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Moosend Email Deliverability Report for the year 2023 (January)

In this email deliverability report for Moosend (January 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for Moosend and other providers comparison

A total of 6.875 emails were sent with Moosend. A total of 5.665 emails were delivered to the recipient's main mailbox. Of all emails sent, 953 emails ended up in the spam folder. 257 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.0046.059
(86.51 %)
730
(10.42 %)
215
(3.07 %)
ActiveCampaign 6.8975.938
(86.10 %)
769
(11.15 %)
190
(2.75 %)
CleverReach 6.9635.904
(84.79 %)
837
(12.02 %)
222
(3.19 %)
Mailjet 6.9695.902
(84.69 %)
843
(12.10 %)
224
(3.21 %)
CampaignMonitor 6.8005.721
(84.13 %)
843
(12.40 %)
236
(3.47 %)
Klick-Tipp 6.7485.640
(83.58 %)
874
(12.95 %)
234
(3.47 %)
Rapidmail 6.7815.636
(83.11 %)
908
(13.39 %)
237
(3.50 %)
HubSpot 6.9065.729
(82.96 %)
941
(13.63 %)
236
(3.42 %)
Moosend 6.8755.665
(82.40 %)
953
(13.86 %)
257
(3.74 %)
AWeber 6.8175.600
(82.15 %)
950
(13.94 %)
267
(3.92 %)
Mailify 6.9975.724
(81.81 %)
1.019
(14.56 %)
254
(3.63 %)
SendInBlue 6.6305.407
(81.55 %)
951
(14.34 %)
272
(4.10 %)
MailChimp 6.6405.412
(81.51 %)
950
(14.31 %)
278
(4.19 %)
ConvertKit 6.8685.581
(81.26 %)
1.009
(14.69 %)
278
(4.05 %)
MailerLite 6.8195.498
(80.63 %)
1.047
(15.35 %)
274
(4.02 %)
Benchmark Email 6.7845.399
(79.58 %)
1.076
(15.86 %)
309
(4.55 %)
Constant Contact 6.7675.302
(78.35 %)
1.142
(16.88 %)
323
(4.77 %)
SendPulse 6.8945.366
(77.84 %)
1.207
(17.51 %)
321
(4.66 %)
Clever Elements 6.8325.293
(77.47 %)
1.209
(17.70 %)
330
(4.83 %)
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Moosend email deliverability providers comparison 2023 (January)
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Email deliverability rates for Moosend and other providers comparison

82.40 % of 6.875 emails sent with Moosend ended up in the recipient's main mailbox. 13.86 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.74 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.51 %
(6.059)
10.42 %
(730)
3.07 %
(215)
ActiveCampaign 86.10 %
(5.938)
11.15 %
(769)
2.75 %
(190)
CleverReach 84.79 %
(5.904)
12.02 %
(837)
3.19 %
(222)
Mailjet 84.69 %
(5.902)
12.10 %
(843)
3.21 %
(224)
CampaignMonitor 84.13 %
(5.721)
12.40 %
(843)
3.47 %
(236)
Klick-Tipp 83.58 %
(5.640)
12.95 %
(874)
3.47 %
(234)
Rapidmail 83.11 %
(5.636)
13.39 %
(908)
3.50 %
(237)
HubSpot 82.96 %
(5.729)
13.63 %
(941)
3.42 %
(236)
Moosend 82.40 %
(5.665)
13.86 %
(953)
3.74 %
(257)
AWeber 82.15 %
(5.600)
13.94 %
(950)
3.92 %
(267)
Mailify 81.81 %
(5.724)
14.56 %
(1.019)
3.63 %
(254)
SendInBlue 81.55 %
(5.407)
14.34 %
(951)
4.10 %
(272)
MailChimp 81.51 %
(5.412)
14.31 %
(950)
4.19 %
(278)
ConvertKit 81.26 %
(5.581)
14.69 %
(1.009)
4.05 %
(278)
MailerLite 80.63 %
(5.498)
15.35 %
(1.047)
4.02 %
(274)
Benchmark Email 79.58 %
(5.399)
15.86 %
(1.076)
4.55 %
(309)
Constant Contact 78.35 %
(5.302)
16.88 %
(1.142)
4.77 %
(323)
SendPulse 77.84 %
(5.366)
17.51 %
(1.207)
4.66 %
(321)
Clever Elements 77.47 %
(5.293)
17.70 %
(1.209)
4.83 %
(330)
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Moosend email deliverability rates providers comparison 2023 (January)
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Email deliverability by category

The delivery of the emails with Moosend in the categories Home & Garden, Food & Drink, Clothing, Pets and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 517441601685.30 %11.61 %3.09 %
Food & Drink 544464651585.29 %11.95 %2.76 %
Clothing 534452651784.64 %12.17 %3.18 %
Pets 579485761883.77 %13.13 %3.11 %
Entertainment 511427701483.56 %13.70 %2.74 %
Other 518430672183.01 %12.93 %4.05 %
Elektronics 519429682282.66 %13.10 %4.24 %
Cosmetics & Beauty 522428732181.99 %13.98 %4.02 %
Sport & Fitness 498405722181.33 %14.46 %4.22 %
Health 551444842380.58 %15.25 %4.17 %
Finance 489392781980.16 %15.95 %3.89 %
Job & Career 544433862579.60 %15.81 %4.60 %
Dating 549435892579.23 %16.21 %4.55 %
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Moosend email deliverability by category 2023 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with Moosend are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 693592831885.43 %11.98 %2.60 %
Custom Mail 712604862284.83 %12.08 %3.09 %
Zoho Mail 668556852783.23 %12.72 %4.04 %
GMX Mail 695578892883.17 %12.81 %4.03 %
Yahoo Mail 7205941042282.50 %14.44 %3.06 %
AOL Mail 648530922681.79 %14.20 %4.01 %
Mail.com 686559923581.49 %13.41 %5.10 %
Gmail 7155781102780.84 %15.38 %3.78 %
Outlook Mail 6855531102280.73 %16.06 %3.21 %
Yandex Mail 6535211023079.79 %15.62 %4.59 %
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Moosend email deliverability by email service provider 2023 (January)
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All email deliverability reports for Moosend

All available email deliverability reports for Moosend.

Moosend badges for website

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References and Resources

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