CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.419 304.026	244.944 226.835	52.330 66.491	8.145 10.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.20 % 74.61 %	17.13 % 21.87 %	2.67 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23598 23576	19684 18328	3360 4500	554 748	83.41 % 77.74 %	14.24 % 19.09 %	2.35 % 3.17 %
Elektronics	23459 23486	18906 17710	3952 5001	601 775	80.59 % 75.41 %	16.85 % 21.29 %	2.56 % 3.30 %
Entertainment	23344 23119	18642 17147	4050 5104	652 868	79.86 % 74.17 %	17.35 % 22.08 %	2.79 % 3.75 %
Cosmetics & Beauty	23512 23435	18819 17438	4087 5163	606 834	80.04 % 74.41 %	17.38 % 22.03 %	2.58 % 3.56 %
Food & Drink	23392 23284	19517 18121	3332 4426	543 737	83.43 % 77.83 %	14.24 % 19.01 %	2.32 % 3.17 %
Home & Garden	23904 23718	19963 18429	3378 4554	563 735	83.51 % 77.70 %	14.13 % 19.20 %	2.36 % 3.10 %
Finance	23558 23286	18086 16543	4784 5826	688 917	76.77 % 71.04 %	20.31 % 25.02 %	2.92 % 3.94 %
Health	23500 23520	18179 16886	4677 5788	644 846	77.36 % 71.79 %	19.90 % 24.61 %	2.74 % 3.60 %
Pets	23130 22786	19095 17628	3441 4380	594 778	82.56 % 77.36 %	14.88 % 19.22 %	2.57 % 3.41 %
Sport & Fitness	23714 22941	18759 16965	4286 5139	669 837	79.11 % 73.95 %	18.07 % 22.40 %	2.82 % 3.65 %
Job & Career	23639 23240	18568 16980	4386 5353	685 907	78.55 % 73.06 %	18.55 % 23.03 %	2.90 % 3.90 %
Dating	23316 24272	17439 16672	5140 6673	737 927	74.79 % 68.69 %	22.04 % 27.49 %	3.16 % 3.82 %
Other	23353 23363	19287 17988	3457 4584	609 791	82.59 % 76.99 %	14.80 % 19.62 %	2.61 % 3.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30828 30447	23674 21599	6310 7655	844 1193	76.79 % 70.94 %	20.47 % 25.14 %	2.74 % 3.92 %
Outlook Mail	30148 29976	23367 21611	5886 7214	895 1151	77.51 % 72.09 %	19.52 % 24.07 %	2.97 % 3.84 %
Yahoo Mail	30718 30468	24557 22691	5275 6680	886 1097	79.94 % 74.47 %	17.17 % 21.92 %	2.88 % 3.60 %
AOL Mail	30150 30692	24147 22831	5178 6758	825 1103	80.09 % 74.39 %	17.17 % 22.02 %	2.74 % 3.59 %
Mail.com	30750 30597	24953 23069	4988 6454	809 1074	81.15 % 75.40 %	16.22 % 21.09 %	2.63 % 3.51 %
Yandex Mail	30601 30476	24071 22235	5615 7077	915 1164	78.66 % 72.96 %	18.35 % 23.22 %	2.99 % 3.82 %
GMX Mail	30431 30440	24517 22893	5159 6547	755 1000	80.57 % 75.21 %	16.95 % 21.51 %	2.48 % 3.29 %
Zoho Mail	30274 30843	24866 23481	4644 6369	764 993	82.14 % 76.13 %	15.34 % 20.65 %	2.52 % 3.22 %
ProtonMail	30510 29997	24962 22943	4806 6085	742 969	81.82 % 76.48 %	15.75 % 20.29 %	2.43 % 3.23 %
Custom Mail	31009 30090	25830 23482	4469 5652	710 956	83.30 % 78.04 %	14.41 % 18.78 %	2.29 % 3.18 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.