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ActiveCampaign and CleverReach Email Deliverability Comparison

  ActiveCampaign
  CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.419
  222.897
  173.208
  175.235
  45.198
  42.307
  5.013
  5.355

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.53 %
  78.62 %
  20.23 %
  18.98 %
  2.24 %
  2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16403
  17244
  13319
  14147
  2729
  2721
  355
  376
  81.20 %
  82.04 %
  16.64 %
  15.78 %
  2.16 %
  2.18 %
Elektronics
  17027
  17288
  13279
  13632
  3380
  3251
  368
  405
  77.99 %
  78.85 %
  19.85 %
  18.80 %
  2.16 %
  2.34 %
Entertainment
  16836
  16887
  13008
  13201
  3451
  3262
  377
  424
  77.26 %
  78.17 %
  20.50 %
  19.32 %
  2.24 %
  2.51 %
Cosmetics & Beauty
  16960
  17094
  13101
  13395
  3477
  3301
  382
  398
  77.25 %
  78.36 %
  20.50 %
  19.31 %
  2.25 %
  2.33 %
Food & Drink
  16657
  17140
  13525
  14080
  2812
  2695
  320
  365
  81.20 %
  82.15 %
  16.88 %
  15.72 %
  1.92 %
  2.13 %
Home & Garden
  17597
  17631
  14249
  14497
  3014
  2737
  334
  397
  80.97 %
  82.22 %
  17.13 %
  15.52 %
  1.90 %
  2.25 %
Finance
  17386
  17196
  12784
  12862
  4170
  3883
  432
  451
  73.53 %
  74.80 %
  23.98 %
  22.58 %
  2.48 %
  2.62 %
Health
  17404
  17132
  12966
  12886
  4064
  3831
  374
  415
  74.50 %
  75.22 %
  23.35 %
  22.36 %
  2.15 %
  2.42 %
Pets
  17453
  16706
  14040
  13619
  3043
  2715
  370
  372
  80.44 %
  81.52 %
  17.44 %
  16.25 %
  2.12 %
  2.23 %
Sport & Fitness
  17355
  17259
  13246
  13384
  3685
  3429
  424
  446
  76.32 %
  77.55 %
  21.23 %
  19.87 %
  2.44 %
  2.58 %
Job & Career
  17735
  17314
  13457
  13405
  3819
  3483
  459
  426
  75.88 %
  77.42 %
  21.53 %
  20.12 %
  2.59 %
  2.46 %
Dating
  17080
  16862
  12156
  12154
  4495
  4236
  429
  472
  71.17 %
  72.08 %
  26.32 %
  25.12 %
  2.51 %
  2.80 %
Other
  17526
  17144
  14078
  13973
  3059
  2763
  389
  408
  80.33 %
  81.50 %
  17.45 %
  16.12 %
  2.22 %
  2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22518
  22668
  16539
  16942
  5428
  5167
  551
  559
  73.45 %
  74.74 %
  24.11 %
  22.79 %
  2.45 %
  2.47 %
Outlook Mail
  22523
  21926
  16719
  16601
  5256
  4749
  548
  576
  74.23 %
  75.71 %
  23.34 %
  21.66 %
  2.43 %
  2.63 %
Yahoo Mail
  21870
  22442
  17068
  17659
  4299
  4202
  503
  581
  78.04 %
  78.69 %
  19.66 %
  18.72 %
  2.30 %
  2.59 %
AOL Mail
  22550
  22065
  17519
  17391
  4513
  4127
  518
  547
  77.69 %
  78.82 %
  20.01 %
  18.70 %
  2.30 %
  2.48 %
Mail.com
  22383
  22539
  17665
  18019
  4227
  4009
  491
  511
  78.92 %
  79.95 %
  18.88 %
  17.79 %
  2.19 %
  2.27 %
Yandex Mail
  22447
  22250
  17146
  17190
  4761
  4463
  540
  597
  76.38 %
  77.26 %
  21.21 %
  20.06 %
  2.41 %
  2.68 %
GMX Mail
  22078
  22121
  17089
  17374
  4521
  4246
  468
  501
  77.40 %
  78.54 %
  20.48 %
  19.19 %
  2.12 %
  2.26 %
Zoho Mail
  22624
  21975
  17952
  17723
  4197
  3738
  475
  514
  79.35 %
  80.65 %
  18.55 %
  17.01 %
  2.10 %
  2.34 %
ProtonMail
  22358
  22271
  17632
  17793
  4260
  3984
  466
  494
  78.86 %
  79.89 %
  19.05 %
  17.89 %
  2.08 %
  2.22 %
Custom Mail
  22068
  22640
  17879
  18543
  3736
  3622
  453
  475
  81.02 %
  81.90 %
  16.93 %
  16.00 %
  2.05 %
  2.10 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.