CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.897 222.274	175.235 160.986	42.307 54.001	5.355 7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.62 % 72.43 %	18.98 % 24.29 %	2.40 % 3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17244 17232	14147 13048	2721 3654	376 530	82.04 % 75.72 %	15.78 % 21.20 %	2.18 % 3.08 %
Elektronics	17288 17040	13632 12434	3251 4075	405 531	78.85 % 72.97 %	18.80 % 23.91 %	2.34 % 3.12 %
Entertainment	16887 16947	13201 12215	3262 4150	424 582	78.17 % 72.08 %	19.32 % 24.49 %	2.51 % 3.43 %
Cosmetics & Beauty	17094 17168	13395 12390	3301 4193	398 585	78.36 % 72.17 %	19.31 % 24.42 %	2.33 % 3.41 %
Food & Drink	17140 17117	14080 12975	2695 3613	365 529	82.15 % 75.80 %	15.72 % 21.11 %	2.13 % 3.09 %
Home & Garden	17631 17348	14497 13146	2737 3704	397 498	82.22 % 75.78 %	15.52 % 21.35 %	2.25 % 2.87 %
Finance	17196 16952	12862 11603	3883 4729	451 620	74.80 % 68.45 %	22.58 % 27.90 %	2.62 % 3.66 %
Health	17132 17305	12886 11979	3831 4771	415 555	75.22 % 69.22 %	22.36 % 27.57 %	2.42 % 3.21 %
Pets	16706 16534	13619 12527	2715 3492	372 515	81.52 % 75.77 %	16.25 % 21.12 %	2.23 % 3.11 %
Sport & Fitness	17259 16762	13384 12063	3429 4127	446 572	77.55 % 71.97 %	19.87 % 24.62 %	2.58 % 3.41 %
Job & Career	17314 16864	13405 12026	3483 4240	426 598	77.42 % 71.31 %	20.12 % 25.14 %	2.46 % 3.55 %
Dating	16862 17953	12154 11757	4236 5573	472 623	72.08 % 65.49 %	25.12 % 31.04 %	2.80 % 3.47 %
Other	17144 17052	13973 12823	2763 3680	408 549	81.50 % 75.20 %	16.12 % 21.58 %	2.38 % 3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22668 22358	16942 15300	5167 6263	559 795	74.74 % 68.43 %	22.79 % 28.01 %	2.47 % 3.56 %
Outlook Mail	21926 21719	16601 15169	4749 5807	576 743	75.71 % 69.84 %	21.66 % 26.74 %	2.63 % 3.42 %
Yahoo Mail	22442 22409	17659 16243	4202 5399	581 767	78.69 % 72.48 %	18.72 % 24.09 %	2.59 % 3.42 %
AOL Mail	22065 22519	17391 16341	4127 5445	547 733	78.82 % 72.57 %	18.70 % 24.18 %	2.48 % 3.26 %
Mail.com	22539 22538	18019 16535	4009 5253	511 750	79.95 % 73.36 %	17.79 % 23.31 %	2.27 % 3.33 %
Yandex Mail	22250 22281	17190 15830	4463 5672	597 779	77.26 % 71.05 %	20.06 % 25.46 %	2.68 % 3.50 %
GMX Mail	22121 22227	17374 16126	4246 5395	501 706	78.54 % 72.55 %	19.19 % 24.27 %	2.26 % 3.18 %
Zoho Mail	21975 22604	17723 16702	3738 5218	514 684	80.65 % 73.89 %	17.01 % 23.08 %	2.34 % 3.03 %
ProtonMail	22271 21776	17793 16101	3984 5001	494 674	79.89 % 73.94 %	17.89 % 22.97 %	2.22 % 3.10 %
Custom Mail	22640 21843	18543 16639	3622 4548	475 656	81.90 % 76.18 %	16.00 % 20.82 %	2.10 % 3.00 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.