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CleverReach and Newsletter2Go Email Deliverability Comparison

  CleverReach
  Newsletter2Go

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.910
  40.838
  146.546
  28.449
  38.134
  11.943
  4.230
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.57 %
  69.66 %
  20.19 %
  29.24 %
  2.24 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14610
  3108
  11872
  2310
  2448
  763
  290
  35
  81.26 %
  74.32 %
  16.76 %
  24.55 %
  1.98 %
  1.13 %
Elektronics
  14684
  3168
  11394
  2203
  2958
  930
  332
  35
  77.59 %
  69.54 %
  20.14 %
  29.36 %
  2.26 %
  1.10 %
Entertainment
  14349
  3097
  11077
  2149
  2944
  920
  328
  28
  77.20 %
  69.39 %
  20.52 %
  29.71 %
  2.29 %
  0.90 %
Cosmetics & Beauty
  14506
  3104
  11210
  2138
  2979
  928
  317
  38
  77.28 %
  68.88 %
  20.54 %
  29.90 %
  2.19 %
  1.22 %
Food & Drink
  14549
  2988
  11824
  2221
  2431
  729
  294
  38
  81.27 %
  74.33 %
  16.71 %
  24.40 %
  2.02 %
  1.27 %
Home & Garden
  14959
  3198
  12182
  2374
  2463
  790
  314
  34
  81.44 %
  74.23 %
  16.47 %
  24.70 %
  2.10 %
  1.06 %
Finance
  14495
  3213
  10640
  2065
  3500
  1111
  355
  37
  73.40 %
  64.27 %
  24.15 %
  34.58 %
  2.45 %
  1.15 %
Health
  14579
  3194
  10757
  2052
  3486
  1109
  336
  33
  73.78 %
  64.25 %
  23.91 %
  34.72 %
  2.30 %
  1.03 %
Pets
  14072
  3075
  11371
  2277
  2414
  768
  287
  30
  80.81 %
  74.05 %
  17.15 %
  24.98 %
  2.04 %
  0.98 %
Sport & Fitness
  14741
  3244
  11281
  2247
  3094
  961
  366
  36
  76.53 %
  69.27 %
  20.99 %
  29.62 %
  2.48 %
  1.11 %
Job & Career
  14655
  3038
  11226
  2106
  3099
  898
  330
  34
  76.60 %
  69.32 %
  21.15 %
  29.56 %
  2.25 %
  1.12 %
Dating
  14232
  3120
  10016
  1854
  3861
  1226
  355
  40
  70.38 %
  59.42 %
  27.13 %
  39.29 %
  2.49 %
  1.28 %
Other
  14479
  3291
  11696
  2453
  2457
  810
  326
  28
  80.78 %
  74.54 %
  16.97 %
  24.61 %
  2.25 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19303
  3918
  14167
  2512
  4694
  1366
  442
  40
  73.39 %
  64.11 %
  24.32 %
  34.86 %
  2.29 %
  1.02 %
Outlook Mail
  18590
  4078
  13848
  2660
  4290
  1375
  452
  43
  74.49 %
  65.23 %
  23.08 %
  33.72 %
  2.43 %
  1.05 %
Yahoo Mail
  19088
  4200
  14873
  2966
  3762
  1187
  453
  47
  77.92 %
  70.62 %
  19.71 %
  28.26 %
  2.37 %
  1.12 %
AOL Mail
  18737
  4366
  14621
  3106
  3692
  1213
  424
  47
  78.03 %
  71.14 %
  19.70 %
  27.78 %
  2.26 %
  1.08 %
Mail.com
  19077
  4218
  15079
  3033
  3586
  1137
  412
  48
  79.04 %
  71.91 %
  18.80 %
  26.96 %
  2.16 %
  1.14 %
Yandex Mail
  18681
  4051
  14251
  2782
  3967
  1223
  463
  46
  76.29 %
  68.67 %
  21.24 %
  30.19 %
  2.48 %
  1.14 %
GMX Mail
  18721
  4002
  14455
  2712
  3869
  1243
  397
  47
  77.21 %
  67.77 %
  20.67 %
  31.06 %
  2.12 %
  1.17 %
Zoho Mail
  18589
  3898
  14819
  2817
  3362
  1038
  408
  43
  79.72 %
  72.27 %
  18.09 %
  26.63 %
  2.19 %
  1.10 %
ProtonMail
  18950
  3953
  14906
  2797
  3650
  1112
  394
  44
  78.66 %
  70.76 %
  19.26 %
  28.13 %
  2.08 %
  1.11 %
Custom Mail
  19174
  4154
  15527
  3064
  3262
  1049
  385
  41
  80.98 %
  73.76 %
  17.01 %
  25.25 %
  2.01 %
  0.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.