CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.343 392.522	318.917 298.269	63.267 79.869	11.159 14.384

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.08 % 75.99 %	16.08 % 20.35 %	2.84 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30373 30348	25552 23958	4064 5394	757 996	84.13 % 78.94 %	13.38 % 17.77 %	2.49 % 3.28 %
Elektronics	30032 30284	24521 23270	4702 5960	809 1054	81.65 % 76.84 %	15.66 % 19.68 %	2.69 % 3.48 %
Entertainment	30150 29867	24356 22576	4902 6135	892 1156	80.78 % 75.59 %	16.26 % 20.54 %	2.96 % 3.87 %
Cosmetics & Beauty	30085 30216	24339 22908	4909 6193	837 1115	80.90 % 75.81 %	16.32 % 20.50 %	2.78 % 3.69 %
Food & Drink	30054 30367	25287 24023	4028 5364	739 980	84.14 % 79.11 %	13.40 % 17.66 %	2.46 % 3.23 %
Home & Garden	30786 30572	25934 24143	4099 5449	753 980	84.24 % 78.97 %	13.31 % 17.82 %	2.45 % 3.21 %
Finance	30236 30139	23545 21917	5752 7003	939 1219	77.87 % 72.72 %	19.02 % 23.24 %	3.11 % 4.04 %
Health	30292 30365	23793 22322	5599 6894	900 1149	78.55 % 73.51 %	18.48 % 22.70 %	2.97 % 3.78 %
Pets	29904 29446	24852 23083	4224 5326	828 1037	83.11 % 78.39 %	14.13 % 18.09 %	2.77 % 3.52 %
Sport & Fitness	30468 29599	24361 22242	5201 6216	906 1141	79.96 % 75.14 %	17.07 % 21.00 %	2.97 % 3.85 %
Job & Career	30575 29976	24212 22223	5405 6512	958 1241	79.19 % 74.14 %	17.68 % 21.72 %	3.13 % 4.14 %
Dating	30263 31155	23071 22021	6152 7861	1040 1273	76.24 % 70.68 %	20.33 % 25.23 %	3.44 % 4.09 %
Other	30125 30188	25094 23583	4230 5562	801 1043	83.30 % 78.12 %	14.04 % 18.42 %	2.66 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39530 39349	30798 28577	7547 9163	1185 1609	77.91 % 72.62 %	19.09 % 23.29 %	3.00 % 4.09 %
Outlook Mail	38943 38915	30558 28632	7129 8728	1256 1555	78.47 % 73.58 %	18.31 % 22.43 %	3.23 % 4.00 %
Yahoo Mail	39389 39303	31766 29752	6414 8068	1209 1483	80.65 % 75.70 %	16.28 % 20.53 %	3.07 % 3.77 %
AOL Mail	38981 39551	31499 29911	6332 8161	1150 1479	80.81 % 75.63 %	16.24 % 20.63 %	2.95 % 3.74 %
Mail.com	39688 39448	32483 30226	6086 7774	1119 1448	81.85 % 76.62 %	15.33 % 19.71 %	2.82 % 3.67 %
Yandex Mail	39482 39389	31375 29314	6867 8571	1240 1504	79.47 % 74.42 %	17.39 % 21.76 %	3.14 % 3.82 %
GMX Mail	39319 39248	32165 30119	6156 7772	998 1357	81.81 % 76.74 %	15.66 % 19.80 %	2.54 % 3.46 %
Zoho Mail	39090 39510	32409 30609	5634 7570	1047 1331	82.91 % 77.47 %	14.41 % 19.16 %	2.68 % 3.37 %
ProtonMail	39197 38705	32488 30162	5715 7223	994 1320	82.88 % 77.93 %	14.58 % 18.66 %	2.54 % 3.41 %
Custom Mail	39724 39104	33376 30967	5387 6839	961 1298	84.02 % 79.19 %	13.56 % 17.49 %	2.42 % 3.32 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.