ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.043 188.910	143.683 146.546	41.391 38.134	3.969 4.230

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.01 % 77.57 %	21.90 % 20.19 %	2.10 % 2.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13879 14610	11108 11872	2493 2448	278 290	80.03 % 81.26 %	17.96 % 16.76 %	2.00 % 1.98 %
Elektronics	14401 14684	11002 11394	3113 2958	286 332	76.40 % 77.59 %	21.62 % 20.14 %	1.99 % 2.26 %
Entertainment	14297 14349	10832 11077	3170 2944	295 328	75.76 % 77.20 %	22.17 % 20.52 %	2.06 % 2.29 %
Cosmetics & Beauty	14253 14506	10782 11210	3174 2979	297 317	75.65 % 77.28 %	22.27 % 20.54 %	2.08 % 2.19 %
Food & Drink	14166 14549	11310 11824	2592 2431	264 294	79.84 % 81.27 %	18.30 % 16.71 %	1.86 % 2.02 %
Home & Garden	14947 14959	11900 12182	2772 2463	275 314	79.61 % 81.44 %	18.55 % 16.47 %	1.84 % 2.10 %
Finance	14711 14495	10566 10640	3821 3500	324 355	71.82 % 73.40 %	25.97 % 24.15 %	2.20 % 2.45 %
Health	14674 14579	10646 10757	3732 3486	296 336	72.55 % 73.78 %	25.43 % 23.91 %	2.02 % 2.30 %
Pets	14761 14072	11697 11371	2770 2414	294 287	79.24 % 80.81 %	18.77 % 17.15 %	1.99 % 2.04 %
Sport & Fitness	14757 14741	11046 11281	3371 3094	340 366	74.85 % 76.53 %	22.84 % 20.99 %	2.30 % 2.48 %
Job & Career	15040 14655	11199 11226	3465 3099	376 330	74.46 % 76.60 %	23.04 % 21.15 %	2.50 % 2.25 %
Dating	14354 14232	9878 10016	4136 3861	340 355	68.82 % 70.38 %	28.81 % 27.13 %	2.37 % 2.49 %
Other	14803 14479	11717 11696	2782 2457	304 326	79.15 % 80.78 %	18.79 % 16.97 %	2.05 % 2.25 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19099 19303	13699 14167	4977 4694	423 442	71.73 % 73.39 %	26.06 % 24.32 %	2.21 % 2.29 %
Outlook Mail	19034 18590	13791 13848	4799 4290	444 452	72.45 % 74.49 %	25.21 % 23.08 %	2.33 % 2.43 %
Yahoo Mail	18422 19088	14135 14873	3892 3762	395 453	76.73 % 77.92 %	21.13 % 19.71 %	2.14 % 2.37 %
AOL Mail	19128 18737	14595 14621	4113 3692	420 424	76.30 % 78.03 %	21.50 % 19.70 %	2.20 % 2.26 %
Mail.com	18901 19077	14665 15079	3855 3586	381 412	77.59 % 79.04 %	20.40 % 18.80 %	2.02 % 2.16 %
Yandex Mail	18914 18681	14167 14251	4317 3967	430 463	74.90 % 76.29 %	22.82 % 21.24 %	2.27 % 2.48 %
GMX Mail	18722 18721	14161 14455	4193 3869	368 397	75.64 % 77.21 %	22.40 % 20.67 %	1.97 % 2.12 %
Zoho Mail	19255 18589	15001 14819	3872 3362	382 408	77.91 % 79.72 %	20.11 % 18.09 %	1.98 % 2.19 %
ProtonMail	18907 18950	14583 14906	3950 3650	374 394	77.13 % 78.66 %	20.89 % 19.26 %	1.98 % 2.08 %
Custom Mail	18661 19174	14886 15527	3423 3262	352 385	79.77 % 80.98 %	18.34 % 17.01 %	1.89 % 2.01 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.