CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.419 40.838	244.944 28.449	52.330 11.943	8.145 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.20 % 69.66 %	17.13 % 29.24 %	2.67 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23598 3108	19684 2310	3360 763	554 35	83.41 % 74.32 %	14.24 % 24.55 %	2.35 % 1.13 %
Elektronics	23459 3168	18906 2203	3952 930	601 35	80.59 % 69.54 %	16.85 % 29.36 %	2.56 % 1.10 %
Entertainment	23344 3097	18642 2149	4050 920	652 28	79.86 % 69.39 %	17.35 % 29.71 %	2.79 % 0.90 %
Cosmetics & Beauty	23512 3104	18819 2138	4087 928	606 38	80.04 % 68.88 %	17.38 % 29.90 %	2.58 % 1.22 %
Food & Drink	23392 2988	19517 2221	3332 729	543 38	83.43 % 74.33 %	14.24 % 24.40 %	2.32 % 1.27 %
Home & Garden	23904 3198	19963 2374	3378 790	563 34	83.51 % 74.23 %	14.13 % 24.70 %	2.36 % 1.06 %
Finance	23558 3213	18086 2065	4784 1111	688 37	76.77 % 64.27 %	20.31 % 34.58 %	2.92 % 1.15 %
Health	23500 3194	18179 2052	4677 1109	644 33	77.36 % 64.25 %	19.90 % 34.72 %	2.74 % 1.03 %
Pets	23130 3075	19095 2277	3441 768	594 30	82.56 % 74.05 %	14.88 % 24.98 %	2.57 % 0.98 %
Sport & Fitness	23714 3244	18759 2247	4286 961	669 36	79.11 % 69.27 %	18.07 % 29.62 %	2.82 % 1.11 %
Job & Career	23639 3038	18568 2106	4386 898	685 34	78.55 % 69.32 %	18.55 % 29.56 %	2.90 % 1.12 %
Dating	23316 3120	17439 1854	5140 1226	737 40	74.79 % 59.42 %	22.04 % 39.29 %	3.16 % 1.28 %
Other	23353 3291	19287 2453	3457 810	609 28	82.59 % 74.54 %	14.80 % 24.61 %	2.61 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30828 3918	23674 2512	6310 1366	844 40	76.79 % 64.11 %	20.47 % 34.86 %	2.74 % 1.02 %
Outlook Mail	30148 4078	23367 2660	5886 1375	895 43	77.51 % 65.23 %	19.52 % 33.72 %	2.97 % 1.05 %
Yahoo Mail	30718 4200	24557 2966	5275 1187	886 47	79.94 % 70.62 %	17.17 % 28.26 %	2.88 % 1.12 %
AOL Mail	30150 4366	24147 3106	5178 1213	825 47	80.09 % 71.14 %	17.17 % 27.78 %	2.74 % 1.08 %
Mail.com	30750 4218	24953 3033	4988 1137	809 48	81.15 % 71.91 %	16.22 % 26.96 %	2.63 % 1.14 %
Yandex Mail	30601 4051	24071 2782	5615 1223	915 46	78.66 % 68.67 %	18.35 % 30.19 %	2.99 % 1.14 %
GMX Mail	30431 4002	24517 2712	5159 1243	755 47	80.57 % 67.77 %	16.95 % 31.06 %	2.48 % 1.17 %
Zoho Mail	30274 3898	24866 2817	4644 1038	764 43	82.14 % 72.27 %	15.34 % 26.63 %	2.52 % 1.10 %
ProtonMail	30510 3953	24962 2797	4806 1112	742 44	81.82 % 70.76 %	15.75 % 28.13 %	2.43 % 1.11 %
Custom Mail	31009 4154	25830 3064	4469 1049	710 41	83.30 % 73.76 %	14.41 % 25.25 %	2.29 % 0.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.