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ActiveCampaign and CleverReach Email Deliverability Comparison

  ActiveCampaign
  CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  284.695
  226.157
  227.524
  51.879
  49.755
  6.797
  7.416

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  79.92 %
  18.21 %
  17.48 %
  2.39 %
  2.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  21995
  17423
  18280
  3148
  3199
  458
  516
  82.85 %
  83.11 %
  14.97 %
  14.54 %
  2.18 %
  2.35 %
Elektronics
  21822
  21933
  17457
  17614
  3858
  3774
  507
  545
  80.00 %
  80.31 %
  17.68 %
  17.21 %
  2.32 %
  2.48 %
Entertainment
  21535
  21719
  17034
  17277
  3970
  3844
  531
  598
  79.10 %
  79.55 %
  18.44 %
  17.70 %
  2.47 %
  2.75 %
Cosmetics & Beauty
  21727
  21843
  17200
  17417
  3997
  3874
  530
  552
  79.16 %
  79.74 %
  18.40 %
  17.74 %
  2.44 %
  2.53 %
Food & Drink
  21510
  21851
  17821
  18184
  3242
  3170
  447
  497
  82.85 %
  83.22 %
  15.07 %
  14.51 %
  2.08 %
  2.27 %
Home & Garden
  22289
  22324
  18411
  18590
  3431
  3213
  447
  521
  82.60 %
  83.27 %
  15.39 %
  14.39 %
  2.01 %
  2.33 %
Finance
  22217
  21959
  16839
  16773
  4792
  4552
  586
  634
  75.79 %
  76.38 %
  21.57 %
  20.73 %
  2.64 %
  2.89 %
Health
  21955
  21943
  16815
  16892
  4617
  4468
  523
  583
  76.59 %
  76.98 %
  21.03 %
  20.36 %
  2.38 %
  2.66 %
Pets
  22116
  21524
  18124
  17741
  3506
  3251
  486
  532
  81.95 %
  82.42 %
  15.85 %
  15.10 %
  2.20 %
  2.47 %
Sport & Fitness
  22032
  22077
  17234
  17401
  4235
  4070
  563
  606
  78.22 %
  78.82 %
  19.22 %
  18.44 %
  2.56 %
  2.74 %
Job & Career
  22474
  22012
  17441
  17249
  4427
  4152
  606
  611
  77.61 %
  78.36 %
  19.70 %
  18.86 %
  2.70 %
  2.78 %
Dating
  21859
  21729
  16143
  16147
  5122
  4911
  594
  671
  73.85 %
  74.31 %
  23.43 %
  22.60 %
  2.72 %
  3.09 %
Other
  22268
  21786
  18215
  17959
  3534
  3277
  519
  550
  81.80 %
  82.43 %
  15.87 %
  15.04 %
  2.33 %
  2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  28721
  21683
  21955
  6204
  6012
  762
  754
  75.69 %
  76.44 %
  21.66 %
  20.93 %
  2.66 %
  2.63 %
Outlook Mail
  28601
  28077
  21837
  21663
  6026
  5594
  738
  820
  76.35 %
  77.16 %
  21.07 %
  19.92 %
  2.58 %
  2.92 %
Yahoo Mail
  27970
  28700
  22271
  22885
  5008
  5008
  691
  807
  79.62 %
  79.74 %
  17.90 %
  17.45 %
  2.47 %
  2.81 %
AOL Mail
  28577
  28080
  22653
  22433
  5216
  4901
  708
  746
  79.27 %
  79.89 %
  18.25 %
  17.45 %
  2.48 %
  2.66 %
Mail.com
  28490
  28628
  22952
  23170
  4875
  4726
  663
  732
  80.56 %
  80.93 %
  17.11 %
  16.51 %
  2.33 %
  2.56 %
Yandex Mail
  28497
  28486
  22218
  22337
  5524
  5314
  755
  835
  77.97 %
  78.41 %
  19.38 %
  18.65 %
  2.65 %
  2.93 %
GMX Mail
  28404
  28421
  22638
  22794
  5129
  4940
  637
  687
  79.70 %
  80.20 %
  18.06 %
  17.38 %
  2.24 %
  2.42 %
Zoho Mail
  29013
  28195
  23566
  23079
  4823
  4415
  624
  701
  81.23 %
  81.85 %
  16.62 %
  15.66 %
  2.15 %
  2.49 %
ProtonMail
  28453
  28466
  23044
  23192
  4798
  4595
  611
  679
  80.99 %
  81.47 %
  16.86 %
  16.14 %
  2.15 %
  2.39 %
Custom Mail
  28179
  28921
  23295
  24016
  4276
  4250
  608
  655
  82.67 %
  83.04 %
  15.17 %
  14.70 %
  2.16 %
  2.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.