ActiveCampaign and CleverReach Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
373.066
|
302.146
301.907
|
61.850
60.730
|
9.566
10.429
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
80.93 %
|
16.56 %
16.28 %
|
2.56 %
2.80 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28855
|
23493
24231
|
3787
3909
|
627
715
|
84.18 %
83.98 %
|
13.57 %
13.55 %
|
2.25 %
2.48 %
|
Elektronics |
28790
28534
|
23503
23246
|
4587
4528
|
700
760
|
81.64 %
81.47 %
|
15.93 %
15.87 %
|
2.43 %
2.66 %
|
Entertainment |
28205
28532
|
22754
23001
|
4720
4703
|
731
828
|
80.67 %
80.61 %
|
16.73 %
16.48 %
|
2.59 %
2.90 %
|
Cosmetics & Beauty |
28594
28519
|
23071
23045
|
4768
4706
|
755
768
|
80.68 %
80.81 %
|
16.67 %
16.50 %
|
2.64 %
2.69 %
|
Food & Drink |
28276
28573
|
23777
23996
|
3859
3878
|
640
699
|
84.09 %
83.98 %
|
13.65 %
13.57 %
|
2.26 %
2.45 %
|
Home & Garden |
29146
29208
|
24428
24561
|
4086
3930
|
632
717
|
83.81 %
84.09 %
|
14.02 %
13.46 %
|
2.17 %
2.45 %
|
Finance |
28924
28656
|
22402
22253
|
5687
5523
|
835
880
|
77.45 %
77.66 %
|
19.66 %
19.27 %
|
2.89 %
3.07 %
|
Health |
28751
28719
|
22534
22504
|
5460
5386
|
757
829
|
78.38 %
78.36 %
|
18.99 %
18.75 %
|
2.63 %
2.89 %
|
Pets |
29138
28335
|
24221
23519
|
4229
4042
|
688
774
|
83.13 %
83.00 %
|
14.51 %
14.27 %
|
2.36 %
2.73 %
|
Sport & Fitness |
28819
28988
|
22960
23127
|
5066
5001
|
793
860
|
79.67 %
79.78 %
|
17.58 %
17.25 %
|
2.75 %
2.97 %
|
Job & Career |
29306
28981
|
23111
22913
|
5340
5172
|
855
896
|
78.86 %
79.06 %
|
18.22 %
17.85 %
|
2.92 %
3.09 %
|
Dating |
28577
28616
|
21722
21758
|
6019
5905
|
836
953
|
76.01 %
76.03 %
|
21.06 %
20.64 %
|
2.93 %
3.33 %
|
Other |
29129
28550
|
24170
23753
|
4242
4047
|
717
750
|
82.98 %
83.20 %
|
14.56 %
14.18 %
|
2.46 %
2.63 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
37565
|
29304
29194
|
7404
7269
|
1089
1102
|
77.53 %
77.72 %
|
19.59 %
19.35 %
|
2.88 %
2.93 %
|
Outlook Mail |
37259
36944
|
29081
28936
|
7151
6846
|
1027
1162
|
78.05 %
78.32 %
|
19.19 %
18.53 %
|
2.76 %
3.15 %
|
Yahoo Mail |
36927
37354
|
29857
30068
|
6081
6150
|
989
1136
|
80.85 %
80.49 %
|
16.47 %
16.46 %
|
2.68 %
3.04 %
|
AOL Mail |
37447
36917
|
30162
29787
|
6269
6060
|
1016
1070
|
80.55 %
80.69 %
|
16.74 %
16.42 %
|
2.71 %
2.90 %
|
Mail.com |
37435
37690
|
30630
30811
|
5856
5841
|
949
1038
|
81.82 %
81.75 %
|
15.64 %
15.50 %
|
2.54 %
2.75 %
|
Yandex Mail |
37317
37379
|
29600
29637
|
6657
6574
|
1060
1168
|
79.32 %
79.29 %
|
17.84 %
17.59 %
|
2.84 %
3.12 %
|
GMX Mail |
36993
37294
|
30162
30429
|
5989
5923
|
842
942
|
81.53 %
81.59 %
|
16.19 %
15.88 %
|
2.28 %
2.53 %
|
Zoho Mail |
37823
37036
|
31240
30660
|
5702
5397
|
881
979
|
82.60 %
82.78 %
|
15.08 %
14.57 %
|
2.33 %
2.64 %
|
ProtonMail |
37521
37165
|
31012
30737
|
5631
5498
|
878
930
|
82.65 %
82.70 %
|
15.01 %
14.79 %
|
2.34 %
2.50 %
|
Custom Mail |
37043
37722
|
31098
31648
|
5110
5172
|
835
902
|
83.95 %
83.90 %
|
13.79 %
13.71 %
|
2.25 %
2.39 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison