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ActiveCampaign and CleverReach Email Deliverability Comparison

  ActiveCampaign
  CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.043
  188.910
  143.683
  146.546
  41.391
  38.134
  3.969
  4.230

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.01 %
  77.57 %
  21.90 %
  20.19 %
  2.10 %
  2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13879
  14610
  11108
  11872
  2493
  2448
  278
  290
  80.03 %
  81.26 %
  17.96 %
  16.76 %
  2.00 %
  1.98 %
Elektronics
  14401
  14684
  11002
  11394
  3113
  2958
  286
  332
  76.40 %
  77.59 %
  21.62 %
  20.14 %
  1.99 %
  2.26 %
Entertainment
  14297
  14349
  10832
  11077
  3170
  2944
  295
  328
  75.76 %
  77.20 %
  22.17 %
  20.52 %
  2.06 %
  2.29 %
Cosmetics & Beauty
  14253
  14506
  10782
  11210
  3174
  2979
  297
  317
  75.65 %
  77.28 %
  22.27 %
  20.54 %
  2.08 %
  2.19 %
Food & Drink
  14166
  14549
  11310
  11824
  2592
  2431
  264
  294
  79.84 %
  81.27 %
  18.30 %
  16.71 %
  1.86 %
  2.02 %
Home & Garden
  14947
  14959
  11900
  12182
  2772
  2463
  275
  314
  79.61 %
  81.44 %
  18.55 %
  16.47 %
  1.84 %
  2.10 %
Finance
  14711
  14495
  10566
  10640
  3821
  3500
  324
  355
  71.82 %
  73.40 %
  25.97 %
  24.15 %
  2.20 %
  2.45 %
Health
  14674
  14579
  10646
  10757
  3732
  3486
  296
  336
  72.55 %
  73.78 %
  25.43 %
  23.91 %
  2.02 %
  2.30 %
Pets
  14761
  14072
  11697
  11371
  2770
  2414
  294
  287
  79.24 %
  80.81 %
  18.77 %
  17.15 %
  1.99 %
  2.04 %
Sport & Fitness
  14757
  14741
  11046
  11281
  3371
  3094
  340
  366
  74.85 %
  76.53 %
  22.84 %
  20.99 %
  2.30 %
  2.48 %
Job & Career
  15040
  14655
  11199
  11226
  3465
  3099
  376
  330
  74.46 %
  76.60 %
  23.04 %
  21.15 %
  2.50 %
  2.25 %
Dating
  14354
  14232
  9878
  10016
  4136
  3861
  340
  355
  68.82 %
  70.38 %
  28.81 %
  27.13 %
  2.37 %
  2.49 %
Other
  14803
  14479
  11717
  11696
  2782
  2457
  304
  326
  79.15 %
  80.78 %
  18.79 %
  16.97 %
  2.05 %
  2.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19099
  19303
  13699
  14167
  4977
  4694
  423
  442
  71.73 %
  73.39 %
  26.06 %
  24.32 %
  2.21 %
  2.29 %
Outlook Mail
  19034
  18590
  13791
  13848
  4799
  4290
  444
  452
  72.45 %
  74.49 %
  25.21 %
  23.08 %
  2.33 %
  2.43 %
Yahoo Mail
  18422
  19088
  14135
  14873
  3892
  3762
  395
  453
  76.73 %
  77.92 %
  21.13 %
  19.71 %
  2.14 %
  2.37 %
AOL Mail
  19128
  18737
  14595
  14621
  4113
  3692
  420
  424
  76.30 %
  78.03 %
  21.50 %
  19.70 %
  2.20 %
  2.26 %
Mail.com
  18901
  19077
  14665
  15079
  3855
  3586
  381
  412
  77.59 %
  79.04 %
  20.40 %
  18.80 %
  2.02 %
  2.16 %
Yandex Mail
  18914
  18681
  14167
  14251
  4317
  3967
  430
  463
  74.90 %
  76.29 %
  22.82 %
  21.24 %
  2.27 %
  2.48 %
GMX Mail
  18722
  18721
  14161
  14455
  4193
  3869
  368
  397
  75.64 %
  77.21 %
  22.40 %
  20.67 %
  1.97 %
  2.12 %
Zoho Mail
  19255
  18589
  15001
  14819
  3872
  3362
  382
  408
  77.91 %
  79.72 %
  20.11 %
  18.09 %
  1.98 %
  2.19 %
ProtonMail
  18907
  18950
  14583
  14906
  3950
  3650
  374
  394
  77.13 %
  78.66 %
  20.89 %
  19.26 %
  1.98 %
  2.08 %
Custom Mail
  18661
  19174
  14886
  15527
  3423
  3262
  352
  385
  79.77 %
  80.98 %
  18.34 %
  17.01 %
  1.89 %
  2.01 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.