CleverReach and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.343 40.838	318.917 28.449	63.267 11.943	11.159 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.08 % 69.66 %	16.08 % 29.24 %	2.84 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30373 3108	25552 2310	4064 763	757 35	84.13 % 74.32 %	13.38 % 24.55 %	2.49 % 1.13 %
Elektronics	30032 3168	24521 2203	4702 930	809 35	81.65 % 69.54 %	15.66 % 29.36 %	2.69 % 1.10 %
Entertainment	30150 3097	24356 2149	4902 920	892 28	80.78 % 69.39 %	16.26 % 29.71 %	2.96 % 0.90 %
Cosmetics & Beauty	30085 3104	24339 2138	4909 928	837 38	80.90 % 68.88 %	16.32 % 29.90 %	2.78 % 1.22 %
Food & Drink	30054 2988	25287 2221	4028 729	739 38	84.14 % 74.33 %	13.40 % 24.40 %	2.46 % 1.27 %
Home & Garden	30786 3198	25934 2374	4099 790	753 34	84.24 % 74.23 %	13.31 % 24.70 %	2.45 % 1.06 %
Finance	30236 3213	23545 2065	5752 1111	939 37	77.87 % 64.27 %	19.02 % 34.58 %	3.11 % 1.15 %
Health	30292 3194	23793 2052	5599 1109	900 33	78.55 % 64.25 %	18.48 % 34.72 %	2.97 % 1.03 %
Pets	29904 3075	24852 2277	4224 768	828 30	83.11 % 74.05 %	14.13 % 24.98 %	2.77 % 0.98 %
Sport & Fitness	30468 3244	24361 2247	5201 961	906 36	79.96 % 69.27 %	17.07 % 29.62 %	2.97 % 1.11 %
Job & Career	30575 3038	24212 2106	5405 898	958 34	79.19 % 69.32 %	17.68 % 29.56 %	3.13 % 1.12 %
Dating	30263 3120	23071 1854	6152 1226	1040 40	76.24 % 59.42 %	20.33 % 39.29 %	3.44 % 1.28 %
Other	30125 3291	25094 2453	4230 810	801 28	83.30 % 74.54 %	14.04 % 24.61 %	2.66 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39530 3918	30798 2512	7547 1366	1185 40	77.91 % 64.11 %	19.09 % 34.86 %	3.00 % 1.02 %
Outlook Mail	38943 4078	30558 2660	7129 1375	1256 43	78.47 % 65.23 %	18.31 % 33.72 %	3.23 % 1.05 %
Yahoo Mail	39389 4200	31766 2966	6414 1187	1209 47	80.65 % 70.62 %	16.28 % 28.26 %	3.07 % 1.12 %
AOL Mail	38981 4366	31499 3106	6332 1213	1150 47	80.81 % 71.14 %	16.24 % 27.78 %	2.95 % 1.08 %
Mail.com	39688 4218	32483 3033	6086 1137	1119 48	81.85 % 71.91 %	15.33 % 26.96 %	2.82 % 1.14 %
Yandex Mail	39482 4051	31375 2782	6867 1223	1240 46	79.47 % 68.67 %	17.39 % 30.19 %	3.14 % 1.14 %
GMX Mail	39319 4002	32165 2712	6156 1243	998 47	81.81 % 67.77 %	15.66 % 31.06 %	2.54 % 1.17 %
Zoho Mail	39090 3898	32409 2817	5634 1038	1047 43	82.91 % 72.27 %	14.41 % 26.63 %	2.68 % 1.10 %
ProtonMail	39197 3953	32488 2797	5715 1112	994 44	82.88 % 70.76 %	14.58 % 28.13 %	2.54 % 1.11 %
Custom Mail	39724 4154	33376 3064	5387 1049	961 41	84.02 % 73.76 %	13.56 % 25.25 %	2.42 % 0.99 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.