CleverReach and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CleverReach and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CleverReach than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.472 540.640	441.406 425.990	81.719 96.377	15.527 17.995

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CleverReach beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.82 % 78.79 %	15.15 % 17.83 %	2.88 % 3.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CleverReach is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41750 42063	35305 34322	5343 6492	1052 1203	84.56 % 81.60 %	12.80 % 15.43 %	2.52 % 2.86 %
Elektronics	41469 41254	34200 32795	6050 7120	1136 1290	82.47 % 79.50 %	14.59 % 17.26 %	2.74 % 3.13 %
Entertainment	41553 41011	33896 32292	6357 7309	1255 1382	81.57 % 78.74 %	15.30 % 17.82 %	3.02 % 3.37 %
Cosmetics & Beauty	41200 41586	33633 32675	6302 7469	1186 1385	81.63 % 78.57 %	15.30 % 17.96 %	2.88 % 3.33 %
Food & Drink	41324 41441	34934 33758	5308 6429	1023 1251	84.54 % 81.46 %	12.84 % 15.51 %	2.48 % 3.02 %
Home & Garden	42182 41727	35673 33933	5392 6470	1072 1312	84.57 % 81.32 %	12.78 % 15.51 %	2.54 % 3.14 %
Finance	41579 41382	32822 31368	7335 8436	1328 1568	78.94 % 75.80 %	17.64 % 20.39 %	3.19 % 3.79 %
Health	41398 42095	32996 32236	7088 8353	1228 1492	79.70 % 76.58 %	17.12 % 19.84 %	2.97 % 3.54 %
Pets	41149 41502	34412 33519	5581 6686	1113 1285	83.63 % 80.76 %	13.56 % 16.11 %	2.70 % 3.10 %
Sport & Fitness	41809 41101	33759 31995	6708 7646	1270 1434	80.75 % 77.84 %	16.04 % 18.60 %	3.04 % 3.49 %
Job & Career	41609 41970	33221 32294	6969 8113	1365 1558	79.84 % 76.95 %	16.75 % 19.33 %	3.28 % 3.71 %
Dating	41116 41977	31970 31347	7706 9145	1376 1508	77.76 % 74.68 %	18.74 % 21.79 %	3.35 % 3.59 %
Other	41334 41531	34585 33456	5580 6709	1123 1327	83.67 % 80.56 %	13.50 % 16.15 %	2.72 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CleverReach is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50845 50756	39823 38198	9357 10620	1612 1911	78.32 % 75.26 %	18.40 % 20.92 %	3.17 % 3.77 %
Outlook Mail	50049 51425	39705 39197	8642 10288	1626 1920	79.33 % 76.22 %	17.27 % 20.01 %	3.25 % 3.73 %
Yahoo Mail	50570 50937	41121 39933	7875 9281	1526 1713	81.32 % 78.40 %	15.57 % 18.22 %	3.02 % 3.36 %
AOL Mail	50069 50620	40749 39657	7762 9200	1505 1736	81.39 % 78.34 %	15.50 % 18.17 %	3.01 % 3.43 %
Mail.com	51042 50226	42051 39960	7467 8614	1446 1642	82.39 % 79.56 %	14.63 % 17.15 %	2.83 % 3.27 %
Yandex Mail	50803 50685	40706 39053	8423 9783	1621 1829	80.13 % 77.05 %	16.58 % 19.30 %	3.19 % 3.61 %
GMX Mail	50436 50867	41660 40433	7422 8816	1282 1578	82.60 % 79.49 %	14.72 % 17.33 %	2.54 % 3.10 %
Zoho Mail	50420 50625	42034 40623	6949 8419	1363 1531	83.37 % 80.24 %	13.78 % 16.63 %	2.70 % 3.02 %
ProtonMail	50539 50226	42221 40498	6968 8220	1291 1476	83.54 % 80.63 %	13.79 % 16.37 %	2.55 % 2.94 %
Custom Mail	50802 49970	42900 40709	6592 7771	1241 1472	84.45 % 81.47 %	12.98 % 15.55 %	2.44 % 2.95 %
iCloud Mail	11427 11397	9192 8844	1740 2103	429 479	80.44 % 77.60 %	15.23 % 18.45 %	3.75 % 4.20 %
Tuta	11218 11622	9555 9548	1287 1700	299 365	85.18 % 82.15 %	11.47 % 14.63 %	2.67 % 3.14 %
Juno.com	11252 11284	9689 9337	1235 1562	286 343	86.11 % 82.75 %	10.98 % 13.84 %	2.54 % 3.04 %

Compare CleverReach with other providers

Compare the email deliverability of CleverReach with other providers.