ActiveCampaign and CleverReach Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CleverReach is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 222.897	173.208 175.235	45.198 42.307	5.013 5.355

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 78.62 %	20.23 % 18.98 %	2.24 % 2.40 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17244	13319 14147	2729 2721	355 376	81.20 % 82.04 %	16.64 % 15.78 %	2.16 % 2.18 %
Elektronics	17027 17288	13279 13632	3380 3251	368 405	77.99 % 78.85 %	19.85 % 18.80 %	2.16 % 2.34 %
Entertainment	16836 16887	13008 13201	3451 3262	377 424	77.26 % 78.17 %	20.50 % 19.32 %	2.24 % 2.51 %
Cosmetics & Beauty	16960 17094	13101 13395	3477 3301	382 398	77.25 % 78.36 %	20.50 % 19.31 %	2.25 % 2.33 %
Food & Drink	16657 17140	13525 14080	2812 2695	320 365	81.20 % 82.15 %	16.88 % 15.72 %	1.92 % 2.13 %
Home & Garden	17597 17631	14249 14497	3014 2737	334 397	80.97 % 82.22 %	17.13 % 15.52 %	1.90 % 2.25 %
Finance	17386 17196	12784 12862	4170 3883	432 451	73.53 % 74.80 %	23.98 % 22.58 %	2.48 % 2.62 %
Health	17404 17132	12966 12886	4064 3831	374 415	74.50 % 75.22 %	23.35 % 22.36 %	2.15 % 2.42 %
Pets	17453 16706	14040 13619	3043 2715	370 372	80.44 % 81.52 %	17.44 % 16.25 %	2.12 % 2.23 %
Sport & Fitness	17355 17259	13246 13384	3685 3429	424 446	76.32 % 77.55 %	21.23 % 19.87 %	2.44 % 2.58 %
Job & Career	17735 17314	13457 13405	3819 3483	459 426	75.88 % 77.42 %	21.53 % 20.12 %	2.59 % 2.46 %
Dating	17080 16862	12156 12154	4495 4236	429 472	71.17 % 72.08 %	26.32 % 25.12 %	2.51 % 2.80 %
Other	17526 17144	14078 13973	3059 2763	389 408	80.33 % 81.50 %	17.45 % 16.12 %	2.22 % 2.38 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22668	16539 16942	5428 5167	551 559	73.45 % 74.74 %	24.11 % 22.79 %	2.45 % 2.47 %
Outlook Mail	22523 21926	16719 16601	5256 4749	548 576	74.23 % 75.71 %	23.34 % 21.66 %	2.43 % 2.63 %
Yahoo Mail	21870 22442	17068 17659	4299 4202	503 581	78.04 % 78.69 %	19.66 % 18.72 %	2.30 % 2.59 %
AOL Mail	22550 22065	17519 17391	4513 4127	518 547	77.69 % 78.82 %	20.01 % 18.70 %	2.30 % 2.48 %
Mail.com	22383 22539	17665 18019	4227 4009	491 511	78.92 % 79.95 %	18.88 % 17.79 %	2.19 % 2.27 %
Yandex Mail	22447 22250	17146 17190	4761 4463	540 597	76.38 % 77.26 %	21.21 % 20.06 %	2.41 % 2.68 %
GMX Mail	22078 22121	17089 17374	4521 4246	468 501	77.40 % 78.54 %	20.48 % 19.19 %	2.12 % 2.26 %
Zoho Mail	22624 21975	17952 17723	4197 3738	475 514	79.35 % 80.65 %	18.55 % 17.01 %	2.10 % 2.34 %
ProtonMail	22358 22271	17632 17793	4260 3984	466 494	78.86 % 79.89 %	19.05 % 17.89 %	2.08 % 2.22 %
Custom Mail	22068 22640	17879 18543	3736 3622	453 475	81.02 % 81.90 %	16.93 % 16.00 %	2.05 % 2.10 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.