ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.228 345.908	278.612 279.051	58.840 57.351	8.776 9.506

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.47 % 80.67 %	16.99 % 16.58 %	2.53 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25774 26759	21597 22422	3596 3691	581 646	83.79 % 83.79 %	13.95 % 13.79 %	2.25 % 2.41 %
Elektronics	26678 26513	21662 21519	4371 4295	645 699	81.20 % 81.16 %	16.38 % 16.20 %	2.42 % 2.64 %
Entertainment	26127 26433	20964 21239	4491 4438	672 756	80.24 % 80.35 %	17.19 % 16.79 %	2.57 % 2.86 %
Cosmetics & Beauty	26495 26488	21266 21343	4539 4454	690 691	80.26 % 80.58 %	17.13 % 16.82 %	2.60 % 2.61 %
Food & Drink	26277 26505	22016 22206	3675 3660	586 639	83.78 % 83.78 %	13.99 % 13.81 %	2.23 % 2.41 %
Home & Garden	26956 27052	22496 22703	3883 3702	577 647	83.45 % 83.92 %	14.40 % 13.68 %	2.14 % 2.39 %
Finance	26918 26566	20726 20550	5425 5217	767 799	77.00 % 77.35 %	20.15 % 19.64 %	2.85 % 3.01 %
Health	26676 26673	20766 20796	5211 5110	699 767	77.85 % 77.97 %	19.53 % 19.16 %	2.62 % 2.88 %
Pets	27030 26257	22379 21759	4018 3802	633 696	82.79 % 82.87 %	14.86 % 14.48 %	2.34 % 2.65 %
Sport & Fitness	26747 26868	21202 21362	4819 4715	726 791	79.27 % 79.51 %	18.02 % 17.55 %	2.71 % 2.94 %
Job & Career	27202 26839	21355 21175	5057 4856	790 808	78.51 % 78.90 %	18.59 % 18.09 %	2.90 % 3.01 %
Dating	26453 26489	19962 20028	5738 5597	753 864	75.46 % 75.61 %	21.69 % 21.13 %	2.85 % 3.26 %
Other	26895 26466	22221 21949	4017 3814	657 703	82.62 % 82.93 %	14.94 % 14.41 %	2.44 % 2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34988 34812	26962 26943	7035 6877	991 992	77.06 % 77.40 %	20.11 % 19.75 %	2.83 % 2.85 %
Outlook Mail	34506 34182	26767 26666	6800 6456	939 1060	77.57 % 78.01 %	19.71 % 18.89 %	2.72 % 3.10 %
Yahoo Mail	34113 34676	27457 27840	5749 5798	907 1038	80.49 % 80.29 %	16.85 % 16.72 %	2.66 % 2.99 %
AOL Mail	34675 34266	27814 27571	5945 5722	916 973	80.21 % 80.46 %	17.14 % 16.70 %	2.64 % 2.84 %
Mail.com	34771 34910	28320 28475	5577 5492	874 943	81.45 % 81.57 %	16.04 % 15.73 %	2.51 % 2.70 %
Yandex Mail	34608 34665	27307 27409	6314 6188	987 1068	78.90 % 79.07 %	18.24 % 17.85 %	2.85 % 3.08 %
GMX Mail	34386 34500	27864 28009	5738 5616	784 875	81.03 % 81.19 %	16.69 % 16.28 %	2.28 % 2.54 %
Zoho Mail	35170 34347	28918 28369	5442 5094	810 884	82.22 % 82.60 %	15.47 % 14.83 %	2.30 % 2.57 %
ProtonMail	34687 34505	28509 28433	5375 5215	803 857	82.19 % 82.40 %	15.50 % 15.11 %	2.31 % 2.48 %
Custom Mail	34324 35045	28694 29336	4865 4893	765 816	83.60 % 83.71 %	14.17 % 13.96 %	2.23 % 2.33 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.