Moosend Email Deliverability Report for the year 2023 (January)
In this email deliverability report for Moosend (January 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for Moosend and other providers comparison
A total of 6.875 emails were sent with Moosend. A total of 5.665 emails were delivered to the recipient's main mailbox. Of all emails sent, 953 emails ended up in the spam folder. 257 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
GetResponse | 7.004 | 6.059 (86.51 %) | 730 (10.42 %) | 215 (3.07 %) |
ActiveCampaign | 6.897 | 5.938 (86.10 %) | 769 (11.15 %) | 190 (2.75 %) |
CleverReach | 6.963 | 5.904 (84.79 %) | 837 (12.02 %) | 222 (3.19 %) |
Mailjet | 6.969 | 5.902 (84.69 %) | 843 (12.10 %) | 224 (3.21 %) |
CampaignMonitor | 6.800 | 5.721 (84.13 %) | 843 (12.40 %) | 236 (3.47 %) |
Klick-Tipp | 6.748 | 5.640 (83.58 %) | 874 (12.95 %) | 234 (3.47 %) |
Rapidmail | 6.781 | 5.636 (83.11 %) | 908 (13.39 %) | 237 (3.50 %) |
HubSpot | 6.906 | 5.729 (82.96 %) | 941 (13.63 %) | 236 (3.42 %) |
Moosend | 6.875 | 5.665 (82.40 %) | 953 (13.86 %) | 257 (3.74 %) |
AWeber | 6.817 | 5.600 (82.15 %) | 950 (13.94 %) | 267 (3.92 %) |
Mailify | 6.997 | 5.724 (81.81 %) | 1.019 (14.56 %) | 254 (3.63 %) |
SendInBlue | 6.630 | 5.407 (81.55 %) | 951 (14.34 %) | 272 (4.10 %) |
MailChimp | 6.640 | 5.412 (81.51 %) | 950 (14.31 %) | 278 (4.19 %) |
ConvertKit | 6.868 | 5.581 (81.26 %) | 1.009 (14.69 %) | 278 (4.05 %) |
MailerLite | 6.819 | 5.498 (80.63 %) | 1.047 (15.35 %) | 274 (4.02 %) |
Benchmark Email | 6.784 | 5.399 (79.58 %) | 1.076 (15.86 %) | 309 (4.55 %) |
Constant Contact | 6.767 | 5.302 (78.35 %) | 1.142 (16.88 %) | 323 (4.77 %) |
SendPulse | 6.894 | 5.366 (77.84 %) | 1.207 (17.51 %) | 321 (4.66 %) |
Clever Elements | 6.832 | 5.293 (77.47 %) | 1.209 (17.70 %) | 330 (4.83 %) |
Email deliverability rates for Moosend and other providers comparison
82.40 % of 6.875 emails sent with Moosend ended up in the recipient's main mailbox. 13.86 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.74 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
GetResponse | 86.51 % (6.059) | 10.42 % (730) | 3.07 % (215) |
ActiveCampaign | 86.10 % (5.938) | 11.15 % (769) | 2.75 % (190) |
CleverReach | 84.79 % (5.904) | 12.02 % (837) | 3.19 % (222) |
Mailjet | 84.69 % (5.902) | 12.10 % (843) | 3.21 % (224) |
CampaignMonitor | 84.13 % (5.721) | 12.40 % (843) | 3.47 % (236) |
Klick-Tipp | 83.58 % (5.640) | 12.95 % (874) | 3.47 % (234) |
Rapidmail | 83.11 % (5.636) | 13.39 % (908) | 3.50 % (237) |
HubSpot | 82.96 % (5.729) | 13.63 % (941) | 3.42 % (236) |
Moosend | 82.40 % (5.665) | 13.86 % (953) | 3.74 % (257) |
AWeber | 82.15 % (5.600) | 13.94 % (950) | 3.92 % (267) |
Mailify | 81.81 % (5.724) | 14.56 % (1.019) | 3.63 % (254) |
SendInBlue | 81.55 % (5.407) | 14.34 % (951) | 4.10 % (272) |
MailChimp | 81.51 % (5.412) | 14.31 % (950) | 4.19 % (278) |
ConvertKit | 81.26 % (5.581) | 14.69 % (1.009) | 4.05 % (278) |
MailerLite | 80.63 % (5.498) | 15.35 % (1.047) | 4.02 % (274) |
Benchmark Email | 79.58 % (5.399) | 15.86 % (1.076) | 4.55 % (309) |
Constant Contact | 78.35 % (5.302) | 16.88 % (1.142) | 4.77 % (323) |
SendPulse | 77.84 % (5.366) | 17.51 % (1.207) | 4.66 % (321) |
Clever Elements | 77.47 % (5.293) | 17.70 % (1.209) | 4.83 % (330) |
Email deliverability by category
The delivery of the emails with Moosend in the categories Home & Garden, Food & Drink, Clothing, Pets and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Health and Sport & Fitness.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Home & Garden | 517 | 441 | 60 | 16 | 85.30 % | 11.61 % | 3.09 % |
Food & Drink | 544 | 464 | 65 | 15 | 85.29 % | 11.95 % | 2.76 % |
Clothing | 534 | 452 | 65 | 17 | 84.64 % | 12.17 % | 3.18 % |
Pets | 579 | 485 | 76 | 18 | 83.77 % | 13.13 % | 3.11 % |
Entertainment | 511 | 427 | 70 | 14 | 83.56 % | 13.70 % | 2.74 % |
Other | 518 | 430 | 67 | 21 | 83.01 % | 12.93 % | 4.05 % |
Elektronics | 519 | 429 | 68 | 22 | 82.66 % | 13.10 % | 4.24 % |
Cosmetics & Beauty | 522 | 428 | 73 | 21 | 81.99 % | 13.98 % | 4.02 % |
Sport & Fitness | 498 | 405 | 72 | 21 | 81.33 % | 14.46 % | 4.22 % |
Health | 551 | 444 | 84 | 23 | 80.58 % | 15.25 % | 4.17 % |
Finance | 489 | 392 | 78 | 19 | 80.16 % | 15.95 % | 3.89 % |
Job & Career | 544 | 433 | 86 | 25 | 79.60 % | 15.81 % | 4.60 % |
Dating | 549 | 435 | 89 | 25 | 79.23 % | 16.21 % | 4.55 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Moosend are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
ProtonMail | 693 | 592 | 83 | 18 | 85.43 % | 11.98 % | 2.60 % |
Custom Mail | 712 | 604 | 86 | 22 | 84.83 % | 12.08 % | 3.09 % |
Zoho Mail | 668 | 556 | 85 | 27 | 83.23 % | 12.72 % | 4.04 % |
GMX Mail | 695 | 578 | 89 | 28 | 83.17 % | 12.81 % | 4.03 % |
Yahoo Mail | 720 | 594 | 104 | 22 | 82.50 % | 14.44 % | 3.06 % |
AOL Mail | 648 | 530 | 92 | 26 | 81.79 % | 14.20 % | 4.01 % |
Mail.com | 686 | 559 | 92 | 35 | 81.49 % | 13.41 % | 5.10 % |
Gmail | 715 | 578 | 110 | 27 | 80.84 % | 15.38 % | 3.78 % |
Outlook Mail | 685 | 553 | 110 | 22 | 80.73 % | 16.06 % | 3.21 % |
Yandex Mail | 653 | 521 | 102 | 30 | 79.79 % | 15.62 % | 4.59 % |
All email deliverability reports for Moosend
All available email deliverability reports for Moosend.
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References and Resources
Further resources and references for Moosend.
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