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ActiveCampaign and CleverReach Email Deliverability Comparison

  ActiveCampaign
  CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  373.066
  302.146
  301.907
  61.850
  60.730
  9.566
  10.429

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  80.93 %
  16.56 %
  16.28 %
  2.56 %
  2.80 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  28855
  23493
  24231
  3787
  3909
  627
  715
  84.18 %
  83.98 %
  13.57 %
  13.55 %
  2.25 %
  2.48 %
Elektronics
  28790
  28534
  23503
  23246
  4587
  4528
  700
  760
  81.64 %
  81.47 %
  15.93 %
  15.87 %
  2.43 %
  2.66 %
Entertainment
  28205
  28532
  22754
  23001
  4720
  4703
  731
  828
  80.67 %
  80.61 %
  16.73 %
  16.48 %
  2.59 %
  2.90 %
Cosmetics & Beauty
  28594
  28519
  23071
  23045
  4768
  4706
  755
  768
  80.68 %
  80.81 %
  16.67 %
  16.50 %
  2.64 %
  2.69 %
Food & Drink
  28276
  28573
  23777
  23996
  3859
  3878
  640
  699
  84.09 %
  83.98 %
  13.65 %
  13.57 %
  2.26 %
  2.45 %
Home & Garden
  29146
  29208
  24428
  24561
  4086
  3930
  632
  717
  83.81 %
  84.09 %
  14.02 %
  13.46 %
  2.17 %
  2.45 %
Finance
  28924
  28656
  22402
  22253
  5687
  5523
  835
  880
  77.45 %
  77.66 %
  19.66 %
  19.27 %
  2.89 %
  3.07 %
Health
  28751
  28719
  22534
  22504
  5460
  5386
  757
  829
  78.38 %
  78.36 %
  18.99 %
  18.75 %
  2.63 %
  2.89 %
Pets
  29138
  28335
  24221
  23519
  4229
  4042
  688
  774
  83.13 %
  83.00 %
  14.51 %
  14.27 %
  2.36 %
  2.73 %
Sport & Fitness
  28819
  28988
  22960
  23127
  5066
  5001
  793
  860
  79.67 %
  79.78 %
  17.58 %
  17.25 %
  2.75 %
  2.97 %
Job & Career
  29306
  28981
  23111
  22913
  5340
  5172
  855
  896
  78.86 %
  79.06 %
  18.22 %
  17.85 %
  2.92 %
  3.09 %
Dating
  28577
  28616
  21722
  21758
  6019
  5905
  836
  953
  76.01 %
  76.03 %
  21.06 %
  20.64 %
  2.93 %
  3.33 %
Other
  29129
  28550
  24170
  23753
  4242
  4047
  717
  750
  82.98 %
  83.20 %
  14.56 %
  14.18 %
  2.46 %
  2.63 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  37565
  29304
  29194
  7404
  7269
  1089
  1102
  77.53 %
  77.72 %
  19.59 %
  19.35 %
  2.88 %
  2.93 %
Outlook Mail
  37259
  36944
  29081
  28936
  7151
  6846
  1027
  1162
  78.05 %
  78.32 %
  19.19 %
  18.53 %
  2.76 %
  3.15 %
Yahoo Mail
  36927
  37354
  29857
  30068
  6081
  6150
  989
  1136
  80.85 %
  80.49 %
  16.47 %
  16.46 %
  2.68 %
  3.04 %
AOL Mail
  37447
  36917
  30162
  29787
  6269
  6060
  1016
  1070
  80.55 %
  80.69 %
  16.74 %
  16.42 %
  2.71 %
  2.90 %
Mail.com
  37435
  37690
  30630
  30811
  5856
  5841
  949
  1038
  81.82 %
  81.75 %
  15.64 %
  15.50 %
  2.54 %
  2.75 %
Yandex Mail
  37317
  37379
  29600
  29637
  6657
  6574
  1060
  1168
  79.32 %
  79.29 %
  17.84 %
  17.59 %
  2.84 %
  3.12 %
GMX Mail
  36993
  37294
  30162
  30429
  5989
  5923
  842
  942
  81.53 %
  81.59 %
  16.19 %
  15.88 %
  2.28 %
  2.53 %
Zoho Mail
  37823
  37036
  31240
  30660
  5702
  5397
  881
  979
  82.60 %
  82.78 %
  15.08 %
  14.57 %
  2.33 %
  2.64 %
ProtonMail
  37521
  37165
  31012
  30737
  5631
  5498
  878
  930
  82.65 %
  82.70 %
  15.01 %
  14.79 %
  2.34 %
  2.50 %
Custom Mail
  37043
  37722
  31098
  31648
  5110
  5172
  835
  902
  83.95 %
  83.90 %
  13.79 %
  13.71 %
  2.25 %
  2.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.