CleverReach and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
114.114
114.479
|
83.440
78.821
|
28.971
34.314
|
1.703
1.344
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
73.12 %
68.85 %
|
25.39 %
29.97 %
|
1.49 %
1.17 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8848
8674
|
6862
6362
|
1855
2209
|
131
103
|
77.55 %
73.35 %
|
20.97 %
25.47 %
|
1.48 %
1.19 %
|
Elektronics |
8966
8946
|
6519
6117
|
2312
2719
|
135
110
|
72.71 %
68.38 %
|
25.79 %
30.39 %
|
1.51 %
1.23 %
|
Entertainment |
8606
8851
|
6248
6073
|
2227
2688
|
131
90
|
72.60 %
68.61 %
|
25.88 %
30.37 %
|
1.52 %
1.02 %
|
Cosmetics & Beauty |
8819
8970
|
6412
6123
|
2278
2735
|
129
112
|
72.71 %
68.26 %
|
25.83 %
30.49 %
|
1.46 %
1.25 %
|
Food & Drink |
8838
8427
|
6860
6199
|
1847
2125
|
131
103
|
77.62 %
73.56 %
|
20.90 %
25.22 %
|
1.48 %
1.22 %
|
Home & Garden |
9013
8619
|
7030
6334
|
1846
2179
|
137
106
|
78.00 %
73.49 %
|
20.48 %
25.28 %
|
1.52 %
1.23 %
|
Finance |
8644
8937
|
5859
5677
|
2661
3153
|
124
107
|
67.78 %
63.52 %
|
30.78 %
35.28 %
|
1.43 %
1.20 %
|
Health |
8817
8684
|
5956
5533
|
2722
3053
|
139
98
|
67.55 %
63.71 %
|
30.87 %
35.16 %
|
1.58 %
1.13 %
|
Pets |
8471
8947
|
6581
6562
|
1767
2286
|
123
99
|
77.69 %
73.34 %
|
20.86 %
25.55 %
|
1.45 %
1.11 %
|
Sport & Fitness |
9032
8859
|
6548
6058
|
2341
2694
|
143
107
|
72.50 %
68.38 %
|
25.92 %
30.41 %
|
1.58 %
1.21 %
|
Job & Career |
8753
8870
|
6377
6087
|
2250
2680
|
126
103
|
72.86 %
68.62 %
|
25.71 %
30.21 %
|
1.44 %
1.16 %
|
Dating |
8630
8755
|
5435
5127
|
3070
3522
|
125
106
|
62.98 %
58.56 %
|
35.57 %
40.23 %
|
1.45 %
1.21 %
|
Other |
8677
8940
|
6753
6569
|
1795
2271
|
129
100
|
77.83 %
73.48 %
|
20.69 %
25.40 %
|
1.49 %
1.12 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11847
11036
|
8025
6954
|
3653
3959
|
169
123
|
67.74 %
63.01 %
|
30.83 %
35.87 %
|
1.43 %
1.11 %
|
Outlook Mail |
11087
11406
|
7694
7404
|
3234
3869
|
159
133
|
69.40 %
64.91 %
|
29.17 %
33.92 %
|
1.43 %
1.17 %
|
Yahoo Mail |
11681
11765
|
8709
8231
|
2800
3386
|
172
148
|
74.56 %
69.96 %
|
23.97 %
28.78 %
|
1.47 %
1.26 %
|
AOL Mail |
11339
11776
|
8436
8261
|
2730
3375
|
173
140
|
74.40 %
70.15 %
|
24.08 %
28.66 %
|
1.53 %
1.19 %
|
Mail.com |
11577
11594
|
8717
8262
|
2688
3201
|
172
131
|
75.30 %
71.26 %
|
23.22 %
27.61 %
|
1.49 %
1.13 %
|
Yandex Mail |
11086
11220
|
8023
7661
|
2896
3434
|
167
125
|
72.37 %
68.28 %
|
26.12 %
30.61 %
|
1.51 %
1.11 %
|
GMX Mail |
11225
11245
|
8016
7531
|
3045
3581
|
164
133
|
71.41 %
66.97 %
|
27.13 %
31.85 %
|
1.46 %
1.18 %
|
Zoho Mail |
11070
11287
|
8363
8040
|
2540
3117
|
167
130
|
75.55 %
71.23 %
|
22.94 %
27.62 %
|
1.51 %
1.15 %
|
ProtonMail |
11441
11618
|
8381
8071
|
2883
3408
|
177
139
|
73.25 %
69.47 %
|
25.20 %
29.33 %
|
1.55 %
1.20 %
|
Custom Mail |
11761
11532
|
9076
8406
|
2502
2984
|
183
142
|
77.17 %
72.89 %
|
21.27 %
25.88 %
|
1.56 %
1.23 %
|
Compare CleverReach with other providers
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