CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.371 249.617	198.438 183.063	45.670 58.166	6.263 8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.26 % 73.34 %	18.24 % 23.30 %	2.50 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19291 19344	15924 14804	2932 3935	435 605	82.55 % 76.53 %	15.20 % 20.34 %	2.25 % 3.13 %
Elektronics	19330 19242	15382 14234	3485 4389	463 619	79.58 % 73.97 %	18.03 % 22.81 %	2.40 % 3.22 %
Entertainment	19026 18999	14999 13867	3524 4466	503 666	78.83 % 72.99 %	18.52 % 23.51 %	2.64 % 3.51 %
Cosmetics & Beauty	19187 19276	15141 14095	3561 4516	485 665	78.91 % 73.12 %	18.56 % 23.43 %	2.53 % 3.45 %
Food & Drink	19191 19191	15864 14722	2902 3879	425 590	82.66 % 76.71 %	15.12 % 20.21 %	2.21 % 3.07 %
Home & Garden	19765 19521	16361 14951	2956 3997	448 573	82.78 % 76.59 %	14.96 % 20.48 %	2.27 % 2.94 %
Finance	19303 19058	14593 13242	4182 5097	528 719	75.60 % 69.48 %	21.67 % 26.74 %	2.74 % 3.77 %
Health	19237 19412	14636 13651	4115 5114	486 647	76.08 % 70.32 %	21.39 % 26.34 %	2.53 % 3.33 %
Pets	18931 18600	15528 14220	2964 3787	439 593	82.02 % 76.45 %	15.66 % 20.36 %	2.32 % 3.19 %
Sport & Fitness	19361 18792	15128 13673	3711 4461	522 658	78.14 % 72.76 %	19.17 % 23.74 %	2.70 % 3.50 %
Job & Career	19411 19010	15121 13695	3788 4616	502 699	77.90 % 72.04 %	19.51 % 24.28 %	2.59 % 3.68 %
Dating	19054 20030	13950 13370	4545 5933	559 727	73.21 % 66.75 %	23.85 % 29.62 %	2.93 % 3.63 %
Other	19284 19142	15811 14539	3005 3976	468 627	81.99 % 75.95 %	15.58 % 20.77 %	2.43 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25317 25050	19129 17390	5544 6729	644 931	75.56 % 69.42 %	21.90 % 26.86 %	2.54 % 3.72 %
Outlook Mail	24615 24353	18819 17242	5121 6251	675 860	76.45 % 70.80 %	20.80 % 25.67 %	2.74 % 3.53 %
Yahoo Mail	25163 25136	19926 18423	4557 5834	680 879	79.19 % 73.29 %	18.11 % 23.21 %	2.70 % 3.50 %
AOL Mail	24751 25225	19638 18499	4479 5877	634 849	79.34 % 73.34 %	18.10 % 23.30 %	2.56 % 3.37 %
Mail.com	25297 25262	20345 18731	4334 5662	618 869	80.42 % 74.15 %	17.13 % 22.41 %	2.44 % 3.44 %
Yandex Mail	25114 25029	19548 17995	4857 6144	709 890	77.84 % 71.90 %	19.34 % 24.55 %	2.82 % 3.56 %
GMX Mail	24888 25000	19744 18408	4561 5784	583 808	79.33 % 73.63 %	18.33 % 23.14 %	2.34 % 3.23 %
Zoho Mail	24753 25374	20104 18985	4048 5601	601 788	81.22 % 74.82 %	16.35 % 22.07 %	2.43 % 3.11 %
ProtonMail	25055 24538	20218 18412	4262 5364	575 762	80.69 % 75.03 %	17.01 % 21.86 %	2.29 % 3.11 %
Custom Mail	25418 24650	20967 18978	3907 4920	544 752	82.49 % 76.99 %	15.37 % 19.96 %	2.14 % 3.05 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.