CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.114 114.479	83.440 78.821	28.971 34.314	1.703 1.344

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox Rate	Spam Rate	Lost Rate
73.12 % 68.85 %	25.39 % 29.97 %	1.49 % 1.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8848 8674	6862 6362	1855 2209	131 103	77.55 % 73.35 %	20.97 % 25.47 %	1.48 % 1.19 %
Elektronics	8966 8946	6519 6117	2312 2719	135 110	72.71 % 68.38 %	25.79 % 30.39 %	1.51 % 1.23 %
Entertainment	8606 8851	6248 6073	2227 2688	131 90	72.60 % 68.61 %	25.88 % 30.37 %	1.52 % 1.02 %
Cosmetics & Beauty	8819 8970	6412 6123	2278 2735	129 112	72.71 % 68.26 %	25.83 % 30.49 %	1.46 % 1.25 %
Food & Drink	8838 8427	6860 6199	1847 2125	131 103	77.62 % 73.56 %	20.90 % 25.22 %	1.48 % 1.22 %
Home & Garden	9013 8619	7030 6334	1846 2179	137 106	78.00 % 73.49 %	20.48 % 25.28 %	1.52 % 1.23 %
Finance	8644 8937	5859 5677	2661 3153	124 107	67.78 % 63.52 %	30.78 % 35.28 %	1.43 % 1.20 %
Health	8817 8684	5956 5533	2722 3053	139 98	67.55 % 63.71 %	30.87 % 35.16 %	1.58 % 1.13 %
Pets	8471 8947	6581 6562	1767 2286	123 99	77.69 % 73.34 %	20.86 % 25.55 %	1.45 % 1.11 %
Sport & Fitness	9032 8859	6548 6058	2341 2694	143 107	72.50 % 68.38 %	25.92 % 30.41 %	1.58 % 1.21 %
Job & Career	8753 8870	6377 6087	2250 2680	126 103	72.86 % 68.62 %	25.71 % 30.21 %	1.44 % 1.16 %
Dating	8630 8755	5435 5127	3070 3522	125 106	62.98 % 58.56 %	35.57 % 40.23 %	1.45 % 1.21 %
Other	8677 8940	6753 6569	1795 2271	129 100	77.83 % 73.48 %	20.69 % 25.40 %	1.49 % 1.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11847 11036	8025 6954	3653 3959	169 123	67.74 % 63.01 %	30.83 % 35.87 %	1.43 % 1.11 %
Outlook Mail	11087 11406	7694 7404	3234 3869	159 133	69.40 % 64.91 %	29.17 % 33.92 %	1.43 % 1.17 %
Yahoo Mail	11681 11765	8709 8231	2800 3386	172 148	74.56 % 69.96 %	23.97 % 28.78 %	1.47 % 1.26 %
AOL Mail	11339 11776	8436 8261	2730 3375	173 140	74.40 % 70.15 %	24.08 % 28.66 %	1.53 % 1.19 %
Mail.com	11577 11594	8717 8262	2688 3201	172 131	75.30 % 71.26 %	23.22 % 27.61 %	1.49 % 1.13 %
Yandex Mail	11086 11220	8023 7661	2896 3434	167 125	72.37 % 68.28 %	26.12 % 30.61 %	1.51 % 1.11 %
GMX Mail	11225 11245	8016 7531	3045 3581	164 133	71.41 % 66.97 %	27.13 % 31.85 %	1.46 % 1.18 %
Zoho Mail	11070 11287	8363 8040	2540 3117	167 130	75.55 % 71.23 %	22.94 % 27.62 %	1.51 % 1.15 %
ProtonMail	11441 11618	8381 8071	2883 3408	177 139	73.25 % 69.47 %	25.20 % 29.33 %	1.55 % 1.20 %
Custom Mail	11761 11532	9076 8406	2502 2984	183 142	77.17 % 72.89 %	21.27 % 25.88 %	1.56 % 1.23 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.