CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.824 40.838	307.541 28.449	61.595 11.943	10.688 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.97 % 69.66 %	16.22 % 29.24 %	2.81 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29340 3108	24650 2310	3959 763	731 35	84.01 % 74.32 %	13.49 % 24.55 %	2.49 % 1.13 %
Elektronics	29030 3168	23668 2203	4586 930	776 35	81.53 % 69.54 %	15.80 % 29.36 %	2.67 % 1.10 %
Entertainment	29077 3097	23457 2149	4772 920	848 28	80.67 % 69.39 %	16.41 % 29.71 %	2.92 % 0.90 %
Cosmetics & Beauty	29048 3104	23476 2138	4776 928	796 38	80.82 % 68.88 %	16.44 % 29.90 %	2.74 % 1.22 %
Food & Drink	29073 2988	24426 2221	3929 729	718 38	84.02 % 74.33 %	13.51 % 24.40 %	2.47 % 1.27 %
Home & Garden	29718 3198	25002 2374	3986 790	730 34	84.13 % 74.23 %	13.41 % 24.70 %	2.46 % 1.06 %
Finance	29181 3213	22681 2065	5601 1111	899 37	77.73 % 64.27 %	19.19 % 34.58 %	3.08 % 1.15 %
Health	29249 3194	22940 2052	5460 1109	849 33	78.43 % 64.25 %	18.67 % 34.72 %	2.90 % 1.03 %
Pets	28865 3075	23962 2277	4107 768	796 30	83.01 % 74.05 %	14.23 % 24.98 %	2.76 % 0.98 %
Sport & Fitness	29470 3244	23525 2247	5067 961	878 36	79.83 % 69.27 %	17.19 % 29.62 %	2.98 % 1.11 %
Job & Career	29499 3038	23334 2106	5250 898	915 34	79.10 % 69.32 %	17.80 % 29.56 %	3.10 % 1.12 %
Dating	29176 3120	22202 1854	5992 1226	982 40	76.10 % 59.42 %	20.54 % 39.29 %	3.37 % 1.28 %
Other	29098 3291	24218 2453	4110 810	770 28	83.23 % 74.54 %	14.12 % 24.61 %	2.65 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38196 3918	29705 2512	7362 1366	1129 40	77.77 % 64.11 %	19.27 % 34.86 %	2.96 % 1.02 %
Outlook Mail	37619 4078	29479 2660	6944 1375	1196 43	78.36 % 65.23 %	18.46 % 33.72 %	3.18 % 1.05 %
Yahoo Mail	38001 4200	30607 2966	6239 1187	1155 47	80.54 % 70.62 %	16.42 % 28.26 %	3.04 % 1.12 %
AOL Mail	37592 4366	30345 3106	6150 1213	1097 47	80.72 % 71.14 %	16.36 % 27.78 %	2.92 % 1.08 %
Mail.com	38372 4218	31381 3033	5927 1137	1064 48	81.78 % 71.91 %	15.45 % 26.96 %	2.77 % 1.14 %
Yandex Mail	38084 4051	30211 2782	6674 1223	1199 46	79.33 % 68.67 %	17.52 % 30.19 %	3.15 % 1.14 %
GMX Mail	37996 4002	31027 2712	6006 1243	963 47	81.66 % 67.77 %	15.81 % 31.06 %	2.53 % 1.17 %
Zoho Mail	37705 3898	31227 2817	5473 1038	1005 43	82.82 % 72.27 %	14.52 % 26.63 %	2.67 % 1.10 %
ProtonMail	37846 3953	31317 2797	5572 1112	957 44	82.75 % 70.76 %	14.72 % 28.13 %	2.53 % 1.11 %
Custom Mail	38413 4154	32242 3064	5248 1049	923 41	83.94 % 73.76 %	13.66 % 25.25 %	2.40 % 0.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.