CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.824 379.055	307.541 287.481	61.595 77.770	10.688 13.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.97 % 75.84 %	16.22 % 20.52 %	2.81 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29340 29314	24650 23099	3959 5250	731 965	84.01 % 78.80 %	13.49 % 17.91 %	2.49 % 3.29 %
Elektronics	29030 29271	23668 22459	4586 5811	776 1001	81.53 % 76.73 %	15.80 % 19.85 %	2.67 % 3.42 %
Entertainment	29077 28861	23457 21765	4772 5978	848 1118	80.67 % 75.41 %	16.41 % 20.71 %	2.92 % 3.87 %
Cosmetics & Beauty	29048 29181	23476 22083	4776 6031	796 1067	80.82 % 75.68 %	16.44 % 20.67 %	2.74 % 3.66 %
Food & Drink	29073 29291	24426 23150	3929 5215	718 926	84.02 % 79.03 %	13.51 % 17.80 %	2.47 % 3.16 %
Home & Garden	29718 29558	25002 23304	3986 5313	730 941	84.13 % 78.84 %	13.41 % 17.97 %	2.46 % 3.18 %
Finance	29181 29047	22681 21071	5601 6811	899 1165	77.73 % 72.54 %	19.19 % 23.45 %	3.08 % 4.01 %
Health	29249 29286	22940 21468	5460 6715	849 1103	78.43 % 73.30 %	18.67 % 22.93 %	2.90 % 3.77 %
Pets	28865 28419	23962 22243	4107 5175	796 1001	83.01 % 78.27 %	14.23 % 18.21 %	2.76 % 3.52 %
Sport & Fitness	29470 28624	23525 21477	5067 6056	878 1091	79.83 % 75.03 %	17.19 % 21.16 %	2.98 % 3.81 %
Job & Career	29499 28962	23334 21429	5250 6335	915 1198	79.10 % 73.99 %	17.80 % 21.87 %	3.10 % 4.14 %
Dating	29176 30136	22202 21235	5992 7681	982 1220	76.10 % 70.46 %	20.54 % 25.49 %	3.37 % 4.05 %
Other	29098 29105	24218 22698	4110 5399	770 1008	83.23 % 77.99 %	14.12 % 18.55 %	2.65 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38196 37940	29705 27482	7362 8918	1129 1540	77.77 % 72.44 %	19.27 % 23.51 %	2.96 % 4.06 %
Outlook Mail	37619 37546	29479 27563	6944 8490	1196 1493	78.36 % 73.41 %	18.46 % 22.61 %	3.18 % 3.98 %
Yahoo Mail	38001 37973	30607 28699	6239 7853	1155 1421	80.54 % 75.58 %	16.42 % 20.68 %	3.04 % 3.74 %
AOL Mail	37592 38252	30345 28888	6150 7948	1097 1416	80.72 % 75.52 %	16.36 % 20.78 %	2.92 % 3.70 %
Mail.com	38372 38064	31381 29113	5927 7561	1064 1390	81.78 % 76.48 %	15.45 % 19.86 %	2.77 % 3.65 %
Yandex Mail	38084 37949	30211 28182	6674 8322	1199 1445	79.33 % 74.26 %	17.52 % 21.93 %	3.15 % 3.81 %
GMX Mail	37996 37939	31027 29060	6006 7585	963 1294	81.66 % 76.60 %	15.81 % 19.99 %	2.53 % 3.41 %
Zoho Mail	37705 38238	31227 29562	5473 7388	1005 1288	82.82 % 77.31 %	14.52 % 19.32 %	2.67 % 3.37 %
ProtonMail	37846 37409	31317 29090	5572 7052	957 1267	82.75 % 77.76 %	14.72 % 18.85 %	2.53 % 3.39 %
Custom Mail	38413 37745	32242 29842	5248 6653	923 1250	83.94 % 79.06 %	13.66 % 17.63 %	2.40 % 3.31 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.