CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.732 40.838	221.620 28.449	48.918 11.943	7.194 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.80 % 69.66 %	17.61 % 29.24 %	2.59 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21465 3108	17812 2310	3148 763	505 35	82.98 % 74.32 %	14.67 % 24.55 %	2.35 % 1.13 %
Elektronics	21400 3168	17164 2203	3714 930	522 35	80.21 % 69.54 %	17.36 % 29.36 %	2.44 % 1.10 %
Entertainment	21133 3097	16785 2149	3772 920	576 28	79.43 % 69.39 %	17.85 % 29.71 %	2.73 % 0.90 %
Cosmetics & Beauty	21324 3104	16974 2138	3810 928	540 38	79.60 % 68.88 %	17.87 % 29.90 %	2.53 % 1.22 %
Food & Drink	21268 2988	17675 2221	3112 729	481 38	83.11 % 74.33 %	14.63 % 24.40 %	2.26 % 1.27 %
Home & Garden	21818 3198	18147 2374	3160 790	511 34	83.17 % 74.23 %	14.48 % 24.70 %	2.34 % 1.06 %
Finance	21423 3213	16329 2065	4479 1111	615 37	76.22 % 64.27 %	20.91 % 34.58 %	2.87 % 1.15 %
Health	21395 3194	16435 2052	4396 1109	564 33	76.82 % 64.25 %	20.55 % 34.72 %	2.64 % 1.03 %
Pets	21003 3075	17294 2277	3191 768	518 30	82.34 % 74.05 %	15.19 % 24.98 %	2.47 % 0.98 %
Sport & Fitness	21507 3244	16922 2247	3996 961	589 36	78.68 % 69.27 %	18.58 % 29.62 %	2.74 % 1.11 %
Job & Career	21453 3038	16793 2106	4074 898	586 34	78.28 % 69.32 %	18.99 % 29.56 %	2.73 % 1.12 %
Dating	21213 3120	15722 1854	4840 1226	651 40	74.11 % 59.42 %	22.82 % 39.29 %	3.07 % 1.28 %
Other	21330 3291	17568 2453	3226 810	536 28	82.36 % 74.54 %	15.12 % 24.61 %	2.51 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28038 3918	21384 2512	5919 1366	735 40	76.27 % 64.11 %	21.11 % 34.86 %	2.62 % 1.02 %
Outlook Mail	27372 4078	21085 2660	5499 1375	788 43	77.03 % 65.23 %	20.09 % 33.72 %	2.88 % 1.05 %
Yahoo Mail	27982 4200	22274 2966	4916 1187	792 47	79.60 % 70.62 %	17.57 % 28.26 %	2.83 % 1.12 %
AOL Mail	27390 4366	21857 3106	4812 1213	721 47	79.80 % 71.14 %	17.57 % 27.78 %	2.63 % 1.08 %
Mail.com	27940 4218	22585 3033	4644 1137	711 48	80.83 % 71.91 %	16.62 % 26.96 %	2.54 % 1.14 %
Yandex Mail	27780 4051	21750 2782	5217 1223	813 46	78.29 % 68.67 %	18.78 % 30.19 %	2.93 % 1.14 %
GMX Mail	27684 4002	22159 2712	4858 1243	667 47	80.04 % 67.77 %	17.55 % 31.06 %	2.41 % 1.17 %
Zoho Mail	27511 3898	22492 2817	4341 1038	678 43	81.76 % 72.27 %	15.78 % 26.63 %	2.46 % 1.10 %
ProtonMail	27775 3953	22594 2797	4528 1112	653 44	81.35 % 70.76 %	16.30 % 28.13 %	2.35 % 1.11 %
Custom Mail	28260 4154	23440 3064	4184 1049	636 41	82.94 % 73.76 %	14.81 % 25.25 %	2.25 % 0.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.