ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CleverReach.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 393.343	319.752 318.917	64.147 63.267	10.204 11.159

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CleverReach in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 81.08 %	16.28 % 16.08 %	2.59 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30373	24901 25552	3938 4064	669 757	84.39 % 84.13 %	13.35 % 13.38 %	2.27 % 2.49 %
Elektronics	30381 30032	24887 24521	4748 4702	746 809	81.92 % 81.65 %	15.63 % 15.66 %	2.46 % 2.69 %
Entertainment	29742 30150	24076 24356	4891 4902	775 892	80.95 % 80.78 %	16.44 % 16.26 %	2.61 % 2.96 %
Cosmetics & Beauty	30189 30085	24439 24339	4948 4909	802 837	80.95 % 80.90 %	16.39 % 16.32 %	2.66 % 2.78 %
Food & Drink	29819 30054	25135 25287	4005 4028	679 739	84.29 % 84.14 %	13.43 % 13.40 %	2.28 % 2.46 %
Home & Garden	30768 30786	25855 25934	4239 4099	674 753	84.03 % 84.24 %	13.78 % 13.31 %	2.19 % 2.45 %
Finance	30542 30236	23759 23545	5900 5752	883 939	77.79 % 77.87 %	19.32 % 19.02 %	2.89 % 3.11 %
Health	30333 30292	23866 23793	5654 5599	813 900	78.68 % 78.55 %	18.64 % 18.48 %	2.68 % 2.97 %
Pets	30703 29904	25585 24852	4385 4224	733 828	83.33 % 83.11 %	14.28 % 14.13 %	2.39 % 2.77 %
Sport & Fitness	30329 30468	24230 24361	5251 5201	848 906	79.89 % 79.96 %	17.31 % 17.07 %	2.80 % 2.97 %
Job & Career	30922 30575	24449 24212	5551 5405	922 958	79.07 % 79.19 %	17.95 % 17.68 %	2.98 % 3.13 %
Dating	30160 30263	23029 23071	6231 6152	900 1040	76.36 % 76.24 %	20.66 % 20.33 %	2.98 % 3.44 %
Other	30707 30125	25541 25094	4406 4230	760 801	83.18 % 83.30 %	14.35 % 14.04 %	2.48 % 2.66 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CleverReach.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39530	31034 30798	7675 7547	1177 1185	77.81 % 77.91 %	19.24 % 19.09 %	2.95 % 3.00 %
Outlook Mail	39257 38943	30769 30558	7408 7129	1080 1256	78.38 % 78.47 %	18.87 % 18.31 %	2.75 % 3.23 %
Yahoo Mail	38991 39389	31611 31766	6323 6414	1057 1209	81.07 % 80.65 %	16.22 % 16.28 %	2.71 % 3.07 %
AOL Mail	39547 38981	31945 31499	6517 6332	1085 1150	80.78 % 80.81 %	16.48 % 16.24 %	2.74 % 2.95 %
Mail.com	39528 39688	32435 32483	6085 6086	1008 1119	82.06 % 81.85 %	15.39 % 15.33 %	2.55 % 2.82 %
Yandex Mail	39366 39482	31330 31375	6915 6867	1121 1240	79.59 % 79.47 %	17.57 % 17.39 %	2.85 % 3.14 %
GMX Mail	39010 39319	31926 32165	6192 6156	892 998	81.84 % 81.81 %	15.87 % 15.66 %	2.29 % 2.54 %
Zoho Mail	39910 39090	33058 32409	5910 5634	942 1047	82.83 % 82.91 %	14.81 % 14.41 %	2.36 % 2.68 %
ProtonMail	39592 39197	32814 32488	5828 5715	950 994	82.88 % 82.88 %	14.72 % 14.58 %	2.40 % 2.54 %
Custom Mail	39016 39724	32830 33376	5294 5387	892 961	84.14 % 84.02 %	13.57 % 13.56 %	2.29 % 2.42 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.