ActiveCampaign and CleverReach Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.277
305.419
|
243.674
244.944
|
54.154
52.330
|
7.449
8.145
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.82 %
80.20 %
|
17.74 %
17.13 %
|
2.44 %
2.67 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22603
23598
|
18816
19684
|
3292
3360
|
495
554
|
83.25 %
83.41 %
|
14.56 %
14.24 %
|
2.19 %
2.35 %
|
Elektronics |
23468
23459
|
18879
18906
|
4028
3952
|
561
601
|
80.45 %
80.59 %
|
17.16 %
16.85 %
|
2.39 %
2.56 %
|
Entertainment |
23095
23344
|
18373
18642
|
4144
4050
|
578
652
|
79.55 %
79.86 %
|
17.94 %
17.35 %
|
2.50 %
2.79 %
|
Cosmetics & Beauty |
23290
23512
|
18543
18819
|
4175
4087
|
572
606
|
79.62 %
80.04 %
|
17.93 %
17.38 %
|
2.46 %
2.58 %
|
Food & Drink |
23102
23392
|
19229
19517
|
3384
3332
|
489
543
|
83.24 %
83.43 %
|
14.65 %
14.24 %
|
2.12 %
2.32 %
|
Home & Garden |
23839
23904
|
19772
19963
|
3576
3378
|
491
563
|
82.94 %
83.51 %
|
15.00 %
14.13 %
|
2.06 %
2.36 %
|
Finance |
23790
23558
|
18156
18086
|
5001
4784
|
633
688
|
76.32 %
76.77 %
|
21.02 %
20.31 %
|
2.66 %
2.92 %
|
Health |
23503
23500
|
18117
18179
|
4807
4677
|
579
644
|
77.08 %
77.36 %
|
20.45 %
19.90 %
|
2.46 %
2.74 %
|
Pets |
23756
23130
|
19543
19095
|
3673
3441
|
540
594
|
82.27 %
82.56 %
|
15.46 %
14.88 %
|
2.27 %
2.57 %
|
Sport & Fitness |
23623
23714
|
18577
18759
|
4430
4286
|
616
669
|
78.64 %
79.11 %
|
18.75 %
18.07 %
|
2.61 %
2.82 %
|
Job & Career |
24046
23639
|
18735
18568
|
4635
4386
|
676
685
|
77.91 %
78.55 %
|
19.28 %
18.55 %
|
2.81 %
2.90 %
|
Dating |
23352
23316
|
17381
17439
|
5322
5140
|
649
737
|
74.43 %
74.79 %
|
22.79 %
22.04 %
|
2.78 %
3.16 %
|
Other |
23810
23353
|
19553
19287
|
3687
3457
|
570
609
|
82.12 %
82.59 %
|
15.49 %
14.80 %
|
2.39 %
2.61 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30720
30828
|
23409
23674
|
6474
6310
|
837
844
|
76.20 %
76.79 %
|
21.07 %
20.47 %
|
2.72 %
2.74 %
|
Outlook Mail |
30628
30148
|
23534
23367
|
6288
5886
|
806
895
|
76.84 %
77.51 %
|
20.53 %
19.52 %
|
2.63 %
2.97 %
|
Yahoo Mail |
30018
30718
|
24013
24557
|
5253
5275
|
752
886
|
80.00 %
79.94 %
|
17.50 %
17.17 %
|
2.51 %
2.88 %
|
AOL Mail |
30533
30150
|
24314
24147
|
5446
5178
|
773
825
|
79.63 %
80.09 %
|
17.84 %
17.17 %
|
2.53 %
2.74 %
|
Mail.com |
30551
30750
|
24727
24953
|
5098
4988
|
726
809
|
80.94 %
81.15 %
|
16.69 %
16.22 %
|
2.38 %
2.63 %
|
Yandex Mail |
30515
30601
|
23905
24071
|
5778
5615
|
832
915
|
78.34 %
78.66 %
|
18.93 %
18.35 %
|
2.73 %
2.99 %
|
GMX Mail |
30398
30431
|
24385
24517
|
5327
5159
|
686
755
|
80.22 %
80.57 %
|
17.52 %
16.95 %
|
2.26 %
2.48 %
|
Zoho Mail |
31112
30274
|
25387
24866
|
5029
4644
|
696
764
|
81.60 %
82.14 %
|
16.16 %
15.34 %
|
2.24 %
2.52 %
|
ProtonMail |
30518
30510
|
24856
24962
|
4984
4806
|
678
742
|
81.45 %
81.82 %
|
16.33 %
15.75 %
|
2.22 %
2.43 %
|
Custom Mail |
30284
31009
|
25144
25830
|
4477
4469
|
663
710
|
83.03 %
83.30 %
|
14.78 %
14.41 %
|
2.19 %
2.29 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison