CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.114 113.699	83.440 73.351	28.971 37.530	1.703 2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
73.12 % 64.51 %	25.39 % 33.01 %	1.49 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8848 9040	6862 6246	1855 2567	131 227	77.55 % 69.09 %	20.97 % 28.40 %	1.48 % 2.51 %
Elektronics	8966 8579	6519 5500	2312 2870	135 209	72.71 % 64.11 %	25.79 % 33.45 %	1.51 % 2.44 %
Entertainment	8606 8750	6248 5641	2227 2897	131 212	72.60 % 64.47 %	25.88 % 33.11 %	1.52 % 2.42 %
Cosmetics & Beauty	8819 8651	6412 5529	2278 2900	129 222	72.71 % 63.91 %	25.83 % 33.52 %	1.46 % 2.57 %
Food & Drink	8838 8778	6860 6055	1847 2505	131 218	77.62 % 68.98 %	20.90 % 28.54 %	1.48 % 2.48 %
Home & Garden	9013 9084	7030 6248	1846 2618	137 218	78.00 % 68.78 %	20.48 % 28.82 %	1.52 % 2.40 %
Finance	8644 8573	5859 5087	2661 3275	124 211	67.78 % 59.34 %	30.78 % 38.20 %	1.43 % 2.46 %
Health	8817 8854	5956 5228	2722 3405	139 221	67.55 % 59.05 %	30.87 % 38.46 %	1.58 % 2.50 %
Pets	8471 8262	6581 5741	1767 2313	123 208	77.69 % 69.49 %	20.86 % 28.00 %	1.45 % 2.52 %
Sport & Fitness	9032 8402	6548 5424	2341 2773	143 205	72.50 % 64.56 %	25.92 % 33.00 %	1.58 % 2.44 %
Job & Career	8753 8454	6377 5447	2250 2798	126 209	72.86 % 64.43 %	25.71 % 33.10 %	1.44 % 2.47 %
Dating	8630 9520	5435 5164	3070 4118	125 238	62.98 % 54.24 %	35.57 % 43.26 %	1.45 % 2.50 %
Other	8677 8752	6753 6041	1795 2491	129 220	77.83 % 69.02 %	20.69 % 28.46 %	1.49 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11847 11338	8025 6635	3653 4414	169 289	67.74 % 58.52 %	30.83 % 38.93 %	1.43 % 2.55 %
Outlook Mail	11087 10836	7694 6595	3234 3978	159 263	69.40 % 60.86 %	29.17 % 36.71 %	1.43 % 2.43 %
Yahoo Mail	11681 11496	8709 7544	2800 3658	172 294	74.56 % 65.62 %	23.97 % 31.82 %	1.47 % 2.56 %
AOL Mail	11339 11861	8436 7835	2730 3735	173 291	74.40 % 66.06 %	24.08 % 31.49 %	1.53 % 2.45 %
Mail.com	11577 11790	8717 7852	2688 3649	172 289	75.30 % 66.60 %	23.22 % 30.95 %	1.49 % 2.45 %
Yandex Mail	11086 11314	8023 7222	2896 3813	167 279	72.37 % 63.83 %	26.12 % 33.70 %	1.51 % 2.47 %
GMX Mail	11225 11264	8016 7098	3045 3884	164 282	71.41 % 63.01 %	27.13 % 34.48 %	1.46 % 2.50 %
Zoho Mail	11070 11906	8363 7897	2540 3715	167 294	75.55 % 66.33 %	22.94 % 31.20 %	1.51 % 2.47 %
ProtonMail	11441 10882	8381 7054	2883 3562	177 266	73.25 % 64.82 %	25.20 % 32.73 %	1.55 % 2.44 %
Custom Mail	11761 11012	9076 7619	2502 3122	183 271	77.17 % 69.19 %	21.27 % 28.35 %	1.56 % 2.46 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.