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ActiveCampaign and CleverReach Email Deliverability Comparison

  ActiveCampaign
  CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.489
  250.371
  196.678
  198.438
  48.036
  45.670
  5.775
  6.263

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.52 %
  79.26 %
  19.18 %
  18.24 %
  2.31 %
  2.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18445
  19291
  15144
  15924
  2900
  2932
  401
  435
  82.10 %
  82.55 %
  15.72 %
  15.20 %
  2.17 %
  2.25 %
Elektronics
  19102
  19330
  15101
  15382
  3578
  3485
  423
  463
  79.05 %
  79.58 %
  18.73 %
  18.03 %
  2.21 %
  2.40 %
Entertainment
  18900
  19026
  14793
  14999
  3671
  3524
  436
  503
  78.27 %
  78.83 %
  19.42 %
  18.52 %
  2.31 %
  2.64 %
Cosmetics & Beauty
  19112
  19187
  14961
  15141
  3703
  3561
  448
  485
  78.28 %
  78.91 %
  19.38 %
  18.56 %
  2.34 %
  2.53 %
Food & Drink
  18839
  19191
  15475
  15864
  2996
  2902
  368
  425
  82.14 %
  82.66 %
  15.90 %
  15.12 %
  1.95 %
  2.21 %
Home & Garden
  19696
  19765
  16114
  16361
  3196
  2956
  386
  448
  81.81 %
  82.78 %
  16.23 %
  14.96 %
  1.96 %
  2.27 %
Finance
  19457
  19303
  14528
  14593
  4430
  4182
  499
  528
  74.67 %
  75.60 %
  22.77 %
  21.67 %
  2.56 %
  2.74 %
Health
  19424
  19237
  14679
  14636
  4304
  4115
  441
  486
  75.57 %
  76.08 %
  22.16 %
  21.39 %
  2.27 %
  2.53 %
Pets
  19487
  18931
  15836
  15528
  3238
  2964
  413
  439
  81.26 %
  82.02 %
  16.62 %
  15.66 %
  2.12 %
  2.32 %
Sport & Fitness
  19468
  19361
  15048
  15128
  3926
  3711
  494
  522
  77.30 %
  78.14 %
  20.17 %
  19.17 %
  2.54 %
  2.70 %
Job & Career
  19858
  19411
  15258
  15121
  4083
  3788
  517
  502
  76.84 %
  77.90 %
  20.56 %
  19.51 %
  2.60 %
  2.59 %
Dating
  19151
  19054
  13894
  13950
  4759
  4545
  498
  559
  72.55 %
  73.21 %
  24.85 %
  23.85 %
  2.60 %
  2.93 %
Other
  19550
  19284
  15847
  15811
  3252
  3005
  451
  468
  81.06 %
  81.99 %
  16.63 %
  15.58 %
  2.31 %
  2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25206
  25317
  18800
  19129
  5755
  5544
  651
  644
  74.59 %
  75.56 %
  22.83 %
  21.90 %
  2.58 %
  2.54 %
Outlook Mail
  25175
  24615
  18961
  18819
  5587
  5121
  627
  675
  75.32 %
  76.45 %
  22.19 %
  20.80 %
  2.49 %
  2.74 %
Yahoo Mail
  24532
  25163
  19362
  19926
  4602
  4557
  568
  680
  78.93 %
  79.19 %
  18.76 %
  18.11 %
  2.32 %
  2.70 %
AOL Mail
  25180
  24751
  19781
  19638
  4808
  4479
  591
  634
  78.56 %
  79.34 %
  19.09 %
  18.10 %
  2.35 %
  2.56 %
Mail.com
  25139
  25297
  20049
  20345
  4511
  4334
  579
  618
  79.75 %
  80.42 %
  17.94 %
  17.13 %
  2.30 %
  2.44 %
Yandex Mail
  25112
  25114
  19391
  19548
  5084
  4857
  637
  709
  77.22 %
  77.84 %
  20.25 %
  19.34 %
  2.54 %
  2.82 %
GMX Mail
  24934
  24888
  19610
  19744
  4781
  4561
  543
  583
  78.65 %
  79.33 %
  19.17 %
  18.33 %
  2.18 %
  2.34 %
Zoho Mail
  25409
  24753
  20414
  20104
  4457
  4048
  538
  601
  80.34 %
  81.22 %
  17.54 %
  16.35 %
  2.12 %
  2.43 %
ProtonMail
  25002
  25055
  19997
  20218
  4482
  4262
  523
  575
  79.98 %
  80.69 %
  17.93 %
  17.01 %
  2.09 %
  2.29 %
Custom Mail
  24800
  25418
  20313
  20967
  3969
  3907
  518
  544
  81.91 %
  82.49 %
  16.00 %
  15.37 %
  2.09 %
  2.14 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.