CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.897 40.838	175.235 28.449	42.307 11.943	5.355 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.62 % 69.66 %	18.98 % 29.24 %	2.40 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17244 3108	14147 2310	2721 763	376 35	82.04 % 74.32 %	15.78 % 24.55 %	2.18 % 1.13 %
Elektronics	17288 3168	13632 2203	3251 930	405 35	78.85 % 69.54 %	18.80 % 29.36 %	2.34 % 1.10 %
Entertainment	16887 3097	13201 2149	3262 920	424 28	78.17 % 69.39 %	19.32 % 29.71 %	2.51 % 0.90 %
Cosmetics & Beauty	17094 3104	13395 2138	3301 928	398 38	78.36 % 68.88 %	19.31 % 29.90 %	2.33 % 1.22 %
Food & Drink	17140 2988	14080 2221	2695 729	365 38	82.15 % 74.33 %	15.72 % 24.40 %	2.13 % 1.27 %
Home & Garden	17631 3198	14497 2374	2737 790	397 34	82.22 % 74.23 %	15.52 % 24.70 %	2.25 % 1.06 %
Finance	17196 3213	12862 2065	3883 1111	451 37	74.80 % 64.27 %	22.58 % 34.58 %	2.62 % 1.15 %
Health	17132 3194	12886 2052	3831 1109	415 33	75.22 % 64.25 %	22.36 % 34.72 %	2.42 % 1.03 %
Pets	16706 3075	13619 2277	2715 768	372 30	81.52 % 74.05 %	16.25 % 24.98 %	2.23 % 0.98 %
Sport & Fitness	17259 3244	13384 2247	3429 961	446 36	77.55 % 69.27 %	19.87 % 29.62 %	2.58 % 1.11 %
Job & Career	17314 3038	13405 2106	3483 898	426 34	77.42 % 69.32 %	20.12 % 29.56 %	2.46 % 1.12 %
Dating	16862 3120	12154 1854	4236 1226	472 40	72.08 % 59.42 %	25.12 % 39.29 %	2.80 % 1.28 %
Other	17144 3291	13973 2453	2763 810	408 28	81.50 % 74.54 %	16.12 % 24.61 %	2.38 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22668 3918	16942 2512	5167 1366	559 40	74.74 % 64.11 %	22.79 % 34.86 %	2.47 % 1.02 %
Outlook Mail	21926 4078	16601 2660	4749 1375	576 43	75.71 % 65.23 %	21.66 % 33.72 %	2.63 % 1.05 %
Yahoo Mail	22442 4200	17659 2966	4202 1187	581 47	78.69 % 70.62 %	18.72 % 28.26 %	2.59 % 1.12 %
AOL Mail	22065 4366	17391 3106	4127 1213	547 47	78.82 % 71.14 %	18.70 % 27.78 %	2.48 % 1.08 %
Mail.com	22539 4218	18019 3033	4009 1137	511 48	79.95 % 71.91 %	17.79 % 26.96 %	2.27 % 1.14 %
Yandex Mail	22250 4051	17190 2782	4463 1223	597 46	77.26 % 68.67 %	20.06 % 30.19 %	2.68 % 1.14 %
GMX Mail	22121 4002	17374 2712	4246 1243	501 47	78.54 % 67.77 %	19.19 % 31.06 %	2.26 % 1.17 %
Zoho Mail	21975 3898	17723 2817	3738 1038	514 43	80.65 % 72.27 %	17.01 % 26.63 %	2.34 % 1.10 %
ProtonMail	22271 3953	17793 2797	3984 1112	494 44	79.89 % 70.76 %	17.89 % 28.13 %	2.22 % 1.11 %
Custom Mail	22640 4154	18543 3064	3622 1049	475 41	81.90 % 73.76 %	16.00 % 25.25 %	2.10 % 0.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.