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CleverReach and MailChimp Email Deliverability Comparison

  CleverReach
  MailChimp

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.897
  222.274
  175.235
  160.986
  42.307
  54.001
  5.355
  7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.62 %
  72.43 %
  18.98 %
  24.29 %
  2.40 %
  3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17244
  17232
  14147
  13048
  2721
  3654
  376
  530
  82.04 %
  75.72 %
  15.78 %
  21.20 %
  2.18 %
  3.08 %
Elektronics
  17288
  17040
  13632
  12434
  3251
  4075
  405
  531
  78.85 %
  72.97 %
  18.80 %
  23.91 %
  2.34 %
  3.12 %
Entertainment
  16887
  16947
  13201
  12215
  3262
  4150
  424
  582
  78.17 %
  72.08 %
  19.32 %
  24.49 %
  2.51 %
  3.43 %
Cosmetics & Beauty
  17094
  17168
  13395
  12390
  3301
  4193
  398
  585
  78.36 %
  72.17 %
  19.31 %
  24.42 %
  2.33 %
  3.41 %
Food & Drink
  17140
  17117
  14080
  12975
  2695
  3613
  365
  529
  82.15 %
  75.80 %
  15.72 %
  21.11 %
  2.13 %
  3.09 %
Home & Garden
  17631
  17348
  14497
  13146
  2737
  3704
  397
  498
  82.22 %
  75.78 %
  15.52 %
  21.35 %
  2.25 %
  2.87 %
Finance
  17196
  16952
  12862
  11603
  3883
  4729
  451
  620
  74.80 %
  68.45 %
  22.58 %
  27.90 %
  2.62 %
  3.66 %
Health
  17132
  17305
  12886
  11979
  3831
  4771
  415
  555
  75.22 %
  69.22 %
  22.36 %
  27.57 %
  2.42 %
  3.21 %
Pets
  16706
  16534
  13619
  12527
  2715
  3492
  372
  515
  81.52 %
  75.77 %
  16.25 %
  21.12 %
  2.23 %
  3.11 %
Sport & Fitness
  17259
  16762
  13384
  12063
  3429
  4127
  446
  572
  77.55 %
  71.97 %
  19.87 %
  24.62 %
  2.58 %
  3.41 %
Job & Career
  17314
  16864
  13405
  12026
  3483
  4240
  426
  598
  77.42 %
  71.31 %
  20.12 %
  25.14 %
  2.46 %
  3.55 %
Dating
  16862
  17953
  12154
  11757
  4236
  5573
  472
  623
  72.08 %
  65.49 %
  25.12 %
  31.04 %
  2.80 %
  3.47 %
Other
  17144
  17052
  13973
  12823
  2763
  3680
  408
  549
  81.50 %
  75.20 %
  16.12 %
  21.58 %
  2.38 %
  3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22668
  22358
  16942
  15300
  5167
  6263
  559
  795
  74.74 %
  68.43 %
  22.79 %
  28.01 %
  2.47 %
  3.56 %
Outlook Mail
  21926
  21719
  16601
  15169
  4749
  5807
  576
  743
  75.71 %
  69.84 %
  21.66 %
  26.74 %
  2.63 %
  3.42 %
Yahoo Mail
  22442
  22409
  17659
  16243
  4202
  5399
  581
  767
  78.69 %
  72.48 %
  18.72 %
  24.09 %
  2.59 %
  3.42 %
AOL Mail
  22065
  22519
  17391
  16341
  4127
  5445
  547
  733
  78.82 %
  72.57 %
  18.70 %
  24.18 %
  2.48 %
  3.26 %
Mail.com
  22539
  22538
  18019
  16535
  4009
  5253
  511
  750
  79.95 %
  73.36 %
  17.79 %
  23.31 %
  2.27 %
  3.33 %
Yandex Mail
  22250
  22281
  17190
  15830
  4463
  5672
  597
  779
  77.26 %
  71.05 %
  20.06 %
  25.46 %
  2.68 %
  3.50 %
GMX Mail
  22121
  22227
  17374
  16126
  4246
  5395
  501
  706
  78.54 %
  72.55 %
  19.19 %
  24.27 %
  2.26 %
  3.18 %
Zoho Mail
  21975
  22604
  17723
  16702
  3738
  5218
  514
  684
  80.65 %
  73.89 %
  17.01 %
  23.08 %
  2.34 %
  3.03 %
ProtonMail
  22271
  21776
  17793
  16101
  3984
  5001
  494
  674
  79.89 %
  73.94 %
  17.89 %
  22.97 %
  2.22 %
  3.10 %
Custom Mail
  22640
  21843
  18543
  16639
  3622
  4548
  475
  656
  81.90 %
  76.18 %
  16.00 %
  20.82 %
  2.10 %
  3.00 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.