Language

ActiveCampaign and CleverReach Email Deliverability Comparison

  ActiveCampaign
  CleverReach

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  114.114
  80.047
  83.440
  32.833
  28.971
  1.579
  1.703

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  73.12 %
  28.69 %
  25.39 %
  1.38 %
  1.49 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  8848
  6030
  6862
  1937
  1855
  115
  131
  74.61 %
  77.55 %
  23.97 %
  20.97 %
  1.42 %
  1.48 %
Elektronics
  8611
  8966
  5991
  6519
  2506
  2312
  114
  135
  69.57 %
  72.71 %
  29.10 %
  25.79 %
  1.32 %
  1.51 %
Entertainment
  8613
  8606
  5987
  6248
  2514
  2227
  112
  131
  69.51 %
  72.60 %
  29.19 %
  25.88 %
  1.30 %
  1.52 %
Cosmetics & Beauty
  8737
  8819
  6095
  6412
  2528
  2278
  114
  129
  69.76 %
  72.71 %
  28.93 %
  25.83 %
  1.30 %
  1.46 %
Food & Drink
  8555
  8838
  6358
  6860
  2070
  1847
  127
  131
  74.32 %
  77.62 %
  24.20 %
  20.90 %
  1.48 %
  1.48 %
Home & Garden
  9181
  9013
  6836
  7030
  2220
  1846
  125
  137
  74.46 %
  78.00 %
  24.18 %
  20.48 %
  1.36 %
  1.52 %
Finance
  8967
  8644
  5810
  5859
  3040
  2661
  117
  124
  64.79 %
  67.78 %
  33.90 %
  30.78 %
  1.30 %
  1.43 %
Health
  8968
  8817
  5813
  5956
  3034
  2722
  121
  139
  64.82 %
  67.55 %
  33.83 %
  30.87 %
  1.35 %
  1.58 %
Pets
  9011
  8471
  6731
  6581
  2159
  1767
  121
  123
  74.70 %
  77.69 %
  23.96 %
  20.86 %
  1.34 %
  1.45 %
Sport & Fitness
  9009
  9032
  6231
  6548
  2648
  2341
  130
  143
  69.16 %
  72.50 %
  29.39 %
  25.92 %
  1.44 %
  1.58 %
Job & Career
  9156
  8753
  6377
  6377
  2653
  2250
  126
  126
  69.65 %
  72.86 %
  28.98 %
  25.71 %
  1.38 %
  1.44 %
Dating
  8547
  8630
  5075
  5435
  3344
  3070
  128
  125
  59.38 %
  62.98 %
  39.12 %
  35.57 %
  1.50 %
  1.45 %
Other
  9022
  8677
  6713
  6753
  2180
  1795
  129
  129
  74.41 %
  77.83 %
  24.16 %
  20.69 %
  1.43 %
  1.49 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  11847
  7456
  8025
  3977
  3653
  162
  169
  64.30 %
  67.74 %
  34.30 %
  30.83 %
  1.40 %
  1.43 %
Outlook Mail
  11605
  11087
  7632
  7694
  3811
  3234
  162
  159
  65.76 %
  69.40 %
  32.84 %
  29.17 %
  1.40 %
  1.43 %
Yahoo Mail
  10990
  11681
  7841
  8709
  2991
  2800
  158
  172
  71.35 %
  74.56 %
  27.22 %
  23.97 %
  1.44 %
  1.47 %
AOL Mail
  11585
  11339
  8235
  8436
  3192
  2730
  158
  173
  71.08 %
  74.40 %
  27.55 %
  24.08 %
  1.36 %
  1.53 %
Mail.com
  11524
  11577
  8341
  8717
  3032
  2688
  151
  172
  72.38 %
  75.30 %
  26.31 %
  23.22 %
  1.31 %
  1.49 %
Yandex Mail
  11400
  11086
  7915
  8023
  3329
  2896
  156
  167
  69.43 %
  72.37 %
  29.20 %
  26.12 %
  1.37 %
  1.51 %
GMX Mail
  11372
  11225
  7776
  8016
  3441
  3045
  155
  164
  68.38 %
  71.41 %
  30.26 %
  27.13 %
  1.36 %
  1.46 %
Zoho Mail
  11812
  11070
  8540
  8363
  3112
  2540
  160
  167
  72.30 %
  75.55 %
  26.35 %
  22.94 %
  1.35 %
  1.51 %
ProtonMail
  11536
  11441
  8118
  8381
  3251
  2883
  167
  177
  70.37 %
  73.25 %
  28.18 %
  25.20 %
  1.45 %
  1.55 %
Custom Mail
  11040
  11761
  8193
  9076
  2697
  2502
  150
  183
  74.21 %
  77.17 %
  24.43 %
  21.27 %
  1.36 %
  1.56 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.