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CleverReach and MailerLite Email Deliverability Comparison

  CleverReach
  MailerLite

In this comparison, the deliverability of CleverReach and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.419
  304.322
  244.944
  225.112
  52.330
  68.436
  8.145
  10.774

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.20 %
  73.97 %
  17.13 %
  22.49 %
  2.67 %
  3.54 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23598
  23392
  19684
  18021
  3360
  4612
  554
  759
  83.41 %
  77.04 %
  14.24 %
  19.72 %
  2.35 %
  3.24 %
Elektronics
  23459
  22937
  18906
  17139
  3952
  5002
  601
  796
  80.59 %
  74.72 %
  16.85 %
  21.81 %
  2.56 %
  3.47 %
Entertainment
  23344
  23137
  18642
  17177
  4050
  5218
  652
  742
  79.86 %
  74.24 %
  17.35 %
  22.55 %
  2.79 %
  3.21 %
Cosmetics & Beauty
  23512
  23680
  18819
  17422
  4087
  5404
  606
  854
  80.04 %
  73.57 %
  17.38 %
  22.82 %
  2.58 %
  3.61 %
Food & Drink
  23392
  23831
  19517
  18343
  3332
  4711
  543
  777
  83.43 %
  76.97 %
  14.24 %
  19.77 %
  2.32 %
  3.26 %
Home & Garden
  23904
  23312
  19963
  17980
  3378
  4540
  563
  792
  83.51 %
  77.13 %
  14.13 %
  19.47 %
  2.36 %
  3.40 %
Finance
  23558
  23923
  18086
  16799
  4784
  6164
  688
  960
  76.77 %
  70.22 %
  20.31 %
  25.77 %
  2.92 %
  4.01 %
Health
  23500
  23647
  18179
  16819
  4677
  5992
  644
  836
  77.36 %
  71.13 %
  19.90 %
  25.34 %
  2.74 %
  3.54 %
Pets
  23130
  23247
  19095
  17743
  3441
  4727
  594
  777
  82.56 %
  76.32 %
  14.88 %
  20.33 %
  2.57 %
  3.34 %
Sport & Fitness
  23714
  23624
  18759
  17188
  4286
  5563
  669
  873
  79.11 %
  72.76 %
  18.07 %
  23.55 %
  2.82 %
  3.70 %
Job & Career
  23639
  23504
  18568
  16991
  4386
  5623
  685
  890
  78.55 %
  72.29 %
  18.55 %
  23.92 %
  2.90 %
  3.79 %
Dating
  23316
  22826
  17439
  15700
  5140
  6211
  737
  915
  74.79 %
  68.78 %
  22.04 %
  27.21 %
  3.16 %
  4.01 %
Other
  23353
  23262
  19287
  17790
  3457
  4669
  609
  803
  82.59 %
  76.48 %
  14.80 %
  20.07 %
  2.61 %
  3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30828
  30357
  23674
  21360
  6310
  7767
  844
  1230
  76.79 %
  70.36 %
  20.47 %
  25.59 %
  2.74 %
  4.05 %
Outlook Mail
  30148
  30491
  23367
  21784
  5886
  7570
  895
  1137
  77.51 %
  71.44 %
  19.52 %
  24.83 %
  2.97 %
  3.73 %
Yahoo Mail
  30718
  30371
  24557
  22398
  5275
  6858
  886
  1115
  79.94 %
  73.75 %
  17.17 %
  22.58 %
  2.88 %
  3.67 %
AOL Mail
  30150
  30327
  24147
  22438
  5178
  6835
  825
  1054
  80.09 %
  73.99 %
  17.17 %
  22.54 %
  2.74 %
  3.48 %
Mail.com
  30750
  30738
  24953
  23025
  4988
  6637
  809
  1076
  81.15 %
  74.91 %
  16.22 %
  21.59 %
  2.63 %
  3.50 %
Yandex Mail
  30601
  29898
  24071
  21625
  5615
  7120
  915
  1153
  78.66 %
  72.33 %
  18.35 %
  23.81 %
  2.99 %
  3.86 %
GMX Mail
  30431
  30527
  24517
  22738
  5159
  6797
  755
  992
  80.57 %
  74.48 %
  16.95 %
  22.27 %
  2.48 %
  3.25 %
Zoho Mail
  30274
  30249
  24866
  22955
  4644
  6267
  764
  1027
  82.14 %
  75.89 %
  15.34 %
  20.72 %
  2.52 %
  3.40 %
ProtonMail
  30510
  30496
  24962
  23035
  4806
  6488
  742
  973
  81.82 %
  75.53 %
  15.75 %
  21.27 %
  2.43 %
  3.19 %
Custom Mail
  31009
  30868
  25830
  23754
  4469
  6097
  710
  1017
  83.30 %
  76.95 %
  14.41 %
  19.75 %
  2.29 %
  3.29 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.