CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.732 277.139	221.620 205.299	48.918 62.304	7.194 9.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.80 % 74.08 %	17.61 % 22.48 %	2.59 % 3.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21465 21575	17812 16668	3148 4226	505 681	82.98 % 77.26 %	14.67 % 19.59 %	2.35 % 3.16 %
Elektronics	21400 21407	17164 16015	3714 4698	522 694	80.21 % 74.81 %	17.36 % 21.95 %	2.44 % 3.24 %
Entertainment	21133 21092	16785 15536	3772 4783	576 773	79.43 % 73.66 %	17.85 % 22.68 %	2.73 % 3.66 %
Cosmetics & Beauty	21324 21360	16974 15779	3810 4832	540 749	79.60 % 73.87 %	17.87 % 22.62 %	2.53 % 3.51 %
Food & Drink	21268 21278	17675 16462	3112 4150	481 666	83.11 % 77.37 %	14.63 % 19.50 %	2.26 % 3.13 %
Home & Garden	21818 21571	18147 16662	3160 4267	511 642	83.17 % 77.24 %	14.48 % 19.78 %	2.34 % 2.98 %
Finance	21423 21157	16329 14893	4479 5453	615 811	76.22 % 70.39 %	20.91 % 25.77 %	2.87 % 3.83 %
Health	21395 21493	16435 15280	4396 5451	564 762	76.82 % 71.09 %	20.55 % 25.36 %	2.64 % 3.55 %
Pets	21003 20682	17294 15927	3191 4076	518 679	82.34 % 77.01 %	15.19 % 19.71 %	2.47 % 3.28 %
Sport & Fitness	21507 20886	16922 15354	3996 4798	589 734	78.68 % 73.51 %	18.58 % 22.97 %	2.74 % 3.51 %
Job & Career	21453 21164	16793 15371	4074 4984	586 809	78.28 % 72.63 %	18.99 % 23.55 %	2.73 % 3.82 %
Dating	21213 22185	15722 15052	4840 6305	651 828	74.11 % 67.85 %	22.82 % 28.42 %	3.07 % 3.73 %
Other	21330 21289	17568 16300	3226 4281	536 708	82.36 % 76.57 %	15.12 % 20.11 %	2.51 % 3.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28038 27754	21384 19499	5919 7186	735 1069	76.27 % 70.26 %	21.11 % 25.89 %	2.62 % 3.85 %
Outlook Mail	27372 27167	21085 19448	5499 6731	788 988	77.03 % 71.59 %	20.09 % 24.78 %	2.88 % 3.64 %
Yahoo Mail	27982 27862	22274 20614	4916 6257	792 991	79.60 % 73.99 %	17.57 % 22.46 %	2.83 % 3.56 %
AOL Mail	27390 28028	21857 20745	4812 6320	721 963	79.80 % 74.02 %	17.57 % 22.55 %	2.63 % 3.44 %
Mail.com	27940 27985	22585 20948	4644 6061	711 976	80.83 % 74.85 %	16.62 % 21.66 %	2.54 % 3.49 %
Yandex Mail	27780 27773	21750 20140	5217 6607	813 1026	78.29 % 72.52 %	18.78 % 23.79 %	2.93 % 3.69 %
GMX Mail	27684 27692	22159 20643	4858 6149	667 900	80.04 % 74.54 %	17.55 % 22.20 %	2.41 % 3.25 %
Zoho Mail	27511 28148	22492 21272	4341 5984	678 892	81.76 % 75.57 %	15.78 % 21.26 %	2.46 % 3.17 %
ProtonMail	27775 27292	22594 20707	4528 5720	653 865	81.35 % 75.87 %	16.30 % 20.96 %	2.35 % 3.17 %
Custom Mail	28260 27438	23440 21283	4184 5289	636 866	82.94 % 77.57 %	14.81 % 19.28 %	2.25 % 3.16 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.