ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 379.824	307.926 307.541	62.633 61.595	9.799 10.688

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 80.97 %	16.47 % 16.22 %	2.58 % 2.81 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 29340	23932 24650	3835 3959	644 731	84.23 % 84.01 %	13.50 % 13.49 %	2.27 % 2.49 %
Elektronics	29329 29030	23968 23668	4643 4586	718 776	81.72 % 81.53 %	15.83 % 15.80 %	2.45 % 2.67 %
Entertainment	28752 29077	23221 23457	4783 4772	748 848	80.76 % 80.67 %	16.64 % 16.41 %	2.60 % 2.92 %
Cosmetics & Beauty	29113 29048	23515 23476	4827 4776	771 796	80.77 % 80.82 %	16.58 % 16.44 %	2.65 % 2.74 %
Food & Drink	28807 29073	24244 24426	3911 3929	652 718	84.16 % 84.02 %	13.58 % 13.51 %	2.26 % 2.47 %
Home & Garden	29644 29718	24865 25002	4134 3986	645 730	83.88 % 84.13 %	13.95 % 13.41 %	2.18 % 2.46 %
Finance	29436 29181	22825 22681	5757 5601	854 899	77.54 % 77.73 %	19.56 % 19.19 %	2.90 % 3.08 %
Health	29295 29249	22988 22940	5527 5460	780 849	78.47 % 78.43 %	18.87 % 18.67 %	2.66 % 2.90 %
Pets	29665 28865	24673 23962	4285 4107	707 796	83.17 % 83.01 %	14.44 % 14.23 %	2.38 % 2.76 %
Sport & Fitness	29346 29470	23400 23525	5134 5067	812 878	79.74 % 79.83 %	17.49 % 17.19 %	2.77 % 2.98 %
Job & Career	29857 29499	23560 23334	5415 5250	882 915	78.91 % 79.10 %	18.14 % 17.80 %	2.95 % 3.10 %
Dating	29100 29176	22156 22202	6091 5992	853 982	76.14 % 76.10 %	20.93 % 20.54 %	2.93 % 3.37 %
Other	29603 29098	24579 24218	4291 4110	733 770	83.03 % 83.23 %	14.50 % 14.12 %	2.48 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 38196	29859 29705	7495 7362	1123 1129	77.60 % 77.77 %	19.48 % 19.27 %	2.92 % 2.96 %
Outlook Mail	37874 37619	29601 29479	7230 6944	1043 1196	78.16 % 78.36 %	19.09 % 18.46 %	2.75 % 3.18 %
Yahoo Mail	37635 38001	30453 30607	6166 6239	1016 1155	80.92 % 80.54 %	16.38 % 16.42 %	2.70 % 3.04 %
AOL Mail	38145 37592	30750 30345	6354 6150	1041 1097	80.61 % 80.72 %	16.66 % 16.36 %	2.73 % 2.92 %
Mail.com	38167 38372	31258 31381	5941 5927	968 1064	81.90 % 81.78 %	15.57 % 15.45 %	2.54 % 2.77 %
Yandex Mail	37977 38084	30154 30211	6743 6674	1080 1199	79.40 % 79.33 %	17.76 % 17.52 %	2.84 % 3.15 %
GMX Mail	37673 37996	30748 31027	6059 6006	866 963	81.62 % 81.66 %	16.08 % 15.81 %	2.30 % 2.53 %
Zoho Mail	38533 37705	31847 31227	5779 5473	907 1005	82.65 % 82.82 %	15.00 % 14.52 %	2.35 % 2.67 %
ProtonMail	38193 37846	31596 31317	5696 5572	901 957	82.73 % 82.75 %	14.91 % 14.72 %	2.36 % 2.53 %
Custom Mail	37684 38413	31660 32242	5170 5248	854 923	84.01 % 83.94 %	13.72 % 13.66 %	2.27 % 2.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.