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ActiveCampaign and CleverReach Email Deliverability Comparison

  ActiveCampaign
  CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.277
  305.419
  243.674
  244.944
  54.154
  52.330
  7.449
  8.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.82 %
  80.20 %
  17.74 %
  17.13 %
  2.44 %
  2.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22603
  23598
  18816
  19684
  3292
  3360
  495
  554
  83.25 %
  83.41 %
  14.56 %
  14.24 %
  2.19 %
  2.35 %
Elektronics
  23468
  23459
  18879
  18906
  4028
  3952
  561
  601
  80.45 %
  80.59 %
  17.16 %
  16.85 %
  2.39 %
  2.56 %
Entertainment
  23095
  23344
  18373
  18642
  4144
  4050
  578
  652
  79.55 %
  79.86 %
  17.94 %
  17.35 %
  2.50 %
  2.79 %
Cosmetics & Beauty
  23290
  23512
  18543
  18819
  4175
  4087
  572
  606
  79.62 %
  80.04 %
  17.93 %
  17.38 %
  2.46 %
  2.58 %
Food & Drink
  23102
  23392
  19229
  19517
  3384
  3332
  489
  543
  83.24 %
  83.43 %
  14.65 %
  14.24 %
  2.12 %
  2.32 %
Home & Garden
  23839
  23904
  19772
  19963
  3576
  3378
  491
  563
  82.94 %
  83.51 %
  15.00 %
  14.13 %
  2.06 %
  2.36 %
Finance
  23790
  23558
  18156
  18086
  5001
  4784
  633
  688
  76.32 %
  76.77 %
  21.02 %
  20.31 %
  2.66 %
  2.92 %
Health
  23503
  23500
  18117
  18179
  4807
  4677
  579
  644
  77.08 %
  77.36 %
  20.45 %
  19.90 %
  2.46 %
  2.74 %
Pets
  23756
  23130
  19543
  19095
  3673
  3441
  540
  594
  82.27 %
  82.56 %
  15.46 %
  14.88 %
  2.27 %
  2.57 %
Sport & Fitness
  23623
  23714
  18577
  18759
  4430
  4286
  616
  669
  78.64 %
  79.11 %
  18.75 %
  18.07 %
  2.61 %
  2.82 %
Job & Career
  24046
  23639
  18735
  18568
  4635
  4386
  676
  685
  77.91 %
  78.55 %
  19.28 %
  18.55 %
  2.81 %
  2.90 %
Dating
  23352
  23316
  17381
  17439
  5322
  5140
  649
  737
  74.43 %
  74.79 %
  22.79 %
  22.04 %
  2.78 %
  3.16 %
Other
  23810
  23353
  19553
  19287
  3687
  3457
  570
  609
  82.12 %
  82.59 %
  15.49 %
  14.80 %
  2.39 %
  2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30720
  30828
  23409
  23674
  6474
  6310
  837
  844
  76.20 %
  76.79 %
  21.07 %
  20.47 %
  2.72 %
  2.74 %
Outlook Mail
  30628
  30148
  23534
  23367
  6288
  5886
  806
  895
  76.84 %
  77.51 %
  20.53 %
  19.52 %
  2.63 %
  2.97 %
Yahoo Mail
  30018
  30718
  24013
  24557
  5253
  5275
  752
  886
  80.00 %
  79.94 %
  17.50 %
  17.17 %
  2.51 %
  2.88 %
AOL Mail
  30533
  30150
  24314
  24147
  5446
  5178
  773
  825
  79.63 %
  80.09 %
  17.84 %
  17.17 %
  2.53 %
  2.74 %
Mail.com
  30551
  30750
  24727
  24953
  5098
  4988
  726
  809
  80.94 %
  81.15 %
  16.69 %
  16.22 %
  2.38 %
  2.63 %
Yandex Mail
  30515
  30601
  23905
  24071
  5778
  5615
  832
  915
  78.34 %
  78.66 %
  18.93 %
  18.35 %
  2.73 %
  2.99 %
GMX Mail
  30398
  30431
  24385
  24517
  5327
  5159
  686
  755
  80.22 %
  80.57 %
  17.52 %
  16.95 %
  2.26 %
  2.48 %
Zoho Mail
  31112
  30274
  25387
  24866
  5029
  4644
  696
  764
  81.60 %
  82.14 %
  16.16 %
  15.34 %
  2.24 %
  2.52 %
ProtonMail
  30518
  30510
  24856
  24962
  4984
  4806
  678
  742
  81.45 %
  81.82 %
  16.33 %
  15.75 %
  2.22 %
  2.43 %
Custom Mail
  30284
  31009
  25144
  25830
  4477
  4469
  663
  710
  83.03 %
  83.30 %
  14.78 %
  14.41 %
  2.19 %
  2.29 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.