CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.910 40.838	146.546 28.449	38.134 11.943	4.230 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.57 % 69.66 %	20.19 % 29.24 %	2.24 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14610 3108	11872 2310	2448 763	290 35	81.26 % 74.32 %	16.76 % 24.55 %	1.98 % 1.13 %
Elektronics	14684 3168	11394 2203	2958 930	332 35	77.59 % 69.54 %	20.14 % 29.36 %	2.26 % 1.10 %
Entertainment	14349 3097	11077 2149	2944 920	328 28	77.20 % 69.39 %	20.52 % 29.71 %	2.29 % 0.90 %
Cosmetics & Beauty	14506 3104	11210 2138	2979 928	317 38	77.28 % 68.88 %	20.54 % 29.90 %	2.19 % 1.22 %
Food & Drink	14549 2988	11824 2221	2431 729	294 38	81.27 % 74.33 %	16.71 % 24.40 %	2.02 % 1.27 %
Home & Garden	14959 3198	12182 2374	2463 790	314 34	81.44 % 74.23 %	16.47 % 24.70 %	2.10 % 1.06 %
Finance	14495 3213	10640 2065	3500 1111	355 37	73.40 % 64.27 %	24.15 % 34.58 %	2.45 % 1.15 %
Health	14579 3194	10757 2052	3486 1109	336 33	73.78 % 64.25 %	23.91 % 34.72 %	2.30 % 1.03 %
Pets	14072 3075	11371 2277	2414 768	287 30	80.81 % 74.05 %	17.15 % 24.98 %	2.04 % 0.98 %
Sport & Fitness	14741 3244	11281 2247	3094 961	366 36	76.53 % 69.27 %	20.99 % 29.62 %	2.48 % 1.11 %
Job & Career	14655 3038	11226 2106	3099 898	330 34	76.60 % 69.32 %	21.15 % 29.56 %	2.25 % 1.12 %
Dating	14232 3120	10016 1854	3861 1226	355 40	70.38 % 59.42 %	27.13 % 39.29 %	2.49 % 1.28 %
Other	14479 3291	11696 2453	2457 810	326 28	80.78 % 74.54 %	16.97 % 24.61 %	2.25 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19303 3918	14167 2512	4694 1366	442 40	73.39 % 64.11 %	24.32 % 34.86 %	2.29 % 1.02 %
Outlook Mail	18590 4078	13848 2660	4290 1375	452 43	74.49 % 65.23 %	23.08 % 33.72 %	2.43 % 1.05 %
Yahoo Mail	19088 4200	14873 2966	3762 1187	453 47	77.92 % 70.62 %	19.71 % 28.26 %	2.37 % 1.12 %
AOL Mail	18737 4366	14621 3106	3692 1213	424 47	78.03 % 71.14 %	19.70 % 27.78 %	2.26 % 1.08 %
Mail.com	19077 4218	15079 3033	3586 1137	412 48	79.04 % 71.91 %	18.80 % 26.96 %	2.16 % 1.14 %
Yandex Mail	18681 4051	14251 2782	3967 1223	463 46	76.29 % 68.67 %	21.24 % 30.19 %	2.48 % 1.14 %
GMX Mail	18721 4002	14455 2712	3869 1243	397 47	77.21 % 67.77 %	20.67 % 31.06 %	2.12 % 1.17 %
Zoho Mail	18589 3898	14819 2817	3362 1038	408 43	79.72 % 72.27 %	18.09 % 26.63 %	2.19 % 1.10 %
ProtonMail	18950 3953	14906 2797	3650 1112	394 44	78.66 % 70.76 %	19.26 % 28.13 %	2.08 % 1.11 %
Custom Mail	19174 4154	15527 3064	3262 1049	385 41	80.98 % 73.76 %	17.01 % 25.25 %	2.01 % 0.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.