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CleverReach and Newsletter2Go Email Deliverability Comparison

  CleverReach
  Newsletter2Go

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.419
  40.838
  244.944
  28.449
  52.330
  11.943
  8.145
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.20 %
  69.66 %
  17.13 %
  29.24 %
  2.67 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23598
  3108
  19684
  2310
  3360
  763
  554
  35
  83.41 %
  74.32 %
  14.24 %
  24.55 %
  2.35 %
  1.13 %
Elektronics
  23459
  3168
  18906
  2203
  3952
  930
  601
  35
  80.59 %
  69.54 %
  16.85 %
  29.36 %
  2.56 %
  1.10 %
Entertainment
  23344
  3097
  18642
  2149
  4050
  920
  652
  28
  79.86 %
  69.39 %
  17.35 %
  29.71 %
  2.79 %
  0.90 %
Cosmetics & Beauty
  23512
  3104
  18819
  2138
  4087
  928
  606
  38
  80.04 %
  68.88 %
  17.38 %
  29.90 %
  2.58 %
  1.22 %
Food & Drink
  23392
  2988
  19517
  2221
  3332
  729
  543
  38
  83.43 %
  74.33 %
  14.24 %
  24.40 %
  2.32 %
  1.27 %
Home & Garden
  23904
  3198
  19963
  2374
  3378
  790
  563
  34
  83.51 %
  74.23 %
  14.13 %
  24.70 %
  2.36 %
  1.06 %
Finance
  23558
  3213
  18086
  2065
  4784
  1111
  688
  37
  76.77 %
  64.27 %
  20.31 %
  34.58 %
  2.92 %
  1.15 %
Health
  23500
  3194
  18179
  2052
  4677
  1109
  644
  33
  77.36 %
  64.25 %
  19.90 %
  34.72 %
  2.74 %
  1.03 %
Pets
  23130
  3075
  19095
  2277
  3441
  768
  594
  30
  82.56 %
  74.05 %
  14.88 %
  24.98 %
  2.57 %
  0.98 %
Sport & Fitness
  23714
  3244
  18759
  2247
  4286
  961
  669
  36
  79.11 %
  69.27 %
  18.07 %
  29.62 %
  2.82 %
  1.11 %
Job & Career
  23639
  3038
  18568
  2106
  4386
  898
  685
  34
  78.55 %
  69.32 %
  18.55 %
  29.56 %
  2.90 %
  1.12 %
Dating
  23316
  3120
  17439
  1854
  5140
  1226
  737
  40
  74.79 %
  59.42 %
  22.04 %
  39.29 %
  3.16 %
  1.28 %
Other
  23353
  3291
  19287
  2453
  3457
  810
  609
  28
  82.59 %
  74.54 %
  14.80 %
  24.61 %
  2.61 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30828
  3918
  23674
  2512
  6310
  1366
  844
  40
  76.79 %
  64.11 %
  20.47 %
  34.86 %
  2.74 %
  1.02 %
Outlook Mail
  30148
  4078
  23367
  2660
  5886
  1375
  895
  43
  77.51 %
  65.23 %
  19.52 %
  33.72 %
  2.97 %
  1.05 %
Yahoo Mail
  30718
  4200
  24557
  2966
  5275
  1187
  886
  47
  79.94 %
  70.62 %
  17.17 %
  28.26 %
  2.88 %
  1.12 %
AOL Mail
  30150
  4366
  24147
  3106
  5178
  1213
  825
  47
  80.09 %
  71.14 %
  17.17 %
  27.78 %
  2.74 %
  1.08 %
Mail.com
  30750
  4218
  24953
  3033
  4988
  1137
  809
  48
  81.15 %
  71.91 %
  16.22 %
  26.96 %
  2.63 %
  1.14 %
Yandex Mail
  30601
  4051
  24071
  2782
  5615
  1223
  915
  46
  78.66 %
  68.67 %
  18.35 %
  30.19 %
  2.99 %
  1.14 %
GMX Mail
  30431
  4002
  24517
  2712
  5159
  1243
  755
  47
  80.57 %
  67.77 %
  16.95 %
  31.06 %
  2.48 %
  1.17 %
Zoho Mail
  30274
  3898
  24866
  2817
  4644
  1038
  764
  43
  82.14 %
  72.27 %
  15.34 %
  26.63 %
  2.52 %
  1.10 %
ProtonMail
  30510
  3953
  24962
  2797
  4806
  1112
  742
  44
  81.82 %
  70.76 %
  15.75 %
  28.13 %
  2.43 %
  1.11 %
Custom Mail
  31009
  4154
  25830
  3064
  4469
  1049
  710
  41
  83.30 %
  73.76 %
  14.41 %
  25.25 %
  2.29 %
  0.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.