ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 305.419	243.674 244.944	54.154 52.330	7.449 8.145

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 80.20 %	17.74 % 17.13 %	2.44 % 2.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 23598	18816 19684	3292 3360	495 554	83.25 % 83.41 %	14.56 % 14.24 %	2.19 % 2.35 %
Elektronics	23468 23459	18879 18906	4028 3952	561 601	80.45 % 80.59 %	17.16 % 16.85 %	2.39 % 2.56 %
Entertainment	23095 23344	18373 18642	4144 4050	578 652	79.55 % 79.86 %	17.94 % 17.35 %	2.50 % 2.79 %
Cosmetics & Beauty	23290 23512	18543 18819	4175 4087	572 606	79.62 % 80.04 %	17.93 % 17.38 %	2.46 % 2.58 %
Food & Drink	23102 23392	19229 19517	3384 3332	489 543	83.24 % 83.43 %	14.65 % 14.24 %	2.12 % 2.32 %
Home & Garden	23839 23904	19772 19963	3576 3378	491 563	82.94 % 83.51 %	15.00 % 14.13 %	2.06 % 2.36 %
Finance	23790 23558	18156 18086	5001 4784	633 688	76.32 % 76.77 %	21.02 % 20.31 %	2.66 % 2.92 %
Health	23503 23500	18117 18179	4807 4677	579 644	77.08 % 77.36 %	20.45 % 19.90 %	2.46 % 2.74 %
Pets	23756 23130	19543 19095	3673 3441	540 594	82.27 % 82.56 %	15.46 % 14.88 %	2.27 % 2.57 %
Sport & Fitness	23623 23714	18577 18759	4430 4286	616 669	78.64 % 79.11 %	18.75 % 18.07 %	2.61 % 2.82 %
Job & Career	24046 23639	18735 18568	4635 4386	676 685	77.91 % 78.55 %	19.28 % 18.55 %	2.81 % 2.90 %
Dating	23352 23316	17381 17439	5322 5140	649 737	74.43 % 74.79 %	22.79 % 22.04 %	2.78 % 3.16 %
Other	23810 23353	19553 19287	3687 3457	570 609	82.12 % 82.59 %	15.49 % 14.80 %	2.39 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 30828	23409 23674	6474 6310	837 844	76.20 % 76.79 %	21.07 % 20.47 %	2.72 % 2.74 %
Outlook Mail	30628 30148	23534 23367	6288 5886	806 895	76.84 % 77.51 %	20.53 % 19.52 %	2.63 % 2.97 %
Yahoo Mail	30018 30718	24013 24557	5253 5275	752 886	80.00 % 79.94 %	17.50 % 17.17 %	2.51 % 2.88 %
AOL Mail	30533 30150	24314 24147	5446 5178	773 825	79.63 % 80.09 %	17.84 % 17.17 %	2.53 % 2.74 %
Mail.com	30551 30750	24727 24953	5098 4988	726 809	80.94 % 81.15 %	16.69 % 16.22 %	2.38 % 2.63 %
Yandex Mail	30515 30601	23905 24071	5778 5615	832 915	78.34 % 78.66 %	18.93 % 18.35 %	2.73 % 2.99 %
GMX Mail	30398 30431	24385 24517	5327 5159	686 755	80.22 % 80.57 %	17.52 % 16.95 %	2.26 % 2.48 %
Zoho Mail	31112 30274	25387 24866	5029 4644	696 764	81.60 % 82.14 %	16.16 % 15.34 %	2.24 % 2.52 %
ProtonMail	30518 30510	24856 24962	4984 4806	678 742	81.45 % 81.82 %	16.33 % 15.75 %	2.22 % 2.43 %
Custom Mail	30284 31009	25144 25830	4477 4469	663 710	83.03 % 83.30 %	14.78 % 14.41 %	2.19 % 2.29 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.