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Moosend Email Deliverability Report for the year 2020 (October)

In this email deliverability report for Moosend (October 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Moosend and other providers comparison

A total of 8.451 emails were sent with Moosend. A total of 5.790 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.494 emails ended up in the spam folder. 167 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Clever Elements 7.9416.136
(77.27 %) 		1.712
(21.56 %) 		93
(1.17 %)
CleverReach 7.9055.998
(75.88 %) 		1.765
(22.33 %) 		142
(1.80 %)
GetResponse 7.6745.680
(74.02 %) 		1.888
(24.60 %) 		106
(1.38 %)
AWeber 7.9305.838
(73.62 %) 		1.958
(24.69 %) 		134
(1.69 %)
MailChimp 8.1255.702
(70.18 %) 		2.194
(27.00 %) 		229
(2.82 %)
SendPulse 8.0205.596
(69.78 %) 		2.293
(28.59 %) 		131
(1.63 %)
Moosend 8.4515.790
(68.51 %) 		2.494
(29.51 %) 		167
(1.98 %)
Mailjet 8.5715.849
(68.24 %) 		2.581
(30.11 %) 		141
(1.65 %)
Constant Contact 8.3305.601
(67.24 %) 		2.447
(29.38 %) 		282
(3.39 %)
Mailify 7.7155.183
(67.18 %) 		2.395
(31.04 %) 		137
(1.78 %)
Klick-Tipp 8.1375.422
(66.63 %) 		2.595
(31.89 %) 		120
(1.47 %)
MailerLite 8.2585.433
(65.79 %) 		2.674
(32.38 %) 		151
(1.83 %)
ActiveCampaign 7.9865.144
(64.41 %) 		2.734
(34.23 %) 		108
(1.35 %)
HubSpot 8.0765.151
(63.78 %) 		2.752
(34.08 %) 		173
(2.14 %)
CampaignMonitor 8.0734.941
(61.20 %) 		3.006
(37.24 %) 		126
(1.56 %)
Rapidmail 8.2104.954
(60.34 %) 		3.143
(38.28 %) 		113
(1.38 %)
Benchmark Email 8.4595.051
(59.71 %) 		3.109
(36.75 %) 		299
(3.53 %)
ConvertKit 8.1374.798
(58.97 %) 		3.092
(38.00 %) 		247
(3.04 %)
SendInBlue 7.9744.334
(54.35 %) 		3.410
(42.76 %) 		230
(2.88 %)
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Moosend email deliverability providers comparison 2020 (October)
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Email deliverability rates for Moosend and other providers comparison

68.51 % of 8.451 emails sent with Moosend ended up in the recipient's main mailbox. 29.51 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.98 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Clever Elements 77.27 %
(6.136) 		21.56 %
(1.712) 		1.17 %
(93)
CleverReach 75.88 %
(5.998) 		22.33 %
(1.765) 		1.80 %
(142)
GetResponse 74.02 %
(5.680) 		24.60 %
(1.888) 		1.38 %
(106)
AWeber 73.62 %
(5.838) 		24.69 %
(1.958) 		1.69 %
(134)
MailChimp 70.18 %
(5.702) 		27.00 %
(2.194) 		2.82 %
(229)
SendPulse 69.78 %
(5.596) 		28.59 %
(2.293) 		1.63 %
(131)
Moosend 68.51 %
(5.790) 		29.51 %
(2.494) 		1.98 %
(167)
Mailjet 68.24 %
(5.849) 		30.11 %
(2.581) 		1.65 %
(141)
Constant Contact 67.24 %
(5.601) 		29.38 %
(2.447) 		3.39 %
(282)
Mailify 67.18 %
(5.183) 		31.04 %
(2.395) 		1.78 %
(137)
Klick-Tipp 66.63 %
(5.422) 		31.89 %
(2.595) 		1.47 %
(120)
MailerLite 65.79 %
(5.433) 		32.38 %
(2.674) 		1.83 %
(151)
ActiveCampaign 64.41 %
(5.144) 		34.23 %
(2.734) 		1.35 %
(108)
HubSpot 63.78 %
(5.151) 		34.08 %
(2.752) 		2.14 %
(173)
CampaignMonitor 61.20 %
(4.941) 		37.24 %
(3.006) 		1.56 %
(126)
Rapidmail 60.34 %
(4.954) 		38.28 %
(3.143) 		1.38 %
(113)
Benchmark Email 59.71 %
(5.051) 		36.75 %
(3.109) 		3.53 %
(299)
ConvertKit 58.97 %
(4.798) 		38.00 %
(3.092) 		3.04 %
(247)
SendInBlue 54.35 %
(4.334) 		42.76 %
(3.410) 		2.88 %
(230)
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Moosend email deliverability rates providers comparison 2020 (October)
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Email deliverability by category

The delivery of the emails with Moosend in the categories Home & Garden, Other, Pets, Clothing and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Elektronics and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 6224591511273.79 %24.28 %1.93 %
Other 6054461481173.72 %24.46 %1.82 %
Pets 6274621531273.68 %24.40 %1.91 %
Clothing 6404661611372.81 %25.16 %2.03 %
Food & Drink 5864241511172.35 %25.77 %1.88 %
Job & Career 549381159969.40 %28.96 %1.64 %
Sport & Fitness 6334371841269.04 %29.07 %1.90 %
Entertainment 7325042131568.85 %29.10 %2.05 %
Cosmetics & Beauty 6854711991568.76 %29.05 %2.19 %
Elektronics 6114191781468.58 %29.13 %2.29 %
Health 7124502491363.20 %34.97 %1.83 %
Finance 7334602581562.76 %35.20 %2.05 %
Dating 7164112901557.40 %40.50 %2.09 %
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Moosend email deliverability by category 2020 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Moosend are Custom Mail, AOL Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8806372261772.39 %25.68 %1.93 %
AOL Mail 7415242021570.72 %27.26 %2.02 %
Mail.com 9036382461970.65 %27.24 %2.10 %
Zoho Mail 9566722651970.29 %27.72 %1.99 %
ProtonMail 7625312161569.69 %28.35 %1.97 %
Yahoo Mail 9746782752169.61 %28.23 %2.16 %
Yandex Mail 8135472511567.28 %30.87 %1.85 %
GMX Mail 7605052411466.45 %31.71 %1.84 %
Outlook Mail 8835742931665.01 %33.18 %1.81 %
Gmail 7794842791662.13 %35.82 %2.05 %
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Moosend email deliverability by email service provider 2020 (October)
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All email deliverability reports for Moosend

All available email deliverability reports for Moosend.

Moosend badges for website

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References and Resources

Further resources and references for Moosend.

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