ActiveCampaign and CleverReach Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
223.419
222.897
|
173.208
175.235
|
45.198
42.307
|
5.013
5.355
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.53 %
78.62 %
|
20.23 %
18.98 %
|
2.24 %
2.40 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16403
17244
|
13319
14147
|
2729
2721
|
355
376
|
81.20 %
82.04 %
|
16.64 %
15.78 %
|
2.16 %
2.18 %
|
Elektronics |
17027
17288
|
13279
13632
|
3380
3251
|
368
405
|
77.99 %
78.85 %
|
19.85 %
18.80 %
|
2.16 %
2.34 %
|
Entertainment |
16836
16887
|
13008
13201
|
3451
3262
|
377
424
|
77.26 %
78.17 %
|
20.50 %
19.32 %
|
2.24 %
2.51 %
|
Cosmetics & Beauty |
16960
17094
|
13101
13395
|
3477
3301
|
382
398
|
77.25 %
78.36 %
|
20.50 %
19.31 %
|
2.25 %
2.33 %
|
Food & Drink |
16657
17140
|
13525
14080
|
2812
2695
|
320
365
|
81.20 %
82.15 %
|
16.88 %
15.72 %
|
1.92 %
2.13 %
|
Home & Garden |
17597
17631
|
14249
14497
|
3014
2737
|
334
397
|
80.97 %
82.22 %
|
17.13 %
15.52 %
|
1.90 %
2.25 %
|
Finance |
17386
17196
|
12784
12862
|
4170
3883
|
432
451
|
73.53 %
74.80 %
|
23.98 %
22.58 %
|
2.48 %
2.62 %
|
Health |
17404
17132
|
12966
12886
|
4064
3831
|
374
415
|
74.50 %
75.22 %
|
23.35 %
22.36 %
|
2.15 %
2.42 %
|
Pets |
17453
16706
|
14040
13619
|
3043
2715
|
370
372
|
80.44 %
81.52 %
|
17.44 %
16.25 %
|
2.12 %
2.23 %
|
Sport & Fitness |
17355
17259
|
13246
13384
|
3685
3429
|
424
446
|
76.32 %
77.55 %
|
21.23 %
19.87 %
|
2.44 %
2.58 %
|
Job & Career |
17735
17314
|
13457
13405
|
3819
3483
|
459
426
|
75.88 %
77.42 %
|
21.53 %
20.12 %
|
2.59 %
2.46 %
|
Dating |
17080
16862
|
12156
12154
|
4495
4236
|
429
472
|
71.17 %
72.08 %
|
26.32 %
25.12 %
|
2.51 %
2.80 %
|
Other |
17526
17144
|
14078
13973
|
3059
2763
|
389
408
|
80.33 %
81.50 %
|
17.45 %
16.12 %
|
2.22 %
2.38 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22518
22668
|
16539
16942
|
5428
5167
|
551
559
|
73.45 %
74.74 %
|
24.11 %
22.79 %
|
2.45 %
2.47 %
|
Outlook Mail |
22523
21926
|
16719
16601
|
5256
4749
|
548
576
|
74.23 %
75.71 %
|
23.34 %
21.66 %
|
2.43 %
2.63 %
|
Yahoo Mail |
21870
22442
|
17068
17659
|
4299
4202
|
503
581
|
78.04 %
78.69 %
|
19.66 %
18.72 %
|
2.30 %
2.59 %
|
AOL Mail |
22550
22065
|
17519
17391
|
4513
4127
|
518
547
|
77.69 %
78.82 %
|
20.01 %
18.70 %
|
2.30 %
2.48 %
|
Mail.com |
22383
22539
|
17665
18019
|
4227
4009
|
491
511
|
78.92 %
79.95 %
|
18.88 %
17.79 %
|
2.19 %
2.27 %
|
Yandex Mail |
22447
22250
|
17146
17190
|
4761
4463
|
540
597
|
76.38 %
77.26 %
|
21.21 %
20.06 %
|
2.41 %
2.68 %
|
GMX Mail |
22078
22121
|
17089
17374
|
4521
4246
|
468
501
|
77.40 %
78.54 %
|
20.48 %
19.19 %
|
2.12 %
2.26 %
|
Zoho Mail |
22624
21975
|
17952
17723
|
4197
3738
|
475
514
|
79.35 %
80.65 %
|
18.55 %
17.01 %
|
2.10 %
2.34 %
|
ProtonMail |
22358
22271
|
17632
17793
|
4260
3984
|
466
494
|
78.86 %
79.89 %
|
19.05 %
17.89 %
|
2.08 %
2.22 %
|
Custom Mail |
22068
22640
|
17879
18543
|
3736
3622
|
453
475
|
81.02 %
81.90 %
|
16.93 %
16.00 %
|
2.05 %
2.10 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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