ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 402.264	327.272 326.348	65.254 64.458	10.506 11.458

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 81.13 %	16.19 % 16.02 %	2.61 % 2.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 31050	25471 26131	4003 4142	680 777	84.47 % 84.16 %	13.28 % 13.34 %	2.26 % 2.50 %
Elektronics	31068 30713	25463 25095	4831 4787	774 831	81.96 % 81.71 %	15.55 % 15.59 %	2.49 % 2.71 %
Entertainment	30443 30828	24669 24914	4977 4995	797 919	81.03 % 80.82 %	16.35 % 16.20 %	2.62 % 2.98 %
Cosmetics & Beauty	30878 30787	25019 24924	5032 5002	827 861	81.03 % 80.96 %	16.30 % 16.25 %	2.68 % 2.80 %
Food & Drink	30554 30734	25764 25874	4083 4107	707 753	84.32 % 84.19 %	13.36 % 13.36 %	2.31 % 2.45 %
Home & Garden	31512 31489	26501 26531	4319 4180	692 778	84.10 % 84.25 %	13.71 % 13.27 %	2.20 % 2.47 %
Finance	31241 30905	24329 24092	6001 5854	911 959	77.88 % 77.96 %	19.21 % 18.94 %	2.92 % 3.10 %
Health	30981 31010	24395 24371	5743 5702	843 937	78.74 % 78.59 %	18.54 % 18.39 %	2.72 % 3.02 %
Pets	31342 30542	26133 25400	4456 4301	753 841	83.38 % 83.16 %	14.22 % 14.08 %	2.40 % 2.75 %
Sport & Fitness	31096 31140	24871 24912	5353 5298	872 930	79.98 % 80.00 %	17.21 % 17.01 %	2.80 % 2.99 %
Job & Career	31571 31255	24984 24758	5644 5509	943 988	79.14 % 79.21 %	17.88 % 17.63 %	2.99 % 3.16 %
Dating	30780 30956	23532 23628	6325 6260	923 1068	76.45 % 76.33 %	20.55 % 20.22 %	3.00 % 3.45 %
Other	31412 30855	26141 25718	4487 4321	784 816	83.22 % 83.35 %	14.28 % 14.00 %	2.50 % 2.64 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 40230	31561 31344	7790 7673	1214 1213	77.80 % 77.91 %	19.20 % 19.07 %	2.99 % 3.02 %
Outlook Mail	39929 39575	31326 31077	7496 7224	1107 1274	78.45 % 78.53 %	18.77 % 18.25 %	2.77 % 3.22 %
Yahoo Mail	39663 40083	32166 32344	6410 6510	1087 1229	81.10 % 80.69 %	16.16 % 16.24 %	2.74 % 3.07 %
AOL Mail	40277 39634	32556 32042	6615 6420	1106 1172	80.83 % 80.84 %	16.42 % 16.20 %	2.75 % 2.96 %
Mail.com	40186 40375	32996 33058	6163 6176	1027 1141	82.11 % 81.88 %	15.34 % 15.30 %	2.56 % 2.83 %
Yandex Mail	40043 40136	31889 31907	7011 6964	1143 1265	79.64 % 79.50 %	17.51 % 17.35 %	2.85 % 3.15 %
GMX Mail	39748 40043	32563 32785	6275 6240	910 1018	81.92 % 81.87 %	15.79 % 15.58 %	2.29 % 2.54 %
Zoho Mail	40599 39760	33651 32977	5985 5713	963 1070	82.89 % 82.94 %	14.74 % 14.37 %	2.37 % 2.69 %
ProtonMail	40292 39849	33427 33044	5898 5789	967 1016	82.96 % 82.92 %	14.64 % 14.53 %	2.40 % 2.55 %
Custom Mail	39652 40464	33384 34006	5360 5470	908 988	84.19 % 84.04 %	13.52 % 13.52 %	2.29 % 2.44 %
iCloud Mail	694 680	558 525	108 115	28 40	80.40 % 77.21 %	15.56 % 16.91 %	4.03 % 5.88 %
Tuta	707 696	604 601	78 84	25 11	85.43 % 86.35 %	11.03 % 12.07 %	3.54 % 1.58 %
Juno.com	677 739	591 638	65 80	21 21	87.30 % 86.33 %	9.60 % 10.83 %	3.10 % 2.84 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.