CleverReach and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
402.264 402.780	326.348 303.984	64.458 83.770	11.458 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 75.47 %	16.02 % 20.80 %	2.85 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	31050 30967	26131 24340	4142 5573	777 1054	84.16 % 78.60 %	13.34 % 18.00 %	2.50 % 3.40 %
Elektronics	30713 30895	25095 23568	4787 6254	831 1073	81.71 % 76.28 %	15.59 % 20.24 %	2.71 % 3.47 %
Entertainment	30828 31027	24914 23293	4995 6580	919 1154	80.82 % 75.07 %	16.20 % 21.21 %	2.98 % 3.72 %
Cosmetics & Beauty	30787 30995	24924 23278	5002 6495	861 1222	80.96 % 75.10 %	16.25 % 20.95 %	2.80 % 3.94 %
Food & Drink	30734 31626	25874 24770	4107 5807	753 1049	84.19 % 78.32 %	13.36 % 18.36 %	2.45 % 3.32 %
Home & Garden	31489 31435	26531 24684	4180 5724	778 1027	84.25 % 78.52 %	13.27 % 18.21 %	2.47 % 3.27 %
Finance	30905 31001	24092 22348	5854 7319	959 1334	77.96 % 72.09 %	18.94 % 23.61 %	3.10 % 4.30 %
Health	31010 30974	24371 22552	5702 7177	937 1245	78.59 % 72.81 %	18.39 % 23.17 %	3.02 % 4.02 %
Pets	30542 31300	25400 24299	4301 5924	841 1077	83.16 % 77.63 %	14.08 % 18.93 %	2.75 % 3.44 %
Sport & Fitness	31140 30500	24912 22771	5298 6521	930 1208	80.00 % 74.66 %	17.01 % 21.38 %	2.99 % 3.96 %
Job & Career	31255 30761	24758 22618	5509 6889	988 1254	79.21 % 73.53 %	17.63 % 22.40 %	3.16 % 4.08 %
Dating	30956 30610	23628 21675	6260 7709	1068 1226	76.33 % 70.81 %	20.22 % 25.18 %	3.45 % 4.01 %
Other	30855 30689	25718 23788	4321 5798	816 1103	83.35 % 77.51 %	14.00 % 18.89 %	2.64 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40230 40872	31344 29396	7673 9825	1213 1651	77.91 % 71.92 %	19.07 % 24.04 %	3.02 % 4.04 %
Outlook Mail	39575 39335	31077 28795	7224 8946	1274 1594	78.53 % 73.20 %	18.25 % 22.74 %	3.22 % 4.05 %
Yahoo Mail	40083 39623	32344 29861	6510 8266	1229 1496	80.69 % 75.36 %	16.24 % 20.86 %	3.07 % 3.78 %
AOL Mail	39634 40403	32042 30219	6420 8592	1172 1592	80.84 % 74.79 %	16.20 % 21.27 %	2.96 % 3.94 %
Mail.com	40375 40085	33058 30627	6176 8007	1141 1451	81.88 % 76.41 %	15.30 % 19.98 %	2.83 % 3.62 %
Yandex Mail	40136 39964	31907 29495	6964 8908	1265 1561	79.50 % 73.80 %	17.35 % 22.29 %	3.15 % 3.91 %
GMX Mail	40043 39884	32785 30400	6240 8097	1018 1387	81.87 % 76.22 %	15.58 % 20.30 %	2.54 % 3.48 %
Zoho Mail	39760 39823	32977 30796	5713 7635	1070 1392	82.94 % 77.33 %	14.37 % 19.17 %	2.69 % 3.50 %
ProtonMail	39849 40373	33044 31130	5789 7817	1016 1426	82.92 % 77.11 %	14.53 % 19.36 %	2.55 % 3.53 %
Custom Mail	40464 40291	34006 31574	5470 7332	988 1385	84.04 % 78.36 %	13.52 % 18.20 %	2.44 % 3.44 %
iCloud Mail	680 712	525 535	115 141	40 36	77.21 % 75.14 %	16.91 % 19.80 %	5.88 % 5.06 %
Tuta	696 725	601 595	84 106	11 24	86.35 % 82.07 %	12.07 % 14.62 %	1.58 % 3.31 %
Juno.com	739 690	638 561	80 98	21 31	86.33 % 81.30 %	10.83 % 14.20 %	2.84 % 4.49 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.