80.81 % 74.74 %	16.24 % 21.35 %	2.95 % 3.91 %
Mail.com	39688 39394	32483 30076	6086 7901	1119 1417	81.85 % 76.35 %	15.33 % 20.06 %	2.82 % 3.60 %
Yandex Mail	39482 39304	31375 28975	6867 8794	1240 1535	79.47 % 73.72 %	17.39 % 22.37 %	3.14 % 3.91 %
GMX Mail	39319 39192	32165 29837	6156 7995	998 1360	81.81 % 76.13 %	15.66 % 20.40 %	2.54 % 3.47 %
Zoho Mail	39090 39078	32409 30189	5634 7527	1047 1362	82.91 % 77.25 %	14.41 % 19.26 %	2.68 % 3.49 %
ProtonMail	39197 39631	32488 30520	5715 7715	994 1396	82.88 % 77.01 %	14.58 % 19.47 %	2.54 % 3.52 %
Custom Mail	39724 39581	33376 30997	5387 7233	961 1351	84.02 % 78.31 %	13.56 % 18.27 %	2.42 % 3.41 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.