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CleverReach and MailChimp Email Deliverability Comparison

  CleverReach
  MailChimp

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.114
  113.699
  83.440
  73.351
  28.971
  37.530
  1.703
  2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox Rate Spam Rate Lost Rate
  73.12 %
  64.51 %
  25.39 %
  33.01 %
  1.49 %
  2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8848
  9040
  6862
  6246
  1855
  2567
  131
  227
  77.55 %
  69.09 %
  20.97 %
  28.40 %
  1.48 %
  2.51 %
Elektronics
  8966
  8579
  6519
  5500
  2312
  2870
  135
  209
  72.71 %
  64.11 %
  25.79 %
  33.45 %
  1.51 %
  2.44 %
Entertainment
  8606
  8750
  6248
  5641
  2227
  2897
  131
  212
  72.60 %
  64.47 %
  25.88 %
  33.11 %
  1.52 %
  2.42 %
Cosmetics & Beauty
  8819
  8651
  6412
  5529
  2278
  2900
  129
  222
  72.71 %
  63.91 %
  25.83 %
  33.52 %
  1.46 %
  2.57 %
Food & Drink
  8838
  8778
  6860
  6055
  1847
  2505
  131
  218
  77.62 %
  68.98 %
  20.90 %
  28.54 %
  1.48 %
  2.48 %
Home & Garden
  9013
  9084
  7030
  6248
  1846
  2618
  137
  218
  78.00 %
  68.78 %
  20.48 %
  28.82 %
  1.52 %
  2.40 %
Finance
  8644
  8573
  5859
  5087
  2661
  3275
  124
  211
  67.78 %
  59.34 %
  30.78 %
  38.20 %
  1.43 %
  2.46 %
Health
  8817
  8854
  5956
  5228
  2722
  3405
  139
  221
  67.55 %
  59.05 %
  30.87 %
  38.46 %
  1.58 %
  2.50 %
Pets
  8471
  8262
  6581
  5741
  1767
  2313
  123
  208
  77.69 %
  69.49 %
  20.86 %
  28.00 %
  1.45 %
  2.52 %
Sport & Fitness
  9032
  8402
  6548
  5424
  2341
  2773
  143
  205
  72.50 %
  64.56 %
  25.92 %
  33.00 %
  1.58 %
  2.44 %
Job & Career
  8753
  8454
  6377
  5447
  2250
  2798
  126
  209
  72.86 %
  64.43 %
  25.71 %
  33.10 %
  1.44 %
  2.47 %
Dating
  8630
  9520
  5435
  5164
  3070
  4118
  125
  238
  62.98 %
  54.24 %
  35.57 %
  43.26 %
  1.45 %
  2.50 %
Other
  8677
  8752
  6753
  6041
  1795
  2491
  129
  220
  77.83 %
  69.02 %
  20.69 %
  28.46 %
  1.49 %
  2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11847
  11338
  8025
  6635
  3653
  4414
  169
  289
  67.74 %
  58.52 %
  30.83 %
  38.93 %
  1.43 %
  2.55 %
Outlook Mail
  11087
  10836
  7694
  6595
  3234
  3978
  159
  263
  69.40 %
  60.86 %
  29.17 %
  36.71 %
  1.43 %
  2.43 %
Yahoo Mail
  11681
  11496
  8709
  7544
  2800
  3658
  172
  294
  74.56 %
  65.62 %
  23.97 %
  31.82 %
  1.47 %
  2.56 %
AOL Mail
  11339
  11861
  8436
  7835
  2730
  3735
  173
  291
  74.40 %
  66.06 %
  24.08 %
  31.49 %
  1.53 %
  2.45 %
Mail.com
  11577
  11790
  8717
  7852
  2688
  3649
  172
  289
  75.30 %
  66.60 %
  23.22 %
  30.95 %
  1.49 %
  2.45 %
Yandex Mail
  11086
  11314
  8023
  7222
  2896
  3813
  167
  279
  72.37 %
  63.83 %
  26.12 %
  33.70 %
  1.51 %
  2.47 %
GMX Mail
  11225
  11264
  8016
  7098
  3045
  3884
  164
  282
  71.41 %
  63.01 %
  27.13 %
  34.48 %
  1.46 %
  2.50 %
Zoho Mail
  11070
  11906
  8363
  7897
  2540
  3715
  167
  294
  75.55 %
  66.33 %
  22.94 %
  31.20 %
  1.51 %
  2.47 %
ProtonMail
  11441
  10882
  8381
  7054
  2883
  3562
  177
  266
  73.25 %
  64.82 %
  25.20 %
  32.73 %
  1.55 %
  2.44 %
Custom Mail
  11761
  11012
  9076
  7619
  2502
  3122
  183
  271
  77.17 %
  69.19 %
  21.27 %
  28.35 %
  1.56 %
  2.46 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.