CleverReach and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.419
304.026
|
244.944
226.835
|
52.330
66.491
|
8.145
10.700
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.20 %
74.61 %
|
17.13 %
21.87 %
|
2.67 %
3.52 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23598
23576
|
19684
18328
|
3360
4500
|
554
748
|
83.41 %
77.74 %
|
14.24 %
19.09 %
|
2.35 %
3.17 %
|
Elektronics |
23459
23486
|
18906
17710
|
3952
5001
|
601
775
|
80.59 %
75.41 %
|
16.85 %
21.29 %
|
2.56 %
3.30 %
|
Entertainment |
23344
23119
|
18642
17147
|
4050
5104
|
652
868
|
79.86 %
74.17 %
|
17.35 %
22.08 %
|
2.79 %
3.75 %
|
Cosmetics & Beauty |
23512
23435
|
18819
17438
|
4087
5163
|
606
834
|
80.04 %
74.41 %
|
17.38 %
22.03 %
|
2.58 %
3.56 %
|
Food & Drink |
23392
23284
|
19517
18121
|
3332
4426
|
543
737
|
83.43 %
77.83 %
|
14.24 %
19.01 %
|
2.32 %
3.17 %
|
Home & Garden |
23904
23718
|
19963
18429
|
3378
4554
|
563
735
|
83.51 %
77.70 %
|
14.13 %
19.20 %
|
2.36 %
3.10 %
|
Finance |
23558
23286
|
18086
16543
|
4784
5826
|
688
917
|
76.77 %
71.04 %
|
20.31 %
25.02 %
|
2.92 %
3.94 %
|
Health |
23500
23520
|
18179
16886
|
4677
5788
|
644
846
|
77.36 %
71.79 %
|
19.90 %
24.61 %
|
2.74 %
3.60 %
|
Pets |
23130
22786
|
19095
17628
|
3441
4380
|
594
778
|
82.56 %
77.36 %
|
14.88 %
19.22 %
|
2.57 %
3.41 %
|
Sport & Fitness |
23714
22941
|
18759
16965
|
4286
5139
|
669
837
|
79.11 %
73.95 %
|
18.07 %
22.40 %
|
2.82 %
3.65 %
|
Job & Career |
23639
23240
|
18568
16980
|
4386
5353
|
685
907
|
78.55 %
73.06 %
|
18.55 %
23.03 %
|
2.90 %
3.90 %
|
Dating |
23316
24272
|
17439
16672
|
5140
6673
|
737
927
|
74.79 %
68.69 %
|
22.04 %
27.49 %
|
3.16 %
3.82 %
|
Other |
23353
23363
|
19287
17988
|
3457
4584
|
609
791
|
82.59 %
76.99 %
|
14.80 %
19.62 %
|
2.61 %
3.39 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30828
30447
|
23674
21599
|
6310
7655
|
844
1193
|
76.79 %
70.94 %
|
20.47 %
25.14 %
|
2.74 %
3.92 %
|
Outlook Mail |
30148
29976
|
23367
21611
|
5886
7214
|
895
1151
|
77.51 %
72.09 %
|
19.52 %
24.07 %
|
2.97 %
3.84 %
|
Yahoo Mail |
30718
30468
|
24557
22691
|
5275
6680
|
886
1097
|
79.94 %
74.47 %
|
17.17 %
21.92 %
|
2.88 %
3.60 %
|
AOL Mail |
30150
30692
|
24147
22831
|
5178
6758
|
825
1103
|
80.09 %
74.39 %
|
17.17 %
22.02 %
|
2.74 %
3.59 %
|
Mail.com |
30750
30597
|
24953
23069
|
4988
6454
|
809
1074
|
81.15 %
75.40 %
|
16.22 %
21.09 %
|
2.63 %
3.51 %
|
Yandex Mail |
30601
30476
|
24071
22235
|
5615
7077
|
915
1164
|
78.66 %
72.96 %
|
18.35 %
23.22 %
|
2.99 %
3.82 %
|
GMX Mail |
30431
30440
|
24517
22893
|
5159
6547
|
755
1000
|
80.57 %
75.21 %
|
16.95 %
21.51 %
|
2.48 %
3.29 %
|
Zoho Mail |
30274
30843
|
24866
23481
|
4644
6369
|
764
993
|
82.14 %
76.13 %
|
15.34 %
20.65 %
|
2.52 %
3.22 %
|
ProtonMail |
30510
29997
|
24962
22943
|
4806
6085
|
742
969
|
81.82 %
76.48 %
|
15.75 %
20.29 %
|
2.43 %
3.23 %
|
Custom Mail |
31009
30090
|
25830
23482
|
4469
5652
|
710
956
|
83.30 %
78.04 %
|
14.41 %
18.78 %
|
2.29 %
3.18 %
|
Compare CleverReach with other providers
Compare the email deliverability of CleverReach with other providers.
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