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Moosend Email Deliverability Report for the year 2020 (January)

In this email deliverability report for Moosend (January 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Moosend and other providers comparison

A total of 8.068 emails were sent with Moosend. A total of 5.220 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.703 emails ended up in the spam folder. 145 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 7.6125.837
(76.68 %) 		1.692
(22.23 %) 		83
(1.09 %)
AWeber 7.8015.887
(75.46 %) 		1.820
(23.33 %) 		94
(1.20 %)
GetResponse 8.5226.413
(75.25 %) 		1.999
(23.46 %) 		110
(1.29 %)
Klick-Tipp 7.9975.807
(72.61 %) 		2.120
(26.51 %) 		70
(0.88 %)
CleverReach 7.8965.690
(72.06 %) 		2.066
(26.17 %) 		140
(1.77 %)
CampaignMonitor 7.8505.488
(69.91 %) 		2.204
(28.08 %) 		158
(2.01 %)
Clever Elements 8.0585.607
(69.58 %) 		2.323
(28.83 %) 		128
(1.59 %)
Constant Contact 8.1655.600
(68.59 %) 		2.298
(28.14 %) 		267
(3.27 %)
ConvertKit 8.0055.463
(68.24 %) 		2.307
(28.82 %) 		235
(2.94 %)
Mailify 8.5055.794
(68.12 %) 		2.542
(29.89 %) 		169
(1.99 %)
HubSpot 8.0635.482
(67.99 %) 		2.447
(30.35 %) 		134
(1.66 %)
MailerLite 8.3325.536
(66.44 %) 		2.603
(31.24 %) 		193
(2.32 %)
Newsletter2Go 8.2455.457
(66.19 %) 		2.703
(32.78 %) 		85
(1.03 %)
Moosend 8.0685.220
(64.70 %) 		2.703
(33.50 %) 		145
(1.80 %)
SendPulse 8.3795.334
(63.66 %) 		2.963
(35.36 %) 		82
(0.98 %)
SendInBlue 7.9344.972
(62.67 %) 		2.708
(34.13 %) 		254
(3.20 %)
Mailjet 8.4145.127
(60.93 %) 		3.136
(37.27 %) 		151
(1.79 %)
Rapidmail 7.4394.373
(58.78 %) 		2.905
(39.05 %) 		161
(2.16 %)
Benchmark Email 7.9224.656
(58.77 %) 		3.008
(37.97 %) 		258
(3.26 %)
MailChimp 7.8914.526
(57.36 %) 		3.175
(40.24 %) 		190
(2.41 %)
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Moosend email deliverability providers comparison 2020 (January)
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Email deliverability rates for Moosend and other providers comparison

64.70 % of 8.068 emails sent with Moosend ended up in the recipient's main mailbox. 33.50 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.80 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 76.68 %
(5.837) 		22.23 %
(1.692) 		1.09 %
(83)
AWeber 75.46 %
(5.887) 		23.33 %
(1.820) 		1.20 %
(94)
GetResponse 75.25 %
(6.413) 		23.46 %
(1.999) 		1.29 %
(110)
Klick-Tipp 72.61 %
(5.807) 		26.51 %
(2.120) 		0.88 %
(70)
CleverReach 72.06 %
(5.690) 		26.17 %
(2.066) 		1.77 %
(140)
CampaignMonitor 69.91 %
(5.488) 		28.08 %
(2.204) 		2.01 %
(158)
Clever Elements 69.58 %
(5.607) 		28.83 %
(2.323) 		1.59 %
(128)
Constant Contact 68.59 %
(5.600) 		28.14 %
(2.298) 		3.27 %
(267)
ConvertKit 68.24 %
(5.463) 		28.82 %
(2.307) 		2.94 %
(235)
Mailify 68.12 %
(5.794) 		29.89 %
(2.542) 		1.99 %
(169)
HubSpot 67.99 %
(5.482) 		30.35 %
(2.447) 		1.66 %
(134)
MailerLite 66.44 %
(5.536) 		31.24 %
(2.603) 		2.32 %
(193)
Newsletter2Go 66.19 %
(5.457) 		32.78 %
(2.703) 		1.03 %
(85)
Moosend 64.70 %
(5.220) 		33.50 %
(2.703) 		1.80 %
(145)
SendPulse 63.66 %
(5.334) 		35.36 %
(2.963) 		0.98 %
(82)
SendInBlue 62.67 %
(4.972) 		34.13 %
(2.708) 		3.20 %
(254)
Mailjet 60.93 %
(5.127) 		37.27 %
(3.136) 		1.79 %
(151)
Rapidmail 58.78 %
(4.373) 		39.05 %
(2.905) 		2.16 %
(161)
Benchmark Email 58.77 %
(4.656) 		37.97 %
(3.008) 		3.26 %
(258)
MailChimp 57.36 %
(4.526) 		40.24 %
(3.175) 		2.41 %
(190)
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Moosend email deliverability rates providers comparison 2020 (January)
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Email deliverability by category

The delivery of the emails with Moosend in the categories Home & Garden, Pets, Other, Food & Drink and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Job & Career and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 6144301721270.03 %28.01 %1.95 %
Pets 5283671511069.51 %28.60 %1.89 %
Other 7074892061269.17 %29.14 %1.70 %
Food & Drink 6034171751169.15 %29.02 %1.82 %
Clothing 6644522011168.07 %30.27 %1.66 %
Cosmetics & Beauty 5823791921165.12 %32.99 %1.89 %
Sport & Fitness 6183992081164.56 %33.66 %1.78 %
Elektronics 6804372321164.26 %34.12 %1.62 %
Entertainment 538344185963.94 %34.39 %1.67 %
Job & Career 6424072221363.40 %34.58 %2.02 %
Finance 5653422131060.53 %37.70 %1.77 %
Health 7444422891359.41 %38.84 %1.75 %
Dating 5833152571154.03 %44.08 %1.89 %
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Moosend email deliverability by category 2020 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Moosend are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7715332251369.13 %29.18 %1.69 %
Mail.com 7284952201367.99 %30.22 %1.79 %
Zoho Mail 9366252941766.77 %31.41 %1.82 %
Yahoo Mail 7645012491465.58 %32.59 %1.83 %
AOL Mail 8435522761565.48 %32.74 %1.78 %
Yandex Mail 7644962551364.92 %33.38 %1.70 %
ProtonMail 7985172661564.79 %33.33 %1.88 %
GMX Mail 7594772681462.85 %35.31 %1.84 %
Outlook Mail 8685253261760.48 %37.56 %1.96 %
Gmail 8374993241459.62 %38.71 %1.67 %
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Moosend email deliverability by email service provider 2020 (January)
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All email deliverability reports for Moosend

All available email deliverability reports for Moosend.

Moosend badges for website

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References and Resources

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