ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 284.695	226.157 227.524	51.879 49.755	6.797 7.416

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 79.92 %	18.21 % 17.48 %	2.39 % 2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 21995	17423 18280	3148 3199	458 516	82.85 % 83.11 %	14.97 % 14.54 %	2.18 % 2.35 %
Elektronics	21822 21933	17457 17614	3858 3774	507 545	80.00 % 80.31 %	17.68 % 17.21 %	2.32 % 2.48 %
Entertainment	21535 21719	17034 17277	3970 3844	531 598	79.10 % 79.55 %	18.44 % 17.70 %	2.47 % 2.75 %
Cosmetics & Beauty	21727 21843	17200 17417	3997 3874	530 552	79.16 % 79.74 %	18.40 % 17.74 %	2.44 % 2.53 %
Food & Drink	21510 21851	17821 18184	3242 3170	447 497	82.85 % 83.22 %	15.07 % 14.51 %	2.08 % 2.27 %
Home & Garden	22289 22324	18411 18590	3431 3213	447 521	82.60 % 83.27 %	15.39 % 14.39 %	2.01 % 2.33 %
Finance	22217 21959	16839 16773	4792 4552	586 634	75.79 % 76.38 %	21.57 % 20.73 %	2.64 % 2.89 %
Health	21955 21943	16815 16892	4617 4468	523 583	76.59 % 76.98 %	21.03 % 20.36 %	2.38 % 2.66 %
Pets	22116 21524	18124 17741	3506 3251	486 532	81.95 % 82.42 %	15.85 % 15.10 %	2.20 % 2.47 %
Sport & Fitness	22032 22077	17234 17401	4235 4070	563 606	78.22 % 78.82 %	19.22 % 18.44 %	2.56 % 2.74 %
Job & Career	22474 22012	17441 17249	4427 4152	606 611	77.61 % 78.36 %	19.70 % 18.86 %	2.70 % 2.78 %
Dating	21859 21729	16143 16147	5122 4911	594 671	73.85 % 74.31 %	23.43 % 22.60 %	2.72 % 3.09 %
Other	22268 21786	18215 17959	3534 3277	519 550	81.80 % 82.43 %	15.87 % 15.04 %	2.33 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28721	21683 21955	6204 6012	762 754	75.69 % 76.44 %	21.66 % 20.93 %	2.66 % 2.63 %
Outlook Mail	28601 28077	21837 21663	6026 5594	738 820	76.35 % 77.16 %	21.07 % 19.92 %	2.58 % 2.92 %
Yahoo Mail	27970 28700	22271 22885	5008 5008	691 807	79.62 % 79.74 %	17.90 % 17.45 %	2.47 % 2.81 %
AOL Mail	28577 28080	22653 22433	5216 4901	708 746	79.27 % 79.89 %	18.25 % 17.45 %	2.48 % 2.66 %
Mail.com	28490 28628	22952 23170	4875 4726	663 732	80.56 % 80.93 %	17.11 % 16.51 %	2.33 % 2.56 %
Yandex Mail	28497 28486	22218 22337	5524 5314	755 835	77.97 % 78.41 %	19.38 % 18.65 %	2.65 % 2.93 %
GMX Mail	28404 28421	22638 22794	5129 4940	637 687	79.70 % 80.20 %	18.06 % 17.38 %	2.24 % 2.42 %
Zoho Mail	29013 28195	23566 23079	4823 4415	624 701	81.23 % 81.85 %	16.62 % 15.66 %	2.15 % 2.49 %
ProtonMail	28453 28466	23044 23192	4798 4595	611 679	80.99 % 81.47 %	16.86 % 16.14 %	2.15 % 2.39 %
Custom Mail	28179 28921	23295 24016	4276 4250	608 655	82.67 % 83.04 %	15.17 % 14.70 %	2.16 % 2.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.