ActiveCampaign and CleverReach Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.833
284.695
|
226.157
227.524
|
51.879
49.755
|
6.797
7.416
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.40 %
79.92 %
|
18.21 %
17.48 %
|
2.39 %
2.60 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21029
21995
|
17423
18280
|
3148
3199
|
458
516
|
82.85 %
83.11 %
|
14.97 %
14.54 %
|
2.18 %
2.35 %
|
Elektronics |
21822
21933
|
17457
17614
|
3858
3774
|
507
545
|
80.00 %
80.31 %
|
17.68 %
17.21 %
|
2.32 %
2.48 %
|
Entertainment |
21535
21719
|
17034
17277
|
3970
3844
|
531
598
|
79.10 %
79.55 %
|
18.44 %
17.70 %
|
2.47 %
2.75 %
|
Cosmetics & Beauty |
21727
21843
|
17200
17417
|
3997
3874
|
530
552
|
79.16 %
79.74 %
|
18.40 %
17.74 %
|
2.44 %
2.53 %
|
Food & Drink |
21510
21851
|
17821
18184
|
3242
3170
|
447
497
|
82.85 %
83.22 %
|
15.07 %
14.51 %
|
2.08 %
2.27 %
|
Home & Garden |
22289
22324
|
18411
18590
|
3431
3213
|
447
521
|
82.60 %
83.27 %
|
15.39 %
14.39 %
|
2.01 %
2.33 %
|
Finance |
22217
21959
|
16839
16773
|
4792
4552
|
586
634
|
75.79 %
76.38 %
|
21.57 %
20.73 %
|
2.64 %
2.89 %
|
Health |
21955
21943
|
16815
16892
|
4617
4468
|
523
583
|
76.59 %
76.98 %
|
21.03 %
20.36 %
|
2.38 %
2.66 %
|
Pets |
22116
21524
|
18124
17741
|
3506
3251
|
486
532
|
81.95 %
82.42 %
|
15.85 %
15.10 %
|
2.20 %
2.47 %
|
Sport & Fitness |
22032
22077
|
17234
17401
|
4235
4070
|
563
606
|
78.22 %
78.82 %
|
19.22 %
18.44 %
|
2.56 %
2.74 %
|
Job & Career |
22474
22012
|
17441
17249
|
4427
4152
|
606
611
|
77.61 %
78.36 %
|
19.70 %
18.86 %
|
2.70 %
2.78 %
|
Dating |
21859
21729
|
16143
16147
|
5122
4911
|
594
671
|
73.85 %
74.31 %
|
23.43 %
22.60 %
|
2.72 %
3.09 %
|
Other |
22268
21786
|
18215
17959
|
3534
3277
|
519
550
|
81.80 %
82.43 %
|
15.87 %
15.04 %
|
2.33 %
2.52 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28649
28721
|
21683
21955
|
6204
6012
|
762
754
|
75.69 %
76.44 %
|
21.66 %
20.93 %
|
2.66 %
2.63 %
|
Outlook Mail |
28601
28077
|
21837
21663
|
6026
5594
|
738
820
|
76.35 %
77.16 %
|
21.07 %
19.92 %
|
2.58 %
2.92 %
|
Yahoo Mail |
27970
28700
|
22271
22885
|
5008
5008
|
691
807
|
79.62 %
79.74 %
|
17.90 %
17.45 %
|
2.47 %
2.81 %
|
AOL Mail |
28577
28080
|
22653
22433
|
5216
4901
|
708
746
|
79.27 %
79.89 %
|
18.25 %
17.45 %
|
2.48 %
2.66 %
|
Mail.com |
28490
28628
|
22952
23170
|
4875
4726
|
663
732
|
80.56 %
80.93 %
|
17.11 %
16.51 %
|
2.33 %
2.56 %
|
Yandex Mail |
28497
28486
|
22218
22337
|
5524
5314
|
755
835
|
77.97 %
78.41 %
|
19.38 %
18.65 %
|
2.65 %
2.93 %
|
GMX Mail |
28404
28421
|
22638
22794
|
5129
4940
|
637
687
|
79.70 %
80.20 %
|
18.06 %
17.38 %
|
2.24 %
2.42 %
|
Zoho Mail |
29013
28195
|
23566
23079
|
4823
4415
|
624
701
|
81.23 %
81.85 %
|
16.62 %
15.66 %
|
2.15 %
2.49 %
|
ProtonMail |
28453
28466
|
23044
23192
|
4798
4595
|
611
679
|
80.99 %
81.47 %
|
16.86 %
16.14 %
|
2.15 %
2.39 %
|
Custom Mail |
28179
28921
|
23295
24016
|
4276
4250
|
608
655
|
82.67 %
83.04 %
|
15.17 %
14.70 %
|
2.16 %
2.26 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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