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CleverReach and Newsletter2Go Email Deliverability Comparison

  CleverReach
  Newsletter2Go

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  345.908
  40.838
  279.051
  28.449
  57.351
  11.943
  9.506
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.67 %
  69.66 %
  16.58 %
  29.24 %
  2.75 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26759
  3108
  22422
  2310
  3691
  763
  646
  35
  83.79 %
  74.32 %
  13.79 %
  24.55 %
  2.41 %
  1.13 %
Elektronics
  26513
  3168
  21519
  2203
  4295
  930
  699
  35
  81.16 %
  69.54 %
  16.20 %
  29.36 %
  2.64 %
  1.10 %
Entertainment
  26433
  3097
  21239
  2149
  4438
  920
  756
  28
  80.35 %
  69.39 %
  16.79 %
  29.71 %
  2.86 %
  0.90 %
Cosmetics & Beauty
  26488
  3104
  21343
  2138
  4454
  928
  691
  38
  80.58 %
  68.88 %
  16.82 %
  29.90 %
  2.61 %
  1.22 %
Food & Drink
  26505
  2988
  22206
  2221
  3660
  729
  639
  38
  83.78 %
  74.33 %
  13.81 %
  24.40 %
  2.41 %
  1.27 %
Home & Garden
  27052
  3198
  22703
  2374
  3702
  790
  647
  34
  83.92 %
  74.23 %
  13.68 %
  24.70 %
  2.39 %
  1.06 %
Finance
  26566
  3213
  20550
  2065
  5217
  1111
  799
  37
  77.35 %
  64.27 %
  19.64 %
  34.58 %
  3.01 %
  1.15 %
Health
  26673
  3194
  20796
  2052
  5110
  1109
  767
  33
  77.97 %
  64.25 %
  19.16 %
  34.72 %
  2.88 %
  1.03 %
Pets
  26257
  3075
  21759
  2277
  3802
  768
  696
  30
  82.87 %
  74.05 %
  14.48 %
  24.98 %
  2.65 %
  0.98 %
Sport & Fitness
  26868
  3244
  21362
  2247
  4715
  961
  791
  36
  79.51 %
  69.27 %
  17.55 %
  29.62 %
  2.94 %
  1.11 %
Job & Career
  26839
  3038
  21175
  2106
  4856
  898
  808
  34
  78.90 %
  69.32 %
  18.09 %
  29.56 %
  3.01 %
  1.12 %
Dating
  26489
  3120
  20028
  1854
  5597
  1226
  864
  40
  75.61 %
  59.42 %
  21.13 %
  39.29 %
  3.26 %
  1.28 %
Other
  26466
  3291
  21949
  2453
  3814
  810
  703
  28
  82.93 %
  74.54 %
  14.41 %
  24.61 %
  2.66 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  34812
  3918
  26943
  2512
  6877
  1366
  992
  40
  77.40 %
  64.11 %
  19.75 %
  34.86 %
  2.85 %
  1.02 %
Outlook Mail
  34182
  4078
  26666
  2660
  6456
  1375
  1060
  43
  78.01 %
  65.23 %
  18.89 %
  33.72 %
  3.10 %
  1.05 %
Yahoo Mail
  34676
  4200
  27840
  2966
  5798
  1187
  1038
  47
  80.29 %
  70.62 %
  16.72 %
  28.26 %
  2.99 %
  1.12 %
AOL Mail
  34266
  4366
  27571
  3106
  5722
  1213
  973
  47
  80.46 %
  71.14 %
  16.70 %
  27.78 %
  2.84 %
  1.08 %
Mail.com
  34910
  4218
  28475
  3033
  5492
  1137
  943
  48
  81.57 %
  71.91 %
  15.73 %
  26.96 %
  2.70 %
  1.14 %
Yandex Mail
  34665
  4051
  27409
  2782
  6188
  1223
  1068
  46
  79.07 %
  68.67 %
  17.85 %
  30.19 %
  3.08 %
  1.14 %
GMX Mail
  34500
  4002
  28009
  2712
  5616
  1243
  875
  47
  81.19 %
  67.77 %
  16.28 %
  31.06 %
  2.54 %
  1.17 %
Zoho Mail
  34347
  3898
  28369
  2817
  5094
  1038
  884
  43
  82.60 %
  72.27 %
  14.83 %
  26.63 %
  2.57 %
  1.10 %
ProtonMail
  34505
  3953
  28433
  2797
  5215
  1112
  857
  44
  82.40 %
  70.76 %
  15.11 %
  28.13 %
  2.48 %
  1.11 %
Custom Mail
  35045
  4154
  29336
  3064
  4893
  1049
  816
  41
  83.71 %
  73.76 %
  13.96 %
  25.25 %
  2.33 %
  0.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.