CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.371 40.838	198.438 28.449	45.670 11.943	6.263 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.26 % 69.66 %	18.24 % 29.24 %	2.50 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19291 3108	15924 2310	2932 763	435 35	82.55 % 74.32 %	15.20 % 24.55 %	2.25 % 1.13 %
Elektronics	19330 3168	15382 2203	3485 930	463 35	79.58 % 69.54 %	18.03 % 29.36 %	2.40 % 1.10 %
Entertainment	19026 3097	14999 2149	3524 920	503 28	78.83 % 69.39 %	18.52 % 29.71 %	2.64 % 0.90 %
Cosmetics & Beauty	19187 3104	15141 2138	3561 928	485 38	78.91 % 68.88 %	18.56 % 29.90 %	2.53 % 1.22 %
Food & Drink	19191 2988	15864 2221	2902 729	425 38	82.66 % 74.33 %	15.12 % 24.40 %	2.21 % 1.27 %
Home & Garden	19765 3198	16361 2374	2956 790	448 34	82.78 % 74.23 %	14.96 % 24.70 %	2.27 % 1.06 %
Finance	19303 3213	14593 2065	4182 1111	528 37	75.60 % 64.27 %	21.67 % 34.58 %	2.74 % 1.15 %
Health	19237 3194	14636 2052	4115 1109	486 33	76.08 % 64.25 %	21.39 % 34.72 %	2.53 % 1.03 %
Pets	18931 3075	15528 2277	2964 768	439 30	82.02 % 74.05 %	15.66 % 24.98 %	2.32 % 0.98 %
Sport & Fitness	19361 3244	15128 2247	3711 961	522 36	78.14 % 69.27 %	19.17 % 29.62 %	2.70 % 1.11 %
Job & Career	19411 3038	15121 2106	3788 898	502 34	77.90 % 69.32 %	19.51 % 29.56 %	2.59 % 1.12 %
Dating	19054 3120	13950 1854	4545 1226	559 40	73.21 % 59.42 %	23.85 % 39.29 %	2.93 % 1.28 %
Other	19284 3291	15811 2453	3005 810	468 28	81.99 % 74.54 %	15.58 % 24.61 %	2.43 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25317 3918	19129 2512	5544 1366	644 40	75.56 % 64.11 %	21.90 % 34.86 %	2.54 % 1.02 %
Outlook Mail	24615 4078	18819 2660	5121 1375	675 43	76.45 % 65.23 %	20.80 % 33.72 %	2.74 % 1.05 %
Yahoo Mail	25163 4200	19926 2966	4557 1187	680 47	79.19 % 70.62 %	18.11 % 28.26 %	2.70 % 1.12 %
AOL Mail	24751 4366	19638 3106	4479 1213	634 47	79.34 % 71.14 %	18.10 % 27.78 %	2.56 % 1.08 %
Mail.com	25297 4218	20345 3033	4334 1137	618 48	80.42 % 71.91 %	17.13 % 26.96 %	2.44 % 1.14 %
Yandex Mail	25114 4051	19548 2782	4857 1223	709 46	77.84 % 68.67 %	19.34 % 30.19 %	2.82 % 1.14 %
GMX Mail	24888 4002	19744 2712	4561 1243	583 47	79.33 % 67.77 %	18.33 % 31.06 %	2.34 % 1.17 %
Zoho Mail	24753 3898	20104 2817	4048 1038	601 43	81.22 % 72.27 %	16.35 % 26.63 %	2.43 % 1.10 %
ProtonMail	25055 3953	20218 2797	4262 1112	575 44	80.69 % 70.76 %	17.01 % 28.13 %	2.29 % 1.11 %
Custom Mail	25418 4154	20967 3064	3907 1049	544 41	82.49 % 73.76 %	15.37 % 25.25 %	2.14 % 0.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.