CleverReach and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.732
277.139
|
221.620
205.299
|
48.918
62.304
|
7.194
9.536
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.80 %
74.08 %
|
17.61 %
22.48 %
|
2.59 %
3.44 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21465
21575
|
17812
16668
|
3148
4226
|
505
681
|
82.98 %
77.26 %
|
14.67 %
19.59 %
|
2.35 %
3.16 %
|
Elektronics |
21400
21407
|
17164
16015
|
3714
4698
|
522
694
|
80.21 %
74.81 %
|
17.36 %
21.95 %
|
2.44 %
3.24 %
|
Entertainment |
21133
21092
|
16785
15536
|
3772
4783
|
576
773
|
79.43 %
73.66 %
|
17.85 %
22.68 %
|
2.73 %
3.66 %
|
Cosmetics & Beauty |
21324
21360
|
16974
15779
|
3810
4832
|
540
749
|
79.60 %
73.87 %
|
17.87 %
22.62 %
|
2.53 %
3.51 %
|
Food & Drink |
21268
21278
|
17675
16462
|
3112
4150
|
481
666
|
83.11 %
77.37 %
|
14.63 %
19.50 %
|
2.26 %
3.13 %
|
Home & Garden |
21818
21571
|
18147
16662
|
3160
4267
|
511
642
|
83.17 %
77.24 %
|
14.48 %
19.78 %
|
2.34 %
2.98 %
|
Finance |
21423
21157
|
16329
14893
|
4479
5453
|
615
811
|
76.22 %
70.39 %
|
20.91 %
25.77 %
|
2.87 %
3.83 %
|
Health |
21395
21493
|
16435
15280
|
4396
5451
|
564
762
|
76.82 %
71.09 %
|
20.55 %
25.36 %
|
2.64 %
3.55 %
|
Pets |
21003
20682
|
17294
15927
|
3191
4076
|
518
679
|
82.34 %
77.01 %
|
15.19 %
19.71 %
|
2.47 %
3.28 %
|
Sport & Fitness |
21507
20886
|
16922
15354
|
3996
4798
|
589
734
|
78.68 %
73.51 %
|
18.58 %
22.97 %
|
2.74 %
3.51 %
|
Job & Career |
21453
21164
|
16793
15371
|
4074
4984
|
586
809
|
78.28 %
72.63 %
|
18.99 %
23.55 %
|
2.73 %
3.82 %
|
Dating |
21213
22185
|
15722
15052
|
4840
6305
|
651
828
|
74.11 %
67.85 %
|
22.82 %
28.42 %
|
3.07 %
3.73 %
|
Other |
21330
21289
|
17568
16300
|
3226
4281
|
536
708
|
82.36 %
76.57 %
|
15.12 %
20.11 %
|
2.51 %
3.33 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28038
27754
|
21384
19499
|
5919
7186
|
735
1069
|
76.27 %
70.26 %
|
21.11 %
25.89 %
|
2.62 %
3.85 %
|
Outlook Mail |
27372
27167
|
21085
19448
|
5499
6731
|
788
988
|
77.03 %
71.59 %
|
20.09 %
24.78 %
|
2.88 %
3.64 %
|
Yahoo Mail |
27982
27862
|
22274
20614
|
4916
6257
|
792
991
|
79.60 %
73.99 %
|
17.57 %
22.46 %
|
2.83 %
3.56 %
|
AOL Mail |
27390
28028
|
21857
20745
|
4812
6320
|
721
963
|
79.80 %
74.02 %
|
17.57 %
22.55 %
|
2.63 %
3.44 %
|
Mail.com |
27940
27985
|
22585
20948
|
4644
6061
|
711
976
|
80.83 %
74.85 %
|
16.62 %
21.66 %
|
2.54 %
3.49 %
|
Yandex Mail |
27780
27773
|
21750
20140
|
5217
6607
|
813
1026
|
78.29 %
72.52 %
|
18.78 %
23.79 %
|
2.93 %
3.69 %
|
GMX Mail |
27684
27692
|
22159
20643
|
4858
6149
|
667
900
|
80.04 %
74.54 %
|
17.55 %
22.20 %
|
2.41 %
3.25 %
|
Zoho Mail |
27511
28148
|
22492
21272
|
4341
5984
|
678
892
|
81.76 %
75.57 %
|
15.78 %
21.26 %
|
2.46 %
3.17 %
|
ProtonMail |
27775
27292
|
22594
20707
|
4528
5720
|
653
865
|
81.35 %
75.87 %
|
16.30 %
20.96 %
|
2.35 %
3.17 %
|
Custom Mail |
28260
27438
|
23440
21283
|
4184
5289
|
636
866
|
82.94 %
77.57 %
|
14.81 %
19.28 %
|
2.25 %
3.16 %
|
Compare CleverReach with other providers
Compare the email deliverability of CleverReach with other providers.
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