ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.489 250.371	196.678 198.438	48.036 45.670	5.775 6.263

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.52 % 79.26 %	19.18 % 18.24 %	2.31 % 2.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18445 19291	15144 15924	2900 2932	401 435	82.10 % 82.55 %	15.72 % 15.20 %	2.17 % 2.25 %
Elektronics	19102 19330	15101 15382	3578 3485	423 463	79.05 % 79.58 %	18.73 % 18.03 %	2.21 % 2.40 %
Entertainment	18900 19026	14793 14999	3671 3524	436 503	78.27 % 78.83 %	19.42 % 18.52 %	2.31 % 2.64 %
Cosmetics & Beauty	19112 19187	14961 15141	3703 3561	448 485	78.28 % 78.91 %	19.38 % 18.56 %	2.34 % 2.53 %
Food & Drink	18839 19191	15475 15864	2996 2902	368 425	82.14 % 82.66 %	15.90 % 15.12 %	1.95 % 2.21 %
Home & Garden	19696 19765	16114 16361	3196 2956	386 448	81.81 % 82.78 %	16.23 % 14.96 %	1.96 % 2.27 %
Finance	19457 19303	14528 14593	4430 4182	499 528	74.67 % 75.60 %	22.77 % 21.67 %	2.56 % 2.74 %
Health	19424 19237	14679 14636	4304 4115	441 486	75.57 % 76.08 %	22.16 % 21.39 %	2.27 % 2.53 %
Pets	19487 18931	15836 15528	3238 2964	413 439	81.26 % 82.02 %	16.62 % 15.66 %	2.12 % 2.32 %
Sport & Fitness	19468 19361	15048 15128	3926 3711	494 522	77.30 % 78.14 %	20.17 % 19.17 %	2.54 % 2.70 %
Job & Career	19858 19411	15258 15121	4083 3788	517 502	76.84 % 77.90 %	20.56 % 19.51 %	2.60 % 2.59 %
Dating	19151 19054	13894 13950	4759 4545	498 559	72.55 % 73.21 %	24.85 % 23.85 %	2.60 % 2.93 %
Other	19550 19284	15847 15811	3252 3005	451 468	81.06 % 81.99 %	16.63 % 15.58 %	2.31 % 2.43 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25206 25317	18800 19129	5755 5544	651 644	74.59 % 75.56 %	22.83 % 21.90 %	2.58 % 2.54 %
Outlook Mail	25175 24615	18961 18819	5587 5121	627 675	75.32 % 76.45 %	22.19 % 20.80 %	2.49 % 2.74 %
Yahoo Mail	24532 25163	19362 19926	4602 4557	568 680	78.93 % 79.19 %	18.76 % 18.11 %	2.32 % 2.70 %
AOL Mail	25180 24751	19781 19638	4808 4479	591 634	78.56 % 79.34 %	19.09 % 18.10 %	2.35 % 2.56 %
Mail.com	25139 25297	20049 20345	4511 4334	579 618	79.75 % 80.42 %	17.94 % 17.13 %	2.30 % 2.44 %
Yandex Mail	25112 25114	19391 19548	5084 4857	637 709	77.22 % 77.84 %	20.25 % 19.34 %	2.54 % 2.82 %
GMX Mail	24934 24888	19610 19744	4781 4561	543 583	78.65 % 79.33 %	19.17 % 18.33 %	2.18 % 2.34 %
Zoho Mail	25409 24753	20414 20104	4457 4048	538 601	80.34 % 81.22 %	17.54 % 16.35 %	2.12 % 2.43 %
ProtonMail	25002 25055	19997 20218	4482 4262	523 575	79.98 % 80.69 %	17.93 % 17.01 %	2.09 % 2.29 %
Custom Mail	24800 25418	20313 20967	3969 3907	518 544	81.91 % 82.49 %	16.00 % 15.37 %	2.09 % 2.14 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.