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CleverReach and MailerLite Email Deliverability Comparison

  CleverReach
  MailerLite

In this comparison, the deliverability of CleverReach and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailerLite.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.897
  222.524
  175.235
  159.994
  42.307
  55.306
  5.355
  7.224

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailerLite in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.62 %
  71.90 %
  18.98 %
  24.85 %
  2.40 %
  3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17244
  17097
  14147
  12853
  2721
  3722
  376
  522
  82.04 %
  75.18 %
  15.78 %
  21.77 %
  2.18 %
  3.05 %
Elektronics
  17288
  16642
  13632
  12060
  3251
  4048
  405
  534
  78.85 %
  72.47 %
  18.80 %
  24.32 %
  2.34 %
  3.21 %
Entertainment
  16887
  16914
  13201
  12183
  3262
  4214
  424
  517
  78.17 %
  72.03 %
  19.32 %
  24.91 %
  2.51 %
  3.06 %
Cosmetics & Beauty
  17094
  17252
  13395
  12317
  3301
  4372
  398
  563
  78.36 %
  71.39 %
  19.31 %
  25.34 %
  2.33 %
  3.26 %
Food & Drink
  17140
  17653
  14080
  13279
  2695
  3840
  365
  534
  82.15 %
  75.22 %
  15.72 %
  21.75 %
  2.13 %
  3.02 %
Home & Garden
  17631
  17011
  14497
  12803
  2737
  3652
  397
  556
  82.22 %
  75.26 %
  15.52 %
  21.47 %
  2.25 %
  3.27 %
Finance
  17196
  17585
  12862
  11966
  3883
  5015
  451
  604
  74.80 %
  68.05 %
  22.58 %
  28.52 %
  2.62 %
  3.43 %
Health
  17132
  17429
  12886
  11940
  3831
  4920
  415
  569
  75.22 %
  68.51 %
  22.36 %
  28.23 %
  2.42 %
  3.26 %
Pets
  16706
  17000
  13619
  12690
  2715
  3781
  372
  529
  81.52 %
  74.65 %
  16.25 %
  22.24 %
  2.23 %
  3.11 %
Sport & Fitness
  17259
  17219
  13384
  12188
  3429
  4462
  446
  569
  77.55 %
  70.78 %
  19.87 %
  25.91 %
  2.58 %
  3.30 %
Job & Career
  17314
  17180
  13405
  12110
  3483
  4477
  426
  593
  77.42 %
  70.49 %
  20.12 %
  26.06 %
  2.46 %
  3.45 %
Dating
  16862
  16512
  12154
  10863
  4236
  5071
  472
  578
  72.08 %
  65.79 %
  25.12 %
  30.71 %
  2.80 %
  3.50 %
Other
  17144
  17030
  13973
  12742
  2763
  3732
  408
  556
  81.50 %
  74.82 %
  16.12 %
  21.91 %
  2.38 %
  3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailerLite.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22668
  22056
  16942
  14964
  5167
  6288
  559
  804
  74.74 %
  67.85 %
  22.79 %
  28.51 %
  2.47 %
  3.65 %
Outlook Mail
  21926
  22147
  16601
  15315
  4749
  6092
  576
  740
  75.71 %
  69.15 %
  21.66 %
  27.51 %
  2.63 %
  3.34 %
Yahoo Mail
  22442
  22455
  17659
  16180
  4202
  5531
  581
  744
  78.69 %
  72.06 %
  18.72 %
  24.63 %
  2.59 %
  3.31 %
AOL Mail
  22065
  22230
  17391
  16042
  4127
  5468
  547
  720
  78.82 %
  72.16 %
  18.70 %
  24.60 %
  2.48 %
  3.24 %
Mail.com
  22539
  22540
  18019
  16471
  4009
  5341
  511
  728
  79.95 %
  73.07 %
  17.79 %
  23.70 %
  2.27 %
  3.23 %
Yandex Mail
  22250
  21835
  17190
  15366
  4463
  5675
  597
  794
  77.26 %
  70.37 %
  20.06 %
  25.99 %
  2.68 %
  3.64 %
GMX Mail
  22121
  22160
  17374
  15933
  4246
  5564
  501
  663
  78.54 %
  71.90 %
  19.19 %
  25.11 %
  2.26 %
  2.99 %
Zoho Mail
  21975
  22122
  17723
  16364
  3738
  5072
  514
  686
  80.65 %
  73.97 %
  17.01 %
  22.93 %
  2.34 %
  3.10 %
ProtonMail
  22271
  22372
  17793
  16373
  3984
  5340
  494
  659
  79.89 %
  73.19 %
  17.89 %
  23.87 %
  2.22 %
  2.95 %
Custom Mail
  22640
  22607
  18543
  16986
  3622
  4935
  475
  686
  81.90 %
  75.14 %
  16.00 %
  21.83 %
  2.10 %
  3.03 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.