CleverReach and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
352.661
351.825
|
284.675
265.539
|
58.239
73.642
|
9.747
12.644
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.72 %
75.47 %
|
16.51 %
20.93 %
|
2.76 %
3.59 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27271
27230
|
22849
21361
|
3750
4977
|
672
892
|
83.78 %
78.45 %
|
13.75 %
18.28 %
|
2.46 %
3.28 %
|
Elektronics |
27019
27177
|
21948
20749
|
4358
5516
|
713
912
|
81.23 %
76.35 %
|
16.13 %
20.30 %
|
2.64 %
3.36 %
|
Entertainment |
26924
26768
|
21646
20097
|
4505
5648
|
773
1023
|
80.40 %
75.08 %
|
16.73 %
21.10 %
|
2.87 %
3.82 %
|
Cosmetics & Beauty |
26999
27049
|
21763
20360
|
4522
5709
|
714
980
|
80.61 %
75.27 %
|
16.75 %
21.11 %
|
2.64 %
3.62 %
|
Food & Drink |
26982
27132
|
22622
21354
|
3712
4931
|
648
847
|
83.84 %
78.70 %
|
13.76 %
18.17 %
|
2.40 %
3.12 %
|
Home & Garden |
27609
27458
|
23180
21552
|
3768
5040
|
661
866
|
83.96 %
78.49 %
|
13.65 %
18.36 %
|
2.39 %
3.15 %
|
Finance |
27106
26977
|
20985
19463
|
5299
6451
|
822
1063
|
77.42 %
72.15 %
|
19.55 %
23.91 %
|
3.03 %
3.94 %
|
Health |
27149
27220
|
21189
19844
|
5177
6377
|
783
999
|
78.05 %
72.90 %
|
19.07 %
23.43 %
|
2.88 %
3.67 %
|
Pets |
26785
26335
|
22204
20530
|
3866
4884
|
715
921
|
82.90 %
77.96 %
|
14.43 %
18.55 %
|
2.67 %
3.50 %
|
Sport & Fitness |
27406
26574
|
21809
19857
|
4790
5720
|
807
997
|
79.58 %
74.72 %
|
17.48 %
21.52 %
|
2.94 %
3.75 %
|
Job & Career |
27399
26901
|
21624
19825
|
4941
5981
|
834
1095
|
78.92 %
73.70 %
|
18.03 %
22.23 %
|
3.04 %
4.07 %
|
Dating |
27028
27981
|
20466
19558
|
5678
7306
|
884
1117
|
75.72 %
69.90 %
|
21.01 %
26.11 %
|
3.27 %
3.99 %
|
Other |
26984
27023
|
22390
20989
|
3873
5102
|
721
932
|
82.98 %
77.67 %
|
14.35 %
18.88 %
|
2.67 %
3.45 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35519
35265
|
27518
25391
|
6983
8458
|
1018
1416
|
77.47 %
72.00 %
|
19.66 %
23.98 %
|
2.87 %
4.02 %
|
Outlook Mail |
34869
34876
|
27216
25494
|
6560
8040
|
1093
1342
|
78.05 %
73.10 %
|
18.81 %
23.05 %
|
3.13 %
3.85 %
|
Yahoo Mail |
35326
35254
|
28377
26538
|
5885
7423
|
1064
1293
|
80.33 %
75.28 %
|
16.66 %
21.06 %
|
3.01 %
3.67 %
|
AOL Mail |
34935
35491
|
28120
26670
|
5814
7511
|
1001
1310
|
80.49 %
75.15 %
|
16.64 %
21.16 %
|
2.87 %
3.69 %
|
Mail.com |
35605
35400
|
29057
26959
|
5584
7162
|
964
1279
|
81.61 %
76.16 %
|
15.68 %
20.23 %
|
2.71 %
3.61 %
|
Yandex Mail |
35308
35166
|
27937
25974
|
6284
7855
|
1087
1337
|
79.12 %
73.86 %
|
17.80 %
22.34 %
|
3.08 %
3.80 %
|
GMX Mail |
35211
35226
|
28618
26834
|
5703
7209
|
890
1183
|
81.28 %
76.18 %
|
16.20 %
20.46 %
|
2.53 %
3.36 %
|
Zoho Mail |
34991
35486
|
28910
27314
|
5169
7004
|
912
1168
|
82.62 %
76.97 %
|
14.77 %
19.74 %
|
2.61 %
3.29 %
|
ProtonMail |
35178
34697
|
29010
26832
|
5291
6694
|
877
1171
|
82.47 %
77.33 %
|
15.04 %
19.29 %
|
2.49 %
3.37 %
|
Custom Mail |
35719
34964
|
29912
27533
|
4966
6286
|
841
1145
|
83.74 %
78.75 %
|
13.90 %
17.98 %
|
2.35 %
3.27 %
|
Compare CleverReach with other providers
Compare the email deliverability of CleverReach with other providers.
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