ActiveCampaign and CleverReach Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
346.228
345.908
|
278.612
279.051
|
58.840
57.351
|
8.776
9.506
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.47 %
80.67 %
|
16.99 %
16.58 %
|
2.53 %
2.75 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
25774
26759
|
21597
22422
|
3596
3691
|
581
646
|
83.79 %
83.79 %
|
13.95 %
13.79 %
|
2.25 %
2.41 %
|
Elektronics |
26678
26513
|
21662
21519
|
4371
4295
|
645
699
|
81.20 %
81.16 %
|
16.38 %
16.20 %
|
2.42 %
2.64 %
|
Entertainment |
26127
26433
|
20964
21239
|
4491
4438
|
672
756
|
80.24 %
80.35 %
|
17.19 %
16.79 %
|
2.57 %
2.86 %
|
Cosmetics & Beauty |
26495
26488
|
21266
21343
|
4539
4454
|
690
691
|
80.26 %
80.58 %
|
17.13 %
16.82 %
|
2.60 %
2.61 %
|
Food & Drink |
26277
26505
|
22016
22206
|
3675
3660
|
586
639
|
83.78 %
83.78 %
|
13.99 %
13.81 %
|
2.23 %
2.41 %
|
Home & Garden |
26956
27052
|
22496
22703
|
3883
3702
|
577
647
|
83.45 %
83.92 %
|
14.40 %
13.68 %
|
2.14 %
2.39 %
|
Finance |
26918
26566
|
20726
20550
|
5425
5217
|
767
799
|
77.00 %
77.35 %
|
20.15 %
19.64 %
|
2.85 %
3.01 %
|
Health |
26676
26673
|
20766
20796
|
5211
5110
|
699
767
|
77.85 %
77.97 %
|
19.53 %
19.16 %
|
2.62 %
2.88 %
|
Pets |
27030
26257
|
22379
21759
|
4018
3802
|
633
696
|
82.79 %
82.87 %
|
14.86 %
14.48 %
|
2.34 %
2.65 %
|
Sport & Fitness |
26747
26868
|
21202
21362
|
4819
4715
|
726
791
|
79.27 %
79.51 %
|
18.02 %
17.55 %
|
2.71 %
2.94 %
|
Job & Career |
27202
26839
|
21355
21175
|
5057
4856
|
790
808
|
78.51 %
78.90 %
|
18.59 %
18.09 %
|
2.90 %
3.01 %
|
Dating |
26453
26489
|
19962
20028
|
5738
5597
|
753
864
|
75.46 %
75.61 %
|
21.69 %
21.13 %
|
2.85 %
3.26 %
|
Other |
26895
26466
|
22221
21949
|
4017
3814
|
657
703
|
82.62 %
82.93 %
|
14.94 %
14.41 %
|
2.44 %
2.66 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34988
34812
|
26962
26943
|
7035
6877
|
991
992
|
77.06 %
77.40 %
|
20.11 %
19.75 %
|
2.83 %
2.85 %
|
Outlook Mail |
34506
34182
|
26767
26666
|
6800
6456
|
939
1060
|
77.57 %
78.01 %
|
19.71 %
18.89 %
|
2.72 %
3.10 %
|
Yahoo Mail |
34113
34676
|
27457
27840
|
5749
5798
|
907
1038
|
80.49 %
80.29 %
|
16.85 %
16.72 %
|
2.66 %
2.99 %
|
AOL Mail |
34675
34266
|
27814
27571
|
5945
5722
|
916
973
|
80.21 %
80.46 %
|
17.14 %
16.70 %
|
2.64 %
2.84 %
|
Mail.com |
34771
34910
|
28320
28475
|
5577
5492
|
874
943
|
81.45 %
81.57 %
|
16.04 %
15.73 %
|
2.51 %
2.70 %
|
Yandex Mail |
34608
34665
|
27307
27409
|
6314
6188
|
987
1068
|
78.90 %
79.07 %
|
18.24 %
17.85 %
|
2.85 %
3.08 %
|
GMX Mail |
34386
34500
|
27864
28009
|
5738
5616
|
784
875
|
81.03 %
81.19 %
|
16.69 %
16.28 %
|
2.28 %
2.54 %
|
Zoho Mail |
35170
34347
|
28918
28369
|
5442
5094
|
810
884
|
82.22 %
82.60 %
|
15.47 %
14.83 %
|
2.30 %
2.57 %
|
ProtonMail |
34687
34505
|
28509
28433
|
5375
5215
|
803
857
|
82.19 %
82.40 %
|
15.50 %
15.11 %
|
2.31 %
2.48 %
|
Custom Mail |
34324
35045
|
28694
29336
|
4865
4893
|
765
816
|
83.60 %
83.71 %
|
14.17 %
13.96 %
|
2.23 %
2.33 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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