CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
345.908 40.838	279.051 28.449	57.351 11.943	9.506 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.67 % 69.66 %	16.58 % 29.24 %	2.75 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26759 3108	22422 2310	3691 763	646 35	83.79 % 74.32 %	13.79 % 24.55 %	2.41 % 1.13 %
Elektronics	26513 3168	21519 2203	4295 930	699 35	81.16 % 69.54 %	16.20 % 29.36 %	2.64 % 1.10 %
Entertainment	26433 3097	21239 2149	4438 920	756 28	80.35 % 69.39 %	16.79 % 29.71 %	2.86 % 0.90 %
Cosmetics & Beauty	26488 3104	21343 2138	4454 928	691 38	80.58 % 68.88 %	16.82 % 29.90 %	2.61 % 1.22 %
Food & Drink	26505 2988	22206 2221	3660 729	639 38	83.78 % 74.33 %	13.81 % 24.40 %	2.41 % 1.27 %
Home & Garden	27052 3198	22703 2374	3702 790	647 34	83.92 % 74.23 %	13.68 % 24.70 %	2.39 % 1.06 %
Finance	26566 3213	20550 2065	5217 1111	799 37	77.35 % 64.27 %	19.64 % 34.58 %	3.01 % 1.15 %
Health	26673 3194	20796 2052	5110 1109	767 33	77.97 % 64.25 %	19.16 % 34.72 %	2.88 % 1.03 %
Pets	26257 3075	21759 2277	3802 768	696 30	82.87 % 74.05 %	14.48 % 24.98 %	2.65 % 0.98 %
Sport & Fitness	26868 3244	21362 2247	4715 961	791 36	79.51 % 69.27 %	17.55 % 29.62 %	2.94 % 1.11 %
Job & Career	26839 3038	21175 2106	4856 898	808 34	78.90 % 69.32 %	18.09 % 29.56 %	3.01 % 1.12 %
Dating	26489 3120	20028 1854	5597 1226	864 40	75.61 % 59.42 %	21.13 % 39.29 %	3.26 % 1.28 %
Other	26466 3291	21949 2453	3814 810	703 28	82.93 % 74.54 %	14.41 % 24.61 %	2.66 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34812 3918	26943 2512	6877 1366	992 40	77.40 % 64.11 %	19.75 % 34.86 %	2.85 % 1.02 %
Outlook Mail	34182 4078	26666 2660	6456 1375	1060 43	78.01 % 65.23 %	18.89 % 33.72 %	3.10 % 1.05 %
Yahoo Mail	34676 4200	27840 2966	5798 1187	1038 47	80.29 % 70.62 %	16.72 % 28.26 %	2.99 % 1.12 %
AOL Mail	34266 4366	27571 3106	5722 1213	973 47	80.46 % 71.14 %	16.70 % 27.78 %	2.84 % 1.08 %
Mail.com	34910 4218	28475 3033	5492 1137	943 48	81.57 % 71.91 %	15.73 % 26.96 %	2.70 % 1.14 %
Yandex Mail	34665 4051	27409 2782	6188 1223	1068 46	79.07 % 68.67 %	17.85 % 30.19 %	3.08 % 1.14 %
GMX Mail	34500 4002	28009 2712	5616 1243	875 47	81.19 % 67.77 %	16.28 % 31.06 %	2.54 % 1.17 %
Zoho Mail	34347 3898	28369 2817	5094 1038	884 43	82.60 % 72.27 %	14.83 % 26.63 %	2.57 % 1.10 %
ProtonMail	34505 3953	28433 2797	5215 1112	857 44	82.40 % 70.76 %	15.11 % 28.13 %	2.48 % 1.11 %
Custom Mail	35045 4154	29336 3064	4893 1049	816 41	83.71 % 73.76 %	13.96 % 25.25 %	2.33 % 0.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.