ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 114.114	80.047 83.440	32.833 28.971	1.579 1.703

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 73.12 %	28.69 % 25.39 %	1.38 % 1.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 8848	6030 6862	1937 1855	115 131	74.61 % 77.55 %	23.97 % 20.97 %	1.42 % 1.48 %
Elektronics	8611 8966	5991 6519	2506 2312	114 135	69.57 % 72.71 %	29.10 % 25.79 %	1.32 % 1.51 %
Entertainment	8613 8606	5987 6248	2514 2227	112 131	69.51 % 72.60 %	29.19 % 25.88 %	1.30 % 1.52 %
Cosmetics & Beauty	8737 8819	6095 6412	2528 2278	114 129	69.76 % 72.71 %	28.93 % 25.83 %	1.30 % 1.46 %
Food & Drink	8555 8838	6358 6860	2070 1847	127 131	74.32 % 77.62 %	24.20 % 20.90 %	1.48 % 1.48 %
Home & Garden	9181 9013	6836 7030	2220 1846	125 137	74.46 % 78.00 %	24.18 % 20.48 %	1.36 % 1.52 %
Finance	8967 8644	5810 5859	3040 2661	117 124	64.79 % 67.78 %	33.90 % 30.78 %	1.30 % 1.43 %
Health	8968 8817	5813 5956	3034 2722	121 139	64.82 % 67.55 %	33.83 % 30.87 %	1.35 % 1.58 %
Pets	9011 8471	6731 6581	2159 1767	121 123	74.70 % 77.69 %	23.96 % 20.86 %	1.34 % 1.45 %
Sport & Fitness	9009 9032	6231 6548	2648 2341	130 143	69.16 % 72.50 %	29.39 % 25.92 %	1.44 % 1.58 %
Job & Career	9156 8753	6377 6377	2653 2250	126 126	69.65 % 72.86 %	28.98 % 25.71 %	1.38 % 1.44 %
Dating	8547 8630	5075 5435	3344 3070	128 125	59.38 % 62.98 %	39.12 % 35.57 %	1.50 % 1.45 %
Other	9022 8677	6713 6753	2180 1795	129 129	74.41 % 77.83 %	24.16 % 20.69 %	1.43 % 1.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 11847	7456 8025	3977 3653	162 169	64.30 % 67.74 %	34.30 % 30.83 %	1.40 % 1.43 %
Outlook Mail	11605 11087	7632 7694	3811 3234	162 159	65.76 % 69.40 %	32.84 % 29.17 %	1.40 % 1.43 %
Yahoo Mail	10990 11681	7841 8709	2991 2800	158 172	71.35 % 74.56 %	27.22 % 23.97 %	1.44 % 1.47 %
AOL Mail	11585 11339	8235 8436	3192 2730	158 173	71.08 % 74.40 %	27.55 % 24.08 %	1.36 % 1.53 %
Mail.com	11524 11577	8341 8717	3032 2688	151 172	72.38 % 75.30 %	26.31 % 23.22 %	1.31 % 1.49 %
Yandex Mail	11400 11086	7915 8023	3329 2896	156 167	69.43 % 72.37 %	29.20 % 26.12 %	1.37 % 1.51 %
GMX Mail	11372 11225	7776 8016	3441 3045	155 164	68.38 % 71.41 %	30.26 % 27.13 %	1.36 % 1.46 %
Zoho Mail	11812 11070	8540 8363	3112 2540	160 167	72.30 % 75.55 %	26.35 % 22.94 %	1.35 % 1.51 %
ProtonMail	11536 11441	8118 8381	3251 2883	167 177	70.37 % 73.25 %	28.18 % 25.20 %	1.45 % 1.55 %
Custom Mail	11040 11761	8193 9076	2697 2502	150 183	74.21 % 77.17 %	24.43 % 21.27 %	1.36 % 1.56 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.