CleverReach and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.910 188.526	146.546 133.710	38.134 48.915	4.230 5.901

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.57 % 70.92 %	20.19 % 25.95 %	2.24 % 3.13 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14610 14767	11872 10986	2448 3333	290 448	81.26 % 74.40 %	16.76 % 22.57 %	1.98 % 3.03 %
Elektronics	14684 14320	11394 10209	2958 3679	332 432	77.59 % 71.29 %	20.14 % 25.69 %	2.26 % 3.02 %
Entertainment	14349 14389	11077 10159	2944 3764	328 466	77.20 % 70.60 %	20.52 % 26.16 %	2.29 % 3.24 %
Cosmetics & Beauty	14506 14572	11210 10287	2979 3805	317 480	77.28 % 70.59 %	20.54 % 26.11 %	2.19 % 3.29 %
Food & Drink	14549 14513	11824 10807	2431 3274	294 432	81.27 % 74.46 %	16.71 % 22.56 %	2.02 % 2.98 %
Home & Garden	14959 14768	12182 11005	2463 3366	314 397	81.44 % 74.52 %	16.47 % 22.79 %	2.10 % 2.69 %
Finance	14495 14391	10640 9600	3500 4287	355 504	73.40 % 66.71 %	24.15 % 29.79 %	2.45 % 3.50 %
Health	14579 14685	10757 9895	3486 4349	336 441	73.78 % 67.38 %	23.91 % 29.62 %	2.30 % 3.00 %
Pets	14072 13910	11371 10367	2414 3119	287 424	80.81 % 74.53 %	17.15 % 22.42 %	2.04 % 3.05 %
Sport & Fitness	14741 14110	11281 9940	3094 3697	366 473	76.53 % 70.45 %	20.99 % 26.20 %	2.48 % 3.35 %
Job & Career	14655 14187	11226 9934	3099 3789	330 464	76.60 % 70.02 %	21.15 % 26.71 %	2.25 % 3.27 %
Dating	14232 15361	10016 9745	3861 5126	355 490	70.38 % 63.44 %	27.13 % 33.37 %	2.49 % 3.19 %
Other	14479 14553	11696 10776	2457 3327	326 450	80.78 % 74.05 %	16.97 % 22.86 %	2.25 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19303 18851	14167 12530	4694 5676	442 645	73.39 % 66.47 %	24.32 % 30.11 %	2.29 % 3.42 %
Outlook Mail	18590 18409	13848 12555	4290 5256	452 598	74.49 % 68.20 %	23.08 % 28.55 %	2.43 % 3.25 %
Yahoo Mail	19088 18998	14873 13535	3762 4856	453 607	77.92 % 71.24 %	19.71 % 25.56 %	2.37 % 3.20 %
AOL Mail	18737 19210	14621 13696	3692 4913	424 601	78.03 % 71.30 %	19.70 % 25.58 %	2.26 % 3.13 %
Mail.com	19077 19176	15079 13816	3586 4754	412 606	79.04 % 72.05 %	18.80 % 24.79 %	2.16 % 3.16 %
Yandex Mail	18681 18946	14251 13194	3967 5111	463 641	76.29 % 69.64 %	21.24 % 26.98 %	2.48 % 3.38 %
GMX Mail	18721 18812	14455 13317	3869 4930	397 565	77.21 % 70.79 %	20.67 % 26.21 %	2.12 % 3.00 %
Zoho Mail	18589 19318	14819 13992	3362 4760	408 566	79.72 % 72.43 %	18.09 % 24.64 %	2.19 % 2.93 %
ProtonMail	18950 18371	14906 13268	3650 4557	394 546	78.66 % 72.22 %	19.26 % 24.81 %	2.08 % 2.97 %
Custom Mail	19174 18435	15527 13807	3262 4102	385 526	80.98 % 74.90 %	17.01 % 22.25 %	2.01 % 2.85 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.