CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.661 351.825	284.675 265.539	58.239 73.642	9.747 12.644

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.72 % 75.47 %	16.51 % 20.93 %	2.76 % 3.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27271 27230	22849 21361	3750 4977	672 892	83.78 % 78.45 %	13.75 % 18.28 %	2.46 % 3.28 %
Elektronics	27019 27177	21948 20749	4358 5516	713 912	81.23 % 76.35 %	16.13 % 20.30 %	2.64 % 3.36 %
Entertainment	26924 26768	21646 20097	4505 5648	773 1023	80.40 % 75.08 %	16.73 % 21.10 %	2.87 % 3.82 %
Cosmetics & Beauty	26999 27049	21763 20360	4522 5709	714 980	80.61 % 75.27 %	16.75 % 21.11 %	2.64 % 3.62 %
Food & Drink	26982 27132	22622 21354	3712 4931	648 847	83.84 % 78.70 %	13.76 % 18.17 %	2.40 % 3.12 %
Home & Garden	27609 27458	23180 21552	3768 5040	661 866	83.96 % 78.49 %	13.65 % 18.36 %	2.39 % 3.15 %
Finance	27106 26977	20985 19463	5299 6451	822 1063	77.42 % 72.15 %	19.55 % 23.91 %	3.03 % 3.94 %
Health	27149 27220	21189 19844	5177 6377	783 999	78.05 % 72.90 %	19.07 % 23.43 %	2.88 % 3.67 %
Pets	26785 26335	22204 20530	3866 4884	715 921	82.90 % 77.96 %	14.43 % 18.55 %	2.67 % 3.50 %
Sport & Fitness	27406 26574	21809 19857	4790 5720	807 997	79.58 % 74.72 %	17.48 % 21.52 %	2.94 % 3.75 %
Job & Career	27399 26901	21624 19825	4941 5981	834 1095	78.92 % 73.70 %	18.03 % 22.23 %	3.04 % 4.07 %
Dating	27028 27981	20466 19558	5678 7306	884 1117	75.72 % 69.90 %	21.01 % 26.11 %	3.27 % 3.99 %
Other	26984 27023	22390 20989	3873 5102	721 932	82.98 % 77.67 %	14.35 % 18.88 %	2.67 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35519 35265	27518 25391	6983 8458	1018 1416	77.47 % 72.00 %	19.66 % 23.98 %	2.87 % 4.02 %
Outlook Mail	34869 34876	27216 25494	6560 8040	1093 1342	78.05 % 73.10 %	18.81 % 23.05 %	3.13 % 3.85 %
Yahoo Mail	35326 35254	28377 26538	5885 7423	1064 1293	80.33 % 75.28 %	16.66 % 21.06 %	3.01 % 3.67 %
AOL Mail	34935 35491	28120 26670	5814 7511	1001 1310	80.49 % 75.15 %	16.64 % 21.16 %	2.87 % 3.69 %
Mail.com	35605 35400	29057 26959	5584 7162	964 1279	81.61 % 76.16 %	15.68 % 20.23 %	2.71 % 3.61 %
Yandex Mail	35308 35166	27937 25974	6284 7855	1087 1337	79.12 % 73.86 %	17.80 % 22.34 %	3.08 % 3.80 %
GMX Mail	35211 35226	28618 26834	5703 7209	890 1183	81.28 % 76.18 %	16.20 % 20.46 %	2.53 % 3.36 %
Zoho Mail	34991 35486	28910 27314	5169 7004	912 1168	82.62 % 76.97 %	14.77 % 19.74 %	2.61 % 3.29 %
ProtonMail	35178 34697	29010 26832	5291 6694	877 1171	82.47 % 77.33 %	15.04 % 19.29 %	2.49 % 3.37 %
Custom Mail	35719 34964	29912 27533	4966 6286	841 1145	83.74 % 78.75 %	13.90 % 17.98 %	2.35 % 3.27 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.